View source for Collingwood Football Club

{{Short description|Australian rules football club}}
{{Redirect|Collingwood Magpies|the club's former netball team of the same name|Collingwood Magpies (netball)}}
{{Use dmy dates|date=June 2021}}
{{Use Australian English|date=July 2011}}
{{Infobox australian football club
|color1 = black
|color2 = white
|color3 = solid white
| clubname  = Collingwood Football Club
| image     = [[File:Collingwood Football Club Logo (2017–present).svg|149px]]
| fullname  = Collingwood Football Club Limited<ref>{{cite web|url=https://abr.business.gov.au/ABN/View?abn=89006211196|title=Current details for ABN 89 006 211 196|website=ABN Lookup|date=November 2014 |publisher=Australian Business Register|access-date=4 August 2020}}</ref>
| nicknames = ''Magpies'', ''Pies'', ''Woods'', ''Woodsmen''<ref>{{cite web|url=https://www.collingwoodfc.com.au/news/761396/woodsman-to-retire |title=Woodsman to retire |publisher=Collingwoodfc.com.au |date= September 2011|accessdate=2022-08-03}}</ref>
| motto     = ''Floreat Pica''<ref>{{cite web|url=http://www.collingwoodfc.com.au/news/2013-10-03/rt-rush-trophy-the-runner-up|title=R.T. Rush Trophy – the runner up – collingwoodfc.com.au|access-date=9 January 2014|archive-url=https://web.archive.org/web/20140109044417/http://www.collingwoodfc.com.au/news/2013-10-03/rt-rush-trophy-the-runner-up|archive-date=9 January 2014 }}</ref>{{efn|"May The Magpie Prosper" or "May The Magpie Flourish" is the club motto, suggested by former Collingwood player, [[Bob Rush (Australian footballer)|Bob Rush]].<ref>{{cite web |url=https://forever.collingwoodfc.com.au/floreat-pica/ |title=Floreat Pica |website=forever.collingwoodfc.com.au |access-date=18 April 2021}}</ref>}} <br/>(May The Magpie Flourish)
| season    = [[2025 Collingwood Football Club season|<span style="color:white">2025</span>]]
| afterfinals  = 3rd
| home&away  = 4th
| pre-season = 
| topgoalkicker  = [[Jamie Elliott (footballer, born 1992)|Jamie Elliott]] (60 goals)
| bestandfairest = [[Darcy Cameron]]
| bestandfairestname = Copeland Trophy
| founded   = {{Start date and age|1892|02|12|df=y}}
| colours   =  Black, white<br/>{{color box|Black|border=silver}} {{color box|White|border=silver}} 
| president  = [[Barry Carp]]
| ceo       = [[Craig Kelly (footballer)|Craig Kelly]]
| league     = '''[[Australian Football League|AFL]]:''' Senior men<br />'''[[AFL Women's|AFLW]]:''' Senior women<br />'''[[Victorian Football League|VFL]]:''' Reserves men<br />'''[[VFL Women's|VFLW]]:''' Reserves women
| coach     =  '''AFL:''' [[Craig McRae]] <br />'''AFLW:''' [[Sam Wright (Australian footballer)|Sam Wright]]<br />'''VFL:''' [[Matthew Lokan]]<br />'''VFLW:''' Tom Cashin
| captain   = '''AFL:''' [[Darcy Moore]]  <br />'''AFLW:''' [[Ruby Schleicher]]<br />'''VFL:''' [[Sam Glover (footballer, born 1996)|Sam Glover]]<br />'''VFLW:''' [[Caitlin Bunker]]
| premierships = '''Seniors''' <br /> '''VFL/AFL''' (16) {{hlist|[[1902 VFL Grand Final|1902]]|[[1903 VFL Grand Final|1903]]|[[1910 VFL Grand Final|1910]]|[[1917 VFL Grand Final|1917]]|[[1919 VFL Grand Final|1919]]|[[1927 VFL Grand Final|1927]]|[[1928 VFL Grand Final|1928]]|[[1929 VFL Grand Final|1929]]|[[1930 VFL Grand Final|1930]]|[[1935 VFL Grand Final|1935]]|[[1936 VFL Grand Final|1936]]|[[1953 VFL Grand Final|1953]]|[[1958 VFL Grand Final|1958]]|[[1990 AFL Grand Final|1990]]|[[2010 AFL Grand Final|2010]]|[[2023 AFL Grand Final|2023]]}}'''VFA/VFL''' (1){{hlist|[[1896 VFA season|1896]]}}'''Reserves'''<br />'''VFL/AFL Reserves''' (7){{hlist|[[List of VFL/AFL reserves premiers|1919]]|[[List of VFL/AFL reserves premiers|1920]]|[[List of VFL/AFL reserves premiers|1922]]|[[List of VFL/AFL reserves premiers|1925]]|[[List of VFL/AFL reserves premiers|1940]]|[[List of VFL/AFL reserves premiers|1965]]| [[List of VFL/AFL reserves premiers|1976]]}}'''VFLW''' (1){{hlist|[[List of VFL Women's premiers|2019]]}}
| ground = '''AFL:''' [[Melbourne Cricket Ground]] (100,024)<br />'''AFLW/VFLW:''' [[Victoria Park, Melbourne|Victoria Park]] (10,000)<br />'''VFL:''' [[Victoria Park, Melbourne|Victoria Park]] & [[Olympic Park Oval|Olympic Park]] (3,500) 
| capacity  = 
| formerground = [[Victoria Park, Melbourne|Victoria Park]]
| span      = 1892–1999 
| trainingground = [[Melbourne Sports and Entertainment Centre|KGM Centre]] (indoor) [[Olympic Park Oval]] (outdoor)
| url       = [http://www.collingwoodfc.com.au/ collingwoodfc.com.au]
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| current         = 2025 Collingwood Football Club season
}}

The '''Collingwood Football Club''', nicknamed the '''Magpies''' or colloquially the '''Pies''', is a professional [[Australian rules football]] club based in [[Melbourne]] that competes in the [[Australian Football League]] (AFL), the sport's elite competition. Founded in 1892 in the Melbourne suburb of [[Collingwood, Victoria|Collingwood]], the club played in the [[Victorian Football League|Victorian Football Association]] (VFA) before joining seven other teams in 1896 to form the breakaway [[Australian Football League#VFL era (1897–1989)|Victorian Football League]] (VFL), known today as the Australian Football League (AFL). Originally based at [[Victoria Park, Melbourne|Victoria Park]], Collingwood now plays home games at the [[Melbourne Cricket Ground]] and has its headquarters and training facilities at [[Olympic Park Oval]] and the [[Melbourne Sports and Entertainment Centre|AIA Centre]].

Collingwood has played in a record 45 [[AFL Grand Final|VFL/AFL Grand Finals]] (including rematches), winning 16 [[List of VFL/AFL premiers|premierships]] (tied with {{AFL Car}} and {{AFL Ess}}), drawing two (a record) and losing 27 (also a record). Regarded as one of Australia's most popular sports teams, Collingwood, as of 2013, attracted the highest attendance figures and television ratings of any professional football club in the nation, across all codes.<ref>Windley, Matt (15 May 2013). [http://www.heraldsun.com.au/sport/afl/collingwood-brisbane-broncos-top-rankings-as-australias-most-popular-football-club/story-fni5f6hd-1226643288139 "Collingwood, Brisbane Broncos top rankings as Australia's most popular football clubs"] {{Webarchive|url=https://web.archive.org/web/20130516113514/http://www.heraldsun.com.au/sport/afl/collingwood-brisbane-broncos-top-rankings-as-australias-most-popular-football-club/story-fni5f6hd-1226643288139 |date=16 May 2013}}, ''The Herald Sun''.</ref> In 2023, it topped the AFL membership ladder with 106,470 members.<ref name="5Sep23Membership"/>
 
The club's song, "[[#Song|Good Old Collingwood Forever]]", dates back to 1906, making it the oldest team song currently used in the AFL. Its home [[guernsey (Australian rules football)|guernsey]] consists of black and white stripes, based on the colours of the [[Australian magpie]]. Historically, the club's biggest rivals have been neighbouring clubs Carlton and [[Richmond Football Club|Richmond]]. Collingwood has also enjoyed a healthy [[Anzac Day match|Anzac Day rivalry]] with Essendon since 1995.

Collingwood fields a [[#Reserves team|reserves team]] in the Victorian Football League (formerly the VFA) and [[#Women's teams|women's teams]] in the [[AFL Women's]] and [[VFL Women's]] competitions. It also owned and operated [[Collingwood Magpies (netball)|a netball team]] in the [[Suncorp Super Netball|National Netball League]] from 2017 to 2023.

==History==
{{Recentism|date=August 2021}}
{{Main|History of the Collingwood Football Club}}
[[File:Performance Chart AFL COL.svg|thumb|Chart of yearly ladder positions for Collingwood in [[Australian Football League|VFL/AFL]]]]

===Formation and early years===
[[File:Collingwood fc team 1896.jpg|thumb|left|The Collingwood team that won the VFA premiership in 1896]]
The Collingwood Football Club was established on 12 February 1892.<ref>[http://www.afl.com.au/news/blogarticle/tabid/8123/newsid/89468/default.aspx afl.com.au]{{dead link|date=September 2021|bot=medic}}{{cbignore|bot=medic}}</ref><ref>{{cite web |url=http://www.collingwoodfc.com.au/newsfeatures/news/newsarticle/tabid/5586/newsid/81675/default.aspx |title=The club's first secretary honoured – Official AFL Website of the Collingwood Football Club |access-date=29 June 2012 |url-status=dead |archive-url=https://web.archive.org/web/20091007020548/http://www.collingwoodfc.com.au/newsfeatures/news/newsarticle/tabid/5586/newsid/81675/default.aspx |archive-date=7 October 2009 }}</ref><ref>A Century of the Best, Michael Roberts p.viii pub:1991</ref>

Collingwood played its first game in the [[Victorian Football Association]] (VFA) against [[Carlton Football Club|Carlton]] on 7 May 1892.<ref>A Century of the Best, Michael Roberts p.x pub:1991</ref> The club won the VFA Premiership in 1896.

In 1897, Collingwood, along with fellow VFA clubs [[Fitzroy Football Club|Fitzroy]], [[Melbourne Football Club|Melbourne]], [[St Kilda Football Club|St Kilda]], Carlton, [[Essendon Football Club|Essendon]], [[Sydney Swans|South Melbourne]] and [[Geelong Football Club|Geelong]] split from the VFA and formed the [[Victorian Football League (1897–1989)|Victorian Football League]] (VFL).

Collingwood won its first [[List of Australian Football League premiers|premiership]] in 1902, defeating Essendon by 33 points in the [[1902 VFL Grand Final]].

===1920s and 1930s: Four consecutive premierships===
[[File:Jock Mchale.jpg|thumb|left|Jock McHale coached the club to four consecutive Grand Final victories]]
Collingwood was the most successful Victorian club of the 1920s and 1930s, appearing in 13 out of a possible 20 Grand Finals during the period.<ref>{{cite web |title=Premiership Teams – East Perth FC |url=https://www.eastperthfc.com.au/history/premiership-teams |access-date=20 September 2020 |website=East Perth Football Club |language=en-US}}</ref> Collingwood were premiers six times during this time, including four consecutive premierships between 1927 and 1930, a VFL record, and two consecutive premierships in 1935 and 1936. The club's coach during this period was [[Jock McHale]], who served as coach from 1912 to 1949. Collingwood also had three [[Brownlow Medal]]lists during the period, with [[Syd Coventry]] winning in 1927, [[Albert Collier]] in 1929 and [[Harry Collier]] in 1930. The club's ruthlessly successful period later earned the club the nickname "The Machine". American journalist and author Sam Walker included the Machine team in his book ''The Captain Class'', which listed some the author's greatest teams in the history of world sport.<ref name=Hello12>{{cite web|url=https://forever.collingwoodfc.com.au/machine-named-among-worlds-best-ever-sporting-teams/|title=Machine named among world's best ever sporting teams|work=forever.collingwoodfc.com.au}}</ref>

The Collingwood team of 1927–30 not only achieved four straight premierships, but did so with a winning percentage of around 86% across the four seasons, and an average winning margin of about five goals. In 1929 they also became the only team in history to go through a home-and-away season undefeated.<ref name=Hello12/> Collingwood remains the only club in the history of the VFL/AFL to have [[List of VFL/AFL premiers|been declared premiers]] on four successive occasions.

=== 1950s: Two premierships ===

In the 1950s, the [[Melbourne Football Club]] enjoyed an era of unprecedented success, winning five premierships in six years (the last coming in 1960, and having been runner up in 1954). Collingwood lost two Grand Finals to Melbourne in this decade, but bounced back to win premierships in 1953 and 1958. Collingwood's 1958 premiership is much cherished by the club as it prevented Melbourne from equalling Collingwood's record four premierships in a row.

The 1958 premiership was however to be Collingwood's last for 32 years, as the club was to suffer a string of Grand Final defeats in coming decades.

===1959–89: "Colliwobbles"===
{{main|Colliwobbles}}

A string of eight Grand Final losses, often by narrow margins, between 1960 and 1981 gave rise to a perception that the club was prone to "choking", a phenomenon wittily dubbed "Colliwobbles".<ref>[http://www.heraldsun.com.au/opinion/lets-banish-memories-of-colliwobbles-forever/story-e6frfhqf-1225929137935 Let's banish memories of Colliwobbles forever] The Herald Sun, 24 September 2010</ref><ref>[https://www.theage.com.au/sport/putting-a-price-on-colliwobbles-20100811-11zpj.html Putting a price on Colliwobbles] The Melbourne Age, 12 August 2010</ref><ref>[https://www.theage.com.au/afl/afl-news/its-still-neck-and-neck-after-44-years-20100925-15rpk.html?rand=1285423503336?autostart=1 It's still neck and neck after 44 years] The Melbourne Age, 25 September 2010</ref> Whether this perception is accurate remains a subject of debate;<ref name=footyalmanac>[https://footyalmanac.com.au/?p=14663 Colliwobbles: fact or fantasy?] ''Footy Almanac''</ref> having won two, drawn one and lost four of its last seven 
Grand Finals. [[Lou Richards]] ceremoniously buried the Colliwobbles at [[Victoria Park, Melbourne|Victoria Park]] after the club's 1990 premiership.<ref>{{cite news| url=https://www.theage.com.au/sport/hunt-a-churchie-goer-at-best-20100531-wrc7.html | location=Melbourne | work=The Age | title=Hunt a 'Churchie' goer at best}}</ref><ref>{{cite news| url=https://www.theage.com.au/sport/pies-ashes-now-in-tigerland-20091215-kuhu.html | location=Melbourne | work=The Age | title=Pies' ashes now in Tigerland}}</ref>

===1990–99: Long-awaited premiership and struggles===
{{See also|1990 AFL Grand Final}}
[[File:Nathan Buckley 2017.jpg|thumb|Nathan Buckley captained Collingwood between 1999 and 2007, and served as the club's senior coach from 2012 to 2021]]
The [[1990 AFL Grand Final|1990 premiership team]], coached by [[Leigh Matthews]] and captained by [[Tony Shaw (Australian rules footballer)|Tony Shaw]], had a one-sided grand final win against [[Essendon Football Club|Essendon]], the Magpies recording a 48-point victory and ending a 32-year premiership drought which included eight [[AFL Grand Final|grand final]] losses and one draw. The sight of club great [[Darren Millane]], who died in a car-crash one year later, holding the ball aloft in triumph at the final siren is one of the indelible images of the match.<ref>{{cite web|url=https://www.collingwoodfc.com.au/news/2015-07-29/1990-premiership-exhibition|title=Re-live the triumph – 1990 Premiership exhibition|work=Collingwood Football Club|date=29 July 2015}}</ref>

After the drought-breaking premiership, the club lapsed into a state of decline for the remainder of the decade, culminating with the club's second [[wooden spoon]] in 1999. The Magpies returned to finals, though were quickly eliminated, in the [[1992 AFL season|1992 season]] against [[St Kilda Football Club|St Kilda]] and in the [[1994 AFL season]] against [[West Coast Eagles|West Coast]]. Matthews left as head coach at the end of the [[1995 AFL season|1995 season]] and was replaced at the start of the following year by 1990 premiership captain Tony Shaw, who had only retired from football 18 months earlier. Mid-table finishes under Shaw were achieved for the next two seasons, before poor results in 1998 and 1999 saw Shaw announce his resignation.

===2000–11: The Malthouse era===
Media personality, sports journalist and administrator [[Eddie McGuire]] was elected [[List of Collingwood Football Club presidents|President]] in October 1998. He oversaw the installation of new head coach [[Michael Malthouse]] in October 1999, whose appointment proved to be a masterstroke in reviving the club on-field. Under Malthouse, the acquisition and emergence of players such as [[Paul Licuria]], [[Alan Didak]], [[Anthony Rocca]] and [[Nathan Buckley]] resulted in Collingwood quickly moving up the ladder in the [[2000 AFL season]] and in the [[2001 AFL season]], only narrowly missing the finals in the latter year. Collingwood met reigning premiers [[Brisbane Lions|Brisbane]] in the [[2002 AFL Grand Final|2002 Grand Final]] and were regarded as massive underdogs, eventually falling just 9 points short of an improbable premiership. Buckley, the captain, became just the third player to win the [[Norm Smith Medal]] as best afield in the Grand Final despite being a member of the losing side. Despite a very successful home-and-away next season, they were again defeated by the Lions in the [[2003 AFL Grand Final|2003 Grand Final]], this time in thoroughly convincingly fashion.

Following those Grand Final losses, Collingwood struggled for the next two years, finishing 13th in 2004 and second-last in 2005; the latter meant Collingwood was eligible for a priority pick which the club used to recruit [[Dale Thomas (footballer)|Dale Thomas]]. Collingwood made a return to the finals in 2006, finishing fifth, but were defeated by the [[Western Bulldogs]] by 41 points in its elimination final. A loss to {{AFL Ess}} (who were on the bottom of the ladder at the time) late in the season ultimately cost them the double chance.<ref>{{cite web|url=http://www.collingwoodfc.com.au/news/2012-08-30/beyond-2000-essendon|title=Beyond 2000 – Essendon|publisher=Collingwood FC|first=Luke|last=Mason|date=30 August 2012|access-date=10 June 2017|archive-url=https://web.archive.org/web/20180524151821/http://www.collingwoodfc.com.au/news/2012-08-30/beyond-2000-essendon|archive-date=24 May 2018|url-status=dead}}</ref><ref>{{cite web|url=https://www.abc.net.au/news/2006-08-11/bombers-shock-magpies/1237690|title=Bombers shock Magpies|publisher=ABC News ([[Australian Broadcasting Corporation]])|date=11 August 2006|access-date=10 June 2017}}</ref> The 2007 season saw them finish sixth on the ladder at season's conclusion, and in the finals they knocked out the grand finalists of the past two years, [[Sydney Swans|Sydney]], in the elimination final and then [[West Coast Eagles|West Coast]] in overtime at [[Subiaco Oval]] in the semi-final. Having earned a preliminary final against {{AFL Gee}}, Collingwood lost to the eventual premiers, by five points in one of the most memorable preliminary finals in over a decade. Nathan Buckley would announce his retirement at season's end after playing just five games in 2007 due to injury.

Collingwood finished eighth in the [[2008 AFL season]] and were assigned an away final against {{AFL Ade}} at [[AAMI Stadium]]. After at one point trailing in the match, Collingwood went on to end Adelaide's season and earn a semi-final meeting against {{AFL StK}}. Having defeated the Saints in both their regular season meetings, Collingwood lost convincingly, ending their 2008 season. The [[2009 AFL season|2009 season]] saw Collingwood finish inside the top-four for the first time since 2003, but in the qualifying final were beaten by minor premiers St Kilda convincingly. Having won a second chance, Collingwood struggled against Adelaide for the second year in a row before John Anthony kicked the match-winning goal with a minute left to send them into another preliminary final meeting with Geelong. But the season ended abruptly for the Magpies, with a 73-point loss to Geelong.

In 2010, Collingwood finished as minor premiers, and after wins in the qualifying and preliminary finals, reached the first [[2010 AFL Grand Final|Grand Final]] against St Kilda. The match finished as a draw, forcing the first [[grand final replay]] in 33 years. Collingwood won the replay by 56 points. Key defensive player [[Nick Maxwell]] captained the club to victory and midfielder [[Scott Pendlebury]] (who had already won his first of eventually three [[Anzac Day match|Anzac medals]] earlier in the year) was awarded the Norm Smith Medal. The club won a second consecutive minor premiership in 2011, and qualified for the [[2011 AFL Grand Final|Grand Final]] after a three-point victory against Hawthorn in the preliminary final. However, Collingwood was then beaten by Geelong by 38 points in the decider, after trailing by seven points at three-quarter time. Following the Grand Final loss, which also marked the end of the club's 2011 AFL season, Malthouse left Collingwood after deciding not to stay on as "director of coaching".<ref>{{cite news|url=https://www.abc.net.au/news/2011-10-01/malthouse-to-part-ways-with-pies/3205206 |title=Malthouse parts ways with Pies |access-date=22 September 2018 |website=ABC News |agency=Australian Associated Press}}</ref> Star midfielder [[Dane Swan]] won the [[2011 Brownlow Medal]] with a then-record 34 votes. Malthouse would leave having coached the club to eight finals series and four grand finals in 12 years.

===2012–2021: Coach Nathan Buckley===
Nathan Buckley, regarded as one of Collingwood's greatest players, was appointed assistant coach under Malthouse for the 2010 and 2011 seasons, before assuming the head coaching position at the start of the [[2012 AFL season|2012 season]].<ref>[http://www.afl.com.au/news/newsarticle/tabid/208/newsid/81524/default.aspx Pies' double act] {{webarchive|url=https://web.archive.org/web/20091016043445/http://www.afl.com.au/news/newsarticle/tabid/208/newsid/81524/default.aspx |date=16 October 2009 }}. Afl.com.au (28 July 2009). Retrieved on 7 September 2012.</ref> Malthouse, who had been contracted to take on a "head of coaching" role, elected to leave the club rather than put Buckley in what he regarded as an awkward position.<ref>{{cite web|url=https://www.abc.net.au/news/2011-10-01/malthouse-to-part-ways-with-pies/3205206|title=Malthouse parts ways with Pies|work=ABC News|date=1 October 2011}}</ref> Under Buckley, Collingwood continued to be successful in the short term, qualifying inside the top-four in the 2012 season, before falling 26 points short in a preliminary final to eventual premiers the [[Sydney Swans]] at [[ANZ Stadium]]. The club qualified for finals once more in 2013, though were surprisingly eliminated in the first week by underdogs [[Port Adelaide Football Club|Port Adelaide]] at home. The result prompted the Magpies coaching staff to begin making radical changes to the club's playing list, which saw premiership players [[Heath Shaw]], [[Sharrod Wellingham]], [[Heritier Lumumba]] among others leave for other clubs or retire. Over the next four years, younger talent was drafted but the club's win–loss recorded continued to deteriorate. Collingwood failed to make finals from 2014 through to the end of the [[2017 AFL season|2017 season]], progressively sliding down the ladder each year. Buckley came under intense media pressure to resign or be sacked from his position, though club administrators elected to grant him a two-year extension to his contract in October 2017 after a broad-ranging internal review.<ref name=Buckleyarticle1>{{cite web|url=https://themongrelpunt.com/afl/2018/10/17/an-imperfect-perfection-the-transformation-of-nathan-buckley|title=An Imperfect Perfection – The Transformation of Nathan Buckley|work=The Mongrel Punt|date=1 June 2019}}{{Dead link|date=October 2019 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>

The emergence of new-generation players such as [[Taylor Adams]], [[Adam Treloar]] and [[Jordan De Goey]], alongside key talls [[Brodie Grundy]] and [[Mason Cox]] mixed well with veterans Pendlebury and [[Steele Sidebottom]]. Collingwood jumped from 13th in 2017 to 3rd in 2018, sensationally knocking out reigning premiers {{AFL Ric}} in the preliminary final before falling five points short after leading for most of the match against [[West Coast Eagles|West Coast]] in the [[2018 AFL Grand Final|2018 Grand Final]], the senior team's 27th defeat in a Grand Final. Buckley's growth as a coach was partially credited for the rapid improvement.<ref name=Buckleyarticle1/> In 2019, Collingwood had another strong season, finishing fourth on the ladder, but they were unable to return to the Grand Final after a shattering four-point defeat to {{AFL GWS}} in the first preliminary final.<ref name="betterlucknextyear">{{cite web |last1=McGowan |first1=Marc |title=Gargantuan: Depleted Giants shock Pies to reach first Grand Final |url=https://www.afl.com.au/match-centre/2019/26/coll-v-gws#/match-report |archive-url=https://web.archive.org/web/20190915074443/https://www.afl.com.au/match-centre/2019/26/coll-v-gws#/match-report |url-status=dead |archive-date=15 September 2019 |website=AFL.com.au |access-date=21 September 2019}}</ref> In 2020, Collingwood finished 8th at the end of the home-and-away season.

The club made significant on-field and administrative changes in the late 2010s. It was a foundation member of the inaugural [[AFL Women's]] competition in 2017 and in the same year established the [[Collingwood Magpies Netball]] team, a division of the club competing in the professional [[Suncorp Super Netball|National Netball League]]. Collingwood unveiled a new permanent logo at the end of the 2017 season, which was the club's 125th anniversary year.<ref>{{cite web|url=http://www.collingwoodfc.com.au/news/2017-10-04/a-new-logo-a-new-chapter|title=A new logo, a new chapter|work=Collingwood FC|date=4 October 2017}}</ref>

===="Do Better" report====
In 2020, the club commissioned an independent review into claims of racism at the club. In February 2021, the report was leaked to journalists and revealed that "while claims of racism have been made across the AFL, there is something distinct and egregious about Collingwood's history" and that "what is clear is that racism at the club has resulted in profound and enduring harm to First Nations and African players. The racism affected them, their communities, and set dangerous norms for the public."<ref>{{cite web|last=Gleeson|first=Michael|date=31 January 2021|title=Report finds 'systemic racism' at Collingwood|url=https://www.theage.com.au/sport/afl/report-finds-systemic-racism-at-collingwood-20210201-p56ybh.html|access-date=1 February 2021|website=The Age|language=en}}</ref> Collingwood President [[Eddie McGuire]] suggested that the report signalled "a historic and proud day" for the media and club which was working towards addressing racism and that it "was not a racist club".<ref>{{cite web|title='Not a racist club': McGuire fights back after leaked report|url=https://www.afl.com.au/news/544687/-not-a-racist-club-mcguire-fights-back-after-leaked-report|access-date=1 February 2021|website=www.afl.com.au|date=February 2021 }}</ref> Many criticised McGuire's response, including AFL CEO [[Gillon McLachlan]], [[Héritier Lumumba]], former Indigenous Collingwood player [[Tony Armstrong (Australian rules footballer)|Tony Armstrong]] and a Victorian Senator, among others.<ref>{{cite web|author1=Daniel Cherny|author2=Michael Gleeson |date=1 February 2021|title=Indigenous ex-Pie slams Collingwood's response, McGuire refuses to quit|url=https://www.theage.com.au/sport/afl/mcguire-collingwood-speak-on-report-into-racism-20210201-p56ygo.html|access-date=1 February 2021|website=The Age|language=en}}</ref><ref>{{cite web|date=2 February 2021|title=Lumumba has no faith in Collingwood changing under the 'current regime'|url=https://www.abc.net.au/news/2021-02-02/lumumba-has-no-faith-collingwood-changing-under-current-regime/13114386|access-date=4 February 2021|website=www.abc.net.au|language=en-AU}}</ref><ref>{{cite web|title='It was more sobering and confronting': Gill queries 'proud' McGuire|url=https://www.afl.com.au/news/545044/-it-was-more-sobering-and-confronting-gill-queries-proud-mcguire|access-date=4 February 2021|website=www.afl.com.au|date=2 February 2021 }}</ref><ref>{{cite web|last=Cassidy|first=Barrie|date=2 February 2021|title=Eddie still doesn't get it: Pies can't rebuild from a position of denial|url=https://www.watoday.com.au/sport/afl/eddie-still-doesn-t-get-it-pies-can-t-rebuild-from-a-position-of-denial-20210202-p56ytt.html|access-date=4 February 2021|website=WAtoday|language=en}}</ref> McGuire later apologised for the remarks.<ref>{{cite web|date=2 February 2021|title='I got it wrong': McGuire says he shouldn't have said he was 'proud' after Collingwood report revealed|url=https://www.abc.net.au/news/2021-02-02/collingwood-eddie-mcguire-wrong-to-say-proud-over-racism-report/13112374|access-date=4 February 2021|website=www.abc.net.au|language=en-AU}}</ref> On 4 February, 150 Collingwood players from the men's and women's teams penned an open letter apologising "to anyone who, through their association with our club, has been marginalised, hurt or discriminated against due to their race."<ref name="Niall">{{cite web|last=Niall|first=Jake|date=4 February 2021|title=Pies who penned open letter 'humiliated and shocked' by racism report|url=https://www.theage.com.au/sport/afl/collingwood-players-pen-open-letter-on-racism-20210204-p56znn.html|access-date=4 February 2021|website=The Age|language=en}}</ref> First-grade footballer [[Darcy Moore]] said that the players were "humiliated and shocked" by the report's findings.<ref name="Niall"/> McGuire stood down as [[President of the Collingwood Football Club]] on 9 February 2021, although he had initially wanted to see the year through for a seamless transition until being compelled to step down.<ref>{{cite web|url=https://www.afl.com.au/news/547599/eddie-mcguire-quits-effective-immediately|title='A lightning rod for vitriol': McGuire resigns, effective immediately|work=AFL.com.au|date=9 February 2021}}</ref><ref>{{cite web|title=The contenders to replace Eddie McGuire, who will stand down as Collingwood president at end of 2021 season|url=https://www.theaustralian.com.au/sport/afl/teams/collingwood/eddie-mcguire-to-stand-down-as-collingwood-president-at-end-of-2021-season/news-story/4b6daedd278c7905413a8f11f9c26cae}}</ref>

Buckley stepped down after Round 13 of the [[2021 AFL season]], and assistant coach [[Robert Harvey (footballer)|Robert Harvey]] took over as the caretaker coach until the end of the season.<ref>{{cite web|url=https://www.collingwoodfc.com.au/news/954805/buckley-to-step-down-after-478-games-as-player-and-coach|title=Buckley to step down after 478 games as player and coach|publisher=[[Telstra]]|website=Collingwood|date=9 June 2021|access-date=29 June 2021}}</ref> Harvey focused on developing youth and letting them play, with Collingwood winning 2 out of their 9 remaining games.<ref>{{cite web|url=https://www.foxsports.com.au/afl/teams/collingwood-magpies/afl-news-2021-robert-harvey-departs-collingwood-magpies-offseason-changes-assistant-coach/news-story/c13369e3e79363f2b4511a09be990898|title=Harvey's big challenge for Pies star as he reveals 'shockwaves' from Buckley exit|work=[[Fox Sports (Australia)|Fox Sports]]|first1=Tom|last1=Morris|first2=Ben|last2=Cotton|date=1 September 2021}}</ref>

===2022–present: Coach Craig McRae===
In September 2021, [[Craig McRae]] was appointed as head coach of the club for the [[2022 AFL season|2022 season]] and onwards.<ref>{{cite news|url=https://www.theguardian.com/sport/2021/sep/01/craig-mcrae-confirmed-as-collingwood-coach-as-harvey-departs-afl-club|title=Craig McRae confirmed as Collingwood coach as Harvey departs AFL club|newspaper=[[The Guardian]]|date=1 September 2021}}</ref> In his first season as Senior Coach, McRae led the club from a 17th place finish in the previous year, to 4th place on the ladder at the conclusion of the 2022 regular season, which included an 11 game winning streak and an AFL record of 11 separate wins by under 12 points.<ref>{{cite news|url=https://www.afl.com.au/news/829145/dont-ever-write-em-off-pies-smash-record-for-close-wins|title=Don't ever write 'em off! Pies smash record for close wins|work=[[Australian Football League|AFL]]|date=24 August 2022}}</ref> Collingwood would go on to lose two of their three Finals games in 2022 by a goal or less, losing to Geelong by 6 points in the Qualifying Final, and Sydney by 1 point in the Preliminary Final. McRae was awarded the Monjon Allan Jeans Senior Coach of the Year Award by the AFL Coaches Association for the 2022 season.<ref>{{Cite web |title=Craig McRae named AFLCA Coach of the Year |url=https://www.collingwoodfc.com.au/news/1225762/craig-mcrae-named-aflca-coach-of-the-year |access-date=2023-04-30 |website=collingwoodfc.com.au |date=20 September 2022 |language=en}}</ref>

The 2023 season marked a shift in the club's leadership, as long-time team captain [[Scott Pendlebury]] stepped down from the role he had held from 2014 to 2022. [[Darcy Moore]] was voted as the club's new captain for the 2023 season and beyond.<ref>{{Cite web |date=2023-02-01 |title=Collingwood names Darcy Moore as new skipper for 2023 |url=https://www.foxsports.com.au/afl/teams/collingwood-magpies/afl-2022-collingwood-magpies-announce-darcy-moore-as-captain-leadership-group-latest-news/news-story/ce2b17a3b12d6c99fd1d2b0f1cbcfcaa |access-date=2023-04-26 |website=Fox Sports |language=en}}</ref>

The Magpies entered the 2023 season with the aim to build upon their strong performance in the 2022 season. Key offseason additions included [[Tom Mitchell (Australian footballer)|Tom Mitchell]] (from Hawthorn), [[Bobby Hill (Australian footballer)|Bobby Hill]] (from GWS), and [[Billy Frampton]] (from Adelaide) through trades, and signing [[Daniel McStay|Dan McStay]] to the club as a free agent.<ref>{{Cite web |title=What to expect from Collingwood's quartet of recruits in 2023 |url=https://www.sen.com.au/news/2023/02/05/what-to-expect-from-collingwoods-quartet-of-recruits-in-2023 |access-date=2023-10-01 |website=www.sen.com.au |language=en}}</ref> Collingwood had a successful second season under Craig McRae, securing a total of 18 wins and 5 losses, and ultimately finishing first overall on the ladder. In the first Qualifying Final of the 2023 AFL Finals, Collingwood (9.6.60) defeated Melbourne (7.11.53) by 7 points. In the preliminary final, Collingwood (8.10.58) defeated the Giants (8.9.57) by 1 point, to secure a spot in the [[2023 AFL Grand Final]]. In a closely contested match, Collingwood (12.18.90) defeated Brisbane (13.8.86) by 4 points to win the 2023 AFL Premiership, equalling the league-record of 16 VFL/AFL premierships for the club.<ref>{{Cite web |date=2023-09-30 |title=Sweet 16: Magpies outlast Lions in thrilling Grand Final |url=https://www.afl.com.au/news/1045017/match-report-2023-toyota-afl-grand-final-collingwood-magpies-v-brisbane-lions |access-date=2023-10-01 |website=afl.com.au |language=en}}</ref>

The 2024 season would prove to be a disappointment for the reigning premiers. Collingwood started the year poorly, losing the first three matches of their flag defence before recovering strongly to lose just once in the following eleven games. Despite this, the Magpies finished the season in indifferent fashion, winning just four of their last nine matches. 
They ultimately finished ninth with a record of 12 wins, nine losses and two draws, with percentage separating them from eighth-placed arch-rival Carlton. In doing so, Collingwood became the third reigning premier in four years (after Richmond in 2021 and Geelong in 2023) to miss the finals.

==Club symbols and identity==
===Guernsey===
Throughout the club's history, Collingwood has worn a [[guernsey (Australian rules football)|guernsey]] of black and white vertical stripes. The all white jumper, with the three black vertical stripes is the iconic strip that the club is most associated with.  The current incarnation of the guernsey is mostly black, with white stripes on the front and lower half of the back, and white numbers. The main clash guernsey is the reverse of this: mostly white, with black stripes and black numbers, worn in away matches against clubs with a predominantly dark guernsey such as [[Fremantle Football Club|Fremantle]] and [[Port Adelaide Football Club|Port Adelaide]]. A secondary clash guernsey was introduced in 2011 and is used only in matches against [[North Melbourne Football Club|North Melbourne]] due to similarity between the two uniforms. The alternate uniform is black with only two white stripes on each side instead of three.

Traditionally, Collingwood has worn a white guernsey with black stripes. The club switched to the black guernsey with white stripes in 2001.<ref>{{cite web|url=http://www.footyjumpers.net|title=Collingwood Home Jumpers|access-date=12 November 2011|first=David|last=Eastman|archive-url=https://web.archive.org/web/20130716095630/http://www.footyjumpers.net/|archive-date=16 July 2013|url-status=dead}}</ref>

[[Nike, Inc.|Nike]] is the current manufacturer of the Magpies' apparel.<ref name="Nike">{{cite web|url=https://www.collingwoodfc.com.au/news/847053/collingwood-expands-partnership-with-nike|title=Collingwood expands partnership with Nike|publisher=Collingwood Football Club|date=8 January 2021|access-date=9 January 2021}}</ref>

Collingwoods cultural reach and impact is far reaching as evidence by memberships, crowds, broadcast ratings and more recently, the emergence of influential digital media, such as the Pie Hard podcast.

===Song===
[[File:Tom Nelson 1906.jpg|thumb|upright|Collingwood player [[Tom Nelson (Australian footballer)|Tom Nelson]] wrote the lyrics to "Good Old Collingwood Forever"  in 1906.]]
"Good Old Collingwood Forever" is the [[List of AFL Team Songs|team song]] of the Collingwood Football Club. The lyrics were written by player [[Tom Nelson (Australian footballer)|Tom Nelson]] during Collingwood's 1906 tour of Tasmania, making it the oldest of the team songs currently used in the AFL. It is sung to the tune of "[[Goodbye, Dolly Gray]]", originally a song written in connection with the [[Spanish–American War]], then a popular [[Boer War]] and First World War anthem. It is the only AFL team song to reference the barracker, an [[Glossary of Australian rules football|Australian rules football term]] for fan.<ref>McFarlane, Glenn (15 August 2014). [https://www.heraldsun.com.au/sport/afl/expert-opinion/glenn-mcfarlane/glenns-18-special-edition-we-give-you-the-definitive-ranking-of-the-afl-club-songs/news-story/4e67021bc1849696bbff4674e00b5fb0 "Glenn's 18 Special Edition: we give you the definitive ranking of the AFL club songs"] {{Webarchive|url=https://web.archive.org/web/20190923235450/https://www.heraldsun.com.au/sport/afl/expert-opinion/glenn-mcfarlane/glenns-18-special-edition-we-give-you-the-definitive-ranking-of-the-afl-club-songs/news-story/4e67021bc1849696bbff4674e00b5fb0 |date=23 September 2019 }}, ''Herald Sun''. Retrieved 27 September 2018.</ref>

The current version of the song played at the ground during game day was recorded in 1972 by the Fable Singers.<ref>[https://www.theage.com.au/afl/afl-news/afl-tunes-to-remember-20100723-10nyh.html AFL Tunes to Remember] – ''The Age'', 23 July 2010.</ref> The lyrics are as follows:

: ''Good old Collingwood forever,''
: ''They know how to play the game.''
: ''Side by side, they stick together,''
: ''To uphold the Magpies name.''
: ''See, the barrackers are shouting,''
: ''As all barrackers should.''
: ''Oh, the premiership's a cakewalk,''
: ''For the good old Collingwood.''
In 1983, the line "Oh, the premiership's a cakewalk" was briefly changed to "there is just one team we favour" as it was felt to be embarrassing due to the long period the club had been without a premiership.<ref name=":1">{{Cite news |date=2023-09-30 |title=AFL grand final: Why do the Lions sing their song to the tune of the French national anthem? Was Collingwood named after a pub? |language=en-AU |work=[[ABC News (Australia)|ABC News]] |publisher=[[Australian Broadcasting Corporation]] |url=https://www.abc.net.au/news/2023-09-30/afl-grand-final-origins-of-brisbane-lions-theme-song/102920298 |url-status=live |access-date=2023-10-01 |archive-url=https://web.archive.org/web/20230930160443/https://www.abc.net.au/news/2023-09-30/afl-grand-final-origins-of-brisbane-lions-theme-song/102920298 |archive-date=30 September 2023}}</ref><ref name=":2">{{Cite web |title=The Collingwood club song |url=https://forever.collingwoodfc.com.au/the-song/ |url-status=live |archive-url=https://web.archive.org/web/20230524000139/https://forever.collingwoodfc.com.au/the-song/ |archive-date=24 May 2023 |access-date=2023-10-01 |website=Collingwood Forever |language=}}</ref> However, the change was unpopular and was quickly reverted.<ref name=":1" /><ref name=":2" />

===Rivalries===

Carlton is considered to be the club's most bitter arch-rival (for full details see [[Carlton–Collingwood AFL rivalry]]), with [[Richmond Football Club|Richmond]] close behind.<ref>{{cite news|url=https://www.smh.com.au/afl/afl-news/ramp-up-the-rivalry-20120828-24ywl.html |title=Ramp up the rivalry |date=29 August 2012 |first=Jake |last=Niall |work=The Sydney Morning Herald}}</ref>

Collingwood has also enjoyed a healthy Anzac Day rivalry with Essendon since 1995.

Collingwood's two opponents in the themed Rivalry Rounds staged to date have been Carlton (2005–2006, 2009) and Richmond (2007–2008).

==== Richmond ====
{{see also|Jack Dyer–Lou Richards Trophy}}

Arising from the fact that the two areas neighbour each other, Richmond and Collingwood were both highly successful in the late 1920s to the early 1930s; the clubs played against each other in five grand finals between 1919 and 1929 (Collingwood won in 1919, 1927, 1928 and 1929, while Richmond won in 1920). In the 1980 Grand Final, Richmond handed Collingwood an 81-point defeat, a record at the time, causing Collingwood to lose an 8th Grand Finals in a row.

Both clubs continue to draw large crowds to their meetings in each season, and the two were the subject of a 'recruiting war' throughout the 1970s and 1980s, with David Cloke, Geoff Raines, Brian Taylor, Wally Lovett, Phillip Walsh, Steven Roach, Gerald Betts, Neil Peart, Peter McCormack, Kevin Morris, Craig Stewart, Ross Brewer, Michael Lockman, Rod Oborne, Allan Edwards, John Annear, Noel Lovell and [[Bob Heard]] all exchanging clubs, as well as coach [[Tom Hafey]] (moving to Collingwood in 1977 following four flags at Punt Road).

Melees have been fought between the teams in two recent matches—Round 20, 2009, and Round 2, 2012—with almost all players from both teams involved in the altercations.

Both teams played each other 3 times during 2018, with all three games attracting massive crowds. Crowds of 72,157 and 88,180 were recorded between both home-and-away games, with Richmond winning both times, until Collingwood unexpectedly pulled off a massive upset in their finals game, smashing Richmond in the preliminary final in front of a crowd of 94,959, which caused the rivalry to reach its highest point since 1980. Games between these two clubs regularly attract large crowds regardless of whether they are in finals contention or not.

==== Essendon ====
Collingwood has enjoyed an [[Anzac Day]] rivalry with the [[Essendon Football Club]] since 1995, when the first [[Anzac Day clash]] took place. After the 2024 match, Collingwood have won this contest 17 times and Essendon 11 times, with the first and most recent match in 2024 ending in draws respectively.

==== Melbourne ====
The rivalry between Collingwood and Melbourne was at its peak between 1955 and 1964, when the two played off in the grand final on five occasions. This included the 1958 Grand Final where Collingwood's victory prevented Melbourne from equalling Collingwood's record of four premierships in succession (1927–1930). The old rivalry with [[Melbourne Football Club|Melbourne]] has faded in recent decades due to Melbourne not enjoying the same level of on-field success, however, it remains strong and is an annual scheduled fixture on the Kings Birthday public holiday.

===Headquarters, training and administration base===
Collingwood Football Club had its original training and administration base at [[Victoria Park, Melbourne|Victoria Park]] from 1892 until 2004.<ref name="collingwoodfc1">{{cite web|url=https://www.collingwoodfc.com.au/news/778201/victory-park|title=Victory Park|date=February 10, 2012|access-date=7 April 2022}}</ref> In 2004, Collingwood Football Club moved its primary administrative and training base to the purpose-built [[Melbourne Sports and Entertainment Centre]] at the Olympic Park Complex.<ref name="collingwoodfc1"/> The Collingwood Football Club also used [[Olympic Park Stadium (Melbourne)|Olympic Park Stadium]] being adjacent to Melbourne Sports and Entertainment Centre as its outdoor training ground from 2004 until 2012, when it was demolished.<ref>{{cite web|url=https://www.austadiums.com/stadiums/olympic-park|title=Olympic Park Stadium|access-date=7 April 2022}}</ref> After this occurred, Collingwood Football Club moved its outdoor training ground to the newly developed [[Olympic Park Oval]] that replaced the space of the stadium after demolition.

===Home Grounds===
The club's original primary home ground, where they played their AFL home games was at Victoria Park from 1892 until 1999.<ref name="Victoria Park Timeline">{{cite web|url=https://forever.collingwoodfc.com.au/vic-park-the-timeline/|title=Victoria Park Timeline|access-date=28 November 2022}}</ref><ref>{{cite web|url=https://www.collingwoodfc.com.au/news/51768/timeline-of-victoria-park|title=Timeline of Victoria Park|date=21 July 2009|access-date=28 November 2022}}</ref> Since 2000, The club's primary home ground has been the [[Melbourne Cricket Ground]], even though the club had already experimented playing home games at the venue since 1993, where in the period between 1994 and 1999, the club would play seven of its home games at the MCG, while retaining three at Victoria Park.<ref>{{cite web|url=https://www.austadiums.com/sport/comp/afl/teams|title=AFL Teams & Stadiums|access-date=28 November 2022}}</ref><ref name="Victoria Park Timeline"/> Additionally, the club has played two home games a year at [[Docklands Stadium|Marvel Stadium]] since 2014.<ref>{{cite web |last1=Niall |first1=Jake |title=Grounds for complaint: Why Dons, Blues and Saints want fewer Marvel games |url=https://www.theage.com.au/sport/afl/grounds-for-complaint-why-dons-blues-and-saints-want-fewer-marvel-games-20240523-p5jfz7.html |website=The Age |date=24 May 2024 |access-date=26 May 2024}}</ref>

===Supporters===
[[File:Magpie mascot.jpg|thumb|Collingwood Magpies mascot]]
Collingwood is a [[working-class]] suburb and the Collingwood Football Club supporter base traditionally came from the working class (though its supporter base today goes far beyond). Many of the club's supporters who regularly attend games still come from the working class or from lower socio-economic groups, leading to jokes from supporters of other clubs which typically stereotype their Collingwood counterparts as poor, crude and ignorant.<ref>{{cite web|last=Humphrys|first=Elizabeth|title=Beyond a joke: Bogan loathing bring us all to shame|url=http://www.abc.net.au/unleashed/3571876.html|work=The Drum|publisher=ABC|access-date=8 October 2013|archive-url=https://web.archive.org/web/20131003204636/http://www.abc.net.au/unleashed/3571876.html|archive-date=3 October 2013|url-status=dead}}</ref>

Collingwood is traditionally reviled by non-Collingwood supporters ("You either love 'em or you hate 'em"). The dislike of the club by outsiders is said to have originated during the 1920s and 1930s, a period of great success for the club which drew the envy and resentment of other clubs. In this period, Collingwood was also perceived as a Catholic and Irish club, at a time when these groups were looked down upon by the rest of Australian society and subjected to a considerable degree of social exclusion.<ref>{{cite web|last=Cordy|first=Neil|title=AFL AFL DEPARTMENT OF TRADE NAB CUP SHOWS VIDEO GWS Giants supporters are about to learn why footy fans love to hate Collingwood, writes Neil Cordy|url=https://www.foxsports.com.au/afl/afl-premiership/gws-giants-supporters-are-about-to-learn-why-footy-fans-love-to-hate-collingwood-writes-neil-cordy/story-e6frf3e3-1226436342075}}</ref><ref>{{cite web|last=Sapienza|first=Joseph|title=Everybody hates Collingwood ... but why?|url=https://www.theage.com.au/afl/afl-news/everybody-hates-collingwood--but-why-20100921-15l4l.html|work=The Age|date=21 September 2010 |access-date=8 December 2014}}</ref>

According to a 2001 study, Collingwood{{'}}s old home ground of Victoria Park had a reputation as one of the worst venues for racial vilification, though it has also been said that the problem was similar at all grounds.<ref>{{cite web|last=McNamara|first=Lawrence|title=On the Field and Off the Field: Sport and Racial Hatred|url=https://www.humanrights.gov.au/hreoc-and-world-conference-against-racism-2001-civil-society-and-racism-2|work=HREOC|publisher=Australian Human Rights Commission|access-date=31 December 2014|archive-url=https://web.archive.org/web/20141231094418/https://www.humanrights.gov.au/hreoc-and-world-conference-against-racism-2001-civil-society-and-racism-2|archive-date=31 December 2014|url-status=dead}}</ref> Collingwood has however been involved in several high-profile incidents of this type, such as those involving indigenous players [[Nicky Winmar]] in 1993 and [[Adam Goodes]] in 2013.<ref>{{cite web|last=Klugman|first=Matthew|title=A game whose time has come: Winmar, Goodes and race in the AFL|url=http://theconversation.com/a-game-whose-time-has-come-winmar-goodes-and-race-in-the-afl-19695|work=The Conversation|date=31 October 2013 |access-date=14 December 2014}}</ref> [[Michael Long (footballer)|Michael Long]]{{'}}s accusation of racial vilification against Collingwood ruckman [[Damian Monkhorst]] in 1995 also led directly to the establishment of the AFL's racial vilification regulations.<ref>{{cite web|last=Klugman|first=Matthew|title=AFL: the ugly game of enlightened racism|url=https://www.smh.com.au/comment/afl-the-ugly-game-of-enlightened-racism-20130416-2hy9b.html|work=The Sydney Morning Herald|date=16 April 2013 |access-date=31 December 2014}}</ref> In support of more inclusive sporting cultures, in 2010 the Australian fashion designer Shanaaz Copeland developed a Collingwood-inspired [[hijab]] for Muslim women.<ref>{{cite web|last=Copeland|first=Shanaaz|title=Collingwood Football Club Design Hijab|url=https://collections.museumsvictoria.com.au/items/1708109|work=Museum Victoria|access-date=10 December 2019|archive-date=10 December 2019|archive-url=https://web.archive.org/web/20191210025131/https://collections.museumvictoria.com.au/items/1708109|url-status=live}}</ref> (See also: [[#"Do Better" report|The "Do Better" Report]])

==Corporate==

===Membership===
{| class="wikitable mw-collapsible mw-collapsed" style="font-size:95%; float: right; margin: 0 0 0 1em;"
|+ Collingwood Membership 1984–present<ref name="lovett_732">{{Harvnb|Lovett|2010|p=732}}</ref>
|- style="background:#bdb76b;"
! Year !! Members !! Ladder Position !! %
|-
|1984||align=left|16,313||align=center|3rd||align=center|—
|-
|1985||align=left|16,857||align=center|7th||align=left|{{increase}} 3.28%
|-
|1986||align=left|13,971||align=center|6th||align=left|{{decrease}} 20.65%
|-
|1987||align=left|9,500||align=center|12th||aalign=left|{{decrease}} 47.06%
|-
|1988||align=left|11,985||align=center|4th||align=left|{{increase}} 20.73%
|-
|1989||align=left|13,620||align=center|5th||align=left|{{increase}} 12.00% 
|-
|1990||align=left|14,808||align=center|1st||align=left|{{increase}} 8.02%
|-
|1991||align=left|18,469||align=center|7th||align=left|{{increase}} 19.82%
|-
|1992||align=left|18,921||align=center|5th||align=left|{{increase}} 2.38%
|-
|1993||align=left|21,882||align=center|8th||align=left|{{increase}} 13.53%
|-
|1994||align=left|20,843||align=center|8th||align=left|{{decrease}} 4.98%
|-
|1995||align=left|22,543||align=center|10th||align=left|{{increase}} 7.54%
|-
|1996||align=left|20,752||align=center|11th||align=left|{{decrease}} 8.63%
|-
|1997||align=left|22,761||align=center|10th||align=left|{{increase}} 8.82% 
|-
|1998||align=left|27,099||align=center|14th||align=left|{{increase}} 16.00%
|-
|1999||align=left|32,358||align=center|16th||align=left|{{increase}} 16.25%
|-
|2000||align=left|28,932||align=center|15th||align=left|{{decrease}} 11.84%
|-
|2001||align=left|31,455||align=center|9th||align=left|{{increase}} 8.02%
|-
|2002||align=left|32,549||align=center|4th||align=left|{{increase}} 3.36%
|-
|2003||align=left|40,445||align=center|2nd||align=left|{{increase}} 19.54%
|-
|2004||aalign=left|41,128||align=center|13th||align=left|{{increase}} 1.66% 
|-
|2005||align=left|38,612||align=center|15th||align=left|{{decrease}} 6.51%
|-
|2006||align=left|38,038||align=center|7th||align=left|{{decrease}} 1.50%
|-
|2007||align=left|38,587||align=center|4th||align=left|{{increase}} 1.42% 
|-
|2008||align=left|26,320||align=center|6th||align=left|{{decrease}} 46.60%
|-
|2009||aalign=left|45,972||align=center|4th||align=left|{{increase}} 42.74%
|-
|2010||align=left|57,617||align=center|1st||align=left|{{increase}} 20.21%
|-
|2011||align=left|71,271<ref name="2011_membership">{{cite web|url=http://membership.collingwoodfc.com.au |title=Collingwood Membership Website 2011 &#124; 2011 Membership Home |publisher=Membership.collingwoodfc.com.au |access-date=22 September 2011}}</ref>||align=center|1st||align=left|{{increase}} 19.15%
|-
|2012||aalign=left|72,688<ref name="2012_membership">{{cite web|url=http://www.afl.com.au/news/newsarticle/tabid/208/newsid/146980/default.aspx |title=Club memberships hit 700,000 |publisher=afl.com.au |access-date=2 October 2012 |url-status=dead |archive-url=https://web.archive.org/web/20121019233016/http://www.afl.com.au/news/newsarticle/tabid/208/newsid/146980/default.aspx |archive-date=19 October 2012 }}</ref>||align=center|4th||align=left|{{increase}} 1.94%
|-
|2013||align=left|80,000<ref>{{cite web|url=http://www.collingwoodfc.com.au/news/2013-08-16/magpies-hit-80k|title=Magpies hit 80,000 members|first=Stephen|last=Rielly|publisher=[[BigPond]]|work=Collingwoodfc.com.au|date=16 August 2013|access-date=8 November 2013|archive-url=https://web.archive.org/web/20130818113031/http://www.collingwoodfc.com.au/news/2013-08-16/magpies-hit-80k|archive-date=18 August 2013|url-status=dead}}</ref>||align=center|6th||align=left|{{increase}} 9.14%
|-
|2014||align=left|80,793<ref>{{cite web|title=Pies surpass membership record|url=http://www.collingwoodfc.com.au/news/2014-09-03/pies-surpass-membership-record|first=Elizabeth|last=Muling|work=collingwoodfc.com.au|publisher=[[BigPond]]|date=3 September 2014|access-date=3 September 2014|archive-url=https://web.archive.org/web/20140906072617/http://www.collingwoodfc.com.au/news/2014-09-03/pies-surpass-membership-record|archive-date=6 September 2014|url-status=dead}}</ref>||align=center|11th||align=left|{{increase}} 0.98% 
|-
|2015||align=left|76,497<ref>{{cite web|url=https://membership.collingwoodfc.com.au/|title=2019 Membership|website=Collingwood Football Club}}</ref>||align=center|12th||align=left|{{decrease}} 5.61%
|-
|2016||align=left|74,643<ref>{{cite web|url=http://www.afl.com.au/news/2016-08-25/hawks-overtake-pies-to-top-membership-ladder|title=The membership ladder: Hawks overtake Pies, Dons slide|last=Bowen|first=Nick|work=[[Australian Football League|AFL.com.au]]|publisher=[[Bigpond]]|date=25 August 2016}}</ref>||align=center|12th||align=left|{{decrease}} 2.48% 
|-
|2017||align=left|75,879<ref>{{cite news|url=http://www.heraldsun.com.au/sport/afl/more-news/collingwood-back-on-top-of-the-afl-membership-ladder/news-story/65f26c30edb7aa13d876e6a0ca10ada5|title=Collingwood back on top of the AFL membership ladder|first=Jon|last=Ralph|newspaper=[[Herald Sun]]|date=15 August 2017}}</ref>||align=center|13th||aalign=left|{{increase}} 1.62% 
|-
|2018||align=left|75,507<ref>{{Cite news|last=Waterworth|first=Ben|date=2 August 2018|title=AFL club membership numbers 2018: Over 1 million members, Richmond surpasses six figures|url=https://www.foxsports.com.au/afl/afl-club-membership-numbers-2018-over-1-million-members-richmond-surpasses-six-figures/news-story/c9444cbade14f4027182117a55b8bac6|work=[[Fox Sports (Australia)|Fox Sports Australia]]|access-date=29 September 2018 }}</ref>||align=center|3rd||align=left|{{decrease}} 0.49%
|-
|2019||align=left|85,226<ref>{{cite news |last1=Cipriano |first1=Jaylen |title=AFL announce membership numbers 2019 |url=https://www.afl.com.au/news/2019-08-06/thanks-a-million-afl-club-memberships-hit-alltime-record |access-date=7 September 2019 |date=6 August 2019}}</ref>||align=center|4th||align=left|{{increase}} 12.87%
|-
|2020||align=left|76,862<ref>{{cite web |last=Waterworth |first=Ben |date=9 September 2020 |title=Tigers dethroned as Victorian giants plummet: 2020 AFL membership ladder |url=https://www.foxsports.com.au/afl/afl-membership-ladder-numbers-2020-afl-club-membership-west-coast-eagles-record-essendon-decline/news-story/c0b4ad1847f1dfd511f80de5f9b0ed37 |work=[[Fox Sports (Australia)|Fox Sports Australia]] |access-date=17 October 2020}}</ref>||align=center|8th||align=left|{{decrease}} 9.8%
|-
|2021||align=left|82,527<ref>{{cite web|title=Statement: AFL club membership breaks all-time record|url=https://www.afl.com.au/news/659242/2021-afl-club-membership-breaks-all-time-record|work=[[Australian Football League]]|date=4 August 2021|access-date=9 March 2022}}</ref>||align=center|17th||align=left|{{increase}} 7.37%
|-
|2022||align=left|100,384||align=center|4th||align=left|{{increase}} 21.63%
|-
|2023||align=left|106,470<ref name="5Sep23Membership"/>||align=center|1st||align=left|{{increase}} 6.06%
|-
|2024||align=left|110,628||align=center|9th||align=left|{{increase}} 3.90%
|-
|2025||align=left|112,068||align=center|4th||align=left|{{increase}} 1.3%
|}


In 2011, Collingwood reached 70,000 members for the first time, creating a new AFL record, beating their own previous record of 58,249 set in 2010.<ref>{{cite web|url=http://www.heraldsun.com.au/sport/collingwood-membership-tally-hits-70000/story-e6frf9if-1226055066833 |title=Collingwood membership tally hits 70,000 |publisher=Heraldsun.com.au |date=13 May 2011 |access-date=22 September 2011}}</ref><ref>{{cite web |url=http://www.collingwoodfc.com.au/newsfeatures/news/newsarticle/tabid/5586/newsid/113720/default.aspx |title=Eddie's Letter to Members |publisher=Collingwood FC |date=13 May 2011 |access-date=22 September 2011 |archive-url=https://web.archive.org/web/20110516160811/http://www.collingwoodfc.com.au/newsfeatures/news/newsarticle/tabid/5586/newsid/113720/default.aspx |archive-date=16 May 2011 |url-status=dead  }}</ref>

In 2023 (the year Collingwood won their 16th premiership), they broke the AFL membership record figure again with 106,470 members.<ref name="5Sep23Membership">{{cite web|url=https://www.afl.com.au/news/1024903/afl-breaks-all-time-club-membership-record|title=AFL breaks all-time club membership record|publisher=[[Telstra]]|work=[[Australian Football League]]|date=5 September 2023|quote=Collingwood (106,470), West Coast Eagles (103,275), and Richmond (101,349) led the 2023 membership tallies with all three clubs surpassing 100,000 members and Collingwood setting a new all-time AFL club record with 106,470 members.}}</ref>

The club's extensive membership base tends to be a large crowd-pulling power, which has caused the AFL to be accused of favouring Collingwood when scheduling to maximise the league's attendance figures.<ref>{{cite web|last=Brown |first=Matt |url=http://www.abc.net.au/news/stories/2003/10/08/962365.htm |archive-url=https://web.archive.org/web/20110221055333/http://www.abc.net.au/news/stories/2003/10/08/962365.htm |url-status=dead |archive-date=21 February 2011 |title=AFL denies draw favours Pies – ABC News (Australian Broadcasting Corporation) |publisher=ABC |location=Australia  |date=8 October 2003 |access-date=13 August 2010}}</ref><ref>{{cite web |url=http://www.watoday.com.au/sport/pies-blues-big-winners-in-afl-draw-20081024-585e.html |title=Pies, Blues big winners in AFL draw |publisher=Watoday.com.au |date=24 October 2008 |access-date=13 August 2010 |archive-url=https://web.archive.org/web/20081028073923/http://www.watoday.com.au/sport/pies-blues-big-winners-in-afl-draw-20081024-585e.html |archive-date=28 October 2008 |url-status=dead  }}</ref><ref>{{cite news|url=https://www.theage.com.au/news/rfnews/pies-a-drag-on-crowd-numbers/2009/05/12/1241893982559.html |title=Pies a drag on crowd numbers – RFNews |work=The Age |date= 13 May 2009|access-date=13 August 2010 |location=Melbourne |first=Caroline |last=Wilson}}</ref> However, the AFL states that this is due to other clubs requesting home games at the MCG against Collingwood.

===Off-field===
Collingwood was one of the last clubs to abandon its traditional stadium, [[Victoria Park, Melbourne|Victoria Park]]. Collingwood now plays home games at the [[Melbourne Cricket Ground|MCG]]. It now also has its headquarters situated in the [[Melbourne Sports and Entertainment Center|former Glasshouse Entertainment Centre]]. Due to a sponsorship deal, this facility is known as 'The AIA Centre', and has been previously known by other names such as 'The Lexus Centre', 'The Westpac Centre' and 'The Holden Centre', all due to sponsorship agreements.

On 9 March 2007, former Collingwood and Fitzroy defender [[Gary Pert]] was appointed the Magpies' CEO, seven weeks after [[Greg Swann]] departed for [[Carlton Football Club|Carlton]]. In accepting the key Magpie post, Pert quit as a club director and as managing director of [[Nine Network|Channel 9]] in Melbourne. In a press conference, it was stated that Collingwood has budgeted to turn over about $50 million that year and McGuire hoped the new administration would soon double that figure. "A finance administration review has come up with how we are going to turn Collingwood in to its next phase of its life", McGuire said. "What do we do to make ourselves go from a $45 million a year turnover business to a $100 million turnover business? "They sound like big figures but in 1999 we turned over $13 million, so that is where we are heading as a football club."

On 24 July 2017, Pert resigned from his position as CEO of the club, with Peter Murphy replacing him as an interim CEO.<ref>{{cite news|url=https://www.theage.com.au/afl/afl-news/collingwood-chief-executive-gary-pert-resigns-20170724-gxhbu4.html|archive-date=1 August 2024|archive-url=https://web.archive.org/web/20240801014440/https://www.theage.com.au/sport/afl/collingwood-chief-executive-gary-pert-resigns-20170724-gxhbu4.html|url-status=live|title=Collingwood chief executive Gary Pert resigns|first=Jon|last=Pierik|newspaper=[[The Age]]|date=24 July 2017}}</ref> In January 2023, former Collingwood player and 1990 premiership hero [[Craig Kelly (footballer)|Craig Kelly]] took over from Mark Anderson as CEO of the club.<ref>{{cite press release |title=Craig Kelly appointed Collingwood CEO |access-date=1 August 2024 |archive-date=1 August 2024 |archive-url=https://web.archive.org/web/20240801012757/https://www.collingwoodfc.com.au/news/1265543/craig-kelly-appointed-collingwood-ceo |url=https://www.collingwoodfc.com.au/news/1265543/craig-kelly-appointed-collingwood-ceo |url-status=live |date=30 January 2023 |work=Collingwood Football Club}}</ref>

In July 2024, Collingwood was sued by its former head of [[Indigenous Australians|First Nations]] strategy, Mark Cleaver,  alleging that Collingwood CEO Craig Kelly had made offensive jokes and slurs about Indigenous culture.<ref>{{cite news |url=https://www.abc.net.au/news/2024-07-30/collingwood-football-club-craig-kelly-mark-cleaver-court/104160444 |archive-url=https://web.archive.org/web/20240801013608/https://www.abc.net.au/news/2024-07-30/collingwood-football-club-craig-kelly-mark-cleaver-court/104160444 |access-date=1 August 2024 |archive-date=1 August 2024 |url-status=live |date=30 July 2024 |first=Kristian |last=Silva |title=Collingwood Football Club taken to court over racial discrimination allegations |work=[[ABC News (Australia)|ABC News]]}}</ref>

===Sponsorship===
The Collingwood guernsey is the most valuable sports sponsorship in Australia.<ref name="Magpies guernsey most valuable">{{cite news|url=https://www.theage.com.au/business/afls-success-in-black-and-white-20110308-1bmk6.html |title=Magpies guernsey most valuable |work=The Age |location=Australia |date=9 March 2011 |access-date=22 September 2011}}</ref> Collingwood has different guernsey sponsors for home and away matches, generating an estimated $6.3&nbsp;million worth of media exposure for the primary sponsor and $5.7&nbsp;million for the secondary sponsor. These sponsorships are ranked first and second in Australia.<ref name="Magpies guernsey most valuable"/> High-profile sponsors have included [[Emirates (airline)|Emirates]],<ref name="EmiratesSponsors">{{cite news|url=https://www.arabianbusiness.com/sport/421228-emirates-renews-collingwood-deal-as-australian-sponsorship-tops-100m|title=Emirates renews Collingwood deal as Australian sponsorship tops $100m|newspaper=[[Arabian Business]]|date=4 June 2019|access-date=4 February 2020}}</ref> [[Holden]],<ref>{{cite news|url=https://www.smh.com.au/business/companies/holden-to-sign-3m-sponsorship-deal-with-afl-club-collingwood-20150818-gj1hii.html|title=Holden to sign $3m sponsorship deal with AFL club Collingwood Magpies|first=John|last=Stensholt|newspaper=[[The Sydney Morning Herald]]|date=18 August 2015}}</ref> [[CGU Insurance]],<ref name="CGUSponsors">{{cite news|url=https://www.insurancebusinessmag.com/au/news/breaking-news/cgu-extends-football-partnership-62778.aspx|title=CGU extends football partnership|first=Mina|last=Martin|newspaper=[[Insurance Business]]|date=15 March 2017|access-date=4 February 2020}}</ref> and [[Westpac]].<ref>{{cite web|url=https://www.sportspromedia.com/news/collingwood_fc_sign_lucrative_sponsorship_deal_with_westpac|title=Collingwood FC sign lucrative sponsorship deal with Westpac|first=Michael|last=Long|publisher=[[SportsPro]]|date=23 March 2010|access-date=4 February 2020}}</ref>

====AFL====
{| class="wikitable sortable" style="text-align:center"
|- style="background:#bdb76b;"
! Year !! Kit Manufacturer !! Major Sponsor !! Shorts Sponsor !! Bottom Back Sponsor !! Top Back Sponsor
|-
|1977–85||rowspan="6"| – ||[[Hard Yakka]]||rowspan="3"| – ||rowspan="4"| – ||rowspan="14| –
|-
|1986–88||MiniSkips
|-
|1989–92||rowspan=4|[[Paperlinx|Spicers Paper]]<ref name="ThriftySpicerSponsors"/>
|-
|1993||[[Paperlinx|Spicers]]
|-
|1994||[[Delta Electronics|Delta]]||rowspan=2|[[Paperlinx|Spicers]]<ref name="ThriftySpicerSponsors"/>
|-
|1995–97||[[Thrifty Car Rental|Thrifty]]<ref name="ThriftySpicerSponsors">{{cite news|url=https://www.afr.com/companies/collingwoods-goal-is-to-get-back-in-the-black-19970623-kb0wq|title=Collingwood's goal is to get back in the black|quote=Collingwood generates an estimated $5 million a year from sponsors. Spicers Paper is its main sponsor (Spicers managing director Peter Hammond joined the Collingwood board earlier this year); second-tier sponsors are Coca-Cola South Pacific, Carlton & United Breweries, Puma Australia and Thrifty Car Rental.|first=Neil|last=Shoebridge|newspaper=[[The Australian Financial Review]]|date=23 June 1997|access-date=4 February 2020}}</ref>
|-
|1998||rowspan=6|[[Adidas]]<ref>{{cite news|url=https://www.theage.com.au/sport/afl/pies-put-their-shirts-on-move-into-rag-trade-20120505-1y673.html|title=Pies put their shirts on move into rag trade|first=Cameron|last=Houston|newspaper=[[The Age]]|date=6 May 2012|access-date=4 January 2020}}</ref>||[[Primus Telecommunications (Australia)|Primus]]<ref name="PrimusSpicersSponsors">{{cite web|url=https://forever.collingwoodfc.com.au/the-presidents-kevin-rose/|title=The Presidents: Kevin Rose|quote=An embarrassing situation arose in late 1997 when Collingwood's chief executive John May struck a deal with telecommunications company Viatel that had been promoted as "the most lucrative in football". It later emerged that the company was unable to meet its financial obligations. Rose promptly arranged Primus and Spicers Paper as replacement sponsors, but the damage was done from a publicity point of view.|first=Glenn|last=McFarlane|website=Collingwood Forever|publisher=[[Telstra Media]]|access-date=4 February 2020}}</ref> (Home) 
[[Paperlinx|Spicers Paper]]<ref name="PrimusSpicersSponsors" /> (Away)
|[[Paperlinx|Spicers Paper]]<ref name="PrimusSpicersSponsors"/> (Home) 
[[Primus Telecommunications (Australia)|Primus]]<ref name="PrimusSpicersSponsors" /> (Away)
|[[Paperlinx|Spicers]]<ref name="PrimusSpicersSponsors"/> (Home) 
[[Primus Telecommunications (Australia)|Primus]]<ref name="PrimusSpicersSponsors" /> (Away)
|-
|1999–2001||[[Emirates (airline)|Emirates]]<ref name="EmiratesSponsors"/> (Home) 
[[Primus Telecommunications (Australia)|Primus]]<ref name="PrimusSpicersSponsors" /> (Away)
|[[Primus Telecommunications (Australia)|Primus]]<ref name="PrimusSpicersSponsors"/> (Home) 
[[Emirates (airline)|Emirates]]<ref name="EmiratesSponsors" /> (Away)
|[[Primus Telecommunications (Australia)|Primus]] (Home) 
[[Emirates (airline)|Emirates]]<ref name="EmiratesSponsors" /> (Away)
|-
|2002–05||[[Emirates (airline)|Emirates]]<ref name="EmiratesSponsors"/> (Home) 
[[Transport Accident Commission|Wipe Off 5 TAC]]<ref name="TACSponsor">{{cite news|url=https://www.heraldsun.com.au/news/victoria/rookie-costs-pies-500000-tac-deal/news-story/74f774418641be869aaaec24be124dbd?sv=745a0c87fa44f0092fdb2f1296c66046|title=Collingwood loses its TAC sponsorship after new drink-drive charge|first1=Karen|last1=Collier|first2=Michael|last2=Warner|newspaper=[[Herald Sun]]|date=9 January 2008|access-date=4 February 2020}}</ref> (Away)
|[[Transport Accident Commission|Wipe Off 5 TAC]]<ref name="TACSponsor"/> (Home) 
[[Emirates (airline)|Emirates]]<ref name="EmiratesSponsors" /> (Away)
|[[Transport Accident Commission|Wipe Off 5 TAC]]<ref name="TACSponsor"/> (Home) 
[[Emirates (airline)|Emirates]]<ref name="EmiratesSponsors" /> (Away)
|-
|2006–08||[[Emirates (airline)|Emirates]]<ref name="EmiratesSponsors"/> (Home) 
[[Wizard Homes Loans]]<ref name="WizardSponsors">{{cite news|url=https://www.smh.com.au/sport/magpies-get-magic-touch-from-wizard-20050714-gdloq9.html|title=Magpies get magic touch from Wizard|newspaper=[[The Sydney Morning Herald]]|date=14 July 2005|access-date=4 February 2020}}</ref> (Away)
|[[Wizard Homes Loans]]<ref name="WizardSponsors"/> (Home)
[[Emirates (airline)|Emirates]]<ref name="EmiratesSponsors" /> (Away)
|[[Wizard Homes Loans]]<ref name="WizardSponsors"/> (Home) 
[[Emirates (airline)|Emirates]]<ref name="EmiratesSponsors" /> (Away)
|-
|2009–10||[[Emirates (airline)|Emirates]]<ref name="EmiratesSponsors"/> (Home) 
[[Aussie (financial group)|Aussie]]<ref name="AussieSponsor">{{cite news|url=http://www.theaustralian.com.au/news/sport/collingwood-dumped-as-aussie-deserts-elite-sport-sponsorship/story-e6frg7mf-1225898695268|title=Collingwood dumped as Aussie deserts elite sport sponsorship |publisher=The Australian|access-date=18 August 2011|first=Simon|last=Canning|date=30 July 2010}}</ref> (Away)
|[[Aussie (financial group)|Aussie]]<ref name="AussieSponsor"/> (Home) 
[[Emirates (airline)|Emirates]]<ref name="EmiratesSponsors" /> (Away)
|[[Aussie (financial group)|Aussie]]<ref name="AussieSponsor"/> (Home) 
[[Emirates (airline)|Emirates]]<ref name="EmiratesSponsors" /> (Away)
|-
|2011–12||rowspan=5|[[Emirates (airline)|Emirates]]<ref name="EmiratesSponsors"/> (Home)
[[CGU Insurance]]<ref name="CGUSponsors" /> (Away)
| rowspan="5" |[[CGU Insurance]]<ref name="CGUSponsors"/> (Home) 
[[Emirates (airline)|Emirates]]<ref name="EmiratesSponsors" /> (Away)
| rowspan="5" |[[CGU Insurance]]<ref name="CGUSponsors"/> (Home) 
[[Emirates (airline)|Emirates]]<ref name="EmiratesSponsors" /> (Away)
|-
|2013–16||Star Athletic<ref>{{cite web|url=https://www.sportspromedia.com/news/collingwood_signs_unique_kit_deal_with_star_athletic|title=Collingwood signs unique kit deal with Star Athletic|first=Michael|last=Long|publisher=[[SportsPro]]|date=4 September 2012|access-date=4 February 2020}}</ref>
|-
|2017–19||rowspan="2"|[[ISC (sportswear)|ISC]]<ref>{{cite web|url=https://www.sportspromedia.com/news/collingwood_sign_isc_kit_deal|title=Collingwood sign ISC kit deal|first=Adam|last=Nelson|publisher=[[SportsPro]]|date=15 November 2016|access-date=4 February 2020}}</ref>
|-
|2020||rowspan="2"|[[Emirates (airline)|Emirates]] (Home) 
[[CGU Insurance]] (Away)
|-
|2021|| rowspan="2" | [[Nike Inc|Nike]]
|-
|2022–
|[[Emirates (airline)|Emirates]]<ref name="EmiratesSponsors" /> (Home)

[[KFC]]<ref name=":0">{{cite web |title=Collingwood and KFC a classic combo |url=https://www.collingwoodfc.com.au/news/1031477/collingwood-and-kfc-a-classic-combo |access-date=2022-03-08 |website=collingwoodfc.com.au |date=19 November 2021 |language=en}}</ref> (Away)
|[[KFC]]<ref name=":0" /> (Home)

[[Emirates (airline)|Emirates]]<ref name="EmiratesSponsors" /> (Away) 
|[[KFC]]<ref name=":0" /> (Home)

[[Emirates (airline)|Emirates]]<ref name="EmiratesSponsors" /> (Away) 
|[[Emirates (airline)|Emirates]]<ref name="EmiratesSponsors" /> (Home)

[[KFC]]<ref name=":0" /> (Away)
|}

====AFL Women's====
{| class="wikitable sortable" style="text-align:center"
|- style="background:#bdb76b;"
! Year !! Kit Manufacturer !! Major Sponsor !! Shorts Sponsor !! Bottom Back Sponsor !! Top Back Sponsor
|-
| 2017–18 || rowspan="6"| [[Cotton On Group|Cotton On]] || [[Holden]] (Home)<ref name="HoldenAFLW">{{cite news|url=https://www.sponsorshipnews.com.au/index.php/component/sponsorship/?view=article&format=print&id=45575|title=Holden to force change at Collingwood with restructured deal|newspaper=Sponsorship News|date=12 July 2016}}</ref> <br/>[[CGU Insurance]] (Away)<ref name="CGUInsuranceAFLW">{{cite news|url=https://www.insurancenews.com.au/the-professional/cgu-to-sponsor-collingwood-women|title=CGU to sponsor Collingwood women|newspaper=Insurance News|date=17 October 2016}}</ref> || [[Three Threes Condiments]]<ref>{{cite web|url=https://www.facebook.com/333condiments/videos/official-sauce-of-the-collingwood-magpies/10155017505101758/|title=Three Threes is now the Official Sauce of the Collingwood Magpies!|publisher=[[Three Threes Condiments]]|via=[[Facebook]]|date=9 March 2017}}</ref> || [[CGU Insurance]] (Home)<ref name="CGUInsuranceAFLW"/> <br/> [[Holden]] (Away)<ref name="HoldenAFLW"/> || rowspan="3"| —
|-
| 2019 || [[Optus]] (Home/Away)<ref name="OptusAFLW">{{cite web|url=https://sponsorship.sportbusiness.com/news/optus-becomes-main-partner-of-collingwood-aflw-team/|title=Optus becomes main partner of Collingwood AFLW team|website=SportBusiness Sponsorship|date=20 October 2017}}</ref> <br/> [[CGU Insurance]] (Clash)<ref name="CGUendAFLW">{{cite web|url=https://www.collingwoodfc.com.au/news/1031474/collingwood-thanks-cgu|title=Collingwood thanks CGU|publisher=[[Telstra]]|work=Collingwood|date=19 November 2021}}</ref> || rowspan="2"| [[Transport Accident Commission|Towards Zero]]{{citation needed|date=May 2024}} || [[CGU Insurance]] (Home/Away)<ref name="CGUendAFLW"/> <br/> [[Optus]] (Clash)<ref name="OptusAFLW"/>
|-
| 2020 || Avid Property Group (Home/Away)<ref name="AvidAFLW2020">{{cite web|url=https://avid.com.au/collingwood-primed-for-success-with-new-co-major-partner/|title=Collingwood primed for success with new co-major partner|publisher=AVID|date=9 February 2020}}</ref> <br/> [[CGU Insurance]] (Clash)<ref name="CGUendAFLW"/> || [[CGU Insurance]] (Home/Away)<ref name="CGUendAFLW"/> <br/> Avid Property Group (Clash)<ref name="AvidAFLW2020"/>
|-
| 2021 || [[AIA Group|AIA]] (Home/Away)<ref name="AIAGroupAFLW">{{cite web|url=https://www.aia.com.au/en/about-aia/about-us/media-centre/press-releases/2021/aia-australia-partners-with-collingwood-womens-football-team|title=AIA Australia partners with Collingwood women's football team|publisher=[[AIA Group|AIA]]|date=15 January 2021}}</ref> <br/> [[CGU Insurance]] (Clash)<ref name="CGUendAFLW"/> || [[Transport Accident Commission|TAC]]{{citation needed|date=May 2024}} || [[CGU Insurance]] (Home/Away)<ref name="CGUendAFLW"/> <br/> [[AIA Group|AIA]] (Clash)<ref name="AIAGroupAFLW"/> || Avid Property Group<ref>{{cite web|url=https://avid.com.au/avid-primed-for-a-second-successful-season-with-collingwood/|title=AVID primed for a second successful season with Collingwood|publisher=AVID|date=22 January 2021}}</ref><ref>{{cite web|url=https://www.collingwoodfc.com.au/news/853645/avid-reinvests-partnership-with-collingwoods-aflw-side|title=AVID reinvests partnership with Collingwood's AFLW side|first=Tash|last=Lewis|publisher=[[Telstra]]|work=Collingwood|date=26 January 2021}}</ref>
|- 
| 2022 S6–S7 || rowspan="2"| [[AIA Group|AIA]] (Home/Away)<ref name="AIAGroupAFLW"/> <br/>[[KFC]] (Clash)<ref name="KFCAFLW">{{cite news|url=https://www.bandt.com.au/kfc-partners-with-collingwood-fc-for-finger-lickin-new-sponsorship-deal/|title=KFC Partners With Collingwood FC For Finger Lickin' New Sponsorship Deal|newspaper=B&T Magazine|date=19 November 2021}}</ref> || [[Sharp Corporation|Sharp]]<ref name="SharpAFLW">{{cite web|url=https://www.collingwoodfc.com.au/news/1032928/sharp-eit-joins-collingwood|title=SHARP Extensive I.T joins Collingwood|publisher=[[Telstra]]|work=Collingwood|date=26 November 2021}}</ref> || rowspan="2"| [[KFC]] (Home/Away)<ref name="KFCAFLW"/> <br/> [[AIA Group|AIA]] (Clash)<ref name="AIAGroupAFLW"/> || [[Sharp Corporation|Sharp]]<ref name="SharpAFLW"/>
|-
| 2023 || [[Kangan Institute]]<ref name="KanganAFLW">{{cite web|url=https://www.collingwoodfc.com.au/news/1425803/collingwood-announces-exciting-new-partnership-with-kangan-institute|title=Collingwood Announces Exciting New Partnership with Kangan Institute|publisher=[[Telstra]]|work=Collingwood|date=8 September 2023}}</ref> || [[Kangan Institute]]<ref name="KanganAFLW"/>
|}

==Honours==
===Honour board===
{| class="wikitable"
|-
| colspan="4"  style="background:#bdb76b; text-align:center;"| '''Premierships'''
|- style="background:#bdb76b;"
! style="width: 210px;" | Competition
! style="width: 145px;" | Team
!Wins
!Years Won
|-
|rowspan=1 scope="row" style="text-align: left"|'''[[Australian Football League|Victorian Football League/Australian Football League]]'''||[[List of VFL/AFL premiers|Seniors]] <small>(1897–present)</small>||16||[[1902 VFL Grand Final|1902]], [[1903 VFL Grand Final|1903]], [[1910 VFL Grand Final|1910]], [[1917 VFL Grand Final|1917]], [[1919 VFL Grand Final|1919]], [[1927 VFL Grand Final|1927]], [[1928 VFL Grand Final|1928]], [[1929 VFL Grand Final|1929]], [[1930 VFL Grand Final|1930]], [[1935 VFL Grand Final|1935]], [[1936 VFL Grand Final|1936]], [[1953 VFL Grand Final|1953]], [[1958 VFL Grand Final|1958]], [[1990 AFL Grand Final|1990]], [[2010 AFL Grand Final|2010]], [[2023 AFL Grand Final|2023]]
|-
|rowspan=1 scope="row" style="text-align: left"|'''[[AFL Reserves|VFL/AFL Reserves]]'''|||[[AFL reserves|Reserves]] <small>(1919–1999)</small>||7||[[1919 VJFL season|1919]],{{efn|name=reserves1|These four premierships were won by the [[Collingwood District Football Club]], which developed an association with the Collingwood Football Club in 1912 and acted as the club's reserves team until being formally absorbed by the Collingwood Football Club in 1938.}} [[1920 VJFL season|1920]],{{efn|name=reserves1}} [[1922 VJFL season|1922]],{{efn|name=reserves1}} [[1925 VFL seconds season|1925]],{{efn|name=reserves1}} [[List of VFL/AFL reserves premiers|1940]], [[List of VFL/AFL reserves premiers|1965]], [[List of VFL/AFL reserves premiers|1976]]
|- 
|rowspan=1 scope="row" style="text-align: left"|'''[[AFL under-19s|VFL/AFL Thirds]]'''||[[AFL under-19s|Under 19s]] <small>(1946–1991)</small>||4||[[List of VFL/AFL premiers#Thirds/under-19s premierships|1960]], [[List of VFL/AFL premiers#Thirds/under-19s premierships|1965]], [[List of VFL/AFL premiers#Thirds/under-19s premierships|1974]], [[List of VFL/AFL premiers#Thirds/under-19s premierships|1986]]
|-
|rowspan=1 scope="row" style="text-align: left"|'''[[VFL Women's]]'''||[[List of VFL Women's premiers|Reserves]] <small>(2018–present)</small>||1|||[[2019 VFL Women's season|2019]]
|-
|rowspan=1 scope="row" style="text-align: left"|'''[[Victorian Football League|Victorian Football Association/Victorian Football League]]'''||[[List of VFA/VFL premiers|Seniors]] <small>(1892–1896)</small>||1|||[[1896 VFA season|1896]]
|- 
| colspan="4"  style="background:#bdb76b; text-align:center;"| '''Other titles and honours'''
|-
||'''[[McClelland Trophy]]'''||[[McClelland Trophy#List of winners|Seniors]]||8||[[1959 VFL season|1959]], [[1960 VFL season|1960]], [[1964 VFL season|1964]], [[1965 VFL season|1965]], [[1966 VFL season|1966]], [[1970 VFL season|1970]], [[2010 AFL season|2010]], [[2011 AFL season|2011]]
|-
|'''[[VFL/AFL pre-season competition|AFL pre-season competition]]'''||[[VFL/AFL pre-season competition#Winners|Seniors]] <small>(1988–2013)</small>||1||[[2011 NAB Cup|2011]]
|-
|'''[[Australian Football Championships Night Series|AFC Night Series]]'''||[[Australian Football Championships night series#Winners|Seniors]] <small>(1979–1986)</small>||1||[[1979 AFC Night Series|1979]]
|-
|'''[[Lightning football|Lightning Premiership]]'''||[[Lightning football#Top level lightning premiership winners|Seniors]]||2||[[1941 VFL Lightning Premiership|1941]], [[1951 VFL Lightning Premiership|1951]]
|-
|'''[[Championship of Australia]]'''||[[Championship of Australia#Champions by year (1888–1914, 1968–1975)|Seniors]]||1||[[1896 Championship of Australia|1896]]
|-
| colspan="4"  style="background:#bdb76b; text-align:center;"| '''Finishing positions'''
|-
|rowspan=3 scope="row" style="text-align: left"|'''[[Australian Football League]]'''||[[List of VFL/AFL minor premiers|Minor premiership]]||20||[[1902 VFL season|1902]], [[1903 VFL season|1903]], [[1905 VFL season|1905]], [[1915 VFL season|1915]], [[1917 VFL season|1917]], [[1919 VFL season|1919]], [[1922 VFL season|1922]], [[1926 VFL season|1926]], [[1927 VFL season|1927]], [[1928 VFL season|1928]], [[1929 VFL season|1929]], [[1930 VFL season|1930]], [[1966 VFL season|1966]], [[1969 VFL season|1969]], [[1970 VFL season|1970]], [[1973 VFL season|1973]], [[1977 VFL season|1977]], [[2010 AFL season|2010]], [[2011 AFL season|2011]], [[2023 AFL season|2023]] 
|-
||[[AFL Grand Final|Grand Finalist]]||27||[[1901 VFL Grand Final|1901]], [[1905 VFL Grand Final|1905]], [[1911 VFL Grand Final|1911]], [[1915 VFL Grand Final|1915]], [[1919 VFL Grand Final|1918]], [[1920 VFL Grand Final|1920]], [[1922 VFL Grand Final|1922]], [[1925 VFL Grand Final|1925]], [[1926 VFL Grand Final|1926]], [[1937 VFL Grand Final|1937]], [[1938 VFL Grand Final|1938]], [[1939 VFL Grand Final|1939]], [[1952 VFL Grand Final|1952]], [[1955 VFL Grand Final|1955]], [[1956 VFL Grand Final|1956]], [[1960 VFL Grand Final|1960]], [[1964 VFL Grand Final|1964]], [[1966 VFL Grand Final|1966]], [[1970 VFL Grand Final|1970]], [[1977 VFL Grand Final|1977]], [[1979 VFL Grand Final|1979]], [[1980 VFL Grand Final|1980]], [[1981 VFL Grand Final|1981]], [[2002 AFL Grand Final|2002]], [[2003 AFL Grand Final|2003]], [[2011 AFL Grand Final|2011]], [[2018 AFL Grand Final|2018]]
|-
||[[List of VFL/AFL wooden spoons|Wooden spoons]]||2||[[1976 VFL season|1976]], [[1999 AFL season|1999]]
|-
||'''[[AFL Women's]]'''||[[List of VFL/AFL wooden spoons#AFL Women's|Wooden spoons]]||2||[[2019 AFL Women's season|2019]], [[2024 AFL Women's season|2024]]
|-
|rowspan=2 scope="row" style="text-align: left"|'''[[VFL Women's]]'''||Minor premiership||4||[[2018 VFL Women's season|2018]], [[2019 VFL Women's season|2019]], [[2021 VFL Women's season|2021]], [[2023 VFL Women's season|2023]]
|-
||Grand Finalist||3||[[2021 VFL Women's season|2021]],{{efn|name=vflw1|After qualifying for the 2021 VFLW Grand Final, the match was postponed and later cancelled due to the [[COVID-19 pandemic in Victoria]].}} [[2023 VFL Women's season|2023]], [[2025 VFL Women's season|2025]]
|}

===Head-to-head results===
'''Played:''' 2,694 '''Won''' 1,627 '''Drawn:''' 30 '''Lost:''' 1037'' (Last updated – Round 23 2025)''
{| class="wikitable sortable"
! style="width:3em" | {{abbr|R|Rank}}
! style="width:20em;" class="unsortable" |
! style="width:4em;" | {{abbr|GP|Games played}}
! style="width:4em;" | {{abbr|W|Wins}}
! style="width:4em;" | {{abbr|D|Drawn}}
! style="width:4em;" | {{abbr|L|Losses}}
! style="width:5em;" | {{abbr|GF-BF|Goals-Behinds for}}
! style="width:5em;" | {{abbr|For|For}}
! style="width:5em;" | {{abbr|GA-BA|Goals-Behinds against}}
! style="width:5em;" | {{abbr|Agn|Against}}
! style="width:6em;" | {{abbr|%|Percentage}}
! style="width:6em;" | {{abbr|Win%|Win percentage}}
! style="width:7em;" | {{abbr|100+F|100 points for}}
! style="width:7em;" | {{abbr|100+A|100 points against}}
|-  style="text-align:center; background:#dfd;"
|1|| style="text-align:left;" |{{AFL Ade}}||52||35||1||16||673.568||4606||573.598||4036||114.12||69.00||19||7
|-  style="text-align:center; background:#dfd;"
|2|| style="text-align:left;" |{{AFL BB}}||15||13|| ||2||251.232||1738||170.187||1207||143.99||86.67||12||2
|-  style="text-align:center; background:#fdd;"
|3|| style="text-align:left;" |{{AFL BL}}||43||19|| ||24||515.500||3590||568.475||3883||92.45||43.90||14||15
|-  style="text-align:center; background:#dfd;"
|4|| style="text-align:left;" |{{AFL Car}}||268||135||4||129||3061.3213||21579||3000.3088||21088||102.33||50.75||73||64
|-  style="text-align:center; background:#dfd;"
|5|| style="text-align:left;" |{{AFL Ess}}||249||137||5||107||2902.3008||20420||2771.2930||19556||104.42||55.85||65||62
|-  style="text-align:center; background:#dfd;"
|6|| style="text-align:left;" |{{AFL Fit}}||209||131||3||75||2338.2683||16711||2058.2374||14722||113.51||63.40||66||31
|-  style="text-align:center; background:#dfd;"
|7|| style="text-align:left;" |{{AFL Fre}}||39||23|| 1||15||520.430||3550||454.367||3091||114.85||60.81||16||7
|-  style="text-align:center; background:#dfd;"
|8|| style="text-align:left;" |{{AFL Gee}}||243||136||1||106||2753.3008||19526||2593.2835||18393||106.16||56.40||62||46
|-  style="text-align:center; background:#dfd;"
|9|| style="text-align:left;" |{{AFL GC}}||16||11|| ||5||220.198||1518||145.151||1021||148.68||73.33||8||1
|-  style="text-align:center; background:#dfd;"
|10|| style="text-align:left;" |{{AFL GWS}}||17||9|| ||8||209.191||1445||186.134||1250||115.60||56.25||5||3 
|-  style="text-align:center; background:#dfd;"
|11|| style="text-align:left;" |{{AFL Haw}}||173||102|| ||72||2286.2423||16139||2124.2053||14797||109.07||58.48||67||59
|-  style="text-align:center; background:#dfd;"
|12|| style="text-align:left;" |{{AFL Mel}}||247||157||5||85||2929.3178||20752||2568.2822||18230||113.83||64.43||75||49
|-  style="text-align:center; background:#dfd;"
|13|| style="text-align:left;" |{{AFL NM}}||167||113||2||52||2341.2417||16463||1883.2018||13316||123.63||68.07||74||40
|-  style="text-align:center; background:#dfd;"
|14|| style="text-align:left;" |{{AFL|PA}}||39||21|| ||18||507.442||3484||450.435||3135||111.13||52.63||15||5
|-  style="text-align:center; background:#dfd;"
|15|| style="text-align:left;" |{{AFL Ric}}||217||123||2||92||2587.2789||18311||2427.2607||17169||106.65||56.94||53||48
|-  style="text-align:center; background:#dfd;"
|16|| style="text-align:left;" |{{AFL StK}}||226||163||2||61||2933.3137||20735||2264.2459||16043||129.25||72.44||92||37
|-  style="text-align:center; background:#dfd;"
|17|| style="text-align:left;" |{{AFL Syd}}||235||145||1||89||2806.3086||19922||2374.2787||17031||116.97||61.75||66||44
|-  style="text-align:center; background:#dfd;"
|18|| style="text-align:left;" |{{AFL Uni}}||14||13||1|| ||132.199||991||72.110||542||182.84||96.43||2||0
|-  style="text-align:center; background:#fdd;"
|19|| style="text-align:left;" |{{AFL WC}}||62||30||1||31||772.671||5303||783.708||5406||98.09||48.36||17||21
|-  style="text-align:center; background:#dfd;"
|20|| style="text-align:left;" |{{AFL WB}}||163||112||1||50||2190.2098||15238||1794.1934||12698||120.00||68.83||59||30
|}

===Team of the Century===
Collingwood announced its team of the century on 14 June 1997, celebrating 100 years since the beginning of the [[Australian Football League|VFL]]. [[Gavin Brown (footballer)|Gavin Brown]] was added as the fourth interchange player in 2002, as, when the team was named in 1997, only three interchange players were permitted on a team.<ref>{{cite web |url=http://www.collingwoodfc.com.au/TheClub/History/TeamOfTheCentury/tabid/9236/Default.aspx |title=Team of the Century |publisher=Collingwood FC |access-date=22 September 2011 |archive-url=https://web.archive.org/web/20110921045334/http://www.collingwoodfc.com.au/TheClub/History/TeamOfTheCentury/tabid/9236/Default.aspx |archive-date=21 September 2011 |url-status=dead  }}</ref>
{{Aussie rules team | title = Collingwood Team of the Century
| backpocket1 = [[Harold Rumney]]
| fullback = [[Jack Regan]]
| backpocket2 = [[Syd Coventry]] (Captain)
| halfbackflank1 = [[Billy Picken]]
| centrehalfback = [[Albert Collier]]
| halfbackflank2 = [[Nathan Buckley]]
| wing1 = [[Thorold Merrett]]
| centre = [[Bob Rose (footballer)|Bob Rose]]
| wing2 = [[Darren Millane]]
| halfforwardflank1 = [[Des Fothergill]]
| centrehalfforward = [[Murray Weideman]]
| halfforwardflank2 = [[Dick Lee (Australian footballer)|Dick Lee]]
| forwardpocket1 = [[Phonse Kyne]]
| fullforward = [[Gordon Coventry]]
| forwardpocket2 = [[Peter Daicos]]
| ruck = [[Len Thompson]]
| ruckrover = [[Des Tuddenham]]
| rover = [[Harry Collier]]
| interchange1 = [[Tony Shaw (Australian rules footballer)|Tony Shaw]]
| interchange2 = [[Wayne Richardson]]
| interchange3 = [[Marcus Whelan]]
| interchange4 = [[Gavin Brown (footballer)|Gavin Brown]]
| interchange5 =
| interchange6 =
| coach = [[Jock McHale|James "Jock" McHale]]}}

===Captains===
This list comprises every captain of the club. This list does not include deputy captains filling in due to an injury to the named captain, but does include captains named after a player retires or steps down during the season.

{{div col|colwidth=22em}}
* [[Bill Strickland (footballer, born 1864)|Bill Strickland]] 1897
* [[Bill Proudfoot]] 1898–99, 1901
* [[Dick Condon]] 1899–1900
* [[Lardie Tulloch]] 1902–04
* [[Charlie Pannam (footballer, born 1874)|Charlie Pannam]] 1905
* [[Alf Dummett]] 1906
* [[Arthur Leach]] 1906–08
* [[Eddie Drohan]] 1908
* [[Robert Nash (Australian rules footballer)|Robert Nash]] 1908–09
* [[George Angus (footballer)|George Angus]] 1910–11
* [[Jock McHale]] 1912–13
* [[Dan Minogue]] 1914–16
* [[Percy Wilson (footballer)|Percy Wilson]] 1917–18
* [[Con McCarthy]] 1919
* [[Dick Lee (Australian footballer)|Dick Lee]] 1920–21
* [[Tom Drummond (footballer)|Tom Drummond]] 1922
* [[Harry Curtis (footballer)|Harry Curtis]] 1923
* [[Charlie Tyson]] 1924–26
* [[Syd Coventry]] 1927–34
* [[Harry Collier]] 1935–39
* [[Jack Regan]] 1940–41, 1943
* [[Phonse Kyne]] 1942, 1946–49
* [[Pat Fricker]] 1944
* [[Alby Pannam]] 1945
* [[Gordon Hocking]] 1950–51
* [[Lou Richards]] 1952–55
* [[Neil Mann (Australian rules footballer)|Neil Mann]] 1955–56
* [[Bill Twomey Jr.]] 1957
* [[Frank Tuck]] 1958–59
* [[Murray Weideman]] 1960–63
* [[Ray Gabelich]] 1964–65
* [[John Henderson (Australian rules footballer)|John Henderson]] 1965
* [[Des Tuddenham]] 1966–69, 1976
* [[Terry Waters]] 1970–71
* [[Wayne Richardson]] 1971–75
* [[Max Richardson]] 1977
* [[Len Thompson]] 1978
* [[Ray Shaw (Australian footballer)|Ray Shaw]] 1979–80
* [[Peter Moore (Australian rules footballer)|Peter Moore]] 1981–82
* [[Mark Williams (Australian footballer born 1958)|Mark Williams]] 1983–86
* [[Tony Shaw (Australian rules footballer)|Tony Shaw]] 1987–93
* [[Gavin Brown (AFL player)|Gavin Brown]] 1994–98
* [[Nathan Buckley]] 1999–2007
* [[Scott Burns (footballer)|Scott Burns]] 2008
* [[Nick Maxwell]] 2009–2013
* [[Scott Pendlebury]] 2014–2022
* [[Darcy Moore]] 2023–
{{div col end}}

===Presidents===
{{Main|List of VFL/AFL commissioners and club presidents#Collingwood|List of Collingwood Football Club presidents}}

There have been twelve presidents of the Collingwood Football Club. The first and founding president of Collingwood was former [[City of Collingwood|Collingwood]] [[List of mayors of Collingwood|Mayor]] and [[Parliament of Victoria|Victorian]] [[Member of Parliament|MP]] [[William Beazley]]. Beazley was president of Collingwood from the founding of the club in 1892 until 1911. The second president of Collingwood was Alfred Cross. However, Cross was only president for a brief period of time. Third was former [[Fitzroy Football Club|Fitzroy]] and Collingwood player [[Jim Sharp (footballer)|Jim Sharp]]. Sharp was president for ten years (1913–1923). The fourth president of Collingwood was another former player, [[Harry Curtis (footballer)|Harry Curtis]]. Curtis currently is the longest serving president of Collingwood. Curtis served as president for twenty-six years. Another former player of Collingwood, [[Syd Coventry]] was the fifth president for Collingwood, serving twelve years between 1950 and 1962.

Tom Sherrin was the sixth president of Collingwood, serving from 1963 to 1974. Ern Clarke, president for one year, was the seventh president. [[John Hickey (administrator)|John Hickey]], [[Ranald Macdonald (journalist)|Ranald Macdonald]] and Allan MacAlister all served as president during 1977 through to 1995. Eleventh president and former player, [[Kevin Rose (Australian rules footballer)|Kevin Rose]], was the second most recent president of Collingwood. The twelfth, and second-longest serving president of Collingwood, is [[Radio personality|radio]] and television presenter, [[Sports commentator|commentator]] and journalist [[Eddie McGuire]]. McGuire was president of Collingwood between 1998 and 2021. Club board members [[Mark Korda]] and Peter Murphy were interim co-presidents, following McGuire's tenure.<ref>{{cite web|url=https://www.theage.com.au/sport/afl/rescue-mission-for-collingwood-co-presidents-korda-murphy-20210211-p571pc.html|title=Rescue mission for Collingwood co-presidents Korda-Murphy|date=11 February 2021|work=The Age|author=Peter Ryan and Jake Niall}}</ref> In April 2021, Korda was appointed the thirteenth president of Collingwood.<ref>{{cite news|url=https://www.theage.com.au/sport/afl/korda-appointed-pies-president-20210421-p57la1.html|title=Mark Korda appointed Pies president|first=Jake|last=Niall|newspaper=[[The Age]]|date=21 April 2021}}</ref>

{{List of Collingwood Football Club presidents}}

==Current playing squad==
{{Collingwood Football Club AFL personnel}}

==Reserves team==
{{Infobox australian football club
|color1 = black
|color2 = white
|color3 = solid white
| clubname  = Collingwood
| image     = 
| fullname  = Collingwood Football Club Limited
| season    = [[2023 VFL season|<span style="color:white">2023</span>]]
| home&away  = 8th
| pre-season = 
| topgoalkicker  = 
| bestandfairest = 
| bestandfairestname = [[Finlay Macrae]]
| founded   = 1939<br>2008 (re-founded)
| dissolved   = 
| league     = [[Victorian Football League|VFL]]
| coach     = [[Josh Fraser]]
| captain   = Campbell Lane & Sam Glover
| premierships = '''VFL/AFL reserves''' (7)
{{hlist|[[List of VFL/AFL reserves premiers|1919]]|[[List of VFL/AFL reserves premiers|1920]]|[[List of VFL/AFL reserves premiers|1922]]|[[List of VFL/AFL reserves premiers|1925]]|[[List of VFL/AFL reserves premiers|1940]]|[[List of VFL/AFL reserves premiers|1965]]|[[List of VFL/AFL reserves premiers|1976]]}}
| ground = [[Victoria Park, Melbourne|Victoria Park]] (10,000)  [[Olympic Park Oval|Olympic Park]] (3,000) 
| capacity  = 
| jumper     = 
| pattern_b1      = _collingwood2022h
| pattern_sh1     = _whitesides2
| pattern_so1     = 
| body1           = 000000
| shorts1         = 000000
| socks1          = 000000
| pattern_b2     = _collingwood2022a
| pattern_sh2     = _blacksides
| pattern_so2     = 
| body2           = 000000
| shorts2         = ffffff
| socks2          = 000000
| pattern_b3      = _collingwood2023c
| pattern_sh3     = _blacksides
| pattern_so3     = 
| body3           =000000
| shorts3         = ffffff
| socks3          =  000000
| pattern_name3   = Clash
|}}

The '''Collingwood reserves''' are the [[Reserve team|reserves team]] of the club. The latest iteration of the Collingwood reserves was created in 2008, and compete in the [[Victorian Football League]].

===History===
The VFL/AFL operated a reserves competition from 1919 to 1991, and a ''de facto'' [[AFL reserves]] competition was run by the [[Victorian State Football League]] from 1992 to 1999. Collingwood fielded a reserves team in both of these competitions, allowing players who were not selected for the senior team to play for Collingwood in the lower grade. Initially, the [[Collingwood District Football Club]] operated as its official reserves side, however the Districts remained a stand-alone club. It was not until the end of the 1938 season that Collingwood took control over the Districts and formally made them the Collingwood reserves.<ref name="district">{{cite web |title=Collingwood District Football Club |url=https://forever.collingwoodfc.com.au/collingwood-district-football-club/ |publisher=Collingwood Forever}}</ref>

After the AFL reserves competition was disbanded at the end of 1999, the club fielded its reserves team in the Victorian Football League during the [[2000 VFL season|2000 season]].<ref name=VFLHistory>{{cite web|url=http://www.collingwoodfc.com.au/season/vfl/history|title=History of the Collingwood Football Club in the VFL|date=1 January 2017|work=collingwoodfc.com.au|access-date=16 February 2015|archive-url=https://web.archive.org/web/20150216021729/http://www.collingwoodfc.com.au/season/vfl/history|archive-date=16 February 2015|url-status=dead}}</ref>

In 2001, Collingwood reserves team was dissolved and the club entered into an [[Australian Football League reserves affiliations|affiliation]] with the VFL's [[Williamstown Football Club]], such that Williamstown served as a feeder team and reserves players for Collingwood played senior football for Williamstown. Williamstown won one VFL premiership during this time, in 2003.

Collingwood ended its affiliation with Williamstown after the 2007 season. The reserves team was re-established, and has competed in the VFL since 2008.<ref>{{cite web|title=VFL: Season 2008|publisher=collingwoodfc.com.au|url=http://www.collingwoodfc.com.au/season/vfl/history/2008-season|access-date=16 February 2015|archive-url=https://web.archive.org/web/20150216122707/http://www.collingwoodfc.com.au/season/vfl/history/2008-season|archive-date=16 February 2015|url-status=dead}}</ref><ref name="VFLHistory"/> Collingwood's standalone reserves team's best VFL result to date was a preliminary final appearance in the [[2016 VFL season]], in which it lost to eventual premiers Footscray by 119 points.<ref>{{cite web|title=VFL Saturday recap Finals Week 3 – VFL|url=https://websites.sportstg.com/assoc_page.cgi?client=1-118-0-0-0&&news_task=DETAIL&articleID=47798380|access-date=1 October 2020|website=SportsTG|language=en}}</ref>

The reserves team currently splits home games between [[Olympic Park Oval]] and [[Victoria Park, Melbourne|Victoria Park]], although they do occasionally play at the [[Melbourne Cricket Ground|MCG]] as a curtain raiser to Collingwood home matches, and uses the AFL team's clash guernsey as its primary guernsey. The Collingwood VFL team is composed of both reserves players from the club's primary and rookie AFL lists, and a separately maintained list of players eligible only for VFL matches.

===Coaches===
{| class="wikitable" style="text-align:left; font-size:95%"
|- 
! No.
! Name
! Years
|-
!align=center|1
|[[Brad Gotch]], [[Dean Laidley]]
|align=left|2000 
|-
!align=center|2
|[[Gavin Brown (footballer)|Gavin Brown]]
|align=left|2008–10 
|-
!align=center|3
|[[Tarkyn Lockyer]] 
|align=left|2011–12 
|-
!align=center|4
|Dale Tapping
|align=left|2013–16
|-
!align=center|5
|[[Jared Rivers]]
|align=left|2017–19 
|-
!align=center|6
|[[Craig Black]]
|align=left|2021–2022 
|-
!align=center|7
|[[Josh Fraser]]
|align=left|2023–2024
|-
!align=center|8
|[[Andy Otten]]
|align=left|2025-
|}
<small>Note: [[Garry Hocking]] was appointed coach for the [[2020 VFL season|2020 season]], which was abandoned due to the [[COVID-19 pandemic]].</small>

===Captains===
{| class="wikitable" style="text-align:left; font-size:95%"
|- 
! No.
! Name
! Years
|-
!align=center|1
|Nigel Carmody
|align=left|2008 
|-
!align=center|2
|[[Damien Peverill]]
|align=left|2009
|-
!align=center|3
|Kris Pendlebury
|align=left|2010–12
|-
!align=center|4
|Jack Hellier, Nick Riddle
|align=left|2013
|-
!align=center|5
|Jack Hellier 
|align=left|2014–18
|-
!align=center|6
|Jack Hellier, [[Alex Woodward]]
|align=left|2019
|-
!align=center|7
|Lachlan Tardrew, Campbell Hustwaite
|align=left|2021–23
|-
!align=center|8
|Campbell Lane, Sam Glover
|align=left|2024
|-
!align=center|9
|Sam Glover
|align=left|2025-
|}

===Season summaries===
{| class="wikitable sortable"
|- style="background:#bdb76b;"
! Season !! Win–loss !! Ladder position !! Finals result !! Best & Fairest !! Leading goalkicker 
|-
| [[2000 VFL season|2000]] || 9–10 || 11th || DNQ || Shane Watson || Brad Obourne (20)
|-
| [[2008 VFL season|2008]] || 5–11 || 12th || DNQ || Justin Crow & [[Brent Macaffer]] || Brent Macaffer (38)
|-
| [[2009 VFL season|2009]] || 10–8 || 7th || Preliminary Final || [[Ryan Cook (Australian rules footballer)|Ryan Cook]] || [[Chris Bryan]] (34)
|-
| [[2010 Collingwood Football Club season|2010]] || 10–8 || 7th || Elimination Final || Tom Young || Scott Reed (38)
|-
| [[2011 Collingwood Football Club season|2011]] || 4–14 || 12th || DNQ || Tom Sundberg || [[Brett Eddy]] (21)
|-
| [[2012 Collingwood Football Club season|2012]] || 4–14 || 12th || DNQ || Kris Pendlebury || [[Caolan Mooney]] & [[Jackson Paine]] (17)
|-
| [[2013 Collingwood Football Club season|2013]] || 10–8 || 6th || Elimination Final || [[Kyle Martin (footballer)|Kyle Martin]] || Jackson Paine (45)
|-
| [[2014 Collingwood Football Club season|2014]] || 12–6 || 5th || Elimination Final || Kyle Martin || [[Patrick Karnezis]] (31)
|-
| [[2015 Collingwood Football Club season|2015]] || 12–6 || 6th || semi-final || Ben Moloney || Patrick Karnezis (30)
|-
| [[2016 Collingwood Football Club season|2016]] || 14–4 || 2nd || Preliminary Final || [[Brent Macaffer]] || [[Travis Cloke]] & Jordan Collopy (18)
|-
| [[2017 Collingwood Football Club season|2017]] || 8–10 || 8th || Elimination Final || [[Marty Hore]] || [[Kayle Kirby]] (42)
|-
| [[2018 Collingwood Football Club season|2018]] || 12–6 || 5th || Elimination Final || [[Marty Hore]] || Unknown
|-
| [[2019 Collingwood Football Club season|2019]] || 7–11 || 11th || DNQ || [[Alex Woodward]] || Andrew Gallucci (18)
|-
| [[2021 Collingwood Football Club season|2021]] || 6–3 || 7th || Cancelled || Lachlan Tardrew || [[Jack Ginnivan]] (16)
|-
| [[2022 Collingwood Football Club season|2022]] || 11–7 || 6th || Elimination Final || [[Finlay Macrae]] || Sam Fowler (25)
|-
| [[2023 Collingwood Football Club season|2023]] || 11–7 || 8th || Elimination Final || Campbell Hustwaite || [[Reef McInnes]] (32)
|-
| [[2024 Collingwood Football Club season|2024]] || 4–14 || 20th || DNQ || Sam Glover || [[Ash Johnson]] (21)
|-
| [[2025 Collingwood Football Club season|2025]] || 11–7 || 7th || Wildcard Round || Harry DeMattia || [[Charlie West (footballer, born 2006)|Charlie West]] (24)
|}
''<small>Sources: Collingwood Football Club VFL Honour Roll, Collingwood Reserves Honour Roll 1919–2022, VFL Stats</small>''

==Women's teams==

===AFL Women's team===
[[File:Collingwood AFLW 03.02.17.jpg|thumb|The Collingwood team huddles prior to the inaugural AFL Women's match in February 2017.]]
In April 2016, the club launched a bid to enter a team in the inaugural [[AFL Women's]] season in 2017. Meg Hutchins was appointed Women's Football Operations Manager some weeks prior, and given the responsibility of crafting the bid.<ref name="AFLWbid">{{cite news|last1=Allen|first1=Sarah|title=Collingwood launches bid for historic women's AFL team|url=http://www.collingwoodfc.com.au/news/2016-04-29/collingwood-launches-historic-womens-team-bid|access-date=16 October 2016|work=Collingwood Media|publisher=Bigpond|date=29 April 2016|archive-url=https://web.archive.org/web/20161018204730/http://www.collingwoodfc.com.au/news/2016-04-29/collingwood-launches-historic-womens-team-bid|archive-date=18 October 2016|url-status=dead}}</ref>

The club was granted a license in June 2016, becoming one of eight teams to compete in the league's first season.<ref name="AFLWteam">{{cite news|last1=Allen|first1=Sarah|title=History made: Collingwood women's team announced|url=http://www.collingwoodfc.com.au/news/2016-06-15/history-made-collingwood-womens-team-announced-|access-date=16 October 2016|work=Collingwood Media|publisher=Bigpond|date=15 June 2016|archive-url=https://web.archive.org/web/20160618023458/http://www.collingwoodfc.com.au/news/2016-06-15/history-made-collingwood-womens-team-announced-|archive-date=18 June 2016|url-status=dead}}</ref>

In addition to her role off-field, Hutchins would become one of the club's first players, along with marquees [[Moana Hope]] and Emma King.<ref>{{cite news|last1=Matthews|first1=Bruce|title=Sixteen of the best: women's marquees named|url=http://www.afl.com.au/news/2016-07-27/sixteen-of-the-best-womens-league-marquee-players-named|access-date=16 October 2016|work=AFL.com.au|publisher=Bigpond|date=27 July 2016}}</ref> Collingwood selected a further 19 players in October's inaugural draft as well as three non-drafted players and two first time footballing rookies.<ref name="AFLWbid"/> [[Dandenong Stingrays]] assistant and Victorian Metro Youth Girls head coach Wayne Siekman was appointed the team's inaugural head coach in July 2016.

The AFL Women's team is based at the club's training and administration at Olympic Park, though often shares matches between the venue and the club's spiritual home [[Victoria Park, Melbourne|Victoria Park]].<ref name="AFLWbid"/>

====AFL Women's squad====
{{Collingwood Football Club AFL Women's personnel}}

====AFL Women's season summaries====
{| class="wikitable"
|- style="background:#bdb76b;font-size: 87%"
! colspan="9" | Collingwood AFLW honour roll
|- style="background:#bdb76b;font-size: 87%;"
! Season !! Ladder !! W–L–D !! Finals !! [[Collingwood best and fairest (AFL Women's)|Best & Fairest]] !! [https://australianfootball.com/leagues/every_goalkicker/AFL/138/Women%27s+Premiership+Season/245?season_from=2022&season_to=2022&limit=1000 Leading goalkicker] !! Captain(s) !! Coach
|- style="font-size: 87%;"
| [[2017 Collingwood Football Club season|2017]] || 5th || 3–4–0 || DNQ || [[Nicola Stevens]] || [[Moana Hope]] (7) || [[Steph Chiocci]] || [[Wayne Siekman]]
|- style="font-size: 87%;"
| [[2018 Collingwood Football Club season|2018]] || 6th || 3–4–0 || DNQ || [[Chloe Molloy]] || [[Christina Bernardi]] (9) || [[Steph Chiocci]] || [[Wayne Siekman]]
|- style="font-size: 87%;"
|[[2019 Collingwood Football Club season|2019]] || 10th ^|| 1–6–0 || DNQ || [[Jaimee Lambert]]|| [[Sarah D'Arcy]] (4) || [[Steph Chiocci]] || [[Wayne Siekman]]
|- style="font-size: 87%;"
|[[2020 Collingwood Football Club season|2020]] || 5th ^|| 4–2–0 || Semi-final || [[Jaimee Lambert]] || [[Jordan Membrey]] (7) || [[Steph Chiocci]] || [[Stephen Symonds]]
|- style="font-size: 87%;"
|[[2021 Collingwood Football Club season|2021]] || 3rd || 7–2–0 || Preliminary final || [[Brianna Davey]] || [[Chloe Molloy]] (16) || [[Steph Chiocci]] & [[Brianna Davey]] || [[Stephen Symonds]]
|- style="font-size: 87%;"
|[[2022 Collingwood Football Club season#2022 AFL Women's season 6 (January to April)|2022 (S6)]] || 6th || 6–4–0 || Qualifying final || [[Jaimee Lambert]] || [[Chloe Molloy]] (8) || [[Steph Chiocci]] & [[Brianna Davey]] || [[Stephen Symonds]]
|- style="font-size: 87%;"
|[[2022 Collingwood Football Club season#2022 AFL Women's season 7 (August to November)|2022 (S7)]] || 6th || 7–3–0 || Semi-final || [[Jordyn Allen]] || [[Eliza James (footballer)|Eliza James]] (10) || [[Steph Chiocci]] & [[Brianna Davey]] || [[Stephen Symonds]]
|- style="font-size: 87%;"
| [[2023 Collingwood Football Club season|2023]] || 11th || 5–5–0 || DNQ || [[Brittany Bonnici]] || [[Nell Morris-Dalton]] (8) || [[Brianna Davey]] || [[Stephen Symonds]]
|- style="font-size: 87%;"
| [[2024 Collingwood Football Club season|2024]] || 18th || 1–10–0 || DNQ || [[Ruby Schleicher]] || [[Imogen Barnett]] / [[Brittany Bonnici]] / [[Lauren Butler]] (4) || [[Brianna Davey]] || [[Sam Wright (Australian footballer)|Sam Wright]]
|- style="font-size: 87%;"
| [[2025 Collingwood Football Club season|2025]] || 15th || 3–9–0 || DNQ || ''TBD'' || [[Kalinda Howarth]] (7) || [[Ruby Schleicher]] || [[Sam Wright (Australian footballer)|Sam Wright]]
|}
<small>^ Denotes the ladder was split into two conferences. Figure refers to the club's overall finishing in the home-and-away season.</small>

===VFL Women's team===
The club began fielding its own team in the revamped [[VFL Women's]] league from the start of the 2018 season.<ref>{{cite web|url=https://www.foxsports.com.au/afl/womens-afl/five-afl-clubs-granted-vflw-licences-for-2018-the-starting-blocks-for-a-revamped-competition/news-story/54692d13ad5ac27d94ef9fa20a9839e4|title=Five AFL clubs granted VFLW licences for 2018 – the starting blocks for a revamped competition|work=Fox Sports|date=11 October 2017}}</ref> Many of the club's AFLW athletes play for the VFLW team, though the majority of the team is made up of players who haven't been drafted to an AFLW club.<ref>{{cite web|url=https://www.collingwoodfc.com.au/news/2019-08-15/moving-forward-with-collingwoods-vflw-program|title=Moving forward with Collingwood's VFLW program|work=Collingwood FC|date=15 August 2019}}</ref> The VFL Women's competition runs from May to September (after the AFL Women's season has concluded) and Collingwood achieved success quickly in the league, claiming their first [[List of VFL Women's premiers|VFLW premiership]] in 2019.<ref>{{cite web|url=https://www.theage.com.au/sport/afl/collingwood-win-first-women-s-premiership-in-vflw-grand-final-triumph-20190922-p52tpj.html|title=Collingwood win first women's premiership in VFLW grand final triumph|work=The Age|date=22 September 2019}}</ref>

===VFLW team list===
51. Matilda Zander
52. Nicole Hales
53. Danica Pederson
54. Tricia Cowan
55. Caitlin Bunker
56. Marla Neal
58. Kara Colborne-Veel
60. Grace Matser
61. Nyakoat Dojiok
62. Monique Dematteo
63. Georgia Ricardo
64. Shanel Camilleri
65. Elisabeth Jackson
67. Rhiannon Busch
71. Hannah Bowey
72. Katie Lee
73. Olivia Storer
74. Ebony Wroe
75. Amy Kane
76. Nicola Weston
88. Neve O'Connor
90. Cahlia Haslam
91. Demi Hallett
92. Sarah King
99. Mollie Emond
Coach: Chloe McMillan

====VFL Women's season summaries====
{| class="wikitable"
|- style="background:#bdb76b;font-size: 87%"
! colspan="9" | Collingwood VFLW honour roll
|- style="background:#bdb76b;font-size: 87%;"
! Season !! W–L–D !! Ladder !! Finals result !! Best & Fairest !! [https://websites.mygameday.app/comp_info.cgi?c=0-118-0-577341-0&a=STATS Leading goalkicker] !! Captain(s) !! Coach
|- style="font-size: 87%;"
| [[2018 Collingwood Football Club season|2018]] || 12–1–1 || 1st || Preliminary final || [[Jaimee Lambert]] || [[Sophie Alexander]] (14) || Unknown || [[Penny Cula-Reid]]
|- style="font-size: 87%;"
|[[2019 Collingwood Football Club season|2019]] || 12–2–0 || 1st || div style="background:gold; text-align:center;"|{{font color|black|'''Premiers'''}} || [[Jaimee Lambert]] || [[Jaimee Lambert]] (29) || [[Ruby Schleicher]] & [[Grace Buchan]]|| [[Penny Cula-Reid]]
|- style="font-size:87%; background:silver;"
|2020 
|colspan=7|''Season cancelled due to the [[COVID-19 pandemic in Australia|COVID-19 pandemic]]''
|- style="font-size: 87%;"
|[[2021 Collingwood Football Club season|2021]] || 14–0–0 || 1st || N/A<ref group="lower-alpha" name="SHATC">Collingwood qualified for the [[2021 VFL Women's season|2021 VFL Women's Grand Final]] against {{AFL Gee}}, though the match was cancelled and no premiership was awarded due to the impact of the [[COVID-19 pandemic in Australia|COVID-19 pandemic in Victoria]].</ref> || [[Imogen Barnett]]|| [[Imogen Barnett]] (21) || [[Caitlin Bunker]]|| Chloe McMillan
|- style="font-size: 87%;"
| [[2022 Collingwood Football Club season|2022]] || 7–7–0 || 6th || Elimination final || [[Matilda Zander]]|| [[Nyakoat Dojiok]] & [[Matilda Zander]] (9) || [[Caitlin Bunker]]|| Chloe McMillan
|- style="font-size: 87%;"
| [[2023 Collingwood Football Club season|2023]] || 9–5–0 || 1st || Runners up || [[Jessica Bates]] || [[Monique DeMatteo]] (16) || [[Caitlin Bunker]]|| Chloe McMillan
|- style="font-size: 87%;"
| [[2024 Collingwood Football Club season|2024]] || 6–8-0 || 7th || DNQ || [[Katie Day]] || [[Kaitie Day]] (6) || [[Megan Ryan (footballer)|Megan Ryan]]|| Tom Cashin
|- style="font-size: 87%;"
| [[2025 Collingwood Football Club season|2025]] || 10–4-0 || 2nd || Runners up || TBC || [[Amelia Peck]] (24) || [[Dominique Carbone]] || Tom Cashin
|}
''Sources: Club historical data {{Webarchive|url=https://web.archive.org/web/20191104092626/https://vfl.com.au/collingwood-womens-historical-data/ |date=4 November 2019 }} and [https://vfl.aflwstats.com/players/2022 VFLW Stats 2021–present]''

==Individual awards==

===Best and Fairest===
{{Further|Copeland Trophy}}

===Brownlow Medal winners===
* [[Syd Coventry]] ([[1927 Brownlow Medal|1927]])
* [[Albert Collier]] ([[1929 Brownlow Medal|1929]])
* [[Harry Collier]] ([[1930 Brownlow Medal|1930]] tied)
* [[Marcus Whelan]] ([[1939 Brownlow Medal|1939]])
* [[Des Fothergill]] ([[1940 Brownlow Medal|1940]] tied)
* [[Len Thompson]] ([[1972 Brownlow Medal|1972]])
* [[Peter Moore (Australian rules footballer)|Peter Moore]] ([[1979 Brownlow Medal|1979]])
* [[Nathan Buckley]] ([[2003 Brownlow Medal|2003]] tied)
* [[Dane Swan]] ([[2011 Brownlow Medal|2011]])

===Leigh Matthews Trophy winners===
* [[Darren Millane]] (1990)
* [[Dane Swan]] (2010)
* [[Nick Daicos]] (2025)

===Coleman Medal winners===
[[File:Gordon Coventry – unknown date – 1.jpg|thumb|upright|Gordon Coventry led the VFL in goalkicking six times.]]
Instituted in 1981, retrospective awards were dated back to 1955; prior to that, the League awarded the Leading Goalkicker Medal

* [[Ian Brewer]] (1958)
* [[Peter McKenna (Australian footballer)|Peter McKenna]] (1972, 1973)
* [[Brian Taylor (Australian footballer)|Brian Taylor]] (1986)

Leading Goalkicker Medal winners

* [[Archie Smith (footballer, born 1872)|Archie Smith]] 1898
* [[Teddy Lockwood]] 1900 (tied), 1903
* [[Charlie Pannam (footballer, born 1874)|Charlie Pannam]] 1905
* [[Dick Lee (Australian footballer)|Dick Lee]] 1907, 1908, 1909, 1914, 1916, 1917, 1919
* [[Gordon Coventry]] 1926, 1927, 1928, 1929, 1930, 1933
* [[Ron Todd (footballer)|Ron Todd]] 1938, 1939
* [[Des Fothergill]] 1946

===Norm Smith Medal winners===
[[File:Scott Pendlebury 2017.2.jpg|thumb|upright|Scott Pendlebury, winner of the 2010 Norm Smith Medal]]
* [[Tony Shaw (Australian rules footballer)|Tony Shaw]] (1990)
* [[Nathan Buckley]] (2002)
* [[Scott Pendlebury]] (2010)
* [[Bobby Hill (Australian footballer)|Bobby Hill]] (2023)

===E. J. Whitten Medalists===

* [[Gavin Brown (footballer)|Gavin Brown]] (1989, 1997)

===Mark of the Year winners===
* [[Alan Atkinson]] (1973)
* [[Billy Picken]] (1974)
* [[Billy Picken]] (1976)
* [[Peter Daicos]] (1980)
* [[Denis Banks]] (1984)
* [[Chris Tarrant (footballer)|Chris Tarrant]] (2003)
* [[Andrew Krakouer]] (2011)
* [[Jamie Elliott (footballer, born 1992)|Jamie Elliott]] (2013)
* [[Bobby Hill (Australian footballer)|Bobby Hill]] (2024)

===Goal of the Year winners===
* [[Phil Manassa]] (1977)
* [[Peter Daicos]] (1991)
* [[Mick McGuane]] (1994)
* [[Leon Davis (footballer)|Leon Davis]] (2008)
* [[Josh Daicos]] (2020)

===Anzac Day Medal winners===
* [[Saverio Rocca]] (1995, 1998) ^
* [[Scott Russell (footballer)|Scott Russell]] (1996) ^
* [[Damien Monkhorst]] (1997) ^
* [[Chris Tarrant (footballer)|Chris Tarrant]] (2001)
* [[Mark McGough]] (2002)
* [[Ben Johnson (Australian footballer)|Ben Johnson]] (2006)
* [[Heath Shaw]] (2007)
* [[Paul Medhurst]] (2008)
* [[Scott Pendlebury]] (2010, 2011, 2019)
* [[Dane Swan]] (2012, 2014)
* [[Paul Seedsman]] (2015)
* [[Steele Sidebottom]] (2016, 2025)
* [[Adam Treloar]] (2018)
* [[Jack Ginnivan]] (2022)
* [[Nick Daicos]] (2023)
^ Awarded retrospectively in 2011

===Neale Daniher Trophy winners===
* [[Travis Cloke]] (2015)
* [[Mason Cox]] (2018)
* [[Adam Treloar]] (2019)
* [[Scott Pendlebury]] (2021)
* [[Jack Crisp]] (2024)
* [[Josh Daicos]] (2025)

===Bob Rose–Charlie Sutton Medal winners===
* [[Ben Johnson (Australian footballer)|Ben Johnson]] (2008)
* [[Dane Swan]] (2009)
* [[Scott Pendlebury]] (2010, 2012, 2017)
* [[Heath Shaw]] (2011, 2013)
* [[Tom Phillips (Australian footballer)|Tom Phillips]] (2018)
* [[Nick Daicos]] (2023)

===Richard Pratt Medal winners===
* [[Dane Swan]] (2013)
* [[Tom Langdon]] (2014)
* [[Scott Pendlebury]] (2015)
* [[Steele Sidebottom]] (2018)
* [[Nick Daicos]] (2024)
* [[Lachie Schultz]] (2025)

===Jason McCartney Medal winners===
* [[Anthony Rocca]] (2003)
* [[Ben Johnson (Australian footballer)|Ben Johnson]] (2004)
* [[Chris Tarrant (footballer)|Chris Tarrant]] (2006)
* [[James Clement]] (2007)
* [[Tarkyn Lockyer]] (2009)
* [[Scott Pendlebury]] (2013)
''Not awarded since 2013''

===All Australian Team===
* [[Des Healey]] (1953)
* [[Bob Rose (footballer)|Bob Rose]] (1953)
* [[Terry Waters]] (1969)
* [[Ricky Watt]] (1969)
* [[Peter McKenna (Australian footballer)|Peter McKenna]] (1972)
* [[Len Thompson]] (1972)
* [[Peter Moore (Australian rules footballer)|Peter Moore]] (1979)
* [[Mike Richardson (Australian rules footballer)|Michael Richardson]] (1983)
* [[Geoff Raines]] (1985)
* [[Tony Francis]] (1991)
* [[Gavin Brown (footballer)|Gavin Brown]] (1991, 1994)
* [[Mick McGuane]] (1992)
* [[Nathan Buckley]] (1996, 1997, 1998, 1999, 2001, 2003)
* [[Chris Tarrant (footballer)|Chris Tarrant]] (2003)
* [[James Clement]] (2004, 2005)
* [[Alan Didak]] (2006, 2010)
* [[Paul Medhurst]] (2008)
* [[Dane Swan]] (2009, 2010, 2011, 2012, 2013)
* [[Nick Maxwell]] (2009)
* [[Leon Davis (footballer)|Leon Davis]] (2009, 2011)
* [[Scott Pendlebury]] (2010, 2011, 2012, 2013, 2014, 2019)
* [[Heritier Lumumba|Harry O'Brien]] (2010)
* [[Dale Thomas (footballer)|Dale Thomas]] (2011)
* [[Ben Reid]] (2011)
* [[Travis Cloke]] (2011, 2013)
* [[Dayne Beams]] (2012)
* [[Brodie Grundy]] (2018, 2019)
* [[Steele Sidebottom]] (2018)
* [[Adam Treloar]] (2019)
* [[Darcy Moore]] (2020, 2023)
* [[Taylor Adams]] (2020)
* [[Brayden Maynard]] (2022)
* [[Josh Daicos]] (2023)
* [[Nick Daicos]] (2023)

===International rules representatives===
* [[Gavin Brown (AFL player)|Gavin Brown]] (1990)
* [[Nathan Buckley]] (1998), (1999 – captain)
* [[James Clement]] (2002)
* [[Alan Didak]] (2004)
* [[Scott Pendlebury]] (2008), (2017)
* [[Dale Thomas (footballer)|Dale Thomas]] (2008)
* [[Dane Swan]] (2010)
* [[Tyson Goldsack]] (2010)

===Michael Tuck Medal winners===
* [[Heath Shaw]] (2011)

===Jim Stynes Medal winners===
* [[Dane Swan]] (2010)

==Match records==
* '''Highest score:''' R17, 1980 – Collingwood 32.19 (211) v [[St Kilda Football Club|St Kilda]] 16.11 (107) – [[Waverley Park]]
* '''Lowest score:''' R6, 1897 (VP) – Collingwood 0.8 (8) v [[Sydney Swans|South Melbourne]] 2.15 (27) – [[Victoria Park, Melbourne|Victoria Park]] (VP)
* '''Lowest score since 1919:''' [[1960 VFL Grand Final|Grand Final]], 1960 – 2.2 (14) v [[Melbourne Football Club|Melbourne]] 8.14 (62) – [[Melbourne Cricket Ground]] (MCG)
* '''Highest losing score:''' R16, 1937 – Collingwood 21.16 (142) v [[Melbourne Football Club|Melbourne]] 22.21 (153) – VP
* '''Lowest winning score:''' R9, 1899 (VP) – Collingwood 3.3 (21) v [[Melbourne Football Club|Melbourne]] 1.7 (13) – VP
* '''Lowest winning score since 1919:''' [[1927 VFL Grand Final|Grand Final]], 1927 – 2.13 (25) v [[Richmond Football Club|Richmond]] 1.7 (13) – MCG
* '''Biggest winning margin:''' 178 points; R4, 1979 – Collingwood 31.21 (207) v [[St Kilda Football Club|St Kilda]] 3.11 (29) – VP
* '''Biggest losing margin:''' 138 points; R3, 1942 – Collingwood 5.7 (37) v [[Richmond Football Club|Richmond]] 25.25 (175) – [[Punt Road Oval]]
* '''Record attendance (home and away game):''' R10, 1958 – 99,346 v [[Melbourne Football Club|Melbourne]] – MCG
* '''Record attendance (finals match):''' [[1970 VFL Grand Final|Grand Final]], 1970 – 121,696 v [[Carlton Football Club|Carlton]] – MCG

===Records set by players===
* '''Most matches:''' [[Scott Pendlebury]] – 415 (2006–)
* '''Most consecutive matches:''' [[Jack Crisp]] – 246 (2012–)
* '''Most goals kicked in a match:''' [[Gordon Coventry]] – 17 goals 4 behinds (R12, 1930, VP) – VFL record until 1947
* '''Most Best & Fairests:''' [[Nathan Buckley]] – 6 (1994, 1996, 1998, 1999, 2000, 2003)
* '''Most matches as coach:''' Jock McHale – 714 (1912–1949) – VFL/AFL record until 2015 (Remains a record for the most matches as coach at one club.)
* '''Most matches as captain/acting captain:''' [[Scott Pendlebury]] – 206 (2014–2022)
* '''Most goals in a season:''' [[Peter McKenna (Australian footballer)|Peter McKenna]] – 143 (1970)
* '''Most career goals:''' Gordon Coventry – 1299 (1920–1937) – VFL/AFL record until 1999 (Remains a record for the most career goals at one club.)

==Cultural influence==
* [[David Williamson]]'s 1977 stage play, ''[[The Club (play)|The Club]]'', was inspired by the backroom dealings and antics of the Collingwood Football Club; although Collingwood is never mentioned by name. The 1980 film version of the play – directed by [[Bruce Beresford]] and starring [[John Howard (Australian actor)|John Howard]], [[Jack Thompson (actor)|Jack Thompson]], [[Graham Kennedy]] and [[Frank Wilson (Australian actor)|Frank Wilson]]<ref>[https://www.imdb.com/title/tt0080546 ''The Club'' (1980)], IMDb</ref> – is set at Collingwood and featured Collingwood players in speaking and non-speaking roles. The film was almost entirely shot on location at Victoria Park, both inside and on the actual oval.<ref>McFarlane, G. & Roberts, M., ''The Illustrated Collingwood Encyclopedia'', 2004; Brown, G., "Collingwood Forever", 1997.</ref>
* [[Judd Apatow]]'s 2009 film, ''[[Funny People]]'', starring [[Adam Sandler]] and [[Seth Rogen]], featured a scene with Australian actor [[Eric Bana]] trying to explain the rules of Australian rules football.<ref>{{cite web |url=http://news.ninemsn.com.au/entertainment/764107/eric-bana-teaches-afl-to-seth-rogan |archive-url=https://archive.today/20120713003249/http://news.ninemsn.com.au/entertainment/764107/eric-bana-teaches-afl-to-seth-rogan |url-status=dead |archive-date=13 July 2012 |title=Eric Bana teaches AFL to Seth Rogan |publisher=News.ninemsn.com.au |access-date=22 September 2011 }}</ref> During this scene Bana's character, a [[St Kilda Football Club|St Kilda]] supporter, voices his dislike for Collingwood while watching a televised game.
* [[Adam Elliot]]'s 2009 clay-animated film, ''[[Mary and Max]]'', features a scene with a school-yard bully, named Bernie Clifford, who wears a 1970s VFL-style Collingwood guernsey. A Collingwood garden gnome can also be seen in the film.<ref>{{cite web|url=https://www.brisbanetimes.com.au/sport/mary-max-and-the-magpies-20100407-rs65.html |title=Mary, Max and the Magpies |work=Brisbane Times |date=7 April 2010 |access-date=22 September 2011}}</ref>
* In the 2010 independent Australian film ''[[Joffa: The Movie]]'', [[Joffa Corfe]] and Shane McRae star as a couple of knockabout handymen with a passion for the Collingwood Football Club.
*[[John Brack]]'s 1953 painting ''[[Three of the Players]]'' depicts three Collingwood players. The players are thought by some to be [[Lou Richards]], [[Jack Regan]] and [[Phonse Kyne]].<ref name="Boland">{{cite news|last1=Boland|first1=Michaela|title=Collingwood opts to pass up on painting|url=http://www.theaustralian.com.au/national-affairs/collingwood-opts-to-pass-up-on-painting/story-fn59niix-1225909100311|access-date=26 May 2016|work=The Australian|publisher=News Limited|date=24 August 2010}}</ref>
* The Melbourne-based architectural firm [[Edmond and Corrigan]] included Collingwood's black and white stripes in the designs of many of their buildings, including the [[Victorian College of the Arts|VCA Theatre]] and [[Niagara Galleries]].<ref>{{cite book |title=Phaidon Atlas of Contemporary World Architecture |url=http://au.phaidon.com/store/architecture/the-phaidon-atlas-of-contemporary-world-architecture-9780714843124/ |publisher=Phaidon |page=53 |access-date=1 January 2023 |archive-date=24 May 2013 |archive-url=https://web.archive.org/web/20130524145956/http://au.phaidon.com/store/architecture/the-phaidon-atlas-of-contemporary-world-architecture-9780714843124/ |url-status=dead }}</ref>

==Activism==
===Same Sex Marriage===
During the [[Australian Marriage Law Postal Survey]], Collingwood supported the Yes vote.<ref name="nso">{{cite web|title=Sport|url=https://www.australianmarriageequality.org/sport-support/|website=Australian Marriage Equality|access-date=13 September 2017}}</ref>

===Voice to Parliament===
Collingwood was a supporter of the [[Voice to Parliament]].<ref name="skynews.com.au">{{Cite news |last=Hevesi |first=Brian |date=2 May 2023 |title=West Coast Eagles join the Collingwood Magpies in supporting Voice to Parliament |work=[[Sky News Australia|Sky News]] |url=https://www.skynews.com.au/australia-news/voice-to-parliament/west-coast-eagles-join-the-collingwood-magpies-in-supporting-voice-to-parliament/news-story/d3af56a2ec4ed58ee4155aa0fb28511e |access-date=17 May 2023}}</ref>

==See also==
{{Portal|Sports|Victoria
}}
* [[History of the Collingwood Football Club]]
* [[:Category:Collingwood Football Club players|List of Collingwood players]]
* [[List of Collingwood Football Club coaches]]
* [[Sport in Australia]]
* [[Sport in Victoria]]

==Footnotes==
;Notes
{{notelist}}

;References
{{Reflist}}

;Bibliography
* {{Cite book|last=Lovett|first=Michael|title=AFL Record Season Guide|publisher=Geoff Slattery Media Group|year=2010|isbn=978-0-9806274-5-9}}
* [https://hansard.parliament.vic.gov.au/images/stories/historical_hansard/VicHansard_19901120_19901121.pdf ''Victorian Government Hansard'' of November 1990, pp.2208–2218]: Victorian Legislative Assembly's debate on the ''Collingwood (Victoria Park) Land Bill'' on 21 November 1990: features an informative interchange between [[Murray Weideman]]'s older brother, [[Graeme Weideman]], and former South Melbourne footballer, [[Bill McGrath]], both of whom were MLAs at the time.

==External links==
{{Commons category}}
* {{Official website}}
* [https://www.flashscore.com.au/team/collingwood-magpies/2eoreBsI/results/ Collingwood Magpies results] – Latest scores for Collingwood Football Club

{{Collingwood Football Club}}
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[[Category:Collingwood Football Club| ]]
[[Category:Australian rules football clubs established in 1892]]
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