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{{short description|Canadian French language specialty channel}}
{{Infobox television channel
| name              = Elle Fictions
| logo              = Elle Fictions logo.png
| logo_size         =
| launch_date       =August 26, 2019 
| closed_date       = 
| picture_format    = [[1080i]] [[HDTV]]<br />(downscaled to [[letterboxed]] [[480i]] for the [[SDTV]] feed)
| network           = 
| owner             = [[Remstar Media Group]]
| country           = Canada
| area              = National
| headquarters      = [[Montreal, Quebec]]
| replaced          =  MusiquePlus (1988-2019)
| sister_channels   = [[Max (Canadian TV channel)|Max]]
| timeshift_service = 
| website           = {{URL|https://ellefictions.ca}} 
}}
'''Elle Fictions''' (stylized '''ELLE Fictions''') is a Canadian French language [[specialty channel]] owned by [[Remstar Media Group]]. The channel broadcasts general entertainment programming targeting young adult women.

It replaced the [[music television]] channel '''MusiquePlus''' first established in 1986 as a joint venture between [[CHUM Limited]]—owner of its English-language sister [[Much (TV channel)|MuchMusic]], and Montreal-based radio broadcaster Radiomutuel. Following the acquisition of CHUM by CTVglobemedia, Radiomutuel's successor [[Astral Media]] acquired CHUM's stake in MusiquePlus, marking its separation from common ownership with its English counterpart. After the 2013 acquisition of Astral by CTVglobemedia's successor [[Bell Media]], MusiquePlus was sold to V Media Group, parent company of Quebec's [[V (TV network)|V network]]. In February 2019, V Media Group announced that it planned to discontinue MusiquePlus entirely, and replace the channel with an entertainment format targeting women. The channel officially launched, [[brand licensing|licensed]] from the French women's magazine ''[[Elle (magazine)|Elle]],'' on August 26, 2019.

As with its English counterpart, MusiquePlus was formerly oriented primarily towards music programming. Due to shrinking interest in music television because of the growth of online platforms, MusiquePlus increasingly focused on non-music programming targeting a young adult audience, such as comedy, films, and reality shows. After the CRTC abolished genre protection rules in 2015, V Media Group announced in February 2019 that it planned to relaunch MusiquePlus as a general entertainment channel targeting women. This channel was officially relaunched as Elle Fictions—[[brand licensing|licensed]] from the French women's magazine ''[[Elle (magazine)|Elle]]—''on August 26, 2019.

As a former [[Category A services|Category A service]], Elle Fictions was required to be carried on the basic service of all digital television providers serving the province of Quebec. The channel is typically offered optionally at the discretion of providers outside of the province.

==History==
=== MusiquePlus ===
[[File:MusiquePlus logo.svg|200px|thumb|right|Former MusiquePlus logo, similar to the logo of [[MuchMusic]], while under CHUM]]
Launching on September 2, 1986, MusiquePlus originated with an eight-hour schedule, sharing channel space with TVJQ (a predecessor of [[VRAK.TV]]); it consisted of music videos and interviews and performances that were taped from a studio on Boulevard St. Laurent in Montreal. Four hours of this programming was produced from MuchMusic's studios in Toronto and sent to [[Vidéotron]] for broadcast in Quebec to subscribers of MuchMusic. This programming is repeated once daily.<ref>{{Cite web |url=http://www.crtc.gc.ca/fra/archive/1986/DB86-215.htm |title=Décision CRTC 86-215 |website=CRTC |date=13 March 1986}}</ref>

CHUM later applied to the CRTC in 1987 for a licence to operate MusiquePlus as a dedicated 24-hour channel. The CRTC approved its application,<ref>{{Cite web |url=http://www.crtc.gc.ca/fra/archive/1987/DB87-897.htm |title=Décision CRTC 87-897 |website=CRTC |date=1 December 1987}}</ref> and MusiquePlus was launched as a separate channel on September 1, 1988. The channel was a joint venture between CHUM Limited and Radiomutuel{{emdash}}each owning 50%. Radiomutuel was acquired by [[Astral Media]] in June 1999.

In July 2006, [[CTVglobemedia]] announced it would make a bid to buy CHUM Limited. Initial plans were to keep MusiquePlus and MusiMax, although CTVglobemedia soon announced that it would sell its stake in MusiquePlus and Musimax. On April 11, 2007, Astral announced that it would acquire the remaining 50% of MusiMax and MusiquePlus from CTVglobemedia, giving it full ownership—separating the network from its original parent. This deal was completed on June 30, 2007; to signify its independence from MuchMusic, MusiquePlus adopted a new logo the following year in September 2008.

On August 23, 2010, Astral launched a [[high-definition television|high definition]] feed of MusiquePlus.<ref>MusiquePlus et Musimax en HD, enfin! {{in lang|fr}}</ref>

==== Sale to Remstar/V Media Group ====
[[File:Logo MusiquePlus.svg|200px|thumb|right|Final MusiquePlus logo; an encircled version was used from 2015 onward.]]
While MusiquePlus has operated separately from MuchMusic ever since the deal, the network was almost re-united with its former parent in 2012 when CTVglobemedia's successor [[Bell Media]] attempted to acquire the entirety of Astral Media for an estimated $3.38 billion. However, the proposed deal was rejected by the CRTC.<ref name=fp-snaps>{{cite news|last=Sturgeon|first=Jamie|title=ell snaps up Astral Media for $3.38-billion|url=http://business.financialpost.com/2012/03/16/bce-snaps-up-astral-media-for-3-38-billion/|newspaper=Financial Post|date=16 March 2012|access-date=29 April 2012}}</ref><ref name=crtc-bellastral-denied>{{cite web|title=Broadcasting Decision CRTC 2012-574|date=18 October 2012|url=http://crtc.gc.ca/eng/archive/2012/2012-574.htm|publisher=CRTC|access-date=18 October 2012}}</ref> On March 4, 2013, following consultation with the [[Competition Bureau (Canada)|Competition Bureau]], Bell announced that it would go through with the purchase, but divest MusiquePlus, Musimax, and four other Astral-owned channels.<ref>[https://montrealgazette.com/takeover+Astral+Competition+Bureau/8047451/story.html BCE takeover of Astral OK’d by Competition Bureau] {{Webarchive|url=https://archive.today/20130411104628/http://www.montrealgazette.com/takeover+Astral+Competition+Bureau/8047451/story.html%23ixzz2Mc4u3Ja3 |date=2013-04-11 }}, ''[[The Montreal Gazette]]'' (via [[The Canadian Press]]), March 4, 2013.</ref>

On December 4, 2013, [[Remstar]], owners of the French television system [[V (TV network)|V]], announced that it would acquire MusiquePlus and MusiMax for an undisclosed amount.<ref name=cp-remstarmusique>{{cite web|title=Bell Media signs deal to sell MusiquePlus and MusiMax to V Media Group|url=https://montrealgazette.com/business/Bell+Media+signs+deal+sell+MusiquePlus+MusiMax+Media+Group/9242635/story.html|work=Canadian Press|access-date=4 December 2013|url-status=dead|archive-url=https://web.archive.org/web/20131211201310/http://www.montrealgazette.com/business/Bell+Media+signs+deal+sell+MusiquePlus+MusiMax+Media+Group/9242635/story.html|archive-date=11 December 2013}}</ref> On September 11, 2014, the CRTC approved the sale. The acquisition is valued at $15.5 million; to fund the purchase, Remstar sold 15% stakes in the holding company [[Remstar Media Group|V Media Group]] to [[Caisse de dépôt et placement du Québec|the Caisse]], [[Fonds de solidarité FTQ]] and [[Investissement Québec]], and sold $1.5 million in advertising time across MusiquePlus and MusiMax to Bell. Remstar also successfully applied to have the amount of music-oriented programming the channel must air reduced to 80%.<ref name=fa-approved>{{cite news|last1=Faguy|first1=Steve|title=CRTC approves V's purchase of MusiquePlus/MusiMax|url=http://blog.fagstein.com/2014/09/11/crtc-approves-v-mp-mm/|access-date=13 September 2014|date=13 September 2014}}</ref><ref name=crtc-mpapproved>{{cite web|title=MusiquePlus and MusiMax - Change in effective control and licence amendments|date=11 September 2014|url=http://www.crtc.gc.ca/eng/archive/2014/2014-465.htm|publisher=CRTC|access-date=13 September 2014}}</ref> The sale was closed on September 16, 2014.<ref>{{Cite web|url=http://vtele.ca/v/communiques/groupe-v-media-acquiert-musiqueplus-et-musimax-et-annonce-l-arrivee-de-nouveaux-partenaires-financiers_459.php|title = Noovo fait les choses différemment}}</ref>

=== Elle Fictions ===
In February 2019, V Media Group announced that MusiquePlus would be replaced later in the year by a network featuring scripted programming catered towards a female audience. The company cited the successful relaunch of sister channel MusiMax as the general entertainment channel Max as a factor in the decision.<ref>{{Cite web|url=https://montrealgazette.com/entertainment/television/death-of-musiqueplus-marks-the-end-of-an-era|title=Death of MusiquePlus marks the end of an era|last1=Kelly|first1=Brendan|work=Montreal Gazette|date=2019-02-15|language=en|access-date=2019-02-15}}</ref>

In May 2019, it was announced that the channel would launch on August 26 as Elle Fictions and that it would feature series and films targeting "active" young adult women. The branding is licensed from the French magazine ''[[Elle (magazine)|Elle]]'': the French Canadian version of the magazine had previously been published by Remstar rival [[Groupe TVA]], but it had been announced that the rights were being acquired by KO Media—owned by local personality Louis Morissette.<ref>{{Cite web|url=http://plus.lapresse.ca/screens/9eece5a0-65a8-4f57-b005-9a79b7b2256b__7C___0.html|title=Pourquoi Louis Morissette a acheté " Elle Québec "|date=2019-05-15|website=La Presse+|language=fr|access-date=2019-06-05}}</ref><ref>{{Cite web|url=https://cartt.ca/article/musiqueplus-become-elle-fictions|title=MusiquePlus to become Elle Fictions|date=May 14, 2019|website=Cartt.ca|access-date=25 May 2019}}{{subscription required}}</ref>

In October 2024, [[Canada Post]] announced commemorative postage stamps honouring MuchMusic and MusiquePlus, depicting their respective headquarters.<ref>{{Cite web |last=Thiessen |first=Connie |date=2024-10-10 |title=Canada Post pays tribute to MuchMusic, MusiquePlus |url=https://broadcastdialogue.com/canada-post-pays-tribute-to-muchmusic-musiqueplus/ |access-date=2025-01-04 |website=Broadcast Dialogue |language=en-US}}</ref>

==References==
{{reflist}}

==External links==
* {{Official website|https://ellefictions.ca}} {{in lang|fr}}

{{Elle magazine}}

[[Category:Elle (magazine)]]
[[Category:Television channels and stations established in 2019]]
[[Category:2019 establishments in Quebec]]
[[Category:French-language television networks in Canada]]