View source for Ipsos-Reid

{{Short description|Canadian research company}}{{Promotional|date=September 2025}}

'''Ipsos Reid''' was the name of a [[Canada]]-based research company, still existing under the name '''Ipsos'''<ref>Case Law: Ipsos v Angus Reid https://www.canlii.org/en/bc/bcsc/doc/2005/2005bcsc1114/2005bcsc1114.html</ref> as the Canadian arm of the global [[Ipsos|Ipsos Group]]. Founded in [[Winnipeg]] in 1979 as the [[Angus Reid Institute|Angus Reid]] Group, the company expanded across the country and was purchased by the Ipsos Group and given the name ''Ipsos Reid'' in 2000.

Today, Ipsos is Canada's largest [[market research]] and [[public opinion polling]] firm. The company's researchers conduct both syndicated and customized research studies across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, health and technology & telecommunications.

With operations in seven Canadian cities, Ipsos employs more than 600 research professionals and support staff across Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. The current President and CEO for Ipsos in Canada is Gary Bennewies.

==Memberships==
Ipsos is a member of the following associations:
* The [[Marketing Research and Intelligence Association]]<ref>{{cite web| url = http://mria-arim.ca/events-awards/excellence-in-research-awards/past-winners| url-status = dead| archive-url = https://web.archive.org/web/20130821004700/http://mria-arim.ca/events-awards/excellence-in-research-awards/past-winners| archive-date = 2013-08-21| title = Past Winners - Marketing Research and Intelligence Association}} </ref>

{{Wikinews|Ipsos Reid: Poll shows more Canadians oppose Afghan mission | Canadian Liberals show strong lead, says poll}}

==References==
{{Reflist}}

==External links==
* [http://www.ipsos.ca/ Canadian homepage] {{Webarchive|url=https://web.archive.org/web/20041129025511/http://www.ipsos.ca/ |date=2004-11-29 }}

{{Authority control}}

[[Category:Public opinion research companies]]
[[Category:Market research companies of Canada]]
[[Category:Canadian subsidiaries of foreign companies]]


{{canada-company-stub}}
[[Category:Companies based in Winnipeg]]