View source for GMTV

{{short description|Former UK breakfast television franchisee}}
{{about|the channel|GMTV's main weekday breakfast magazine programme|GMTV (TV series)}}
{{hatnote|This article focuses on the former incarnation of the business. For more information on the company and its programmes under its current name, see [[ITV Breakfast]].}}
{{redirect|Sunrise Television|the broadcasting group formerly known as Sunrise Television|Smith Media}}
{{Use British English|date=May 2019}}
{{Use dmy dates|date=January 2023}}
{{Infobox broadcasting network
| name           = GMTV
| logo           = GMTV.svg
| logo_size      = 200
| logo_alt       = 
| logo_caption   = 
| type           = [[Breakfast television]]
| country        = United Kingdom
| founded        = 
| founder        = 
| motto          = 
| revenue        = 
| net_income     = 
| headquarters   = [[The London Studios]], London
| owner          = [[ITV plc]]
| parent         = 
| key_people     = 
| established    = 
| launch_date    = {{Start date|1993|01|01|df=y}}
| dissolved      = {{End date|2010|09|03|df=y}} (after {{age in years and days|1993|01|01|2010|09|03}})
| affiliation    = {{plainlist|
* [[ITV (TV network)|ITV]]
* [[ITV2]] (GMTV2)
}}
| language = English
| Picture format = {{plainlist|
* 4:3 [[PAL]] (1993–2004)
* 16:9 PAL / [[Standard definition television|SDTV]] (2004–2009)
* 16:9 [[High-definition television|HDTV]] (2009–2010)
}}
| replaced       = [[TV-am]]
| replaced_by    = [[ITV Breakfast]]
}}
'''GMTV''' (an initialism for Good Morning Television), now legally known as ''[[ITV Breakfast|ITV Breakfast Broadcasting Limited]]'', was the name of the national [[ITV (TV network)|ITV]] breakfast television contractor/licensee,<ref>{{Cite web|date=2021-01-11|title=Channel 3 (ITV, STV and UTV)|url=https://www.ofcom.org.uk/manage-your-licence/tv-broadcast-licences/current-licensees/channel-3|access-date=14 July 2014|website=Ofcom|language=en}}</ref> broadcasting in the United Kingdom from 1 January 1993 to 3 September 2010. It became a wholly owned subsidiary of ITV plc in November 2009.<ref name="buyout">[http://www.iii.co.uk/news/?type=afxnews&articleid=7645134&action=article ITV buys remaining 25 pct stake in GMTV] {{webarchive |url=https://web.archive.org/web/20110717191426/http://www.iii.co.uk/news/?type=afxnews&articleid=7645134&action=article |date=17 July 2011 }} Reuters report on Interactive Investor, 26 November 2009</ref> Shortly after, ITV plc announced the programme would end. The final edition of ''[[List of GMTV programmes#GMTV|GMTV]]'' was broadcast on 3 September 2010.

GMTV transmitted daily from 6&nbsp;am with GMTV's weekday breakfast magazine programme ''[[List of GMTV programmes#GMTV|GMTV]]'' broadcasting until 8:25 (9:25 on Friday), followed by ''[[GMTV with Lorraine]]'' (Monday to Thursday), until the regional ITV franchises took over at 9:25&nbsp;am. In later years, the switchover was practically seamless and the station was 'surrounded' in the most part by ITV Network continuity on either side of transmission. Consequently, most viewers perceived GMTV simply as a programme on ITV; however, until the complete buyout by ITV plc., it was essentially an independent broadcaster with its own news-gathering operation, sales and management teams and in-house production team. GMTV also broadcast its own children's programmes, independent from [[CITV]] until ''[[Boohbah]]'' was cross-promoted on both sides, with different credits for each.

==History==

===Creation===
{{see|1991 ITV franchise auctions}}
GMTV won the licence for the breakfast [[ITV (TV network)|Channel 3]] franchise from 1993, outbidding the previous licence holder, [[TV-am]], in the 1991 franchise round for £34 million.<ref>Winners and Losers. The Times, Thursday, 17 October 1991; pg. 4</ref> The station was backed by [[London Weekend Television|LWT]], [[Scottish Television|STV]], [[The Walt Disney Company|Disney]], and the [[Guardian Media Group]]. GMTV promised a 'cheerful morning and with more information' - termed the 'F-factor'. A new children's news bulletin was to be broadcast at 7:20&nbsp;am every morning, while at 8:50&nbsp;am during the week, a new female-led format was also planned.<ref>Sunrise offers good cheer and more information. The Times (London, England), Thursday, 17 October 1991</ref> [[Carlton Communications|Carlton]] bought a 20% stake in the consortium in November 1991.<ref>Sunrise brings in Carlton to conclude breakfast TV deal. Georgina Herny Madia Editor The Guardian; 23 November 1991</ref> GMTV was originally intended to be called 'Sunrise Television',<ref>{{Cite web|url=http://www.transdiffusion.org/emc/ident/album/gmtv.php|archive-url=https://web.archive.org/web/20120128192251/http://www.transdiffusion.org/emc/ident/album/gmtv.php|url-status=dead|title=GMTV &#124; Album &#124; Ident<!-- Bot generated title -->|archive-date=28 January 2012}}</ref> but as [[Sky News]]' breakfast programming also went by that name (and did so until 2019), Sky protested, resulting in the change of name.<ref>{{Cite web|url=http://www.transdiffusion.org/emc/ident/nevermind/gmtv.php|archive-url=https://web.archive.org/web/20111128055813/http://www.transdiffusion.org/emc/ident/nevermind/gmtv.php|url-status=dead|title=GMTV &#124; Nevermind &#124; Ident<!-- Bot generated title -->|archive-date=28 November 2011}}</ref>

In May 1992, GMTV was criticised after unveiling its plans for a more family orientated format with business and city news being dropped. Director of Programmes Lis Howell stated:

{{cquote|The structure of the programme will be fundamentally different from [[TV-am]]. It will be a rolling programme, with two presenters in which the news will be long or as short as the news dictates. It's in a sense a news programme but it's a very soft news agenda, although if there is a big story we will ditch everything and cover it better than TV-am would have.}}

GMTV also turned down an offer from David Frost to continue with his Sunday morning programme, instead choosing to introduce a new leisure programme about family matters, as it believed 'TV-am flung its audience away on Sundays'.<ref>TV-am successor offers 'soft news' Georgian Henry Media Editor The Guardian; 20 May 1992</ref>

===Broadcasting===
{{See also|List of GMTV programmes}}

The first edition of [[List of GMTV programmes#GMTV|GMTV]] was broadcast on 1 January 1993, presented by [[Eamonn Holmes]] and [[Anne Davies (British journalist)|Anne Davies]]. Its main weekday presenters at its launch were Fiona Armstrong and Michael Wilson (Monday to Thursday), broadcast from Studio 5 at [[The London Studios]] on the [[South Bank]].

Within six weeks of broadcasting, the station had lost 2 million viewers. Mark Lawson of ''The Independent'' dubbed the new franchise 'Grinning Morons Television'.<ref>{{cite news|author=Mark Lawson |url=https://www.independent.co.uk/arts-entertainment/television--beginning-with-the-worst-of-intentions-in-the-first-of-a-new-weekly-column-mark-lawson-watches-the-early-offerings-from-the-new-franchise-holders-and-finds-the-omens-for-televisions-future-depressing-1476843.html |title=TELEVISION / Beginning with the worst of intentions: In the first of a new weekly column Mark Lawson watches the early offerings from the new franchise holders and finds the omens for television's future depressing - Arts & Entertainment |work=The Independent |date=6 January 1993 |access-date=27 June 2013}}</ref> [[Greg Dyke]] was appointed chairman of the GMTV board and tasked with overhauling the station format, which included 'more popular journalism'. His role was primarily to bring new and imaginative ideas to the station without taking on full day-to-day running.<ref>GMTV brings in new chief to halt slide. Andrew Culf Media Correspondent The Guardian (1959–2003); 20 February 1993;</ref> Within three days, Howell had resigned; Dyke had refused to endorse any of her programming strategy for GMTV. Her replacement was Peter McHugh.<ref>Programmes director quits beleaguered GMTV. Andrew Gulf Media Correspondent The Guardian (1959–2003); 23 February 1993;</ref><ref>GMTV brings in new chief to halt slide. Andrew Culf Media Correspondent The Guardian; P5 February 20, 1993;</ref>

On 8 February,<ref>GMTV banking on reshuffle on the sofa and Nintendo cartoon to boost ratings Andrew Culf Media Correspondent The Guardian (1959–2003); 5 February 1993</ref> following continued poor ratings, Wilson had moved to present a new 'news-focused' slot from 6 to 7am (which in 1994 became the "Reuters News Hour"). Armstrong continued to co-present with Holmes until 12 March,<ref>Fiona Armstrong quits GMTV to spend more time with family: Andrew Culf Media Correspondent: The Guardian; 16 March 1993</ref> Armstrong was replaced by [[Lorraine Kelly]], with her former position as presenter of the post 9am slot ''Top of the Morning'' taken up by [[Fern Britton]].

On 19 April, GMTV was revamped, including a new set that mimicked that of TV-am.<ref>{{cite news|author=Martin Wroe|url=https://www.independent.co.uk/news/uk/gmtv-tries-new-recipe-for-breakfast-success-1456270.html |title=GMTV tries new recipe for breakfast success - UK - News |work=The Independent |date=20 April 1993 |access-date=27 June 2013}}</ref><ref>Breakfast battle hots up. Fiddick, Peter The Guardian P12; 12 April 1993;</ref> Sally Meen become the new weather presenter while Penny Smith became the main newsreader, joining from [[Sky News]].<ref>Fresh faces on GMTV. The Times, Friday, 2 April 1993;</ref>

Within the first six months, GMTV had reported £10 million losses which was double that it initially budgeted for.<ref>LWT share deal could create 15 management millionaires. Martin Flanagan. The Times, Friday, 30 July 1993;</ref> In early September, GMTV approached the [[Independent Television Commission]] (ITC) regarding the possibility of decreasing its quota of news. Just two months earlier, the ITC had criticised the company for being 'too entertainment-led', expressing concerns about other programme areas. The ITC said: 'They [GMTV] will have to put forward a strong case for changing the licence based on the viewers' preferences.'<ref>Struggling GMTV aims to cut news. Alexandra Frean Media Correspondent. The Times, Friday, 3 September 1993</ref> The request was denied, and by the end of its first year on air, the ITC had issued GMTV a formal warning for its 'unsatisfactory performance'.<ref>TV watchdog condemns quality of programmes. Alexandra Frean, Media Correspondent. The Times, Friday, 27 May 1994</ref>

A final warning was given in May 1994; GMTV would face a fine of £2 million unless standards improved. The ITC acknowledged that considerable improvements had taken place up to the start of that year, but its news bulletins continued to be 'unsatisfactory, and initially too short to cover depth or authority', adding: 'its current affairs and children's material did not meet the aspirations... in terms of quality or production.' As part of the package to rectify the issues, American children's television series ''[[Barney & Friends]]'' was introduced, in addition to the "Reuters News Hour" and an upmarket Sunday morning programme.<ref>Dinosaur follows rat as 'poor' GMTV tries to avoid £2m fine. Culf, Andrew The Guardian (1959–2003); 27 May 1994;</ref> By 1994, GMTV had achieved high enough standards to avoid the fine<ref>Quality rise by GMTV removes threat of fine Andrew Culf Media Correspondent The Guardian (1959–2003); 16 September 1994;</ref> and for the first time, had made a profit.<ref>GMTV seeks to expand as it moves towards profit for first time. Andrew Culf Media Correspondent. The Guardian (1959–2003); 15 December 1994;</ref>

In July 1994, [[Anthea Turner]] joined GMTV to present - along with [[Derrick Evans (fitness instructor)|Mr. Motivator]] - the summer holiday feature ''Fun in the Sun'', before being paired up with Holmes to present the main programme shortly afterwards.<ref>Pulsing pectorals add to toned upTV station's buoyant breakfast mood. Culf, Andrew. The Guardian; 22 June 1994;</ref> Turner left the station on 24 December 1996, after a dramatic falling out between the pair, which finally resulted in Holmes publicly calling her 'Princess Tippy Toes'. However, management denied she was 'squeezed out', with Turner claiming she had left on her own accord. [[Fiona Phillips]] took over her role on 6 January 1997.<ref>Eamonn Holmes absent from the GMTV sofa. The Times, Friday, 3 January 1997</ref><ref>Cue for truce in TV spat: GMTV presenter apologises over newspaper report. Culf, Andrew. The Guardian; 3 January 1997;</ref>

In 1998, GMTV returned into the red, with losses of £12 million and a turnover of £80 million <ref>Scottish Media likely to sell 20% stake in GMTV. Raymond Snoddy, Media Editor. The Times, Tuesday, 21 July 1998;</ref> In November of that year, GMTV finally received a windfall: the ITC reduced the amount the station had to pay to the treasury from £50 million to £20 million - the most dramatic reduction of all the licenses. The ITC believed this would allow GMTV the money to invest in more programming.<ref>Loss-making GMTV wins £30m licence fee windfall. Raymond Snoddy Media Editor. The Times, Thursday, 26 November 1998</ref>

GMTV continued to strengthen its output, receiving further praise from the ITC in its Annual Performance Review of 1999: 'The overall programme quality improved...with more feature items and greater breadth of coverage, better journalistic and technical resources.' This led to increased audience share for GMTV among adult viewers; the weekend output for children was also strengthened. The ITC praised GMTV's greater emphasis on overseas coverage and access to key figures in the news, particularly for live interviews.

Social action programming was particularly successful. There were signs of improvement in the information content of the magazine programme for older children, Diggit (previously criticised by the ITC). The ITC proposed improvements in two areas to be made priorities for the year ahead: '...&nbsp;In Sunday programming for adults, where there is scope for better background and analysis to key political stories alongside the major interviews, and in information content in programming for school age children.'<ref name="guardian.co.uk">{{cite news|url=https://www.theguardian.com/media/2000/sep/05/16 |title=GMTV &#124; Media &#124; MediaGuardian |publisher=Guardian |date= 7 September 2000|access-date=27 June 2013}}</ref>

===2000s===
During 1999, the [[STV Group (Scotland)|STV Group]] held talks into buying out the other shareholders in GMTV, with [[Disney]] believed to be keen on the idea.<ref>{{cite news|url=https://www.independent.co.uk/news/business/scottish-media-seeks-gmtv-stock-1115743.html |title=Scottish Media seeks GMTV stock - Business - News |work=The Independent |date=3 September 1999 |access-date=27 June 2013}}</ref> By September, an agreement had been reached to acquire Guardian Media Group's 15% stake for £20 million, but both Carlton and Granada objected to the deal.<ref>{{cite web|url=http://www.broadcastnow.co.uk/smg-bid-for-gmtv-stake-could-be-blocked/1219881.article |title=SMG bid for GMTV stake could be blocked &#124; News &#124; Broadcast |publisher=Broadcastnow.co.uk |date=10 September 1999 |access-date=27 June 2013}}</ref> Guardian Media Group concluded in selling off its 15% stake in GMTV for £18 million in January 2000, with all three companies receiving 5% - allowing the four remaining stakeholders to have an equal 25% stake in the company.<ref name="guardian.co.uk"/><ref>{{cite web|url=http://www.broadcastnow.co.uk/trio-share-gmtv-stake/1187804.article |title=TRIO SHARE GMTV STAKE &#124; News &#124; Broadcast |publisher=Broadcastnow.co.uk |date=7 January 2000 |access-date=27 June 2013}}</ref>

In October 2003, STV made public its interest in acquiring Carlton and Granada's stakes in GMTV. Andrew Flanagan, chief executive, was quoted as saying: 'We would be interested in buying GMTV. You need a trigger to try to do something and that's what we have tried to engineer.' STV believed having a controlling stake in GMTV would allow an effective command against the newly formed ITV sales department.<ref>{{cite web|url=http://www.brandrepublic.com/news/192532/Carlton-Granada-urged-sell-off-stake-GMTV/?HAYILC=RELATED |title=Carlton and Granada urged to sell off stake in GMTV - Brand Republic News |publisher=Brandrepublic.com |date=10 October 2003 |access-date=27 June 2013}}</ref> In September 2004, [[ITV plc]] purchased [[STV Group (Scotland)|STV Group]]'s 25% in the company for £31 million<ref name="http://www.guardian.co.uk/media/2004/may/10/smg.citynews">[https://www.theguardian.com/media/2004/may/10/smg.citynews ITV buys GMTV stake from SMG] Chris Tryhorn Media Guardian, 10 May 2004</ref> after being given the go ahead from the Office of Fair Trading - despite advertisers' fears it could give ITV influence over pricing. SMG said: '[We] are pulling out of GMTV because it did not want to hold a minority interest in someone else's media business.'<ref>{{cite web|url=http://www.broadcastnow.co.uk/itv-gets-go-ahead-on-gmtv-shares/1099172.article |title=ITV gets go-ahead on GMTV shares &#124; News &#124; Broadcast |publisher=Broadcastnow.co.uk |date=23 September 2004 |access-date=27 June 2013}}</ref>

In 2005, Holmes left the station.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/entertainment/4488781.stm |title=Entertainment &#124; Holmes bids farewell to GMTV sofa |work=BBC News |date=27 April 2005 |access-date=27 June 2013}}</ref><ref>{{cite news|author=Jason Deans|url=https://www.theguardian.com/media/2005/feb/22/broadcasting.ITV |title=Eamonn Holmes quits GMTV &#124; Media &#124; MediaGuardian |publisher=Guardian |date= 22 February 2005 |access-date=27 June 2013}}</ref> It was later exposed he was deeply unhappy with the 'dumbing down and commercialisation', which resulted in him hating his bosses.<ref>{{Cite web|url=https://www.thefreelibrary.com/I%27ve+made+up+with+Anthea+but+hate+bosses+at+GMTV;+EAMONN+HOLMES...-a0132658185|title=I've made up with Anthea but hate bosses at GMTV; EAMONN HOLMES EXCLUSIVE. - Free Online Library|website=www.thefreelibrary.com}}</ref>

===Phone-in scandal ===
{{Further|2007 British premium-rate phone-in scandal}}
In April 2007, [[BBC One]]'s programme ''Panorama'' made claims that Opera - a company dealing with GMTV's phone-in competitions - were finalising shortlists of potential winners 'long before' lines closed, which resulted in viewers wasting an estimated £10 million a year since April 2003 on entering premium rate phone competitions. Paul Corley, managing director of GMTV, said: 'I'd just like to apologise for everything that's gone on. GMTV had trusted Opera, but, the fact is it appears two or three people at this telecoms company were taking it upon themselves to do this even without the knowledge of the management.<ref>{{cite news|last=Smit |first=Martina |url=https://www.telegraph.co.uk/news/uknews/1549488/Phone-in-firm-sorry-over-GMTV-scandal.html |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/news/uknews/1549488/Phone-in-firm-sorry-over-GMTV-scandal.html |archive-date=12 January 2022 |url-access=subscription |url-status=live |title=Phone-in firm sorry over GMTV scandal |publisher=Telegraph |date=24 April 2007 |access-date=27 June 2013}}{{cbignore}}</ref> This contradicted claims made by ''Panorama'' that in 2003, sales director Mark Nuttall at Opera had discovered the situation and sent an e-mail to staff, saying: 'Make sure they never find out you are picking the winners early.'<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/uk/6582235.stm |title=Entertainment &#124; Viewers 'lose millions' to GMTV |work=BBC News |date=23 April 2007 |access-date=27 June 2013}}</ref> Two senior executives resigned: Controller of Enterprises Kate Fleming, and Managing Director Paul Corley.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/entertainment/6924738.stm |title=Entertainment &#124; GMTV's phone-in boss steps down |work=BBC News |date=31 July 2007 |access-date=27 June 2013}}</ref>

On 24 September that year, Opera was fined £250,000, while GMTV was fined £2 million by [[Ofcom]], who stated: 'the breaches constituted a substantial breakdown in the fundamental relationship of trust between a public service broadcaster and its viewers. The breaches were extremely serious as they involved longstanding and systematic failures in the conduct of broadcast competitions.'<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/entertainment/7001032.stm |title=Entertainment &#124; GMTV hit with £2m phone-in fine |work=BBC News |date=26 September 2007 |access-date=27 June 2013}}</ref> GMTV pledged to refund a total of £35 million to all viewers affected.{{citation needed|date=May 2020}}

A month later, the Serious Fraud Office took the decision to review the evidence from Ofcom into the phone-in scandal. An SFO spokeswoman said: 'Following media reports and some complaints received from the general public about GMTV's use of premium rate telephone services, we are in touch with Ofcom although no SFO investigation is under way...furthermore, the SFO will await the outcome of Ofcom's investigation into ITV's use of premium rate telephone services as highlighted in the Deloitte report.'<ref>{{cite news|last=Pierce |first=Andrew |url=https://www.telegraph.co.uk/news/uknews/1566672/Fraud-office-reviews-GMTV-phone-in-scandal.html |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/news/uknews/1566672/Fraud-office-reviews-GMTV-phone-in-scandal.html |archive-date=12 January 2022 |url-access=subscription |url-status=live |title=Fraud office reviews GMTV phone-in scandal |publisher=Telegraph |date=19 October 2007 |access-date=27 June 2013}}{{cbignore}}</ref> On 10 March 2008, the Serious Fraud Office decided not to investigate the phone-in scandal, stating it did not meet its criteria for an investigation.<ref>{{cite news|author=Leigh Holmwood |url=https://www.theguardian.com/media/2008/mar/10/tvfakery.television |title=GMTV escapes fraud investigation over phone-in scandal &#124; Media &#124; guardian.co.uk |publisher=Guardian |date=10 March 2008 |access-date=27 June 2013}}</ref>

===2008–09===
A major overhaul of GMTV output took place during the summer of 2008 - resulting in part from the loss of viewers to new competition from other digital channels, and to counter criticism that its output had become too lightweight. Red Bee Media was brought in as a consultant, with a view to refreshing the station's on-screen look, which had changed very little since 1993. ITV and Disney agreed a £4.5 million investment to modernise the production of the programme, including new equipment such as Avid editing suites.<ref>{{cite news|author=Maggie Brown |url=https://www.theguardian.com/media/2008/sep/08/television.itv |title=GMTV format to be overhauled &#124; Media &#124; guardian.co.uk |publisher=Guardian |date=8 September 2008 |access-date=27 June 2013}}</ref> This then led to the relaunch of GMTV on 5 January 2009, introducing [[Emma Crosby]] and Kirsty McCabe, who themselves replaced [[Fiona Phillips]] and [[Andrea McLean]].

In July 2008, it was announced that McLean would quit working on GMTV to focus on her role on ''[[Loose Women]]'', to share the permanent host job with [[Jackie Brambles]]. On 31 December that year, McLean left GMTV after 11 years as a weather presenter.

Phillips left GMTV on 18 December that same year, after 12 years as its main presenter. She told viewers that leaving was 'one of the hardest decisions I've ever made'.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/entertainment/7787587.stm |title=Entertainment &#124; Tearful GMTV goodbye for Phillips |work=BBC News |date=18 December 2008 |access-date=27 June 2013}}</ref>

===ITV plc ownership===
{{prose|section|date=April 2014}}

[[ITV plc]] attempted to buy out [[Disney]]'s stake in GMTV, following its gaining of 75% control, in order to secure [[24-hour clock|24-hours]] control of Channel 3 in [[England]] and [[Wales]]; it eventually paid £18m for the remaining 25% on 25 November 2009.<ref>{{cite news|last1=Robinson|first1=James|title=ITV takes full control of breakfast TV broadcaster GMTV|url=https://www.theguardian.com/media/2009/nov/26/itv-buys-remaining-gmtv-stake|access-date=6 June 2016|work=Guardian|date=26 November 2009}}</ref>

As a result, many changes were made shortly after:

*The editor of GMTV, Martin Frizell, was sacked in December 2009<ref>[http://www.dailyrecord.co.uk/showbiz/television-news/2009/12/11/gmtv-editor-martin-frizell-to-leave-breakfast-tv-broadcaster-86908-21890238/ GMTV editor Martin Frizell to leave breakfast TV broadcaster] Daily Record, 11 December 2009</ref> with Sue Walton temporarily replacing him.<ref>[https://www.theguardian.com/media/2009/dec/11/editor-martin-frizell-leaving-gmtv Editor Martin Frizell leaving GMTV] The Guardian, 11 December 2009</ref>
*On 4 March 2010, it was announced that presenter and newsreader [[Penny Smith]] was leaving GMTV, with presenter [[John Stapleton (English journalist)|John Stapleton]] being redeployed as special correspondent.<ref name="Penny and John">[https://www.mirror.co.uk/celebs/news/2010/03/04/gmtv-stars-penny-smith-and-john-stapleton-leave-the-sofa-in-cut-backs-115875-22084553/ GMTV stars Penny Smith and John Stapleton leave the sofa in cut backs] Daily Mirror, 4 March 2010</ref> Smith presented her final broadcast on 4 June 2010.
*Also announced on that same day was the decision of political correspondent [[Gloria De Piero]] to quit GMTV in February 2010, to stand as a Labour Party parliamentary candidate.{{citation needed|date=May 2020}}
*On 6 March, GMTV Kids presenters [[Jamie Rickers]] and [[Anna Williamson]] were made redundant.<ref name="Anna and Jamie">[https://www.mirror.co.uk/celebs/news/2010/03/06/children-s-tv-presenters-lose-their-jobs-as-gmtv-bosses-continue-to-wield-the-axe-115875-22089208/ Children's TV presenters lose their jobs as GMTV bosses continue to wield the axe] Mirror, 6 March 2010</ref> They appeared for the last time on the programme in May 2010, meaning no presenter linked between programmes in the ''[[List of GMTV programmes#Toonattik|Toonattik]]'' strand.
*In early April, there was speculation that [[Eamonn Holmes]] and [[Kate Thornton]] were in the running to present the new revamp programme.<ref>{{cite web|url=https://www.standard.co.uk/showbiz/eamonn-holmes-and-kate-thornton-to-present-gmtv-6458432.html |title=Eamonn Holmes and Kate Thornton to present GMTV - Showbiz - London Evening Standard |publisher=Standard.co.uk |date=13 April 2010 |access-date=27 June 2013}}</ref> A source said: 'With Eamonn and Kate, it will almost be like a pilot. If it works, they will be licking their lips. It has not been signed but all sides are actively considering it. There is still some work to do but it is looking very likely.'<ref>{{cite web |url=http://entertainment.stv.tv/tv/169896-eamonn-holmes-returning-to-gmtv/ |title=Eamonn Holmes returning to GMTV &#124; TV &#124; Entertainment &#124; STV |publisher=Entertainment |access-date=27 June 2013 |archive-date=7 April 2014 |archive-url=https://web.archive.org/web/20140407061410/http://entertainment.stv.tv/tv/169896-eamonn-holmes-returning-to-gmtv/ |url-status=dead }}</ref>
*On 19 April, it was announced [[BBC]] presenter [[Adrian Chiles]] was quitting his roles with the corporation, to join [[ITV plc]] on a six-year contract,<ref>{{cite news|url=https://www.theguardian.com/media/2010/apr/19/adrian-chiles-itv|title=Adrian Chiles quits BBC for ITV|work=[[The Guardian]]|date=19 April 2010|access-date=9 August 2013|first=Tara|last=Conlan}}</ref> co-presenting on GMTV and casting doubt over the futures of incumbent male hosts [[Andrew Castle]] and [[Ben Shephard]].
*On 21 April, it was confirmed that Ben Shephard was leaving GMTV after 10 years, after earlier telling management he would not be renewing his contract.<ref>[https://www.mirror.co.uk/celebs/news/2010/06/30/gmtv-presenter-ben-shephard-to-quit-the-show-115875-22371129/ GMTV presenter Ben Shephard to quit the show] Mirror, 30 June 2010</ref>
*On 7 May, it was announced that former ''[[The One Show]]'' editor Ian Rumsey would take editorial control of the programme from June, with Paul Connolly as his deputy, taking over the temporary placement of Sue Walton, as she moved to tackling the move of ''[[GMTV with Lorraine]]'' to a new stand-alone programme.<ref>[https://www.theguardian.com/media/2010/may/07/ian-rumsey-gmtv-editor Ian Rumsey made GMTV editor] The Guardian, 7 May 2010</ref>
*On 10 June, it was confirmed that Andrew Castle would leave GMTV after 10 years.<ref name="Andrew's Departure">[http://www.itv.com/presscentre/pressreleases/programmepressreleases/andrewcastleleavesgmtv/default.html After a decade on the sofa, Andrew Castle bows out of GMTV] ITV Press Centre, 10 June 2010</ref> On the same day, ITV plc. announced that they would be dropping the GMTV brand name from the breakfast franchise in favour of a relaunched format later in the year.<ref name="gmbroad">{{cite web|last=Kanter|first=Jake|title=£1.5m shake-up sees GMTV name dropped|publisher=Broadcast|access-date=10 June 2010|url=http://www.broadcastnow.co.uk/news/broadcasters/15m-shake-up-sees-gmtv-name-dropped/5014864.article|date=10 June 2010}}</ref><ref>{{cite news|title=£1.5m shake-up for GMTV|work=The Independent|url=https://www.independent.co.uk/news/media/tv-radio/pound15m-shakeup-for-gmtv-1997747.html|date=11 June 2010}}</ref>
*On 20 June, ITV plc. announced that [[Christine Bleakley]] would join Chiles as lead female host, after signing an exclusive three-year deal to present on the breakfast slot, and other prime-time entertainment shows. The pair had previously worked together on the BBC's ''[[The One Show]].''<ref>{{cite news| url=https://www.telegraph.co.uk/culture/tvandradio/bbc/7842215/Christine-Bleakley-joins-ITV-after-BBC-sacking.html |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/culture/tvandradio/bbc/7842215/Christine-Bleakley-joins-ITV-after-BBC-sacking.html |archive-date=12 January 2022 |url-access=subscription |url-status=live | work=GMTV | title=CChristine Bleakley joins ITV after BBC sacking | date=20 June 2010 | access-date=5 March 2013 | first=Neil | last=Midgley}}{{cbignore}}</ref>
*As of July, GMTV came from Studio 3 at TLS (where ''[[Loose Women]]'' came from); this move was because Al Jazeera Sports, which originally came from Studio 7, had to move to Studio 5, so that Studio 7 could be made ready for ''Daybreak''. (This was also where the final programme was broadcast from.)
*On 9 July it was confirmed that the new ITV plc. breakfast programme, from 6 September, would be named ''[[Daybreak (2010 TV programme)|Daybreak]]'' and that ''[[GMTV with Lorraine]]'' was set to become a standalone programme with the title ''[[Lorraine (TV programme)|Lorraine]]'', while 'GMTV Limited' was rebranded [[ITV Breakfast|ITV Breakfast Limited]].<ref>[http://www.belfasttelegraph.co.uk/breaking-news/uk-ireland/itv-unveils-new-breakfast-show-14871786.html ITV unveils new breakfast show] Belfast Telegraph, 9 July 2010</ref>
*On 20 July, it was confirmed that [[Kate Garraway]] would move from a presenting position on ''[[List of GMTV programmes#GMTV|GMTV]]'' to the role of entertainment editor on ''[[Daybreak (2010 TV programme)|Daybreak]]''. Other members of the team, moving over from ''GMTV'', were confirmed as [[John Stapleton (English journalist)|John Stapleton]] continuing in the role of special correspondent, [[Dan Lobb]] as sports editor, [[Hilary Jones (doctor)|Dr. Hilary Jones]] becoming health editor, and Richard Gaisford continuing in the role of chief correspondent.<ref name="Daybreak Press 1">[http://cms.gm.tv/presenters/51622-daybreaking-news.html Daybreaking News!]{{dead link|date=December 2017 |bot=InternetArchiveBot |fix-attempted=yes }} GMTV, 20 July 2010</ref>
*On 20 July, [[Richard Arnold (TV presenter)|Richard Arnold]] and [[Carla Romano]] announced they would be leaving GMTV, after 10 years with the company, to pursue their careers elsewhere.<ref>[http://www.digitalspy.co.uk/tv/news/a247116/richard-arnold-carla-romano-depart-gmtv.html Richard Arnold, Carla Romano depart GMTV] Digital Spy, 20 July 2010</ref>
*On 1 August, [[Emma Crosby]] confirmed that she would not be part of the new programme.{{citation needed|date=May 2020}}
*''[[GMTV with Lorraine]]'' aired for the last time, with [[Myleene Klass]] presenting on 2 September, whilst [[List of GMTV programmes#GMTV|GMTV]] came to an end with Andrew Castle and Emma Crosby presenting the next day.

==See also==
*[[List of GMTV programmes]]
*[[List of GMTV presenters]]
*''[[Daybreak (2010 TV programme)|Daybreak]]''
*''[[Lorraine (TV programme)|Lorraine]]''

==References==
{{Reflist|30em}}

==External links==
*[http://www.itvplc.com ITV plc]
*{{itv.com|id=gmtv|title=GMTV}} (Redirects to the ''Good Morning Britain'' page)

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{{s-ttl | title=Breakfast television | years=1 January 1993 – 3 September 2010}}
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{{ITV Breakfast}}
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[[Category:ITV (TV network)]]
[[Category:ITV Breakfast]]
[[Category:ITV franchisees]]
[[Category:Television channels and stations established in 1993]]
[[Category:Television channels and stations disestablished in 2010]]
[[Category:Breakfast television in the United Kingdom]]
[[Category:2009 mergers and acquisitions]]