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{{Short description|Canadian pizza restaurant chain}}
{{About|the Canadian restaurant franchise|the American restaurant franchise which uses "Pizza! Pizza!" as its slogan|Little Caesars|the children's book|Pete's a Pizza}}
{{confused|Pizza (disambiguation){{!}}topics called Pizza}}
{{More citations needed|date=March 2010}}
{{Infobox company
| name = Pizza Pizza Ltd.
| logo = Pizza_Pizza_Logo.svg
| image = Pizza Pizza Corporate HQ.jpg
| image_size = 280px
| image_caption = Corporate headquarters in Toronto
| type = Private, with publicly traded royalty income fund
| traded_as = {{TSX|PZA}}
| genre = [[Pizzeria]]
| foundation = {{start date and age|1967|12|31}}
| founder = [[Michael Overs]]
| location = [[Toronto]], [[Ontario]], Canada
| key_people = Paul Goddard (CEO)
| area_served = {{ubl|Ontario|[[Quebec]]|[[Manitoba]]|[[Saskatchewan]]|[[Nova Scotia]]|[[New Brunswick]]|[[Alberta]]|[[British Columbia]]|[[Yukon]]|[[Prince Edward Island]]}}
| industry = {{ubl|[[Food delivery]]|[[Franchising]]|[[Quick Service Restaurant]]s}}
| products = {{ubl|Pizza|[[Chicken wings as food|Chicken Wings]]|[[Panzerotti]]|[[Calzone]]|[[Chicken Sandwich]]|[[Dessert]]}}
| subsid = [[Pizza 73]]
| homepage = {{URL|http://www.pizzapizza.ca/}}
}}
[[File:Pizza Pizza at DVP Onramp.jpg|thumb|A Pizza Pizza restaurant on [[Danforth Avenue]] in [[Toronto]]]]
[[File:PizzaPizzaMarkhamTownSquare.jpg|thumb|Pizza Pizza in [[Markham, Ontario|Markham]]]]
[[File:Pizza Pizza's Meditteranean Vegetarian.jpg|thumb|Pizza Pizza's Mediterranean Vegetarian Pizza]]
'''Pizza Pizza Ltd.''' is a franchised Canadian [[pizza]] quick-service restaurant with its headquarters in [[Toronto]], Ontario.<ref>{{Cite web|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=4271029|title=Pizza Pizza Limited|website=www.bloomberg.com|access-date=2018-12-10}}</ref> Its restaurants are mainly in the province of [[Ontario]] while others are located in [[Quebec]], [[Nova Scotia]], [[New Brunswick]], [[Newfoundland (island)|Newfoundland]] and [[western Canada]]. Franchises in western Canada are mostly run through Alberta-based subsidiary [[Pizza 73]]. It has over 500 locations, including over 150 non-traditional locations.

==History==
The chain was founded by [[Michael Overs]], who opened the first location on December 31, 1967, at the corner of [[Wellesley Street, Toronto|Wellesley]] and [[Church Street (Toronto)|Parliament]] streets in [[Toronto]]. He owned the chain until his death in 2010. It expanded throughout the Toronto area in the 1970s, and throughout the rest of [[Ontario]] throughout the 1980s and 1990s.

The chain opened its first locations in Quebec in the mid-1980s, but withdrew after a few years. It returned to the province, in [[Gatineau]], in March 2007. Locations were opened in the [[Montreal]] area in late 2007 in the boroughs of [[Notre-Dame-de-Grâce]] and [[Pierrefonds-Roxboro]].

Pizza Pizza began to expand significantly outside Ontario during the 2000s. In its 2005 [[initial public offering]] filings, the chain announced it would consider expansion in western Canada, potentially including purchasing existing local chains. This led to a June 2007 agreement to purchase Alberta-based [[Pizza 73]]. As well, in October 2006, the company announced it would expand in the Quebec market,<ref>{{Cite web|url=http://mediaincanada.com/2006/10/18/pizza-20061018/|title=Pizza Pizza hopes to score in Quebec with help from Montreal Canadiens » Media in Canada|website=mediaincanada.com|access-date=2018-12-10}}</ref> beginning with sponsorship of the [[Montreal Canadiens]].<ref>{{Cite web|url=https://www.pizzamarketplace.com/news/pizza-pizza-to-sponsor-montreal-canadiens-ramps-up-franchise-growth/|title=Pizza Pizza to sponsor Montreal Canadiens, ramps up franchise growth|date=2006-10-16|website=www.pizzamarketplace.com|language=en|access-date=2018-12-10}}</ref> The chain expanded to the [[British Columbia]] [[Lower Mainland]] in 2009, however all locations closed (Pizza 73 already had a location in [[Prince George, British Columbia|Prince George]] in the B.C. Interior), and soon after added locations in [[Manitoba]] and [[Saskatchewan]]. The chain returned to [[Vancouver]] in 2018.<ref>{{Cite web|url=https://www.vancouverisawesome.com/2018/09/18/pizza-pizza-metro-vancouver-locations/|title=Pizza Pizza announces 6 more Metro Vancouver locations of popular Toronto chain|last=William-Ross|first=Lindsay|website=Vancouver Is Awesome|date=2018-09-18|access-date=2018-12-10}}</ref> Pizza Pizza opened its first store in [[Halifax, Nova Scotia]], in June 2010.<ref>{{Cite web|date=25 July 2010|title=Pizza Pizza docks in Halifax|url=https://www.canadianpizzamag.com/pizza-pizza-docks-in-halifax-3177/|access-date=3 November 2020|website=Canadian Pizza}}</ref> The first New Brunswick location, situated in Dieppe, opened in late 2021.<ref>{{cite web |url=https://www.pizzapizza.ca/restaurant-locator/New_Brunswick
 |title=Pizza Pizza Restaurant Locator |date= |website=pizzapizza.ca |access-date=January 5, 2022}}</ref> The first Newfoundland location, located in Mount Pearl, opened on December 30, 2024. <ref>https://www.facebook.com/PizzaPizzaCanada/posts/pizza-pizza-has-officially-arrived-in-newfoundland-were-thrilled-to-announce-the/991859572983242/</ref>

Pizza Pizza Limited announced in December 2021 that it was seeking to expand into Mexico.<ref>{{cite web | url=https://www.pizzapizza.ca/2021/12/01/pizza-pizza-limited-announces-international-expansion-with-master-franchise-agreement-to-launch-in-mexico/ | title=Pizza Pizza | date=December 2021 }}</ref>

==Marketing==
Pizza Pizza is known for the chain's phone number, XXX–1111. The company claims that its early adoption of the centralized single-number ordering system, and its subsequent use and heavy promotion of this rhyming phone number, helped the chain to expand throughout Ontario.{{Citation needed|date=May 2010}}

A central local number is used for all locations until it becomes a long-distance call. In other cities, local numbers are requested with the "11-11" suffix to match the standard jingle<ref>{{Cite web|url=http://www.pizzapizza.ca/english/pages/about_us/pp_jingle.mp3|title=Pizza Pizza jingle|date=2007-01-14|archive-url=https://web.archive.org/web/20070114062516/http://www.pizzapizza.ca/english/pages/about_us/pp_jingle.mp3|access-date=2018-12-10|archive-date=2007-01-14}}</ref> in the chain's radio advertisements. Pizza Pizza has registered "967–1111" and variants as [[trademark]]s.<ref>{{cite web| url=https://ised-isde.canada.ca/cipo/trademark-search/0458946?lang=eng| title=Canadian Trademarks Details: 967-1111 — 0458946| website=ised-isde.canada.ca| access-date=February 21, 2025}}</ref><ref>"967–1111" is registered in Canada under registration number TMA428709.</ref>

Unaffiliated American pizza chain [[Little Caesars]] does not use its "Pizza! Pizza!" slogan in Canada due to Pizza Pizza's slogan registered as a trademark. Instead, Little Caesars uses slogans such as "Two Pizzas!", "Hot 'N' Ready!", "Delivery! Delivery!", "Quality! Quality!" and others.

==Trademarks==
Pizza Pizza currently holds the trademarks for:

* Chicken Chicken<ref>{{cite web |title=CHICKEN CHICKEN — 0617261 |url=https://www.ic.gc.ca/app/opic-cipo/trdmrks/srch/viewTrademark?id=0617261&lang=eng&tab=reg&posNum=17&search=%7B%22selectField1%22%3A%22all%22%2C%22textField1%22%3A%22CHICKEN%20CHICKEN%22%2C%22category%22%3A%22%22%2C%22type%22%3A%22%22%2C%22status%22%3A%22%22%2C%22viennaField%22%3A%5B%5D%2C%22domIntlFilter%22%3A%223%22%2C%22searchDates%22%3A%5B%5D%2C%22selectMaxDoc%22%3A%22500%22%2C%22language%22%3A%22eng%22%7D&length=25&start=25 |access-date=2024-12-11 |website=ic.gc.ca}}</ref>

==Technology==
Pizza Pizza won a Webby Award in 2011 for Best Mobile Shopping App.<ref>{{cite web | url=https://winners.webbyawards.com/2011/apps-and-software/handheld-devices/shopping-handheld-devices/150009/pizza-pizza-mobile | title=NEW Webby Gallery + Index }}</ref>

==See also==
{{portal|Companies|Canada}}
*[[List of Canadian restaurant chains]]
*[[List of Canadian pizza chains]]

==References==
{{Reflist}}

==External links==
{{Commons category}}
* {{Official website|http://www.pizzapizza.ca/}}
* [https://web.archive.org/web/20090819171403/http://www.pizzapizza.ca/PPLWeb/CommandServlet?command=screenscmd&screenID=about_history Pizza Pizza's history page (source)]
{{Pizza chains}}

[[Category:1967 establishments in Ontario]]
[[Category:Companies based in Etobicoke]]
[[Category:Companies listed on the Toronto Stock Exchange]]
[[Category:Pizza chains of Canada]]
[[Category:Pizza franchises]]
[[Category:Pizza Pizza| ]]
[[Category:Regional restaurant chains in Canada]]
[[Category:Restaurants established in 1967]]
[[Category:Restaurants in Toronto]]
[[Category:2005 initial public offerings]]