View source for Evian

{{short description|French brand of mineral water}}
{{about|the brand of mineral water|the football club|Thonon Évian F.C.|the commune in eastern France|Évian-les-Bains}}
{{distinguish|Avian (disambiguation){{!}}Avian}}
{{use dmy dates|date=September 2021}}
{{Multiple issues|
{{more citations needed|date=March 2016}}
{{Advert|date=July 2019}}
}}
{{Infobox company
| name = Evian
| logo = Evian logo.svg
| logo_size = 150
| image = Locaux Evian à Evian.JPG
| image_size = 
| image_caption = Headquarters in 2014
| industry = [[Beverage industry|Beverage]]
| predecessor = <!-- or: | predecessors = -->
| founded = {{start date and age|1829}} as "Société des Eaux Minérales"<ref name=leaf>{{cite web|last=Gaines|first=Melinda|url=https://www.leaf.tv/articles/facts-about-evian-water/|title=Facts about Evian|website=Leaf.tv}}</ref>
| founder = <!-- or: | founders = -->
| hq_location_city = [[Évian-les-Bains]]
| hq_location_country = France
| area_served = Europe, North America, Asia, Oceania
| key_people = 
| products = [[Bottled water]]
| owner = <!-- or: | owners = -->
| num_employees = 
| num_employees_year = <!-- Year of num_employees data (if known) -->
| parent = [[Danone]]
| website = {{URL|https://www.evian.com/en_int/|evian.com}}
}}
'''Evian''' or '''Évian''' ({{IPAc-en|uk|ˈ|ɛ|v|i|ɒ̃}}, {{IPAc-en|us|ˌ|eɪ|v|i|ˈ|ɒ|n}};<ref>{{cite LPD|3}}</ref> {{IPA|fr|evjɑ̃|lang}}; stylized as '''evian''') is a French brand that bottles [[mineral water]] from several sources near [[Évian-les-Bains]], on the south shore of [[Lake Geneva]].<ref name=":0">{{Cite web|last=Qureshi|first=Waqas|date=2014-06-20|title=Evian churns out six million bottles daily while reducing carbon footprint|url=https://www.packagingnews.co.uk/news/128260-20-06-2014|access-date=2022-01-14|website=Packaging News|language=en}}</ref>

Evian is owned by [[Danone]], a French [[multinational corporation]]. In addition to the mineral water, Danone Group uses the Evian name for a line of [[organic product|organic]] [[skin care]] products and a [[luxury resort]] in Évian-les-Bains.

== History ==
Evian first became a public company in 1859 as the "Société anonyme des eaux minérales de Cachat" and a year later it became French when [[Savoy]] was incorporated into France under the [[Treaty of Turin (1860)|Treaty of Turin]]. The French Ministry of Health reauthorized the bottling of Cachat water on the recommendation of the Medicine Academy in 1878. In 1908, Evian water began to be sold in glass bottles manufactured by the glass factory Souchon-Neuvesel, which today is a part of [[Owens-Illinois]]. The first [[Polyvinyl Chloride|PVC]] bottle was launched in 1969.

During the following year, the BSN Group, which eventually became the Danone Group, took 100% control of the Évian brand. Evian entered the U.S. market in 1978. In 1995, Evian switched to collapsible [[polyethylene terephthalate]] (PET) bottles.

== Production==
{{Infobox bottled water
|brand = Nutritional info
|logo = 
|country = 
|producer = 
|source = [[Évian-les-Bains]]
|type = Still
|ph = 7.2
|ca = 80
|mg = 26
|cl = 6.8
|k = 1
|na = 6.5
|tds = 300
|website = 
|image=
}}
Evian's site in the [[Geography of the Alps#Main chain|French Alps]] was, during 2015, the largest carbon-neutral food and beverage production site in France.<ref>{{cite web
| url = https://medium.com/@Danone/evian-bottling-site-first-danone-production-site-to-reach-carbon-neutrality-c299bd43d740
|date=17 September 2015
| title = evian: the largest food production site in France is now carbon neutral
| work =[[medium.com]]/@Danone
| access-date = 19 May 2021}}</ref>

== Public perception, marketing and advertising ==
[[File:Dua Lipa for Evian.jpg|thumb|left|350px|Singer-songwriter [[Dua Lipa]] with an Evian bottle.]]
Evian has sought to portray itself as popular among Hollywood celebrities.<ref>{{cite news
 |last=Segal
 |first=David
 |title=Bottled Buzz
 |url=https://www.washingtonpost.com/wp-dyn/articles/A34036-2005Jan24.html
 |newspaper=The Washington Post
 |date=January 25, 2005
 |archive-date=5 January 2013
 |archive-url=https://archive.today/20130105035824/http://www.washingtonpost.com/wp-dyn/articles/A34036-2005Jan24.html
 |access-date=
}}</ref> The brand frequently collaborates with high-fashion designers to produce limited edition bottles. [[Diane von Fürstenberg]] designed the limited edition bottle for 2013, [[Elie Saab]] for 2014, [[Kenzo (brand)|Kenzo]] for 2015, [[Alexander Wang (designer)|Alexander Wang]] for 2016, [[Christian Lacroix]] for 2017,<ref>{{Cite web
|last=Socha
|first=Miles
|date=2016-09-01
|title=Christian Lacroix, Evian Unite for Encore
|url=https://wwd.com/fashion-news/fashion-scoops/christian-lacroix-evian-unite-encore-anniversary-bottles-10519258/
|archive-date=2021-05-14
|archive-url=https://archive.today/20210514175808/https://wwd.com/fashion-news/fashion-scoops/christian-lacroix-evian-unite-encore-anniversary-bottles-10519258/
|access-date=2021-04-22
|website=[[wwd.com]]
|publisher=[[Penske Media Corporation]]
|language=en-US}}</ref> [[Chiara Ferragni]] for 2018, [[Virgil Abloh]] for 2019 and 2020, [[Moncler]] for 2021, and [[Balmain (fashion house)|Balmain]] for 2022.<ref>{{cite magazine
 |last         = Camargo Molano
 |first        = Jessica
 |url          = https://www.wired.it/attualita/2018/10/09/giusto-pagare-8-euro-lacqua-chiara-ferragni/?refresh_ce=
 |title        = È giusto pagare 8 euro per l'acqua di Chiara Ferragni?
 |magazine      = Wired
 |date         = 2018-10-09
 |language=it
}}</ref>

Evian worked with [[Virgin Records]] and [[EMI]] in 1998 for the mix album ''[[Club Nation (album)|Club Nation]]''. The album featured many advertisements for Évian, including a logo on the cover, six full pages in the booklet, the image of a bottle of Évian on CD1 and a crushed bottle of Évian on CD2.

In 2009, Evian launched the advertisement campaign, "Evian Roller Babies". The campaign won a Gold Award at the London International Awards 2009 for Best Visual Effects.<ref>{{cite web
 |url          = https://www.awn.com/news/evian-wins-gold-award-best-visual-effects
 |publisher    = www.awn.com
 |title        = Evian wins Gold Award for Best Visual Effects
 |website      = Animation World Network
 |archive-url  = https://archive.today/20210514174433/https://www.awn.com/news/evian-wins-gold-award-best-visual-effects
 |archive-date = 2021-05-14
 |access-date  = 2020-08-25
 |url-status   = live
 |language=en
}}</ref>

Evian [[brand ambassadors]] include singer [[Dua Lipa]]<ref>{{cite web |title=Dua Lipa Joins Evian as Global Brand Ambassador |url=https://hypebae.com/2020/8/dua-lipa-evian-global-brand-ambassador-announcement |website=HYPEBAE |date=12 August 2020 |access-date=15 December 2021}}</ref> and tennis player [[Emma Raducanu]].<ref>{{cite web |title=Emma Raducanu named Evian global brand ambassador |url=https://www.sportspromedia.com/news/emma-raducanu-evian-tennis-wta-endorsement-deal-img/ |website=SportsPro |access-date=15 December 2021 |date=10 December 2021}}</ref>

In 2023, Evian collaborated with [[Balmain (fashion house)|Balmain]] for a [[high fashion]] collection entitled, “Balmain X Evian”.<ref>{{cite web | url=https://us.balmain.com/en/balmain-x-evian/ | title=Balmain x Evian &#124; BALMAIN }}</ref>

==Environmentalism==
[[File:Evian Water Bottle By Issey Miyake.jpg|thumb|200px|A glass Evian bottle designed by [[Issey Miyake]].]]
In April 2008, Evian created the ''Evian Water Protection Institute'' to work on three water and wetlands management projects with the [[Ramsar Convention]]. The three areas where the projects will take place are Thailand's Bung Khong, the [[La Plata Basin]] in Argentina and the [[Jagdishpur Reservoir]] in [[Nepal]].<ref name="greenbiz">{{cite web
 |url          = http://www.greenbiz.com/news/2008/04/25/evian-plans-wetlands-preservation-adds-recycled-plastic-bottles
 |publisher    = www.greenbiz.com
 |title        = Evian Plans Wetlands Preservation, Adds Recycled Plastic to Bottles
 |archive-url  = https://archive.today/20130124224011/http://www.greenbiz.com/news/2008/04/24/evian-plans-wetlands-preservation-adds-recycled-plastic-bottles
 |archive-date = 24 January 2013 
 |url-status   = live
 |access-date  = April 29, 2008
}}</ref> Evian has also cut energy and water use by incorporating post-consumer recycled PET plastic into the bottle sizes that receive the most sales.<ref>{{cite web
 |url          = http://www.bevnet.com/news/2008/4-18-2008-Evian.asp
 |publisher    = The Beverage Network
 |title        = Évian to Announce New Sustainable Development Steps on Earth Day
 |date         = April 18, 2008
 |archive-url  = https://archive.today/20120722101950/http://www.bevnet.com/news/2008/4-18-2008-Evian.asp
 |archive-date = 22 July 2012 
 |url-status   = live
 |access-date  = April 30, 2008
}}</ref> The company has joined with [[Recyclebank]] to promote recycling.<ref name="greenbiz"/>

During 2018, Evian announced that it would make all of its plastic bottles from 100% recycled plastic by 2025.<ref>{{Cite news
|url=https://www.businesswire.com/news/home/20180118005342/en/evian%C2%AE-Transforms-Approach-Plastic-100-Circular-Brand
|title=evian® Transforms Its Approach to Plastic to Become a 100% Circular Brand by 2025
|date=2018-01-18
|work=[[BusinessWire]]
|archive-date=2021-05-14
|archive-url=https://archive.today/20210514180138/https://www.businesswire.com/news/home/20180118005342/en/evian%C2%AE-Transforms-Approach-Plastic-100-Circular-Brand
|access-date=2018-01-18
|language=en}}</ref>{{Citation needed|date=May 2024|reason=Press release cited as primary source; needs a reliable secondary source}}

During April 2020, Evian claimed to have achieved [[carbon neutrality]].<ref>{{cite web
| url =https://www.danone.com/brands/waters/evian.html 
| title =EVIAN'S UNIQUE AND PURE NATURAL MINERAL WATER
| work =www.danone.com
| date =5 March 2020
| access-date = 19 May 2021}}</ref> In October 2022, a [[class action]] lawsuit was filed by plaintiff Stephanie Dorris on behalf of consumers of Evian water, alleging that the claim of carbon neutrality was false and misleading.<ref>{{Cite web |last=Rizzi |first=Corrado |date=2022-10-17 |title=Class Action Claims Evian Water Manufacturing Process Is Not as 'Carbon Neutral' as Advertised |url=https://www.classaction.org/news/class-action-claims-evian-water-manufacturing-process-is-not-as-carbon-neutral-as-advertised |url-status=live |archive-url=https://web.archive.org/web/20221018052737/https://www.classaction.org/news/class-action-claims-evian-water-manufacturing-process-is-not-as-carbon-neutral-as-advertised |archive-date=18 October 2022 |access-date=2024-05-24 |website=ClassAction.org |language=en }}</ref><ref name=":1">{{Cite web |last= |first= |date=2024-01-18 |title=Danone faces legal complaint over claim that Evian water is carbon neutral |url=https://www.waterdiplomat.org/story/2024/01/danone-faces-legal-complaint-over-claim-evian-water-carbon-neutral |url-status=live |archive-url=https://web.archive.org/web/20240207080738/https://www.waterdiplomat.org/story/2024/01/danone-faces-legal-complaint-over-claim-evian-water-carbon-neutral |archive-date=7 February 2024 |access-date=2024-05-24 |website=The Water Diplomat |language=en }}</ref> In January 2024, US District Judge [[Nelson S. Román]] ruled that the class action lawsuit could proceed, calling ''carbon neutral'' an ambiguous term that may reasonably confuse consumers and saying that Danone "expects too much" for consumers to learn what the term means from Evian labels.<ref>{{Cite news |last=Stempel |first=Jonathan |date=2024-01-10 |title=Danone Must Face Evian Water 'Carbon Neutral' Lawsuit |url=https://money.usnews.com/investing/news/articles/2024-01-10/danone-must-face-evian-water-carbon-neutral-lawsuit |archive-url=https://web.archive.org/web/20240110201356/https://money.usnews.com/investing/news/articles/2024-01-10/danone-must-face-evian-water-carbon-neutral-lawsuit |archive-date=10 January 2024 |access-date=2024-05-24 |work=[[U.S. News & World Report]] |url-status=live }}</ref><ref>{{Cite web |last1=Selman |first1=Ari M. |last2=Calano |first2=Celia |date=2024-02-07 |title=Court Finds 'Carbon Neutral' Claim May Be Misleading, Permits Class Action to Proceed |url=https://www.morganlewis.com/pubs/2024/02/court-finds-carbon-neutral-claim-may-be-misleading-permits-class-action-to-proceed |url-status=live |archive-url=https://web.archive.org/web/20240405153550/https://www.morganlewis.com/pubs/2024/02/court-finds-carbon-neutral-claim-may-be-misleading-permits-class-action-to-proceed |archive-date=5 April 2024 |access-date=2024-05-24 |website=[[Morgan, Lewis & Bockius|Morgan Lewis]] |language=en }}</ref> In response, lawyers for Danone argued that it is unreasonable for consumers to assume that the product "magically arrived from the French Alps to their homes without the emission of even a molecule of carbon dioxide."<ref name=":1" />

==References==
{{reflist}}

==External links==
{{commons category}}
* {{Official website}}

{{Group Danone}}

{{DEFAULTSORT:Evian}}
[[Category:Bottled water brands]]
[[Category:French brands]]
[[Category:French drinks]]
[[Category:Groupe Danone brands]]
[[Category:Mineral water]]
[[Category:Companies based in Auvergne-Rhône-Alpes]]
[[Category:1829 establishments in Europe]]
[[Category:Food and drink companies established in 1829]]
[[Category:French companies established in 1829]]
[[Category:History of Savoy]]
[[Category:Haute-Savoie]]
[[Category:Évian-les-Bains]]