View source for Isuzu

{{Short description|Japanese multinational automobile manufacturer}}
{{Other uses}}
{{Use dmy dates|date=July 2022}}
{{ref improve|date=August 2024}}
{{Infobox company
| name = Isuzu Motors Limited
| native_name = いすゞ自動車株式会社
| romanized_name = Isuzu Jidōsha Kabushiki-gaisha
| logo = Isuzu.svg
| image = YokohamaGateTower.jpg
| image_size = 250px
| image_caption = Headquarters at Yokohama Gate Tower in [[Yokohama]], [[Kanagawa Prefecture]]
| area_served = Worldwide
| type = [[Public company|Public]]
| traded_as = {{unbulleted indent list
  | {{Tyo|7202}}
  | [[TOPIX|TOPIX Large 70 Component]]
  }}
| foundation = <!--{{Start date and age|1916|df=yes}}<br />-->{{Start date and age|1934|03|30|df=yes}} (as Isuzu)
| key_people = {{unbulleted indent list
  | Masanori Katayama ([[Chairman]], [[Chief Executive Officer|CEO]] & [[Representative Director (Japan)|Representative Director]])
  | Shinsuke Minami ([[President (corporate title)|President]], [[Chief Operating Officer|COO]] & [[Representative Director (Japan)|Representative Director]])
  }}
| hq_location = Yokohama Gate Tower, [[Nishi-ku, Yokohama]]
| location_city = [[Kanagawa Prefecture]]
| location_country = Japan
| revenue = {{profit}} {{JPY|3,195.53 billion}} (FY2023){{citation needed|date=July 2023}}
| operating_income = {{profit}} {{JPY|253.54 billion}} (FY2023)
| net_income = {{profit}} {{JPY|151.74 billion}} (FY2023)
| aum = 
| assets = {{profit}} {{JPY|3,046,777 million}} (FY2023)
| equity = {{profit}} {{JPY|1,510,232 million}} (FY2023)
| num_employees = 8,056 (44,495 consolidated)
| industry = [[Manufacturing]]
| products = {{unbulleted list
  | [[Commercial vehicle]]s
  | [[Diesel engine]]s
  | [[Diesel generator]]s
  | [[Car|Passenger cars]] (until 2002)<ref name=collapse>{{cite news|url=https://www.autonews.com/article/20080204/GLOBAL02/302049948/isuzu-s-collapse | archive-url = https://web.archive.org/web/20191010002412/https://www.autonews.com/article/20080204/GLOBAL02/302049948/isuzu-s-collapse | archive-date = 2019-10-10 | title=Isuzu's collapse | first =Kathy | last = Jackson|date=2008-02-04|publisher= Crain Communications, Inc. | work = Automotive News}}</ref>
  }}
| subsid = {{Collapsible list|title=List|
*[[Isuzu (Anadolu)|Anadolu Isuzu]]
*[[Sollers-Isuzu]]
*[[SML Isuzu]]
*[[Isuzu Astra Motor Indonesia|IAMI]]
*[[Isuzu Commercial Truck of America]]
*[[Isuzu HICOM Malaysia]]
*[[Isuzu Malaysia]]
*[[Isuzu Philippines]]
*[[Isuzu Truck (UK)]]
*[[Isuzu Truck South Africa|Isuzu South Africa]]
*[[Taiwan Isuzu Motors]]
*[[Isuzu Vietnam]]
*[[Isuzu Motors India]]
*[[UD Trucks]]
*[[Industries Mécaniques Maghrébines]]
}}
| website = {{Official URL}}
}}

{{Nihongo|'''Isuzu Motors Ltd.'''|いすゞ自動車株式会社|Isuzu Jidōsha Kabushiki-Kaisha|lead=yes}}, commonly known as '''Isuzu''' ({{IPA|ja|isɨᵝzɨᵝ}}, {{IPAc-en|i|ˈ|s|u|z|u|,_|aɪ|-}}), is a Japanese [[multinational corporation|multinational]] [[automobile manufacturer]] headquartered in [[Yokohama]], [[Kanagawa Prefecture]]. Its principal activity is the production, marketing and sale of Isuzu [[commercial vehicle]]s and [[diesel engine]]s.

The company also has a number of subsidiaries and joint ventures, including [[UD Trucks]], [[Isuzu (Anadolu)|Anadolu Isuzu]] (a Turkish joint venture with Anadolu Group), [[Sollers-Isuzu]] (a Russian joint venture with [[Sollers JSC]] - Production stopped in March 2022, Isuzu stake transferred to Sollers in July 2023<ref name=norussia>{{Cite web|url=https://www.banki.ru/news/lenta/?id=10988715|title=Из России ушел еще один японский автопроизводитель|language=ru|date=2023-07-14|website=Banki.ru}}</ref>), [[SML Isuzu]] (an Indian venture formerly known as [[Swaraj Mazda]]), [[Jiangxi Isuzu Motors]] (a Chinese joint venture with [[JMCG|Jiangling Motors Company Group]]), [[Isuzu Astra Motor Indonesia]], [[Isuzu Malaysia]] ([[Isuzu HICOM Malaysia|Isuzu HICOM]]), [[Industries Mécaniques Maghrébines]], [[Isuzu Truck (UK)]], [[Isuzu Truck South Africa|Isuzu South Africa]], [[Isuzu Philippines]], [[Taiwan Isuzu Motors]], [[Isuzu Vietnam]], [[Isuzu Motors India]] and [[BYD Auto|BYD Isuzu]].

Isuzu has assembly and manufacturing plants in [[Fujisawa, Kanagawa|Fujisawa]], which have been there since the company was founded under earlier names, as well as in the [[Tochigi Prefecture|Tochigi]] and [[Hokkaido]] prefectures<!--according to corp website in Oct'05, "as of June 2005"-->. Isuzu-branded vehicles are sold in most commercial markets worldwide. Isuzu's primary market focus is on commercial diesel-powered truck, buses and construction.

The company is named after the [[Isuzu River]], the [[kanji]] of ''Isuzu'' (五十鈴), meaning "fifty bells".

==History==
[[File:SUMIDA M-type, Bus Front Perspective View.jpg|thumb|Isuzu Sumida bus 1927]]

Isuzu Motors' history began in 1916, when Tokyo [[IHI Corporation|Ishikawajima]] Shipbuilding and Engineering Co., Ltd. planned a cooperation with the Tokyo Gas and Electric Industrial Company to build automobiles. The next step was taken in 1918, when a technical cooperation with [[Wolseley Motors|Wolseley Motors Limited]] was initiated, yielding exclusive rights to the production and sales of Wolseley vehicles in East Asia from [[knock-down kits]].<ref name=Ruiz>{{cite book | ref = Ruiz | last = Ruiz | first = Marco | title = 'The Complete History of the Japanese Car: 1907 to the Present | publisher = ERVIN srl | location = Rome | year = 1986 | page = 130 | isbn = 0-517-61777-3 }}</ref> In 1919 came the first ever Japan-produced passenger car, a Wolseley model, the Fifteen A9 15/40 НР at the Tokyo Ishikawajima Shipyard at the [[Fukagawa, Tokyo|Fukagawa Factory]].<ref>{{Cite web |url=http://www.isuzu.co.jp/world/corporate/truck/builders01.html |title=Isuzu Website |access-date=2017-05-25 |archive-url=https://web.archive.org/web/20170505081744/http://www.isuzu.co.jp/world/corporate/truck/builders01.html |archive-date=2017-05-05 |url-status=live }}</ref> The Wolseley sourced CP [[truck]] followed two years later; 550 of these were built by 1927.<ref name="Camion1">{{Cite journal | title = トラックメーカーアーカイブ: いすゞ自動車のすべて [Truck Manufacturer Archive: Everything Isuzu] | ref = Ishikawa | last = Ishikawa | first = Kenji | language = ja | journal = Camion | publisher = Geibun Mooks | location = Tokyo, Japan | page = 98 | date = 2012-05-01 | isbn = 978-4-86396-183-8 }}</ref> In 1923 Japan was devastated by the [[1923 Great Kantō earthquake|Kanto earthquake]] which made the fledgling transportation infrastructure that was heavily reliant on government-owned [[Japanese Government Railways|railroads]] unusable due to the twisted tracks. Heavy construction vehicles were imported from the United States companies [[GMC (automobile)|GMC]] and [[Ford Motor Company of Japan|Ford]] to aid in recovery and reconstruction, and the company sought to contribute by producing locally built construction and heavy duty vehicles. In 1927 the company introduced its 2-ton load capacity "Sumida P-type truck" equipped with an A6 engine and a 1-ton vehicle "Sumida M-type No. 1 bus" equipped with an A4 engine. The name "sumida" was used from the [[Sumida River]] as the factory at Fukagawa was close by.

In 1929 [[IHI Corporation]], separated part of its manufacturing business and merged with DAT Automobile Manufacturing Inc. (a predecessor of [[Nissan]]) and changed its name to Jidosha Kogyo Co., Ltd. (''Automobile Industries Co., Ltd.'') The names used for the products of this company, marketed as "Sumida" and "Chiyoda", have [[Kojiki|special significance]] in Japan. [[Chiyoda, Chiyoda, Tokyo|Chiyoda]] is a district in Tokyo where the [[Tokyo Imperial Palace|Imperial Palace]] is located, and [[Sumida, Tokyo|Sumida]] refers to a river that flows through [[Tokyo]] approximately {{convert|3.59|km|mi|abbr=on}} east of the Imperial Palace.<ref name=Ruiz/> In 1934 the [[Tsurumi-ku, Yokohama|Tsurumi Factory]] opened under company name Automobile Industry Co., Ltd. and in 1937 Automobile Industries was reorganized and formed into a new company, Tokyo Automobile Industries Co., Ltd. and was founded with a capital of ¥1,000,000. The company continued to manufacture heavy duty trucks and passenger buses, realizing the need to modernize the transportation infrastructure of Japan, and was one of the primary manufacturers for the [[Imperial Japanese Army]] along with [[Mitsubishi Heavy Industries]], and had a corporate allegiance to the [[Yasuda Zaibatsu]]. One of the vehicles it produced for the war effort was the [[Sumida M.2593]] armored personnel carrier. In 1942, [[Hino Motors|Hino Heavy Industries]] was split off from Tokyo Automobile Industries, becoming a separate corporation.<ref name=History>{{cite web | url = http://www.isuzu.co.jp/world/investor/fact/history.html | title = Investor Relations: Company History | publisher = Isuzu Motors | access-date = 2012-08-28 | archive-url = https://web.archive.org/web/20120420165450/http://www.isuzu.co.jp/world/investor/fact/history.html | archive-date = 2012-04-20 | url-status = live }}</ref> In 1949, the company was renamed '''Isuzu''' after the [[Isuzu River]], following a meeting with the Japanese Government's [[Ministry of International Trade and Industry]] (MITI).
===Etymology===
The word Isuzu translated into English means "fifty bells"—hence the focus on "bell" in both the later [[Isuzu Bellel|Bellel]] and the [[Isuzu Bellett|Bellett]]. The name was used from the [[Isuzu River]] that flows near to the [[Ise Grand Shrine]], one of Japan's most sacred and revered shrines.
{{multiple image
| align = left
| image1 = 1st_ISUZU_LOGO,_1949-1974.jpg
| width1 = 110
| alt1 = 
| caption1 = The first Isuzu emblem, 1949–1974
| image2 = OLD_ISUZU_LOGO,_1974-1991_(YABANE-MARK).jpg
| width2 = 121
| alt2 = 
| caption2 = Second generation Isuzu emblem, 1974–1991
| image3 = ISUZU,_Existing_logo_from_1991.jpg
| width3 = 110
| alt3 = 
| caption3 = Current Isuzu emblem, 1991–present
| footer = 
}}

===Post World War history===
Truck and bus production of the [[Isuzu TX|TX40 and TU60]] series and the [[:ja:いすゞ・BX#1945年以前のBXバス及びそのルーツ|Isuzu Sumida bus]] resumed in 1945, with the permission of the [[Supreme Commander for the Allied Powers|occupation authorities]].<ref>[[#Ishikawa|Ishikawa]], p. 7</ref> and has remained the primary focus of manufacture for the company, along with [[diesel engine]] production. In 1958 a factory was built at [[Fujisawa, Kanagawa]], and in 1959 the [[Isuzu Elf]] was introduced as a medium duty [[cab over]] commercial truck which is still in production, and was also shared with the [[Isuzu Journey]] bus. Isuzu continued to maintain its market presence by providing commercial vehicles by introducing the [[Isuzu TY]] in 1966. The company is one of the primary manufacturers of commercial duty trucks and buses for public transportation, to include the [[Isuzu Cubic]], [[Isuzu Gala]] and the [[Isuzu Erga]] along with the [[Isuzu Giga]].

===Corporate partnerships===
Beginning in 1953 the [[Hillman Minx]] passenger car is produced under license of [[Rootes Group]] giving the company a passenger car to compete with other Japanese manufacturers, realizing that their resources were limited and therefore sought out international partnerships. The Minx remained in production until 1962, after the 1961 introduction of Isuzu's first passenger car, the [[Isuzu Bellel|Bellel]],<ref name=Ruiz/> and later the sports coupe [[Isuzu 117 Coupé]]. Being a small producer making cars which were somewhat too large and pricey for the Japanese market at the time, Isuzu spent some time looking for a commercial partner. Under pressure from MITI, who were attempting to limit the number of automobile manufacturers in Japan, a cooperation with [[Fuji Heavy Industries]] ([[Subaru]]) began in 1966. This joint sales-service collaboration was seen as the first step towards an eventual merger.<ref name=RT268>{{cite magazine | magazine = [[Road & Track]] | first = Jack | last = Yamaguchi | page = 113 | date = February 1968 | title = 14th Tokyo Motor Show: & Still Trying Harder }}</ref> The [[Subaru 1000]] was even shown in Isuzu's 1967 annual vehicle brochure, as a suitable complement to the larger Isuzu lineup.<ref name="42.10">{{Cite book | title =Isuzu | publisher = Isuzu| language = ja |date=October 1967 | pages = 8–9 | type = brochure | id = 42.10 }}</ref> This tie-up was over by 1968, when an agreement with [[Mitsubishi]] was formed. This ended even more quickly, by 1969, and the next year an equally short-lived collaboration was entered with [[Nissan]].<ref name="Ruiz2">[[#Ruiz|Ruiz]], p. 131</ref> A few months later, in September 1971, what was to prove a more durable capital agreement was signed with [[General Motors]]. This would see GM own Isuzu for the next 35 years.

===Linking with General Motors===
[[File:Isuzu 117 coupe 001.jpg|thumb|left|[[Isuzu 117 Coupe]]]]

While the company had a long relationship with GM going back to the 1920s, the first investment of GM taking a 34% stake in Isuzu was seen in 1972, when the [[Chevrolet LUV]] became the first Isuzu-built vehicle to be sold in the United States. To symbolize the new beginning, Isuzu also developed a new logo for 1974, with two vertical pillars as stylized representations of {{lang|ja|[[I (kana)|い]]}} ({{gloss|i}}), the first [[kana]] in {{lang|ja|いすゞ}} ({{gloss|Isuzu}}).<ref name="Camion1"/> In 1974 Isuzu introduced the [[Isuzu Gemini|Gemini]], which was co-produced with General Motors as the [[GM T platform (1973)|T-body Chevrolet Chevette]]. A modified version was sold in the United States as [[Isuzu Gemini#First generation (1974)|Buick's Opel by Isuzu]], and in Australia as the [[Holden Gemini]]. As a result of the collaboration, certain American GM products were sold to Japanese customers through Isuzu dealerships. Holden's [[Statesman (automobile)|Statesman]] was also briefly sold (246 examples) with Isuzu badging in Japan during the seventies.<ref>{{cite book | last = Bedwell | first = Steve | year = 2009 | title = Holden vs Ford: the cars, the culture, the competition | location = [[Dulwich Hill]], Australia | publisher = Rockpool | isbn = 978-1-921295-17-1 | page = 199 }}</ref> Isuzu exports also increased considerably as a result of being able to use GM networks, from 0.7% of production in 1973 to 35.2% by 1976; this while overall production increased more than fourfold in the same period.<ref name="Ruiz2"/> As a result of the GM joint venture, Isuzu engines were also used by existing GM divisions (some USA-market Chevrolet automobiles had Isuzu powertrains e.g. the Chevette and early S10/S15 trucks manufactured prior to 1985).

[[File:1966 Isuzu Bellett 01.jpg|thumb|1966 [[Isuzu Bellett]] 1600 GT (PR90)]]

In 1981 Isuzu began selling consumer and commercial vehicles under their own brand in the United States. The [[Isuzu P'Up]] was the first model sold to consumers as an Isuzu, rather than as a [[Chevrolet]] or Buick, along with the [[Isuzu Piazza]] sports car. Isuzu's then president Toshio Okamoto then initiated a collaboration with small-car expert [[Suzuki]] to develop a global small car for GM, the [[GM S platform|S-car]].<ref name=JEJ>{{cite journal | title = GM ties with two Japanese car makers | location = Tokyo | date = 1981-08-18 | page = 1 | journal = [[Nihon Keizai Shimbun]] }}</ref> A three-way agreement of co-ownership was signed in August 1981, with Isuzu and Suzuki exchanging shares and General Motors taking a 5% share of Suzuki.<ref name=JEJ/> Following on from this, in 1985 Isuzu and GM established the [[IBC Vehicles]] venture in the United Kingdom, producing locally built versions of Isuzu and Suzuki light vans (the [[Isuzu Fargo]] and [[Suzuki Carry]]); to be sold in the European market under [[Vauxhall Motors|Vauxhall's]] [[Bedford Vehicles|Bedford]] brand. During this period Isuzu also developed a worldwide presence as an exporter of diesel engines, with their powerplants in use by [[Opel]]/Vauxhall, [[Land Rover]], [[Hindustan Motors|Hindustan]], and many others. Two Isuzu model lines (Gemini, Impulse) were marketed as part of the [[Geo (automobile)|Geo]] division (Spectrum, Storm) when it was initially launched as a Chevrolet subsidiary. In the domestic Japanese market, OEM deals with other manufacturers were entered to aid the poorly performing passenger car arm. It led to the badging of Suzukis, beginning in 1986,<ref>{{cite journal | title = Isuzu, Suzuki tie up in sales and production | location = Tokyo | date = 1986-01-18 | department = Machinery | page = 10 | journal = [[Nihon Keizai Shimbun]] }}</ref> and Subaru small commercial vehicles as Isuzus ([[Suzuki Cultus|Geminett]], [[Subaru Leone#third|Geminett II]]). This OEM tie-up occurred alongside the establishment of SIA (Subaru-Isuzu Automotive), an American joint venture with [[Fuji Heavy Industries]] (the parent company of [[Subaru]]). Shortly afterwards, the [[Lafayette, Indiana]] plant became operational.

===Contraction begins===
[[File:Isuzu Unicab 2.jpg|thumb|1967 [[Isuzu Unicab]], a two-wheel-drive utility vehicle]]

Isuzu ended US sales of the [[Isuzu Piazza|Impulse]] ([[Geo Storm]]) in 1992, and the following year it stopped exporting the [[Isuzu Gemini#Third generation (1990)|Stylus]] (the basis for the Geo Spectrum), the last Isuzu-built car sold in the US.

In 1993 Isuzu began a new vehicle exchange program with [[Honda]], whereby Honda sold the [[Isuzu Rodeo]]<ref>{{cite news|url=http://www.cars.com/isuzu/rodeo/1993/expert-reviews|title=Expert Reviews: 1993 Isuzu Rodeo|author=Truett, Richard Truett|work=Orlando Sentinel|date=October 21, 1993|access-date=2015-10-04|archive-url=https://web.archive.org/web/20150923200734/http://www.cars.com/isuzu/rodeo/1993/expert-reviews/|archive-date=2015-09-23|url-status=dead}}</ref> and [[Isuzu Trooper]] as the [[Honda Passport]] and [[Acura SLX]], respectively. In return Isuzu began selling the [[Honda Odyssey (North America)|Honda Odyssey]] as the Isuzu Oasis. Thus, Honda's lineup gained two SUVs, and Isuzu's lineup gained a minivan. In the Japanese market, the Gemini (Stylus) was now a rebadged [[Honda Domani]] and the Aska (originally based on the GM [[GM J platform|J-car]]) was a [[Honda Accord]], while Honda received the 2-door [[Isuzu MU|MU]] as the Jazz and the 4-door Trooper as the Horizon.

Isuzu's United States sales reached a peak in 1996 after the introduction of the [[Isuzu Hombre]] pickup, a badge-engineered GM truck (using the sheetmetal of the Brazil-market Chevrolet S10). Isuzu resurrected the Amigo in 1998, before changing the name of the 2-door convertible to Rodeo Sport in 2001 in an attempt to associate it with the better selling 4-door Rodeo. The new [[Isuzu Axiom|Axiom]] launched in 2001, with the fictional salesman [[Joe Isuzu]] from 1980s advertising campaigns brought back to promote it. Isuzu sales began to slide due to the aging of the [[Isuzu Rodeo|Rodeo]] and [[Isuzu Trooper|Trooper]], and poor management and a lack of assistance from GM. The Rodeo Sport was discontinued in 2003, while production of the Rodeo and Axiom ceased a year later. By this point sales in North America had slowed to just 27,188, with the discontinued Rodeo and Axiom making up 71% of that total.

In 1998 GM and Isuzu formed [[DMAX (engines)|DMAX]], a joint venture to produce [[diesel engine]]s. GM raised its stake in Isuzu to 49% the following year, effectively gaining control of the company, and quickly followed this up by appointing an American GM executive to head Isuzu's North American Operations. This marked the first time a non-Japanese executive had held such a high position at Isuzu. In 2001 GM and Isuzu announced plans to share distribution networks and for Chevrolet to market an Isuzu product.<ref name=NYT2001/>

[[File:VX3quarter.JPG|thumb|left|Isuzu VehiCROSS]]

The production version of the [[Isuzu VehiCROSS|VehiCROSS]] was introduced to the US in 1999, but met with mixed reviews, as its high price tag, unique styling and two-door configuration did not seem to meet with market demands. Production of the VehiCROSS and other sport utility vehicles, including the [[Isuzu Trooper|Trooper]], ended in 2001 as part of a major financial reorganization which eliminated almost 10,000 jobs.<ref name=NYT2001>{{cite news|last1=Krebs|first1=Michelle|title=Isuzu's U.S. Presence Leans on G.M.|url=https://www.nytimes.com/2001/07/01/automobiles/isuzu-s-us-presence-leans-on-gm.html|access-date=23 September 2017|work=[[New York Times]]|date=1 Jul 2001|archive-url=https://web.archive.org/web/20170924001518/http://www.nytimes.com/2001/07/01/automobiles/isuzu-s-us-presence-leans-on-gm.html|archive-date=24 September 2017|url-status=live}}</ref> GM had been pushing the company to focus exclusively on producing commercial vehicles and engines.<ref name=NYT2001/>

The number of Isuzu dealerships in the US began a rapid decline, and by 2005 had only 2 models: the Ascender (a re-badged GMC Envoy) and the i-series pickup truck (a rebadged Chevrolet Colorado). At this point, Isuzu in the US was primarily a distributor of medium duty trucks such as the [[Isuzu Elf|N-series]], sourced both from Japan and US plants in Janesville, Wisconsin and Flint, Michigan. Isuzu had 290 light-vehicle dealers in the US in August 2006, and sold an average of just two Ascenders per dealer per month, and rumors of Isuzu's withdrawal from the US market were rampant. Plans to introduce a new Thai-built [[Sport utility vehicle|SUV]] for 2007 were shelved when Isuzu Motors Limited decided that a new SUV would be too risky, instead proceeding with the launch of the i-series trucks. Despite extremely low sales figures of 12,177 passenger vehicles for 2005 (with leftover Axiom and Rodeos making up 30% of this), Isuzu Motors America announced its first profit in years, mainly due to restructuring cuts.

In early 2002, Fuji Heavy Industries (Subaru's parent company) bought Isuzu's share of Lafayette, Indiana plant, and Subaru Isuzu Automotive (SIA) became [[Subaru of Indiana Automotive]]. After eight years of heavy [[Honda Passport]] sales and light [[Isuzu Oasis]] sales, Honda and Isuzu cooperatively ended their vehicle exchange agreement in 2001. The Oasis was dropped, and Honda replaced the Passport with the [[Honda Pilot|Pilot]]. Isuzu's last year for passenger vehicles in Canada was 2001, as Isuzus in Canada were mostly sold at [[Saturn Corporation|Saturn]]-[[Saab Automobile|Saab]] dealerships. In late 2002 Isuzu initiated a recapitalization and [[Debt restructuring#Debt-for-equity swap|debt-for-equity conversion]] plan to stave off a bankruptcy.<ref name="CNN" /> GM acquired 20% of DMAX, 60% of [[Isuzu Motors Polska]] and Isuzu Motors Germany, and the rights to three types of diesel engine technology from Isuzu.<ref>{{cite web|title=Press Release: Isuzu Motors Limited Unveils the New Three-year Business Plan and Re-capitalization Plan, involving Decrease of Capital and Debt-for-equity Conversion.|url=http://www.isuzu.co.jp/world/press/2002/p_1025.html|website=www.Isuzu.co.jp|publisher=Isuzu Motors|access-date=23 September 2017|archive-url=https://web.archive.org/web/20170924004324/http://www.isuzu.co.jp/world/press/2002/p_1025.html|archive-date=24 September 2017|url-status=live}}</ref> by paying 50 billion yen (about US$425 million).<ref name="CNN">{{cite news|title=Isuzu falls back after GM rescue plan|url=http://www.cnn.com/2002/BUSINESS/asia/08/15/japan.isuzu.biz/index.html|access-date=23 September 2017|publisher=[[CNN News]]|date=15 Aug 2002|archive-url=https://web.archive.org/web/20170924045243/http://www.cnn.com/2002/BUSINESS/asia/08/15/japan.isuzu.biz/index.html|archive-date=24 September 2017|url-status=live}}</ref> GM also paid 10 billion yen (about US$85 million) for a 12% stake in the recapitalized company.<ref name="CNN" /> GM wrote off its investment in Isuzu in 2001.<ref>{{cite news|last1=Belson|first1=Ken|title=G.M. Moves to Increase Control of Some Isuzu Units|url=https://www.nytimes.com/2002/08/15/business/gm-moves-to-increase-control-of-some-isuzu-units.html?mcubz=3|access-date=23 September 2017|work=The New York Times|date=15 Aug 2002|archive-url=https://web.archive.org/web/20170924001539/http://www.nytimes.com/2002/08/15/business/gm-moves-to-increase-control-of-some-isuzu-units.html?mcubz=3|archive-date=24 September 2017|url-status=live}}</ref>

Production of the 7-passenger Ascender ended in February 2006 with the closure of GM's [[Oklahoma City Assembly]] plant, leaving Isuzu with the 5-passenger Ascender, built in [[Moraine, Ohio]] and the low-selling i-Series as its only retail products. The company sold just 1,504 vehicles in North America in the first two months of 2006. GM ended its equity investment in Isuzu and sold all its shares to [[Mitsubishi Corporation]], [[Itochu]] and [[Mizuho Corporate Bank]]; both GM and Isuzu claimed the companies would continue their relationship, but there was no word as of April 12, 2006 on the effect this would have on DMAX operations.

[[File:ISUZU LT132L.JPG|thumb|Isuzu LT132L on a [[Hong Kong]] motorway]]
[[File:ISUZU BMTA LV486R.JPG|thumb|Isuzu LV486R CNG City Bus in [[Bangkok]] with the CNG-MPI Engine]]

In June 2006 Isuzu and GM agreed to establish a joint venture called "LCV Platform Engineering Corporation (LPEC)" to develop a new pickup. Isuzu said it would use its engineering expertise to develop the pickup and GM would develop derivatives based on the integrated platform. Mitsubishi Corp became Isuzu's largest shareholder in October 2006, after it converted all the preferred shares in Isuzu it had held since 2005 into common stock, increasing its shareholding from 3.5% to 15.65%.<ref>{{cite web|title=Mitsubish becomes top shareholder of Isuzu|url=http://www.autoblog.com/2006/10/04/mitsubish-becomes-top-shareholder-of-isuzu/|website=Autoblog|date=4 October 2006 |access-date=26 April 2016|archive-url=https://web.archive.org/web/20160508213532/http://www.autoblog.com/2006/10/04/mitsubish-becomes-top-shareholder-of-isuzu/|archive-date=8 May 2016|url-status=live}}</ref>

In November 2006 [[Toyota]] purchased a 5.9% shareholding in Isuzu, becoming the third largest shareholder behind [[Itochu]] and [[Mitsubishi Corporation]]. The two companies agreed to study possible business collaboration focusing on the areas of R&D and production of diesel engines, related emissions-control, and other environmental technologies. In January 2007 Isuzu and General Motors updated the LCV range with a 3.0 litre common rail diesel engine that had far more torque and power than its predecessor. In August 2007 Isuzu and Toyota agreed to develop a 1.6-liter diesel engine for use in Toyota vehicles sold in European markets. At this point, details of development, production and supply of the diesel engine were still under discussion, but in principle, Isuzu would play the leading role, with production scheduled to begin around 2012.

On 30 January 2008, Isuzu announced its complete withdrawal from the US market,<ref>{{cite news|title=Isuzu quitting U.S. car market|newspaper=[[Los Angeles Times]]|url=https://www.latimes.com/classified/automotive/highway1/la-hy-isuzu31jan31,0,168226.story|access-date=2008-01-30|first=Ken|last=Bensinger|date=January 31, 2008|archive-url=https://web.archive.org/web/20080131233726/http://www.latimes.com/classified/automotive/highway1/la-hy-isuzu31jan31,0,168226.story|archive-date=January 31, 2008|url-status=live}}</ref> effective 31 January 2009. It would continue to provide support and parts. The decision was due to lack of sales.<ref name="Johnson">{{cite web |last=Johnson |first=Drew |url=http://www.leftlanenews.com/isuzu-to-leave-us-market.html |title=Isuzu to leave U.S. market |publisher=Leftlanenews.com |date=2008-01-30 |access-date=2012-02-05 |archive-url=https://web.archive.org/web/20120313112755/http://www.leftlanenews.com/isuzu-to-leave-us-market.html |archive-date=2012-03-13 |url-status=live }}</ref> Some of the lack of sales was blamed on consumer experiences with low quality engines and service.<ref>{{cite web |url=http://www.consumeraffairs.com/automotive/isuzu_engine.html |title=Consumer complaints about Isuzu - Engine Failure |publisher=Consumeraffairs.com |access-date=2012-02-05 |archive-url=https://web.archive.org/web/20120116181147/http://www.consumeraffairs.com/automotive/isuzu_engine.html |archive-date=2012-01-16 |url-status=live }}</ref> Isuzu had been experiencing a slow decline since the late 1990s. In less than 10 years, they had gone from selling a complete line of cars, trucks, and SUVs, into being a specialized SUV maker, and finally selling only a pair of rebadged, General Motors Trucks.<ref>{{cite web |last=Neff |first=John |url=http://www.autoblog.com/2008/01/30/confirmed-isuzu-abandoning-u-s-market/ |title=CONFIRMED: Isuzu abandoning U.S. market |publisher=Autoblog |date=2008-01-30 |access-date=2010-11-29 |archive-url=https://web.archive.org/web/20101118222954/http://www.autoblog.com/2008/01/30/confirmed-isuzu-abandoning-u-s-market/ |archive-date=2010-11-18 |url-status=live }}</ref> The company continued to sell commercial vehicles in the US.<ref>{{cite web|url=https://www.cnbc.com/id/22920144/for/cnbc |title=Isuzu executive says competition helped push it out of North American market - MSNBC Wire Services - MSNBC.com |publisher=[[CNBC]] |access-date=2010-11-29}}{{dead link|date=November 2024|bot=medic}}{{cbignore|bot=medic}} </ref>

Isuzu and Toyota shelved development of a clean diesel engine in December 2008.<ref>{{cite web|url=https://www.industryweek.com/leadership/companies-executives/article/21957026/isuzu-toyota-shelve-development-of-clean-diesel-engine|title=Isuzu, Toyota Shelve Development of Clean Diesel Engine &#124; industryweek.com &#124; Industry Week|publisher=industryweek.com|date=2008-12-16|access-date=2011-05-21|archive-url=https://web.archive.org/web/20130623033710/http://www.industryweek.com/companies-amp-executives/isuzu-toyota-shelve-development-clean-diesel-engine|archive-date=2013-06-23|url-status=live}}</ref>

On 29 January 2009, Isuzu and GM announced that they were in talks to transfer the operation of the medium-duty truck production line in [[Flint, Michigan]] to Isuzu for a five-year period. In June, however, GM announced that these talks failed to reach an agreement, and GM instead ceased production of the [[Chevrolet Kodiak]] and GMC Topkick vehicles on 31 July 2009.<ref>{{cite web|url=http://www.detnews.com/article/20090609/AUTO01/906090330 |title=GM drops medium-duty trucks, opens battery lab | work = The Detroit News |date=2009-06-09 |access-date=2009-12-04}}</ref>

In July 2016, Isuzu and Mazda agreed to collaborate to produce the next-generation pickup trucks for Mazda outside of North America.<ref>{{cite web |url=https://www.autoblog.com/2016/07/11/mazda-isuzu-pickup-truck-partnership-official/ |title= Mazda and Isuzu to collaborate on a new pickup truck |first=Reese | last = Counts |website=Autoblog |date= 11 July 2016}}</ref> As a result, the third-generation Mazda BT-50 is built by Isuzu in [[Thailand]] since 2020.

Isuzu's plant in the Indian state of [[Andhra Pradesh]] began operations in 2016.<ref>{{cite news |url=http://economictimes.indiatimes.com/industry/auto/news/industry/isuzu-motors-opens-manufacturing-plant-in-andhra-pradesh/articleshow/52007770.cms |title=Isuzu Motors opens manufacturing plant in Andhra Pradesh |work=The Economic Times |location=India |date=April 27, 2016 |archive-url=https://web.archive.org/web/20170105212610/http://economictimes.indiatimes.com/industry/auto/news/industry/isuzu-motors-opens-manufacturing-plant-in-andhra-pradesh/articleshow/52007770.cms |archive-date=2017-01-05}}</ref>

In August 2018, Toyota sold off its 5.9% stake in Isuzu.<ref>{{cite press release |url=https://global.toyota/en/newsroom/corporate/23913381.html |title=Isuzu and Toyota to Dissolve Capital Ties |publisher=Toyota |date=2018-08-03 |access-date=2024-08-12}}</ref>

In December 2019, Isuzu announced that it had signed a non-binding [[memorandum of understanding]] which would eventually see [[Volvo]] sell [[UD Trucks]] to them.<ref>{{cite web | url = http://www.japantimes.co.jp/news/2019/12/19/business/corporate-business/isuzu-buying-japanese-truck-unit-volvo-2-3-billion-deal/ |work=[[Japan Times]]|title=Isuzu to buy Japanese truck unit from Volvo in $2.3 billion deal |date=2019-12-19 }}</ref> In November 2020, the companies announced that they have signed the "final agreements", making the memorandum of understanding binding.<ref>{{Cite web|last=De Guzman|first=Marcus|date=1 December 2020|title=Isuzu and Volvo have finalized the terms of their alliance|url=https://www.autoindustriya.com/truck-bus-news/isuzu-and-volvo-have-finalized-the-terms-of-their-alliance.html|access-date=2020-12-14|website=Auto Industriya}}</ref> In April 2021, Isuzu completed UD Trucks acquisition.<ref>{{cite web |url=https://www.truckinginfo.com/10140527/isuzu-completes-acquisition-of-ud-trucks |work=Heavy Duty Trucking | title=Isuzu Completes Acquisition of UD Trucks |date= 2021-04-01 |accessdate=2021-04-06}}</ref>

In March 2021, Isuzu, Hino, and Hino's parent Toyota announced the creation of a strategic partnership between the three companies. Toyota acquired a 4.6% stake in Isuzu while the latter plans to acquire Toyota shares for an equivalent value. The three companies said they would form a new joint venture by April called Commercial Japan Partnership Technologies Corporation with the aim of developing [[fuel cell vehicle|fuel cell]] and [[electric vehicle|electric]] light trucks. Toyota would own an 80% stake in the venture while Hino and Isuzu would own 10% each.<ref>{{cite web |url=https://www.japantimes.co.jp/news/2021/03/25/business/corporate-business/toyota-isuzu-joint-venture/ |title=Toyota and Isuzu to take stake in each other to co-develop new vehicles |work=Japan Times |date=2021-03-25 |accessdate=2021-04-06 |archive-date=17 June 2022 |archive-url=https://web.archive.org/web/20220617091154/https://www.japantimes.co.jp/news/2021/03/25/business/corporate-business/toyota-isuzu-joint-venture/ |url-status=dead }}</ref>

== Leadership ==
* Goro Matsutaka (1937–1940)
* Shigeyasu Suzuki (1940–1942)
* Lin Gui (1942–1945)
* Yasushi Yuge (1945–1946)
* Goro Sannomiya (1946–1961)
* Naomichi Kusunoki (1961–1965)
* Hideyoshi Ohashi (1965–1970)
* Torao Aramaki (1970–1976)
* Toshio Okamoto (1976–1984)
* Kazuo Toyama (1984–1992)
* Seki Heihei (1992–1998)
* Inao Takeshi (1998–2000)
* Yoshinori Ida (2000–2007)
* [[Susumu Hosoi]] (2007–2015)<ref>{{cite web|title=Executive Profile Susumu Hosoi|url=https://www.bloomberg.com/research/stocks/people/person.asp?personId=9184458&privcapId=874159|website=Isuzu Motors Ltd-Unspon Adr (ISUZY:OTC US)|accessdate=9 December 2017}}</ref>
* [[Masanori Katayama]] (2015–present)<ref>{{cite news |url=https://www.nikkei.com/article/DGXLASDZ26HDK_W5A320C1MM8000/ |title=いすゞ社長に片山副社長が昇格 |trans-title=Isuzu Vice President Katayama promoted to president |work=Nikkei |date=2015-05-27 |access-date=2025-08-21}}</ref>

==Market presence==
[[File:MHV Isuzu Gemini II.01.jpg|thumb|Isuzu Gemini with European [[Malta|(Maltese)]] registration plates]]
[[File:MHV Isuzu NHR Panel Van 01.jpg|thumb|Isuzu NHR (Elf) light truck]]
[[File:Bus in Vilnius, Isuzu NovoCiti Life (2019).jpg|thumb|Isuzu NovoCiti Life serving in [[Vilnius]] public transport, [[Lithuania]]]]

In most of Asia and Africa, Isuzu is known primarily for trucks of all sizes, after Isuzu dropped all sales of sedans and compact cars in the late 1990s due to plummeting sales. In the days when Isuzu sold passenger cars, they were known for focusing on the [[Diesel engine|diesel-engined]] niche. In 1983, for instance, long before the explosion in diesel sales, diesels represented 63.4% of their passenger car production.<ref name="WC84">{{Cite book | first = Jack K. | last = Yamaguchi | editor-last = Lösch | editor-first = Annamaria | title = World Cars 1984 | publisher = L'Editrice dell'Automobile LEA/Herald Books | location = Pelham, NY | page = 66 | year = 1984 | isbn = 0-910714-16-9 }}</ref> In 2009, Isuzu abandoned the United States consumer market due to lack of sales. Isuzu as a corporation has always been primarily a manufacturer of small to medium compact automobiles and commercial trucks of sizes medium duty and larger, but markets around the world show different needs.

Isuzu Motors America discontinued the sale of passenger vehicles in the United States on January 31, 2009. The company explained to its dealers that it had not been able to secure replacements for the [[Isuzu Ascender]] and [[Isuzu i-Series]] that would be commercially viable. Isuzu sold 7,098 cars in the year 2007. This action did not affect Isuzu's commercial vehicle or industrial diesel engine operations in the United States.<ref name="Johnson"/> Isuzu has a contract with [[Budget Truck Rental]] to manufacture their rental trucks, shared with [[Ford Motor Company|Ford]], [[GMC (General Motors division)|GMC]], and [[Navistar International]].<ref>{{cite web |url=http://www.budgettruck.com/Company-Info.aspx |title=Company Info - Budget Truck Rental |publisher=Budgettruck.com |date=2007-12-30 |access-date=2010-11-29 |url-status=dead |archive-url=https://web.archive.org/web/20070722075532/http://www.budgettruck.com/Company-Info.aspx |archive-date=2007-07-22 }}</ref>

In Australia, Isuzu was for many years a major supplier of light commercial and domestic vehicles to [[Holden]] (General Motors). However, by 2008, Holden was sourcing few Isuzus. At this time Isuzu began to sell the D-Max under the Isuzu name.

Isuzu's entry in the Thai market proved to be one of its most successful. Its presence in the country began in 1966 when it established a manufacturing facility for pick-up trucks in the [[Samut Prakan Province|Samuthprakarn]] province with a capacity of 155,000 units per year.<ref name=":3">{{Cite book|title=Facets of Competitiveness: Narratives from ASEAN|last=Lall|first=Ashish|publisher=World Scientific|year=2011|isbn=9789814324113|location=Hackensack, NJ|pages=66}}</ref> The automaker quickly became a market leader so that by 2002, the company transferred its production base from its original location in [[Fujisawa, Kanagawa|Fujisawa, Japan]] to Thailand. Isuzu claimed the largest share of the Thai commercial vehicle market, outperforming its competitors for at least 23 years.<ref name=":3" /> By 2006, the company transferred to an industrial zone in [[Chachoengsao Province|Chachoengsao]] province to support further production expansion. By 2017, Isuzu has been exporting pick-up trucks, with shipments reaching North America, Latin America, Australia, and Japan.<ref>{{Cite web|url=https://asia.nikkei.com/Economy/Isuzu-interim-profit-seen-climbing-7-as-Thai-sales-recover|title=Isuzu interim profit seen climbing 7% as Thai sales recover|date=November 3, 2017|website=[[Nikkei Asia]]|archive-url=https://web.archive.org/web/20180817161219/https://asia.nikkei.com/Economy/Isuzu-interim-profit-seen-climbing-7-as-Thai-sales-recover|archive-date=August 17, 2018|url-status=live|access-date=August 17, 2018}}</ref> In the same year, it announced that its profit climbed 7 percent and has doubled its annual truck production to meet overseas demands.<ref>{{Cite news|url=https://www.japantimes.co.jp/news/2017/05/02/business/corporate-business/isuzu-double-heavy-truck-production-thailand-boost-exports/|title=Isuzu to double heavy truck production in Thailand, boost exports|date=2017-05-02|work=The Japan Times Online|access-date=2018-08-17|language=en-US|issn=0447-5763|archive-url=https://web.archive.org/web/20180817161250/https://www.japantimes.co.jp/news/2017/05/02/business/corporate-business/isuzu-double-heavy-truck-production-thailand-boost-exports/|archive-date=2018-08-17|url-status=live}}</ref>

==Subsidiaries and joint ventures==
===Japan===
The Fujisawa Plant was built and opened for production November 1961. It is located at 8 Tsuchidana, [[Fujisawa, Kanagawa]], and is still producing commercial vehicles for domestic Japanese use and international exports. The Toghichi Plant, located at Hakuchu, [[Ōhira, Tochigi|Ohira-Machi]], [[Tochigi, Tochigi]], is where the engines are currently built. There was a factory at Tono Machi, Kawasaki-ku, Kawasaki-shi, Kanagawa Pref. that closed March 2005 that manufactured passenger vehicles.

===Mimamori-kun online service===
Mimamori-kun, which means to watch, monitor, or observe in [[Japanese language|Japanese]] (literally "Mr. Watcher"),<ref>{{Cite web |url=http://www.isuzu.co.jp/world//press/2007/p_0531.html |title=Official press release from Isuzu concerning Mimamori-kun |access-date=2015-08-16 |archive-url=https://web.archive.org/web/20151019180239/http://www.isuzu.co.jp/world//press/2007/p_0531.html |archive-date=2015-10-19 |url-status=live }}</ref> is a commercial vehicle telematics service developed by Isuzu Motors for monitoring and tracking commercial vehicle operations and movements in Japan. The service uses [[GPS]] radio tracking services, and began February 2004. It is connected to the internet and provides government mandated [[Hours of service|driver activity logs]], and records how long the driver was on-duty and how much time was spent driving. The service also records when the driver took lunch breaks, where the truck stopped and for how long, and when the driver logged off for his duty shift.

The service has been modified for personal use in Japan to keep track of family members, to include the health status of elderly persons and pinpoint the location of children for safety purposes.<ref>{{Cite web |url=http://www.mimamori-kun.com/ |title=Mimamori-kun personal service (Japanese) |access-date=2015-08-16 |archive-url=https://web.archive.org/web/20151019180239/http://www.mimamori-kun.com/ |archive-date=2015-10-19 |url-status=dead }}</ref>

Some of the main features include the wireless Internet [[Digital Tachograph]], the first of its kind in Japan, combined with hands-free communication, voice guidance, and text messages displayed from the dispatch office. The system also has a password-enabled vehicle theft prevention feature that will not let the vehicle start without the driver having entered a password.{{citation needed|date=April 2020}}

===International operations===
* [[DMAX (engines)]] - former joint venture with General Motors in United States for production of diesel engines
* [[Ghandhara Industries]] - joint venture in Pakistan - trucks, buses
* [[Guangzhou Automobile Group Bus]] - joint venture in China - [[bus]]es
* [[Industries Mécaniques Maghrébines]] - joint venture at Kairouan, Tunisia - trucks, SUVs
* [[Isuzu (Anadolu)]] - joint venture in Turkey - trucks, buses
* [[Isuzu Astra Motor Indonesia]] - joint venture in Indonesia - trucks, SUVs
* [[Isuzu HICOM Malaysia]] - joint venture in Malaysia - trucks, SUVs
* [[Isuzu Commercial Truck of America]]
* [[Isuzu Motors de México]] - joint venture in Mexico - trucks, buses
* [[Isuzu Motors Saudi Arabia]] - joint venture in Saudi Arabia - trucks, SUVs
* [[Isuzu Motors (Thailand)]] - joint venture in Thailand - trucks, SUVs
* Isuzu Motorsports - Australia
* [[Isuzu Philippines]] - joint venture in the Philippines - trucks, SUVs
* General Motors De Portugal-FMAT S.A. at Tramagal near Abrantes (Assembling company of all Bedford and Isuzu medium to heavy diesel trucks and 4X4 Pickup models since the 1960s then vehicles are sent for sale in Portugal and Spain)
* The assembling of Isuzu commercial trucks is carried out by the Az Universal Motors which is part of the AzGroup in Azerbaijan.  
* [[Isuzu Truck (UK)]] - at the former IBC factory [[Luton]], England - trucks, SUVs
* [[Isuzu Truck South Africa]] - joint venture in South Africa - trucks
* [[Isuzu Vietnam]] - joint venture in Vietnam - trucks, SUVs
* [[Jiangxi Isuzu]] - joint venture in China - trucks, SUVs
* [[Qingling Motors]] - joint venture in China - trucks, SUVs
* [[SML Isuzu]] - joint venture in India, formerly [[Swaraj Mazda]]
* [[Sollers-Isuzu]] - joint venture in Russia - trucks (until July 2023<ref name=norussia />)

===Former international operations===
* [[Subaru of Indiana Automotive, Inc.]] - former joint venture in United States, interest sold to [[Subaru]] -

== Isuzu Diesel Engines / Power Train division ==
Diesel engines are a major part of the Isuzu Motor's business with over 20 million engines worldwide.{{clarify|20 million prduced in which timeframe?|date=April 2020}}<ref name=":0">{{Cite web|url=https://www.isuzuengines.com/|title=Isuzu Diesel Engines - Home|website=www.isuzuengines.com|access-date=2016-10-21|archive-url=https://web.archive.org/web/20161022091020/https://www.isuzuengines.com/|archive-date=2016-10-22|url-status=live}}</ref> The diesel power division, known as the PowerTrain Division, of Isuzu Motors America, is located in Plymouth, Michigan.<ref name=":0" />

=== North American Master Distributors ===
* Southwest Products - Covering California, Nevada and Arizona.<ref name=":1">{{Cite web|url=https://www.isuzuengines.com/pdf/DealerDirectory.pdf|title=Isuzu Diesel Master Distributor List|website=www.isuzuengines.com|archive-url=https://web.archive.org/web/20161012144813/http://isuzuengines.com/pdf/DealerDirectory.pdf|archive-date=2016-10-12|url-status=live}}</ref>
* United Engines<ref name=":1" />
* Mack Boring Parts<ref name=":1" />
* M & L Engine<ref name=":1" />

=== Isuzu Diesel powered equipment ===
====Ag Equipment====
* Harrington Seed Destructor<ref>{{Cite web|url=http://isuzudiesel.com.au/news-case-studies/case-studies/isuzu-diesel-agricultural-innovation.aspx|title=Case Study - Isuzu Diesel Engines|website=isuzudiesel.com.au|access-date=2016-10-21|archive-url=https://web.archive.org/web/20161022152428/http://isuzudiesel.com.au/news-case-studies/case-studies/isuzu-diesel-agricultural-innovation.aspx|archive-date=2016-10-22|url-status=dead}}</ref>

====Construction equipment====
* Paving equipment produced by CRAFCO. It manufacturers a variety of paving equipment that is powered by Isuzu diesel engines.<ref name=":2">{{Cite web|url=http://www.crafco.com/product-documents/equipment-documents#E-Z-Pour|title=Pavement Preservation & Maintenance Equipment Documents {{!}} CRAFCO|website=www.crafco.com|access-date=2016-10-21|archive-url=https://web.archive.org/web/20161022090724/http://www.crafco.com/product-documents/equipment-documents#E-Z-Pour|archive-date=2016-10-22|url-status=live}}</ref>

==Passenger, bus and commercial vehicles==
{{Main|List of Isuzu vehicles}}
{{more citations needed|section|date=April 2020}}
[[File:Isuzu CXZ 24t.jpg|thumb|Isuzu CXZ (Giga) heavy truck]]
[[File:minicoach536.jpg|thumb|Isuzu Journey operated by [[Citibus (New Zealand)]]]]
[[File:Isuzu D-max spacecab hi-lander april 2006.jpg|thumb|2005 Isuzu D-max Spacecab Hi-lander in Thailand]]
[[File:Isuzu CQA650A-T 134(2-20) 7-3069.jpg|thumb|Isuzu CQA650A/T]]
[[File:Isuzu LV223S 543(1-25) 1-55004.jpg|thumb|Isuzu LV223S]]
[[File:Isuzu LV423R 66(2-12) 6-56100.jpg|thumb|Isuzu LV423R]]
[[File:Isuzu MT111QB 95A(1-11) 1-50116.jpg|thumb|Isuzu MT111QB]]

===Current passenger vehicles===
* 2002–present, [[Isuzu D-Max|D-Max]] - pickup truck, a top selling diesel sold in the majority of Isuzu markets (excluding Japan and North America).
* 2013–present [[Isuzu MU-X|MU-X]] - SUV, successor of Isuzu MU-7, developed from D-Max.

===Current commercial vehicles=== 
*[[Nissan Caravan|Como]] - light commercial van (rebadged [[Nissan Caravan]])
*[[Isuzu Elf|Elf]] - light duty truck (N-series)
*[[Isuzu Erga|Erga]] - low deck heavy duty bus
*[[Isuzu Erga-J|Erga-J]] - heavy duty bus
*[[Isuzu Erga Mio|Erga Mio]] - low deck medium duty bus
*[[Isuzu Forward|Forward]] - medium duty truck (F-series)
*[[Isuzu Giga|Giga]] - heavy duty truck (C-series, E-series)
*[[Isuzu Gala|Gala]] - heavy duty bus
*[[Isuzu Gala Mio|Gala Mio]] - medium duty bus
*[[Isuzu Traga|Traga/Traviz]] - light commercial vehicle

====UD Trucks vehicles====
{{Further|UD Trucks}}

From April 2021 onwards, UD Trucks' products are part of the Isuzu company lineup.

===Former passenger vehicles===
* 1953–1962, [[Isuzu Hillman Minx|Minx]] - sedan, Isuzu produced [[Hillman Minx]] under licence.
* 1961–1966, [[Isuzu Bellel|Bellel]] - sedan
* 1963–1973, [[Isuzu Bellett|Bellett]] - sedan (PR10/20) and coupe (PR90 and PR91)
* 1967–1983, [[Isuzu Florian|Florian]] - sedan
* 1968–1981, [[Isuzu 117 Coupe|117]] - coupe
* 1972–2002, [[Isuzu Faster|Faster]] - pickup truck
* 1974–2000, [[Isuzu Gemini|Gemini]]/[[Isuzu I-Mark|I-Mark]]/[[Isuzu Stylus|Stylus]] - sedan/coupe/hatchback
* 1981–1993, [[Isuzu Piazza|Piazza]]/[[Isuzu Impulse|Impulse]]/[[Geo Storm|Storm]] - [[Hatchback]]
* 1983–2002, [[Isuzu Aska|Aska]] - sedan
* 1983–2002, [[Isuzu Trooper|Trooper]] - midsize SUV
* 1986–1993, Geminett - hatchback/wagon, a rebadged first generation [[Suzuki Cultus]] (1986–1988) and then third generation [[Subaru Leone]] wagon as Geminett II (1988–1993).
* 1989–2004, [[Isuzu MU|Amigo/MU]] - Compact SUV, renamed to Rodeo Sport in 2001.
* 1991–2004, [[Isuzu Rodeo|Rodeo/Wizard]] - midsize SUV, also [[Rebadging|rebadged]] as the [[Honda Passport]].
* 1996–1999, [[Isuzu Oasis|Oasis]] - [[minivan]], a rebadged [[Honda Odyssey (North America)|Honda Odyssey]].
* 1996–2000, [[Isuzu Hombre|Hombre]] - [[pickup truck]], a rebadged [[Chevrolet S10]].
* 1996–2001, [[Isuzu Vertex|Vertex]] - sedan, a rebadged [[Honda Integra SJ]].
* 1997–2002, [[Nissan Elgrand|Filly]], a rebadged [[Nissan Elgrand]] - minivan
* 1999–2001, [[Isuzu VehiCROSS|VehiCROSS]] - SUV
* 2001–2004, [[Isuzu Axiom|Axiom]] - midsize SUV
* 2002–2008, [[Isuzu Ascender|Ascender]] - midsize SUV, a rebadged [[GMC Envoy]].
* 2006–2008, [[Isuzu i-Series|i-series]] - pickup truck - a product of the co-developed [[GM GMT platform|GMT355]] platform that Isuzu sells overseas.
* 2004–2013, [[Isuzu MU-7|MU-7]] - midsize SUV, developed from [[Isuzu D-Max|D-Max]] platform that was on sale only in Thailand, Philippines, India and China.
* 1991–2020, [[Isuzu Panther|Panther]] - van and pickup truck, sold as the Isuzu Hi-Lander/Crosswind in the Philippines, also sold throughout the [[ASEAN]], and in India as the [[Chevrolet Tavera]].

===Former commercial vehicles===
*[[Mitsubishi Delica#second|Bison]] - light commercial pickup truck, a rebadged second generation Mitsubishi Delica pickup truck for Indonesian market (not related to fourth generation [[Isuzu Elf]] that was sold under Bison name in Indonesia in the early 1990s).
*[[Isuzu Fargo|Fargo]] - light commercial van
*[[Isuzu H-Series|H-Series]] - heavy duty truck in United States only (rebadged from [[GMC Topkick]] and [[Chevrolet Kodiak]]).
*[[Isuzu Journey|Journey]] - light duty bus
*[[Isuzu Journey-J|Journey-J]] - medium duty bus
*[[Isuzu Reach|Reach]] - commercial van offering over 35 percent better fuel efficiency, assembled by [[Utilimaster Corporation]].<ref>{{cite web |website=InsideINdianaBusiness.com Report |url=http://www.insideindianabusiness.com/newsitem.asp?id=46554 |title=Indiana Facility to Produce Isuzu Commercial Vehicles - Newsroom - Inside INdiana Business with Gerry Dick |publisher=Insideindianabusiness.com |access-date=2012-02-05 |url-status=dead |archive-url=https://web.archive.org/web/20150222162902/http://www.insideindianabusiness.com/newsitem.asp?id=46554 |archive-date=2015-02-22 }}</ref>

===Race cars===
*1969 Isuzu R7, [[Group 7 (racing)|Group 7]] - racecar
*1970 Isuzu Bellett R6, [[Group 6 (racing)|Group 6]] - racecar

===Concept cars===
*1969 Isuzu Bellett MX1600
*1979 Isuzu Asso di Fiori
*1983 Isuzu COA
*1985 Isuzu COA II
*1987 Isuzu COA III, AWD mid-engine coupe.
*1987 Isuzu Zero Door
*1989 Isuzu Costa
*1989 Isuzu MultiCROSS
*1989 [[Isuzu 4200R|4200R]]
*1991 Isuzu Como F1, a [[pick-up truck|pickup]]-style crossover with a [[Lotus Cars|Lotus]] [[Formula One]] engine<ref>{{cite web |url=http://www.carstyling.ru/en/cars.1991_Isuzu_Como.html |title=1991 Isuzu Como |publisher=www.carstyling.ru |date=2007-07-02 |access-date=2010-11-29 |archive-url=https://web.archive.org/web/20110611145902/http://www.carstyling.ru/en/cars.1991_Isuzu_Como.html |archive-date=2011-06-11 |url-status=live }}</ref> (the name was later used for the [[Isuzu Como|rebadged Nissan Caravan]] produced from 2001).
*1991 Isuzu Nagisa
*1991 Isuzu Terraza
*1993 Isuzu XU-1
*1993 Isuzu VehiCROSS
*1995 Isuzu Deseo
*1995 Isuzu Aisance
*1997 Isuzu VX-2
*1997 [[Isuzu Axiom|Isuzu ZACCAR]]
*1999 [[Isuzu VehiCROSS|Isuzu VX-O<sub>2</sub>]]
*1999 Isuzu Kai
*1999 [[Isuzu Axiom|ZXS]]
*2000 [[Isuzu VehiCROSS|Isuzu VX-4]]
*2001 Isuzu Zen
*2001 Isuzu GBX
*2001 Isuzu Axiom XSF
*2002 Isuzu Axiom XSR
*2002 Isuzu Axiom XST
*2011 Isuzu T-Next
*2020 Isuzu FLIR
*2025 Isuzu Dragon Max

===Buses (Philippines)===
*LV314K
*LV314L
*CJM470
*CJM500
*LT132
*LV423
*LV123
*PABFTR33PLB
*FTR33P
*FTR45
*PABFVR33P

===Buses (Thailand)===
*CQM275hp
*CQA650A/T
*JCR600YZNN
*LT112P
*LV223S
*LV423R
*LV486R
*LV771
*MT111L
*MT111QB

===Buses (Ukraine)===
*[[Bogdan (bus model)|Bogdan]] buses - sold under Isuzu brand outside Ukraine

==Military vehicles==
[[File:JASDF_2.5t_track2.JPG|thumb|Isuzu HTS12G 2.5 ton truck]]

*[[List of military trucks#Current vehicles|Isuzu TW340 medium truck]]
*[[List of military trucks#Current vehicles|Isuzu TWD20/25 medium truck]]
*[[List of military trucks#Current vehicles|Isuzu TSD45/TSD55 medium truck]] 
*[[List of military trucks#Current vehicles|Isuzu HTS12G 2.5 ton truck]] 
*[[List of military trucks#Current vehicles|Isuzu Type 73 Heavy Truck]]

{{clear}}

==Sponsorship ==
As of 2017, Isuzu has been the shirt [[Sponsor (commercial)|sponsor]] of the [[Wales Rugby Union]] [[sports]] team in the [[UK]] ([[Europe]]). The contract was renewed during 2023, until 2025.<ref>{{cite news |url=https://sponsorship.sportbusiness.com/news/isuzu-replaces-admiral-as-wrus-main-sponsor/ |website=SportBusiness |title=Isuzu replaces Admiral as WRU's main sponsor |date=26 June 2017 |access-date=13 August 2024}}</ref><ref>{{cite press release |url=https://www.isuzu.co.uk/news/isuzu-renew-as-official-supplier-for-welsh-rugby-union/ |title=Isuzu renew as official supplier for Welsh rugby Union |publisher=Isuzu |location=UK |access-date=13 August 2024}}</ref>

==See also==
{{Portal|Companies}}
*[[List of automobile manufacturers]]

==References==
{{Reflist}}

==External links==
{{Commons category|Isuzu}}
* {{Official website|https://www.isuzu.co.jp/world/}}

{{Japanese Automobile Industry}}
{{Isuzu cars timeline 1950–1979}}
{{Isuzu modern timeline}}
{{Isuzu United States}}
{{Isuzu Commercial Vehicle}}
{{TOPIX 100}}
{{Nikkei 225}}
{{Telematics}}
{{Authority control}}

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