First run (filmmaking)

2025-03-22T06:02:16Z

2403:6200:8851:75A3:195A:3874:9D41:966A:

{{Short description|Portion of a film life-cycle directly following its release in theaters}}
In [[film|cinematic]] parlance, a [[film]] in its '''first run''' has been recently [[Film release | release]]d. In [[North America]], new films attract the majority of their theatrical viewers in the first few weeks after their release. In North America, different [[movie theater]]s pay different rates to show films depending on how recently they have been released. In 1946, the [[Supreme Court of the United States]] found major film distributors in violation of antitrust laws when they precluded independent theaters from screening first-run films.<ref>{{cite web|url=http://www.kentlandsstadium8.com:80/index.bdc?section=K8|archive-url=https://web.archive.org/web/20010613041110/http://www.kentlandsstadium8.com:80/index.bdc?section=K8|url-status=dead|archive-date=2001-06-13|publisher=Holiday Productions, Inc.|date=June 2001|access-date=13 June 2001|title=Kentlands Stadium 8 Theatres}}</ref><ref>{{cite web|url=http://www.kentlandsstadium8.com/index.bdc?section=K8|archive-url=https://web.archive.org/web/20010802070928/http://www.kentlandsstadium8.com/index.bdc?section=K8|url-status=dead|archive-date=2001-08-02|publisher=Holiday Productions, Inc.|date=August 2001|access-date=2 August 2001|title=Kentlands Stadium 8 Theatres}}</ref><ref>See [[Bigelow v. RKO Radio Pictures, Inc.]], 327 U.S. 251 (1946)</ref>

Some older, smaller, or poorly outfitted [[neighbourhood theatre|neighborhood]] or [[Discount theater | discount]] theatres, or those in less desirable locations, specialize in showing films during their [[second run]]. These theatres get to keep a larger share of the ticket fees and often charge a lower ticket price.

==See also==
* [[Direct-to-video]]
* [[First-run syndication]]

==References==
{{Reflist}}

[[Category:Film and video terminology]]

{{film-term-stub}}

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First run (filmmaking)