View source for Playlife

{{Short description|Italian sportswear brand}}
{{notability|Companies|date=November 2020}}
{{Infobox company
| name = Playlife
| logo = File:Playlife_Logo.svg
| logo_caption = Playlife logo
| industry = Fashion
| predecessor = Benetton Sportsystem
| defunct = {{End date|2013}}
| hq_location_city = [[Treviso]]
| hq_location_country = [[Italy]]
| key_people = [[Alessandro Benetton]] (CEO) <br> Giovanni Peracin (Business Director)
| products = 
| owner = Benetton Family
| num_employees = 
| num_employees_year = <!-- Year of num_employees data (if known) -->
| parent = [[Benetton Group]]
| website = <!-- {{Playlife|playlife.com}} -->
}}
[[File:Giancarlo Fisichella 1999 Canada.jpg|thumb|right|Playlife branding on the 1999 Benetton B199]]
'''Playlife''' (stylised in reverse mirrored words) was a fashion company based in [[Treviso]], Italy. It was a wholly owned subsidiary of the [[Benetton Group]].

==History==
In July 1997, Benetton Group acquired a 57% stake in Benetton Sportsystem from Edizione Holdings for 318bn lire. At this time, it was rebranded to Playlife to represent sports equipment, goods and fashion for the company with brands such as Prince, [[Rollerblade]] and Kästle.<ref>{{cite web|url=https://www.benettongroup.com/en/media-press/press-releases-and-statements/benetton-group-acquires-benetton-sportsystem/|title=Benetton Group acquires Benetton Sportsystem|publisher=Benetton|access-date=5 August 2022}}</ref><ref>{{cite web|url=https://www.benettongroup.com/en/media-press/press-releases-and-statements/playlife-project-launched-as-a-global-focal-point-for-sportswear-and-sporting-equipment/|title=Playlife Project launched as a global focal point for sportswear and sporting equipment|publisher=Benetton|access-date=5 August 2022}}</ref> In mid 1998, Benetton predicted around 40 Playlife specific stores would open in Europe.<ref>{{cite web|url=https://www.benettongroup.com/en/media-press/press-releases-and-statements/benetton-consolidated-revenues-approach-the-2000-billion-lire-mark/|title=Benetton Consolidated Revenues approach the 2,000 Billion Lire Mark|publisher=Benetton|access-date=5 August 2022}}</ref> By 1999, the entire former Benetton Sportsystem brand was consolidated into the group under Playlife.<ref>{{cite web|url=https://www.benettongroup.com/en/media-press/press-releases-and-statements/with-the-integration-of-the-sports-division-the-benetton-group-is-more-global-and-diversified/|title=With the integration of the Sports Division the Benetton Group is more global and diversified|publisher=Benetton|access-date=5 August 2022}}</ref>

Playlife produced the tracksuits and casual shoes used by the Italian Olympic Team at the [[2000 Olympic Games]] in [[Sydney]].<ref>{{cite web|url=https://www.benettongroup.com/en/media-press/press-releases-and-statements/all-the-colors-of-the-italian-olympic-team/|title=All the Colors of the Italian Olympic Team|publisher=Benetton|access-date=5 August 2022}}</ref> The team also opened the first dedicated Playlife store in [[Milan]].<ref>{{cite web|url=https://www.benettongroup.com/en/media-press/press-releases-and-statements/the-first-playlife-store-opens-in-milan/|title=The first Playlife store opens in Milan|publisher=Benetton|access-date=5 August 2022}}</ref>

Store expansion continued and by 2011, Giovanni Peracin was announced as the new Playlife Business Director.<ref>{{cite web|url=https://www.benettongroup.com/en/media-press/press-releases-and-statements/giovanni-peracin-is-the-new-director-of-the-playlife-business-unit/|title=Giovanni Peracin is the new Director of the Playlife Business Unit|publisher=Benetton|access-date=5 August 2022}}</ref> At the same time, Benetton opened a new Playlife concept store in the headquarters city of Treviso, Italy.<ref>{{cite web|url=https://www.benettongroup.com/en/media-press/press-releases-and-statements/the-first-playlife-concept-store-opens-in-treviso-welcome-home/|title=The first PLAYLIFE concept store opens in Treviso: WELCOME HOME|publisher=Benetton|access-date=5 August 2022}}</ref>

However by late 2013, Playlife was axed by the Benetton Group during a restructuring.<ref>{{cite web|url=https://www.the-spin-off.com/news/stories/Benetton-Group-to-dismiss-Playlife-and-Killer-Loop--7806|title=Benetton Group to dismiss Playlife and Killer Loop|publisher=The Spin Off|access-date=5 August 2022}}</ref><ref>{{cite web|url=https://fashionunited.uk/v1/design/benetton-group-to-discontinue-playlife-killer-loop-and-jeans-west/201312245295|title=Benetton Group to discontinue Playlife, Killer Loop and Jeans' West.|date=24 December 2013 |publisher=fashionunited.uk|access-date=5 August 2022}}</ref>

==Formula One==
Between 1998 and 2000, the Benetton Formula One team utilised first [[Mecachrome]] and then [[Supertec]] engines that were rebranded to Playlife, and the cars featured sponsorship from the company.<ref>{{cite web|url=https://www.grandprix.com/news/benetton-gets-playlife-v10s.html|title=Benetton gets Playlife V10s|publisher=grandprix.com|access-date=5 August 2022}}</ref>

===Complete Formula One World Championship results===
([[:Template:F1 driver results legend 2|key]]) (results in '''bold''' indicate pole position) (Races in ''italics'' indicate fastest lap)
{| class="wikitable" style="text-align:center; font-size:95%"
! Year
! Entrant
! Chassis
! Engine
! Tyres
! Drivers
! 1
! 2
! 3
! 4
! 5
! 6
! 7
! 8
! 9
! 10
! 11
! 12
! 13
! 14
! 15
! 16
! 17
! Points
! WCC
|-
! rowspan="3"| {{F1|1998}}
! rowspan="3"| [[Benetton Formula|Mild Seven Benetton]]
| rowspan="3"| [[Benetton B198]]
| rowspan="3"| Playlife ([[Mecachrome]]) GC37-01 3.0 [[V10 engine|V10]]
| rowspan="3"| {{Bridgestone}}
||
|| [[1998 Australian Grand Prix|AUS]]
|| [[1998 Brazilian Grand Prix|BRA]]
|| [[1998 Argentine Grand Prix|ARG]]
|| [[1998 San Marino Grand Prix|SMR]]
|| [[1998 Spanish Grand Prix|ESP]]
|| [[1998 Monaco Grand Prix|MON]]
|| [[1998 Canadian Grand Prix|CAN]]
|| [[1998 French Grand Prix|FRA]]
|| [[1998 British Grand Prix|GBR]]
|| [[1998 Austrian Grand Prix|AUT]]
|| [[1998 German Grand Prix|GER]]
|| [[1998 Hungarian Grand Prix|HUN]]
|| [[1998 Belgian Grand Prix|BEL]]
|| [[1998 Italian Grand Prix|ITA]]
|| [[1998 Luxembourg Grand Prix|LUX]]
|| [[1998 Japanese Grand Prix|JPN]]
||
!rowspan="3"|'''33'''
!rowspan="3"|'''5th'''
|-
| align=left |{{flagicon|ITA}} [[Giancarlo Fisichella]]
|style="background:#EFCFFF;"| Ret
|style="background:#DFFFDF;"| 6
|style="background:#CFCFFF;"| 7
|style="background:#EFCFFF;"| Ret
|style="background:#EFCFFF;"| Ret
|style="background:#DFDFDF;"| 2
|style="background:#DFDFDF;"| 2
|style="background:#CFCFFF;"| 9
|style="background:#DFFFDF;"| 5  
|style="background:#EFCFFF;"| '''Ret'''
|style="background:#CFCFFF;"| 7
|style="background:#CFCFFF;"| 8
|style="background:#EFCFFF;"| Ret 
|style="background:#CFCFFF;"| 8
|style="background:#DFFFDF;"| 6
|style="background:#CFCFFF;"| 8
||
|-
| align=left | {{flagicon|AUT}} [[Alexander Wurz]]
|style="background:#CFCFFF;"| 7
|style="background:#DFFFDF;"| 4
|style="background:#DFFFDF;"| ''4''
|style="background:#EFCFFF;"| Ret
|style="background:#DFFFDF;"| 4
|style="background:#EFCFFF;"| Ret
|style="background:#DFFFDF;"| 4
|style="background:#DFFFDF;"| 5
|style="background:#DFFFDF;"| 4
|style="background:#CFCFFF;"| 9
|style="background:#CFCFFF;"| 11
|style="background:#CFCFFF;"| 16<sup>†</sup>
|style="background:#EFCFFF;"| Ret
|style="background:#EFCFFF;"| Ret
|style="background:#CFCFFF;"| 7
|style="background:#CFCFFF;"| 9
||
|-
! rowspan="3"| {{F1|1999}}
! rowspan="3"| [[Benetton Formula|Mild Seven Benetton]]
| rowspan="3"| [[Benetton B199]]
| rowspan="3"| Playlife ([[Supertec]]) FB01 3.0 [[V10 engine|V10]]
| rowspan="3"| {{Bridgestone}}
||
|| [[1999 Australian Grand Prix|AUS]]
|| [[1999 Brazilian Grand Prix|BRA]]
|| [[1999 San Marino Grand Prix|SMR]]
|| [[1999 Monaco Grand Prix|MON]]
|| [[1999 Spanish Grand Prix|ESP]]
|| [[1999 Canadian Grand Prix|CAN]]
|| [[1999 French Grand Prix|FRA]]
|| [[1999 British Grand Prix|GBR]]
|| [[1999 Austrian Grand Prix|AUT]]
|| [[1999 German Grand Prix|GER]]
|| [[1999 Hungarian Grand Prix|HUN]]
|| [[1999 Belgian Grand Prix|BEL]]
|| [[1999 Italian Grand Prix|ITA]]
|| [[1999 European Grand Prix|EUR]]
|| [[1999 Malaysian Grand Prix|MAL]]
|| [[1999 Japanese Grand Prix|JPN]]
||
!rowspan="3"|'''16'''
!rowspan="3"|'''6th'''
|-
| align=left | {{flagicon|ITA}} [[Giancarlo Fisichella]]
|style="background:#DFFFDF;"| 4
|style="background:#EFCFFF;"| Ret
|style="background:#DFFFDF;"| 5
|style="background:#DFFFDF;"| 5
|style="background:#CFCFFF;"| 9
|style="background:#DFDFDF;"| 2
|style="background:#EFCFFF;"| Ret
|style="background:#CFCFFF;"| 7
|style="background:#CFCFFF;"| 12<sup>†</sup>
|style="background:#EFCFFF;"| Ret
|style="background:#EFCFFF;"| Ret
|style="background:#CFCFFF;"| 11
|style="background:#EFCFFF;"| Ret
|style="background:#EFCFFF;"| Ret
|style="background:#CFCFFF;"| 11
|style="background:#CFCFFF;"| 14<sup>†</sup>
||
|-
| align=left | {{flagicon|AUT}} [[Alexander Wurz]]
|style="background:#EFCFFF;"| Ret
|style="background:#CFCFFF;"| 7
|style="background:#EFCFFF;"| Ret
|style="background:#DFFFDF;"| 6
|style="background:#CFCFFF;"| 10
|style="background:#EFCFFF;"| Ret
|style="background:#EFCFFF;"| Ret
|style="background:#CFCFFF;"| 10
|style="background:#DFFFDF;"| 5
|style="background:#CFCFFF;"| 7
|style="background:#CFCFFF;"| 7
|style="background:#CFCFFF;"| 14
|style="background:#EFCFFF;"| Ret
|style="background:#EFCFFF;"| Ret
|style="background:#CFCFFF;"| 8
|style="background:#CFCFFF;"| 10
||
|-
! rowspan="3"| {{F1|2000}}
! rowspan="3"| [[Benetton Formula|Mild Seven Benetton]]
| rowspan="3"| [[Benetton B200]]
| rowspan="3"| Playlife ([[Supertec]]) FB02 3.0 [[V10 engine|V10]]
| rowspan="3"| {{Bridgestone}}
||
|| [[2000 Australian Grand Prix|AUS]]
|| [[2000 Brazilian Grand Prix|BRA]]
|| [[2000 San Marino Grand Prix|SMR]]
|| [[2000 British Grand Prix|GBR]]
|| [[2000 Spanish Grand Prix|ESP]]
|| [[2000 European Grand Prix|EUR]]
|| [[2000 Monaco Grand Prix|MON]]
|| [[2000 Canadian Grand Prix|CAN]]
|| [[2000 French Grand Prix|FRA]]
|| [[2000 Austrian Grand Prix|AUT]]
|| [[2000 German Grand Prix|GER]]
|| [[2000 Hungarian Grand Prix|HUN]]
|| [[2000 Belgian Grand Prix|BEL]]
|| [[2000 Italian Grand Prix|ITA]]
|| [[2000 United States Grand Prix|USA]]
|| [[2000 Japanese Grand Prix|JPN]]
|| [[2000 Malaysian Grand Prix|MAL]]
! rowspan="3"|'''20'''
! rowspan="3"|'''4th'''
|-
| align=left | {{flagicon|ITA}} [[Giancarlo Fisichella]]
|style="background:#DFFFDF;"| 5
|style="background:#DFDFDF;"| 2
|style="background:#CFCFFF;"| 11
|style="background:#CFCFFF;"| 7
|style="background:#CFCFFF;"| 9
|style="background:#DFFFDF;"| 5
|style="background:#FFDF9F;"| 3
|style="background:#FFDF9F;"| 3
|style="background:#CFCFFF;"| 9
|style="background:#EFCFFF;"| Ret
|style="background:#EFCFFF;"| Ret
|style="background:#EFCFFF;"| Ret
|style="background:#EFCFFF;"| Ret
|style="background:#CFCFFF;"| 11
|style="background:#EFCFFF;"| Ret
|style="background:#CFCFFF;"| 14
|style="background:#CFCFFF;"| 9
|-
| align=left | {{flagicon|AUT}} [[Alexander Wurz]]
|style="background:#CFCFFF;"| 7
|style="background:#EFCFFF;"| Ret
|style="background:#CFCFFF;"| 9
|style="background:#CFCFFF;"| 9
|style="background:#CFCFFF;"| 10
|style="background:#CFCFFF;"| 12<sup>†</sup>
|style="background:#EFCFFF;"| Ret
|style="background:#CFCFFF;"| 9
|style="background:#EFCFFF;"| Ret
|style="background:#CFCFFF;"| 10
|style="background:#EFCFFF;"| Ret
|style="background:#CFCFFF;"| 11
|style="background:#CFCFFF;"| 13
|style="background:#DFFFDF;"| 5
|style="background:#CFCFFF;"| 10
|style="background:#EFCFFF;"| Ret
|style="background:#CFCFFF;"| 7
|-
!colspan="25"|{{center|{{small|Source:<ref>{{cite web|title=All Playlife-powered championship race entries|url=https://www.chicanef1.com/query.pl?exact=on&nc=0&engine=Playlife&sh_year=on&sh_gp=on&sh_carno=on&sh_driver=on&sh_entrant=on&sh_team=on&sh_car=on&sh_eng=on&sh_tyres=on&sh_qualpos=on&sh_gridpos=on&sh_racepos=on&action=Display|publisher=ChicaneF1|page=[https://www.chicanef1.com/query.pl?year=&country=&carno=&entrant=&driver=&car=&engine=Playlife&tyres=&lubricant=&qualpos=&gridpos=&classi=&flappos=&exact=on&laps=&carmodel=&team=&sponsor=&industry=&designer=&sh_year=on&sh_date=&sh_gp=on&sh_circuit=&sh_carno=on&sh_entrant=on&sh_driver=on&sh_car=on&sh_eng=on&sh_tyres=on&sh_lub=&sh_qualpos=on&sh_qualtime=&sh_qualdiff=&sh_gridpos=on&sh_racepos=on&sh_racelaps=&sh_racetime=&sh_racetimediff=&sh_flappos=&sh_flap=&sh_flaptime=&sh_flaptimediff=&sh_laps=&sh_dpts=&sh_cpts=&sh_sponsor=&sh_industry=&sh_designer=&page=1&rpp=50&from=&to=&circuit=&month=&action=Next 2]|access-date=17 July 2025}}</ref>}}}}
|}

==References==
{{Reflist}}

[[Category:Formula One]]
[[Category:Benetton Group]]
[[Category:Sporting goods manufacturers of Italy]]
[[Category:Long stubs with short prose]]

{{F1-stub}}