View source for Filmfare

{{short description|Indian film magazine}}
{{Use dmy dates|date=December 2024}}
{{Use Indian English|date=December 2018}}
{{Infobox magazine
| title              = Filmfare
| logo               = Filmfare logo.svg
| logo_size          = 
| image_file         = Filmfare April 2021.jpg
| image_size         = 
| image_alt          = 
| image_caption      = Cover of the April 2021 issue
| editor             = [[Jitesh Pillai]]
| editor_title       = <!-- up to |editor_title6= -->
| previous_editor    = {{Plainlist|
* [[B. K. Karanjia]]
* Rauf Ahmed
* Bikram Singh
* [[Pritish Nandy]]
* [[Khalid Mohamed]]
* Shashi Baliga
}}
| staff_writer       = 
| photographer       = 
| category           = Entertainment
| frequency          = Fortnightly
| circulation        = 342,000<ref name="survey">{{cite web |url=https://www.mruc.net/sites/default/files/IRS%202014%20Topline%20Findings_0.pdf |title=Top English Magazines |year=2014 |publisher=[[Indian Readership Survey]] |page=15 |access-date=8 April 2021 |archive-date=27 February 2021 |archive-url=https://web.archive.org/web/20210227213134/https://www.mruc.net/sites/default/files/IRS%202014%20Topline%20Findings_0.pdf |url-status=live}}</ref>
| publisher          = Joji Varghese
| paid_circulation   = 
| unpaid_circulation = 
| circulation_year   = 
| total_circulation  = 
| founder            = J. C. Jain
| founded            = 1952
| firstdate          = 
| finaldate          = 
| finalnumber        = 
| company            = Worldwide Media
| country            = India
| based              = [[Mumbai]]
| language           = English
| website            = {{URL|filmfare.com}}
| issn               = 0971-7277
| eissn              = 
| oclc               = 1774328
}}
'''''Filmfare''''' is an Indian [[English language|English]]-language fortnightly magazine published by Worldwide Media. Acknowledged as one of India's most popular entertainment magazines, it publishes pieces involving news, interviews, photos, videos, reviews, events, and style. The magazine also annually gives the [[Filmfare Awards]], the [[Filmfare Awards South]], the [[Filmfare Awards East]], the [[Filmfare Marathi Awards]], the [[Filmfare Awards Punjabi]], the [[Filmfare Awards Bangla]], the [[Filmfare OTT Awards]], the [[Filmfare Short Film Awards]] and the Filmfare Style & Glamour Awards.

After the businessman Ramkrishna Dalmia (1893–1978) of [[Dalmia Group]] purchased [[The Times Group|Bennett, Coleman and Company Limited]] (BCCL) in 1946, J. C. Jain from Bharat Insurance Company was employed to help him in running the company in 1950. In this period, Jain conceived the idea of ''Filmfare'' at the actress [[Kamini Kaushal]]'s house. The magazine was launched by the industrialist [[Sahu Shanti Prasad Jain]] alongside his wife Rama in [[Bombay]] on 7 March 1952. Its circulation started to decline in the early 1990s and to handle these problems, ''Filmfare'' started special monthly editions for [[Telugu cinema|Telugu]], [[Tamil cinema|Tamil]], and [[Malayalam cinema]]. In 2004, BCCL (who previously published the magazine) established a subsidiary, ''Worldwide Media'', for publishing its future issues.

==History==
===Establishment (1946–1952)===
Ramkrishna Dalmia (1893–1978){{sfn|Malhan|2013|p=10}} was born in [[Chirawa]] into a [[Marwari people|Marwari]] family. He had a brother, [[Jaidayal Dalmia]], with whom he established [[Dalmia Group]] in the 1930s. In 1946, on the threshold of the [[Indian independence movement|independence of India]] from the [[United Kingdom]], Ramkrishna Dalmia purchased [[The Times Group|Bennett, Coleman and Company Limited]] (BCCL) for {{INRConvert|2|c|year=1946}}. According to Sangita P. Menon Malhan's ''The TOI Story'' (2013), the purchase was by him solely because he wanted to establish newspapers that could help him to "serve India effectively".{{sfn|Malhan|2013|pp=9–10}} While Dalmia was searching for a person to help him to run it, J. C. Jain, a former employee of Bharat Insurance Company, saw the opportunity and took it in March 1950; he became the company's general manager until 1963.<ref>{{cite magazine |url=https://archive.org/details/in.ernet.dli.2015.101048/page/n35/mode/2up?q=Ehiring+Jain |title=No sane man would talk like Ram Nath Goenka did |date=2 March 1986 |magazine=[[The Illustrated Weekly of India]] |last=Trivedy |first=Shikha |volume=106 |issue=9–18 |page=34 |access-date=8 April 2021}}</ref>

During his term-of-office, Jain started the publication of ''Filmfare'' as a fortnightly magazine on 7 March 1952 to "build awareness about filmmaking and films".{{sfnm|1a1=Dwyer|1y=2008|1p=243|2a1=Panda|2y=2004|2p=137}}<ref>{{cite web |url=http://mediamagazine.in/content/film-journalism-india |title=Film Journalism in India |last=Chatterjee |first=Mrinal |author-link=Mrinal Chatterjee |date=May 2012 |publisher=[[Kerala Media Academy]] |access-date=9 April 2021 |archive-date=14 August 2020 |archive-url=https://web.archive.org/web/20200814012533/http://mediamagazine.in/content/film-journalism-india |url-status=live}}</ref> It was launched by [[Sahu Shanti Prasad Jain]] and his wife Rama in [[Bombay]],{{sfn|Malhan|2013|pp=11, 17}} distributed by ''[[The Times of India]]'' newspaper,{{sfn|Dwyer|2008|p=243}} and promoted with the taglines, "Another name for 'Credibility{{'"}} and "The first serious effort in film journalism in India".{{sfnm|1a1=Panda|1y=2004|1p=138|2a1=Majumdar|2y=2012|2p=180}} It contains short biography of rising actors at the time, film reviews, and a number of columns, including "The Fortnight in Films" and "Filmfacts".<ref name="Filmfare, March 1952" /> Published two months after the 1st [[International Film Festival of India]], Neepa Majumdar (in her 2012 book ''Global Neorealism: The Transnational History of a Film Style'') wrote that the magazine "saw the festival as an opportunity for Indian film [actors] to be exposed to quality films" and established themselves as leading actors.{{sfn|Majumdar|2012|p=180}} In the first issue, a manifesto was declared:

<blockquote>It is from this dual standpoint of its industry and its patrons, whom comprise the vast audience of movie fans, that ''Filmfare'' is primarily designed. This magazine represents the first serious effort in film journalism in India. It is a movie magazine—with a difference. The difference lies in our realisation that the film as a composite art medium calls for serious study and constructive criticism and appreciation from the industry as also from the public.<ref name="Filmfare, March 1952">{{cite magazine |title=Editorial: Introducing ourselves |date=7 March 1952 |magazine=Filmfare |pages=2–3 |volume=1 |issue=1}}</ref></blockquote>

===The Filmfare Awards (1953–2001)===
In the following year, ''Filmfare'' instituted the [[Filmfare Awards]] (previously Clare Awards, named after [[Clare Mendonça]]).{{sfn|Dwyer|2008|p=243}}<ref>{{cite news |url=https://timesofindia.indiatimes.com/city/kolkata/Tollywoods-tryst-with-Black-Lady/articleshow/31698259.cms |title=Tollywood's tryst with Black Lady |date=9 March 2014 |work=[[The Times of India]] |last=Sengupta |first=Ratnottama |agency=Times News Network |access-date=9 April 2021 |archive-date=14 July 2019 |archive-url=https://web.archive.org/web/20190714155218/https://timesofindia.indiatimes.com/city/kolkata/Tollywoods-tryst-with-Black-Lady/articleshow/31698259.cms |url-status=live}}</ref> '''Modelled after the [[Academy Awards]]''', the winners were voted by a total of 20,000 of the magazine's readers.{{sfn|Dwyer|2008|p=243}}<ref>{{cite news |archive-url=https://web.archive.org/web/19991011122259/http://www.filmfare.com/awards/ |archive-date=11 October 1999 |url=http://www.filmfare.com/awards/ |work=The Times of India |title=One Starry Night In Mumbai... |access-date=9 April 2021 |url-status=dead}}</ref> The [[1st Filmfare Awards|first iteration]]'s ceremony took place at [[Metro INOX Cinemas|Metro Cinema]] in Bombay on 21 March 1954, and only five categories without nominations were presented: [[Filmfare Award for Best Film|Best Film]], [[Filmfare Award for Best Director|Best Director]], [[Filmfare Award for Best Actor|Best Actor]], [[Filmfare Award for Best Actress|Best Actress]], and [[Filmfare Award for Best Music Director|Best Music Director]].<ref>{{cite news |url=http://filmfareawards.indiatimes.com/articleshow/articleshow/articleshow/366323.cms |title=The Nominations&nbsp;– 1953 |work=Filmfare |archive-url=https://web.archive.org/web/20070520043331/http://filmfareawards.indiatimes.com/articleshow/articleshow/articleshow/366323.cms |archive-date=20 May 2007 |access-date=9 April 2021 |url-status=dead}}</ref> The award has been considered one of the oldest and most prominent film awards in India;<ref>{{cite journal |last=Mehta |first=Monika |title=Globalizing Bombay Cinema: Reproducing the Indian State and Family |journal=Cultural Dynamics |date=1 July 2005 |volume=17 |pages=135–154 |doi=10.1177/0921374005058583 |issue=2 |s2cid=143950404}}</ref> ''[[Business Line]]'' called it "one such coveted award".<ref>{{cite news |url=https://www.thehindubusinessline.com/news/variety/Raj-Kumar-of-dialogue-delivery/article20311408.ece |title=Raj Kumar of dialogue delivery |last=Nigam |first=Aditi |date=29 July 2011 |work=[[Business Line]] |access-date=10 April 2021 |archive-date=10 April 2021 |archive-url=https://web.archive.org/web/20210410081158/https://www.thehindubusinessline.com/news/variety/Raj-Kumar-of-dialogue-delivery/article20311408.ece |url-status=live}}</ref>

In 1957, ''Filmfare'' published the "Self-portraits" series, where several well-known actors at the time, including [[Ashok Kumar]], [[Dev Anand]], [[Dilip Kumar]], [[Meena Kumari]], [[Nargis]], [[Nutan]] and [[Raj Kapoor]], were invited and accepted to talk about themselves and their experiences.{{sfn|Akbar|2011|p=114}} The magazine faced controversy after the actress [[Sharmila Tagore]] did a shot with her photographer Dhiren Chawda with only wearing a two-piece [[Floral design|floral]] bikini for its 19 August 1966 issue. The first time for an Indian celebrity to pose with only a bikini for a magazine cover, she revealed that it was her personal choice but later admitted she had "no idea" why she wanted to.<ref>{{cite news |url=https://www.filmfare.com/interviews/actresses-today-can-smoke-drink-livein-sharmila-tagore-2574.html |title=Actresses today can smoke, drink, live-in...&nbsp;— Sharmila Tagore |date=12 March 2013 |work=Filmfare |last=Bhatia |first=Vivek |access-date=9 April 2021 |archive-date=2 September 2017 |archive-url=https://web.archive.org/web/20170902050939/https://www.filmfare.com/interviews/actresses-today-can-smoke-drink-livein-sharmila-tagore-2574.html |url-status=live}}</ref> In association with United Producers (a group formed by [[G. P. Sippy]], [[Shakti Samanta]] and [[B. R. Chopra]]), ''Filmfare'' organised the United Producers-Filmfare Talent Contest (also known as the All India Talent Contest){{efn|While the biographer [[Yasser Usman]] called it the United Producers-Filmfare Talent Contest,{{sfn|Usman|2014|pp=46–47}} Joy Bhattacharjya of ''[[Business Line]]'' reported that it was named the All India Talent Contest.<ref>{{cite news |url=https://www.thehindubusinessline.com/blink/hang/quiz-on-superstars/article33313429.ece |title=Quiz on superstars |last=Bhattacharya |first=Joy |work=Business Line |date=12 December 2020 |access-date=10 April 2021 |archive-date=10 April 2021 |archive-url=https://web.archive.org/web/20210410082230/https://www.thehindubusinessline.com/blink/hang/quiz-on-superstars/article33313429.ece |url-status=live}}</ref>}} in 1965.{{sfn|Usman|2014|pp=46–47}}

In the 1970s, Rauf Ahmed worked as the editor of the magazine, replacing [[B. K. Karanjia]] who had filled the position for 18 years.{{efn|''[[The Hindu]]'' did not mention the year when [[B. K. Karanjia]] joined ''Filmfare''.<ref>{{cite news |url=http://www.hindu.com/mag/2006/01/29/stories/2006012900220500.htm |title=Writing for pleasure |last=Gangadhar |first=V. |date=29 January 2006 |work=[[The Hindu]] |archive-url=https://web.archive.org/web/20070502093648/http://www.hindu.com/mag/2006/01/29/stories/2006012900220500.htm |archive-date=2 May 2007 |access-date=9 April 2021 |url-status=dead}}</ref>}} Talking to ''[[Daily News and Analysis]]'' in 2015, Ahmed spoke of how the magazine nearly collapsed at the time as no gossip columns were written by its journalist.<ref>{{cite news |url=https://www.dnaindia.com/lifestyle/report-death-of-the-gossip-columnist-2074628 |title=Death of the gossip columnist |date=5 April 2015 |work=[[Daily News and Analysis]] |last=Nair |first=Roshni |access-date=9 April 2021 |archive-date=1 October 2018 |archive-url=https://web.archive.org/web/20181001084144/https://www.dnaindia.com/lifestyle/report-death-of-the-gossip-columnist-2074628 |url-status=live}}</ref> Following his quit, Bikram Singh (the actor [[K. N. Singh]]'s brother)<ref>{{cite web |url=https://www.rediff.com/movies/apr/04kn.htm |title=I saw to it that my entry brought an air of unpleasantness and bitterness |date=4 April 1997 |last=Gangadhar |first=V. |publisher=[[Rediff.com]] |access-date=9 April 2021 |archive-date=23 February 2021 |archive-url=https://web.archive.org/web/20210223211142/http://www.rediff.com/movies/apr/04kn.htm |url-status=live}}</ref> was hired for the position until the early of the next decade.<ref>{{cite news |url=https://www.indiatoday.in/magazine/society-the-arts/films/story/19860228-film-producers-boycott-censor-board-stops-sending-films-for-certification-800613-1986-02-28 |title=Censor Borad: Cutting charges |date=28 February 1986 |work=[[India Today]] |last=Rahman |first=M. |access-date=9 April 2021 |archive-date=1 November 2020 |archive-url=https://web.archive.org/web/20201101004712/https://www.indiatoday.in/magazine/society-the-arts/films/story/19860228-film-producers-boycott-censor-board-stops-sending-films-for-certification-800613-1986-02-28 |url-status=live}}</ref><ref>{{cite news |url=https://www.indiatoday.in/magazine/society-the-arts/films/story/19761231-critics-choice-the-best-and-worst-films-of-the-year-1976-819526-2015-04-17 |title=Critics choice |date=31 December 1976 |work=India Today |access-date=9 April 2021 |archive-date=30 November 2020 |archive-url=https://web.archive.org/web/20201130074215/https://www.indiatoday.in/magazine/society-the-arts/films/story/19761231-critics-choice-the-best-and-worst-films-of-the-year-1976-819526-2015-04-17 |url-status=live}}</ref> [[Pritish Nandy]] replaced him in 1984; the first issue he edited was published in July that year, titled "Unquestionably No. 1", which features the actress [[Sridevi]] on the cover.<ref>{{cite tweet |last=Nandy |first=Pritish |author-link=Pritish Nandy |user=PritishNandy |number=967682757185949696 |title=In 1984 when Filmfare was ailing, I was asked to take over as Editor. My first issue had #Sridevi on the cover, headlined No 1. She was not. Not yet. The issue sold out. Filmfare was back. And in six months everyone acknowledged her as No 1. |date=25 February 2018 |access-date=9 April 2021}}</ref><ref>{{cite news |url=https://m.filmfare.com/news/bollywood/amp-stories/late-sridevis-filmfare-covers-thatll-leave-you-spellbound-40353.amp |title=A reel of late Sridevi's top 10 Filmfare covers |date=21 April 2020 |last=Pathak |first=Vedanshi |work=Filmfare |access-date=9 April 2021 |archive-date=18 April 2021 |archive-url=https://web.archive.org/web/20210418044512/https://m.filmfare.com/news/bollywood/amp-stories/late-sridevis-filmfare-covers-thatll-leave-you-spellbound-40353.amp |url-status=live}}</ref> The circulation of ''Filmfare'' dropped in the early 1990s, prompting the publisher to attach free consumer products (such as soaps or shampoo sachets) to the magazine. Additionally, special monthly editions with a few pages dedicated to [[Malayalam cinema|Malayalam]], [[Tamil cinema|Tamil]] and [[Telugu cinema]] were begun and, as reported by ''[[The Quint]]'' in 2019, become commercial successes. [[Khalid Mohamed]] was appointed as the editor in 1993.<ref>{{Cite web |url=https://www.thequint.com/entertainment/bollywood/rare-vintage-bollywood-film-magazine-covers-articles |title=Filmindia to Blitz: The Inside Story & Spice of B'wood Magazines |date=5 March 2019 |first=Khalid |last=Mohamed |author-link=Khalid Mohamed |website=[[The Quint]] |access-date=19 June 2019 |archive-date=21 September 2019 |archive-url=https://web.archive.org/web/20190921113422/https://www.thequint.com/entertainment/bollywood/rare-vintage-bollywood-film-magazine-covers-articles |url-status=live}}</ref>

=== Ownership change (2002–present) ===
[[File:Vijay actor in 2007 receiving his gift from filmfare magazine ceo.jpg|Actor [[Vijay (actor)|Vijay]] inaugurating the event in 2007 and receiving his gift from Filmfare magazine CEO at the launch of South edition of Filmfare magazine|thumb|left]]
In 2002, following Mohamed's nine-year tenure, Shashi Baliga replaced him as ''Filmfare''{{'s}} editor; in an article published in ''Business Line'', she described the occupation as "an opportunity that came unsought".<ref>{{cite news |url=https://www.thehindubusinessline.com/news/variety/the-stuff-dreams-are-made-of/article23030547.ece |title=The stuff dreams are made of |last=Baliga |first=Shashi |date=16 May 2013 |work=Business Line |access-date=10 April 2021 |archive-date=10 April 2021 |archive-url=https://web.archive.org/web/20210410085832/https://www.thehindubusinessline.com/news/variety/the-stuff-dreams-are-made-of/article23030547.ece |url-status=live}}</ref> BCCL announced their joint venture with the [[BBC Worldwide]], a company named Worldwide Media, on 1 December 2004; the new company later published the future issues of the magazine.<ref>{{cite news |url=https://economictimes.indiatimes.com/bbc-worldwide-times-group-ink-magazine-jv/articleshow/943266.cms?from=mdr |title=BBC Worldwide, Times Group ink magazine JV |date=2 December 2004 |work=[[The Economic Times]] |agency=Times News Network |location=Mumbai, India |access-date=10 April 2021 |archive-date=10 April 2021 |archive-url=https://web.archive.org/web/20210410091055/https://economictimes.indiatimes.com/bbc-worldwide-times-group-ink-magazine-jv/articleshow/943266.cms?from=mdr |url-status=live}}</ref><ref>{{cite web |url=https://www.worldwidemedia.in/about-wwm.php |title=About WWM |publisher=Worldwide Media |archive-url=https://web.archive.org/web/20101027085206/https://www.worldwidemedia.in/about-wwm.php |archive-date=27 October 2010 |access-date=10 April 2021 |url-status=live}}</ref> In 2006, [[Jitesh Pillai]] was appointed as the new editor.<ref>{{cite news |url=https://www.indiatoday.in/television/top-stories/story/nakuul-mehta-writes-open-letter-to-jitesh-pillai-after-he-mocked-hina-khan-1528632-2019-05-19 |title=Nakuul Mehta writes open letter to Jitesh Pillai after he mocked Hina Khan |date=19 May 2019 |work=India Today |access-date=10 April 2021 |location=New Delhi, India |archive-date=10 April 2021 |archive-url=https://web.archive.org/web/20210410092003/https://www.indiatoday.in/television/top-stories/story/nakuul-mehta-writes-open-letter-to-jitesh-pillai-after-he-mocked-hina-khan-1528632-2019-05-19 |url-status=live}}</ref> ''Filmfare'' launched the [[Filmfare Awards East]] in 2014,<ref>{{cite news |url=https://timesofindia.indiatimes.com/city/bhubaneswar/Black-Lady-on-Odia-cinema-doorstep/articleshow/31888418.cms |title=Black Lady on Odia cinema doorstep |date=12 March 2014 |work=The Times of India |agency=Times News Network |access-date=10 April 2021 |archive-date=10 April 2021 |archive-url=https://web.archive.org/web/20210410121256/https://timesofindia.indiatimes.com/city/bhubaneswar/Black-Lady-on-Odia-cinema-doorstep/articleshow/31888418.cms |url-status=live}}</ref> the Filmfare Style & Glamour Awards and [[Filmfare Marathi Awards]] in 2015,<ref>{{cite web |url=https://www.rediff.com/movies/report/riteish-deshmukh-launches-marathi-filmfare-awards/20151029.htm |title=Riteish Deshmukh launches Marathi Filmfare awards |date=29 October 2015 |publisher=Rediff.com |access-date=10 April 2021 |archive-date=10 April 2021 |archive-url=https://web.archive.org/web/20210410114207/https://www.rediff.com/movies/report/riteish-deshmukh-launches-marathi-filmfare-awards/20151029.htm |url-status=live}}</ref><ref>{{cite news |url=https://www.indiatoday.in/lifestyle/fashion/story/ciroc-filmfare-style-and-glamour-awards-logo-unveiled-sonam-kapoor-239037-2015-02-06 |title=Filmfare Style & Glamour Awards unveiled by Sonam Kapoor |date=6 February 2015 |work=India Today |access-date=10 April 2021 |archive-date=10 April 2021 |archive-url=https://web.archive.org/web/20210410090648/https://www.indiatoday.in/lifestyle/fashion/story/ciroc-filmfare-style-and-glamour-awards-logo-unveiled-sonam-kapoor-239037-2015-02-06 |url-status=live}}</ref> the [[Filmfare Short Film Awards]] in 2016,<ref>{{cite news |url=https://www.firstpost.com/entertainment/filmfare-awards-to-introduce-short-film-category-this-year-vidya-balan-gauri-shinde-on-jury-3159026.html |title=Filmfare Awards to introduce Short Film category this year; Vidya Balan, Gauri Shinde on jury |date=16 December 2016 |website=[[Firstpost]] |access-date=10 April 2021 |archive-date=10 April 2021 |archive-url=https://web.archive.org/web/20210410114208/https://www.firstpost.com/entertainment/filmfare-awards-to-introduce-short-film-category-this-year-vidya-balan-gauri-shinde-on-jury-3159026.html |url-status=live}}</ref> the [[Filmfare Awards Punjabi]] in 2017, and the [[Filmfare OTT Awards]] in 2020.<ref>{{cite news |url=https://economictimes.indiatimes.com/magazines/panache/flyx-filmfare-ott-awards-nawazuddin-siddiqui-raat-akeli-hai-win-big-paatal-lok-takes-home-5-awards/articleshow/79821726.cms |title=Flyx Filmfare OTT Awards: Nawazuddin Siddiqui, 'Raat Akeli Hai' win big; 'Paatal Lok' takes home 5 awards |date=20 December 2020 |work=The Economic Times |access-date=10 April 2021 |archive-date=10 April 2021 |archive-url=https://web.archive.org/web/20210410114212/https://economictimes.indiatimes.com/magazines/panache/flyx-filmfare-ott-awards-nawazuddin-siddiqui-raat-akeli-hai-win-big-paatal-lok-takes-home-5-awards/articleshow/79821726.cms |url-status=live}}</ref> {{As of|2021|March}}, the magazine was published by Joji Varghese under [[The Times Group]]'s subsidiary Worldwide Media and Pillai served as the editor.<ref>{{cite magazine |url=https://reader.magzter.com/preview/yk9cjaetjmiunzzx5rdvto6244010/624401#page/4 |title=Filmfare contributor |date=March 2021 |magazine=Filmfare |page=4 |volume=70 |issue=3 |access-date=8 April 2021}}</ref>

== Reception ==
''Filmfare'' covers news, interviews, photos, videos, reviews, events, and style.<ref>{{cite news |url=https://www.filmfare.com/about-us |title=About Us |work=Filmfare |access-date=10 April 2021 |archive-date=23 March 2021 |archive-url=https://web.archive.org/web/20210323041140/https://www.filmfare.com/about-us |url-status=live}}</ref> It is considered one of the most popular and reputable magazines in India;<ref name="Boltin 52–5">{{citation |last=Boltin |first=Kylie |title=Saathiya: South Asian Cinema Otherwise Known as 'Bollywood' |journal=Metro Magazine: Media & Education Magazine |issue=136 |date=January 2003 |issn=0312-2654}}</ref> ''[[The Illustrated Weekly of India]]'' referred to the magazine as "decorous",<ref>{{cite magazine |url=https://archive.org/details/in.ernet.dli.2015.101054/page/n83/mode/2up?q=Filmfare |title=Books: This week's gossip |date=13 April 1952 |last=M. |first=C. R. |magazine=The Illustrated Weekly of India |volume=73 |issue=14–25 |page=42 |access-date=10 April 2021}}</ref> and British magazine ''[[The Spectator]]'' praised it for "[providing] a good example of how the mainstream media marginalizes certain films as 'sleaze{{'"}}.<ref>{{cite magazine |url=https://books.google.com/books?id=0bAqAQAAIAAJ |title=The "Charmed" Audience: Gender and the Politics of Contemporary Culture |year=2005 |magazine=[[The Spectator]] |volume=24–25 |page=39 |access-date=10 April 2021 |archive-date=18 April 2021 |archive-url=https://web.archive.org/web/20210418044531/https://www.google.co.id/books/edition/The_Spectator/0bAqAQAAIAAJ |url-status=live}}</ref> According to a 2004 article by ''[[The Economic Times]]'', the magazine's monthly print circulation was 147,000. In 2008, the cinema and cultural analysis professor [[Rachel Dwyer]] estimated that it was 200,000.{{sfn|Dwyer|2008|p=244}} In a survey conducted by the [[Indian Readership Survey]], the circulation of the magazine was 276,000 in 2013 and 342,000 in 2014.<ref name="survey" />

==See also==
* [[List of magazines in India]]

==Notes==
{{notelist}}

==References==
{{Reflist}}

==Bibliography==
{{refbegin|2}}
* {{cite book |last=Akbar |first=Khatija |date=2011 |orig-year=1997 |url=https://books.google.com/books?id=r9ZABAAAQBAJ |title='I Want to Live': The Story of Madhubala |isbn=978-93-80480-81-7 |publisher=Hay House India |location=New Delhi, India}}
* {{cite book |chapter-url=https://books.google.com/books?id=2CqERCzWn5gC |title=Global Bollywood |chapter=The Indian Film Magazine, Stardust |date=1 August 2008 |publisher=[[New York University Press]] |last=Dwyer |first=Rachel |author-link=Rachel Dwyer |editor-last1=Kavoori |editor-first1=Anandam P. |editor-last2=Punathambekar |editor-first2=Aswin |isbn=978-0-8147-2944-1}}
* {{cite book |last=Majumdar |first=Neepa |chapter-url=https://books.google.com/books?id=vv09EtmRzUcC |title=Global Neorealism: The Transnational History of a Film Style |chapter=Importing Neorealism, Exporting Cinema: Indian Cinema and Film Festivals in the 1950s |date=2012 |editor-last1=Sklar |editor-first1=Robert |editor-link1=Robert Sklar |editor-last2=Giovacchini |editor-first2=Saverio |publisher=[[University Press of Mississippi]] |isbn=978-1-61703-123-6}}
* {{cite book |url=https://books.google.com/books?id=ybzjAAAAQBAJ |title=The TOI Story |last=Malhan |first=Sangita P. Menon |date=25 July 2013 |publisher=[[HarperCollins]] |isbn=978-93-5029-663-9}}
* {{cite book |last=Panda |first=Tapan Kumar |title=Building Brands in the Indian Market |url=https://books.google.com/books?id=zLsxQ7BXk9cC&pg=PA138 |date=2004 |publisher=Excel Books India |isbn=978-81-7446-391-3}}
* {{cite book |last=Usman |first=Yasser |author-link=Yasser Usman |title=[[Rajesh Khanna: The Untold Story of India's First Superstar]] |date=5 December 2014 |publisher=[[Penguin Books]] |location=Gurgaon, India |isbn=978-9-351-18875-9}}
{{refend}}

==External links==
{{Portal|Journalism}}
* {{Official website|http://www.filmfare.com/}}
  [https://filmfaremiddleeast.com/ Official website Filmfare Middle East]
{{The Times Group}}
{{Filmfare Awards}}

[[Category:Film magazines published in India]]
[[Category:Filmfare Awards|.]]
[[Category:Biweekly magazines published in India]]
[[Category:Hindi film awards]]
[[Category:Celebrity magazines]]
[[Category:English-language magazines published in India]]
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[[Category:1952 establishments in Bombay State]]
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