View source for Mopar

{{short description|Parts, service and customer care organization within Stellantis}}
{{Redirect|AutoPar|the automatic parallelization tool in computer science|Automatic parallelization tool#AutoPar}}
{{Use dmy dates|date=February 2022}}
{{Infobox company
| name = Mopar
| logo = Mopar logo.svg
| logo_size = 150
| industry = [[Automotive industry|Automotive]]
| type = [[division (business)|Division]]
| location_country = [[United States]]
| founded = {{start date and age|1937}}
| area_served = North America
| products = [[List of auto parts|Automotive parts]]
| owner = [[Stellantis North America]]
| parent = [[Stellantis|Stellantis N.V.]]
| brands = [[Chrysler (brand)|Chrysler]], [[Dodge]], [[Jeep]], [[Ram Trucks|Ram]], [[Fiat]], [[Fiat Professional]], [[Abarth]], [[Alfa Romeo]], [[Lancia]], [[Peugeot]], [[Citroën]], [[DS Automobiles]], [[Opel]]/[[Vauxhall]] <br> [[Plymouth (automobile)|Plymouth]], [[Imperial (automobile)|Imperial]], [[DeSoto (automobile)|DeSoto]], [[Fargo Trucks|Fargo]], [[American Motors Corporation|AMC]], [[Eagle (automobile)|Eagle]] (some no longer utilized)
| website = {{url|https://www.mopar.com/en-us.html|mopar.com}}
}}
'''Mopar''' (a [[Blend word|portmanteau]] of "motor" and "parts")<ref name="turbine">{{cite web|title=The Evolution of a Trademark |url= http://www.turbinecar.com/mopar-history.htm |date=13 February 2017 |access-date=13 February 2018}}</ref> is an American car parts, service, and customer care [[division (business)|division]] of the former [[Chrysler Corporation]], now owned by Netherlands-based automobile manufacturer [[Stellantis]]. It serves as a primary OEM accessory seller for Stellantis companies under the Mopar brand. "Mopar" is also commonly used by automotive enthusiasts as a [[Metonymy|metonym]] for Chrysler, and for vehicles sold by its divisions.<ref>{{Cite web |last=Hunkins |first=Johnny |date=2021-08-26 |title=What’s a Mopar? Here’s the History of One Hugely Misunderstood Brand |url=https://www.motortrend.com/features/what-is-mopar |website=[[Motor Trend]]}}</ref>

Mopar also designs and builds a small number of customized vehicles.

==History==
[[File:Mopar Parts Magazine Advertisement from April, 1954.jpg|thumb|left|170px|Mopar Parts magazine advertisement from 1954]]
The term was created by an internal activities council and was first used by Chrysler in 1937 as a product name to put on cans of Chrysler Motor Parts [[Antifreeze]].<ref name="turbine" /> This new branded product became known as "MoPar antifreeze" a portmanteau of the terms "motor" and "parts".<ref>{{Cite web|last=Hunkins|first=Johnny|date=26 August 2021|title=What's a Mopar? Here's the History of One Hugely Misunderstood Brand|url=https://www.motortrend.com/features/what-is-mopar/|access-date=1 September 2021|website=MotorTrend|language=en-US}}</ref>

Mopar parts are [[Original equipment manufacturer#Automotive parts|original equipment manufactured]] parts for FCA US LLC vehicles. The term "Mopar" has passed into broader usage among car enthusiasts as an unambiguous reference to vehicles produced by former parent company [[Chrysler|Chrysler Corporation]]/Chrysler Group LLC/FCA US LLC, now known as [[Stellantis]]. <ref>{{cite book|last1=Glatch |first1=Tom |last2=Loeser |first2=Tom |title=The Art of Mopar: Chrysler, Dodge, and Plymouth Muscle Cars |year=2017 |publisher=Motorbooks |isbn=9780760359716 |oclc=992780613 }}</ref><ref>{{cite book|last=Genat |first=Robert |title=Mopar Muscle: fifty years: Dodge, Plymouth, & Chrysler performance |year=2004 |publisher=Motorbooks International |isbn=9780760320167}}</ref>

The term has thus become an inclusive word for any Chrysler-built vehicle— almost any [[Dodge]], [[Chrysler]], [[Plymouth (automobile)|Plymouth]], [[Imperial (automobile)|Imperial]], [[DeSoto (automobile)|DeSoto]], [[Fargo Trucks|Fargo]] (Canada-only in later years) or [[Ram Trucks|Dodge Trucks/Ram]]. By extension, it is also used for [[Jeep]] and AMC vehicles built after Chrysler's 1987 buyout of [[American Motors Corporation]], including the short-lived [[Eagle (automobile)|Eagle]] brand.<ref>{{cite web |title=Mopar books |url=https://www.cartechbooks.com/mopar-jeep-amc.html |url-status=dead |archive-url=https://web.archive.org/web/20160522184752/https://www.cartechbooks.com/mopar-jeep-amc.html |archive-date=22 May 2016 |access-date=6 March 2018 |publisher=Car Tech Books}}</ref><ref>{{cite web|last=Bolig |first=Randy |title=2007 Mopar/AMC In The Park Car Show - Mopar Muscle Magazine |url= http://www.hotrod.com/articles/mopp-0801-2007-mopar-amc-in-the-park-show/ |website=Hot Rod Network |date=9 January 2008 |access-date=6 March 2018}}</ref>

In [[Canada]], Chrysler parts were sold under the "Chryco" and "AutoPar" brands until the Mopar brand was introduced into that nation's market, starting in the late 1970s.

==Custom cars==
Mopar does not have dedicated assembly lines. There are 13 Mopar Custom Shops that install customer-chosen accessories on their vehicles prior to delivery.

There are also limited-edition Mopar versions of Stellantis vehicles. These are marketed featuring custom paint and equipped with numerous Mopar performance and cosmetic modifications.<ref>{{cite web |last=McCausland |first=Evan |date=25 October 2010 |title=Much More Mopar: Chrysler Bringing 35 Custom Cars to 2010 SEMA Show |url=http://www.motortrend.com/news/much-more-mopar-chrysler-bringing-35-custom-cars-to-2010-sema-show-9734/ |url-status=live |archive-url=https://web.archive.org/web/20180214232755/https://www.motortrend.com/news/much-more-mopar-chrysler-bringing-35-custom-cars-to-2010-sema-show-9734/ |archive-date=14 February 2018 |access-date=13 February 2018 |website=Motor Trend}}</ref>

An example was the 2013 Dodge Dart finished in black with an offset Mopar Blue racing stripe and featuring sport-tuned steering, exhaust, premium brakes with slotted rotors, lowered sport suspension, and gloss black 18-inch aluminum wheels with low profile performance tires. The Dart had production plans for 500 units.<ref>{{cite web |last=Youngs |first=Jeff |date=4 February 2013 |title=Mopar '13 Dodge Dart Brings Dart Model Count to Seven |url=http://www.jdpower.com/cars/articles/car-news/mopar-13-dodge-dart-brings-dart-model-count-seven |url-status=dead |archive-url=https://web.archive.org/web/20180214073519/http://www.jdpower.com/cars/articles/car-news/mopar-13-dodge-dart-brings-dart-model-count-seven |archive-date=14 February 2018 |access-date=13 February 2018 |website=J.D. Power Cars}}</ref>

A special edition Mopar 2017 Dodge Challenger was introduced at the 2017 Chicago Auto Show as part of 80th anniversary of the Mopar brand.<ref name="jdpower80">{{cite web |date=10 February 2017 |title=Dodge to Honor 80 Years of Muscle Car Heritage with Mopar '17 Dodge Challenger |url=http://www.jdpower.com/cars/articles/car-news/dodge-honor-80-years-muscle-car-heritage-mopar-17-dodge-challenger |url-status=dead |archive-url=https://web.archive.org/web/20170212081538/http://www.jdpower.com/cars/articles/car-news/dodge-honor-80-years-muscle-car-heritage-mopar-17-dodge-challenger |archive-date=12 Feb 2017 |access-date=13 February 2018 |website=J.D. Power Cars}}</ref> A total of 160 were built: half were finished in "contusion blue" with "pitch black" effects and the second half in "billet silver" with "pitch black" accents.<ref name="jdpower80"/>

==Sponsorship==
{{multiple image
| align             = right
| direction         = horizontal
| total_width       = 400
| perrow            = 
| header            = 
| image1            = MoparSprint.jpg
| caption1          = 
| image2            = Pro Stock Jegs.JPG
| caption2          = 
| footer            = Two examples of Mopar sponsorships: [[sprint car racing]] (left) and [[drag racing]] (right)
}}
Over its 80 years, Mopar has sponsored a number of racers in a variety of motorsports series. 

In 1996, Mopar sponsored the No. 30 car of [[Jimmy Hensley]] in the [[NASCAR]] [[Craftsman Truck Series]].  From 2004 to 2007 Mopar sponsored the No. 9 car driven by [[Kasey Kahne]] in the [[Nextel Cup Series]] for the [[Bank of America 500]] at [[Charlotte Motor Speedway]]. They also sponsored his sprint car.

In the United States and Canada, Mopar participates in [[Formula D]]. Formula Drift drivers are [[Samuel Hübinette]], and in Canadian Drift Championship Vanessa Ozawa, Kevin Huynh, and John Yakomoto.  Mopar had sponsored NHRA drag racer Allen Johnson in that series' Pro Stock division for 20 years, but for 2016 season they sponsored Jegs Coughlin Jr. and Erica Enders-Stevens.<ref>{{cite web|last=Cawthon |first=Bill |title=Mopar: Enders and Coughlin in NHRA |url= http://www.allpar.com/news/2015/12/mopar-goes-with-enders-coughlin-for-2016-nhra-season-30752 |website=Allpar News |date=8 December 2015 |access-date=6 March 2018}}</ref>

Mopar remains active in [[drag racing]] events. It sponsors Don Schumacher Racing drivers, such as [[Tony Schumacher (drag racer)|Tony Schumacher]], in the Funny Car and Top Fuel classes of the [[NHRA Camping World Drag Racing Series]].<ref>{{cite journal |date=2017 |title=On the Throttle with … Tony Schumacher |url=https://www.moparmagazine.com/2017/08/on-the-throttle-with-tony-schumacher/ |url-status=dead |journal=Mopar Magazine |archive-url=https://web.archive.org/web/20180214202733/https://www.moparmagazine.com/2017/08/on-the-throttle-with-tony-schumacher/ |archive-date=14 February 2018 |access-date=13 February 2018}}</ref> Drivers of the Mopar Dodge Challenger Drag Pak are eligible for a variety of Mopar contingency awards and benefits.<ref>{{cite web |first=Sam |last=McEachern |title=Challenger Drag Pak Teams Get Factory Support For 2017 |url=http://fcauthority.com/2016/12/mopar-to-field-three-factory-backed-dodge-challenger-drag-paks-in-2017/ |website=Fiat Chrysler Authority |date=21 December 2016 |access-date=13 February 2018 |archive-date=14 February 2018 |archive-url=https://web.archive.org/web/20180214141957/http://fcauthority.com/2016/12/mopar-to-field-three-factory-backed-dodge-challenger-drag-paks-in-2017/ |url-status=dead }}</ref>

Mopar sponsors the Mopar Mile-High NHRA Nationals held each July in Denver.<ref>{{cite web|title=Mopar Mile-High NHRA Nationals |url= https://www.nhra.com/schedule/2017/nhra-mello-yello-drag-racing-series/mopar-mile-high-nhra-nationals |website=NHRA |access-date=13 February 2018|date= 14 December 2016 }}</ref> It is the longest-running sponsorship in all of drag racing.<ref>{{cite web|last=Connolly |first=Eoin |title=Mopar extends longest-running deal in NHRA |url= http://www.sportspromedia.com/news/mopar_extends_longest_running_deal_in_nhra |website=sportspromedia.com |date=21 July 2014 |access-date=13 February 2018}}</ref>

==See also==
* [[List of Chrysler engines]]
* [[ACDelco]] – [[General Motors]]' auto parts division 
* [[Motorcraft]] – [[Ford Motor Company|Ford]]'s auto parts division

==References==
{{reflist}}

==External links==
{{Commons category}}
* {{Official website}}
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* [https://www.challengertalk.com/threads/the-meaning-of-mopar.694768/ The Meaning of MoPar], an illustrated history of the company, its products, and (most interesting) logos.
{{Chrysler Group LLC}}
{{Stellantis}}
{{Automotive industry in the United States}}

[[Category:Chrysler]]
[[Category:Motorsports and performance divisions of motor vehicle manufacturers]]
[[Category:Auto parts suppliers of the United States]]