View source for 3TR FM

{{about||the Australian radio station|TRFM|the later service of this licence|The Breeze (Frome & West Wiltshire)}}
{{Use dmy dates|date=February 2023}}
{{Use British English|date=August 2012}}
{{Infobox radio station
| logo      =
| name      = 3TR FM
| airdate   = 5 November 2001
| last_airdate = 24 March 2010
| frequency = 107.5 MHz
| area      = [[Warminster]], [[Westbury, Wiltshire|Westbury]] & [[Frome]]
| format    = Contemporary
| owner     = One Gold Radio Ltd
}}
'''3TR FM''' (Three Towns Radio) was an [[Independent Local Radio]] station based in the market town of [[Warminster]], [[Wiltshire]], [[United Kingdom]].  It broadcast on 107.5 FM to the West Wiltshire, East [[Somerset]] and surrounding area, and online via [[Internet]] streaming. It was formerly known as '''Pride FM''' until a name change took place shortly after the licence was awarded.

==History==

On 5 November 2001, after a period of test transmissions, Jonathan Fido presented the first live programme, the breakfast show at 8:30am, accompanied by key local people from the area, staff from [[The Local Radio Company]], and the station's crew at the time.

The last song to be played before officially going live was "[[Sweet Surrender (Wet Wet Wet song)|Sweet Surrender]]" by [[Wet Wet Wet]].  A specially-produced introduction was then played featuring a montage of voice-overs, clips, and other segments officially launching the station.  The first official song played was "[[Wake Up Boo!]]" by [[The Boo Radleys]].

Shortly after the main on-air launch, James Moran and David Stratton (High Sheriff of Wiltshire) unveiled a gold plaque in the reception area of the station live on air, in front of many photographers and press reporters.

The station's [[studio]] in Wiltshire included two broadcast and production studios, several offices, a "glass room" (meeting space) (dismantled in latter years), a technical equipment hub, and a garden adjacent to the [[River Wylye]].

On 30 June 2008, TLRC announced plans to sell six of its stations, including 3TR.  It was purchased by [[Laser Broadcasting]], who later went bust, and the group was bought by South West Radio, who also [[went into administration]]. On 24 March 2010, the five YMC Ltd stations, including 3TR, were closed by administrators after multiple refusals on the part of regulator [[Ofcom]] to transfer the licences to them from SWR.<ref>{{cite news|url= https://www.theguardian.com/media/2010/mar/25/bath-brunel-radio-stations-close|title= Bath FM and Brunel FM among five radio stations to close|first= John|last= Plunkett|work= The Guardian|location=London|date= 25 March 2010|access-date= 6 April 2010}}</ref>

Cheltenham-based [[TotalStar]] was 3TR FM's next owner, its fifth in less than two years.  The company bought all of the stations previously owned by South West Radio Ltd. The firm already ran [[Star 107.5]], which employed former [[BBC Radio 1]] presenter [[Mike Read]] as its mid-morning presenter.  The radio station was broadcast from Boreham Mill, in Warminster, but it was reported that it would now be aired from new offices, and would be sharing programmes with the five other stations.<ref>{{cite news|url= http://www.thisissomerset.co.uk/standard/news/people/Fifth-owner-years-troubled-3TR/article-1956904-detail/article.html|archive-url= https://archive.today/20120914143350/http://www.thisissomerset.co.uk/standard/news/people/Fifth-owner-years-troubled-3TR/article-1956904-detail/article.html|url-status= dead|archive-date= 14 September 2012|title= Fifth owner in two years for troubled 3TR|publisher= This is Somerset|date= 30 March 2010|access-date= 11 April 2010}}</ref>

The final schedule was as follows:
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* Monday &ndash; Thursday:
* 07:00 &ndash; 11:00 Nick Burrett &ndash; Breakfast
* 11:00 &ndash; 14:00 Drew Haddon &ndash; The Soundtrack To Your Workday
* 14:00 &ndash; 19:00 Ray King &ndash; Afternoons/Hits 'n' Headlines Drivetime
* 19:00 &ndash; 07:00 Non-stop music and news on the hour
*
* Friday:
* 07:00 &ndash; 11:00 Nick Burrett &ndash; Breakfast
* 11:00 &ndash; 14:00 Drew Haddon &ndash; The Soundtrack To Your Workday
* 14:00 &ndash; 19:00 Ray King &ndash; Afternoons/Hits 'n' Headlines Drivetime
* 19:00 &ndash; 00:00 PartyZone
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* Saturday:
* 08:00 &ndash; 12:00 Ray King &ndash; The Saturday Breakfast
* 12:00 &ndash; 14:00 Drew Haddon &ndash; The Saturday Pop Quiz
* 14:00 &ndash; 18:00 Tom Smith &ndash; Saturday Afternoons
* 18:00 &ndash; 20:00 Gary King &ndash; Totally Eighties
* 20:00 &ndash; 00:00 PartyZone
* Sunday:
*08:00 – 12:00 Sunday Breakfast with Tom Smith
*12:00 – 16:00 Sunday Life with Steve Collins
*16:00 – 19:00 Rich and Kat Big Top 40
*19:00 – 22-00 Vinyl Countdown with Dave Englefield
*22:00 – 00:00 Non-stop music and news on the hour
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As from March 2010, when the station went into administration and the studio was dismantled, the following list of songs were the only things that could be heard when tuning into the station (arranged alphabetically; tracks were not played in this order).  This was due to the silence detector at the transmitter site receiving nothing from the studio and hence activating its [[MiniDisc]] backup loop.  The MiniDisc was put on eBay and raised money for charity; it was bought by Johnathan Darwin.{{Citation needed|date=February 2012}}

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* [[Alanis Morissette]] &ndash; "[[Ironic (song)|Ironic]]"
* [[Anastacia]] &ndash; "[[Left Outside Alone]]"
* [[Aretha Franklin]] & [[George Michael]] &ndash; "[[I Knew You Were Waiting (For Me)]]"
* [[Blondie (band)|Blondie]] &ndash; "[[The Tide is High]]"
* [[Electric Light Orchestra]] &ndash; "[[Livin' Thing]]"
* [[Everything but the Girl]] &ndash; "[[Missing (Everything but the Girl song)|Missing]]"
* [[Howard Jones (British musician)|Howard Jones]] &ndash; "[[What Is Love (Howard Jones song)|What Is Love]]"
* [[Huey Lewis and the News]] &ndash; "[[The Power of Love (Huey Lewis and the News song)|The Power of Love]]"
* [[Just Jack]] &ndash; "[[Starz in Their Eyes]]"
{{col-break}}
* [[Kaiser Chiefs]] &ndash; "[[Ruby (Kaiser Chiefs song)|Ruby]]"
* [[Lily Allen]] &ndash; "[[Smile (Lily Allen song)|Smile]]"
* [[Nelly Furtado]] &ndash; "[[All Good Things (Come to an End)]]"
* [[Oasis (band)|Oasis]] &ndash; "[[Wonderwall (song)|Wonderwall]]"
* [[Simon Webbe]] &ndash; "[[My Soul Pleads for You]]"
* [[The Lighthouse Family]] &ndash; "[[Ocean Drive (Lighthouse Family song)|Ocean Drive]]"
* [[Womack & Womack]] &ndash; "[[Teardrops (Womack & Womack song)|Teardrops]]"
* [[Yazoo (band)|Yazoo]] &ndash; "[[Don't Go (Yazoo song)|Don't Go]]"
{{col-end}}

==References==
{{reflist}}

==External links==
* [http://www.3trfm.com 3TR FM website (inactive)]

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[[Category:Radio stations in Wiltshire]]
[[Category:Radio stations established in 2001]]
[[Category:Radio stations disestablished in 2010]]
[[Category:Defunct radio stations in the United Kingdom]]