View source for John Deere

{{Short description|American agricultural and industrial auto manufacturing corporation}}
{{About|the company|the person|John Deere (inventor)|the tractor|List of John Deere tractors}}
{{Infobox company
| name = Deere & Company<!--The company's official name is Deere & Company or what other people say john deere -->
| logo = John Deere logo.svg
| logo_alt = A green, rounded square with a yellow jagged outlines on the four sides of the square near the outside of its green border can be seen. In the middle of the yellow outline, a biological entity drawn outlined in yellow can be seen in a leaping position. This animal is commonly referred to as a deer. Underneath the deer and the green box, the words in small caps, 'JOHN DEERE' can be read.
| image = John Deere World Headquarters 04.jpg
| image_caption = [[John Deere World Headquarters]] in [[Moline, Illinois]]
| type = [[Public company|Public]]
| traded_as = {{ubl|{{NYSE|DE}}|[[S&P 100]] component|[[S&P 500]] component}}
| founded = {{Start date and age|1837}}, in [[Grand Detour, Illinois]], U.S.<ref name=fortune>{{cite magazine|last=VanderMey|first=Anne|title=John Deere Plows Ahead| magazine=[[Fortune (magazine)|Fortune]]|date=February 25, 2013|volume=167|issue=3|page=19}}</ref>
| founder = [[John Deere (inventor)|John Deere]]
| hq_location_city = [[Moline, Illinois]]
| hq_location_country = U.S.
| area_served = Worldwide
| key_people = [[John C. May]] ([[chairman]], [[Chief executive officer|CEO]] & [[President (corporate title)|president]])
| industry = {{unbulleted list|[[Agricultural machinery]]|[[Heavy equipment]]}}
| products = {{unbulleted list|[[Tractor]]s|[[Combine harvester]]s|[[Forage harvester]]s|[[Sugarcane harvester]]s|[[Seed drill]]s|[[Sprayer|Field sprayer]]s|[[Loader (equipment)|FEL attachment]]s|[[Telescopic handler]]s|[[Backhoe]]s|[[Excavator]]s|[[Loader (equipment)|Loader]]s|[[Grader]]s|[[Feller buncher]]s|[[Forwarder]]s|[[Log Loader]]s|[[Skidder]]s|[[Diesel engine]]s}}
| services = [[Financial services]]
| revenue = {{decrease}} {{US$|51.72 billion|link=yes}} (2024)
| operating_income = {{decrease}} US$9.206 billion (2024)
| net_income = {{decrease}} US$7.088 billion (2024)
| assets = {{increase}} US$107.3 billion (2024)
| equity = {{increase}} US$22.84 billion (2024)
| num_employees = 75,800 (2024)
| divisions = 
| subsid = [[Nortrax]], Vapormatic, Hagie, Monosem, Blue River Technology, Harvest Profit, Navcom Technology, OnGolf, Lesco, Unimil, John Deere Financial, Bear Flag Robotics
| website = {{URL|deere.com}}
| footnotes = Financials {{as of|2024|10|27|lc=y|df=US}}<ref name=10K>{{cite web |url=https://www.sec.gov/ix?doc=/Archives/edgar/data/315189/000155837024016169/de-20241027x10k.htm |title=Deere & Co. FY 2023 Annual Report (Form 10-K) |date=December 13, 2024 |publisher=[[U.S. Securities and Exchange Commission]]}}</ref>
}}

'''Deere & Company''', [[Trade name|doing business as]] '''John Deere'''<ref>{{Cite web |title=John Deere US {{!}} Products & Services Information |url=https://www.deere.com/en/ |access-date=2025-09-21 |website=www.deere.com}}</ref> ({{IPAc-en|ˈ|dʒ|ɒ|n|ˈ|d|ɪə}}), is an American [[corporation]] that manufactures [[agricultural machinery]], [[heavy equipment]], [[forestry]] [[machinery]], [[diesel engine]]s, [[drivetrain]]s (axles, [[Transmission (mechanical device)|transmissions]], [[gearboxes]]) used in [[heavy equipment]] and [[lawn]] care equipment. It also provides financial services and other related activities.

Deere & Company is listed on the [[New York Stock Exchange]] under the symbol DE.<ref>{{cite web |url=https://www.nyse.com/quote/XNYS:DE |title=Deere & Co (DE) |website=NYSE |access-date=2014-07-22}}</ref> The company's slogan is "Nothing Runs Like a Deere", and its logo is a leaping [[deer]] with the words "John Deere". It has used various logos incorporating a leaping deer for over 155 years. [[Deere & Company World Headquarters|It is headquartered]] in [[Moline, Illinois]].

During 2018 Deere and Company along with 90 additional [[Fortune 500|''Fortune'' 500]] companies "paid an effective federal tax rate of 0% or less" as a result of Donald Trump´s [[Tax Cuts and Jobs Act of 2017]].<ref name="cnbc">{{cite news |last=Pound |first=Jesse |date=December 16, 2019 |title=These 91 companies paid no federal taxes in 2018 |url=https://www.cnbc.com/2019/12/16/these-91-fortune-500-companies-didnt-pay-federal-taxes-in-2018.html |access-date=2020-02-11 |work=[[CNBC]]}}</ref>

It ranked {{Numero|84}} in the 2022 [[Fortune 500|''Fortune'' 500]] list of the largest [[United States]] corporations.<ref>{{Cite web|url=https://fortune.com/company/deere/fortune500/|title = Fortune 500 profile |access-date=December 16, 2022 |website=Fortune |archive-url=https://archive.today/20221217040604/https://fortune.com/company/deere/fortune500/ |archive-date=December 17, 2022 |url-status=live}}</ref> Its tractor series include D series, E series, Specialty Tractors, Super Heavy Duty Tractors, and JDLink.

== History ==
=== 19th century ===
Deere & Company began when [[John Deere (inventor)|John Deere]], born in [[Rutland (town), Vermont|Rutland, Vermont]], United States, on February 7, 1804, moved to [[Grand Detour, Illinois]], in 1836,<ref>{{Cite book |title=Men of Illinois |publisher=H. Witherspoon |year=1902 |pages=210 |language=en}}</ref> to escape [[Bankruptcy in the United States|bankruptcy]] in [[Vermont]]. Already an established [[blacksmith]], Deere opened a {{convert|1378|sqft|m2|0|adj=on}} shop in Grand Detour in 1837, which allowed him to serve as a general repairman in the village, as well as a manufacturer of tools such as pitchforks and shovels.
Tools were just a start; the item that set him apart was the self-scouring steel plow, which was pioneered in 1837 when John Deere fashioned a Scottish steel saw blade into a plow.<ref>{{Cite book |title=Ultimate John Deere |publisher=Voyageur Press |year=2001 |isbn=0-89658-406-2 |location=Stillwater, MN |pages=28 |language=en}}</ref> Prior to Deere's steel plow, most farmers used iron or wooden plows to which the rich Midwestern soil stuck, so they had to be cleaned frequently. Deere created a highly polished steel surface that allowed the soil to slide easily.<ref name=":1">{{Cite book |last1=Petterchak |first1=Janice A. |title=Historic Illinois: An Illustrated History |last2=Scheel |first2=Clarence Anthony |publisher=HPN Books |year=2005 |isbn=978-1-893619-49-4 |location=San Antonio, TX |pages=96 |language=en}}</ref> This tool addressed the difficulty of tilling the Prairie State's soil<ref>{{Cite book |last=Gianquitto |first=Tina |title=America's Darwin: Darwinian Theory and U.S. Literary Culture |publisher=University of Georgia Press |year=2014 |isbn=978-0-8203-4690-8 |location=Athens, GA |pages=65 |language=en}}</ref> and greatly aided migration into the American Great Plains in the 19th and early 20th centuries.

The traditional way of doing business was to make the product as, and when, it was ordered. This style was very slow. As Deere realized that this was not going to be a viable business model, he increased the rate of production by manufacturing plows before putting them up for sale; this allowed customers to not only see what they were buying beforehand but also allowed his customers to purchase his products straight away. Word of his products began to spread quickly.

[[File:Early John Deere plow.jpg|thumb|left|John Deere plow c. 1845]]
[[File:John Deere Horse Drawn Manure Spreader Canton Michigan.JPG|thumb|left|Horse-drawn [[manure spreader]]]]

In early 1843, Deere entered a business partnership with Leonard Andrus<ref>{{Cite book |last=Sanders |first=Ralph W. |year=2009 |title=The Farm Tractor: 100 Years of North American Tractors |url=https://archive.org/details/farmtractor100ye0000sand |url-access=registration |others=Foreword: Bob Feller |publisher=Voyageur Press |pages=120 |isbn=978-1-61060-521-2 |language=en}}</ref> and purchased land for the construction of a new, two-story factory along the [[Rock River (Mississippi River)|Rock River]] in Illinois. It used water power to operate machineries.<ref>{{Cite book |last=Peterson |first=Rod Beemer Chester |title=Inside John Deere : A Factory History |date=1999 |publisher=Voyageur Press |isbn=0-7603-0441-6 |location=Osceola, WI |pages=97 |language=en}}</ref> This factory, named the "L. Andrus Plough Manufacturer", produced about 100 plows in 1842, and around 400 plows during the next year. Deere's partnership with Andrus ended in 1848, and Deere relocated to [[Moline, Illinois]], to have access to the railroad and the [[Mississippi River]]. There, Deere formed a partnership with Robert Tate<ref name=":2">{{Cite book |last=Leffingwell |first=Randy |title=John Deere: A History of the Tractor |publisher=Voyageur Press |year=2004 |isbn=0-7603-1861-1 |location=St. Paul, MN |pages=10 |language=en}}</ref> and built a {{convert|1440|sqft|m2|adj=on}} factory the same year. John Gould was later brought in to manage the accounts.<ref name=":2" /> Production rose quickly, and by 1849, the Deere, Tate & Gould Company was producing over 200 plows a month. A two-story addition to the plant was built, allowing further production.

[[File:John Deere logo 1876-1912.jpg|thumb|Company logo used between 1876 and 1912]]

Deere bought out Tate and Gould's interests in the company in 1853, and was joined in the business by his son [[Charles Deere]].<ref name=":2" /> At that time, the company was manufacturing a variety of farm equipment products in addition to plows, including wagons, corn planters, and cultivators.<ref>{{Cite book |last1=Welch |first1=Rosanne |title=Technical Innovation in American History: An Encyclopedia of Science and Technology [3 volumes] |last2=Lamphier |first2=Peg A. |publisher=Bloomsbury Publishing USA |year=2019 |isbn=979-8-216-15361-0 |location=London |language=en}}</ref> In 1857, the company's production totals reached almost 1,120 implements per month. In 1858, a nationwide financial recession took a toll on the company. During this period, the company announced its work on a steam engine that will pull its plow but the product did not materialize.<ref>{{Cite book |last=Wert |first=Jeffry D. |url=https://books.google.com/books?id=0qlPDwAAQBAJ&dq=john+deere+1858+financial+recession&pg=PT130 |title=Civil War Barons: The Tycoons, Entrepreneurs, Inventors, and Visionaries Who Forged Victory and Shaped a Nation |date=2018-11-06 |publisher=Hachette Books |isbn=978-0-306-82513-2 |language=en}}</ref> To prevent bankruptcy, the company was reorganized and Deere turned over his interests in the business to his son-in-law, Christopher Webber, and his son, Charles Deere, who would take on most of his father's managerial roles.<ref>{{Cite book |last=Grammond |first=Jay |title=Fading Ads of the Twin Cities |date=2022-02-16 |publisher=Arcadia Publishing |isbn=978-1-4671-4874-0 |location=Charleston, SC |pages=123 |language=en}}</ref> John Deere served as president of the company until his retirement in April 1886, but died one month later in May 1886 in Moline, Illinois.<ref>{{Cite book |last=Switzer |first=Ronald R. |title=The Steamboat Bertrand and Missouri River Commerce |publisher=University of Oklahoma Press |year=2013 |isbn=978-0-8061-5130-4 |location=Norman, Oklahoma |language=en}}</ref> The company was reorganized again in 1868 when it was incorporated as Deere & Company.<ref name=":1" /> While the company's original stockholders were Charles Deere, Stephen Velie, George Vinton, and John Deere, Charles effectively ran the company. In 1869, Charles began to introduce marketing centers and independent retail dealers to advance the company's sales nationwide. This same year, Deere & Company won "Best and Greatest Display of Plows in Variety" at the 17th Annual [[Illinois State Fair]], for which it won $10 and a silver medal.<ref name=Reynolds>Reynolds, John P. "Transactions of the Illinois State Agricultural Society, with Reports from County and District Agricultural Societies", Illinois Journal Printing Office, 1871, pg. 43,</ref>

The core focus remained on the agricultural implements, but John Deere also made a few bicycles in the 1890s.<ref>{{Cite news|url=http://www.qconline.com/life/john-deere-collectors-center-tractor-and-memorabilia-auction-june/article_1229dbed-c052-5dbd-a59e-775215b895a6.html|title=John Deere Collectors Center Tractor and Memorabilia Auction June 29 – 30|work=Dispatch-Argus-QCOnline|access-date=2017-10-17|language=en|url-access=subscription}}</ref>

=== 20th century ===
[[File:NOLA1903JohnDeerePlowHouse.jpg|thumb|left|upright|John Deere Plow & Cultivators Co.'s [[New Orleans]] House, 1903]]
Increased competition during the early [[1900s (decade)|1900s]] from the new [[International Harvester Company]] led the company to expand its offerings in the implement business, but the production of gasoline tractors came to define Deere & Company's operations during the 20th century.
[[File:John Deere logo 1912-1936.jpg|thumb|Company logo used between 1912 and 1936]] 
In 1912, Deere & Company president [[William Butterworth (businessman)|William Butterworth]] (Charles' son-in-law), who had replaced Charles Deere after his death in 1907, began the company's expansion into the tractor business.<ref>{{Cite book |last=Webb |first=Scott |title=John Deere Tractors |publisher=Crestline Books |year=2015 |isbn=978-0-7858-3246-1 |location=New York |pages=10 |language=en}}</ref> Deere & Company briefly experimented with its own tractor models, the most successful of which was the Dain All-Wheel-Drive, but in the end decided to continue its foray into the tractor business by purchasing the [[Waterloo Gasoline Engine Company]] in 1918, which manufactured the popular [[Waterloo Boy]] tractor at its facilities in [[Waterloo, Iowa]]. Deere & Company continued to sell tractors under the Waterloo Boy name until 1923, when the John Deere Model D was introduced.<ref>{{Cite web|title=Tractor-Info.com John Deere Unstyled D tractor information|url=https://tractor-info.com/tractors/john-deere/d|access-date=2021-03-31|website=www.tractor-info.com}}</ref> The company continues to manufacture a large percentage of its tractors in Waterloo, Iowa, namely the 7R, 8R, and 9R series.

The company produced its first combine harvester, the John Deere No. 2, in 1927. This featured improvements and modifications to Model D such as higher power level due to increased cylinder bore.<ref>{{Cite book |last=Wendel |first=C. H. |title=Standard Catalog of Farm Tractors 1890-1980 |publisher=Penguin |year=2005 |isbn=978-1-4402-2568-0 |language=en}}</ref> A year later, this innovation was followed up by the introduction of John Deere No. 1, a smaller machine that was more popular with customers. By 1929, the No. 1 and No. 2 were replaced by newer, lighter-weight harvesters. In the 1930s, John Deere and other farm equipment manufacturers began developing hillside harvesting technology. Harvesters now had the ability to effectively use their combines to harvest grain on hillsides with up to a 50% slope gradient.<ref name="blog.machinefinder.com">{{cite web|url=http://blog.machinefinder.com/16329/john-deere-combine-history|title=A Brief Look at John Deere Combine History: 86 Years of Evolution|date=2 October 2013 |publisher=blog.machinefinder.com|access-date=2016-02-07}}</ref>

On an episode of the [[Travel Channel]] series ''Made in America'' that profiled Deere & Company, host [[John Ratzenberger]] stated that the company never [[Repossession|repossessed]] any equipment from American farmers during the [[Great Depression]].<ref>[https://www.independent.co.uk/news/science/pure-genius-the-inventors-hall-of-fame-785519.html Pure genius: the inventor's hall of fame]. Independent.co.uk (2008-02-22). Retrieved on 2011-01-03.</ref>

During [[World War II]], the great-grandson of John Deere, Charles Deere Wiman, was president of the company, but he accepted a commission as a [[colonel]] in the U.S. Army. [[Burton F. Peek]] was hired as president during this period. Before Wiman returned to work at the company in late 1944, he directed the farm machinery and equipment division of the [[War Production Board]].<ref name="machinefinder">{{cite web|url=http://blog.machinefinder.com/8629/john-deere-tractors-featured-in-memorial-day-parades-across-america|title=John Deere War Hero's Recognized for Patriotism|date=21 June 2012|publisher=blog.machinefinder.com|access-date=2016-02-07}}</ref> In addition to farm machinery, John Deere manufactured military tractors, and transmissions for the [[M3 Grant|M3 tank]]. They also made aircraft parts, ammunition, and mobile laundry units to support the war effort.<ref name="livinghistoryfarm">{{cite web|url=http://www.livinghistoryfarm.org/farminginthe40s/machines_01.html|title=Agricultural Machinery during the 1940s|publisher=livinghistoryfarm.org|access-date=2016-02-07|archive-date=2021-01-28|archive-url=https://web.archive.org/web/20210128210210/https://livinghistoryfarm.org/farminginthe40s/machines_01.html|url-status=dead}}</ref>

In 1947, John Deere introduced its first self-propelled combine, model 55. It was soon followed by the smaller models 40 and 45, the larger model 95, and an even larger model 105 was introduced in the 1960s. In the mid-1950s, Deere introduced an attachable corn head, allowing corn producers to use their combine to pick, shell, and clean corn in one smooth operation.<ref name="blog.machinefinder.com"/>

In 1956, Deere & Company bought-out the German tractor manufacturer, [[Heinrich Lanz AG]] (see [[Lanz Bulldog]]).
[[File:John Deere-Lanz 700.jpg|thumb|A John Deere-Lanz ''700'' tractor]]
[[File:John Deere 7920 mit gleisbauspezifischen Anbaugeräten.jpg|thumb|John Deere 7920 used by a track construction company]]
[[File:John Deere 8530 20080727.jpg|thumb|The [[John Deere 8530]]]]
In the last months of 1958, John Deere constructed a factory in northern Rosario, Argentina.<ref>{{cite web|url=http://pesadosargentinos.blogspot.com.ar/2016/03/no-pudieron-ser-john-deere-720.html|title=Pesados Argentinos: Anexo: Documento radicación industria de John Deere / No pudieron ser: John Deere 720|first=Esteban|last=Dl|date=8 December 2017|access-date=31 March 2018|language=es}}</ref> In Argentina, the make was managed by Agar Cross & Co.<ref>{{cite web|url=http://pesadosargentinos.blogspot.com.ar/2012/11/john-deere.html|title=Pesados Argentinos: John Deere|first=Esteban|last=Dl|date=13 January 2014|access-date=31 March 2018|language=es}}</ref>
John Deere made the following models of tractors in Argentina: 445,<ref>{{cite web|url=http://pesadosargentinos.blogspot.com.ar/2013/09/john-deere-445.html|title=Pesados Argentinos: John Deere 445|first=Esteban|last=Dl|date=25 April 2016|access-date=31 March 2018|language=es}}</ref> 730;<ref>{{cite web|url=http://pesadosargentinos.blogspot.com.ar/2013/06/john-deere-730.html|title=Pesados Argentinos: John Deere 730|first=Esteban|last=Dl|date=9 August 2015|access-date=31 March 2018|language=es}}</ref> the models of the series 20 like 1420,<ref>{{cite web|url=http://pesadosargentinos.blogspot.com.ar/2013/05/john-deere-1420.html|title=Pesados Argentinos: John Deere 1420|first=Esteban|last=Dl|date=15 June 2015|access-date=31 March 2018|language=es}}</ref> 2420,<ref>{{cite web|url=http://pesadosargentinos.blogspot.com.ar/2013/05/john-deere-2420.html|title=Pesados Argentinos: John Deere 2420|first=Esteban|last=Dl|date=15 June 2015|access-date=31 March 2018|language=es}}</ref> 3420, 4420;<ref>{{cite web|url=http://pesadosargentinos.blogspot.com.ar/2013/05/john-deere-4420.html|title=Pesados Argentinos: John Deere 4420|first=Esteban|last=Dl|date=15 June 2015|access-date=31 March 2018|language=es}}</ref> the models of the serie 30 like 2330,<ref>{{cite web|url=http://pesadosargentinos.blogspot.com.ar/2014/01/john-deere-2330.html|title=Pesados Argentinos: John Deere 2330|first=Esteban|last=Dl|date=30 January 2015|access-date=31 March 2018|language=es}}</ref> 2530, 2730,<ref>{{cite web|url=http://pesadosargentinos.blogspot.com.ar/2014/08/john-deere-2730.html|title=Pesados Argentinos: John Deere 2730|first=Esteban|last=Dl|date=30 January 2015|access-date=31 March 2018|language=es}}</ref> 3330,<ref>{{cite web|url=http://pesadosargentinos.blogspot.com.ar/2014/10/john-deere-3330.html|title=Pesados Argentinos: John Deere 3330|first=Esteban|last=Dl|date=30 January 2015|access-date=31 March 2018|language=es}}</ref> 3530,<ref>{{cite web|url=http://pesadosargentinos.blogspot.com.ar/2014/08/john-deere-3530.html|title=Pesados Argentinos: John Deere 3530|first=Esteban|last=Dl|date=29 January 2015|access-date=31 March 2018|language=es}}</ref> 4530;<ref>{{cite web|url=http://pesadosargentinos.blogspot.com.ar/2014/08/john-deere-4530.html|title=Pesados Argentinos: John Deere 4530|first=Esteban|last=Dl|date=29 January 2015|access-date=31 March 2018|language=es}}</ref> the models of the serie 40 like 2140,<ref>{{cite web|url=http://pesadosargentinos.blogspot.com.ar/2013/12/john-deere-2140.html|title=Pesados Argentinos: John Deere 2140|first=Esteban|last=Dl|date=31 December 2014|access-date=31 March 2018|language=es}}</ref> 3140 / 3140 DT, 3440,<ref>{{cite web|url=http://pesadosargentinos.blogspot.com.ar/2013/12/john-deere-3440.html|title=Pesados Argentinos: John Deere 3440|first=Esteban|last=Dl|date=31 December 2014|access-date=31 March 2018}}</ref> 3540<ref>{{cite web|url=http://pesadosargentinos.blogspot.com.ar/2013/12/john-deere-3540.html|title=Pesados Argentinos: John Deere 3540|first=Esteban|last=Dl|date=31 December 2014|access-date=31 March 2018|language=es}}</ref> and the last made in Baigorria of the serie 50 like 2850, 3350, 3550<ref>{{cite web|url=http://pesadosargentinos.blogspot.com.ar/2013/07/john-deere-3550.html|title=Pesados Argentinos: John Deere 3550|first=Esteban|last=Dl|date=13 March 2016|access-date=31 March 2018|language=es}}</ref> until 1994.
Seventeen years later, (in 2011) the Argentinian plant returns the assembly of tractors with the following models: 5036C, 5045D (45 HP) Serie 5D, 5045E (45 HP) Serie 5E, 5065E (65 HP) Serie 5E, 5075E (75 HP) Serie 5E, 5425N (77 HP) Serie 5000, 5725 (92 HP) Serie 5025, 5725HC (92 HP) Serie 5025, 5090E, 5090EH, 5076EF, 6110J, 6130J, 6145J and 6165J.

Plus, in 2012, added in SKD/CKD format, the assembly of combine harvesters 9570 STS Serie 70, 9470 STS, 9670 STS and 9770 STS.<ref>{{cite web|url=http://pesadosargentinos.blogspot.com.ar/2013/12/john-deere-fabricados-en-el-pais.html|title=Pesados Argentinos: John Deere fabricados en el país|first=Esteban|last=Dl|date=13 January 2014|access-date=31 March 2018|language=es}}</ref>

Also, with the green line, the Argentinian facility made some backhoe loaders and motor graders like 570 A/B,<ref>{{cite web|url=http://pesadosargentinos.blogspot.com.ar/2014/03/john-deere-570-b.html|title=Pesados Argentinos: John Deere 570 A / B|first=Esteban|last=Dl|date=23 April 2017|access-date=31 March 2018}}</ref> 544 A/B,<ref>{{cite web|url=http://pesadosargentinos.blogspot.com.ar/2013/12/john-deere-544-b.html|title=Pesados Argentinos: John Deere 544 A / B|first=Esteban|last=Dl|date=11 December 2014|access-date=31 March 2018|language=es}}</ref> 507, 308, 200<ref>{{cite web|url=http://pesadosargentinos.blogspot.com.ar/2014/04/john-deere-200.html|title=Pesados Argentinos: John Deere 200|first=Esteban|last=Dl|date=1 April 2015|access-date=31 March 2018|language=es}}</ref> and the 627, 727 model tractors.

On August 30, 1960, John Deere dealers from around the world converged on Dallas, Texas, for an unprecedented product showcase. Deere Day in Dallas, as the event was called, introduced the world to the "New Generation of Power", the company's first modern four-cylinder and six-cylinder tractors, during a day packed with high-tech presentations, live demonstrations, and a parking lot full of brand-new green and yellow machines. The line of tractors introduced that day was five years in the making, and the event itself took months to plan. Deere chose Dallas to host the event partly because it was home to facilities large enough to accommodate the 6,000 guests and the equipment they were all there to see. The [[Dallas Memorial Auditorium]], the [[Texas State Fairgrounds]] Coliseum, the [[Cotton Bowl (stadium)|Cotton Bowl]], and the Cotton Bowl parking lot were each the site of part of the event. During the event, a new John Deere tractor with a diamond-covered nameplate was displayed for all to see inside [[Neiman-Marcus]], a popular Dallas-based department store.

According to information released by the company at the time of the event, John Deere dealers and key employees came to Dallas via the "largest commercial airlift of its type ever attempted". During the 24 hours leading up to the event, 16 airlines brought Deere employees and salespeople from all over the United States and Canada to [[Dallas Love Field|Love Field]] in Dallas. Bill Hewitt, then chairman and CEO of Deere & Company, welcomed the dealers and introduced the new tractors. Hewitt told the guests they were about to see "a line of entirely new tractors – completely modern in every respect – with outstanding features not duplicated in any other make of tractor".

Since entering the tractor business in 1918, John Deere had focused on two-cylinder machines. The New Generation of Power introduced at Deere Day in Dallas was very different from anything Deere had built before. The new line of four- and six-cylinder tractors, the models 1010, 2010, 3010, and 4010, were far more powerful than Deere's two-cylinder models, and also easier and more comfortable to operate, with conveniently located controls, better visibility, and improved seat suspension. These new tractors were also easier to service.<ref name="deere">{{cite journal|url=https://www.deere.com/en_US/docs/Corporate/fans_visitors/publications/plowshare_issue14.pdf|date=27 March 2009|journal=The Plowshare|title=A Big Day for Deere|volume=14|pages=1–6|access-date=2016-02-07}}</ref>

The [[John Deere 4010|4010]] was rated at 80 horsepower in 1960, but tested at 84 horsepower during testing trials, making it one of the most powerful two-wheel-drive farm tractors at that time. The 4010 was the predecessor to the [[John Deere 4020|4020]], which is widely regarded as the most popular tractor ever produced by John Deere, and perhaps any tractor manufacturer in the United States. Although the 4020, which was available with Deere's optional [[John Deere Powershift transmission|Power Shift]], enjoyed greater popularity, the 4010 moved John Deere into the modern era of farm tractor technology and design following its successful history as a tractor manufacturer that was by the late 1950s experiencing waning market share due to its outdated technology.

In addition to the advanced engine technology, the "10" series tractors offered many other upgrades from the older two-cylinder models they replaced, including significantly higher horsepower-to-weight ratio, advanced hydraulics, more convenient and comfortable operator stations, and many other improvements. Of the "10" series John Deere tractors introduced in 1960, the 4010 was by far the most popular, with more than 58,000 units sold from 1960 to 1963. The success of the "10" series John Deere tractors, led by the 4010, helped propel John Deere from a 23% market share in 1959 to 34% by 1964 when the 4020 was introduced, making it the top manufacturer of farm equipment in the United States.<ref>{{cite web|author=Peter Easterlund |url=https://tractor-info.com/tractors/john-deere/4010|title=John Deere 4010 tractor information|work=Tractor-Info.com}}</ref><ref>{{cite web |title=John Deere "10 Series" Tractors |url=http://www.tractorfriends.org/history/jd10series/jd1010series.html |access-date=2016-01-11 |url-status=dead |archive-date=2015-06-22 |archive-url=https://web.archive.org/web/20150622025720/http://www.tractorfriends.org/history/jd10series/jd1010series.html}}</ref><ref>{{cite web|title=John Deere 4010 |work=agriculture.com |date=28 March 2011 |url=http://www.agriculture.com/machinery/tractors/antique-tractor/john-deere-4010_201-ar15646}}</ref>

In 1972, Deere introduced its new Generation II 'Sound Idea Tractors', the 4030, 4230, 4430, and 4630. While these tractors were mechanically similar to the New Generation tractors they replaced, and the 4230, 4430, and 4630 used a 404-cubic-inch displacement engine like the 4020, they featured redesigned sheet metal and most importantly they were available with an optional completely integrated operator's cab that John Deere called the Sound Gard body. This insulated cab that included a roll-over protective structure had a distinctive rounded windshield and came equipped with heat and air conditioning, as well as speakers for an optional radio. An [[8-track tape]] player was also available as an option. The 5020 was replaced by the very similar 6030 and continued in production with New Generation styling until 1977 when the 30 Series tractors were replaced by Deere's 'Iron Horses' series that included the 90-hp 4040, 110-hp 4240, 130-hp 4440, 150-HP 4640, and 180-hp 4840. The 4240, 4440, 4640, and 4840 featured a new 466-cubic-inch displacement engine, and improvements to the cab including an optional hydraulic seat for a smoother ride. The Sound Gard body and 8-speed Power Shift transmission were standard equipment on the 4840.

In 1983, Deere introduced the 4050, 4250, 4450, 4650, and 4850. These tractors were essentially the same machines as the Iron Horses they replaced, but with significant upgrades. They offered a new 15-speed PowerShift transmission and were available with an optional mechanical front-wheel drive featuring caster action for better traction and a tighter turning radius. They also featured cosmetic upgrades, including a new light brown cab interior, instead of the black interior on previous models. These tractors were followed in the late 80s by the mechanically similar 55 and 60 series tractors before they were replaced by Deere's completely redesigned 7000 and 8000 series tractors in the early 1990s.

In the 1962 Illinois Manufacturers Directory (50th-anniversary edition), John Deere, listed as Deere and Company, claimed a total workforce of 35,000, of which 9,000 were in Illinois. The corporate headquarters were located at 1325 Third Ave. in Moline, Illinois, with six manufacturing plants located around that city and a seventh plant in Hoopeston, Illinois. The six plants in Moline were listed as:

* John Deere Harvester Works at 1100 13th Ave., East Moline, where 3,000 employees made agricultural implements 
* John Deere Industrial Equipment Works at 301 Third Ave., Moline, where 500 employees made earth-moving equipment 
* John Deere Malleable Works at 1335-13th Street, East Moline, where 600 employees made malleable and nodular iron castings
* John Deere Planter Works at 501 Third Ave., Moline, where 1,000 employees made agricultural implements 
* John Deere Plow Works at 1225 Third Ave., Moline, where 1,100 employees made agricultural implements
* John Deere Spreader Works at 1209-13th Ave., Moline where 800 employees made agricultural implements

The John Deere Vermilion Works was located at North Sixth Ave., Hoopeston, Illinois, where 140 employees were listed as making iron work and implement parts. Moline, with 42,705 residents in 1962, had the local 7,000 employees of John Deere represent 16% of the city's entire population.<ref>Illinois Manufacturers Directory, Manufacturers' News, Inc. Chicago, IL, copyright 1962, p. 1503, 1594–1595</ref>

In 1969, John Deere followed its New Generation tractors of the 1960s with a New Generation of combines. These included the 3300, 4400, 6600, and 7700. These models were also the first to come with Quik-Tatch header mounting capabilities as standard equipment. In the 1980s, these combines were followed by the 4420, 6620, 7720, and 8820 that were essentially updated and improved versions of the previous models with larger capacity, a better cab, and easier maintenance and service. The 4420 was discontinued in 1984 and replaced by the 4425 combines imported from Germany, and the 6620, 7720, and 8820 received the Titan II updates.

In 1989, Deere replaced the 6620, 7720, and 8820 with a new line of completely redesigned 'Maximizer' combines that included the 9400, 9500, and 9600 walker combines. These combines featured a center-mounted cab, rear-mounted engine, and more comforts in the cab. Also in 1989, Deere was inducted into the [[National Inventors Hall of Fame]]. In 1997, Deere celebrated 50 years of self-propelled combine production, and the 1997 models featured a 50th-anniversary decal. In 1998, the 9410, 9510, and 9610 were introduced. These were essentially the same machines, but with minor upgrades. Deere dealers offered '10 series' upgrades to owners of older 9000 series Maximizer combines. In 1999, Deere introduced the 50 series Maximizer combines. These machines featured significant cosmetic upgrades including a more streamlined appearance, improved ergonomics in the cab, [[Power take-off|PTO]] shaft-style header hook-up, and the larger models were available as rotary machines which were a complete departure from the combines that Deere had built in the past.<ref>{{Cite news|url=http://farmindustrynews.com/show-me-rotaries|title=Show me the rotaries|date=1999-07-01|work=Farm Industry News|access-date=2017-10-17}}</ref>

In the late 1970s, [[International Harvester]] had pioneered rotary combines with their [[Axial flow]] machines and were soon followed by other manufacturers, but Deere continued to build only conventional walker combines through the 1980s and 1990s. In 1999, John Deere introduced the Single-Tine Separation (STS) system on its 9550, 9650, and 9750 combines, representing a step forward in rotary combine technology. The STS system uses less horsepower and improves material handling.<ref name="blog.machinefinder.com"/>

=== 21st century ===
In 2014, the [[Smithsonian Museum]] named John Deere's original plough design as one of the objects that changed American history.<ref>{{Cite web |title=Emmark UK's guide to John Deere tractors |url=https://www.emmarkuk.com/john-deere-tractor-histroy |access-date=2025-01-16 |website=www.emmarkuk.com |language=en}}</ref>

{{As of|2018}}, Deere & Company employed about 67,000 people worldwide, of which half are in the United States and Canada, and is the largest agriculture machinery company in the world. In August 2014, the company announced it was indefinitely laying off 600 of its workers at plants in Illinois, Iowa, and Kansas due to less demand for its products.<ref name="DeereJobs">{{cite news|title=Hit by weak crop prices Deere to lay off 600 manufacturing staff|url= http://www.chicagochronicle.com/index.php/sid/224785739 |date=15 August 2014|access-date=2014-08-15 |publisher=Chicago Chronicle}}</ref> Inside the United States, the company's primary locations are its [[John Deere World Headquarters|World Headquarters]] in [[Moline, Illinois]], and manufacturing factories in central and southeastern United States.<ref>{{cite web|url=http://www.deere.com/en_US/docs/Corporate/about_us/worldwide_locations/worldwidelocations.pdf|title=John Deere worldwide|access-date=31 March 2018}}</ref> {{as of|2016}}, the company experiments with [[Electric vehicle#On- and off-road EVs|an electric farm tractor]].<ref>{{cite web|url= https://electrek.co/2016/12/05/john-deere-electric-tractor-prototype/ |title=John Deere unveils latest all-electric tractor prototype for zero-emission agriculture|date=5 December 2016|work=Electrek |access-date=5 December 2016 |last1=Lambert |first1=Fred }}</ref>

The logo of the leaping deer has been used by this company for over 155 years. Over the years, the logo has had minor changes and pieces removed. Some of the older style logos have the deer leaping over a log.<ref>{{Cite web|title = John Deere History|url = http://www.deere.com/en_US/corporate/our_company/about_us/history/history.page?|website = www.deere.com|access-date = 2015-04-06}}</ref><ref>[http://www.deere.com/wps/dcom/en_US/corporate/our_company/about_us/history/trademarks/trademarks.page? History of the John Deere Trademark] Trademarks</ref> The company uses different logo colors for agricultural vs. construction products. The company's agricultural products are identifiable by a distinctive shade of green paint, with the inside border being yellow. By contrast, the construction products are identifiable by a shade of black with the deer being yellow, and the inside border also being yellow.

In September 2017, Deere & Company signed a definitive agreement to acquire Blue River Technology, which is based in Sunnyvale, California, and is applying [[machine learning]] to agriculture. Blue River has designed and integrated computer vision and machine learning technology that will enable growers to reduce the use of herbicides by spraying only where weeds are present.<ref>{{cite press release|title=Deere to advance machine learning capabilities in acquisition of Blue River Technology|url=http://www.prnewswire.com/news-releases/deere-to-advance-machine-learning-capabilities-in-acquisition-of-blue-river-technology-300514879.html|website=PR Newswire|publisher=Deere & Company|access-date=11 October 2017}}</ref>

During 2018 Deere along with 90 additional [[Fortune 500|''Fortune'' 500]] companies "paid an effective federal tax rate of 0% or less" as a result of Donald Trump´s [[Tax Cuts and Jobs Act of 2017]].<ref name="cnbc"/>

On August 29, 2019,<ref>{{Cite web|url=https://www.deere.com/en/our-company/news-and-announcements/news-releases/2019/corporate/2019-aug29-leadership-announcement/|title=Deere & Company Board Elects John May as CEO|access-date=2019-08-30|archive-date=2020-08-02|archive-url=https://web.archive.org/web/20200802154624/https://www.deere.com/en/our-company/news-and-announcements/news-releases/2019/corporate/2019-aug29-leadership-announcement/|url-status=dead}}</ref> it was announced that [[Samuel R. Allen]] would step down as CEO and president of John Deere. John May, president of the Worldwide Agriculture and Turf and Integrated Solutions divisions replaced him in November 2019.

In October 2021, about 10,000 employees, unionized with the [[United Auto Workers]], [[2021 John Deere strike|went on strike]] following an impasse in contract negotiations.<ref>{{cite news |date=2021-10-15 |title=Deere & Co. workers go on strike after rejecting contract |url=https://www.cnbc.com/2021/10/15/deere-co-workers-go-on-strike-after-rejecting-contract.html |url-status=live |archive-url=https://web.archive.org/web/20211015122614/https://www.cnbc.com/2021/10/15/deere-co-workers-go-on-strike-after-rejecting-contract.html |archive-date=2021-10-15 |access-date=2024-05-24 |work=[[CNBC]] }}</ref>

In January 2022, the company introduced a self-driving tractor at the annual [[Consumer Electronics Show]], designed for large-scale farming as opposed to existing comparable tractors designed for small-scale agriculture. It was part of a larger effort to develop so-called smart machines to make farming faster and more efficient than it would be relying on human labor, including through software, which would mean higher margins. The company said it wanted to "connect 1.5 million machines in service and a half billion acres in use to its cloud-based John Deere Operations Center."<ref>{{Cite news |last=McCormick |first=John |date=2022-01-05 |title=Deere Rolls Out Fully Autonomous Tractor at CES |language=en-US |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/deere-rolls-out-fully-autonomous-tractor-at-ces-11641346963 |access-date=2022-09-11 |issn=0099-9660}}</ref><ref>{{Cite news |last=Journal |first=Bob Tita and Jacob Bunge {{!}} Photography by Brad Vest for The Wall Street |date=2022-09-11 |title=Deere Invests Billions in Self-Driving Tractors, Smart Crop Sprayers |language=en-US |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/deere-invests-billions-in-self-driving-tractors-smart-crop-sprayers-11662904802 |access-date=2022-09-11 |issn=0099-9660}}</ref>

In June 2022, Deere announced it would cease production of its model 3710 moldboard plow but would continue to offer its model 995 reversible plow.

In July 2024, Deere announced it would lay off 600 employees in its Midwest facilities and is considering moving the production of some components to Mexico.<ref>{{Cite web |last=Rella |first=Emily |date=2024-07-01 |title=John Deere Laying Off 600 Workers, Eyes Mexico Production |url=https://www.entrepreneur.com/business-news/john-deere-laying-off-600-workers-eyes-mexico-production/476433 |access-date=2024-07-06 |website=Entrepreneur |language=en}}</ref><ref>{{Cite web |last=Dorgan |first=Michael |date=2024-06-29 |title=John Deere announces mass layoffs in Midwest amid production shift to Mexico |url=https://www.foxbusiness.com/economy/john-deere-announces-mass-layoffs-midwest-amid-production-shift-mexico |access-date=2024-07-06 |website=FOXBusiness |language=en-US}}</ref> [[Donald Trump]] said he would impose 200% tariffs on Mexican-made equipment.<ref>{{cite web | url=https://www.cnn.com/2024/09/29/business/trump-tariffs-deere-attack-companies/index.html | title=Trump threatened John Deere. It's just his latest attempt to bully a legendary American company &#124; CNN Business | website=[[CNN]] | date=29 September 2024 }}</ref> The company announced more layoffs in August 2025, citing economic factors and decreased demand.<ref>{{cite web |last1=Baskins |first1=Kevin |title=John Deere announces layoffs in Waterloo, Quad Cities in the wake of slow farm orders |url=https://www.desmoinesregister.com/story/money/business/2025/08/18/john-deere-layoffs-announced-in-waterloo-and-quad-cities-east-moline/85707870007/?sltsgmt=0154_A |publisher=Des Moines Register |access-date=2025-08-02}}</ref>

==Non-serviceability by owners or third parties==

Late model John Deere farm equipment has been criticized for being impossible to be serviced or repaired by owners or third parties; only John Deere has access to computer code required for this and to accept non-John-Deere replacement parts. Remote locking by the manufacturer may also be possible. This effectively makes the equipment unusable without the continued involvement of John Deere.<ref>{{Cite news |title=Why your ability to repair a tractor could also be a matter of life and death |last=Naughton |first=John |newspaper=The Guardian |date=4 June 2022 |url= https://www.theguardian.com/commentisfree/2022/jun/04/why-your-ability-to-repair-a-tractor-could-also-be-a-matter-of-life-and-death}}</ref> It was reported that during the [[2022 Russian invasion of Ukraine]] Russian troops stole Ukrainian farm equipment and took it back to Russia, but that the dealers who owned the equipment locked it remotely.<ref>{{Cite news |title=Russians plunder $5M farm vehicles from Ukraine -- to find they've been remotely disabled |last1=Fylyppov |first1=Olexsandr |last2=Lister |first2=Tim |website=CNN |date=2 May 2022 |url= https://edition.cnn.com/2022/05/01/europe/russia-farm-vehicles-ukraine-disabled-melitopol-intl/index.html}}</ref>

John Deere's license covering the internal software on tractor control computers does not allow users or independent mechanics to modify the software.<ref>{{Cite news|title=Standoff Between Farmers And Tractor Makers Intensifies Over Repair Issues|url=https://www.npr.org/2021/05/26/1000400896/standoff-between-farmers-and-tractor-makers-intensifies-over-repair-issues|access-date=2021-07-07|website=NPR|language=en}}</ref><ref name=":0">{{Cite web |date=2020|title=Farmers Fight John Deere Over Who Gets to Fix an $800,000 Tractor|url=https://www.bloomberg.com/news/features/2020-03-05/farmers-fight-john-deere-over-who-gets-to-fix-an-800-000-tractor|access-date=2021-07-07 |website=Bloomberg}}</ref> This prevents [[repairs]] by farmers and creates a monopoly for John Deere dealerships.<ref>{{cite news |last=Sydell |first=Laura |date=2015-08-17 |title=DIY Tractor Repair Runs Afoul Of Copyright Law |publisher=NPR |website=npr.com |url=https://www.npr.org/sections/alltechconsidered/2015/08/17/432601480/diy-tractor-repair-runs-afoul-of-copyright-law |access-date=2015-08-31 |quote=''And the little computer screen lets him know when something is wrong. Unfortunately, Alford isn't allowed to fix it. John Deere has a digital lock on the software that runs his tractor. And it won't give him the key. [...] The company went on to say that unqualified individuals could endanger customer safety.''}}</ref> John Deere claims user repair is forbidden by the [[Digital Millennium Copyright Act]], through bypassing of [[digital rights management]].<ref name="Wired_2015-04-21">{{Cite magazine|url=https://www.wired.com/2015/04/dmca-ownership-john-deere/ |title=We Can't Let John Deere Destroy the Very Idea of Ownership|last=Wiens|first=Kyle|date=21 April 2015 |magazine=[[Wired (magazine)|Wired]]|access-date=2015-04-27}}</ref> Groups including the [[Electronic Frontier Foundation]] have criticised this activity, being contrary to the [[Motor Vehicle Owners' Right to Repair Act|right to repair]].<ref>[https://www.eff.org/de/deeplinks/2015/04/automakers-say-you-dont-really-own-your-car Automakers Say You Don’t Really Own Your Car] {{Webarchive|url=https://web.archive.org/web/20201129215354/https://www.eff.org/de/deeplinks/2015/04/automakers-say-you-dont-really-own-your-car |date=2020-11-29 }} on eff.org (April 2015)</ref><ref>[https://www.eff.org/deeplinks/2016/12/john-deere-really-doesnt-want-you-own-tractor John Deere Really Doesn’t Want You to Own That Tractor] on eff.org by Kit Walsh (December 20, 2016)</ref> Some farmers use Ukrainian versions of John Deere software to circumvent restrictions on repair.<ref>{{Citation|last=Motherboard|title=Tractor Hacking: The Farmers Breaking Big Tech's Repair Monopoly |date=2018-02-01|url=https://www.youtube.com/watch?v=F8JCh0owT4w|access-date=July 30, 2018| archive-date=2021-10-30| archive-url=https://ghostarchive.org/varchive/youtube/20211030/F8JCh0owT4w}}{{cbignore}}</ref><ref>{{Cite journal|last1=Rudolphi|first1=Josie M.|last2=Campo|first2=Shelly|last3=Gerr|first3=Fred |last4=Rohlman|first4=Diane S.|date=May 2018 |title=Social and Individual Influences on Tractor Operating Practices of Young Adult Agricultural Workers|journal=Journal of Adolescent Health|volume=62|issue=5 |pages=605–611|doi=10.1016/j.jadohealth.2017.11.300|pmid=29478719 |issn=1054-139X|pmc=8189182}}</ref>{{Failed verification|date=June 2025}} In February 2022, the US Senate introduced a bill to allow farmers to perform their own repairs.<ref>{{cite web |url=https://www.nbcnews.com/tech/new-senate-bill-farm-equipment-right-to-repair-rcna13961 |title=Senate introduces bill to allow farmers to fix their own equipment |website=nbcnews.com |first1=Louise |last1=Matsakis |first2=Olivia |last2=Solon|date=February 2022 |accessdate=2022-04-25}}</ref><ref>{{cite web |title='Right to repair' farm equipment and empowering family farmers is aim of Tester's new, groundbreaking legislation |url=https://www.tester.senate.gov/?p=press_release&id=8866 |website=Jon Tester {{!}} U.S. Senator for Montana |access-date=13 May 2022 |date=1 February 2022}}</ref> {{As of|2022|April}}, right-to-repair bills had been introduced in 26 states.<ref>{{Cite web |url=https://www.farm-equipment.com/articles/20002-deere-hit-with-class-action-lawsuit-over-right-to-repair |date=2022-04-12 |website=farm-equipment.com |title=Dealer Right-to-Repair Wins Continue in 2022}}</ref>

On January 9, 2023, John Deere signed a [[memorandum of understanding]] (MOU) with the [[American Farm Bureau Federation]] (AFBF) in which the company agreed to allow farmers and independent repair shops to purchase access to John Deere software, manuals, and other information needed to fix John Deere equipment.<ref>{{cite web |last=Miller |first=Monica |date=2023-01-09 |title=US Farmers win right to repair John Deere equipment |url=https://www.bbc.com/news/business-64206913 |url-status=live |archive-url=https://web.archive.org/web/20240109071256/https://www.bbc.com/news/business-64206913 |archive-date=2024-01-09 |access-date=2024-05-24 |website=[[BBC News]] |publisher=[[BBC]] }}</ref> Walter Schweitzer, President of the Montana Farmers Union, however, expressed skepticism about the agreement, pointing out that the private-sector MOU lacks a legal enforcement mechanism and allows the company to pull out of the MOU if any right-to-repair legislation is enacted.<ref name=":4">{{Cite news |last=Hernandez |first=Joe |date=2023-01-10 |title='Right-to-repair' advocates skeptical of John Deere agreement |url=https://www.npr.org/2023/01/10/1147934682/john-deere-right-to-repair-farmers-tractors |url-status=live |archive-url=https://web.archive.org/web/20230110100622/https://www.npr.org/2023/01/10/1147934682/john-deere-right-to-repair-farmers-tractors |archive-date=2023-01-10 |access-date=2024-05-24 |work=[[NPR]] }}</ref> Moreover, as part of the MOU, the AFBF agreed to encourage state farm bureaus to "refrain from introducing, promoting, or supporting federal or state '[[Right to Repair]]' legislation that imposes obligations beyond the commitments in this MOU."<ref name=":4" />

The issue addressed by the MOU is still a problem for users of John Deere farm equipment in other countries such as Australia, where agricultural machinery is not covered by the country's first right to repair law, a federal statute providing for mandatory data sharing in the automotive sector. In Australia, agricultural industry bodies have been and are lobbying for right to repair laws covering agricultural machinery. Additionally, in November 2024 that country's federal and state treasurers entered into a 10-year intergovernmental agreement on national competition policy that the federal treasurer, [[Jim Chalmers]], has said was "an important first step towards delivering broader 'right to repair' reforms ... especially in agriculture and farming".<ref name="tg 2025-01-26">{{cite news |last1=McKeesick |first1=Mandy |title='We've been dumbed-down': Australian farmers want the right to repair their own tractors again |url=https://www.theguardian.com/australia-news/2025/jan/26/australia-farmers-right-to-repair-laws-equipment |access-date=26 January 2025 |work=[[The Guardian]] |date=25 January 2025}}</ref>

=== Legal issues concerning repair policies ===
In June 2022, 13 lawsuits from farms and farmers, alleging that John Deere and its affiliated dealerships had unlawfully conspired to monopolize and restrain the market for repair and maintenance services of John Deere equipment, were consolidated in federal court in Illinois.<ref>{{Cite web |last=Neeley |first=Todd |date=2022-06-14 |title=13 John Deere Repair Lawsuits Consolidated in Illinois Court; Florida Suit Also Filed |url=https://www.dtnpf.com/agriculture/web/ag/equipment/article/2022/06/14/13-john-deere-repair-lawsuits-court |url-status=live |archive-url=https://web.archive.org/web/20220614195204/https://www.dtnpf.com/agriculture/web/ag/equipment/article/2022/06/14/13-john-deere-repair-lawsuits-court |archive-date=2022-06-14 |access-date=2024-05-24 |website=[[The Progressive Farmer]] |language=en-US}}</ref> In February 2023, the [[United States Department of Justice]] filed a "statement of interest" in the case opposing a motion by John Deere to dismiss the case, arguing that restrictions on repair can harm both consumers and the public.<ref>{{Cite web |last=Claburn |first=Thomas |date=2023-02-16 |title=US govt fights for right to repair case against John Deere |url=https://www.theregister.com/2023/02/16/doj_deere_repair/ |url-status=live |archive-url=https://web.archive.org/web/20230216104022/https://www.theregister.com/2023/02/16/doj_deere_repair/ |archive-date=2023-02-16 |access-date=2024-05-24 |website=[[The Register]] |language=en}}</ref> In November 2023, U.S. District Judge [[Iain D. Johnston|Iain Johnston]] denied John Deere's motion to dismiss the case, finding that the plaintiffs' complaint "is chock-full of factual allegations to support" the conclusion that "Deere has the ultimate control of the repair services market" for John Deere equipment.<ref>{{Cite news |last=Scarcella |first=Mike |date=2023-11-27 |title=Deere must face US farmers' 'right-to-repair' lawsuits, judge rules |url=https://www.reuters.com/legal/litigation/deere-must-face-us-farmers-right-to-repair-lawsuits-judge-rules-2023-11-27/ |url-status=live |archive-url=https://web.archive.org/web/20240427071255/https://www.reuters.com/legal/litigation/deere-must-face-us-farmers-right-to-repair-lawsuits-judge-rules-2023-11-27/ |archive-date=2024-04-27 |access-date=2024-05-24 |work=[[Reuters]]}}</ref>

In January 2025, the [[Federal Trade Commission]] (FTC) filed an [[Competition law|antitrust]] lawsuit against Deere over the company's restrictive repair policies. In its lawsuit, the FTC argued that Deere inflated repair costs for farmers by preventing independent shops from repairing Deere equipment.<ref>{{Cite news |last=Kaye |first=Danielle |date=2025-01-15 |title=F.T.C. Sues Deere Over Unfair Equipment-Repair Practices |url=https://www.nytimes.com/2025/01/15/business/john-deere-ftc-lawsuit-repairs.html |url-status=live |archive-url=https://web.archive.org/web/20250118035835/https://www.nytimes.com/2025/01/15/business/john-deere-ftc-lawsuit-repairs.html |archive-date=2025-01-18 |access-date=2025-01-16 |work=[[The New York Times]] |page=B5 |language=en-US}}</ref> The FTC was joined in its lawsuit by five US states including Michigan and Wisconsin.<ref>{{Cite news |last=Scarcella |first=Mike |date=2025-06-10 |title=Deere must face FTC's antitrust lawsuit over repair costs, US judge rules |url=https://www.reuters.com/legal/government/deere-must-face-ftcs-antitrust-lawsuit-over-repair-costs-us-judge-rules-2025-06-10/ |access-date=2025-06-12 |work=[[Reuters]]}}</ref>

== Products ==
John Deere manufactures a wide range of products, with several models of each in many cases.<ref>{{Cite journal|last1=Irwin|first1=Amy|last2=Poots|first2=Jill|date=12 Apr 2018|title=Investigation of UK Farmer Go/No-Go Decisions in Response to Tractor-Based Risk Scenarios|journal=Journal of Agromedicine|volume=23|issue=2|pages=154–165|doi=10.1080/1059924X.2017.1423000|hdl=2164/12160|pmid=29648955|s2cid=4783478|hdl-access=free}}</ref>

=== Agricultural equipment ===
Agricultural products include, among others, tractors, combine harvesters, cotton harvesters, balers, planters/seeders, silage machines, sprayers, spreaders, dry machines, and grain carts.

{{See also|List of John Deere tractors}}

<gallery mode="packed">
File:John Deere 8345 R.jpg|[[Tractor]]
File:John Deere 9630T Iowa.jpg|[[Tractor|Tracked tractor]] ([[John Deere 9630|9630T]])
File:John Deere 663 front loader, parked.jpg|[[Loader (equipment)|FEL attachment]]
File:John Deere 2266 Extra 1.jpg|[[Combine harvester]]
File:JohnDeere7450s.jpg|[[Forage harvester]]
File:Baumwoll-Erntemaschine auf Feld.jpeg|[[Cotton picker]]
File:Sugarcane harvesting equipment Piracicaba 05 2009 5845.JPG|[[Sugarcane harvester]]
File:JohnDeere 750A.jpg|[[Seed drill]]
File:John Deere Sprayers.jpg|[[Sprayer|Field sprayer]]
File:Loading hay bales - geograph.org.uk - 901170.jpg|[[Telescopic handler]]
</gallery>

=== Construction equipment ===
Construction equipment includes:

<gallery mode="packed">
File:Excavator (John Deere).jpg|[[Excavator]]
File:John Deere loader (1).jpg|[[Loader (equipment)|Loader]]
File:Blair Lakes Range in 1973.JPEG|[[Tracked loader]]
File:John Deere 110 Backhoe.jpg|[[Backhoe]]

File:John Deere grader.JPEG|[[Grader]]
</gallery>

=== Forestry equipment ===
John Deere manufactures a range of [[forestry]] machinery, among others, [[Harvester (forestry)|harvesters]], [[forwarder]]s, [[skidder]]s, [[feller buncher]]s and [[log loader]]s. [[Timberjack]] was a subsidiary of John Deere from 2000 to 2006.

<gallery mode="packed">
File:Wheeled Harvester - geograph.org.uk - 511567.jpg|[[Harvester (forestry)|Harvester]]
File:JD kuormatraktori.jpg|[[Forwarder]]
File:John Deere 648H skidder.jpg|[[Skidder]]
</gallery>

=== Other products ===
Other products the company manufactures include consumer and commercial equipment such as lawn mowers, compact utility tractors, [[Snow blower|snow throwers]], [[John Deere snowmobiles|snowmobiles]], [[all-terrain vehicle]]s, and [[StarFire (navigation system)|StarFire]] (a wide-area differential GPS). It is also a supplier of [[diesel engine]]s and [[powertrain]]s ([[axle]]s, [[Transmission (mechanics)|transmissions]], etc.) used especially in heavy equipment.{{Citation needed|date=September 2013}}

John Deere leasing has expanded to non-equipment loans. As of 2017, this is the leading division of John Deere. With a loan portfolio of $2 billion, it accounts for a third of John Deere's income.<ref>{{cite news|last1=Nosowitz|first1=Dan|title=John Deere Is the 5th Largest Agricultural Bank in the Country|url=http://modernfarmer.com/2017/07/john-deere-lending/|access-date=28 July 2017|work=[[Modern Farmer (magazine)|Modern Farmer]]|date=24 July 2017}}</ref>

<gallery mode="packed">
File:Lawn mower.jpg|[[Lawn mower]]
File:The Gator - geograph.org.uk - 1386833.jpg|[[All-terrain vehicle|UTV]] ([[John Deere Gator|Gator]])
File:John Deere 3350 tractor cut engine angle.JPG|[[Diesel engine]]
File:John Deere 3320.jpg|Compact utility tractor
</gallery>

== Factories ==
[[File:John Deere Pavilion 02.jpg|thumbnail|The [[John Deere Pavilion]] in [[Moline, Illinois]]]]
[[File:John Deere plant in Horicon Wisconsin.jpg|thumb|right|Horicon Works in [[Horicon, Wisconsin]]]]
[[File:Mannheim John Deere 20100917.jpg|thumb|John Deere factory in [[Mannheim]], Germany]]
[[File:FRANCISCO SANTOS SALAZAR 8625 (21774733464).jpg|thumbnail|John Deere representatives at the Encuentro Empresarial [[Coparmex]] in [[Chihuahua (state)|Chihuahua]], Mexico.]]
[[File:Bulldogs vor Mannheim.jpg|thumb|New John Deere tractors on a [[barge]], [[Mannheim Harbour]]]]
[[File:SS851422.JPG|thumb|John Deere [[Combine harvester]]s being transported by railway on [[goods wagon]]s in [[Tyrone, Pennsylvania]], in the United States]]

{{Dynamic list}}
Major North American factories include:
* Harvester Works (large combine harvesters), [[East Moline, Illinois]]
* Cylinder Internal Platform (hydraulic cylinders), [[Moline, Illinois]]
* Seeding Group (planting equipment), Moline, Illinois and [[Valley City, North Dakota]]
* Davenport Works ([[wheel loader]]s, [[motor grader]]s, [[articulated hauler|articulated dump trucks]], wheeled forestry equipment), [[Davenport, Iowa]]
* Dubuque Works (backhoes, crawlers, skid-steer loaders, tracked forestry equipment), [[Dubuque, Iowa]] 
* Des Moines Works (tillage equipment, cotton harvesters, sprayers, and fertilizer spreaders), [[Ankeny, Iowa]]
* Ottumwa Works (hay and forage equipment), [[Ottumwa, Iowa]]
* Thibodaux Works (cane-harvesting equipment, scrapers), [[Thibodaux, Louisiana]]
* Horicon Works (lawn and garden and turf care), [[Horicon, Wisconsin]]
* Augusta Works (small commercial and agricultural tractors), [[Grovetown, Georgia]]
* Turf Care (specialty golf equipment and commercial mowing), [[Fuquay-Varina, North Carolina]]
* Industrias John Deere (agricultural tractors; construction equipment), (Monterrey, Mexico)
* Motores John Deere (power systems; 6- and 4-cylinder engines, heavy-duty axles), [[Torreon, Mexico]]
* Coffeyville Works (transmissions, pump drives, planetaries), [[Coffeyville, Kansas]]
* Waterloo Works (tractor, cab, and assembly operations, drivetrain operations, foundry operations, service parts<ref>{{Cite web|url=https://www.aga-parts.com/john-deere/|title=John Deere parts catalog|publisher=AGA Parts|access-date=2020-09-29}}</ref> operations), [[Waterloo, Iowa]]
* Power Systems and Engine Works (power systems and engines), [[Waterloo, Iowa]]
* Greeneville Works (entry-level lawn care equipment), [[Greeneville, Tennessee]]

Other important factories:
* John Deere Usine Saran (power systems), [[Fleury-les-Aubrais]], France
* John Deere Argentina (engines, tractors, and combine harvesters), [[Granadero Baigorria]], [[Santa Fe Province|Santa Fe]], Argentina
* John Deere Equipment Pvt Ltd (5000-series tractors), [[Pune]], India
* John Deere Equipment Pvt Ltd (5000-series tractors), [[Dewas]], India
* John Deere Electronic Solutions, Fargo, ND and Pune, India
* John Deere Harvester Works, [[Sirhind-Fategarh]], India
* John Deere Werke Mannheim (6000-series tractors), [[Mannheim]], Germany
* John Deere Brasil: [[Montenegro, Rio Grande do Sul]] (tractors), [[Horizontina]] - RS (harvesters and planters), [[Catalão]] - GO (sugarcane harvesters)
* John Deere Brasil Construction & Forestry (tractors and excavators), [[Indaiatuba]], [[Brazil]]
* John Deere Werke Zweibrücken (harvesting equipment), [[Zweibrücken]], Germany
* John Deere Fabriek Horst (pulled and self-propelled agricultural sprayers), [[Horst, Limburg|Horst]], [[Netherlands|The Netherlands]]
* John Deere Forestry Oy (forwarders, wheeled harvesters), [[Joensuu]], [[Finland]]
* John Deere Reman<ref>Springfield, Missouri [http://www.deere.com/en_US/reman/ John Deere Reman Homepage]</ref>


== Equipment divisions ==
{| class="wikitable sortable"
!Name
! City/state
! Country
! class="unsortable" | Products
! Division
! class="unsortable" | Comments
|-
|Industrias John Deere Argentina S.A.||[[Granadero Baigorria]], [[Santa Fe, Argentina|Santa Fe]]|| Argentina||Engines, tractors and combine harvesters||Agriculture||&nbsp;
|-
|John Deere Limited Parts Distribution Center||[[Derrimut, Victoria]]||Australia||&nbsp;||Agriculture||&nbsp;
|-
|Auteq Telematica S.A.||[[São Paulo]]||[[Brazil]]||&nbsp;||Agriculture||&nbsp;
|-
|John Deere Brazil Ltda. - Unidade Catalão||[[Catalão|Catalão (GO)]]||Brazil ||&nbsp;||Agriculture||&nbsp;
|-
|John Deere Brazil Ltda. - Unidade Horizontina||[[Horizontina|Horizontina (RS)]]||[[Brazil]]||&nbsp;||Agriculture||&nbsp;
|-
|John Deere Brazil Ltda. - Unidade Montenegro||[[Montenegro, Rio Grande do Sul|Montenegro (RS)]]||[[Brazil]]||&nbsp;||Agriculture||&nbsp;
|-
|John Deere (Harbin) Agriculture Machinery Co., Ltd.||[[Jiamusi, Heilongjiang]]||China||&nbsp;||Agriculture||&nbsp;
|-
|John Deere (Ningbo) Agriculture Machinery Co., Ltd.||Zhenhai District, Ningbo||China||&nbsp;||Agriculture||&nbsp;
|-
|John Deere (Tianjin) Agriculture Machinery Co., Ltd.||[[Tianjin]]||China||&nbsp;||Agriculture||&nbsp;
|-
|John Deere Usine d'Arc-les-Gray, France||Gray Cedex||France||&nbsp;||Agriculture||&nbsp;
|-
|John Deere GmbH & Co. KG ||[[Bruchsal]]||Germany||&nbsp;||Agriculture||&nbsp;
|-
|John Deere GmbH & Co. KG||[[Mannheim]]||Germany||&nbsp;||Agriculture||&nbsp;
|-
|Maschinenfabrik Kemper GmbH & Co.KG||[[Stadtlohn]]||Germany||&nbsp;||Agriculture||&nbsp;
|-
|John Deere GmbH & Co. KG||[[Zweibruecken]]||Germany||&nbsp;||Agriculture||&nbsp;
|-
|John Deere Equipment Private Ltd.||Dist. Pune - 412208 Maharashtra||India||&nbsp;||Agriculture||&nbsp;
|-
|John Deere India Private Limited||Patiala Punjab 147 001||India||&nbsp;||Agriculture||&nbsp;
|-
|John Deere India Pvt. Ltd.||Dewas (Madhya Pradesh)||India||&nbsp;||Agriculture||&nbsp;
|-
|John Deere BH Works Ltd||Park Zvaim||Israel||&nbsp;||Agriculture||&nbsp;
|-
|John Deere Cylinder Internal Platform||[[Ramos Arizpe]], [[Coahuila|Coah.]]||Mexico||&nbsp;||Agriculture||&nbsp;
|-
|Industrias John Deere S.A. de C.V.||[[Monterrey]], [[Nuevo León|N.L.]]||Mexico||&nbsp;||Agriculture||&nbsp;
|-
|Industrias John Deere, S.A. de C.V.||Zona Centro, [[Saltillo]], Coah.||Mexico||&nbsp;||Agriculture||&nbsp;
|-
|John Deere Ramos||Ramos Arizpe, Coah.||Mexico||&nbsp;||Agriculture||&nbsp;
|-
|John Deere Fabriek Horst B.V.||[[Horst aan de Maas|Horst]]||[[Netherlands]]||&nbsp;Pulled and self-propelled sprayers||Agriculture||&nbsp;
|-
|John Deere Domodedovo||[[Domodedovsky District|Domodedovo]]||Russia||&nbsp;||Agriculture||&nbsp;
|-
|John Deere Orenburg||[[Orenburg]]||Russia||&nbsp;||Agriculture||&nbsp;
|-
|John Deere Ibérica, S.||[[Madrid]]||Spain||&nbsp;||Agriculture||&nbsp;
|-
|The Vapormatic Company Ltd.||[[Exeter]]||United Kingdom||&nbsp;||Agriculture||&nbsp;
|-
|NavCom Technology, Inc.||[[Torrance, CA]]||United States||&nbsp;||Agriculture||&nbsp;
|-
|John Deere Cylinder Internal Platform||Moline, IL||United States||Cylinder manufacturing||Agriculture||&nbsp;
|-
|John Deere Harvester Works||East Moline, IL||United States||Large combine harvesters||Agriculture||&nbsp;
|-
|John Deere Seeding Group||East Moline, IL||United States||&nbsp;||Agriculture||&nbsp;
|-
|John Deere Des Moines Works||[[Ankeny, IA]]||United States||Sprayers, cotton harvesters, and tillage equipment||Agriculture||&nbsp;
|-
|John Deere Ottumwa Works||[[Ottumwa, IA]]||United States||Baling technology||Agriculture||&nbsp;
|-
|John Deere Paton||[[Paton, IA]]||United States||&nbsp;||Agriculture||&nbsp;
|-
|John Deere Intelligent Solutions Group - Urbandale||[[Urbandale, IA]]||United States||&nbsp;||Agriculture||&nbsp;
|-
|John Deere Waterloo Works - Tractor, Cab, and Assembly Operations||Waterloo, IA||United States||6R, 7R, 8R/8RT, and 9R/9RT Series tractors||Agriculture||&nbsp;
|-
|John Deere Waterloo Works - Drivetrain Operations||Waterloo, IA||United States||Transmissions, drives, and axle machining and assembly||Agriculture||&nbsp;
|-
|John Deere Waterloo Works - Service Parts Operations||Waterloo, IA||United States||Tractor service parts||Agriculture||&nbsp;
|-
|John Deere Waterloo Works - Foundry Operations||Waterloo, IA||United States||&nbsp;||Agriculture||&nbsp;
|-
|John Deere Thibodaux||Thibodaux, LA||United States||&nbsp;||Agriculture||&nbsp;
|-
|John Deere Seeding Group||[[Valley City, ND]]||United States||&nbsp;||Agriculture||&nbsp;
|-
|Waratah Forestry Equipment Pty. Ltd||[[Melton, Victoria]]||Australia||&nbsp;||Construction and forestry||&nbsp;
|-
|John Deere Brazil Ltda.||[[Indaiatuba]], [[São Paulo]]||Brazil||&nbsp;||Construction and forestry||&nbsp;
|-
|John Deere Brasil Escavadeiras||Indaiatuba, São Paulo||Brazil||&nbsp;||Construction and forestry||&nbsp;
|-
|John Deere Specialty Products (JDSP) — Langley||[[Langley, British Columbia (city)|Langley, British Columbia]]||Canada||&nbsp;||Construction and forestry||&nbsp;
|-
|John Deere Reman — Edmonton||[[Alberta]]||Canada||&nbsp;||Construction and forestry||&nbsp;
|-
|Waratah Forestry Equipment Canada, Ltd.||[[Kamloops, BC]]||Canada||&nbsp;||Construction and forestry||&nbsp;
|-
|John Deere (Tianjin) Company Limited||[[Tianjin]]||China||&nbsp;||Construction and forestry||&nbsp;
|-
|John Deere Forestry — Joensuu, Finland||Joensuu||Finland||&nbsp;||Construction and forestry||&nbsp;
|-
|Waratah OM Oy||Joensuu||Finland||&nbsp;||Construction and forestry||&nbsp;
|-
|Ashok Leyland John Deere Construction Equipment Pvt. Ltd.||[[Tamil Nadu]]||India||&nbsp;||Construction and forestry||&nbsp;
|-
|Industrias John Deere S.A. de C.V.||Garza Garcia, Nuevo León||Mexico||&nbsp;||Construction and forestry||&nbsp;
|-
|Waratah NZ Ltd.||Tokoroa Waikato||New Zealand||&nbsp;||Construction and forestry||&nbsp;
|-
|John Deere Domodedovo||[[Moscow]]||Russia||&nbsp;||Construction and forestry||&nbsp;
|-
|Bell Equipment Limited||[[Empangeni]]||[[South Africa]]||&nbsp;||Construction and forestry||&nbsp;
|-
|Waratah Forestry Attachment, LLC.||[[Peachtree City, GA]]||United States||&nbsp;||Construction and forestry||&nbsp;
|-
|John Deere Construction & Forestry Company||Moline, IL||United States||&nbsp;||Construction and forestry||&nbsp;
|-
|John Deere Davenport Works||[[Davenport, Iowa]]||United States||&nbsp;||Construction and forestry||&nbsp;
|-
|John Deere Training Center - Davenport||Davenport, Iowa||United States||&nbsp;||Construction and forestry||&nbsp;
|-
|John Deere Dubuque Works||Dubuque, Iowa||United States||&nbsp;||Construction and forestry||&nbsp;
|-
|John Deere Reman — Springfield||[[Springfield, MO]]||United States||&nbsp;||Construction and forestry||&nbsp;
|-
|John Deere Kernersville, LLC||[[Kernersville, NC]]||United States||&nbsp;||Construction and forestry||&nbsp;
|-
|Waratah Forestry Attachment, LLC||[[Kelso, WA]]||United States||&nbsp;||Construction and forestry||&nbsp;
|-
|SABO - Maschinenfabrik GmbH||[[Gummersbach]]||Germany||&nbsp;||Turf||Sold 2020 to [[Mutares]]<ref name=sabo />
|-
|John Deere Commercial Products||[[Grovetown, GA]]||United States||&nbsp;||Agriculture||&nbsp;
|-
|John Deere Turf Care||Fuquay-Varina, NC||United States||Commercial mowers and Golf equipment||Turf||&nbsp;
|-
|John Deere Training Center - Morrisville||[[Morrisville, NC]]||United States||&nbsp;||Turf||&nbsp;
|-
|Transaxle Manufacturing of America Corporation||[[Rock Hill, SC]]||United States||&nbsp;||Turf||&nbsp;
|-
|John Deere Power Products||[[Greeneville, TN]]||United States||Riding lawn tractors and zero turn lawn mowers||Turf||&nbsp;
|-
|John Deere Horicon Works||[[Horicon, WI]]||United States||{{awrap|Gator utility vehicles}}, {{awrap|riding lawn tractors}}, {{awrap|walk behind greens mowers}}, and {{awrap|mower decks}}||Turf||&nbsp;
|-
|}

== Subsidiaries and affiliates ==
[[File:John Deere 8530 with Kinze 3700.JPG|thumb|John Deere 8530 tractor with [[Kinze]] 3700 planter]]

=== Current ===
*AGRIS Corporation (John Deere Agri Services)
*Bear Flag Robotics – Autonomous agricultural technology & equipment company<ref>{{Cite news|title=John Deere buys autonomous tractor startup for $250M|work=Chicago Inno|url=https://www.bizjournals.com/chicago/inno/stories/news/2021/08/06/john-deere-acquires-bear-flag-robotics.html|access-date=2021-08-16}}</ref>
*John Deere Ag Management Solutions (intelligent mobile equipment technologies), [[Urbandale, Iowa]]
*John Deere Capital Corporation
*John Deere Financial<ref>[http://www.deere.com/en_US/jdc/index.html John Deere Credit] {{webarchive|url=https://web.archive.org/web/20081209105206/http://www.deere.com/en_US/jdc/index.html |date=2008-12-09 }}. Deere.com. Retrieved on 2011-01-03.</ref> (John Deere Credit and Finance), [[Johnston, Iowa]]
*Kemper (row tolerant headers for forage harvesters and combines), [[Stadtlohn]], Germany
*Waratah Forestry Attachments (forestry harvesting heads), [[Tokoroa]], New Zealand
*Agreentech
*NavCom Technology, Inc. (precision positioning systems, see also [[StarFire (navigation system)|StarFire]]), [[Torrance, California]]
*John Deere Electronic Solutions (Ruggedized electronics), [[Fargo, North Dakota]]
*Ningbo Benye Tractor & Automobile Manufacture Co. Ltd. (low HP tractors), [[Ningbo]], China
*Machinefinder (used equipment division and marketplace)
*John Deere Technology Innovation Center, [[Research Park, University of Illinois at Urbana-Champaign]]
* QCFS and Consolidating (attachment distribution center), Davenport, Iowa
*Hagie Sprayers (Upfront Sprayers)
*KingAgro (Sprayers) Argentina
* PLA (sprayers) Argentina
*[[Wirtgen Group]]
*Blue River Technology – Pioneer in the use of computer vision and robotics for agriculture bringing crop protection into the digital era with see and spray machines that precisely observe and treat each plant in the field.

=== Former ===
*John Deere Renewables, LLC, a [[wind energy]] plant manufacturing arm which represented John Deere's extension into the renewable energy industry – under which it had successfully completed 36 projects in eight US states – was sold to [[Exelon Energy]] in August 2010.<ref>[http://www.deere.com/en_US/newsroom/2010/releases/corporate/31aug2010_corporaterelease.html Deere Reaches Agreement for Sale of Wind Energy Business] {{webarchive|url=https://web.archive.org/web/20100903102033/http://www.deere.com/en_US/newsroom/2010/releases/corporate/31aug2010_corporaterelease.html |date=2010-09-03 }}. Deere.com (2010-08-31). Retrieved on 2011-01-03.</ref>

== Finances ==
{| class="wikitable"
|+Financial data in $ millions<ref>{{Cite web|url=https://investor.deere.com/sec-filings/default.aspx|title=John Deere - SEC Filings|website=investor.deere.com|language=en-US|access-date=2018-11-07}}</ref>
!Year
!2005
!2006
!2007
!2008
!2009
!2010
!2011
!2012
!2013
!2014
!2015
!2016
!2017
!2018
!2019
!2020
!2021
!2022
!2023
|-
|[[Revenue]]
|21,191
|22,148
|24,082
|28,438
|23,112
|26,005
|32,013
|36,157
|37,795
|36,067
|28,863
|26,644
|29,738
|37,358
|39,258
|35,540
|44,024
|52,577
|61,251
|-
|[[Net Income]]
|1,447
|1,694
|1,822
|2,053
|874
|1,864
|2,800
|3,065
|3,537
|3,162
| 1,940
| 1,524
|2,159
|2,368
|3,253
|2,751
|5,963
|7,130
|10,166
|-
|[[Assets]]
|33,637
|34,720
|38,576
|38,735
|41,133
|43,267
|48,207
|56,266
|59,521
|61,336
|57,948
|57,919
|65,786
|70,108
|73,011
|75,091
|84,114
|90,030
|104,087
|-
|Employees
|
|
|
|
|51,300
|55,700
|61,300
|66,900
|67,000
|59,623
|57,200
|56,800
|60,500
|74,000
|73,500
|69,600
|75,600
|82,200
|83,000
|}
{| class="wikitable"
|+Revenue by business unit (2023)<ref name=":3">{{Cite web |title=Deere & Company: Shareholders Board Members Managers and Company Profile {{!}} US2441991054 {{!}} MarketScreener |url=https://www.marketscreener.com/quote/stock/DEERE-COMPANY-12279/company/ |access-date=2024-03-24 |website=www.marketscreener.com |language=en}}</ref>
!Business
!Revenue in billion $
!share
|-
|Production & Precision Agriculture
|26.8
|43.7%
|-
|Construction and Forestry
|14.8
|24.2%
|-
|Small Agriculture & Turf
|14.0
|22.8%
|-
|Financial Services
|4.7
|7.7%
|-
|Other
|1.0
|1.6%
|}
{| class="wikitable"
|+Revenue by region (2023)<ref name=":3" />
!Region
!Revenue in billion $
!share
|-
|United States
|34.1
|55.7%
|-
|Latin America
|8.2
|13.4%
|-
|Western Europe
|7.3
|12.0%
|-
|Asia, Africa, Oceania, and Middle East
|5.2
|8.5%
|-
|Canada
|4.3
|7.0%
|-
|Central Europe and [[Commonwealth of Independent States|CIS]]
|2.1
|3.5%
|}

==Carbon footprint==
John Deere reported total [[carbon footprint|CO2e emissions]] (direct and indirect) for the twelve months ending 30 September 2020 at 766 Kt (−155/−16.8% y-o-y)<ref name ="Deere & Company Total CO2e emissions for 2020Q3">{{Cite web |title=Deere & Company's Sustainability Report for 2020Q3 |archive-url=https://web.archive.org/web/20210824144515/https://www.deere.com/assets/pdfs/common/our-company/sustainability/sustainability-report-2020.pdf |url=https://www.deere.com/assets/pdfs/common/our-company/sustainability/sustainability-report-2020.pdf|archive-date=August 24, 2021 }} [https://analytics.exerica.com/App/Name/Deere%20&%20Company/Total%20CO2e%20Emissions%20-%20Market-Based%20Scope%201%20%2b%20Scope%202/2020Q3/12 Alt URL]</ref> and plans to reduce emissions 15% by 2022 from a 2017 base year.<ref name="Deere & Company Total CO2e emissions for 2020Q3" />

{| class="wikitable"
|+ John Deere's annual total CO2e emissions - market-based scope 1 + scope 2 (in kilotonnes)
|-
! Sep 2018 !! Sep 2019 !! Sep 2020
|-
| 967<ref name="Deere & Company Total CO2e emissions for 2020Q3" /> || 921<ref name="Deere & Company Total CO2e emissions for 2020Q3" /> || 766<ref name="Deere & Company Total CO2e emissions for 2020Q3"/>
|}

== Sponsorships ==
[[File:ChadLittle1997Pocono.jpg|thumb|right|John Deere sponsorship on [[Chad Little]]'s NASCAR car]]
* The [[John Deere Classic]] is an American professional golf tournament sponsored by the company.
* John Deere sponsored the #23 and #97 cars for [[NASCAR]] driver [[Chad Little]] in the late 1990s.<ref>{{cite web|title=Chad Little Sprint Cup All Star race results|url=http://racing-reference.info/driver/Chad_Little|publisher=Racing Reference|access-date=2014-06-09}}</ref>
* John Deere sponsored the #17 car for [[NASCAR]] driver [[Ricky Stenhouse Jr.]] in the [[Monster Energy NASCAR Cup Series]] in the late 2010s.
*John Deere previously sponsored the [[Carolina Hurricanes|Carolina Hurricanes']] ice resurfacers from early 2000s to mid 2010s.<ref>{{Cite web|title=Partnership Activation - Activation Gallery - hurricanes - john deere zamboni.jpg|url=http://partnershipactivation.squarespace.com/activation-gallery/best-practices-to-leverage-zambonis/1564903|access-date=2021-02-09|website=partnershipactivation.squarespace.com|language=en}}</ref>

== ''Green Magazine'' ==
''Green Magazine'' is a publication devoted to John Deere enthusiasts.<ref>{{cite book|url=https://books.google.com/books?id=u25by50YJusC&pg=PA4|title=John Deere Two-Cylinder Tractor Buyer's Guide|isbn=9781610604291|last1=Dietz|first1=John|publisher=Voyageur Press }}</ref><ref>{{cite book|url=https://books.google.com/books?id=KoYq0Gg9zMkC&pg=PA8|title=Standard Catalog of John Deere Tractors 1st|isbn=9781440225710|last1=Pripps|first1=Robert|date=2011-02-28|publisher=F+W Media }}</ref> It was begun in November 1984 by Richard and Carol Hain of [[Bee, Nebraska]].

The first issue was mailed in early November 1984 to 135 paid subscribers and had 10 black-and-white pages with features on tractors, letters from readers, and advertisements.<ref>{{cite web|url=http://www.neoshodailynews.com/article/20120207/NEWS/302079741|title=John Deere heritage runs deep on Missouri farm|author=Mary Lou Montgomery|work=Neosho Daily News|access-date=2015-06-04|archive-date=2015-06-18|archive-url=https://web.archive.org/web/20150618121358/http://www.neoshodailynews.com/article/20120207/NEWS/302079741|url-status=dead}}</ref> At the time, the magazine was published bimonthly. It was written in [[Lincoln, Nebraska]], and it was mailed from the Bee post office.

The magazine grew rapidly, and in 1990, bowing to public demand, it became a monthly. Circulation continued to increase, and currently hovers around 30,000. The magazine now generally contains 88 full-color pages and is perfect bound. It is now printed in Michigan and mailed from several post offices throughout the country.

== Leadership ==

=== President ===

# [[John Deere (inventor)|John Deere]], 1837–1886
# Charles Henry Deere, 1886–1907
# [[William Butterworth (businessman)|William Butterworth]], 1907–1928
# Charles Deere Wiman, 1928–1955
# [[William Alexander Hewitt]], 1955–1964
# Robert A. Hanson, 1982–1990
# Hans Becherer, 1990–2000
# Robert Lane, 2000–2009
# Samuel Allen, 2009–2019
# John C. May, 2020–present

=== Chairman of the Board ===

# William Butterworth, 1928–1936
# William Hewitt, 1964–1982
# Robert A. Hanson, 1982–1990
# Hans Becherer, 1990–2000
# Robert Lane, 2000-2009
# Samuel Allen, 2010–2020
# John C. May, 2020-present

== See also ==
{{Portal|Companies|Agriculture and Agronomy}}
* [[John Deere Buck]]
* [[John Deere World Headquarters]]
* [[List of John Deere tractors]]
* {{section link|History of agriculture in the United States|John Deere plows}}

== References ==
<references>
<ref name=sabo>{{Cite news|url=https://www.marketscreener.com/MUTARES-SE-CO-KGAA-45615650/news/Mutares-SE-Co-KGaA-Mutares-to-acquire-SABO-Maschinenfabrik-one-of-Europe-s-leading-manufactures-30828625/|title=Mutares SE & Co. KGaA: Mutares to acquire SABO Maschinenfabrik, one of Europe's leading manufactures of lawnmowers and other outdoor power products, from John Deere|date=2020-06-26|access-date=2020-06-26}}</ref>
</references>

== Sources and further reading ==
* {{cite book|last1=Broehl| first1=Wayne G. Jr. |title=John Deere's Company: A History of Deere & Company and Its Times|date=1984|publisher=Doubleday|location=New York City|isbn=9780385196642|oclc=10606276|url-access=registration |url=https://archive.org/details/johndeerescompan00broe}}
* {{cite book|last1=Dahlstrom|first1=Jeremy|last2=Dahlstrom|first2=Neil|title=The John Deere Story: A Biography of Plowmakers John & Charles Deere|date=2005|publisher=Northern Illinois University Press |location=Dekalb, Illinois |isbn=9780875803364|oclc=56753352}}
* Dahlstrom, Neil. '' Tractor Wars - John Deere, Henry Ford, International Harvester, and the Birth of Modern Agriculture'' (2022)
* {{cite book|last1=Kendall|first1=Edward C.|title=John Deere's Steel Plow|date=1959|publisher=Smithsonian Institution|location=Washington, D.C.|oclc=3302873|url-access=registration |url=https://archive.org/details/johndeeressteelp0000unse_no02}}
* Kendall,  Edward C.  "Contributions from the Museum of History and Technology pt. 2: John Deere's Steel Plow." ''Bulletin of the United States National Museum'' (1959). [https://repository.si.edu/bitstream/handle/10088/21288/USNMB-218_2_1959_414.pdf online]

* Leffingwell, Randy. ''The John Deere Century'' (2018), well illustrated

== External links ==
{{Commons category|John Deere}}
* {{Official website|https://www.deere.com}}
{{Finance links
| name = Deere & Company
| symbol = DE
| sec_cik = 315189
| yahoo = DE
| google = DE:NYSE
}}
* [https://www.greenmagazine.com ''Green Magazine'']
* [http://www.ritchiewiki.com/wiki/index.php/John_Deere John Deere at RitchieWiki, the Equipment Wiki]
* [https://www.youtube.com/channel/UCxeAYuhwAPAsSP7Gtfeml0g John Deere's official youtube] 

{{John Deere|No Collapse}}
{{Automotive industry in the United States}}
{{Illinois Corporations}}
{{Authority control}}

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