View source for Lotte Chilsung

{{short description|South Korean beverage manufacturer}}
{{Infobox company
| name = Lotte Chilsung Beverage Co., Ltd.
| logo = File:Lotte Logo (2017).svg
| logo_size = 
| image = File:Seoul Corea - Asia Photography - panoramio (5).jpg
| image_caption = Headquarters in Seoul
| native_name = 롯데칠성음료 주식회사
| native_name_lang = ko
| type = [[Public company|Public]]
| traded_as = {{kse|005300}}
| ISIN = 
| industry = 
| founded = {{Start date and age|1950|05}} (original) <br> {{Start date and age|1974|12}} (current form)
| parent = [[Lotte Corporation]]
| hq_location_city = [[Seoul]]
| hq_location_country = South Korea
| key_people = Yun gie Park
| products = 
| revenue = 
| operating_income = 
| net_income = 
| num_employees = 
| website = {{URL|lottechilsung.co.kr}}
}}
[[File:Chilsung cider zero.jpg|thumb|Chilsung Cider Zero]]
'''Lotte Chilsung Beverage Co., Ltd.''' ({{Korean/auto|hangul=롯데칠성음료 주식회사}}) is a drink manufacturer in South Korea affiliated with [[Lotte Corporation]]. The company's name, Chilsung ({{Korean/auto|hangul=칠성|hanja=七星|rr=yes}}), signifies "[[Big Dipper]]" or seven stars, and its logo displays seven stars aligned in a row.<ref>{{cite news |last=Cho |first=Hyee-su |date=May 19, 2019 |title=[Behind the Brand: 1] Lotte inspired by a Goethe heroine; Naver helps us navigate |url=https://www.koreaherald.com/view.php?ud=20190516000707 |work=[[The Korea Herald]] |location= |access-date=}}</ref>

==History==
Chilsung was founded in May 1950, then known as the Dongbang Beverage Company, and began with the launch of Chilsung [[Cider#East Asia|Cider]], a lemon-lime soft drink.<ref>{{Cite web |title=LOTTE Chilsung Beverage Co Ltd |url=https://lottechilsung.tradekorea.com/main.do |access-date=2023-08-31 |website=lottechilsung.tradekorea.com}}</ref>

In 1967, they became Hanmi Foods Industry Co., then changing to Chilsung Hanmi Foods Corporation in 1973, eventually becoming the Chilsung Beverage Company.<ref name=":0">{{Cite web |last=Lee |first=Seung-ah |date=23 December 2014 |title=Iconic soft drink for 64 years: Chilsung Cider |url=https://www.korea.net/NewsFocus/Business/view?articleId=124091 |access-date=2024-01-20 |website=[[Korea.net]] |language=en}}</ref>
In 1975, the company acquired Busan Joint Beverage Corporation and signed a technology partnership agreement with PepsiCo in 1976.

In 1985, it was appointed the official beverage supplier for the 1986 Seoul Asian Games and 1988 Seoul Olympics, merged with Lotte Brewery in July 1986 and introduced CIP in December. In 1987, the Opo plant became the first in the industry to receive the KS mark.

By 2009, Chilsung products accounted for 36.7% of the Korean beverage market, compared to Coca Cola's 17.6%.<ref>{{Cite web |last=Kim |first=Hyun-cheol |date=2009-11-03 |title=4 Beverage Makers Fined for Price Fixing |url=https://www.koreatimes.co.kr/www/tech/2024/01/419_54827.html |access-date=2024-01-20 |website=[[The Korea Times]] |language=en}}</ref> and  rebranded it as Lotte Liquor BG and built a logistics centre in Gwangmyeong, Gyeonggi-do, and acquired PepsiCo Products Philippines Inc (PCPPI) in 2010 and merged with Lotte Liquor BG the following year.

As Lotte founder [[Shin Kyuk-ho]]'s health was deteriorating, his sons vied for control of the conglomerate.<ref>{{Cite web |last=Kim |first=Hyun-bin |date=2021-01-21 |title=Lotte still stays in bad shape |url=https://www.koreatimes.co.kr/www/tech/2024/01/419_302801.html |access-date=2024-01-18 |website=[[The Korea Times]] |language=en}}</ref>  The fraternal feud hit a peak in 2015 when eldest son Dong-joo was removed from his position as Vice President of [[Lotte Holdings]] and his younger brother [[Shin Dong-bin]] assumed control.<ref name=":6">{{Cite web |last=Son |first=Jiyeong |date=2015-10-08 |title=Disgraced Lotte heir reignites family feud |url=https://news.koreaherald.com/view.php?ud=20151008000976 |access-date=2024-01-18 |website=[[The Korea Herald]] |language=en}}</ref> News of the leadership struggle created doubts about Lotte's future, and Lotte Chilsung Beverage's market value dropped 6.85% in August.<ref name=":5">{{Cite web |date=2015-08-03 |title=(2nd LD) Lotte heir vows all-out efforts to end family feud |url=https://en.yna.co.kr/view/AEN20150803003652320 |access-date=2024-01-18 |website=[[Yonhap News Agency]] |language=en}}</ref>

In 2016, amidst a police probe into embezzlement, Lotte Group companies lost a combined market value of {{KRWConvert|1.21|t|to=USD}} in just four days, with Lotte Chilsung's shares falling by 3.93% in a single day.<ref>{{Cite web |last=Choi |first=He-suk |date=2016-06-14 |title=[LOTTE CRISIS] Lotte firms' market cap lose another 400 billion won |url=https://www.koreaherald.com/view.php?ud=20160614000894 |access-date=2024-01-18 |website=[[The Korea Herald]] |language=en}}</ref>

In February 2018, Chairman Shin Dong-bin was convicted on charges of bribery as part of the [[2016 South Korean political scandal]] and sentenced to 2.5 years' incarceration.<ref>{{Cite news |last=Ju-min Park & Christine Kim |date=17 April 2017 |title=South Korea charges ousted leader Park and Lotte chief with bribery |url=https://www.reuters.com/article/southkorea-politics-park/update-1-s-korea-charges-ousted-leader-park-and-lotte-chief-with-bribery-idUSL3N1HP2RV/ |access-date=18 January 2024 |work=Reuters}}</ref> After serving for 234 days, an appeals court released him from prison, and he went back to his duties as Chairman shortly after.<ref>{{Cite web |last=Kim |first=Sohee |date=5 October 2018 |title=Lotte Chairman Shin Freed as Court Suspends Corruption Sentence |url=https://www.bloomberg.com/news/articles/2018-10-05/lotte-chairman-shin-freed-as-court-suspends-corruption-sentence |access-date=2024-01-18 |website=Bloomberg}}</ref> When news of his release broke, Lotte Group's market value was boosted by 4.2%.<ref name=":2">{{Cite news |last=Yang |first=Heekyong |date=17 October 2019 |title=Lotte Group chairman stays out of jail as South Korea court ruling upheld |url=https://www.reuters.com/article/idUSKBN1WW0CS/ |access-date=18 January 2024 |work=Reuters}}</ref>

In 2018, Chilsung Beverage was fined {{KRWConvert|105.4|m}} by the Securities & Futures Commission of Financial Services for underreporting the losses of an affiliate. It was found that the drinks company masked net losses of {{KRWConvert|21.4|b}}, reporting them as just {{KRWConvert|2.76|b}}.<ref>{{Cite web |last=Jin Young-tae and Kim Hyo-jin |date=6 September 2018 |title=Daeho AL and three Korean firms accused of accounting fraud - Pulse by Maeil Business News Korea |url=https://pulsenews.co.kr/view.php?sc=30800020&year=2018&no=562187 |access-date=2024-01-20 |website=Pulse News |language=en}}</ref>

==Corporate governance==
As of October 2023.
{| class="wikitable" style="text-align:center; width:70%;"
|-
! Shareholder !! Stake (%) !! Flag
|-
| [[Lotte Corporation]] || 45.00% || [[File:Flag of South Korea.svg|20px|link=South Korea]]
|-
| Lotte Aluminium || 7.64% || [[File:Flag of South Korea.svg|20px|link=South Korea]]
|-
| Lotte Scholarship Foundation || 5.41% || [[File:Flag of South Korea.svg|20px|link=South Korea]]
|-
| Shin Young-ja || 2.66% || [[File:Flag of South Korea.svg|20px|link=South Korea]]
|-
| Lotte Holdings || 1.18% || [[File:Flag of Japan.svg|20px|link=Japan]]
|-
| [[Shin Dong-bin]] || 0.47% || [[File:Flag of South Korea.svg|20px|link=South Korea]]
|-
| [[National Pension Service]] || 10.09% || [[File:Flag of South Korea.svg|20px|link=South Korea]]
|-
| VIP Asset Management || 5.25% || [[File:Flag of South Korea.svg|20px|link=South Korea]]
|}

==Products==
===Chilsung Cider===
By the end of 2013, Lotte had sold over 18.5 billion bottles of Chilsung Cider.<ref name=":0" /> In December 2019, they had to retire the iconic green bottle due to new government regulation about PET plastic.<ref>{{Cite web |last=Jin |first=Min-ji |date=2019-12-23 |title=Lotte says fizz will live after green bottle retired |url=https://koreajoongangdaily.joins.com/2019/12/23/industry/Lotte-says-fizz-will-live-after-green-bottle-retired/3071848.html |access-date=2024-01-20 |website=[[Korea JoongAng Daily]] |language=en}}</ref> The bottles are now clear.

=== Cola ===
[[File:South Korean Vending Machines.jpg|thumb|Vending machines with Chilsung Cider advertisement]]
American military presence as a result of [[Korean War|the Korean War]] in the 1950s led to carbonated beverages appearing in South Korea for the first time. Chilsung released their own version of Cola in 1961, prior to [[Coca-Cola]]'s official entry into the Korean market. It was first named ''Speci Cola'', but then changed to ''Chilsung Cola'' to match its sister product Chilsung Cider, but this has since been discontinued.<ref>{{Cite web |last=Choi |first=Hyun-joo |date=2016-08-16 |title=Domestic brands attempt to battle Coke, Pepsi in cola war |url=https://koreajoongangdaily.joins.com/2016/08/16/industry/Domestic-brands-attempt-to-battle-Coke-Pepsi-in-cola-war/3022689.html |access-date=2024-01-20 |website=[[Korea JoongAng Daily]] |language=en}}</ref>

Nowadays, Lotte Chilsung does not produce their own cola but instead bottles & distributes Pepsi Cola across Korea.<ref>{{Cite web |last=Kim |first=Na-young |date=2023-07-14 |title=Food industry scrambling to deal with WHO's classification of aspartame as possible cancer cause |url=https://en.yna.co.kr/view/AEN20230714006700320 |access-date=2024-01-20 |website=[[Yonhap News Agency]] |language=en}}</ref><ref>{{Cite web |last=CHOI SUN-EUL, SOHN DONG-JOO |date=2023-07-03 |title=Aspartame scandal freaks out Korea's zero sugar industry |url=https://koreajoongangdaily.joins.com/2023/07/03/business/industry/zero-sugar-sugarfree-aspartame/20230703180004890.html |access-date=2024-01-20 |website=[[Korea JoongAng Daily]] |language=en}}</ref>

=== Milkis ===
{{Main|Milkis}}

===Juices===
[[File:Sac Sac.jpg|thumb|upright|Sac Sac, an orange drink produced by Lotte Chilsung]]
Lotte Chilsung Beverage currently produces a range of natural fruit juices in orange, grape, apple, tangerine, pear, and mango flavors. In 1982, the company established a partnership with US-based, [[Del Monte Foods|Del Monte]], and now manufactures the Premium Orange and Del Monte Cold products. In 2009, the license for Tropicana was acquired and Tropicana Homemade style blends and other popular choices were produced.{{Citation needed|date=August 2022}}

===Coffee and tea===
The lineup in coffee include Let's Be, South Korea's No. 1 canned coffee; Cantata, a coffee blend made with Arabica beans from plantations worldwide; and black tea drinks Ceylon Tea and [[Lipton]].

===Other beverages/bottled water===
Other beverages range from soy milks to traditional beverage and health drinks. Other varieties in the catalog include the sports drink [[Gatorade]], the carbonated water Trevi, the purified water Icis, and France-imported Evian and Volvic.<ref>{{Cite web |date=2009-06-21 |title=volvic - company info - about us |url=http://volvic-na.com/companyinfo/aboutus.html |url-status=bot: unknown |archive-url=https://web.archive.org/web/20090621072903/http://volvic-na.com/companyinfo/aboutus.html |archive-date=2009-06-21 |access-date=2023-02-06}}</ref>

===Alcoholic drinks===
Lotte Chilsung Beverage has been marketing Scotch Blue, Korea's local [[whiskey]] brand, along with fruit liquor, traditional Mirin, and other alcoholic beverages. Other alcoholic drinks include [[soju]], [[Cheongju (beverage)|cheongju]] Baekhwasubok, [[plum liquor]] Seoljungmae Plus, and South Korean [[wine]] Majuang.<ref>{{Cite web |title=The first Korean wine, Majuang |url=https://www.korea.net/NewsFocus/Business/view?articleId=124828 |access-date=2023-02-06 |website=[[Korea.net]] |language=en}}</ref>

Their [[soju]] brand Chum-Churum ({{Korean/auto|hangul=처음처럼|rr=yes|lit='like the first time'}}) is the world's first soju made from alkaline-reduced water. In 2021, the spirit brand recorded sales worth {{KRWConvert|41.9|b}} in 37 countries.<ref name=":1" />

== Expansion abroad ==
In 1966, Lotte Chilsung began exporting its Chilsung Cider to Vietnam. In 1989, Lotte Chilsung acquired a [[Japanese Agricultural Standard|JAS mark]]. In the late 1990s, the manufacturer grew to be the largest beverage company in Asia, holding 35% of the domestic market share.{{citation needed|date=June 2020}} Lotte Chilsung continued to grow signing a contract with [[Gatorade]] in 2001.<ref>{{Cite web |last= |title=History |url=http://company.lottechilsung.co.kr/eng/history/contentsid/657/index.do? |access-date=2023-09-02 |website=Lotte Chilsung Beverage |language=ko}}</ref>

By the end of 2024, a Lotte spokesperson claimed overseas sales will make up more than 30% of Chilsung Beverage's total revenue.<ref name=":3">{{Cite web |last=Ahn Byung-joon and Minu Kim |date=5 October 2023 |title=Lotte Chilsung completes acquisition of Pepsi Philippines |url=https://pulsenews.co.kr/view.php?sc=30800028&year=2023&no=759471 |access-date=2024-01-20 |website=Pulse News |language=en}}</ref>

=== US ===
In 2017, Lotte sought to expand their presence in the US beverage market, promoting Cider, Milkis and energy drink Hot6.<ref>{{Cite web |last=Jin |first=Eun-soo |date=2017-02-09 |title=Lotte looks to U.S. to boost sales of 3 drinks |url=https://koreajoongangdaily.joins.com/2017/02/09/industry/Lotte-looks-to-US-to-boost-sales-of-3-drinks/3029657.html |access-date=2024-01-20 |website=[[Korea JoongAng Daily]] |language=en}}</ref> They first began exporting their flavoured [[soju]] brand Cheom-cheoreum Soonhari to the US in 2019.<ref name=":1">{{Cite news |date=3 August 2022 |title=Leading Korean beverage company to increase market penetration in Philippines |url=https://www.philstar.com/business/biz-memos/2022/08/03/2199997/leading-korean-beverage-company-increase-market-penetration-philippines |access-date=20 January 2024 |work=Philstar Global}}</ref>

=== China ===
In 2016, the South Korean government chose Lotte Skyhill Country Club as the site to install a new advanced anti-missile system, [[Terminal High Altitude Area Defense|THAAD]].<ref>{{Cite web |last=Park |first=Byeong-su |date=2016-10-01 |title=Why was the Lotte Skyhill golf course chosen as the new site for THAAD deployment? |url=https://english.hani.co.kr/arti/english_edition/e_national/763694 |access-date=2024-01-19 |website=Hanyoreh |language=en}}</ref> This led to a sharp rise in anti-Korean sentiment in China, with much of the frustration targeted at Lotte.<ref name=":12">{{Cite news |date=2019-03-13 |title=South Korea's Lotte seeks to exit China after investing $9.6 billion, as Thaad fallout ensues |url=https://www.straitstimes.com/asia/east-asia/south-koreas-lotte-seeks-to-exit-china-after-investing-96-billion |access-date=2024-01-19 |work=The Straits Times |language=en |issn=0585-3923}}</ref> There were widespread boycotts and protests, with employees of a mall in [[Xuchang]] protesting Lotte as they sung the Chinese national anthem.<ref>{{Cite news |last1=Hernández |first1=Javier C. |last2=Guo |first2=Owen |last3=Mcmorrow |first3=Ryan |date=2017-03-09 |title=South Korean Stores Feel China's Wrath as U.S. Missile System Is Deployed |url=https://www.nytimes.com/2017/03/09/world/asia/china-lotte-thaad-south-korea.html |access-date=2024-01-19 |work=[[The New York Times]] |language=en-US |issn=0362-4331}}</ref>

As a result, Lotte's Chinese business operations suffered greatly, with four out of six of Lotte Confectionery and Lotte Chilsung Beverage's factories in Beijing, Qingdao, Henan and Qingbai shutting down in Q1 2019.<ref>{{Cite web |last=Reyes |first=Jean |date=13 March 2019 |title=Lotte Group to sell food production sites in China |url=https://www.spglobal.com/marketintelligence/en/news-insights/trending/hM3yXR4ssp2ltVEfevlh6g2 |access-date=2024-01-19 |website=S&P Global |language=en-us}}</ref> All of Chilsung Beverage & Lotte Confectionary's Chinese operations had ceased by 2019.<ref>{{Cite web |last=Kim |first=Jae-heun |date=2022-05-23 |title=Lotte to pull out of China, focus on Southeast Asia |url=https://www.koreatimes.co.kr/www/tech/2024/01/419_329617.html |access-date=2024-01-19 |website=[[The Korea Times]] |language=en}}</ref>

Despite this difficult diplomatic backdrop, Lotte Chilsung was still able to sell beverages into Chinese markets. In 2021, Chilsung sold more than 25 million cans of Milkis to Chinese markets, with Taiwan's consumption increasing 1100% in just a year.<ref>{{Cite web |last=Kim |first=Min-jee |date=2022-01-10 |title=Lotte Chilsung exports 25 million cans of 'Milkis' to China last year |url=https://www.koreaittimes.com/news/articleView.html?idxno=110621 |access-date=2024-01-19 |website=[[The Korea IT Times]] |language=ko}}</ref> Between January and August 2022, they had exported over 10 million cans of Milkis to Taiwan.<ref>{{Cite web |last=Choi |first=Moon-hee |date=2022-09-20 |title=Lotte Chilsung Beverage Exports 10mn Cans of Milkis to Taiwan in 2022 |url=https://www.businesskorea.co.kr/news/articleView.html?idxno=100644 |access-date=2024-01-19 |website=Businesskorea |language=ko}}</ref>

=== The Philippines ===
Chilsung Beverage first entered the Filipino market in 2010 by purchasing a 34.4% stake in [[Pepsi Philippines|Pepsi Cola Products Philippines]] (PCPPI).<ref name=":3" /> In 2020, Chilsung paid {{KRWConvert|71.4|b}} to increase their stake to 72.9%.<ref>{{Cite web |last=Kim |first=Hyo-jin |date=11 September 2020 |title=Lotte Chilsung Beverage wins back control over Pepsi Philippines, Lotte Liquor Japan - Pulse by Maeil Business News Korea |url=https://pulsenews.co.kr/view.php?year=2020&no=940676 |access-date=2024-01-20 |website=Pulse News |language=en}}</ref> They completed their acquisition of the country's 2nd largest beverage producer in October 2023.<ref>{{Cite web |last=Seo |first=Ji-eun |date=2023-10-04 |title=Lotte Chilsung acquires Pepsi Philippines, eyes expansion in the region |url=https://koreajoongangdaily.joins.com/news/2023-10-04/business/industry/Lotte-Chilsung-acquires-Pcppi-eyes-expansion-in-the-Philippines/1882950 |access-date=2024-01-20 |website=[[Korea JoongAng Daily]] |language=en}}</ref>

== Use of celebrities ==
As a Korean brand, Lotte Chilsung has incorporated many famous Korean entertainers into their advertising.

Singer [[Lee Hyori]] represented their [[soju]] brand Chum-Churum ({{Korean/auto|hangul=처음처럼|rr=yes|lit='like the first time'}}) between 2007 and 2012.<ref>{{Cite web |title=Lee Hyori, No Longer The Face Of Soju |url=http://world.kbs.co.kr/service/contents_view.htm?lang=e&menu_cate=enternews&id=&board_seq=179357&page=235&board_code= |access-date=2024-01-20 |website=[[KBS World]] |language=en}}</ref> Then, a marketing campaign with the idol nicknamed the "nation's first love", [[Bae Suzy]], ran from 2016 to 2018.<ref>{{Cite web |last=Toh |first=Jamielynne |date=2021-04-23 |title=Will Blackpink's Jennie dethrone Bae Suzy as Korea's 'CF queen'? |url=https://www.scmp.com/magazines/style/celebrity/article/3130774/did-blackpinks-jennie-dethrone-bae-suzy-koreas-cf-queen-k |access-date=2024-01-20 |website=South China Morning Post |language=en}}</ref> [[Blackpink|BLACKPINK]]'s [[Jennie (singer)|Jennie]] led the brand from 2021 to 2023, with actress [[Han So-hee]] becoming their latest representative.<ref>{{Cite web |title=Soju brand Chum Churum remove Jennie from Blackpink as model |url=https://www.thenews.com.pk/latest/1046874-soju-brand-chum-churum-remove-jennie-from-blackpink-as-model |access-date=2024-01-20 |website=The News International (Pakistan) |date=5 March 2023 |language=en}}</ref>

For one soju campaign with BLACKPINK's Jennie, Chum-Churum released a special promotional gift box which included Jennie photo cards, a Jennie mini cutout, a Jennie soju glass and a Soonhari Bluetooth microphone.<ref>{{Cite web |last=Choi |first=Moon-hee |date=2022-10-04 |title=Lotte Chilsung Beverage to Promote Sunhari in Overseas Countries |url=https://www.businesskorea.co.kr/news/articleView.html?idxno=101557 |access-date=2024-01-20 |website=Business Korea |language=en}}</ref>

In 2014, [[Korean barbecue|Korean BBQ]] restaurant owner, Ham Sun-bok, went viral for making 'so-maek', a cocktail of beer and [[soju]]. Lotte made her a brand representative for Chum-Churum, reportedly signing a contract for more than {{KRWConvert|20|m}}.<ref>{{Cite web |last=Ko |first=Dong-hwan |date=2014-03-31 |title=YouTube celebrity 'boilermaker' signs liquor ad deal with Lotte |url=https://www.koreatimes.co.kr/www/nation/2024/01/511_154425.html |access-date=2024-01-20 |website=[[The Korea Times]] |language=en}}</ref>

In 2017, Chilsung Cider released an advertisement with actor [[Park Seo-joon]] and [[Laboum|LABOUM]] singer [[Ahn Sol-bin|Solbin]].<ref>{{Cite web |title=≪식약일보≫ 박서준·솔빈모델 "칠성사이다" 신규광고 선보여 |url=http://www.kfdn.co.kr/32216 |access-date=2024-01-20 |website=식약일보}}</ref> In 2023, actor [[Jung Hae-in]] became the face of Chilsung Cider.<ref>{{Cite web |date=2023-04-12 |script-title=ko:롯데칠성음료, '칠성사이다' 새로운 얼굴로 정해인 선정 |url=http://www.newslock.co.kr/news/articleView.html?idxno=74134 |access-date=2024-01-20 |website=뉴스락 |language=ko}}</ref>

In 2024, Lotte Chilsung Beverage's "Saero" is launching new animation content for their new product "Saero Apricot". Actors [[Park Ji-hoon]] and [[Kim Hye-yoon]] were selected as the endorsers and participated in dubbing the animation for the advertisement campaign.<ref>{{cite web|url=https://m.segyebiz.com/newsView/20240423504646|script-title=ko:'구미호' 박지훈X'인간' 김혜윤, '새로 살구' 세계관서 만났다|trans-title='Gumiho' Park Ji-hoon X 'Human' Kim Hye-yoon, met in the world of 'New Apricot'|date=April 23, 2024|access-date=July 24, 2024|author=Jeong Ga-yeong|website=World Biz & Sports World|via=[[Naver]]|language=ko|archive-url=https://web.archive.org/web/20240724035704/https://m.segyebiz.com/newsView/20240423504646|archive-date=July 24, 2024|url-status=live}}</ref><ref>{{cite web|url=https://m.entertain.naver.com/article/312/0000659222|script-title=ko:김혜윤, '3살 연하' 박지훈과 새로운 호흡…주류 애니메이션 광고 주인공 발탁|trans-title=Kim Hye-yoon teams up with Park Ji-hoon, who is three years younger, as they are chosen as the main characters for a new beverage animation advertisement|date=April 23, 2024|access-date=July 24, 2024|author=Lee So-jeong|website=Ten Asia|via=[[Naver]]|language=ko|archive-url=https://web.archive.org/web/20240604095453/https://m.entertain.naver.com/article/312/0000659222|archive-date=June 4, 2024|url-status=live}}</ref>

== Antitrust violations ==
The [[Fair Trade Commission (South Korea)|Fair Trade Commission]] (FTC) fined Chilsung along with four other beverage producers for colluding to raise the prices of their products. The FTC reported that the companies co-ordinated price hikes four times between February 2008 and February 2009. Chilsung was fined {{KRWConvert|21.7|b}}.<ref>{{Cite web |date=2009-08-16 |title=Lotte Chilsung Fined for Collusion |url=https://www.koreatimes.co.kr/www/tech/2024/05/129_50196.html |access-date=2024-01-20 |website=[[The Korea Times]] |language=en}}</ref>

Just a few months later, Chilsung Beverage, in conjunction with three other companies, was found to have been forcing retailers to not lower the price of their products, receiving the largest fine of {{KRWConvert|500|m}}.<ref>{{Cite web |last=Kim |first=Hyun-cheol |date=2009-11-03 |title=4 Beverage Makers Fined for Price Fixing |url=https://www.koreatimes.co.kr/www/tech/2024/01/419_54827.html |access-date=2024-01-20 |website=[[The Korea Times]] |language=en}}</ref>

In 2021, Lotte Chilsung was fined almost {{KRWConvert|1|b|to=USD}} by the [[Fair Trade Commission (South Korea)|Korean Fair Trade Commission]] for violating [[Competition law|antitrust]] regulations.<ref>{{Cite web |last=Kim |first=Soo-yeon |date=2021-04-06 |title=Lotte Chilsung fined 1 bln won over unfair practice |url=https://en.yna.co.kr/view/AEN20210406004200320 |access-date=2023-09-02 |website=[[Yonhap News Agency]] |language=en}}</ref>

==See also==
*[[List of South Korean corporations]]
*[[Lotte Corporation]]
*[[Lotte Confectionery|Lotte Confectionary]]
*[[Lotte Holdings]]
*[[Lotte Group]]

==References==
{{Reflist}}

==External links==
{{commons category|Lotte Chilsung Beverage}}
* {{Official website|https://company.lottechilsung.co.kr/eng/main/index.do}}
{{Finance links
|name= Lotte Chilsung Beverage
|google= 005300:KRX
|yahoo= 005300.KS
|bloomberg= 005300:KS
|reuters= 005300.KS
}}

{{Lotte}}
{{KOSPI 200}}

[[Category:Lotte Corporation subsidiaries|Chilsung]]
[[Category:South Korean brands]]
[[Category:Drink companies of South Korea]]
[[Category:Food and drink companies established in 1950]]
[[Category:Food and drink companies based in Seoul]]
[[Category:Manufacturing companies based in Seoul]]
[[Category:1950 establishments in South Korea]]
[[Category:PepsiCo bottlers]]
[[Category:Companies listed on the Korea Exchange]]
[[Category:Companies in the KOSPI 200]]