View source for Carlsberg Group

{{Short description|Danish brewery group}}
{{Distinguish|Karlsberg (brewery)}}
{{Use dmy dates|date=September 2020}}
{{Infobox company
| name = Carlsberg A/S
| logo = Carlsberg Group logo.svg
| logo_size = 180px
| image = Carlsberg Elephant Gate.jpg
| image_caption = Carlsberg's headquarters (left) in [[Copenhagen]], [[Denmark]]
| type = [[Aktieselskab]]
| traded_as = {{Unbulleted list | {{OMX|CSE1595|CARL A}} | {{OMXb|CSE1596|CARL B}} | [[OMX Copenhagen 25|OMXC25CAP]] component<ref>{{cite web |title=OMX Copenhagen 25 (OMXC25CAP) |url=https://se.investing.com/indices/omx-copenhagen-25-components |access-date=8 September 2023 |archive-date=13 March 2022 |archive-url=https://archive.today/20220313071425/https://se.investing.com/indices/omx-copenhagen-25-components |url-status=bot: unknown }}</ref><ref>{{Cite web|title=OMX Copenhagen 25 (OMXC25CAP)|url=https://indexes.nasdaqomx.com/docs/FS_OMXC25.pdf|website=Nasdaq OMX|archive-url=https://web.archive.org/web/20220313072035/https://indexes.nasdaqomx.com/docs/FS_OMXC25.pdf|archive-date=13 March 2022}}</ref>}}
| area_served = Worldwide
| founder = [[J. C. Jacobsen]]
| key_people = [[Jacob Aarup-Andersen]] (CEO)<ref>{{Cite web|url=https://www.carlsberggroup.com/newsroom/new-carlsberg-ceo-jacob-aarup-andersen-will-join-on-1-september/|title=New Carlsberg CEO, Jacob Aarup-Andersen will join on 1 September|date=2023-06-29|website=Carlsberg Group}}</ref>
| industry = [[Drink industry]]
| products = [[Beer]]s, [[cider]]s, [[soft drink]]s,  [[bottled water]]
| brands = Carlsberg, [[Tuborg]], [[Kronenbourg 1664]], [[Grimbergen (beer)|Grimbergen]], [[Somersby cider|Somersby]], [[Holsten Brewery|Holsten]], [[Khyrdalan]]
| revenue = {{decrease}} [[Danish krone|DKK]] 58.541 Billion (''Fiscal Year Ended December 31, 2020'')<ref name=AnnualR2020>{{cite web|title=Carlsberg A/S 2020 Annual Report |url=https://www.carlsberggroup.com/media/42542/carlsberg-group-annual-report-2020_final.pdf |website=carlsberggroup |accessdate=19 October 2021|date=31 December 2020}}</ref>
| operating_income = {{decrease}} [[Danish krone|DKK]] 9.699 Billion (''Fiscal Year Ended December 31, 2020'')<ref name=AnnualR2020 />
| net_income = {{decrease}} [[Danish krone|DKK]] 6.808 Billion (''Fiscal Year Ended December 31, 2020'')<ref name=AnnualR2020 />
| assets = {{decrease}} [[Danish krone|DKK]] 118.816 Billion (''Fiscal Year Ended December 31, 2020'')<ref name=AnnualR2020 />
| equity = {{decrease}} [[Danish krone|DKK]] 43.362 Billion (''Fiscal Year Ended December 31, 2020'')<ref name=AnnualR2020 />
| num_employees = 41,000 <small>([[full-time equivalent|FTE]], average 2033
)</small><ref name="AR2016">{{Cite web |title=Annual Report 2016 |url=https://carlsberggroup.com/media/10899/carlsberg-group-annual-report-2016.pdf}}</ref>
| homepage = {{official URL}}
| foundation = {{Start date and age|1847}}
| location = [[Copenhagen]], Denmark
| footnotes = Carcinogenicity: [[IARC group 1]]
}}
'''Carlsberg A/S''' ({{IPAc-en|ˈ|k|ɑːr|l|z|b|ɜːr|ɡ}}; {{IPA|da|ˈkʰɑˀlsˌpɛɐ̯ˀ|lang}}) is a Danish multinational brewer. Founded in 1847 by [[J. C. Jacobsen]], the company's headquarters is in [[Copenhagen]], [[Denmark]]. Since Jacobsen's death in 1887, the majority owner of the company has been the [[Carlsberg Foundation]]. The company's flagship brand is Carlsberg, named after Jacobsen's son [[Carl Jacobsen]]. The company employs around 41,000 people, primarily in Europe and Asia. 
Carlsberg is currently the sixth largest brewery in the world based on revenue.<ref>{{cite web | url=https://www.statista.com/statistics/257670/sales-of-the-leading-beer-companies-worldwide/ | title=Beer sales by company worldwide 2023 }}</ref>

==History==
=== Early history ===
[[Image:J C Jacobsen.jpg|220px|thumb|left|J.C. Jacobsen standing in his winter garden known as ''[[Carlsberg (district)#Carlsberg Academy|Pompeji]]'', next to a table with laboratory equipment, a bottle of lager, a beer glass, and books by [[Louis Pasteur]] and [[Emil Christian Hansen]]. Painting by [[August Jerndorff]] (1886).]] 
[[Image:EXPO 1885 Carlsberg.jpg|220px|thumb|left|Diplome d'Honneur Antwerp 1885 expo]]
[[Image:C. Jacobsen Junior label.gif|220px|thumb|left|C. Jacobsen Junior label]]

Carlsberg was founded by [[J. C. Jacobsen]], a [[philanthropist]] and admirer of science. The first brew was finished on 10 November 1847, and the export of Carlsberg beer began in 1868 with the export of one barrel to [[Edinburgh]], [[Scotland]].<ref name="Carl">{{Cite web |title=Carlsberg Group - Our Heritage |url=http://www.carlsberguk.co.uk/AboutUs/heritage/Pages/Global.aspx |access-date=14 December 2015 |publisher=Carlsberg}}{{Dead link|date=October 2019 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> Some of the company's original logos include an elephant, after which [[Carlsberg Group#Elephant beer|some of its lagers]] are named, and the [[swastika]],<ref group=note>[http://reddit.com/r/PreWarSwastikas/comments/iry9at/from_the_late_1800s_to_1945_all_carlsberg_labels/ Sample image of a label featuring swastika]</ref> the use of which was discontinued in the 1930s because of its association with the Nazi party in neighboring [[Germany]].

Jacobsen's son, Carl Christian Hilmar Jacobsen, opened a brewery in 1882 named Ny (New) Carlsberg; this forced J.C. Jacobsen to rename his brewery Gamle (Old) Carlsberg. Carl Jacobsen was an avid art collector. With his fortune he amassed an art collection first housed privately, but since 1897 housed public in the [[Ny Carlsberg Glyptotek]] in central Copenhagen.
The companies were merged and run under Carl's direction in 1906 and remained so until his death in 1914.<ref name="Carl" />

Jacobsen set up the [[Carlsberg Laboratory]] in 1875, which worked on scientific problems related to brewing. It featured a Department of Chemistry and a Department of Physiology. The species of yeast used to make [[pale lager]], ''[[Saccharomyces carlsbergensis]]'', was isolated by Emil Christian Hansen at the laboratory in 1883 and bears its name; this was shared freely by Carlsberg.<ref name="Carl" /> The Carlsberg Laboratory also developed the concept of [[pH]] and made advances in protein chemistry.<ref name="euchems">{{Cite web |title=Sørensen, Søren Peter Lauritz (1868–1939) |url=http://www.euchems.org/Distinguished/20thCentury/sorensen.asp |url-status=dead |archive-url=https://web.archive.org/web/20061004013146/http://www.euchems.org/Distinguished/20thCentury/sorensen.asp |archive-date=4 October 2006 |access-date=9 January 2007 |website=100 Distinguished European Chemists |publisher=European Association for Chemical and Molecular Sciences}}</ref> In 1972, the [[Carlsberg Research Center|Carlsberg Research Centre]] was established and the Carlsberg Laboratory is an independent unit of the Centre.<ref>{{Cite web |title=The Carlssberg Laboratory |url=http://www.carlsbergfondet.dk/en/Afdelinger/Carlsberg%20Laboratorium.aspx |access-date=14 December 2015 |publisher=Carlsberg}}</ref>

In 1876, J.C. Jacobsen established the [[Carlsberg Foundation]], run by trustees from the Royal Danish Academy of Sciences and Letters,  which managed the Carlsberg Laboratory as well as supporting scientific research within the fields of natural sciences, mathematics, philosophy, the humanities and social sciences in Denmark. Because of a conflict with his son Carl, Jacobsen's brewery was left to the Foundation upon his death in 1887.<ref name="The Carlsberg Foundation">{{Cite web |title=The Carlsberg Foundation |url=http://www.carlsberggroup.com/Company/Foundations/CARLSBERGFOUNDATION/Pages/Default.aspx |url-status=dead |archive-url=https://web.archive.org/web/20151222092944/http://www.carlsberggroup.com/Company/Foundations/CARLSBERGFOUNDATION/Pages/Default.aspx |archive-date=22 December 2015 |access-date=14 December 2015 |publisher=Carlsberg}}</ref>

=== Overseas activities and recent history ===
The first overseas license for brewing was given to the Photos Photiades Breweries, and in 1966 Carlsberg beer was brewed for the first time outside Denmark at the Photiades breweries in Cyprus.<ref>{{Cite web |title=Who we are " About the Carlsberg Group " Our Rich Heritage " Carlsberg Group |url=https://carlsberggroup.com/who-we-are/about-the-carlsberg-group/our-rich-heritage/ |access-date=3 January 2019 |website=Carlsberg Group |language=en}}</ref> The first brewery to be built outside Denmark was in [[Blantyre|Blantyre, Malawi]] in 1968.<ref name="Carl" />

Carlsberg merged with Tuborg Breweries in 1970 (but backdated to 1969) forming the "De forenede Bryggerier" (United Breweries AS), and merged with [[Tetley's (beer)|Tetley]] in 1992. Carlsberg became the sole owner of Carlsberg-Tetley in 1997.<ref name="Carl" />

In 2008, Carlsberg Group, together with [[Heineken International|Heineken]], bought [[Scottish & Newcastle]], the largest brewer in the UK, for £7.8bn ($15.3bn).<ref name="BBCJan2508">{{Cite news |date=25 January 2008 |title=Brewer S&N agrees £7.8bn takeover |publisher=BBC |url=https://news.bbc.co.uk/2/hi/business/7208341.stm}}</ref>

In 2013, the company joined leading alcohol producers as part of a [[International Alliance for Responsible Drinking|producers' commitments]] to reducing harmful drinking.<ref>{{Cite web |title=Home {{!}} Producers' Commitments |url=http://www.producerscommitments.org/ |url-status=usurped |archive-url=https://web.archive.org/web/20151222200003/http://www.producerscommitments.org/ |archive-date=22 December 2015 |access-date=23 December 2015 |website=Producers' Commitments |language=en-US}}</ref>

In November 2014, Carlsberg agreed to take over [[Greece]]'s third largest brewery, the [[Olympic Brewery]], adding to its operations in the country and effectively transforming the firm into the second biggest market player in Greece.<ref>{{Cite press release |title=Carlsberg becomes no.2 in Greece with Olympic Brewery takeover |date=18 November 2014 |publisher=Reuters |url=https://www.reuters.com/article/us-carlsberg-greece-idUSKCN0J20KY20141118 |access-date=30 June 2017 |archive-date=19 October 2015 |archive-url=https://web.archive.org/web/20151019163157/http://www.reuters.com/article/2014/11/18/us-carlsberg-greece-idUSKCN0J20KY20141118 |url-status=live }}</ref>

The old brewery in Copenhagen was once open for tours.<ref>{{Cite web |title=Visit Carlsberg |url=http://www.visitcarlsberg.com/#the-flow |access-date=14 December 2015 |publisher=Carlsberg}}</ref> In January 2020, the brewery was closed for a complete refurbishment.{{citation needed|date=October 2020}} It reopened in a fully refurbished museum called Home of Carlsberg in December 2023.<ref>{{Cite web |title=Home of Carlsberg opens on 1 December and welcomes guests home to Carlsberg |url=https://www.carlsberggroup.com/newsroom/home-of-carlsberg-opens-on-1-december-and-welcomes-guests-home-to-carlsberg|access-date=9 July 2024 | publisher=Carlsberg}}</ref>

In 2024, a High Court Judge approved a £3.3bn deal for Carlsberg to buy UK drinks maker [[Britvic]]. Carlsberg plans to create a single integrated drinks business called Carlsberg Britvic following the takeover. Britvic, external, based in Hemel Hempstead, Hertfordshire, employs about 4,500 people and produces J20, Robinsons squash and Tango.<ref>{{Cite web |date=2025-01-15 |title=High Court approves Carlsberg takeover of J20 maker Britvic |url=https://www.bbc.co.uk/news/articles/c4g93rkel0mo |access-date=2025-01-15 |website=BBC News |language=en-GB}}</ref>

==Regional operations==
The Carlsberg Group divides their operations into three market areas: Northern and Western Europe, Eastern Europe and Asia.<ref>{{Cite web |year=2012 |title=Carlsberg Group - Company Profile |url=http://www.carlsberggroup.com/investor/companyprofile/Pages/default.aspx |access-date=3 February 2012 |website=carlsberggroup.com}}</ref>

===Europe===
[[Carlsberg Polska]] is the Polish subsidiary of the Carlsberg Group. Carlsberg acquired 100% control of the Okocim Group, which included the [[Okocim Brewery]], in 2004. The [[subsidiary]] owns four [[brewing plant]]s and employs a staff of 1,250. It is the third largest brewing company in [[Poland]] with a 14.4% [[market share]].<ref>[http://www.carlsberggroup.com/Company/Markets/Pages/Poland.aspx Carlsberg – Poland] {{webarchive |url=https://web.archive.org/web/20100327113235/http://www.carlsberggroup.com/Company/Markets/Pages/Poland.aspx |date=27 March 2010 }}</ref> Brands include Harnaś, [[Carlsberg Polska#Kasztelan Brewery|Kasztelan]], [[Okocim Brewery|Okocim]], [[Piast Brewery|Piast]], Somersby and Carlsberg. [[Žatecky pivovar|Žatecký Pivovar]] has been owned by Carlsberg since 2014. Previously, it was wholly owned by Kordoni Holding Limited based in [[Nicosia]] in [[Cyprus]]. The brewery is located in the [[Czech Republic|Czech]] city of [[Žatec]] ({{langx|de|Saaz}}) from which [[Saaz hops]], a [[Hops#Noble hops|"noble"]] [[List of hop varieties|variety]] of [[hops]] which accounts for more than {{frac||2|3}} of total 2009 hop production in the Czech Republic comes from.<ref name="hopstats">{{cite web |url=http://www.czhops.cz/index.php/en/hop-statistics|title=Hop Statistics - Hops Growers Union of the Czech Republic|publisher=www.czhops.cz|accessdate=2010-09-05}}</ref>

[[Baltic Beverages Holding]] is owned by Carlsberg and primarily operates in the [[Baltic States]] and [[Ukraine]]. It owns [[Švyturys]] and [[Utenos Alus]] breweries in [[Lithuania]] and [[Saku Brewery]] in Estonia. Carlsberg acquired the [[Aldaris Brewery]] in Riga, [[Latvia]], in 2008.<ref>{{Cite web |year=2012 |title=Carlsberg Group - Latvia |url=http://www.carlsberggroup.com/Markets/NWE/Pages/Latvia.aspx |url-status=dead |archive-url=https://web.archive.org/web/20120308183540/http://www.carlsberggroup.com/Markets/NWE/Pages/Latvia.aspx |archive-date=8 March 2012 |access-date=3 February 2012 |website=carlsberggroup.com}}</ref> The brewery was founded in 1865, and produces Aldaris brand beers.<ref>{{Cite web |year=2012 |title=Aldaris (Carlsberg) - RateBeer |url=http://www.ratebeer.com/brewers//aldaris-carlsberg/852/ |access-date=3 February 2012 |website=ratebeer.com |quote=Aldaris}}</ref>

Carlsberg Sweden (Sverige) is based in [[Stockholm]], and owns the [[Falcon Brewery]] in [[Falkenberg]], and the [[Ramlösa]] mineral water bottling facility in [[Helsingborg]].<ref>{{Cite web |year=2012 |title=Carlsberg Group - Sweden |url=http://www.carlsberggroup.com/Markets/NWE/Pages/Sweden.aspx |access-date=3 February 2012 |website=carlsberggroup.com}}</ref> Carnegie Porter, a 5.5% abv [[Baltic porter]], along with the [[Pripps]] and Falcon brand lagers, are brewed in Falkenberg.<ref>{{Cite web |year=2012 |title=Carlsberg Sverige - RateBeer |url=http://www.ratebeer.com/brewer/765/sort/0/ |access-date=3 February 2012 |website=ratebeer.com}}</ref> Norway brands include: Arendals, [[E. C. Dahls Brewery|Dahls]], [[Frydenlund]], Nordlands, [[Ringnes]] and [[Tou (brewery)|Tou]].

Other European brands include: [[Birrificio Angelo Poretti]] (Italy), [[Feldschlösschen]] (Switzerland), [[Holsten]] (Germany), [[Jacobsen (beer)|Jacobsen]] (Denmark), [[Karhu (beer)|Karhu]] (Finland), [[Kronenbourg]] (France), [[Super Bock]] (Portugal) and [[Tetley's (beer)|Tetley]] (UK).
<gallery class="center" heights=100px>
Interiör, Stena Danica, lounge, 20230410, pic 29.jpg|Carlsberg beer in Sweden
På maten... (7705496856).jpg|Carlsberg Black Gold 5,8%
Jacobsen extra pilsner (31872558346).jpg|Jacobsen Extra Pilsner
Carlsberg (26681478763).jpg|A Carlsberg beer in France
Saku Püssirohu Punane.jpg|A Saku beer by Carlsberg
</gallery>

In October 2020, the UK Competition and Markets Authority approved the merger of Carlsberg UK and the brewing business of [[Marston's plc]]. The new company is based in [[Wolverhampton]] and known as Carlsberg Marston's Brewing Company, with Carlsberg taking a 60% share in the new company.<ref>{{Cite web|url=https://www.expressandstar.com/news/business/2020/10/09/marstons-and-carlsberg-brewing-merger-to-be-completed-after-getting-cma-approval/|title = Regulator approves Carlsberg's £780m joint venture with Marston's| date=9 October 2020 }}</ref> In 2024, Marston's sold their 40% share in CMBC to Carlsberg for £206m in order to focus on running the pub business.<ref>{{Cite web|url=https://www.expressandstar.com/news/business/2024/07/09/future-of-brewing-of-bankss-in-wolverhampton-faces-review/|title=Beer giant fails to commit to future of Wolverhampton brewery after Marston's sale announced|first=John|last=Corser|date=9 July 2024|website=www.expressandstar.com}}</ref> In 2025, after acquiring [[Britvic]], the company was renamed to [[Carlsberg Britvic]], which includes Carlsberg UK, the former Marston's brewing business and Britvic.

===Russia and CIS===
The company is a significant operator in the brewing industry in [[Azerbaijan]], [[Kazakhstan]] and [[Uzbekistan]], owning its subsidiaries through [[Baltic Beverages Holding]] which initially was a joint venture between Carlsberg and [[Scottish & Newcastle]] in Russia.<ref name=BBCJan2508 /> It had a majority interest in [[Baltika Breweries|OAO Baltika Breweries]], the largest brewery in the [[Russian Federation]] and [[Eastern Europe]].<ref>{{Cite web |title=Russia - Baltika Breweries |url=http://www.carlsberggroup.com/Markets/ee/Pages/Russia.aspx |publisher=Carlsberg Group}}</ref> In the spring of 2023, Carlsberg announced that it was leaving Russia and plans to sell its business before the end of spring. In late June, the company announced that it had closed the deal without naming a buyer. The deal is awaiting approval from the Russian authorities.<ref>{{Cite web|url=https://www.kommersant.ru/doc/6067022|title=Carlsberg Group подписала соглашение о продаже "Балтики"|language=ru|date=2023-06-23|website=[[Коммерсант]]}}</ref> In July 2023, the Russian government seized the shares of the Carlsberg-owned Baltika Breweries and placed the company under the control of the Russian [[Federal Agency for State Property Management]].<ref name="bbc177">{{cite news |title=Russia seizes control of Danone and Carlsberg operations |work=BBC News |url=https://www.bbc.co.uk/news/business-66218999 |date=17 July 2023}}</ref>

The Uzbek government claimed the subsidiary owed $4.6 million in taxes from unreported revenue. Lower courts also claimed that Carlsberg illegally produced 1.6 million litres of beer from 2008 to 2010. For these reasons, in March 2012, Carlsberg suspended production at its Uzbek plant and asked its employees to take an unpaid leave.<ref>{{Cite news |date=20 October 2012 |title=Uzbek Court Rules Against Carlsberg Subsidiary |work=The Gazette of Central Asia |publisher=Satrapia |url=http://www.satrapia.com/news/article/uzbek-court-rules-against-carlsberg-subsidiary/}}</ref> In late 2012, the Uzbek Court declined Carlsberg's tax appeal.<ref>{{Cite web |title=Uzbekistan: Court declined tax appeal by Carlsberg Uzbekistan |url=http://enews.fergananews.com/news.php?id=2389&mode=snews |access-date=14 December 2015 |publisher=Ferghana News Agency}}</ref> Production resumed in April 2013.<ref>{{Cite news |title=Uzbekistan, Central Asia's Poisoned Chalice |work=Moscow Times |url=http://www.themoscowtimes.com/news/article/uzbekistan-central-asias-poisoned-chalice/483598.html |access-date=14 December 2015}}</ref> The brewery produces 1.3 million litres of beer under three local brands Sarbast Original, Sarbast Extra, and Sarbast Special, plus the international brand Tuborg Green.<ref>{{Cite web |title=Carslberg Group - Uzbekistan |url=http://www.carlsberggroup.com/Markets/ee/Pages/Uzbekistan.aspx |url-status=dead |archive-url=https://web.archive.org/web/20151222180615/http://www.carlsberggroup.com/Markets/ee/Pages/Uzbekistan.aspx |archive-date=22 December 2015 |access-date=14 December 2015 |publisher=Carlsberg}}</ref>

In the [[Azerbaijan]], Carlsberg is producing beer brand with the name [[Xırdalan|Khirdalan]].<ref>{{Cite web |title=Products » Xirdalan » Xirdalan Beer « Carlsberg Group |url=https://www.carlsberggroup.com/products/xirdalan/xirdalan-beer/ |access-date=2023-02-06 |publisher=Carlsberg Group |language=en}}</ref>

===North America===
[[File:Øl (4431033505).jpg|thumb|Carlsberg beer in USA and Canada]]
In the US, the Carlsberg group brands are distributed by St. Killian Import Co., based in Everett, Massachusetts, importing Carlsberg beer directly from Denmark. Brands that are imported include Carlsberg Pilsner (0.5 liter/16.9 oz. cans), Carlsberg Beer (bottles and kegs), Carlsberg Elephant, Kronenbourg 1664, Grimbergen, Tetley's English Ale, and Okocim.<ref>{{Cite web |title=Carlsberg Group - USA |url=http://www.carlsberggroup.com/Markets/ExLid/Pages/USA.aspx |url-status=dead |archive-url=https://web.archive.org/web/20151126011415/http://www.carlsberggroup.com/Markets/ExLid/Pages/USA.aspx |archive-date=26 November 2015 |access-date=16 November 2015 |website=www.carlsberggroup.com}}</ref>

Carlsberg was brewed in Canada by [[Canadian Breweries]]/[[Carling O'Keefe]] beginning in 1972.<ref>{{Cite web|url=https://justbeerapp.com/brand/carlsberg-group-1|title = Carlsberg Group}}</ref> After Carling O'Keefe was merged with Molsons, Carlsberg opened its own brewery.

In December 2022, it was announced Carlsberg had acquired the [[Ontario]]-based company, [[Waterloo Brewing Company|Waterloo Brewing]].<ref>{{Cite web |last=Thomas |first=Louis |date=2022-12-16 |title=Carlsberg Group acquires Waterloo Brewing |url=https://www.thedrinksbusiness.com/2022/12/carlsberg-group-acquires-waterloo-brewing/ |access-date=2022-12-19 |website=The Drinks Business |language=en-US}}</ref>

===Asia===
====East Asia====
[[File:HK 紅磡 Hung Hom Cheong Wan Road 置富都會 Fortune Metropolis 商場 shopping mall shop 彩福皇宴 Choi Fook Royal Banquet Seafood Restaurant drink iced Carlsberg beer November 2022 Px3 01.jpg|thumb|200px|Carlsberg Premium Smooth Draught beer in Japan.]]
[[File:International beers for sale in a 7-Eleven, Hong Kong.JPG|thumb|200px|Some Carlsberg beers in Hong Kong.]]

Carlsberg started to export beer to [[China]] in 1876.<ref name=CarlsberginChina/> In the late 1990s, Carlsberg had two breweries in China – [[Huizhou]] and [[Shanghai]]. The company acquired Huizhou Brewery in [[Guangdong]] Province in 1995, which started to supply both the mainland Chinese and [[Hong Kong]] market.<ref name="CarlsberginChina">{{Cite journal |date=27 November 2006 |title=Carlsberg in China |url=http://www.carlsberggroup.com/investor/downloadcentre/Documents/Other%20Presentations/27.11.06%20Carlsberg%20in%20China%20.pdf |url-status=dead |publisher=Carlsberg |archive-url=https://web.archive.org/web/20120507164346/http://www.carlsberggroup.com/investor/downloadcentre/Documents/Other%20Presentations/27.11.06%20Carlsberg%20in%20China%20.pdf |archive-date=7 May 2012 |access-date=21 December 2011}}</ref> Carlsberg invested around US$30 million in its Shanghai brewery, and started production in 1998. In 2000, Carlsberg sold a majority stake in its Shanghai brewery to [[Tsingtao Brewery]].<ref>{{Cite news |last=Camilla Palmer |date=10 August 2000 |title=Carlsberg sells majority stake in Chinese brewery |publisher=Brand Republic |url=http://www.brandrepublic.com/news/11369/Carlsberg-sells-majority-stake-Chinese-brewery/}}</ref> Carlsberg formerly had a brewery in [[Tai Po]], Hong Kong; it was established in 1981, but shut it down in 1999<ref name=CarlsbergChina/> due to high costs.

In 2003, Carlsberg acquired the Kunming Brewery and the Dali Brewery in [[Yunnan]] province. At the time, the Dali Brewery was the largest beer brewery in Yunnan.<ref>{{Cite web |date=6 October 2003 |title=Carlsberg Asia acquired second brewery in the Yunnan province, China |url=http://www.carlsberggroup.com/investor/news/Pages/carlsbergasiaacquiressecondbreweryintheyunnanprov-HQ2003.aspx |url-status=dead |archive-url=https://web.archive.org/web/20111105182952/http://www.carlsberggroup.com/investor/news/Pages/carlsbergasiaacquiressecondbreweryintheyunnanprov-HQ2003.aspx |archive-date=5 November 2011 |access-date=21 December 2011 |publisher=Carlsberg}}</ref> In 2004, Carlsberg became a major shareholder in Lhasa Brewery in the [[Tibet Autonomous Region]]. At 3,700 metres above sea level, Lhasa Brewery is believed to be the highest altitude brewery in the Carlsberg Group.<ref name="CarlsbergChina">{{Cite web |title=Carlsberg China |url=http://www.carlsberggroup.com/Markets/asia/Pages/China.aspx}}</ref>

In 2008, Carlsberg sold its remaining interest in the Shanghai brewery to Tsingtao Brewery.<ref>{{Cite news |last=Zhou Yan |date=11 September 2008 |title=Tsingtao snaps up brewery |work=China Daily |url=http://www.chinadaily.com.cn/business/2008-09/11/content_7017885.htm}}</ref>

In August 2011, Carlsberg announced a new joint venture with Chongqing Brewery and Chongqing Light Textile Holding. Chongqing Light Textile Holding is a major shareholder of Chongqing Brewery. The joint venture, to be called Chongqing Xinghui Investment Co., Ltd, would operate twelve breweries in China in [[Chongqing]], [[Sichuan]], [[Guangxi]], [[Guizhou]] and [[Hunan]]. Chongqing Brewery would contribute five breweries and Chongqing Light Textile Holding would contribute seven breweries to the joint venture. Carlsberg would inject 160 million [[Danish crowns]] (about US$30.90 million) and have a 30% interest in the venture.<ref>{{Cite news |last=John Acher |date=1 August 2011 |title=Carlsberg says to own 30 pct of new China venture |work=Reuters |url=https://www.reuters.com/article/carlsberg-china-venture-idUSLDE77013320110801 |access-date=30 June 2017 |archive-date=18 October 2015 |archive-url=https://web.archive.org/web/20151018074448/http://www.reuters.com/article/2011/08/01/carlsberg-china-venture-idUSLDE77013320110801 |url-status=live }}</ref>

Carlsberg also owns Wusu Beer Group in [[Urumqi]], [[Xinjiang]] in Northwest China.

====South Asia====
Carlsberg India Pvt. Ltd. headquartered in Gurgaon, India is a foreign direct investment company formed to brew and market Carlsberg beer in India. The company has also brought the Tuborg and Palone brands to India. Palone is sold as a 'strong' beer with 7.5% alcohol by volume. Strong beers dominate the Indian market, estimated in 2008 to total approximately 17 million hectolitres with over a 72% share. Carlsberg is available in most states of India, with five operational breweries in: Alwar (Rajasthan), Aurangabad (Maharashtra) both of which started in the summer of 2008, the former Hacke-Beck brewery in Paonta Sahib (Himachal Pradesh) where brewing commenced in July 2007, Kolkata (West Bengal) opened in September 2009, Patna Brewery (Patna) opened for brewing in 2014, Dharuhera Brewery opened on 7 May 2013, and Hyderabad (Telangana) opened in December 2010. Carlsberg India Pvt. Ltd. currently employs over 700 people and is headed by Michael Norgaard Jensen, Managing Director.<ref>{{Cite web |title=Managing Director's Message |url=http://www.carlsbergindia.com/company/MD_message/Pages/MD%27sMessage.aspx |access-date=14 December 2015 |publisher=Carlsberg}}{{Dead link|date=July 2020 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>

====Southeast Asia====
[[File:Beer in 7-Eleven, Malaysia.jpg|thumb|200px|Some Carlsberg beers in Malaysia.]]
Carlsberg Brewery Malaysia Berhad (Carlsberg Malaysia) was incorporated in December 1969 and began brewing Carlsberg Green Label locally in 1972. It is located in [[Shah Alam]], [[Selangor]]. Since then, the brand has become one of the leading beer brands with more than a 50% share of the Malaysian market. It manufactures and distributes beer, stout, and other beverages mainly in the domestic market and has investments in Sri Lanka, Singapore and in a Malaysian alcoholic beverage company. Brands under Carlsberg Malaysia include Carlsberg Danish Pilsner, Carlsberg Smooth Draught, Carlsberg Special Brew, Kronenbourg 1664 Blanc, Sapporo Premium Beer, Somersby Ciders, SKOL beer, Danish Royal Stout as well as non-alcoholic Nutrimalt drink. In addition, Carlsberg Malaysia, through its subsidiaries, has a wide range of imported international beer brands, including Hoegaarden, Stella Artois, Budweiser, Grimbergen, and Beck's. However, CBMB sold off its subsidiaries and focused on growing the Carlsberg Group brand.<ref>{{Cite web |title=Carlsberg Malaysia |url=http://www.carlsbergmalaysia.com.my/web/company/cm_carlsbergmsia.aspx |access-date=14 December 2015 |publisher=Carlsberg}}</ref> On 13 November 2024, managing director Stefano Clini announced the new RM343 million facilities in the brewery that is aimed at improving sustainability and increasing productivity efforts.<ref>{{Cite web |date=2024-11-13 |title=Carlsberg Malaysia invests RM343 mil for capacity expansion and optimisation of energy usage |url=https://theedgemalaysia.com/node/733861 |access-date=2024-11-27 |website=The Edge Malaysia}}</ref>

In the Philippines, Carlsberg beverages have been produced by [[Asia Brewery]] since 1982 in [[Cabuyao]], [[Laguna (province)|Laguna]]. A television ad for Carlsberg beer in 1987 was criticized by the Movement Against Deceptive Advertising (MADA) for depicting the product as imported original Carlsberg beer from Denmark.<ref>{{cite news|last=Rigor|first=Ruby|title=New beer ad untruthful|url=https://news.google.com/newspapers?nid=8cBNEdFwSQkC&dat=19871001&printsec=frontpage&hl=en|access-date=December 17, 2020|work=[[Manila Standard]]|publisher=Standard Publications, Inc.|date=October 1, 1987|page=5}}</ref>

In Indonesia, Carlsberg is produced and distributed under a licensing agreement with [[Delta Djakarta]], producer of Anker and San Miguel. [[San Miguel Brewery]] co-owned [[Delta Djakarta]] through 58.33% stock.

In January 2013, Carlsberg announced the formation of a joint venture with the Myanmar Golden Star (MGS) group to establish a beer production facility in the Bago Industrial Zone, about an hour's drive from [[Yangon]], [[Myanmar]]. Carlsberg will hold a majority 51 per cent stake in the venture and will provide seed capital in the range of $35 million to $50 million, with construction slated to commence in February.<ref name="burmanew">{{Cite news |date=1 February 2013 |title=Carlsberg takes a sip in Myanmar |publisher=Investvine.com |url=http://investvine.com/carlsberg-takes-a-sip-in-myanmar/ |access-date=14 February 2013 |archive-date=4 March 2013 |archive-url=https://web.archive.org/web/20130304155248/http://investvine.com/carlsberg-takes-a-sip-in-myanmar/ |url-status=dead }}</ref>

[[Singha]] beer began being produced by Carlsberg's Russian plant for distribution in European markets in March 2013.<ref name="ref2013021407">{{Cite news |date=14 February 2013 |title=Singha starts roll-out in Asia and Europe |publisher=Investvine.com |url=http://investvine.com/singha-starts-roll-out-in-asia-and-europe/ |access-date=3 April 2013 |archive-date=15 September 2013 |archive-url=https://web.archive.org/web/20130915153907/http://investvine.com/singha-starts-roll-out-in-asia-and-europe/ |url-status=dead }}</ref>

Other Southeast Asian brands include Halida Beer (Vietnam).

====West Asia====
In [[Israel]], the [[Israel Beer Breweries]] in [[Ashkelon]] produces Carlsberg and [[Tuborg Brewery|Tuborg]]. Carlsberg and Tuborg were launched on the Israeli market in 1992. Initially they were imported from Copenhagen, but in 1995 local production began at a greenfield brewery. The brewery is situated above a large underground aquifer<ref>{{Cite web |title=Carlsberg Group - Israel |url=http://www.carlsberggroup.com/Markets/ExLid/Pages/Israel.aspx |url-status=dead |archive-url=https://web.archive.org/web/20130125111124/http://www.carlsberggroup.com/Markets/ExLid/Pages/Israel.aspx |archive-date=25 January 2013 |access-date=30 March 2014}}</ref>

==Beers==
===Carlsberg{{anchor|Carlsberg Beer|Carlsberg Lager|Carlsberg Pilsner}}===
<gallery class="center" heights=80px>
33 cl Carlsberg beer bottle.png|A 33cl Carlsberg profile bottle
Carlsberg beer.jpg|A Carlsberg bottle
Carlsberg beer glass.JPG|A Carlsberg beer glass.
Carlsberg horse-drawn brewery wagons bl.jpg|Carlsberg Pilsner and Carlsberg Draft beer
Carlsberg Denmark.jpg|Carlsberg beer can
Rigello.jpeg|Carlsberg Lager beer
</gallery>

Carlsberg is the flagship beer brand in Carlsberg Group's portfolio of 155 brands.<ref>{{Cite web|url=https://www.carlsberggroup.com/beers-you-love/|title = Products « Carlsberg Group}}</ref> It is a 5% abv [[pilsner]] beer (In the UK, it previously had 3.8% abv but reduced to 3.4% abv, cited as being due to an increase in duty tax and is now branded as Carlsberg Danish Pilsner.) with a global distribution to 140 markets.<ref>{{Cite web |title=Carlsberg beer product information |url=http://www.carlsberggroup.com/brands/Pages/carlsberg.aspx |access-date=4 March 2014 |publisher=www.carlsberggroup.com}}</ref> 
It is also known as Carlsberg Lager, Carlsberg Beer and Carlsberg Pilsner. It was first brewed in 1904,<ref>{{Cite web |title=Carlsberg Group – Carlsberg Pilsner |url=http://www.carlsberggroup.com/brands/Pages/CarlsbergPilsner.aspx |access-date=21 October 2009 |publisher=www.carlsberggroup.com}}</ref> and was created by [[Carl Jacobsen]], son of Carlsberg's founder [[J. C. Jacobsen]].

The introduction of the Carlsberg pilsner also saw the reintroduction of the [[Art Nouveau]]-style logo that has been used nearly unmodified since 1904, and later became the logo of the entire company. It was designed by [[Thorvald Bindesbøll]].<ref name="Carl" />

In Denmark, the beer is often known as ''Hof'' ([[Noble court|court]]) due to its [[Royal warrant of appointment|Royal Warrant]]. This nickname was adopted into the brand in 1931 but discontinued in Denmark in 1991. The term is still used in other markets such as the UK and Sweden.<ref>[http://www.carlsbergsverige.se/Drycker/ol/Sidor/CarlsbergHof.aspx Carlsbergsverige.se - Carlsberg Hof]{{Dead link|date=July 2020 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>
<gallery class="center" heights=50px>
Carlsberg Deutschland GmbH - Carlsberg 0,5l.jpg|Carlsberg beer 5,0%
Carlsberg Deutschland GmbH - Carlsberg Premium Lager Beer.jpg|Carlsberg Premium Lager Beer 5,0%
Cap of Carlsberg Deutschland GmbH - Carlsberg 0,5l.jpg|Cap of Carlsberg
Cap of Carlsberg Deutschland GmbH - Carlsberg Premium Lager Beer.jpg
</gallery>

===Special Brew===
{{Redirect|Special Brew|the song and album by Bad Manners|Special Brew (song)|and|Special Brew (album)}}<!-- Redirect is to this specific subsection -->
[[File:Beer in 7-Eleven, Malaysia.jpg|200px|thumb|Carlsberg Special Brew.]]
'''Special Brew'''<!-- "Special Brew" redirects here; bolded per [[MOS:BOLD]] --> is a [[strong lager]] brewed only in Denmark, Sri Lanka and the United Kingdom. It was initially brewed by Carlsberg to commemorate a visit to Denmark by [[Winston Churchill]] in 1950.<ref>{{Cite web |title=Carlsberg Group – Carlsberg Special Brew |url=http://www.carlsberggroup.com/brands/Pages/Carlsbergspecialbrew.aspx |url-status=dead |archive-url=https://web.archive.org/web/20101229153951/http://www.carlsberggroup.com/brands/Pages/CarlsbergSpecialBrew.aspx |archive-date=29 December 2010 |access-date=7 March 2011 |publisher=www.carlsberggroup.com}}</ref> The flavour incorporates "cognac flavours among its tasting notes" as Churchill was partial to brandy. In May 1951 two crates were delivered to Churchill's London home. In a thank-you letter Churchill called the drink "Commemoration Lager". In Denmark the drink was called {{lang|da|Påskebryg}}&nbsp;("Easter Brew"), but the Easter Brew has since been replaced by a weaker beer ({{lang|da|Carls Påske}}). For the British market Carlsberg called the drink Special Brew, and production was started in [[Northampton]] in 1974.<ref>{{cite news|url=https://boakandbailey.com/2018/11/a-brutalist-brewery-arup-and-carlsberg-in-northampton-1974/|title=A Brutalist Brewery: Arup and Carlsberg in Northampton, 1974|publisher=Boak and Bailey|access-date=1 October 2025}}</ref>
[[File:Øl (6170237038).jpg|200px|thumb|left|Carls Special Brew can.]]
At 7.5% alcohol (previously 9%, then 8% for a short time), Special Brew is part of a group of strong lagers that are termed "super-strength" in the UK and [[malt liquor]] in the USA. This beer is often associated with street alcoholics.<ref>{{Cite news |last=Weaver |first=Matthew |date=3 October 2005 |title=Call for ban on super-strength 'tramp juice' |work=The Guardian |location=London |url=https://www.theguardian.com/society/2005/oct/03/drugsandalcohol.homelessness}}</ref>

A single can (440mL) of Special Brew contains 3.5 [[Unit of alcohol|units of alcohol]] (previously 4.5 units) whilst the maximum recommended daily intake for a man is two units. In January 2015, it was reported that Carlsberg would reduce the units per can to less than four, in line with a UK government pledge that no single can should contain more than four units. The change, a reduction either in the size of the can from 500mL to 440mL, or the alcoholic strength of the beer, was considered for implementation in 2015.<ref>{{Cite news |title=The secret history of Special Brew |work=BBC News |date=13 January 2015 |url=https://www.bbc.co.uk/news/blogs-magazine-monitor-30795336 |access-date=13 January 2015 }}</ref> Both changes were made; the cans have since been reduced to 440 mL, and the ABV reduced from 9% to 8%, then another drop to 7.5%.

===Elephant beer===
[[File:Elefantporten (Carlsberg).jpg|180px|thumb|The [[Elephant Gate and Tower, Carlsberg|Elephant Gate]] in Copenhagen, Denmark]]
In 1901, at brewer Carl Jacobsen's initiative, the Architect Professor J. L. Dahlerup created a tower resting on four elephants carved in granite from the Danish island of [[Bornholm]]. Jacobsen's inspiration was the obelisk supporting an elephant on the [[Piazza della Minerva]] in Rome.<ref>[http://www.visitcarlsberg.dk/history/Footprints/Valby/Pages/TheElephantTower.aspx Visit Carlsberg]</ref> The four elephants each bear the initial of one of Carl Jacobsen's children: Theodora, Paula, Helge and Vagn. This became known as The Elephant Gate and is a landmark entrance to the brewery.{{Citation needed|date=April 2020}}

To the west of the gate, Carl Jacobsen's motto was inscribed: ''Laboremus pro Patria'' (Let us work for our country). Since then, the Elephant has been a famous part of the Carlsberg family, especially after the strong Elephant Beer was created in 1955 under the name Export Lager Beer featuring the Elephant label. The Elephant is still brewed in Carlsberg Breweries in Copenhagen and exported around the world. A few markets brew their own Carlsberg Elephant beer locally according to the original recipe.{{Citation needed|date=April 2020}}
<gallery class="center" heights=100px>
Carlsberg Elephant Beer.jpg|Elephant beer
Elephant-beer-old-new.jpg|Old and new Elephant beer
Enjoying a much deserved beer and the view at Trolltunga- Taken on 5-23-2014- 2014-06-11 16-04.jpg|Elephant beer can
Carlsberg Deutschland GmbH - Carlsberg ELePHANT.jpg|Elephant beer, Carlsberg Deutschland GmbH – Carlsberg ELePHANT
Carlsberg Deutschland GmbH - Carlsberg Elephant, 2020.jpg|Elephant beer Carlsberg Deutschland GmbH – Carlsberg Elephant, 2020
Cap of Carlsberg Deutschland GmbH - Carlsberg ELePHANT.jpg|Elephant beer capsule, Cap of Carlsberg Deutschland GmbH – Carlsberg ELePHANT
</gallery>

===Other brands in Carlsberg Group's portfolio===
{{Unreferenced section|date=November 2020}}
{{div col}}
* [[E. C. Dahls Brewery|E.C. Dahls]] ([[Norway]])
* [[Farris (mineral water)|Farris]] ([[Norway]])
* [[Falcon Brewery|Falcon]] ([[Sweden]])
* [[Feldschlösschen]] ([[Switzerland]])
* [[Grimbergen (beer)|Grimbergen]] ([[Belgium]], International)
* [[Holsten Brewery|Holsten]] ([[Germany]], International)
* [[Jacobsen (beer)|Jacobsen]] by Carlsberg ([[Denmark]])
* [[Kronenbourg]] / 1664 ([[France]], International)
* [[Lao Brewery Company|Lao]] ([[Laos]])
* [[Lav pivo|Lav]] ([[Serbia]])
* [[Lvivske]] ([[Ukraine]])
* [[Mythos Brewery|Mythos]] ([[Greece]])
* [[Pripps|Pripps Blå]] ([[Sweden]])
* [[Ringnes Bryggeri|Ringnes]] ([[Norway]])
* [[Slavutych Brewery|Slavutych]] ([[Ukraine]])
* [[Solo (Norwegian soft drink)|Solo]] ([[Norway]])
* [[Somersby cider]]s by Carlsberg ([[Denmark]], International)
* [[Super Bock]] ([[Portugal]])
* [[Švyturys]] ([[Lithuania]])
* [[Tetley's Bitter|Tetley's]] ([[United Kingdom]], International)
* [[Tuborg]] by Carlsberg ([[Denmark]], International)
* Neptun Brewery, Saltum and Neptun, (Saltum Rørkær/ Saltum & Neptun Bryggerier A/S, Saltum/ P. Holm Esbjerg, Rørkjær, Saltum-Houlbjerg) by Carlsberg ([[Denmark]])
* (Kongens Bryghus) Christian IV Bryghus, Kings Brewery by Carlsberg ([[Denmark]])
* Caleidoskope Brewing Company, Caleidoskope Brewing by Carlsberg ([[Denmark]])
* Carlsberg Brand Store by Carlsberg ([[Denmark]])
* Chaise Rouge Brewery, Chaise Rouge, Den Røde Stol, Nanobrewery by Carlsberg ([[Denmark]])
* Crafted By (Carlsberg) by Carlsberg ([[Denmark]])
* Coolship Brewing Company Viking Museum Ladby, Ladby, Kerteminde by Carlsberg ([[Denmark]])
* Coolship Brewing Company by Carlsberg ([[Denmark]])
* Skands Brewery/ Skands Microbrewery (Skands Bryggeri/ Skands Mikrobryggeri) (Bryggeriet Skands, Skands, Brøndby), micro brewery by Carlsberg ([[Denmark]])
* Semper Ardens by Carlsberg ([[Denmark]])
* Wiibroe Brewery by Carlsberg ([[Denmark]])
* Wiibroe Brewery, Copenhagen and Helsingør, Capital Region, Microbrewery by Carlsberg ([[Denmark]])
* C. Wiibroe's Craft Brewery by Carlsberg ([[Denmark]])
* Microbrewery of Wiibroe Friends Copenhagen and Helsingør by Carlsberg ([[Denmark]])
* Star Brewery, (Bryggeriet Stjernen, Bryggeriet Stjernens Studiefond), by Carlsberg ([[Denmark]])
* House of Beer, House of Beer A/S by Carlsberg ([[Denmark]])
* Houlbjerg Bryggeri, (Saltum Houlbjerg Bryggeri A/S), (Houlbjerg Bryggeri A/S) by Carlsberg ([[Denmark]]) 
* Jacobsen/ Husbryggeriet Jacobsen, Jacobsen, Husbryggeriet (Carlsberg), Valby by Carlsberg ([[Denmark]])
* Nordlands ([[Norway]])
* Coca-Cola licenses from USA with Carlsberg Denmark.
* Monster Energy drink licenses from USA with Carlsberg Denmark.
* Tuborg squash soda.
* Carlsberg sport soda.
{{div col end}}
<ref>{{Cite web|title=Products « Carlsberg Group|url=https://www.carlsberggroup.com/products/|access-date=2021-10-06|website=Carlsberg Group|language=en}}</ref>
<gallery class="center" heights=100px>
Helsingoer skibsklarerergaarden microbrewery of wiibroe friends.jpg|Microbrewery of Wiibroe Friends in the backyard of Skibsklarerergaarden in [[Helsingør]] in ([[Denmark]]).
Flickr - cyclonebill - Imperial stout.jpg|Wiibroe beer
Flickr - cyclonebill - Imperial stout (cropped).jpg|Wiibroe Imperial stout
WiibroePorter.jpg|Wiibroe Porter
WiibroeÅrgangsøl.jpg|Wiibroe Vintage beer 2013
Wiibroe - Årgangsøl 2017 on cans.jpg|Wiibroe Vintage beer 2017
Carlsberg beers.jpg|Carlsberg beers
Denmark Beersizes.JPG|Carlsberg beers
Carlsberg Sort Guld.JPG|Carlsberg Black Gold 5,5%
Carlsberg - Jacobsen, Hvede - panoramio.jpg|Carlsberg-Jacobsen, wheat beer
CarlsbergMasterBrew.jpg|Carlsberg Master Brew
Flickr - cyclonebill - Porter (3).jpg|Carls Beer
Flickr - cyclonebill - Porter (4).jpg|Carls Porter
Pumps at the Willoughby Arms.jpg|Carlsberg Export and Carlsberg Cold beer
Kongens Bryghus christmas beer 1896.jpg|Kings Brewery Christmas beer (hvidtøl) by Carlsberg
Birthe Skands and Peter Steen Henriksen.jpg|Skands beer from Skands Brewery/ Skands Microbrewery (Skands Bryggeri/ Skands Mikrobryggeri) (Bryggeriet Skands, Skands by Carlsberg
</gallery>

In total, Carlsberg Group brews more than 500 different beers.<ref>{{Cite web |title=Products « Carlsberg Group |url=https://www.carlsberggroup.com/products/ |access-date=2022-11-30 |website=Carlsberg Group |language=en}}</ref>

==Visitors centre==
{{multiple image
 | align = right
 | total_width = 300
 | image1 = Gammel Carlsberg - truck.jpg
 | image2 = Brewery Wharf from Centenary Bridge - geograph.org.uk - 135720.jpg
 | footer = The old and new Carlsberg Visitors Centre, respectively.
}}
The Carlsberg Visitors Centre is located at 11 Gamle Carlsberg Vej, 2500 [[Valby]], [[Denmark]] at the location of the first Carlsberg Brewery. In the courtyard is a smaller replica of the [[The Little Mermaid (statue)|Little Mermaid Statue]] that [[Carl Jacobsen]] donated to [[Copenhagen]]. Also located in connection with the Carlsberg visitors Centre is the Jacobsen House Brewery, a micro brewery creating the Jacobsen speciality range of hand-crafted beers.<ref>http://www.jacobsenbryg.dk/home/index.htm {{Webarchive|url=https://web.archive.org/web/20090520141513/http://www.jacobsenbryg.dk/home/index.htm|date=20 May 2009}} [http://www.visitcarlsberg.dk/Pages/default.aspx] dead links</ref>
The entry ticket includes a free drink at the bar. Visit Carlsberg is located a five-minute walk from the Carlsberg train station.<ref>{{Cite web |url=http://www.visitcopenhagen.com/content/tourist/what_to_see_and_do/inspiration/top_10_alternative/carlsberg_brewery |title=Carlsberg Brewery www.visitcopenhagen.com |access-date=27 August 2009 |archive-date=2 September 2009 |archive-url=https://web.archive.org/web/20090902073607/http://www.visitcopenhagen.com/content/tourist/what_to_see_and_do/inspiration/top_10_alternative/carlsberg_brewery |url-status=dead }}</ref>
<gallery class="center" heights=100px caption="Photographs of wagons featured as exhibits at the museum">
Morris J-type Van Carlsberg.JPG
København browar Carlsberg 6.jpg
Tuborg brewery wagon, Carlsberg Visitor's Center.jpg
Carlsberg horse-drawn brewery wagon fr.jpg
Carlsberg - Jacobsen, Citron Sodavand, Tuborés, Bryggerier, Lager, Pilsner, Porter, Expard, Brygget Siden 1847, Carlsberg - panoramio.jpg
</gallery>
==Advertising==
{{multiple image
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 | image1 = Valdemar Andersen - Carlsberg Citronsodavand - 1908.jpg
 | image2 = Carlsberg beer Werbeschild, Fahrzeugmuseum Marxzell.JPG
 | footer = Advertisement signs originating from the early 20th century.
}}
<gallery class="center" heights=100px>
2013 Woodstock 111 Carlsberg.jpg|Carlsberg advertising at [[Woodstock Festival (Poland)]]
Sign Carlsberg beer Copenhagen 20130709 0008F (9255018356).jpg|
Carlsberg and Tuborg signs in Fredericia.jpg|
Tuborg bottle.jpg|[[The Tuborg bottle]] in [[Hellerup]].
</gallery>
Carlsberg's tagline "Probably the best lager in the world" was created in 1973 by Tony Bodinetz at KMP for the UK market.<ref>{{Cite web |url=https://www.linkedin.com/in/tony-bodinetz-99408381 |title=Tony Bodinetz |publisher=[[LinkedIn]] }}</ref><ref>{{Cite web |last=Foster |first=Stephen |title=Carlsberg enlists Belgian bikers in great beer battle |url=https://www.moreaboutadvertising.com/2011/10/carlsberg-enlists-belgian-bikers-in-great-beer-battle/ |access-date=22 August 2018 |website=More About Advertising|date=28 June 2013 }}</ref> It began to appear in company corporate ads around the world from the 1980s onwards until it was replaced in 2011 in most regions by new tagline "That calls for a Carlsberg".<ref>{{Cite news |last=Thompson |first=James |date=8 December 2011 |title=Jorgen Rasmussen: Right time for change of tactics? Probably... |work=The Independent |location=London |url=https://www.independent.co.uk/news/people/profiles/jorgen-rasmussen-right-time-for-change-of-tactics-probably-6273789.html |access-date=5 April 2013}}</ref>
The voice over for the original ad in 1983 was voiced by actor [[Orson Welles]],<ref>{{cite web |url=http://www.carlsberggroup.com/Company/Timeline/Pages/History.aspx |title= Who we are » About the Carlsberg Group » Our Rich Heritage|website=www.carlsberggroup.com |archive-url=https://web.archive.org/web/20080213062037/http://www.carlsberggroup.com/Company/Timeline/Pages/History.aspx |archive-date=13 February 2008}}</ref> his voice has been used repeatedly over the years. Welles was not expensive and he liked the advertisements, so he kept his fees to a minimum. In some countries the tagline has been adapted to "Probably the best beer in the world".<ref>{{Cite news |last=Stamp |first=Gavin |date=18 June 2006 |title=Probably the best corporate slogan... |work=BBC News |url=https://news.bbc.co.uk/2/hi/business/5036084.stm |access-date=17 January 2015}}</ref>

Carlsberg has been criticised{{by whom|date=September 2020}} for breaking their own code of conduct for alcohol advertisement in Malawi.<ref>{{Cite news |date=7 May 2009 |title=Kaliber 3 May 2009: "They are making us starve" |language=sv |work=Sveriges Radio |url=https://sverigesradio.se/sida/artikel.aspx?programid=1316&artikel=2819773 |access-date=18 July 2018}}</ref>

In 2011, "That calls for a Carlsberg" was introduced as the new Carlsberg tagline and has appeared in various television adverts since.<ref>{{Cite web |title=All change for Carlsberg's famous slogan |url=http://www.thejournal.ie/all-change-for-carlsbergs-famous-slogan-115863-Apr2011/ |access-date=5 April 2013 |website=Journal.ie|date=5 April 2011 }}</ref> The new-look marketing campaign was rolled out across 140 markets and included a new 30-second TV ad called 'Spaceman'. The company wants to boost sales in Asia and the Far East, but there were fears that 'probably' was too subtle as a tagline.<ref>{{Cite web |title=Carlsberg drop probably and announce new slogan and ad campaign |url=http://www.joe.ie/news-politics/world-affairs/carlsberg-drop-probably-and-announce-new-slogan-and-ad-campaign-0011175-1 |access-date=5 April 2013 |website=Joe.ie}}</ref>

===Sponsorships===
Sponsorships from Carlsberg comes in two forms, sharply separated: either from the Carlsberg Brewery as part of their commercial campaigns, or as significant contributions to arts and sciences via the [[Carlsberg Foundation]] (who owns the brewery).
{{multiple image
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 | image1 = Promotional Caravan of the Tour de France in Copenhagen 16.jpg
 | caption1 = Promotional Caravan of the Tour de France in Copenhagen
 | image2 = Tour de France Fan Park in Copenhagen - Carlsberg 01.jpg
 | caption2 = Tour de France Fan Park in Copenhagen
}}
Carlsberg Brewery was one of the major sponsors of [[Euro 2008]],<ref name="Euro">{{Cite web |title=Carlsberg to sponsor EURO2004 and 2008 |url=http://www.carlsberggroup.com/investor/news/Pages/carlsbergtosponsoreuro2004and2008-HQ2002.aspx |url-status=dead |archive-url=https://web.archive.org/web/20151222100015/http://www.carlsberggroup.com/investor/news/Pages/carlsbergtosponsoreuro2004and2008-HQ2002.aspx |archive-date=22 December 2015 |access-date=14 December 2015 |publisher=Carlsberg}}</ref> [[UEFA Euro 2012 sponsorship|Euro 2012]]<ref>{{Cite web |title=EURO 2012 sponsorship |url=http://www.carlsberggroup.com/media/PressKits/Pages/CarlsbergofficialsponsorofEURO2012.aspx |url-status=dead |archive-url=https://web.archive.org/web/20151222180622/http://www.carlsberggroup.com/media/PressKits/Pages/CarlsbergofficialsponsorofEURO2012.aspx |archive-date=22 December 2015 |access-date=14 December 2015 |publisher=Carlsberg}}</ref> and also [[UEFA Euro 2016]] (where their adboards were changed to read their abridged tagline, "Probably", due to [[Loi Evin|France's laws against alcohol advertising]]).<ref>{{Cite web |title=Carlsberg signs as Official Sponsor for UEFA national team competitions |url=http://www.uefa.com/uefa/mediaservices/mediareleases/newsid=1945036.html |archive-url=https://web.archive.org/web/20130504151305/http://www.uefa.com/uefa/mediaservices/mediareleases/newsid=1945036.html |url-status=dead |archive-date=4 May 2013 |access-date=12 June 2016 |publisher=[[UEFA]]}}</ref> Carlsberg was one of the major [[sponsor (commercial)|sponsor]]s of the [[2004 European Football Championship]]<ref name="Euro" /> and use the promotional slogan "probably the best lager in the world";<ref>{{Cite web |title=Advertising Slogan Hall of Fame |url=http://www.adslogans.co.uk/site/pages/gallery/probably-the-best-lager-in-the-world.8375.php |access-date=14 December 2015 |publisher=AdSlogans}}</ref> they were also a sponsor of the [[1990 FIFA World Cup]].<ref>{{Cite web |title=Carlsberg involved in football for 30 years |url=http://www.carlsberggroup.com/media/PressKits/Documents/Carlsberg%20involved%20in%20football%20for%2030%20years.pdf |url-status=dead |archive-url=https://web.archive.org/web/20101121205900/http://www.carlsberggroup.com/media/PressKits/Documents/Carlsberg%20involved%20in%20football%20for%2030%20years.pdf |archive-date=21 November 2010 |access-date=14 December 2015 |publisher=Carlsberg}}</ref> Carlsberg are best known in the UK as the main and shirt sponsors of [[Liverpool F.C.]] having sponsored the club from 1992 continuing through to 2016.<ref>{{Cite web |title=Liverpool Football Club and Carlsberg Toast 21 Year Partnership |url=http://www.carlsberggroup.com/investor/news/Pages/liverpool21.aspx#.Vm8CzuIj6nk |access-date=14 December 2015 |publisher=Carslberg |archive-date=18 July 2015 |archive-url=https://web.archive.org/web/20150718053721/http://www.carlsberggroup.com/investor/news/Pages/liverpool21.aspx#.Vm8CzuIj6nk |url-status=dead }}</ref> With Liverpool being the only UK city exhibiting at the [[World Expo in Shanghai]] – its twin city, the Carlsberg logo on the Liverpool F.C jersey was written in Chinese for the league match against [[Chelsea F.C]] on 2 May 2010.<ref>{{Cite web |title=Liverpool FC Home Shirt 2009/10 - Carlsberg Chinese Edition |url=http://www.soccerbible.com/performance/football-apparel/2010/05/liverpool-fc-shirt-chinese-sponsor-carlsberg/ |access-date=14 December 2015 |publisher=SoccerBible Ltd.}}</ref>

Carlsberg also sponsor [[F.C. Copenhagen]], [[Havant and Waterlooville]],<ref>{{Cite web |title=Carlsberg to continue sponsorship deal |url=http://havantandwaterlooville.co.uk/newsprint.asp?item=951 |access-date=14 December 2015 |publisher=havantandwaterlooville.net |archive-date=22 December 2015 |archive-url=https://web.archive.org/web/20151222131139/http://havantandwaterlooville.co.uk/newsprint.asp?item=951 |url-status=dead }}</ref> [[Odense Boldklub]],<ref name="Sponsor">{{Cite web |title=Fact Sheet Background on Carlsberg and Football |url=http://www.carlsberggroup.com/media/PressKits/Documents/Carlsberg%20and%20Football%20factsheet.pdf |access-date=14 December 2015 |publisher=Carlsberg |archive-date=22 January 2016 |archive-url=https://web.archive.org/web/20160122232005/http://www.carlsberggroup.com/media/PressKits/Documents/Carlsberg%20and%20Football%20factsheet.pdf |url-status=dead }}</ref> [[PFC Pirin Blagoevgrad|Pirin Blagoevgrad]] and are also the secondary sponsor (after [[Eircom]]) of the [[Republic of Ireland national football team]]<ref name="Sponsor" /> and [[Tottenham Hotspur F.C.]]<ref name="Sponsor" /> Carlsberg also sponsors other sport events, such as [[golf]] and [[skiing]].<ref>{{Cite web |title=The Premium Beer Company |url=http://www.premiumbeer.ca/ourbrands/carlsberg.html |access-date=14 December 2015 |publisher=Premium Beer Company |archive-date=22 December 2015 |archive-url=https://web.archive.org/web/20151222132542/http://www.premiumbeer.ca/ourbrands/carlsberg.html |url-status=dead }}</ref> On 13 July 2011 Carlsberg signed a sponsorship contract with [[Hajduk Split]] and contributed 40,000 Euros to the team to help avert a financial crisis in 2013.<ref>{{Cite web |title=Hajduk Split Fans Drinking Earns Club €40k Cheque From Carlsberg |date=28 March 2013 |url=http://www.croatiaweek.com/hajduk-split-fans-drinking-earns-club-e40k-cheque-from-carlsberg/ |access-date=14 December 2015 |publisher=Croatia Week}}</ref>

[[File:Jørgen Buhl Rasmussen and Peter Schmeichel 2012-01-03 001.jpg|250px|thumb|Former Carlsberg CEO [[Jørgen Buhl Rasmussen]] (left) and brand ambassador [[Peter Schmeichel]] (right)]]
As of August 2011, Carlsberg also became [[Arsenal F.C]]'s official beer sponsor for three years.<ref>{{Cite web |title=Carlsberg becomes Official Beer Partner of Arsenal Football Club |url=http://www.carlsberggroup.com/media/IntheMedia/Pages/CarlsbergandArsenalFootballClub.aspx |access-date=14 December 2015 |publisher=Carlsberg |archive-date=22 December 2015 |archive-url=https://web.archive.org/web/20151222084124/http://www.carlsberggroup.com/media/IntheMedia/Pages/CarlsbergandArsenalFootballClub.aspx |url-status=dead }}</ref> Carlsberg has also sponsored the Hong Kong Rugby Sevens in 2015.<ref>{{Cite web |title=Uth Creative secures Carlsberg's Rugby Sevens work |date=5 March 2015 |url=http://www.marketing-interactive.com/uth-creative-secures-carlsberg-rugby-sevens-work/ |access-date=14 December 2015 |publisher=Marketing-Interactive.com. Lighthouse Independent Media Pte Ltd.}}</ref>

Goalkeeper [[Peter Schmeichel]] became the first ever worldwide ambassador for Carlsberg. He was announced as the face of Carlsberg's UEFA Euro 2016 sponsorship campaign.<ref>{{Cite web |title=Peter Schmeichel to front Carlsberg's Euro 2016 sponsorship campaign |url=http://www.thedrum.com/news/2015/12/11/peter-schmeichel-front-carlsbergs-euro-2016-sponsorship-campaign |access-date=14 December 2015 |publisher=Carnyx Group Ltd}}</ref>

[[Niels Bohr Institute|The Institute of Theoretical Physics]] (also known as the "Niels Bohr Institute") in [[Copenhagen]], which was one of the leading international centers for theoretical physics during the 1920s and 1930s and is said to be the birthplace of [[quantum mechanics]], was created in 1921 with significant funding from the [[Carlsberg Foundation]].<ref>{{Cite web |title=For Winning The Nobel Prize, Niels Bohr Got A House With Free Beer |url=https://www.forbes.com/sites/alexknapp/2012/11/28/for-winning-the-nobel-prize-niels-bohr-got-a-house-with-free-beer/ |access-date=14 December 2015 |publisher=Forbes Tech}}</ref> Other projects funded by the Carlsberg Foundation include: Dating the Greenland Ice Core, Uncovering the Iron-Age in Northern Europe, 
Discovering the Secrets of Molecular Diversity, and Creating Dictionaries on the Web.<ref name="The Carlsberg Foundation" />

==Controversies==
{{criticism section|date=October 2025}}
=== China ===
Danish investigative site ''[[Danwatch]]'' accuses Carlsberg of participating in government [[Persecution of Uyghurs in China|oppression of Uyghurs]] by operating breweries, producing Wusu Beer, and holding the Wusu Beer Festival in [[Xinjiang]] while the government sanctions Muslims for abstaining from alcohol.<ref>{{Cite web |last=Seidenfaden |first=Johan |date=2023-03-08 |title=Eyewitness: China uses Carlsberg's beer to repress Uyghurs |url=https://danwatch.dk/en/eyewitness-china-uses-carlsbergs-beer-to-repress-uyghurs/ |access-date=2024-11-25 |website=Danwatch |language=en-US}}</ref><ref>{{Cite web |title=Carlsberg Exposed: Beer Giant Participates in Oppression of Uyghurs |url=https://movendi.ngo/news/2023/03/10/carlsberg-exposed-beer-giant-participates-in-oppression-of-uyghurs/ |access-date=2024-11-25 |website=Movendi International |language=en-US}}</ref>

===Nepal===
A factory in Nepal owned by Carlsberg has been shown{{when|date=September 2020}} to severely pollute a nearby river.<ref>{{Cite web |date=8 March 2018 |title=Knuste flasker og forurening belaster Carlsbergs nye bryggeri i Nepal |url=https://www.dr.dk/nyheder/penge/knuste-flasker-og-forurening-belaster-carlsbergs-nye-bryggeri-i-nepal |access-date=8 March 2018}}</ref> Initially, Carlsberg denied the pollution; in 2018, the company admitted to the wrongdoing.<ref>{{Cite web |title=Carlsberg tager ansvar for forurening ved bryggeri i Nepal |date=25 May 2018|url=https://www.dr.dk/nyheder/penge/carlsberg-tager-ansvar-forurening-ved-bryggeri-i-nepal}}</ref>

===Russia===
In March 2022, Carlsberg issued a press release stating they would leave the Russian market following the continued invasion of Ukraine by Russia as part of the [[Russo-Ukrainian War]].<ref>{{cite web|url=https://www.carlsberggroup.com/newsroom/carlsberg-group-to-leave-russia/|title=Carlsberg Group to leave Russia |publisher=Carlsberg Group}}</ref> By the following March, Carlsberg had not left and was exploring the possibility of a buyback clause<ref>{{Cite news|last=Alderman |first=Liz |date=2023-03-02 |title=Leave Russia? A Year Later Many Companies Can't, or Won't. |work=The New York Times |url=https://www.nytimes.com/2023/03/02/business/russia-companies-exit.html |access-date=2023-07-05 |issn=0362-4331}}</ref> but in June 2023 the company announced that a deal to sell the Russia business had been reached.<ref>{{Cite news |date=2023-06-23 |title=Brewer Carlsberg Signs Agreement to Sell Business in Russia |work=Bloomberg.com |url=https://www.bloomberg.com/news/articles/2023-06-23/brewer-carlsberg-signs-agreement-to-sell-business-in-russia |access-date=2023-07-05}}</ref> In July 2023 Russia seized the shares in the Carlsberg-owned Baltika Breweries and placed it under the control of the Russian [[Federal Agency for State Property Management]].<ref name="bbc177"/>

The new CEO of the Carlsberg Group, Jacob Aarup-Andersen, said in the fall of 2023 that Russia had stolen their business and that the group would not enter into negotiations with the Russian authorities.<ref>{{Cite web|url=https://www.thedrinksbusiness.com/2023/11/carlsberg-ceo-russia-stole-our-business/|title=Carlsberg CEO: Russia stole our business|date=2023-11-01|website=[[The Drinks Business]]}}</ref>

==See also==
* [[Beer in Denmark]]
{{Portal bar|Companies|Beer|Denmark}}

==Notes==
<references group=note/>

==References==
{{Reflist}}

==External links==
{{Commons category|Carlsberg Group}}
*{{Official website}}
*[http://www.carlsberg.com Carlsberg Beer website]

{{Danish beer}}
{{OMX Copenhagen 20 companies}}
{{OMX Nordic 40}}
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