View source for Cebu Pacific

{{Short description|Low-cost airline of the Philippines}}
{{Use Philippine English|date=August 2022}}
{{Use mdy dates|date=October 2018}}
{{Infobox airline
| airline = Cebu Pacific
| logo = Cebu Pacific logo.svg
| logo_size = 
| image = RP-C3908 (8 Oct 2024).jpg
| caption = Cebu Pacific [[Airbus A330-900]]
| fleet_size = 82
| destinations = [[List of Cebu Pacific destinations|62]] (including Cebgo)
| IATA = 5J
| ICAO = CEB
| callsign = CEBU<ref>{{cite web|title=JO 7340.2J Contractions|url=https://www.faa.gov/documentLibrary/media/Order/7340.2J_Chg_1_dtd_10_10_19.pdf|website=Federal Aviation Administration|access-date=19 November 2019|date=10 October 2019}}</ref>
| aoc = 2009002<ref name="caap-aoc">{{Cite web | title=ACTIVE/CURRENT AOC HOLDERS | url=https://caap.gov.ph/wp-content/uploads/2021/04/UPDATED-AOC-PROFILE-AS-OF-30-May-2019.pdf | publisher=[[Civil Aviation Authority of the Philippines]] | date=May 30, 2019 | access-date=January 8, 2023 | archive-date=May 18, 2023 | archive-url=https://web.archive.org/web/20230518142901/https://caap.gov.ph/wp-content/uploads/2021/04/UPDATED-AOC-PROFILE-AS-OF-30-May-2019.pdf | url-status=dead }}</ref>
| founded = {{start date and age|1988|08|26}}<ref name="PSE-CebuAirInc">{{Cite web |title=Company Information; Cebu Air, Inc. |url=https://edge.pse.com.ph/companyInformation/form.do?cmpy_id=624 |access-date=14 May 2020 |website=Philippine Stock Exchange Inc. |language=en}}</ref>
| commenced = {{start date and age|1996|03|08}}
| bases = {{ubl|class=nowrap
  | [[Mactan–Cebu International Airport|Cebu]]
  | [[Clark International Airport|Clark]]
  | [[Francisco Bangoy International Airport|Davao]]
  | [[Iloilo International Airport|Iloilo]]
  | [[Ninoy Aquino International Airport|Manila]]}}
| hubs = 
| focus_cities = <!-- [[Zamboanga International Airport|Zamboanga]] -->
| frequent_flyer = Go Rewards
| alliance = [[Value Alliance]]
| subsidiaries = {{ubl|class=nowrap
  | [[AirSWIFT]]
  | [[Cebgo]]
  | Cebu Pacific Cargo
  | Aviation Partnership Philippines 
  | 1Aviation Groundhandling (60%) }}
| parent = [[JG Summit Holdings]]
| traded_as = {{Pse|CEB}}
| headquarters = {{ubl|
  | '''Main headquarters:''' 3rd Floor, Cebu Pacific Building, 8006 Domestic Road, [[Pasay]], Philippines 1301
  | '''Registered office:''' [[Robinsons Galleria Cebu]], Sergio Osmeña Jr. Boulevard corner. General Maxilom Avenue Extension, Tejero, 6000 [[Cebu City]]<ref>{{cite web|title=2015 Annual Report|url=http://edge.pse.com.ph/companyPage/directors_and_management_list.do?cmpy_id=624|website=Philippine Stock Exchange|publisher=Philippine Stock Exchange, Inc.|access-date=20 April 2019}}</ref>}}
| key_people = {{bulleted list|
  | [[Lance Gokongwei|Lance Y. Gokongwei]] ([[Chairman]])
  | Alexander G. Lao ([[President (corporate title)|President]] & [[Chief commercial officer|CCO]])
  | Michael B. Szucs ([[Chief executive officer|CEO]])
  | Javier Luis Massot Ramis De Ayreflor ([[Chief Operating Officer|COO]])}}
| revenue = {{increase}} {{Philippine peso|104.9 billion|link=yes}} (2024)
| operating_income = {{increase}} {{Philippine peso|9.17 billion}} (2024)
| net_income = {{decrease}} {{Philippine peso|5.40 billion}} (2024)
| assets = {{increase}} {{Philippine peso|238.17 billion}} (2024)
| equity = {{increase}} {{Philippine peso|10.02 billion}} (2024)
| num_employees = 6,120 (2024)
| website = {{URL|www.cebupacificair.com}}
| notes = Financials are from the [[Philippine Stock Exchange|PSE]].<ref>{{cite web|url=https://edge.pse.com.ph/openDiscViewer.do?edge_no=5e6d219e590f5a67ec6e1601ccee8f59|title=Annual Report|work=Philippine Stock Exchange|date=March 27, 2025|access-date=March 28, 2025}}</ref>
}}

'''Cebu Air, Inc.''' ({{Pse|CEB}}), operating as '''Cebu Pacific''' (stylized in [[Letter case|lowercase]]), is a Philippine [[Low-cost carrier#Ultra low-cost carrier|ultra low-cost airline]]{{Citation needed|date=November 2025}} based in [[Pasay]], [[Metro Manila]]. Founded in 1988,<ref name="PSE-CebuAirInc" /> the airline is the first low-cost carrier in Asia and is also the largest airline in the Philippines by fleet size.<ref>{{cite web|date=August 25, 2018|title=Cebu Pacific Air SWOT: Asia's first LCC, Philippines market leader|url=https://centreforaviation.com/analysis/reports/cebu-pacific-air-swotasias-first-lcc-philippines-market-leader-432925|website=Center for Aviation|language=en}}</ref><ref name="sunstar"/> It offers scheduled flights to both domestic and international destinations. The airline operates flights from five bases in [[Mactan–Cebu International Airport|Cebu]], [[Clark International Airport|Clark]], [[Francisco Bangoy International Airport|Davao]], [[Iloilo International Airport|Iloilo]], and its largest base in [[Ninoy Aquino International Airport|Manila]]. <!-- Cebu Pacific also used to operate bases in [[Laguindingan Airport|Cagayan de Oro]] and [[Kalibo International Airport|Kalibo]],<ref>{{Cite press release |title=CEB eyes Clark to fly to Macau, HongKong, Singapore, Bangkok, and Taipei |date=June 19, 2007 |publisher=Cebu Pacific |url=http://www.cebupacificair.com/aboutus/press/2007/06192007.html |language=en |archive-url=https://web.archive.org/web/20080113222744/http://www.cebupacificair.com/aboutus/press/2007/06192007.html |archive-date=2008-01-13 |url-status=dead}}</ref> -->

With its low-cost business model and extensive destination network, Cebu Pacific became the Philippines' largest airline based on number of passengers flown on domestic and international routes in 2010, overtaking rival [[Philippine Airlines]] (PAL). According to [[Civil Aeronautics Board (Philippines)|Civil Aeronautics Board]] data, Cebu Pacific flew a total of 2.45 million passengers in the first quarter of 2010, nearly 110,000 more than PAL, which carried 2.34 million systemwide during the same period.<ref>{{Cite news |last=Thomas |first=Geoffrey |date=9 June 2010 |title=Cebu Pacific Now Philippines' Largest Airline |language=en |work=[[Air Transport World]] |url=http://atwonline.com/news/cebu-pacific-now-philippines-largest-airline |url-status=dead |access-date=9 September 2016 |archive-url=https://web.archive.org/web/20130529041212/http://atwonline.com/news/cebu-pacific-now-philippines-largest-airline |archive-date=2013-05-29}}</ref><ref>{{Cite web |date=September 3, 2010 |title=Philippine Airlines Struggling as Cebu Pacific Becomes Largest Carrier |url=http://centreforaviation.com/analysis/philippine-airlines-struggling-as-cebu-pacific-becomes-largest-carrier-in-the-philippines-34300 |access-date=9 September 2016 |website=Center for Aviation |language=en}}</ref>

== History ==
=== Foundation and growth (1988–2006) ===
[[File:Douglas Curtis - 9 Cebu-Pacific PH.jpg|thumb|left|A [[McDonnell Douglas DC-9-30|McDonnell Douglas DC-9-32]] on one of its final flights to [[Mactan–Cebu International Airport]] in 2006]]

Cebu Pacific was established on August 26, 1988. Republic Act No. 7151, which grants a legislative franchise to Cebu Air, Inc. to operate, was approved on August 30, 1991.<ref name="LawPhile-RA7151">{{Cite web |date=1991 |title=Republic Act No. 7151 |url=https://elibrary.judiciary.gov.ph/thebookshelf/showdocs/2/2818 |access-date=2021-04-02 |via=Supreme Court E-Library}}</ref> The airline began operations on March 8, 1996, with its first flight from [[Manila]] to [[Cebu]]. Domestic services began following market deregulation by the Philippine government. The airline was subsequently acquired by [[JG Summit Holdings]], owned at the time by [[John Gokongwei]].

The airline temporarily ceased operations in February 1998 after being grounded by the government following the crash of [[Cebu Pacific Flight 387|the crash of Flight 387]] that killed 104, but resumed services later the next month following re-certification of its aircraft.<ref name="FI">{{cite news | title= Directory: World Airlines | work= [[Flight International]] | page= 62 | date= 2007-04-03}}</ref> It initially started with 24 domestic flights daily among [[Metro Manila]], [[Metro Cebu]], and [[Metro Davao]]. By the end of 2001, its operations had grown to about 80 daily flights to 18 domestic destinations.

In the 2000s, Cebu Pacific was granted rights to operate international flights to the region, including [[Malaysia]], [[Indonesia]], Singapore, Thailand, South Korea, Hong Kong, and Guam. International flights were launched on November 22, 2001, with a twice-daily service to Hong Kong.<ref>{{Cite press release |title=Cebu Pacific Flies to Hong Kong |date=2001-11-22 |publisher=Cebu Pacific |url=http://www.cebupacificair.com/aboutus/press/2001/2001-11-22.html |language=en |archive-url=https://web.archive.org/web/20080413063101/http://cebupacificair.com/aboutus/press/2001/2001-11-22.html |archive-date=2008-04-13 |url-status=dead}}</ref> Thrice-weekly flights to [[Seoul]] commenced on March 1, 2002,<ref>{{Cite press release |title=Cebu Pacific Takes off for Seoul |publisher=Cebu Pacific |url=http://www.cebupacificair.com/aboutus/press/2002/2002-03-02.htm |language=en |archive-url=https://web.archive.org/web/20080415045512/http://www.cebupacificair.com/aboutus/press/2002/2002-03-02.htm |archive-date=2008-04-15 |url-status=dead}}</ref> followed by Singapore on October 1.<ref>{{Cite news|title=Cebu Pacific eyes more regional routes |url=https://www.philstar.com/business/2002/11/25/185374/cebu-pacific-eyes-more-regional-routes |work=The Philippine Star |date=November 25, 2002 |access-date=March 9, 2024}}</ref> Other regional flights were introduced and suspended later; however, including flights to Singapore (from November 6, 2002, to January 2003) and from Manila via [[Subic Bay International Airport|Subic]] to Seoul (from December 2002) due in part to the effects of the [[SARS]] epidemic.<ref>{{Cite press release |title=Flying Between Subic Seoul |publisher=Cebu Pacific |url=http://www.cebupacificair.com/aboutus/press/2003/02142003.html |language=en |access-date=31 March 2008 |archive-url=https://web.archive.org/web/20080424032406/http://www.cebupacificair.com/aboutus/press/2003/02142003.html |archive-date=24 April 2008 |url-status=dead}}</ref>

On November 10, 2005, Cebu Pacific launched "Go", a fare discount program that permanently reduced its fares by half. The move was done to increase the airline's revenue by twenty percent.<ref name="lcc-2005">{{Cite news|title=Cebu Pacific cuts ticket prices by half |first=Rainier Allan |last=Ronda |work=The Philippine Star |date=November 11, 2005 |url=https://www.philstar.com/headlines/2005/11/11/306296/cebu-pacific-cuts-ticket-prices-half |access-date=December 8, 2022}}</ref> Following this, Cebu Pacific experienced significant passenger growth, hiking up its sales volume by ninety percent.<ref>{{Cite news|title=Cebu Pacific hikes sales volume by 90% since 'Go' fares promo |first=Ehda M. |last=Dago-oc |work=The Philippine Star |date=November 21, 2005 |url=https://www.philstar.com/cebu-business/2005/11/21/307823/cebu-pacific-hikes-sales-volume-90-go-fares-promo |access-date=December 6, 2022}}</ref> Its president and CEO, [[Lance Gokongwei]], anticipated that with the low fares, air travel would be cheaper than sea travel. He further added that:<ref name="lcc-2005" />
{{blockquote|This is all about getting people to think about flying. For those who fly today, we would like to encourage them to fly more frequently, and for those who haven’t flown before, we want to welcome them on board and introduce them to air travel.}}

The airline resumed its Manila–Singapore flights on August 31, 2006,<ref>{{Cite press release |title=Cebu Pacific flies Manila-Singapore for only P1499 |publisher=Cebu Pacific |url=http://www.cebupacificair.com/aboutus/press/2006/07192006.html |language=en |archive-url=https://web.archive.org/web/20080413063115/http://www.cebupacificair.com/aboutus/press/2006/07192006.html |archive-date=2008-04-13 |url-status=dead}}</ref> and launched a direct flight from Cebu to Singapore on October 23. It was the first low-cost airline to serve the Cebu-Singapore-Cebu sector,<ref>{{Cite press release |title=Cebu Pacific Flies Direct flight to Singapore from Cebu |publisher=Cebu Pacific |url=http://www.cebupacificair.com/aboutus/press/2006/09052006a.html |language=en |archive-url=https://web.archive.org/web/20080409222805/http://www.cebupacificair.com/aboutus/press/2006/09052006a.html |archive-date=2008-04-09 |url-status=dead}}</ref> and competing directly with [[Singapore Airlines]] subsidiary [[SilkAir]], the only Philippine carrier serving the route for years until [[Philippine Airlines]] resumed direct service in 2017. Cebu Pacific's direct Cebu–Hong Kong flights began on October 2, 2006, making it the Philippine carrier to serve the Cebu-Hong Kong-Cebu route after PAL terminated its direct service and began code-sharing with [[Cathay Pacific]] on the route.<ref>{{Cite press release |title=Cebu Pacific Flies from Cebu to Hong Kong |publisher=Cebu Pacific |url=http://www.cebupacificair.com/aboutus/press/2006/08082006a.html |language=en |access-date=31 March 2008 |archive-url=https://web.archive.org/web/20080424032411/http://www.cebupacificair.com/aboutus/press/2006/08082006a.html |archive-date=24 April 2008 |url-status=dead}}</ref> Manila–[[Bangkok]] flights were also launched in the same year.<ref name="dmk"/>

=== Initial expansion (2007–2011) ===
[[File:Cebu Pacific Air Airbus A320 Tang-2.jpg|right|thumb|Cebu Pacific's first Airbus aircraft, an [[A320-200]] (wearing the 2005–2016 livery), as pictured at [[Hong Kong International Airport]] in December 2005]]

In April 2008, Cebu Pacific launched direct flights to its first two destinations in Vietnam: [[Hanoi]] and [[Ho Chi Minh City]].<ref>{{Cite news|title=Cebu Pacific to fly to Vietnam |url=https://www.philstar.com/business/2008/01/18/39253/cebu-pacific-fly-vietnam |first=Rudy |last=Santos |date=January 18, 2008 |access-date=September 19, 2024}}</ref>

On May 8, 2008, Cebu Pacific opened [[Francisco Bangoy International Airport]] in [[Davao City]] as its third hub and launched direct flights from Davao to Singapore, Hong Kong, and Iloilo.<ref name="FI" /><ref>{{cite press release|url=http://www.cebupacificair.com/aboutus/press/2007/11122007.html|title=Cebu Pacific to make Davao its third hub|publisher=Cebu Pacific|date=2007-11-12|access-date=2007-11-12|url-status=dead|archive-url=https://web.archive.org/web/20071117173016/http://www.cebupacificair.com/aboutus/press/2007/11122007.html|archive-date=2007-11-17}}</ref> In late 2007, Cebu Pacific announced plans to launch non-stop flights to the [[United States West Coast]], [[Houston]], and [[Chicago]] by mid 2009.<ref name="Manila Standard Today Agustin">{{Cite news |last=Agustin |first=Victor C. |title=Directory: CebuPac's Next Meal: Regional, US Routes |language=en |work=Manila Standard Today |url=http://www.manilastandardtoday.com/?page=business5_sept17_2007 |url-status=dead |archive-url=https://web.archive.org/web/20080110033547/http://www.manilastandardtoday.com/?page=business5_sept17_2007 |archive-date=2008-01-10}}</ref>

Cebu Pacific's plans to begin international flights from [[Clark International Airport|Clark]] in 2007 were initially unsuccessful when its request was denied. The nations involved came to an agreement that Cebu Pacific would be only allowed to operate charter flights from Clark to the respective countries' airport(s). Only [[Singapore]] initially agreed to allow Cebu Pacific to fly scheduled flights from Clark.<ref>{{Cite press release |title=Lack of Reciprocal Flight Privileges Keeps Cebu Pacific International Flights Grounded at Clark |publisher=Cebu Pacific |url=http://www.cebupacificair.com/aboutus/press/2007/10222007b.html |language=en |archive-url=https://web.archive.org/web/20071224233017/http://www.cebupacificair.com/aboutus/press/2007/10222007b.html |archive-date=2007-12-24 |url-status=dead}}</ref> After launching flights between Clark and Cebu in 2006,<ref>{{Cite press release |title=Cebu Pacific Now Flying Cebu – Clark |publisher=Cebu Pacific |url=http://www.cebupacificair.com/aboutus/press/2006/10202006a.html |language=en |archive-url=https://web.archive.org/web/20071211180611/http://www.cebupacificair.com/aboutus/press/2006/10202006a.html |archive-date=2007-12-11 |url-status=dead}}</ref> on November 8, 2008, the airline commenced international flights from Clark to Hong Kong, Macau, Bangkok and Singapore, making Clark its fourth hub.<ref>{{Cite news|title=Cebu Pacific inaugurates Clark hub operations |date=November 9, 2008 |url=https://www.philstar.com/business/2008/11/09/413460/cebu-pacific-inaugurates-clark-hub-operations |work=The Philippine Star |access-date=December 2, 2023}}</ref>

On May 28, 2008, Cebu Pacific was named as the world's number one airline in terms of growth. The airline was also ranked fifth in Asia for Budget Airline passengers transported and 23rd in the world.<ref>{{Cite news |title=Philippines Budget Carrier Cebu Pacific Is World No. 1 In Growth |language=en |url=http://au.news.yahoo.com/080528/3/171ia.html }}{{dead link |date=December 2017 |bot=InternetArchiveBot |fix-attempted=yes}}</ref> On November 20, 2008, it started operating direct flights to Japan, starting with [[Osaka]].<ref>{{Cite news|title=Cebu Pacific launches Manila-Osaka service |url=https://www.philstar.com/business/2008/11/21/416769/cebu-pacific-launches-manila-osaka-service |first=Rudy |last=Santos |date=November 21, 2008 |access-date=August 1, 2023}}</ref>

In August 2009, Cebu Pacific became the first airline in the Philippines to use [[social media]]; the airline created a fan page on [[Facebook]] and [[Twitter]].<ref>{{Cite web |last=Nigam |first=Shashank |date=May 8, 2009 |title=Why Time Is Running Out for the Singapore Airlines Brand to Get into Web 2.0 |url=http://simpliflying.com/2009/why-time-is-running-out-for-the-singapore-airlines-brand-to-get-into-web-20/ |access-date=7 May 2016 |website=SimpliFlying |language=en |archive-date=October 20, 2020 |archive-url=https://web.archive.org/web/20201020171304/https://simpliflying.com/2009/why-time-is-running-out-for-the-singapore-airlines-brand-to-get-into-web-20/ |url-status=dead }}</ref> In October 2010, the airline completed an [[initial public offering]] of 30.4% of outstanding shares, raising {{Philippine peso|23.3 billion}} prior to an exercise of an overallotment option.<ref>{{Cite news |last=Blachly |first=Linda |date=October 26, 2010 |title=Cebu Pacific Now Largest LCC IPO Offered Globally |language=en |work=[[Air Transport World]] |url=http://atwonline.com/news/cebu-pacific-now-largest-lcc-ipo-offered-globally |url-status=dead |access-date=10 June 2013 |archive-url=https://web.archive.org/web/20130926210029/http://atwonline.com/news/cebu-pacific-now-largest-lcc-ipo-offered-globally |archive-date=2013-09-26}}</ref> By January 2011, the airline flew its 50 millionth passenger from Manila to [[Beijing]].<ref>{{Cite web |date=January 6, 2011 |title=Cebu Pacific Reaches 50 Million Passengers Mark |url=http://www.airline-philippines.com/674/cebu-pacific-reaches-50-million-passengers-mark/ |url-status=usurped |archive-url=https://web.archive.org/web/20110323203336/http://www.airline-philippines.com/674/cebu-pacific-reaches-50-million-passengers-mark/ |archive-date=2011-03-23 |website=Airline-Philippines.com |language=en}}</ref>

=== Further growth and re-branding (2012–2020) ===
[[File:Cebu Pacific (RP-C3348) Airbus A330-343 arriving at Sydney Airport.jpg|thumb|left|The entry of the [[Airbus A330]] in 2013 coincided with the launching of Cebu Pacific's low-cost, long-haul international flights.]]

Cebu Pacific continued its network expansion in the 2010s. Continuing its regional expansion, it launched flights to [[Siem Reap]] and [[Xiamen]] in 2012.<ref>{{Cite news|title=Cebu Pacific flies 13.26M passengers in 2012 |url=https://www.gmanetwork.com/news/money/companies/291834/cebu-pacific-flies-13-26m-passengers-in-2012/story/ |work=GMA News |date=January 24, 2013 |access-date=September 19, 2024}}</ref> Domestically, it opened two local bases in [[Kalibo]] and [[Iloilo]].<ref>{{Cite news |date=August 3, 2012 |title=CebuPac Opens Kalibo Hub |language=en |work=Manila Standard Today |url=http://manilastandardtoday.com/2012/08/03/cebupac-opens-kalibo-hub/ |url-status=dead |archive-url=https://web.archive.org/web/20121218025852/http://manilastandardtoday.com/2012/08/03/cebupac-opens-kalibo-hub/ |archive-date=2012-12-18}}</ref><ref>{{Cite press release |title=Ceb Launches Direct Flights from Iloilo to Hong Kong, Singapore, Palawan, Gensan |date=July 16, 2012 |publisher=Cebu Pacific |url=http://www.cebupacificair.com/pages/PressReleases.aspx?pid=795 |access-date=July 16, 2012 |archive-url=https://web.archive.org/web/20120721192231/http://www.cebupacificair.com/pages/PressReleases.aspx?pid=795 |archive-date=July 21, 2012 |url-status=dead |language=en}}</ref> It also expanded its Japanese operations, launching flights to [[Tokyo]] and [[Nagoya]] in March 2014,<ref>{{Cite news|title=Cebu Pacific launches 2 new international routes |url=https://www.sunstar.com.ph/article/337791/cebu-pacific-launches-2-new-international-routes |work=SunStar |date=April 2, 2014 |access-date=August 1, 2023}}</ref> followed by [[Fukuoka]] in December 2015.<ref>{{Cite news|title=Cebu Pacific to launch 3 new int'l flights in December |url=https://www.rappler.com/business/industries/105398-cebu-pacific-new-international-flights/ |work=Rappler |first= Chrisee |last=Dela Paz |date=September 10, 2015 |access-date=August 10, 2023}}</ref>

After taking delivery of its first two [[Airbus A330-300]]s, Cebu Pacific commenced international long-haul flights on October 7, 2013, to [[Dubai]].<ref>{{Cite web |last=Maslen |first=Richard |date=January 18, 2013 |title=Cebu Pacific Selects Dubai as First A330 Destination |url=https://www.routesonline.com/news/29/breaking-news/177749/cebu-pacific-selects-dubai-as-first-a330-destination/ |website=Routes Online |language=en}}</ref> Between 2014 and 2015, it launched flights to more destinations in the [[Middle East]], including [[Kuwait City]],<ref>{{cite news|last1=Rodriguez|first1=Jon Carlos|title=Cebu Pacific to mount flights to Sydney, Kuwait|url=http://www.abs-cbnnews.com/business/06/16/14/cebu-pacific-mount-flights-sydney-kuwait|accessdate=19 September 2024|publisher=[[ABS-CBN News and Current Affairs]]|date=16 June 2014}}</ref> [[Doha]], [[Dammam]], and [[Riyadh]]. It also launched flights to [[Sydney]]—its first destination in Australia—followed by [[Melbourne]] in 2018.<ref>{{Cite news|title=Cebu Pacific launches first flight to Australia |url=https://www.abs-cbn.com/business/09/09/14/cebu-pacific-launches-first-flight-australia |work=ABS-CBN News |date=September 9, 2014 |access-date=December 2, 2023}}</ref><ref>{{Cite news|title=Cebu Pacific introduces Manila-Melbourne service |url=https://www.portcalls.com/cebu-pacific-introduces-manilamelbourne-service/ |work=PortCalls Asia |date=August 19, 2018 |access-date=September 13, 2022}}</ref> All Middle Eastern destinations, except Dubai, were terminated in 2017.<ref>{{Cite web|url=http://www.gmanetwork.com/news/money/companies/612002/cebu-pacific-to-suspend-flights-to-kuwait-doha-riyadh/story/|title=Cebu Pacific to suspend flights to Kuwait, Doha, Riyadh|date=May 24, 2017 |accessdate=19 September 2024}}</ref>

On December 29, 2014, Cebu Pacific was fined {{Philippine peso|52 million}} following the numerous flight cancellations and delays during the December 2014 [[Christmas in the Philippines|Christmas]] peak season.<ref>{{Cite news|title=Cebu Pacific slammed over Christmas Day delays |first=Jacque |last=Manabat |work=ABS-CBN News |date=29 December 2014 |url=https://www.abs-cbn.com/business/12/29/14/cebu-pacific-slammed-over-christmas-day-delays |access-date=8 January 2023}}</ref><ref>{{Cite news|title=Cebu Pacific Issues Apology, Plans to Pay Fine |first=Darryl |last=Wilson |url=http://www.philippineflightnetwork.com/2015/01/cebu-pacific-issues-apology-for-christmas.html |work=Philippine Flight Network |access-date=8 January 2023}}</ref>

On January 8, 2015, the airline flew its 100 millionth passenger.<ref>{{Cite news|title=Cebu Pacific celebrates 100 millionth passenger |first=Dirk Andrei |last=Salcedo |url=https://www.aviationupdatesph.com/2015/02/cebu-pacific-celebrates-100-millionth-passenger.html |work=Aviation Updates Philippines |access-date=December 6, 2022 |url-status=unfit |archive-url=https://web.archive.org/web/20231112195542/https://www.aviationupdatesph.com/2015/02/cebu-pacific-celebrates-100-millionth-passenger.html |archive-date=November 12, 2023}}</ref> On June 1, Cebu Pacific revealed its new logo that represents the colors of the Philippines and also symbolizes as an evolution of a low-cost pioneer.<ref name="CEBNEWLOGO">{{Cite news |date=June 2, 2015 |title=Cebu Pacific reveals new logo |language=en |work=Rappler |url=https://www.rappler.com/business/industries/171-aviation-tourism/95038-cebu-pacific-new-logo |url-status=dead |archive-url=https://web.archive.org/web/20190504131233/https://www.rappler.com/business/industries/171-aviation-tourism/95038-cebu-pacific-new-logo |archive-date=2019-05-04}}</ref> The airline received its first Airbus A320 painted in the new livery on January 22, 2016.<ref>{{Cite news|title=Cebu Pacific receives first aircraft with new livery |url=https://www.sunstar.com.ph/article/54040/cebu-pacific-receives-first-aircraft-with-new-livery |work=SunStar |date=January 22, 2016 |access-date=September 13, 2022}}</ref>

In March 2016, Cebu Pacific launched flights to [[Guam]], making it the first and only destination in the United States. This route was suspended in December 2019, along with Siem Reap.<ref>{{Cite news|title=Cebu Pacific suspends Siem Reap route |first=Richmond |last=Mercurio |work=The Philippine Star |date=December 6, 2019 |url=https://www.philstar.com/business/2019/12/06/1974556/cebu-pacific-suspends-siem-reap-route |access-date=September 13, 2022}}</ref>

On October 20, 2017, Cebu Pacific opened [[Laguindingan Airport]] as its seventh base.<ref>{{cite press release |title=Cebu Pacific Launches Laguindingan as Seventh Hub |url=http://www.cdodev.com/2017/10/20/cebu-pacific-launches-laguindingan-as-7th-regional-hub/ |publisher=CDODev |date=October 20, 2017 |access-date=October 20, 2017 |language=en}}</ref> On the same day, it flew its 150 millionth passenger to [[Cagayan de Oro]].<ref>{{Cite news|title=Cebu Pacific flies 150 millionth passenger |date=October 21, 2017 |work=SunStar |url=https://www.sunstar.com.ph/article/170634/cebu-pacific-flies-150-millionth-passenger |access-date=December 6, 2022}}</ref> In 2018, [[Cebgo]], Cebu Pacific's regional subsidiary, launched flights to [[Basco, Batanes]].<ref>{{Cite news |date=2018-02-13 |title=Cebu Pacific to Offer Manila-Batanes Flights |language=en |work=CNN Philippines |url=https://cnnphilippines.com/regional/2018/2/13/Batanes-flights-Philippines.html |access-date=2021-04-02 |archive-date=November 17, 2022 |archive-url=https://web.archive.org/web/20221117094636/https://www.cnnphilippines.com/regional/2018/2/13/Batanes-flights-Philippines.html |url-status=dead }}</ref>

=== COVID-19 pandemic (2020–2022) ===
The [[COVID-19 pandemic]] significantly impacted the operations of Cebu Pacific in 2020, causing a three-month suspension of operations during the [[enhanced community quarantine in Luzon]] and a reduction of its workforce. Due to low passenger demand, the airline laid off 1,300 employees that year,<ref name="employees-rehire">{{Cite news|title=Cebu Pacific rehiring retrenched cabin crew |first=Ma. Cristina |last=Arayata |url=https://www.pna.gov.ph/articles/1159687 |work=Philippine News Agency |date=November 13, 2021 |access-date=September 13, 2022}}</ref> and sent fourteen aircraft to indefinite storage in [[Alice Springs]].<ref>{{Cite news|title=Cebu Pacific sends 14 planes for storage |first=Richmond |last=Mercurio |url=https://www.philstar.com/business/2020/08/09/2033850/cebu-pacific-sends-14-planes-storage |work=The Philippine Star |date=August 9, 2020 |access-date=September 13, 2022}}</ref> By the end of the year, it reported a net loss of {{Philippine peso|22.2 billion}}, its first annual loss since 2008.<ref>{{Cite news|title=Cebu Pacific posts P22.2 billion net loss in 2020 due to 'severe' pandemic impact |url=https://www.abs-cbn.com/business/03/30/21/cebu-pacific-posts-p222-billion-net-loss-in-2020-due-to-severe-pandemic-impact |work=ABS-CBN News |date=2021-03-30 |access-date=2025-06-19}}</ref>

[[File:Cebu Pacific Airbus A330-900neo (RP-C3900).jpg|thumb|An [[Airbus A330-900]] of Cebu Pacific on final approach at [[Ninoy Aquino International Airport]]. This particular aircraft has a '25' decal on the left side of the cockpit to commemorate the airline's [[Silver jubilee|25th anniversary]] in 2021.]]

On March 8, 2021, Cebu Pacific celebrated its [[silver anniversary|twenty-fifth anniversary]].<ref>{{Cite news |title=25 years of making moments happen with Cebu Pacific |website=CNN Philippines |date=March 8, 2021 |url=https://www.cnnphilippines.com/lifestyle/2021/3/8/25-years-of-making-moments-happen-with-cebu-pacific.html |access-date=December 3, 2023 |archive-date=December 3, 2023 |archive-url=https://web.archive.org/web/20231203110117/https://www.cnnphilippines.com/lifestyle/2021/3/8/25-years-of-making-moments-happen-with-cebu-pacific.html |url-status=dead }}</ref> In May, it closed three fundraising transactions totaling {{Philippine peso|40.5 billion}} ([[United States dollar|US]]${{Format price|{{To USD|40500000000|PHL|year=2021}}}}) to help the airline recover from the pandemic, which consisted of a {{Philippine peso|16 billion}} loan from government-owned financial institutions and private banks, {{Philippine peso|12.5 billion}} from [[preferred stock]], and {{Philippine peso|12 billion}} from [[convertible bond]]s.<ref>{{Cite news|title=Cebu Pacific completes P40-B fundraising plan to sustain operations |work=ABS-CBN News |date=May 11, 2021 |url=https://www.abs-cbn.com/business/05/11/21/cebu-pacific-completes-p40-b-fundraising-plan-to-sustain-operations |access-date=January 28, 2023}}</ref> As several [[COVID-19 variants]] emerged that year, which led to another spike in cases, it widened its losses to {{Philippine peso|24.9 billion}}.<ref>{{Cite news|title=CebuPac incurs higher net loss in 2021 |first=Richmond |last=Mercurio |work=The Philippine Star |date=March 24, 2022 |access-date=2025-06-19 |url=https://www.philstar.com/business/2022/03/24/2169406/cebupac-incurs-higher-net-loss-2021}}</ref>

As travel demand recovers, it started rehiring retrenched employees in November 2021.<ref name="employees-rehire" /> In March 2022, Cebu Pacific flew its 200 millionth passenger from Manila to Cebu.<ref>{{Cite news|title=Cebu Pacific flies its 200 millionth passenger; set to restore 100% of pre-pandemic domestic capacity |url=https://manilastandard.net/lifestyle/travel-and-leisure/314218281/cebu-pacific-flies-its-200-millionth-passenger-set-to-restore-100-of-pre-pandemic-domestic-capacity.html |work=Manila Standard |date=March 31, 2022 |access-date=December 6, 2022}}</ref> By December 2022, the airline operated at 92% of pre-pandemic levels.<ref name="everyjuan">{{Cite news|title=Every Juan flies: Cebu Pacific to fully restore int'l destinations by March 2023 |first=Kristofer |last=Purnell |work=Philstar |date=January 27, 2023 |access-date=August 1, 2023 |url=https://www.philstar.com/lifestyle/travel-and-tourism/2023/01/27/2240179/every-juan-flies-cebu-pacific-fully-restore-intl-destinations-march-2023}}</ref>

On December 5, 2022, [[Lance Gokongwei]] resigned as the airline's president and [[chief executive officer]] (CEO)−a position he held since the airline's inception in 1996. His resignation took effect on January 1, 2023, and was subsequently elevated to [[chairman]]. Alexander Lao was then appointed president, while Michael B. Szucs assumed his role as CEO.<ref>{{cite web|url=https://www.philstar.com/business/stock-commentary/2022/12/06/2228910/lance-gokongwei-resigns-cebu-pacific-president-ceo|title=Lance Gokongwei resigns as Cebu Pacific President & CEO|website=philstar.com|date=December 6, 2022|access-date=June 19, 2025}}</ref>

=== Post-pandemic recovery and third expansion (2023–present) ===
On January 25, 2023, Cebu Pacific launched its new campaign, "Let's Fly Every Juan", at a [[press conference]] at the [[Ayala Museum]].<ref>{{Cite news|title=Seat Sale Alert: Book Flights to Japan, Seoul + More for P499 |first=Christa I. |last=De La Cruz |work=spot.ph |date=2023-01-25 |access-date=2025-06-19 |url=https://www.spot.ph/things-to-do/the-latest-things-to-do/103525/cebu-pacific-seat-sale-for-international-flights-a833-20230125}}</ref> It then resumed its remaining international flights that were suspended during the pandemic,<ref name="everyjuan"/> including [[China]], with the exception of [[Beijing]].<ref>{{Cite news|title=Budget carriers fly back to China |first=Elijah Felice |last=Rosales |work=The Philippine Star |date=January 30, 2023 |url=https://www.philstar.com/business/2023/01/30/2241099/budget-carriers-fly-back-china |access-date=February 17, 2023}}</ref> On April 21, 2023, Cebu Pacific reopened its [[Pampanga]] hub at [[Clark International Airport]].<ref>{{Cite news|title=CEB restarts Clark hub |first=Bernie |last=Cahiles-Magkilat |date=April 21, 2023 |url=https://mb.com.ph/2023/4/21/ceb-restarts-clark-hub |work=Manila Bulletin |access-date=August 1, 2023}}</ref> By the end of 2023, after three consecutive financial years of losses, Cebu Pacific reported its first full-year post-pandemic profit.<ref>{{Cite news|title=Cebu Pacific books P8 billion profit in 2023 |first=Elijah Felice |last=Rosales |work=The Philippine Star |date=March 28, 2024 |url=https://www.philstar.com/business/2024/03/28/2343759/cebu-pacific-books-p8-billion-profit-2023 |access-date=March 28, 2024}}</ref>

On February 28, 2024, Cebu Pacific was awarded the Best Airline award at the Routes Asia Awards 2024 for its "exceptional contributions to airport and destination marketing in the Asia Pacific region". It was also awarded Best Low-Cost Airline Brand and Most Sustainable Low-Cost Airline in the Philippines for 2023 by the World Economic Magazine.<ref name="sunstar">{{cite news |last1= |first1= |title=Cebu Pacific named Best Airline at Routes Asia Awards 2024|url= https://www.sunstar.com.ph/manila/cebu-pacific-named-best-airline-at-routes-asia-awards-2024#google_vignette|accessdate=March 3, 2024 |publisher=[[SunStar]] |date=March 1, 2024}}</ref>

In July 2024, Cebu Pacific shelved its plans to expand its long-haul operations.<ref>{{Cite news|title=Still no to long haul for Cebu Pacific |first=Marianne V. |last=Go |work=The Philippine Star |date=July 8, 2024 |url=https://www.philstar.com/business/2024/07/08/2368468/still-no-long-haul-cebu-pacific |access-date=September 19, 2024}}</ref> It then reduced its flights to China due to weak demand amid [[South China Sea disputes|geopolitical tensions]], and likewise terminated flights to Beijing.<ref name="cnx">{{Cite news|title=Cebu Pacific launching Manila-Chiang Mai route; reducing China flights |first=Jekki |last=Pascual |work=ABS-CBN News |date=August 1, 2024 |url=https://www.abs-cbn.com/business/2024/8/1/cebu-pacific-to-launch-direct-flights-between-manila-and-chiang-mai-1354 |access-date=August 6, 2024}}</ref> The airline focused instead on expanding regionally within a five-hour radius, launching flights to secondary cities in [[Southeast Asia]].<ref name="cnx"/> On July 16, 2024, it expanded its [[Bangkok]] operations by launching thrice-weekly flights to [[Don Mueang International Airport]] to complement its twice-daily [[Suvarnabhumi Airport|Suvarnabhumi]] flights.<ref name="dmk">{{cite web |last1=Salcedo |first1=Dirk |title=Cebu Pacific to launch Manila-Don Mueang flights |url=https://www.aviationupdatesph.com/2024/05/cebu-pacific-to-launch-manila-don-mueang-flights/ |website=Aviation Updates Philippines |date=9 May 2024 |access-date=6 August 2024}}</ref> As part of its regional expansion, it started flying thrice weekly to [[Da Nang]] on December 7, 2023,<ref>{{Cite news|title=Cebu Pacific adds Da Nang to Vietnam network |first=Elijah Felice |last=Rosales |work=The Philippine Star |date=December 9, 2023 |url=https://www.philstar.com/business/2023/12/09/2317444/cebu-pacific-adds-da-nang-vietnam-network |access-date=October 13, 2024}}</ref> and [[Chiang Mai]] on October 29, 2024.<ref>{{Cite news|title=Cebu Pacific launches direct Manila-Chiang Mai flights |first=Dirk Andrei |last=Salcedo |url=https://www.aviationupdatesph.com/2024/10/cebu-pacific-launches-direct-manila-chiang-mai-flights/ |work=Aviation Updates Philippines |date=October 30, 2024 |access-date=October 30, 2024}}</ref> It also returned to [[Kaohsiung]] after a fifteen-year hiatus in August.<ref>{{Cite news|title=Cebu Pacific resumes direct flights to Kaohsiung in Taiwan |work=ABS-CBN News |date=August 17, 2024 |url=https://www.abs-cbn.com/business/2024/8/17/cebu-pacific-resumes-direct-flights-to-kaohsiung-in-taiwan-1435 |access-date=October 13, 2024}}</ref>

Continuing its domestic expansion, Cebu Pacific expanded its regional network in [[Visayas]] and [[Mindanao]], launching eighteen new inter-island routes from its hubs in [[Cebu]], [[Davao City]], and [[Iloilo]], as well as select flights from [[Clark Freeport Zone|Clark]].<ref>{{Cite news|title=CEB further expands Vismin network with 18 new routes |first=Ehda M. |last=Dagooc |work=The Freeman |date=September 18, 2024 |publisher=[[The Philippine Star]] |location=[[Cebu City]] |url=https://www.philstar.com/the-freeman/cebu-business/2024/09/18/2386087/ceb-further-expands-vismin-network-18-new-routes |access-date=13 October 2024}}</ref> Likewise, new international services from these hubs were either launched or revived: new direct flights from Cebu to Bangkok (Don Mueang) and [[Osaka]] began in mid-October, while Davao–[[Hong Kong]] services were relaunched in the same month including a new Davao–Bangkok service. It also resumed international flights from [[Iloilo International Airport]] after a four-year hiatus.<ref>{{Cite news|title=Iloilo Airport resumes Hong Kong flight |first=Perla |last=Lena |date=October 28, 2024 |url=https://www.pna.gov.ph/articles/1236597 |work=Philippine News Agency |access-date=October 30, 2024}}</ref>

On December 11, 2024, Cebu Pacific flew its 250 millionth passenger from Singapore to Manila.<ref>{{Cite news|title=Cebu Pacific hits 250 millionth passenger milestone |work=GMA Integrated News |date=December 13, 2024 |url=https://www.gmanetwork.com/news/money/companies/929874/cebu-pacific-hits-250-millionth-passenger-milestone/story/ |access-date=January 16, 2025}}</ref> On January 16, 2025, it launched direct flights to [[Sapporo]]—a destination [[Philippine Airlines]] (PAL) once served from 2018 to 2020.<ref>{{Cite news|title=Cebu Pacific now flying direct to Japan's 'Winter Capital' Sapporo |first=Arthur |last=Fuentes |work=ABS-CBN News |date=16 January 2025 |url=https://www.abs-cbn.com/news/world/2025/1/14/japanese-tourist-magnet-kyoto-to-hike-hotel-taxes-1706 |access-date=16 January 2025}}</ref> On April 7, direct flights were launched between Cebu and [[Ho Chi Minh City]], in response to PAL launching its own service a month later.<ref>{{Cite news|title=Cebu Pacific widens Cebu-Vietnam route |first=Elijah Felice |last=Rosales |work=The Philippine Star |date=February 21, 2025 |url=https://www.philstar.com/business/2025/02/21/2422964/cebu-pacific-widens-cebu-vietnam-route |access-date=June 19, 2025}}</ref>

In May 2025, Cebu Pacific struck a [[Wet-lease|"wet lease"]] deal, leasing two [[Airbus A320 family|Airbus A320 jets]] (including crew and maintenance) to Saudi carrier [[flyadeal]] during the Philippines' lean tourist months of July and August—marking Cebu Pacific's first venture into aircraft leasing.<ref>{{Cite news |date=2025-05-28 |title=Philippines' Cebu Pacific to lease two jets to Saudi's flyadeal in lean months |url=https://www.reuters.com/world/middle-east/philippines-cebu-pacific-lease-two-aircraft-saudis-flyadeal-lean-months-2025-05-28/ |access-date=2025-08-19 |work=Reuters |language=en}}</ref>

== Corporate affairs ==
[[File:Cebu Pacific headquarters, from NAIA runway (Pasay; 11-24-2021).jpg|thumb|Cebu Pacific headquarters, as viewed from the [[Ninoy Aquino International Airport]] runway]]

Cebu Pacific operations are headquartered at the Cebu Pacific Building along [[Domestic Road, Pasay|Domestic Road]] in [[Pasay]].,<ref name="PSE-CebuAirInc" /> while it is domiciled (official business address) within [[Robinsons Galleria]] Cebu City.<ref name="pse_edge_info_page">https://edge.pse.com.ph/companyInformation/form.do?cmpy_id=624</ref> The airline is a subsidiary of [[JG Summit Holdings]].

===Partnerships===
Cebu Pacific was the only Philippines-based member airline of [[Northwest Airlines]]' WorldPerks award travel program. WorldPerks offered regular travelers the ability to obtain free tickets, first-class upgrades on flights and other types of rewards. On August 1, 2006, Northwest and Cebu Pacific ended their mileage-accrual agreement.{{Citation needed|reason=citation needed to prove claim|date=May 2014}}

On May 16, 2016, Cebu Pacific became a founding member of the world's largest low-cost carrier alliance, [[Value Alliance]].<ref>{{Cite press release |title=CEB Joins World's First Pan-Regional LCC Alliance |date=16 May 2016 |publisher=Cebu Pacific |url=https://www.cebupacificair.com/about-us/Pages/news.aspx?id=1066 |language=en |access-date=9 September 2016 |archive-url=https://web.archive.org/web/20161002103248/https://www.cebupacificair.com/about-us/pages/news.aspx?id=1066 |archive-date=2 October 2016 |url-status=dead}}</ref> It joined other pioneer members Singapore's [[Scoot]], South Korea's [[Jeju Air]], Thailand's [[Nok Air]] and [[NokScoot]], [[Tigerair]], [[Tigerair Australia]], and Japan's [[Vanilla Air]] in the low-cost carrier network.<ref>{{Cite news |date=16 May 2016 |title=Cebu Pacific, 7 Other Budget Airlines Form Alliance |language=en |work=Rappler |agency=Agence France Presse |url=http://www.rappler.com/business/industries/171-aviation-tourism/133280-budget-airlines-value-alliance-asia-pacific |url-status=dead |access-date=9 September 2016 |archive-date=September 15, 2016 |archive-url=https://web.archive.org/web/20160915042810/http://www.rappler.com/business/industries/171-aviation-tourism/133280-budget-airlines-value-alliance-asia-pacific }}</ref> Cebu Pacific is also currently the only Philippine carrier which is a member of an airline alliance.

=== Subsidiaries ===

==== Cebgo ====
[[Cebgo]] is the airline's regional subsidiary. It operates an all-turboprop fleet of ATR 72-600 aircraft and is used in regional domestic routes. It was founded in May 2015 following the acquisition of Tigerair Philippines by Cebu Pacific.<ref>{{Cite news |title=TigerAir Philippines Rebranded into Cebgo |work=Rappler |url=http://www.rappler.com/business/industries/171-aviation-tourism/92832-tigerair-philippines-rebranded-cebgo |url-status=dead |access-date=May 14, 2019 |archive-date=May 4, 2019 |archive-url=https://web.archive.org/web/20190504131321/https://www.rappler.com/business/industries/171-aviation-tourism/92832-tigerair-philippines-rebranded-cebgo }}</ref>

==== Cebu Pacific Cargo ====
Cebu Pacific Cargo operates two dedicated cargo turboprop aircraft. The airline announced in 2018 that it would enter the dedicated cargo market to support the increase in demand for logistics.<ref>{{Cite news|title=Cebu Pacific to enter dedicated cargo market |work=ABS-CBN News |date=July 2, 2018 |url=https://www.abs-cbn.com/business/07/02/18/cebu-pacific-to-enter-dedicated-cargo-market |access-date=November 29, 2022}}</ref>

==== Aviation Partnership Philippines ====
In April 2005, Aviation Partnership Philippines (A plus) was initially formed as joint venture of Singapore Airlines Engineering Company and Cebu Pacific to provide line and light maintenance service and started its operation in July of the similar year. In November 2020, Cebu Pacific took over the Aplus.<ref>{{Cite web |title=Aviation Partnership Philippines MRO Profile {{!}} CAPA |url=https://centreforaviation.com/data/profiles/maintenance-repair-and-overhaul/aviation-partnership-philippines |access-date=2024-10-09 |website=centreforaviation.com}}</ref><ref>{{Cite web |title=Corporate – Aplus |url=https://aplus.com.ph/corporate/ |access-date=2024-10-09 |language=en-US}}</ref>

==== AirSWIFT ====
On October 7, 2024, Cebu Pacific announced the acquisition of [[AirSWIFT]] for PHP 1.75 billion, approved by [[Ayala Land|ALI]] Capital Corp and Cebu Pacific's board of directors. Following the acquisition, there were no changes in the flight schedule and services of [[AirSWIFT]].<ref>{{Cite web |last=Arayata |first=Ma. Cristina |date=2024-10-07 |title=Cebu Pacific buys AirSWIFT |url=https://www.pna.gov.ph/articles/1234905 |website=Philippine News Agency}}</ref>

Currently, AirSWIFT operates flights from Manila and Clark to El Nido and from El Nido to other popular tourist sites in the Philippines such as Boracay, Cebu, Coron and Bohol.<ref>{{Cite web |last=Piad |first=Tyrone Jasper C. |date=2024-10-07 |title=Cebu Pacific buys AirSwift for P1.75 billion |url=https://business.inquirer.net/483843/cebu-pacific-buys-airswift-for-p1-75-billion |access-date=2024-10-09 |website=INQUIRER.net |language=en}}</ref>

==== 1Aviation Groundhandling ====
On March 2018, Cebu Pacific created the 1Aviation after [[Manila International Airport Authority|Manila International Airport Authority (MIAA)]]  did not renew the contract of MIASCOR Ground Handling Corp due to series of luggage theft involving the subsequent staffs.  In July 2018, Cebu Pacific sold its 60% shares in 1Aviation Ground Handling Services Corp. to the Philippine Airport Ground Support Solutions, Inc. (PAGSS), a company led by Jefferson G. Cheng.<ref>{{Cite web |last=Nicolas |first=Jino |date=2018-07-02 |title=Cebu Pacific sells majority stake in 1Aviation |url=https://www.bworldonline.com/corporate/2018/07/03/169581/cebu-pacific-sells-majority-stake-in-1aviation/ |access-date=2024-10-09 |website=BusinessWorld Online |language=en-US}}</ref>

===Business highlights===
{|class="wikitable" style="margin:1em auto; text-align:center;"
|+Cebu Pacific Group business highlights<ref name="annual">{{Cite web |title=Annual and Quarterly Reports |url=https://www.cebupacificair.com/pages/about/investor-relations/annual-quarterly-reports |website=Cebu Pacific Air |access-date=13 December 2022 |archive-date=December 13, 2022 |archive-url=https://web.archive.org/web/20221213042433/https://www.cebupacificair.com/pages/about/investor-relations/annual-quarterly-reports |url-status=dead }}</ref>
! colspan=18 | Financial performance ([[Philippine peso|PHP]] billions)
|-
! style="text-align:left;" | Fiscal year
! 2008
! 2009
! 2010
! 2011
! 2012
! 2013
! 2014
! 2015
! 2016
! 2017
! 2018
! 2019
! 2020
! 2021
! 2022
! 2023
! 2024
|-
! style="text-align:left;" | [[Revenue]]
| 19.68
| 23.31
| 29.09
| 33.94
| 37.90
| 41.00
| 52.00
| 56.50
| 61.90
| 68.03
| 74.11
| 84.81
| 22.62
| 15.74
| 56.75
| 90.60
| 104.91
|-
! style="text-align:left;" | [[Expenses]]
| 17.96
| 20.15
| 22.64
| 30.60
| 35.24
| 38.60
| 47.84
| 46.80
| 49.65
| 57.90
| 67.06
| 72.19
| 43.39
| 38.90
| 68.18
| 82.02
| 95.74
|-
! style="text-align:left;" | {{nowrap|[[Operating income]]}}
| 1.73
| 3.16
| 6.45
| 3.34
| 2.66
| 2.40
| 4.16
| 9.70
| 12.25
| 10.13
| 7.05
| 12.62
| {{color|red|&minus;20.77}}
| {{color|red|&minus;23.16}}
| {{color|red|&minus;11.43}}
| 8.60
| 9.17
|-
! style="text-align:left;" | [[Net income]]
| {{color|red|&minus;3.26}}
| 3.26
| 6.92
| 3.62
| 3.57
| 0.51
| 0.85
| 4.39
| 9.75
| 7.90
| 3.92
| 9.12
| {{color|red|&minus;22.24}}
| {{color|red|&minus;24.90}}
| {{color|red|&minus;13.98}}
| 7.92
| 5.40
|-
! style="text-align:left;" | [[Assets]]
| 32.56
| 35.32
| 49.94
| 55.68
| 61.41
| 67.53
| 76.06
| 84.83
| 100.51
| 109.08
| 129.39
| 157.73
| 128.46
| 138.25
| 147.16
| 187.18
| 238.17
|-
! style="text-align:left;" | [[Liability (financial accounting)|Liabilities]]
| 28.56
| 28.06
| 32.03
| 36.51
| 39.37
| 46.45
| 54.52
| 59.87
| 67.00
| 69.29
| 89.29
| 112.83
| 105.77
| 127.64
| 150.04
| 182.41
| 228.14
|-
! style="text-align:left;" | [[Equity (finance)|Equity]]
| 4.00
| 7.26
| 17.91
| 19.17
| 22.04
| 21.08
| 21.54
| 24.96
| 33.51
| 39.79
| 40.10
| 44.90
| 22.69
| 10.61
| {{color|red|&minus;2.89}}
| 4.78
| 10.02
|-
! colspan=18 | Operating highlights
|-
! style="text-align:left;" | Fiscal year
! 2008
! 2009
! 2010
! 2011
! 2012
! 2013
! 2014
! 2015
! 2016
! 2017
! 2018
! 2019
! 2020
! 2021
! 2022
! 2023
! 2024<ref>{{cite web |title=4Q & Full Year 2024 Operating Statistics |url=https://cebupacificair.a.bigcontent.io/v1/static/2024_Opstats_4Q_and_FY |access-date=19 March 2025}}</ref>
|-
! style="text-align:left;" | {{nowrap|Passengers (million)}}
| 6.67
| 8.76
| 10.46
| 11.93
| 13.26
| 14.35
| 16.90
| 18.38
| 19.13
| 19.75
| 20.28
| 22.47
| 5.03
| 3.41
| 14.85
| 20.87
| 24.54
|-
! style="text-align:left;" | {{nowrap|Available seats (million)}}
| 8.54
| 11.31
| 12.26
| 13.83
| 16.04
| 17.52
| 20.11
| 22.25
| 22.25
| 23.49
| 23.91
| 26.01
| 6.62
| 5.63
| 19.72
| 24.85
| 29.09
|-
! style="text-align:left;" | [[Passenger load factor|Load factor]] (%)
| 78.10
| 77.45
| 85.32
| 86.26
| 82.67
| 81.91
| 84.04
| 82.61
| 85.98
| 84.08
| 84.82
| 86.39
| 75.98
| 60.57
| 75.30
| 84.00
| 84.40 
|-
! style="text-align:left;" | {{nowrap|[[Revenue passenger|RPK]] (million)}}
| 5,653
| 7,056
| 8,860
| 10,531
| 11,533
| 12,927 
| 16,213 
| 19,872 
| 21,220 
| 21,301 
| 21,736 
| 24,883 
| 5,275 
| 2,479
| 11,870 
| 21,934
| 25,520
|-
! style="text-align:left;" | {{nowrap|[[Available seat kilometer|ASK]] (million)}}
| 7,365
| 9,369 
| 10,379
| 12,369
| 14,173
| 16,207 
| 20,496
| 19,872
| 25,989
| 26,233
| 25,881
| 29,298
| 7,107
| 4,878
| 17,288
| 27,574
| 30,920
|-
! style="text-align:left;" | Fleet size
| 25
| 29
| 32
| 37
| 41
| 48
| 52
| 55
| 57
| 61
| 71
| 75
| 74
| 74
| 76
| 85
| 98
|}

===Environmental initiatives===
As part of the airline's modernization and environmental initiatives, Cebu Pacific is replacing its existing aircraft with new fuel-efficient aircraft specifically the [[Airbus A320neo family]] by 2028, marketing the initiative as a pathway to "''Experience a'' ''Neo Way to Fly''".<ref>{{Cite news|title=Cebu Pacific plans to transition to all-NEO fleet by 2028 |first=Ted |last=Cordero |date=September 27, 2022 |work=GMA News |url=https://www.gmanetwork.com/news/money/companies/846185/cebu-pacific-plans-to-transition-to-all-neo-fleet-by-2028/story/ |access-date=December 7, 2022}}</ref> In addition, the airline used [[sustainable aviation fuel]] (SAF) initially on its delivery flights, before using SAF on a commercial passenger flight from [[Singapore]] to [[Manila]] on September 28, 2022, using an [[Airbus A321neo]].<ref>{{Cite news|title=Cebu Pacific tests sustainable aviation fuel on Singapore-Manila flight |url=https://www.gmanetwork.com/news/money/companies/846347/cebu-pacific-tests-sustainable-aviation-fuel-on-singapore-manila-flight/story/ |first=Ted |last=Cordero |date=September 28, 2022 |work=GMA News |access-date=December 7, 2022}}</ref> The airline also signed a five-year agreement with Shell Aviation that would supply 25,000 metric tons of SAF to Cebu Pacific.<ref>{{Cite news|title=Cebu Pacific, Shell Aviation ink deal for sustainable aviation fuel supply |first=Ted |last=Cordero |date=September 27, 2022 |work=GMA News |url=https://www.gmanetwork.com/news/money/companies/846175/cebu-pacific-shell-aviation-ink-deal-for-sustainable-aviation-fuel-supply/story/ |access-date=October 28, 2023}}</ref>

On November 3, 2022, Cebu Pacific received the Asia Environmental Sustainability Airline/Airline Group of the Year award from the Centre for Asia Pacific Aviation (CAPA) for its green initiative efforts in aviation industry.<ref>{{Cite news|title=Cebu Pacific receives CAPA Award for Sustainability |url=https://mb.com.ph/2022/11/07/cebu-pacific-receives-capa-award-for-sustainability-2/ |work=Manila Bulletin |date=November 7, 2022 |access-date=December 23, 2023}}</ref>

On October 19, 2023, Cebu Pacific signed another five-year agreement with [[Neste]], one of the largest producers of sustainable aviation fuel.<ref>{{Cite news|title=Cebu Pacific inks deal to buy sustainable fuel |url=https://www.philstar.com/business/2023/10/20/2305014/cebu-pacific-inks-deal-buy-sustainable-fuel  |first=Elijah Felice |last=Rosales |work=The Philippine Star |date=October 20, 2023 |access-date=October 28, 2023}}</ref> The airline then completed its second SAF-powered flight on October 25, from [[Narita International Airport]] to Manila, also performed by an A321neo.<ref>{{Cite news|title=CEB completes SAF-powered Narita-Manila inaugural flight |url=https://mb.com.ph/2023/10/25/cebu-pacific-completes-inaugural-narita-manila-saf-powered-flight |first=Khriscielle |last=Yalao |work=Manila Bulletin |date=October 25, 2023 |access-date=October 28, 2023}}</ref>

On February 15, 2024, Cebu Pacific earned a Gold rating in the 2023 CAPA-Envest Global Airline Sustainability Benchmarking Report for integrating sustainable aviation fuel (SAF) in its operations and its outstanding performance in reducing carbon emissions. In addition to its CAPA Gold rating, CEB improved its S&P Global ESG Score to 41 in 2023 from 38 in 2022, ranking in the 69th percentile among the 63 airlines assessed by the international financial market intelligence provider.<ref>{{Cite web |title=Cebu Pacific Receives CAPA Gold Rating for Sustainabili... |url=https://www.jgsummit.com.ph/sustainability-highlights/cebu-pacific-receives-capa-gold-rating-for-sustainability-boosts-esg-score-in-2023-20240215 |access-date=2024-06-19 |website=www.jgsummit.com.ph |language=en}}</ref>

== Destinations ==
{{main|List of Cebu Pacific destinations}}

===[[Codeshare agreements]]===
* [[Cebgo]]
* [[Scoot]]

===[[Interline agreements]]===
* [[Cebgo]]
* [[Scoot]]
* [[Singapore Airlines]]

== Fleet ==
{{For|the fleet of subsidiary Cebgo|Cebgo#Fleet}}

=== Current fleet ===
{{As of|2025|{{Currentmonth}}}}, Cebu Pacific operates an all-[[Airbus]] fleet composed of the following aircraft:<ref>{{Cite web |title=Our Fleet |url=https://cebupacificaircorporate.com/Pages/our-fleet.aspx |access-date=2021-04-02 |website=Cebu Pacific |language=en |archive-date=May 31, 2020 |archive-url=https://web.archive.org/web/20200531072016/https://cebupacificaircorporate.com/Pages/our-fleet.aspx |url-status=dead }}</ref><ref>{{Cite web |title=Orders and deliveries (updated monthly) |url=https://www.airbus.com/en/products-services/commercial-aircraft/market/orders-and-deliveries |access-date=September 11, 2024 |website=Airbus |date=April 3, 2024 |language=en}}</ref>

{| class="wikitable" style="text-align:center;margin:auto;"
|+ Cebu Pacific fleet
|-
!Aircraft
!In service
!Orders
!Passengers<ref>{{Cite web |date=June 21, 2019 |title=Cebu Pacific Upgauges with 460-Seat A330neo, 240-Seat A321XLR and 194-Seat A320neo |url=https://blueswandaily.com/cebu-pacific-upgauges-with-460-seat-a330neo-240-seat-a321xlr-and-194-seat-a320neo/ |archive-url=https://web.archive.org/web/20190622063108/https://blueswandaily.com/cebu-pacific-upgauges-with-460-seat-a330neo-240-seat-a321xlr-and-194-seat-a320neo/ |url-status=dead |archive-date=June 22, 2019 |access-date=2019-12-21 |website=The Blue Swan Daily |language=en}}</ref>
!Notes
|-
|{{nowrap|[[Airbus A320-200]]}}
|21
|&mdash;
|180
|RP-C4156, RP-C4160 and RP-C4268 are wearing the "Let's Fly Every Juan" (one) livery.
|-
|{{nowrap|[[Airbus A320neo]]}}
|22
|7
|188
|
|-
|{{nowrap|[[Airbus A321-200]]}}
|7
|&mdash;
|230<ref>{{cite web|title=Our Fleet – Airbus A321CEO|url=https://www.cebupacificair.com/en-PH/pages/about/our-story/our-fleet|website=Cebu Pacific|date=April 19, 2025}}</ref>
|
|-
|{{nowrap|[[Airbus A321neo]]}}
|19
|84
|236<ref>{{Cite web |date=May 5, 2018 |title=Philippines Domestic Market: Airport Constraints Restrict Growth |url=https://centreforaviation.com/insights/analysis/philippines-domestic-market-airport-constraints-restrict-growth-409812 |website=Centre for Aviation |language=en}}</ref>
|Additional order of 70 with 82 options across the [[Airbus A320neo family|A320neo family]] in October 2024.<ref name="final">{{cite news|title=Cebu Pacific places P1.4-T order for Airbus jets |first=Tyrone Jasper C. |last=Piad |work=Philippine Daily Inquirer |url=https://business.inquirer.net/483354/cebu-pacific-places-p1-4-t-order-for-airbus-jets |date=October 4, 2024 |access-date=October 4, 2024}}</ref>
|-
|{{nowrap|[[Airbus A330-900]]}}
|13
|3
|459
|Includes RP-C3906, an [[A330-900]] prototype.
|-
!Total
!82
!94
! colspan="2" |
|}

===Gallery===
<gallery mode="packed" caption="Cebu Pacific current fleet">
File:RP-C4105 (31 Oct 2023).jpg|[[Airbus A320-200]]
File:RP-C4131 MCT APP.jpg|[[Airbus A320neo family|Airbus A320neo]]
File:RP-C4115 (13 Oct 2022).jpg|[[Airbus A321-200]]
File:RP-C4127 (3 Sep 2022).jpg|[[Airbus A321neo]]
File:20230805 RP-C3901 at SYD 01.jpg|[[Airbus A330-900]]
</gallery>

=== Fleet development ===
Cebu Pacific initially operated a fleet of [[Boeing 757-200]] and [[McDonnell Douglas DC-9]] aircraft. By March 2006, it phased out its 757s, and on July 26, 2006, retired its last DC-9.<ref>{{Cite news|title=Cebu Pacific starts flights using all-new Airbus fleet |url=https://www.philstar.com/business/2006/07/27/349551/cebu-pacific-starts-flights-using-all-new-airbus-fleet |work=The Philippine Star |date=July 27, 2006 |access-date=September 19, 2024}}</ref>

In September 2004, Cebu Pacific signed a purchase agreement with [[Airbus]] for the acquisition of twelve [[Airbus A319|A319]]s and the lease of two [[Airbus A320|A320]]s to replace its existing fleet of [[Boeing 757-200]] and [[McDonnell Douglas DC-9]] aircraft.<ref name="fleet2005">{{Cite news|title=Cebu Pacific needs $400M for fleet expansion |first=Zinnia B. |last=Dela Peña |date=May 7, 2005 |work=The Philippine Star |access-date=December 8, 2022 |url=https://www.philstar.com/business/2005/05/07/276606/cebu-pacific-needs-400m-fleet-expansion}}</ref> It selected the [[CFM56]] engine for its Airbus aircraft.<ref>{{Cite press release|title=CEBU Pacific Air Places $140 Million CFM56-5B Order To Power New A319S |url=https://www.cfmaeroengines.com/press-articles/cebu-pacific-air-places-140-million-cfm56-5b-order-to-power-new-a319s/ |website=[[CFM International]] |date=2004-12-17 |access-date=2023-12-23}}</ref> It took delivery of its first A320-200 in May 2005.<ref>{{Cite web|title=Cebu Pacific takes delivery of First Airbus A320 |url=https://www.asiatraveltips.com/news05/235-CebuPacific.shtml |website=Travel News Asia |date=23 May 2005 |access-date=December 23, 2023}}</ref> The airline went on to order more A320s in the following years, raising its total orders to twenty-two by 2010.<ref>{{Cite web |title=Cebu Pacific Air Increases Airbus A320 Orders by Seven |date=July 29, 2011 |url=https://cebupacificairlines.ph/increases-airbus-a320-orders-by-seven/ |publisher=cebupacificairlines.ph |language=en}}</ref> The A320s supported the airline's expanding international and domestic operations.<ref>{{Cite press release |title=Cebu Pacific Expects New Airbus Arrival |publisher=Cebu Pacific |url=http://www.cebupacificair.com/aboutus/press/2008/03192008.html |language=en |access-date=29 March 2008 |archive-url=https://web.archive.org/web/20080330030052/http://www.cebupacificair.com/aboutus/press/2008/03192008.html |archive-date=30 March 2008 |url-status=dead}}</ref>

Turboprops were introduced to the fleet in 2007, when Cebu Pacific ordered six [[ATR 72-500]] turboprop aircraft for its regional domestic flights.<ref>{{Cite press release |title=Cebu Pacific Orders Up to 14 Brand New ATR72-500 Aircraft |publisher=Cebu Pacific |url=http://www.cebupacificair.com/aboutus/press/2007/05202007.html |language=en |archive-url=https://web.archive.org/web/20071227010601/http://www.cebupacificair.com/aboutus/press/2007/05202007.html |archive-date=2007-12-27 |url-status=dead}}</ref> By 2015, these were transferred to its regional subsidiary [[Cebgo]], with Cebu Pacific operating mainly jet aircraft.<ref>{{Cite web|url=https://www.ch-aviation.com/portal/news/38523-cebu-pacific-to-transform-cebgo-into-an-all-prop-operation|title=Cebu Pacific to transform Cebgo into an all-prop operation|website=ch-aviation|date=July 3, 2015|access-date=Sep 14, 2022}}</ref><ref>{{Cite web|url=https://www.ch-aviation.com/portal/news/40589-cebgo-philippines-ends-jet-operations|title=Cebgo Philippines ends jet operations|website=ch-aviation|date=October 2, 2015|access-date=Sep 29, 2019}}</ref>

In 2007, the airline ordered six [[Airbus A330-300]]s for use on long-haul Middle Eastern destinations such as [[Dubai]] as well as high-density regional flights. Cebu Pacific received its first A330-300 on June 15, 2013.<ref>{{Cite news|title=Cebu Pacific accepts delivery of 44th Airbus aircraft |first=Lawrence |last=Agcaoili |work=The Philippine Star |date=June 15, 2013 |url=https://www.philstar.com/business/2013/06/15/954014/cebu-pacific-accepts-delivery-44th-airbus-aircraft |access-date=December 7, 2022}}</ref> In 2016, the carrier ordered two more A330s to complement earlier fleet in operating new long-haul routes, such as [[Sydney]] and [[Melbourne]].<ref>{{Cite news|title=Cebu Pacific places order for two Airbus A330-300 aircraft |first=André |last=Orban |url=https://www.aviation24.be/airlines/cebu-pacific/cebu-pacific-places-order-two-airbus-a330-300-aircraft/ |work=Aviation24.be|date=29 July 2016 |access-date=September 13, 2022}}</ref>

In June 2011, Cebu Pacific ordered 30 [[Airbus A321neo]]s including nine leased; the deal was finalized in August.<ref name="CEB321NEO">{{Cite press release |title=CEB Finalizes 30 A321neos |date=August 8, 2011 |publisher=Cebu Pacific |url=https://cebupacificaircorporate.com/pages/news.aspx?id=241 |language=en |access-date=May 4, 2019 |archive-date=October 8, 2020 |archive-url=https://web.archive.org/web/20201008043809/https://cebupacificaircorporate.com/pages/news.aspx?id=241 |url-status=dead }}</ref> After initial deliveries in 2017 were delayed due to [[Airbus A321neo#Delivery delays|problems]] with the [[Pratt & Whitney PW1000G|Pratt & Whitney PW1100G-JM]] [[geared turbofan]] engines,<ref name="a321neo-delayed">{{Cite news|title=Cebu Pacific pushes back A321NEO deliveries |first=Imee Charlee C. |last=Delavin |url=https://www.bworldonline.com/corporate/2017/06/09/3300/cebu-pacific-pushes-back-a321neo-deliveries/ |work=BusinessWorld |date=June 9, 2017 |access-date=September 13, 2022}}</ref> it ordered seven [[A321-200]]s on June 7, 2017.<ref>{{Cite press release |title=Cebu Pacific orders more A321s - Commercial Aircraft |date=2017-06-07 |publisher=Airbus |url=http://www.airbus.com/newsroom/press-releases/en/2017/06/cebu-pacific-orders-more-a321s.html |language=en |access-date=2019-12-21 |url-status=dead |archive-url=https://web.archive.org/web/20180524003907/https://www.airbus.com/newsroom/press-releases/en/2017/06/cebu-pacific-orders-more-a321s.html |archive-date=May 24, 2018 }}</ref> Cebu Pacific took delivery of its first A321ceo on March 22, 2018,<ref>{{Cite news|title=Cebu Pacific welcomes new A321ceo to its fleet |url=https://business.inquirer.net/248069/cebu-pacific-welcomes-new-a321ceo-fleet |work=Inquirer |date=March 22, 2018 |access-date=September 13, 2022}}</ref> followed by its first A321neo on January 20, 2019.<ref>{{Cite press release |title=Cebu Pacific takes delivery of its first A321neo |date=2019-01-20 |publisher=Airbus |url=https://www.airbus.com/en/newsroom/press-releases/2019-01-cebu-pacific-takes-delivery-of-its-first-a321neo |language=en |access-date=2022-09-13}}</ref>

In July 2018, Cebu Pacific [[Aircraft lease|leased]] five [[Airbus A320neo]]s from [[Avolon]]; the first of which was delivered in June 2019.<ref>{{cite news|date=July 27, 2018|title=Cebu Pacific to lease five A320neo from Avolon|language=en|work=ch-aviation|url=https://www.ch-aviation.com/portal/news/69393-cebu-pacific-to-lease-five-a320neo-from-avolon|access-date=December 23, 2023}}</ref>

On June 18, 2019, Cebu Pacific ordered 31 Airbus aircraft at that year's [[Paris Air Show]], consisting of five [[A320neo]]s, sixteen [[A330-900]]s,<ref>{{Cite press release |title=Cebu Pacific finalises order for 16 A330neo |date=2019-11-04 |publisher=Airbus |url=https://www.airbus.com/en/newsroom/press-releases/2019-11-cebu-pacific-finalises-order-for-16-a330neo |language=en |access-date=2022-09-13}}</ref>  and ten [[A321XLR]]s, in a deal worth US$6.8 billion at list prices. This makes the airline as one of the few launch customers of the long-range narrow-body [[Airbus A321XLR]] aircraft.<ref name="paris2019" /> These were ordered as part of its fleet modernization, seeking to replace its older fleet with newer, fuel-efficient aircraft.<ref name="paris2019">{{Cite news |last=Camus |first=Miguel R. |date=2019-06-18 |title=Cebu Pacific Goes Shopping in Paris, Makes $6.8B Order for Airbus Planes |language=en |work=Inquirer.net |url=https://business.inquirer.net/272832/cebu-pacific-goes-shopping-in-paris-makes-6-8b-order-for-airbus-planes |access-date=2021-04-02}}</ref> It took delivery of its first A330neo on November 28, 2021.<ref>{{Cite news|title=Cebu Pacific receives Airbus eco-plane|date=November 29, 2021|url=https://www.bworldonline.com/cebu-pacific-receives-airbus-eco-plane/|first=Arjay L.|last=Balinbin|work=BusinessWorld|access-date=November 29, 2021}}</ref><ref>{{cite press release|title=Cebu Pacific receives first A330neo|publisher=Airbus|date=November 29, 2021|url=https://aircraft.airbus.com/en/newsroom/press-releases/2021-11-cebu-pacific-receives-first-a330neo|access-date=December 3, 2021}}</ref>

On June 30, 2023, the airline took delivery of its first Airbus plane assembled in [[China]] — an A320neo built at its final assembly line at [[Tianjin Binhai International Airport]], leased from Clover Aviation Capital.<ref>{{Cite news|title=Cebu Pacific receives its first China-assembled Airbus jet |first=Tyrone Jasper C. |last=Piad |newspaper=Philippine Daily Inquirer |date=June 30, 2023 |url=https://business.inquirer.net/407749/cebu-pacific-receives-its-first-china-assembled-airbus-jet |access-date=August 1, 2023}}</ref>

To prepare for the anticipated doubling of travel demand in [[Southeast Asia]], Cebu Pacific sent [[request for proposal|requests for proposal]]s to [[Airbus]] and [[Boeing Commercial Airplanes|Boeing]] in October 2023 for an order 100 to 150 aircraft.<ref>{{Cite news|title=Cebu Pacific in talks with Airbus, Boeing for jets |url=https://www.philstar.com/business/2023/10/18/2304724/cebu-pacific-talks-airbus-boeing-jets |work=The Philippine Star |date=October 18, 2023 |access-date=October 28, 2023}}</ref><ref>{{cite news|date=October 19, 2023|title=Philippines' Cebu Pacific to tender for 100-150 aircraft|language=en|work=ch-aviation|url=https://www.ch-aviation.com/portal/news/133026-philippines-cebu-pacific-to-tender-for-100-150-aircraft|access-date=October 28, 2023}}</ref> Amid supply chain problems causing delivery delays of Airbus aircraft and the engine problems of Pratt & Whitney, Cebu Pacific considered ordering the [[Boeing 737 MAX]] to augment its existing A320 family fleet.<ref>{{Cite news|title=Cebu Pacific in talks with Boeing for 737 fleet |first=Daxim L. |last=Lucas |work=Philippine Daily Inquirer |url=https://business.inquirer.net/418207/cebu-pacific-in-talks-with-boeing-for-737-fleet |date=August 30, 2023 |access-date=September 19, 2024}}</ref> Nevertheless, on July 2, 2024, it signed a [[memorandum of understanding]] (MoU) with Airbus to purchase up to 152 [[Airbus A320neo family|A320neo family]] aircraft. Worth US$24 billion at list prices, the order is the largest in Philippine aviation history.<ref>{{cite news|title=Cebu Pacific picks Airbus for biggest aircraft order in PH history|last=Yu|first=Lance Spencer|work=Rappler|date=July 2, 2024|url=https://www.rappler.com/business/cebu-pacific-picks-airbus-biggest-aircraft-order-philippine-history/|access-date=July 2, 2024}}</ref><ref>{{Cite news|title=Philippines' Cebu Air to order at least 70 Airbus planes |url=https://www.channelnewsasia.com/business/philippines-cebu-air-order-least-70-airbus-planes-4451261 |agency=[[Reuters]] |via=[[CNA (TV network)|CNA]] |date=July 2, 2024 |access-date=July 2, 2024}}</ref> Eventually, Cebu Pacific placed 70 firm orders for the [[Airbus A321neo|A321neo]] on October 2, leaving the remaining 82 as options.<ref name="final"/>

From January to May 2024, Cebu Pacific [[Aircraft lease#Wet lease|damp-leased]] two A320-200s from [[Bulgaria Air]] for use on domestic flights to [[Cebu]] and [[Davao City]] to offset the grounding of its A320neo family aircraft.<ref name="damplease">{{Cite news|title=Cebu Pacific: Deal with Bulgaria Air to beef up fleet in 2024 |first=Lorenz S. |last=Marasigan |date=December 6, 2023 |url=https://businessmirror.com.ph/2023/12/06/cebu-pacific-deal-with-bulgaria-air-to-beef-up-fleet-in-2024/ |work=BusinessMirror |access-date=January 5, 2024}}</ref>

=== Former fleet ===
[[File:Cebu Pacific Air Boeing 757-200 Tang-1.jpg|thumb|[[Boeing 757-200]]]]
[[File:Cebu Pacific Air McDonnell Douglas DC-9-31 Tang-1.jpg|thumb|[[McDonnell Douglas DC-9-30]]]]

{| class="wikitable" style="text-align:center;margin:auto;"
|+ Cebu Pacific retired fleet
|- 
!Aircraft
!Total
!Introduced
!Retired
!Replacement
!Notes
!Refs
|-
|[[Airbus A319-100]]
|10
|2005
|2018
|[[Airbus A320neo family]]
|Sold to [[Allegiant Air]].
|<ref>{{Cite news|title=Cebu Pacific to sell more A319 aircraft in line with fleet upgrade |date=May 16, 2016 |url=https://www.portcalls.com/cebu-pacific-sell-a319-aircraft-line-fleet-upgrade/ |work=PortCalls Asia |access-date=November 29, 2022}}</ref>
|-
|[[Airbus A330-300]]
|8
|2013
|2024
|[[Airbus A330-900]]
|Sold to multiple airlines.
|
|-
|[[ATR 72-500]]
|6
|2008
|2015
|{{N/A|None}}
|Transferred to [[Cebgo]].
|
|-
|[[Boeing 757-200]]
|3
|2000
|2006
|[[Airbus A320-200]]
|
|<ref name="fleet2005" />
|-
|[[McDonnell Douglas DC-9-32]]
|19
|1996
|2005
|[[Airbus A319]]
|One crashed as [[Cebu Pacific Flight 387|Flight 387]].
|<ref name="fleet2005" />
|}

==Passenger complaints and investigation==
Cebu Pacific has been criticized for its poor passenger service, alleged [[Overbooking#Airlines|overbooking]], as well as [[Flight cancellation and delay|flight delays and cancellations]] without any verifiable reason. It eventually led to a resolution filed by Senator [[Nancy Binay]] on April 23, 2023 following the aftermath of the airline's "Super Pass" voucher sale.<ref>{{Cite news|title=How travelers reacted to pending probe into complaints vs Cebu Pacific |first=Catalina Ricci S. |last=Madarang |date=June 16, 2023 |work=InterAksyon |url=https://interaksyon.philstar.com/trends-spotlights/2023/06/16/253767/travelers-react-to-pending-probe-cebu-pacific-complaints/ |access-date=June 27, 2023}}</ref> In the [[Senate of the Philippines|Senate]] hearing on June 21, Binay compiled over 3,000 complaints against Cebu Pacific, including offloaded passengers, as well as several delayed, cancelled, or rescheduled flights with unclear or no explanations; some of the complainants were allegedly not given compensation for the delays. The airline blamed on supply chain issues and grounded aircraft as a result of the disruptions, and apologized to affected passengers.<ref>{{Cite news|title=Senators confront CebuPac with 3,000 flyer complaints |first=Marlon |last=Ramos |first2=Tyrone Jasper C. |last2=Piad |work=Philippine Daily Inquirer |url=https://newsinfo.inquirer.net/1791575/senators-confront-cebupac-with-3000-flyer-complaints |date=2023-06-22 |access-date=2024-09-19}}</ref> [[Rufus Rodriguez]], representative of [[Cagayan de Oro's 2nd congressional district]] also filed a resolution that would suspend Cebu Pacific's franchise.<ref name="unsatisfactory">{{Cite news|title=Lawmaker seeks suspension of Cebu Pacific's franchise over flight woes |url=https://www.philstar.com/headlines/2023/06/26/2276726/lawmaker-seeks-suspension-cebu-pacifics-franchise-over-flight-woes |first=Rosette |last=Adel |work=Philstar |date=2023-06-26 |access-date=2023-06-27}}</ref>

==Accidents and incidents==
*February 2, 1998: [[Cebu Pacific Flight 387]], a [[McDonnell Douglas DC-9-30]] registered as RP-C1507 flying from [[Manila]] to [[Cagayan de Oro]] crashed on the slopes of [[Mount Sumagaya]] in [[Misamis Oriental]], killing all 104 people on board during its approach to [[Lumbia Airport]].<ref>{{Cite web |title=Accident Description |url=http://aviation-safety.net/database/record.php?id=19980202-0 |access-date=9 September 2016 |website=[[Aviation Safety Network]] |language=en}}</ref>
*July 18, 2010: Cebu Pacific Flight 509, an [[ATR 72-500]] registered as RP-C7254 bounced while landing at Manila after a flight from [[Tuguegarao Airport]]. The pilots performed a [[go-around]] and discovered that they could not retract the landing gear. The plane made a priority landing on runway 13. The aircraft (RP-C7254) was declared a [[hull loss]].<ref>{{Cite web |last=Ranter |first=Harro |title=ASN Aircraft Accident ATR 72-212A (ATR-72-500) RP-C7254 Manila-Ninoy Aquino International Airport (MNL) |url=https://aviation-safety.net/database/record.php?id=20100728-4 |access-date=2019-03-23 |website=aviation-safety.net |language=en}}</ref>
*June 2, 2013: Cebu Pacific Flight 971, an [[Airbus A320-200]] registered as RP-C3266 and carrying 165 passengers inbound from Manila, ran off the runway at [[Francisco Bangoy International Airport]] and investigators have found the cause was likely human error. There were no fatalities, however, the plane was heavily damaged.<ref>{{Cite news |last=Manlupig |first=Karlos |date=2013-06-02 |title=Cebu Pacific Plane Overshoots Davao Airport Runway; Passengers Unhurt |language=en |work=Inquirer.net |url=https://newsinfo.inquirer.net/419211/cebu-pacific-plane-overshoots-davao-airport-runway-passengers-unhurt |access-date=2021-04-02}}</ref> The airline received criticism for its handling of the incident; passengers waited inside the plane for twenty-seven minutes before being evacuated.<ref>{{Cite news|title=Cebu Pacific Issues Apology, Passengers Unsatisfied |first=Darryl |last=Wilson |url=http://www.philippineflightnetwork.com/2013/06/cebu-pacific-issues-apology-passengers.html |work=Philippine Flight Network |access-date=19 September 2024}}</ref> In 2014, the plane returned to service after six months of repairs and maintenance checks.
*August 4, 2017: Cebu Pacific Flight 570, an [[Airbus A330-300]] registered as RP-C3341, due to a nose gear fault, went off the runway stopping on soft ground while taxiing for departure at [[Mactan–Cebu International Airport]]. There were no injuries, however, the aircraft incurred minor damage. The runway was closed until the aircraft was moved back on to a paved surface. It was rated as an Incident by CAAP and is under investigation.<ref>{{Cite web |date= September 7, 2017 |title=Cebu Pacific Airbus A330-300 at Cebu City on Aug 4th 2017, Runway Excursion During Backtrack |url=https://www.aeroinside.com/item/10031/cebu-pacific-a333-at-cebu-city-on-aug-4th-2017-runway-excursion-during-backtrack |website=AeroInside |language=en}}</ref>
*October 13, 2017: Cebu Pacific Flight 461, an [[Airbus A320-200]] registered as RP-C3237 veered to the side of the runway at [[Iloilo International Airport]]. No injuries were reported.<ref>{{Cite news |title=Cebu Pacific plane overshoots Iloilo airport runway |language=en |work=GMA News |url=http://www.gmanetwork.com/news/news/regions/629490/cebu-pacific-plane-overshoots-iloilo-airport-runway/story/ |access-date=November 20, 2018}}</ref>
*April 23, 2018: Cebu Pacific Flight 849, an [[Airbus A320-200]] registered as RP-C4105 flew from Manila to Zamboanga with 172 people on board, safely landed on [[Zamboanga International Airport]]'s runway and was about to turn around at the turning pad at the end of the runway when the flight crew stopped the maneuver due to a nose gear steering fault. The entire airport was closed for about three hours until the aircraft could be moved to the apron.<ref>{{Cite web |date=April 24, 2018 |title=Cebu Pacific Airbus A-320 at Zamboanga on Apr 23rd 2018, Nose Gear Steering Fault After Landing |url=https://www.aeroinside.com/item/11357/cebu-pacific-a320-at-zamboanga-on-apr-23rd-2018-nose-gear-steering-fault-after-landing |access-date=November 29, 2018 |website=AeroInside |language=en}}</ref>

== See also ==
* [[List of airlines of the Philippines]]
* [[List of airports in the Philippines]]
* [[List of companies of the Philippines]]
* [[List of low-cost airlines]]
* [[Transportation in the Philippines]]

==References==
{{reflist}}

== External links ==
{{Commons category-inline|Cebu Pacific}}
*[https://www.cebupacificair.com Official website]
*[https://www.cebgetaways.com Official holidays website] {{Webarchive|url=https://web.archive.org/web/20201123161749/https://www.cebgetaways.com/ |date=November 23, 2020 }}

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