View source for Dasani

{{Short description|Bottled water brand}}
{{for|the Nuristani goddess|Disani}}
{{Multiple issues|
{{more citations needed|date=March 2012}}
{{POV|date=May 2022}}
{{Lead too short|date=February 2023}}
}}
{{Use dmy dates|date=May 2020}}
{{infobox beverage
| logo = Dasani_(2024).svg
| logo_caption = Logo used since May 2024
| image        = Purified_tap_water.JPG
| caption      = Dasani vending machine, manufactured by [[Dixie-Narco]]
| manufacturer = [[The Coca-Cola Company]]
| type         = Water beverage
| origin       = [[United States]]
| introduced   = {{start date and age|df=yes|1999|2}}}}
'''Dasani''' ({{IPAc-en|d|ə|ˈ|s|aː|n|i}}) is a brand of [[bottled water]] created by [[the Coca-Cola Company]], launched in 1999.<ref>{{cite web|url=https://www.beverageonline.com/doc/coke-enters-north-american-bottled-water-mark-0001|title=Coke Enters North American Bottled Water Market With 'Dasani'|website=beverageonline.com|access-date=20 September 2019}}</ref> It is one of many [[List of Coca-Cola brands|brands of Coca-Cola]] bottled water sold around the world. The product is filtered and bottled.

[[File:Dasani_Logo.svg|thumb|Previous logo, from 1999]]

==Marketing==

===United States===

Coca-Cola uses water from local [[municipal water]] supplies,<ref name="Soft drink is purified tap water">{{cite news| url=http://news.bbc.co.uk/1/hi/uk/3523303.stm | work=BBC News | title=Soft drink is purified tap water | date=1 March 2004}}</ref> [[Filter (water)|filters]] it using the process of [[reverse osmosis]],<ref name="Soft drink is purified tap water" /> and adds trace amounts of [[mineral]]s, including [[magnesium sulfate]] ([[Epsom salt]]), [[potassium chloride]] and [[sodium chloride]] ([[table salt]]).

Coca-Cola announced{{when|date=June 2025}} that they would be distributing Dasani water in new packaging comprising 30%  plant-derived plastics. Unlike other plant-based packaging, the bottles are compatible with standard [[Materials recovery facility|recycling plant]]s and represent up to a 25% reduction in [[carbon emission]]s compared to standard water bottles, though this still represents an energy consumption two thousand times that  of [[tap water]].<ref name="Can The PlantBottle Save The Bottled Water Industry?">{{cite news | url=https://www.fastcompany.com/1281606/can-plantbottle-save-bottled-water-industry | title=Can The PlantBottle Save The Bottled Water Industry? | publisher=Fast Company | date=2004-03-19}}</ref>

[[File:Liberty_Village_Outlet_-_Dasani.png|thumb|Vending machine seen at Liberty Village Outlet, Flemington, New Jersey]]

===Canada===
Dasani was launched in all provinces of Canada except [[Quebec]] in 2000, a year after launching in the United States. The brand was made available in [[Quebec]] shortly afterwards, in April 2001.

There are six common Dasani bottle sizes sold in Canada: 355 mL (12 US fl oz), 500mL, 591 mL (20 US fl oz), 710 mL (24 US fl oz), 1 [[liter|L]], and 1.5 L. Bottles are sold individually and in packs of 6, 12, and 24.

The first Dasani bottling plant in Canada was in [[Calgary, Alberta]].<ref>{{cite news| url=https://www.cbc.ca/news/business/coca-cola-pulls-dasani-launch-in-europe-1.465534 | work=CBC News | title=Coca-Cola pulls Dasani launch in Europe | date=2004-03-24}}</ref> A second plant was later opened in Brampton, Ontario. The Calgary and Brampton plants produce Coca-Cola's plain-water (Dasani) and sugar-water (soft drinks) products. The company's administrative and marketing activities continue to be based in Atlanta, Georgia.

Dasani has <35 [[parts per million|ppm]] of total dissolved mineral salts.{{Citation needed|date=May 2009}}

===Latin America===
Dasani was introduced to the [[Brazil]]ian market in mid-2003, renamed as ''Aquarius''. It was introduced to the [[Chile]]an market in 2005, including releases in regular, lemon and [[tangerine]] flavors. It was released in [[Colombia]] in late 2005 with their three regular flavors. In 2005, Dasani was introduced in the [[Argentina|Argentinian]] market with the flavours [[peach]], lemon, [[citrus]] and regular. It was also released under the name ''[[Ciel (beverage)|Ciel]] Dasani'' in Mexico in four flavours: lemon-cucumber, papaya-carrot, grapefruit and mandarin-green tea, but it was discontinued in 2006. It was also released in [[Peru]], [[Ecuador]], [[Paraguay]], [[Uruguay]] and [[Honduras]].

===United Kingdom===
Dasani was launched in the [[United Kingdom|UK]] on 10 February 2004. The product launch was labelled "a disaster",<ref name="BBC">{{cite news |author=Garrett |first=Bill |date=2004-06-16 |title=Coke's water bomb |work=[[BBC News]] |url=http://news.bbc.co.uk/1/hi/business/3809539.stm |access-date=2008-06-21}}</ref> a "fiasco",<ref name="indy">{{cite news|author=Michael McCarthy|url=https://www.independent.co.uk/environment/pure-cokes-attempt-to-sell-tap-water-backfires-in-cancer-scare-567004.html|archive-url=https://web.archive.org/web/20080522154932/http://www.independent.co.uk/environment/pure-cokes-attempt-to-sell-tap-water-backfires-in-cancer-scare-567004.html|url-status=dead|archive-date=22 May 2008|title=Pure? Coke's attempt to sell tap water backfires in cancer scare|newspaper=[[The Independent]]|date=2004-03-20|access-date=2008-06-21 | location=London}}</ref> and a "PR catastrophe".<ref name="indy" />

Prior to the launch, an article in ''[[The Grocer]]'' trade magazine had stated that the source of the Dasani brand water was treated tap water from [[Sidcup]], a suburban area on the outskirts of London. By early March 2004, the mainstream press had picked up the story{{hsp}}<ref>{{cite news|author=Matthew Beard|url=https://www.independent.co.uk/life-style/food-and-drink/news/the-real-thing-cokes-water-comes-straight-from-the-tap-with-a-cool-mark-up-of-3000-per-cent-71689.html|title=The real thing? Coke's water comes straight from the tap with a cool mark-up of 3,000 per cent|newspaper=[[The Independent]]|date=2004-03-02|access-date=2008-06-21 | location=London}}</ref> and it became widely reported that Sidcup tap water, after being processed, was being sold under the Dasani brand name in the UK.<ref name="BBC" /> Although [[Coca-Cola]] never stated that the water was being sourced from a [[spring (hydrosphere)|spring]] or other natural sources, they marketed it as being especially "pure". This led the [[Food Standards Agency]] (FSA) to request [[London Borough of Hillingdon|Hillingdon]] [[trading standards]] officers to launch an investigation into whether the claim was accurate.<ref>{{cite news|author=Matthew Beard|url=https://www.independent.co.uk/news/uk/crime/inquiry-into-cokes-tap-water-71904.html|title=Inquiry into Coke's tap water|newspaper=[[The Independent]]|date=2004-03-03|access-date=2008-06-21 | location=London}}</ref>

On 18 March 2004, UK authorities found a batch was contaminated with levels of [[bromate]], a suspected human [[carcinogen]], in a concentration above the legal limit for sale, although the FSA announced there was "no immediate risk to public health" from the contamination. Coca-Cola immediately recalled half a million bottles and withdrew the "Dasani" brand from the UK market.<ref name="Coke recalls controversial water">{{cite news |date=2004-03-19 |title=Coke recalls controversial water |work=[[BBC News]] |url=http://news.bbc.co.uk/1/hi/business/3550063.stm}}</ref>

The launch, and later contamination scandal, drew comparisons in the press with a 1992 episode of popular sitcom ''[[Only Fools and Horses]]'', "[[Mother Nature's Son (Only Fools and Horses)|Mother Nature's Son]]" in which lead character [[Del Boy]] ([[David Jason]]) hatches a scheme selling tap water bottled in his [[council flat]] in [[Peckham]]—nine miles from Sidcup.<ref>{{Cite news |last=Wright |first=George |date=2004-03-19 |title=Coca-Cola withdraws bottled water from the UK |newspaper=The Guardian |url=https://www.theguardian.com/uk/2004/mar/19/foodanddrink |access-date=2023-05-19 |issn=0261-3077}}</ref> As a result, Coca-Cola cancelled plans to expand the brand to continental Europe.<ref>{{Cite news |date=25 March 2004 |title=Coke shuts tap on Dasani in UK |work=[[CNN]] |url=https://edition.cnn.com/2004/WORLD/europe/03/25/uk.dasani/ |access-date=20 May 2023}}</ref>

In line with the [[2012 Summer Olympics]] and being the official drink sponsor, Coca-Cola decided not to reintroduce the Dasani brand to the UK market, and purchased the [[Morpeth, Northumberland]]-based [[Abbey Well]] bottler in 2008, branded under the [[Schweppes]] brand name (to which Coca-Cola holds the UK rights), to provide a locally sourced water brand for the event. To meet Olympic branding regulations, Abbey Well water was labeled as "Still Water" for on-camera appearances during the Games.<ref>{{cite web|url=http://brandingsource.blogspot.com/2012/03/new-logo-schweppes-abbey-well.html|title=New logo: Schweppes Abbey Well|date=16 March 2012|publisher=The Branding Source|access-date=4 August 2012|archive-date=29 October 2012|archive-url=https://web.archive.org/web/20121029041642/http://brandingsource.blogspot.com/2012/03/new-logo-schweppes-abbey-well.html|url-status=dead}}</ref>

=== Africa ===
Dasani has authorised the Hyper Psaro group to bottle, distribute, and produce branded bottled water in Lubumbashi, Democratic Republic of the Congo. Nonetheless, the logo and packaging appears different than that of those products in the United States though it is still considered a Coca-Cola product.

== Water sources and purification process ==

=== Sources ===
Dasani is largely sourced from municipal supplies and then filtered in [[bottled water]] plants before being bottled.<ref>{{Cite web|title=Aquafina to say it comes from same source as tap water|url=https://abcnews.go.com/Business/aquafina-source-tap-water/story?id=3428260|website=ABC News|language=en|access-date=2020-04-26}}</ref> Places Dasani sources its water from include: [[California]],<ref name=":1">{{Cite web|title=Why Bottled Water Comes From California, Which Can't Spare Much|url=https://www.theatlantic.com/technology/archive/2014/08/why-bottled-water-comes-from-california-which-doesnt-have-much-to-spare/375882/|last=Lurie|first=Julia|date=2014-08-11|website=The Atlantic|language=en-US|access-date=2020-04-26}}</ref> [[Minnesota]],<ref>{{Cite web |title=A Look at Bottled Water |url=https://www.health.state.mn.us/communities/environment/water/waterline/featurestories/botwater.html |access-date=2022-07-30 |website=www.health.state.mn.us |language=en}}</ref> [[Arizona]],<ref name=":7">{{Cite news|last=Felton|first=Ryan|date=2020-04-23|title=How Pepsi and Coke make millions bottling tap water, as residents face shutoffs|language=en-GB|work=The Guardian|url=https://www.theguardian.com/us-news/2020/apr/23/pepsi-coke-bottled-water-consumer-reports|access-date=2020-04-26|issn=0261-3077}}</ref> [[Colorado]],<ref name=":7" /> and [[Michigan]].<ref name=":6">{{Cite web|title=Why it's so hard to know exactly how much of Michigan's water is bottled and sold|url=https://www.michiganradio.org/post/why-its-so-hard-know-exactly-how-much-michigans-water-bottled-and-sold|last=LaFond|first=Kaye|website=michiganradio.org|date=11 April 2017 |language=en|access-date=2020-04-26}}</ref> Dasani also bottles internationally, in locations such as [[Kent]] in the United Kingdom<ref>{{Cite web|title=Don't drink the water|url=http://www.theguardian.com/lifeandstyle/2004/apr/18/foodanddrink|date=2004-04-18|website=The Guardian|language=en|access-date=2020-05-05}}</ref> and [[Malaysia]].<ref name=":13">{{Cite web|title=Singapore's S$134m bottled water addiction|url=https://www.channelnewsasia.com/news/singapore/singapore-s-s-134m-bottled-water-addiction-7633342|website=CNA|language=en|access-date=2020-05-05|archive-date=23 September 2020|archive-url=https://web.archive.org/web/20200923223834/https://www.channelnewsasia.com/news/singapore/singapore-s-s-134m-bottled-water-addiction-7633342|url-status=dead}}</ref>

=== Filtration and purification process ===
This filtration process consists of a multi-barrier treatment system,<ref name=":2">{{Cite news|last=Fineman|first=Joel|date=2011-08-09|title=Where Your Bottled Water Comes From|work=US News|url=https://travel.usnews.com/features/where_your_bottled_water_comes_from|access-date=2020-04-26}}</ref> reverse osmosis, and nanofiltration to remove impurities.<ref name=":5">{{Cite web|title=A Look at Bottled Water|url=https://www.bbc.com/future/article/20190503-the-deepest-hole-we-have-ever-dug|website=health.state.mn.us|date=6 May 2019 |access-date=2020-04-26}}</ref> Coca-Cola claims that this process provides a consistent taste,<ref name=":5" /> though the content within the bottles may vary across the world, depending on their source, despite frequent testing to ensure they meet FDA standards for purified water.<ref name=":2" /> Some states allow bottled water plants to meet [[Safe Drinking Water Act]] standards instead, so not even all Dasani bottles may be held to the same standard.<ref name=":5" />

=== Environmental issues ===
Dasani sources water from municipal pool water in California locations, even during drought years.<ref name=":1" /> Coca-Cola is not required to report how much water it processes and bottles at these plants.<ref name=":6" /> Bottled water is an exception to the rule about how much water can be taken out of the [[Great Lakes Basin]].<ref name=":6" /> Bottled water takes extra energy to produce from filtration, production of bottles, and transportation costs.<ref name=":13" />

== Sustainability ==

=== Aluminum bottles and cans ===
In the summer of 2019, Coke announced that Dasani would become available in [[aluminum can]]s.<ref name=":3">{{Cite web|title=Water in aluminum bottles. Straw-less lids. Reusable cups. As plastic waste concerns grow, the search for sustainable packaging has gone mainstream.|url=https://www.chicagotribune.com/business/ct-biz-water-plastic-aluminum-bottle-20200220-uhmhw3quc5apjo3r54impgeoka-story.html|last=Elejalde-Ruiz|first=Alexia|website=Chicago Tribune|date=21 February 2020 |access-date=2020-04-26}}</ref> This new line began in the Northeast US in September, and should spread through the rest of the US in 2020.<ref>{{Cite web|title=Coca-cola to begin selling Dasani water in aluminum cans|url=https://www.fox7austin.com/news/coca-cola-to-begin-selling-dasani-water-in-aluminum-cans|date=2019-08-14|website=FOX 7 Austin|language=en-US|access-date=2020-04-26}}</ref> This will not entirely replace their production of [[plastic bottle]]s.<ref>{{Cite news|last=Beachum|first=Lateshia|date=2020-01-23|title=Environmentalists want Coca-Cola to ditch its plastic bottles. The company says people like them too much.|newspaper=The Washington Post|url=https://www.washingtonpost.com/nation/2020/01/23/environmentalists-want-coca-cola-ditch-its-plastic-bottles-company-says-people-like-them-too-much/|access-date=2020-04-26}}</ref> Whether this is environmentally beneficial can be argued: aluminum is more often and more efficiently recycled, but producing one aluminum can produce 1,300g carbon dioxide emissions, which is much more than the 330g it takes to produce one plastic bottle of the same size.<ref name=":4">{{Cite news|date=2019-10-17|title=Plastic bottles vs. aluminum cans: who'll win the global water fight?|language=en|work=Reuters|url=https://www.reuters.com/article/us-environment-plastic-aluminium-insight-idUSKBN1WW0J5|access-date=2020-04-26}}</ref> Less power is needed to transport and refrigerate canned beverages, which reduces the carbon footprints of cans.<ref name=":4" /> Additionally, although 69% of aluminum cans are recycled worldwide, this percentage is significantly lower for plastic.<ref name=":11">{{Cite news|date=2019-10-17|title=Factbox: Aluminum cans get boost from anger over plastic pollution|language=en|work=Reuters|url=https://www.reuters.com/article/us-environment-plastic-aluminium-factbox-idUSKBN1WW0KC|access-date=2020-05-04}}</ref>

=== PureFill ===
In 2019, Coke announced Dasani Purefill, a program in which customers can refill their bottles with filtered water for free. Adding flavors or carbonation will cost extra.<ref name=":9">{{cite news|last1=Mulier|first1=Thomas|last2=Gretler|first2=Corinne|date=4 November 2019|title=Bottlers want to profit from your tap water|url=https://www.inquirer.com/wires/wp/bottled-water-backlash-sales-perrier-evian-dasan-aquafina-coke-20191101.html|work=[[The Philadelphia Inquirer]]|language=en-US|access-date=4 May 2020}}</ref> This is predicted to reduce the number of bottles used.

=== PlantBottle ===
Coke released a Dasani bottle composed of both plants and recycled plastic, which they say will reduce their plastic bottle production by 1 billion plastic bottles over the next 5 years.<ref name=":3" /> This PlantBottle is still recyclable, just like PET plastic.<ref name=":2" /> The composition of this bottle will be up to 50% [[Plastic recycling|recycled plastic]],<ref name=":8">{{cite web|last=Wiener-Bronner|first=Danielle|date=13 August 2019|title=Coca-Cola will sell Dasani in aluminum cans and bottles|url=https://www.cnn.com/2019/08/13/business/coca-cola-dasani-cans/index.html|website=[[CNN Business]]|language=en-US|access-date=26 April 2020}}</ref> up to 30% plants,<ref name=":2" /> and new plastic. This makes Coca-Cola the largest [[bioplastic]] user in the world.<ref name=":10">{{cite web|last=Knutzen|first=Miki|date=February 2016|title=PlantBottle® Packaging: Making Big Ideas Happen|url=https://www.usda.gov/oce/forum/past_speeches/2016_Speeches/Knutzen.pdf|url-status=dead|website=USDA.gov|language=en-US|archive-url=https://web.archive.org/web/20170528192232/https://www.usda.gov/oce/forum/past_speeches/2016_Speeches/Knutzen.pdf|archive-date=28 May 2017}}</ref> Coca-Cola plans to eventually switch to 100% bio-plastic bottles.<ref name=":10" />

=== Carbon footprint ===
Having multiple bottling water facilities across the world reduces energy used for transportation.<ref name=":2" /> Cans have a larger [[carbon footprint]] than plastic bottles, so this switch to aluminum cans may overall increase Dasani's carbon footprint.<ref name=":11" />

=== "How2Recycle" Labels ===
In 2020, Dasani will premier new labels for their bottles with instructions on recycling, referred to as "How2Recycle" labels.<ref name=":8" /> The "How2Recycle" label was invented by the Sustainable Packaging Coalition and GreenBlue, and can already be found on other products.<ref>{{Cite web|title=Plastics: What's Recyclable and What Becomes Trash- And Why|url=https://apps.npr.org/plastics-recycling/|access-date=2020-05-04|website=apps.npr.org}}</ref>

== Health issues and water contaminants ==
Dasani water has been found to contain [[microplastics]].<ref>{{Cite web|title=Bottled water from major brands like Aquafina, Nestle, and Dasani has been found to contain tiny plastic particles that you're drinking|url=https://www.businessinsider.com/bottled-water-from-aquafina-nestle-dasani-contains-microplastics-2018-3|last=Brueck|first=Hilary|website=Business Insider|access-date=2020-04-26}}</ref> Microplastics may be linked to diabetes, heart disease, obesity, cancer, reproductive problems, and attention deficit disorder and many more disorders/diseases.<ref name=":12">{{Cite magazine |title=Your Bottled Water Probably Has Plastic in It. Should You Worry? |url=https://time.com/5581326/plastic-particles-in-bottled-water/ |access-date=2020-05-04 |magazine=Time |language=en}}</ref>{{Medical citation needed|date=March 2025}}

== Public litter issues ==

=== Grand Canyon ===
In 2011, plastic bottles accounted for 30% of the waste in the [[Grand Canyon]], where Dasani water was the water sold by the parks.<ref name=":0">{{Cite web|title=Why the Grand Canyon Is Being Buried in Empty Dasani Bottles|url=https://www.theatlantic.com/national/archive/2011/11/why-the-grand-canyon-is-being-buried-in-empty-dasani-bottles/248271/|last=Nestle|first=Marion|date=2011-11-15|website=The Atlantic|language=en-US|access-date=2020-04-26}}</ref> The Grand Canyon officially banned sales of bottled water in 2012.<ref>{{Cite magazine|last=Hayden|first=Erik|date=2012-02-09|title=The Grand Canyon Bans Sales of Bottled Water|language=en-US|magazine=Time|url=https://newsfeed.time.com/2012/02/09/the-grand-canyon-bans-sales-of-bottled-water/|access-date=2020-05-04|issn=0040-781X}}</ref>

==See also==
* [[Deep River Rock]] – a brand of tap water, produced by Coca-Cola, sold throughout Ireland

==References and footnotes==
{{reflist}}

==External links==
{{Commons category}}
* {{Official website}} – United States
* [https://www.coca-cola.ca/brands/dasani Official website] – Canada
* {{cite web |url=http://www.beverage-digest.com/editorial/990219.html |title=Coke Announces Dasani Water |publisher=[[Beverage Digest]] |date=February 1999 |access-date=27 February 2006 |archive-url=https://web.archive.org/web/20060214163527/http://www.beverage-digest.com/editorial/990219.html |archive-date=14 February 2006 |url-status=dead }}

{{Coca-Cola brands}}

[[Category:Coca-Cola brands]]
[[Category:Bottled water brands]]
[[Category:Products introduced in 1999]]