View source for Crush (drink)

{{short description|Line of fruit flavored carbonated beverages}}
{{redirect|Orange Crush}}
{{Infobox beverage
|name = Crush
|image = Crush_Soda_Logo_New.png
|caption = 
|type = [[Soft drink]]
|manufacturer = [[Keurig Dr Pepper]]
|distributor = [[PepsiCo]] (North America)<br> [[Keurig Dr Pepper]] (international)<br>[[The Coca-Cola Company]] (Syria and Lebanon)<br> [[Compañía de Cervecerías Unidas]] (Chile)
|introduced = {{Start date and age|1911}}
|discontinued=
|related = [[Fanta]], [[Nehi]], [[Slice (soft drink)|Orange Slice]], [[Sunkist (soft drink)|Sunkist]], [[Mirinda]]
|variants =
}}

'''Crush''' is a brand of [[carbonated soft drink|carbonated soft drinks]] owned and marketed internationally by [[Keurig Dr Pepper]], originally created as an [[Orange soft drink|orange soda]], '''Orange-Crush'''. It was created in 1911, 30 years before [[The Coca-Cola Company|Coca-Cola's]] [[Fanta]], by beverage and extract chemist Neil C. Ward. Most flavors of Crush are [[caffeine-free]].

==History==
[[File:Orange Crush Ad 1921.png|thumb|left|175px|Poster for Ward's Orange-Crush, c. 1921]]

In 1911, Clayton J. Howel, president and founder of the Orange-Crush Company, partnered with Neil C. Ward and incorporated the company. Ward made the recipe for Orange Crush. Howel was not new to the soft drink business, having earlier introduced Howel's Orange Julep. Soft drinks of the time often carried the surname of the inventor along with the product name. Howel sold the rights to use his name in conjunction with his first brand; therefore, Ward was given the honors: Crush was first premiered as '''Ward's Orange-Crush'''.<ref>{{cite web |url=http://www.crushsoda.com |title=All about Crush |archive-url=https://web.archive.org/web/20111007234307/http://www.crushsoda.com/#panel08 |archive-date=2011-10-07 |url-status=dead }}</ref> Originally, Orange Crush included orange pulp in the bottles, giving it a "fresh squeezed" illusion, even though the pulp was added rather than remaining from squeezed oranges. Pulp has not been in the bottles for decades.

Crush was purchased by [[Procter & Gamble]] in 1980 (with the exception of the Canadian rights, which were purchased in 1984). Procter & Gamble only manufactured "bottler's base", which was a concentrate consisting of flavour and colour. One milliliter of bottler's base was combined with syrup and carbonated water to create a 12-ounce bottle of Crush. In 1989, [[Cadbury Schweppes]] acquired Crush USA from Procter & Gamble Co. Cadbury Schweppes spun off its United States beverage business as [[Dr Pepper Snapple Group]] (predecessor of [[Keurig Dr Pepper]]) in 2008.

Bottles were originally ribbed, and were made of brown glass at one point.<ref>{{Cite web |url=https://www.printmag.com/design-inspiration/vintage-orange-crush-soda-bottles-take-a-ribbing/ |title=A Vintage Orange Crush Bottle Fizzing with History |date=May 21, 2012 |first=J. J. |last=Sedelmaier |work=Print Magazine |language=en-US |archive-url=https://web.archive.org/web/20130529115159/http://www.printmag.com/design-inspiration/vintage-orange-crush-soda-bottles-take-a-ribbing/ |archive-date=2013-05-29 |url-status=live  }}</ref> Initially, Orange Crush came in the ribbed or "Krinkly", clear glass bottle. The brown (amber) glass bottle was introduced in 1937, and is known as the "Krinkly Brown" bottle. The bottle design changed again in 1955, leaving the amber glass and "krinkles" behind. This bottle was called "the Big New Bottle" and was intended to give the product a larger and more "graceful" look. <ref>{{Cite web |url=https://beachpackagingdesign.com/boxvox/1955-crush-bottle-makeover |title=1955 Crush Bottle Makeover |date=May 21, 2012 |first=Randy |last=Ladacer |work=Beach Branding & Package Design |language=en-US |archive-url=https://web.archive.org/web/20180104152427/https://beachpackagingdesign.com/boxvox/1955-crush-bottle-makeover |archive-date=2018-01-04 |url-status=live  }}</ref>

===Today===
The Crush brand and trademark are currently owned by [[Keurig Dr Pepper]] of [[Frisco, Texas]]. Crush is also popular in [[Canada]], where it is distributed by a subsidiary of [[Canada Dry Motts]]. It is distributed by various [[Pepsi]] bottlers, the biggest being the [[Pepsi Bottling Group]] United States.

Other countries where Crush is sold are [[Argentina]], [[Colombia]], [[Chile]], [[Guatemala]], [[Mexico]], [[Panama]], [[Paraguay]], [[Peru]], [[Syria]], [[Uruguay]] and at one time [[Nicaragua]], [[Costa Rica]], [[Ecuador]] and [[Bolivia]]. In Chile, Crush has been distributed by [[Compañía de Cervecerías Unidas]] since the 1940s.<ref>{{Cite web |url=http://www.memoriachilena.cl/602/w3-article-73752.html |title=Del naranjal a la botella : Orange Crush |publisher=Memoria Chilena: Portal|language=es|access-date=2019-02-08}}</ref> In contrast, in some countries of [[Latin America]] the Crush brand is distributed by [[The Coca-Cola Company]], using the same colours and bottles as [[Fanta]].

Several flavours (Orange, Diet Orange, Grape, Strawberry, Pineapple) are available at most stores throughout North America; others, however, are distributed only within small markets. Pineapple Crush, Birch Beer Crush, and Lime Crush for instance, are found in both cans and single serving bottles in the Canadian province of [[Newfoundland and Labrador]] and in [[Fort McMurray]], [[Alberta]]. From 2009, changes in bottling rights allowed many of these regional flavours to be distributed by [[the Pepsi Bottling Group]] in a majority of their territory in the United States,<ref>{{Citation|last=Collier |first=Joe Guy |title=Pepsi Bottling Group to distribute Crush in U.S. |newspaper=The Atlanta Journal-Constitution |date=August 21, 2008 |url=http://www.ajc.com/business/content/business/coke/stories/2008/08/21/pepsi_bottling_crush.html |access-date=May 27, 2010 |url-status=dead |archive-url=https://web.archive.org/web/20110522085850/http://www.ajc.com/business/content/business/coke/stories/2008/08/21/pepsi_bottling_crush.html |archive-date=May 22, 2011 }}</ref> and for [[PepsiAmericas|PepsiAmerica]] to distribute Crush in most of its territory.<ref>{{Cite press release|title=PepsiAmericas Signs Agreement With Keurig Dr Pepper To Further Boost Crush Brand Distribution |publisher=PepsiAmericas |date=18 September 2008 |url=http://investors.pepsiamericas.com/releasedetail.cfm?ReleaseID=335354 |access-date=May 27, 2010 |archive-url=https://web.archive.org/web/20090203154023/http://investors.pepsiamericas.com/releasedetail.cfm?ReleaseID=335354 |archive-date=February 3, 2009 |url-status=dead }}</ref>

==Flavors==
{{div col}}
* Cocoa Crush
* Crush [[Apple]]
* Crush Banana
* Crush Berry Blast
* Crush Berry Punch
* Crush Berry [[Pomegranate]]<ref name="kosher2">[http://www.crcweb.org/Beverage%20List.pdf Kosher Beverage List] at Chicago Rabbinical Council</ref>
* Crush [[Birch beer|Birch Beer]] ([[Newfoundland and Labrador]], also available at some [[Sobeys]] grocery chains across Canada)
* Crush [[Blue raspberry flavor|Blue Raspberry]]
* Crush [[Bubble gum|Bubblegum]] ([[Slush (beverage)|Slush]] only)
* Crush [[Cherry]]<ref name="crush">[http://www.crushsoda.com/ Official site]</ref> (2009–)
* Crush [[Chocolate]]
* Crush Cola (Kuwait, 1970s–1990s)
* Crush [[Cream soda|Cream Soda]] (Canada and UK); sold clear in Québec, and Newfoundland and Labrador; sold pink in the rest of Canada
* Crush Frozen [[ice pop#Related snacks|Orange Dream]]
* Crush [[Punch (drink)|Tropical Punch]]<ref name="crush"/>
* Crush Fruity Red<ref name="kosher"/>
* Crush Fruit Punch
* Crush [[Ginger beer|Ginger Beer]]
* Crush [[Grapefruit]]
* Crush [[Grape]]
* Crush [[Lemon]]<ref name="All Crush Facebook">[https://www.facebook.com/allcrushsodas All Crush sodas (and where to get them)] at [[Facebook]]</ref>
* Crush Lemonade<ref name="All Crush Facebook" />
* Crush [[Lemon-lime drink|Lemon-Lime]]<ref name="crush"/>
* Crush [[Lime (fruit)|Lime]]<ref name="crush"/>
* Crush [[Rickey (cocktail)|Lime Rickey]]<ref name="All Crush Facebook" />
* Crush Mango
* Crush Nectar
* Crush [[Orange (fruit)|Orange]]<ref name="crush"/>
* Crush Orange Dry<ref name="All Crush Facebook" />
* Crush [[Peach]]<ref name="crush"/>
* Crush Peach Sour<ref name="kosher">[http://www.star-k.org/cons-appr-bev.htm Star-K Online Recommended Soft Drink List], July 2010</ref>
* Crush [[Pear]]
* Crush [[Pineapple]]<ref name="crush"/> (Originally sold only in [[Newfoundland and Labrador|Newfoundland]])
* Crush Pink Grapefruit<ref name="kosher"/>
* Crush Red Cream
* Crush Red Licorice<ref name="kosher"/>
* Crush [[Root beer|Root Beer]]
* Crush [[Sarsaparilla (soft drink)|Sarsi]]
* Crush Soda Water (Kuwait, 1970s–1990s)
* Crush Sour Apple (briefly offered in 2005)
* Crush [[Sour Patch Kids]] Berry<ref name="All Crush Facebook" />
* Crush Spruce Beer<ref name="All Crush Facebook" />
* Crush Strawberries [[Ice pop#Related snacks|'n' Cream]]
* Crush [[Strawberry]]<ref name="crush"/>
* Crush Strawberry Lemonade
* Crush [[Tutti frutti|Tuti-Fruti]]<ref name="All Crush Facebook" />
* Crush Wild Cherry Cola<ref name="All Crush Facebook" />
* Crush Watermelon
* Diet Crush Apple<ref name="All Crush Facebook" />
* Diet Crush Cream Soda
* Diet Crush Grape
* Diet Crush Lime
* Orange Crush Light (in Chile)
* [[Diet drink|Diet]] Crush Orange<ref name="crush"/>
{{div col end}}

==See also==
*[[Orange Crush Bottling Plant]]
*{{Portal-inline|Drink}}

==References==
<references />

==External links==
{{commonscat}}
* {{oweb}}
* [http://www.drpeppersnapplegroup.com/brands/crush/ Keurig Dr Pepper's Crush page]

{{Keurig Dr Pepper brands}}
{{citrus sodas}}

[[Category:Products introduced in 1911]]
[[Category:Keurig Dr Pepper brands]]
[[Category:Orange sodas]]
[[Category:Fruit sodas]]
[[Category:Soft drinks]]