View source for MTV Select

{{primary sources|date=May 2020}}
{{Use dmy dates|date=December 2019}}
{{Infobox television
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| opentheme            = MTV Select Opening Theme
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| first_aired          = {{Start date|df=y|1996|01|01}}
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'''''MTV Select''''' was an interactive music television program airing on [[MTV Europe|MTV]]<ref>{{cite web |url=http://www.mtve.com/ |title=Archived copy |website=www.mtve.com |access-date=12 January 2022 |archive-url=https://web.archive.org/web/20000302052316/http://www.mtve.com/ |archive-date=2 March 2000 |url-status=dead}}</ref> channels across [[Europe]] and later on [[MTV Japan]], [[MTV Canada]], and [[MTV India]]. The show was hosted by a [[VJ (media personality)|VJ]], and viewers were able to contact the programme (using technologies like [[SMS]]) to request a music video from a list of songs chosen by the show's producers.<ref name="Artz">{{Cite book|last1=Artz |first1=Lee |last2=Kamalipour |first2=Yahya R. |date=28 August 2003 |title=The Globalization of Corporate Media Hegemony |publisher=SUNY Press |page=236 |isbn=0791458229}}</ref>

==History==
''MTV Select'' launched in 1996 after a similar series ''[[Dial MTV]]'' aired between 1996 and 1997 on [[MTV&nbsp;Europe]]. Upon launch ''MTV Select'' was available across Europe on [[MTV Europe]]. As MTV began to regionalize the channel across Europe it launched regional versions of the program including ''MTV Select'' German,<ref>{{cite web |url=http://www.mtv.de/select/index.php |title=:: MTV.de &#124; select MTV |website=www.mtv.de |access-date=12 January 2022 |archive-url=https://web.archive.org/web/20021001105431/http://www.mtv.de/select/index.php |archive-date=1 October 2002 |url-status=dead}}</ref> Italian, UK, and pan-European versions that aired on local MTV channels: MTV&nbsp;Germany, [[MTV (British and Irish TV channel)|MTV UK and Ireland]], MTV&nbsp;Italy and the original European channel MTV Europe. The program was created during a transitional period in MTV's history when it was moving away from music videos into other kinds of programming,<ref name="Billboard 2001-02-17">{{citation|author=Hay, Carla|title=Proper role of music TV debated in US|url=https://books.google.com/books?id=KBQEAAAAMBAJ&pg=RA1-PA68|magazine=Billboard|date=February 17, 2001|page=68}}</ref> and it was said that the channel is "in search of a new identity".<ref name="wherebeat">{{Cite web |last=O'Neill |first=Phelim |url=https://www.theguardian.com/media/1999/nov/11/tvandradio.television1|title=Where's the beat? |date=11 November 1999 |newspaper=[[The Guardian]]}}</ref> Shows were increasingly being centered around recognizable personalities—UK version of ''MTV Select'' was led by [[Richard Blackwood]], described as MTV's "current brightest star", and [[Donna Air]]. However only a marginal increase in viewership, from 0.9% to 1.1%, was recorded in 1998 in the UK.<ref name="wherebeat" /> Regardless, toward the end of its runtime it was described in [[Digital Spy]] as "UK and Ireland's favourite music request show".<ref name="favshow">{{Cite web |last=Wilkes |first=Neil |url=https://www.digitalspy.com/tv/a2029/mtv-takes-the-stars-to-dublin|title=MTV takes the stars to Dublin |date=22 February 2001  |website=[[The Guardian]]}}</ref>

''MTV Select'' would later launch regional versions in Spain, France, Poland, and Romania. MTV Networks Europe eventually replaced ''MTV Select'' with the US version of ''[[MTV TRL]]''. Prior to MTV Select finishing MTV channels in Italy, Germany, UK and Romania already had their own versions of ''MTV TRL''.

''MTV Select'' appeared on MTV&nbsp;Japan in 2000 and was later replaced. The show was reportedly a big hit on [[MTV&nbsp;India]], where the show format was to telecast live user requests, received through phone calls or [[e-mails]]. For several years since its launch it was hosted by [[Rahul Khanna]].<ref name="Lobo">{{cite web |last=Lobo |first=Bian |title=Bian Lobo|url=http://www.rediff.com/style/jun/19rahul.htm|website=Rediff.com|date=June 19, 1997}}</ref>

With the launch of MTV&nbsp;Canada, a Canadian version of ''MTV Select'' aired on [[A-Channel (1997-2005)|A-Channel]], [[MTV&nbsp;Canada]], and [[Toronto One]]. Hosted by Amanda MacKay and [[Brian Adler]] and taped in [[Vancouver, British Columbia]], the show featured interviews with bands and singers, video requests, and a countdown of the ten songs that received the most votes at the ''Select'' website, starting at Number&nbsp;10 on Monday and ending at Number&nbsp;1 on Friday. When MTV&nbsp;Canada was rebranded as ''[[MTV2 (Canada)|Razer]]'', the show was renamed ''[[969 (TV series)|969]]''.

MTV was one of the early adopters of [[SMS]] use during live shows. In 2001, the program was noted as one of the ways MTV hoped to capitalize on the "text messaging mania". It was said that the benefit of the interactive format, compared to the internet, is that viewers aren't dragged away from the TV.<ref>{{Cite web |last=Vickers |first=Amy |url=https://www.theguardian.com/media/2001/apr/30/newmedia.broadcasting |title=Message mania on MTV |date= 30 Apr 2001 |newspaper=[[The Guardian]]}}</ref>

Today, most European MTVs no longer have live studio-based interactive request shows.

==Broadcasting==
* ''MTV Select'' broadcast Monday to Friday on MTV Europe and later MTV Nordic from 17:00 to 18:00 (CET). 
* ''MTV Select'' in the UK & Ireland broadcast Monday to Sunday from 16:00 to 18:00 (London/Dublin); later moving to weekends from 10:00 to 12:00 before the weekend edition was replaced by the short-lived MTV On Call. 
* ''MTV Select'' Italia broadcast live from Milan and Rome weekdays from 16:00 to 18:00. 
* MTV Spain aired ''Select MTV'' live from Madrid weekdays from 18:00 to 19:00. 
* MTV Germany aired Select Germany from 14:00 (CET) each weekday. 
* ''MTV Top Selection'' was the sister show to ''MTV Select'' in Europe and Nordic region; a video chart based on the most requested songs, this broadcast weekdays from 19:00 (CET).

==VJs==
{{see also|List of MTV VJs}}
*European & Nordic Edition: [[Eden Harel]], Thomas Madvig, [[Lars Oostveen]], [[Ulrika Eriksson]], [[Kicki Berg]], [[Lars Beckung]], [[Neil Cole]], Fleur van der Kieft, [[Joanne Colan]], [[Mimi Kalinda]], 
*UK & Ireland Edition: [[Donna Air]], [[Garreth Hendrick]], [[Emma Ledden]], [[Edith Bowman]], [[Zane Lowe]], [[Dannan Breathnach]], [[Lisa Snowden]]
*German Edition: {{interlanguage link|Markus Kavka|de}}, Patrice Bouédibéla, [[Mirjam Weichselbraun]], [[Nora Tschirner]] and [[Anastasia Zampounidis]]
*French Edition: Daniela,<ref>{{cite web |url=http://www.mtv.fr/mtv.fr/jhtml/mtv/MaVJDaniela.jhtml |title=MTV.fr &#124; TV |website=www.mtv.fr |access-date=12 January 2022 |archive-url=https://web.archive.org/web/20040616173718/http://www.mtv.fr/mtv.fr/jhtml/mtv/MaVJDaniela.jhtml |archive-date=16 June 2004 |url-status=dead}}</ref> Guillaume Stanczyk,<ref>{{cite web |url=http://www.mtv.fr/mtv.fr/jhtml/mtv/MaVJGuillaume.jhtml |title=MTV.fr &#124; TV |website=www.mtv.fr |access-date=12 January 2022 |archive-url=https://web.archive.org/web/20040616173817/http://www.mtv.fr/mtv.fr/jhtml/mtv/MaVJGuillaume.jhtml |archive-date=16 June 2004 |url-status=dead}}</ref> Mouloud,<ref name="Archived copy">{{cite web |url=http://www.mtv.fr/jhtml/mtv/MaVJHomePage.jhtml |title=MTV.fr &#124; TV |website=www.mtv.fr |access-date=12 January 2022 |archive-url=https://web.archive.org/web/20060113004955/http://www.mtv.fr/jhtml/mtv/MaVJHomePage.jhtml |archive-date=13 January 2006 |url-status=dead}}</ref> China<ref name="Archived copy"/> and Ariel Wizman.
*Spanish Edition: Miguel Such & Claudia González
*Italian Edition:
*Romanian Edition: Zara.<ref>{{Cite web|url=http://www.mtv.ro/categories.jsp?artNdx=88|archive-url = https://web.archive.org/web/20030627055924/http://www.mtv.ro/categories.jsp?artNdx=88|archive-date = 27 June 2003|title = MTV SELECT|website=www.mtv.ro}}</ref>

== See also ==
* ''[[Much on Demand]]''
* ''[[Total Request Live]]''

== References ==
{{reflist}}

{{Music based programs on MTV}}
{{MTVNetwork Shows}}

[[Category:1990s variety television series]]
[[Category:2000s variety television series]]