View source for Maxwell House

{{short description|American coffee brand}}
{{about|the coffee brand}}
{{Infobox brand
| name           = Maxwell House
| logo           = Maxwellhouse coffee logo.png
| logo_size   = 150
| image          = 
| image_size   = 200
| caption        = 
| producttype    = [[Coffee]]
| currentowner   = [[Kraft Heinz]] (North America)<br /> [[JDE Peet's]] (Rest of the world)
| producedby     = 
| country        = United States
|tagline      = ''Good to the last drop''
| introduced     = {{start date and age|1892}} <br /> by [[Joel Owsley Cheek]] 
| discontinued   = 
| related        = [[Gevalia]]
| markets        = 
| previousowners = {{plainlist|
* Nashville Coffee{{refn|Complete name " Coffee and Manufacturing Company"|group=note|name=nashv}}
* [[General Foods]]
* [[Kraft Foods Inc.]]
}}
| trademarkregistrations = 
| ambassadors    = 
| website        = <!-- Site has been taken down, probably due to ransomware. -->
| module         = <!-- or: misc -->
| module1        = <!-- or: misc1 -->
| footnotes     =
}}
<!-- DO NOT add "Maxwell Apartment" to the lead section without first discussing it on the talk page. -->
'''Maxwell House''' is an American brand of [[coffee]] manufactured by a like-named division of [[Kraft Heinz]] in North America and [[JDE Peet's]] in the rest of the world. Introduced in 1892 by wholesale grocer [[Joel Owsley Cheek]], it was named in honor of the [[Maxwell House Hotel]] in [[Nashville, Tennessee]], which was its first major customer.<ref name=allen/> For nearly 100 years, until the late 1980s, it was the highest-selling coffee brand in the United States. The company's slogan is "Good to the last drop,"<ref name=olivia>{{cite magazine| url=https://houstonhistorymagazine.org/wp-content/uploads/2016/07/maxwell-house-without-image.pdf| title=Maxwell House, Good to Its Last Drop| first=Olivia| last=Johnson| magazine=Houston History| volume=10| issue=3| date=March 27, 2013| pages=22–26| access-date=December 12, 2021}}</ref> which is often incorporated into its logo and is printed on its labels.

Maxwell House coffee has been owned and produced by several companies, starting with Cheek's company, Nashville Coffee and Manufacturing Company,<ref name=allen>{{cite web| url=https://tnmuseum.org/junior-curators/posts/maxwell-house-coffee-and-nashville| title=Maxwell House Coffee and Nashville| first=Grace| last=Allen| date=July 14, 2020| website=[[Tennessee State Museum]]| access-date=December 12, 2021}}</ref> then followed by [[General Foods]] and [[Kraft Foods Inc.]]<ref name=coast>{{cite magazine| url=https://thecoastal.com/culture/maxwell-house-history-in-jacksonville/| title=Maxwell House's History in Jacksonville| magazine=The Coastal| date=May 1, 2019}}</ref>

On September 25, 2025, Kraft Heinz announced that Maxwell House would temporarily rebrand as "Maxwell Apartment" to celebrate [[National Coffee Day]] on September 29, offered consumers with a 12-month "lease" of the coffee to stock up for the year.<ref name="foo">{{cite web| url=https://news.kraftheinzcompany.com/press-releases-details/2025/For-the-First-Time-in-133-Years-Maxwell-House-Rebrands-as-Maxwell-Apartment/default.aspx| title=For the First Time in 133 Years, Maxwell House Rebrands as "Maxwell Apartment".| publisher=First.| date=September 25, 2025| website=[[Kraft Heinz Company]]| access-date=September 29, 2025}}</ref> The Maxwell Apartment-branded coffee was only sold on [[Amazon (company)|Amazon]] as a package of four {{convert|adj=on|27.5|oz}} canisters, and the regular Maxwell House-branded coffee was still available at grocery stores and other online stores.<ref>{{cite news| url=https://www.usatoday.com/story/money/2025/10/01/maxwell-house-coffee-name-change-maxwell-apartment/86456209007/| title=Classic coffee brand changes name after 133 years. See why.| newspaper=USA Today| date=October 1, 2025| access-date=October 3, 2025}}</ref>

== History ==
=== Early origins ===
[[File:Harriet Maxwell Overton (Confederate Veteran, 1911).png|thumb|left|150px|The hotel was named after Harriet Maxwell Overton (1911 photo)]]
[[File:Joelowsley cheek portrait.jpg|thumb|150px|Joel Cheek, founder of the company and the ''Maxwell House'' brand]]
In 1884, [[Joel Owsley Cheek|Joel Cheek]] moved to Nashville and met Roger Nolley Smith, a British coffee broker. He was said to be able to tell the origin of a coffee simply by smelling the green beans. Over the next few years, the two worked on finding the perfect blend. In 1892, Cheek approached the food buyer for the [[Maxwell House Hotel]] and gave him 20 pounds of his special blend for free. After a few days, the coffee was gone, and the hotel returned to using its usual brand. But after hearing complaints from patrons and others who liked Cheek's coffee better, the hotel bought Cheek's blend exclusively. After six months, the hotel agreed to allow Cheek to name his coffee after his first big sale.<ref>{{cite book |last1=Cross |first1=Mary |title=A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture |date=2002 |publisher=Greenwood Press |isbn=978-0-3133-1481-0 |access-date=4 September 2020 |url=https://archive.org/details/centuryofamerica00cros/page/30/ |pages=30–31}}</ref>

Inspired by his success, Cheek resigned from his job as a coffee broker and, with partner Maxwell Colbourne, formed a wholesale grocery distributor known as the "Nashville Coffee and Manufacturing Company". They specialized in coffee, with ''Maxwell House Coffee'', as it came to be known, as the central brand. Later, the Nashville Coffee and Manufacturing Company was renamed as the "Cheek-Neal Coffee Company". Over the next several years, the Maxwell House Coffee brand became a well-respected name that set it apart from the competition.<ref>{{cite web| url=http://www.streetdirectory.com/food_editorials/beverages/coffee/maxwell_house_coffee_history.html| title=Maxwell House Coffee History| website=FoodEditorials |access-date=12 August 2015}}</ref>

=== "Good to the last drop" ===
[[File:Maxwell house coffee newspaper ad 1921.jpg|thumb|150px|Maxwell House newspaper ad from 1921]]
In 1915, Cheek-Neal began using a "Good to the last drop" slogan to advertise their Maxwell House Coffee.<ref name=coast/> For several years, the ads made no claim of [[Theodore Roosevelt]] being the originator of the phrase.<ref name=olivia/> The company was then sold to [[General Foods]] which took over the Maxwell House brand in 1925. By the 1930s, the company was running advertisements that claimed that the former president had taken a sip of Maxwell House Coffee on a visit to [[Andrew Jackson]]'s estate, [[The Hermitage (Nashville, Tennessee)|The Hermitage]], near Nashville on October 21, 1907, and when served the coffee, he proclaimed it to be "good to the last drop".<ref name=kids>{{cite web| url=http://www.tnhistoryforkids.org/stories/maxwell_house| title="Good to the Last Drop" ... or was it?| website=Tennessee History for Kids| access-date=December 12, 2021| archive-url=https://web.archive.org/web/20071112000018/http://www.tnhistoryforkids.org/stories/maxwell_house| archive-date=2007-11-12}}</ref> During this time, [[Coca-Cola]] also used the slogan "Good to the last drop".<ref>{{cite web| url=http://memory.loc.gov/ammem/ccmphtml/colatime1.html| title=Coca-Cola Television Advertisements: Timeline| access-date=12 August 2015| archive-date=3 March 2007| archive-url=https://web.archive.org/web/20070303070717/http://memory.loc.gov/ammem/ccmphtml/colatime1.html| url-status=dead}}</ref> Later, Maxwell House distanced itself from that 1930s advertising claim, admitting that the slogan was written by Clifford Spiller, former president of General Foods Corporation, and did not come from a Roosevelt remark overheard by Cheek-Neal. The phrase remains a registered [[trademark]] of the product and appears on its logo.

The veracity of the Roosevelt connection to the phrase has never been historically established. In the local press coverage of Roosevelt's October 21 visit, a story concerning Roosevelt and the cup of coffee he drank features a quote that does not resemble the slogan.<ref name=kids/>  He is quoted as saying: "This is the kind of stuff I like to drink, by George, when I hunt bears." The Maxwell House Company claimed in its advertising that the Roosevelt story was true. In 2009, Maxwell House ran a commercial featuring Roosevelt repriser [[Joe Wiegand]], who tells the "Last Drop" story.<ref>{{cite AV media| title=Theodore Roosevelt for Maxwell House| url=https://www.youtube.com/watch?v=jLmVPufCd1w| people=Joe Wiegand| date=March 9, 2010| publisher=Turtle with Lemonade Productions| type=video| access-date=December 12, 2021}}</ref>

=== Expansion of the product line ===
[[File:Maxwellhouse coffee 1950 ad.jpg|thumb|170px|1950 advertisement of Maxwell House by General Foods]]
In 1942 during World War II, [[General Foods|General Foods Corporation]], successor to the [[Post Consumer Brands|Postum Company]] established by [[C. W. Post|Charles William Post]], contracted to supply [[instant coffee]] to the U.S. armed forces. Beginning in the fall of 1945, this product, which by that time had come to be branded as Maxwell House Instant Coffee, entered test markets in the eastern U.S.; it began national distribution the following year

{{anchor|Yuban}}The Yuban brand (sometimes Yule brand) was [[John Arbuckle (businessman)|John Arbuckle]]{{'}}s name for his personal mix of fresh coffees for Christmas gifts.<ref name="mag">{{Cite web |url=https://www.pittsburghmagazine.com/pittsburgh-was-the-coffee-capital-of-america/ |title=Pittsburgh was the Coffee Capital of America! |date=2010-04-29 |last=Sebak |first=Rick |website=pittsburghmagazine.com |access-date=2021-11-13}}</ref><ref name="LEAFtv/yuban">{{cite web |title=What Is Yuban? |url=https://www.leaf.tv/articles/what-is-yuban/ |website=LEAFtv |access-date=8 August 2023 |language=en}}<!-- https://fullcoffeeroast.com/what-is-yuban-coffee/ --></ref><ref name="allegheny">{{Cite web |url=https://alleghenycity.org/downloads/016%202000%2002%20Spring-Summer%20Reporter%20Dispatch%20vol4%20no2.pdf |title=The Arbuckle Family Fortune: Cotton, Coffee, Sugar - Part II |last=McCartan |first=Ruth |date=2000 |pages=2–4 |publisher=The Allegheny City Society |access-date=2021-11-13}}</ref> In 1935, Arbuckle Brothers Company, the first merchant to sell packaged coffee, was merged with ''Maxwell House'', later, [[General Foods]].<ref>{{Cite news |url=https://www.newspapers.com/clip/118923938/yuban-holiday-sale-30-nov-1961-the/ |title=Yuban Holiday Sale! |date=1961-11-30 |newspaper=[[The Boston Globe]] |page=36 |via=[[Newspapers.com]] |access-date=2023-02-17}}{{Open access}}</ref>

From 1949 until 2015, Yuban brand coffee was made in [[San Leandro, California]],<ref>{{cite news |url=https://www.eastbaytimes.com/2017/08/11/business-park-to-replace-old-kraft-foods-plant-in-san-leandro/ |title=Business park to replace old Kraft Foods plant in San Leandro |first=Darin |last=Moriki |date=August 11, 2017 |work=Bay Area News Group}}</ref><ref name="latimes/1988-04-11-fi-734">{{cite news |last1=Zonana |first1=Victor F. |title=The Roast of San Francisco : The City Partly Built on a Hill of Beans Is Waking Up to the Smell of a Gourmet Coffee Renaissance |url=https://www.latimes.com/archives/la-xpm-1988-04-11-fi-734-story.html |access-date=8 August 2023 |work=Los Angeles Times |date=11 April 1988}}</ref> with Arabica and Robusta<ref name="trung-nguyen-online/yuban-coffee">{{cite web |last1=Nguyen |first1=Robert |title=Uncovering The Caffeine Content In Yuban Coffee: What You Need To Know And How To Enjoy Responsibly |url=https://www.trung-nguyen-online.com/uncovering-the-caffeine-content-in-yuban-coffee-what-you-need-to-know-and-how-to-enjoy-responsibly/ |website=trung-nguyen-online |access-date=8 August 2023 |url-status=dead |archive-url=https://web.archive.org/web/20230810235716/https://www.trung-nguyen-online.com/uncovering-the-caffeine-content-in-yuban-coffee-what-you-need-to-know-and-how-to-enjoy-responsibly/ |archive-date=2023-08-10}}</ref> In 1984, [[The New York Times]] noted it was available only on the West Coast, and was among the top three of thirteen that "were the richest and most full-bodied".<ref name="nytimes/1984/sampling-brands-plain-fancy">{{cite news |title=SAMPLING THE MYRIAD BRANDS IN MARKETS, PLAIN AND FANCY |url=https://www.nytimes.com/1984/08/01/garden/sampling-the-myriad-brands-in-markets-plain-and-fancy.html |access-date=8 August 2023 |work=The New York Times |date=1 August 1984}}</ref><ref name="reuters-idINN1224828120080212">{{cite news |title=Kraft hikes Maxwell House, Yuban coffee prices |url=https://www.reuters.com/article/coffee-prices-kraft/kraft-hikes-maxwell-house-yuban-coffee-prices-idINN1224828120080212 |access-date=8 August 2023 |work=Reuters |date=12 February 2008 |language=en}}</ref>

In 1966 the company introduced "Maxwell House ElectraPerk", developed specifically for electric [[Coffee percolator|percolators]].

In 1969 General Foods in the UK launched granulated coffee in a presentation at the London Hilton hotel, using a pantomime stage format in a show called "Once Upon a Coffee Time". In this story, the weak "Prince of Powdah" and his mentor "Reschem" travel the world in search of blends. Meeting and falling in love with "Princess Purity" and fighting the dragon "Old Hat", the young man emerges as "Prince Granulo", heir to the Kingdom of Maxwell. This show was written by Michael Ingrams, produced by the Mitchell Monkhouse Agency, and designed by Malcolm Lewis and Chris Miles of Media.{{citation needed|date=July 2018}}

In 1976 General Foods added "Maxwell House A.D.C." coffee, the name reflecting its intended use in [[Coffeemaker#Electric drip coffeemakers|automatic drip coffeemakers]] such as [[Mr. Coffee]], which were superseding traditional coffee-preparation methods. In 1972, the company had introduced "Max-Pax" ground-coffee filter rings, aimed at the then still-strong market for percolator coffee preparation. Although this method, too, has been eclipsed, the Max-Pax concept was subsequently adapted as Maxwell House Filter Packs, first marketed by this name in 1989, for use in automatic coffee makers. By the 1990s, the company had quietly discontinued formulations for specific preparation methods.

The brand is now marketed in ground and measured forms, as well as in whole-bean, flavored, and varietal blends. A higher-yield ground coffee, Maxwell House Master Blend, was introduced in 1981. Rich French Roast; Colombian Supreme, described as being 100% [[Coffee production in Colombia|Colombian coffee]]; and 1892, described as a slow-roasted formulation, were all brought out in 1989, to compete in the increasingly competitive coffee market. In 1992, the company added [[cappuccino]] products to its line with Cappio Iced Cappuccino and Maxwell House Cappuccino in 1993. In recent years, the names of these products have been modified by the company to present a more uniform Maxwell House brand image.

After [[Kraft Foods Inc.]] was split into two companies in 2012, the rights to the Maxwell House brands were divided and are currently owned by [[Kraft Heinz]] in North America and [[JDE Peet's]] (formed from merger of [[Douwe Egberts]] and [[Mondelez International]] coffee and tea division) in the rest of the world.

=== Decaffeinated coffee ===
General Foods marketed [[Decaffeination|decaffeinated coffee]] under various brand names such as [[Sanka]] from {{circa}} 1927, and Brim and Maxim, the latter a [[Freeze drying|freeze-dried]] instant coffee which is not decaffeinated, from the 1950s. But it refrained from selling Maxwell House-labeled decaffeinated coffee products until 1983, when it introduced ground Maxwell House Decaffeinated into East Coast markets.

<blockquote>[[General Foods]]... through its Maxwell House division, entered 1984 with the West Coast introduction of Yuban ground decaffeinated coffee, followed by the national rollout of Maxwell House decaffeinated<ref name="thefreelibrary/a03841993">{{cite news |title=All eyes on decaffeinated |url=https://www.thefreelibrary.com/All+eyes+on+decaffeinated-a03841993 |access-date=8 August 2023 |work=Progressive Grocer |publisher=Free Online Library |date=July 1, 1985}}</ref></blockquote>

At the same time, it introduced a decaffeinated version of its long-established, lighter-tasting Yuban brand on the West Coast. Maxwell House Instant Decaffeinated Coffee came to store shelves in 1985. A further modification of the decaf theme, Maxwell House Lite, a reduced-caffeine blend, was introduced nationally in 1992 by Kraft General Foods and in its instant form the following year.

== Advertising ==
===1920s advertising campaign===
During the 1920s, the Maxwell House brand began to be extensively advertised across the US. Total advertising expenditures rose from $19,955 in 1921 to $276,894 in 1924. The brand was cited as the most well-known coffee brand in a 1925 study of consumer goods.<ref>Hotchkiss, George B. and Richard B. Franken. ''The Measurement of Advertising Effects''. (New York: [[Harper and Brothers]], 1927). p. 174.</ref>

===Radio===
Maxwell House was the sponsor of ''Maxwell House Coffee Time'', which ran from 1937 to 1949 and featured [[Baby Snooks]] (a character portrayed by [[Fanny Brice]]), [[Charles Ruggles]], [[Frank Morgan]], Topper, and [[George Burns]] and [[Gracie Allen]] over the years in a predominately radio comedy and variety format. Maxwell House also sponsored [[The Goldbergs (broadcast series)|''The Goldbergs'']] series on radio and later on television.

Maxwell House was also the sponsor of the radio version of ''[[Father Knows Best]]''. Each episode began with the youngest daughter asking, "Mother, is Maxwell House really the best coffee in the whole world?", to which the mother would reply, "Well, your father says so, and Father Knows Best!" It was later replaced by [[Postum]], a hot caffeine-free beverage that was touted as a calming beverage that would neither keep you up nor make you jittery.{{citation needed|date=January 2019}}

On Canadian television in the early 1980s, actor [[Ricardo Montalbán]] promoted Maxwell House in commercials with the theme "Morning and Maxwell House". In 1985, the company switched to more upbeat "Me and Max" campaigns with the common tagline "Hugga Mugga Max" and "Good to the last drop".{{citation needed|date=January 2019}}

===Television===
[[File:Maxwell House Margaret Hamilton 1977.jpg|thumb|150px|Actress [[Margaret Hamilton (actress)|Margaret Hamilton]] as Cora, in a Maxwell House advertisement around 1977]]
Maxwell House was the long-time sponsor of the early television series ''[[Mama (American TV series)|Mama]]'', based on the play and film ''I Remember Mama''. It starred [[Peggy Wood]] as the matriarch of a Norwegian-American family. It ran on the [[CBS]] network from 1949 to 1957. This was perhaps the first example of [[product placement]] on a TV show, as the family frequently gathered around the kitchen table for a cup of Maxwell House coffee, though these segments, aired toward the end of each episode, were usually kept separate from the main storyline. Early television programs were frequently packaged by the advertising agencies of individual sponsors. As this practice became less common in the late 1950s, Maxwell House, like most national brands, turned to "spot" advertising, with agencies creating sometimes long-running campaigns in support of their products.

One such 1970s campaign for Maxwell House featured the actress [[Margaret Hamilton (actress)|Margaret Hamilton]], famous for playing the Wicked Witch of the West in the popular 1939 film ''[[The Wizard of Oz (1939 film)|The Wizard of Oz]]'', as Cora, the general store owner who proudly announced that Maxwell House was the only brand she sold. Maxwell House was also a well-known sponsor of ''[[The Burns and Allen Show]]'', during which time Maxwell House spots were incorporated into the plots of the radio scripts.

The [[Miss Guyana]] winner and [[Miss World]] runner-up [[Shakira Baksh]], starred in a Brazilian television advertisement for Maxwell House in 1971,<ref>{{cite AV media|title=Maxwell House Coffee "Hats" Ad from 1971 featuring Shakira Baksh, the future Ms. Michael Caine.|url=https://youtube/b44PDdtW0xY?feature=shared| date=2024-08-06|website=[[YouTube]]|url-status=live}}{{cbignore}}</ref> causing the actor [[Michael Caine]] to fall in love with her and to find her, whom she considered to be "the most beautiful woman he had ever seen." From a friend in the advertising business, he discovered that she lived only a few miles from him in [[London]]. The couple were married at the [[Algiers Hotel]] on 8 January 1973,<ref>{{cite news|author=[[United Press International]]|title=Michael Caine Marries|newspaper=[[Sun Sentinel#History|Fort Lauderdale News]]|date=9 January 1973|url=https://www.newspapers.com/newspage/230478154|quote=British Actor Michael Caine married Shakira Baksh, a former Miss Guiana, last night in the chapel of the Algiers Hotel on the Las Vegas Strip.}}</ref><ref name=MichaelCaine>{{Cite web|url=http://www.michaelcaine.com/timeline|title=TimeLine|website=www.michaelcaine.com}}</ref> and have one daughter.

===Print advertisement===
Along with television advertising, Maxwell House used various print campaigns, always featuring the tagline "good to the last drop". The publication of its [[Passover]] [[Haggadah]] by the Joseph Jacobs Advertising Agency, beginning in 1932,<ref name="berger">{{cite web |url=https://www.nytimes.com/2011/04/09/nyregion/09haggadah.html |title=Giving a Haggadah a Makeover |last=Berger |first=Joseph |date=April 8, 2011  |newspaper=[[The New York Times]] |access-date=March 23, 2013}}</ref> made Maxwell House a household name with many American Jewish families.<ref>{{cite web |url=http://josephjacobsadvertising.com |title=The JJA Story| website=Joseph Jacobs Advertising |access-date=December 12, 2021}}</ref> This was part of a marketing strategy by advertiser Jacobs, who also hired an Orthodox rabbi to certify that the coffee bean was technically not "[[kitniyot]]" (because it was more like a berry than a bean) and was, consequently, ''[[Kashrut|kosher]]'' for Passover. Maxwell House was the first coffee roaster to target a Jewish demographic. The [[Maxwell House Haggadah]] was also the Haggadah of choice for the annual [[White House Passover Seder]] which President [[Barack Obama]] conducted during his presidency from 2009 to 2016.<ref name="berger" /><ref>{{cite web |url=http://chicago.suntimes.com/politics/obama-2015-passover-seder-guests-menu-maxwell-house-haggadah/ |title=Obama 2015 Passover Seder: Guests, menu & Maxwell House Haggadah |first=Lynn |last=Sweet |date=6 April 2015 |access-date=18 April 2016 |newspaper=[[Chicago Sun-Times]] |archive-date=2 February 2017 |archive-url=https://web.archive.org/web/20170202021444/http://chicago.suntimes.com/politics/obama-2015-passover-seder-guests-menu-maxwell-house-haggadah/ |url-status=dead }}</ref><ref>{{Cite web |title=Baseball & The Tenth Inning {{!}} Ken Burns {{!}} PBS {{!}} Watch Baseball & The Tenth Inning {{!}} Ken Burns Documentary |url=https://www.pbs.org/kenburns/baseball/ |access-date=2023-06-06 |website=Baseball & The Tenth Inning {{!}} Ken Burns {{!}} PBS |language=en}}</ref>

==Manufacturing facilities==
[[File:Maxwell House Houston Factory.jpg|thumb|A former Maxwell House factory located in [[Houston, Texas]]]]
Of its major manufacturing facilities, the third was established by Maxwell House in [[Jacksonville, Florida]]. This continues as its single operating plant for the North American market today.

The company first produced its coffee in [[Hoboken, New Jersey]]; this plant closed in the early 1990s. Its enormous rooftop sign, proclaiming the brand name and a dripping coffee cup, was a landmark visible in [[New York City]] across the [[Hudson River]].<ref>{{cite news|title=Landmark Maxwell House plant to shut down| url=https://www.upi.com/Archives/1990/06/27/Landmark-Maxwell-House-plant-to-shut-down/2261646459200/|publisher=[[United Press International]]|language=en-US|url-status=live|date=June 27, 1990|access-date=August 10, 2022|archive-date=December 13, 2021|archive-url=https://web.archive.org/web/20211213054452/https://www.upi.com/Archives/1990/06/27/Landmark-Maxwell-House-plant-to-shut-down/2261646459200/}}</ref>  The plant was later sold and demolished, and a [[Condominium (living space)|condominium]] was subsequently built on the site.<ref>{{cite news| title=Iconic Site of Hoboken's Maxwell House Coffee Plant Exquisitely Re-Imagined as Luxury Condominium| url=https://jerseydigs.com/luxury-condos-for-sale-1000-maxwell-place-hoboken/| work=Jersey Digs| first=Gillian| last=Blair| date=November 12, 2019}}</ref> According to [[Ken Burns]]' ''[[Baseball (TV series)|Baseball]]'', the Hoboken site was built on the [[Elysian Fields (Hoboken, New Jersey)|Elysian Fields]] in 1939, believed to be the site of the first organized baseball game.<ref>{{Cite web |title=Urban History: The Maxwell House Coffee Plant {{!}} Urban Agenda Magazine |url=https://www.urbanagendamagazine.com/urban-history-the-maxwell-house-coffee-plant/ |access-date=2023-06-06 |language=en-US}}</ref><ref>{{Cite book |last=Gilbert |first=Thomas W. |url=https://books.google.com/books?id=EqQ_EAAAQBAJ&q=hoboken,+ |title=How Baseball Happened: Outrageous Lies Exposed! The True Story Revealed |date=2020-09-15 |publisher=Godine+ORM |isbn=978-1-56792-688-0 |language=en}}</ref>

The company added plants in [[Houston]], Texas; and [[San Leandro, California]].

Kraft Foods sold the Houston plant to Maximus Coffee Group LP in late 2006.<ref>{{Cite web |last=MORENO |first=JENALIA |date=2006-12-09 |title=Famed brand will be made but plant owner to drop 'Maxwell' name |url=https://www.chron.com/business/article/Famed-brand-will-be-made-but-plant-owner-to-drop-1869821.php |access-date=2023-06-06 |website=Chron |language=en-US}}</ref> In March 2007, the neon coffee cup sign that glowed over the city's east end was removed from the side of the 16-story coffee roaster building and the plant closed in 2018.<ref>{{cite news| title=Former Maxwell House coffee plant to close| url=https://www.chron.com/business/bizfeed/article/Former-Maxwell-House-plant-to-close-12848286.php| first=Paul| last=Takahashi| date=April 19, 2018| newspaper=[[The Houston Chronicle]]| access-date=December 12, 2021}}</ref> The San Leandro plant closed in 2016 and was slated to become the site of a business park.<ref>{{cite news| title=Business park to replace old Kraft Foods plant in San Leandro| url=https://www.mercurynews.com/2017/08/11/business-park-to-replace-old-kraft-foods-plant-in-san-leandro/| first=Darin| last=Moricki| date=August 11, 2017| newspaper=[[The Mercury News]]| location=San Jose}}</ref>

==See also==
*[[Maxwell House Haggadah]]

==Notes==
{{reflist|group=note}}

==References==
{{reflist|2}}

==External links==
{{commons category}}
* {{Official website}}
* [https://www.jacobsdouweegbertsprofessional.co.uk/brands/maxwell-house/ Official United Kingdom website]

{{The Kraft Heinz Company}}
{{Kraft Foods Group}}
{{General Foods}}
{{Coffee}}

[[Category:Coffee brands]]
[[Category:Food and drink companies based in Florida]]
[[Category:Kraft Foods brands]]
[[Category:Products introduced in 1892]]
[[Category:Culture of Nashville, Tennessee]]
[[Category:General Foods]]
[[Category:JDE Peet's]]