View source for Frosted Flakes

{{short description|WK Kellogg Co brand of sugar-coated corn flakes}}
{{Redirect|Frosties||Frosty (disambiguation){{!}}Frosty}}
{{Redirect|Frosted Rice|frosted version of Rice Krispies cereal|Rice Krispies#Variants}}
{{Infobox brand
| name           = Frosted Flakes
| logo           = Frostedflakes brand logo.png
| logo_size   = 200
| image          = Kellogg's Frosted Flakes (of corn), with milk.jpg
| image_size   = 200
| caption        =Kellogg's Frosted Flakes (of corn), with milk 
| producttype    = [[Breakfast cereal]]
| currentowner   = [[WK Kellogg Co]] (United States, Canada, Caribbean)<br>[[Kellogg's|Kellanova]] (rest of world)
| producedby     = 
| country        = United States
| introduced     = {{start date and age|1952}}
| discontinued   = 
| related        = 
| markets        = 
| previousowners = [[Kellogg's]] (1952–2023)
| trademarkregistrations = 
| ambassadors    = 
| tagline        = 
| website        = {{URL|https://www.frostedflakes.com/en_US/home.html|frostedflakes.com}}
| module         = <!-- or: misc -->
| module1        = <!-- or: misc1 -->
| footnotes     =
}}
'''Frosted Flakes''' or '''Frosties''' is a [[breakfast cereal]], produced by [[WK Kellogg Co]] for the United States, Canada, and Caribbean markets and by [[Kellogg's|Kellanova]] for the rest of the world,{{efn|WK Kellogg consists only of the North American cereal business of the former Kellogg's, which also covers the Caribbean.}} and consisting of [[sugar]]-coated [[corn flakes]]. It was introduced in the [[United States]], in 1952,<ref>{{cite web|url=http://www.kellogghistory.com/timeline.html|title=Kellogg Company History, Timeline|work=[[Kellogg's]]|access-date=6 February 2016}}</ref> as "Sugar Frosted Flakes". The word "sugar" was dropped from the name in 1983.

Generic versions, such as [[store brand]]s, are also available. Unlike many cereals, such as [[Cheerios]], [[Shreddies]] and [[Rice Krispies]] but like [[Corn Flakes]] and [[Raisin Bran]], the name “Frosted Flakes” is so generic that it cannot be trademarked, and thus it often shares its name with competitors.<ref>{{cite web|url=https://www.today.com/food/lucky-charms-frosted-flakes-sugary-cereal-mashup-your-dreams-t120587|last=Walansky |first=Aly |date=December 28, 2017|title=Lucky Charms Frosted Flakes is the sugary cereal mashup of your dreams|work=[[Today (American TV program)|Today Show]]|access-date=August 10, 2019}}</ref>

{{Infobox nutritional value
| name = Nutritional info
| image = 
| serving_size = 1 cup (29&nbsp;grams)
| caption = A modern 2011 box design
| kJ = 460
| fat = 0&nbsp;g (0%)
| satfat = 0&nbsp;g (0%)
| opt2n = Cholesterol
| opt2v = 0 mg (0%)
| sodium = 259 mg (6%)
| potassium = 35&nbsp;g (1%)
| carbs = 26 (9%)
| fiber = <1&nbsp;g (0%)
| sugars = 10&nbsp;g
| protein = 1&nbsp;g (2%)
| note = Values may be different outside US market.
| source = [https://web.archive.org/web/20171228001911/http://smartlabel.kelloggs.com/Product/Index/00038000596445]
}}
==International names==
* '''Frosted Flakes''' in [[United States]] and [[Canada]]
* '''Frosties''' in most [[Commonwealth of Nations|Commonwealth]] nations (except Canada), [[Europe]]an and Middle Eastern countries as well as Hong Kong and Taiwan; formerly '''Frostis''' in [[Spain]]
* '''Zucaritas''' in the United States and [[Hispanic America]] (the word translates as "little sugary things")
* '''Sucrilhos''' in [[Brazil]] (a fusion of sugar + crunch + [[Corn|milho]] (corn))
* '''Corn Frosty''' ({{lang|ja|コーンフロスティ}}) in [[Japan]]
* '''Corn Frost''' ({{lang|ko|콘푸로스트}}) in [[South Korea]]
* '''[[Tony the Tiger|Tony]] Corn Flakes''' ({{lang|zh|東尼玉米片}}) in [[China]]

==Popularity==
Frosted Flakes was the second-best-selling cereal in the first half of 2017 within the US in gross sales, after [[Honey Nut Cheerios]].<ref>{{cite web|author=Hyslop, Gill |url=https://www.bakeryandsnacks.com/Article/2017/08/03/Cold-cereals-USA-The-Top-10-brands-in-the-first-half-of-2017 |title=Top 10 Brands in the First Half of 2017 |publisher=bakeryandsnacks.com |date=2017-08-02 |access-date=2018-01-27}}</ref>

==Marketing==
===Mascots===
[[Tony the Tiger]] has been the mascot of Frosted Flakes since its introduction. Tony is known for saying the cereal's slogan: "They're Gr-r-reat!" (the "r"s in "Great" being drawn-out). Tony the Tiger was originally voiced by [[Dallas McKennon]], but [[Thurl Ravenscroft]] voiced him for more than 50 years until his death in 2005. Tony was later voiced (in Canada and the United States) by former professional wrestling play-by-play announcer [[Lee Marshall (announcer)|Lee Marshall]]<ref>{{cite web|url=http://www.lavasurfer.com/cereal-kelloggs.html |title=Topher's Breakfast Cereal Character Guide - Kellogg's |publisher=Lavasurfer.com |date=2005-05-22 |access-date=2014-07-25}}</ref> until his death on April 27, 2014.<ref>{{Cite web |url=http://www.kfbk.com/articles/kfbk-news-461777/lee-marshall-voice-of-tony-the-12292486/ |title=Lee Marshall, Voice of 'Tony The Tiger' Passes Away |access-date=2014-04-28 |archive-url=https://web.archive.org/web/20140429050202/http://www.kfbk.com/articles/kfbk-news-461777/lee-marshall-voice-of-tony-the-12292486/ |archive-date=2014-04-29 |url-status=dead }}</ref> After Marshall's death, he was replaced with [[Tex Brashear]]. In the UK, [[Tom Hill (musician)|Tom Hill]] voiced Tony after Ravenscroft's death. Tony is drawn wearing a red [[bandana]] on all Frosted Flakes cereal boxes.

===Sponsorship===
*Kellogg's was a major sponsor of ''[[Adventures of Superman (TV series)|Adventures of Superman]]'' throughout most of the 1950s. Many of the Frosted Flakes commercials featuring the show's star [[George Reeves]] are available on the DVD release of the series' first season.
*Frosted Flakes is a sponsor of Challenger Sports British Soccer Camps.<ref>{{cite web |url=http://www.challengersports.com/pages/frosties.aspx |title=Challenger Sports |publisher=Challenger Sports |access-date=2014-07-25 |archive-url=https://web.archive.org/web/20140311235823/http://www.challengersports.com/pages/frosties.aspx |archive-date=2014-03-11 |url-status=dead }}</ref>
*From the mid-1990s to the mid-2000s, Frosted Flakes was a sponsor of children's programming on [[PBS]], including ''[[Sagwa, the Chinese Siamese Cat|Sagwa]]'', ''[[Dragon Tales]]'' and ''[[Barney & Friends]]''.

===Varieties===
In [[Canada]] and the [[United States]]:
*'''Frosted Rice''', a [[crisped rice]] variant introduced in 1977, similar to '''Frosted Rice Krispies''' and '''Ricicles'''. Featured a younger, similar mascot named Tony Jr.
*'''Birthday Confetti Frosted Flakes''', a 1997 cake-flavored version. Discontinued in 1997.
*'''Cocoa Frosted Flakes''', a 1997 cocoa-flavored version. Discontinued in 2000.
*'''Tony's Cinnamon Krunchers''', a 2003 cinnamon-flavored variant. Discontinued around 2005.
*'''Whole Grain Tiger Power''', a 2005 version with added protein, fiber and calcium, very similar to [[Start (cereal)|Start]]. Discontinued in 2006.
*'''Tony's Turboz''', a 2005 meal replacement variant similar to '''Whole Grain Tiger Power'''. Available only in Canada.
*'''Frosted Flakes Gold''', a 2008 honey-flavored variant. Reintroduced in 2018 as Honey Nut Frosted Flakes. 
*'''Frosted Flakes Chocolate''', a 2011 chocolate-flavored version. Reintroduced in 2013.
*'''Banana Frosted Flakes''', a variant with flakes containing banana introduced in 1981. Discontinued in 1984.
*'''Cinnamon Frosted Flakes''', a 2016 cinnamon-flavored version.
*'''Banana Creme Frosted Flakes''', a limited edition banana creme-flavored version introduced in 2019.
*'''Cereal With Marshmallows''', Variant of frosted flakes that includes vanilla flavored marshmallows
*'''Cinnamon French Toast''', New flakes that are bursting with cinnamon sweetness   
*'''Strawberry Milkshake''', Strawberry flavor that makes milk into strawberry milk 
*'''Cereal Bar''', Bar made with traditional Frosted Flakes and marshmallows holding it together

In the [[UK]] and [[Ireland]]:
*'''Toffee Flavoured Frosties''', Frosties with the taste of toffee, called '''Frosties Caramel''' in [[Europe]] ('''Tony''' - ''New Kelloggs Toffee Flavoured Frosties, an explosion of toffee taste, for a limited time only, they're gr-r-reat!''). Limited time only.
*'''Frosties Chocolate''', Frosties with the taste of chocolate ('''Tony''' - ''New Kelloggs Frosties Chocolate, discover the dark side!''). Discontinued.
*'''Frosties Tiger Power''', Frosted shredded wheat that is similar to Wheats cereal. Discontinued.
*'''Frosties Turbos''', Frosties with chocolate lightning bolts. Discontinued.
*'''Reduced Sugar Frosties''', Frosties with a third less sugar than regular Frosties. Discontinued.

In [[Brazil]]:
*'''Sucrilhos Sabor Chocolate''', chocolate-flavored Frosted Flakes.
*'''Sucrilhos Power Pops''', chocolate-flavored puffs, as opposed to flakes. Previously known as Sucrilhos Power.
*'''Sucrilhos Sabor Banana''', banana-flavored Frosted Flakes. Discontinued.
*'''Sucrilhos Sabor Brigadeiro''', [[brigadeiro]]-flavored Frosted Flakes. Limited.
*'''Sucrilhos Sabor Canela''', cinnamon-flavored Frosted Flakes. Limited.
*'''Sucrilhos Sabor Doce de Leite''', [[dulce de leche]]-flavored Frosted Flakes. Limited.

In 2020 Sucrilhos also started to be sold in the form of cookies.<ref>{{cite web|url=https://geekpublicitario.com.br/46518/biscoito-sucrihos-kelloggs/|title=Sucrilhos Kellogg's acaba de virar biscoito|work=Geek Publicitário|access-date=4 April 2020}}</ref>

In [[Argentina]]:
*'''Zucaritas Frutilla''', strawberry-flavored Frosted Flakes.
*'''Choco Zucaritas''', chocolate-flavored Frosted Flakes.

In [[Mexico]]:
*'''Choco Zucaritas''', chocolate-flavored Frosted Flakes.

In [[Colombia]]:
*'''Zucaritas Arequipe''', caramel-flavored Frosted Flakes. Discontinued.
*'''Zucaritas Power Balls''', sphere-shaped Frosted Flakes.

==Health==
Frosted Flakes, under its Australian name of Frosties, received 2 stars out of 5 on the Australian Government's health star ratings.<ref>{{cite web|url=http://www.smh.com.au/business/retail/food-health-star-ratings-kelloggs-reveals-the-cereal-that-gets-15-stars-20150420-1mop9e.html|title=Food health star ratings: Kellogg's reveals the cereal that gets 1.5 stars|first=Esther|last=Han|newspaper=The Sydney Morning Herald|date=20 April 2015}}</ref>

In the European Union, Frosted Flakes are ranked [[Nutri-Score]] D for "poor nutritional quality".<ref>{{Cite web |date=2018-03-23 |title=Frosties - Kellogg's - 450 g |url=https://fr.openfoodfacts.org/produit/5053827185615/frosties-kellogg-s |access-date=2024-09-22 |website=fr.openfoodfacts.org |language=fr}}</ref>

==Footnotes==
{{notelist}}

==References==
{{reflist}}

==External links==
{{commons category}}
*{{official website}}
*[https://web.archive.org/web/20060715191259/http://www.thelinkportal.co.uk/video/content/adverts/frostiestheyregonnatastegreat.html Advert on ''The Link Portal'']

{{WK Kellogg Co}}
{{Kellogg's}}

[[Category:Kellogg's cereals]]
[[Category:Products introduced in 1952]]
[[Category:Flaked breakfast cereals]]