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{{Use dmy dates|date=April 2022}}
{{Infobox magazine
| title              = Lucire
| image_file         = Lucire (magazine) February 2007 cover.jpg
| image_size         = 
| image_caption      = February 2007 cover
| company            = Jack Yan & Associates<br />Asia Design Consultants<br />GoMedia Srl<br />Sawahel Aljazeera Publishing Co.
| publisher          = [[Jack Yan]]<br />Aljawhara Al-Otaishan<br />Miguel Kirjon<br />Valentin Lapusca
| paid_circulation   = 
| unpaid_circulation = 
| total_circulation  = 65,450
| circulation_year   = 2006
| language           = [[English language|English]]<br />[[Romanian language|Romanian]]<br />[[French language|French]]
| category           = [[Fashion]]<br />[[Beauty]]
| frequency          = Monthly<br />Quarterly
| editor             = Summer Rayne Oakes
| editor_title       = US Editor
| firstdate          = October 20, 1997
| country            = New Zealand<br /> Thailand<br /> Romania<br /> Saudi Arabia
| website            = {{url|https://lucire.com/}}<br />{{URL|https://lucire.net/}}<br /> {{url|https://lucirerouge.com/}} 
| issn               = 1175-7515 <!-- 1176-8169<br />1841-3129<br />2624-4136 -->
}}

'''''Lucire''''' ({{IPAc-en|l|uː|ˈ|tʃ|ɪər|eɪ}} {{respell|loo|CHEER|ay}}, {{IPA|ro|luˈtʃire|lang}}; {{translation|"Glow"}}) is a [[fashion magazine]] that originally began on the [[World Wide Web|web]] in 1997, before adding a monthly print edition in its home country of [[New Zealand]] in 2004,<ref>{{cite web |last=Bond |first=Georgina |url=http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=3586965&pnum=0 |title=International fashion for those at home |work=The New Zealand Herald |date=2004-08-26 |accessdate=2022-09-11}}</ref> and is now published seasonally, with a monthly for licensees. It is the first fashion partner with the [[UNEP]], an arrangement that began in 2003.<ref>{{cite web|work=UNEP|url=https://www.un.org/press/en/2003/unep154.doc.htm|title=UNEP targets retail and fashion industry as part of ongoing effort to promote 'cool' green lifestyles|date=2002-06-02 |accessdate=2019-08-22 }}</ref> In 1999, ''[[Harper's Bazaar]] Australia'' listed ''Lucire'' in its "A-list of Style" supplement.<ref>{{cite news|work=Harper's Bazaar Australia |title=The A-list of Style |date=1999-09-15}}</ref> In 2018, ''Lucire'' was listed by ''[[SheKnows Media|StyleCaster]]'' as one of the "21 International Fashion Magazines That Should Be on Your Radar."<ref>{{cite web|work=StyleCaster|url=https://stylecaster.com/international-fashion-magazines/|title=21 International Fashion Magazines That Should Be on Your Radar|accessdate=July 18, 2019}}</ref> In 2022, ''[[LUXlife]]'' named ''Lucire'' its "Most Pioneering Online Fashion Magazine",<ref>{{cite web|work=LUXlife|url=https://www.lux-review.com/winners/lucire/|title=Most Pioneering Online Fashion Magazine|accessdate=June 11, 2022}}</ref> and in 2025, they awarded it "Best Digital Fashion Magazine".<ref>{{cite web|work=LUXlife|url=https://lux-life.digital/winners/lucire-2/|title=Style & Apparel Awards 2024: Best Digital Fashion Magazine|accessdate=February 11, 2025}}</ref>

==History==
At its launch, it was the second online fashion title in New Zealand (after [[Massey University#Wellington Campus|Wellington Polytechnic]]'s ''Fashionbrat''), and the first commercial fashion magazine on the web there.<ref>{{cite web|work=Radio New Zealand|url=https://www.ngataonga.org.nz/collections/catalogue/catalogue-item?record_id=199676|title=Voices: Jack Yan - Wellington's next mayor?|date=July 12, 2015|accessdate=June 5, 2022}}</ref> With ''Fashionbrat'' lasting only one issue, ''Lucire'' is the longest running online fashion magazine in New Zealand.<ref>{{cite news |url=https://lucire.com/insider/20220602/a-25th-anniversary-retrospective-leading-up-to-lucires-launch-in-1997/ |title=A 25th anniversary retrospective: leading up to Lucire's launch in 1997 |date=2022-06-02 |accessdate=2022-10-22 |work=Lucire}}</ref> It claims to be the first fashion title to extend its [[brand]] from the [[internet]] into [[Printing|print]],<ref>{{cite news |url=https://lucire.com/2004/1126ll0.shtml |title=For the people |date=2004-11-26 |accessdate=2022-10-30 |work=Lucire}}</ref> and the first [[website]] to launch print editions in more than one country.<ref name="lucirero">{{cite news |url=https://lucire.com/2005/0516ll0.shtml |title=17.5.05: Lucire Romania |date=2005-05-16 |accessdate=2022-10-30 |work=Lucire}}</ref>

[[Summer Rayne Oakes]] was made the US Editor in 2007 and subsequently editor-at-large. Stanley Moss serves as travel editor and Elyse Glickman its US west coast editor.<ref name="people">{{cite news |author=Yan, Jack |url=https://lucire.com/insider/20220623/the-people-of-lucire/ |title=The people of Lucire |date=2022-06-23 |work=Lucire |accessdate=2022-10-30}}</ref> Sopheak Seng became its fashion editor in 2010.<ref>{{cite news |url=https://www.infonews.co.nz/news.cfm?id=54541 |title=Sopheak Seng appointed fashion editor of Lucire |date=2010-07-05 |work=Infonews.co.nz |accessdate=2022-10-30}}</ref> Qurratulain Wahab edits ''Lucire KSA'' in Saudi Arabia.<ref>{{cite news |url=https://lucire.com/2019/1201ll0.shtml |title=The personal touch |date=2019-12-01 |work=Lucire |accessdate=2022-09-16}}</ref> ''Lucire'' was founded by [[Jack Yan]], who continues to serve as [[publisher]].<ref>{{cite web |publisher=Victoria University of Wellington|url=https://www.victoria.ac.nz/vbs/about/alumni/jack-yan|title=Jack Yan|accessdate=August 22, 2019}}</ref>

When conceived, the name was not intended to have a meaning; it was only later that the team discovered it was a quaint [[Romanian language|Romanian]] term meaning 'the act of glowing or glittering'.<ref>{{cite web|work=Verve|url=https://issuu.com/verve-magazine/docs/lowres|author=St Clair Brown, Angus|title=Jack Yan—Lucire magazine|date=September 2, 2014|accessdate=September 5, 2022}}</ref>

In the early 2000s, ''Lucire'' covered new talent alongside more established names. It was one of the first publications to profile actress [[Gal Gadot]],<ref>{{cite web |work=Lucire |last=Yan |first=Jack |url=https://lucire.com/2017/1017ll0.shtml |title=Gal Gadot makes waves |accessdate=2022-11-02 |date=2017-10-17 }}</ref> designer [[Zac Posen]],<ref>{{cite web |work=Lucire |url=https://lucire.com/2002/0127fe0.shtml |title=Zac to the future |accessdate=2022-11-02 |date=2002-01-27 }}</ref> [[MTV (New Zealand TV channel)|MTV New Zealand]] presenter and former beauty queen [[Amber Peebles]],<ref>{{cite web |work=Lucire |last=Yan |first=Jack |url=https://lucire.com/2003/1208ll0.shtml |title=Civic virtue |accessdate=2022-11-02 |date=2003-12-08 }}</ref> and numerous others. In 2003, it was the second-ever New Zealand website to be nominated for a [[Webby Award]].<ref>{{cite web |url=http://www.webbyawards.com/webbys/winners-2003.php |title=Webby Awards |accessdate=2009-12-11 |url-status=dead |archiveurl=https://web.archive.org/web/20091202054601/http://www.webbyawards.com/webbys/winners-2003.php |archivedate=2009-12-02 }}</ref>

Print edition [[cover girl]]s have included [[Gal Gadot]], [[Laura Vandervoort]], [[Violett Beane]], [[Denise Richards]], [[Javicia Leslie]], [[Camille Hyde]], [[Brittny Gastineau]], [[Vanessa Carlton]], [[Sarah McLachlan]], [[Stacie Jones Upchurch]], [[Nicky Hilton]], [[Theodora Richards]], [[Jennifer Siebel Newsom]],<ref name="people"></ref> [[Rachel Hilbert]],<ref>{{Cite web|url=https://lucire.com/insider/20230117/behind-the-scenes-of-our-25th-anniversary-cover/|last=Yan |first=Jack |title=Behind the scenes of our 25th anniversary cover|work=Lucire|date=2023-01-17|access-date=2024-08-09}}</ref> and [[Andrea Kevichüsa]].<ref>{{cite web |work=Lucire |last=Yan |first=Jack |url=https://lucire.com/insider/20230618/a-hot-cover-with-andrea-kevichusa/ |title=A hot cover with Andrea Kevichüsa |accessdate=2023-07-21 |date=2023-06-18 }}</ref>

==International editions==

''Lucire'' launched its first international edition in Romania (helmed by Mirella and Valentin Lapusca) in May 2005,<ref>{{cite web |last=Ionescu |first=Costin |url=http://www.wall-street.ro/articol/Marketing-PR/3540/Revistele-glossy-sfideaza-regulile-pietei.html |title=Revistele 'glossy' sfideaza regulile pietei |work=Săptămâna Financiară |date=2005-05-30 |accessdate=2022-09-11 |url-status=dead |archiveurl=https://web.archive.org/web/20110716064700/http://www.wall-street.ro/articol/Marketing-PR/3540/Revistele-glossy-sfideaza-regulile-pietei.html  |archivedate=2011-07-16 }}</ref> claiming to be the first New Zealand fashion magazine to enter the continent, and the first [[webzine]] in the world to launch two print editions.<ref name="lucirero"></ref> A Thai edition, ''Twinpalms Lucire'', launched in 2008 in conjunction with Twinpalms Resort.<ref>{{cite web |url=https://lucire.com/insider/20080127/lucire-launches-in-thailand/ |title=''Lucire'' launches in Thailand |work=Lucire |date=2008-01-27 |accessdate=2022-09-16}}</ref> Additionally, ''Vox'' magazine in [[Qatar]] was briefly launched in conjunction with ''Lucire'',<ref>{{cite web|work=Lucire|url=https://lucire.com/2011/0301ll0.shtml |title=Welcome to our Qatari readers |date=2011-03-01|accessdate=2022-10-31}}</ref> while a one-off Bahraini edition appeared in 2014.<ref>{{cite web |url=https://wellington.scoop.co.nz/?p=148098 |date=2022-10-11 |accessdate=2022-11-02 | title=Born in Wellington, ''Lucire'' celebrating its 25th anniversary | work=Scoop}}</ref> In 2018 ''Lucire KSA'' was launched in Saudi Arabia, as a monthly English-language magazine. ''Lucire KSA'' is now supplied in the first and business classes of the national carrier [[Saudia]], and in their airport lounges.<ref>{{cite web|work=Scoop|url=http://www.scoop.co.nz/stories/BU1906/S00318/new-zealand-fashion-magazine-lucire-s-saudi-arabian-edition.htm|title=New Zealand fashion magazine Lucire's Saudi Arabian edition|date=2019-06-13 |accessdate=2019-07-18 }}</ref> ''Lucire Rouge'', a US edition, appeared in 2020, extending the magazine's coverage into wellness.<ref>{{cite web|work=Lucire Rouge|url=https://lucirerouge.com/contact/ |title=About Lucire Rouge |date=2020-09-01 |accessdate=2022-12-01 }}</ref> A French-language edition of ''Lucire KSA'' appeared in 2021.<ref>{{cite web|work=Lucire|url=https://lucire.com/insider/20210916/bienvenue-a-nos-lecteurs-francais-lucire-ksa-now-published-in-english-and-french/ |title=Bienvenue à nos lecteurs français: ''Lucire KSA'' now published in English and French|date=2021-09-16|accessdate=2022-10-31}}</ref>

==Notes==
{{reflist}}

==External links==
*{{official website|https://lucire.com/}}

[[Category:Lifestyle magazines]]
[[Category:Magazines established in 1997]]
[[Category:Women's magazines published in New Zealand]]
[[Category:Women's magazines published in Romania]]
[[Category:Women's fashion magazines]]
[[Category:Monthly magazines published in New Zealand]]
[[Category:Mass media in Wellington]]