File:Bovril poster c1900.jpg

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Description
English: Poster for Bovril, about 1900 V&A Museum no. E. 163-1973

Techniques - Colour lithograph, inks on paper
Place - Great Britain
Dimensions - height 114 cm, width 76 cm
Object Type - This poster is a colour lithograph, made by printing from a flat surface (traditionally stone, now often a metal plate), on which the artist draws or paints the original design with a greasy substance like chalk. The surface is next prepared, moistened and inked; the greasy printing ink adheres to the design, which is then printed onto a sheet of paper. To make a colour lithograph, a separate printing surface is required for each colour.
Subjects Depicted - Humour was one of the keys to success in the early marketing campaigns for the beef extract Bovril. In this poster it is a play on words, as the bull puts its head out of the carriage window to enquire if it is `right for Bovril'. Another well-known poster showed a bull looking at a jar of Bovril with the slogan 'Alas! My poor brother'.

Trading - The name Bovril is derived from two words: bos, Latin for 'bull' or 'ox', and vril, a fictional word for an energising juice in Edward Bulwer-Lytton's novel The Coming Race (1871). Sales of Bovril were first recorded in Britain in 1886, at the Colonial and Continental Exhibition at South Kensington. But when Samuel Herbert Benson - a former employee of Bovril Ltd - took over as the firm's advertising agent in the 1890s, business started to boom. His poster strategy, with designers working in close collaboration with copywriters, made Bovril a household name.
Date circa 1900
date QS:P,+1900-00-00T00:00:00Z/9,P1480,Q5727902
Source https://collections.vam.ac.uk/item/O78149/poster/
http://images.vam.ac.uk/indexplus/page/Home.html
Author The Bovril company
Permission
(Reusing this file)
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This UK artistic or literary work, of which the author is unknown and cannot be ascertained by reasonable enquiry, is in the public domain because it is one of the following:
  • A photograph, which has never previously been made available to the public (e.g. by publication or display at an exhibition) and which was taken more than 70 years ago (before 1 January 1956); or
  • A photograph, which was made available to the public (e.g. by publication or display at an exhibition) more than 70 years ago (before 1 January 1956); or
  • An artistic work other than a photograph (e.g. a painting), or a literary work, which was made available to the public (e.g. by publication or display at an exhibition) more than 70 years ago (before 1 January 1956).

Warning sign This tag can be used only when the author cannot be ascertained by reasonable enquiry. If you wish to rely on it, please specify in the image description the research you have carried out to find who the author was. The above is all subject to any overriding publication right which may exist. In practice, publication right will often override the first of the bullet points listed.

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  • 2008-01-05 12:46 VAwebteam 478×709× (67442 bytes) Poster for Bovril, about 1900 V&A Museum no. E.163-1973 Techniques - Colour lithograph, inks on paper Place - Great Britain Dimensions - Height 114 cm Width 76 cm Object Type - This poster is a colour lithograph, made by printing from a flat surface

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