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{{Short description|German automotive manufacturer}}
{{Hatnote group|
{{Distinguish|Aldi|Aude}}
{{Other uses}}
}}
{{Use dmy dates|date=June 2023}}
{{Infobox company
| name = Audi AG
| logo = [[File:Audi-Logo 2016.svg|frameless|class=skin-invert]]
| logo_size = 
| image = Das_Audi_Forum_Ingolstadt.JPG
| image_size = 
| image_caption = Audi Forum ([[Ingolstadt]], Bavaria, Germany): museum and headquarters of the carmaker
| type = [[Subsidiary]]
| predecessors = {{plainlist|
* [[Auto Union]]/[[DKW]] [[Gesellschaft mit beschränkter Haftung|GmbH]]
* [[Auto Union|Slaby-Beringer]]
* [[Wanderer (company)|Wanderer]]
* [[NSU Motorenwerke|NSU Motorenwerke AG]]}}
| founder = [[August Horch]]<ref name="Audi history">{{cite web|title=History of Audi AG|url=http://www.audi.com/com/brand/en/company/audi_history/personalities/august_horch.html|access-date=24 June 2013|archive-url=https://web.archive.org/web/20130114004911/http://www.audi.com/com/brand/en/company/audi_history/personalities/august_horch.html|archive-date=14 January 2013 }}</ref>
| area_served = Worldwide
| key_people = [[Gernot Döllner]]<br />(chairman of the Board of Management & Board of Management Member for Technical Development and Product Lines)
| industry = [[Automotive industry|Automotive]]
| products = [[Luxury vehicle]]s
| production = {{decrease}} 1,692,548&nbsp;units<ref name="AR2024"/>
| revenue = {{decrease}} €64.532&nbsp;[[1,000,000,000 (number)|billion]] (2024)<ref name="AR2024">{{Cite web|url=https://media.audi.com/is/content/audi/microsites/audi-com/assets/downloads/report/annual-reports/2024/en/audi-report-2024.pdf|title=Audi Report 2024|publisher=Audi AG|access-date=29 March 2025}}</ref>
| operating_income = {{decrease}} €3.903&nbsp;billion (2024)<ref name="AR2024"/>
| net_income = {{decrease}} €4.189&nbsp;billion (2024)<ref name="AR2024"/>
| assets = {{decrease}} €73.097 billion (2024)<ref name="AR2024"/>
| equity = {{increase}} €35.882 billion (2024)<ref name="AR2024"/>
| num_employees = 88,604 (12/2024)<ref name="AR2024"/>
| parent = [[Volkswagen Group]]
| divisions = {{bulleted list | Audi Germany | [[Audi Brussels]] | Audi Mexico | Audi Hungaria | Audi China | Audi do Brasil | [[Audi India]] | Audi Slovakia | Audi Spain}}
| subsid = {{bulleted list | [[Audi Sport GmbH]] | [[Ducati Motor Holding S.p.A.|Ducati]] | [[Italdesign Giugiaro]] | [[Lamborghini]] | [[Bentley]] | [[Sauber Motorsport]] (70%)}}
| footnotes = Audi History: Chronicle,<ref name=founded>{{cite web |url=http://www.audiusa.com/us/brand/en/about/main/history/Chronicle/Chronicle_1899-1914.html |title=Chronicle 1899–1914 |work=audiusa.com |publisher=Audi of America, LLC |date=2012 |access-date=9 August 2012 |archive-url=https://web.archive.org/web/20120710113717/http://www.audiusa.com/us/brand/en/about/main/history/Chronicle/Chronicle_1899-1914.html |archive-date=10 July 2012 |ref={{SfnRef|AUDI AG|2012a}} }}</ref> 2011 Annual Financial Report<ref name=aafr2011>{{cite web |url=http://www.audi.com/etc/medialib/ngw/company/investor_relations/pdf/finanzberichte/geschaeftsberichte5.Par.0015.File.pdf/jahresfinanzbericht.pdf |title=Audi 2011 Annual Financial Report |publisher=AUDI AG |date=17 February 2012 |access-date=9 August 2012 |ref={{SfnRef|AUDI AG|2012}} |archive-url=https://web.archive.org/web/20150923191233/http://www.audi.com/etc/medialib/ngw/company/investor_relations/pdf/finanzberichte/geschaeftsberichte5.Par.0015.File.pdf/jahresfinanzbericht.pdf |archive-date=23 September 2015 }}</ref>
| caption = 
| foundation = {{plainlist|
* 16 July 1909 in <br>[[Zwickau]] (Audi)
* 29 June 1932 in [[Chemnitz]] (Auto Union)
* 3 September 1949 in [[Ingolstadt]] (re-establishment)
* 10 March 1969 in [[Neckarsulm]] (Fusion)<ref name="The history of AUDI AG">{{Cite web|url=https://www.audi.com/en/company/profile/history.html|title=History|website=audi.com}}</ref>
}}
| location_city = [[Ingolstadt]]
| location_country = Germany
| locations = 13 production facilities in 10 countries<ref name="Total Number of Production Plant">{{cite web|last=AUDI|first=production plant|title=Company Sites|url=https://www.audi-mediacenter.com/en/sites-194}}</ref>
| website = {{URL|https://www.audi.com/en.html|audi.com}}
}}

'''Audi AG'''{{efn|{{IPA|de|ˈaʊ̯di ʔaːˈɡeː|lang|Audi AG.ogg}}}} is a German [[automotive manufacturer]] of [[luxury vehicle]]s headquartered in [[Ingolstadt]], Bavaria, Germany. A wholly owned [[subsidiary]] of the [[Volkswagen Group]], Audi produces vehicles in nine production facilities worldwide.

The origins of the company are complex, dating back to the early 20th century and the initial enterprises ([[Horch]] and the ''Audiwerke'') founded by engineer [[August Horch]]. Two other manufacturers ([[DKW]] and [[Wanderer (car)|Wanderer]]) also contributed to the foundation of [[Auto Union]] in 1932. The modern Audi era began in the 1960s, when Auto Union was acquired by [[Volkswagen]] from [[Daimler-Benz]].<ref name="vw-holdings-2009">{{cite web|title=List of Shareholdings in accordance with sections 285 and 313 of the HGB of Volkswagen AG and the Volkswagen Group as of 31 December 2009|url=http://www.volkswagenag.com/vwag/vwcorp/info_center/en/publications/2010/03/Anteilsbesitz.-bin.acq/qual-BinaryStorageItem.Single.File/Anteilsbesitz_2009_e.pdf |archive-url=https://ghostarchive.org/archive/20221009/http://www.volkswagenag.com/vwag/vwcorp/info_center/en/publications/2010/03/Anteilsbesitz.-bin.acq/qual-BinaryStorageItem.Single.File/Anteilsbesitz_2009_e.pdf |archive-date=9 October 2022 |url-status=live|website=Volkswagenag.com |publisher=Volkswagen AG |access-date=11 December 2010|date=31 December 2009}}</ref> Volkswagen relaunched the Audi brand with the 1965 introduction of the [[Audi F103]] series, and merged Auto Union with [[NSU Motorenwerke]] in 1969, thus creating the present-day form of the company.

The company name is based on the [[Latin]] translation of the surname of the founder, [[August Horch]]. {{lang|de|Horch}}, meaning 'listen', becomes {{lang|la|audi}} in Latin. The four rings of the Audi logo each represent one of four car companies that banded together to create Audi's predecessor company, Auto Union. Audi's slogan is {{lang|de|Vorsprung durch Technik}}, which is translated as 'Progress through Technology'.<ref>{{cite web|url=https://www.audi.ca/ca/web/en/inside-audi/innovation-and-technology/vorsprung-durch-technik-turns-50.html|title=Vorsprung durch Technik: A philosophy of innovation turns 50|website=audi.ca |date=24 March 2022|access-date=24 June 2023}}</ref> Audi became a sister to [[Porsche|Dr. Ing. h.c. F. Porsche AG]] (more commonly known as Porsche AG) following Volkswagen Group's 100% acquisition of the latter in 2012, and along with German brands [[BMW]] and [[Mercedes-Benz]], is among the best-selling luxury automobile brands in the world.<ref>{{cite web| url=https://www.carkeys.co.uk/news/mercedes-to-take-top-spot-as-best-selling-luxury-car-brand |title=Mercedes to take top spot as best-selling luxury car brand
 |website=Car Keys |date=15 April 2016
 |access-date=22 December 2016}}</ref>
{{TOC limit|3}}

==History==

===Birth of the company and its name===
[[Automobile]] company Wanderer was originally established in 1885, later becoming a branch of Audi AG. Another company, NSU, which also later merged into Audi, was founded during this time, and later supplied the chassis for [[Gottlieb Daimler]]'s four-wheeler.<ref>{{cite web|url=http://gearheads.org/the-history-of-audi-auto-group/|title=The History of Audi Auto Group|last=Nazario|first=Uriah|website=GearHeads|access-date=20 March 2015|date=18 May 2012|archive-date=19 March 2015|archive-url=https://web.archive.org/web/20150319071651/http://gearheads.org/the-history-of-audi-auto-group/ }}</ref>

On 14 November 1899, [[August Horch]] (1868–1951) established the company '''A. Horch & Cie.''' in the [[Ehrenfeld, Cologne|Ehrenfeld]] district of [[Cologne]]. In 1902, he moved with his company to [[Reichenbach im Vogtland]]. On 10 May 1904, he founded the '''August Horch & Cie. Motorwagenwerke AG''', a joint-stock company in [[Zwickau]] (State of [[Saxony]]).

After troubles with the [[Horch]] chief financial officer, August Horch left Motorwagenwerke and founded in Zwickau on 16 July 1909, his second company, the '''August Horch Automobilwerke GmbH'''. His former partners sued him for trademark infringement. The German [[Reichsgericht]] (Supreme Court) in [[Leipzig]],<ref>Audi AG motion picture 1994: "The Silver Arrows from Zwickau", running time approx. 49 mins.</ref> eventually determined that the Horch brand belonged to his former company.<ref name="chronicle2">[http://www.audiusa.com/us/brand/en/about/main/history.html Audi History] {{webarchive |url=https://web.archive.org/web/20100209000116/http://www.audiusa.com/us/brand/en/about/main/history.html |date=9 February 2010 }} audiusa.com</ref>

[[File:Audi Typ E (1923).jpg|thumb|1923 [[Audi Type E]]]]
Since August Horch was prohibited from using ''horch'' as a trade name in his new car business, he called a meeting with close business friends, Paul and Franz Fikentscher from Zwickau. At the apartment of Franz Fikentscher, they discussed how to come up with a new name for the company. During this meeting, Franz's son was quietly studying Latin in a corner of the room. Several times he looked like he was on the verge of saying something but would just swallow his words and continue working, until he finally blurted out, "Father&nbsp;– ''[[Audi alteram partem|audiatur et altera pars]]''...&nbsp;wouldn't it be a good idea to call it ''audi'' instead of ''horch''?".<ref>August Horch: "Ich baute Autos – Vom Schmiedelehrling zum Autoindustriellen", Schützen-Verlag Berlin 1937</ref> ''Horch'' in German means 'hark' or 'hear', which is ''audi'' in the singular imperative form of ''audire''—'to listen'—in Latin. The idea was enthusiastically accepted by everyone attending the meeting.<ref>{{cite book
 | title = A History of Progress&nbsp;– Chronicle of the Audi AG
 | publisher=Audi AG, Public Relations
 | year = 1996
 | page = 30
 | url = http://www.bentleypublishers.com/product.htm?code=gahp
 | isbn = 978-0-8376-0384-1}}</ref> On 25 April 1910 the '''Audi Automobilwerke GmbH Zwickau''' (from 1915 on '''Audiwerke AG Zwickau''') was entered in the company's register of Zwickau registration court.

The first Audi automobile, the [[Audi Type A]] 10/{{convert|22|hp|kW|0|abbr=on}} Sport-Phaeton, was produced in the same year,<ref name="chronicle1">{{cite web|title=Brand family tree|url=http://www.audiusa.com/us/brand/en/about/main/history/brand_family_tree/brand_family_tree.html|publisher=Audi USA |access-date=15 August 2010|archive-url=https://web.archive.org/web/20100825165725/http://www.audiusa.com/us/brand/en/about/main/history/brand_family_tree/brand_family_tree.html|archive-date=25 August 2010 }}</ref> followed by the successor [[Audi Type B|Type B]] 10/28PS in the same year.<ref>{{cite book|last1=Baldwin|first1=Nick|title=The World guide to automobile manufacturers|year=1987|publisher=Facts on File Publications|isbn=978-0-8160-1844-4|first2=Brian|last2=Laban|page=43}}</ref>

Audi started with a 2,612&nbsp;cc [[straight-four engine]] model Type A, followed by a 3,564&nbsp;cc model, as well as 4,680&nbsp;cc and 5,720&nbsp;cc models. These cars were successful even in sporting events. The first [[Straight-six engine|six-cylinder]] model Type M, 4,655&nbsp;cc appeared in 1924.<ref name="History of Audi">{{cite book|last=History|first=Audi|title=The Audi Story|year=2010|publisher=Audi AG |url=http://www.audi-journals.de/eJournals/mz3/default/index_4ringe_en.html#/14|archive-url=https://web.archive.org/web/20100706203938/http://www.audi-journals.de/eJournals/mz3/default/index_4ringe_en.html#/14 |archive-date=6 July 2010}}</ref>

August Horch left the ''Audiwerke'' in 1920 for a high position at the ministry of transport, but he was still involved with Audi as a member of the board of trustees. In September 1921, Audi became the first German car manufacturer to present a production car, the Audi Type K, with left-handed drive.<ref name="chronicle3">[https://web.archive.org/web/20090204194240/http://www.audi.com/audi/com/en2/about_audi_ag/history/chronicle/chronicle_1915_1929.html Audi chronicle 1915–1929]. audi.com</ref> Left-hand drive spread and established dominance during the 1920s because it provided a better view of oncoming traffic, making overtaking safer<ref name="chronicle3"/> when driving on the right.

===The merger of the four companies under the logo of four rings===
{{Main|Auto Union}}

In August 1928, [[Jørgen Skafte Rasmussen|Jørgen Rasmussen]], the owner of [[Dampf-Kraft-Wagen]] (DKW), acquired the majority of shares in Audiwerke AG.<ref name="chronicle4">[https://web.archive.org/web/20090204030104/http://www.audi.com/audi/com/en2/about_audi_ag/history/chronicle/chronicle_1930_1944.html Audi chronicle 1930–1944]. Audi.com</ref> In the same year, Rasmussen bought the remains of the U.S. [[automobile manufacturer]] [[Rickenbacker (car)|Rickenbacker]], including the manufacturing equipment for 8-cylinder engines. These engines were used in ''Audi Zwickau'' and ''Audi Dresden'' models that were launched in 1929. At the same time, 6-cylinder and 4-cylinder ([[Audi Type P|the "four"]] with a [[Peugeot]] engine) models were manufactured. Audi cars of that era were luxurious cars equipped with special bodywork.

In 1932, Audi merged with [[Horch]], DKW, and [[Wanderer (car)|Wanderer]], to form [[Auto Union]] AG, [[Chemnitz]]. It was during this period that the company offered the [[Audi Front]] that became the first European car to combine a six-cylinder engine with front-wheel drive. It used a power train shared with the Wanderer, but turned 180 degrees, so that the drive shaft faced the front.

Before [[World War II]], Auto Union used the four interlinked rings that make up the Audi badge today, representing these four brands. However, this badge was used only on Auto Union racing cars in that period while the member companies used their own names and emblems. The technological development became more and more concentrated and some Audi models were propelled by Horch- or Wanderer-built engines.

Reflecting the economic pressures of the time, Auto Union concentrated increasingly on smaller cars through the 1930s, so that by 1938 the company's DKW brand accounted for 17.9% of the German car market, while Audi held only 0.1%. After the final few Audis were delivered in 1939 the "Audi" name disappeared completely from the new car market for more than two decades.

===World War II===
[[Richard Bruhn]], a [[Nazi party]] member, was Auto Union's chairman of the board from 1932 to 1945 and then again after the war when the company was reestablished. In 2014 Audi became the last major German car company, after Volkswagen, BMW and Daimler, to commission a study of their wartime activities.<ref name="dw.com">Audi's Nazi past, May 26, 2014, DW, https://www.dw.com/en/audi-comes-clean-about-its-nazi-past/a-17664050</ref> The investigation found that the company worked with the [[SS]] to build seven labor camps where more than 3,700 prisoners were put to work for Auto Union.<ref>May 26, 2014, Audi Used Forced Labour under Nazis in Germany, The Local.de, https://www.thelocal.de/20140526/audi-used-forced-labour-under-nazis-in-germany</ref> In addition, 16,500 more people were forced to work at the company's factories in [[Zwickau]] and [[Chemnitz]], and another 18,000 at an underground plant in Bavaria where 4,500 people died.<ref name="dw.com"/>

Some of the company's factories were bombed by [[Allies of World War II|the Allies]].{{citation needed|date=May 2024}}

===Post-World War II===
[[File:1. Magdeburger Oldtimertag (5743586787).jpg|thumb|[[IFA F9]]]]
With no prospect of continuing production in Soviet-controlled East Germany, Auto Union executives began the process of relocating what was left of the company to [[West Germany]].{{citation needed|date=May 2024}} A site was chosen in [[Ingolstadt]], [[Bavaria]], to start a spare parts operation in late 1945, which would eventually serve as the headquarters of the reformed Auto Union in 1949.{{citation needed|date=May 2024}}

On 17 August 1948, Auto Union AG of Chemnitz was deleted from the commercial register.<ref name="chronicle4"/> These actions had the effect of liquidating Germany's Auto Union AG. The remains of the Audi plant of Zwickau became the [[Volkseigener Betrieb|VEB]] (for "People Owned Enterprise") {{Interlanguage link|Automobilwerk Zwickau|de|Automobilwerk Zwickau|vertical-align=sup}} or AWZ (in English: Automobile Works Zwickau).

The former Audi factory in Zwickau restarted assembly of the pre-war models in 1949. These DKW models were renamed to [[IFA F8]] and [[IFA F9]] and were similar to the West German versions. West and East German models were equipped with the traditional and renowned DKW two-stroke engines. The Zwickau plant later manufactured the infamous [[Trabant]] until 1991, after it was acquired by the Volkswagen Group following the reunification of Germany, and has since been substantially rebuilt. In 2021, production of the [[Audi Q4 e-tron]] began at the plant, marking the return of Audis being manufactured at Zwickau after over 80 years.

===New Auto Union unit===
A new West German headquartered Auto Union was launched in Ingolstadt with loans from the Bavarian state government and [[Marshall Plan]] aid.<ref name="chronicle6">{{cite web|url=http://www.audi.com/audi/com/en2/about_audi_ag/history/chronicle/chronicle_1945_1959.html|archive-url=https://web.archive.org/web/20090204031240/http://www.audi.com/audi/com/en2/about_audi_ag/history/chronicle/chronicle_1945_1959.html|archive-date=4 February 2009 |title=Audi Worldwide: Home |publisher=Audi |date=15 April 2009 |access-date=27 April 2009}}</ref> The reformed company was launched 3 September 1949 and continued DKW's tradition of producing front-wheel drive vehicles with two-stroke engines.<ref name="chronicle6"/> This included production of a small but sturdy 125&nbsp;cc motorcycle and a DKW delivery van, the [[DKW Schnellaster|DKW F89 L]] at Ingolstadt. The Ingolstadt site was large, consisting of an extensive complex of formerly military buildings which was suitable for administration as well as vehicle warehousing and distribution, but at this stage there was at Ingolstadt no dedicated plant suitable for mass production of automobiles: for manufacturing the company's [[DKW F89|first post-war mass-market passenger car]] plant capacity in [[Düsseldorf]] was rented from [[Rheinmetall|Rheinmetall-Borsig]]. It was only ten years later, after the company had attracted an investor, when funds became available for construction of major car plant at the Ingolstadt head office site.

In 1958, in response to pressure from [[Friedrich Flick]], then the company's largest single shareholder,<ref>[[#Oswald|Oswald]], p 263</ref> [[Daimler-Benz]] took an 87% holding in the Auto Union company, and this was increased to a 100% holding in 1959. However, small two-stroke cars were not the focus of Daimler-Benz's interests, and while the early 1960s saw major investment in new Mercedes models and in a state of the art factory for Auto Union's, the company's aging model range at this time did not benefit from the economic boom of the early 1960s to the same extent as competitor manufacturers such as [[Volkswagen]] and [[Opel]]. The decision to dispose of the Auto Union business was based on its lack of profitability.<ref name=Motor197107>{{cite journal| editor-first=Charles | editor-last=Bulmer | title = The Audi-NSU Affair| journal=Motor| page =21|date = 24 July 1971}}</ref> Ironically, by the time they sold the business, it also included a large new factory and near production-ready modern four-stroke engine, which would enable the Auto Union business, under a new owner, to embark on a period of profitable growth, now producing not Auto Unions or DKWs, but using the "Audi" name, resurrected in 1965 after a 25-year gap.

In 1964, Volkswagen acquired a 50% holding in the business, which included the new factory in Ingolstadt, the DKW and Audi brands along with the rights to the new engine design which had been funded by Daimler-Benz, who in return retained the dormant Horch trademark and the Düsseldorf factory which became a Mercedes-Benz van assembly plant. Eighteen months later, Volkswagen bought complete control of Ingolstadt, and by 1966 were using the spare capacity of the Ingolstadt plant to assemble an additional 60,000 [[Volkswagen Beetle]]s per year.<ref name=Motor19710724>{{cite journal| first=Philip |last=Turner| title = Turner's Travel [to Wolfsburg]| journal=Motor| pages = 28–30|date = 24 July 1971}}</ref> Two-stroke engines became less popular during the 1960s as customers were more attracted to the smoother four-stroke engines. In September 1965, the [[DKW F102]] was fitted with a four-stroke engine and a [[Facelift (automotive)|facelift]] for the car's front and rear. Volkswagen dumped the DKW brand because of its associations with two-stroke technology, and having classified the model internally as the [[Audi F103|F103]], sold it simply as the "Audi". Later developments of the model were named after their horsepower ratings and sold as the Audi 60, 75, 80, and Super 90, selling until 1972. Initially, Volkswagen was hostile to the idea of Auto Union as a standalone entity producing its own models having acquired the company merely to boost its own production capacity through the Ingolstadt assembly plant—to the point where Volkswagen executives ordered that the Auto Union name and flags bearing the four rings were removed from the factory buildings. Then VW chief [[Heinrich Nordhoff|Heinz Nordhoff]] explicitly forbade Auto Union from any further product development. Fearing that Volkswagen had no long-term ambition for the Audi brand, Auto Union engineers under the leadership of Ludwig Kraus developed the first [[Audi 100]] in secret, without Nordhoff's knowledge. When presented with a finished prototype, Nordhoff was so impressed he authorised the car for production, which when launched in 1968, went on to be a huge success. With this, the resurrection of the Audi brand was now complete, this being followed by the first generation [[Audi 80#B1 (1972–1978)|Audi 80]] in 1972, which would in turn provide a template for VW's new front-wheel-drive water-cooled range which debuted from the mid-1970s onward.

[[File:Bundesarchiv B 145 Bild-F038791-0035, Wolfsburg, VW Autowerk.jpg|thumb|[[Audi 80]] [[assembly line]] in [[Wolfsburg]], 1973]]
In 1969, Auto Union merged with [[NSU Motorenwerke AG|NSU]], based in [[Neckarsulm]], near [[Stuttgart]]. In the 1950s, NSU had been the world's largest manufacturer of motorcycles, but had moved on to produce small cars like the [[NSU Prinz]], the TT and TTS versions of which are still popular as vintage race cars. NSU then focused on new rotary engines based on the ideas of [[Felix Wankel]]. In 1967, the new [[NSU Ro 80]] was a car well ahead of its time in technical details such as aerodynamics, light weight, and safety. However, teething problems with the rotary engines put an end to the independence of NSU. The Neckarsulm plant is now used to produce the larger Audi models [[Audi A6|A6]] and [[Audi A8|A8]]. The Neckarsulm factory is also home of the "[[quattro GmbH]]" (from November 2016 "[[Audi Sport GmbH]]"), a subsidiary responsible for development and production of Audi high-performance models: the [[Audi R8 (road car)|R8]] and the '''RS''' model range.

===Modern era===
[[File:Audi NSU Auto Union AG 1969.jpg|thumb|Participation certificate of the Audi NSU Auto Union AG, issued August 1969]]
The new merged company was incorporated on 1 January 1969 and was known as '''Audi NSU Auto Union AG''', with its headquarters at NSU's Neckarsulm plant, and saw the emergence of Audi as a separate brand for the first time since the pre-war era. Volkswagen introduced the Audi brand to the United States for the 1970 model year. That same year, the mid-sized car that NSU had been working on, the [[VW K70|K70]], originally intended to slot between the rear-engined Prinz models and the futuristic [[NSU Ro 80]], was instead launched as a Volkswagen.

After the launch of the [[Audi 100]] of 1968, the [[Audi 80]]/Fox (which formed the basis for the 1973 [[Volkswagen Passat]]) followed in 1972 and the [[Audi 50]] (later rebadged as the [[Volkswagen Polo]]) in 1974. The Audi 50 was a seminal design because it was the first incarnation of the [[Volkswagen Golf|Golf/Polo]] concept, one that led to a hugely successful world car. Ultimately, the Audi 80 and 100 (progenitors of the [[Audi A4|A4]] and [[Audi A6|A6]], respectively) became the company's biggest sellers, whilst little investment was made in the fading NSU range; the [[NSU Prinz|Prinz]] models were dropped in 1973 whilst the fatally flawed [[NSU Ro80]] went out of production in 1977, spelling the effective end of the NSU brand. Production of the Audi 100 had been steadily moved from Ingolstadt to Neckarsulm as the 1970s had progressed, and by the appearance of the second generation C2 version in 1976, all production was now at the former NSU plant. Neckarsulm from that point onward would produce Audi's higher-end models.

The Audi image at this time was a conservative one, and so, a proposal from chassis engineer [[Jörg Bensinger]]<ref>{{cite web
| url = http://www.worldcarfans.com/news.cfm/newsID/2050225.007/country/gcf/audi/audi-quattro-the-early-years
| title = Quattro, The early years
| access-date =2 November 2006
}}</ref> was accepted to develop the [[four-wheel drive]] technology in [[Volkswagen]]'s [[Volkswagen Iltis|Iltis]] military vehicle for an Audi performance car and [[Rallying|rally]] racing car. The performance car, introduced in 1980, was named the "[[Audi Quattro]]", a [[Turbocharger|turbo]]charged coupé which was also the first German large-scale production vehicle to feature permanent [[all-wheel drive]] through a centre [[differential (mechanical device)|differential]]. Commonly referred to as the "Ur-Quattro" (the "[[Proto-World language|Ur-]]" prefix is a German [[augmentative]] used, in this case, to mean 'original' and is also applied to the first generation of Audi's [[Audi S4|S4]] and [[Audi S6|S6]] Sport Saloons, as in "UrS4" and "UrS6"), few of these vehicles were produced (all hand-built by a single team), but the model was a great success in rallying. Prominent wins proved the viability of all-wheel-drive racecars, and the Audi name became associated with advances in automotive technology.

In 1985, with the Auto Union and NSU brands effectively dead, the company's official name was now shortened to simply '''Audi AG'''. At the same time the company's headquarters moved back to Ingolstadt and two new wholly owned subsidiaries; ''Auto Union GmbH'' and ''NSU GmbH'', were formed to own and manage the historical trademarks and intellectual property of the original constituent companies (the exception being Horch, which had been retained by Daimler-Benz after the VW takeover), and to operate Audi's heritage operations.

[[File:Audi Quattro 20V - 001.jpg|thumb|right|[[Audi Quattro]]]]
In 1986, as the Passat-based [[Audi 80]] was beginning to develop a kind of "grandfather's car" image, the ''type 89'' was introduced. This completely new development sold extremely well. However, its modern and dynamic exterior belied the low performance of its base engine, and its base package was quite spartan (even the passenger-side mirror was an option). In 1987, Audi put forward a new and very elegant [[Audi 90]], which had a much superior set of standard features. In the early 1990s, sales began to slump for the Audi 80 series, and some basic construction problems started to surface.

Through the early 1990s, Audi began to shift its target market upscale to compete against German automakers [[Mercedes-Benz]] and [[BMW]]. This began with the release of the [[Audi V8]] in 1990. It was essentially a new engine fitted to the Audi 100/200, but with noticeable bodywork differences. Most obvious was the new grille that was now incorporated in the bonnet.

By 1991, Audi had the four-cylinder Audi 80, the 5-cylinder [[Audi 80|Audi 90]] and [[Audi 100]], the turbocharged [[Audi 100|Audi 200]] and the Audi V8. There was also a [[Audi Coupé|coupé version]] of the 80/90 with both four- and five-cylinder engines.

Although the five-cylinder engine was a successful and robust powerplant, it was still a little too different for the target market. With the introduction of an all-new Audi 100 in 1992, Audi introduced a 2.8L [[V6 engine]]. This engine was also fitted to a face-lifted Audi 80 (all 80 and 90 models were now badged 80 except for the USA), giving this model a choice of four-, five-, and six-cylinder engines, in [[Saloon (automobile)|saloon]], [[coupé]] and [[Convertible (car)|convertible]] body styles.

The five-cylinder was soon dropped as a major engine choice; however, a [[Turbocharger|turbocharged]] {{convert|220|PS|kW hp|abbr=on}} version remained. The engine, initially fitted to the 200 quattro 20V of 1991, was a derivative of the engine fitted to the [[Audi Quattro#Sport Quattro|Sport Quattro]]. It was fitted to the [[Audi Coupé]], named the [[Audi S2|S2]], and also to the Audi 100 body, and named the [[Audi S4|S4]]. These two models were the beginning of the mass-produced [[Audi S models|S series]] of performance cars.

===Audi 5000 unintended acceleration allegations===
Sales in the United States fell after a series of recalls from 1982 to 1987 of [[Audi 5000]] models<ref name="bus week">{{cite journal | title = Audi 1980s Scare May Mean Lost Generation for Toyota | journal=Business Week| date=4 February 2010|first1=Andreas|last1=Cremer|first2=Tom|last2=Lavell| url = http://www.businessweek.com/news/2010-02-04/audi-s-1980s-scare-may-mean-lost-generation-for-toyota-sales.html| archive-url = https://web.archive.org/web/20100208162109/http://www.businessweek.com/news/2010-02-04/audi-s-1980s-scare-may-mean-lost-generation-for-toyota-sales.html| archive-date = 8 February 2010| access-date=15 August 2010}}</ref> associated with reported incidents of [[sudden unintended acceleration]] linked to six deaths and 700 accidents.<ref name="bus week"/> At the time, NHTSA was investigating 50 car models from 20 manufacturers for sudden surges of power.<ref name="renamed">{{cite news | title = A Hard Sell for Audi | newspaper=The New York Times|first=John|last=Holusha|date=24 July 1988 | url = https://www.nytimes.com/1988/07/24/business/a-hard-sell-for-audi.html?scp=14&sq=audi%20sudden%20acceleration&st=cse | access-date=25 April 2010}}</ref>

A ''[[60 Minutes]]'' report aired 23 November 1986,<ref name="debacle">{{cite web | title = The Audi 5000 Intended Unintended acceleration Debacle | publisher=The Truth About Cars | first = Paul | last = Niedermeyer | date = 7 March 2010 | url = http://www.thetruthaboutcars.com/the-best-of-ttac-the-audi-5000-intended-unintended-acceleration-debacle/| access-date=15 August 2010}}</ref> featuring interviews with six people who had sued Audi after reporting unintended acceleration, showing an Audi 5000 ostensibly suffering a problem when the brake pedal was pushed.<ref name="huber">{{cite web|first=Peter|last=Huber|url=http://www.manhattan-institute.org/html/cjm_18.htm|title=Manufacturing the Audi Scare|date=January 1990|publisher=Manhattan Institute for Policy Research|access-date=15 August 2010}}</ref><ref>{{cite web|publisher=Accuracy in Media|url=http://www.aim.org/media-monitor/the-cbs-cold-case-files/|title=The CBS 'Cold Case' Files|first=Sherrie|last=Gossett|date=13 May 2005|access-date=15 August 2010|archive-date=3 November 2008|archive-url=https://web.archive.org/web/20081103082732/http://www.aim.org/media-monitor/the-cbs-cold-case-files/|url-status=dead}}</ref> Subsequent investigation revealed that ''60 Minutes'' had engineered the failure—fitting a canister of compressed air on the passenger-side floor, linked via a hose to a hole drilled into the transmission.<ref name="debacle"/>

[[File:Audi 100 C3 (1988–1991) (10629216834).jpg|thumb|[[Audi 100]] C3, sold as the [[Audi 5000]] in the U.S.]]

Audi contended, prior to findings by outside investigators,<ref name="renamed"/> that the problems were caused by driver error, specifically pedal misapplication.<ref name="renamed" /> Subsequently, the [[National Highway Traffic Safety Administration]] (NHTSA) concluded that the majority of unintended acceleration cases, including all the ones that prompted the ''60 Minutes'' report, were caused by driver error such as confusion of pedals.<ref>{{cite news|newspaper=The Washington Post|date=16 April 1989|url=http://www.highbeam.com/doc/1P2-1185635.html |archive-url=https://web.archive.org/web/20121102221624/http://www.highbeam.com/doc/1P2-1185635.html |archive-date=2 November 2012 | title=Unfair at Any Speed|first=Brock |last=Yates|access-date=15 August 2010 }}</ref> CBS did not acknowledge the test results of involved government agencies, but did acknowledge the similar results of another study.<ref name="huber"/>

In a review study published in 2012, NHTSA summarized its past findings about the Audi unintended acceleration problems: "Once an unintended acceleration had begun, in the Audi 5000, due to a failure in the idle-stabilizer system (producing an initial acceleration of 0.3g), pedal misapplication resulting from panic, confusion, or unfamiliarity with the Audi 5000 contributed to the severity of the incident."<ref name="nhtsa2012">{{cite news | title = Pedal Application Errors | date = March 2012 | url = http://www.nhtsa.gov/staticfiles/nti/pdf/811597.pdf | access-date = 3 December 2013 | archive-date = 4 December 2013 | archive-url = https://web.archive.org/web/20131204053204/http://www.nhtsa.gov/staticfiles/nti/pdf/811597.pdf }}</ref>

This summary is consistent with the conclusions of NHTSA's most technical analysis at the time: "Audi idle-stabilization systems were prone to defects which resulted in excessive idle speeds and brief unanticipated accelerations of up to 0.3g [which is similar in magnitude to an emergency stop in a subway car]. These accelerations could not be the sole cause of [(long-duration) sudden acceleration incidents (SAI)], but might have triggered some SAIs by startling the driver.<ref name="audi1988">{{cite news | title = Study of Mechanical and Driver-Related Systems of the Audi 5000 Capable of Producing Uncontrolled Sudden Acceleration Incidents | date = September 1988 | url = http://www.autosafety.org/sites/default/files/H%20Appendices%20Merge.pdf | access-date = 3 December 2013 | archive-date = 8 June 2012 | archive-url = https://web.archive.org/web/20120608034952/http://www.autosafety.org/sites/default/files/H%20Appendices%20Merge.pdf }}</ref> The defective idle-stabilization system performed a type of [[electronic throttle control]]. Significantly: multiple "intermittent malfunctions of the electronic control unit were observed and recorded ... and [were also observed and] reported by Transport Canada."<ref name="audi1988" />

With a series of recall campaigns, Audi made several modifications; the first adjusted the distance between the brake and accelerator pedal on automatic-transmission models.<ref name="bus week"/> Later repairs, of 250,000 cars dating back to 1978, added a device requiring the driver to press the brake pedal before shifting out of park.<ref name="bus week"/> A legacy of the Audi 5000 and other reported cases of sudden unintended acceleration are intricate [[gear stick]] patterns and brake [[interlock]] mechanisms to prevent inadvertent shifting into forward or reverse. It is unclear how the defects in the idle-stabilization system were addressed.

Audi's U.S. sales, which had reached 74,061 in 1985, dropped to 12,283 in 1991 and remained level for three years,<ref name="bus week"/>—with resale values falling dramatically.<ref name="warranty">{{cite news | title = Audi Increases Warranty Plan | newspaper=The New York Times| date=27 July 1988 | url = https://www.nytimes.com/1988/07/27/business/company-news-audi-increases-warranty-plan.html| access-date=15 August 2010}}</ref> Audi subsequently offered increased warranty protection<ref name="warranty"/> and renamed the affected models—with the ''5000'' becoming the ''100'' and ''200'' in 1989<ref name="renamed"/>—and reached the same sales levels again only by model year 2000.<ref name="bus week"/>

A 2010 ''BusinessWeek'' article—outlining possible parallels between Audi's experience and [[2009–2010 Toyota vehicle recalls]]—noted a class-action lawsuit filed in 1987 by about 7,500 Audi 5000-model owners remains unsettled and remains contested in [[Chicago]]'s [[Cook County, Illinois|Cook County]] after appeals at the Illinois state and U.S. federal levels.<ref name="bus week"/>

===Model introductions===
In the mid-to-late 1990s, Audi introduced new technologies including the use of aluminium construction. Produced from 1999 to 2005, the [[Audi A2]] was a futuristic super mini, born from the Al2 concept, with many features that helped regain consumer confidence, like the aluminium [[space frame]], which was a first in production car design. In the A2 Audi further expanded their TDI technology through the use of frugal three-cylinder engines. The A2 was extremely aerodynamic and was designed around a [[wind tunnel]]. The Audi A2 was criticised for its high price and was never really a sales success but it planted Audi as a cutting-edge manufacturer. The model, a [[Mercedes-Benz A-Class#W168|Mercedes-Benz A-Class]] competitor, sold relatively well in Europe. However, the A2 was discontinued in 2005 and Audi decided not to develop an immediate replacement.

The next major model change came in 1995 when the [[Audi A4]] replaced the [[Audi 80]]. The new nomenclature scheme was applied to the Audi 100 to become the [[Audi A6]] (with a minor facelift). This also meant the S4 became the [[Audi S6|S6]] and a new S4 was introduced in the A4 body. The S2 was discontinued. The [[Audi Cabriolet]] continued on (based on the Audi 80 platform) until 1999, gaining the engine upgrades along the way. A new [[Audi A3|A3]] [[hatchback]] model (sharing the [[Volkswagen Golf Mk4]]'s platform) was introduced to the range in 1996, and the radical [[Audi TT]] [[coupé]] and [[Roadster (automobile)|roadster]] were debuted in 1998 based on the same underpinnings.

The petrol engines available throughout the range were now a 1.4&nbsp;L, 1.6&nbsp;L and 1.8&nbsp;L four-cylinder, 1.8&nbsp;L four-cylinder turbo, 2.6&nbsp;L and 2.8&nbsp;L [[V6 engine|V6]], 2.2&nbsp;L turbo-charged five-cylinder and the 4.2&nbsp;L [[V8 engine]]. The V6s were replaced by new 2.4&nbsp;L and 2.8&nbsp;L 30V V6s in 1998, with marked improvement in power, torque and smoothness. Further engines were added along the way, including a 3.7&nbsp;L V8 and 6.0&nbsp;L [[W12 engine]] for the A8.

===Audi AG today===
Audi's sales grew strongly in the 2000s, with deliveries to customers increasing from 653,000 in 2000 to 1,003,000 in 2008. The largest sales increases came from Eastern Europe (+19.3%), Africa (+17.2%) and the Middle East (+58.5%). China in particular has become a key market, representing 108,000 out of 705,000 cars delivered in the first three quarters of 2009. One factor for its popularity in China is that Audis have become the car of choice for purchase by the Chinese government for officials, and purchases by the government are responsible for 20% of its sales in China.<ref>{{cite web|url=http://blogs.ft.com/beyond-brics/2010/10/20/audis-millionth-car-sale-shows-china-still-tops/ |title=China: Audi sells a million |department=beyondbrics |work=Financial Times|date=20 October 2010 |access-date=9 January 2011 |url-access=subscription |last=Reed |first=John}}</ref> As of late 2009, Audi's operating profit of €1.17&nbsp;billion ($1.85&nbsp;billion) made it the biggest contributor to parent Volkswagen Group's nine-month operating profit of €1.5&nbsp;billion, while the other marques in Group such as Bentley and [[SEAT]] had suffered considerable losses.<ref>{{cite news|author=Canada |url=https://www.theglobeandmail.com/globe-drive/new-cars/auto-news/audis-a-game/article1377213/ |title=Audi's A game |work=The Globe and Mail |access-date=12 March 2011 |location=Toronto}}</ref> May 2011 saw record sales for Audi of America with the new [[Audi A7]] and [[Audi A3]] TDI Clean Diesel.<ref>{{cite web|url=http://larsonautomotiveblog.com/audi-has-best-may-u-s-sales-in-its-history/|title=Audi has best May U.S. sales in its history!|date=3 June 2011|publisher=Larson Automotive Group|access-date=25 July 2012 |archive-url=https://web.archive.org/web/20130728093314/http://larsonautomotiveblog.com/audi-has-best-may-u-s-sales-in-its-history/|archive-date=28 July 2013}}</ref> In May 2012, Audi reported a 10% increase in its sales—from 408 units to 480 in the last year alone.<ref>{{cite news| url= http://www.thehindubusinessline.com/companies/article3479793.ece| title= Audi posts 10% growth in sales | date=1 June 2012}}</ref>

Audi manufactures vehicles in seven plants around the world, some of which are shared with other VW Group marques<ref>{{cite web |url=http://www.audi.com/com/brand/en/company/production_plants/aurangabad.html#source=http://www.audi.com/com/brand/en/company/production_plants.html&container=page |title=Audi Worldwide &gt; Company &gt; Production plants &gt; Aurangabad |publisher=Audi |date=27 August 2010 |access-date=12 March 2011 |archive-date=13 June 2011 |archive-url=https://web.archive.org/web/20110613062751/http://www.audi.com/com/brand/en/company/production_plants/aurangabad.html#source=http://www.audi.com/com/brand/en/company/production_plants.html&container=page }}</ref> although many sub-assemblies such as engines and transmissions are manufactured within other Volkswagen Group plants.

Audi's two principal assembly plants in Germany are:
* [[Ingolstadt]], the former Auto Union site originally opened in 1945 and substantially rebuilt by Daimler-Benz in 1962, and acquired by Volkswagen in 1964 (Q2, A3, A6 e-tron, Q6 e-tron)
* [[Neckarsulm]], the former NSU plant, acquired by Volkswagen in 1969. Home of [[Audi Sport GmbH]] (A5, A6, A7, A8) - a satellite plant at nearby Böllinger Höfe produces the e-tron GT

Audi also produces vehicles in Germany at:
* [[Zwickau]], the birthplace of Audi. The former [[Trabant]] factory, acquired by Volkswagen in 1990 to form [[Volkswagen Zwickau-Mosel Plant|Volkswagen Sachsen]] (Q4 e-tron)

Outside of Germany, Audi produces vehicles at:
* [[Anting]], China. A joint venture with [[SAIC Motor|SAIC]]
* [[Aurangabad, Maharashtra|Aurangabad]], India. [[Škoda Auto Volkswagen India]] factory
* [[Bratislava]], Slovakia. [[Volkswagen Slovakia]] factory (Q7 and Q8)
* [[Changchun]], China. A joint venture with [[FAW Group|FAW]]
* [[Foshan]], China. A joint venture with [[FAW Group|FAW]]
* [[Győr]], Hungary (Q3)
* [[Martorell]], Spain. A [[SEAT]] factory (A1)
* [[Ningbo]], China. A joint venture with [[SAIC Motor|SAIC]]
* [[Qingdao]], China. A joint venture with [[FAW Group|FAW]]
* [[San José Chiapa]], Mexico (Q5)
* [[São José dos Pinhais]], Brazil
* [[Tianjin]], China. A joint venture with [[FAW Group|FAW]]

In September 2012, Audi announced the construction of its first North American manufacturing plant in [[Puebla]], Mexico. This plant became operative in 2016 and produces the second generation Q5.<ref>{{cite press release |title=AUDI AG opens automobile plant in Mexico |url=https://www.audi-mediacenter.com/en/presskits/audi-ag-opens-automobile-plant-in-mexico-6831|publisher=Audi AG |date=30 September 2016 |access-date=17 August 2019}}</ref>

From 2002 up to 2003, Audi headed the Audi Brand Group, a subdivision of the Volkswagen Group's Automotive Division consisting of Audi, Lamborghini and SEAT, which was focused on sporty values, with the marques' product vehicles and performance being under the higher responsibility of the Audi brand.

In January 2014, Audi, along with the [[Wireless Power Consortium]], operated a booth which demonstrated a phone compartment using the [[Qi (standard)|Qi]] [[Open standard|open]] [[interface standard]] at the [[Consumer Electronics Show]] (CES).<ref>{{Cite news|url=http://www.businesswire.com/news/home/20140109006406/en/Audi-Demonstrates-Qi-Wireless-Charging-CES-2014|title=Audi's Phone Box Updated With Qi Wireless Charging|date=9 January 2014|work=[[Business Wire]]|access-date=21 November 2016|via=[[Berkshire Hathaway]]}}</ref> In May, most of the Audi dealers in the UK falsely claimed that the Audi A7, A8, and R8 were Euro NCAP safety tested, all achieving five out of five stars. In fact none were tested.<ref>{{Cite news|url=https://www.bbc.com/news/business-27392157|title=Audi 'lied' about safety testing of vehicles|last=Dackevych|first=Alex|date=14 May 2014|work=[[BBC News]]|access-date=21 November 2016|publisher=[[BBC]]}}</ref>

In 2015, Audi admitted that at least 2.1 million Audi cars had been involved in the [[Volkswagen emissions testing scandal]] in which software installed in the cars manipulated emissions data to fool regulators and allow the cars to pollute at higher than government-mandated levels. The A1, A3, A4, A5, A6, TT, Q3 and Q5 models were implicated in the scandal.<ref>{{Cite news|title = Germany investigates VW's ex-boss over fraud allegations|url = https://www.reuters.com/article/us-volkswagen-emissions-idUSKCN0RP14U20150928|work = Reuters|date = 28 September 2015|access-date = 29 September 2015}}</ref> Audi promised to quickly find a technical solution and upgrade the cars so they can function within emissions regulations.<ref>{{Cite news|title = Audi Says 2.1 Million Cars Affected by Emissions Software|url = https://www.bloomberg.com/news/articles/2015-09-28/audi-says-2-1-million-diesel-cars-affected-by-emissions-software|work= Bloomberg.com|access-date = 29 September 2015|first = Elisabeth Behrmann Mathieu|last = Rosemain|date = 28 September 2015}}</ref> Ulrich Hackenberg, the head of research and development at Audi, was suspended in relation to the scandal.<ref>{{Cite web | url=http://www.newsweek.com/audi-germany-volkswagen-scandal-378184 | title=Report: Germany Investigating Audi over Emissions|work=Newsweek |agency=Reuters | date=29 September 2015 |access-date=11 March 2020}}</ref> Despite widespread media coverage about the scandal through the month of September, Audi reported that U.S. sales for the month had increased by 16.2%.<ref>{{Cite web|title = Volkswagen, Audi sales increase despite emissions cheating scandal|url = http://www.latimes.com/business/autos/la-fi-hy-auto-sales-20151001-story.html|website = Los Angeles Times|date = 2 October 2015|access-date = 3 October 2015}}</ref> Audi's parent company Volkswagen announced on 18 June 2018 that Audi chief executive Rupert Stadler had been arrested.<ref>{{Cite news | url=https://www.bbc.co.uk/news/business-44517753 | title=Audi boss arrested over diesel scandal| work=BBC News| date=18 June 2018}}</ref>

In November 2015, the U.S. Environmental Protection Agency implicated the 3-liter diesel engine versions of the 2016 Audi A6 Quattro, A7 Quattro, A8, A8L and the Q5 as further models that had emissions regulation defeat-device software installed.<ref>{{Cite web|title = EPA: VW cheated on Audi, Porsche diesel SUVs, too|url = https://www.usatoday.com/story/money/cars/2015/11/02/epa-diesel-suv-volkswagen-audi-porsche/75044132/|website = USA Today|access-date = 2 November 2015}}</ref> Thus, these models emitted nitrogen oxide at up to nine times the legal limit when the car detected that it was not hooked up to emissions testing equipment.<ref>{{Cite news|title = Porsche Targeted as U.S. Expands VW Emissions Cheating Probe|url = https://www.bloomberg.com/news/articles/2015-11-02/u-s-expands-investigation-of-volkswagen-emissions-cheating|publisher = Bloomberg L.P.|access-date = 2 November 2015|first1 = Jeff |last1=Plungis |first2=Dana |last2=Hull |first3=Christoph |last3 = Rauwald|newspaper = Bloomberg.com|date = 2 November 2015}}</ref>

In November 2016, Audi expressed an intention to establish an assembly factory in [[Pakistan]], with the company's local partner acquiring land for a plant in [[Korangi Creek Industrial Park]] in [[Karachi]]. Approval of the plan would lead to an investment of $30 million in the new plant.<ref>{{Cite news|url=http://tribune.com.pk/story/1231159/audi-ag-expresses-intent-assemble-vehicles-pakistan/|title=Audi AG expresses intent to assemble vehicles in Pakistan |date=15 November 2016|newspaper=The Express Tribune|access-date=15 November 2016}}</ref> Audi planned to cut 9,500 jobs in [[Germany]] starting from 2020 till 2025 to fund electric vehicles and digital working.<ref>{{Cite news|url=https://www.bbc.com/news/business-50563254|title=Audi to cut 9,500 jobs to fund electric car push|date=26 November 2019|access-date=27 November 2019|language=en-GB}}</ref>

In February 2020, Volkswagen AG announced that it plans to take over all Audi shares it does not own (totalling 0.36%) via a squeeze-out according to German stock corporation law, thus making Audi a fully owned subsidiary of the Volkswagen Group.<ref>{{Cite web|title = Audi with enhanced role in Volkswagen Group|url = https://www.volkswagenag.com/en/news/2020/02/Audi_with_enhanced_role_in_Volkswagen_Group.html|website = Volkswagen AG|date=28 February 2020|access-date = 14 March 2020}}</ref> This change took effect from 16 November 2020, when Audi became a wholly owned subsidiary of the Volkswagen Group.<ref>{{Cite web|title=AUDI AG: Entry of the transfer resolution in the commercial register|url=https://www.audi.com/content/dam/gbp2/company/investor-relations/kapitalmarktkommunikation/english/ad-hoc-announcements/2020/AUDI-AG-Entry-of-%20the-transfer-resolution-in-the-commercial-register-dgap.pdf |archive-url=https://ghostarchive.org/archive/20221009/https://www.audi.com/content/dam/gbp2/company/investor-relations/kapitalmarktkommunikation/english/ad-hoc-announcements/2020/AUDI-AG-Entry-of-%20the-transfer-resolution-in-the-commercial-register-dgap.pdf |archive-date=9 October 2022 |url-status=live|website = Audi AG|date=16 November 2020|access-date=22 November 2020}}</ref>

In January 2021, Audi announced that it is planning to sell 1 million vehicles in China in 2023, comparing to 726,000 vehicles in 2020.<ref>{{Cite news|date=20 January 2021|title=Audi aims to sell one million cars in China in 2023|language=en|work=Reuters|url=https://www.reuters.com/article/us-volkswagen-china-idUSKBN29P05H|access-date=20 January 2021}}</ref>

== Leadership ==
* Wolfgang R. Habbel (1979–1988)
* [[Ferdinand Piëch]] (1988–1993)
* Franz-Josef Kortüm (1993–1994)
* Herbert Demel (1994–1998)
* [[Franz-Josef Paefgen]] (1998–2002)
* [[Martin Winterkorn]] (2002–2006)<ref>{{cite web | title=Volkswagen Group - Winterkorn | url=http://www.volkswagenag.com/vwag/vwcorp/content/en/the_group/senior_management/winterkorn.html | archive-url=https://web.archive.org/web/20110110150230/http://www.volkswagenag.com/vwag/vwcorp/content/en/the_group/senior_management/winterkorn.html | archive-date=10 January 2011 }}</ref>
* [[Rupert Stadler]] (2006–2018)<ref>{{cite web | url = http://investing.businessweek.com/research/stocks/people/person.asp?personId=8627797&ticker=VOW3:GR | archiveurl = https://archive.today/20130118182534/http://investing.businessweek.com/research/stocks/people/person.asp?personId=8627797&ticker=VOW3:GR | archivedate = 2013-01-18 | work = Bloomberg Businessweek | title = Executive profile: Rupert Stadler }}</ref> (Arrested in connection with the [[Volkswagen emissions scandal]])
* Abraham Schoot (2018–2020)
* [[Markus Duesmann]] (2020–2023)<ref>{{cite news | title=Markus Duesmann ist Audis neuer Hoffnungsträger | trans-title = Markus Duesmann is Audi's new hope | language = de | newspaper = Handelsblatt | first = Markus | last = Fasse | date = 2019-11-17 | url= https://www.handelsblatt.com/unternehmen/industrie/autobauer-markus-duesmann-ist-audis-neuer-hoffnungstraeger/25232632.html | archiveurl = https://web.archive.org/web/20221209130724/https://www.handelsblatt.com/unternehmen/industrie/autobauer-markus-duesmann-ist-audis-neuer-hoffnungstraeger/25232632.html | archivedate = 2022-12-09 }}</ref>
* [[Gernot Döllner]] (2023–present)<ref>{{cite news | title=Volkswagen Replaces Audi Chief Amid Pressure to Electrify | newspaper =[[The New York Times]] | date=29 June 2023 | url=https://www.nytimes.com/2023/06/29/business/volkswagen-audi-chief-executive.html }}</ref>

==Technology==

=== Audi AI ===
Audi AI is a [[Advanced driver-assistance systems|driver assist]] feature offered by Audi. The company's stated intent is to offer fully autonomous driving at a future time, acknowledging that legal, regulatory and technical hurdles must be overcome to achieve this goal. On 4 June 2017, Audi stated that its new [[Audi A8|A8]] will be fully self-driving for speeds up to 60&nbsp;km/h using its Audi AI. Contrary to other cars, the driver will not have to do safety checks such as touching the steering wheel every 15 seconds to use this feature. The Audi A8 will therefore be the first production car to reach [[Autonomous car#Classification|level 3 autonomous driving]], meaning that the driver can safely turn their attention away from driving tasks, e.g. the driver can text or watch a movie. Audi will also be the first manufacturer to use a 3D [[Lidar]] system in addition to cameras and ultrasonic sensors for their AI.<ref>{{Cite news|url=https://www.irishtimes.com/life-and-style/motors/audi-s-self-driving-a8-drivers-can-watch-youtube-or-check-emails-at-60km-h-1.3150496|title=Audi's self-driving A8: drivers can watch YouTube or check emails at 60km/h|last=McAleer|first=Michael|date=11 July 2017|newspaper=The Irish Times|access-date=11 July 2017}}</ref><ref>{{Cite web|url=https://spectrum.ieee.org/the-audi-a8-the-worlds-first-production-car-to-achieve-level-3-autonomy|title=The Audi A8: the World's First Production Car to Achieve Level 3 Autonomy|last=Ross|first=Philip E.|date=11 July 2017|website=IEEE Spectrum: Technology, Engineering, and Science News|access-date=14 July 2017}}</ref>

===Bodyshells===
Audi produces 100% [[Galvanisation|galvanised]] [[automobiles|cars]] to prevent [[corrosion]],<ref>[https://web.archive.org/web/20090317013835/http://www.audiusa.com/audi/us/en2/tools/glossary/chassis_body/corrosion_protection.html Corrosion protection]. audiusa.com</ref> and was the first mass-market vehicle to do so, following introduction of the process by [[Porsche]], c. 1975. Along with other precautionary measures, the full-body [[zinc]] coating has proved to be very effective in preventing rust. The body's resulting durability even surpassed Audi's own expectations, causing the manufacturer to extend its original 10-year [[warranty]] against corrosion perforation to currently 12 years (except for aluminium bodies which do not rust).<ref>{{cite web|url=http://www.audiusa.com/audi/us/en2/tools/glossary/chassis_body/galvanised_body.html |archive-url=https://web.archive.org/web/20090221015807/http://www.audiusa.com/audi/us/en2/tools/glossary/chassis_body/galvanised_body.html |archive-date=21 February 2009 |title=Audi of America &gt; Glossary &gt; Chassis & Body &gt; Galvanised body |publisher=Audi USA |access-date=27 April 2009}}</ref>

===Space Frame===
[[File:Audi R8 - Flickr - Alexandre Prévot (160) (cropped).jpg|thumb|right|The [[Audi R8]] uses Audi Space Frame technology.]]

Audi introduced a new series of vehicles in the mid-1990s and continues to pursue new technology and high performance. An all-aluminium car was brought forward by Audi, and in 1994 the [[Audi A8]] was launched, which introduced aluminium [[space frame]] technology (called ''Audi Space Frame'' or ASF) which saves weight and improves torsion rigidity compared to a conventional steel frame. Prior to that effort, Audi used examples of the Type 44 chassis fabricated out of aluminium as test-beds for the technique. The disadvantage of the aluminium frame is that it is very expensive to repair and requires a specialized aluminium bodyshop.<ref>{{cite web|url=http://www.caranddriver.com/reviews/car/09q1/2007_audi_s8-long-term_road_test/sidebar_page_3 |title=2007 Audi S8 – Long-Term Road Test – Page 4 |website=Caranddriver.com |access-date=18 November 2011}}</ref> The weight reduction is somewhat offset by the [[Quattro (four-wheel drive system)|quattro]] [[four-wheel drive]] system which is standard in most markets. Nonetheless, the A8 is usually the lightest all-wheel drive car in the full-size luxury segment, also having best-in-class fuel economy.<ref>{{cite web |last=Peterson |first=Thane |url=http://www.businessweek.com/lifestyle/content/oct2010/bw2010104_140585.htm |title=Review: 2011 Audi A8 |work=Bloomberg BusinessWeek |date=5 October 2010 |access-date=2 February 2011 |archive-url=https://web.archive.org/web/20110119123104/http://www.businessweek.com/lifestyle/content/oct2010/bw2010104_140585.htm |archive-date=19 January 2011 }}</ref> The [[Audi A2]], [[Audi TT]] and [[Audi R8 (road car)|Audi R8]] also use Audi Space Frame designs.

===Drivetrains===

====Layout====
For most of its lineup (excluding the A3, A1, and TT models), Audi has not adopted the transverse engine layout which is typically found in economy cars (such as Peugeot and Citroën), since that would limit the type and power of engines that can be installed. To be able to mount powerful engines (such as a V8 engine in the [[Audi S4]] and [[Audi RS4]], as well as the [[W12 engine]] in the [[Audi A8|Audi A8L W12]]), Audi has usually engineered its more expensive cars with a [[Longitudinal engine|longitudinally]] [[Front-engine, front-wheel-drive layout|front-mounted engine]], in an "overhung" position, over the front wheels in front of the axle line—this layout dates back to the DKW and Auto Union saloons from the 1950s. But while this allows for the easy adoption of all-wheel drive, it goes against the ideal 50:50 weight distribution.

In all its post [[Volkswagen]] era models, Audi has firmly refused to adopt the traditional [[rear-wheel drive]] layout favored by its two archrivals [[Mercedes-Benz]] and [[BMW]], favoring either [[front-wheel drive]] or [[four-wheel drive|all-wheel drive]]. The majority of Audi's lineup in the United States features all-wheel drive standard on most of its expensive vehicles (only the entry-level trims of the A4 and A6 are available with front-wheel drive), in contrast to [[Mercedes-Benz]] and [[BMW]] whose lineup treats all-wheel drive as an option. BMW did not offer all-wheel drive on its V8-powered cars (as opposed to crossover SUVs) until the 2010 BMW 7 Series and 2011 BMW 5 Series, while the Audi A8 has had all-wheel drive available/standard since the 1990s. Regarding high-performance variants, [[Audi S and RS models]] have always had all-wheel drive, unlike their direct rivals from [[BMW M]] and [[Mercedes-AMG]] whose cars are rear-wheel drive only (although their performance crossover SUVs are all-wheel drive).

Audi has recently applied the ''quattro'' badge to models such as the A3 and TT which do not use the [[Torsen]]-based system as in prior years with a mechanical center differential, but with the [[Haldex Traction]] electro-mechanical clutch AWD system.

====Engines====
{{Further|List of Audi vehicles#Production model engines}}
[[File:Volkswagen W12.jpg|thumb|upright|[[Volkswagen Group]] W12 engine from the [[Volkswagen Phaeton|Volkswagen Phaeton W12]]]]

Prior to the introduction of the Audi 80 and Audi 50 in 1972 and 1974, respectively, Audi had led the development of the ''EA111'' and ''EA827'' [[Straight-four engine|inline-four]] engine families. These new power units underpinned the water-cooled revival of parent company Volkswagen (in the Polo, Golf, Passat and Scirocco), whilst the many derivatives and descendants of these two basic engine designs have appeared in every generation of VW Group vehicles right up to the present day.

In the 1980s, Audi, along with Volvo, was the champion of the [[Straight-five engine|inline-five]] cylinder, [[Engine displacement|2.1/2.2 L]] engine as a longer-lasting alternative to more traditional six-cylinder engines. This engine was used not only in production cars but also in their race cars. The 2.1&nbsp;L inline five-cylinder engine was used as a base for the [[Rallying|rally cars]] in the 1980s, providing well over {{convert|400|hp|kW|abbr=off}} after modification. Before 1990, there were engines produced with a displacement between 2.0&nbsp;L and 2.3&nbsp;L. This range of engine capacity allowed for both fuel economy and power.

For the ultra-luxury version of its [[Audi A8]] fullsize luxury flagship sedan, the Audi A8L W12, Audi uses the [[Volkswagen Group]] [[list of Volkswagen Group petrol engines#W12|W12 engine]] instead of the conventional [[V12 engine]] favored by rivals Mercedes-Benz and BMW. The W12 engine configuration (also known as a "WR12") is created by forming two imaginary narrow-angle 15° [[VR6 engine]]s at an angle of 72°, and the narrow angle of each set of cylinders allows just two [[overhead camshaft]]s to drive each pair of banks, so just four are needed in total. The advantage of the W12 engine is its compact packaging, allowing Audi to build a 12-cylinder sedan with all-wheel drive, whereas a conventional [[V12 engine]] could have only a rear-wheel drive configuration as it would have no space in the engine bay for a differential and other components required to power the front wheels. In fact, the 6.0&nbsp;L W12 in the Audi A8L W12 is smaller in overall dimensions than the 4.2&nbsp;L V8 that powers the Audi A8 4.2 variants.<ref>{{cite web |url=http://www.newcartestdrive.com/review-intro.cfm?Vehicle=2005_Audi_A8&ReviewID=2934 |title=2005 Audi A8 Review and Photos |website=New Car Test Drive |access-date=18 November 2011 |archive-url=https://web.archive.org/web/20131030011923/http://www.newcartestdrive.com/review-intro.cfm?Vehicle=2005_Audi_A8&ReviewID=2934 |archive-date=30 October 2013 }}</ref> The 2011 Audi A8 debuted a revised 6.3-litre version of the W12 (WR12) engine with {{convert|500|PS|kW hp|abbr=on}}.

====Fuel Stratified Injection====
New models of the A3, A4, A6 and A8 have been introduced, with the ageing 1.8-litre engine now having been replaced by new [[Gasoline direct injection|Fuel Stratified Injection]] (FSI) engines. Nearly every petroleum burning model in the range now incorporates this fuel-saving technology.

[[File:2007 Audi R8 Engine.JPG|thumb|V8 FSI engine]]

====Direct-Shift Gearbox====
In 2003, Volkswagen introduced the [[Direct-Shift Gearbox]] (DSG), a type of [[dual-clutch transmission]]. It is a type of [[automatic transmission]], drivable like a conventional torque converter [[automatic transmission]]. Based on the gearbox found in the Group B S1, the system includes dual electro-hydraulically controlled [[clutch]]es instead of a [[torque converter]]. This is implemented in some [[Volkswagen Golf|VW Golfs]], [[Audi A3]], [[Audi A4]] and [[Audi TT|TT]] models where DSG is called S-Tronic.

===LED daytime running lights===
Beginning in 2005, Audi has implemented white [[light-emitting diode|LED]] technology as [[daytime running light]]s (DRL) in their products. The distinctive shape of the DRLs has become a trademark of sorts. LEDs were first introduced on the [[Audi A8#D3|Audi A8 W12]], the world's first production car to have LED DRLs,<ref>{{cite web|url=http://www.cargurus.com/Cars/2005-Audi-A8-Overview-c319|title=2005 Audi A8 - Overview |work=CarGurus|access-date=14 July 2015}}</ref><ref>{{Cite web | publisher=John Mellor Pty Ltd | url=http://www.goauto.com.au/mellor/mellor.nsf/story2/5753C7B50C3435D6CA257053001CB9E4 | title= Audi/A8/L W12 Quattro: Launch Story | work=GoAuto | access-date=12 January 2015 | archive-date=15 July 2015 | archive-url=https://web.archive.org/web/20150715060140/http://www.goauto.com.au/mellor/mellor.nsf/story2/5753C7B50C3435D6CA257053001CB9E4 }}</ref><ref>{{cite web|url=http://www.cars.com/audi/a8/2005/expert-reviews|title=2005 Audi A8|first=Jim|last=Flammang|access-date=14 July 2015|archive-url=https://web.archive.org/web/20150715013345/http://www.cars.com/audi/a8/2005/expert-reviews|archive-date=15 July 2015 }}</ref> and have since spread throughout the entire model range. The LEDs are present on some Audi [[billboard]]s.

Since 2010, Audi has also offered the [[LED headlamp|LED technology in low- and high-beam headlights]].<ref>{{cite magazine|title=2010 Audi R8 LED Headlights|url=http://www.caranddriver.com/features/2010-audi-r8-led-headlights|magazine=Car and Driver|access-date=28 January 2012}}</ref>

[[File:LED DaytimeRunningLights.jpg|thumb|The DRL in an [[Audi A4]] B8]]

===Multi Media Interface===
[[File:Audi TT 2014 (13558812864).jpg|thumb|left|Multi Media Interface-Menu on [[Audi virtual cockpit]], [[Audi TT Mk3]]]]
Starting with the 2003 [[Audi A8]], Audi has used a centralised control interface for its on-board [[infotainment]] systems, called [[Multi Media Interface]] (MMI). It is essentially a rotating control knob and 'segment' buttons—designed to control all in-car entertainment devices (radio, CD changer, iPod, TV tuner), satellite navigation, heating and ventilation, and other car controls with a screen.

The availability of MMI has gradually filtered down the Audi lineup, and following its introduction on the third generation A3 in 2011, MMI is now available across the entire range. It has been generally well received, as it requires less menu-surfing with its segment buttons around a central knob, along with 'main function' direct access buttons—with shortcuts to the radio or phone functions. The colour screen is mounted on the upright dashboard, and on the A4 (new), A5, A6, A8, and Q7, the controls are mounted horizontally.

=== Synthetic fuels ===
{{Main|Electrofuel}}
Audi has assisted with technology to produce [[synthetic diesel]] from water and [[carbon dioxide]].<ref>{{cite web|url= http://qz.com/392138/audi-is-making-fuel-from-air-and-water/ |title=Audi is making fuel from air and water|author=Zach Wener-Fligner|work=Quartz|date=27 April 2015 |access-date=14 July 2015}}</ref><ref>{{cite journal | url= https://www.tu.no/artikler/norsk-selskap-kan-bli-forst-i-verden-til-a-produsere-audis-vidunderdiesel/348424 |title=Norsk selskap kan bli først i verden til å produsere Audis 'vidunderdiesel' | trans-title = Norwegian company could be the first in the world to manufacture Audi's "wonderdiesel" | language = no | first = Jannicke | last = Nilsen | journal = [[Teknisk Ukeblad]]  |date=10 June 2016 |access-date=24 February 2017}}</ref><ref>{{Cite web | url=http://www.tu.no/artikler/audi-lager-diesel-av-co2-og-vann-til-8-kroner-literen/222360 | title=Audi lager diesel av CO2 og vann til 8 kroner literen| date=28 April 2015}}</ref> Audi calls the synthetic diesel [[E-diesel]]. It is also working on synthetic gasoline (which it calls E-gasoline).<ref>{{cite web| url = https://www.audi-mediacenter.com/en/press-releases/audi-advances-e-fuels-technology-new-e-benzin-fuel-being-tested-9912| title = E-gasoline}}</ref> Though in 2022, Audi's technical development chief said "synthetic fuels are just a bridging technology for us".<ref>{{Cite news |date=2022-03-21 |title=Audi: synthetic fuels are not the future |url=https://www.topgear.com/car-news/electric/audi-synthetic-fuels-are-not-future |archive-url=http://web.archive.org/web/20250321080528/https://www.topgear.com/car-news/electric/audi-synthetic-fuels-are-not-future |archive-date=2025-03-21 |access-date=2025-09-26 |work=Top Gear |language=en}}</ref>

=== Logistics ===
Audi uses scanning gloves for parts registration during assembly, and automatic robots to transfer cars from factory to rail cars.<ref>{{cite web|url=http://automotivelogistics.media/home-page/audis-driverless-transport-system-recognised-industry-award|title=Audi's driverless transport system recognised with industry award|work=Automotive Logistics|date=21 February 2017|access-date=24 February 2017|archive-url=https://web.archive.org/web/20170225020427/http://automotivelogistics.media/home-page/audis-driverless-transport-system-recognised-industry-award|archive-date=25 February 2017 }}</ref>

==Models==
{{main|List of Audi vehicles}}

===Current model range===
The following tables list Audi production vehicles that are sold as of 2025:
{{col-begin|width=auto}}
{{col-break}}
{| class="wikitable"
|+ Audi cars
|-
| [[Audi A1|A1]]
| [[File:2018 Audi A1 S Line 30 TFSi S-A 1.0.jpg|75px]]
| {{nowrap|Supermini}}
|
* Sportback (5-door hatchback)
|-
| [[Audi A3|A3]]
| [[File:2024 Audi A3 8Y Sedan IMG 1019.jpg|75px]]
| {{nowrap|Small family car}}
|
* Saloon (sedan)
* Sportback (5-door hatchback)
|-
| [[Audi A5|A5]]
| [[File:Audi A5 B10 DSC 7314.jpg|75px]]
| {{nowrap|Compact <br>executive car}}
|
* Saloon (5-door hatchback)
* Avant (estate/wagon)
* Sportback (5-door hatchback)
|-
| [[Audi A6|A6]]
| [[File:Audi A6 Avant C9 Rutesheimer Autoschau 2025 DSC 9175.jpg|75px]]
| {{nowrap|Executive car}}
|
* Saloon (sedan)
* Avant (estate/wagon)
* Allroad (crossover estate/wagon)
|-
| [[Audi A6 e-tron|A6 e-tron]]
| [[File:Audi A6 e-tron IMG 3300.jpg|75px]]
| {{nowrap|Executive car}}
|
* Saloon (5-door hatchback)
* Avant (estate/wagon)
|-
| [[Audi A7|A7]]
| [[File:2018 Audi A7 S Line 40 TDi S-A 2.0.jpg|75px]]
| {{nowrap|Executive Car}}
|
* Sportback (5-door hatchback)
* Saloon (sedan)
|-
| [[Audi A8|A8]]
| [[File:2018 Audi A8 50 TDi Quattro Automatic 3.0.jpg|75px]]
| {{nowrap|Full-size <br>luxury car}}
|
* Saloon (sedan)
|-
| [[Audi e-tron GT|e-tron GT]]
| [[File:Audi e-tron GT IMG 5690.jpg|75px]]
| {{nowrap|Executive car}}
|
* 5-door fastback
|}
{{col-break}}
{| class="wikitable"
|+ Audi SUVs
|-
| [[Audi Q2|Q2]]
| [[File:2017 Audi Q2 Sport TDi 1.6 Front.jpg|75px]]
| {{nowrap|Subcompact crossover SUV}}
|-
| [[Audi Q3|Q3]]
| [[File:Audi Q3 FJ IAA 2025 DSC 2505.jpg|75px]]
| {{nowrap|Subcompact crossover SUV}}
|-
| [[Audi Q4 e-tron|Q4 e-tron]]
| [[File:Audi Q4 e-tron IMG 5327.jpg|75px]]
| {{nowrap|Compact crossover SUV}}
|-
| [[Audi Q5|Q5]]
| [[File:Audi Q5 GU 2.0 TDI IMG 3603.jpg|75px]]
| {{nowrap|Compact crossover SUV}}
|-
| [[Audi Q5 e-tron|Q5 e-tron]]
| [[File:2022 SAIC-Audi Q5 e-tron.jpg|75px]]
| {{nowrap|Electric mid-size crossover SUV}}
|-
| [[Audi Q6|Q6]]
| [[File:2022 SAIC-Audi Q6.jpg|75px]]
| {{nowrap|Full-size crossover SUV}}
|-
| [[Audi Q6 e-tron|Q6 e-tron]]
| [[File:Audi Q6 e-tron IMG 0129.jpg|75px]]
| {{nowrap|Electric compact crossover SUV}}
|-
| [[Audi Q7|Q7]]
| [[File:2025 Audi Q7 (4M) DSC 7492.jpg|75px]]
| {{nowrap|Mid-size crossover SUV}}
|-
| [[Audi Q8|Q8]]
| [[File:Audi Q8 Facelift DSC 7381.jpg|75px]]
| {{nowrap|Mid-size crossover SUV}}
|}
{{col-end}}

===S and RS models===
{{main|Audi S and RS models}}
{{col-begin|width=auto}}
{{col-break}}
{| class="wikitable"
|+ S (Sport) models
|-
| [[Audi S3|S3]]
| [[File:Audi S3 8Y Sedan IMG 4872.jpg|75px]]
| {{nowrap|Small<br> family car}}
|
* Saloon (sedan)
* Sportback (5-door hatchback)
|-
| [[Audi S5|{{nowrap|S5}}]]
| [[File:Audi S5 Avant (B10) – f 01012025.jpg|75px]]
| {{nowrap|Compact<br /> executive car}}
|
* Saloon (5-door hatchback)
* Avant (estate/wagon)
|-
| [[Audi S6|S6]]
| [[File:Audi S6 Avant C8 IMG 4309.jpg|75px]]
| {{nowrap|Executive car}}
|
* Saloon (sedan)
* Avant (estate/wagon)
|-
| [[Audi A6 e-tron|S6 e-tron]]
| [[File:Audi S6 Avant e-tron DSC 8208.jpg|75px]]
| {{nowrap|Executive car}}
|
* Saloon (5-door hatchback)
* Avant (estate/wagon)
|-
| [[Audi S7|S7]]
| [[File:Audi S7 C8 IMG 3594.jpg|75px]]
| {{nowrap|Executive car}}
|
* Sportback (5-door hatchback)
|-
| [[Audi S8|S8]]
| [[File:Audi S8 D5 IMG 3491.jpg|75px]]
| {{nowrap|Executive car}}
|
* Saloon (sedan)
|-
| [[Audi e-tron GT|S e-tron GT]]
| [[File:2024 Audi e-tron GT S Auto Zuerich 2024 DSC 6547.jpg|75px]]
| {{nowrap|Executive car}}
|
* Sportback (5-door hatchback)
|-
| [[Audi Q2|{{nowrap|SQ2}}]]
| [[File:Audi S Q2 Facelift IMG 4935.jpg|75px]]
| {{nowrap|Subcompact crossover SUV}}
|
* Crossover
|-
| [[Audi Q5|{{nowrap|SQ5}}]]
| [[File:Audi SQ5 (GU) Rutesheimer Autoschau 2025 DSC 9176.jpg|75px]]
| {{nowrap|Compact SUV}}
|
* Crossover
|-
| [[Audi Q7|{{nowrap|SQ7}}]]
| [[File:Audi SQ7 Temperamentrot.jpg|75px]]
| {{nowrap|Mid-size SUV}}
|
* Crossover
|-
| [[Audi Q8|{{nowrap|SQ8}}]]
| [[File:Audi SQ8 Facelift Auto Zuerich 2023 1X7A1108.jpg|75px]]
| {{nowrap|Mid-size SUV}}
|
* Crossover
|}
{{col-break}}
{| class="wikitable"
|+ RS (''Rennsport''/racing sport) models
|-
| [[Audi e-tron GT|RS e-tron GT]]
| [[File:Audi RS e-tron GT IAA 2021 1X7A0128.jpg|75px]]
| {{nowrap|Executive car}}
|
* 5-door fastback
|-
| [[Audi RS3|RS 3]]
| [[File:Audi RS3 8Y 1X7A6092.jpg|75px]]
| {{nowrap|Small family car}}
|
* Saloon (Sedan)
* 5-door hatchback
|-
| [[Audi RS6|RS 6]]
| [[File:Audi RS6 Avant C8 IMG 0344.jpg|75px]]
| {{nowrap|Executive car}}
|
* Avant (estate/wagon)
|-
| [[Audi Q8|{{nowrap|RS Q8}}]]
| [[File:Audi RSQ8 IMG 4308.jpg|75px]]
| {{nowrap|Mid-size SUV}}
|
* Crossover
|}
{{col-end}}

===Electric vehicles===
{{Further|List of Audi vehicles#Concept models}}
Audi is planning an alliance with the Japanese electronics giant [[Sanyo]] to develop a pilot hybrid electric project for the [[Volkswagen Group]]. The alliance could result in Sanyo batteries and other electronic components being used in future models of the Volkswagen Group.<ref>[https://web.archive.org/web/20080615022945/http://www6.lexisnexis.com/publisher/EndUser?Action=UserDisplayFullDocument&orgId=101846&topicId=103840033&docId=l%3A788745336 Audi Plans To Run On Sanyo Hybrid Batteries]. lexisnexis.com (1 June 2008).</ref> Concept electric vehicles unveiled to date include the [[Audi A1]] Sportback Concept,<ref>{{cite web|url=http://www.nextconceptcars.com/concept-cars/audi-a1-sportback-concept/ |title=Audi A1 Sportback concept |publisher=Next Concept Cars |date=2 October 2008 |access-date=27 April 2009 |url-status=usurped |archive-url=https://web.archive.org/web/20090317010527/http://www.nextconceptcars.com/concept-cars/audi-a1-sportback-concept/ |archive-date=17 March 2009 }}</ref> [[Audi A4]] TDI Concept E,<ref>{{cite web |last=Korzeniewski |first=Jeremy |url=http://www.autobloggreen.com/2008/10/02/audi-unveils-a4-tdi-concept-e/ |title=Audi unveils A4 TDI concept e |website=AutoBlogGreen.com |date=2 October 2008 |access-date=27 April 2009 |archive-url=https://web.archive.org/web/20090609113605/http://www.autobloggreen.com/2008/10/02/audi-unveils-a4-tdi-concept-e/ |archive-date=9 June 2009 }}</ref> and the fully electric Audi e-tron Concept Supercar.<ref>{{cite web|url=http://www.audisite.com/1008/audi-e-tron-electric-concept-unveiled/|title=Audi e-Tron Electric Supercar Concept Unveiled|publisher=Audisite.com|access-date=15 September 2009|archive-date=29 November 2017|archive-url=https://web.archive.org/web/20171129154644/http://www.audisite.com/1008/audi-e-tron-electric-concept-unveiled/ }}</ref>

=== Self-driving cars ===
In December 2018, Audi announced to invest 14 billion Euro ($15.9 billion) in e-mobility, self-driving cars.<ref>{{Cite news|url=https://www.reuters.com/article/us-audi-strategy-idUSKBN1O30Q8|title=Audi to invest 14 billion euros in e-mobility, self-driving cars|date=4 December 2018|work=Reuters|access-date=4 December 2018}}</ref>

==Production figures==

{| class="wikitable" style="margin:0.5em; font-size:95%"
|-
!
! [[Audi A1|A1]]
! [[Audi A2|A2]]
! [[Audi A3|A3]]
! [[Audi A4|A4]]
! [[Audi A5|A5]]
! [[Audi A6|A6]]
! [[Audi A7|A7]]
! [[Audi A8|A8]]
! [[Audi Q2|Q2]]
! [[Audi Q3|Q3]]
! [[Audi Q4 e-tron|Q4 e-tron]]
! [[Audi Q5|Q5]]
! [[Audi Q5 e-tron|Q5 e-tron]]
! [[Audi Q6|Q6]]
! [[Audi Q6 e-tron|Q6 e-tron]]
! [[Audi Q7|Q7]]
! [[Audi Q8|Q8]]
! [[Audi Q8 e-tron|e-tron / Q8 e-tron]]
! [[Audi TT|TT]]
! [[Audi R8 (road car)|R8]]
! [[Audi e-tron GT|e-tron GT]]
|-
! 1998<ref name="volkswagenag.com">[http://www.volkswagenag.com/vwag/vwcorp/info_center/en/publications/2000/03/Annual_Report_1999.-bin.acq/qual-BinaryStorageItem.Single.File/VW_AR_1999_e.pdf Volkswagen AG Annual Report 1999]. {{Webarchive|url=https://web.archive.org/web/20110717231127/http://www.volkswagenag.com/vwag/vwcorp/info_center/en/publications/2000/03/Annual_Report_1999.-bin.acq/qual-BinaryStorageItem.Single.File/VW_AR_1999_e.pdf|date=17 July 2011}} (including 1998). p. 50. volkswagenag.com.</ref>
| —
| —
| 143,974
| 271,152
| —
| 174,867
| —
| 15,355
| —
| —
| —
| —
| —
| —
| —
| —
| —
| —
| 13,682
| —
| —
|-
! 1999<ref name="volkswagenag.com"/>
| —
| —
| 143,505
| 252,514
| —
| 162,573
| —
| 14,636
| —
| —
| —
| —
| —
| —
| —
| —
| —
| —
| 52,579
| —
| —
|-
! 2000<ref>[http://www.volkswagenag.com/vwag/vwcorp/info_center/en/publications/2001/03/Annual_Report_2000.-bin.acq/qual-BinaryStorageItem.Single.File/VW_GB_2000_e.pdf Volkswagen AG Annual Report 2000] {{Webarchive|url=https://web.archive.org/web/20110111084829/http://www.volkswagenag.com/vwag/vwcorp/info_center/en/publications/2001/03/Annual_Report_2000.-bin.acq/qual-BinaryStorageItem.Single.File/VW_GB_2000_e.pdf |date=11 January 2011 }}. p. 53 volkswagenag.com</ref>
| —
| 32,164
| 136,141
| 231,869
| —
| 180,715
| —
| 12,894
| —
| —
| —
| —
| —
| —
| —
| —
| —
| —
| 56,776
| —
| —
|-
! 2001<ref>[http://www.volkswagenag.com/vwag/vwcorp/info_center/en/publications/2002/03/annual_report_2001.-bin.acq/qual-BinaryStorageItem.Single.File/20020312_GB_2001_e.pdf Volkswagen AG Annual Report 2001] {{Webarchive|url=https://web.archive.org/web/20110717231251/http://www.volkswagenag.com/vwag/vwcorp/info_center/en/publications/2002/03/annual_report_2001.-bin.acq/qual-BinaryStorageItem.Single.File/20020312_GB_2001_e.pdf |date=17 July 2011 }}. p. 41 volkswagenag.com</ref>
| —
| 49,369
| 131,082
| 308,778
| —
| 186,467
| —
| 11,708
| —
| —
| —
| —
| —
| —
| —
| —
| —
| —
| 39,349
| —
| —
|-
! 2002<ref>[http://www.volkswagenag.com/vwag/vwcorp/info_center/en/publications/2003/03/annual_report_2002.-bin.acq/qual-BinaryStorageItem.Single.File/vw_gb_2002_en.pdf Volkswagen AG Annual Report 2002] {{Webarchive|url=https://web.archive.org/web/20110717231330/http://www.volkswagenag.com/vwag/vwcorp/info_center/en/publications/2003/03/annual_report_2002.-bin.acq/qual-BinaryStorageItem.Single.File/vw_gb_2002_en.pdf |date=17 July 2011 }}. p. 77 volkswagenag.com</ref>
| —
| 37,578
| 125,538
| 360,267
| —
| 178,773
| —
| 10,942
| —
| —
| —
| —
| —
| —
| —
| —
| —
| —
| 34,711
| —
| —
|-
! 2003<ref>[http://www.volkswagenag.com/vwag/vwcorp/info_center/en/publications/2004/03/annual_report_2003.-bin.acq/qual-BinaryStorageItem.Single.File/20040309_gb2003_e.pdf Volkswagen AG Annual Report 2003] {{Webarchive|url=https://web.archive.org/web/20110717231405/http://www.volkswagenag.com/vwag/vwcorp/info_center/en/publications/2004/03/annual_report_2003.-bin.acq/qual-BinaryStorageItem.Single.File/20040309_gb2003_e.pdf |date=17 July 2011 }}. p. 97 volkswagenag.com</ref>
| —
| 27,323
| 159,417
| 353,836
| —
| 168,612
| —
| 21,748
| —
| —
| —
| —
| —
| —
| —
| —
| —
| —
| 32,337
| —
| —
|-
! 2004<ref>[http://www.volkswagenag.com/vwag/vwcorp/info_center/en/publications/2005/03/annual_report_2004.-bin.acq/qual-BinaryStorageItem.Single.File/Gbericht_2004_en.pdf Volkswagen AG Annual Report 2004] {{Webarchive|url=https://web.archive.org/web/20110112130117/http://www.volkswagenag.com/vwag/vwcorp/info_center/en/publications/2005/03/annual_report_2004.-bin.acq/qual-BinaryStorageItem.Single.File/Gbericht_2004_en.pdf |date=12 January 2011 }}. p. 91 volkswagenag.com</ref>
| —
| 19,745
| 181,274
| 345,231
| —
| 195,529
| —
| 22,429
| —
| —
| —
| —
| —
| —
| —
| —
| —
| —
| 23,605
| —
| —
|-
! 2005<ref>[http://www.volkswagenag.com/vwag/vwcorp/info_center/en/publications/2006/03/Volkswagen_AG__Annual_Report_2005.-bin.acq/qual-BinaryStorageItem.Single.File/gesch%C3%A4ftsbericht_2005_english.pdf Volkswagen AG Annual Report 2005] {{Webarchive|url=https://web.archive.org/web/20110717232057/http://www.volkswagenag.com/vwag/vwcorp/info_center/en/publications/2006/03/Volkswagen_AG__Annual_Report_2005.-bin.acq/qual-BinaryStorageItem.Single.File/gesch%C3%A4ftsbericht_2005_english.pdf |date=17 July 2011 }}. p. 41 volkswagenag.com</ref>
| —
| 10,026
| 224,961
| 337,705
| —
| 215,437
| —
| 21,515
| —
| —
| —
| —
| —
| —
| —
| 1,185
| —
| —
| 12,307
| —
| —
|-
! 2006<ref>[http://www.volkswagenag.com/vwag/vwcorp/info_center/en/publications/2007/03/Geschaeftsbericht_2006.-bin.acq/qual-BinaryStorageItem.Single.File/Annual_Report_2006_e.pdf Volkswagen AG Annual Report 2006] {{Webarchive|url=https://web.archive.org/web/20110717232139/http://www.volkswagenag.com/vwag/vwcorp/info_center/en/publications/2007/03/Geschaeftsbericht_2006.-bin.acq/qual-BinaryStorageItem.Single.File/Annual_Report_2006_e.pdf |date=17 July 2011 }}. p. 45 volkswagenag.com</ref>
| —
| —
| 231,752
| 341,110
| 487
| 229,021
| —
| 22,468
| —
| —
| —
| —
| —
| —
| —
| 72,169
| —
| —
| 23,675
| 164
| —
|-
! 2007<ref>[http://www.volkswagenag.com/vwag/vwcorp/info_center/en/publications/2008/03/Annual_Report_2007.-bin.acq/qual-BinaryStorageItem.Single.File/VW_AG_GB_2007_en.pdf Volkswagen AG Annual Report 2007] {{Webarchive|url=https://web.archive.org/web/20111001032802/http://www.volkswagenag.com/vwag/vwcorp/info_center/en/publications/2008/03/Annual_Report_2007.-bin.acq/qual-BinaryStorageItem.Single.File/VW_AG_GB_2007_en.pdf |date=1 October 2011 }}. p. 83 volkswagenag.com</ref>
| —
| —
| 231,117
| 289,806
| 25,549
| 243,842
| —
| 22,182
| —
| —
| —
| 162
| —
| —
| —
| 77,395
| —
| —
| 56,766
| 4,125
| —
|-
! 2008<ref>[http://www.volkswagenag.com/vwag/vwcorp/info_center/en/publications/2009/03/GB_2008.-bin.acq/qual-BinaryStorageItem.Single.File/Y_2008_e.pdf Volkswagen AG Annual Report 2008] {{Webarchive|url=https://web.archive.org/web/20111001034708/http://www.volkswagenag.com/vwag/vwcorp/info_center/en/publications/2009/03/GB_2008.-bin.acq/qual-BinaryStorageItem.Single.File/Y_2008_e.pdf |date=1 October 2011 }}. p. 83 volkswagenag.com</ref>
| —
| —
| 222,164
| 378,885
| 57,650
| 214,074
| —
| 20,140
| —
| —
| —
| 20,324
| —
| —
| —
| 59,008
| —
| —
| 41,789
| 5,656
| —
|-
! 2009<ref>[http://www.volkswagenag.com/vwag/vwcorp/info_center/en/publications/2010/03/Annual_Report_2009.-bin.acq/qual-BinaryStorageItem.Single.File/Y_2009_e.pdf Volkswagen AG Annual Report 2009] {{Webarchive|url=https://web.archive.org/web/20110717231646/http://www.volkswagenag.com/vwag/vwcorp/info_center/en/publications/2010/03/Annual_Report_2009.-bin.acq/qual-BinaryStorageItem.Single.File/Y_2009_e.pdf |date=17 July 2011 }}. p. 93 volkswagenag.com</ref>
| —
| —
| 206,747
| 282,033
| 84,883
| 182,090
| —
| 8,599
| —
| —
| —
| 105,074
| —
| —
| —
| 27,929
| —
| —
| 22,821
| 2,101
| —
|-
! 2010<ref>[http://www.volkswagenag.com/vwag/vwcorp/info_center/en/publications/2011/03/Volkswagen_AG_Geschaeftsbericht_2010.-bin.acq/qual-BinaryStorageItem.Single.File/GB_2010_e.pdf Volkswagen AG Annual Report 2010] {{Webarchive|url=https://web.archive.org/web/20110717231904/http://www.volkswagenag.com/vwag/vwcorp/info_center/en/publications/2011/03/Volkswagen_AG_Geschaeftsbericht_2010.-bin.acq/qual-BinaryStorageItem.Single.File/GB_2010_e.pdf |date=17 July 2011 }}. p. 111 volkswagenag.com</ref>
| 51,937
| —
| 198,974
| 306,291
| 111,270
| 211,256
| 8,496
| 22,435
| —
| —
| —
| 154,604
| —
| —
| —
| 48,937
| —
| —
| 26,217
| 3,485
| —
|-
! 2011<ref name="AudiAG FY2011">{{cite web|title=VWAG FY2011|url=http://www.volkswagenag.com/content/vwcorp/info_center/en/publications/2012/03/Volkswagen_AG_Annual_Report_2011.bin.html/binarystorageitem/file/Y_2011_e.pdf |archive-url=https://ghostarchive.org/archive/20221009/http://www.volkswagenag.com/content/vwcorp/info_center/en/publications/2012/03/Volkswagen_AG_Annual_Report_2011.bin.html/binarystorageitem/file/Y_2011_e.pdf |archive-date=9 October 2022 |url-status=live}}</ref>
| 117,566
| —
| 189,068
| 321,045
| 111,758
| 241,862
| 37,301
| 38,542
| —
| 19,613
| —
| 183,678
| —
| —
| —
| 53,703
| —
| —
| 25,508
| 3,551
| —
|-
! 2012<ref>{{cite web|title= Audi Annual Report 2012|url= http://www.audi.com/content/dam/com/EN/investor-relations/financial_reports/annual-reports/2012_audi_annual_report.pdf|access-date= 7 August 2016|archive-url= https://web.archive.org/web/20160818204336/http://www.audi.com/content/dam/com/EN/investor-relations/financial_reports/annual-reports/2012_audi_annual_report.pdf|archive-date= 18 August 2016 }}</ref>
| 123,111
| —
| 164,666
| 329,759
| 103,357
| 284,888
| 28,950
| 35,932
| —
| 106,918
| —
| 209,799
| —
| —
| —
| 54,558
| —
| —
| 21,880
| 2,241
| —
|-
! 2013<ref>{{cite web|title= Audi Annual Report 2013|url= https://www.annualreports.com/HostedData/AnnualReportArchive/a/audi-ag_2013.pdf|access-date= 8 April 2025}}</ref>
| 120,520
| —
| 221,170
| 337,990
| 98,207
| 288,697
| 30,962
| 35,932
| —
| 152,756
| —
| 231,466
| —
| —
| —
| 63,543
| —
| —
| 18,358
| 2,500
| —
|-
! 2014<ref>{{cite web|title= Audi Annual Report 2014|url= https://www.annualreports.com/HostedData/AnnualReportArchive/a/audi-ag_2014.pdf|access-date= 8 April 2025}}</ref>
| 115,378
| —
| 352,073
| 329,199
| 88,546
| 307,791
| 27,546
| 39,606
| 3
| 200,145
| —
| 260,832
| —
| —
| —
| 60,990
| —
| —
| 17,654
| 2,214
| —
|-
! 2015<ref>{{cite web|title= Audi Annual Report 2015|url= https://www.annualreports.com/HostedData/AnnualReportArchive/a/audi-ag_2015.pdf|access-date= 8 April 2025}}</ref>
| 116,250
| —
| 369,968
| 318,468
| 79,133
| 293,675
| 29,131
| 27,007
| 67
| 205,201
| —
| 267,651
| —
| —
| —
| 82,422
| —
| —
| 35,510
| 2,074
| —
|-
! 2016<ref>{{cite web|title= Audi Annual Report 2016|url= https://www.annualreports.com/HostedData/AnnualReportArchive/a/audi-ag_2016.pdf|access-date= 8 April 2025}}</ref>
| 105,252
| —
| 361,996
| 357,997
| 65,117
| 276,163
| 26,307
| 24,147
| 19,419
| 231,451
| —
| 297,750
| —
| —
| —
| 103,507
| —
| —
| 26,886
| 3,688
| —
|-
! 2017<ref>{{cite web|title= Audi Annual Report 2017|url= https://www.annualreports.com/HostedData/AnnualReportArchive/a/audi-ag_2017.pdf|access-date= 8 April 2025}}</ref>
| 95,346
| —
| 313,479
| 325,307
| 119,595
| 259,618
| 16,968
| 15,854
| 102,084
| 205,001
| —
| 289,892
| —
| —
| —
| 106,807
| 436
| 4
| 22,174
| 3,179
| —
|-
! 2018<ref>{{cite web|title= Audi Annual Report 2018|url= https://www.annualreports.com/HostedData/AnnualReportArchive/a/audi-ag_2018.pdf|access-date= 8 April 2025}}</ref>
| 80,387
| —
| 304,947
| 344,623
| 111,544
| 254,848
| 20,058
| 24,541
| 108,454
| 167,800
| —
| 298,793
| —
| —
| —
| 110,099
| 22,414
| 2,425
| 12,118
| 1,764
| —
|-
! 2019<ref>{{cite web|title= Audi Annual Report 2019|url= https://www.annualreports.com/HostedData/AnnualReportArchive/a/audi-ag_2019.pdf|access-date= 8 April 2025}}</ref>
| 81,287
| —
| 240,809
| 323,387
| 93,077
| 232,605
| 17,068
| 23,826
| 130,207
| 195,639
| —
| 286,365
| —
| —
| —
| 63,753
| 44,890
| 43,376
| 14,999
| 2,121
| —
|-
! 2020<ref>{{cite web|title= Audi Annual Report 2020|url= https://www.annualreports.com/HostedData/AnnualReportArchive/a/audi-ag_2020.pdf|access-date= 8 April 2025}}</ref>
| 62,099
| —
| 206,877
| 243,578
| 56,786
| 271,678
| 18,083
| 20,591
| 124,403
| 219,665
| —
| 276,015
| —
| —
| —
| 65,806
| 38,126
| 42,901
| 8,646
| 1,517
| 244
|-
! 2021<ref>{{cite web|title= Volkswagen Group Annual Report 2021|url= https://annualreport2021.volkswagenag.com/divisions/audi.html|access-date= 8 April 2025}}</ref>
| 60,158
| —
| 164,299
| 199,628
| 64,012
| 227,237
| 16,533
| 22,285
| 103,046
| 250,852
| 27,519
| 279,712
| 99
| —
| —
| 56,600
| 35,406
| 44,972
| 8,489
| 1,679
| 9,602
|-
! 2022<ref>{{cite web|title= Volkswagen Group Annual Report 2022|url= https://annualreport2022.volkswagenag.com/divisions/audi.html|access-date= 8 April 2025}}</ref>
| 58,777
| —
| 210,341
| 234,395
| 66,124
| 208,729
| 17,437
| 18,398
| 88,372
| 239,340
| 58,764
| 319,162
| 3,113
| 2,042
| —
| 52,514
| 37,330
| 51,545
| 8,126
| 1,097
| 12,674
|-
! 2023<ref>{{cite web|title= Volkswagen Group Annual Report 2023|url= https://annualreport2023.volkswagenag.com/divisions/audi.html|access-date= 8 April 2025}}</ref>
| 64,859
| —
| 246,279
| 237,830
| 75,584
| 257,111
| 34,622
| 20,442
| 94,406
| 233,472
| 125,441
| 334,480
| 5,506
| 5,151
| 7
| 74,891
| 47,002
| 54,856
| 9,530
| 2,127
| 10,045
|}
* Figures for different body types/versions of models have been merged to create overall figures for each model.

==Motorsport==
Audi has competed in various forms of [[auto racing|motorsports]]. Audi's tradition in motorsport began with their former company [[Auto Union]] in the 1930s. In the 1990s, Audi found success in the Touring and Super Touring categories of motor racing after success in circuit racing in North America.

===Rallying===
{{Main|Audi Sport WRC results}}
[[File:Portugal 84 Audi Quattro A2.jpg|thumb|left|[[Walter Röhrl]] with his [[Audi Quattro|Quattro]] A2 during the 1984 [[Rally Portugal]]]]
In 1980, Audi released the [[Audi Quattro|Quattro]], a [[four-wheel drive]] (4WD) [[turbocharger|turbocharged]] car that went on to win [[rallying|rallies]] and races worldwide. It is considered one of the most significant rally cars of all time, because it was one of the first to take advantage of the then-recently changed rules which allowed the use of four-wheel drive in competition racing. Many critics doubted the viability of four-wheel drive racers, thinking them to be too heavy and complex, yet the Quattro was to become a successful car. It led its first rally before going off the road, however, the rally world had been served notice 4WD was the future. The Quattro went on to achieve much success in the [[World Rally Championship]]. It won the [[1983 World Rally Championship season|1983]] ([[Hannu Mikkola]]) and the [[1984 World Rally Championship season|1984]] ([[Stig Blomqvist]]) [[list of World Rally Championship Drivers' Champions|drivers' titles]],<ref>{{cite web|title=World Rally Championship for Drivers – Champions|work=RallyBase.nl|url=http://www.rallybase.nl/index.php?type=championlist&subchamptype=wcd|access-date=30 August 2008}}</ref> and brought Audi the [[list of World Rally Championship Constructors' Champions|manufacturers' title]] in [[1982 World Rally Championship season|1982]] and 1984.<ref>{{cite web|title=World Rally Championship for Manufacturers – Champions|work=RallyBase.nl|url=http://www.rallybase.nl/index.php?type=championlist&subchamptype=wrc|access-date=30 August 2008}}</ref>
[[File:Audi Quattro - 2007 Rallye Deutschland (cropped).jpg|thumb|[[Audi Quattro S1]] driven at the [[2007 Rallye Deutschland]]]]

In 1984, Audi launched the short-wheelbase [[Audi Quattro#Sport Quattro|Sport Quattro]] which dominated rally races in [[Monte Carlo Rally|Monte Carlo]] and [[Swedish Rally|Sweden]], with Audi taking all podium places, but succumbed to problems further into WRC contention. In [[1985 World Rally Championship season|1985]], after another season mired in mediocre finishes, [[Walter Röhrl]] finished the season in his [[Audi Quattro#Sport Quattro S1 E2|Sport Quattro S1]], and helped place Audi second in the manufacturers' points. Audi also received rally honours in the Hong Kong to Beijing rally in that same year. [[Michèle Mouton]], the only female driver to win a round of the World Rally Championship and a driver for Audi, took the Sport Quattro S1, now simply called the "S1", and raced in the [[Pikes Peak International Hill Climb]]. The {{convert|1439|m|adj=on}} climb race pits a driver and car to drive to the summit of the {{convert|4302|m|adj=on}} [[Pikes Peak]] mountain in [[Colorado]], and in 1985, Michèle Mouton set a new record of 11:25.39, and being the first woman to set a Pikes Peak record. In [[1986 World Rally Championship season|1986]], Audi formally left international rallying following an accident in [[Rally Portugal|Portugal]] involving driver [[Joaquim Santos]] in his [[Ford RS200]]. Santos swerved to avoid hitting spectators in the road, and left the track into the crowd of spectators on the side, killing three and injuring 30. [[Bobby Unser]] used an Audi in that same year to claim a new record for the Pikes Peak Hill Climb at 11:09.22.

In 1987, Walter Röhrl claimed the title for Audi setting a new Pikes Peak International Hill Climb record of 10:47.85 in his Audi S1, which he had retired from the WRC two years earlier. The Audi S1 employed Audi's time-tested [[straight-five engine|inline-five-cylinder]] turbocharged engine, with the final version generating {{convert|441|kW|PS bhp|0|abbr=on}}.<ref name="Quattro25">{{cite web|url=http://www.audiusanews.com/newsrelease.do?id=211|title=25 Years of Audi Quattro|work=Audi AG|access-date=31 March 2009|date=22 February 2005|publisher=Audi Of America|archive-url=https://web.archive.org/web/20121023044743/http://www.audiusanews.com/newsrelease.do?id=211|archive-date=23 October 2012 }}</ref> The engine was mated to a six-speed gearbox and ran on Audi's famous four-wheel drive system. All of Audi's top drivers drove this car; Hannu Mikkola, Stig Blomqvist, Walter Röhrl and Michèle Mouton. This Audi S1 started the range of Audi [[Audi S and RS models#S|'S' cars]], which now represents an increased level of sports-performance equipment within the mainstream Audi model range.

===In the United States===
As Audi moved away from rallying and into circuit racing, they chose to move first into America with the [[Trans-Am Series|Trans-Am]] in 1988.

In 1989, Audi moved to [[International Motor Sports Association]] (IMSA) [[IMSA GT Championship|GTO]] with the [[Audi 80|Audi 90]], however as they avoided the two major endurance events (Daytona and Sebring) despite winning on a regular basis, they would lose out on the title.

===Touring cars===
In 1990, having completed their objective to market cars in North America, Audi returned to Europe, turning first to the [[Deutsche Tourenwagen Meisterschaft]] (DTM) series with the [[Audi V8]], and then in 1993, being unwilling to build cars for the new formula, they turned their attention to the fast-growing [[Super Touring]] series, which are a series of national championships. Audi first entered in the [[French Supertouring Championship|French Supertourisme]] and [[Italian Superturismo Championship|Italian Superturismo]]. In the following year, Audi would switch to the German [[Super Tourenwagen Cup]] (known as STW), and then to [[British Touring Car Championship]] (BTCC) the year after that.

The [[Fédération Internationale de l'Automobile]] (FIA), having difficulty regulating the quattro four-wheel drive system, and the impact it had on the competitors, would eventually ban all four-wheel drive cars from competing in the series in 1998,<ref name="Audi Motorsport">{{cite web |title=Audi at Le Mans|date=February 2012|publisher=Audi-Motorsport info|page=17|url=http://www.ausmotive.com/downloads/Audi/R18-etron-quattro-press-kit.pdf |archive-url=https://ghostarchive.org/archive/20221009/http://www.ausmotive.com/downloads/Audi/R18-etron-quattro-press-kit.pdf |archive-date=9 October 2022 |url-status=live}}</ref> but by then, Audi switched all their works efforts to [[sports car racing]].

By 2000, Audi would still compete in the US with their [[Audi RS4#B5|RS4]] for the [[SPEED World Challenge|SCCA Speed World GT Challenge]], through dealer/team [[Champion Racing]] competing against Corvettes, Vipers, and smaller BMWs (where it is one of the few series to permit 4WD cars). In 2003, Champion Racing entered an [[Audi RS6#C5|RS6]]. Once again, the quattro four-wheel drive was superior, and Champion Audi won the championship. They returned in 2004 to defend their title, but a newcomer, Cadillac with the new Omega Chassis CTS-V, gave them a run for their money. After four victories in a row, the Audis were sanctioned with several negative changes that deeply affected the car's performance. Namely, added ballast weights, and Champion Audi deciding to go with different tyres, and reducing the boost pressure of the turbocharger.

In 2004, after years of competing with the [[Audi TT|TT-R]] in the revitalised DTM series, with privateer team Abt Racing/[[Christian Abt]] taking the 2002 title with [[Laurent Aïello]], Audi returned as a full factory effort to touring car racing by entering two factory-supported [[Joest Racing]] [[Audi A4#Audi Sport A4 DTM|A4 DTM]] cars.

===24 Hours of Le Mans===
{{Further|List of Audi vehicles#Le Mans prototypes}}
[[File:Audi R10 1.JPG|thumb|[[Audi R10 TDI]]]]
[[File:Audi R18 e-tron quattro at 2013 Le Mans.jpg|thumb|[[Audi R18 e-tron quattro]]]]

Audi began racing prototype sportscars in 1999, debuting at the Le Mans 24 hour. Two car concepts were developed and raced in their first season - the [[Audi R8R]] (open-cockpit 'roadster' prototype) and the [[Audi R8C]] (closed-cockpit 'coupé' GT-prototype). The R8R scored a credible podium on its racing debut at Le Mans and was the concept which Audi continued to develop into the 2000 season due to favourable rules for open-cockpit prototypes.

However, most of the competitors (such as BMW, Toyota, Mercedes and Nissan) retired at the end of 1999.
The factory-supported [[Joest Racing]] team won at Le Mans three times in a row with the Audi R8 (2000–2002), as well as winning every race in the [[American Le Mans Series]] in its first year. Audi also sold the car to customer teams such as [[Champion Racing]].

In 2003, two [[Bentley Speed 8]]s, with engines designed by Audi, and driven by Joest drivers ''loaned'' to the fellow [[Volkswagen Group]] company, competed in the GTP class, and finished the race in the top two positions, while the Champion Racing R8 finished third overall, and first in the LMP900 class. Audi returned to the winner's podium at the 2004 race, with the top three finishers all driving R8s: Audi Sport Japan Team Goh finished first, Audi Sport UK Veloqx second, and Champion Racing third.

At the [[2005 24 Hours of Le Mans]], Champion Racing entered two R8s, along with an R8 from the Audi PlayStation Team [[Oreca]]. The R8s (which were built to old LMP900 regulations) received a narrower air inlet restrictor, reducing power, and an additional {{convert|50|kg|0|abbr=on}} of weight compared to the newer LMP1 chassis. On average, the R8s were about 2–3&nbsp;seconds off pace compared to the [[Pescarolo Sport|Pescarolo]]–[[Judd (engine)|Judd]]. But with a team of excellent drivers and experience, both Champion R8s were able to take first and third, while the Oreca team took fourth. The Champion team was also the first American team to win Le Mans since the Gulf Ford GTs in 1967. This also ends the long era of the R8; however, its replacement for 2006, called the [[Audi R10 TDI]], was unveiled on 13 December 2005.

The R10 [[Turbocharged Direct Injection|TDI]] employed many new and innovative features, the most notable being the [[twin-turbo]]charged [[Direct fuel injection|direct injection]] [[diesel engine]]. It was first raced in the [[2006 12 Hours of Sebring]] as a race-test in preparation for the [[2006 24 Hours of Le Mans]], which it later went on to win. Audi had a win in the first diesel sports car at 12 Hours of Sebring (the car was developed with a Diesel engine due to ACO regulations that favor diesel engines). As well as winning the [[24 Hours of Le Mans]] in 2006, the R10 TDI beat the [[Peugeot 908 HDi FAP]] in {{24hLM|2007}}, and in {{24hLM|2008}}, (however Peugeot won the 24h in 2009) with a podium clean-sweep (all four 908 entries retired) while breaking a distance record (set by the [[Porsche 917]]K of [[Martini Racing]] in {{24hLM|1971}}), in {{24hLM|2010}} with the [[Audi R15 TDI|R15 TDI Plus]].<ref>{{cite web | url = http://www.joest-racing.de/web/news/news.php?id=541&sprache=e | archive-url = https://web.archive.org/web/20110719050259/http://www.joest-racing.de/web/news/news.php?id=541&sprache=e | archive-date = 19 July 2011 | title = Audi achieves record victory at Le Mans with new technology  | work=joest-racing.de; [[Audi Sport]] | publisher=Joest Racing | date = 13 June 2010 | access-date =16 June 2010}}</ref>

Audi's sports car racing success would continue with the [[Audi R18]]'s victory at the [[2011 24 Hours of Le Mans]]. [[Audi Sport Team Joest]]'s [[Benoît Tréluyer]] earned Audi their first [[pole position]] in five years while the team's sister car locked out the front row.<ref name=AFP_Audi_Front_Row>{{cite news|url=https://www.google.com/hostednews/afp/article/ALeqM5ikxFTgOVDE0DXKGgxuzUurSVk4dw?docId=CNG.4facb82ec8689e5a037eb4e7286eff0b.3b1|archive-url=https://web.archive.org/web/20120525111136/http://www.google.com/hostednews/afp/article/ALeqM5ikxFTgOVDE0DXKGgxuzUurSVk4dw?docId=CNG.4facb82ec8689e5a037eb4e7286eff0b.3b1|url-status=dead|archive-date=25 May 2012|title=Audi back on front row for Le Mans 24 Hours|agency=Agence France-Presse|date=10 June 2011}}</ref> Early accidents eliminated two of Audi's three entries, but the sole remaining [[Audi R18 TDI]] of Tréluyer, [[Marcel Fässler (racing driver)|Marcel Fässler]], and [[André Lotterer]] held off the trio of [[Peugeot 908]]s to claim victory by a margin of 13.8 seconds.

====Results====
{| class="wikitable" style="margin:0.5em; font-size:87%"
|-
! Car
! Year
! [[1999 24 Hours of Le Mans|1999]]
! [[2000 24 Hours of Le Mans|2000]]
! [[2001 24 Hours of Le Mans|2001]]
! [[2002 24 Hours of Le Mans|2002]]
! [[2003 24 Hours of Le Mans|2003]]
! [[2004 24 Hours of Le Mans|2004]]
! [[2005 24 Hours of Le Mans|2005]]
! [[2006 24 Hours of Le Mans|2006]]
! [[2007 24 Hours of Le Mans|2007]]
! [[2008 24 Hours of Le Mans|2008]]
! [[2009 24 Hours of Le Mans|2009]]
! [[2010 24 Hours of Le Mans|2010]]
! [[2011 24 Hours of Le Mans|2011]]
! [[2012 24 Hours of Le Mans|2012]]
! [[2013 24 Hours of Le Mans|2013]]
! [[2014 24 Hours of Le Mans|2014]]
! [[2015 24 Hours of Le Mans|2015]]
! [[2016 24 Hours of Le Mans|2016]]
|- 1 CAR
! 1
! rowspan="4" | Position
| style="background:#dfffdf;" | 4
| style="background:#ffdf9f;" | 3
| style="background:#ffffbf;" | 1
| style="background:#ffffbf;" | 1
| style="background:#dfffdf;" | 4
| style="background:#ffdf9f;" | 3
| style="background:#ffdf9f;" | 3
| style="background:#ffdf9f;" | 3
| style="background:#ffffbf;" | 1
| style="background:#dfffdf;" | 6
| style="background:#ffdf9f;" | 3
| style="background:#ffdf9f;" | 3
| style="background:#efcfff;" | Ret
| style="background:#ffffbf;" | 1
| style="background:#dfffdf;" | 5
| style="background:#dfdfdf;" | 2
| style="background:#ffdf9f;" | 3
| style="background:#dfffdf;" | 4
|- CAR 2
! 2
| style="background:#ffdf9f;"| 3
| style="background:#ffffbf;"| 1
| style="background:#dfdfdf;"| 2
| style="background:#dfdfdf;"| 2
| style="background:#ffdf9f;"| 3
| style="background:#ffffbf;"| 1
| style="background:#ffffbf;"| 1
| style="background:#ffffbf;"| 1
| style="background:#efcfff;"| Ret
| style="background:#ffffbf;"| 1
| style="background:#efcfff;"| Ret
| style="background:#dfdfdf;"| 2
| style="background:#ffffbf;"| 1
| style="background:#dfdfdf;"| 2
| style="background:#ffffbf;"| 1
| style="background:#ffffbf;"| 1
| style="background:#dfffdf;"| 4
| style="background:#ffdf9f;"| 3
|- CAR 3
! 3
| style="background:#efcfff;"| Ret
| style="background:#dfdfdf;"| 2
| style="background:#efcfff;"| Ret
| style="background:#ffdf9f;"| 3
| style="background:#efcfff;"| Ret
| style="background:#dfffdf;"| 5
| style="background:#dfffdf;"| 4
|
| style="background:#efcfff;"| Ret
| style="background:#dfffdf;"| 4
| style="background:#dfffdf;"| 17
| style="background:#ffffbf;"| 1
| style="background:#efcfff;"| Ret
| style="background:#dfffdf;"| 5
| style="background:#ffdf9f;"| 3
| style="background:#efcfff;"| Ret
| style="background:#dfffdf;"| 7
|
|- CAR 4
! 4
| style="background:#efcfff;"| Ret
|
| style="background:#efcfff;"| Ret
| style="background:#dfffdf;"| 7
|
| style="background:#dfdfdf;"| 2
|
|
|
|
|
|
|
| style="background:#ffdf9f;"| 3
|
|
|
|
|}

===American Le Mans Series===
Audi entered a factory racing team run by [[Joest Racing]] into the American Le Mans Series under the Audi Sport North America name in 2000. This was a successful operation with the team winning on its debut in the series at the 2000 12 Hours of Sebring. Factory-backed Audi R8s were the dominant car in ALMS taking 25 victories between 2000 and the end of the 2002 season. In 2003, Audi sold customer cars to [[Champion Racing]] as well as continuing to race the factory Audi Sport North America team. Champion Racing won many races as a private team running Audi R8s and eventually replaced Team Joest as the Audi Sport North America between 2006 and 2008. Since 2009 Audi has not taken part in full American Le Mans Series Championships, but has competed in the series opening races at Sebring, using the 12-hour race as a test for Le Mans, and also as part of the [[2012 FIA World Endurance Championship season]] calendar.

====Results====
{| class="wikitable" style="text-align:center; font-size:95%"
|-
! Year
! Manufacturer
! Chassis
! Team
! Rd1
! Rd2
! Rd3
! Rd4
! Rd5
! Rd6
! Rd7
! Rd8
! Rd9
! Rd10
! Rd11
! Rd12
|-
! rowspan="3"| [[2000 American Le Mans Series season|2000]]
| align="left" rowspan="3"| {{flagicon|GER}} Audi
| rowspan="3"| [[Audi R8|R8]]
|-
| align="left" rowspan="2"| {{flagicon|United States}} Audi Sport North America
| style="background:#dfdfdf;"| 2
| style="background:#dfffdf;"| 20
| style="background:#ffdf9f;"| 3
| style="background:#efcfff;"| Ret
| style="background:#ffffbf;"| 1
| style="background:#ffffbf;"| 1
| style="background:#dfdfdf;"| 2
| style="background:#ffffbf;"| 1
| style="background:#ffffbf;"| 1
| style="background:#ffffbf;"| 1
| style="background:#dfdfdf;"| 2
| style="background:#ffffbf;"| 1
|-
| style="background:#ffffbf;"| 1
| style="background:#dfffdf;"| 6
| style="background:#dfffdf;"| 4
| style="background:#ffdf9f;"| 3
| style="background:#dfdfdf;"| 2
| style="background:#efcfff;"| Ret
| style="background:#ffffbf;"| 1
| style="background:#dfffdf;"| 4
| style="background:#dfdfdf;"| 2
| style="background:#dfdfdf;"| 2
| style="background:#ffffbf;"| 1
| style="background:#dfffdf;"| 15
|-
! rowspan="2"| [[2001 American Le Mans Series season|2001]]
| align="left" rowspan="2"| {{flagicon|GER}} Audi
| rowspan="2"| [[Audi R8|R8]]
| align="left" rowspan="2"| {{flagicon|United States}} Audi Sport North America
| style="background:#ffffbf;"| 1
| style="background:#ffffbf;"| 1
| style="background:#ffffbf;"| 1
| style="background:#ffffbf;"| 1
| style="background:#ffffbf;"| 1
| style="background:#dfffdf;"| 5
| style="background:#efcfff;"| Ret
| style="background:#dfdfdf;"| 2
| style="background:#efcfff;"| Ret
| style="background:#efcfff;"| Ret
|
|
|-
| style="background:#dfdfdf;"| 2
| style="background:#dfdfdf;"| 2
| style="background:#dfdfdf;"| 2
| style="background:#dfdfdf;"| 2
| style="background:#dfdfdf;"| 2
| style="background:#dfdfdf;"| 2
| style="background:#ffffbf;"| 1
| style="background:#dfffdf;"| 4
| style="background:#ffffbf;"| 1
| style="background:#ffffbf;"| 1
|
|
|-
! rowspan="2"| [[2002 American Le Mans Series season|2002]]
| align="left" rowspan="2"| {{flagicon|GER}} Audi
| rowspan="2"| [[Audi R8|R8]]
| align="left" rowspan="2"| {{flagicon|United States}} Audi Sport North America
| style="background:#dfffdf;"| 5
| style="background:#dfffdf;"| 14
| style="background:#ffffbf;"| 1
| style="background:#dfdfdf;"| 2
| style="background:#ffdf9f;"| 3
| style="background:#dfdfdf;"| 2
| style="background:#efcfff;"| Ret
| style="background:#ffffbf;"| 1
| style="background:#ffffbf;"| 1
| style="background:#dfffdf;"| 6
|
|
|-
| style="background:#ffffbf;"| 1
|
| style="background:#dfdfdf;"| 2
| style="background:#ffffbf;"| 1
| style="background:#dfdfdf;"| 2
| style="background:#ffffbf;"| 1
| style="background:#ffffbf;"| 1
| style="background:#dfffdf;"| 4
| style="background:#ffdf9f;"| 3
| style="background:#ffffbf;"| 1
|
|
|-
! rowspan="2"| [[2003 American Le Mans Series season|2003]]
| align="left" rowspan="2"| {{flagicon|GER}} Audi
| rowspan="2"| [[Audi R8|R8]]
| align="left" rowspan="1"| {{flagicon|United States}} Audi Sport North America
| style="background:#ffffbf;"| 1
| style="background:#dfdfdf;"| 2
| style="background:#dfdfdf;"| 2
| style="background:#ffffbf;"| 1
| style="background:#ffffbf;"| 1
| style="background:#dfffdf;"| 7
| style="background:#ffffbf;"| 1
| style="background:#dfdfdf;"| 2
| style="background:#ffdf9f;"| 3
|
|
|
|-
| align="left" rowspan="1"| {{flagicon|United States}} [[Champion Racing]]
| style="background:#dfdfdf;"| 2
| style="background:#ffffbf;"| 1
| style="background:#ffdf9f;"| 3
| style="background:#dfdfdf;"| 2
| style="background:#dfffdf;"| 20
| style="background:#ffffbf;"| 1
| style="background:#dfffdf;"| 4
| style="background:#ffffbf;"| 1
| style="background:#ffffbf;"| 1
|
|
|
|-
! rowspan="3"| [[2004 American Le Mans Series season|2004]]
| align="left" rowspan="3"| {{flagicon|GER}} Audi
| rowspan="3"| [[Audi R8|R8]]
| align="left" rowspan="2"| {{flagicon|UK}} Audi Sport UK
| style="background:#ffffbf;"| 1
|
|
|
|
|
|
|
|
|
|
|
|-
| style="background:#dfdfdf;"| 2
|
|
|
|
|
|
|
|
|
|
|
|-
| align="left" rowspan="1"|  {{flagicon|United States}} [[Champion Racing]]
| style="background:#ffdf9f;"| 3
| style="background:#ffffbf;"| 1
| style="background:#ffffbf;"| 1
| style="background:#ffffbf;"| 1
| style="background:#ffffbf;"| 1
| style="background:#dfdfdf;"| 2
| style="background:#ffffbf;"| 1
| style="background:#ffffbf;"| 1
| style="background:#ffffbf;"| 1
|
|
|
|-
! rowspan="2"| [[2005 American Le Mans Series season|2005]]
| align="left" rowspan="2"| {{flagicon|GER}} Audi
| rowspan="2"| [[Audi R8|R8]]
| align="left" rowspan="2"|  {{flagicon|United States}} [[Champion Racing]]
| style="background:#ffffbf;"| 1
| style="background:#ffffbf;"| 1
| style="background:#dfffdf;"| 18
| style="background:#ffffbf;"| 1
| style="background:#ffdf9f;"| 3
| style="background:#efcfff;"| Ret
| style="background:#ffdf9f;"| 3
| style="background:#dfdfdf;"| 2
| style="background:#dfffdf;"| 7
| style="background:#dfffdf;"| 4
|
|
|-
| style="background:#dfdfdf;"| 2
| style="background:#ffdf9f;"| 3
| style="background:#ffdf9f;"| 3
| style="background:#dfdfdf;"| 2
| style="background:#ffffbf;"| 1
| style="background:#ffffbf;"| 1
| style="background:#ffffbf;"| 1
| style="background:#ffdf9f;"| 3
| style="background:#ffffbf;"| 1
| style="background:#dfdfdf;"| 2
|
|
|-
! rowspan="3"| [[2006 American Le Mans Series season|2006]]
| align="left" rowspan="3"| {{flagicon|GER}} Audi
| rowspan="1"| [[Audi R8|R8]]
| align="left" rowspan="3"| {{flagicon|United States}} Audi Sport North America
|
| style="background:#ffffbf;"| 1
| style="background:#ffdf9f;"| 3
| style="background:#ffffbf;"| 1
|
|
|
|
|
|
|
|
|-
| rowspan="2"| [[Audi R10|R10]]
| style="background:#efcfff;"| Ret
|
|
|
| style="background:#ffffbf;"| 1
| style="background:#dfdfdf;"| 2
| style="background:#ffffbf;"| 1
| style="background:#dfffdf;"| 4
| style="background:#dfffdf;"| 7
| style="background:#dfdfdf;"| 2
|
|
|-
| style="background:#ffffbf;"| 1
|
|
|
| style="background:#dfffdf;"| 4
| style="background:#ffffbf;"| 1
| style="background:#dfdfdf;"| 2
| style="background:#ffffbf;"| 1
| style="background:#ffffbf;"| 1
| style="background:#ffffbf;"| 1
|
|
|-
! rowspan="2"| [[2007 American Le Mans Series season|2007]]
| align="left" rowspan="2"| {{flagicon|GER}} Audi
| rowspan="2"| [[Audi R10|R10]]
| align="left" rowspan="2"| {{flagicon|United States}} Audi Sport North America
| style="background:#dfffdf;"| 4
| style="background:#ffffbf;"| 1
| style="background:#dfffdf;"| 7
| style="background:#ffdf9f;"| 3
| style="background:#dfdfdf;"| 2
| style="background:#dfffdf;"| 5
| style="background:#dfffdf;"| 5
| style="background:#dfdfdf;"| 2
| style="background:#dfdfdf;"| 2
| style="background:#ffdf9f;"| 3
| style="background:#ffffbf;"| 1
| style="background:#ffffbf;"| 1
|-
| style="background:#ffffbf;"| 1
| style="background:#dfdfdf;"| 2
| style="background:#dfffdf;"| 12
| style="background:#dfffdf;"| 6
| style="background:#dfffdf;"| 23
| style="background:#ffdf9f;"| 3
| style="background:#ffdf9f;"| 3
| style="background:#dfffdf;"| 4
| style="background:#dfdfdf;"| 2
| style="background:#dfffdf;"| 17
| style="background:#ffdf9f;"| 3
|
|-
! rowspan="2"| [[2008 American Le Mans Series season|2008]]
| align="left" rowspan="2"| {{flagicon|GER}} Audi
| rowspan="2"| [[Audi R10|R10]]
| align="left" rowspan="2"| {{flagicon|United States}} Audi Sport North America
| style="background:#ffdf9f;"| 3
| style="background:#efcfff;"| Ret
| style="background:#dfdfdf;"| 2
| style="background:#efcfff;"| Ret
| style="background:#dfffdf;"| 21
| style="background:#dfdfdf;"| 2
| style="background:#dfdfdf;"| 2
| style="background:#dfdfdf;"| 2
| style="background:#000000; color:white"| DSQ
| style="background:#ffffbf;"| 1
| style="background:#dfdfdf;"| 2
|
|-
| style="background:#dfffdf;"| 6
| style="background:#ffffbf;"| 1
| style="background:#ffffbf;"| 1
| style="background:#dfffdf;"| 7
| style="background:#dfffdf;"| 4
| style="background:#ffffbf;"| 1
| style="background:#ffffbf;"| 1
| style="background:#ffffbf;"| 1
| style="background:#efcfff;"| Ret
| style="background:#ffdf9f;"| 3
| style="background:#ffffbf;"| 1
|
|-
! rowspan="2"| [[2009 American Le Mans Series season|2009]]
| align="left" rowspan="2"| {{flagicon|GER}} Audi
| rowspan="2"| [[Audi R15|R15]]
| align="left" rowspan="2"| {{flagicon|United States}} Audi Sport North America
| style="background:#dfffdf;"| 5
|
|
|
|
|
|
|
|
|
|
|
|-
| style="background:#dfffdf;"| 4
|
|
|
|
|
|
|
|
|
|
|
|-
! rowspan="2"| [[2010 American Le Mans Series season|2010]]
| align="left" rowspan="2"| {{flagicon|GER}} Audi
| rowspan="2"| [[Audi R15|R15]]
| align="left" rowspan="2"| {{flagicon|United States}} Audi Sport North America
| style="background:#ffffbf;"| 1
|
|
|
|
|
|
|
|
|
|
|
|-
| style="background:#ffdf9f;"| 3
|
|
|
|
|
|
|
|
|
|
|
|-
! rowspan="3"| [[2012 American Le Mans Series season|2012]]
| align="left" rowspan="3"| {{flagicon|GER}} Audi
| rowspan="3"| [[Audi R18|R18]]
| align="left" rowspan="3"| {{flagicon|Germany}} Audi Sport Team Joest
| style="background:#dfffdf;"| 16
|
|
|
|
|
|
|
|
|
|
|
|-
| style="background:#ffffbf;"| 1
|
|
|
|
|
|
|
|
|
|
|
|-
| style="background:#dfdfdf;"| 2
|
|
|
|
|
|
|
|
|
|
|
|-
! rowspan="2"| [[2013 American Le Mans Series season|2013]]
| align="left" rowspan="2"| {{flagicon|GER}} Audi
| rowspan="2"| [[Audi R18|R18]]
| align="left" rowspan="2"| {{flagicon|Germany}} Audi Sport Team Joest
| style="background:#ffffbf;"| 1
|
|
|
|
|
|
|
|
|
|
|
|-
| style="background:#dfdfdf;"| 2
|
|
|
|
|
|
|
|
|
|
|
|}

===European Le Mans Series===
Audi participated in the [[2003 1000km of Le Mans]] which was a one-off sports car race in preparation for the 2004 European Le Mans Series. The factory team Audi Sport UK won races and the championship in the 2004 season but Audi was unable to match their sweeping success of Audi Sport North America in the American Le Mans Series, partly due to the arrival of a factory competitor in LMP1, Peugeot. The French manufacturer's [[Peugeot 908 HDi FAP|908 HDi FAP]] became the car to beat in the series from 2008 onwards with 20 LMP wins. However, Audi were able to secure the championship in 2008 even though Peugeot scored more race victories in the season.<ref>{{cite web|url=http://www.autoblog.com/2008/09/16/audi-wins-everything-add-european-le-mans-to-the-list/|title=Audi wins everything... add European Le Mans Series to the list|first=Jonathon|last=Ramsey|work=Autoblog|date=16 September 2008 |access-date=14 July 2015}}</ref>

====Results====
{| class="wikitable" style="text-align:center; font-size:95%"
|-
! Year
! Manufacturer
! Chassis
! Team
! Rd1
! Rd2
! Rd3
! Rd4
! Rd5
|-
! rowspan="1"| [[2003 European Le Mans Series Season|2003]]
| align="left" rowspan="1"| {{flagicon|GER}} Audi
| rowspan="1"| [[Audi R8|R8]]
| align="left" rowspan="1"| {{flagicon|Japan}} Audi Sport Japan
| style="background:#FFFFBF;" | 1
|
|
|
|
|-
! rowspan="3"| [[2004 European Le Mans Series Season|2004]]
| align="left" rowspan="3"| {{flagicon|GER}} Audi
| rowspan="3"| [[Audi R8|R8]]
| align="left" rowspan="2"| {{flagicon|UK}} Audi Sport UK
| style="background:#DFDFDF;" | 2
| style="background:#FFFFBF;" | 1
| style="background:#FFFFBF;" | 1
| style="background:#EFCFFF;" | Ret
|
|-
| style="background:#FFFFBF;" | 1
| style="background:#DFDFDF;" | 2
| style="background:#ffdf9f;" | 3
| style="background:#FFFFBF;" | 1
|
|-
| align="left" rowspan="1"| {{flagicon|Japan}} Audi Sport Japan
| style="background:#ffdf9f;" | 3
| style="background:#dfffdf;" | 4
| style="background:#DFDFDF;" | 2
| style="background:#DFDFDF;" | 2
|
|-
! rowspan="1"| [[2005 European Le Mans Series Season|2005]]
| align="left" rowspan="1"| {{flagicon|GER}} Audi
| rowspan="1"| [[Audi R8|R8]]
| align="left" rowspan="1"| {{Flagicon|France|variant=1974}} [[Oreca|Team Oreca]]
| style="background:#efcfff;"| Ret
|
| style="background:#FFFFBF;" | 1
| style="background:#DFDFDF;" | 2
| style="background:#DFDFDF;" | 2
|-
! rowspan="2"| [[2008 Le Mans Endurance Series Season|2008]]
| align="left" rowspan="2"| {{flagicon|GER}} Audi
| rowspan="2"| [[Audi R10|R10]]
| align="left" rowspan="2"| {{flagicon|GER}} Audi Sport Team Joest
| style="background:#dfffdf;" | 5
| style="background:#dfffdf;" | 6
| style="background:#dfffdf;" | 4
| style="background:#dfffdf;" | 4
| style="background:#FFFFBF;" | 1
|-
| style="background:#DFDFDF;" | 2
| style="background:#DFDFDF;" | 2
| style="background:#DFDFDF;" | 2
| style="background:#ffdf9f;" | 3
| style="background:#dfffdf;" | 4
|-
! rowspan="3"| [[2010 Le Mans Endurance Series Season|2010]]
| align="left" rowspan="3"| {{flagicon|GER}} Audi
| rowspan="3"| [[Audi R15|R15]]
| align="left" rowspan="3"| {{flagicon|GER}} Audi Sport Team Joest
| style="background:#FFFFBF;" | 1
| style="background:#ffdf9f;" | 3
|
|
| style="background:#efcfff;"| Ret
|-
|
| style="background:#dfffdf;"| 5
|
|
| style="background:#ffdf9f;" | 3
|-
|
| style="background:#dfffdf;"| 12
|
|
|
|}

===World Endurance Championship===
{{see also|Audi R18}}

====2012====
In 2012, the FIA sanctioned a [[FIA World Endurance Championship|World Endurance Championship]] which would be organised by the ACO as a continuation of the ILMC. Audi competed won the first WEC race at Sebring and followed this up with a further three successive wins, including the [[2012 24 Hours of Le Mans]]. Audi scored a final 5th victory in the 2012 WEC in Bahrain and were able to win the inaugural WEC Manufacturers' Championship.

====2013====
As defending champions, Audi once again entered the [[Audi R18|Audi R18 e-tron quattro]] chassis into the [[2013 FIA World Endurance Championship season|2013 WEC]] and the team won the first five consecutive races, including the [[2013 24 Hours of Le Mans]]. The victory at Round 5, [[Circuit of the Americas]], was of particular significance as it marked the 100th win for Audi in Le Mans prototypes.<ref>{{cite web|url=https://www.audi-mediaservices.com/publish/ms/content/en/public/pressemitteilungen/2013/09/22/audi_celebrates_100th.html|archive-url=https://web.archive.org/web/20131025200201/https://www.audi-mediaservices.com/publish/ms/content/en/public/pressemitteilungen/2013/09/22/audi_celebrates_100th.html|url-status=usurped|archive-date=25 October 2013|title=Audi celebrates 100th LMP overall victory with Austin win|work=Audi MediaCenter|access-date=14 July 2015}}</ref> Audi secured their second consecutive WEC Manufacturers' Championship at Round 6 after taking second place and half points in the red-flagged Fuji race.<ref>{{cite news| url=http://www.autosport.com/news/report.php/id/110760 | title=Fuji WEC: Toyota gets victory as rain ends race | work=Autosport | date=20 October 2013}}</ref>

====2014====
For the 2014 season, Audi entered a redesigned and upgraded R18 e-tron quattro which featured a 2 [[Megajoule|MJ]] energy recovery system. As defending champions, Audi would once again face a challenge in [[Le Mans Prototype|LMP1]] from [[Toyota]], and additionally from [[Porsche]] who returned to endurance racing after a 16-year absence. The season-opening [[2014 6 Hours of Silverstone|6hrs of Silverstone]] was a disaster for Audi who saw both cars retire from the race, marking the first time that an Audi car has failed to score a podium in a [[FIA World Endurance Championship|World Endurance Championship]] race. The team won two races and finished second in the manufacturers' championship.

====2015====
Audi won the first two races of the season, but thereafter failed to win again, finishing second in the manufacturers' championship.

====2016====
For the third year in a row, Audi won two races and finished second in the manufacturers' championship. Audi had left WEC after the [[2016 FIA World Endurance Championship season|2016]] season.<ref>{{Cite web |title=Il était une fois Audi au Mans ... |url=https://franceracing.fr/world-endurance-championship/histoire-audi-le-mans/ |website=france racing |date=13 June 2017 }}</ref>

====Results====
{| class="wikitable" style="font-size: 85%; text-align:center"
|- valign="top"
! valign="middle"| Year
! valign="middle"| Manufacturer
! valign="middle"| Chassis
! [[2012 12 Hours of Sebring|SEB]]<br />{{flagicon|USA}}
! [[2012 6 Hours of Spa-Francorchamps|SPA]]<br />{{flagicon|BEL}}
! [[2012 24 Hours of Le Mans|LMS]]<br />{{flagicon|FRA}}
! [[2012 6 Hours of Silverstone|SIL]]<br />{{flagicon|GBR}}
! [[2012 6 Hours of São Paulo|SÃO]]<br />{{flagicon|BRA}}
! [[2012 6 Hours of Bahrain|BHR]]<br />{{flagicon|BHR}}
! [[2012 6 Hours of Fuji|FUJ]]<br />{{flagicon|JPN}}
! [[2012 6 Hours of Shanghai|SHA]]<br />{{flagicon|CHN}}
! valign="middle"| {{Tooltip|Total<br />points|Championship points listed first, cumulative points listed in parenthesis}}
! valign="middle"| {{abbr|Pos.|Position}}
|-
! [[2012 FIA World Endurance Championship season|2012]]
| align="left" | {{flagicon|DEU}} Audi
| [[Audi R18|R18 e-tron quattro]]
| style="background:#FFFFBF;" | '''1'''
| style="background:#FFFFBF;" | '''1'''
| style="background:#FFFFBF;" | '''1'''
| style="background:#FFFFBF;" | '''1'''
| style="background:#DFDFDF;" | 2
| style="background:#FFFFBF;" | '''1'''
| style="background:#DFDFDF;" | 2
| style="background:#DFDFDF;" | 2
| style="background:#FFFFBF;" | '''173 (209)'''
| style="background:#FFFFBF;" | '''1st'''
|}
{| class="wikitable" style="font-size: 85%; text-align:center"
|- valign="top"
! valign="middle"| Year
! valign="middle"| Manufacturer
! valign="middle"| Chassis
! [[2013 6 Hours of Silverstone|SIL]]<br />{{flagicon|GBR}}
! [[2013 6 Hours of Spa-Francorchamps|SPA]]<br />{{flagicon|BEL}}
! [[2013 24 Hours of Le Mans|LMS]]<br />{{flagicon|FRA}}
! [[2013 6 Hours of São Paulo|SÃO]]<br />{{flagicon|BRA}}
! [[2013 6 Hours of Circuit of the Americas|COA]]<br />{{flagicon|USA}}
! [[2013 6 Hours of Fuji|FUJ]]<br />{{flagicon|JPN}}
! [[2013 6 Hours of Shanghai|SHA]]<br />{{flagicon|CHN}}
! [[2013 6 Hours of Bahrain|BHR]]<br />{{flagicon|BHR}}
! valign="middle"| Total<br />points
! valign="middle"| {{abbr|Pos.|Position}}
|-
! [[2013 FIA World Endurance Championship season|2013]]
| align="left" | {{flagicon|DEU}} Audi
| | [[Audi R18|R18 e-tron quattro]]
| style="background:#FFFFBF;" | 1
| style="background:#FFFFBF;" | '''1'''
| style="background:#FFFFBF;" | '''1'''
| style="background:#FFFFBF;" | '''1'''
| style="background:#FFFFBF;" | '''1'''
| style="background:#DFDFDF;" | '''2'''
| style="background:#FFFFBF;" | '''1'''
| style="background:#DFDFDF;" | '''2'''
| style="background:#FFFFBF;" | '''207 (207)'''
| style="background:#FFFFBF;" | '''1st'''
|}
{| class="wikitable" style="font-size: 85%; text-align:center"
|- valign="top"
! valign="middle"| Year
! valign="middle"| Manufacturer
! valign="middle"| Chassis
! valign="middle"| Car
! [[2014 6 Hours of Silverstone|SIL]]<br />{{flagicon|GBR}}
! [[2014 6 Hours of Spa-Francorchamps|SPA]]<br />{{flagicon|BEL}}
! [[2014 24 Hours of Le Mans|LMS]]<br />{{flagicon|FRA}}
! [[2014 6 Hours of Circuit of the Americas|COA]]<br />{{flagicon|USA}}
! [[2014 6 Hours of Fuji|FUJ]]<br />{{flagicon|JPN}}
! [[2014 6 Hours of Shanghai|SHA]]<br />{{flagicon|CHN}}
! [[2014 6 Hours of Bahrain|BHR]]<br />{{flagicon|BHR}}
! [[2014 6 Hours of São Paulo|SÃO]]<br />{{flagicon|BRA}}
! valign="middle"| {{Tooltip|Total<br />points|Championship points listed first, cumulative points listed in parenthesis}}
! valign="middle"| {{abbr|Pos.|Position}}
|-
! rowspan="2"|[[2014 FIA World Endurance Championship season|2014]]
| align="left" rowspan="2"| {{flagicon|DEU}} Audi
! rowspan="2"| [[Audi R18|R18 e-tron quattro]]
| 1
| style="background:#efcfff;"| Ret
| style="background:#DFDFDF;"| 2
| style="background:#FFFFBF;"| 1
| style="background:#FFFFBF;"| 1
| style="background:#DFFFDF;"| 5
| style="background:#DFFFDF;"| 4
| style="background:#DFFFDF;"| 4
| style="background:#ffdf9f;"| 3
! rowspan="2"| 244
| style="background:#DFDFDF;" rowspan="3"| '''2nd'''
|-
| 2
| style="background:#efcfff;"| Ret
| style="background:#DFFFDF;"| 5
| style="background:#DFDFDF;"| 2
| style="background:#DFDFDF;"| 2
| style="background:#DFFFDF;"| 6
| style="background:#DFFFDF;"| 5
| style="background:#DFFFDF;"| 5
| style="background:#DFFFDF;"| 5
|}
{| class="wikitable" style="font-size: 85%; text-align:center"
|- valign="top"
! valign="middle"| Year
! valign="middle"| Manufacturer
! valign="middle"| Chassis
! [[2015 6 Hours of Silverstone|SIL]]<br />{{flagicon|GBR}}
! [[2015 6 Hours of Spa-Francorchamps|SPA]]<br />{{flagicon|BEL}}
! [[2015 24 Hours of Le Mans|LMS]]<br />{{flagicon|FRA}}
! [[2015 6 Hours of Nürburgring|NÜR]]<br />{{flagicon|DEU}}
! [[2015 6 Hours of Circuit of the Americas|COA]]<br />{{flagicon|USA}}
! [[2015 6 Hours of Fuji|FUJ]]<br />{{flagicon|JPN}}
! [[2015 6 Hours of Shanghai|SHA]]<br />{{flagicon|CHN}}
! [[2015 6 Hours of Bahrain|BHR]]<br />{{flagicon|BHR}}
! valign="middle"| {{Tooltip|Total<br />points|Championship points listed first, cumulative points listed in parenthesis}}
! valign="middle"| {{abbr|Pos.|Position}}
|-
! rowspan="2"|[[2015 FIA World Endurance Championship season|2015]]
| align="left" rowspan="2"| {{flagicon|DEU}} Audi
! rowspan="2"| [[Audi R18|R18 e-tron quattro]]
| style="background:#FFFFBF;"| 1
| style="background:#FFFFBF;"| 1
| style="background:#ffdf9f;"| 3
| style="background:#ffdf9f;"| 3
| style="background:#DFDFDF;"| 2
| style="background:#ffdf9f;"| 3
| style="background:#ffdf9f;"| 3
| style="background:#DFDFDF;"| 2
! rowspan="2"| 264
| style="background:#DFDFDF;" rowspan="3"| '''2nd'''
|-
| style="background:#DFFFDF;"| 5
| style="background:#DFFFDF;"| 5
| style="background:#DFFFDF;"| 4
| style="background:#DFFFDF;"| 4
| style="background:#ffdf9f;"| 3
| style="background:#DFFFDF;"| 4
| style="background:#DFFFDF;"| 4
| style="background:#DFFFDF;"| 6
|}
{| class="wikitable" style="font-size: 85%; text-align:center"
|- valign="top"
! valign="middle"| Year
! valign="middle"| Manufacturer
! valign="middle"| Chassis
! [[2016 6 Hours of Silverstone|SIL]]<br />{{flagicon|GBR}}
! [[2016 6 Hours of Spa-Francorchamps|SPA]]<br />{{flagicon|BEL}}
! [[2016 24 Hours of Le Mans|LMS]]<br />{{flagicon|FRA}}
! [[2016 6 Hours of Nürburgring|NÜR]]<br />{{flagicon|DEU}}
! [[2016 6 Hours of Mexico|MEX]]<br />{{flagicon|MEX}}
! [[2016 6 Hours of Circuit of the Americas|COA]]<br />{{flagicon|USA}}
! [[2016 6 Hours of Fuji|FUJ]]<br />{{flagicon|JPN}}
! [[2016 6 Hours of Shanghai|SHA]]<br />{{flagicon|CHN}}
! [[2016 6 Hours of Bahrain|BHR]]<br />{{flagicon|BHR}}
! valign="middle"| {{Tooltip|Total<br />points|Championship points listed first, cumulative points listed in parenthesis}}
! valign="middle"| {{abbr|Pos.|Position}}
|-
! rowspan="2"|[[2016 FIA World Endurance Championship season|2016]]
| align="left" rowspan="2"| {{flagicon|DEU}} Audi
! rowspan="2"| [[Audi R18|R18 e-tron quattro]]
| style="background:#efcfff;"| Ret
| style="background:#FFFFBF;"| 1
| style="background:#ffdf9f;"| 3
| style="background:#DFDFDF;"| 2
| style="background:#DFDFDF;"| 2
| style="background:#DFDFDF;"| 2
| style="background:#DFDFDF;"| '''2'''
| style="background:#DFFFDF;"| 5
| style="background:#FFFFBF;"| '''1'''
! rowspan="2"| 266
| style="background:#DFDFDF;" rowspan="3"| '''2nd'''
|-
| '''EX'''
| style="background:#ffdf9f;"| 3
| style="background:#DFFFDF;"| 4
| style="background:#ffdf9f;"| '''3'''
| style="background:#DFFFDF;"| '''5'''
| style="background:#DFFFDF;"| '''6'''
| style="background:#efcfff;"| Ret
| style="background:#DFFFDF;"| 6
| style="background:#DFDFDF;"| 2
|}

===Formula E===
{{main|Abt Sportsline}}
[[File:2018 Berlin E-Prix Abt Audi e-tron FE04 on track.jpg|thumb|Audi e-tron FE04]]
[[File:EFLT PueblaEPrix2021-2.jpg|thumb|Audi e-tron FE07]]
Audi provided factory support to [[Abt Sportsline]] in the [[FIA Formula E Championship]], The team competed under the title of '''Audi Sport Abt Formula E Team''' in the inaugural [[2014-15 Formula E season]].<ref>{{cite news| url=http://uk.reuters.com/article/uk-motor-racing-electric-idUKBRE9AE0QQ20131115 | archive-url=https://web.archive.org/web/20161120212452/http://uk.reuters.com/article/uk-motor-racing-electric-idUKBRE9AE0QQ20131115 | url-status=dead | archive-date=20 November 2016 | work=Reuters | first=Alan | last=Baldwin | title=Audi Sport ABT to enter Formula E series | date=15 November 2013}}</ref> On 13 February 2014 the team announced its driver line up as [[Daniel Abt]] and World Endurance Championship driver [[Lucas di Grassi]].<ref>{{cite web|url=http://www.fiaformulae.com/news/abt-reveal-drivers-line-up |title=Formula e - ABT Sportsline unveils Formula e driver line-up with Lucas di Grassi & Daniel Abt |access-date=13 February 2014 |archive-url=https://web.archive.org/web/20140221200407/http://www.fiaformulae.com/news/abt-reveal-drivers-line-up |archive-date=21 February 2014 }}</ref>

Audi had left Formula E after the [[2020-21 Formula E season]]. Audi continued to provide their powertrain to [[Envision Racing]] for the [[2021-22 Formula E season]]. Through the seven seasons in Formula E, Audi secured 14 victories, one Drivers' Champion with Lucas di Grassi and one Teams' Champion.

{| class="wikitable" style="font-size: 85%; text-align:center;"
|- valign="top"
!valign=middle| Year
!valign=middle| Chassis
!valign="middle"| Powertrain
!valign="middle"| Tyres
!valign="middle"| No.
!valign="middle"| Drivers
!style="width:26px;"|1
!style="width:26px;"|2
!style="width:26px;"|3
!style="width:26px;"|4
!style="width:26px;"|5
!style="width:26px;"|6
!style="width:26px;"|7
!style="width:26px;"|8
!style="width:26px;"|9
!style="width:26px;"|10
!style="width:26px;"|11
!style="width:26px;"|12
!style="width:26px;"|13
!style="width:26px;"|14
!style="width:26px;"|15
! valign="middle" | Points
! {{Tooltip|T.C.|Teams' Championship position}}
|-
! colspan="23" | [[Audi Sport]] Abt Formula E Team
|-
! rowspan=3| [[2014–15 Formula E season|2014–15]]
| rowspan=3| [[Spark Racing Technology|Spark]] [[Spark-Renault SRT_01E|SRT01-e]]
| rowspan=3| SRT01-e
| rowspan=3| {{Michelin}}
| 
|
| [[2014 Beijing ePrix|BEI]]
| [[2014 Putrajaya ePrix|PUT]]
| [[2014 Punta del Este ePrix|PDE]]
| [[2015 Buenos Aires ePrix|BUE]]
| [[2015 Miami ePrix|MIA]]
| [[2015 Long Beach ePrix|LBH]]
| [[2015 Monaco ePrix|MCO]]
| [[2015 Berlin ePrix|BER]]
| [[2015 Moscow ePrix|MSC]]
|colspan=2| [[2015 London ePrix|LDN]]
|
|
|
|
! rowspan="3" style="background:#FFDF9F;" | 165
!style="background:#FFDF9F;" rowspan=3| 3rd
|-
| 11
| align="left" | {{flagicon|BRA}} [[Lucas di Grassi]]
| style="background:#FFFFBF;"| 1
| style="background:#dfdfdf;"| 2
| style="background:#FFDF9F;"| 3
| style="background:#EFCFFF;"| Ret
| style="background:#DFFFDF;"| 9
| style="background:#FFDF9F;"| 3
| style="background:#dfdfdf;"| 2
| style="background:#000000; color:white;"| DSQ
| style="background:#DFDFDF;"| 2
| style="background:#DFFFDF;"| ''4''
| style="background:#DFFFDF;"| 6
|
|
|
|
|-
| 66
| align="left" | {{flagicon|GER}} [[Daniel Abt]]
| style="background:#DFFFDF;"| 10
| style="background:#DFFFDF;"| 10
| style="background:#CFCFFF;"| ''15''
| style="background:#CFCFFF;"| 13†
| style="background:#FFDF9F;"| 3
| style="background:#CFCFFF;"| '''15'''
| style="background:#EFCFFF;"| Ret
| style="background:#CFCFFF;"| 14
| style="background:#DFFFDF;"| 5
| style="background:#EFCFFF;"| Ret
| style="background:#CFCFFF;"| 11
|
|
|
|
|-
! colspan="23" | Abt [[Schaeffler]] Audi Sport
|-
! rowspan=3| [[2015–16 Formula E season|2015–16]]
| rowspan=3| [[Spark Racing Technology|Spark]] [[Spark-Renault SRT_01E|SRT01-e]]
| rowspan=3| ABT Schaeffler FE01
| rowspan=3| {{Michelin}}
| 
|
| [[2015 Beijing ePrix|BEI]]
| [[2015 Putrajaya ePrix|PUT]]
| [[2015 Punta del Este ePrix|PDE]]
| [[2016 Buenos Aires ePrix|BUE]]
| [[2016 Mexico City ePrix|MEX]]
| [[2016 Long Beach ePrix|LBH]]
| [[2016 Paris ePrix|PAR]]
| [[2016 Berlin ePrix|BER]]
|colspan=2| [[2016 London ePrix|LDN]]
|
|
|
|
|
! rowspan="3" style="background:#DFDFDF;" | 221
!style="background:#DFDFDF;" rowspan=3| 2nd
|-
| 11
| align="left" | {{flagicon|BRA}} [[Lucas di Grassi]]
|style="background:#dfdfdf;"| 2
|style="background:#FFFFBF;"| 1
|style="background:#DFDFDF;"| 2
|style="background:#FFDF9F;"| 3
|style="background:#000000; color:white;"| DSQ
|style="background:#FFFFBF;"| 1
|style="background:#FFFFBF;"| 1 
|style="background:#FFDF9F;"| 3 
|style="background:#DFFFDF;"| 4
|style="background:#EFCFFF;"| Ret
|
|
|
|
|
|-
| 66
| align="left" | {{flagicon|GER}} [[Daniel Abt]]
|style="background:#CFCFFF;"| 11
|style="background:#DFFFDF;"| 7
|style="background:#DFFFDF;"| 8
|style="background:#CFCFFF;"| 13
|style="background:#DFFFDF;"| 7
|style="background:#FFDF9F;"| 3
|style="background:#DFFFDF;"| 10 
|style="background:#DFDFDF;"| 2 
|style="background:#EFCFFF;"| Ret
|style="background:#DFDFDF;"| 2
|
|
|
|
|
|-
! rowspan=3| [[2016–17 Formula E season|2016–17]]
| rowspan=3| [[Spark Racing Technology|Spark]] [[Spark-Renault SRT_01E|SRT01-e]]
| rowspan=3| ABT Schaeffler FE02
| rowspan=3| {{Michelin}}
| 
|
| [[2016 Hong Kong ePrix|HKG]]
| [[2016 Marrakesh ePrix|MRK]]
| [[2017 Buenos Aires ePrix|BUE]]
| [[2017 Mexico City ePrix|MEX]]
| [[2017 Monaco ePrix|MCO]]
| [[2017 Paris ePrix|PAR]]
|colspan=2| [[2017 Berlin ePrix|BER]]
|colspan=2| [[2017 New York ePrix|NYC]]
|colspan=2| [[2017 Montreal ePrix|MTL]]
|
|
|
! rowspan="3" style="background:#DFDFDF;" | 248
!style="background:#DFDFDF;" rowspan=3| 2nd
|-
| 11
| align="left" | {{flagicon|BRA}} [[Lucas di Grassi]]
|style="background:#DFDFDF;"| 2
|style="background:#DFFFDF;"| 5
|style="background:#FFDF9F;"| '''3'''
|style="background:#FFFFBF;"| 1
|style="background:#DFDFDF;"| 2
|style="background:#EFCFFF;"| Ret
|style="background:#DFDFDF;"| '''2'''
|style="background:#FFDF9F;"| 3 
|style="background:#DFFFDF;"| 4
|style="background:#DFFFDF;"| 5
|style="background:#FFFFBF;"| '''1'''
|style="background:#DFFFDF;"| 7
|
|
|
|-
| 66
| align="left" | {{flagicon|GER}} [[Daniel Abt]]
|style="background:#EFCFFF;"| Ret
|style="background:#DFFFDF;"| 6
|style="background:#DFFFDF;"| 7
|style="background:#DFFFDF;"| 7
|style="background:#DFFFDF;"| 7
|style="background:#CFCFFF;"| 13
|style="background:#DFFFDF;"| 6
|style="background:#DFFFDF;"| 4
|style="background:#CFCFFF;"| 14
|style="background:#EFCFFF;"| ''Ret''
|style="background:#DFFFDF;"| 4
|style="background:#DFFFDF;"| 6
|
|
|
|-
! colspan="23" | Audi Sport Abt Schaeffler
|-
!rowspan=3| [[2017–18 Formula E season|2017–18]]
|rowspan=3| [[Spark Racing Technology|Spark]] [[Spark-Renault SRT_01E|SRT01-e]]
|rowspan=3| Audi e-tron FE04
|rowspan=3| {{Michelin}}
|
|
|colspan=2| [[2017 Hong Kong ePrix|HKG]]
| [[2018 Marrakesh ePrix|MRK]]
| [[2018 Santiago ePrix|SCL]]
| [[2018 Mexico City ePrix|MEX]]
| [[2018 Punta del Este ePrix|PDE]]
| [[2018 Rome ePrix|RME]]
| [[2018 Paris ePrix|PAR]]
| [[2018 Berlin ePrix|BER]]
| [[2018 Zürich ePrix|ZUR]]
|colspan=2| [[2018 New York City ePrix|NYC]]
|
|
|
! rowspan="3" style="background:#FFFFBF;" | 264
!style="background:#FFFFBF;" rowspan=3| 1st
|-
| 1
| align="left"| {{flagicon|BRA}} [[Lucas di Grassi]]
|style="background:#CFCFFF;"| 17
|style="background:#CFCFFF;"| ''14''
|style="background:#EFCFFF;"| Ret
|style="background:#EFCFFF;"| Ret
|style="background:#DFFFDF;"| ''9''
|style="background:#DFDFDF;"| 2
|style="background:#DFDFDF;"| 2
|style="background:#DFDFDF;"|'' 2''
|style="background:#DFDFDF;"| 2
|style="background:#FFFFBF;"| 1
|style="background:#FFFFBF;"| 1
|style="background:#DFDFDF;"| 2
|
|
|
|-
| 66
| align="left"| {{flagicon|DEU}} [[Daniel Abt]]
|style="background:#DFFFDF;"| ''5''
|style="background:#000000; color:white;"| DSQ
|style="background:#DFFFDF;"| 10
|style="background:#EFCFFF;"| Ret
|style="background:#FFFFBF;"| 1
|style="background:#CFCFFF;"| 14
|style="background:#DFFFDF;"|''4''
|style="background:#DFFFDF;"| 7
|style="background:#FFFFBF;"| '''''1'''''
|style="background:#CFCFFF;"| 13
|style="background:#DFDFDF;"| ''2''
|style="background:#FFDF9F;"| ''3''
|
|
|
|-
!rowspan=3| [[2018–19 Formula E season|2018–19]]
|rowspan=3| [[Spark Racing Technology|Spark]] [[Spark SRT05e|SRT05e]]
|rowspan=3| Audi e-tron FE05
|rowspan=3| {{Michelin}}
|
|
| [[2018 Ad Diriyah ePrix|ADR]]
| [[2019 Marrakesh ePrix|MRK]]
| [[2019 Santiago ePrix|SCL]]
| [[2019 Mexico City ePrix|MEX]]
| [[2019 Hong Kong ePrix|HKG]]
| [[2019 Sanya ePrix|SYX]]
| [[2019 Rome ePrix|RME]]
| [[2019 Paris ePrix|PAR]]
| [[2019 Monaco ePrix|MCO]]
| [[2019 Berlin ePrix|BER]]
| [[2019 Bern ePrix|BRN]]
|colspan=2| [[2019 New York City ePrix|NYC]]
|
|
! rowspan="3" style="background:#DFDFDF;" | 203
!style="background:#DFDFDF;" rowspan=3| 2nd
|-
| 11
| align="left"| {{flagicon|BRA}} [[Lucas di Grassi]]
| style="background:#DFFFDF;"| 9
| style="background:#DFFFDF;"| ''7''
| style="background:#CFCFFF;"| 12
| style="background:#FFFFBF;"| 1
| style="background:#DFDFDF;"| 2
| style="background:#CFCFFF;"| 15†
| style="background:#DFFFDF;"| 7
| style="background:#DFFFDF;"| 4
| style="background:#EFCFFF;"| Ret
| style="background:#FFFFBF;"| ''1''
| style="background:#DFFFDF;"| 9
| style="background:#DFFFDF;"| 5
| style="background:#CFCFFF;"| 18†
|
|
|-
| 66
| align="left"| {{flagicon|DEU}} [[Daniel Abt]]
| style="background:#DFFFDF;"| 8
| style="background:#DFFFDF;"| 10
| style="background:#FFDF9F;"| 3
| style="background:#DFFFDF;"| 10
| style="background:#DFFFDF;"| 4
| style="background:#DFFFDF;"| 5
| style="background:#CFCFFF;"| 18†
| style="background:#FFDF9F;"| 3
| style="background:#CFCFFF;"| 15
| style="background:#DFFFDF;"| 6
| style="background:#DFFFDF;"| 6
| style="background:#DFFFDF;"| ''6''
| style="background:#DFFFDF;"| ''5''
|
|
|-
! rowspan="4" | [[2019–20 Formula E season|2019–20]]
| rowspan="4" | [[Spark Racing Technology|Spark]] [[Spark SRT05e|SRT05e]]
| rowspan="4" | Audi e-tron FE06
| rowspan="4" | {{Michelin}}
|
|
|colspan=2| [[2019 Ad Diriyah ePrix|DIR]]
|[[2020 Santiago ePrix|SCL]]
|[[2020 Mexico City ePrix|MEX]]
|[[2020 Marrakesh ePrix|MRK]]
| colspan="2" |[[Berlin ePrix|BER]]
| colspan="2" |[[Berlin ePrix|BER]]
| colspan="2" |[[Berlin ePrix|BER]]
|
|
|
|
! rowspan="4" | 114
! rowspan="4" | 6th
|-
| 11
| align="left"| {{flagicon|BRA}} [[Lucas di Grassi]]
| style="background:#CFCFFF;"| 13
| style="background:#DFDFDF;"| 2
| style="background:#DFFFDF;"| 7
| style="background:#DFFFDF;"| 6
| style="background:#DFFFDF;"| 7
| style="background:#DFFFDF;"| 8
| style="background:#FFDF9F;"| 3
| style="background:#DFFFDF;"| 8
| style="background:#DFFFDF;"| 6
| style="background:#CFCFFF;" |21
| style="background:#DFFFDF;" |6
|
|
|
|
|-
|rowspan="2"| 66
| align="left"| {{flagicon|DEU}} [[Daniel Abt]]
| style="background:#EFCFFF;"| Ret
| style="background:#DFFFDF;"| 6
| style="background:#CFCFFF;"| 14
| style="background:#EFCFFF;"| Ret
| style="background:#CFCFFF;"| 14
| 
| 
| 
| 
|
|
|
|
|
|
|-
| align="left"| {{flagicon|DEU}} [[René Rast]]
| 
| 
| 
| 
| 
| style="background:#DFFFDF;"| 10
| style="background:#CFCFFF;"| 13
| style="background:#EFCFFF;"| Ret
| style="background:#CFCFFF;"| 16
| style="background:#FFDF9F;" |3<sup>G</sup>
| style="background:#DFFFDF;" |4
|
|
|
|
|-
!rowspan=3| [[2020–21 Formula E season|2020–21]]
|rowspan=3| [[Spark Racing Technology|Spark]] [[Spark SRT05e|SRT05e]]
|rowspan=3| Audi e-tron FE07
|rowspan=3| {{Michelin}}
|
|
|colspan=2| [[2021 Diriyah ePrix|DIR]]
|colspan=2| [[2021 Rome ePrix|RME]]
|colspan=2| [[2021 Valencia ePrix|VLC]]
| [[2021 Monaco ePrix|MCO]]
|colspan=2| [[2021 Puebla ePrix|PUE]]
|colspan=2| [[2021 New York City ePrix|NYC]]
|colspan=2| [[2021 London ePrix|LDN]]
| [[2021 Berlin ePrix|BER]]
| [[2021 Berlin ePrix|BER]]
! rowspan="3" | 165
! rowspan="3" | 4th
|-
| 11
| align="left"| {{flagicon|BRA}} [[Lucas di Grassi]]
| style="background:#DFFFDF;"| 9
| style="background:#DFFFDF;"| 8
| style="background:#EFCFFF;"| Ret
| style="background:#EFCFFF;"| Ret
| style="background:#DFFFDF;"| 7
| style="background:#DFFFDF;"| 10
| style="background:#DFFFDF;"| 10
| style="background:#FFFFBF;"| 1
| style="background:#CFCFFF;"| 18
| style="background:#FFDF9F;"| 3
| style="background:#CFCFFF;"| 14
| style="background:#DFFFDF;"| 6
| style="background:#000000; color:white;"| DSQ
| style="background:#FFFFBF;"| 1
| style="background:#CFCFFF;"| 20
|-
| 33
| align="left"| {{flagicon|DEU}} [[René Rast]]
| style="background:#DFFFDF;"| ''4''
| style="background:#CFCFFF;"| 17
| style="background:#DFFFDF;"| 6
| style="background:#EFCFFF;"| Ret
| style="background:#DFFFDF;"| 5
| style="background:#DFFFDF;"| 6
| style="background:#EFCFFF;"| Ret
| style="background:#DFDFDF;"| ''2''
| style="background:#DFFFDF;"| ''10''
| style="background:#DFFFDF;"| 10
| style="background:#CFCFFF;"| 20
| style="background:#DFFFDF;"| ''5''
| style="background:#EFCFFF;"| Ret
| style="background:#DFFFDF;"| ''9''
| style="background:#DFFFDF;"| ''9''
|-
|}

===Formula One===
{{main|Audi in Formula One}}
Audi has been linked to [[Formula One]] in recent years but has always resisted due to the company's opinion that it is not relevant to road cars, but hybrid power unit technology has been adopted into the sport, swaying the company's view and encouraging research into the program by former [[Scuderia Ferrari|Ferrari]] team principal [[Stefano Domenicali]].

Audi announced in August 2022 that it would enter the Championship as an engine manufacturer in {{F1|2026}}.<ref>{{Cite web |title=Audi to join Formula 1 from 2026 {{!}} Formula 1® |url=https://www.formula1.com/en/latest/article.breaking-audi-to-join-formula-1-from-2026.yr9pFVd5nSQBbZ7EZZDLJ.html |access-date=26 August 2022 |website=www.formula1.com |language=en}}</ref> In October, Audi confirmed its partnership with [[Sauber Motorsport]] for the year 2026, acquiring a stake in the company for the German brand to enter the competition by renaming the team and supplying engines.<ref>{{Cite web |title=Audi selects Sauber as strategic partner for Formula 1 entry |url=https://www.audi-mediacenter.com:443/en/press-releases/audi-selects-sauber-as-strategic-partner-for-formula-1-entry-14981 |access-date=27 October 2022 |website=Audi MediaCenter |language=en}}</ref><ref>{{Cite web |title=Sauber to become Audi works F1 team from 2026 {{!}} Formula 1® |url=https://www.formula1.com/en/latest/article.breaking-sauber-to-become-audi-works-f1-team-from-2026.6EMJQ2LlvshgpCXdCR9xJl.html |access-date=27 October 2022 |website=www.formula1.com |language=en}}</ref>

On 26 April 2024, Sauber announced they had signed [[Nico Hülkenberg]] for {{F1|2025}} onwards on a multi-year contract, confirming him as their first driver in Formula One.<ref>{{Cite web |title=Nico Hulkenberg confirmed as first Audi F1 driver after move from Haas to Sauber for 2025 confirmed |url=https://www.skysports.com/f1/news/12433/13123183/nico-hulkenberg-confirmed-as-first-audi-f1-driver-after-move-from-haas-to-sauber-for-2025-confirmed |access-date=2024-04-26 |website=Sky Sports |language=en}}</ref> Six months later, they confirmed that his teammate would be rookie [[Gabriel Bortoleto]], the two replacing outgoing drivers [[Valtteri Bottas]] and [[Zhou Guanyu]].<ref>{{Cite web|title=Kick Sauber confirm rookie Bortoleto as second driver for 2025|url=https://www.formula1.com/en/latest/article/breaking-kick-sauber-confirm-rookie-bortoleto-as-second-driver-for-2025.2EL5ciR1wh3baHcobZqGl9 |date=6 November 2024 |language=en}}</ref>

===Current factory drivers===
{{columns-list|colwidth=15em|* {{flagicon|SWI}} [[Ricardo Feller]]
* {{flagicon|GER}} [[Christopher Haase]]
* {{flagicon|AUT}} Max Hofer
* {{flagicon|BEL}} [[Gilles Magnus]]
* {{flagicon|GER}} [[Frank Stippler]]
* {{flagicon|BEL}} [[Frédéric Vervisch]]
* {{flagicon|GER}} [[Markus Winkelhock]]}}

<ref>{{Cite web |title=Audi präsentiert Fahrerkader für 2023: Wo ist Kelvin van der Linde? |url=https://www.motorsport-total.com/dtm/news/audi-praesentiert-fahrerkader-fuer-2023-wo-ist-kelvin-van-der-linde-23022103 |access-date=21 February 2023 |website=Motorsport-Total.com |language=de}}</ref>

=== Racecars ===
{| class="wikitable"
!Year
!Car
!Image
!Category
|-
|1979
|[[Audi 80]]
|
|[[Group 4 (motorsport)|Group 4]]
|-
| rowspan="2" |1981
|[[Audi Coupe (B2)]]
|[[File:Audi Coupé B2 1.jpg|frameless]]
|[[Group 2 (motorsport)|Group 2]]
|-
|[[Audi Quattro]]
|
|[[Group 4 (motorsport)|Group 4]]
|-
| rowspan="3" |1983
|[[Audi Quattro A1]]
|
|[[Group B]]
|-
|[[Audi 80|Audi 80 Quattro A2]]
|
|[[Group B]]
|-
|[[Audi Quattro A2]]
|[[File:Portugal 84 Audi Quattro A2.jpg|frameless]]
|[[Group B]]
|-
|1984
|[[Audi Sport Quattro S1]]
|[[File:2006FOS 1985AudiQuattroS1PikesPeak.jpg|frameless]]
|[[Group B]]
|-
|1985
|[[Audi Sport Quattro E2]]
|[[File:Audi S1 Pikes Peak.jpg|frameless]]
|[[Group B]]
|-
|1986
|[[Audi Quattro#Sport Quattro RS 002|Audi Sport Quattro RS 002]]
|[[File:Quattrors002grs.png|frameless]]
|[[Group B#Group S|Group S]]
|-
| rowspan="2" |1987
|[[Audi 200 Quattro]]
|
|[[Group A]]
|-
|[[Audi Coupé (B2)|Audi Coupé Quattro]]
|
|[[Group A]]
|-
|1988
|[[Audi 200 Quattro]]
|[[File:1989 Audi 200 Quattro Trans Am.JPG|frameless]]
|[[Trans-Am Series|Trans-Am]]
|-
|1989
|[[Audi 80|Audi 90 Quattro]]
|[[File:1989AudiQuattroIMSAGTO.jpg|frameless]]
|[[IMSA GT classes|IMSA GTO]]
|-
| rowspan="2" |1999
|[[Audi R8C]]
|[[File:Audi Sport Team Joest's Audi R8C - DNF Le Mans 1999 - at the 6 Hours of Silverstone 2011.jpg|frameless]]
|[[Le Mans Prototype|LMGTP]]
|-
|[[Audi R8R]]
|[[File:1999AudiR8R.jpg|frameless]]
|[[Le Mans Prototype|LMP900]]
|-
|2000
|[[Audi R8 (LMP)|Audi R8]]
|[[File:2000 Audi R8 LMP1 Front.jpg|frameless]]
|[[Le Mans Prototype|LMP900]]
[[Le Mans Prototype|LMP1]]
|-
|2004
|[[Audi A4 DTM|Audi A4 DTM R11]]
|[[File:Audi A4 DTM.jpg|frameless]]
|[[Deutsche Tourenwagen Masters|DTM]]
|-
|2005
|[[Audi A4 DTM|Audi A4 DTM R12]]
|[[File:2005 DTM Zandvoort (16566809783).jpg|frameless]]
|[[Deutsche Tourenwagen Masters|DTM]]
|-
| rowspan="2" |2006
|[[Audi A4 DTM|Audi A4 DTM R12 plus]]
|[[File:Tom Kristensen 2006 DTM.jpg|frameless]]
|[[Deutsche Tourenwagen Masters|DTM]]
|-
|[[Audi R10 TDI]]
|[[File:Neckarsulm-AudiForum-Audi-R10-TDI.jpg|frameless]]
|[[Le Mans Prototype|LMP1]]
|-
|2007
|[[Audi A4 DTM|Audi A4 DTM R13]]
|[[File:Mattias Ekström 2007 DTM.jpg|frameless]]
|[[Deutsche Tourenwagen Masters|DTM]]
|-
|2008
|[[Audi A4 DTM|Audi A4 DTM R14]]
|[[File:DTM Audi Kristensen amk.jpg|frameless]]
|[[Deutsche Tourenwagen Masters|DTM]]
|-
| rowspan="3" |2009
|[[Audi A4 DTM|Audi A4 DTM R14 plus]]
|[[File:DTM Audi A4 Ekstroem09 2 amk.jpg|frameless]]
|[[Deutsche Tourenwagen Masters|DTM]]
|-
|[[Audi R8 (Type 42)#R8 LMS (2009–2012)|Audi R8 LMS]]
|[[File:ZENT Audi R8 LMS 2012 Super GT Sugo free practice.jpg|frameless]]
|[[Group GT3]]
|-
|[[Audi R15|Audi R15 TDI]]
|[[File:Audi R15 TDI (Audi Sverige).jpg|frameless]]
|[[Le Mans Prototype|LMP1]]
|-
|2010
|[[Audi R15#R15 TDI Plus (2010)|Audi R15 TDI Plus]]
|[[File:Audi R15 at Sebring 2011.tif|frameless]]
|[[Le Mans Prototype|LMP1]]
|-
| rowspan="2" |2011
|[[Audi A4]]
|[[File:Will bratt car brandshatchgp2012.JPG|frameless]]
|[[Next Generation Touring Car|NGTC]]
|-
|[[Audi R18|Audi R18 TDI]]
|[[File:Audi R18 at 1000km of Spa 2011.JPG|frameless]]
|[[Le Mans Prototype|LMP1]]
|-
| rowspan="3" |2012
|[[Audi 5 Series DTM|Audi A5 DTM R17]]
|[[File:DTM Brands Hatch 2012 (7230354336).jpg|frameless]]
|[[Deutsche Tourenwagen Masters|DTM]]
|-
|[[Audi R18|Audi R18 Ultra]]
|[[File:Goodwood edited-151 (53862230302).jpg|frameless]]
|[[Le Mans Prototype|LMP1]]
|-
|[[Audi R18|Audi R18 e-Tron quattro]]
|[[File:Audi R18 e-tron quattro no1 top view 2012 WEC Fuji.jpg|frameless]]
|[[Le Mans Prototype|LMP1]]
|-
|2013
|[[Audi 5 Series DTM|Audi RS5 DTM R17]]
|[[File:Audi RS5 DTM (R17) of Team Phoenix (10074901546).jpg|frameless]]
|[[Deutsche Tourenwagen Masters|DTM]]
|-
| rowspan="4" |2014
|[[Audi R18|Audi R18 e-Tron quattro]]
|[[File:24h Le Mans 2014 (16478082298).jpg|frameless]]
|[[Le Mans Prototype|LMP1]]
|-
|[[Audi 5 Series DTM|Audi RS5 DTM RC3]]
|[[File:2014 DTM HockenheimringII Jamie Green by 2eight 8SC3270.jpg|frameless]]
|[[Deutsche Tourenwagen Masters|DTM]]
|-
|[[Audi S1|Audi S1 EKS RX quattro]]
|[[File:118363 Tidemand04FIN14cm190 (14340687240).jpg|frameless]]
|[[Rallycross]]
|-
|[[Audi A3|Audi S3 Saloon]]
|[[File:Ant Whorton-Eales - 2017 BTCC Knockhill (Sunday, R2).jpg|frameless]]
|[[Next Generation Touring Car|NGTC]]
|-
|2015
|[[Audi R8 (Type 4S)#R8 LMS (GT3)|Audi R8 LMS]]
|[[File:Vervischrossi.jpg|frameless]]
|[[Group GT3]]
|-
|2016
|[[Audi R18|Audi R18 e-Tron quattro]]
|[[File:Audi R18 2016 (11).jpg|frameless]]
|[[Le Mans Prototype|LMP1]]
|-
| rowspan="3" |2017
|[[Spark-Renault SRT 01E|Audi e-tron FE04]]
|[[File:2018 Berlin E-Prix Abt Audi e-tron FE04 on track.jpg|frameless]]
|[[Formula E]]
|-
|[[Audi R8 (Type 4S)#R8 LMS GT4|Audi R8 LMS GT4]]
|[[File:Racing One Audi R8 LMS GT4.jpg|frameless]]
|[[SRO GT4]]
|-
|[[Audi RS 3 LMS TCR]]
|[[File:24H Series 2023 Spa Nr. 121 (2).jpg|frameless]]
|[[TCR Touring Car|TCR]]
|-
|2018
|[[Spark SRT05e|Audi e-tron FE05]]
|[[File:Audi di Grassi Marrakesch 2019.jpg|frameless]]
|[[Formula E]]
|-
| rowspan="3" |2019
|[[Spark SRT05e|Audi e-tron FE06]]
|[[File:Audi e-tron FE06 IAA 2019.jpg|frameless]]
|[[Formula E]]
|-
|[[Audi R8 (Type 4S)#R8 LMS (GT2)|Audi R8 LMS GT2]]
|[[File:GT2 European Series 2022 Spielberg Nr. 81.jpg|frameless]]
|[[SRO GT2]]
|-
|[[Audi RS5 Turbo DTM]]
|[[File:Rene Rast 2019 DTM Hockenheim (May) FP2.jpg|frameless]]
|[[Super GT|GT500]]
|-
|2020
|[[Spark SRT05e|Audi e-tron FE07]]
|[[File:EFLT PueblaEPrix2021-2.jpg|frameless]]
|[[Formula E]]
|-
| rowspan="2" |2021
|[[Audi A1|Audi A1 SSM R4]]
|[[File:Croatia Rally 2021 - Enrico Windisch.jpg|frameless]]
|[[Group R|Group R4]]
|-
|[[Audi RS 3 LMS TCR#Audi RS 3 LMS TCR (2021)|Audi RS 3 LMS TCR (21)]]
|[[File:Audi-RS-3-LMS-FIA-WTCR-2021.jpg|frameless]]
|[[TCR Touring Car|TCR]]
|-
|2022
|[[Audi RS Q e-tron]]
|[[File:Exposition Paris-Dakar-01.jpg|frameless]]
|[[Group T1|Group T1.U]]
|}

==Marketing==

===Branding===
[[File:Audi Logo.svg|thumb|right|The logo used by Audi, 1995–2009]]<!-- Please don't change it to 1985-2009, I found this from Logopedia. -->
[[File:Audi logo detail.svg|thumb|right|The logo used by Audi, 2009–2016]]
[[File:Typeface sample Audi Sans.png|thumb|right|The typeface Audi Sans (used 1997–2009)]]
[[File:Typeface sample Audi Type.png|thumb|right|The typeface Audi Type (used since 2009)]]
The Audi emblem is four overlapping rings that represent the four [[marque]]s of Auto Union. The Audi emblem symbolises the amalgamation of Audi with DKW, Horch and Wanderer: the first ring from the left represents Audi, the second represents DKW, third is Horch, and the fourth and last ring Wanderer.<ref>{{cite web| url= http://www.carlogo.info/audi-audi-logo_blog-bid-29.htm| title= Audi Logo| author= Car Logo| access-date= 10 September 2007| archive-url= https://web.archive.org/web/20070930100058/http://www.carlogo.info/audi-audi-logo_blog-bid-29.htm| archive-date= 30 September 2007 | url-status= usurped| df= dmy-all}}</ref><ref>{{cite web|url=http://www.seriouswheels.com/art-four-rings-1.htm |title=History of the Four Rings-Part 1-Audi Auto Union |publisher=Seriouswheels.com |access-date=27 April 2009}}</ref> The design is popularly believed to have been the idea of [[Klaus von Oertzen]], the director of sales at [[Wanderer (car)|Wanderer]]—when [[Berlin]] was chosen as the host city for the [[1936 Summer Olympics]] and that a form of the Olympic logo symbolized the newly established Auto Union's desire to succeed.<ref>{{cite book|last1=Harris|first1=Paul|title=Audi: Sutton's Photographic History of Transport|date=25 May 1999|publisher=Sutton Publishing|isbn=978-0750919258|page=84}}</ref> Somewhat ironically, the [[International Olympic Committee]] later sued Audi in the International Trademark Court in 1995, where they lost.<ref>{{cite web|url=http://www.autoevolution.com/news/audi-reveals-updated-logo-10315.html |title=Audi Reveals Updated Logo |access-date=27 August 2009 |first=Alina|last=Dumitrache |publisher=autoevolution.com|date=27 August 2009 }}</ref>

The original "Audi" script, with the distinctive slanted tails on the "A" and "d" was created for the historic Audi company in 1920 by the famous graphic designer [[Lucian Bernhard]], and was resurrected when Volkswagen revived the brand in 1965. Following the demise of NSU in 1977, less prominence was given to the four rings, in preference to the "Audi" script encased within a black (later red) ellipse, and was commonly displayed next to the Volkswagen roundel when the two brands shared a dealer network under the '''V.A.G''' banner. The ellipse (known as the Audi Oval) was phased out after 1994, when Audi formed its own independent dealer network, and prominence was given back to the four rings—at the same time Audi Sans (a derivative of [[Univers]]) was adopted as the font for all marketing materials, corporate communications and was also used in the vehicles themselves.

As part of Audi's centennial celebration in 2009, the company updated the logo, changing the [[font]] to left-aligned Audi Type, and altering the shading for the overlapping rings.<ref>{{cite web|url=http://wot.motortrend.com/6546262/marketing/audi-unveils-updated-logo-following-centennial-celebration/index.html |title=Audi Unveils Updated Logo Following Centennial Celebration |publisher=Wot.motortrend.com |access-date=2 August 2010| archive-url= https://web.archive.org/web/20100809114134/http://wot.motortrend.com/6546262/marketing/audi-unveils-updated-logo-following-centennial-celebration/index.html| archive-date= 9 August 2010 |url-status = live}}</ref> The revised logo was designed by Rayan Abdullah.<ref>{{cite web |url=http://www.mosul-network.org/index.php?do=article&id=18707 |title=mosul-network.org |publisher=mosul-network.org |date=20 January 2011 |access-date=18 November 2011 |archive-url=https://web.archive.org/web/20110727095044/http://www.mosul-network.org/index.php?do=article&id=18707 |archive-date=27 July 2011 }}</ref>

Audi developed a Corporate Sound concept, with Audi Sound Studio designed for producing the Corporate Sound.<ref>{{cite web|url=http://audio-branding-academy.org/aba/congress/2k10/program-2010/audi-corporate-sound/|title=Audi Corporate Sound|access-date=14 July 2015}}</ref> The Corporate Sound project began with sound agency Klangerfinder GmbH & Co KG and s12 GmbH. Audio samples were created in Klangerfinder's sound studio in Stuttgart, becoming part of Audi Sound Studio collection. Other Audi Sound Studio components include The Brand Music Pool, The Brand Voice.<ref>{{cite web|url=https://www.audi-mediaservices.com/publish/ms/content/en/public/pressemitteilungen/2010/08/23/luxurious_sound_from.standard.gid-oeffentlichkeit.html|archive-url=https://web.archive.org/web/20130525193935/https://www.audi-mediaservices.com/publish/ms/content/en/public/pressemitteilungen/2010/08/23/luxurious_sound_from.standard.gid-oeffentlichkeit.html|url-status=usurped|archive-date=25 May 2013|title=Audi MediaCenter|access-date=14 July 2015}}</ref> Audi also developed Sound Branding Toolkit including certain instruments, sound themes, rhythm and car sounds which all are supposed to reflect the AUDI sound character.<ref>{{cite web|url=http://soundbrandingblog.com/2010/05/07/benchmark-case-new-audi-sound-branding/|title=Benchmark case: new AUDI Sound Branding|work=Sound Branding Blog|access-date=14 July 2015|date=7 May 2010}}</ref>

Audi started using a beating heart sound trademark beginning in 1996. An updated heartbeat sound logo, developed by agencies KLANGERFINDER GmbH & Co KG of Stuttgart and S12 GmbH of Munich, was first used in 2010 in an [[Audi A8]] commercial with the slogan ''The Art of Progress''.<ref>{{cite web|url=http://audiusanews.com/newsrelease.do;jsessionid=6B7C3D245D0FFFC5A8563D0862FE4948?&id=1865&allImage=1&teaser=new-audi-heartbeat&mid=19|title=The new Audi heartbeat |publisher=Audi of America|date=9 July 2010}}</ref><ref>{{cite web|url=http://posterous.com/getfile/files.posterous.com/carros/WmX9Ft92s9yydQy7TX9YDKACypSGLlNnSGbucb0f6XxPiXZyFQD7m1b3yi5h/Audi_Corporate_Sound.pdf |archive-url=https://ghostarchive.org/archive/20221009/http://posterous.com/getfile/files.posterous.com/carros/WmX9Ft92s9yydQy7TX9YDKACypSGLlNnSGbucb0f6XxPiXZyFQD7m1b3yi5h/Audi_Corporate_Sound.pdf |archive-date=9 October 2022 |url-status=live|title=Good night, Posterous|access-date=14 July 2015}}</ref>

====Slogans====
Audi's corporate [[tagline]] is {{lang|de|Vorsprung durch Technik}} {{IPA|de|ˈfoːɐ̯ˌʃpʁʊŋ dʊʁç ˈtɛçnɪk|}}, meaning 'Progress through Technology'.<ref>{{Cite journal | title = Eco-Culture | journal=Audi Magazine | issue = 3/08 | page = 19}}</ref> The German-language tagline is used in many European countries, including the United Kingdom (but not in Italy, where {{lang|it|All'avanguardia della tecnica}} is used), and in other markets, such as Latin America, Oceania, Africa and parts of Asia including Japan. Originally, the American tagline was ''Innovation through technology'', but in Canada ''Vorsprung durch Technik'' was used. Since 2007, Audi has used the slogan ''Truth in Engineering'' in the U.S.<ref>Lavrinc, Damon. [http://www.autoblog.com/2008/04/08/audi-planning-tt-and-r8-lightweight-sport-models/ Audi planning TT and R8 lightweight "Sport" models]. ''[[Autoblog.com|Autoblog]]''. Retrieved 24 April 2010.</ref> However, since the [[Volkswagen emissions violations|Audi emissions testing scandal]] came to light in September 2015, this slogan was lambasted for being discordant with reality.<ref>{{Cite web|title = Audi's 'Truth in Engineering' ads come back to bite amid probe| work=Automotive News |date = 21 September 2015|url = http://www.autonews.com/article/20150921/RETAIL03/309219887/audis-truth-in-engineering-ads-come-back-to-bite-amid-probe|access-date = 3 October 2015}}</ref> In fact, just hours after disgraced Volkswagen CEO [[Martin Winterkorn]] admitted to cheating on emissions data, an advertisement during the 2015 Primetime Emmy Awards promoted Audi's latest advances in low emissions technology with Kermit the Frog stating, "It's not that easy being green."<ref>{{Cite news|title = Audi Airs Mistimed 'Truth in Engineering' Ads|url = https://www.bloomberg.com/news/articles/2015-09-21/audi-truth-in-engineering-ads-come-back-to-bite-amid-probe|publisher = Bloomberg L.P.|access-date = 3 October 2015|first = Alex|last = Webb|newspaper = Bloomberg.com|date = 21 September 2015}}</ref>

''Vorsprung durch Technik'' was first used in English-language advertising after Sir John Hegarty of the [[Bartle Bogle Hegarty]] advertising agency visited the Audi factory in 1982.<ref name="guardian-rice-oxley">{{cite news|url=https://www.theguardian.com/world/video/2012/sep/18/vorsprung-durch-technik-video|title=Vorsprung durch Technik: how a catchphrase was coined – video|work=The Guardian|date=18 September 2012|access-date=16 May 2013|first1=Mark|last1=Rice-Oxley|first2=Laurence|last2=Topham|first3=Ole|last3=Alsaker}}</ref> In the original British television commercials, the phrase was voiced by [[Geoffrey Palmer (actor)|Geoffrey Palmer]].<ref name="guardian-rice-oxley"/> After its repeated use in advertising campaigns, the phrase found its way into popular culture, including the British comedy ''[[Only Fools and Horses]]'', the [[U2]] song "[[Zooropa (song)|Zooropa]]"<ref>{{cite web| url = http://www.u2.com/music/lyrics.php?song=91&list=z| title = Official U2 Website – Zooropa Lyrics}}</ref> and the ''[[Blur (Blur album)|Blur]]'' song "[[Parklife (song)|Parklife]]". Similar-sounding phrases have also been used, including as the punchline for a joke in the movie ''[[Lock, Stock and Two Smoking Barrels]]'' and in the British TV series ''[[Peep Show (British TV series)|Peep Show]]''.

====Typography====
Audi Sans (based on [[Univers]] Extended) was originally created in 1997 by Ole Schäfer for [[MetaDesign]]. MetaDesign was later commissioned for a new corporate typeface called Audi Type, designed by Paul van der Laan and Pieter van Rosmalen of [[Bold Monday]]. The font began to appear in Audi's 2009 products and marketing materials.<ref>{{cite web|url=http://www.boldmonday.com/en/audi |title=Bold Monday: Audi Type |publisher=boldmonday.com |access-date=6 October 2010| archive-url= https://web.archive.org/web/20100901002038/http://www.boldmonday.com/en/audi| archive-date= 1 September 2010 |url-status = live}}</ref>

===Sponsorships===
[[File:Allianz arena at night Richard Bartz.jpg|thumb|left|Audi sponsors [[Bundesliga]] club [[FC Bayern Munich|Bayern Munich]]]]
Audi is a strong partner of different kinds of sports. In [[association football|football]], long partnerships exist between Audi and domestic clubs including [[FC Bayern Munich|Bayern Munich]], [[Hamburger SV]], [[1. FC Nürnberg]], [[Hertha BSC]], and [[Borussia Mönchengladbach]] and international clubs including [[Chelsea F.C.|Chelsea]], [[Real Madrid CF|Real Madrid]], [[FC Barcelona]], [[A.C. Milan]], [[AFC Ajax]] and [[Perspolis F.C.|Perspolis]]. Audi also sponsors winter sports: The Audi FIS Alpine Ski World Cup is named after the company. Additionally, Audi supports the [[German Ski Association]] (DSV) as well as the alpine skiing national teams of Switzerland, Sweden, Finland, France, Liechtenstein, Italy, Austria and the U.S. For almost two decades, Audi fosters golf sport: for example with the Audi quattro Cup and the HypoVereinsbank Ladies German Open presented by Audi. In sailing, Audi is engaged in the Medcup regatta and supports the team [[Luna Rossa Challenge|Luna Rossa]] during the Louis Vuitton Pacific Series and also is the primary sponsor of the Melges 20 sailboat. Further, Audi sponsors the regional teams [[ERC Ingolstadt]] (hockey) and [[FC Ingolstadt 04]] (soccer).<ref>{{cite web |url=http://www.audi.com/com/brand/en/experience/sponsoring/sportsponsoring.html |title=Audi Worldwide &gt; Experience &gt; Sponsoring &gt; Sport |publisher=Audi.com |date=11 June 2009 |access-date=7 July 2009 |archive-url=https://web.archive.org/web/20090923140158/http://www.audi.com/com/brand/en/experience/sponsoring/sportsponsoring.html |archive-date=23 September 2009 }}</ref> In 2009, the year of Audi's 100th anniversary, the company organized the [[Audi Cup]] for the first time.<ref>{{cite web|url=http://www.fcbayern.t-home.de/en/news/news/2009/18772.php |title=FC Bayern |publisher=Fcbayern.t-home.de |date=4 March 2009 |access-date=7 July 2009}}</ref> Audi also sponsor the [[New York Yankees]] as well. In October 2010 they agreed to a three sponsorship year-deal with [[Everton F.C.|Everton]].<ref>{{cite web|title=Blues agree deal with Audi|url=http://www.evertonfc.com/news/archive/2010/10/14/blues-agree-deal-with-audi|publisher=Everton F.C.|access-date=16 March 2011|date=14 October 2010}}</ref> Audi also sponsors the England [[Polo]] Team and holds the [[Audi Polo Awards]].<ref>{{cite web|url=http://www.britishpolo.com/teams/ |title=British Polo teams |publisher=Britishpolo.com |access-date=8 June 2012}}</ref><ref>{{cite web|url=http://www.audipoloawards.com |title=Audi Polo Awards |publisher=Audi Polo Awards |access-date=8 June 2012}}</ref>

====Marvel Cinematic Universe====
Since the start of the [[Marvel Cinematic Universe]], Audi signed a deal to sponsor, promote and provide vehicles for several films. So far these have been, ''[[Iron Man (2008 film)|Iron Man]]'', ''[[Iron Man 2]]'', ''[[Iron Man 3]]'', ''[[Avengers: Age of Ultron]]'', ''[[Captain America: Civil War]]'', ''[[Spider-Man: Homecoming]]'', ''[[Avengers: Endgame]]'' and ''[[Spider-Man: Far From Home]]''.<ref>{{cite magazine|url=https://www.forbes.com/sites/csylt/2019/05/26/how-marvel-fuels-profits-for-audi/|title=Marvel Fuels Profits for Audi |magazine=Forbes |access-date=20 June 2019}}</ref> The [[Audi R8|R8]] supercar became the personal vehicle for [[Tony Stark (Marvel Cinematic Universe)|Tony Stark]] (played by [[Robert Downey Jr.]]) for six of these films.<ref>{{cite web|url=https://blog.dupontregistry.com/celebrity-cars/tony-stark-iron-mans-car-collection/|title=Tony Stark's R8s|date=10 December 2018|publisher=DuPontRegistry |access-date=20 June 2019}}</ref> The [[Audi e-tron (brand)|e-tron vehicles]] were promoted in ''Endgame'' and ''Far From Home''. Several commercials were co-produced by Marvel and Audi to promote several new concepts and some of the latest vehicles such as the [[Audi A8|A8]], [[Audi Q7|SQ7]] and the e-Tron fleet.<ref>{{cite web|url=http://theinspirationroom.com/daily/2016/audi-captain-america-civil-war-chase/|title=Civil War's Chase|date=28 April 2016|publisher=theinspirationroom.com|access-date=20 June 2019}}</ref><ref>{{cite web|url=https://thenewswheel.com/spider-man-cheats-on-his-driving-test-with-audi/|title=Driver's Test for Spider-Man|date=30 June 2017|publisher=thenewswheel.com|access-date=20 June 2019}}</ref><ref>{{cite web|url=https://www.motor1.com/news/355628/audi-helps-spider-man-vid/|title=Motor1.com|publisher=thenewswheel.com|access-date=20 June 2019}}</ref>

===Multitronic campaign===
[[File:Audi Centre Sydney, Zetland, New South Wales (2010-07-10) 02.jpg|thumb|Audi Centre Sydney, [[Zetland, New South Wales]], Australia]]
<!--do noy change multitronic to uppercase, it is trademarked in all lowercase - Thank you-->
In 2001, Audi promoted the new [[multitronic]] [[continuously variable transmission]] with television commercials throughout Europe, featuring an impersonator of musician and actor [[Elvis Presley]].<ref>{{cite web|url=https://www.youtube.com/watch?v=YQo95oI4nXY | archive-url=https://ghostarchive.org/varchive/youtube/20211122/YQo95oI4nXY| archive-date=22 November 2021 | url-status=live|title=Audi Wackel-Elvis commercial (2001, British version) | date=26 May 2008|via=YouTube |access-date=2 August 2010}}{{cbignore}}</ref><ref>{{cite web|url=https://www.youtube.com/watch?v=b1czNu9pTzM | archive-url=https://ghostarchive.org/varchive/youtube/20211122/b1czNu9pTzM| archive-date=22 November 2021 | url-status=live|title=Audi Wackel-Elvis commercial (2001, German version) | date=22 July 2007|via=YouTube |access-date=2 August 2010}}{{cbignore}}</ref> A [[prototypical]] dashboard figure—later named "[[Wackel-Elvis]]" ("Wobble Elvis" or "Wobbly Elvis")—appeared in the commercials to demonstrate the smooth ride in an Audi equipped with the multitronic transmission. The dashboard figure was originally intended for use in the commercials only, but after they aired the demand for Wackel-Elvis fans grew among fans and the figure was mass-produced in China and marketed by Audi in their factory outlet store.<ref>{{cite news|url=https://www.welt.de/print-welt/article456186/Wackel_Elvis_von_Audi_Fans_stehen_Schlange.html |title=Fans Waiting in Line for Release of Wackel-Elvis |language=de |newspaper=Die Welt |date=11 June 2001 |access-date=2 August 2010}}</ref>

===Audi TDI===
As part of Audi's attempt to promote its Diesel technology in 2009, the company began Audi Mileage Marathon. The driving tour featured a fleet of 23 Audi TDI vehicles from 4 models ([[Audi Q7]] 3.0 TDI, [[Audi Q5]] 3.0 TDI, [[Audi A4]] 3.0 TDI, [[Audi A3]] Sportback 2.0 TDI with S tronic transmission) travelling across the American continent from New York to Los Angeles, passing major cities like Chicago, Dallas and Las Vegas during the 13 daily stages, as well as natural wonders including the Rocky Mountains, Death Valley and the Grand Canyon.<ref>{{cite web|last=Abuelsamid |first=Sam |url=http://green.autoblog.com/2008/09/08/audi-to-kick-off-diesel-push-with-cross-country-mileage-marathon/ |title=Audi to kick off diesel push with cross country Mileage Marathon |publisher=Green.autoblog.com |date=8 September 2008 |access-date=2 August 2010 }}</ref>

===Audi e-tron===
The next phase of technology Audi is developing is the [[Audi e-tron (brand)|e-tron]] electric drive powertrain system. They have shown several concept cars {{as of|March 2010|lc=on}}, each with different levels of size and performance. The original e-tron concept shown at the 2009 [[Frankfurt motor show]] is based on the platform of the R8 and has been scheduled for limited production. Power is provided by electric motors at all four wheels. The second concept was shown at the 2010 [[Detroit Motor Show]]. Power is provided by two electric motors at the rear axle. This concept is also considered to be the direction for a future mid-engined gas-powered 2-seat performance coupe. The [[Audi A1]] e-tron concept, based on the Audi A1 production model, is a [[hybrid vehicle]] with a range extending [[Wankel rotary engine]] to provide power after the initial charge of the battery is depleted. It is the only concept of the three to have range-extending capability. The car is powered through the front wheels, always using electric power.

It is all set to be displayed at the Auto Expo 2012 in [[New Delhi]], India, from 5 January. It is powered by a 1.4 litre engine, and can cover a distance up to 54&nbsp;km on a single charge. The e-tron was also shown in the 2013 blockbuster film Iron Man 3 and was driven by Tony Stark (Iron Man).

=== Lawsuit on the use of the letter Q ===
In early 2005, [[Nissan]] North America Inc. filed a lawsuit against Audi over the use of the letter "Q" as a model name.<ref>{{cite web |date=26 March 2005 |title=Audi Sued by Nissan Over Q |url=http://www.audiworld.com/news/05/q_name/content.shtml |url-status=live |archive-url=https://web.archive.org/web/20101219090621/http://audiworld.com/news/05/q_name/content.shtml |archive-date=19 December 2010 |access-date=17 October 2010 |website=Audiworld.com }}</ref>

Audi is using the "Q" for the designation of their quattro [[four-wheel drive]] system, used in production cars for over twenty-five years (Audi's '''Quattro''' trademark is actually an umbrella term for several types of four-wheel-drive systems developed by [[Torsen]], [[Haldex Traction]] AB, and [[Borg-Warner]], the latter being used in the Q7). Nissan's [[Infiniti]] marque first used Q for their 1989 [[Infiniti Q45]] flagship, but later expanded to its entire lineup, with Q for passenger cars (the [[Infiniti Q30|Q30]], [[Infiniti Q40|Q40]], [[Infiniti Q50|Q50]], and [[Infiniti Q60|Q60]]) and QX for [[SUV]]s (the [[Infiniti QX30|QX30]], [[Infiniti QX50|QX50]], [[Infiniti QX60|QX60]], and [[Infiniti QX70|QX70]]).

A settlement between Audi AG and Nissan was reached in late 2006. The agreement stipulates that Audi will only use the Q-prefix for three models, the [[Audi Q3|Q3]], [[Audi Q5|Q5]] and the Q7. Audi has since released other Q series cars as well, such as the [[Audi Q2|Q2]], [[Audi Q6|Q6]], and [[Audi Q8|Q8]].

===In video games===
Audi has supported the European version of [[PlayStation Home]], the [[PlayStation 3]]'s online community-based service, by releasing a dedicated [[List of PlayStation Home Game Spaces#Non-gaming Company Spaces|Home space]]. Audi is the first carmaker to develop such a space for Home. On 17 December 2009, Audi released two spaces; the Audi Home Terminal and the Audi Vertical Run.<ref>{{cite magazine|url=http://www.marketingweek.co.uk/audi-to-launch-playstation-download-game/3007770.article|title=Audi to launch PlayStation download game|date=10 December 2009|last=Fernandez|first=Joe|magazine=[[Marketing Week]]|access-date=10 December 2009}}</ref> The Audi Home Terminal features an Audi TV channel delivering video content, an Internet Browser feature, and a view of a city. The Audi Vertical Run is where users can access the mini-game Vertical Run, a futuristic mini-game featuring Audi's e-tron concept. Players collect energy and race for the highest possible speeds and the fastest players earn a place in the Audi apartments located in a large tower in the centre of the Audi Space. In both the Home Terminal and Vertical Run spaces, there are teleports where users can teleport back and forth between the two spaces. Audi had stated that additional content would be added in 2010.{{update inline|date=August 2016}}<ref>{{cite web|url=http://reviews.cnet.com/8301-13746_7-10358137-48.html|title=Audi creates virtual Audi Space within PlayStation Home|work=CNET |publisher=[[CNET]] Reviews}}</ref> On 31 March 2015 Sony shutdown the PlayStation Home service rendering all content for it inaccessible.<ref>{{cite magazine | url = https://www.forbes.com/sites/insertcoin/2014/09/27/sony-finally-shutting-down-playstation-home-on-ps3/ | title = Sony Finally Shutting Down PlayStation Home on PS3 | first = Paul | last = Tassi | date = 27 September 2014 | access-date = 20 September 2018 | magazine = [[Forbes]]}}</ref>

==See also==
{{Portal|Germany|Companies|Cars}}
* [[DKW]], [[Horch]] and [[Wanderer (company)]] – predecessors of Audi.
* [[Volkswagen Group]] – parent company of current Audi.

== Notes ==
{{notelist}}

== References ==
{{Reflist}}
{{refbegin}}
* {{Brooklands-AAURT52}}
* {{Brooklands-AAURT80 |editor-mask=6}}
* {{Deutsche Autos-2}}
{{refend}}

==External links==
{{Commons category|Audi}}
* {{Official website}}

{{Audi}}
{{Audi vehicles timeline (Europe) 1965–2019}}
{{Audi vehicles timeline (Europe) 2020 to date}}
{{Audi (North America) timeline 1970 to date}}
{{Volkswagen Group brands}}
{{Automotive industry in Germany}}

{{Authority control}}

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