List of political slogans

Slogans and catchphrases are used by politicians, political parties, militaries, activists, and protestors to express or encourage particular beliefs or actions.

List

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International usage

• Better dead than RedTemplate:Sndanti-Communist slogan
• Black is beautifulTemplate:Sndpolitical slogan of a cultural movement that began in the 1960s by African Americans
• Black Lives MatterTemplate:Snddecentralized social movement that began in 2013 following the acquittal of George Zimmerman in the shooting death of African American teen Trayvon Martin; popularized in the United States following 2014 protests in Ferguson, Missouri, and internationally following 2020 George Floyd protests
• Black powerTemplate:Sndslogan and a name for various associated ideologies associated with self-determination for black people; popularized by Stokely Carmichael in the 1960s
• Blood and soilTemplate:Sndnationalist slogan for Nazi Germany's racial policies; later adopted by white nationalist and alt-right movements in North America
• Bread and rosesTemplate:Sndslogan, poem, and song associated with suffrage and labor movements
• Eat the richTemplate:Sndpolitical slogan associated with anti-capitalism and left-wing politics; originally traced to Jean-Jacques Rousseau, who is reputed to have said, "When the people shall have nothing more to eat, they will eat the rich."Template:Quote needs citation
• From each according to his ability, to each according to his needsTemplate:SndMarxist slogan
• Give me liberty or give me death!Template:Sndslogan coined by Patrick Henry prior to the American Revolutionary War; various versions and translations have been used around the world
• God made Adam and Eve, not Adam and SteveTemplate:Sndanti-LGBTQ slogan used by Christians who oppose homosexuality on religious grounds; used by televangelist and Moral Majority leader Jerry Falwell
• {{#invoke:Lang|lang}} (Hindustani for 'Long live the revolution')Template:Sndphrase used by communist parties in India and Pakistan.<ref>{{#invoke:citation/CS1|citation

|CitationClass=web }}</ref> The slogan became famous in Bangladesh following July Revolution.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

• Khela Hobe (Bengali for 'The game is on')Template:Sndslogan used in Bangladesh and India
• Kuknalim (Naga for 'Victory to the People and Land' or 'Long Live the Land')Template:Sndslogan used by Nagas
• Lal Salam (Hindustani for 'Red Salute')Template:SndHindustani phrase translating to 'Red Salute'; used by communists in the Indian subcontinent as a salute, greeting, or code word
• Make love, not warTemplate:Sndanti-war slogan began during the War in Vietnam
• No gods, no mastersTemplate:Sndphrase associated with anarchist philosophy and the leftist labor movement

• Nothing about us without usTemplate:SndLatin slogan (Nihil de nobis, sine nobis) that impacted Poland's 1505 constitutional legislation Nihil novi and Hungarian law; translated into English in the 1990s for disability rights movements
  • Nothing about Ukraine without UkraineTemplate:Sndforeign policy principle that became relevant during the Russian–Ukrainian War, especially after Russia's full-scale invasion of Ukraine in 2022<ref>{{#invoke:citation/CS1|citation

|CitationClass=web }}</ref>

• One man, one voteTemplate:Sndslogan used worldwide for universal suffrage, most notably in the United Kingdom, the United States, and South Africa
• Piss On PityTemplate:Sndslogan that has primarily been deployed in protest of charities that fundraise by portraying disabled people as burdensome and helpless
• Power to the peopleTemplate:Sndan anti-establishment slogan used in a variety of contexts by different political groups
• {{#invoke:Lang|lang}} (Spanish for 'Yes, we can')Template:Sndmotto of the United Farm Workers; used in English and Spanish by the Barack Obama 2008 presidential campaign
• Stop the boatsTemplate:Sndan anti-immigration slogan used by Tony Abbott during the 2013 Australian federal election, and later during the premiership of Rishi Sunak against English Channel migrant crossings to the United Kingdom
• The rich get richer and the poor get poorerTemplate:Sndaphorism attributed to Percy Bysshe Shelley; used frequently to describe wealth concentration and economic inequality
• No such thing as a free lunchTemplate:Sndpopular adage communicating the idea that it is impossible to get something for nothing
• The whole world is watchingTemplate:Sndphrase used by anti-war demonstrators and others
• They shall not passTemplate:Sndslogan used to express a determination to defend a position against an enemy; most notably used by France in World War I; also used during the Spanish Civil War by the Republican faction
• Think globally, act locallyTemplate:Sndphrase used in various contexts, including urban planning
• White powerTemplate:Sndslogan and chant of white supremacists
• White Lives MatterTemplate:Sndslogan and chant of white nationalists
• It's okay to be whiteTemplate:Sndslogan and chant of white nationalists
• The Fourteen Words (We must secure the existence of our people and a future for white children.)Template:Sndslogan and chant of white nationalists
• Workers of the world, unite! (Template:Langx, literally Template:Gloss)Template:Sndworking-class rallying cry originating from the 1848 Communist Manifesto by Karl Marx and Friedrich Engels; slogan used by socialist states and communist parties, including those of the Soviet Union

Africa

Nigeria

• Febuhari 14Template:Sndpun combining the Yoruba word "fe" (meaning "love") with the surname of 2015 opposition presidential candidate Muhammadu Buhari
• To keep Nigeria one, is a task that must be doneTemplate:Snda Civil War era slogan popularized by the Gowon Administration.<ref>{{#invoke:citation/CS1|citation

|CitationClass=web }}</ref> Later repurposed by Barack Obama during the 2015 presidential elections.<ref>Template:Cite AV media</ref>

South Africa

• #FeesMustFallTemplate:Sndslogan used during the 2015 national student protests calling for the abolition of fees in public universities in South Africa
• Liberation before educationTemplate:Sndslogan in opposition to the segregated Bantu education system in South Africa under apartheid
• One settler, one bulletTemplate:Sndrallying cry of the Azanian People's Liberation Army during the armed struggle against apartheid
• Rhodes Must FallTemplate:Sndslogan used during the early 2015 students protests in South Africa; directed against the now-removed statue of Cecil Rhodes at the University of Cape Town

Zimbabwe

• Zimbabwean Lives MatterTemplate:Snd2020 online protest against the government of President Emmerson Mnangagwa

Americas

Canada

• Last Best WestTemplate:Sndslogan encouraging immigration to the Prairie Provinces

Cuba

• Template:Ill (Spanish for 'Until Victory, Forever!')Template:Sndslogan used by Marxist revolutionary Che Guevara
• Patria o Muerte (Spanish for 'Homeland or Death')Template:Snd1960 slogan of Fidel Castro used for the first time at a memorial service for the La Coubre explosion; became a motto of the Cuban Revolution
• Patria y Vida (Spanish for 'Homeland and Life')Template:Sndslogan and reggaeton song originating from the San Isidro Movement<ref name=":0">Template:Cite news</ref> and associated with the 2021 Cuban protests; the slogan is an inversion of the Cuban Revolution motto {{#invoke:Lang|lang}} ('Homeland or Death')

United States

File:Trump MAGA logo 2024.svg

Trump's "Make America Great Again!" sign used during his 2024 presidential campaign before Trump selected JD Vance as his vice presidential running mate

• America is Back

• Believe womenTemplate:Sndslogan used to encourage people to believe the testimony of women regarding violence and sexual assault
• Build Back BetterTemplate:Sndname of the economic recovery plan put forward by the Joe Biden 2020 presidential campaign
• Come and take itTemplate:Sndphrase used in 1778 at Fort Morris during the American Revolutionary War and in later last stands; later used in regard to the right to keep and bear arms
• Compassionate conservatismTemplate:Sndslogan of the George W. Bush 2000 presidential campaign<ref>Roberts, Robert North, et al. "Compassionate Conservatism". Presidential Campaigns, Slogans, Issues, and Platforms: The Complete Encyclopedia, vol. 1: Slogans, Issue, Programs, Personalities, and Strategies, Greenwood, 2012, pp. 98–100. Gale eBooks</ref>
• Defund the policeTemplate:Sndslogan calling for the reallocation of funds from police departments to non-policing forms of public safety
• Don't Mess with TexasTemplate:Sndslogan that began as anti-littering campaign; later adopted for political and other purposes
• Drill, baby, drillTemplate:Sndslogan used by the Republican Party to call for increasing domestic oil and gas production
• Every Man a KingTemplate:Sndslogan of Louisiana Governor and United States Senator Huey Long as part of the broader wealth redistribution program Share Our Wealth; also the title of a 1935 song cowritten by Long and Castro Carazo
• Fifty-Four Forty or FightTemplate:Sndslogan used during the 19th-century Oregon boundary dispute
• I like IkeTemplate:Sndslogan for the Draft Eisenhower movement, the only successful political draft of the 20th century; the movement persuaded former General Dwight D. Eisenhower to run for president in 1952
• Let's Go BrandonTemplate:Sndslogan used as a euphemism for "Fuck Joe Biden" by Republican politicians and those opposed to President Joe Biden
• Make America Great AgainTemplate:Sndslogan used by various conservative political candidates in the United States since 1980, most notably Ronald Reagan and Donald Trump
• Make California Gold AgainTemplate:Sndslogan used in the California gubernatorial recall election against Gavin Newsom
• New NationalismTemplate:Sndslogan of Theodore Roosevelt's 1912 presidential campaign with the Progressive Party; derived from Herbert Croly's pamphlet The Promise of American Life and adopted by Roosevelt after an August 1910 speech in Osawatomie, Kansas
• The New FreedomTemplate:Sndslogan of Woodrow Wilson's 1912 presidential campaign
• No taxation without representationTemplate:Sndslogan first used during the American Revolutionary War; later used by advocates of women's suffrage, District of Columbia voting rights, student inclusion in higher education governance, and the Tea Party movement
• Peace with HonorTemplate:Sndphrase used by several notable authors and politicians; used by President Richard Nixon in 1973 to describe the Paris Peace Accords to end the Vietnam War
• Read my lips: no new taxesTemplate:Sndmost prominent sound bite from American presidential candidate George H. W. Bush's speech at the 1988 Republican National Convention; later cited by Bush opponents as a broken promise
• Remember Pearl HarborTemplate:Sndslogan and song created after the 1941 Japanese attack on Pearl Harbor
• Stay the courseTemplate:Sndslogan popularized by President Ronald Reagan while campaigning for Republicans during the 1982 mid-term elections and later used by his Vice President George H.W. Bush.
• Stop the StealTemplate:Sndslogan created in 2016 by Republican political operative Roger Stone in anticipation of potential election losses that could be portrayed as stolen by alleged fraud
• The buck stops hereTemplate:Sndphrase popularized by President Harry S. Truman in reference to government accountability
• The personal is politicalTemplate:Sndslogan associated with 1960s second wave feminism
• Tippecanoe and Tyler TooTemplate:Sndcampaign song of the William Henry Harrison 1840 presidential campaign; the slogan references Whig candidates William Henry Harrison (the "hero of Tippecanoe") and John Tyler
• United We Stand AmericaTemplate:Sndcitizen action organization created by Ross Perot after his unsuccessful 1992 presidential campaign; later adopted as a slogan by the Reform Party<ref>Roberts, Robert North, et al. "United We Stand America." Presidential Campaigns, Slogans, Issues, and Platforms: The Complete Encyclopedia, vol. 1: Slogans, Issue, Programs, Personalities, and Strategies, Greenwood, 2012, p. 503. Gale eBooks.</ref>
• War on womenTemplate:Sndphrase used to describe certain Republican policies and legislation that restrict women's rights, especially reproductive rights including abortion
• We are the 99%Template:Sndslogan coined and widely used during the 2011 Occupy Wall Street; the slogan refers to income and wealth inequality in the United States
• When the looting starts, the shooting startsTemplate:Sndstatement by Walter E. Headley on the eve of the 1968 Republican National Convention in response to unrest;<ref>Template:Cite news Template:Open access</ref><ref>Template:Cite news</ref> re-introduced by Donald Trump in response to protests relating to the murder of George Floyd
• Whip inflation now (WIN)Template:Sndinitiative by the Gerald Ford presidential administration to combat stagflation during the 1970s recession by voluntary measures as opposed to the minimum wage and price controls pursued by his predecessors; the campaign was widely ridiculed by the public and contributed to the Democratic Party's victory in the 1974 congressional elections and the 1976 presidential election, and it was abandoned during the 1976 Republican Party presidential primaries in favor of a program of tax cuts<ref>Roberts, Robert North, et al. "Whip Inflation Now (WIN)." Presidential Campaigns, Slogans, Issues, and Platforms: The Complete Encyclopedia, vol. 1: Slogans, Issue, Programs, Personalities, and Strategies, Greenwood, 2012, pp. 531–532. Gale eBooks</ref>

Asia

Bangladesh

• Bangladesh Zindabad (Bengali for 'Long live Bangladesh')Template:Sndexpression of Bangladeshi patriotism often used in political speeches and at cricket matches
• Joy Bangla (Bengali for 'Victory for Bengal' or 'Hail Bengal')Template:Sndslogan and war cry used in Bangladesh and the Indian state of West Bengal to indicate nationalism towards the geopolitical, cultural and historical region of Bengal and Bangamata; made national slogan of Bangladesh in 2022
• Tumi Ke? Ami Ke? Razakar! Razakar! Ke boleche, ke boleche, sairachar-sairachar!<ref>{{#invoke:citation/CS1|citation

|CitationClass=web }}</ref> (Template:Translation). The slogan was used by protestors as Sheikh Hasina<ref>Template:Cite journal</ref> who referred to students as "razakar" for during the 2024 quota reform protest.

China

• Common prosperityTemplate:Sndslogan of the Chinese Communist Party, stating the goal of bolstering social equality and economic equityTemplate:Cn
• Four new inventionsTemplate:Snd2017 slogan used by state media claiming that mainland China invented high-speed rail, mobile payment, e-commerce, and bike-sharing; based on the Four Great InventionsTemplate:Cn
• Revolution is not a dinner partyTemplate:Sndphrase coined by Mao Zedong in the 1927 essay Report on an Investigation of the Peasant Movement in Hunan; the phrase means that a revolution should not be expected to be gentle or restrainedTemplate:Cn
• Serve the People (Template:Zh)Template:Sndpolitical slogan of Mao Zedong; later became popular among the New Left, Red Guard Party, and Black Panther Party due to their strong Maoist influences.Template:Cn

Japan

• Hakkō ichiu (Japanese for 'All the world under one roof')Template:Sndslogan used from the Second Sino-Japanese War to World War II; the slogan implies the divine right of the Empire of Japan to "unify the eight corners of the world"

India

• Jai Bhim (Hindustani for 'Hail Bhim' or 'Victory to Bhim')Template:Sndslogan used by Indians, especially Ambedkarites, referring to B. R. Ambedkar
• Jai Hind ('Hail India')
• Jai Jawan Jai Kisan ('Hail the Soldier, Hail the Farmer')Template:Sndslogan used by the Prime Minister Lal Bahadur Shashtri in 1965; later adapted by other politicians
• Ma Mati Manush (Bengali for 'Mother, Land, and People')Template:Sndslogan coined by Mamata Banerjee, Chief Minister of West Bengal, who represented All India Trinamool Congress

Indonesia

• "I henceforth proclaim Trikora" Template:SndSukarno when giving a speech at the UN and it became a common slogan when discussing national issues.Template:Citation needed
• Template:Ill (Indonesian for 'Britain we'll crowbar, United States we'll iron')Template:Sndcollaborationist slogan used by Sukarno during the Japanese occupation; later used during the Konfrontasi and Indonesian withdrawal from the United Nations
• "Lebih Cepat Lebih Baik" (Indonesian for 'faster and better')Template:SndJusuf Kalla's campaign slogan for 2009 Indonesian presidential election, an apparent criticism to Susilo Bambang Yudhoyono's perceived inaction.<ref>{{#invoke:citation/CS1|citation

|CitationClass=web }}</ref>

• "Merdeka! Merdeka! Merdeka!" Template:Snda slogan used by Megawati Sukarnoputri whenever she starts or ends a speech, quoting Sukarno.<ref>{{#invoke:citation/CS1|citation

|CitationClass=web }}</ref>

• "Semua bisa diatur" (Indonesian for 'everything can be arranged') Template:Snda famous slogan by Vice President Adam MalikTemplate:Citation needed

Israel

• Am Yisrael Chai (Hebrew for 'The Nation of Israel Lives On')<ref>Template:Cite book</ref>

Iran

• Woman, Life, Freedom (Template:Langx, {{#invoke:Lang|lang}})Template:Sndslogan that became a rallying cry during the Mahsa Amini protests in Iran as a response to the death of Mahsa Amini

Pakistan

• Go Nawaz GoTemplate:Sndslogan used by supporters of the Pakistan Tehreek-e-Insaf and Pakistan Awami Tehrik parties during the political movement against the Nawaz Sharif government
• Pakistan khappay (Sindhi for 'We want Pakistan')Template:Sndphrase coined by President Asif Ali Zardari
• Pakistan Zindabad (Urdu for 'Long live Pakistan')Template:Sndslogan in displays of Pakistani nationalism

Palestine

• "From the river to the sea" – slogan used for freedom from oppression across the historical land of Palestine between the Jordan River and the Mediterranean Sea.<ref>{{#invoke:citation/CS1|citation

|CitationClass=web }}</ref>

Europe

Belarus

• Long Live Belarus!Template:Sndmotto widely used by members of the Belarusian democratic and nationalist opposition as well as members of the Belarusian diaspora

Croatia

• Za dom spremni (For the homeland - ready!) Template:Snd - Croatian nationalist slogan most known for its usage by the Ustaše

France

• {{#invoke:Lang|lang}}Template:Sndslogan adopted by supporters of freedom of speech and freedom of the press following the 2015 Charlie Hebdo killings
• {{#invoke:Lang|lang}} (French for 'Liberty, equality, fraternity')Template:Sndnational motto of France originating in the French Revolution; also the national motto of Haiti
• {{#invoke:Lang|lang}} (French for 'Under the cobblestones, the beach!')Template:Sndnotable slogan of the May '68 demonstrations
• Vivre Libre ou Mourir (French for 'Live free or die')Template:SndFrench Revolution slogan; also the motto of the US state of New Hampshire

Germany

• {{#invoke:Lang|lang}} (German for 'Back home into the Reich')Template:Sndphrase describing Adolf Hitler's initiative to include all areas with ethnic Germans in the German Reich
• {{#invoke:Lang|lang}} (Template:Lit)Template:SndGerman translation of Prussia's Latin-language motto {{#invoke:Lang|lang}}, meaning 'justice for everyone'; used 1937–1945 by Nazi Germany over the main gate at Buchenwald concentration camp, it figuratively meant "everyone gets what he deserves"; the Latin phrase was used in ancient Rome
• {{#invoke:Lang|lang}} (German for 'My honor is called loyalty')Template:Sndmotto of the Schutzstaffel in Nazi Germany; banned in modern Germany along with other Nazi slogans under Strafgesetzbuch section 86a
• {{#invoke:Lang|lang}} (German for 'we can manage this', 'we can handle this'; or 'we can do this')Template:Sndslogan used by Chancellor Angela Merkel to defend her open border policy during the 2015 European migrant crisis
• {{#invoke:Lang|lang}} (German for 'We are the people')Template:Sndmotto of the Monday demonstrations that led to the demise of the German Democratic Republic and German reunification

Greece

• Template:Ill ({{#invoke:Lang|lang}}; 1–1–4)Template:Sndslogan from the late 1960s to early 1970s referencing Article 114 of the 1952 constitution

Ireland

• {{#invoke:Lang|lang}} (Irish for 'Ireland Forever')Template:Sndphrase used to express allegiance to Ireland or Irish pride; anglicised as "Erin go Bragh"
• {{#invoke:Lang|lang}} (Irish for 'We ourselves')Template:Sndmotto for the Irish Home Rule movement beginning in the 19th century; inspired a political party of the same name in Northern Ireland
• {{#invoke:Lang|lang}} (Irish for 'Our Day Will Come')Template:Sndslogan for a United Ireland

Portugal

• Template:Anchor Template:Ill (Template:Langnf)Template:SndSalazar reactionary slogan in the Estado Novo regime in Portugal

Ukraine

• Slava Ukraini (Ukrainian for 'Glory to Ukraine!')Template:Sndslogan of Ukrainian nationalists originating from the Ukrainian War of Independence

United Kingdom

• Church in DangerTemplate:Sndslogan used by the Tory Party in elections during Queen Anne's reign
• Get Brexit DoneTemplate:SndConservative Party slogan for the 2019 UK General Election
• Hands Off RussiaTemplate:Sndslogan created by British socialists protesting the Allied intervention in the Russian Civil War
• Labour Isn't WorkingTemplate:Snd1978 Conservative Party poster devised by Saatchi and Saatchi showing a long queue outside an unemployment office, commenting on the high levels of unemployment; the campaign was a success with the Conservatives winning the election and Margaret Thatcher becoming Prime Minister
• Maggie OutTemplate:Sndpopular chant used at rallies and marches opposing the government of Margaret Thatcher
• New Labour, New DangerTemplate:Sndslogan on 1997 Conservative Party campaign poster depicting Tony Blair with glowing red eyes; the campaign was criticised by the opposing Labour Party and the Advertising Standards Authority for negative advertising and using Blair's image without his permission
• Strong and stableTemplate:Sndslogan used by Prime Minister Theresa May while campaigning for the 2017 general election; it also became an internet meme
• Take back controlTemplate:Sndslogan popularised by the Vote Leave campaign in support of Britain's withdrawal from the European Union in the 2016 Brexit referendum<ref>Template:Cite journal</ref>
• There is no alternativeTemplate:Sndpro-capitalism slogan often used by Margaret Thatcher

Romania

• Basarabia, Romanian landTemplate:SndRomanian nationalist and irredentist phrase posing claims over the region of Basarabia

Russia

• {{#invoke:Lang|lang}} (Russian for 'Fuck war!')Template:Sndanti-Iraq War phrase made famous by Russian group t.A.T.u.
• Putin Must GoTemplate:Sndwebsite and public campaign of opponents of President Vladimir Putin; used since 2010

Scotland

• It's Scotland's oilTemplate:Sndslogan used by the Scottish National Party (SNP) during the 1970s in making their economic case for Scottish independence

Serbia

• Kosovo is SerbiaTemplate:Sndslogan used by protesters as a reaction to Kosovo's unilateral declaration of independence

Spain

• {{#invoke:Lang|lang}} (Spanish for 'Real Democracy NOW!')Template:Sndgrassroots organization and slogan used in 2011 protests
• Let Txapote vote for youTemplate:Sndslogan used by the right and far-right during the 2023 Spanish general election; referring to Basque separatist Francisco Javier García Gaztelu (nicknamed "Txapote"), the slogan was used against Prime Minister Pedro Sánchez
• {{#invoke:Lang|lang}} (Spanish for 'One, Great and Free')Template:SndFrancoist slogan for Spanish nationalism

Yugoslavia

• Brotherhood and unityTemplate:Sndslogan used by the League of Communists of Yugoslavia after World War II
• Death to fascism, freedom to the peopleTemplate:Sndanti-Nazi slogan used by the Yugoslav resistance movement during World War II

Oceania

Australia

• It's TimeTemplate:Sndslogan used by the Australian Labor Party during the 1972 federal election campaign; the campaign was successful, with Labor winning the majority for the first time since 1949

New Zealand

• Let's do this – slogan used by the New Zealand Labour Party during the 2017 general election campaign, headed by leader Jacinda Ardern; the campaign was successful, resulting in a Labour-led coalition government.
• Toitū te Tiriti (Te Reo Māori for 'Honour the Treaty') – slogan used by Māori activists, popularised during the 2024 Hīkoi mō te Tiriti in opposition to the Treaty Principles Bill

See also

• List of ideological symbols
• List of labor slogans
• List of national mottos
• List of Philippine presidential campaign slogans
• Italian fascism § Italian fascist slogans