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{{Short description|American toy brand}}
{{Infobox brand
| name                   = NERF
| logo                   = Nerf orange logo.png
| logo_size              = 200
| type                   = [[Toy weapons]]
| currentowner           = [[Hasbro]]
| origin                 = [[United States]]
| introduced             = {{start date and age|1969}}
| markets                = Worldwide
| previousowners         = {{unbulleted list|[[Parker Brothers]]|[[Kenner Products|Kenner]]|[[Larami]]}}
| tagline        = {{unbulleted list|"It's Nerf or Nothin'!" <small>''(current)''</small>|"Accept No Substitutes" <small>''(current 2)''</small>|"This Is How We Play" <small>''(current 3)''</small>|"Enlist, Engage, Enforce" <small>''(N-Strike)''</small>|"The Wetter the Better" <small>''(Super Soaker)''</small>}}
| website                = {{URL|https://shop.hasbro.com/en-us/nerf}}
}}

'''Nerf''' is a [[toy]] brand formed by [[Parker Brothers]] and currently owned by [[Hasbro]]. Most of the toys are a variety of [[Foam weapon|foam-based weaponry]], with other Nerf products including balls for sports such as [[American football]], basketball, and baseball. Their best known toys are their dart guns (referred to by Hasbro as "blasters") that shoot ammunition made from "Nerf foam" (partially [[reticulated foam|reticulated]] polyether type [[polyurethane foam]]).<ref>{{cite book |last=Meltzer |first=Yale L. |title=Foamed Plastics: Recent Developments |date=1976 |page=182 |publisher=Noyes Data Corporation |isbn=9780815506423 |url=https://books.google.com/books?id=wgxHAAAAYAAJ&q=Nerf+foam+polyurethane}}</ref> Their primary slogan, introduced in the 1990s, is ''"It's Nerf or Nothin'!"''.  Annual revenues under the Nerf brand are approximately {{US$|400{{nbsp}}million|link=yes}}.<ref>{{Cite web |title=5 Biggest Toy Companies in the World |url=https://www.insidermonkey.com/blog/5-biggest-toy-companies-in-the-world-1147291/?singlepage=1 |access-date=2025-04-05 |website=Insider Monkey |language=en-US}}</ref>

==History==
[[File:nerflogo-original.png|thumb|right|Original Nerf logo (1969–1990)]]

[[Parker Brothers]] originally developed Nerf, beginning with a {{convert|4|inch|mm|adj=on}} polyurethane foam ball. In 1969, [[Reyn Guyer]], a Minnesota-based games inventor, and [[Minnesota Vikings]] kicker [[Fred Cox]] came to the company with a football game that was safe for indoor play, and after studying it carefully, Parker Brothers decided to eliminate everything but the foam ball.<ref name=Guyter2016>{{cite web|url= https://www.reynguyer.com/nerf.html |title=Nerf Story |publisher=Reyn Guyer |date=2016-01-03 |access-date=2024-10-05}}</ref> The inventors' in-house name for the ball was the "[[falsie]]-ball," referencing the sculpted [[padding]] for [[bra]]s used to create the appearance of larger [[breast]]s.<ref name=Guyter2016/> Parker Brothers instead chose the name "Nerf," taken from [[Nerf bar]]s, the protective tubing used to avoid minor collisions during [[off-roading]].<ref name=Guyter2016/>

In 1970, the Nerf ball was introduced as the "world's first official indoor ball." Marketing slogans promised that one can "Throw it indoors; you can't damage lamps or break windows. You can't hurt babies or old people."<ref>{{cite web|url=http://nerfz.com|title=Best Nerf Gun Reviews for 2018|work=Nerfz|access-date=2015-10-26|archive-url=https://web.archive.org/web/20151028235423/http://nerfz.com/|archive-date=2015-10-28|url-status=live}}</ref> Some of the first TV commercials for the balls were joint promotions with [[General Foods]]' [[Kool-Aid]] drink mix, with [[Micky Dolenz]], [[Davy Jones (musician)|Davy Jones]] and [[Michael Nesmith]] of the [[The Monkees|Monkees]] playing with the balls on a living room soundstage (Kool-Aid sponsored the 1969–70 Saturday morning reruns of the [[The Monkees (TV series)|Monkees' 1966–67 TV series]]). The ball filled a strong consumer need and by the year's end, more than four million Nerf balls had been sold.<ref>{{cite web|url=http://www.history.com/exhibits/toys/gijoe.html |title=The History of Toys |publisher=History.com |date=2008-01-04 |access-date=2009-11-07 |url-status=dead |archive-url=https://web.archive.org/web/20071028075851/http://www.history.com/exhibits/toys/gijoe.html |archive-date=October 28, 2007 }}</ref> The {{convert|4|in|adj=on}} ball was followed by a large version called the "Super Nerf Ball". Shortly after, in 1972, a basketball game called "Nerfoop" and the Nerf football (developed by longtime NFL kicker [[Fred Cox]]<ref>{{cite news |title=Ex-Vikings kicker Fred Cox, inventor of Nerf football, dies at 80 |url=https://www.espn.com/nfl/story/_/id/28132640/ex-vikings-kicker-fred-cox-inventor-nerf-football-dies-80 |work=ESPN.com |date=November 21, 2019 |access-date=November 22, 2019 |archive-url=https://web.archive.org/web/20191122165657/https://www.espn.com/nfl/story/_/id/28132640/ex-vikings-kicker-fred-cox-inventor-nerf-football-dies-80 |archive-date=November 22, 2019 |url-status=live }}</ref><ref>{{cite news |author=Smyde, Joe |title=Fred Cox not kicking; Nerf football sales keeping him for life |url=https://www.newspapers.com/clip/39425583/the_pittsburgh_press/ |newspaper=[[The Pittsburgh Press]] |date=October 4, 1989 |access-date=November 22, 2019}}</ref>) joined the family, with the latter quickly becoming Nerf's most popular ball.<ref>{{cite web|url=https://gizmodo.com/5621784/nerfs-eureka-moment|title=Who Needs an Indoor Ball? YOU Do, Apparently|work=GIZMODO|date=August 25, 2010 |access-date=2010-09-01|archive-url=https://web.archive.org/web/20100827183431/http://gizmodo.com/5621784/nerfs-eureka-moment|archive-date=2010-08-27|url-status=live}}</ref>

The company continued to add to the Nerf line until they handed control to [[Kenner Products]], a sister company.  In 1987, Kenner was bought by the [[Tonka]] Corporation, which itself was purchased by [[Hasbro]] in 1991,<ref name=hasbrohist>{{cite web|url=http://www.hasbro.com/default.cfm?page=ci_history_pb |title=The story of Parker Brothers |publisher=Hasbro.com |access-date=2009-11-07 |url-status=dead |archive-url=https://web.archive.org/web/20081030030956/http://www.hasbro.com/default.cfm?page=ci_history_pb |archive-date=October 30, 2008 }}</ref> which then became the owner of Nerf.<ref>{{cite web|url = http://www.hasbro.com/corporate-2/images/2013_HasbroHistory.pdf|title = The history of Hasbro, Inc|publisher = Hasbro.com|access-date = 2009-11-07|archive-url = https://web.archive.org/web/20131215002710/http://www.hasbro.com/corporate-2/images/2013_HasbroHistory.pdf|archive-date = 2013-12-15|url-status = live}}</ref> Throughout the 1990s and early 2000s, the Nerf brand served under the subsidiaries OddzOn and [[Larami]] before Hasbro took full control of the brand.<ref>{{cite web|url=http://nerfcenter.com/news/01-19-2001a.htm|title=NC News - Larami Takes the Helm|publisher=Nerfcenter.com|access-date=2011-09-22|archive-url=https://web.archive.org/web/20120402214128/http://nerfcenter.com/news/01-19-2001a.htm|archive-date=2012-04-02|url-status=live}}</ref>

Nerf released the first [[foam dart blaster]] in 1992. Over the years, Nerf has continued to expand the line, adding new looks to existing products, with later lines of Nerf products ranging from sport balls and foam dart blasters to video games and accessories.<ref>{{cite web|url=http://www.hasbro.com/nerf|title=NERF - Welcome to Hasbro's Official NERF site|publisher=[[Hasbro]]|date=2008-07-15|access-date=2009-11-07|url-status=bot: unknown|archive-url=https://web.archive.org/web/20081113123305/http://www.hasbro.com/nerf/|archive-date=2008-11-13}}</ref>

In February 2013, Hasbro announced the launch of a new product line called ''Rebelle'', designed to appeal to a female demographic. The line featured blasters with aesthetics and color schemes distinct from other Nerf lines, while maintaining internal mechanics similar to the N-Strike Elite series. The first Rebelle products were released later that year.<ref name="EW">{{cite magazine |author=Busis, Hillary |date=2013-02-08 |title=Hasbro introduces Nerf Rebelle line for girls, starting with the Heartbreaker bow -- EXCLUSIVE |url=http://family-room.ew.com/2013/02/08/hasbro-introduces-nerf-rebelle-line-for-girls-starting-with-the-heartbreaker-bow-exclusive/ |url-status=live |archive-url=https://web.archive.org/web/20130211043218/http://family-room.ew.com/2013/02/08/hasbro-introduces-nerf-rebelle-line-for-girls-starting-with-the-heartbreaker-bow-exclusive/ |archive-date=2013-02-11 |access-date=2013-02-10 |magazine=[[Entertainment Weekly]]}}</ref>

Later in November 2013, [[POW! Entertainment|POW!]] Books released ''The Ultimate Nerf Blaster Book'', written by Nathaniel Marunas.<ref>{{Cite web |last=admin |date=2014-06-11 |title=NERF: The Ultimate Blaster Book - POW! Kids Books |url=https://powkidsbooks.com/books/nerf-the-ultimate-blaster-book/ |access-date=2025-07-14 |website=POW! Kids Books - |language=en-US}}</ref> The publication chronicled the brand’s evolution and provided detailed information on all N-Strike, Dart Tag, and Vortex blasters available at the time of release.<ref>{{cite web |url=http://www.powerhousebooks.com/?p=16477 |title=''NERF: The Ultimate Blaster Book'' |publisher=[[powerHouse Books]] |access-date=2014-01-03 |archive-url=https://web.archive.org/web/20140103181351/http://www.powerhousebooks.com/?p=16477 |archive-date=2014-01-03 |url-status=dead }}</ref><ref>{{cite news |url=http://www.brooklynpaper.com/stories/36/49/24-nerf-blaster-expert-2013-11-29-bk_36_49.html |title=Master blaster: Prospect Heights dad wrote the book on Nerf |author=Mixson, Colin |newspaper=The Brooklyn Paper |date=2013-12-02 |access-date=2014-01-03 |archive-url=https://web.archive.org/web/20140103132752/http://www.brooklynpaper.com/stories/36/49/24-nerf-blaster-expert-2013-11-29-bk_36_49.html |archive-date=2014-01-03 |url-status=live }}</ref>

In 2015, Nerf introduced the ''Rival'' series, aimed at older users seeking greater performance. The initial blasters in this line, the Apollo XV-700 and Zeus MXV-1200, fired a new type of foam ammunition called High Impact Rounds—spherical projectiles capable of reaching higher velocities than traditional darts. Rival products are generally recommended for ages 14 and up.<ref>{{Cite web |date=2024-07-10 |title=The Best NERF Rival Guns - What are Rival Blasters and Our Top Picks? |url=https://blasterpiece.com/tag/nerf-rival/ |access-date=2025-07-14 |website=blasterpiece.com |language=en-US}}</ref>

Continuing its innovation in foam-based ammunition, Nerf unveiled the ''Hyper'' series in 2021.<ref name="Hasbro 2021-02-25">{{cite press release |title=Iconic NERF brand Unveils a Revolutionary New Performance Segment |date=2021-02-25 |url=https://corporate.hasbro.com/en-us/articles/iconic_nerf_brand_unveils_a_revolutionary_new_performance_segment |access-date=2021-09-09 |url-status=live |archive-url=https://web.archive.org/web/20210703064700/https://corporate.hasbro.com/en-us/articles/iconic_nerf_brand_unveils_a_revolutionary_new_performance_segment |archive-date=2021-07-03}}</ref> The initial offerings—Hyper Rush-40, Hyper Siege-50, and Hyper Mach-100—featured a new type of round similar in concept to Rival’s, but smaller and composed of a thermoplastic elastomer material, offering a more rubber-like texture compared to traditional foam.<ref name="The Verge 2021-09-08">{{cite news |last=Hollister |first=Sean |date=2021-09-08 |title=Nerf Hyper Review: Where The Rubber Meets The Foam |url=https://www.theverge.com/2021/9/8/22663549/nerf-hyper-rush-40-siege-50-mach-100-review |access-date=2021-09-09 |work=[[The Verge]] |publisher=[[Vox Media]] |location=New York}}</ref>

==Products==
===Nerf Blasters===
{{Main|Nerf Blaster}}

[[File:Nerf_Shockwave.jpg|thumb|alt=nerv elite 2.0 Shokwave|Nerf Elite 2.0 Shockwave RD-15]]
Nerf's most popular product type are Nerf blasters,<ref name="popMech">{{cite magazine |url=http://www.popularmechanics.com/technology/gadgets/toys/4311795 |title=The Top 10 Nerf Guns of All Time |author=Pinkerton, Lindsey |magazine=[[Popular Mechanics]] |date=2009-04-03 |access-date=2013-06-16 |archive-url=https://web.archive.org/web/20130606072333/http://www.popularmechanics.com/technology/gadgets/toys/4311795 |archive-date=2013-06-06 |url-status=live }}</ref> which are [[Foam dart blaster|toy plastic guns that shoot foam darts]]. These darts have different-style tips, including [[Velcro]]-tipped in order to stick to Nerf vests (typically shipped with Dart Tag blasters), [[suction cup]] darts designed to stick to smooth surfaces, streamlined darts to fit into magazines (referred to as clips by Nerf), and darts able to whistle in flight. Darts may also have different colors, such as colors that reflect certain sub-lines, camouflage, and glow in the dark. Most Nerf blasters also have rails, known as tactical rails, which can accommodate different attachments, as well as special adapters such as barrel and stock adapters. The "N-strike" sub-line was launched in 2004, and is styled more like a real weapon than previous Nerf products.<ref name="popMech" /> It was updated in 2012 as N-Strike Elite.<ref>{{cite magazine |last1=Fagone |first1=Jason |title=How Nerf Became the World's Best Purveyor of Big Guns for Kids |url=https://www.wired.com/2012/09/how-nerf-became-worlds-best-purveyor-of-big-guns-for-kids/ |magazine=Wired |access-date=20 December 2019 |date=8 September 2012 |archive-url=https://web.archive.org/web/20170502153249/https://www.wired.com/2012/09/how-nerf-became-worlds-best-purveyor-of-big-guns-for-kids/ |archive-date=2 May 2017 |url-status=live }}</ref>

In 2023, Nerf launched the Elite Jr. series, aimed at younger users, featuring simplified internal mechanisms, bright colors, and larger triggers for easier operation.

[[File:Nerf Munition.jpg|thumb|Nerf N-Strike Elite Darts]]

====Rebelle====
Released in 2013, the Rebelle line was a series of blasters predominantly aimed at the female [[demographic]], with similar internal mechanics to the Nerf N-Strike elite line, sporting pink, purple and teal colors.<ref>{{cite magazine|author=Greenwald, Will|date=2013-06-28|title=Nerf Tips iPhone Scope, Rebelle Line For Girls, Lots More Guns Mainly bows and used for sending messages.|url=https://www.pcmag.com/article2/0,2817,2421144,00.asp|magazine=[[PC Magazine]]|archive-url=https://web.archive.org/web/20130809060447/http://www.pcmag.com/article2/0,2817,2421144,00.asp|archive-date=2013-08-09|access-date=2013-08-03|url-status=live}}</ref>

====Zombie Strike====
The Zombie Strike line was launched in 2013, and is geared for fans of [[Humans vs. Zombies]] games.<ref>{{cite web |url=http://io9.com/prepare-for-a-nerf-apocalypse-with-the-new-zombie-strik-743035852 |title=Prepare for a Nerf apocalypse with the new Zombie Strike line! |author=Bricken, Rob |publisher=[[Io9]] |date=2013-07-11 |access-date=2013-08-03 |archive-url=https://web.archive.org/web/20130714110202/http://io9.com/prepare-for-a-nerf-apocalypse-with-the-new-zombie-strik-743035852 |archive-date=2013-07-14 |url-status=live }}</ref> All blasters have a distinct zombie apocalypse theme, with newer blasters featuring a [[DIY]] aesthetic.{{Citation needed|date=March 2021}}

====Rival====
Nerf Rival blasters (branded as RIVAL) fire small foam balls referred to by Nerf as "High Impact Rounds", but usually referred to as “Rival Balls” or "Rival Rounds" by the Nerf community.{{Citation needed|date=March 2021}} Nerf Rival blasters are targeted towards an older target market than Nerf's better-known dart blasters.<ref name="The Verge 2021" >{{cite web |last1=Hollister |first1=Sean |title=THE ENGINEERS BUILDING RIDICULOUS DART BLASTERS THAT NERF WON'T TOUCH |url=https://www.theverge.com/22324389/nerf-gun-diy-homemade-blaster-out-of-darts-jupiter-caliburn-captain-slug-hasbro |website=www.theverge.com |date=March 12, 2021 |publisher=The Verge |access-date=12 March 2021}}</ref>

====Nitro====
In 2017, Hasbro released the Nerf Nitro line, which consists of blasters that fire foam cars into obstacles and stunt ramps.<ref>{{cite magazine |url=https://www.forbes.com/sites/andyrobertson/2017/01/27/nerf-nitro-shoots-cars-not-darts/#4a3b98897f88 |title='Nerf Nitro' Shoots Cars Not Darts |author=Robertson, Andy |magazine=[[Forbes]] |date=2017-01-27 |access-date=2017-08-10 |archive-url=https://web.archive.org/web/20170810212855/https://www.forbes.com/sites/andyrobertson/2017/01/27/nerf-nitro-shoots-cars-not-darts/#4a3b98897f88 |archive-date=2017-08-10 |url-status=live }}</ref>

====Ultra====
Released in September 2019, Nerf Ultra (branded as ULTRA) blasters fire a new, proprietary dart design that is marketed as "THE FARTHEST FLYING DART EVER. Darts can travel up to 120 feet."<ref>{{cite web |url=https://nerf.hasbro.com/en-us/ultra |title=Nerf Ultra One Blaster |publisher=[[Hasbro]] |access-date=2019-10-03 |archive-url=https://web.archive.org/web/20191003131216/https://nerf.hasbro.com/en-us/ultra |archive-date=2019-10-03 |url-status=live }}https://nerf.hasbro.com/en-us/ultra</ref>  The new Ultra darts are constructed from a lightweight foam that is notably different from traditional darts in that they are made with closed-cell, rather than open-cell foam.  This construction allows for fins to be molded into the rear of the darts.  Size-wise, Ultra darts are between N-Strike Elite darts and Mega darts in diameter, but shorter than both in length.  They cannot be fired from any previous Nerf line or off-brand compatible blasters, nor can any other lines' darts be fired from Ultra blasters. This design was created in response to the growing number of third-party darts, including exact knockoffs from China, available for N-Strike Elite blasters at a much lower cost than Nerf-brand darts.<ref>{{cite news |url=https://www.wsj.com/articles/parents-beware-nerfs-newest-blasters-wont-fire-knockoff-darts-11569240001 |title=Parents, Beware: Nerf's Newest Blasters Won't Fire Knockoff Darts |newspaper=[[The Wall Street Journal]] |url-access=subscription |access-date=2019-10-03 |archive-url=https://web.archive.org/web/20191003131215/https://www.wsj.com/articles/parents-beware-nerfs-newest-blasters-wont-fire-knockoff-darts-11569240001 |archive-date=2019-10-03 |url-status=live }}https://www.wsj.com/articles/parents-beware-nerfs-newest-blasters-wont-fire-knockoff-darts-11569240001</ref>

===N-Series===

Released in mid‑2024, the N-Series introduces the proprietary N1 dart—shorter, wider, and aerodynamically optimized—only compatible with N-Series blasters.<ref>{{Cite web |title=Nerf N Series Infinite Blaster |url=https://shop.hasbro.com/en-us/product/nerf-n-series-infinite-blaster-80-nerf-n-1-darts-compatible-only-with-nerf-n-series-blasters-ages-8-plus/2FAE840A-C6B4-4AEC-9831-97071596F8A3 |access-date=2024-08-22 |website=Hasbro}}</ref> Hasbro has stated plans to phase out the Elite dart format.<ref>{{Cite web |last=Hollister |first=Sean |date=2024-06-06 |title=It's Nerf darts or nothing for these slick new blasters |url=https://www.theverge.com/2024/6/6/24172656/nerf-n-series-blasters-darts-price-release-date |access-date=2024-08-22 |website=The Verge |language=en}}</ref> The series launched with Agility, Dealer, Infinite, Pinpoint, Shadow Storm, Sprinter, Ward, and accessory packs by early 2025.

===Super Soaker===
{{Main|Super Soaker}}

Originally owned and marketed by Larami, Super Soaker is a popular line of [[water gun]]s. Recently, Hasbro has released a line of Nerf-branded Super Soaker blasters.<ref>{{cite web|url=http://www.hasbro.com/nerf-2/en_US/supersoaker.cfm|title=Super Soaker|publisher=[[Hasbro]]|access-date=2013-01-24|archive-date=October 17, 2014|archive-url=https://web.archive.org/web/20141017162443/http://www.hasbro.com/nerf-2/en_US/supersoaker.cfm|url-status=dead}}</ref>

===Lazer Tag===
{{Main|Lazer Tag}}

Lazer Tag, a popular [[laser tag]] toy line from the mid-1980s, is also currently part of the Nerf banner. The current generation of Lazer Tag blasters attach to [[iPhone]]s or [[iPod Touch]] units for enhanced playability.<ref>{{cite web|url=https://www.engadget.com/2012/02/07/hasbro-reinvents-lazer-tag-for-the-smartphone-generation/|title=Hasbro reinvents Lazer Tag for the smartphone generation, lets you live out your Doom-fueled fantasies|author=Terrence O'Brien|publisher=AOL|work=Engadget|date=February 7, 2012 |access-date=2017-09-06|archive-url=https://web.archive.org/web/20180120124138/https://www.engadget.com/2012/02/07/hasbro-reinvents-lazer-tag-for-the-smartphone-generation/|archive-date=2018-01-20|url-status=live}}</ref>

===Nerf Dog===
In June 2013, Hasbro and Grammercy Products unveiled Nerf Dog, a line of Nerf-inspired canine retrieving toys made of rubber, nylon, and plastic. Nerf Dog was launched at [[Walmart]] stores, and debuted at pet specialty stores in Fall 2013.<ref>{{cite web |url=http://www.licensingexpo.com/license-global/nerf-dog-debuts |title=Nerf Dog Debuts |publisher=Global License! |date=2013-06-18 |access-date=2013-08-06 |archive-url=https://web.archive.org/web/20130817081820/http://www.licensingexpo.com/license-global/nerf-dog-debuts |archive-date=2013-08-17 |url-status=dead }}</ref><ref>{{cite web |url=http://www.mediapost.com/publications/article/202793/hasbro-launches-nerf-dog.html |title=Hasbro Launches Nerf Dog |author=Irwin, Tanya |publisher=MediaPost |date=2013-06-20 |access-date=2013-08-06 |archive-url=https://web.archive.org/web/20130726164544/http://www.mediapost.com/publications/article/202793/hasbro-launches-nerf-dog.html |archive-date=2013-07-26 |url-status=live }}</ref>

Based in Secaucus, N.J., Gramercy Products, Inc. is the manufacturer of Nerf Dog products.<ref>{{cite web|last1=Gazdik|first1=Tanya|title=Hasbro Launches Nerf Dog|url=https://www.mediapost.com/publications/article/202793/hasbro-launches-nerf-dog.html|website=Marketing Daily|access-date=25 April 2018|archive-url=https://web.archive.org/web/20180405024640/https://www.mediapost.com/publications/article/202793/hasbro-launches-nerf-dog.html|archive-date=5 April 2018|url-status=live}}</ref>

The Nerf Dog Tennis Ball Blaster mimics traditional Nerf blaster designs and shoots a ball up to 50 feet in the air. The toy uses special softer balls to reduce the risk of injury.<ref>{{cite web|title=10 must-have gifts for your pets this holiday season|url=https://sports.yahoo.com/news/10-must-gifts-pets-holiday-155220558.html|website=Yahoo News|date=December 15, 2016 |access-date=2018-04-26|archive-url=https://web.archive.org/web/20180426213450/https://sports.yahoo.com/news/10-must-gifts-pets-holiday-155220558.html|archive-date=2018-04-26|url-status=live}}</ref>

===Nerf Wild===
Launched in April 2024, this series features simplified “wild”-themed blasters such as Lionfury and Sharkfire, designed for younger children with easy-to-use mechanisms and playful animal designs.<ref>{{Cite web |last=BuffdaddyNerf |date=2024-02-08 |title=Hasbro 2024 Product Lookbook - New Nerf Incoming! |url=https://blasterhub.com/2024/02/hasbro-2024-product-lookbook-new-nerf-incoming/ |access-date=2025-07-14 |website=Blaster Hub |language=en-US}}</ref>

===Nerf Pro===
Introduced a new enthusiast-oriented line, starting with motorized half-dart models like Stryfe X (October 2023) and later the Pro Torrent, Sender, and GelFire gel-blaster variants in 2024. These products are aimed at more competitive players and use high-performance darts at velocities up to 150 fps.<ref>{{Cite web |last=BuffdaddyNerf |date=2024-07-02 |title=Nerf Reveals New Pro Blasters! |url=https://blasterhub.com/2024/07/nerf-reveals-new-pro-blasters/ |access-date=2025-07-14 |website=Blaster Hub |language=en-US}}</ref>

===Nerf Sports===
In early 2025, Hasbro and Franklin Sports unveiled the Nerf Sports lineup at the New York Toy Fair. Products include glow-in-the-dark and color-changing AirTee, Vortex Rocket Footballs, QuietCourt indoor basketballs, Air Hoop, QB Pro Throw, and LightStrike Vortex Football—designed for versatile play both indoors and outdoors.<ref>{{Cite web |date=2025-02-26 |title=Franklin Sports and Hasbro Unveil Cutting-Edge NERF Sports Lineup at 2025 Toy Fair (PR) |url=https://globaltoynews.com/2025/02/26/franklin-sports-and-hasbro-unveil-cutting-edge-nerf-sports-lineup-at-2025-toy-fair-pr/ |access-date=2025-07-14 |website=Global Toy News |language=en-US}}</ref>

===Nerf Loadout===
Announced at the 2025 Toy Fair, this customizable modular line includes models like FrostFusion, Galactic Commander, ShadowSpeed Recon, Arctic ZeroStriker, CyberLight Ghost, and FlareFusion. Each supports multiple attachment combinations and uses N-Series N1 darts.<ref>{{Cite web |date=2025-03-01 |title=NERF launches new Loadout series blasters |url=https://thenerdy.com/nerf-launches-new-loadout-series-blasters/ |access-date=2025-07-14 |website=The Nerdy |language=en-US}}</ref>

===Video games===
Nerf has also produced [[video game]] accessories for the [[PlayStation 2]], [[Nintendo DSi]], [[Nintendo DS Lite|DS Lite]], [[Nintendo 3DS|3DS]] and the [[Wii]].<ref>{{cite web|url=http://gear.ign.com/articles/738/738970p1.html|title=Pelican NERF PS2 Controller|website=IGN| date=October 13, 2006 |access-date=2011-01-23|archive-url=https://web.archive.org/web/20110713004814/http://gear.ign.com/articles/738/738970p1.html|archive-date=2011-07-13|url-status=live}}</ref> Visionary Media, Inc. released the first-person shooter ''[[Nerf Arena Blast]]'' (or ''NAB'', sometimes ''Arena Blast'') in 1999. [[Electronic Arts|EA Games]], in association with Hasbro, released the 2008 video game ''[[Nerf N-Strike]]''<ref>{{cite web|url=http://gear.ign.com/articles/825/825043p1.html|title=IGN: Pelican Wiimote NERF Sleeve Exclusive Review|website=IGN| date=October 4, 2007 |access-date=2009-11-07|archive-url=https://web.archive.org/web/20090704084032/http://gear.ign.com/articles/825/825043p1.html|archive-date=2009-07-04|url-status=live}}</ref> and its 2009 sequel ''[[Nerf N-Strike Elite]]''. Both games feature the [[N-Strike#Switch Shot EX-3|Switch Shot EX-3]], which doubles as a functional dart blaster and a [[Wii Remote]] accessory.<ref>{{cite web|url=http://wii.ign.com/articles/104/1041646p1.html|title=Nerf N-Strike Elite Review|website=IGN|date=2009-11-03|access-date=2011-01-06|archive-url=https://web.archive.org/web/20120111072424/http://wii.ign.com/articles/104/1041646p1.html|archive-date=2012-01-11|url-status=dead}}</ref> In June 2019, [[Raw Thrills]] released the Nerf Arcade game.<ref>{{Cite web|url=http://www.inparkmagazine.com/raw-thrills-hasbro-nerf-arcade/|title=Hasbro and Raw Thrills collaborate on NERF ARCADE|last=Kleiman|first=Joe|website=InPark Magazine|date=March 11, 2019 |language=en-US|access-date=2019-10-20|archive-url=https://web.archive.org/web/20190516081207/http://www.inparkmagazine.com/raw-thrills-hasbro-nerf-arcade/|archive-date=2019-05-16|url-status=live}}</ref> GameMill Entertainment published ''[[Nerf Legends]]'', a first-person shooter game released on 19 November 2021 for [[Microsoft Windows]], [[Nintendo Switch]], [[PlayStation 4]], [[PlayStation 5]], [[Xbox One]] and [[Xbox Series X/S]].<ref>{{cite web |title= NERF Legends announced for PS5, Xbox Series, PS4, Xbox One, Switch, and PC |url=https://www.gematsu.com/2021/08/nerf-legends-announced-for-ps5-xbox-series-ps4-xbox-one-switch-and-pc|website=Gematsu |date=August 11, 2021}}</ref> In 2021, an online [[multiplayer]] first-person shooter titled ''Nerf Strike'' was developed by The Gang Stockholm and released by Metaverse Team under license from Hasbro on the online platform ''[[Roblox]]''.<ref>{{cite web|last=Takahashi|first=Dean|title=Metaverse Team launches Nerf Strike FPS game for Roblox|url=https://venturebeat.com/2021/05/26/metaverse-team-launches-nerf-strike-fps-game-for-roblox/|publisher=[[VentureBeat]]|date=May 26, 2021}}</ref> In August 2022, developers [[Secret Location]] under licence from [[Hasbro]]<ref>{{Cite web |title=Nerf Ultimate Championship |url=https://www.nerfvr.com/ |access-date=2022-12-02 |website=Nerf Ultimate Championship |language=en |archive-date=February 13, 2023 |archive-url=https://web.archive.org/web/20230213200825/https://www.nerfvr.com/ |url-status=dead }}</ref> released the [[Virtual reality game]] multiplayer shooter titled ''NERF Ultimate Championships'' for the [[Meta Quest 2]] platform.<ref>{{Cite web |title=NERF Ultimate Championship on Oculus Quest |url=https://www.oculus.com/experiences/quest/6380416095333333/ |access-date=2022-12-02 |website=Oculus |language=en}}</ref> In February 2023 [[Secret Location]] announced on a now deleted developer update on the [[Meta Horizon Store]] listing that the studio was shutting down, meaning that support for ''NERF Ultimate Championships'' will soon end it will be delisted off the [[Meta Horizon Store]].The game was shut down and subsequently delisted on August 31, 2023.<ref>{{Cite web |date=2023-02-17 |title=Nerf Ultimate Championship To Be De-Listed Next Month, Shutting Down In August |url=https://www.uploadvr.com/nerf-ultimate-championship-end-of-life/ |access-date=2024-05-29 |website=UploadVR |language=en}}</ref> April 2023, they collaborated with the game ''Stumble Guys'' to add a Nerf-themed mini game to their game.<ref>{{cite Instagram|user=StumbleGuys|postid=Crd54nLL_48|title=Grab your blaster! 🔫 @nerf is officially here!!! 🔥 Check out our newest trailer and play our new Blaster Base level in the Nerf Arena NOW! 😎🎉 #StumbleGuys|date=April 26, 2023}}</ref>

==Awards==

* In 2011, the Nerf N-Strike Stampede ECS was awarded "Boy Toy of the Year" and the Nerf Super Soaker Shot Blast won "Outdoor Toy of the Year" at the 11th Annual Toy of the Year Awards, which is held at the [[American International Toy Fair]] in [[New York City]].<ref>{{cite web|url=http://inventorspot.com/articles/11_best_toys_2011_toy_industry_awards|title=The 11 Best Toys of 2011|author=Per-Lee, Myra|publisher=InventorSpot|access-date=2011-02-15|archive-url=https://web.archive.org/web/20110217033641/http://inventorspot.com/articles/11_best_toys_2011_toy_industry_awards|archive-date=2011-02-17|url-status=live}}</ref>

* In 2014, the Nerf Zombie Strike Crossfire Bow won the award for "Best Action Toy" at the 2014 U.K. Toy Fair.<ref>{{cite web |url=http://www.licensemag.com/license-global/uk-toy-fair-2014-toy-winners-announced |title=U.K. Toy Fair: 2014 Toy Winners Announced |publisher=Global License! |date=2014-01-21 |access-date=2014-01-22 |archive-url=https://web.archive.org/web/20140130044639/http://www.licensemag.com/license-global/uk-toy-fair-2014-toy-winners-announced |archive-date=2014-01-30 |url-status=live }}</ref>

==Legal issues==
In June 2010, Hasbro sued [[Buzz Bee Toys]] and Lanard Toys for patent violation of its Nerf and [[Super Soaker]] brands. The lawsuit stated that Buzz Bee and Lanard infringed two U.S. patents for the Nerf N-Strike Disc Shot blaster, while Buzz Bee infringed on a Super Soaker patent.<ref>{{cite news |url=https://www.reuters.com/article/idUSN0217725520100602 |title=Hasbro Sues Buzz Bee Toys and Lanard Over Patents |publisher=Reuters |date=2010-06-02 |access-date=2011-01-25|archive-url=https://web.archive.org/web/20110101070903/http://www.reuters.com/article/idUSN0217725520100602|archive-date=2011-01-01|url-status=live}}</ref> In November of that year, Hasbro won its patent case against Buzz Bee with the latter banned from producing certain water guns.<ref>{{cite news |url=https://www.reuters.com/article/idUSN3029143220101130|title=Hasbro Wins Patent Case Against Buzz Bee |publisher=Reuters |date=2010-10-30 |access-date=2011-01-25|archive-url=https://web.archive.org/web/20101204071455/http://www.reuters.com/article/idUSN3029143220101130|archive-date=2010-12-04|url-status=live}}</ref>

In April 2012, Hasbro contacted the [[Australia]]-based fan blog ''Urban Taggers'' for leaking information on unreleased Nerf products found on the Chinese marketplace website [[Taobao]].<ref>{{cite news |url=https://techcrunch.com/2012/04/25/hasbro-goes-after-blogger-in-ip-theft-case/ |title=Hasbro Goes After Blogger in IP Theft Case |author=Biggs, John |work=TechCrunch |date=2012-04-25 |access-date=2013-01-24 |archive-url=https://web.archive.org/web/20130121020018/http://techcrunch.com/2012/04/25/hasbro-goes-after-blogger-in-ip-theft-case/ |archive-date=2013-01-21 |url-status=live }}</ref> Hasbro allegedly tricked one of the bloggers into disclosing his home address for their lawyers to mail him a [[cease and desist]] letter. The incident resulted in fans setting up a campaign on [[Facebook]] boycotting Hasbro.<ref>{{cite magazine |url=http://www.crikey.com.au/2012/04/24/nerf-guns-at-10-paces-hasbro-faces-boycott-after-siccing-lawyers-onto-fan-site/ |title=Nerf guns at 10 paces: Hasbro faces boycott after siccing lawyers onto fan site |author=Crook, Andrew |magazine=Crikey |date=2012-04-24 |access-date=2013-01-24 |archive-url=https://web.archive.org/web/20130513071023/http://www.crikey.com.au/2012/04/24/nerf-guns-at-10-paces-hasbro-faces-boycott-after-siccing-lawyers-onto-fan-site/ |archive-date=2013-05-13 |url-status=live }}</ref>

==See also==
* [[Nerf war]], an activity for competing with Nerf brand toys
* [[Nerf (video gaming)]], term referencing the Nerf brand of toys

==References==
{{Reflist|30em}}

==External links==
{{commons category}}
* {{Official website}}
* {{YouTube|u=nerf|Nerf}}

{{Hasbro}}
{{authority control}}

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[[Category:Products introduced in 1969]]
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[[Category:Hasbro franchises]]
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[[Category:Nerf|*]]