Wile E. Coyote and the Road Runner
Template:Short description Template:Infobox character Wile E. Coyote and the Road Runner are fictional cartoon characters from the Looney Tunes and Merrie Melodies series of animated cartoons, first appearing in 1949 in the theatrical short Fast and Furry-ous. In each film, the cunning, devious and constantly hungry coyote repeatedly attempts to catch and eat the roadrunner, but is humorously unsuccessful.<ref>Template:Cite book</ref> Instead of using animal instinct, the coyote deploys absurdly complex schemes and devices to try to catch his prey. They comically backfire, with the coyote invariably getting injured in slapstick fashion. Many of the items for these contrivances are mail-ordered from the Acme Corporation and other companies. TV Guide included Wile E. Coyote in its 2013 list of "The 60 Nastiest Villains of All Time".<ref>Bretts, Bruce, Roush, Matt, (March 25, 2013). "Baddies to the Bone: The 60 nastiest villains of all time." TV Guide. pp. 14−15.</ref>
The characters were created for Warner Bros. in 1948 by Chuck Jones and writer Michael Maltese, with Maltese also setting the template for their adventures. The characters star in a long-running series of theatrical cartoon shorts (the first 16 of which were written by Maltese) and occasional made-for-television cartoons. Originally meant to parody chase-cartoon characters such as Tom and Jerry,<ref>Template:Cite book</ref> they became popular in their own right. By 2014, 49 cartoons had been made featuring the characters (including the four CGI shorts), the majority by Jones.
History
Conception
Jones based the coyote on Mark Twain's book Roughing It,<ref name="Collins1989">Template:Cite news</ref> in which Twain described the coyote as "a long, slim, sick and sorry-looking skeleton" that is "a living, breathing allegory of Want. He is always hungry." Jones said he created the Wile E. Coyote-Road Runner cartoons as a parody of traditional "cat and mouse" cartoons such as MGM's Tom and Jerry.<ref name="Barrier">Template:Cite book</ref> He also cites Frank Tashlin's 1941 adaptation of The Fox and the Grapes as inspiration due to its use of blackout gags.<ref>Template:Cite book</ref> Jones modelled the coyote's appearance on fellow animator Ken Harris.<ref>Template:Cite news</ref>
The coyote's name of Wile E. is a pun of the word "wily". The "E" stands for "Ethelbert" in one issue of a Looney Tunes comic book.<ref name="Newsfromme.com">Template:Cite web</ref> The coyote's surname is routinely pronounced with a long "e" (Template:IPAc-en Template:Respell), but in two cartoon shorts, To Hare Is Human and Rabbit's Feat, Wile E. is heard pronouncing it with a diphthong (Template:IPAc-en Template:Respell). Early model sheets for the character prior to his initial appearance (in Fast and Furry-ous) identified him as "Don Coyote", a pun on Don Quixote.<ref>Template:Cite web</ref>
The Road Runner's "beep, beep" sound was inspired by background artist Paul Julian's imitation of a car horn.<ref>Template:Cite AV media</ref> Julian voiced the various recordings of the phrase used throughout the Road Runner cartoons, although he was not credited for his work on screen. According to animation historian Michael Barrier, Julian's preferred spelling of the sound effect was either "hmeep hmeep"<ref>Template:Cite AV media</ref> or "mweep, mweep."<ref>Template:Cite AV media</ref>
In the main series, Wile E. does not speak, instead portrayed as a mute character who communicates with the use of signs. However he does speak in a few cartoons; when he does, he has a notably upper-class American accent, and often refers to himself as a genius or super-genius. The 1965 short Zip Zip Hooray!, is his first speaking appearance, where he explains his desire to eat the Road Runner, and in another 1965 short Road Runner a Go-Go, where he explains how he sets up his cameras in the desert, as well as the first four cartoons where he is pitted against Bugs Bunny—Operation: Rabbit, To Hare is Human, Rabbit's Feat, and Compressed Hare.<ref>Template:Cite news</ref>
Scenery
The desert scenery in the first three Road Runner cartoons, Fast and Furry-ous (1949), Beep, Beep (1952), and Going! Going! Gosh! (also 1952), was designed by Robert Gribbroek and was quite realistic. In most later cartoons the scenery was designed by Maurice Noble and was far more abstract, especially after 1955. It is based on the deserts of the Southwestern United States.
Laws and rules
In his book Chuck Amuck: The Life and Times of an Animated Cartoonist,<ref>Template:Cite book</ref> Chuck Jones claimed that he and the artists behind the Road Runner and Wile E. Coyote cartoons adhered to some simple but strict rules:
- "The Road Runner cannot harm the Coyote except by going 'Beep-Beep!'"
- "No outside force can harm the Coyote — only his own ineptitude or the failure of the Acme products."
- "The Coyote could stop anytime — if he were not a fanatic. (Repeat: 'A fanatic is one who redoubles his effort when he has forgotten his aim.' — George Santayana)."
- "No dialogue ever, except 'Beep-Beep!'"
- "The Road Runner must stay on the road — otherwise, logically, he would not be called a Road Runner."
- "All action must be confined to the natural environment of the two characters — the southwest American desert."
- "All materials tools, weapons, or mechanical conveniences must be obtained from the Acme Corporation."
- "Whenever possible, make gravity the Coyote's greatest enemy."
- "The Coyote is always more humiliated than harmed by his failures."
These rules were not always followed, and in an interview years after the series was made, principal writer of the original 16 cartoons Michael Maltese stated he had never heard of these or any "rules" and dismissed them as "post production observation".<ref name="Barrier interview">The interviews included in the DVD commentary were recorded by animation historian Michael Barrier for his book Hollywood Cartoons: American Animation in Its Golden Age.</ref><ref>Template:Cite web</ref>
Running gags
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In many of the shorts, a cartoon typically starts with Wile E. Coyote chasing the Road Runner in a desperate attempt to catch him, only for the Road Runner to zip away in breakneck speed, much to the Coyote's surprise and utter amazement. Also, most pre-1965 shorts assign both the Coyote and the Road Runner fake Dog Latin names such as "Carnivorous Vulgaris" and "Accelleratti Incredibus".<ref>Template:Cite web</ref>
One notable running gag involves the Coyote falling from high cliffs; after momentarily being suspended in midair, as if the fall is delayed until he realizes that there is nothing below him. The rest of the scene, shot from a bird's-eye view, shows him falling into a canyon so deep that his figure is eventually lost to sight, with only a small puff of dust indicating his impact. In Chuck Jones' cartoons the coyote usually tumbles or falls face up. Either way, he is more fully animated than in his D-FE-era falls, which always show him falling face down and stiff. The Format Productions cartoons cheapen the falls even more by showing the coyote already most of the way down when the overhead shot begins.
The coyote is notably a brilliant artist, capable of quickly painting lifelike renderings of such things as tunnels and roadside scenes, in further (and equally futile) attempts to deceive the bird. Additionally, another running gag involves the coyote trying, in vain, to shield himself against a great falling boulder that is about to crush him.
Acme Corporation
Template:Main Wile E. Coyote often obtains various complex and ludicrous devices from a mail-order company, the fictitious Acme Corporation, which he hopes will help him catch the Road Runner. The devices invariably fail in improbable and spectacular fashion.
In August, September and October 1982, the National Lampoon published a three-part series chronicling the lawsuit Wile E. filed against the Acme Corporation over the faulty items they sold him in his pursuit of the Road Runner. Even though the Road Runner appeared as a witness for the plaintiff, the coyote still lost the suit.<ref>Template:Cite web</ref>
Later cartoons
The original Chuck Jones productions ended in 1963 after Jack L. Warner closed the Warner Bros. animation studio.<ref name="Last Days">Template:Cite web</ref><ref name="Last Cartoons">Template:Cite web</ref> War and Pieces, the last Wile E. Coyote/Road Runner short directed by Jones, was released on June 6, 1964.<ref>Template:Cite book</ref><ref>Template:Cite book</ref> By that time, David H. DePatie and director Friz Freleng had formed DePatie–Freleng Enterprises, moved into the facility just emptied by Warner, and signed a license with Warner Bros. to produce cartoons for the big studio to distribute.<ref name="Last Days"/><ref name="Last Cartoons"/>
The first DePatie–Freleng cartoon to feature the Road Runner was The Wild Chase, directed by Freleng in 1965.<ref>Template:Cite book</ref><ref>Template:Cite book</ref> The premise was a race between the bird and "the fastest mouse in all México", Speedy Gonzales, with the Coyote and Sylvester the Cat each trying to make a meal out of their respective usual targets. Much of the material was animation was rotoscoped from earlier Road Runner and Speedy Gonzales shorts, with the other characters added in. Additionally, the studio produced two cartoons (Zip Zip Hooray! (1965) and Road Runner a Go-Go (1965)) that reuse footage from Chuck Jones' 1962 television pilot Adventures of the Road Runner, with the original audio kept intact.<ref>Template:Cite web</ref> DePatie-Freleng went on to produce 13 more Road Runner cartoons. Two of these shorts were produced in-house and were directed by Robert McKimson (Rushing Roulette (1965) and Sugar and Spies (1966)), while the remaining eleven, directed by Rudy Larriva, were outsourced to Format Films.<ref>Template:Cite news</ref><ref>Template:Cite news</ref>
Format's Road Runner cartoons, nicknamed the "Larriva Eleven", were characterized for its poorer production quality when compared to DePatie-Freleng, with animation often being reused in nearly every cartoon. The music was also of poorer quality, as the soundtrack (composed by Bill Lava) was relegated to the use of pre-composed music cues rather than a proper score, the only exception of this being Run Run, Sweet Road Runner (1965) as it was produced with a proper soundtrack. In addition, except for the planet Earth scene at the end of Highway Runnery (1965), there was only one clip of the Coyote's fall to the ground, used over and over again. Jones' previously described "laws" for the characters were not followed with any significant fidelity, nor were Latin phrases used when introducing the characters. These 11 shorts have been considered inferior to the other Golden Age shorts, garnering mixed to poor reviews from critics.<ref>Template:Cite web</ref><ref>Template:Cite web</ref><ref>Template:Cite web</ref> Leonard Maltin, in his book Of Mice and Magic, calls the shorts "witless in every sense of the word".<ref>Template:Cite book</ref>
All these Road Runner cartoons can be easily distinguished from Chuck Jones' Road Runner cartoons because they utilize the "Abstract" WB logo opening and closing sequences, which ironically was the original idea of Jones himself.
Post-theatrical appearances
Template:More citations needed The Road Runner and the Coyote appeared on Saturday mornings as the stars of their own TV series, The Road Runner Show, from September 1966 to September 1968, on CBS.<ref>Template:Cite book</ref><ref>Template:Cite book</ref> At this time it was merged with The Bugs Bunny Show to become The Bugs Bunny and Road Runner Show, running from 1968 to 1985.<ref>Template:Cite book</ref> The show was later seen on ABC until 2000, and on Global until 2001.
In the 1970s, Chuck Jones directed some Wile E. Coyote/Road Runner short films for the educational children's TV series The Electric Company. These short cartoons used the Coyote and the Road Runner to display words for children to read.<ref>Template:Cite web</ref><ref>Template:Cite web</ref>
In 1979, Freeze Frame, in which Jones moved the chase from the desert to snow-covered mountains, was seen as part of Bugs Bunny's Looney Christmas Tales.<ref>Template:Cite book</ref>
At the end of Bugs Bunny's Portrait of the Artist as a Young Bunny (the initial sequence of Chuck Jones' TV special Bugs Bunny's Bustin' Out All Over), Bugs mentions to the audience that he and Elmer Fudd may have been the first pair of characters to have chase scenes in these cartoons, but then a pint-sized baby Wile E. Coyote (wearing a diaper and holding a small knife and fork) runs right in front of Bugs, chasing a gold-colored, mostly unhatched (except for the tail, which is sticking out) Road Runner egg, which is running rapidly while some high-pitched "Beep, beep" noises can be heard. Earlier in that story, while kid Elmer was falling from a cliff, Wile E. Coyote's adult self tells him to move over and leave falling to people who know how to do it and then he falls, followed by Elmer. This short was followed by the full-fledged Road Runner/Wile E. Coyote short Soup or Sonic.<ref>Template:Cite book</ref>
In the 1980s, ABC began showing many Warner Bros. shorts, but in highly edited form. Many scenes integral to the stories were taken out, including scenes in which Wile E. Coyote landed at the bottom of the canyon after falling from a cliff, or had a boulder or anvil actually make contact with him. In almost all WB animated features, scenes where a character's face was burnt and black, some thought resembling blackface, were removed, as were animated characters smoking cigarettes.<ref name="There Goes">Template:Cite news</ref> Some cigar-smoking scenes were left in. The unedited versions of these shorts (with the exception of ones with blackface) were not seen again until Cartoon Network, and later Boomerang, began showing them again in the 1990s and early 2000s. Since the release of the WB library of cartoons on DVD, the cartoons gradually disappeared from television, presumably to increase sales of the DVDs. However, Cartoon Network began to air them again in 2011, coinciding with the premiere of The Looney Tunes Show (2011), and the shorts were afterward moved to Boomerang, where they have remained to this day.
Wile E. Coyote and the Road Runner appeared in several episodes of Tiny Toon Adventures. In this series, Wile E. (voiced in the Jim Reardon episode "Piece of Mind" by Joe Alaskey) was the dean of Acme Looniversity and the mentor of Calamity Coyote. The Road Runner's protégé in this series was Little Beeper. In the episode "Piece of Mind", Wile E. narrates the life story of Calamity while Calamity is falling from the top of a tall skyscraper. In the direct-to-video film Tiny Toon Adventures: How I Spent My Vacation, the Road Runner finally gets a taste of humiliation by getting run over by a mail truck that "brakes for coyotes".
The two were also seen in cameos in Animaniacs. They were together in two Slappy Squirrel cartoons: "Bumbie's Mom" and "Little Old Slappy from Pasadena". In the latter, the Road Runner gets another taste of humiliation when he is out-run by Slappy's car, and holds up a sign saying "I quit" — immediately afterward, Buttons, who was launched into the air during a previous gag, lands squarely on top of him. Wile E. appears without the bird in a The Wizard of Oz parody, dressed in his batsuit from one short, in a twister (tornado) funnel in "Buttons in Ows". Also, in the extended version of the segment "Newsreel of the Stars", an artist (a caricature of Chuck Jones) is seen drawing the Road Runner.
The Road Runner appears in an episode of the 1991 series Taz-Mania, in which Taz grabs him by the leg and gets ready to eat him, until the two gators are ready to capture Taz, so he lets the Road Runner go. In another episode of Taz-Mania, the Road Runner cartoons are parodied, with Taz dressed as the Road Runner and the character Willy Wombat dressed as Wile E. Coyote. Willy tries to catch Taz with Acme Roller Skates but fails, and Taz even says "Beep, beep."
Wile E. and the Road Runner would also make an appearance in the 1996 film Space Jam, where they, along with the read of the Looney Tunes characters, must win against invading aliens through basketball with the help of Michael Jordan.<ref>Sandler, Kevin (1998). Reading the Rabbit: Explorations in Warner Bros. Animation, p. 14. Rutgers University Press. Template:ISBN</ref><ref>Template:Cite web</ref> They would also appear in its 2021 sequel Space Jam: A New Legacy.<ref>Template:Cite news</ref>
Wile E. and the Road Runner would return to theatrical shorts in toddler form in the 2000 theatrical short Little Go Beep,<ref name="LittleGoBeep">Template:Cite web</ref> and later in Baby Looney Tunes, but only in songs. However, they both had made a cameo in the episode "Are We There Yet?", where the Road Runner was seen out the window of Floyd's car with Wile E. chasing him.
Wile E. Coyote had a cameo as the true identity of an alien hunter (a parody of Predator) in the Duck Dodgers episode "K-9 Quarry", voiced by Dee Bradley Baker. In that episode, he was hunting Martian Commander X-2 and K-9. He is also temporary as a member of Agent Roboto's Legion of Duck Doom from the previous season in another episode.
In Loonatics Unleashed, Wile E. Coyote and the Road Runner's 28th century descendants are Tech E. Coyote (voiced by Kevin Michael Richardson) and Rev Runner (voiced by Rob Paulsen). Tech E. Coyote was the tech expert of the Loonatics (influenced by the past cartoons with many of the machines ordered by Wile E. from Acme), and has magnetic hands and the ability to molecularly regenerate himself (influenced by the many times in which Wile E. painfully failed to capture the Road Runner and then was shown to have miraculously recovered). Tech E. Coyote speaks, but does not have a transatlantic accent as Wile E. Coyote did. Rev Runner is also able to talk, though extremely rapidly, and can fly without the use of jet packs, which are used by other members of the Loonatics. He also has sonic speed, also a take-off of the Road Runner. The pair get on rather well, despite the number of gadgets Tech designs in order to stop Rev from talking, also they have their moments where they do not get along. When friendship is shown it is often only from Rev to Tech, not the other way around, this could, however, be attributed to the fact that Tech has only the barest minimum of social skills. They are both portrayed as smart, but Tech is the better inventor and at times Rev is shown doing stupid things. References to their ancestors' past are seen in the episode "Family Business" where the other Road Runners are wary of Tech and Tech relives the famous falling gags done in the Wile E. Coyote/Road Runner shorts.
The Road Runner and Wile E. Coyote feature in 3D computer-animated cartoons or cartoon animation in the Cartoon Network TV series The Looney Tunes Show. The CGI shorts were only included in Season 1, but Wile E. and the Road Runner still appeared throughout the series in 2D animation.
Wile E. Coyote also appears in the TV series Wabbit, voiced by J. P. Karliak, in a similar vein to his previous pairings with Bugs Bunny. He appears as Bugs' annoying know-it-all neighbor who always uses his inventions to compete with Bugs. The Road Runner began making appearances when the series was renamed New Looney Tunes in 2017.<ref name="There Goes"/>
Wile E. Coyote and the Road Runner both appear in their own cartoon shorts in the HBO Max streaming series Looney Tunes Cartoons.
Wile E. Coyote and the Road Runner make occasional appearances in the preschool educational series Bugs Bunny Builders. Wile E. (voiced by Keith Ferguson) has a minor supporting role in the series in which he often helps the Looney Builders out with their plans, often using some of his inventions. In the episode "Looney Science", Wile E. has the Looney Builders build him a science museum to show off his inventions, but the Road Runner keeps constantly distracting him.<ref>Template:Cite web</ref>
Wile E. Coyote and the Road Runner appear in the Tiny Toon Adventures reboot, Tiny Toons Looniversity, as well as their protégés from the original series Calamity Coyote and Little Beeper. In this series Wile E. is the science professor at Acme Looniversity rather than the dean. In the episode "General Hogspital", Wile E. develops a potion that makes toons lose their looney DNA to try and finally catch the Road Runner, only for it to backfire and pollute the campus water supply.
3-D shorts
The characters appeared in seven 3-D shorts attached to Warner Bros. features.<ref name="CG">Template:Cite news</ref> Three have been screened with features, while the rest serve as segments in season 1 of The Looney Tunes Show. A short called Flash in the Pain was shown on the web in 2014, but was not shown in theaters until 2016, when the movie Storks premiered.<ref name="VarietyFranceEmerging">Template:Cite news</ref><ref name="ReelFXLiveAnnecy">Template:Cite web</ref>
Coyote vs. Acme
In late 2018, it was announced that Warner Bros. Pictures were developing a live-action animated film centered on Wile E. Coyote titled Coyote vs. Acme, produced by Warner Animation Group, with The Lego Batman Movie director Chris McKay on board to produce.<ref name="Coyote">Template:Cite news</ref><ref name="CoyotevsAcme">Template:Cite web</ref> The film is said to be based on The New Yorker short story "Coyote v. Acme" by author Ian Frazier.<ref>Template:Cite magazine</ref> Published in 1990, the piece imagined a lawsuit brought about by Wile E. Coyote against the Acme Company who provided him with various devices and tools to aid in his pursuit of the Road Runner. The devices frequently malfunctioned, leading to the humorous failures, injuries, and sight gags for which the Road Runner cartoons are known.<ref>Template:Cite web</ref> Jon and Josh Silberman were originally set to write the screenplay.<ref name="Coyote" /> On December 18, 2019, it was reported that Dave Green would direct the project.<ref name="CoyotevsAcme" /> It was also reported that the project was looking for a new writer, with Jon and Josh Silberman instead co-producing the film alongside McKay.<ref name="CoyotevsAcme" /> However, by December 2020, McKay departed the project, while Jon and Josh Silberman left their roles as producers and resumed their screenwriting roles, with Samy Burch, Jeremy Slater, and James Gunn scheduled to write its screenplay. Gunn would have also co-produced the project alongside Chris DeFaria. It was later announced that the film was scheduled to be released on July 21, 2023.<ref>Template:Cite web</ref>
In February 2022, it was announced that professional wrestler John Cena would star in the film.<ref>Template:Cite web</ref> In March 2022, Will Forte and Lana Condor were added to the cast.<ref>Template:Cite web</ref> On April 26, 2022, it was taken off the release schedule with Barbie taking over its original release date.<ref>Template:Cite web</ref> Despite its completion by November 9, 2023, it was announced that its theatrical and public release would be cancelled, with the company taking an approximately US$30 million tax write-off for the film. Consistent with its long-term production issues and delays, Green later expressed his views on the decision:
However, four days later, the decision was reversed. Later that day, it was reported that Warner Bros. would instead allow the crew behind Coyote vs. Acme to shop out the film to other possible distributors, with Apple TV+, Netflix, and Amazon MGM Studios being among its potential buyers.<ref>Template:Cite web</ref> Due to the company's handling of the matter, U.S. Congressman Joaquin Castro called for a federal investigation regarding the film's initial cancellation and tax-write off plan, stemming from possible violations of antitrust guidelines.<ref>Template:Cite web</ref>
On December 8, it was reported that the film had been screened to Paramount Pictures, Netflix, Apple, Amazon, and Sony Pictures. Netflix and Paramount made bids for the rights to the film, with the latter planning to release it theatrically. Amazon considered making a formal bid, while Sony and Apple declined the offer to bid.<ref>Template:Cite web</ref>
On December 31, Eric Bauza unveiled an official screenshot of the film on social media, depicting Wile E. Coyote and his lawyer seated in the courtroom, all while the film continued to search for a new distributor.
In March 2025, Ketchup Entertainment acquired the rights to the film after previously doing so with The Day the Earth Blew Up: A Looney Tunes Movie. The film is set to be released on August 28, 2026.<ref>Template:Cite web</ref>
Spin-offs and other media
The coyote appears separately as an occasional antagonist of Bugs Bunny in five shorts from 1952 to 1963: Operation: Rabbit, To Hare Is Human, Rabbit's Feat, Compressed Hare, and Hare-Breadth Hurry. While he is generally silent in the Wile E. Coyote – Road Runner shorts, he speaks with a refined accent in these solo outings (except for Hare-Breadth Hurry), beginning with 1952's Operation: Rabbit, introducing himself as "Wile E. Coyote, (Super) Genius", voiced by Mel Blanc. Hare-Breadth Hurry in particular stands out as the short uses the framework of a typical Road Runner cartoon, but with Bugs as the substitute since the former had "sprained a giblet cornering a sharp curve the other day."
In another series of Warner Bros. Looney Tunes cartoons, Chuck Jones used the character design (model sheets and personality) of Wile E. Coyote as "Ralph Wolf". In this series, Ralph continually attempts to steal sheep from a flock being guarded by the eternally vigilant Sam Sheepdog. As with the Road Runner and Wile E. Coyote series, Ralph Wolf uses all sorts of wild inventions and schemes to steal the sheep, but he is continually foiled by the sheepdog. In a move seen by many as a self-referential gag, Ralph Wolf continually tries to steal the sheep not because he is a fanatic (as Wile E. Coyote was), but because it is his job. In every cartoon, he and Sam Sheepdog punch a timeclock and exchange pleasantries, go to work, stop what they are doing to take a lunch break, go back to work and pick up right where they left off, and clock out to go home for the day and exchange pleasantries again, all according to a factory-like blowing whistle. The most obvious difference between the coyote and the wolf, aside from their locales, is that Wile E. has a black nose and Ralph has a red nose.
Comic books
Wile E. Coyote was called Kelsey Coyote in his comic book debut, a Henery Hawk story in Looney Tunes and Merrie Melodies #91 (May 1949). He only made a couple of other appearances at this time and did not have his official name yet, as it was not used until 1952 (in Operation: Rabbit, his second appearance).<ref>Template:Cite book</ref>
The first appearance of the Road Runner in a comic book was in Bugs Bunny Vacation Funnies #8 (August 1958) published by Dell Comics. The feature is titled "Beep Beep the Road Runner" and the story "Desert Dessert". It presents itself as the first meeting between Beep Beep and Wile E. (whose mailbox reads "Wile E. Coyote, Inventor and Genius"), and introduces the Road Runner's wife, Matilda, and their three newly hatched sons (though Matilda soon disappeared from the comics). This story established the convention that the Road Runner family talked in rhyme, a convention that also appeared in early children's book adaptations of the cartoons.
Dell initially published a dedicated "Beep Beep the Road Runner" comic as part of Four Color Comics #918, 1008, and 1046 before launching a separate series for the character numbered #4–14 (1960–1962), with the three try-out issues counted as the first three numbers. After a hiatus, Gold Key Comics took over the character with issues #1–88 (1966–1984). During the 1960s, the artwork was done by Pete Alvarado and Phil DeLara, from 1966 to 1969, the Gold Key issues consisted of Dell reprints. Afterward, new stories began to appear, initially drawn by Alvarado and De Lara before Jack Manning became the main artist for the title. New and reprinted Beep Beep stories also appeared in Golden Comics Digest and Gold Key's revival of Looney Tunes in the 1970s. During this period, Wile E.'s middle name was revealed to be "Ethelbert"<ref name="Newsfromme.com" /> in the story "The Greatest of E's" in issue #53 (cover-dated September 1975) of Gold Key Comics' licensed comic book Beep Beep the Road Runner.<ref>Evanier, News from Me: "Mike Maltese had been occasionally writing the comics in semi-retirement before me, but when he dropped the 'semi' part, I got the job and that was one of the plots I came up with. For the record, the story was drawn by a terrific artist named Jack Manning, and Mr. Maltese complimented me on it. Still, I wouldn't take that as any official endorsement of the Coyote's middle name. If you want to say the Coyote's middle name is Ethelbert, fine. I mean, it's not like someone's going to suddenly whip out Wile E.'s actual birth certificate and yell, 'Aha! Here's incontrovertible proof!' But like I said, I never imagined anyone would take it as part of the official 'canon' of the character. If I had, I'd have said the 'E' stood for Evanier."</ref>
The Road Runner and Wile E. Coyote also make appearances in the DC Comics Looney Tunes title. Wile E. was able to speak in some of his appearances in the DC comics.
In 2017, DC Comics featured a Looney Tunes and DC Comics crossovers that reimagined the characters in a darker style. The Road Runner and Wile E. Coyote had a crossover with the intergalactic bounty hunter Lobo in Lobo/Road Runner Special #1. In this version, the Road Runner, Wile E., and other Looney Tunes characters are reimagined as standard animals who were experimented upon with alien DNA at Acme to transform them into their cartoon forms. In the back-up story, done in more traditional cartoon style, Lobo tries to hunt down the Road Runner, but is limited by Bugs to be more kid-friendly in his language and approach.<ref>Lobo/Road Runner Special #1</ref><ref>Template:Cite news</ref>
Video games
Many Wile E. Coyote and the Road Runner-themed video games have been produced: Template:Div col
- Road Runner (arcade game by Atari Games)
- Electronic Road Runner (self-contained LCD game from Tiger Electronics released in 1990)
- Looney Tunes (Game Boy game by Sunsoft)
- The Bugs Bunny Crazy Castle (NES/Game Boy game by Kemco)
- The Bugs Bunny Crazy Castle 2 (Game Boy game by Kemco)
- The Bugs Bunny Birthday Blowout (NES game by Kemco)
- Road Runner's Death Valley Rally (Super NES game by Sunsoft)
- Wile E. Coyote's Revenge (Super NES game by Sunsoft)
- Desert Speedtrap (Game Gear and Master System game by Sega/Probe Software)
- Bugs Bunny: Crazy Castle 3 (Game Boy game by Kemco)
- Desert Demolition (Mega Drive/Genesis game by Sega/BlueSky Software)
- Sheep, Dog, 'n' Wolf (for the original PlayStation and published by Infogrames, actually based on the Ralph Wolf and Sam Sheepdog cartoons, but the Road Runner does make two cameo appearances)
- Looney Tunes B-Ball (Wile E. is a playable character)
- Space Jam
- Looney Tunes Racing (Wile E. is a playable character. The Road Runner is also seen in the game as a non-playable character.)
- Taz Express (Nintendo 64) game published by Infogrames (Wile E. is an antagonist)
- Taz: Wanted (Wile E. appears)
- Looney Tunes: Back in Action (published by Electronic Arts)
- Looney Tunes Double Pack (published by Majesco Entertainment, developed by WayForward Technologies, where "Acme Antics" is the Wile E. Coyote and the Road Runner half of the double pack)
- Looney Tunes: Space Race (Wile E. is a playable character)
- Looney Tunes Acme Arsenal (Wile E. has his own level in the PS2 version)
- Looney Tunes: Cartoon Conductor
- Looney Tunes Dash (iOS and Android game)
- Looney Tunes: World of Mayhem (iOS and Android game)
Filmography
The series consists of:
- 49 shorts, mostly about six to nine minutes long, but including four web cartoons which are "three-minute, three-dimensional cartoons in widescreen (scope)".<ref name="forum.blueguerilla.org">Template:Cite web</ref>
- One half-hour special released theatrically (26 minutes).
- Four feature-length films that combine live action and animation.
1 Re-edited from Adventures of the Road Runner by Chuck Jones and with new music direction from Bill Lava
2 Re-edited from Adventures of the Road Runner by DePatie–Freleng Enterprises
3 These cartoons were each shown with a feature-length film. Chariots of Fur was shown with Richie Rich, Coyote Falls was shown with Cats & Dogs: The Revenge of Kitty Galore,<ref name="forum.blueguerilla.org" /> Fur of Flying was shown with Legend of the Guardians: The Owls of Ga'Hoole,<ref name="latinoreview.com">Template:Cite web</ref> and Rabid Rider was shown with Yogi Bear. Flash in the Pain was shown at the Annecy International Animated Film Festival on June 10, 2014.<ref name="VarietyFranceEmerging"/><ref name="ReelFXLiveAnnecy"/>
Voice actors
Wile E. Coyote
- Mel Blanc (1949–1989)<ref name="CartoonVoices"/>
- Paul Julian (imitating the Road Runner in Zipping Along, Ready, Set, Zoom!, The Road Runner Show bumper and Road Runner's Death Valley Rally)
- Joe Alaskey (Tiny Toon Adventures, Judge Granny<ref>Template:Cite web</ref>)<ref name="Joe Alaskey"/><ref name="Wile E. Coyote at BTVA">Template:Cite web</ref>
- Keith Scott (Spectacular Light and Show Illuminanza,<ref name="Illuminanza 2">Template:Cite web</ref> The Looney Tunes Radio Show<ref name="Radio Show 1">Template:Cite web</ref><ref name="Radio Show 2">Template:Cite web</ref>)<ref name="Wile E. Coyote at BTVA"/><ref name="scottbio">Template:Cite news</ref><ref name="scottbio2">"Keith Scott-"The One-Man Crowd"" Template:Webarchive. Retrieved July 2, 2020.</ref>
- Bob Bergen (Bugs Bunny's Learning Adventures)<ref name="Learning Adventures"/>
- Seth MacFarlane (Family Guy, Seth MacFarlane's Cavalcade of Cartoon Comedy)<ref name="Family Guy">Template:Cite web</ref><ref name="Cavalcade">Template:Cite web</ref>
- Dee Bradley Baker (Duck Dodgers)<ref name="Duck Dodgers"/><ref name="Wile E. Coyote at BTVA"/>
- Maurice LaMarche (Looney Tunes: Cartoon Conductor)<ref name="Conductor 1"/><ref name="Wile E. Coyote at BTVA"/>
- Jess Harnell (The Drawn Together Movie: The Movie!)<ref name="Drawn Together">Template:Cite web</ref>
- James Arnold Taylor (Scooby Doo and Looney Tunes: Cartoon Universe)<ref name="Cartoon Universe"/><ref name="Wile E. Coyote at BTVA"/>
- JP Karliak (New Looney Tunes)<ref name="Wile E. Coyote
at BTVA"/>
- Martin Starr (Robot Chicken)<ref name="Robot Chicken 1">Template:Cite web</ref>
- Eric Bauza (Looney Tunes: World of Mayhem)<ref name="World of Mayhem">Template:Cite web</ref><ref>Template:Cite web</ref><ref name="Wile E. Coyote at BTVA"/>
- Keith Ferguson (Bugs Bunny Builders)<ref name="Wile E. Coyote at BTVA"/>
The Road Runner
The voice artist Paul Julian originated the character's voice. Before and after his death, his voice was appearing in various media until 1994, other voice actors have replaced him at that time. These voice actors are:
- Mel Blanc (1964 Greeting Card Record,<ref name="Card"/> The New Adventures of Bugs Bunny (1973), Four More Adventures of Bugs Bunny (1974),<ref name="Record"/> one beep in Bugs Bunny's Magic World,<ref name="Magic World">Template:Cite web</ref> Mel Blanc Voice Watches,<ref name="Blanc in Merch">Template:Cite book</ref><ref name="Voice Watch">Template:Cite book</ref> Looney Tunes Talking Character Wall Clock<ref name="Blanc in Merch"/><ref name="Voice Watch"/>)
- Jeff Bergman (Tiny Toon Adventures (in the episode "Animaniacs"))<ref name="Jeff Bergman"/>
- Keith Scott (Road Runner Roller Coaster commercial,<ref name="demo">Template:Cite web</ref> The Looney Tunes Radio Show<ref name="Radio Show 1"/><ref name="Radio Show 2"/>)<ref name="scottbio"/><ref name="scottbio2"/><ref name="Road Runner at BTVA">Template:Cite web</ref>
- Joe Alaskey (Looney Tunes: Cartoon Conductor)<ref name="Joe Alaskey"/><ref name="Road Runner at BTVA"/>
- Seth MacFarlane (The Cleveland Show)
- James Arnold Taylor (The Drawn Together Movie: The Movie!)<ref name="Drawn Together"/>
- Kevin Shinick (Mad)<ref name="Mad">Template:Cite web</ref>
- Seth Green (Robot Chicken)<ref name="Robot Chicken 2">Template:Cite web</ref>
- Unknown (Scooby-Doo and Looney Tunes: Cartoon Universe: Arcade)<ref>Template:Cite web</ref>
- Eric Bauza (Ani-Mayhem, Fast and Furry-ous, Looney Tunes: World of Mayhem, Acme Fools)<ref name="Road Runner at BTVA"/>
In popular culture
In 1959, Bo Diddley recorded a song titled "Road Runner" with the female background singers singing "beep-beep". The song was released in 1960.<ref name="Bo Diddley">Template:Cite AV media notes</ref>
The pictorial sleeves for Junior Walker & the Allstars' 1966 album Road Runner and the single "(I'm a) Road Runner" depict a running bird similar to the Road Runner character.<ref>Template:Cite web</ref>
A clip from the cartoon Whoa, Be-Gone! was featured in the 1974 Steven Spielberg film The Sugarland Express, during a scene at a drive-in theater.<ref name="Influence">Template:Cite web</ref><ref name="Lambiek">Template:Cite web</ref>
In the Fraidy Cat episode "Choo-Choo Fraidy", Fraidy Cat meets a coyote named Smile E. Coyote who prefers to not eat Fraidy and instead goes after an overweight jogging roadrunner, clearly parodying the iconic duo.
The 1979 Western comedy film The Villain is a tribute to the cartoons, reconstructing several famous gags in live action.<ref>Template:Cite news</ref><ref name="Influence"/>
There are two scenes in Stanley Kubrick's 1980 adaptation of The Shining where Danny Torrance and his mother, Wendy Torrance, are watching The Bugs Bunny and Road Runner Show. The chase between Danny and his father, Jack Torrance, is even reminiscent of the Road Runner cartoons, with the former putting his escape tactics (which he learns from watching the cartoons) to good use, and the chase ending with the latter frozen in ice, in a similar manner to Wile E. Coyote's failed attempts to catch the Road Runner.<ref>Template:Cite web</ref><ref>Template:Cite web</ref><ref>Template:Cite web</ref><ref name="Influence"/> Both Danny and Wendy also watch the cartoon Rabbit's Feat in Mike Flanagan's 2019 adaptation of Doctor Sleep.<ref name="Influence"/>
A Wile E. Coyote doll is seen amongst Elliott Taylor's toys in the 1982 film E.T. the Extra-Terrestrial.<ref name="Influence"/>
The music videos for Twisted Sister's signature songs "We're Not Gonna Take It" and "I Wanna Rock" were based heavily on the cartoon.<ref>Template:Cite web</ref><ref>Template:Cite web</ref><ref name="Lambiek"/>
The Dutch Euro disco/Italo disco duo Video Kids' song "Sky Rider", from their 1984 album The Invasion of the Spacepeckers, includes samples of the Road Runner's "beep, beep" sound throughout.
In the G.I. Joe: A Real American Hero episode "Lights! Camera! Cobra!", Shipwreck kicks away a coyote before saying, "Beep, beep!"
The 1986 album Bares y Fondas from the Argentine rock group Los Fabulosos Cadillacs included a track called "Tus Tontas Trampas" ("Your Foolish Traps"), which is sung from the Road Runner's perspective on how Wile E. Coyote is going to kill himself in his attempts to catch him.<ref>Template:Cite web</ref>
Wile E. Coyote and the Road Runner appeared in the 1988 Touchstone/Amblin film Who Framed Roger Rabbit. They are first seen silhouetted by the elevator doors in Toontown, and then in full in the Acme Factory during the final scene with other characters.<ref name="Lambiek"/>
Issue #5 of Grant Morrison's run on Animal Man contains a story titled "The Coyote Gospel", in which the character, a thinly veiled parody of Wile E. Coyote named Crafty, decides to leave the "cartoon world" as an attempt to escape the seemingly endless cycle of violence. He is also pursued by a deceased truck driver's vengeful friend, who believes that he is the devil.<ref name="Coyote Gospel">Template:Citation</ref><ref>Template:Cite web</ref><ref>Template:Cite web</ref> It was nominated for an Eisner Award for Best Single Issue.
In Weird Al Yankovic's film UHF, a depressed George Newman introduces a Road Runner cartoon on "Uncle Nutsy's Clubhouse" as a "sad and depressing tale of a pathetic coyote in the futile pursuit of a sadistic roadrunner, who mocks him and laughs at him as he's repeatedly crushed and maimed!"<ref>Template:Cite web</ref>
Humorist Ian Frazier created the mock-legal prose piece "Coyote v. Acme",<ref>Frazier, Ian, "Coyote v. Acme Template:Webarchive", The New Yorker, February 26, 1990, p. 42.</ref> which is included in a book of the same name.<ref>Template:Cite book</ref>
Wile E. Coyote appeared in an episode of Night Court (Season 7, Episode 22: Sill Another Day in the Life) in which Judge Harold T. Stone (Harry Anderson) found him guilty of harassment and told him to leave the Road Runner alone.<ref>Template:Cite web</ref><ref>Template:Cite web</ref>
In 1990, Brazilian thrash metal band Chakal recorded the song "Acme Dead End Road" as part of their album, The Man Is His Own Jackal. The song begins with the Road Runner's "beep, beep" sound.<ref>Template:Cite book</ref><ref name="Lambiek"/>
In The Simpsons episode "Homer Alone", Homer Simpson chases Bart Simpson around the house. During the chase, they are each freeze framed and subtitled with their mock Latin names, reading "BART (Brat'us Don'thaveacow'us)" and "HOMER (Homo Neanderthal'us)". In the episode "Bart's Inner Child", Homer is trying to push a trampoline off a cliff, an obvious reference to Wile E. Coyote and the Road Runner. The episode "Realty Bites" featured attempts by Snake to recover his car from Homer; one of these is to set up a wire across a road to decapitate Homer as he drives by. The wire is supplied by "Acme". The episode "The Itchy & Scratchy & Poochie Show" featured the voice actress for Itchy and Scratchy, June Bellamy (a parody of June Foray), who claimed to have done the "Beep!" for the Road Runner, being paid for only one, which the producers then doubled up. Wile E. Coyote appeared during the couch gag in the episode "Smoke on the Daughter" in which he paints a fake couch on the living room wall which the Simpson family run into. Maggie Simpson then zooms in and imitates the Road Runner's "beep, beep" noise. The Road Runner appeared in the episode "Crystal Blue-Haired Persuasion" during a dream sequence in which he is attacked and eaten by the Space Coyote.
In 1992–1998, French-Italian dance project Cartoons used Wile E. Coyote on the covers of their albums. They also released the song "Beep-Beep", which contains samples from the cartoons. The song was produced by Pin-Occhio and written by Giuliano Saglia.<ref>Template:Cite web</ref><ref>Template:Cite web</ref>
In the 1992 film Under Siege, "Road Runner" is the code name of the renegade former CIA operative William Strannix, played by Tommy Lee Jones, in a reference to the fact that the character is never captured.
Wile E. Coyote has appeared twice in Family Guy: his first episode, "I Never Met the Dead Man", depicts him riding in a car with Peter Griffin. When Peter runs over the Road Runner and asks if he hit "that ostrich", Wile E. tells him to keep going.<ref name="TV Critic">Template:Cite web</ref> His second appearance was in "PTV", in which Wile E. attempts to get a refund for a giant-sized slingshot at an Acme retailer where Peter works. The DVD-exclusive episode "Partial Terms of Endearment" features a gag that parodies the Wile E./Road Runner cartoons where Peter attempts to drop a boulder on Lois to terminate her pregnancy; in place of the usual free bird seed, he lures her with free Grey's Anatomy DVDs.
The Tom Smith song "Operation: Desert Storm", which won a Pegasus award for Best Fool Song in 1999, is about the different ways Wile E. Coyote's plans fail.<ref>Template:Cite web</ref><ref name="Lambiek"/> Guitarist Mark Knopfler recorded a song called "Coyote" in homage to Wile E. and the Road Runner on the 2002 album The Ragpicker's Dream.<ref name="Lambiek"/>
In the book Thief of Time by Terry Pratchett, a character performs "the Stance of the Coyote": stopping a fall in mid-air.<ref>Template:Cite web</ref>
In the Doctor Who novel The Crooked World, one of the inhabitants of the planet is the Watchamacallit, a parody of the Road Runner.<ref name="Doctor Who">Template:Cite web</ref>
In the Bounty Hamster episode "Just Deserts", Marion is seen flipping through an Acme (here referred to as "Acmee") catalogue, and uses its products to get Cassie back, only to fail. Wile E. Coyote (coloured grey here) shows up and comments that after 30 years, he has finally learnt not to buy from the same brand; however, one of the Acmee products, a giant catapult, falls onto him immediately after, followed by a boulder.
In the 2004 film Kung Fu Hustle, the scene in which Sing is chased by the Landlady as he flees from Pigsty Alley is a homage to the cartoons.<ref name="Kung Fu">Template:Cite web</ref><ref name="Lambiek"/>
In the What's New, Scooby-Doo? episode "New Mexico, Old Monster," Wile E. and the Road Runner make a cameo appearance where they are seen outside the Mystery Machine's window. The Road Runner beeps at Scooby-Doo, and following a failed attempt by Wile E., a confused Scooby turns to the camera and says "Beep, beep?"
In the Teen Titans episode, "Episode 257-494", which featured the heroes trapped in a television world, Beast Boy, having morphed into a perfect Wile E. Coyote look-alike and described "Animalus Switcheroonus", chases Control Freak, or "Couchus Potaticus". In the subsequent sequence, the disguised Beast Boy falls off a cliff just as Wile E. frequently does, complete with a "Help" sign.<ref>Template:Cite web</ref>
Bell X1's song "One Stringed Harp" from their 2009 album Blue Lights on the Runway includes the lyric "Like Wile E. Coyote/As if the fall wasn't enough/Those bastards from Acme/They got more nasty stuff".
The Road Runner appeared in the pilot episode of The Cleveland Show in which Peter Griffin straps a rocket to his back in a similar fashion of Wile E. Coyote and attempts to catch the Road Runner, only to wreck Cleveland Brown's house again, prompting Cleveland to finally decide to leave Quahog.
Wile E. Coyote and the Road Runner appeared in Seth MacFarlane's Cavalcade of Cartoon Comedy in the short "Die, Sweet Roadrunner, Die". In this short, Wile E. crushes the Road Runner with a large boulder and eats him, but then struggles to find purpose in life, having not trained for anything else other than chasing the Road Runner. Ultimately, after a short-lived job as a waiter in a local diner, and a suicide attempt (by way of catapulting himself into a mountain at close range), Wile E. finally realizes what he is to do with his life, and reveals he is now an advocate for Christianity.
During a scene in The Drawn Together Movie: The Movie!, the Drawn Together cast accidentally run over and kill the Road Runner with Foxxy Love's van. Upon noticing this, Wile E. Coyote runs up to the Road Runner's corpse and declares "Without you, my life really has no meaning", before shooting himself with a "Bang!" flag gun.
The French-South Korean television series Oscar's Oasis is heavily inspired by the cartoons, with the action taking place in a desert and containing several chase scenes; the characters also often fall off a cliff in a similar manner to Wile E.<ref>Template:Cite web</ref>
The French slapstick animated series Zig & Sharko is also heavily inspired by the cartoons, with Zig the Hyena constantly trying to catch and eat Marina the Mermaid by using various contraptions similar to Wile E.'s plans, but his plans are always foiled by Sharko. Zig even imitates the Road Runner's "beep, beep" noise in the episode "Run Sharko, Run".
Both Wile E. Coyote and the Road Runner have appeared in Robot Chicken on multiple occasions. One sketch sees Wile E. faking his own suicide and then torching the Road Runner with a flamethrower when he shows up at Wile E.'s "funeral".<ref>Template:Cite web</ref> Another sketch shows Wile E. teaching a college course on how to get away with murder, using the Road Runner's murder as an example, the students trace the mail orders for the Acme products used to commit the murder to Wile E., who is executed by electric chair for the crime. Another sketch sees Wile E. presenting his iconic "fake tunnel" at an art auction, and another reveals why Wile E.'s Acme products always fail - the Acme Corporation is run by multiple Road Runners.
In the Teen Titans Go! episode "Squash & Stretch", Cyborg teaches the other Titans about the humor in cartoon violence, and shows them a Road Runner cartoon, with the characters replaced with parodies of Gumball Watterson and Darwin from The Amazing World of Gumball. Wile E. Coyote and the Road Runner appear in the episode, "Warner Bros. 100th Anniversary". They are among the Looney Tunes characters as guests for the Warner Bros. centennial celebration.<ref>Template:Cite web</ref> They also made a cameo appearance in the Season 9 premiere episode "Stickiest Situation", in which Sticky Joe is teleported into the cartoon. The scene was animated by Hayk Manukyan.<ref>Template:Cite web</ref>
In the Dino Dana episode "Get That Incisivosaurus!", Dana Jain tries getting the feather of the Incisivosaurus, but her plans keep failing. Her inspirations come from her stepfather Aman Jain's old cartoon show, The Fox and the Hare, a parody of Wile E Coyote and the Road Runner.<ref>Template:Cite web</ref>
In the Sugar and Toys episode "The Every Damn Internet Challenge Challenge", Wile E. (here named "Grimy Coyote") appears in a parody of Laff-A-Lympics called "L-O-Lympics" as a co-host (replacing Mildew Wolf), along with Snagglepuss (called Strugglepuzz).<ref>Template:Cite web</ref>
A handler-dog team called Road Runners Beep Beep were competitors in the 2023 annual televised UK dog show Crufts.<ref>Template:Cite web</ref>
Wile E. appears in the 197th episode of the web series Death Battle, to face off against Tom Cat himself in a battle of unsuccessful cartoon chasers.<ref>Template:Cite web</ref> This episode was selected to happen by votes from fans, beating out several other popular ideas as well. The episode was initially slated for 2024, but was canceled after Death BattleTemplate:'s company Rooster Teeth was shut down by its parent company Warner Bros.<ref>Template:Cite web</ref><ref>Template:Cite web</ref> However, show creators Ben Singer, Chad James, Austin Harper and Sam Mitchell managed to secure the Death Battle intellectual property, and started a Kickstarter to continue the show.<ref>Template:Cite web</ref> The episode released on June 22, 2025, and declared Wile E. the winner due to his superior physical stats, arsenal, and "toonliness."<ref>Template:Cite web</ref><ref>Template:Cite AV media</ref>
"Coyote time" is a term used in the video game community to describe a situation in some games where a character is able to move and jump slightly further beyond the apparent graphical edge of a cliff or building, named for Wile E. Coyote's tendency to run off the edge of a cliff without initially falling. [1]
Commercial appearances
The Plymouth Road Runner was a performance car produced by the Plymouth division of Chrysler between 1968 and 1980. An official licensee of Warner Bros. (paying $50,000 for the privilege), Plymouth used the image of the cartoon bird on the sides and the car had a special horn (with "Voice of Road Runner" labels) that sounds like the bird's "beep, beep" sound.<ref name="Motorbooks">Template:Cite book</ref><ref name="TakeOff">Template:Cite web</ref> Some engine options (notably the 426 Hemi) included Road Runner "Coyote Duster" graphics on the air cleaner. The 1970 Plymouth Superbird version of the Road Runner, arguably one of the most spectacular cars of the muscle car era, included a graphic of the Road Runner holding a crash helmet on its massive rear spoiler and one of its headlight covers. The commercials were directed by Alex Lovy and Robert McKimson.<ref>Template:Cite web</ref><ref>Template:Cite web</ref>
In 1985-1987, General Motors used the Road Runner on its marketing campaign in 1985 for its Holden Barina in Australia.<ref>Template:Cite web</ref><ref name="TakeOff"/> The campaign's slogan, "Beep beep Barina", is still known as a catchphrase by many Australians to this day.
In 1994-1996, Wile E. appeared in a few Energizer commercials trying to capture the Energizer Bunny.<ref>Fowles, Jib (1996). Advertising and Popular Culture: Volume 5, p. 8. SAGE Publications. Template:ISBN</ref>
In 1995, the Road Runner became the mascot for Time Warner's cable internet service, also named Road Runner. Interestingly, one commercial involved Wile E. as the "mascot" of DSL. The Road Runner was also the mascot of Time Warner's car sales website, BeepBeep.com, and appeared in commercials on Time Warner cable systems in several television markets.<ref>Template:Cite web</ref><ref>Template:Cite web</ref>
In 1996, Wile E. Coyote appeared alongside football star Deion Sanders in a Pepsi commercial.<ref>Sandler, Kevin (1998). Reading the Rabbit: Explorations in Warner Bros. Animation, p. 13. Rutgers University Press. Template:ISBN</ref><ref>Pomerance, Murray (2001). Ladies and Gentlemen, Boys and Girls: Gender in Film at the End of the Twentieth Century, p. 135. State University of New York Press. Template:ISBN</ref>
In 1998, Road Runner and Wile E. Coyote appeared in a Pontiac Wide Track commercial. Wile E. chases the Road Runner while driving the car, but the commercial ends before he can catch him.<ref>Template:Cite web</ref>
In 2004, Wile E. and the Road Runner appeared (along with Bugs Bunny and Daffy Duck) in an Aflac commercial, in which the former is shown as being a prime candidate for the company's services. Before he plummets, taking an animated version of the Aflac duck with him, he holds up a sign reading the company's tagline, "Ask About It At Work." The commercial was directed by Frank Molieri at Acme Filmworks<ref>Template:Cite web</ref> and animated by Bill Waldman.<ref>Template:Cite web</ref>
See also
- Zig & Sharko, a French animated slapstick comedy television series which was inspired by the Coyote and Roadrunner shorts
- Arizona Coyotes, a former NHL team whose AHL affiliate was the Tucson Roadrunners
- Calamity Coyote
- Coyote (mythology)
- Coyotes in popular culture
- Little Beeper
- Plymouth Road Runner
- Road Runner High Speed Online
References
External links
- Wile E. Coyote on IMDb
- Road Runner on IMDb
- Wile E. Coyote at Don Markstein's Toonopedia. Archived from the original on January 19, 2017.
- Road Runner at Don Markstein's Toonopedia. Archived from the original on January 19, 2017.
- Looney Tunes—Stars of the Show: Wile E. Coyote and Road Runner (official studio site)
- "That WASN'T All, Folks!: Warner Bros. Cartoons 1964–1969", by Jon Cooke
- All about Wile E. Coyote on Chuck Jones Official Website.
- All about Road Runner on Chuck Jones Official Website.
Template:Looney Tunes & Merrie Melodies Template:Coyote and Road Runner Template:Looney Tunes video games Template:Chuck Jones
- Pages with broken file links
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