View source for Chesdale

{{Short description|New Zealand brand of processed cheese}}
'''Chesdale''' is a [[New Zealand]] brand of processed cheese. It is well known for its animated television advertising, with a jingle sung by two cartoon characters, Ches and Dale, wearing [[gumboots]] and black singlets. 

Chesdale is produced by [[Fonterra]] and distributed widely in New Zealand [[supermarkets]]. The brand has been distributed internationally with varieties such as Chocolate Cheese being produced from 2005 for the Asian market, where Chesdale is worth $25 million [[per annum]].<ref>{{cite web|url=http://www.nzherald.co.nz/taiwan/news/article.cfm?l_id=101&objectid=10360527|title=Fonterra takes big bite of Asian cheese market|work=The New Zealand Herald|accessdate=26 May 2015}}</ref><ref>{{cite web|url=http://www.fonterra.com/wps/wcm/connect/fonterracom/fonterra.com/our+business/innovation+and+technology/products/chesdale+chocolate+cheese+slices|title=Fonterra - An error occurred finding your page.|work=fonterra.com|accessdate=26 May 2015|archive-url=https://web.archive.org/web/20120510005006/http://www.fonterra.com/wps/wcm/connect/fonterracom/fonterra.com/our+business/innovation+and+technology/products/chesdale+chocolate+cheese+slices|archive-date=10 May 2012|url-status=dead}}</ref>

== Television advertisement==

The advertisement was created by art director Don Couldrey and copywriter Robert Merlyn Jenkins in 1969. It is considered an example of [[Kiwiana]], and has been semi-seriously proffered as an icon of New Zealand culture.<ref name="ZERO360">''[http://www.christchurchartgallery.org.nz/icomceca2000/papers/Jonathan_Mane-Wheoki.pdf From Zero to 360 degrees: Cultural Ownership in a Post-European Age] {{webarchive |url=https://web.archive.org/web/20081018113815/http://www.christchurchartgallery.org.nz/icomceca2000/papers/Jonathan_Mane-Wheoki.pdf |date=October 18, 2008 }}'' - Mane-Wheoki, Jonathan; [[University of Canterbury]], [[International Council of Museums]], Council for Education and Cultural Action Conference, New Zealand, via the [[Christchurch Art Gallery]] website. Accessed 2009-10-27.</ref><ref>Parliamentary Library archives have the transcript of a speech [[Mike Moore (New Zealand politician)|Mike Moore]] while he was Minister of Overseas Trade and Marketing, entitled 'Towards a New Zealand Identity' and delivered at the opening of Air Force Recording Studio, Auckland, August 1988; in which he said "I am reminded of a New Zealand Minister and a group of [[New Zealand Dairy Board]] delegates at a function in Ireland, after which the Irish sang their songs. When New Zealand's turn came, they looked embarrassed, sang a disjointed and inaccurate '[[Pokarekare Ana]]', and then, inspired by a creative Dairy Board member, got up and sang the jingle 'We are the boys from down on the farm, we really know our cheese.'" - cited at [http://folksong.org.nz/chesdale/ Chesdale Cheese] on folksong.org.nz website, viewed 2013-08-27</ref>

==References==
{{Reflist}}

==External links==
*[http://goodmanfielder.com/portfolio/chesdale/ Chesdale official site] {{Webarchive|url=https://web.archive.org/web/20170213000937/http://goodmanfielder.com/portfolio/chesdale/ |date=2017-02-13 }}

{{Portalbar|Food|New Zealand}}
{{Processed cheese}}
{{New Zealand cheeses}}

[[Category:New Zealand cheeses]]
[[Category:Processed cheese]]