Dimers

2025-08-29T21:28:59Z

2001:FB1:4A:ECF1:91FF:3E7B:BB59:4977:

{{Short description|Sports betting analytics platform}}
{{Other uses|Dimer (disambiguation)}}
{{Infobox company
| name = Dimers
| logo = Dimers logo.png
| type = Private
| industry = Sports betting technology
| founded = 2019 (iRival Media)<br>2015 (Hypometer Technologies)
| founder = Adam Fiske, Nick Slade, Katie Prowd, Darryl Woodford
| location = {{ubl|Melbourne, Australia|New York, United States}}
| key_people = Adam Fiske (CEO)<br />
Nick Slade (Chief Content Officer)<br />
Katie Prowd (COO)<br />
Darryl Woodford (CTO)
| products = Dimers Pro, Dimers Platinum, Bettorverse, predictive analytics tools, odds comparison
| services = Sports betting insights, data-driven picks, betting tools, B2B betting analytics
| parent = Cipher Sports Technology Group
| website = {{URL|dimers.com}}
}}
'''Dimers''' is a [[sports betting]] analytics platform that provides predictive tools, data-driven insights, news, and betting content for sports fans and bettors.<ref name=":4">{{Cite web |last=P |first=Wladimir |date=2023-04-07 |title=Dimers.com Launches AI-Powered Sports Betting Model Bettorverse |url=https://europeangaming.eu/portal/latest-news/2023/04/07/133425/dimers-com-launches-ai-powered-sports-betting-model-bettorverse/ |access-date=2025-05-27 |website=European Gaming Industry News |language=en-US}}</ref><ref>{{Cite web |date=2025-08-15 |title=The rise of spot fixing and a playbook to stop it |url=https://insidersport.com/2025/08/15/how-sports-leagues-can-strengthen-spot-fixing-early-warning-systems/ |access-date=2025-08-29 |website=insidersport.com |language=en-US}}</ref> Operating under the umbrella of Cipher Sports Technology Group,<ref name=":0">{{Cite web |last=Elliott |first=Martyn |date=2023-06-21 |title=Cipher Sports Creating Collaborative Route For Sportsbook Partnerships |url=https://sbcamericas.com/2023/06/21/cipher-sports-convertr/ |access-date=2025-05-27 |language=en-US}}</ref><ref>{{Cite web |date=2022-07-13 |title=Melbourne sports-tech company raises $5m for US expansion |url=https://www.afr.com/technology/melbourne-sports-tech-company-raises-5m-for-us-expansion-20220713-p5b1an |access-date=2025-05-27 |website=Australian Financial Review |language=en}}</ref> Dimers has offices in [[Melbourne|New York]] and [[Melbourne]].<ref name=":3">{{Cite web |last=Ortiz |first=Jenna |title=Oklahoma State vs Baylor picks, predictions, odds: Who wins college football Week 9 game? |url=https://www.azcentral.com/story/sports/college/2024/10/21/oklahoma-state-vs-baylor-picks-predictions-odds-college-football-week-9/75724454007/ |access-date=2025-05-27 |website=The Arizona Republic |language=en-US}}</ref>

== History ==
Dimers.com was launched on August 1, 2020, shortly after its parent company Cipher Sports Technology Group was formed through the merger of two Australian companies: iRival Media and Hypometer Technologies.<ref>{{Cite web |last=America |first=Gaming |title=Newcomer Cipher Sports Technology sets its sights on booming US market |url=https://gamingamerica.com/news/3259/newcomer-cipher-sports-technology-sets-its-sights-on-booming-us-market |access-date=2025-05-27 |website=gamingamerica.com |language=en}}</ref> iRival Media, founded in October 2019 by Adam Fiske and Nick Slade, focused on delivering content to the sports betting market.<ref name=":2">{{Cite web |title=Cipher Sports Technology puts forward its offering to the industry |url=https://www.gamblinginsider.com/news/14024/cipher-sports-technology-puts-forward-its-offering-to-the-industry |access-date=2025-05-27 |website=www.gamblinginsider.com |language=en}}</ref> Hypometer Technologies, established in 2015 by Katie Prowd and Darryl Woodford, specialized in [[predictive analytics]] and [[machine learning]] for sports.<ref name=":2" /><ref>{{Cite web |last=Yogonet |title=Australia's Hypometer and iRival Media to compete in US sports betting market as Cipher STG {{!}} Yogonet International |url=https://www.yogonet.com/international/news/2021/11/29/60393-australia-39s-hypometer-and-irival-media-to-compete-in-us-sports-betting-market-as-cipher-stg |access-date=2025-05-27 |website=www.yogonet.com |language=en-US}}</ref>

Dimers’ data has been cited by publications such as ''[[Sports Illustrated]],''<ref>{{Cite web |date=2025-05-02 |title=New Report Shows Impact of Torpedo Bat Usage For Cal Raleigh of Seattle Mariners |url=https://www.si.com/mlb/mariners/news/new-report-shows-impact-of-torpedo-bat-usage-for-cal-raleigh-of-seattle-mariners |access-date=2025-05-27 |website=Seattle Mariners On SI |language=en-US}}</ref> ''[[USA Today]],''<ref>{{Cite web |last=Anderson |first=Jason |title=Nuggets vs. Clippers Game 4: Predictions, picks, odds for 2025 NBA playoff series |url=https://www.usatoday.com/story/sports/nba/odds/2025/04/26/nuggets-clippers-game-4-prediction-picks-odds/83278396007/ |access-date=2025-05-27 |website=USA TODAY |language=en-US}}</ref> and ''[[The Arizona Republic]].''<ref name=":3" /> '' ''

== Products and Services ==
Dimers offers a suite of tools based on [[machine learning]] and content aimed at enhancing the sports betting experience:

* Predictive Analytics: Simulations and predictions for sporting events<ref>{{Cite web |title=2025 BMW Open: Fabian Marozsan vs Zizou Bergs match predictions, odds, where to watch |url=https://www.msn.com/en-in/sports/tennis/2025-bmw-open-fabian-marozsan-vs-zizou-bergs-match-predictions-odds-where-to-watch/ar-AA1DbkyX |access-date=2025-06-16 |website=www.msn.com}}</ref>
* Bettorverse: An AI-powered betting model platform<ref name=":4" /><ref>{{Cite web |title=Top Sports Betting Bot Strategies: Are Betting Bots a Good Idea? - Sports Betting Guide |url=https://rg.org/guides/sportsbetting-guides/sports-betting-bots |access-date=2025-06-16 |website=RG |language=en}}</ref>
* Dimers Pro: Launched in 2024, this subscription-based service offers users enhanced analytics<ref>{{Cite web |date=2024-03-19 |title=Introducing Dimers Pro: Your ultimate sports betting tool |url=https://www.syracuse.com/betting/dimers-pro/ |access-date=2025-06-16 |website=syracuse |language=en}}</ref>

== Partnerships and Collaborations ==
In 2020, Dimers partnered with SportCaller to offer free-to-play games, aiming to drive customer acquisition and engagement for U.S. sportsbooks.<ref name=":1">{{Cite web |date=2020-09-30 |title=Dimers branches into US market with SportCaller joint-venture - SBC Americas |url=https://sbcamericas.com/2020/09/30/dimers-branches-into-us-market-with-sportcaller-joint-venture/ |access-date=2025-05-27 |language=en-US}}</ref> The joint venture’s initial launch focused on the [[NBA Finals]].<ref name=":1" />

In 2023, Dimers collaborated with [[Major League Soccer|MLS]] to provide sports betting content on MLSsoccer.com, including predictive analytics and editorial pieces to assist fans in making informed betting decisions.<ref name=":0" /><ref>{{Cite web |date=2023-05-19 |title=Dimers agrees betting content deal with MLS |url=https://www.sportbusiness.com/news/dimers-agrees-betting-content-deal-with-mls/ |access-date=2025-05-27 |website=SportBusiness |language=en-GB}}</ref><ref>{{Cite web |title=Major League Soccer collaborates with Dimers.Com |url=https://www.gamblinginsider.com/news/21161/major-league-soccer-collaborates-with-dimerscom |access-date=2025-05-27 |website=www.gamblinginsider.com |language=en}}</ref>

== Awards ==

* Dimers Platinum: Nominated for Best Tech at the 2025 iGB Affiliate Awards<ref>{{Cite web |date=2025-05-09 |title=iGB Affiliate Awards: 2025 shortlist revealed |url=https://www.igbaffiliate.com/en/articles/121752/igb-affiliate-awards-2025-shortlist-revealed/ |access-date=2025-06-15 |website=www.igbaffiliate.com |language=en}}</ref><ref>{{Cite web |date=2025-05-22 |title=iGB Affiliate Awards 2025 announces its finalists » Gaming And Media |url=https://g-mnews.com/en/igb-affiliate-awards-2025-announces-its-finalists/ |access-date=2025-06-23 |website=g-mnews.com |language=en-US}}</ref>

== References ==
<references />

[[Category:Online companies]]
[[Category:Technology companies established in 2020]]
[[Category:Gambling companies]]
[[Category:Australian companies established in 2020]]
[[Category:Predictive analytics]]
[[Category:Companies based in Melbourne]]
[[Category:Companies based in New York City]]
[[Category:Internet properties established in 2020]]

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