View source for Horlicks

{{Short description|Sweet malted milk hot drink powder}}
{{about|the company and drink|other uses|Horlick (disambiguation)}}
{{Use British English|date=May 2014}}
{{Use dmy dates|date=March 2019}}
{{Infobox drink
| name = Horlicks
| image = File:Mug of Horlicks.jpg
| caption = A mug of Horlicks
| type = Sweet malted drink
| manufacturer = [[Aimia Foods]] (United Kingdom)<br />[[Unilever]] (worldwide)
| origin = [[United Kingdom]]
| introduced = {{Start date and age|1873}}
| related = {{hlist|[[Milo (drink)|Milo]]|[[Ovaltine]]}}
| website = {{url|horlicks.co.uk}}
}}

'''Horlicks''' is a British sweet [[malted milk]] hot [[Malt drink|drink]] powder developed by founders [[Sir James Horlick, 1st Baronet|James]] and [[William Horlick]]. It was first sold as "Horlick's Infant and Invalids Food", soon adding "aged and travellers" to their label.<ref>{{cite news |last1=Howell |first1=Madeleine |title=The surprising story of Horlicks, the original nutritional supplement, which is now on sale for $3bn |url=https://www.telegraph.co.uk/food-and-drink/features/surprising-story-horlicks-original-nutritional-supplement-now/ |work=The Telegraph |date=18 June 2018 |archive-url=https://web.archive.org/web/20180619012310/https://www.telegraph.co.uk/food-and-drink/features/surprising-story-horlicks-original-nutritional-supplement-now/ |archive-date=19 June 2018}}</ref> In the early 20th century, it was sold as a powdered [[meal replacement]] drink mix.

'Night starvation' was a fictitious condition invented by Horlicks as an advertising gimmick that was supposedly relieved if a mug of the malt drink was consumed before bedtime.  In the comedy song "Goodness Gracious Me!", the doctor (Peter Sellers) humorously suggests "night starvation" as a possible ailment, though the real issue is that both characters are lovesick.

It was then marketed as a nutritional supplement and manufactured by [[GlaxoSmithKline]] (Consumer Healthcare) in [[Australia]], [[Bangladesh]], [[Hong Kong]], [[India]], [[Pakistan]], [[Nepal]], [[Thailand]], [[Singapore]], [[Jamaica]], [[Malaysia]], [[New Zealand]], [[South Africa]], [[Sri Lanka]], and the [[United Kingdom]]. It is now produced by the Anglo-Dutch company [[Unilever]] through its [[Hindustan Unilever|Indian division]]. Horlicks in the UK is currently owned by Aimia Foods.

On 3 December 2018, Unilever announced they were buying Horlicks Indian business for US$3.8 billion.<ref>{{Cite news|url=https://www.reuters.com/article/us-gsk-m-a-unilever-idUSKBN1O20S7|title=Unilever swallows GSK's Indian Horlicks business for $3.8 billion|date=2018-12-03|work=Reuters|access-date=2019-04-06|language=en|archive-date=6 December 2018|archive-url=https://web.archive.org/web/20181206234950/https://www.reuters.com/article/us-gsk-m-a-unilever-idUSKBN1O20S7|url-status=live}}</ref> The Horlicks UK business had already been sold in 2017 to Aimia Foods,<ref>{{Cite news|url=https://www.insider.co.uk/news/horlicks-unilever-gsk-india-acquisition-13680707|title=Unilever to acquire Horlicks business from GSK for £3.3bn|date=2018-12-03|work=Insider.co.uk|access-date=2019-11-28|archive-date=27 September 2020|archive-url=https://web.archive.org/web/20200927111154/https://www.insider.co.uk/news/horlicks-unilever-gsk-india-acquisition-13680707|url-status=live}}</ref> a UK-based subsidiary of [[Cott Corporation]].<ref>{{cite web |title=Aimia Foods Limited - Cott Corporation |url=https://www.cott.com/our-companies/aimia-foods-limited/ |access-date=29 November 2019 |archive-date=18 November 2019 |archive-url=https://web.archive.org/web/20191118053114/http://www.cott.com/our-companies/aimia-foods-limited/ |url-status=live }}</ref> In Britain, Horlicks is commonly consumed before bedtime and marketed as an evening drink. In contrast, it is promoted as a breakfast drink in India, where it enjoys far greater popularity.<ref>{{cite news |last1=Hope |first1=Katie |title=The drink Brits go to bed with and Indians wake up with |work=BBC News |date=4 April 2017 |url=https://www.bbc.com/news/business-39448013 |access-date=12 February 2021 |archive-date=8 February 2021 |archive-url=https://web.archive.org/web/20210208190129/https://www.bbc.com/news/business-39448013 |url-status=live }}</ref>

==Ingredients==
The main ingredient in the United Kingdom formulation is a mixture of wheat flour and malted wheat (46%), followed by malted barley (26%). As of 2019, the other ingredients include dried whey, calcium carbonate, dried skimmed milk, sugar, [[palm oil]], salt, Anti-Caking Agent (E551), and a mixture of vitamins and minerals.<ref>{{cite web|url=http://www.horlicks.co.uk/products.html|title=Horlicks Nutritional Malt Milk Products|work=horlicks.co.uk|access-date=21 June 2018|archive-date=22 June 2018|archive-url=https://web.archive.org/web/20180622005055/http://www.horlicks.co.uk/products.html|url-status=live}}</ref> The palm oil used is non-hydrogenated and certified by the [[Roundtable on Sustainable Palm Oil]].<ref>{{cite web |title=FAQ &#124; Horlicks |url=https://www.horlicks.co.uk/faqs/ |access-date=29 November 2019 |archive-date=23 February 2020 |archive-url=https://web.archive.org/web/20200223142034/https://www.horlicks.co.uk/faqs/ |url-status=live }}</ref> The formulation may vary slightly depending upon the country. For instance, the Indian formulation does not contain oil, but does contain soy protein isolate.<ref>{{Cite web |url=https://mumbaimirror.indiatimes.com/How-healthy-is-your-health-drink/articleshow/15802243.cms |title=How healthy is your health drink? ''Mumbai Mirror'', 14 April 2008 |access-date=21 June 2018 |archive-date=22 June 2018 |archive-url=https://web.archive.org/web/20180622010843/https://mumbaimirror.indiatimes.com/How-healthy-is-your-health-drink/articleshow/15802243.cms |url-status=live }}</ref>

==Advertising==

[[File:dandare.jpg|right|thumb|March 1952 ad for Horlicks in ''208'', the magazine of Radio Luxembourg]]
[[Dan Dare|''Dan Dare, Pilot of the Future'']] serial was sponsored by Horlicks in 1952 and was aired Monday to Friday at 7:15&nbsp;p.m. over [[Radio Luxembourg (English)|Radio Luxembourg]].{{Cn|date=September 2021}}
{{Listen|filename=1935_Horlicks_Commercial_2.ogg|title=A commercial for Horlicks from 1935|description= |format=[[Ogg]]}}
In 1961, Horlicks ran a television advertising campaign that featured Scottish entertainer [[Billy Raymond]] and an actress. The theme of the advert was "Horlicks&nbsp;– the food drink of the night."{{Cn|date=September 2021}}

Horlicks was the sponsor of the ''[[Lum and Abner]]'' Show from 1934 to 1937.<ref>{{Cite book |last=Hall |first=Randal |title=Lum and Abner: Rural America and the Golden Age of Radio |date=September 7, 2007 |publisher=University Press of Kentucky |isbn=978-0813124698 |series=New Directions in Southern History |location=Lexington, Kentucky |page=16 |language=en }}</ref>

==Around the world==
{{More citations needed|section|date=September 2021}}
[[File:Leffingwell USGS lek00253.jpg|thumb|right|175px|Explorer [[Ernest de Koven Leffingwell]] poses with cases of Horlick's Malted Milk on [[Leffingwell Camp Site|Flaxman Island, Alaska]], c. 1910.]]

===India===
Horlicks came to India with the [[British Army]]; the end of [[World War I]] saw Indian soldiers of British Indian Army bringing it back with them as a dietary supplement. Punjab, Bengal and Madras Presidencies became early adopters of Horlicks and many well-to-do Indians took to drinking Horlicks as a [[family drink]] in early 1940s and 1950s. It became a sort of status symbol in upper middle class Indians and rich classes. The first flavour available in India, as in [[United Kingdom|Britain]], was [[malt]].

India, where it has traditionally been marketed as ''The Great Family Nourisher'', is the largest market for Horlicks.<ref>{{cite news|last=Pinto|first=Viveat|title=GSK plays catch-up in foods & beverages|url=http://business-standard.com/india/news/gsk-plays-catch-up-in-foodsbeverages/414370/|newspaper=[[Business Standard]]|access-date=20 June 2012|quote="Leading the charge is Horlicks, GSK's Rs 1,500-crore brand&nbsp;– easily the largest in its portfolio contributing 70 per cent to the brand's revenues globally."|archive-date=18 January 2013|archive-url=https://archive.today/20130118142442/http://business-standard.com/india/news/gsk-plays-catch-up-in-foodsbeverages/414370/|url-status=live}}</ref> The Indian formulation for Horlicks is slightly different from that used in most other countries, as there it is manufactured from buffalo milk rather than cows milk.<ref name="Kitchen Lore">{{cite web |url=http://www.kitchenlore.com/2011/07/history-of-malted-milk-powder.html |title=The History of Malted Milk Powder &#124; Culinary history, recipes, stories from behind the scenes, and general geekdom |publisher=Kitchen Lore |date=22 July 2011 |access-date=2 November 2015 |archive-date=5 February 2021 |archive-url=https://web.archive.org/web/20210205150626/http://www.kitchenlore.com/2011/07/history-of-malted-milk-powder.html |url-status=usurped }}</ref>{{Unreliable source?|certain=y|reason=self published blog.|date=December 2015}} In 2003, the brand underwent a revamp which led to the introduction of new flavours such as vanilla, toffee, chocolate, honey, and [[Green cardamom|elaichi]] ([[cardamom]]).<ref name="Tejas-IIMB">{{cite web|title=Revitalising Women's Horlicks in India |url=http://tejas-iimb.org/articles/29.php |publisher=[[Indian Institute of Management Bangalore]] |access-date=20 June 2012 |author=Moutusi Maity |author2=Arunava Saha Dalal |author3=Giridhar Rao B.G. |author4=Navneet Chahal |author5=Rohini Ramachandran |author6=Suraj Holla Byndoor |url-status=dead |archive-url=https://web.archive.org/web/20120525092904/http://tejas-iimb.org/articles/29.php |archive-date=25 May 2012  }}</ref> The current line-up of flavours include original (malt), chocolate and elaichi.<ref name="HorlicksWebsite-Horlicks">{{cite web|title=Horlicks Products {{!}} Horlicks |url=http://www.horlicksnutritionacademy.com/product1.html |archive-url=https://archive.today/20130125113341/http://www.horlicksnutritionacademy.com/product1.html |url-status=dead |archive-date=25 January 2013 |publisher=GlaxoSmithKline Consumer Healthcare India Limited |access-date=20 June 2012 }}</ref> with the latest offering Horlicks Kesar Badaam added recently to the portfolio, providing a more specialized taste offering to the consumers.<ref>{{cite web|url=http://articles.economictimes.indiatimes.com/2014-01-17/news/46301399_1_portfolio-new-variant-glaxosmithkline-consumer-healthcare/on |archive-url=https://archive.today/20140219081216/http://articles.economictimes.indiatimes.com/2014-01-17/news/46301399_1_portfolio-new-variant-glaxosmithkline-consumer-healthcare/on |url-status=dead |archive-date=19 February 2014 |title=GlaxoSmithKline Consumer expands Horlicks portfolio |publisher=Articles.economictimes.indiatimes.com |access-date=2 November 2015}}</ref>

In recent years, there has been an increase in the scope of the brand in India. By pushing it to newer segments of the market, Horlicks has become an umbrella brand for a wide variety of products ranging from the flagship malt drink to [[instant noodles]], confectionery and [[breakfast cereal]].<ref name=EconomicTimes>{{cite news|title=GSK Consumer: Will pushing Horlicks into new categories destroy the brand?|url=http://articles.economictimes.indiatimes.com/2011-02-03/news/28428186_1_horlicks-brand-gsk-consumer-healthcare-breakfast-and-mid-day-meals|access-date=20 June 2012|newspaper=[[The Economic Times]]|date=3 February 2011|author=Bhanu Pande|author2=Ratna Bhushan|archive-date=15 June 2013|archive-url=https://web.archive.org/web/20130615162005/http://articles.economictimes.indiatimes.com/2011-02-03/news/28428186_1_horlicks-brand-gsk-consumer-healthcare-breakfast-and-mid-day-meals|url-status=dead}}</ref> Special formulations of the malted drink for young children (''Junior Horlicks''), breast-feeding mothers (''Mother's Horlicks''), women (''Women's Horlicks'') and adults (''Lite Horlicks'') exist.<ref name="HorlicksWebsite-Products">{{cite web|title=Horlicks Products {{!}} HFDs |url=http://www.horlicksnutritionacademy.com/products.html |archive-url=https://archive.today/20130125204630/http://www.horlicksnutritionacademy.com/products.html |url-status=dead |archive-date=25 January 2013 |publisher=GlaxoSmithKline Consumer Healthcare India Limited |access-date=20 June 2012 }}</ref> Horlicks biscuits were first launched in 1993,<ref>{{cite web|title=GlaxoSmithKline Consumer Healthcare India&nbsp;– Products&nbsp;– Horlicks Biscuits|url=http://gsk-ch.in/HorlicksBiscuits.aspx|publisher=GlaxoSmithKline Consumer Healthcare India Limited|access-date=20 June 2012|archive-date=11 May 2012|archive-url=https://web.archive.org/web/20120511042939/http://gsk-ch.in/HorlicksBiscuits.aspx|url-status=live}}</ref> and an [[energy bar]] was launched in 2009, named ''Horlicks NutriBar''. Also in late 2009, ''Foodles'', a brand of instant noodles, was launched under the Horlicks umbrella. This was followed in 2011 by launches of ''Horlicks Gold'', a premium variant of the malt drink (dubbed ''The Best Horlicks Ever''), and ''Horlicks Oats'', the first breakfast cereal product under the Horlicks brand.<ref>{{cite web|last=Khicha|first=Preeti|title=Stretching the Horlicks core|date=11 November 2011 |url=http://www.afaqs.com/news/story/32146_Stretching-the-Horlicks-core|publisher=afaqs!|access-date=20 June 2012|archive-date=16 June 2013|archive-url=https://web.archive.org/web/20130616060414/http://www.afaqs.com/news/story/32146_Stretching-the-Horlicks-core|url-status=live}}</ref>

In 2010, Horlicks accounted for 85% of the {{INRConvert|23.06|b}} revenue of GlaxoSmithKline in India.<ref name=EconomicTimes /> In 2012 it was the most widely consumed packaged beverage in India, after [[bottled water]].<ref>{{cite news|last=Kitamura|first=Makiko|title=Glaxo's Horlicks Health Drink Outsells Pepsi in India: Retail|url=https://www.bloomberg.com/news/2012-01-25/glaxo-s-horlicks-health-drink-outsells-pepsi-in-india-retail.html|access-date=20 June 2012|newspaper=[[Bloomberg L.P.|Bloomberg]]|archive-date=30 May 2012|archive-url=https://web.archive.org/web/20120530034123/http://www.bloomberg.com/news/2012-01-25/glaxo-s-horlicks-health-drink-outsells-pepsi-in-india-retail.html|url-status=live}}</ref>

The biggest branding event is Horlicks Wizkids.<ref>[http://timesofindia.indiatimes.com/city/coimbatore/Horlicks-Wizkids-Two-Coimbatore-students-elected-to-attend-South-East-Asia-competition/articleshow/25524984.cms/] {{webarchive|url=https://web.archive.org/web/20131111074301/http://timesofindia.indiatimes.com/city/coimbatore/Horlicks-Wizkids-Two-Coimbatore-students-elected-to-attend-South-East-Asia-competition/articleshow/25524984.cms/|date=11 November 2013}}</ref> This event started its way in 2003 and till now has reached approximately 25 million children in all India as well as in Sri Lanka, Nepal and Bangladesh.

Ahaar Abhiyan<ref>[http://www.thehindubusinessline.com/marketing/glaxosmithkline-launches-horlicks-aahar-abhiyan/article3418056.ece/] {{webarchive|url=https://web.archive.org/web/20140206115535/http://www.thehindubusinessline.com/marketing/glaxosmithkline-launches-horlicks-aahar-abhiyan/article3418056.ece/|date=6 February 2014}}</ref> is a Horlicks initiative to increase malnutrition-related awareness amongst mothers, families and communities. With the sale of every bottle of Horlicks, the company contributes ₹1 towards the initiative. The campaign attempts to raise awareness about proper nutrition amongst mothers of children aged between 3 and 6 years.

Horlicks Wizkids is an interschool cultural and literary competition for children from class 1 to 12. The competition attracts students from India, Sri Lanka, Nepal and Bangladesh. With more than 30 events in the field of arts, literature, painting and extra-curricular activities, Horlicks Wizkids is South Asia's largest interschool fiesta giving children an opportunity to showcase their talent on a global platform.<ref>{{cite web |author=Sakshi Mathur |url=http://www.indiaprwire.com/pressrelease/health-care/20131231279408.htm |title=Horlicks Wizkids launches an online campaign now students get opportunity to participate in 2013 South Asia Finals |publisher=Indiaprwire.com |access-date=2 November 2015 |archive-date=24 September 2015 |archive-url=https://web.archive.org/web/20150924042406/http://www.indiaprwire.com/pressrelease/health-care/20131231279408.htm |url-status=live }}</ref>

The 2013 Edition of Horlicks Wizkids South Asia was held in Bangalore. It consisted of five days of rigorous training sessions, talent rounds, project presentations and other fun, learning and recreational activities. More than 100,000 students from over 1,200 schools participated. Five students from Vizag, Jaipur, Delhi, Hyderabad and Bhubaneshwar earned the title of the Horlicks WizTeam 2013. The winners got an opportunity to go for a learning program to Germany and a cash award of ₹100,000 each.<ref>{{cite web |author=Sakshi Mathur |url=http://www.indiaprwire.com/pressrelease/health-care/20131230279256.htm |title=Winners all the way: WizTeam 2013 wows the jury at the South Asia finals of Horlicks Wizkids 2013 in Bangalore |publisher=Indiaprwire.com |date=30 December 2013 |access-date=2 November 2015 |archive-date=20 November 2015 |archive-url=https://web.archive.org/web/20151120063440/http://www.indiaprwire.com/pressrelease/health-care/20131230279256.htm |url-status=live }}</ref>

===Hong Kong===
In [[Hong Kong]], Horlicks is known better as a café drink than as a sleeping aid. It is served at [[cha chaan teng]]s as well as fast-food shops such as [[Café de Coral]], [[Fairwood (restaurant)|Fairwood]] and [[Maxim's Catering|Maxim's Express]]. It can be served hot or cold, and is usually sweetened with sugar. It is made with warm milk, and ice is added to it if a cold drink is desired.

===Southeast Asia===
In some [[Southeast Asian]] countries, such as the Philippines and Malaysia, Horlicks was also sold as milky-chocolate-flavoured discs in paper packets, which were then eaten as candy.  Horlicks remains popular in Malaysia and Singapore where it packed under licence from SmithKline Beecham and sold in large glass and tin containers.  It is also available in 1.5&nbsp;kg refill packs. "Taller, stronger, sharper" is its slogan.
[[File:Horlicks drink in Indonesia - 6 September 2018.jpg|thumb|upright|Horlicks in Indonesia]]

===South Africa===
Besides its use as a hot drink prepared with hot milk, Horlicks is also a popular ingredient in "honey and Horlicks" milkshakes in South Africa.

===United Kingdom===
[[File:St Nicholas-32-1-407.jpg|alt=An advertisement for Horlicks from 1904|thumb|An advertisement for Horlicks from 1904.]]
In the United Kingdom, Horlicks is produced by Aimia Foods. It is available in original (prepared with hot milk), instant (prepared with hot water), chocolate (prepared with hot water), and vegan. A 'pudding range' is also available in [[bakewell tart|cherry bakewell]], [[banoffee pie]] and [[apple pie]] flavours. In addition, a 'nourishing shakes' range (requiring milk) includes products claiming to help with a healthy body, healthy gut, or healthy sleep.<ref>{{cite web |title=Collections |url=https://www.horlicks.co.uk/collections |publisher=Horlicks |date=6 June 2024 |access-date=6 June 2024 |archive-date=5 June 2024 |archive-url=https://web.archive.org/web/20240605230301/https://www.horlicks.co.uk/collections |url-status=live }}</ref>

GlaxoSmithKline attempted a rebrand of the product in 2004 for younger consumers by redesigning the packaging and publicising its consumption at a number of trendy London venues such as the [[Groucho Club]].{{citation needed|date=March 2019}}

The company also owned Horlicks Farms and Dairies, a cheese, dairy and cattle breeding station at "Hort Bridge", Ilminster, Somerset. (The cattle breeding centre provided an [[artificial insemination]] service to farmers). In 1958 it took over the Cheddar Valley Dairy, and by the early 1960s had retail rounds, depots, and shops at Burnham, Cheddar, Clevedon, Glastonbury, Nailsea, Taunton, and Weston-super-Mare.{{citation needed|date=March 2019}}

==Company timeline==
[[File:William Horlick Portrait.JPG|thumb|right|[[William Horlick]]]]
{{More citations needed|section|date=November 2015}}
[[File:Slough - Horlicks factory.jpg|thumb|right|The Horlicks factory in [[Slough]] is a local landmark. This building has since been renovated and restored for residential use in the "Horlicks Quarter" housing development.<ref>{{Cite web|title=Horlicks Quarter {{!}} New Apartments in Berkshire {{!}} Berkeley|url=https://www.berkeleygroup.co.uk/developments/berkshire/slough/horlicks-quarter|access-date=2021-03-24|website=Berkeley Group|language=en|archive-date=13 April 2021|archive-url=https://web.archive.org/web/20210413214526/https://www.berkeleygroup.co.uk/developments/berkshire/slough/horlicks-quarter|url-status=live}}</ref><ref>{{Cite web|title=Home buyers can have sneak peek of the new flats at iconic Horlicks factory|url=https://www.sloughobserver.co.uk/news/19093836.slough-sneak-peek-new-homes-built-iconic-horlicks-factory/|access-date=2021-03-24|website=Slough Observer|date=16 February 2021 |language=en|archive-date=16 February 2021|archive-url=https://web.archive.org/web/20210216213828/https://www.sloughobserver.co.uk/news/19093836.slough-sneak-peek-new-homes-built-iconic-horlicks-factory/|url-status=live}}</ref>]]
* 1869: [[William Horlick]] from [[Ruardean]], [[Gloucestershire]], emigrated to the United States.
* 1873: James Horlick, a [[pharmacist]], joined his brother, William, in the US and together they founded the company J & W Horlicks in [[Chicago]] to manufacture a patented malted milk drink as an [[infant formula|artificial infant food]].
* 1875: Business moved to larger premises at [[Racine, Wisconsin]], with an abundant supply of spring water.
* 1883: US patent 278,967 granted to William for first malted milk drink mixing powder with hot water.
* 1890: James returned to [[London]] to set up an office importing US-made product.
* 1906: [[Slough]] selected as site for new factory (see picture).
* 1908: Factory construction completed at a cost of £28,000.
* 1909–1910: Horlicks became popular as a provision for [[North Pole]] and [[South Pole]] [[Exploration|expeditions]] by [[Robert Peary]], [[Roald Amundsen]], and [[Robert Falcon Scott]].
* 1914: James made a [[baronet]]. [[World War I]] saw extensive use of Horlicks drink at home and at the front.
* 1921: Death of James led company to split, with William having responsibility for the [[Americas]] and the sons of James for the rest of the world.
* 1928: [[William Horlick High School]] founded just north of Horlicks' headquarters in Racine, Wisconsin.
* 1931: "Night Starvation" story developed to promote Horlicks as a bedtime drink.
* 1935: [[Richard E. Byrd]] named the [[Horlick Mountains]] on the edge of the [[Ross Ice Shelf]] after William, in appreciation of his support.  A small factory opened in Australia for the local market, including New Zealand. Horlicks milky-chocolate-flavoured disks in paper packets, which were eaten as candy, were marketed in the USA ''via'' radio commercials touting the ease with which they could be taken to school by children.<br>In the US, Horlicks Tablets were sold as a candy, offered in a glass bottle resembling an aspirin jar. In [[World War II]] the tablets were supplied to US, UK and other troops as an energy boosting treat, and included in [[Lifeboat (shipboard)|lifeboat]] and [[Lifeboat (shipboard)#Liferaft versus lifeboat|liferaft]] rations, and aircrew escape kits. Today they are packaged in foil pouches, manufactured in [[Malaysia]] as Horlicks Malties.
* 1936: William Horlick died, aged 90.
* 1945: The US company was acquired by the UK Horlicks business.
* 1952: Horlicks was linked to the successful treatment of [[peptic ulcer|gastric ulcers]] and some forms of [[diabetes]].{{citation needed|date=June 2018}}
* 1960: Factory built in [[Punjab, India]], to make Horlicks from [[Bubalus|buffalo]] milk.
* 1968: Factory built in West [[Punjab, India|Punjab]], to supply local demand (including present-day [[Bangladesh]]).
* 1969: Horlicks acquired by the [[Beecham Group]].
* 1975–78: Factory construction and expansion in [[Rajahmundry]], [[Andhra Pradesh]].
* 1989: Beecham Group became SmithKline Beecham.
* 2000: SmithKline Beecham became [[GlaxoSmithKline]].
*2017: Horlicks in the UK acquired by Aimia Foods<ref>{{Cite news|url=https://www.belfasttelegraph.co.uk/business/uk-world/unilever-buys-gsks-indian-horlicks-business-for-3-3-billion-euros-37588720.html|title=Unilever buys GSK's Indian Horlicks business for 3.3 billion euros|work=BelfastTelegraph.co.uk|access-date=6 December 2018|language=en-GB|issn=0307-1235|archive-date=6 December 2018|archive-url=https://web.archive.org/web/20181206235009/https://www.belfasttelegraph.co.uk/business/uk-world/unilever-buys-gsks-indian-horlicks-business-for-3-3-billion-euros-37588720.html|url-status=live}}</ref>
*2019: Horlicks outside of the UK acquired by Unilever<ref>{{Cite news|url=https://www.reuters.com/article/us-gsk-m-a-unilever-idUSKBN1O20S7|title=Unilever swallows GSK's Indian Horlicks business for $3.8 billion|date=3 December 2018|work=Reuters|access-date=6 December 2018|language=en|archive-date=6 December 2018|archive-url=https://web.archive.org/web/20181206234950/https://www.reuters.com/article/us-gsk-m-a-unilever-idUSKBN1O20S7|url-status=live}}</ref>

==See also==
{{portal|Drink}}
* [[List of hot beverages]]
* [[Malted milk]]
* [[Milo (drink)]]
* [[Ovaltine]]

==References==
{{Reflist|colwidth=30em}}

==External links==
{{Wiktionary|Horlicks}}
*{{Commonscatinline}}
*[http://www.horlicks.in/ Horlicks India website]
*[https://www.maltwin.com/maltwin-chocolate-bourbon-malt-based-health-drink-for-kids-and-adults-2-x-250-gm-jars.html/ Chocolate Bourbon ]
*[http://www.slate.com/articles/news_and_politics/explainer/2003/07/what_do_brits_mean_by_horlicks.html What Do Brits Mean by "Horlicks"?] by Brendan I. Koerner
*[https://www.wisconsinhistory.org/museum/exhibits/horlicks/ Wisconsin's Malted Milk Story]

{{Unilever}}

[[Category:Unilever brands]]
[[Category:Drink brands]]
[[Category:English drinks]]
[[Category:Jamaican drinks]]
[[Category:Barley-based drinks]]
[[Category:Malt-based drinks]]
[[Category:Wheat-based drinks]]
[[Category:Non-alcoholic drinks]]
[[Category:2017 mergers and acquisitions]]
[[Category:2019 mergers and acquisitions]]