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{{Short description|Chinese consumer electronics and appliance company}}
{{For|the psychologist|Richard J. Haier}}
{{Use dmy dates|date=October 2019}}
{{Infobox company
| name = Haier Group Corporation
| native_name = 海尔集团公司
| native_name_lang = zh
| logo = Haier logo.svg
| logo_size = 265px
| image = HaierHQ.jpg
| image_size = 250px
| image_caption = Headquarters in [[Qingdao]], [[Shandong]]
| type = [[Public company|Public]]
| traded_as = {{Unbulleted list|{{SSE|600690}}|{{SEHK|6690}}|{{fwb|690D}}}} [[Dow Jones and Company|Dow Jones]] China 88 Index component<br>[[CSI A100 Index|CSI A100]]
| key_people = {{ubl|[[Zhang Ruimin]] ([[chairman]] & [[Chief executive officer|CEO]])|Liang Haishan (rotating [[President (corporate title)|president]])|Zhou Yunjie (rotating president)}}
| industry = {{ubl|[[Home appliance]]s|[[Consumer electronics]]}}
| products = {{ubl|[[Major appliance]]s<br/>[[Small appliance]]s|Commercial heating and cooling systems|[[Consumer electronics]]}}
| revenue = {{increase}} {{CNY|227.5 billion|link=yes}} (2021) (Haier Smart Home)
| operating_income = {{increase}} {{CNY|15.91 billion}} (2021) (Haier Smart Home)
| net_income = {{increase}} {{CNY|13.21 billion}} (2021) (Haier Smart Home)
| assets = {{increase}} {{CNY|217.5 billion}} (2021) (Haier Smart Home)
| equity = {{increase}} {{CNY|81.0 billion}} (2021) (Haier Smart Home)
| num_employees = 109,586 (2021) (Haier Smart Home)
| subsid = {{ubl|Haier Smart Home Company (35%), owner of [[GE Appliances]] (U.S.)|[[Hotpoint]] (U.S.)|[[The Hoover Company|Hoover]] (Europe)|[[Candy (company)|Candy]]|[[Fisher & Paykel]]|Evo (Russia)|[[Thunderobot]]}}
| foundation = {{Start date and age|df=y|1984|4|28}}
| founder = [[Zhang Ruimin]]
| location = 
| location_city = [[Qingdao]], [[Shandong]]
| location_country = China
| area_served = Worldwide
| homepage = {{URL|https://www.haier.com/|haier.com}}
| footnotes = <ref>{{Cite web | url=https://smart-home.haier.com/en/gpxx/iv/P020240430516036471343.pdf | title=Haier Smart Home Company 2023 Annual Report}}</ref>
}}
{{Infobox Chinese
| t = 海爾
| s = 海尔
| p = Hǎi'ěr
| order = st
}}
[[File:HaierStoreNanchang.jpg|thumb|right|Haier store in [[Nanchang]]]]
[[File:HaierPhone.jpg|thumb|right|A Haier smartphone at the [[Mobile World Congress]] 2015]]

'''Haier Group Corporation''' ({{IPAc-en|ˈ|h|aɪ|.|ər}})<ref>{{cite book | last1=Yi | first1=Jeannie Jinsheng | last2=Ye | first2=Shawn Xian  |year=2003 | title=The Haier Way: The Making of a Chinese Business Leader and a Global Brand | location=[[Dumont, New Jersey]] | publisher=Homa & Sekey | page=2 | isbn=1-931907-01-3}}</ref> is a Chinese [[Multinational corporation|multinational]] [[home appliance]]s and [[consumer electronics]] company headquartered in [[Qingdao]], [[Shandong]]. Its Haier Smart Home Company affiliate, of which it owns 35%, designs, develops, manufactures and sells [[home appliance]]s including [[refrigerator]]s, [[air conditioners]], [[washing machine]]s, [[Clothes dryer|dryer]]s, and [[microwave oven]]s under the brand names Haier, Casarte, Leader, [[GE Appliances]], [[Fisher & Paykel]], Aqua, [[Candy (company)|Candy]] and Evo. Its Haier Electronics Group affiliate manufactures [[consumer electronics]] such as [[mobile phone]]s, [[computer]]s, and [[television]]s. Its [[ThundeRobot]] brand, founded in 2014,<ref>{{Cite web |title=ThundeRobot {{!}} About Us- |url=https://www.thunderobot.com/global/about.html |access-date=2025-03-04 |website=www.thunderobot.com}}</ref> is focused on [[gaming computer]]s and accessories. Haier Smart Home Company is ranked 407th on the [[Fortune 500|''Fortune'' 500]].<ref>{{Cite web | url=https://fortune.com/company/qingdao-haier/ | title=Haier Smart Home | work=[[Fortune (magazine)|Fortune]] | url-access=subscription}}</ref>

According to [[Euromonitor International]], Haier ranked first globally in sales volume of major appliances from 2009 to 2018.<ref>{{Cite press release | url=https://www.haier.com/my/about-haier/news/20190604_74036.shtml | title=Haier ranks first in volume sales of major appliances brands in the world in 2018 | website=haier.com | date=10 January 2019}}</ref> In 2019, BrandZ ranked Haier as the most valuable brand in the IoT ecosystem category, with a brand value of $16.3 billion.<ref>{{cite press release | url=https://www.businesswire.com/news/home/20190612005291/en/Haier-Ranked-In-BrandZ-Top-100-Most-Valuable-Brands | title=Haier Ranked In BrandZ Top 100 Most Valuable Brands | publisher=[[Business Wire]] | date=12 June 2019}}</ref><ref>{{Cite news | url=https://www.chinadaily.com.cn/a/201906/12/WS5d005c34a310176577230b23.html | title=Haier ranked in BrandZ top 100 most valuable brands | work=[[China Daily]] | date=12 June 2019}}</ref>

Haier Group has two publicly traded affiliates that trade on three stock exchanges: '''Haier Smart Home''' (海尔智家) ({{SSE|600690}} as well as "D-share" listing of Haier Smart Home in China Europe International Exchange of Frankfurt; ex-Qingdao Haier Co., Ltd.) and '''Haier Electronics Group Co., Ltd.''' ({{SEHK|1169}}).<ref>{{cite news | url=https://www.reuters.com/article/us-qingdao-haier-germany/qingdao-haier-shareholders-back-frankfurt-listing-idUSKBN1HZ0C1 | title=Qingdao Haier shareholders back Frankfurt listing | first=Douglas | last=Busvine | work=[[Reuters]] | date=28 April 2018}}</ref> In 1993, it listed its '''Qingdao Haier Refrigerator Co.''' subsidiary on the [[Shanghai Stock Exchange]],<ref name=fuhistory/> raising [[CNY|CN¥]]370 million. In 2005, Haier entered the [[Hong Kong Stock Exchange]] through a "[[backdoor listing]]" by acquiring a controlling stake in a publicly listed [[joint venture]] '''Haier-CCT Holdings Ltd.'''<ref name=fuhistory/> ({{sehk|1169}}).

==History==
The origins of Haier date back to a refrigerator factory built in [[Qingdao]] to supply the Chinese market in the 1920s. After the [[China#People's Republic (1949–present)|1949 establishment]] of the People's Republic of China, the factory was then taken over and turned into a [[state-owned enterprise]].<ref name=fuhistory/>

By the 1980s, the factory had a debt of over [[renminbi|CN¥]]1.4 million and suffered from dilapidated infrastructure, poor management, and lack of [[quality control]]s, resulting from the [[planned economy|planned economic system]] and relevant policies.<ref>{{Cite web | url=http://en.people.cn/english/200108/08/print20010808_76828.html | title=Haier Rises Through Reform and Opening Up | work=[[People's Daily]] | date=8 August 2001 |archive-url=https://web.archive.org/web/20150101215459/http://en.people.cn/200108/06/eng20010806_76638.html |archive-date=1 January 2015 | url-status=live}}</ref> Production had slowed, rarely surpassing 80 [[refrigerator]]s a month, and the factory was close to bankruptcy. The Qingdao government hired a young assistant city-manager, [[Zhang Ruimin]], responsible for a number of city-owned appliance companies. Zhang was appointed the managing director of the factory in 1984.<ref name=fuhistory/>

===Founding===
Haier was founded as '''Qingdao Refrigerator Co.''' in 1984. With China opening up to world markets, foreign corporations began searching for partnerships in China. One of these, Germany's refrigerator company [[Liebherr]], entered into a [[Joint venture|joint-venture]] contract with Qingdao Refrigerator Co., offering technology and equipment to its Chinese counterpart. Refrigerators were to be manufactured under the name of '''Qindao-Liebherr''' ({{zh|t=琴島-利勃海爾|s=琴岛—利勃海尔|p=Qíndǎo—lìbó hǎi'ěr}}). The current brand "'''Haier'''" came from the last two syllables of the [[Transliteration of Chinese|Chinese]] [[transliteration]] of Liebherr ({{zh|p=lìbó hǎi'ěr|c=}}).<ref>{{cite web | url=https://www.wipo.int/web/ip-advantage/w/stories/branding-for-a-global-transformation | title=Branding for a Global Transformation | work=[[World Intellectual Property Organization]]}}</ref><ref>{{cite web |url=http://www.sohu.com/a/129334417_467215  |date=2017-03-19 |title=Hǎi'ěr rúhé chéngwéi qǐyè "chuàngxīn jiàokēshū"? |script-title=zh:海尔如何成为企业"创新教科书"？ |trans-title=How Haier became an “innovation textbook” for enterprises |website=Lishi Business Network |publisher=[[Sohu]] |language=zh}}</ref>

The installation of Liebherr's equipment and technology was accompanied by new quality control and management processes. By 1986, Qingdao Refrigerator had returned to profitability and grew in sales at an average of 83 percent annually. Between 1984 and 2000, sales grew from [[CNY]] ¥3.5 million to ¥40.5 billion.<ref name=fuhistory>{{cite web |url=http://www.fundinguniverse.com/company-histories/Haier-Group-Corporation-Company-History.html |title=History of Haier Group Corporation – FundingUniverse|access-date = 15 January 2016}}</ref>

In 1988, the municipal government asked Haier to take over some of the city's other ailing appliance manufacturers. The company assumed control of Qingdao Electroplating Company (manufacturing [[microwave]] ovens).<ref name=fuhistory/> In 1991, the company changed its name to "'''Qingdao Haier Group'''" and acquired Qingdao Air Conditioner Plant and Qingdao Freezer.<ref name=fuhistory/> The company's name was simplified to its current name "Haier" in 1992.<ref name=fuhistory/> In 1995, the company took over Qingdao Red Star Electronics Co., a [[washing machine]] manufacturer, along with five of its subsidiaries.<ref name=":0" /> Haier acquired seven companies between 1995 and 1997, and began exporting to foreign markets.<ref name="cc">{{Cite web |title=Chinese Champions - Patente Made in China |url=http://www.chinese-champions.de/wordpress/wp-content/uploads/Studie_Chinese_Champions.pdf |url-status=dead |archive-url=https://web.archive.org/web/20131207222721/http://www.chinese-champions.de/wordpress/wp-content/uploads/Studie_Chinese_Champions.pdf |archive-date=2013-12-07 |access-date=2024-01-30 |website=Chinese Champions |pages=19–23 |language=de}}</ref>

===International expansion===
In Southeast Asia, Haier opened production facilities in [[Indonesia]] in 1996 and the [[Philippines]] in 1997<ref name=fuhistory/> and failed in an attempt to enter the [[Thailand|Thai]] market due to the presence of local competitors.<ref name=fuhistory/>

Haier entered the US market in 1999.<ref name=":0">{{Cite book |url=http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy1/BSTR072.htm |title=Haier Group's Strategies in the US Market |publisher=IBS Center for Management Research |year=2003 |type=Case study |url-access=subscription}}</ref> In the US it focused upon two [[niche market]]s in compact refrigerators and electric [[wine cellar]]s. Haier began to manufacture full-sized refrigerators for North American market. This would bring it into direct competition with established American companies [[GE]], [[Whirlpool Corporation|Whirlpool]], [[Frigidaire]], and [[Maytag]]. As part of its strategy, Haier built a production facility in the United States at [[Camden, South Carolina|Camden]], South Carolina, opened in 2000. By 2002, US revenues reached [[USD]] $200 million, still small compared to its overall revenue of $7 billion.<ref name=fuhistory/> Also in 2002, Haier moved into the [[Greenwich Savings Bank Building]] in [[midtown Manhattan]]. Formerly the headquarters for the [[Greenwich Savings Bank]], the {{convert|52000|sqft|m2|adj=on}} building was built in 1924 in the [[neo-classical style]].

Production facilities were constructed in [[Pakistan]] in 2002 (see [[Haier Pakistan]]) and [[Jordan]] in 2003. In Africa, Haier has plants in five countries: [[Tunisia]], [[Nigeria]], [[Egypt]], [[Algeria]] and [[South Africa]].<ref>{{cite web |last= |date=2005-06-28 |title="We will be volunteer 'spokespersons' for Haier," African party officials say |url=http://english.people.com.cn/200506/28/eng20050628_192698.html |url-status=dead |archive-url=https://web.archive.org/web/20170802082150/http://en.people.cn/200506/28/eng20050628_192698.html |archive-date=2 August 2017 |access-date=2024-01-30 |website=People's Daily Online }}</ref> The company also purchased a Meneghetti's factory in [[Italy]] and began placing its products in European retail chains, either under its own brand or under [[Original equipment manufacturer|OEM]] agreements with foreign partners. 

Haier Appliances ([[India]]) P. Ltd initiated its commercial operations in January 2004. Its headquarters is in New Delhi, and in 2015 it had 33 operations, including those in [[Mumbai]], [[Bangalore]], [[Chennai]], and [[Kolkata]]. It was listed among the top 20 most trusted brands in India by The Brand Trust Report, a study conducted by Trust Research Advisory.

In June 2005, Haier bid to acquire [[Maytag Corporation]], backed by [[private equity fund]]s [[Blackstone Group]] and [[Bain Capital]]. The bid was for US$1.28 billion, or $16 per share, topping a previous offer of $14.26 per share made by [[Ripplewood Holdings]].<ref>{{cite news | url=https://www.washingtonpost.com/archive/business/2005/07/20/haier-withdraws-maytag-bid/f05586dd-097d-41b8-8cee-99c3bd17a72b/ | title=Haier Withdraws Maytag Bid | first1=Peter S. | last1=Goodman | first2=Ben | last2=White | work=[[The Washington Post]] | date=July 20, 2005 | url-access=registration}}</ref> However, Maytag was bought by [[Michigan]]-based [[Whirlpool Corporation]] which offered $1.7 billion in cash and stock, or $21 per share, plus assumed debt.<ref>{{cite web|url=http://www.rtoonline.com/content/article/Aug05/MaytagAcquisitionFinal082205.asp|title=Done Deal; Whirlpool Acquires Maytag For $2.7 Billion|date=13 May 2023 }}</ref>

In 2008, Haier entered into a [[joint venture]] agreement with the government of [[Venezuela]].<ref>{{cite web | url=https://www.elclip.org/la-fabrica-de-haier-quedo-en-blanco/?lang=en | title=Haier’s white goods factory in Venezuela draws blanks | work=Centro Latinoamericano de Investigación Periodística }}</ref>

In 2009, Haier surpassed Whirlpool to become the fourth largest refrigerator producer in terms of sales with a global market share of 6.3%.<ref>{{Cite news | url=https://www.chinadaily.com.cn/business/2009-01/19/content_7410164.htm | title=Haier leads in global refrigerator sales | first=Yu | last=Hongyan | work=[[China Daily]] | date=19 January 2009}}</ref>

In 2012, Haier Group acquired the appliance business from New Zealand-based [[Fisher & Paykel]],<ref>{{Cite news |url=https://www.reuters.com/article/us-haier-fisherpaykel-takeover-idUSBRE8A505J20121106 |title=China's Haier to take complete control of NZ's F&P Appliances |last=Tajitsu |first=Naomi |work=[[Reuters]] | date=6 November 2012}}</ref> and [[Sanyo]]'s Southeast Asian appliance manufacturing unit.<ref>{{cite web | url=https://www.haier.com/my/about-haier/news/20190604_74016.shtml |title=Haier Completes Sanyo Acquisition in Southeast Asia |date=30 March 2012 |work=Haier |access-date=December 28, 2022 |archive-date=July 5, 2022 |archive-url=https://web.archive.org/web/20220705104921/https://www.haier.com/my/about-haier/news/20190604_74016.shtml |url-status=live }}</ref>

In June 2016, Haier Group acquired [[GE Appliances]], headquartered in [[Louisville, Kentucky]], from [[General Electric]] for $5.6 billion.<ref>{{Cite press release | url=https://pressroom.geappliances.com/news/ge-completes-sale-of-appliances-business-to-haier | title=GE Completes Sale of Appliances Business to Haier | publisher=[[GE Appliances]] | date=6 June 2016}}</ref><ref>{{Cite news | url=https://www.cnet.com/home/kitchen-and-household/its-official-ge-appliances-belongs-to-haier/ | title=It's official: GE Appliances belongs to Haier | first=Ashlee Clark | last=Thompson | work=[[CNET]] | date=6 June 2016}}</ref><ref>{{Cite news | url=https://money.cnn.com/2016/01/15/investing/ge-haier-appliances-sale/index.html | last=Riley | first=Charles | title=China's Haier buys GE's appliance unit for $5.4 billion | work=[[CNN]] | date=15 January 2016}}</ref>

In October 2018, Haier acquired Italy based [[Candy (company)|Candy group]].<ref>{{Cite news | url=https://www.caixinglobal.com/2018-10-01/haier-washes-into-europe-with-italian-appliance-takeover-101331811.html | title=Haier Washes Into Europe With Italian Appliance Takeover | first=Fran | last=Wang | work=[[Caixin]] | date=1 October 2018}}</ref>

By 2020, Haier had been the world's number one home appliance brand for 12 consecutive years.<ref>{{Cite web|title=Haier – the number 1 global major appliance brand for 12 years running|url=https://www.ertonline.co.uk/news/haier-the-number-1-global-major-appliance-brand-for-12-years-running/|access-date=2021-11-29|website=ERT|date=14 January 2021 |language=en-GB}}</ref>

In October 2024, Haier Smart Home acquired Carrier Commercial Refrigeration from [[Carrier Global]] for $775 million.<ref>{{Cite press release | url=https://www.prnewswire.com/news-releases/haier-smart-home-successfully-completes-acquisition-of-carrier-commercial-refrigeration-302265552.html | title=Haier Smart Home Successfully Completes Acquisition of Carrier Commercial Refrigeration | publisher=[[PR Newswire]] | date=2 October 2024}}</ref>

== Technology ==
In 2015, Haier began investigating how the [[internet of things]] could be integrated into its devices.<ref>{{Cite web|url=https://www.cnet.com/news/haier-smart-home-vision-is-all-about-the-appliances/|title=Haier's pitch at IFA: Connect all of the things|last=Crist|first=Ry|date=3 September 2015|website=CNET}}</ref> The company cited by the [[Stanford Artificial Intelligence Laboratory]], which found three barriers to the adoption of smart home technology: lack of unified protocols/single point of access, passive services and the lack of complete solutions. At the time Haier's core competencies lay within the large appliance sector and not the small electronics sector. Subsequently, it partnered with the then leading IoT platform IngDan ({{lang|zh|硬蛋}}) owned by [[Cogobuy]] to overcome its shortcomings.<ref>{{Cite press release |url=https://markets.businessinsider.com/news/stocks/cogobuy-partners-with-samsung-artik-enhancing-its-competitive-edge-as-a-leading-iot-innovation-platform-1002376838 |title=Cogobuy Partners with Samsung ARTIK™ Enhancing its Competitive Edge as a Leading IoT Innovation Platform | publisher=[[PR Newswire]] | via=[[Business Insider]] | date=17 September 2017}}</ref> By utilising Cogobuy's [[Business ecosystem|ecosystem]] and [[supply chain]], Haier was able to integrate IngDan's portfolio of components, modules, and [[Edge computing|edge]] voice analysis into [[smart appliance]] products.<ref>{{Cite press release | url=https://markets.businessinsider.com/news/stocks/cogobuy-enters-booming-voice-controlled-home-appliances-market-1001831563 | title=Cogobuy Enters Booming Voice-Controlled Home Appliances Market | publisher=[[PR Newswire]] | via=[[Business Insider]] | date=14 March 2017 | archive-date=25 March 2019 |archive-url=https://web.archive.org/web/20190325152849/https://markets.businessinsider.com/news/stocks/cogobuy-enters-booming-voice-controlled-home-appliances-market-1001831563 |url-status=live}}</ref> Haier introduced its smart appliances across seven product lines in the [[major appliance]] industry: air, water, clothes care, security, voice control, health and information.

== Company strategy ==
Zhang Ruimin, soon after becoming managing director in 1985, ordered his employees to destroy 76 refrigerators with [[sledgehammer]]s following a customer complaint in an effort to radically change the [[Organizational culture|company's culture]] to one that embodies [[quality control]] practices.<ref name=":0" /><ref>{{Cite web|url=https://www.strategy-business.com/article/00323?gko=c8c2a|title=The Haier Road to Growth|last1=Fischer|first1=Bill|last2=Lago|first2=Umberto|date=27 April 2015|website=strategy+business|last3=Liu|first3=Fang}}</ref> At the time, Chinese brands for domestically produced [[Final good|consumer goods]] were generally regarded by overseas [[Consumer|consumer markets]] as being of poor quality, even when compared subjectively with foreign brands manufactured in China.<ref>{{Cite web|url=https://www.mckinsey.com/business-functions/operations/our-insights/a-new-era-for-manufacturing-in-china|title=A new era for manufacturing in China|last1=Eloot|first1=Karel|last2=Huang|first2=Alan|date=June 2013|website=McKinsey|last3=Lehnich|first3=Martin}}</ref> The cultural transformation towards quality driven manufacturing resulted in Haier becoming the first company in China to get [[ISO 9000|ISO 9001 certification]].<ref name=":0" />

Haier also has an environmental sustainable development strategy to improve the environment by conserving energy and recycling. In 2018, Haier got the "Greener China Business Award" due to its outstanding efforts to protect the environment.<ref>{{Cite press release |title=Haier Marks Earth Hour with Cross-Continent Interactive Performances | url=https://www.haier.com/my/about-haier/news/20190604_74018.shtml | website=www.haier.com | date=April 4, 2012}}</ref> In 2015, Haier joined [[WIPO GREEN]] as an official partner in an effort to address [[climate change]].<ref>{{Cite web |title=WIPO Green - Partners | url=https://www3.wipo.int/wipogreen/en/network/partners.html |access-date=2022-09-19 |website=www3.wipo.int | language=en}}</ref> Haier also announced a three-year partnership with the [[Australian Open]] in November 2024.<ref>{{cite web |title=Haier Named Official Partner of the Australian Open for 2025-2027 |url=https://www.prnewswire.com/news-releases/haier-named-official-partner-of-the-australian-open-for-2025-2027-302315371.html |access-date=November 30, 2024 |date=November 25, 2024}}</ref>

== Controversy ==
In 2014, Haier was accused by German media of delivering smartphones and tablets with pre-installed [[malware]].<ref>{{cite news |author=Fuest |first=Benedikt |date=10 December 2014 |title=Vorsicht vor Smartphones mit vorinstallierter Spyware |trans-title=Beware of smartphones with pre-installed spyware |url=https://www.welt.de/wirtschaft/webwelt/article135220310/Wenn-der-Spion-in-der-Hosentasche-steckt.html |access-date=15 January 2016 |newspaper=DIE WELT |language=de |archive-date=14 February 2015 |archive-url=https://web.archive.org/web/20150214084358/http://www.welt.de:80/wirtschaft/webwelt/article135220310/Wenn-der-Spion-in-der-Hosentasche-steckt.html|url-status=live}}</ref><ref>{{cite web |last=Kalenda |first=Florian |date=4 December 2014 |title=Lookout meldet auf Smartphones vorinstallierten Android-Trojaner |trans-title=Lookout reports Android Trojans pre-installed on smartphones |url=http://www.zdnet.de/88213109/lookout-meldet-auf-smartphones-vorinstallierten-android-trojaner/ |access-date=15 January 2016 |work=ZDNet.de |language=de |archive-date=18 March 2015 |archive-url=https://web.archive.org/web/20150318022225/http://www.zdnet.de/88213109/lookout-meldet-auf-smartphones-vorinstallierten-android-trojaner/|url-status=live}}</ref>

In 2024, Haier sent [[cease and desist]] letters to the [[Open-source software|open-source]] projects hOn and pyhOn, which developed an add-on for [[Home Assistant]] that allowed one to control appliances without Haier's 3rd-party cloud service.<ref>{{cite news |last=Toulas |first=Bill |date=18 January 2024 |title=Haier hits Home Assistant plugin dev with takedown notice |url=https://www.bleepingcomputer.com/news/security/haier-hits-home-assistant-plugin-dev-with-takedown-notice/ |access-date=19 January 2024 |work=BleepingComputer |language=en-us |archive-date=20 January 2024 |archive-url=https://web.archive.org/web/20240120075614/https://www.bleepingcomputer.com/news/security/haier-hits-home-assistant-plugin-dev-with-takedown-notice/|url-status=live}}</ref><ref>{{cite web |last=Posch |first=Maya |date=19 January 2024 |title=Haier Threatens Legal Action Against Home Assistant Plugin Developer |url=https://hackaday.com/2024/01/19/haier-threatens-legal-action-against-home-assistant-plugin-developer/ |access-date=19 January 2024 |website=Hackaday|archive-date=30 January 2024 |archive-url=https://web.archive.org/web/20240130012402/https://hackaday.com/2024/01/19/haier-threatens-legal-action-against-home-assistant-plugin-developer/|url-status=live}}</ref>

Following [[Russian invasion of Ukraine|Russia's invasion of Ukraine]] in 2022 and [[International sanctions during the Russian invasion of Ukraine|subsequent international sanctions]], Haier faced criticism for its continued expansion in the Russian market. Haier announced plans to increase production in [[Naberezhnye Chelny]], including facilities for refrigerators, washing machines, and televisions, along with the establishment of a fourth factory and plans to recruit developers in Russia for its proprietary OS for smart appliances.<ref>{{Cite web |title=Россияне массово скупают холодильники, стиральные машины и духовки - CNews |url=https://www.cnews.ru/news/top/2024-08-01_rossiyane_zapasayutsya_holodilnikami |access-date=2024-12-05 |website=CNews.ru |language=ru}}</ref> The company also plans to repurpose Candy’s factory in Kirov to further expand its manufacturing capabilities in Russia. Despite global calls for [[corporate responsibility]], Haier has significantly increased its revenue in Russia, reportedly more than 1.5 times in 2023 compared to 2022.<ref>{{Cite web |last=Spivak |first=Vita |date=2023-05-29 |title=How Sanctions Have Changed the Face of Chinese Companies in Russia |url=https://www.themoscowtimes.com/2023/05/29/how-sanctions-have-changed-the-face-of-chinese-companies-in-russia-a81302 |access-date=2024-12-05 |website=The Moscow Times |language=en}}</ref>

==See also==
{{Portal|China|Companies}}
*[[TCL Corporation]]
*[[GE Appliances]]
*[[Siemens AG]]
*[[AB Electrolux]]
*[[Maytag Corporation]]
*[[Samsung Electronics]]
*[[Sanyo]]

==References==
{{Reflist|2}}

==External links==
{{Commons category|Haier}}
* {{Official website}}

{{Haier}}
{{Electronics industry in China}}
{{Major mobile device companies}}
{{Home appliance brands}}
{{Hang Seng Index}}
{{SSE 50 companies}}
{{FTSE China A50 Index}}
{{Authority control}}

[[Category:Haier| ]]
[[Category:Chinese brands]]
[[Category:Chinese companies established in 1984]]
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[[Category:Electronics companies established in 1984]]
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[[Category:Heating, ventilation, and air conditioning companies]]
[[Category:Home appliance brands]]
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