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{{Short description|British multinational confectionery company}}
{{about|the chocolate company}}
{{Use dmy dates|date=April 2023}}
{{Use British English|date=May 2012}}
{{Infobox company
| logo = Cadbury (2020).svg
| logo_caption = Current logo in use since 2020
| former_name = {{Plainlist|
* Cadbury's (1824–2003)
* Cadbury Schweppes (1969–2008)
}}
| type = [[Subsidiary]]
| traded_as = [[London Stock Exchange|LSE]]: CBRY (until 2010)
| foundation = {{start date and age|1824|3|4|df=yes}} in [[Birmingham]], England<ref name="Cadbury 200 BBC">{{Cite news |first=James |last=Bovill|date=4 March 2024 |title=Cadbury turns 200: Eleven milestones in its history |language=en-GB |work=[[BBC Midlands Today]], [[BBC News]], [[BBC]] |url=https://www.bbc.co.uk/news/articles/ck79gygry3lo |url-status=live |access-date=15 October 2025 |archive-url=https://web.archive.org/web/20240305032239/https://www.bbc.com/news/articles/ck79gygry3lo |archive-date=5 March 2024}}</ref><ref name="Cadbury">{{cite web |url=https://www.lbbonline.com/news/celebrating-200-years-of-cadbury-with-an-homage-to-a-fan-favourite|title=Celebrating 200 Years of Cadbury with an Homage to a Fan Favourite|access-date=31 January 2024|archive-date=31 January 2024|archive-url=https://web.archive.org/web/20240131162600/https://www.lbbonline.com/news/celebrating-200-years-of-cadbury-with-an-homage-to-a-fan-favourite|work=Little Black Book|url-status=live }}</ref>
| location = Uxbridge Business Park
| hq_location_city = [[Greater London]]
| hq_location_country = England
| founder = [[John Cadbury]]
| key_people = [[Dirk Van de Put]] ([[chairman]] and [[Chief executive officer|CEO]])
| num_employees = 
| industry = [[Confectionery]]
| products = 
| brands = [[List of Cadbury brands]]
| parent = [[Mondelez International]] (2010–present)
| website = {{official URL}}
}}
'''Cadbury''', formerly '''Cadbury's''' and '''Cadbury Schweppes''', is a British [[multinational corporation|multinational]] [[confectionery]] company owned by [[Mondelez International]] (spun off from [[Kraft Foods, Inc.|Kraft Foods]]) since 2010. It is the second-largest confectionery brand in the world, after [[Mars, Incorporated|Mars]].<ref>[http://www.confectionerynews.com/Markets/Top-10-confectionery-brands-globally "Top 10 confectionery brands globally"] {{Webarchive|url=https://web.archive.org/web/20170612192727/http://www.confectionerynews.com/Markets/Top-10-confectionery-brands-globally |date=12 June 2017 }}. ''Confectionery News''.</ref> Cadbury is internationally headquartered in [[Greater London]], and operates in more than 50 countries worldwide. It is known for its [[Cadbury Dairy Milk|Dairy Milk]] [[chocolate]], the [[Cadbury Creme Egg|Creme Egg]] and [[Cadbury Roses|Roses]] selection box, and many other confectionery products. One of the best-known British brands, in 2013 ''[[The Daily Telegraph]]'' named Cadbury among Britain's most successful exports.<ref name="Telegraph1">{{cite news |title=GTA 5: a Great British export |url=https://www.telegraph.co.uk/technology/video-games/10316267/GTA-5-a-Great-British-export.html |last=Curtis |first=Sophie |date=18 September 2013 |newspaper=The Telegraph |access-date=26 November 2015 |archive-date=13 April 2018 |archive-url=https://web.archive.org/web/20180413010138/https://www.telegraph.co.uk/technology/video-games/10316267/GTA-5-a-Great-British-export.html |url-status=live }}</ref>

Cadbury was founded in 1824 in [[Birmingham]], England, by [[John Cadbury]] (1801–1889), a [[Quakers|Quaker]] who sold tea, coffee and drinking chocolate.<ref name="Cadbury 200 BBC"/> Cadbury developed the business with his brother Benjamin, followed by his sons [[Richard Cadbury|Richard]] and [[George Cadbury|George]]. George developed the [[Bournville]] estate, a model village designed to give the company's workers improved living conditions. Dairy Milk chocolate, introduced by [[George Cadbury Jr|George Jr]] in 1905, used a higher proportion of milk in the recipe than rival products. By 1914, it was the company's best-selling product. Successive members of the [[Cadbury family]] have made innovations with chocolate products. Cadbury, [[Rowntree's]] and [[J. S. Fry & Sons|Fry's]] were the big three British confectionery manufacturers throughout much of the 19th and 20th centuries.<ref>{{cite book|last=Richardson |first=Tim |year=2002 |title=Sweets: A History of Temptation |publisher= Bantam Press |page=255 |isbn= 9780593049549}}</ref>

Cadbury was granted its first [[Royal warrant of appointment (United Kingdom)|royal warrant]] from [[Queen Victoria]] in 1854. It held a royal warrant from [[Elizabeth II]] from 1955 to 2022.<ref name="Khan"/><ref name="Royal Warrant">{{cite news |title=Royal Warrant Holders: Cadbury |url=https://www.royalwarrant.org/company/cadbury-uk-limited |publisher=Royalwarrant.org |access-date=2 January 2016 |archive-date=6 February 2016 |archive-url=https://web.archive.org/web/20160206085222/https://www.royalwarrant.org/company/cadbury-uk-limited |url-status=live }}</ref> Cadbury merged with J. S. Fry & Sons in 1919, and [[Schweppes]] in 1969, known as Cadbury Schweppes until 2008, when the American beverage business was split as [[Dr Pepper Snapple Group]]; the rights ownership of the Schweppes brand had already differed between various countries since 2006. In 1992, [[Adrian Cadbury|Sir Adrian Cadbury]], chairman of the company for 24 years, produced the [[Cadbury Report]], a code of best practice which served as a basis for reform of [[corporate governance]] around the world.<ref name="Report">{{cite news |last1=Gittelson |first1=Steven |title=Adrian Cadbury, a leader in corporate governance, dies at 86 |url=https://www.washingtonpost.com/business/adrian-cadbury-a-leader-in-corporate-governance-dies-at-86/2015/09/04/e87dd2fe-532e-11e5-8c19-0b6825aa4a3a_story.html |newspaper=The Washington Post |access-date=23 July 2022 |date=4 September 2015 |archive-date=28 March 2019 |archive-url=https://web.archive.org/web/20190328020301/https://www.washingtonpost.com/business/adrian-cadbury-a-leader-in-corporate-governance-dies-at-86/2015/09/04/e87dd2fe-532e-11e5-8c19-0b6825aa4a3a_story.html |url-status=live }}</ref> Cadbury was a constant constituent of the [[FTSE 100 Index|FTSE 100]] on the [[London Stock Exchange]] from the index's 1984 inception until the company was bought by Kraft Foods Inc. in 2010.<ref>{{cite news |url=http://www.fool.co.uk/news/comment/2004/c040102a.htm |title=Twenty Years Of The FTSE 100 |last=Paton |first=Maynard |date=2 January 2004 |work=[[The Motley Fool]] |access-date=10 February 2010 |archive-url=https://web.archive.org/web/20100110021453/http://www.fool.co.uk/news/comment/2004/c040102a.htm |archive-date=10 January 2010 |url-status=dead}}</ref><ref>{{cite web |url=http://www.ftse.com/tech_notices/2010/Q1/28579_20100202_Cadbury.jsp |title=Cadbury PLC (UK): Offer by Kraft Foods Inc. (USA) declared Wholly Unconditional – Changes In FTSE Indices |date=2 February 2010 |publisher=[[FTSE Group]] |access-date=10 February 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100209014548/http://www.ftse.com/tech_notices/2010/Q1/28579_20100202_Cadbury.jsp |archive-date=9 February 2010}}</ref>

== History ==
{{Main|History of Cadbury}}

=== 1800–1900: Early history ===
{{multiple image
| total_width       = 350
| image1            = John Cadbury.jpg
| image2            = Cadbury ad thegraphic.jpg
| image3            = Cadbury cocoa ad 1900.jpg
| footer            = Cadbury was established in 1824 by [[John Cadbury]] (far left). Two advertisements for Cadbury's cocoa in British media: (middle) piece published in ''[[The Graphic]]'', 1885; (right): 1900 illustration by [[Cecil Aldin]] for ''[[The Illustrated London News]]''.
}}
On 4 March 1824, [[John Cadbury]], a [[Quakers|Quaker]], began selling [[tea]], [[coffee]] and drinking [[chocolate]] in Bull Street in [[Birmingham]], England.<ref name="Cadbury 200 BBC"/><ref>{{Cite news |url=http://news.bbc.co.uk/2/hi/uk_news/magazine/8467833.stm |title=How did Quakers conquer the British sweet shop? |last=Jackson |first=Peter |date=20 January 2010 |work=[[BBC News]] |access-date=15 July 2019 |archive-date=5 August 2017 |archive-url=https://web.archive.org/web/20170805190824/http://news.bbc.co.uk/1/hi/magazine/8467833.stm |url-status=live }}</ref><ref name=Dellheim>{{cite journal |title=The Creation of a Company Culture: Cadburys, 1861–1931 |first=Charles |last=Dellheim |journal=The American Historical Review |volume=92 |issue=1 |date=February 1987 |pages=13–44 |publisher=[[Oxford University Press]] on behalf of the [[American Historical Association]] |jstor=1862781 |doi=10.2307/1862781 |pmid=11612055}}</ref> From 1831, he moved into the production of a variety of cocoa and drinking chocolates, made in a factory in Bridge Street and sold mainly to the wealthy because of the high cost of production.<ref name=Jones>{{cite journal |first=Geoffrey |last=Jones |date=1984 |title=Multinational Chocolate: Cadbury Overseas, 1918–39 |journal=Business History |volume=26 |issue=1 |pages=59–76 |doi=10.1080/00076798400000004}}</ref> In 1842, he started selling chocolate for eating, perhaps the first in Britain.<ref>{{cite book | url=https://books.google.com/books?id=c6RIAAAAYAAJ | title=The Chocolate Conscience | publisher=[[Chatto & Windus]] | author=Wagner, Gillian | author-link=Gillian Wagner | year=1987 | pages=16 | isbn=978-0-7011-2475-5 | quote=It is not known when eating chocolate was first sold in Britain. It appeared on Cadbury's price list in 1842, but the firm advertised only one brand and that appeared to have been imported from France as it was listed as 'French Eating Chocolate'.}}</ref> In 1847, John Cadbury became a partner with his brother Benjamin and the company became known as "Cadbury Brothers".<ref name=Jones/> In 1847, Cadbury's competitor [[J. S. Fry & Sons|Fry's]] of Bristol produced the first [[chocolate bar]] (which would be mass-produced as [[Fry's Chocolate Cream]] in 1866).<ref name="Chocolates"/> Cadbury introduced his brand of the chocolate bar in 1849, and that same year, Cadbury and Fry's chocolate bars were displayed publicly at a [[trade fair]] in [[Bingley Hall]], Birmingham.<ref>"Chocolate principles to live by". p. 159. MJF Books/Fine Communications, 2005</ref> The Cadbury brothers opened an office in London, and, in 1854, they received the [[Royal warrant of appointment (United Kingdom)|royal warrant]] as manufacturers of chocolate and cocoa to [[Queen Victoria]].<ref name="Khan"/><ref name="Royal Warrant"/> The company went into decline in the late 1850s.<ref name=Jones/>

John Cadbury's sons [[Richard Cadbury|Richard]] and [[George Cadbury|George]] took over the business in 1861.<ref name=Dellheim/> At the time of the takeover, the business was in rapid decline: the number of employees had reduced from 20 to 11, and the company was losing money.<ref name=Dellheim/> By 1866, Cadbury was profitable again.<ref name=Dellheim/> The brothers had turned around the business by moving the focus from tea and coffee to chocolate, and by increasing the quality of their products.<ref name=Dellheim/>

[[File:Cadbury Factory, Bournville - geograph.org.uk - 1266844.jpg|thumb|left|160px|Cadbury Factory, [[Bournville]] (pictured in 2009) is located on the south side of Birmingham, England.]]
The firm's first major breakthrough occurred in 1866, when Richard and George introduced an improved cocoa into Britain.<ref name=Jones/> A new cocoa press developed in the Netherlands removed some of the unpalatable [[cocoa butter]] from the cocoa bean.<ref name=Jones/> The firm began exporting its products in the 1850s.<ref name=Jones/><ref>{{cite news |title=Sales by Public Auction |work=Supplement to The South Australian Register |location=Adelaide, Australia |date=8 February 1853 |url=https://nla.gov.au/nla.news-article38465051 |quote=3 cases Cadbury 's Cocoa and Chocolate |access-date=30 October 2015 |archive-date=29 July 2020 |archive-url=https://web.archive.org/web/20200729170652/https://trove.nla.gov.au/newspaper/article/38465051 |url-status=live }}</ref> In 1861, the company created Fancy Boxes (a decorated box of chocolates) and, in 1868, they were sold in boxes in the shape of a heart for [[Valentine's Day]].<ref name="Chocolates">{{cite book |last=Mintz |first=Sidney |title=The Oxford Companion to Sugar and Sweets |date=2015 |publisher=Oxford University Press |isbn=9780199313396 |page=157}}</ref><ref name="Guinness">{{cite book |title=Guinness World Records 2017 |date=8 September 2016 |url=https://books.google.com/books?id=hxAyDQAAQBAJ&dq=cadbury+chocolate+boxes+1868&pg=PA90 |publisher=Guinness World Records |page=90 |isbn=9781910561348 |quote=[[Richard Cadbury]], eldest son of John Cadbury who founded the now iconic brand, was the first chocolate-maker to commercialize the association between confectionery and romance, producing a heart-shaped box of chocolates for Valentine's Day in 1868 |access-date=16 November 2021 |archive-date=10 January 2023 |archive-url=https://web.archive.org/web/20230110231442/https://books.google.com/books?id=hxAyDQAAQBAJ&dq=cadbury+chocolate+boxes+1868&pg=PA90 |url-status=live }}</ref> Boxes of filled chocolates quickly became associated with the holiday.<ref name="Chocolates"/>

Cadbury manufactured their first [[Easter egg]] in 1875, creating the modern chocolate Easter egg after developing a pure cocoa butter that could be moulded into smooth shapes.<ref name="Easter">{{cite news |title=Amazing archive images show how Cadbury cracked Easter egg market |url=https://www.birminghammail.co.uk/news/nostalgia/easter-2015-amazing-archive-images-8963621 |access-date=21 May 2019 |work=Birmingham Mail |archive-date=9 August 2020 |archive-url=https://web.archive.org/web/20200809002239/https://www.birminghammail.co.uk/news/nostalgia/easter-2015-amazing-archive-images-8963621 |url-status=live }}</ref> By 1893, Cadbury had 19 different varieties of chocolate Easter egg on sale.<ref name="Easter"/>

In 1878, the brothers decided to build new premises in countryside {{convert|4|mile|spell=in}} from Birmingham.<ref name=Dellheim/> The move to the countryside was unprecedented in business.<ref name=Dellheim/> Better transport access for milk that was shipped inward by [[canal]], and cocoa that was brought in by rail from London, Southampton and Liverpool docks was taken into consideration. With the development of the [[Birmingham West Suburban Railway]] along the path of the [[Worcester and Birmingham Canal]], they acquired the Bournbrook estate, comprising {{convert|14.5|acre|ha}} of countryside south of Birmingham. Located next to the [[Bournville railway station|Stirchley Street railway station]], which itself was opposite the canal, they renamed the estate [[Bournville]] and opened the Bournville factory in 1879.<ref>{{cite news |title=Timeline: Cadbury's long history |url=http://news.bbc.co.uk/1/hi/england/8467489.stm |access-date=10 July 2021 |work=[[BBC News]] |archive-date=18 February 2022 |archive-url=https://web.archive.org/web/20220218171653/http://news.bbc.co.uk/1/hi/england/8467489.stm |url-status=live }}</ref> In 1891, the Cadbury brothers filed a patent for a [[Chocolate biscuit|chocolate-coated biscuit]].<ref>{{cite news |title=History Cook: the rise of the chocolate biscuit |url=https://www.ft.com/content/5f890020-bba6-11e8-8274-55b72926558f |archive-url=https://ghostarchive.org/archive/20221210/https://www.ft.com/content/5f890020-bba6-11e8-8274-55b72926558f |archive-date=10 December 2022 |url-access=subscription |url-status=live |access-date=23 August 2021 |work=Financial Times}}</ref>

In 1893, George Cadbury bought {{convert|120|acre}} of land close to the works and planned, at his own expense, a [[model village]] which would 'alleviate the evils of modern more cramped living conditions'. By 1900, the estate included 314 cottages and houses set on {{convert|330|acre}} of land. As the Cadbury family were [[Quakers]], there were no [[pub]]s in the estate.<ref name=Dellheim/>

In 1897, following the lead of Swiss companies, Cadbury introduced its own line of [[milk chocolate]] bars.<ref name=Fitzgerald2005>{{cite journal |first=Robert |last=Fitzgerald |date=2005 |title=Products, Firms and Consumption: Cadbury and the Development of Marketing, 1900–1939 |journal=Business History |volume=47 |issue=4 |pages=511–531 |doi=10.1080/00076790500132977 |s2cid=154421535}}</ref> In 1899, Cadbury was incorporated as a [[Private company limited by shares|private limited company]] at the [[Companies House]] in London.<ref name=Fitzgerald2005/>

===1900–1969===
{{multiple image
<!-- Essential parameters -->| align             = right
| direction         = vertical
| header            = 
| width             = 210
<!-- Image 1 -->| image1            = Packing room, Bournville - Project Gutenberg eText 16035.jpg
| width1            = 
| alt1              = 
| caption1          = The packing room at Bournville, {{circa|1903}}.
<!-- Image 2 -->| image2            = Jubilee Confectioners window display, Town, Beamish Museum, 26 November 2006 (2).jpg
| width2            = 
| alt2              = 
| caption2          = Cadbury's chocolate bars ([[Cadbury Dairy Milk|Dairy Milk]] back of tray), c. 1910.
}}

In 1905, Cadbury launched its [[Cadbury Dairy Milk|Dairy Milk]] bar, a high quality product with a greater proportion of milk than previous chocolate bars.<ref name=Jones/> Developed by George's son, [[George Cadbury Jr]] (along with his research and development team), it was the first time a British company had been able to mass-produce milk chocolate.<ref name=Fitzgerald2005/><ref>{{cite book |last1=Hunter |first1=Paul |title=The Seven Inconvenient Truths of Business Strategy |date=2016 |publisher=Taylor & Francis |page=102}}</ref> From the beginning, it had the distinctive purple wrapper.<ref name=Fitzgerald2005/> It was a great sales success, and became the company's best-selling product by 1914.<ref name=Jones/> The stronger Bournville Cocoa line was introduced in 1906.<ref name=Jones/> Cadbury Dairy Milk and Bournville Cocoa were to provide the basis for the company's rapid pre-war expansion.<ref name=Jones/> In 1910, Cadbury sales overtook those of Fry for the first time.<ref name=Fitzgerald2005/>

Cadbury's [[Milk Tray]] was first produced in 1915 and continued in production throughout the remainder of the [[World War I|First World War]]. More than 2,000 of Cadbury's male employees joined the [[British Armed Forces]], and to support the British war effort, Cadbury provided chocolate, books and clothing to the troops.<ref name="World War">{{cite news |title=New Cadbury World Display Highlights Bournville Workers' Courage During WW1 |url=http://www.edgemagazine.org/new-cadbury-world-display-highlights-bournville-workers-courage-ww1.html |work=Edge Magazine |date=15 December 2015 |access-date=16 December 2015 |archive-url=https://web.archive.org/web/20151222104950/http://www.edgemagazine.org/new-cadbury-world-display-highlights-bournville-workers-courage-ww1.html |archive-date=22 December 2015 |url-status=usurped}}</ref> [[George Cadbury]] handed over two company-owned buildings for use as hospitals – "The Beeches" and "Fircroft", and the management of both hospitals earned the War Office's highest award.<ref name="World War"/> Factory girls, dubbed 'The Cadbury Angels', volunteered to do the laundry of injured soldiers recovering in the hospitals.<ref name="World War"/> After the war, the [[Bournville]] factory was redeveloped and mass production began in earnest. In 1918, Cadbury opened their first overseas factory in [[Hobart]], [[Tasmania]]. A trainline was also built for easier access to Hobart. Of the 16 women who came to Tasmania to set up the factory, seven are known to have returned to the UK, two married and stayed in Tasmania, two did not marry but stayed and five left no record.<ref>{{cite news |date=22 December 2017 |title=A story choc-full of facts about Cadbury's origins in Tasmania |work=ABC News |url=https://www.abc.net.au/news/2017-12-23/history-of-cadbury-chocolate-factory-in-hobart/9275224 |access-date=17 April 2022 |archive-date=23 September 2022 |archive-url=https://web.archive.org/web/20220923071333/https://www.abc.net.au/news/2017-12-23/history-of-cadbury-chocolate-factory-in-hobart/9275224 |url-status=live }}</ref>

[[File:Cadbury Wharf, Knighton, Staffordshire - geograph.org.uk - 1321957.jpg|thumb|left|220px|Cadbury Wharf, [[Knighton, Stafford, Staffordshire|Knighton, Staffordshire]]. It was operated by Cadbury between 1911 and 1961, to process locally collected milk and produce "chocolate crumb" which was transported to Cadbury's in Bournville.]]
In 1919, Cadbury merged with Fry's, resulting in the integration of well-known brands such as [[Fry's Chocolate Cream]] and [[Fry's Turkish Delight]].<ref name=Jones/> In 1921, the many small Fry's factories around Bristol were closed down, and production was consolidated at a new [[Somerdale Factory]], outside Bristol.<ref name=Fitzgerald2005/>

Cadbury expanded its product range with [[Flake (chocolate bar)|Flake]] (1920), [[Cadbury Creme Egg|Creme eggs]] (1923), [[Cadbury Dairy Milk Fruit & Nut|Fruit and Nut]] (1928), and [[Crunchie]] (1929, originally under the Fry's label). By 1930, Cadbury was the 24th-largest British manufacturing company as measured by estimated market value of capital.<ref name=Jones/> Cadbury took direct control of the under-performing Fry in 1935.<ref name=Fitzgerald2005/> Dairy Milk Whole Nut arrived in 1933, and tins of [[Cadbury Roses|Roses]] were introduced in 1938 (competing with [[Quality Street (confectionery)|Quality Street]] launched by [[Mackintosh's]] in 1936).<ref name="timeshistory">{{cite news |url=http://business.timesonline.co.uk/tol/business/industry_sectors/consumer_goods/article6824373.ece |title=A history of Cadbury's sweet success |date=19 January 2010 |newspaper=[[The Times|Times Online]] |author=Ascribed to Cadbury plc. |access-date=30 May 2010 |location=London |archive-date=11 June 2011 |archive-url=https://web.archive.org/web/20110611232931/http://business.timesonline.co.uk/tol/business/industry_sectors/consumer_goods/article6824373.ece |url-status=dead }}</ref> Roses has become a very popular Christmas (and Mother's Day) gift.<ref>{{cite news |title=Cadbury Roses fans get in a Christmas twist over wrapper changes |url=https://www.theguardian.com/lifeandstyle/2016/dec/23/cadbury-roses-fans-christmas-twist-changes-wrappers |access-date=21 May 2019 |work=[[The Guardian]] |archive-date=2 July 2019 |archive-url=https://web.archive.org/web/20190702024655/https://www.theguardian.com/lifeandstyle/2016/dec/23/cadbury-roses-fans-christmas-twist-changes-wrappers |url-status=live }}</ref>

By the mid-1930s, Cadbury estimated that 90 percent of the British population could readily afford to buy chocolate as it was no longer considered a luxury item for the working classes.<ref name="Fitzgerald2007">{{cite book |last=Fitzgerald |first=Robert |title=Rowntree and the Marketing Revolution, 1862–1969 |year=2007 |publisher=Cambridge University Press |isbn=978-0-521-02378-8 |page=23}}</ref> By 1936, Dairy Milk accounted for 60 per cent of the UK milk chocolate market.<ref name=Fitzgerald2005/> Between the two world wars Cadbury sent test packages to British schoolchildren in exchange for their opinions on new products, one of whom, [[Roald Dahl]], would later write the children's novel ''[[Charlie and the Chocolate Factory]]''.<ref>{{cite news |title=Repton School 'helped inspire Dahl' to write Charlie |url=https://www.bbc.co.uk/news/uk-england-derbyshire-14896806 |work=[[BBC News]] |date=12 November 2015 |access-date=27 June 2021 |archive-url=https://web.archive.org/web/20181014053337/https://www.bbc.co.uk/news/uk-england-derbyshire-14896806 |archive-date=14 October 2018 |url-status=live}}</ref>

During the Second World War, parts of the [[Bournville]] factory were turned over to war work, producing [[milling machine]]s and seats for [[fighter aircraft]]. Workers ploughed football fields to plant crops. As chocolate was regarded as an essential food, it was placed under government supervision for the entire war. The wartime rationing of chocolate ended in 1950, and normal production resumed. Cadbury subsequently invested in new factories and had an increasing demand for their products.<ref name="birm">{{cite web |url=http://4birminghamuk.blogspot.co.at/2012/04/cadbury.html |title=The history of Cadbury Schweppes |date=28 April 2012 |publisher=Birminghamuk.com |access-date=26 April 2013 |archive-date=9 June 2013 |archive-url=https://web.archive.org/web/20130609190813/http://4birminghamuk.blogspot.co.at/2012/04/cadbury.html |url-status=live }}</ref> In 1952 the [[Moreton, Merseyside|Moreton]] factory was built.<ref name="SmithRowlinson1990">{{cite book |first1=Chris |last1=Smith |first2=Michael |last2=Rowlinson |title=Reshaping Work: The Cadbury Experience |url=https://books.google.com/books?id=PNc9AAAAIAAJ&pg=PA81 |year=1990 |publisher=Cambridge University Press |isbn=978-0-521-32304-8 |pages=78–82}}</ref>

In 1967, Cadbury acquired an Australian confectioner, [[MacRobertson's]], beating a rival bid from [[Mars, Incorporated|Mars]].<ref name="Cadbury268">{{cite book |last=Cadbury |first=Deborah |title=Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers |url=https://archive.org/details/isbn_9781586488208 |url-access=registration |year=2010 |publisher=PublicAffairs |isbn=978-1-58648-925-0 |pages=[https://archive.org/details/isbn_9781586488208/page/267 267–8]}}</ref> As a result of the takeover, Cadbury built a 60 per cent market share in the Australian market.<ref name="Cadbury268" />

Cadbury was a holder of a royal warrant issued by [[Queen Elizabeth II]] from 1955 to 2022.<ref name="Royal Warrant"/> A warrant from [[King Charles III]] was held for a further two years, but was dropped in 2024.<ref>{{cite news |last=Hewson |first=Georgie |access-date=9 September 2025 |title=King drops Cadbury and Unilever from exclusive list of royal suppliers |url=https://www.abc.net.au/news/2024-12-24/royal-warrant-cadbury-unilever-what-is-king-charles/104760336 |url-status=live |archive-date=24 March 2025 |archive-url=https://web.archive.org/web/20250324134050/https://www.abc.net.au/news/2024-12-24/royal-warrant-cadbury-unilever-what-is-king-charles/104760336 |work=[[ABC News (Australia)]] |date=24 December 2024}}</ref>

=== Schweppes merger (1969) ===

Cadbury merged with drinks company [[Schweppes]] to form Cadbury Schweppes in 1969.<ref name=Smith_Rowlinson>{{cite book |first1=Chris |last1=Smith |first2=Michael |last2=Rowlinson |title=Reshaping Work: The Cadbury Experience |url=https://books.google.com/books?id=PNc9AAAAIAAJ&pg=PA81 |year=1990 |publisher=Cambridge University Press |isbn=978-0-521-32304-8 |pages=78–80}}</ref> Head of Schweppes, [[Lord Watkinson]], became chairman, and [[Adrian Cadbury]] became deputy chairman and [[managing director]].<ref name=Smith_Rowlinson/> The benefits of the merger were to prove elusive.<ref name="Hendry83">{{cite book |last=Hendry |first=John |title=European Cases in Strategic Management |url=https://books.google.com/books?id=XB57PUKmmggC&pg=PA83 |year=1999 |publisher=Cengage Learning |isbn=1-86152-577-X |page=83}}</ref> The merger put an end to Cadbury's close links to its Quaker founding family.<ref name="SmithRowlinson1">{{cite book |first1=Chris |last1=Smith |first2=Michael |last2=Rowlinson |title=Reshaping Work: The Cadbury Experience |url=https://books.google.com/books?id=PNc9AAAAIAAJ&pg=PA78 |year=1990 |publisher=Cambridge University Press |isbn=978-0-521-32304-8 |pages=78–95}}</ref>

[[File:Creme Egg car.jpg|thumb|left|upright=0.9|One of the Cadbury Creme Egg branded promotional vehicles, which were launched in 1988, on display at the [[National Exhibition Centre]], Birmingham, England]]
In 1978, the company acquired [[Peter Paul Candy Manufacturing Company|Peter Paul]], the third largest chocolate manufacturer in the United States for $58 million, which gave it a 10 per cent share of the world's largest confectionery market.<ref name="SmithRowlinson88">{{cite book |first1=Chris |last1=Smith |first2=Michael |last2=Rowlinson |title=Reshaping Work: The Cadbury Experience |url=https://books.google.com/books?id=PNc9AAAAIAAJ&pg=PA88 |year=1990 |publisher=Cambridge University Press |isbn=978-0-521-32304-8 |page=88}}</ref> The successful [[Wispa]] chocolate bar was launched in the North East of England in 1981, and nationwide in 1984.<ref name="SmithRowlinson93">{{cite book |first1=Chris |last1=Smith |first2=Michael |last2=Rowlinson |title=Reshaping Work: The Cadbury Experience |url=https://books.google.com/books?id=PNc9AAAAIAAJ&pg=PA93 |year=1990 |publisher=Cambridge University Press |isbn=978-0-521-32304-8 |page=93}}</ref> In 1982, trading profits were greater outside of Britain than in the UK for the first time.<ref name="Hendry83"/>

In 1986, Cadbury Schweppes sold its Beverages and Foods division to a [[management buyout]] known as [[Premier Brands]] for £97 million.<ref name="Hendry1999">{{cite book |last=Hendry |first=John |title=European Cases in Strategic Management |url=https://books.google.com/books?id=XB57PUKmmggC&pg=PA82 |year=1999 |publisher=Cengage Learning |isbn=1-86152-577-X |pages=81–82}}</ref> This saw the company divest itself of such brands as [[Typhoo Tea]], [[Kenco]], [[Smash (instant mashed potato)|Smash]] and [[Hartley's|Hartley Chivers]] jam.<ref name="Hendry1999"/> It also saw Premier take the licence for production of Cadbury brand biscuits and drinking chocolate.<ref name="Hendry1999"/>

[[File:Blue plaque Richard Cadbury.jpg|right|thumb|160px|An [[English Heritage]] [[blue plaque]] commemorating one of the founder's sons Richard Cadbury was installed in [[Edgbaston]], Birmingham in 2002.]]
Meanwhile, Schweppes switched its alliance in the UK from Pepsi to Coca-Cola, taking a 51 per cent stake in the joint venture Coca-Cola Schweppes.<ref name="Hendry1999"/> The acquisition of [[Canada Dry]] doubled its worldwide drinks market share, and it took a 30 per cent stake in [[Dr Pepper]].<ref name="Hendry1999"/> As a result of these acquisitions, Cadbury Schweppes became the third largest soft drinks manufacturer in the world.<ref name="Hendry1999"/> In August 1988, the company sold its U.S. confectionery operations to [[The Hershey Company|Hershey's]] for $284.5 million cash plus the assumption of $30 million in debt.<ref>{{cite book |title=The Hershey Company Fact Book 2016 |publisher=The Hershey Company |page=11}}</ref>

In 1992, company chairman Sir [[Adrian Cadbury]] produced the [[Cadbury Report]] (via the Cadbury committee set up by the [[London Stock Exchange]]), a code of best practice which served as a basis for reform of [[corporate governance]] around the world.<ref name="Report"/> In 1993, Cadbury Schweppes acquired [[A&W Root Beer|A&W]].<ref>{{cite web | url=https://www.baltimoresun.com/1993/09/10/cadbury-acquires-big-chunk-of-us-soft-drink-market/ | title=Cadbury acquires big chunk of U.S. Soft-drink market | date=10 September 1993 }}</ref> In 1995, Cadbury Schweppes acquired [[Dr Pepper/Seven Up|Dr Pepper/Seven-Up]] Companies.<ref>{{cite web | url=https://www.nytimes.com/1995/01/27/business/cadbury-to-purchase-dr-pepper.html | title=Cadbury to Purchase Dr Pepper | work=The New York Times | date=27 January 1995 | last1=Collins | first1=Glenn }}</ref> In 1999, Cadbury Schweppes sold its worldwide beverage businesses to [[The Coca-Cola Company]] except in North America and continental Europe for $700 million.<ref>{{cite news |url=https://www.nytimes.com/1999/07/31/business/company-news-coca-cola-completes-purchase-of-cadbury-unit.html |title=Coca-Cola completes purchase of Cadbury unit |newspaper=The New York Times |date=31 July 1999 |access-date=29 October 2019 |archive-date=29 October 2019 |archive-url=https://web.archive.org/web/20191029190157/https://www.nytimes.com/1999/07/31/business/company-news-coca-cola-completes-purchase-of-cadbury-unit.html |url-status=live }}</ref>

[[Snapple]], Mistic and [[Stewart's Fountain Classics|Stewart's]] (formerly Cable Car Beverage) were sold by [[Wendy's/Arby's Group|Triarc]] to Cadbury Schweppes in 2000 for $1.45&nbsp;billion.<ref name="nyt">{{cite news |first=Laura M. |last=Holson |title=Cadbury to Pay $1.45&nbsp; Billion For Snapple |url=https://www.nytimes.com/2000/09/18/us/cadbury-to-pay-1.45-billion-for-snapple.html |work=[[The New York Times]] |date=18 September 2000 |access-date=18 June 2008 |archive-date=13 May 2009 |archive-url=https://web.archive.org/web/20090513020704/http://www.nytimes.com/2000/09/18/us/cadbury-to-pay-1.45-billion-for-snapple.html |url-status=live }}</ref> In October of that same year, Cadbury Schweppes purchased [[RC Cola|Royal Crown]] from Triarc.<ref>{{cite encyclopedia |url=http://www.georgiaencyclopedia.org/nge/Article.jsp?id=h-3535 |title=Royal Crown Cola Company |access-date=18 June 2008 |encyclopedia=[[New Georgia Encyclopedia]] |date=15 September 2006 |archive-date=12 October 2012 |archive-url=https://web.archive.org/web/20121012073022/http://www.georgiaencyclopedia.org/nge/Article.jsp?id=h-3535 |url-status=dead}}</ref> In 2003, Cadbury Schweppes acquired Adams, the US chewing gum operations of [[Pfizer Inc]]., for $4.2&nbsp;billion, making Cadbury the world's biggest confectionery company.<ref>{{cite news |title=The inside story of the Cadbury takeover |url=https://www.ft.com/content/1e5450d2-2be5-11df-8033-00144feabdc0 |archive-url=https://ghostarchive.org/archive/20221210/https://www.ft.com/content/1e5450d2-2be5-11df-8033-00144feabdc0 |archive-date=10 December 2022 |url-access=subscription |url-status=live |access-date=17 May 2019 |agency=Financial Times}}</ref> In 2005, Cadbury Schweppes acquired [[Green & Black's]] for £20 million.<ref>{{cite web |url=http://news.bbc.co.uk/1/hi/business/4543583.stm |title=Cadbury gobbles up organic rival |work=[[BBC News]] |date=13 May 2005 |access-date=15 August 2019 |archive-date=23 November 2022 |archive-url=https://web.archive.org/web/20221123133800/http://news.bbc.co.uk/1/hi/business/4543583.stm |url-status=live }}</ref>

==== Schweppes demerger ====
In March 2007, it was revealed that Cadbury Schweppes was planning to split its business into two separate entities: one focusing on its main chocolate and confectionery market; the other on its US drinks business.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/business/6451749.stm |title=Cadbury plans to split business |archiveurl=https://web.archive.org/web/20230410164509/http://news.bbc.co.uk/1/hi/business/6451749.stm |archivedate=10 April 2023 |work= [[BBC News]] |date= 14 March 2007}}</ref> The demerger took effect on 2 May 2008, with the drinks business becoming [[Dr Pepper Snapple Group]] and Cadbury Schweppes [[Public limited company|plc]] becoming Cadbury plc.<ref name="demerger">{{cite press release |title=Cadbury plc Demerger |publisher=Cadbury plc |date=7 May 2008 |url=http://www.cadburyinvestors.com/cadbury_ir/shareholder_services/demerger/ |access-date=29 December 2009 |url-status=dead |archive-url=https://web.archive.org/web/20091213192026/http://www.cadburyinvestors.com/cadbury_ir/shareholder_services/demerger |archive-date=13 December 2009}}</ref> In December 2008 it was announced that Cadbury was to sell its Australian beverage unit to [[Asahi Breweries]].<ref>{{cite news |title=Cadbury to sell Australian drinks arm |url=https://www.ft.com/content/0f0371da-d1a5-11dd-bb61-000077b07658 |archive-url=https://ghostarchive.org/archive/20221210/http://www.ft.com/cms/s/0/0f0371da-d1a5-11dd-bb61-000077b07658.html |archive-date=10 December 2022 |url-access=subscription |work=[[Financial Times]] |date=24 December 2008 |access-date=17 March 2009}}</ref>

=== 2007–2010 ===
{{multiple image
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<!-- Image 1 -->| image1            = Cadbury's Chocolate Factory - geograph.org.uk - 1754017.jpg
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| caption1          = Cadbury's [[Somerdale Factory]] located in Keynsham near Bristol, south west England (1921–2010).
<!-- Image 2 -->| image2            = Somerdale Factory, Keynsham, through trees.JPG
| width2            = 
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| caption2          = Cadbury's sign at Somerdale.
}}

In October 2007, Cadbury announced the closure of the [[Somerdale Factory]], in [[Keynsham]], Somerset, formerly part of Fry's. Between 500 and 700 jobs were affected by this change. Production transferred to other plants in England and Poland.<ref>{{cite news |url=http://news.bbc.co.uk/1/hi/business/7025413.stm |title=Cadbury factories shed 700 jobs |work=[[BBC News]] |date=3 October 2007 |access-date=5 January 2010 |archive-date=13 October 2007 |archive-url=https://web.archive.org/web/20071013004336/http://news.bbc.co.uk/1/hi/business/7025413.stm |url-status=live }}</ref>

In 2008, Monkhill Confectionery, the Own Label trading division of Cadbury Trebor Bassett was sold to [[Tangerine Confectionery]] for £58&nbsp;million. This sale included factories at Pontefract, Cleckheaton and York and a distribution centre near Chesterfield, and the transfer of around 800 employees.<ref>[http://www.yorkshirepost.co.uk/businessnews/Sweet-deal-as-Tangerine-buys.3689123.jp Sweet deal as Tangerine buys Monkhill], ''[[Yorkshire Post]]'', 18 January 2008</ref>

In mid-2009, Cadbury replaced some of the cocoa butter in their non-UK chocolate products with [[palm oil]]. Despite stating this was a response to consumer demand to improve taste and texture, there was no "new improved recipe" claim placed on New Zealand labels. Consumer backlash was significant from environmentalists and chocolate lovers in both Australia and New Zealand, with consumers objecting to both the taste from the cheaper formulation, and the use of palm oil given its role in the destruction of rainforests. By August 2009, the company announced that it was reverting to the use of cocoa butter in New Zealand and Australia, although palm oil is still listed as an ingredient in Cadbury's flavoured sugar syrup based fillings (where it referred to as 'vegetable oil').<ref>{{cite web |url=http://www.cadbury.co.nz/About-Cadbury/News.aspx?newsID=47 |title=About Cadbury |access-date=6 February 2016 |url-status=dead |archive-url=https://web.archive.org/web/20120313144653/http://www.cadbury.co.nz/About-Cadbury/News.aspx?newsID=47 |archive-date=13 March 2012}} Cadbury Dairy Milk returns to Cocoa Butter only recipe—Official Press Release, August 2009</ref> In addition, Cadbury stated it would source cocoa beans through [[Fair trade|Fair Trade]] channels.<ref>[http://www.choclovers.com/] {{Webarchive|url=https://web.archive.org/web/20090814182110/http://www.choclovers.com/|date=14 August 2009}} Cadbury Dairy Milk to go Fairtrade in 2010 – Choclovers.com, August 2009</ref> In January 2010 prospective buyer Kraft pledged to honour Cadbury's commitment.<ref>{{cite news |first=Severin |last=Carrell |url=https://www.theguardian.com/business/2010/jan/23/kraft-cadbury-fairtrade |title=Kraft pledges to honour Cadbury's Fairtrade sourcing commitments at Guardian.co.uk |work=[[The Guardian]] |date=23 January 2010 |access-date=21 December 2010 |location=London |archive-date=17 October 2013 |archive-url=https://web.archive.org/web/20131017063549/http://www.theguardian.com/business/2010/jan/23/kraft-cadbury-fairtrade |url-status=live }}</ref>

=== Acquisition and subsidiary (2009–2023) ===

On 7 September 2009, [[Kraft Foods Inc|Kraft Foods]] made a £10.2&nbsp;billion (US$16.2 billion) indicative takeover bid for Cadbury. The offer was rejected, with Cadbury stating that it undervalued the company.<ref>{{cite news |url=http://news.bbc.co.uk/1/hi/business/8241056.stm |title=Cadbury snubs £10.2bn Kraft move |date=7 September 2009 |work=[[BBC News]] |access-date=7 September 2009 |archive-date=7 April 2023 |archive-url=https://web.archive.org/web/20230407235855/http://news.bbc.co.uk/1/hi/business/8241056.stm |url-status=live }}</ref> Kraft launched a formal, hostile bid for Cadbury, valuing the firm at £9.8&nbsp;billion on 9 November 2009.<ref>{{cite news |url=http://news.bbc.co.uk/1/hi/business/8349832.stm |title=Cadbury rejects hostile Kraft bid |date=9 November 2009 |work=[[BBC News]] |access-date=9 November 2009 |archive-date=16 April 2023 |archive-url=https://web.archive.org/web/20230416020249/http://news.bbc.co.uk/1/hi/business/8349832.stm |url-status=live }}</ref> The UK [[Secretary of State for Business, Innovation and Skills|Business Secretary]] [[Peter Mandelson]] warned Kraft not to try to "make a quick buck" from the acquisition of Cadbury.<ref>{{cite news |url=https://www.theguardian.com/business/2009/dec/04/cadbury-bidders-will-face-opposition |title=Don't try to make a quick buck from Cadbury, Mandelson tells Kraft |date=4 December 2009 |work=[[The Guardian]] |access-date=10 January 2010 |location=London |first=Terry |last=MacAlister |archive-date=17 October 2013 |archive-url=https://web.archive.org/web/20131017070114/http://www.theguardian.com/business/2009/dec/04/cadbury-bidders-will-face-opposition |url-status=live }}</ref>

On 19 January 2010, it was announced that Cadbury and Kraft Foods had reached a deal and that Kraft would purchase Cadbury for £8.40 per share, valuing Cadbury at £11.5bn (US$18.9bn). Kraft, which issued a statement stating that the deal will create a "global confectionery leader", had to borrow £7&nbsp;billion (US$11.5bn) in order to finance the takeover.<ref name="BBC takeover">{{cite news |url=http://news.bbc.co.uk/1/hi/business/8467007.stm |title=Cadbury agrees Kraft takeover bid |date=19 January 2010 |work=[[BBC News]] |publisher=BBC |access-date=19 January 2010 |location=London |archive-date=11 May 2014 |archive-url=https://web.archive.org/web/20140511070534/http://news.bbc.co.uk/1/hi/business/8467007.stm |url-status=live }}</ref>

[[The Hershey Company]], based in [[Pennsylvania]], manufactures and distributes Cadbury-branded chocolate (but not its other confectionery) in the United States and has been reported to share Cadbury's "ethos".<ref name="Richardson Guardian Sweets">{{cite news |url=https://www.theguardian.com/theguardian/2010/jan/16/saving-cadbury-from-kraft-takeover |title=Get your hands off our sweets! |newspaper=[[The Guardian]] |date=16 January 2010 |location=London |access-date=28 April 2010 |first=Tim |last=Richardson |archive-date=9 September 2013 |archive-url=https://web.archive.org/web/20130909083106/http://www.theguardian.com/theguardian/2010/jan/16/saving-cadbury-from-kraft-takeover |url-status=live }}</ref> Hershey had expressed an interest in buying Cadbury because it would broaden its access to faster-growing international markets.<ref>{{cite news |url=http://www.business-standard.com/india/news/jp-morgan-bofa-gearto-fund-hershey%5Cs-cadbury-bid/79596/on |work=The Business Standard |title=JP Morgan, BofA gear up to fund Hershey's Cadbury bid |date=15 November 2012 |publisher=Press Trust of India |access-date=17 May 2021 |archive-date=13 October 2012 |archive-url=https://web.archive.org/web/20121013084859/http://www.business-standard.com/india/news/jp-morgan-bofa-gearto-fund-hershey%5Cs-cadbury-bid/79596/on |url-status=live }}</ref> But on 22 January 2010, Hershey announced that it would not counter Kraft's final offer.<ref>{{cite news |first=Matt |last=Andrejczak |url=http://www.marketwatch.com/story/hershey-no-plans-for-cadbury-bid-2010-01-22?dist=afterbell |title=Hershey: No plans for Cadbury bid |newspaper=MarketWatch |date=22 January 2010 |access-date=21 December 2010 |archive-date=10 April 2023 |archive-url=https://web.archive.org/web/20230410151146/https://www.marketwatch.com/story/hershey-no-plans-for-cadbury-bid-2010-01-22?dist=afterbell |url-status=live }}</ref><ref>{{Cite news |url=https://www.nytimes.com/2010/01/20/business/global/20kraft.html |title=Kraft to Acquire Cadbury in Deal Worth $19 Billion |newspaper=[[The New York Times]] |date=19 January 2010 |last1=de la Merced |first1=Michael J. |first2=Chris V. |last2=Nicholson |name-list-style=amp |access-date=6 February 2017 |archive-date=28 July 2021 |archive-url=https://web.archive.org/web/20210728014109/https://www.nytimes.com/2010/01/20/business/global/20kraft.html |url-status=live }}</ref><ref>{{Cite news |url=https://www.wsj.com/articles/SB10001424052748703657604575005580438523258 |title=Hershey's Chocolate Dreams |newspaper=[[The Wall Street Journal]] |date=16 January 2010 |first1=John |last1=Jannarone |first2=Matthew |last2=Curtin |access-date=12 August 2017 |archive-date=9 July 2017 |archive-url=https://web.archive.org/web/20170709064837/https://www.wsj.com/articles/SB10001424052748703657604575005580438523258 |url-status=live }}</ref>

The acquisition of Cadbury faced widespread disapproval from the British public, as well as groups and organisations including trade union [[Unite the Union|Unite]],<ref>{{cite web |url=http://www.unitetheunion.com/news__events/latest_news/keep_cadbury_independent_-_u-1.aspx |title=Keep Cadbury Independent – UK and Irish workers unite to stop Kraft swallowing Cadbury |work=UniteTheUnion.com |url-status=dead |archive-url=https://web.archive.org/web/20091219141715/http://www.unitetheunion.com/news__events/latest_news/keep_cadbury_independent_-_u-1.aspx |archive-date=19 December 2009}}</ref> who fought against the acquisition of the company which, according to Prime Minister [[Gordon Brown]], was very important to the [[Economy of the United Kingdom|British economy]].<ref>{{cite news |url=http://news.bbc.co.uk/1/hi/uk_politics/8470776.stm |title=Clegg attacks Brown over RBS funding for Cadbury bid |work=[[BBC News]] |date=20 January 2010 |access-date=21 January 2010 |archive-date=7 January 2024 |archive-url=https://web.archive.org/web/20240107054115/http://news.bbc.co.uk/2/hi/uk_news/politics/8470776.stm |url-status=live }}</ref> Unite estimated that a takeover by Kraft could put 30,000 jobs "at risk",<ref name="Richardson Guardian Sweets" /><ref>{{cite web |url=http://www.unitetheunion.com/news__events/latest_news/debt-heavy_kraft_could_put_30.aspx?lang=en-gb |title=Debt-heavy Kraft could put 30,000 Cadbury jobs at risk, warns Unite |publisher=Unitetheunion.com |access-date=21 December 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100115021407/http://www.unitetheunion.com/news__events/latest_news/debt-heavy_kraft_could_put_30.aspx?lang=en-gb |archive-date=15 January 2010}}</ref><ref>{{cite news |first1=Zoe |last1=Wood |name-list-style=amp |first2=Jill |last2=Treanor |url=https://www.theguardian.com/business/2010/jan/19/cadbury-kraft-takeover-todd-stitzer |title=£2m a day cost of Cadbury deal – plus £12m for the boss |newspaper=[[The Guardian]] |date=19 January 2010 |location=London |access-date=11 December 2016 |archive-date=5 March 2017 |archive-url=https://web.archive.org/web/20170305013831/https://www.theguardian.com/business/2010/jan/19/cadbury-kraft-takeover-todd-stitzer |url-status=live }}</ref> and UK shareholders protested over the mergers and acquisitions advisory fees charged by banks. Cadbury's M&A advisers were [[UBS]], [[Goldman Sachs]] and [[Morgan Stanley]].<ref>{{cite news |url=http://business.timesonline.co.uk/tol/business/industry_sectors/banking_and_finance/article6961118.ece |title=Big investors call for inquiry into banks' fees for M&A work |work=The Times |date=18 December 2009 |first=Miles |last=Costello |location=London |access-date=16 January 2010 |archive-date=12 June 2011 |archive-url=https://web.archive.org/web/20110612003237/http://business.timesonline.co.uk/tol/business/industry_sectors/banking_and_finance/article6961118.ece |url-status=dead }}</ref><ref>{{cite web |url=https://www.businessinsider.com/goldman-sachs-morgan-stanley-win-big-in-kraft-cadburys-2009-9 |title=Goldman Sachs, Morgan Stanley Win Big In Kraft-Cadbury's |first=Joe |last=Weisenthal |work=The Business Insider |date=8 September 2009 |access-date=16 January 2010 |archive-date=10 April 2023 |archive-url=https://web.archive.org/web/20230410180041/https://www.businessinsider.com/goldman-sachs-morgan-stanley-win-big-in-kraft-cadburys-2009-9 |url-status=live }}</ref><ref>{{Cite news |url=https://www.telegraph.co.uk/finance/newsbysector/banksandfinance/6152160/Bankers-the-big-winners-in-Krafts-tilt-for-Cadbury.html |title=Bankers the big winners in Kraft's tilt for Cadbury |newspaper=The Daily Telegraph |date=8 September 2009 |location=London |access-date=28 April 2010 |first=Peter |last=Taylor |archive-date=12 September 2009 |archive-url=https://web.archive.org/web/20090912071632/http://www.telegraph.co.uk/finance/newsbysector/banksandfinance/6152160/Bankers-the-big-winners-in-Krafts-tilt-for-Cadbury.html |url-status=live }}</ref> Controversially, [[Royal Bank of Scotland Group|RBS]], a bank 84% owned by the United Kingdom Government, funded the Kraft takeover.<ref>{{cite news |url=https://www.theguardian.com/business/2009/nov/22/rbs-cadbury-kraft-hostile-bid |date=22 November 2009 |title=RBS kept client Cadbury in the dark as it prepared to back Kraft's hostile bid |work=[[The Guardian]] |location=London |first=Ruth |last=Sunderland |access-date=28 April 2010 |archive-date=17 October 2013 |archive-url=https://web.archive.org/web/20131017070112/http://www.theguardian.com/business/2009/nov/22/rbs-cadbury-kraft-hostile-bid |url-status=live }}</ref><ref>{{cite news |url=http://news.bbc.co.uk/1/hi/uk_politics/8470776.stm |title=Clegg attacks Brown over RBS funding for Cadbury bid |date=20 January 2010 |work=[[BBC News]] |access-date=21 January 2010 |archive-date=7 January 2024 |archive-url=https://web.archive.org/web/20240107054115/http://news.bbc.co.uk/2/hi/uk_news/politics/8470776.stm |url-status=live }}</ref>

[[File:Library of Birmingham - Cadbury World - Shakepeare Lives (28159869416).jpg|thumb|upright=0.8|left|[[Cadbury World]] exhibition at the [[Library of Birmingham]], July 2016. A tribute to [[Shakespeare]] (born 22 miles (35 km) south east of the city), the miniature [[Shakespeare's Globe]] theatre (left) and a manuscript are made from Cadbury chocolate.]]
On 2 February 2010, Kraft secured over 71% of Cadbury's shares thus finalising the deal.<ref>{{cite news |url=https://www.reuters.com/article/idUSTRE6114X620100202 |title=Cadbury deal near end, Kraft CEO sees sleep |work=Reuters |date=2 February 2010 |access-date=30 June 2017 |archive-date=18 March 2022 |archive-url=https://web.archive.org/web/20220318101700/https://www.reuters.com/article/idUSTRE6114X620100202 |url-status=live }}</ref> Kraft had needed to reach 75% of the shares in order to be able to delist Cadbury from the stock market and fully integrate it as part of Kraft. This was achieved on 5 February, and the company announced that Cadbury shares would be de-listed on 8 March.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/business/8499853.stm |title=Cadbury shares to be de-listed |archiveurl=https://web.archive.org/web/20220317155316/http://news.bbc.co.uk/1/hi/business/8499853.stm |archivedate=17 March 2022 |work=[[BBC News]] |date=5 February 2010}}</ref> On 3 February, the Chairman [[Roger Carr (businessman)|Roger Carr]], chief executive [[Todd Stitzer]] and chief financial officer Andrew Bonfield<ref>{{cite web |url=http://www.kingfisher.com/index.asp?pageid=55&newsid=684 |title=Andrew Bonfield was appointed a non-executive director of Kingfisher plc in February 2010 |access-date=31 December 2010 |archive-url=https://web.archive.org/web/20111007233554/http://www.kingfisher.com/index.asp?pageid=55&newsid=684 |archive-date=7 October 2011 |url-status=dead}}</ref> all announced their resignations. Stitzer had worked at the company for 27 years.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/business/8496873.stm |title=Cadbury top bosses to step down |archiveurl=https://web.archive.org/web/20240107054128/http://news.bbc.co.uk/2/hi/business/8496873.stm |archivedate=7 January 2024 |work=[[BBC News]] |date=3 February 2010}}</ref> On 9 February, Kraft announced that it was planning to close the Somerdale Factory, [[Keynsham]], with the loss of 400 jobs.<ref>{{cite news |url=http://news.bbc.co.uk/1/hi/business/8507066.stm |title=Cadbury's Bristol plant to close by 2011 |work=[[BBC News]] |date=9 February 2010 |access-date=21 December 2010 |archive-date=7 September 2022 |archive-url=https://web.archive.org/web/20220907202041/http://news.bbc.co.uk/1/hi/business/8507066.stm |url-status=live }}</ref> The management explained that existing plans to move production to Poland were too advanced to be realistically reversed, though assurances had been given regarding sustaining the plant. Staff at Keynsham criticised this move, suggesting that they felt betrayed and as if they have been "sacked twice".<ref>{{cite news |last=Warde |first=Miles |url=http://news.bbc.co.uk/1/hi/business/8570188.stm |title=Cadbury Keynsham workers 'sacked twice' |work=[[BBC News]] |date=16 March 2010 |access-date=21 December 2010 |archive-date=10 April 2023 |archive-url=https://web.archive.org/web/20230410072410/http://news.bbc.co.uk/1/hi/business/8570188.stm |url-status=live }}</ref> On 22 April 2010, Phil Rumbol, the man behind the famous Cadbury ''[[Gorilla (advertisement)|Gorilla]]'' advertisement, announced his plans to leave the Cadbury company in July following Kraft's takeover.<ref>{{cite web |url=http://www.newstatesman.com/broadcast/2010/04/rumbol-gorilla-company-kraft |title=Cadbury's marketing director to quit |publisher=Newstatesman.com |date=22 April 2010 |access-date=21 December 2010 |archive-date=29 July 2020 |archive-url=https://web.archive.org/web/20200729163842/https://www.newstatesman.com/broadcast/2010/04/rumbol-gorilla-company-kraft |url-status=live }}</ref>

[[File:Thinktank Birmingham - object 1974S02865.00002(2).jpg|thumb|upright|An early Cadbury chocolate wrapping machine on display at [[Thinktank, Birmingham Science Museum]].]]
The [[European Commission]] decided that Kraft would have to divest Cadbury's confectionery businesses in Poland (Wedel) and Romania (Kandia). In June 2010, the Polish division, Cadbury-Wedel, was sold to [[Lotte (conglomerate)|Lotte]] of Korea. As part of the deal Kraft kept the Cadbury, Hall's and other brands along with two plants in [[Skarbimierz]]. Lotte took over the plant in [[Warsaw]] along with the [[E Wedel]] brand.<ref>[http://www.confectionerynews.com/Manufacturers/Lotte-group-set-to-acquire-Wedel-in-Poland-from-Kraft Lotte group set to acquire Wedel in Poland from Kraft] {{Webarchive|url=https://web.archive.org/web/20160719115812/http://www.confectionerynews.com/Manufacturers/Lotte-group-set-to-acquire-Wedel-in-Poland-from-Kraft |date=19 July 2016 }} ''Confectionery News'' 28 June 2010.</ref> Kandia was sold back to [[Julius Meinl|the Meinl family]], which had owned the brand from 2003 to 2007.<ref>{{Cite web |url=https://www.zf.ro/companii/familia-meinl-revine-la-brandul-kandia-7474674 |title=Familia Meinl revine la brandul Kandia |website=Ziarul Financiar |access-date=8 February 2020 |archive-date=27 July 2020 |archive-url=https://web.archive.org/web/20200727060917/https://www.zf.ro/companii/familia-meinl-revine-la-brandul-kandia-7474674 |url-status=live }}</ref>

On 4 August 2011, Kraft Foods announced it would be splitting into two companies beginning on 1 October 2012. The snack and confectionery business of Kraft became [[Mondelez International]], of which Cadbury would become a subsidiary.<ref>{{cite news |title=Factbox – Kraft to split into two companies |url=https://www.reuters.com/article/uk-kraftfoods-fb/factbox-kraft-to-split-into-two-companies-idUKTRE7734TD20110804 |access-date=9 October 2017 |work=[[Reuters]] |date=5 August 2011 |archive-date=9 October 2017 |archive-url=https://web.archive.org/web/20171009092758/https://www.reuters.com/article/uk-kraftfoods-fb/factbox-kraft-to-split-into-two-companies-idUKTRE7734TD20110804 |url-status=live }}</ref><ref>{{cite news |last1=Smith |first1=Aaron |title=Kraft to split into two companies |url=https://money.cnn.com/2011/08/04/news/companies/kraft/index.htm |access-date=9 October 2017 |work=[[CNN Money]] |date=4 August 2017 |archive-date=9 October 2017 |archive-url=https://web.archive.org/web/20171009092644/http://money.cnn.com/2011/08/04/news/companies/kraft/index.htm |url-status=live }}</ref>

In response to diminishing margins in early 2014, Mondelez hired [[Accenture]] to implement a US$3 billion cost-cutting programme of the company's assets including Cadbury and [[Oreo]]. Beginning in 2015, Mondelez began closing Cadbury factories in several developed countries including Ireland, Canada, the United States, and New Zealand and shifting production to "advantaged" country locations like China, India, Brazil, and Mexico. The closure of Cadbury factories in centres such as [[Dublin]], [[Montreal]], [[Chicago]], [[Philadelphia]], and [[Dunedin]] in New Zealand generated outcries from the local populations. The plan received approval from several market shareholders including the Australian and New Zealand banks [[Westpac]] and [[ASB Bank]].<ref>{{cite web |title=Mondelez International Details Cost-Reduction Progress and Strategies to Accelerate Growth; Reaffirms 2015 Outlook and 2016 Margin Target |url=http://ir.mondelezinternational.com/releasedetail.cfm?releaseid=930964 |publisher=[[Mondelez International]] |access-date=9 October 2017 |archive-url=https://web.archive.org/web/20171009092756/http://ir.mondelezinternational.com/releasedetail.cfm?releaseid=930964 |archive-date=9 October 2017 |url-status=dead}}</ref><ref>{{cite news |last1=Stock |first1=Rob |title=Mondelez's global $4 billion cost-cutting drive behind Dunedin Cadbury factory closure |url=http://www.stuff.co.nz/business/89569042/mondelezs-global-costcutting-drive-behind-dunedin-cadbury-factory-closure |access-date=9 October 2017 |agency=[[Stuff.co.nz]] |date=19 February 2017 |archive-date=9 October 2017 |archive-url=https://web.archive.org/web/20171009092707/http://www.stuff.co.nz/business/89569042/mondelezs-global-costcutting-drive-behind-dunedin-cadbury-factory-closure |url-status=live }}</ref><ref>{{cite news |title=Mondelez's results beat on better pricing, cost cuts |url=https://www.reuters.com/article/us-mondelez-intl-results/mondelezs-results-beat-on-better-pricing-cost-cuts-idUSKBN17Y2F7 |access-date=9 October 2017 |work=[[Reuters]] |date=3 May 2017 |archive-date=9 October 2017 |archive-url=https://web.archive.org/web/20171009093010/http://www.reuters.com/article/us-mondelez-intl-results/mondelezs-results-beat-on-better-pricing-cost-cuts-idUSKBN17Y2F7 |url-status=live }}</ref>

In January 2017, Cadbury became the official snack partner of the [[Premier League]], and sponsored the [[Premier League Golden Boot]] and [[Premier League Golden Glove]] awards.<ref>{{cite news |title=Cadbury and Premier League enter partnership |url=https://www.premierleague.com/news/317045 |date=24 January 2017 |access-date=5 June 2019 |agency=PremierLeague.com |archive-date=5 June 2019 |archive-url=https://web.archive.org/web/20190605073606/https://www.premierleague.com/news/317045 |url-status=live }}</ref>

====200th anniversary: 2024–present====
On 8 January 2024, [[Mondelez International]] announced plans to celebrate the 200th anniversary of Cadbury, including: promotions, celebrations, and seven retro packaging designs for its Cadbury Dairy Milk bars.<ref>{{cite web |url=https://www.talkingretail.com/products-news/confectionery/cadbury-celebrates-200-years-08-01-2024/ |title=Cadbury celebrates 200 years|access-date=12 January 2024 |archive-date=8 January 2024 |archive-url=https://web.archive.org/web/20240108113527/https://www.talkingretail.com/products-news/confectionery/cadbury-celebrates-200-years-08-01-2024/|first=Joanna|last=Thomson|work=Talking Retail|date=8 January 2024 |url-status=live }}</ref>

On 17 March 2024, Cadbury celebrated their bicentenary by unveiling their newly refurbished UK archive. The new archive which cost £350,000, documents over 50,000 Cadbury items including; packaging history, artworks, and discontinued products. With Mondelēz International planning on opening the archive to the public at a later date.<ref>{{Cite news |first=Josh |last=Sandiford|date=17 March 2024 |title=Cadbury shows off archive after £350k revamp |language=en-GB |work=[[BBC West Midlands]], [[BBC News]], [[BBC]] |url=https://www.bbc.co.uk/news/articles/c72dr8dx4dno |url-status=live |access-date=16 October 2025 |archive-url=https://web.archive.org/web/20240317231726/https://www.bbc.com/news/articles/c72dr8dx4dno|archive-date=17 March 2024}}</ref>

On 23 December 2024, it was announced that after 170 years of its association with the [[British monarchy]], since the reign of [[Queen Victoria]], Cadbury would now no longer hold its [[Royal warrant of appointment (United Kingdom)|Royal Warrant]] under [[King Charles III]]. 
While no reason was given, the King had been urged by campaign group B4Ukraine to withdraw warrants from companies "still operating in Russia" after the [[Russian invasion of Ukraine|invasion of Ukraine]], with Mondelez and consumer goods firm [[Unilever]] (who also lost its royal warrant) among those named.<ref name="Khan"/> In a statement by a Mondelez spokesperson: "Whilst we are disappointed to be one of hundreds of other businesses and brands in the UK [...] to not have a new warrant awarded, we are proud to have previously held one, and we fully respect the decision."<ref name="Khan">{{Cite news |first=Shehnaz|last=Khan|date=23 December 2024 |title=Cadbury loses royal warrant after 170 years |language=en-GB |work=[[BBC West Midlands]], [[BBC News]], [[BBC]] |url=https://www.bbc.co.uk/news/articles/c0lg9y791kyo |url-status=live |access-date=15 October 2025 |archive-url=https://web.archive.org/web/20241223104140/https://www.bbc.com/news/articles/c0lg9y791kyo |archive-date=23 December 2024}}</ref>

== Operations ==

===Head office===
[[File:Cadbury's - large office block - geograph.org.uk - 961892.jpg|thumb|right|Cadbury's office block in [[Bournville]]]]
Cadbury has its head office at Cadbury House in the Uxbridge Business Park in [[Uxbridge]], [[Greater London]], England.<ref>{{cite web |title=Terms of Use |url=https://www.cadbury.co.uk/terms |publisher=Cadbury |access-date=15 March 2016 |archive-date=14 March 2016 |archive-url=https://web.archive.org/web/20160314020812/https://www.cadbury.co.uk/Terms |url-status=live }}</ref><ref>{{cite web |url=https://pa.chilternandsouthbucks.gov.uk/online-applications/propertyDetails.do?keyVal=K7OZ4COH0A800&activeTab=summary |title=Property Address |access-date=10 July 2022 |archive-date=10 July 2022 |archive-url=https://web.archive.org/web/20220710225327/https://pa.chilternandsouthbucks.gov.uk/online-applications/propertyDetails.do?keyVal=K7OZ4COH0A800&activeTab=summary |url-status=live }}</ref>
The company occupies {{convert|84000|sqft|sqm}} of leased space inside Building 3 of the business park,<ref name="PropertyWeek">Heap, Richard. [http://www.propertyweek.com/story.asp?storycode=3090902 Cadbury's schlep]. ''[[Property Week]]''. 6 July 2007. Retrieved on 27 April 2010.</ref> which it shares with Mondelez's UK division.<ref>{{cite web |title=Mondelez UK Limited |url=https://beta.companieshouse.gov.uk/company/00203663 |publisher=Companies House |access-date=3 May 2017 |archive-date=8 July 2019 |archive-url=https://web.archive.org/web/20190708151236/https://beta.companieshouse.gov.uk/company/00203663 |url-status=live }}</ref> After acquiring Cadbury, Kraft confirmed that the company would remain at Cadbury House.<ref>
[http://www.kraftfoodscompany.com/SiteCollectionDocuments/pdf/Kraft_Cadbury_Progress_Update.pdf Update on progress made since Kraft Foods acquired Cadbury] {{webarchive|url=https://web.archive.org/web/20110304062705/http://www.kraftfoodscompany.com/SiteCollectionDocuments/pdf/Kraft_Cadbury_Progress_Update.pdf |date=4 March 2011 }}." Kraft Foods. 31 January 2011. Retrieved on 6 February 2011.</ref>

Cadbury relocated to Uxbridge Business Park from its previous head office at 25 Berkeley Square in [[Mayfair]], [[City of Westminster]] in 2007 as a cost-saving measure.<ref name=Telegraph2>{{cite news |last1=Muspratt |first1=Caroline |title=Cadbury swaps Mayfair for Uxbridge |url=https://www.telegraph.co.uk/finance/markets/2809823/Cadbury-swaps-Mayfair-for-Uxbridge.html |access-date=15 March 2016 |work=The Telegraph |date=1 June 2007 |archive-date=2 January 2016 |archive-url=https://web.archive.org/web/20160102054813/http://www.telegraph.co.uk/finance/markets/2809823/Cadbury-swaps-Mayfair-for-Uxbridge.html |url-status=live }}</ref><ref>[http://annualreport2007.savills.com/our_work Savills pre-lets new HQ building at record rent for prestigious business park] {{webarchive |url=https://web.archive.org/web/20120426070736/http://annualreport2007.savills.com/our_work |date=26 April 2012 }}. ''Reports and Accounts 2007''. Savills plc. Retrieved on 27 April 2010.</ref> In 1992, the company leased the space for £55 per square foot (0.093 m<sup>2</sup>);<ref name="PropertyWeek"/> by 2002 this had reached £68.75 per square foot.<ref name=Telegraph2/>

===Production sites===

====Bournville====
[[File:George Cadbury1917.jpg|thumb|upright|The founder's son [[George Cadbury]] established Bournville.]]
Located {{convert|4|mile|spell=in}} south of Birmingham in England, the Cadbury plant in [[Bournville]] was opened in 1879 by company founder John Cadbury's son [[George Cadbury|George]], whose aim was that one-tenth of the Bournville estate should be "laid out and used as parks, recreation grounds and open space." It subsequently became known as "the factory in a garden".<ref>{{cite news |title=Cadbury: The legacy in Birmingham |url=http://news.bbc.co.uk/local/birmingham/hi/people_and_places/history/newsid_8412000/8412655.stm |access-date=7 August 2019 |work=[[BBC News]] |archive-date=27 July 2020 |archive-url=https://web.archive.org/web/20200727063918/http://news.bbc.co.uk/local/birmingham/hi/people_and_places/history/newsid_8412000/8412655.stm |url-status=live }}</ref> Cadbury's dark chocolate bar, [[Bournville (chocolate bar)|Bournville]], is named after the model village, and was first sold in 1908.<ref>{{cite web |url=https://www.cadbury.co.uk/the-story |title=The History of Chocolate |publisher=Cadbury |access-date=7 August 2019 |archive-date=13 October 2016 |archive-url=https://web.archive.org/web/20161013173200/https://www.cadbury.co.uk/the-story |url-status=live }}</ref>

Bournville employs almost 1,000 people.<ref name=bournville>{{cite news |url=http://www.birminghampost.co.uk/business/manufacturing/cadbury-owner-mondelez-announces-75m-6555440 |title=Cadbury owner Mondelez announces £75m upgrade of Bournville factory |first=Jon |last=Griffin |newspaper=Birmingham Post |access-date=10 April 2014 |archive-date=13 April 2014 |archive-url=https://web.archive.org/web/20140413132050/http://www.birminghampost.co.uk/business/manufacturing/cadbury-owner-mondelez-announces-75m-6555440 |url-status=live }}</ref> In 2014, Mondelez announced a £75 million investment in the site,<ref name=bournville/> with Cadbury stating it "reinforces Bournville's position at the heart of the British chocolate industry".<ref>{{cite news |title=Investment in the Bournville factory |url=https://www.cadbury.co.uk/our-story?timeline=2014 |access-date=7 August 2019 |work=Cadbury.co.uk |archive-date=27 July 2020 |archive-url=https://web.archive.org/web/20200727070043/https://www.cadbury.co.uk/our-story?timeline=2014 |url-status=live }}</ref>

Bournville is home to Mondelez's Global Centre of Excellence for chocolate research and development, so every new chocolate product created by Cadbury starts life at the Birmingham plant.<ref name=bournville/>

==Markets==

=== United Kingdom ===
The confectionery business in the UK is called '''Cadbury''' (formerly '''Cadbury Trebor Bassett''') and, as of August 2004, had eight factories and 3,000 staff in the UK. Mondelez also sells biscuits bearing the Cadbury brand, such as [[Cadbury Fingers]]. Mondelez also owns [[J. S. Fry & Sons|Fry's]] and [[Maynards Bassetts]] (created by merging [[Bassett's]] with [[Maynards]]).<ref>{{cite news |last1=Montgomery |first1=Angus |title=Maynards and Bassetts unite to form new "adult candy" brand |url=https://www.designweek.co.uk/issues/18-24-january-2016/maynards-and-bassetts-unite-to-form-new-adult-candy-brand/ |access-date=4 October 2021 |work=[[Design Week]] |date=22 January 2016 |archive-date=4 October 2021 |archive-url=https://web.archive.org/web/20211004143345/https://www.designweek.co.uk/issues/18-24-january-2016/maynards-and-bassetts-unite-to-form-new-adult-candy-brand/ |url-status=live }}</ref>

Ice cream based on Cadbury products, like [[99 Flake]], is made under licence by [[Frederick's Dairies]]. Cadbury cakes and chocolate spread are manufactured under licence by [[Premier Foods]], but the cakes were originally part of Cadbury Foods Ltd with factories at Blackpole in [[Worcester, England|Worcester]] and [[Moreton, Merseyside|Moreton]] on the [[Wirral Peninsula|Wirral]], with distribution depots throughout the UK.

Other Kraft subsidiaries in the UK include Cadbury Two LLP, Cadbury UK Holdings Limited, Cadbury US Holdings Limited, Cadbury Four LLP, Cadbury Holdings Limited, and Cadbury One LLP.

According to the environmental charity [[Keep Britain Tidy]], Cadbury chocolate wrappers along with [[Walkers (snack foods)|Walkers]] crisps packets and [[Coca-Cola]] cans were the three top brands that were the most common pieces of rubbish found in UK streets in 2013.<ref>{{cite news |title=Coke, Cadbury and Walkers 'most dumped' brands |url=https://www.scotsman.com/news/environment/coke-cadbury-and-walkers-most-dumped-brands-1-2852571 |access-date=5 July 2019 |work=Scotsman |archive-date=5 July 2019 |archive-url=https://web.archive.org/web/20190705123841/https://www.scotsman.com/news/environment/coke-cadbury-and-walkers-most-dumped-brands-1-2852571 |url-status=dead}}</ref> In 2014, [[Cadbury Dairy Milk]] was ranked the best-selling chocolate bar in the UK.<ref>[http://www.walesonline.co.uk/whats-on/food-drink-news/nations-favourite-chocolate-bars-revealed-7938048 "Top 10 selling chocolate bars in the UK"] {{Webarchive|url=https://web.archive.org/web/20141205025032/http://www.walesonline.co.uk/whats-on/food-drink-news/nations-favourite-chocolate-bars-revealed-7938048 |date=5 December 2014 }}. Wales Online. Retrieved 28 December 2014</ref> A 2018 [[YouGov]] poll saw Cadbury's [[Digestive biscuit#Chocolate digestives|Chocolate Digestive]]s ranked the second most popular [[biscuit]] in the UK after [[McVitie's]] Chocolate Digestives.<ref>{{cite news |title=Britain's top five biscuits revealed |url=https://yougov.co.uk/topics/food/articles-reports/2018/12/17/britains-top-five-biscuits-revealed |access-date=19 August 2021 |agency=YouGov |quote=YouGov Ratings data shows McVities, Cadbury's and Walkers products dominate the list of Britain's favourite biscuits |archive-date=19 August 2021 |archive-url=https://web.archive.org/web/20210819165624/https://yougov.co.uk/topics/food/articles-reports/2018/12/17/britains-top-five-biscuits-revealed |url-status=live }}</ref>

=== Ireland ===
{{main|Cadbury Ireland}}

Cadbury Ireland Limited is based in [[Coolock]] in [[Dublin]], where the headquarters of Cadbury Ireland are located, and [[Rathmore, County Kerry]]. Products made by Cadbury in Ireland include Cadbury Dairy Milk Range, Cadbury Twirl, Cadbury Cadbury Snacks Range Flake and [[Boost (chocolate bar)|Boost]] (formerly Moro). Cadbury used to produce the Time Out bar in Ireland for the European market however this production was moved to Poland.<ref>{{cite web |url=http://businessetc.thejournal.ie/cadbury-job-losses-1961408-Feb2015/ |title=160 jobs lost as Cadbury scraps the Pink Snack bar |publisher=[[thejournal.ie]] |date=26 February 2015 |access-date=26 February 2015 |archive-date=26 February 2015 |archive-url=https://web.archive.org/web/20150226171202/http://businessetc.thejournal.ie/cadbury-job-losses-1961408-Feb2015/ |url-status=live }}</ref>

=== United States ===
{{Infobox company
| name = Cadbury Adams USA
| logo = Cadbury_(2020).svg
| logo_size = 200
| type = [[Subsidiary]]
| fate = 
| foundation = {{start date and age|2002|12}}
| location_city = [[Parsippany-Troy Hills, New Jersey]]
| location_country = U.S.
| products = [[Cadbury Creme Egg]], [[Cadbury Dairy Milk]], [[Mini Eggs]]
| parent = Cadbury plc
| owners = [[Mondelez International]]
| subsid = 
| brands = 
| website = {{URL|https://www.cadburyusa.com/en_us/home.html|cadburyusa.com}}
}}
Cadbury Adams USA produces [[candy]], [[chewing gum|gum]], [[Mint (candy)|breath mints]] and [[cough drops]]. It is headquartered in [[Parsippany, New Jersey]]. The company was formed after the then Cadbury Schweppes purchased the Adams brand from [[Pfizer]] in December 2002 for US$4.2 billion.

[[American Chicle Company|American Chicle]] was purchased by [[Warner–Lambert]] in 1962; Warner-Lambert renamed the unit Adams in 1997 and merged with [[Pfizer]] in 2000.

====Previous Operations====

In 1978, Cadbury USA merged with [[Peter Paul Candy Manufacturing Company|Peter Paul]], makers of [[Mounds (candy)|Mounds]] and [[Almond Joy]].<ref name="hershey">{{cite web |url=http://www.hersheys.com/products/details/almondjoy.asp |title=Hersheys History |publisher=Hersheys.com |access-date=5 January 2010 |archive-url=https://web.archive.org/web/20100126045713/http://www.hersheys.com/products/details/almondjoy.asp |archive-date=26 January 2010 |url-status=dead}}</ref> In 1988, Cadbury US was sold to [[The Hershey Company]] for $300&nbsp;million.<ref name="Cadbury272">{{cite book|last=Cadbury|first=Deborah|title=Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers|url=https://archive.org/details/isbn_9781586488208|url-access=registration|year=2010|publisher=PublicAffairs|isbn=978-1-58648-925-0|page=[https://archive.org/details/isbn_9781586488208/page/272 272]}}</ref> As part of the deal, Hershey acquired the U.S. rights to manufacture Cadbury products, causing complaints by consumers, who claim the Hershey-made products are inferior to the originals.<ref>{{cite web |url=http://qz.com/334333/how-cadbury-lost-the-right-to-sell-its-own-chocolate-in-the-us/ |title=How Cadbury lost the right to sell its own chocolate in the US |date=1 February 2015 |first=Svati Kirsten |last=Narula |access-date=14 April 2017 |archive-date=10 September 2017 |archive-url=https://web.archive.org/web/20170910040132/https://qz.com/334333/how-cadbury-lost-the-right-to-sell-its-own-chocolate-in-the-us/ |url-status=live }}</ref>  Before the May 2008 demerger, the North American business also contained beverage unit [[Cadbury Schweppes Americas Beverages]]. In 1982, Cadbury Schweppes purchased the [[Mott's|Duffy-Mott]] Company.<ref>{{cite web |url=http://www.motts.com/About/CompanyHistory/ |title=Motts Company History |publisher=Motts.com |access-date=5 January 2010 |archive-date=12 February 2010 |archive-url=https://web.archive.org/web/20100212221404/http://www.motts.com/About/CompanyHistory/ |url-status=live }}</ref>

====Cadbury products in the US====

'''Maynards'''

{{div col|colwidth=20em}}
* [[Wine gum|Wine Gums]] (original and Sour)
* [[Swedish Fish]]
* [[Swedish berries|Swedish Berries]]
* Juicy Squirts (Sours, Citrus, and Berry)
* Original [[Gummies]]
* Fuzzy Peach
* Sour Chillers
* [[Sour Patch Kids]]
* Mini Fruit Gums
* Sour Cherry Blasters
* Fruit Mania
* Bassett's [[Liquorice allsorts|Liquorice Allsorts]]
{{div col end}}
'''Chocolate-related (Made by Hershey)'''
{{div col|colwidth=20em}}
* [[Cadbury Creme Egg|Creme egg]]
* [[Caramello]]
* Royal Dark
* [[Dairy Milk]]
{{div col end}}
'''Gum'''
{{div col|colwidth=20em}}
* [[Black Jack (gum)|Black Jack]] chewing gum
* [[Bubbaloo]] bubble gum
* [[Bubblicious]] bubble gum
* [[Chiclets]]
* [[Clorets]]
* [[Dentyne]]
* [[Freshen Up Gum]]
* Sour Cherry Gum (Limited)
* Sour Apple Gum (Limited)
* [[Stride (gum)|Stride]]
* [[Trident (gum)|Trident]]
{{div col end}}
'''Other'''
* [[Certs]] breath mints
* [[Halls (cough drop)]]
'''Discontinued products'''
{{div col|colwidth=20em}}
* [[Beemans gum|Beemans]] chewing gum
* [[Cinn*a*Burst]] gum
* Clove gum
* Fruit*a*Burst gum
* Mint*a*Burst gum
* Sparkies
{{div col end}}

===Australia===
[[File:Cooee Cadbury plant 20170526-001.jpg|thumb|Milk processing plant at Cooee, Burnie, Tasmania.]]
Cadbury's products were first imported into Australia as early as 1853, when three cases of Cadbury's cocoa and chocolate were advertised for sale in [[Adelaide]].<ref>{{cite web |url=https://nla.gov.au/nla.news-article38465051 |title=Advertising – South Australian Register (Adelaide, SA : 1839 – 1900) – 8 Feb 1853 |newspaper=[[South Australian Register]] |date=8 February 1853 |access-date=14 April 2017 |archive-date=29 July 2020 |archive-url=https://web.archive.org/web/20200729170652/https://trove.nla.gov.au/newspaper/article/38465051 |url-status=live }}</ref> Cadbury's first overseas order in 1881 was made for the Australian market. In 1919, as part of its plans to expand internationally, the company decided to build a factory in Australia. Tasmania was chosen as the location of Cadbury's first factory outside of the United Kingdom, due to its close proximity to the city of [[Hobart]], good source of inexpensive hydro-electricity and plentiful supply of high-quality fresh milk. [[Cadbury's Chocolate Factory, Tasmania|Cadbury's Claremont]] was modelled on Bournville, with its own village and sporting facilities.<ref>{{cite web |url=https://www.cadbury.com.au/about-cadbury/cadbury-in-australia.aspx |title=Cadbury in Australia |first=Icon.Inc – |last=www.iconinc.com.au |access-date=14 April 2017 |archive-date=15 February 2017 |archive-url=https://web.archive.org/web/20170215055758/https://cadbury.com.au/About-Cadbury/Cadbury-in-Australia.aspx |url-status=live }}</ref><ref>{{cite web |url=https://nla.gov.au/nla.news-article11474954 |title=NEW INDUSTRY FOR TASMANIA CHOCOLATE AND COCOA FACTORY. – CLAREMONT SITE CHOSEN. A BIG SCHEME OUTLINED. |work=[[The Mercury (Hobart)|The Mercury]] |location=Hobart, Tasmania |date=26 May 1920 |access-date=14 April 2017 |archive-date=7 January 2024 |archive-url=https://web.archive.org/web/20240107054116/https://trove.nla.gov.au/newspaper/article/11474954 |url-status=live }}</ref>
The first products from Claremont were sold in 1922.<ref>{{cite web |url=https://nla.gov.au/nla.news-article145840423 |title=CADBURY-FRY-PASCALL LIMITED. CLAREMONT. |work=[[The Examiner (Tasmania)|The Examiner]] |location=Launceston, Tasmania |date=5 June 1922 |access-date=14 April 2017 |archive-date=7 January 2024 |archive-url=https://web.archive.org/web/20240107054134/https://trove.nla.gov.au/newspaper/article/145840423 |url-status=live }}</ref>
Cadbury's Claremont was once a popular tourist attraction and operated daily tours; however, the factory ceased running full tours mid-2008, citing health and safety reasons.<ref>{{cite web |title=Cadbury Chocolate Factory Hobart |url=http://www.tripadvisor.com/Attraction_Review-g255097-d256542-Reviews-Cadbury_Chocolate_Factory-Hobart_Tasmania.html |access-date=2 September 2009 |archive-date=28 August 2009 |archive-url=https://web.archive.org/web/20090828102800/http://www.tripadvisor.com/Attraction_Review-g255097-d256542-Reviews-Cadbury_Chocolate_Factory-Hobart_Tasmania.html |url-status=live }}</ref>
Cadbury has been upgrading its manufacturing facility at Claremont, Tasmania, Australia, since 2001.<ref>{{cite web |url=http://www.packaging-gateway.com/projects/cadbury/ |title=Cadbury Schweppes Confectionery Plant |publisher=Packaging Gateway |access-date=5 January 2010 |url-status=dead |archive-url=https://web.archive.org/web/20081122055918/http://www.packaging-gateway.com/projects/cadbury/ |archive-date=22 November 2008}}</ref>
Cadbury's Claremont is the largest chocolate factory in the Southern Hemisphere,<ref>{{cite web |url=https://www.gcc.tas.gov.au/2022/02/cadbury-in-claremont-100-years-in-the-sweet-spot/ |title=Cadbury in Claremont – 100 years in the sweet spot |access-date=22 September 2022 |website=[[Glenorchy City Council]] |date=21 February 2022 |archive-date=22 September 2022 |archive-url=https://web.archive.org/web/20220922121122/https://www.gcc.tas.gov.au/2022/02/cadbury-in-claremont-100-years-in-the-sweet-spot/ |url-status=live }}</ref> producing a company-record of over {{convert|58000|tonnes}} of chocolate in 2021.<ref name="hit.com.au">{{cite web |url=https://www.hit.com.au/story/hobart-s-cadbury-factory-breaks-production-records-184071 |title=Hobart's Cadbury Factory Breaks Production Records: 58,000 tonnes of chocolate! |date=8 October 2021 |access-date=24 September 2022 |website=hit.com.au |last=Lowther |first=Amber |archive-date=24 September 2022 |archive-url=https://web.archive.org/web/20220924095049/https://www.hit.com.au/story/hobart-s-cadbury-factory-breaks-production-records-184071 |url-status=live }}</ref> Cadbury also operates a milk-processing plant in [[Cooee, Tasmania]] and two other factories in [[Melbourne]], [[Victoria (Australia)|Victoria]] ([[Ringwood, Victoria|Ringwood]] and [[Scoresby, Victoria|Scoresby]]).

On 27 February 2009, the confectionery and beverages businesses of Cadbury Schweppes in Australia were formally separated and the beverages business began operating as [[Schweppes Australia]] Pty Ltd. In April 2009, Schweppes Australia was acquired by [[Asahi Breweries]].<ref>{{cite web |url=http://www.cadbury.com.au/About-Cadbury/Cadbury-in-Australia.aspx |title=Cadbury in Australia |publisher=Cadbury.com.au |access-date=21 December 2010 |archive-date=27 May 2019 |archive-url=https://web.archive.org/web/20190527144422/https://www.cadbury.com.au/About-Cadbury/Cadbury-in-Australia.aspx |url-status=live }}</ref>

In 2015, the Australian Cadbury factory, located in [[Hobart]], reduced its work force by 80<ref>{{cite news |url=http://www.sbs.com.au/news/article/2015/05/22/cadbury-shed-80-jobs-hobart |title=Cadbury to shed 80 jobs in Hobart |work=[[Special Broadcasting Service|SBS]] |date=2 May 2015 |access-date=1 August 2017 |archive-date=9 August 2017 |archive-url=https://web.archive.org/web/20170809134722/http://www.sbs.com.au/news/article/2015/05/22/cadbury-shed-80-jobs-hobart |url-status=live }}</ref> and in 2017 closed its visitor's centre.<ref name="Easter2">{{cite news |url=http://www.abc.net.au/news/2017-04-12/union-slams-hanson-call-for-easter-egg-boycott/8439504 |title=Pauline Hanson's call for boycott of halal-certified Easter eggs could cost jobs, union warns |last=Shine |first=Rhiannon |work=[[ABC News (Australia)|ABC News]] |date=12 April 2017 |access-date=1 August 2017 |archive-date=9 August 2017 |archive-url=https://web.archive.org/web/20170809064647/http://www.abc.net.au/news/2017-04-12/union-slams-hanson-call-for-easter-egg-boycott/8439504 |url-status=live }}</ref> In August 2017, Cadbury announced that 50 workers will be shed from its Hobart factory.<ref>{{cite news |url=http://www.skynews.com.au/business/business/company/2017/08/15/cadbury-to-slash-jobs-in-hobart.html |title=Cadbury to slash jobs in Hobart |date=15 August 2017 |work=[[Sky News Australia]] |access-date=16 August 2017 |archive-date=16 August 2017 |archive-url=https://web.archive.org/web/20170816064642/http://www.skynews.com.au/business/business/company/2017/08/15/cadbury-to-slash-jobs-in-hobart.html |url-status=dead}}</ref> Within Australia there is debate regarding [[Halal certification in Australia|halal certification]].  Many of Cadbury's products are halal certified.<ref>{{cite web |url=https://www.cadbury.com.au/products/halal-products.aspx |title=Halal Products |work=Mondelez Australia Pty Ltd |date=2017 |access-date=1 August 2017 |archive-date=1 August 2017 |archive-url=https://web.archive.org/web/20170801123503/https://www.cadbury.com.au/products/halal-products.aspx |url-status=live }}</ref> This certification has generated controversy, especially from One Nation politician [[Pauline Hanson]].<ref>{{cite news |url=https://au.news.yahoo.com/a/34998079/boycott-cadbury-go-buy-non-halal-easter-eggs-says-pauline-hanson |title=Pauline Hanson says 'boycott Cadbury' urging supporters to buy 'non-halal' Easter eggs |work=Yahoo7 News |date=11 April 2017 |access-date=1 August 2017 |archive-date=1 August 2017 |archive-url=https://web.archive.org/web/20170801201800/https://au.news.yahoo.com/a/34998079/boycott-cadbury-go-buy-non-halal-easter-eggs-says-pauline-hanson/ |url-status=live }}</ref><ref>{{cite news |url=http://www.sbs.com.au/news/article/2017/04/11/pauline-hanson-go-and-buy-some-non-halal-easter-eggs |title=Pauline Hanson: 'Go and buy some non-halal Easter eggs' |last=Windsor |first=Ben |work=[[Special Broadcasting Service|SBS]] |date=11 April 2017 |access-date=1 August 2017 |archive-date=9 August 2017 |archive-url=https://web.archive.org/web/20170809130123/http://www.sbs.com.au/news/article/2017/04/11/pauline-hanson-go-and-buy-some-non-halal-easter-eggs |url-status=live }}</ref>

===New Zealand===
[[File:Cadbury buildings, Dunedin, NZ.JPG|thumb|right|Former factory in Dunedin.]]
Cadbury had also operated a factory in [[Dunedin]] in New Zealand's [[South Island]] until its closure in March 2018. In 1930, Cadbury partnered with local confectionery businessman Richard Hudson, who owned a chocolate, confectionery, biscuit factory on Castle Street. Hudson's factory was rebranded as Cadbury Hudson and later became known as the Cadbury Confectionery.<ref>{{cite web |title=Our History |url=https://www.cadbury.co.nz/our-chocolate/our-history/ |publisher=Cadbury New Zealand |access-date=9 October 2017 |archive-date=9 October 2017 |archive-url=https://web.archive.org/web/20171009094545/https://www.cadbury.co.nz/our-chocolate/our-history/ |url-status=dead}}</ref><ref name="ODT Editorial 17 Feb 2017">{{cite news |author=Editorial |title=The last blow to Cadbury |url=https://www.odt.co.nz/opinion/editorial/last-blow-cadbury |access-date=9 October 2017 |work=[[Otago Daily Times]] |date=17 February 2017 |archive-date=9 October 2017 |archive-url=https://web.archive.org/web/20171009093219/https://www.odt.co.nz/opinion/editorial/last-blow-cadbury |url-status=live }}</ref><ref>{{cite web |title=Hudson, Richard |url=http://www.businesshalloffame.co.nz/past-laureates/hudson-richard/ |publisher=New Zealand Business Hall of Fame |access-date=9 October 2017 |archive-date=9 October 2017 |archive-url=https://web.archive.org/web/20171009143425/http://www.businesshalloffame.co.nz/past-laureates/hudson-richard/ |url-status=live }}</ref> Cadbury later established a second factory in [[Auckland]] in the [[North Island]]. In 2003, Cadbury established a tourist attraction on the premises of the Dunedin factory known as [[Cadbury World]], which featured a large chocolate waterfall. In 2007, Cadbury closed down its Auckland factory, leading to the loss of 200 jobs. In 2009, the Cadbury Dunedin factory attracted criticism from consumers and local environmentalists when it replaced [[cocoa butter]] with palm oil. In response, the company backtracked but still retained palm oil as a filling in some ingredients. Over the next several years, Cadbury began downsizing its products, including trimming chocolate blocks in 2015.<ref>{{cite news |title=The bitter aftertaste to Cadbury's closing |url=https://www.odt.co.nz/news/dunedin/bitter-aftertaste-cadburys-closing |access-date=9 October 2017 |agency=[[New Zealand Media and Entertainment]] |publisher=[[Otago Daily Times]] |date=23 February 2017 |archive-date=9 October 2017 |archive-url=https://web.archive.org/web/20171009093014/https://www.odt.co.nz/news/dunedin/bitter-aftertaste-cadburys-closing |url-status=live }}</ref>

On 16 February 2017, it was reported that Cadbury would be closing its factory in Dunedin, New Zealand by March 2018. This is estimated to lead to the loss of 350 jobs. Amanda Banfield, Mondelez's vice-president for Australia, New Zealand, and Japan, clarified that the closure was done due to Mondelez's decision to shift chocolate manufacturing to Cadbury's Australian factories.<ref name="ODT Editorial 17 Feb 2017" /><ref>{{cite news |last1=Mackenzie |first1=Dene |title=350 jobs to go as Cadbury closes |url=https://www.odt.co.nz/news/dunedin/cadbury-closure-threat |access-date=16 February 2017 |publisher=[[Otago Daily Times]] |date=16 February 2017 |archive-date=16 February 2017 |archive-url=https://web.archive.org/web/20170216140506/https://www.odt.co.nz/news/dunedin/cadbury-closure-threat |url-status=live }}</ref><ref>{{cite news |last1=Rotherham |first1=Fiona |last2=Underhill |first2=Jonathan |title=Cadbury workers had no fore-warning Dunedin factory to close |url=https://www.nbr.co.nz/article/cadbury-workers-had-no-fore-warning-dunedin-factory-close-fr-p-199585 |access-date=16 February 2017 |newspaper=[[National Business Review]] |date=16 February 2017 |archive-date=16 September 2018 |archive-url=https://web.archive.org/web/20180916175410/https://www.nbr.co.nz/article/cadbury-workers-had-no-fore-warning-dunedin-factory-close-fr-p-199585 |url-status=live }}</ref> However, Mondelez has also confirmed that Dunedin's Cadbury World tourist attraction would remain open due to its popularity with tourists.<ref>{{cite news |title=Cadbury World to remain open in Dunedin |url=https://www.odt.co.nz/news/dunedin/cadbury-world-remain-open-dunedin |access-date=16 February 2017 |publisher=[[Otago Daily Times]] |date=16 February 2017 |archive-date=16 February 2017 |archive-url=https://web.archive.org/web/20170216131313/https://www.odt.co.nz/news/dunedin/cadbury-world-remain-open-dunedin |url-status=live }}</ref>

Following four weeks of consultations with local Cadbury employees, the [[Mayor of Dunedin]] [[Dave Cull]], and local trade union representatives, Banfield confirmed that the closure would go ahead the following year due to the lack of viable options to continue production in New Zealand. She also confirmed that Cadbury would offer a redundancy support package to staff and would also sponsor staff willing to move to Australia to work. Mondelez also confirmed that it was looking for a third-party manufacturer to continue making Cadbury's New Zealand brands Pineapple Lumps, Jaffas, Chocolate Fish and Buzz Bar.<ref>{{cite news |title=Cadbury factory closure confirmed |url=http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=11820102 |access-date=24 March 2017 |newspaper=[[The New Zealand Herald]] |date=17 March 2017 |archive-date=24 March 2017 |archive-url=https://web.archive.org/web/20170324182226/http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=11820102 |url-status=live }}</ref> In early June 2017, local city councillor Jim O'Malley and a group of volunteers launched a [[crowdfunding]] campaign to keep the Dunedin factory running on a portion of the site.<ref>{{cite news |title=$3m pledged to save Dunedin Cadbury factory |url=http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=11872887 |access-date=9 October 2017 |work=[[The New Zealand Herald]] |date=9 June 2017 |archive-date=9 October 2017 |archive-url=https://web.archive.org/web/20171009092704/http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=11872887 |url-status=live }}</ref> They formed a group called Dunedin Manufacturing Holdings (DMH). Despite generating NZ$6 million in funds, DMH abandoned its bid on 22 June due to Mondelez's stringent production and supply requirements and difficulties in acquiring manpower and machinery. Mondelez has also indicated that it is negotiating with two local chocolate companies to ensure the production of iconic local brands such as Pineapple Lumps, Jaffas, Chocolate Fish, Buzz Bars, and Pinky Bars in New Zealand.<ref>{{cite news |last1=McNeilly |first1=Hamish |title=Choc shock as Dunedin fundraising campaign drops Cadbury bid |url=https://www.stuff.co.nz/business/93936347/choc-shock-as-dunedin-fundraising-campaign-drops-cadbury-bid |access-date=9 October 2017 |agency=[[Stuff.co.nz]] |date=22 June 2017 |archive-date=9 October 2017 |archive-url=https://web.archive.org/web/20171009093332/https://www.stuff.co.nz/business/93936347/choc-shock-as-dunedin-fundraising-campaign-drops-cadbury-bid |url-status=live }}</ref>

On 17 October 2017, Cadbury announced that it would be shifting all production of its New Zealand brands to Australia after failing to find a local supplier. The termination of New Zealand production took effect in March 2018. Mondelez's New Zealand country head James Kane confirmed the shift on the grounds that the production of Cadbury products would require certain technologies, production processes and skills that local New Zealand manufacturers lacked.<ref>{{cite news |title=Cadbury production moving to Australia |url=https://www.odt.co.nz/news/dunedin/cadbury-production-moving-australia |access-date=17 October 2017 |publisher=[[Otago Daily Times]] |date=17 October 2017 |archive-date=17 October 2017 |archive-url=https://web.archive.org/web/20171017043141/https://www.odt.co.nz/news/dunedin/cadbury-production-moving-australia |url-status=live }}</ref><ref>{{cite news |title=Cadbury production moving to Australia |url=http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=11933870 |access-date=17 October 2017 |newspaper=[[The New Zealand Herald]] |date=17 October 2017 |archive-date=17 October 2017 |archive-url=https://web.archive.org/web/20171017034114/http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=11933870 |url-status=live }}</ref>

On 4 May, it was reported that the Dunedin Cadbury World would be closing down after the [[Ministry of Health (New Zealand)|Ministry of Health]] purchased the entire former Cadbury factory site to make way for a [[Dunedin Hospital|new public hospital]]. Mondelez area vice-president Banfield confirmed that Cadbury had sold the former factory site to the Ministry of Health for an undisclosed amount.<ref>{{cite news |last1=McNeilly |first1=Hamish |title=Popular tourist attraction Cadbury World closing to make way for $1.4 billion Dunedin Hospital |url=https://www.stuff.co.nz/national/health/103621156/popular-tourist-attraction-cadbury-world-closing-to-make-way-for-14-billion-dunedin-hospital |access-date=4 May 2018 |work=[[Stuff.co.nz]] |date=4 May 2018 |archive-date=19 August 2019 |archive-url=https://web.archive.org/web/20190819160644/https://www.stuff.co.nz/national/health/103621156/former-cadbury-chocolate-factory-to-become-part-of-14-billion-dunedin-hospital |url-status=live }}</ref><ref>{{cite news |title=Cadbury World to close |url=https://www.odt.co.nz/news/dunedin/cadbury-world-close |access-date=4 May 2018 |publisher=[[Otago Daily Times]] |date=4 May 2018 |archive-date=4 May 2018 |archive-url=https://web.archive.org/web/20180504155740/https://www.odt.co.nz/news/dunedin/cadbury-world-close |url-status=live }}</ref><ref>{{cite news |title=Dunedin Hospital announcement: What you need to know |url=https://www.odt.co.nz/news/dunedin/dunedin-hospital-announcement-what-you-need-know |access-date=4 May 2018 |publisher=[[Otago Daily Times]] |date=4 May 2018 |archive-date=14 January 2020 |archive-url=https://web.archive.org/web/20200114084547/https://www.odt.co.nz/news/dunedin/dunedin-hospital-announcement-what-you-need-know |url-status=live }}</ref>

=== Canada ===

Cadbury's Canadian head office is located in Toronto. Cadbury Canada produce and import several products that are sold under the Cadbury and Maynards labels, including the following:

{{col-begin}}
{{Col-break}}
* Cadbury
** Cadbury Coconut
** [[Cadbury Caramilk#Canada|Caramilk]]
** Creme Egg
** [[Crispy Crunch]]
** [[Crunchie]]
** [[Dairy Milk]] (various flavours)
** Flake
** [[Mini Eggs]] (also appear in a [[Tim Hortons]] doughnut)
** Mr. Big
** Pep
** [[Wunderbar (chocolate bar)|Wunderbar]] (aka Starbar)
{{Col-break}}
* [[Maynards]]
** [[Wine Gums]]
** Sour Wine Gums
** Swedish Berries
** [[Swedish Fish]]
** Sour Patch Kids
** Juicy Squirts
{{col-end}}

Cadbury Canada is now part of [[Mondelez International|Mondelez Canada]] and products are featured on the Snackworks website.

=== India ===
{{Infobox company
| name = Cadbury India
| industry = Manufacture of cocoa, chocolate and sugar confectionery
| foundation = 19 July 1948
| key_people = Anand Kripalu, [[managing director]]<ref>{{cite web |url=http://www.thehindubusinessline.com/2010/11/19/stories/2010111950270500.htm |title=Cadbury Krafts Tang India plan |work=The Hindu Business Line |date=19 November 2010 |access-date=21 December 2010 |url-status=dead |archive-url=https://web.archive.org/web/20101122135644/http://www.thehindubusinessline.com/2010/11/19/stories/2010111950270500.htm |archive-date=22 November 2010}}</ref>
| products = [[Cadbury Dairy Milk]], 5-star, Perk, Gems, Eclairs, [[Oreo]] and [[Bournvita]]
| num_employees = 2000
| location = [[Mumbai]], India
| website = {{URL|cadburygifting.in}}
}}
In 1948, Cadbury India began its operations in India by importing chocolates. On 19 July 1948, Cadbury was incorporated in India. It now has manufacturing facilities in [[Thane]], Induri ([[Pune]]) and [[Malanpur]] ([[Bhind]]), [[Hyderabad]], [[Bangalore]] and Baddi ([[Himachal Pradesh]]) and sales offices in [[New Delhi]], [[Mumbai]], [[Kolkata]] and [[Chennai]]. The corporate head office is in [[Mumbai]]. The head office is presently situated at [[Pedder Road]], Mumbai, under the name of "Cadbury House".  Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. For over two decades, Cadbury has worked with the [[Kerala Agricultural University]] to undertake cocoa research.<ref>{{cite web |url=http://www.cadburyindia.com/cadtoday/company.asp |title=Cadbury India Ltd. – Company Overview |publisher=Cadbury India |access-date=29 August 2010 |url-status=dead |archive-url=https://web.archive.org/web/20070202012259/http://www.cadburyindia.com/cadtoday/company.asp |archive-date=2 February 2007}}</ref><ref>{{cite web |url=http://www.cadburyindia.com/cadtoday/company.asp |title=Cadbury India Ltd. – Company Overview |publisher=Cadburyindia.com |access-date=21 December 2010 |url-status=dead |archive-url=https://web.archive.org/web/20070202012259/http://www.cadburyindia.com/cadtoday/company.asp |archive-date=2 February 2007}}</ref>

Currently, Cadbury India operates in five categories – Chocolate confectionery, Beverages, Biscuits, Gum and Candy. Its products include [[Cadbury Dairy Milk]], Dairy Milk Silk, [[Bournville (chocolate bar)|Bournville]], Temptations, Perk, [[Cadbury Eclairs|Eclairs]], [[Bournvita]], Celebrations, Gems, Bubbaloo, Cadbury Dairy Milk Shots, [[Halls (cough drop)|Halls]], Bilkul, [[Tang (drink)|Tang]], and [[Oreo]].<ref>{{cite news |first=Namrata |last=Singh |url=http://timesofindia.indiatimes.com/business/india-business/Cadbury-India-puts-in-place-new-top-brass/articleshow/6065736.cms |title=Cadbury India puts in place new top brass |work=The Times of India |date=19 June 2010 |access-date=21 December 2010 |archive-date=5 November 2010 |archive-url=https://web.archive.org/web/20101105173125/http://timesofindia.indiatimes.com/business/india-business/Cadbury-India-puts-in-place-new-top-brass/articleshow/6065736.cms |url-status=live }}</ref><ref>{{cite web |url=http://www.businessworld.in/index.php/NO.-22-CADBURY-INDIA.html |title=Businessworld – NO. 22 : CADBURY INDIA |publisher=Businessworld.in |date=24 April 2007 |access-date=21 December 2010 |url-status=dead |archive-url=https://web.archive.org/web/20111217135414/http://www.businessworld.in/index.php/NO.-22-CADBURY-INDIA.html |archive-date=17 December 2011}}</ref>

It is the Indian market leader in the chocolate confectionery business with a market share of over 70%.<ref>{{cite web |url=http://www.iloveindia.com/economy-of-india/top-50-companies/cadbury-india.html |title=Cadbury India – Cadbury Schweppes Profile – History of Cadbury India |publisher=Iloveindia.com |date=21 July 2007 |access-date=21 December 2010 |archive-date=1 January 2011 |archive-url=https://web.archive.org/web/20110101074613/http://www.iloveindia.com/economy-of-india/top-50-companies/cadbury-india.html |url-status=live }}</ref> On 21 April 2014, Cadbury India changed its name to Mondelez India Foods Limited.<ref>{{cite news |url=http://www.business-standard.com/article/pti-stories/cadbury-india-changes-name-to-mondelez-india-foods-ltd-114042100411_1.html |title=Cadbury India – Change of name |work=Press Trust of India |date=21 April 2014 |last1= |first1= |access-date=21 April 2014 |archive-date=23 April 2014 |archive-url=https://web.archive.org/web/20140423040557/http://www.business-standard.com/article/pti-stories/cadbury-india-changes-name-to-mondelez-india-foods-ltd-114042100411_1.html |url-status=live }}</ref> In 2017, Cadbury/Mondelez agreed to pay a $13 million FCPA penalty for making illicit payments to government officials to obtain licences and approvals to build a factory in Baddi.<ref>{{cite web |url=https://www.sec.gov/spotlight/fcpa/fcpa-cases.shtml |title=SEC.gov {{!}} Spotlight on Foreign Corrupt Practices Act |website=www.sec.gov |access-date=5 July 2017 |archive-date=15 February 2015 |archive-url=https://web.archive.org/web/20150215123129/http://www.sec.gov/spotlight/fcpa/fcpa-cases.shtml |url-status=live }}</ref><ref>{{cite news |url=https://www.reuters.com/article/us-mondelez-sec-idUSKBN14T1W1 |title=Mondelez in $13 million SEC settlement tied to India payments |date=9 January 2017 |work=Reuters |access-date=5 July 2017 |archive-date=23 June 2017 |archive-url=https://web.archive.org/web/20170623183249/http://www.reuters.com/article/us-mondelez-sec-idUSKBN14T1W1 |url-status=live }}</ref>

==== Issues ====
In 2003, ''Businessworld'' in India reported there were 'Insects found in Cadbury's chocolates'.<ref>{{cite web |last=Shah |first=Dr Shashank |title=When Crisis led to Consumer Safety: The Story of Cadbury |url=http://businessworld.in/article/When-Crisis-led-to-Consumer-Safety-The-Story-of-Cadbury/03-08-2020-304560 |access-date=18 March 2021 |website=BW Businessworld |archive-date=20 January 2021 |archive-url=https://web.archive.org/web/20210120065150/http://www.businessworld.in/article/When-Crisis-led-to-Consumer-Safety-The-Story-of-Cadbury/03-08-2020-304560/ |url-status=live }}</ref> In 2021, [[Central Bureau of Investigation]] (CBI) carried out raids in [[Haryana]] and Himachal on Cadbury India Ltd premises.<ref>{{cite news |last=IANS |date=18 March 2021 |title=CBI books Cadbury India, searches several premises in corruption case |work=Business Standard India |url=https://www.business-standard.com/article/companies/cbi-books-cadbury-india-searches-several-premises-in-corruption-case-121031800038_1.html |access-date=18 March 2021 |archive-date=18 March 2021 |archive-url=https://web.archive.org/web/20210318045224/https://www.business-standard.com/article/companies/cbi-books-cadbury-india-searches-several-premises-in-corruption-case-121031800038_1.html |url-status=live }}</ref><ref>{{cite web |date=19 March 2021 |title=CBI raids in Haryana and Himachal on Mondelez Foods premises |url=https://www.hindustantimes.com/india-news/cbi-raids-in-haryana-and-himachal-on-mondelez-foods-premises-101616100711443.html |access-date=19 March 2021 |website=Hindustan Times |archive-date=18 March 2021 |archive-url=https://web.archive.org/web/20210318205455/https://www.hindustantimes.com/india-news/cbi-raids-in-haryana-and-himachal-on-mondelez-foods-premises-101616100711443.html |url-status=live }}</ref> CBI filed FIR against Cadbury for corruption in connection with obtaining Himachal factory licence. CBI said Cadbury allegedly conspired with central excise officials between 2009 and 2011 and availed [[excise]] benefits to the tune of Rs 241 crore for its new unit in [[Himachal Pradesh]].<ref>{{cite web |title=CBI files FIR against Cadbury for corruption in obtaining Himachal factory licence |url=https://www.businesstoday.in/current/corporate/cbi-files-fir-against-cadbury-india-for-illegally-obtaining-license-for-himachal-factory/story/434116.html |access-date=18 March 2021 |website=www.businesstoday.in |date=18 March 2021 |archive-date=18 March 2021 |archive-url=https://web.archive.org/web/20210318035104/https://www.businesstoday.in/current/corporate/cbi-files-fir-against-cadbury-india-for-illegally-obtaining-license-for-himachal-factory/story/434116.html |url-status=live }}</ref>

=== Malta ===

In 2012, Alf Mizzi & Sons Marketing (Ltd) took over the importation and distribution of Cadbury, as well as several other Mondelez brands. Most of the Cadbury products are imported directly from the UK. The advertising of the brand was taken over by Sloane Ltd., which proved to be highly successful in creating market specific commercials, reaching more of the Maltese population than ever through digital advertising.

=== South Africa ===
Cadbury was introduced to South Africa in 1903 by the Cadbury brothers, Richard and George.<ref name=":2">{{cite web |author=<!--Not stated--> |date=5 September 2018 |title=Cadbury celebrates 80 years of sharing the joy in South Africa |url=https://cadburyjoyvault.co.za/36425-cadbury-celebrates-80-years-of-sharing-the-joy-in-south-africa |access-date=9 October 2020 |website=Cadbury Joy Vault |publisher=Cadbury |archive-date=18 October 2020 |archive-url=https://web.archive.org/web/20201018003927/https://cadburyjoyvault.co.za/36425-cadbury-celebrates-80-years-of-sharing-the-joy-in-south-africa |url-status=live }}</ref> The brothers appointed a sales agent to sell their products to the locals. The brand's popularity grew such that in 1926, the South African arm of Cadbury was formed and plans were made to construct a local chocolate manufacturing plant.

Cadbury broke ground with a chocolate plant in [[Port Elizabeth]] in 1930. By 1938, the first locally produced moulded Cadbury Dairy Milk chocolate slabs were produced. The first slabs of chocolate produced were the ''Milk, Nut Milk, Milk Fruit, Nut Brazil, Fruit & Nut and Bournville'' variety of Cadbury products.

In the 1950s, the Port Elizabeth factory was expanded to include a new laboratory in order to start producing new products, such as the ''Flake'' and ''Crunchie Bar'' (1960s). By the 1970s, the factory was expanded again to add a new Raw Materials Store and crumb silos. These have since become a local landmark. The same factory still produces some of the supply of Cadbury chocolate in South Africa.<ref name=":2" />

In 2011, [[Kraft Foods]], the company that then owned Cadbury, announced that it would be launching a fair-trade Dairy Milk chocolate bar on the South African market. The product had been available in other countries where Cadbury operated since 2009. The South African operation of Cadbury has a completely Africa-based supply chain, with cocoa beans bought in [[Ghana]] and the chocolate bars made in the factory at Port Elizabeth.<ref>{{cite press release |author=<!--Staff writer(s); no by-line.--> |title=Kraft Foods announces launch of fair trade Cadbury chocolate bar in South Africa |url=https://agritrade.cta.int/en/Agriculture/Topics/Product-differentiation/Kraft-Foods-announces-launch-of-fair-trade-Cadbury-chocolate-bar-in-South-Africa.html |date=9 August 2011 |access-date=9 October 2020 |archive-date=26 February 2021 |archive-url=https://web.archive.org/web/20210226131724/https://agritrade.cta.int/en/Agriculture/Topics/Product-differentiation/Kraft-Foods-announces-launch-of-fair-trade-Cadbury-chocolate-bar-in-South-Africa.html |url-status=live }}</ref>

==Advertising==
[[File:Cadbury World sign, Bournville.JPG|thumb|left|225px|The signature logo as displayed at [[Cadbury World]] in Bournville, England. In 1905 the company chose purple as it was [[Queen Victoria]]'s favourite colour.]]

The Cadbury script logo is derived from the signature of [[William Adlington Barrow Cadbury|William Cadbury]], the founder's grandson, in 1921.<ref name="Cadbury269">{{cite book |last=Cadbury |first=Deborah |title=Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers |url=https://archive.org/details/isbn_9781586488208 |url-access=registration |year=2010 |publisher=PublicAffairs |isbn=978-1-58648-925-0 |pages=[https://archive.org/details/isbn_9781586488208/page/269 269–70]}}</ref> It was adopted as the worldwide logo in the 1970s.<ref name="Cadbury269" /> Adopting [[purple]] as the company's colour in 1905 to honour [[Queen Victoria]] who had died four years prior,<ref>{{cite news |title=Chocolate wars break out over the colour purple |url=https://www.telegraph.co.uk/news/2019/02/02/chocolate-wars-break-colour-purple/ |access-date=5 August 2019 |work=The Telegraph |archive-date=5 August 2019 |archive-url=https://web.archive.org/web/20190805123412/https://www.telegraph.co.uk/news/2019/02/02/chocolate-wars-break-colour-purple/ |url-status=live }}</ref> Cadbury famously trademarked purple for chocolates with registrations in 1995<ref>[https://www.ipo.gov.uk/tmcase/Results/1/UK0002020876A?legacySearch=False "Trade mark number UK0002020876A"] {{Webarchive|url=https://web.archive.org/web/20221031205803/https://trademarks.ipo.gov.uk/ipo-tmcase/page/Results/1/UK0002020876A?legacySearch=False |date=31 October 2022 }}. Intellectual Property Office.</ref> and 2004.<ref>{{cite web |url=https://www.ipo.gov.uk/tmcase/Results/1/UK00002376879?legacySearch=False |title=Intellectual Property Office – By number results |work=ipo.gov.uk |access-date=14 April 2017}}</ref> However, the validity of these trademarks is the matter of an ongoing legal dispute following objections by [[Nestlé]].<ref>{{cite web |url=http://www.confectionerynews.com/Manufacturers/Cadbury-suffers-blow-in-latest-Nestle-battle-over-the-color-purple |title=Cadbury left black & blue in latest Nestlé battle over the color purple |last=ConfectioneryNews.com |date=19 April 2016 |access-date=14 April 2017 |archive-date=8 March 2017 |archive-url=https://web.archive.org/web/20170308171257/http://www.confectionerynews.com/Manufacturers/Cadbury-suffers-blow-in-latest-Nestle-battle-over-the-color-purple |url-status=live }}</ref><ref>{{cite web |url=http://www.azrights.com/media/news-and-media/blog/branding/2016/04/high-court-rules-cadburys-purple-trade-mark-is-not-a-series-mark/ |title=High Court rules against Cadbury in purple trade mark appeal |date=20 April 2016 |work=azrights.com |access-date=14 April 2017 |archive-date=25 March 2017 |archive-url=https://web.archive.org/web/20170325202531/http://www.azrights.com/media/news-and-media/blog/branding/2016/04/high-court-rules-cadburys-purple-trade-mark-is-not-a-series-mark/ |url-status=live }}</ref>

In 1928, Cadbury's introduced the "glass and a half" [[advertising slogan|slogan]] to accompany the [[Cadbury Dairy Milk]] bar, to advertise the bar's higher milk content.<ref name="slogan">{{cite web|url=http://www.cadbury.co.uk/cadburyandchocolate/ourstory/Pages/OurstoryDetail.aspx?estment |title=begins in Cadbury Dairy Milk ads |archiveurl=https://web.archive.org/web/20110716221802/http://www.cadbury.co.uk/cadburyandchocolate/ourstory/Pages/OurstoryDetail.aspx?estment |archivedate=16 July 2011 |website=Cadbury plc website |accessdate= 5 November 2023}}</ref> The [[Cadbury Creme Egg|Creme Egg]] slogan, "How do you eat yours?", inviting people to think about how they eat their eggs, was introduced in 1985.<ref name="Creme eggs"/> The brand has used immersive experiential marketing campaigns which include a Double Decker fun bus, Joy Generator machine and pop-up cafes.<ref>{{cite web |title=How Cadbury is using experiential marketing to delight consumers |url=https://econsultancy.com/how-cadbury-is-using-experiential-marketing-to-delight-consumers/ |url-status=live |website=econsultancy.com |date=3 October 2016 |access-date=16 March 2021 |archive-url=https://web.archive.org/web/20200807213316/https://econsultancy.com/how-cadbury-is-using-experiential-marketing-to-delight-consumers/ |archive-date=7 August 2020}}</ref> Cadbury has had famous names on their products, such as a [[Paddington Bear]]-branded chocolate bar in 1977,<ref>{{cite book |title=Retail Business, Issues 227–238 |date=1977 |publisher=Economist Intelligence Unit Limited |page=35}}</ref> and [[Spice Girls]]-branded chocolate (chocolate bars, [[selection box]]es, Easter Eggs) at the height of their 1990s success.<ref>{{cite web |title=Cadbury plans Spice Girls range |url=https://www.marketingweek.com/cadbury-plans-spice-girls-range/ |access-date=4 April 2021 |work=Marketing Week |date=2 October 1997 |archive-date=22 February 2021 |archive-url=https://web.archive.org/web/20210222101526/https://www.marketingweek.com/cadbury-plans-spice-girls-range/ |url-status=live }}</ref><ref>{{cite news |title=15 of the best Spice Girl products ever |url=https://www.glamourmagazine.co.uk/gallery/spice-girls-memorabilia-collectables-merchandise |access-date=19 January 2020 |magazine=[[Glamour (magazine)|Glamour]] |archive-date=27 July 2020 |archive-url=https://web.archive.org/web/20200727064041/https://www.glamourmagazine.co.uk/gallery/spice-girls-memorabilia-collectables-merchandise |url-status=live }}</ref>

[[File:Cadbury ad 1890 isdn.jpg|thumb|upright|1890 advertisement in the British weekly ''[[Illustrated Sporting and Dramatic News]].'']]
Four commercials for Cadbury products on British television featured in the top 50 of [[Channel 4]]'s 2000 UK poll of the "[[The 100 Greatest TV Ads|100 Greatest Adverts]]".  [[Cadbury Flake]], featuring Flake Girl from 1959 onward, was ranked 26th, [[Cadbury Dairy Milk Fruit & Nut]], featuring the slogan "Everyone's a fruit and nutcase" from 1977 onward, sung by comedian [[Frank Muir]], ranked 36th, [[Fry's Turkish Delight]], with the slogan "Full of Eastern Promise" from 1957 onward, which included model [[Jane Lumb]], ranked 37th, and [[Cadbury Milk Tray]] (which since 1968 has been advertised by the 'Milk Tray Man', a tough [[James Bond]]–style figure who undertakes daunting 'raids' to secretively deliver a box of Milk Tray chocolates to a lady),<ref>{{cite news |title=As Cadbury's Milk Tray Man returns, which other TV ad characters are ripe for a makeover? |url=https://www.telegraph.co.uk/finance/picture-galleries/11921585/As-Cadburys-Milk-Tray-Man-returns-which-other-TV-ad-characters-are-ripe-for-a-makeover.html |access-date=7 August 2019 |work=The Telegraph |archive-date=7 August 2019 |archive-url=https://web.archive.org/web/20190807090359/https://www.telegraph.co.uk/finance/picture-galleries/11921585/As-Cadburys-Milk-Tray-Man-returns-which-other-TV-ad-characters-are-ripe-for-a-makeover.html |url-status=live }}</ref> the "Avalanche" advert where he races ahead of it to deliver the chocolates, ranked 48th.<ref>{{cite web |url=http://www.channel4.com/entertainment/greatest_ads/ |title=The 100 Greatest TV Ads |year=2000 |publisher=[[Channel 4]] |location=London |archive-url=https://web.archive.org/web/20010618095141/http://www.channel4.com/entertainment/greatest_ads/ |archive-date=18 June 2001 |url-status=dead |access-date=5 August 2019}}</ref> The 2007 ''[[Gorilla (advertisement)|Gorilla]]'' television commercial promoting Cadbury Dairy Milk – featuring [[Phil Collins]] "[[In the Air Tonight]]" – won numerous awards, including Gold at the [[British Television Advertising Awards]] in 2008.<ref>{{cite news |title=Drumming gorilla beats ad rivals |url=https://www.theguardian.com/media/2008/mar/13/advertising.television1 |access-date=5 August 2019 |newspaper=[[The Guardian]] |archive-date=5 August 2019 |archive-url=https://web.archive.org/web/20190805122736/https://www.theguardian.com/media/2008/mar/13/advertising.television1 |url-status=live }}</ref>

Every year Cadbury also launches a Secret Santa campaign which features offline and online advertisements. The brand also tours the UK's major cities encouraging people to anonymously give their loved ones a free chocolate bar.<ref>{{cite web |title=Cadbury urges consumers to 'follow their generous instinct' in Secret Santa-themed ad |date=9 November 2018 |url=https://www.marketingweek.com/cadbury-secret-santa-themed-ad/ |url-status=live |access-date=16 March 2021 |archive-url=https://web.archive.org/web/20201024144838/https://www.marketingweek.com/cadbury-secret-santa-themed-ad/ |archive-date=24 October 2020 |magazine=Marketing Week}}</ref> Cadbury has specifically designed booths for the occasion but in 2020 due to the [[COVID-19 pandemic]] the campaign was done virtually.<ref>{{cite web |title=Cadbury's Secret Santa Is Back Giving Away Free Chocolate Bars |url=https://www.delish.com/uk/food-news/a34769273/cadbury-secret-santa/ |url-status=live |access-date=16 March 2021 |archive-url=https://web.archive.org/web/20201124112037/https://www.delish.com/uk/food-news/a34769273/cadbury-secret-santa/ |archive-date=24 November 2020}}</ref>

== Products ==
{{Main|List of Cadbury products}}

[[File:Cadbury Dairy Milk.jpg|thumb|right|Cadbury chocolate stall at London's [[Heathrow Airport]].]]
[[File:Wispa-Split.jpg|thumb|A Cadbury [[Wispa]] chocolate bar that has been split in half. These are available in the UK.]]
[[File:Cadbury-Dairy-Milk-Caramel-Bar.jpg|thumb|A [[Cadbury Dairy Milk]] Caramel bar in its foil wrapper.]]
[[File:Cadbury-Flake-Split.jpg|thumb|right|A Cadbury [[Flake (chocolate bar)|Flake]] split in half. They are popularly served in ice cream in a cone ("[[99 Flake]]").]] 
[[File:Cadbury eggs white.jpg|thumb|right|[[Cadbury Creme Egg]]s are sold between New Year's Day and Easter.]]
[[File:Cadbury's Christmas selection box (31970925091).jpg|thumb|right|Cadbury's Christmas [[selection box]]. A boxed gift of assorted bars is a staple of Christmas, a tradition that in the UK goes back over 100 years.<ref name="Box"/>]]
Major chocolate brands produced by Cadbury include the bars [[Cadbury Dairy Milk|Dairy Milk]], [[Crunchie]], [[Double Decker (chocolate bar)|Double Decker]], [[Cadbury Dairy Milk Caramel|Caramel]], [[Wispa]], [[Boost (chocolate bar)|Boost]], [[Picnic (chocolate bar)|Picnic]], [[Flake (chocolate bar)|Flake]], [[Curly Wurly]], [[Chomp (chocolate bar)|Chomp]], and [[Fudge (chocolate bar)|Fudge]]; chocolate [[Cadbury Buttons|Buttons]]; the boxed chocolate brand [[Milk Tray]]; and the twist-wrapped chocolates [[Heroes (confectionery)|Heroes]] which are most popular around holidays, such as [[Christmas]] and [[Halloween]] (Cadbury Goo Heads (similar to Creme Eggs) are released for Halloween).<ref>{{cite news |title=Personalised Cadbury Dairy Milk 850g |agency=Chocolised |url=https://chocolised.com/products/personalised-cadbury-dairy-milk-850g |access-date=22 October 2020 |archive-date=31 January 2022 |archive-url=https://web.archive.org/web/20220131004723/https://chocolised.com/products/personalised-cadbury-dairy-milk-850g |url-status=live }}</ref><ref>{{cite news |title=Spooky twist on classic Cadbury Creme Egg in time for Halloween |url=https://www.derbytelegraph.co.uk/whats-on/food-drink/spooky-twist-classic-cadbury-creme-2069709 |access-date=22 October 2020 |newspaper=Derby Telegraph |archive-date=25 October 2020 |archive-url=https://web.archive.org/web/20201025113623/https://www.derbytelegraph.co.uk/whats-on/food-drink/spooky-twist-classic-cadbury-creme-2069709 |url-status=live }}</ref> [[Selection box]]es (containing a selection of Cadbury bars and sweets) is a staple Christmas gift of chocolate, a tradition that in Britain goes back over a century (as are [[Cadbury Roses]] since the late 1930s).<ref name="Box">{{cite news |title=Yorkshire's role in the changing face of our Christmas selection boxes |url=https://www.yorkshirepost.co.uk/business/yorkshires-role-changing-face-our-christmas-selection-boxes-1807044 |date=21 December 2015 |work=[[The Yorkshire Post]] |quote=This year, millions of selection boxes will be unwrapped across the country from the wee small hours of Christmas Day, continuing a tradition that goes back over 100 years. |access-date=27 September 2022 |archive-date=27 September 2022 |archive-url=https://web.archive.org/web/20220927104054/https://www.yorkshirepost.co.uk/business/yorkshires-role-changing-face-our-christmas-selection-boxes-1807044 |url-status=live }}</ref> [[Cadbury Creme Egg|Creme Eggs]] are only sold between New Year's Day (or sometimes Boxing Day) and Easter—it is the most popular chocolate in the UK during this period, outselling its closest rival by 2 to 1.<ref name="Creme eggs">{{cite web |url=http://www.cadbury.co.uk/contact/PressCentre/Brands/Chocolate/Pages/CremeEgg.aspx |title=Creme Egg |publisher=Cadbury |date=15 January 2009 |access-date=10 December 2023 |url-status=dead |archive-url=https://web.archive.org/web/20110128111505/http://www.cadbury.co.uk/contact/PressCentre/Brands/Chocolate/Pages/CremeEgg.aspx |archive-date=28 January 2011}}</ref>

As well as Cadbury's chocolate, the company also owns [[Maynards]] and Halls, and is associated with several types of confectionery including former Trebor and Bassett's brands or products such as [[liquorice allsorts|Liquorice Allsorts]], [[Jelly Babies]], [[flump (sweet)|Flumps]], [[Mint (candy)|Mints]], [[Black Jack (confectionery)|Black Jack]] chews, [[Trident (gum)|Trident gum]], and Softmints. Global sales of Cadbury products amounted to  £491&nbsp;million in the 52 weeks to 16 August 2014.<ref>{{cite web |url=http://www.foodmanufacture.co.uk/Business-News/Cadbury-Dairy-Milk-tops-UK-branded-chocolate-sales |title=Top 10 UK chocolate brands |last=Addy |first=Rod |date=24 November 2014 |website=foodmanufacture.co.uk |publisher=Addy |access-date=1 December 2016 |archive-date=1 August 2016 |archive-url=https://web.archive.org/web/20160801135950/http://www.foodmanufacture.co.uk/Business-News/Cadbury-Dairy-Milk-tops-UK-branded-chocolate-sales |url-status=live }}</ref>

Notable product introductions include:

{{columns-list|colwidth=30em|
* 1866: Cocoa Essence
* 1868: Heart-shaped box of chocolates (for [[Valentine's Day]])<ref name="Guinness"/>
* 1875: [[Easter Eggs]]
* 1897: [[Milk Chocolate]] and [[Cadbury Fingers|Fingers]]
* 1905: [[Cadbury Dairy Milk|Dairy Milk]]
* 1908: [[Bournville (chocolate bar)|Bournville]]
* 1914: [[Fry's Turkish Delight]]
* 1915: [[Milk Tray]]
* 1920: [[Flake (chocolate bar)|Flake]]
* 1923: [[Cadbury Creme Egg|Creme Egg]] (modern form launched as Fry's in 1963)
* 1926: [[Cadbury Dairy Milk Fruit & Nut]]
* 1929: [[Crunchie]] (launched as Fry's)
* 1938: [[Cadbury Roses|Roses]]
* 1948: [[Fudge (chocolate bar)|Fudge]]
* 1958: [[Picnic (chocolate bar)|Picnic]]
* 1960: [[Cadbury Buttons|Dairy Milk Buttons]]
* 1965: [[Cadbury Eclairs]]
* 1967: [[Aztec (chocolate)|Aztec]]
* 1967: [[Mini Eggs]]
* 1969: Cadbury 5 Star
* 1970: [[Curly Wurly]]
* 1974: [[Cadbury Snack|Snack]]
* 1976: [[Double Decker (chocolate bar)|Double Decker]]
* 1976: [[Starbar]]
* 1981: [[Wispa]] (relaunched 2007)
* 1985: [[Boost (chocolate bar)|Boost]]
* 1987: [[Twirl (chocolate bar)|Twirl]]
* 1989: [[Spira (confectionery)|Spira]]
* 1992: [[Time Out (chocolate bar)|Time Out]]
* 1995: [[Wispa|Wispa Gold]] (relaunched 2009 and 2011)
* 1995: Puds (relaunched 2021)<ref>{{cite web |url=https://www.conveniencestore.co.uk/products/mondelz-announces-christmas-2021-lineup/658698.article |title=Mondelēz announces Christmas 2021 lineup |work=Convenience Store |date=6 August 2021 |access-date=8 August 2021 |archive-date=8 August 2021 |archive-url=https://web.archive.org/web/20210808002822/https://www.conveniencestore.co.uk/products/mondelz-announces-christmas-2021-lineup/658698.article |url-status=live }}</ref>
* 1996: [[Fuse (chocolate bar)|Fuse]] (promotional relaunched 2015)
* 1997: [[Astros (chocolate)|Astros]]
* 1999: [[Heroes (confectionery)|Heroes]]
* 2001: Brunch Bar, [[Dream (chocolate)|Dream]] 
* 2004: Cadbury [[Digestive biscuit#Chocolate digestives|Chocolate Digestive]]s<ref>{{cite news |title=Cadbury Digestives – Oh happy day: how advertising helped biscuit buyers discover a new name in chocolate digestives |url=https://www.warc.com/content/paywall/article/ipa/cadbury_digestives_oh_happy_day_how_advertising_helped_biscuit_buyers_discover_a_new_name_in_chocolate_digestives/en-GB/88454 |access-date=19 August 2021 |agency=WARC |archive-date=19 August 2021 |archive-url=https://web.archive.org/web/20210819184517/https://www.warc.com/content/paywall/article/ipa/cadbury_digestives_oh_happy_day_how_advertising_helped_biscuit_buyers_discover_a_new_name_in_chocolate_digestives/en-GB/88454 |url-status=live }}</ref>
* 2009: [[Cadbury Clusters]]
* 2009: Dairy Milk Silk<ref>{{cite web |url=http://www.cadburyindia.com/IN/EN/MEDIACENTER/cdmsilk.aspx |title=Cadbury launches CDM Silk |access-date=14 April 2017 |url-status=dead |archive-url=https://web.archive.org/web/20130322175559/http://www.cadburyindia.com/in/en/MediaCenter/CDMSilk.aspx |archive-date=22 March 2013}}</ref>
* 2010: Dairy Milk Bliss
* 2011: Big Race Oreo
* 2012: Marvellous Creations and Crispello
* 2014: Pebbles
* 2014: Bubbly
* 2016: Cadbury Silk Oreo
* 2021: Cadbury Plant Bar (vegan)<ref>{{cite news |title=Cadbury Plant Bar: Vegan alternative to Dairy Milk chocolate set to launch |url=https://www.bbc.co.uk/newsround/58822013 |access-date=23 November 2021 |agency=CBBC |archive-date=23 November 2021 |archive-url=https://web.archive.org/web/20211123165201/https://www.bbc.co.uk/newsround/58822013 |url-status=live }}</ref>
}}

==Incidents==
=== 2006 salmonella scare ===
On 20 January 2006, Cadbury Schweppes detected a strain of the ''[[Salmonella]]'' montevideo (SmvdX07) bacteria, affecting seven of its products.<ref name=":0">{{cite web |url=https://www.independent.co.uk/life-style/health-and-families/health-news/revealed-watchdogs-damning-verdict-on-cadburys-over-salmonella-scare-417170.html |title=Revealed: watchdog's damning verdict on Cadbury's over salmonella |date=23 September 2006 |website=The Independent |access-date=24 April 2019 |archive-date=24 April 2019 |archive-url=https://web.archive.org/web/20190424110517/https://www.independent.co.uk/life-style/health-and-families/health-news/revealed-watchdogs-damning-verdict-on-cadburys-over-salmonella-scare-417170.html |url-status=live }}</ref><ref>{{cite news |url=https://www.theguardian.com/uk/2006/jun/30/foodanddrink |title=Three in hospital with salmonella after Cadbury scare |date=30 June 2006 |work=[[The Guardian]] |access-date=24 April 2019 |issn=0261-3077 |archive-date=24 April 2019 |archive-url=https://web.archive.org/web/20190424110511/https://www.theguardian.com/uk/2006/jun/30/foodanddrink |url-status=live }}</ref> The contamination was caused by a leaking pipe, from which waste water dripped onto a chocolate crumb production line at the company's plant in [[Marlbrook, Herefordshire|Marlbrook]], [[Herefordshire]].<ref name=":1">{{cite web |last=ElAmin |first=Ahmed |url=https://www.foodnavigator.com/Article/2006/07/25/Cadbury-apologises-for-Salmonella-outbreak |title=Cadbury apologises for Salmonella outbreak |work=FoodNavigator |orig-date=Original date 24 July 2006 |date=2008-07-19 |access-date=10 October 2024 |url-access=limited |archive-date=10 April 2023 |archive-url=https://web.archive.org/web/20230410081235/https://www.foodnavigator.com/Article/2006/07/25/Cadbury-apologises-for-Salmonella-outbreak |url-status=live }}</ref><ref>{{cite web |url=http://www.theguardian.com/uk/2006/jun/24/foodanddrink |title=Chocolate may have poisoned more than 40 |last=Vasagar |first=Jeevan |date=24 June 2006 |website=[[The Guardian]] |access-date=24 April 2019 |archive-date=24 April 2019 |archive-url=https://web.archive.org/web/20190424110521/https://www.theguardian.com/uk/2006/jun/24/foodanddrink |url-status=live }}</ref> It was not until around six months after the leak was detected that Cadbury Schweppes notified the [[Food Standards Agency]], a delay which Cadbury Schweppes was unable to explain satisfactorily, and for which it was criticised.<ref name=":0" /><ref>{{cite web |url=https://www.foodmanufacture.co.uk/Article/2008/09/15/Unanswered-questions-in-Cadbury-salmonella-case |title=Unanswered questions in Cadbury salmonella case |website=foodmanufacture.co.uk |date=14 September 2008 |access-date=24 April 2019 |archive-date=11 November 2020 |archive-url=https://web.archive.org/web/20201111214749/https://www.foodmanufacture.co.uk/Article/2008/09/15/Unanswered-questions-in-Cadbury-salmonella-case |url-status=live }}</ref> The Food Standards Agency ordered the company to recall more than a million chocolate bars.<ref name="bbcsal">{{cite news|url=http://news.bbc.co.uk/1/hi/uk/5110674.stm |title=Cadbury recall after health fears |archiveurl=https://web.archive.org/web/20090112013657/http://news.bbc.co.uk/1/hi/uk/5110674.stm |archivedate=12 January 2009 |work= [[BBC News]] |date=23 June 2006}}</ref> In December 2006, the company announced that the cost of dealing with the incident reached £30 million.<ref name=prosecution>{{cite news|url=http://news.bbc.co.uk/1/hi/england/west_midlands/6583027.stm |title=Cadbury faces salmonella action |archiveurl=https://web.archive.org/web/20070906002846/http://news.bbc.co.uk/1/hi/england/west_midlands/6583027.stm |archivedate=6 September 2007 |work= [[BBC News]] |date=23 April 2007}}</ref>

In April 2007, [[Birmingham City Council]] announced that it would be prosecuting Cadbury Schweppes in relation to three alleged offences of breaching food safety legislation. At that time, the [[Health Protection Agency]] identified 37 people who had been infected with Salmonella montevideo.<ref>{{cite news |url=https://www.theguardian.com/business/2006/aug/03/food.foodanddrink |title=Salmonella outbreak costs Cadbury £20m |last=Walsh |first=Fiona |date=2 August 2006 |work=[[The Guardian]] |access-date=24 April 2019 |issn=0261-3077 |archive-date=22 March 2019 |archive-url=https://web.archive.org/web/20190322004953/https://www.theguardian.com/business/2006/aug/03/food.foodanddrink |url-status=live }}</ref><ref name=":1" /> One of the alleged victims had to be kept on a hospital isolation ward for five days after eating a Cadbury's caramel bar.<ref>{{cite news |url=http://www.irwinmitchell.com/newsandmedia/2007/april/lawyer-for-salmonella-victims-responds-to-potential-legal-action-against-cadburys |last=Dixon |first=Rob |date=23 April 2007 |publisher=Irwin Mitchell |access-date=10 July 2013 |location=Sheffield |title=Lawyer for Salmonella Victims Responds to Potential Legal Action against Cadburys |archive-date=17 October 2013 |archive-url=https://web.archive.org/web/20131017134656/http://www.irwinmitchell.com/newsandmedia/2007/april/lawyer-for-salmonella-victims-responds-to-potential-legal-action-against-cadburys |url-status=live }}</ref> An investigation that was carried by [[Herefordshire Council]] led to a further six charges being brought.<ref name="prosecution" /> The company pleaded guilty to all nine charges,<ref name=birmpros>{{cite news|url=http://news.bbc.co.uk/1/hi/england/west_midlands/6755945.stm |title=Cadbury admits salmonella charges |archiveurl=https://web.archive.org/web/20070908011456/http://news.bbc.co.uk/1/hi/england/west_midlands/6755945.stm |archivedate=8 September 2007 |work=[[BBC News]] |date=15 June 2007}}</ref><ref name=herepros>{{cite news|url=http://news.bbc.co.uk/1/hi/england/hereford/worcs/6265548.stm |title=Cadbury admits salmonella charges |archiveurl=https://web.archive.org/web/20071001170357/http://news.bbc.co.uk/1/hi/england/hereford/worcs/6265548.stm |archivedate=1 October 2007 |work=[[BBC News]] |date=3 July 2007}}</ref> and was fined one million pounds at [[Birmingham Crown Court]] — the sentencing of both cases was brought together.<ref>{{cite web |last=confectionerynews.com |title=Court fines Cadbury 1.5m over salmonella contamination |url=https://www.confectionerynews.com/Article/2007/07/17/Court-fines-Cadbury-1.5m-over-salmonella-contamination |access-date=25 January 2021 |website=confectionerynews.com |date=16 July 2007 |archive-date=10 April 2023 |archive-url=https://web.archive.org/web/20230410081548/https://www.confectionerynews.com/Article/2007/07/17/Court-fines-Cadbury-1.5m-over-salmonella-contamination |url-status=live }}</ref> Analysts<!-- if you can find an analyst who has said this, please change this, source does not name any --> have said the fine is not material to the group, with mitigating factors limiting the fine being that the company quickly admitted its guilt and said it had been mistaken that the infection did not pose a threat to health.<ref name="fine">{{cite news |url=http://news.bbc.co.uk/1/hi/england/6900467.stm |title=Cadbury gets 1 mln pound salmonella fine |work=[[BBC News]] |date=16 July 2007 |access-date=30 January 2022}}.{{cbignore|bot=medic}}</ref>

=== 2007 recalls ===
On 10 February 2007, Cadbury recalled some of its Easter eggs due to a labelling error. The products were produced in a factory handling nuts, potential allergens, but this was not made clear on the packaging. Cadbury said the products were "perfectly safe" for people without nut allergies to eat.<ref>{{cite news |title=Cadbury issues Easter egg recall |url=http://news.bbc.co.uk/1/hi/uk/6349199.stm |access-date=11 February 2020 |work=[[BBC News]] |archive-date=27 July 2020 |archive-url=https://web.archive.org/web/20200727063431/http://news.bbc.co.uk/1/hi/uk/6349199.stm |url-status=live }}</ref>

On 14 September 2007, Cadbury Schweppes investigated a manufacturing error over allergy warning, recalling for the second time in two years thousands of chocolate bars. A printing mistake at Somerdale Factory resulted in the omission of [[tree nut allergy]] labels from 250g [[Dairy Milk]] Double Chocolate bars.<ref>[http://www.food.gov.uk/news/newsarchive/2007/sep/cadbury "Cadbury's recall dairy milk double choc bars"] {{Webarchive|url=https://web.archive.org/web/20090414145002/http://www.food.gov.uk/news/newsarchive/2007/sep/cadbury |date=14 April 2009 }}. Foods Standards Agency, 14 September 2007</ref>

===2008 melamine contamination in China===
On 29 September 2008, Cadbury withdrew all of its 11 chocolate products made in its three Beijing factories, on suspicion of contamination with [[melamine]]. The recall affected the mainland China markets, Taiwan, Hong Kong and Australia.<ref>{{cite news |url=http://www.flex-news-food.com/pages/19402/China/Chocolate/Food-Safety/Milk/cadbury-withdraws-china-chocolate-melamine-concern.html |title=Cadbury Withdraws China Chocolate on Melamine Concern |agency=Reuters |date=28 September 2008 |publisher=Flex News |access-date=29 September 2008 |url-status=dead |archive-url=https://web.archive.org/web/20080930193316/http://www.flex-news-food.com/pages/19402/China/Chocolate/Food-Safety/Milk/cadbury-withdraws-china-chocolate-melamine-concern.html |archive-date=30 September 2008}}</ref> Products recalled included Dark Chocolate, a number of products in the 'Dairy Milk' range and Chocolate Eclairs.<ref>Ng Kang-chung, "Cadbury recalls 11 products after tests reveal melamine", Page A1, ''[[South China Morning Post]]'' (30 September 2008)</ref>

=== 2014 pork traces in Malaysia ===
Cadbury recalled two chocolate products after it was tested positive for traces of pork DNA, namely Cadbury Dairy Milk Hazelnut and Cadbury Dairy Milk Roast Almond.<ref>{{cite news |url=http://www.channelnewsasia.com/news/asiapacific/pig-dna-tainted-cadbury/1122988.html |title=Pig DNA-tainted Cadbury chocolates were produced locally: Malaysia |date=26 May 2014 |publisher=Channel Newsasia |access-date=27 May 2014 |url-status=dead |archive-url=https://web.archive.org/web/20140527211716/http://www.channelnewsasia.com/news/asiapacific/pig-dna-tainted-cadbury/1122988.html |archive-date=27 May 2014}}</ref> The traces were found during a periodic check for non-halal ingredients in food products by the Ministry of Health in Malaysia which on 24 May 2014 said two of three samples of the company's products may contain pork traces.<ref>{{cite news |url=https://www.theguardian.com/business/2014/may/28/pork-in-cadburys-malaysian-chocolate-recalled-after-dna-traces-found |title=Pork in Cadbury's: Malaysian chocolate recalled after DNA traces found |work=[[The Guardian]] |location=London |date=28 May 2014 |access-date=28 May 2014 |archive-date=28 May 2014 |archive-url=https://web.archive.org/web/20140528062448/http://www.theguardian.com/business/2014/may/28/pork-in-cadburys-malaysian-chocolate-recalled-after-dna-traces-found |url-status=live }}</ref>

On 2 June 2014, Malaysia's Department of Islamic Development (JAKIM) declared that the sample did not contain pig DNA, as claimed in earlier reports. This statement was made after new tests were conducted.

JAKIM reportedly said in a statement that it tested 11 samples of Cadbury Dairy Milk Hazelnut, Cadbury Dairy Milk Roast Almond and other products from the company's factory but none of them tested positive for pork. The investigation followed reports that unscheduled checks had shown that two chocolates produced by Mondelez International Inc., the parent company of Cadbury, violated Islamic law and led to a boycott of all its products in the country.<ref name=Varandani>{{cite news |last1=Varandani |first1=Suman |title=Malaysia's Top Islamic Body JAKIM Says Cadbury Chocolates Do Not Contain Pork While Muslim Consumer Group Remains Unconvinced |url=http://www.ibtimes.com/malaysias-top-islamic-body-jakim-says-cadbury-chocolates-do-not-contain-pork-while-muslim-1592993 |access-date=2 September 2014 |work=International Business Times |date=2 June 2014 |archive-date=12 June 2014 |archive-url=https://web.archive.org/web/20140612152023/http://www.ibtimes.com/malaysias-top-islamic-body-jakim-says-cadbury-chocolates-do-not-contain-pork-while-muslim-1592993 |url-status=live }}</ref>

=== 2017 "Easter" controversy ===
[[File:Cadbury Egg Hunt in Support of Barnardos! (But Don’t Mention Easter)-112774 (26027101296).jpg|thumb|right|Sponsored by Cadbury, the annual [[Easter egg hunt]] (pictured in Dublin, Ireland in 2016) takes place in over 250 [[National Trust]] locations in Ireland and the UK.]]

In 2017, the [[Church of England]] condemned the company and the [[National Trust for Places of Historic Interest or Natural Beauty|National Trust]] for rebranding their annual "[[Egg hunt|Easter Egg Trails]]" as "Cadbury Egg Hunts".<ref>{{cite news |url=https://www.independent.co.uk/news/business/news/cadbury-national-trust-church-england-airbrush-faith-easter-egg-hunt-remove-christianity-holiday-a7665436.html |title=Cadbury and National Trust accused of 'airbrushing faith' by Church of England for dropping 'Easter' from egg hunt |website=The Independent |access-date=25 August 2017 |archive-date=2 July 2019 |archive-url=https://web.archive.org/web/20190702052007/https://www.independent.co.uk/news/business/news/cadbury-national-trust-church-england-airbrush-faith-easter-egg-hunt-remove-christianity-holiday-a7665436.html |url-status=live }}</ref> [[Prime Minister of the United Kingdom|Prime Minister]] [[Theresa May]] called the rebranding "absolutely ridiculous"; however,  Cadbury dismissed the criticism, with a spokesperson saying, "it is clear to see that within our communications we visibly state the word Easter. It is included a number of times across promotional materials."<ref>{{cite news |url=https://www.independent.co.uk/news/uk/politics/theresa-may-cadbury-national-trust-easter-egg-hunt-church-england-saudi-arabia-vicars-daughter-a7665536.html |title=Theresa May wades into 'Easter egg hunt' row despite apparently thin grasp of story |website=The Independent |access-date=25 August 2017 |archive-date=3 August 2017 |archive-url=https://web.archive.org/web/20170803091900/http://www.independent.co.uk/news/uk/politics/theresa-may-cadbury-national-trust-easter-egg-hunt-church-england-saudi-arabia-vicars-daughter-a7665536.html |url-status=live }}</ref> An ensuing controversy followed in Australia, where Cadbury was accused of removing the word 'Easter' from the packaging of its Easter eggs. Cadbury Australia responded that Easter was mentioned on "the back of [the] pack", and that its eggs were obviously Easter eggs.<ref>{{cite news |url=http://www.news.com.au/lifestyle/food/eat/federal-mp-questions-why-manufacturers-take-easter-out-of-their-chocolate-egg-packaging/news-story/02f735e77303dfc13cffc39909de3fa8 |title=Federal MP questions why manufacturers take 'Easter' out of their chocolate egg packaging |last=Brown |first=Vanessa |date=30 March 2016 |work=[[News Ltd]] |access-date=3 August 2017 |archive-date=3 August 2017 |archive-url=https://web.archive.org/web/20170803090352/http://www.news.com.au/lifestyle/food/eat/federal-mp-questions-why-manufacturers-take-easter-out-of-their-chocolate-egg-packaging/news-story/02f735e77303dfc13cffc39909de3fa8 |url-status=live }}</ref>

=== 2019 "Cadbury Treasures" campaign ===
In the run-up to Easter 2019, Cadbury launched a "Treasures" promotion in the UK and Ireland that, as well as listing treasure exhibits in various museums, unintentionally encouraged people to engage in illegal metal-detecting and digging at protected archaeological sites around the [[British Isles]] in search of further treasure. This prompted a highly critical reaction from archaeologists.<ref>{{cite news |url=http://www.bajrfed.co.uk/bajrpress/cadbury-treasure-hunt-fiasco/ |title=Cadbury treasure hunt fiasco |first=Aisling |last=Tierney |date=17 March 2019 |work=British Archaeology News Resource |access-date=17 March 2019 |archive-date=17 March 2019 |archive-url=https://web.archive.org/web/20190317132439/http://www.bajrfed.co.uk/bajrpress/cadbury-treasure-hunt-fiasco/ |url-status=live }}</ref>

=== 2022 Channel 4 ''Dispatches'' child labour claims ===
In 2022, ''Cadbury Exposed: Dispatches'' aired on [[Channel 4]] revealed child labour in cocoa farming for Cadbury chocolate. Mondelez International initially refused to comment before releasing a statement after the programme had aired. The network's journalists claimed Mondelez CEO Dirk Van de Put had "refused to be interviewed" but the company "did not dispute our findings (and were) deeply concerned by the incidents documented by Dispatches and would launch an investigation."<ref>{{cite web |title=Cadbury Exposed: Dispatches – All 4 |url=https://www.channel4.com/programmes/cadbury-exposed-dispatches |access-date=15 April 2022 |website=www.channel4.com |archive-date=15 April 2022 |archive-url=https://web.archive.org/web/20220415195008/https://www.channel4.com/programmes/cadbury-exposed-dispatches |url-status=live }}</ref>

=== 2023 Listeria recall ===
In May 2023, Muller recalled six Cadbury desserts because of the possible presence of [[listeria]], described as a "precautionary measure".<ref>{{cite news |title=Müller recalls six Cadbury desserts over listeria concerns |url=https://www.bbc.co.uk/news/uk-65454499 |access-date=2 May 2023 |work=[[BBC News]] |archive-date=2 May 2023 |archive-url=https://web.archive.org/web/20230502103653/https://www.bbc.co.uk/news/uk-65454499 |url-status=live }}</ref>

== See also ==
{{Portal|United Kingdom|Companies|Food}}
* [[Cadbury World]]
* [[Cadbury family]]
* [[Cadbury Athletic F.C.]]
* ''[[Kryoryctes|Kryoryctes cadburyi]]''

== References ==
{{Reflist}}
* {{cite web |url=http://www.dumoulin.fr/eng_pages/ref.htm |title=Dumoulin reference page |publisher=Dumoulin Coating Pans France |access-date=8 August 2007 |archive-url=https://web.archive.org/web/20070930071454/http://www.dumoulin.fr/eng_pages/ref.htm |archive-date=30 September 2007}}

== Further reading ==
* {{cite book |title=Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand |last=Bradley |first=John |year=2008 |publisher=John Wiley and Sons Ltd |isbn=978-0-470-72524-5}}
* {{cite book |title=Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers |last=Cadbury |first=Deborah |year=2010 |publisher=PublicAffairs |isbn=978-1-58648-820-8 |url-access=registration |url=https://archive.org/details/isbn_9781586488208}}

== External links ==
*{{Commons category-inline}}
*{{Official website}}
 
{{Mondelez}}
{{British Royal Warrant holders}}
{{Authority control}}

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