View source for Mazda Demio

{{short description|Small car manufactured and marketed globally by Mazda}}
{{Use dmy dates|date=March 2016}}
{{Infobox automobile
| name = Mazda Demio
| image = 2000 Mazda 121 (DW Series 2) Metro Shades hatchback (2016-01-04) 01 (cropped).jpg
| caption = 2000 Mazda 121 Metro Shades (Australia)
| manufacturer = [[Mazda]]
| aka = Mazda 121 (1996–2002)<br />[[Mazda2]] (2002–2019)
| production = 1996–2019
| class = [[Subcompact car|Subcompact]]/[[Supermini]] ([[B-segment|B]])
| layout = [[Front-engine, front-wheel-drive layout|Front-engine, front-wheel-drive]]
| platform = [[Mazda D platform]]
| predecessor = [[Ford Festiva|Ford Festiva/Mazda 121]]<br />[[Autozam Revue]]
| successor = [[Mazda2#DJ|Mazda2 (DJ)]] (renamed to)
}}

The {{nihongo|'''Mazda Demio'''|マツダ・デミオ|Matsuda Demio}} is a small car manufactured by [[Mazda]] from 1996 to 2019. While sold across four generations in the domestic Japanese market, the Demio nameplate was rarely used outside of Japan, where it was usually called the '''Mazda2'''. The Demio nameplate was retired in 2019 as Mazda changed over to "[[Mazda2]]" for their home market as well. It has been described as a [[supermini]] or a [[subcompact car]],{{by whom?|date= October 2025}} and is a part of the [[B-segment]] of the European car market.

The Demio is built on the [[Mazda D platform]] and was preceded by two other small cars based on the platform: the [[Ford Festiva]] (designed and built by Mazda for Ford and also sold as the Mazda 121) that was introduced in 1986 and the [[Autozam Revue|Revue]] (sold by Mazda's [[Autozam]] marque) introduced in 1990. The name "Demio" is derived from Latin ''[[wikt:mio|meus]]'' to show possession, which in many Romance languages has become "mio."

The third generation Demio was among the top three finalists of the [[World Car Awards]], which it won,<ref>{{cite web |url=http://www.wcoty.com/2008/awards.asp |title=World Car of the Year Awards |publisher=World Car Awards |year=2008 |access-date=2016-03-18 |archive-url=https://web.archive.org/web/20180317035552/http://www.wcoty.com/2008/awards.asp |archive-date=17 March 2018 |url-status=dead }}</ref> while the fourth generation won the 2014–2015 [[Car of the Year Japan]].<ref name="De Guzman, Marcus">{{cite web |url=http://www.autoindustriya.com/auto-industry-news/all-new-mazda2-wins-car-of-the-year-award-in-japan.html |title=All-new Mazda2/Demio wins the Japanese Car of The Year award |first=Marcus |last=De Guzman |publisher=Autoindustriya.com |date=2014-10-13 |access-date=2014-10-13}}</ref>

The first generation Demio was sold as the '''Ford Festiva Mini Wagon''' in some markets.

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== {{anchor|first generation|DW|1996}} First generation (DW; 1996) ==
{{Infobox automobile
| name = First generation
| image = Mazda Demio 001.JPG
| caption = 1998 Mazda Demio (Japan; pre-facelift)
| aka = Mazda 121<br />[[Ford Festiva]] Mini Wagon
| production = 1996–2002
| assembly = [[Hiroshima]], Japan ([[Hiroshima (Mazda factory)|Hiroshima Plant]])<br />[[Valencia, Spain|Valencia]], Spain ([[Ford Valencia Plant|Ford Spain]])<br />[[Bogotá]], Colombia ([[Compañía Colombiana Automotriz|CCA]])
| platform = [[Mazda D platform#DW|Mazda DW platform]]
| body_style = 5-door [[hatchback]]
| engine = {{ubl
  | 1.3 L [[Mazda B engine#B3|''B3E/B3-ME'']] [[Straight-four engine|I4]]
  | 1.5 L [[Mazda B engine#B5|''B5E/B5-ME'']]  I4
  }}
| transmission = 5-speed [[manual transmission|manual]]<br />4-speed [[automatic transmission|automatic]]
| wheelbase = {{convert|2390|mm|in|1|abbr=on}}
| length = {{convert|3815|mm|in|1|abbr=on}}
| width = {{convert|1670|mm|in|1|abbr=on}}
| height = {{convert|1535|mm|in|1|abbr=on}}
| model_code = [[List of Mazda model codes|DW]]
}}

When it came to redesigning the sedan-only Revue, Mazda came up with a tall hatchback, minivan-esque package - the Revue, at {{convert|1.5|m|in|1}}, had also been unusually tall. Introduced in a time full of negative press coverage for the company, the Demio became a surprise hit for Mazda in Japan, and also foreshadowed B-segment minivans such as the [[Opel Meriva]], [[Fiat Idea]] and the [[Renault Modus]].

A concept model previewing the DW series, called the '''Mazda BU-X''' was shown in 1995.<ref>{{cite web |url=http://www.worldcarfans.com/print/10605157091/mazda-style-25-years-of-design |title=Mazda Style: 25 Years of Design |publisher=WorldCarFans |date=2006-05-15 | access-date=2016-02-11}}</ref>

At its introduction in 1997, it won the [[RJC Car of the Year|Automotive Researchers' and Journalists' Conference Car of the Year]] award in Japan.

Production of the new Demio started in July 1996 (sold as the 121 outside Japan and Europe) used the [[Mazda D platform#DW|DW platform]]. Ford retailed a version in Japan as the [[Ford Festiva]] Mini Wagon. In 1997, the Mazda logo was changed to the current logo. The Demio received a horizontal grille in September 1998 for Japanese market. The Demio received a facelift in December 1999 with a revised exterior, redesigned dashboard, cabin air filtration, retuned [[automatic transmission]], and available [[Electronic Stability Control|DSC]]. The original Demio was replaced in 2002.

=== Engines ===
* 1.3&nbsp;L [[Mazda B engine#B3|B3-ME]] [[Straight-four engine|I4]] (1996–1999)
* 1.5&nbsp;L [[Mazda B engine#B5|B5-ME]] I4 (1996–1999)
* 1.3&nbsp;L [[Mazda B engine#B3|B3E]] I4, {{Convert|83|PS|kW|0|abbr=on}}/ {{convert|108|Nm|lbft||abbr=on}} (1999–2002)
* 1.5&nbsp;L [[Mazda B engine#B5|B5E]] I4, {{Convert|100|PS|kW|0|abbr=on}}/ {{convert|127|Nm|lbft||abbr=on}} (2000–2002)

=== Production ===
The original DW model was produced in Mazda's Colombia plant as "Mazda Demio" until the end of 2007 when the DE model replaced it.

=== Gallery ===
<gallery widths="200" heights="150">
File:1996-1997 Mazda 121 (DW) Metro hatchback 01.jpg|1996–1997 Mazda 121 Metro (Australia; pre-facelift)
File:Mazda Demio 1998.jpg|1998–1999 Mazda Demio (Japan; pre-facelift)
File:1999-2001 Mazda Demio.jpg|1999–2002 Mazda Demio (Japan; facelift)
File:1999-2001 Mazda Demio rear.jpg|1999–2002 Mazda Demio (Japan; facelift)
File:1996 Ford Festiva Miniwagon.JPG|1996 Ford Festiva Mini Wagon
File:Japanford festivaminiwagon dw3wf 1300jx 1 i.jpg|Interior (Japan; pre-facelift)
</gallery>
{{clear}}

=={{anchor|2002}} Second to fourth generation (2002–2019) ==
{{main|Mazda2}}

Beginning with the 2002 second generation Demio, export models received "Mazda2" badging. The third generation appeared in early 2007, followed by a fourth generation in September 2014. Mazda continued to call the car Demio in its home market (and some select export markets) until the nameplate was retired in favor of the global moniker in September 2019.<ref name="carguide_July2019">{{cite news|date=2019-07-18|title=The World Says Goodbye to the Mazda Demio|website=CarGuide.ph|url=https://www.carguide.ph/2019/07/the-world-says-goodbye-to-mazda-demio.html|access-date=2019-07-18}}</ref>

=== Gallery ===
{{gallery | width = 200 | height = 114 | File:Mazda Demio 013.JPG | Second generation Mazda Demio
| File:Mazda Demio 13C-V DE3FS.JPG | Third generation Mazda Demio
| File:Mazda Demio XD Touring L Package.jpg | Fourth generation Mazda Demio
}}

== References ==
{{reflist}}

{{Commons category multi|Mazda Demio|Mazda 121 (DW)|Mazda2}}

{{Mazda vehicles}}
{{Mazda road car timeline 1990s–present}}

[[Category:Mazda vehicles|Demio]]
[[Category:Cars introduced in 1996]]
[[Category:Cars discontinued in 2019]]
[[Category:2000s cars]]
[[Category:2010s cars]]
[[Category:Front-wheel-drive vehicles]]
[[Category:Subcompact cars]]
[[Category:Hatchbacks]]
[[Category:Hybrid electric cars]]
[[Category:Partial zero-emissions vehicles]]
[[Category:Ford B3 platform]]
[[Category:Cars of Colombia]]
[[Category:Cars of Spain]]