View source for Josta

{{Short description|Soft drink}}
{{Distinguish|Jostaberry}}
{{Infobox Beverage
|name=Josta
|image= Josta drink.jpeg
|type=Energy [[soft drink]]
|manufacturer=[[PepsiCo]]
|origin=[[United States]]
|introduced=1995
|discontinued=1999
|related= [[Vault (soft drink)|Vault]]<br />[[Bawls]]<br />[[Surge (drink)|Surge]]<br />[[Jolt Cola|Jolt]]
}}

'''Josta''' was a [[soft drink]] brand that was produced by [[PepsiCo]] and the first [[energy drink]] ever introduced by a major US beverage company. It was marketed as a "high-energy drink" with [[guarana]] and [[caffeine]].

Josta was introduced in 1995, but PepsiCo pulled the drink from its lineup due to a change in corporate strategy in 1999. Shortly before the beverage was discontinued, an "Association for Josta Saving" was started.<ref>{{cite web |url=http://www.stayfreemagazine.org/archives/15/should.html |title=Should I? |author=McLaren, Carrie |date=January 20, 1999 |work=stayfreemagazine.org |accessdate=June 6, 2011}}</ref><ref>{{Cite news| last = Leith| first = Scott| title = Keeping Tab(s): Brands' fans loyal| newspaper = The Atlanta Journal-Constitution| date = October 14, 2003}}</ref> A "Save Josta" campaign was also launched by fans of the drink; their website "www.savejosta.org" was defunct for several years but was reactivated in 2011.

A Pepsi, Ireland based company, PORTFOLIO CONCENTRATE SOLUTIONS UNLIMITED COMPANY has registered Josta as a soda and beer trademark in the US as of March 2023. No logo is yet shown.<ref>{{cite web |url=http://www.savejosta.org/ |title=Save Josta Home Page |work=savejosta.org |accessdate=May 6, 2013 |archive-url=https://web.archive.org/web/20140423045858/http://www.savejosta.org/ |archive-date=April 23, 2014 |url-status=dead }}</ref>

==Advertising==
Josta used the slogan, "better do the good stuff now." In a commercial for Josta, an old man speaks to a younger man; the older man tells the younger man about his life as a youth, and how he wished he had more fun.<ref>[http://www.snackmemory.com/josta/ Josta ] {{webarchive|url=https://archive.today/20141215034359/http://www.snackmemory.com/josta/ |date=2014-12-15 }} at snackmemory.com</ref>

==Popular culture==
A Josta drink appears in the 2021 [[Disney+]] series ''[[Loki (TV series)|Loki]]''.<ref>{{Cite web|last=Bedard|first=Mike|date=2021-06-09|title=The Loki Easter Egg That Will Delight '90s Kids|url=https://www.looper.com/430477/the-loki-easter-egg-that-will-delight-90s-kids/|access-date=2021-06-09|website=Looper.com|language=en-US}}</ref>

An advertising poster for Josta appears in Madison Square Garden in the 1998 film Godzilla.

==References==
{{reflist}}

{{Energy drinks}}
{{PepsiCo}}

[[Category:PepsiCo soft drinks]]
[[Category:Energy drinks]]
[[Category:American soft drinks]]
[[Category:Products introduced in 1995]]
[[Category:Defunct brands]]
[[Category:Guarana sodas]]


{{soft-drink-stub}}