View source for Caramac

{{Short description|Brand of confectionery by Nestlé}}
{{Infobox brand
| name           = Caramac
| logo           = Caramac brand logo.png
| logo_size   = 200
| image          = Caramac bar (cropped).jpg 
| image_size   = 200
| caption        = 
| producttype    = [[Confection]]
| currentowner   = [[Nestlé]]
| producedby     = 
| country        = UK
| introduced     = {{start date and age|1959}}
| discontinued   = 
| related        = 
| markets        = 
| previousowners = [[Mackintosh's]]
| trademarkregistrations = 
| ambassadors    = 
| tagline        = 
| website        = {{url|https://www.nestle.co.uk/en-gb/brands/chocolate_and_confectionery/chocolate/caramac|nestle.co.uk/caramac}}
| module         = <!-- or: misc -->
| module1        = <!-- or: misc1 -->
| footnotes     =
}}

'''Caramac''' is the brand name for a [[caramel candy|caramel]]-based confectionery created by [[Mackintosh's]], and is manufactured by [[Nestlé]].<ref>{{cite web |quote=1988 - Nestlé SA buys Rowntree plc. |title=History of Rowntree |url=http://www.nestle.co.uk/OurBrands/AboutOurBrands/ConfectioneryAndCakes/History+of+Rowntree.htm |access-date=4 April 2007 |archive-url=https://web.archive.org/web/20070318003315/http://www.nestle.co.uk/OurBrands/AboutOurBrands/ConfectioneryAndCakes/History%2Bof%2BRowntree.htm |archive-date=18 March 2007 |url-status=dead }}</ref> It was introduced in the United Kingdom in 1959 and was discontinued in 2023 and brought back for a limited period in July 2024. The name is derived from the [[Abbreviation#Syllabic_abbreviation|syllabic abbreviation]] of ''Caramel'' and ''Mackintosh''.<ref>{{cite news |last1=Blackburne |first1=Elaine |title=Nestle scraps iconic bar after making 'difficult decision' |url=https://www.walesonline.co.uk/whats-on/food-drink-news/nestle-confirm-scrapped-iconic-bar-28064031 |access-date=8 November 2023 |work=Wales Online |date=7 November 2023 |language=en}}</ref>

A similar confection is used in the covering of [[McVitie's]] [[Gold (biscuit)|Gold]] [[biscuit]] bar. A [[limited edition]] Caramac [[Kit Kat]] bar was released in the United Kingdom in 2005<ref>{{cite book |url=https://books.google.com/books?id=Z7xhrLUu9EoC&dq=%22Caramac%22+rowntree&pg=PA289|title=Essential Business Studies A Level: AS Student Book for AQA|first1=Jonathan|last1=Sutherland |first2=Diane|last2=Canwell |date=25 May 2008 |page=289|publisher=Folens Limited|isbn=9781850083603 |via=Google Books}}</ref> and due to popular demand it was brought back in 2007.

In 2015 a buttons version was launched.<ref>{{cite web
|url=http://www.conveniencestore.co.uk/products/caramac-giant-buttons-hit-shelves/523571.article |title=Caramac Giant Buttons Hit Shelves |date=21 August 2015 |publisher=William Reed Business Media |website=conveniencestore.co.uk }}</ref>

In November 2023, Nestle announced that they would be withdrawing the Caramac from their range due to low sales.<ref name="Sri-Pathma">{{cite web | last=Sri-Pathma | first=Vishala | title=Fans lament as Nestlé axes Caramac bar after 64 years | website=BBC News | date=8 November 2023 | url=https://www.bbc.co.uk/news/business-67355475 | access-date=8 November 2023}}</ref> In July 2024 the bar was brought back for a "limited release".<ref>{{cite news |title=Fan-favourite chocolate bar back on sale after discontinuation disappointment |url=https://www.independent.co.uk/life-style/food-and-drink/nestle-caramac-bars-back-discontinued-b2584870.html |access-date=25 July 2024 |work=The Independent |date=24 July 2024 |language=en}}</ref>

== History ==
The name of the product was determined in a competition. The competition was held in what was the Norwich factory of [[Mackintosh's]], and won by Barbara Herne. The bar was made at the old Norwich factory until its closure in 1996, when production transferred to [[Fawdon Factory|Fawdon]] on [[Tyneside]].<ref name="nestle.co.uk">{{cite web |url= http://www.nestle.co.uk/ABOUTUS/Pages/Locations.aspx |title= Nestlé UK & Ireland Locations |agency= Nestlé UK Ltd Headquarters |access-date= 2012-11-27 |archive-url= https://web.archive.org/web/20121227115507/http://www.nestle.co.uk/aboutus/Pages/Locations.aspx |archive-date= 2012-12-27 |url-status= dead }}</ref>

== Design ==
The bar was a light brown colour and was manufactured using sweetened [[condensed milk]], [[butter]], various [[flavouring]]s, and [[sugar]],<ref name="Nestle-Marktplatz">{{cite web | url=http://www.nestle-marktplatz.de/view/Produkte/Einzelriegel-876?positionInResultList=1&WT.srch=1&_layer=nutritionLayer | title=Nestlé CARAMAC Riegel - Zutaten | language=de | access-date=2012-11-27 | archive-date=2013-01-20 | archive-url=https://web.archive.org/web/20130120181756/http://www.nestle-marktplatz.de/view/Produkte/Einzelriegel-876?positionInResultList=1&WT.srch=1&_layer=nutritionLayer | url-status=dead }}</ref> similar ingredients to vanilla [[fudge]], with a similar flavour. It also tasted like blond chocolate (a variant of [[white chocolate]]),<ref>{{cite news | url=https://www.theguardian.com/food/2023/aug/13/notes-on-chocolate-annalisa-barbieri-blonde-bars-take-on-a-cornershop-classic | title=Notes on chocolate: blond bars to take on the cornershop classic | work=[[The Guardian]] | date=13 August 2023 | accessdate=30 November 2024 | author=Barbieri, Annalisa}}</ref> though Caramac used [[palm oil|palm]] and [[shea butter]] rather than cocoa butter.<ref>{{cite web | url=https://ch-fr.openfoodfacts.org/produit/5000189976719/caramac-nestle | title=Caramac - Nestle - 30 g | date=6 July 2016 | publisher=[[Open Food Facts]] | accessdate=30 November 2024}}</ref>

It was packaged in a red and yellow wrapper.

== References ==
{{reflist}}

== External links ==
* {{official website}}

{{Nestlé}}
{{Rowntree's}}

[[Category:Candy bars]]
[[Category:Rowntree's brands]]
[[Category:Yorkshire cuisine]]
[[Category:1959 establishments in the United Kingdom]]
[[Category:Products introduced in 1959]]
[[Category:Products and services discontinued in 2023]]
{{Confection-stub}}