View source for Post Consumer Brands

{{Short description|American consumer foods brand}}
{{Infobox company
| name           = Post Consumer Brands, LLC
| former_names   = Postum Cereal Company (1895–1929)<br>[[General Foods]] (1929&ndash;1990)<br>Kraft (1990&ndash;2007)<br>Post Cereals (2007–2015)
| logo           = Postconsumerbrands logo.png
| logo_size = 200
| type           = [[Subsidiary]]
| fate = 
| foundation     = {{Start date and age|1895}} in [[Battle Creek]], [[Michigan]]
| founder        = [[C. W. Post]] 
| location       = [[Lakeville, Minnesota]], U.S.
| area_served = Worldwide
| industry       = [[Food processing]]
| products       = [[Breakfast cereal]]s, [[granola]], [[pet food]], [[peanut butter]]
| subsid  = 
| owner = 
| parent         = [[Post Holdings]]
| brands         = {{collapsible list|
* [[Bran Flakes]]
* [[Grape-Nuts]]
* [[Honey Bunches of Oats]]
* [[Honeycomb (cereal)|Honeycomb]]
* [[Kibbles 'n Bits|Kibbles N' Bits]]
* Malt-O-Meal
* [[Oreo O's]]
* [[Pebbles (cereal)|Pebbles]]
* [[Peter Pan Peanut Butter]]
* Puffins cereal
* [[Rachael Ray]] Nutrish
* [[Waffle Crisp]]
}} 
| homepage       = {{url|https://www.postconsumerbrands.com/|postconsumerbrands.com}}
}}

'''Post Consumer Brands, LLC''' (previously '''Post Cereals''' and '''Postum Cereals'''), also known simply as '''Post''', is an American consumer [[Fast-moving consumer goods|packaged goods]] [[Food processing|food manufacturer]] headquartered in [[Lakeville, Minnesota]].

The company, founded in 1895 by [[C. W. Post]], owns a large portfolio of cereal brands that include [[Bran Flakes]], [[Honey Bunches of Oats]], [[Golden Crisp]], [[Grape-Nuts]], [[Honeycomb (cereal)|Honeycomb]], [[Pebbles (cereal)|Pebbles]], and [[Waffle Crisp]], among others. The company also produces several [[pet food]] brands, including [[Rachael Ray]] Nutrish, [[Kibbles 'n Bits]], and [[9Lives]], and markets [[Peter Pan Peanut Butter]].

== History ==
[[File:C.W._Post_LCCN2014696048_(cropped).jpg|thumb|left|150px|C.W. Post, founder]]
C. W. Post established his company in [[Battle Creek, Michigan]], having lived there since 1891, when he was a patient at a holistic sanitarium operated by Dr. [[John Harvey Kellogg]].<ref>The timeline and product history is adapted from "A Chronological History of Kraft General Foods, Inc.", prepared by the KGF Archives Department, Glenview, IL, c. 1994.</ref><ref>Details of C. W. Post's career may be found in ''American National Biography'', Vol. 7, pp. 725-7, published by Oxford University Press.</ref> Dr. Kellogg, with his brother [[Will Keith Kellogg|W. K. Kellogg]], had developed a dry [[corn flake]] cereal that was part of their patients' diet. Post's first product, introduced in 1895, was not a cereal, however, but a roasted, cereal-based beverage, [[Postum]]. Having developed an aversion to coffee during his time in the sanitarium, Post positioned Postum as a healthy alternative. Its advertising slogan, which he coined himself, was, "There's a Reason." Postum's main ingredients were naturally caffeine-free [[wheat grain]], [[bran]], and [[molasses]]. Initially, Postum had to be brewed like coffee, but in 1911, Post introduced a powdered, instant formulation. This version of the product was manufactured in Battle Creek until it was discontinued in 2007. As of January 2013, Eliza's Quest Food had succeeded in returning Postum to many grocery stores across the United States and Canada.

In 1897, Post introduced his first [[Breakfast cereal|dry cereal]], a crunchy blend of wheat and [[barley]], which he called [[Grape Nuts]]. His first corn-flake product was introduced as "[[Elijah]]'s [[Manna]]" in 1904. Owing to consumer resistance to the (inaccurate) biblical reference<ref>In I Kings 17:6, Elijah was described as having ravens feed him "bread and meat," rather than manna, when in hiding from King Ahab. Exodus 16:31 describes manna as "white [and having a similar flavor to] wafers--made with honey," but the Israelites found it a poor daily substitute for the diet of meats, fishes, cucumbers, melons, leeks, onions, and garlic which they had enjoyed in Egypt.</ref> that was so great that even Great Britain flatly refused to register the name as a [[trademark]], it was renamed [[Post Toasties]] in 1907.<ref>The Kellogg brothers had been selling their corn flakes and other cereal products since 1897, but with only limited success. Post, who took the cereal business seriously, was equipped to market and advertise his products nationwide; so successfully, in fact, that W.K. Kellogg broke away from his brother and in 1907 founded his own company, the Battle Creek Toasted Corn Flake Company (renamed the [[Kellogg Company]] in 1922). Kellogg's Corn Flakes eventually overtook Post Toasties in popularity and the latter brand is today only a minor player in the dry-cereal market.</ref>

C. W. Post was an astute businessman who believed that [[advertising]] and aggressive [[marketing]] were the keys to a successful enterprise. Within 10 years of its incorporation, his Postum Cereal Company had more than $10 million in capital and was spending $400,000 a year on advertising, sums which were remarkable for the period.<ref>See ''International Directory of Company Histories'', Volume 2, pp 530-32, published by St. James Press, 1990, for details relating to the company during this period.</ref> His employees were the highest-paid in his industry and working conditions at the Post factory were exemplary. He even developed a [[factory town]] in which he sold homes to his workers at favorable rates.

Postum Cereal Company lost its founder in 1914. C.W. Post underwent an apparently successful [[appendectomy]] at the [[Mayo Clinic]], but shortly after returning home to recuperate, he died of a [[suicide|self-inflicted gunshot wound]]. Post had for years suffered from bouts of illness and depression. While his death was without warning, his company was not left rudderless. His daughter, [[Marjorie Merriweather Post]], had been raised in the business and was familiar with virtually every aspect of its operations.<ref>Biographical details of Post's life may be found in ''American National Biography'', Volume 7, p. 732.</ref> She assumed control of the now $20-million Postum Company and managed its affairs for the next eight years. While she did not oversee major product innovations, she did have a good feel for business and for promoting talented managers. In addition, her second marriage, in 1920, was to [[Edward F. Hutton]], the founder of a brokerage firm on Wall Street.

Gross revenues in 1921 were $17.75 million.<ref>Financial details for the company during this period may be found in the annual issues of  ''Moody's Manual of Investments American and Foreign Industrial Securities'', published by Moody's Investor Services.</ref> In 1922, Hutton took the newly [[Incorporation (business)|incorporated]] Postum Cereal Company public by issuing 200,000 common shares. The 1920s was a period in which [[common stock]] was still considered highly speculative, and consequently the newly issued shares carried a [[dividend]] at the rate of $5.00 per year.

Revenues in 1922 were essentially the same as in 1921, but in 1923, they were $22.25 million and a [[stock split]], in the form of a 100% stock dividend, increased the authorized shares to 400,000. These shares also earned a $3.00 annual cash dividend, representing a 20% increase over the presplit rate. In 1925, with revenues now at $27.4 million, the stock was split once again and the dividend was increased to $4.00 per new share.

=== Major acquisitions ===
[[File:Postum Cereal Company Factory.jpg|thumb|130px|Commemorative plaque at the Postum Cereal Company Factory, September 2014]]
Starting in 1925, under the leadership of financier (and at one point, son in-law to the founder), [[Edward Francis Hutton|E. F. Hutton]] as chairman and Colby M. Chester as president, Postum Cereal made the first of a series of corporate acquisitions which would within a few years transform it into the dominant U.S. packaged grocery products manufacturer.

It began late that year with the purchase of the [[Jell-O]] Company. Jell-O had been first produced in 1897 by [[Pearle Bixby Wait]], a carpenter from the town of LeRoy in northern New York state. Mr. Wait's product was based upon a patent that had been issued to inventor and industrialist [[Peter Cooper]] in 1845, but which Cooper had never developed commercially. However, Wait was unsuccessful in marketing Jell-O, and in 1899, he sold the rights to it for $450 to a neighbor, Orator Francis Woodward, who had founded the Genesee Pure Food Company in 1897. Genesee became the Jell-O Company in 1923, the same year it began marketing D-Zerta, a sugar-free gelatin, and a powdered mixture for making ice cream in the kitchen.

In 1926, Postum Cereal acquired Igleheart Brothers, Inc (established in 1856), the makers of Swans Down [[cake flour]], and followed this with the purchase of the Minute [[Tapioca]] Company. "Tapioca Superlative" had been invented in 1894 by a Boston woman, Susan Stavers, who made it from tapioca flakes that she ran through her coffee grinder. Later that year, she sold the rights to John Whitman, of [[Orange, Massachusetts]], who changed its name to "Minute Tapioca". In 1908, he changed the name of his company to that of his product. The "Minute" brand would later become better known for a General Foods innovation introduced in 1949 known as [[Minute Rice]], a brand of [[parboiled rice]].

As a consequence of the Jell-O and Minute Tapioca acquisitions, Postum Cereal's revenues in 1926 jumped to $46.9 million. The number of shares stood at 1.375 million, including shares issued to acquire Jell-O and Minute Tapioca. The dividend was increased to $4.70 a year.

The acquisition spree continued in 1927 with the purchase of two similarly named confectionery companies, [[Walter Baker & Company|chocolate-maker Walter Baker]] (founded in 1765, making it the oldest component of the Postum constituent companies), and [[Franklin Baker Company|coconut-processor Franklin Baker]], which had begun early in the 19th century as a flour broker, but whose confectionery products dated from 1895. This was followed by the purchase of Log Cabin Products, the maker of [[Log Cabin Syrup]] (first produced in 1887), and of [[Hellmann's and Best Foods|Richard Hellmann, Inc]] (established in 1913), the producer of Blue Ribbon mayonnaise. And late in the year, Postum Cereal began selling its first coffee product, "[[Sanka]]", by obtaining US marketing rights from Dr [[Ludwig Roselius]] of [[Bremen, Germany]]. Roselius had developed the [[decaffeinated coffee]] in 1906 and began selling it in the US in 1923.<ref>"Sanka" is a contraction of the French words, ''sans caféine''. Roselius for many years had had little success in finding a viable [[decaffeination]] process. Legend has it that when a shipment of [[green coffee]] sank in Bremen harbor, the beans came out caffeine free. Ultimately, Roselius settled on a washing process under more sanitary conditions. General Foods purchased Roselius's American company outright in 1932 and the original German company, Sanka HAG, AG, in 1979.</ref>

Three more acquisitions followed in 1928. The most important was that of the Cheek-Neel Coffee Company. Its product, [[Maxwell House]], dating from 1892, was a well-known brand in what was still a fragmented US coffee market. Within a few years, however, it was to become the number one brand in America and would retain that position well into the 1980s. Also acquired during 1928 was the La France Manufacturing Company, a maker of starch and other laundry products (this being Postum's first venture into nonedibles), and the [[Calumet Baking Powder Company]], the leading maker of this kitchen essential.

Financially, the year culminated on October 1 with the inclusion of Postum, Inc in the newly reformulated [[Dow Jones Industrial Average]] of 30 common stocks.<ref>{{Cite web |url=http://www.djindexes.com/mdsidx/downloads/DJIA_Hist_Comp.pdf |title=djindexes.com |access-date=2021-07-27 |archive-date=2008-05-28 |archive-url=https://web.archive.org/web/20080528004822/http://djindexes.com/mdsidx/downloads/DJIA_Hist_Comp.pdf |url-status=dead }}</ref> By year-end, revenues stood at $101 million and the dividend on the five million authorized shares was $5.00 per year, a 25-fold increase since 1922.

=== Purchase of General Foods and renaming ===
[[File:General Foods 1937 Specimen Stock Certificate.jpg|thumb|General Foods 1937 Specimen Stock Certificate]]
By far the most important acquisition of 1929 was of the frozen-food company owned by [[Clarence Birdseye]],<ref>Details of Birdseye's remarkable career may be found in ''American National Biography'', Vol. 2, pp. 808-9.</ref> called "General Foods Company". Birdseye (December 9, 1886 - October 7, 1956) was one of the most important entrepreneurs in the history of the food industry. Born in New York City, he became interested in the frozen preservation of food during the course of working as a fur trader in [[Labrador]] between 1912 and 1916. By 1923, he had developed a commercially viable process for [[Flash freezing|quick-freezing]] foods using a belt mechanism, which he patented. In 1924, with backing from three investors, he formed the General Seafoods Company, in [[Gloucester, Massachusetts]], to produce frozen [[haddock]] fillets packed in plain cardboard boxes.

The founder's daughter, [[Marjorie Merriweather Post]], was first to become excited about the prospects for the frozen foods business. In 1926, she had put into port at Gloucester on her yacht, ''[[SV Mandalay|Hussar (IV)]]'', and was served a luncheon meal which, she learned to her amazement, had been frozen six months before. Although she eventually became the richest woman in America because of her business genius, it took Marjorie Post three years to finally convince Postum's management to acquire the company. In a deal arranged by Marjorie, who immediately understood the value of Clarence Birdseye's patents, Postum paid $10.75 million for a 51% interest and its partner, [[Goldman Sachs]], paid $12.5 million for the other 49%.<ref>

Following the sale, Birdseye remained in the frozen foods business. In 1932, he established Birds Eye Frozen Foods, which by later in the decade was selling almost 100 different frozen products. It is not immediately clear how General Foods came to acquire the product name, but Birds Eye frozen vegetables were a major component of its business until the division was sold to [[Dean Foods]] in 1993.</ref> Following this acquisition, Postum, Inc changed its name to General Foods Corporation. Goldman sold its share back to General Foods in 1932, apparently at a slight loss.

Shortly after the acquisition, General Foods began test-marketing an expanded line of [[frozen food]]s, but the company quickly realized that a packaging process alone would not be sufficient to market frozen products in stores. To be sold, the packages had to be kept frozen while on display, so Birdseye engineers began development of a freezer cabinet designed specifically to hold frozen foods. The cabinet, which first appeared in 1934, required a great deal of space and electricity, which were not readily available in most grocery stores of the period. For those stores which could accommodate them, the payback was immediate. Housewives quickly realized that keeping packages of frozen food in the icebox could mean fresher meals and fewer trips to the market.<ref>The space and power requirements for the burgeoning frozen-food section was one factor which led to the rapid development of larger self-service [[supermarket]]s beginning in the late 1930s.</ref>

The company published a cookbook in 1932, the ''General Foods Cook Book'', dedicated "To the American homemaker". Five editions were published between 1932 and 1937. The book includes photographs (among which is "General Foods offers over twenty famous products for your well-stocked pantry shelf") and a subject index.<ref>General Foods Consumer Service Department ''General Foods Cook Book''. New York: General Foods Corporation</ref>

== After General Foods ==
[[Philip Morris Companies]] acquired General Foods in 1985 and Kraft Inc. in 1988, eventually merging them as [[Kraft Foods Inc.]] before the cereal unit was sold to Ralcorp in 2007.

In 2011, [[Ralcorp]] announced plans to spin off Post Foods into a separate company. About a quarter of Ralcorp's sales in 2010 were generated by its Post Foods unit.<ref>{{cite news| url=https://www.bloomberg.com/news/2011-07-14/ralcorp-to-spin-off-post-foods-after-failing-to-find-buyer-for-cereal-unit.html | work=Bloomberg | first=Matthew | last=Boyle | title=Ralcorp to Spin Off Post Foods After Failing to Find Buyer | date=July 14, 2011}}</ref> The spinoff was completed with an [[Initial public offering|IPO]] for Post Holdings, Inc. on February 7, 2012.<ref>{{cite web |last=York |first=New |url=https://exchanges.nyx.com/en/new-york-stock-exchange/post-holdings-celebrates-spinoff-ralcorp-holdings |title=Post Holdings Celebrates Spinoff from Ralcorp Holdings |publisher=Exchanges.nyx.com |date=2012-02-07 |access-date=2014-02-05 |archive-url=https://web.archive.org/web/20140224044745/https://exchanges.nyx.com/en/new-york-stock-exchange/post-holdings-celebrates-spinoff-ralcorp-holdings |archive-date=2014-02-24 |url-status=dead }}</ref>

In 2014, the company acquired Michael Foods, headquartered in [[Minnetonka, Minnesota]], for $2.45 billion.<ref>{{cite press release |author=<!-- not stated --> |date=April 17, 2014 |title=Michael Foods To Be Acquired By Post Holdings |url=https://www.prnewswire.com/news-releases/michael-foods-to-be-acquired-by-post-holdings-255612271.html |location=Minnetonka, Minnesota |publisher=Michael Foods, Inc. |agency=[[PR Newswire]] |access-date=June 12, 2025}}</ref><ref>{{cite news |author=<!-- not stated --> |date=April 22, 2014 |title=Post Holdings to Acquire Michael Foods for $2.45 Billion |url=https://www.foodprocessing.com/home/news/11329836/post-holdings-to-acquire-michael-foods-for-245-billion |work=Food Processing |publisher=Putman Media |access-date=June 12, 2025}}</ref>

The following year, Post Foods purchased [[MOM Brands]] (formerly Malt-O-Meal Co.) creating the third largest breakfast cereal company in the US. At this point, Post Foods rebranded as Post Consumer Brands, and is headquartered in [[Lakeville, Minnesota]].

In July 2017, [[Post Holdings]] bought [[Weetabix Limited]] (including US subsidiary Barbara's) for £1.4&nbsp;billion.<ref>{{cite news|title=Weetabix to be sold to US company Post Holdings|url=https://www.bbc.co.uk/news/business-39625715|access-date=18 April 2017|publisher=BBC News|date=18 April 2017}}</ref> In 2019, the company began combining some of its MOM Brands and Weetabix cereal brands under the [[Three Sisters Cereal]] name.

On December 8, 2020, [[Post Holdings]] announced that it was acquiring the [[Peter Pan (peanut butter)|Peter Pan]] peanut butter brand from [[Conagra Brands]].<ref>{{cite news |last1=Barr |first1=Diana |title=Post Holdings to buy Peter Pan peanut butter brand |url=https://www.bizjournals.com/stlouis/news/2020/12/08/post-holdings-to-buy-peter-pan-peanut-butter-brand.html |access-date=23 December 2020 |work=www.bizjournals.com |date=8 December 2020}}</ref> The transaction was completed on January 25, 2021.<ref>{{cite news |last1= |first1= |date=25 January 2021 |title=Post Holdings and Conagra Brands Announce Completion of Acquisition of Peter Pan® Peanut Butter Brand by Post Holdings |work=GlobeNewswire News Room |url=https://www.globenewswire.com/news-release/2021/01/25/2163502/0/en/Post-Holdings-and-Conagra-Brands-Announce-Completion-of-Acquisition-of-Peter-Pan-Peanut-Butter-Brand-by-Post-Holdings.html#:~:text=25%2C%202021%20(GLOBE%20NEWSWIRE),brand%20from%20Conagra%2C%20effective%20today. |access-date=10 February 2021}}</ref> With the acquisition of Peter Pan peanut butter on January 25, 2021, Post created a new group called [https://www.animatedbrands.com/ Animated Brands],<ref>{{Cite web|title=Animated Brands: A Family of Brands to Know and Love|url=https://www.animatedbrands.com/|access-date=2021-08-31|website=Animated Brands|language=en-US}}</ref> with the [https://www.peterpanpb.com/ Peter Pan] brand being the founding member. [https://www.postholdings.com/businesses/animated-brands/ Animated Brands] is managed under Post Consumer Brands.

On June 1, 2021, Post announced its acquisition of the ready-to-eat ("RTE") cereal business of [[TreeHouse Foods]].<ref>{{cite press release |author=<!-- not stated --> |date=June 1, 2021 |title=TreeHouse Foods Completes Sale of Ready-to-Eat Cereal Business to Post Holdings |url=https://www.prnewswire.com/news-releases/treehouse-foods-completes-sale-of-ready-to-eat-cereal-business-to-post-holdings-301303226.html |location=Oak Brook, Illinois |publisher=TreeHouse Foods, Inc. |agency=[[PR Newswire]] |access-date=June 12, 2025}}</ref> A similar deal two years earlier had been scuttled by antitrust concerns from the [[Federal Trade Commission]].<ref>{{cite news |last=Doering |first=Christopher |date=June 2, 2021 |title=Post buys TreeHouse Foods’ ready-to-eat cereal business for $85M |url=https://www.fooddive.com/news/post-buys-treehouse-foods-ready-to-eat-cereal-business-for-85m/601100/ |work=Food Dive |publisher=[[Industry Dive]] |access-date=June 7, 2021}}</ref> The TreeHouse Foods RTE cereal business was added to Post Consumer Brands' broad portfolio of private label cereal products.

In February 2023, [[Post Holdings]] announced its acquisition of pet food brands like [[9Lives]], [[Kibbles 'n Bits]] and [[Gravy Train (dog food)|Gravy Train]]. Such acquisition would enable Post's entry to the 'pet food category'. After the completion of this acquisition, Post intends to develop a new pet food category within Post Consumer Brands.<ref>{{Cite web |title=Post Holdings entering pet food market |url=https://www.foodbusinessnews.net/articles/23194-post-holdings-entering-pet-food-market |access-date=3 June 2023 |website=Food Business News}}</ref><ref>{{Cite web |title=Post Holdings acquires pet-food brands from J.M. Smucker |url=https://www.just-food.com/news/post-holdings-acquires-pet-food-brands-from-j-m-smucker/ |access-date=3 June 2023 |website=Just Food|date=9 February 2023 }}</ref><ref>{{Cite web |title=Smucker sells off Nutrish, 9Lives, other pet food brands |url=https://www.petfoodindustry.com/pet-food-market/article/15469522/smucker-sells-off-nutrish-9lives-other-pet-food-brands |access-date=3 June 2023 |website=Petfood industry|date=8 February 2023 }}</ref>

=== Postum advertisements ===
{{Main|Postum}}
[[Postum]], a [[coffee substitute]] made out of [[Cereal coffee|roasted grain]], was created in 1895. It was popular through the early 20th century, particularly during [[World War II]] when coffee was [[Rationing in the United States|rationed]].

Due to its decline in popularity, Post announced its discontinuation in 2007.<ref name="sih20080104">{{citation|last=Israelsen-Hartley|first=Sara|title=Fans in withdrawal from coffee substitute Postum|date=January 1, 2008|url=http://www.deseretnews.com/article/1180881/Fans-in-withdrawal-from-coffee-substitute-Postum.html?pg=all|archive-url=https://web.archive.org/web/20130120114350/http://www.deseretnews.com/article/1180881/Fans-in-withdrawal-from-coffee-substitute-Postum.html?pg=all|url-status=dead|archive-date=January 20, 2013|newspaper=[[Deseret News]]|access-date=2012-11-21}}</ref><ref name="Stephenson 2008-01-01">{{citation|last=Stephenson|first=Kathy|title=Mormons mourn Postum's passing|date=January 1, 2008|url=http://archive.sltrib.com/article.php?id=7855502&itype=NGPSID&keyword=&qtype=|newspaper=[[The Salt Lake Tribune]]|access-date=2012-11-21}}</ref><ref name="rowe20080122">{{cite news|last=Rowe|first=Taashi|date=January 16, 2008|title=Goodbye to Postum|work=[[Adventist News Network]]|url=http://news.adventist.org/all-news/news/go/2008-01-16/goodbye-to-postum/|access-date=2014-07-20}}</ref> It was later revived by Eliza's Quest Food in 2013.<ref>{{citation|title=Where To Buy|url=http://postum.com/where-to-find-postum/|work=Postum.com|archive-url=https://archive.today/20130131153732/http://postum.com/where-to-find-postum/|publisher=Eliza's Quest Foods|access-date=2013-01-31|archive-date=2013-01-31|url-status=dead}}</ref><gallery>
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</gallery>

==Post Consumer Brands brands – present cereals and products==
{{div col|colwidth=30em}}
*100% Bran – currently only available in Canada
* [[Airly Foods]] - Butter
* Airly Foods - Cheddar
* Airly Foods - Chocolate
* Airly Foods - Cinnamon
* Airly Foods - Salted Caramel
* Airly Foods - Sea Salt
*Barbara’s
*[[Bran Flakes]]
*Better Oats - 100 Calorie Maple & Brown Sugar<ref>{{Cite web|url=https://www.postconsumerbrands.com/better-oats/|title = Better Oats Instant Oatmeal: Taste the Difference &#124; Post Consumer Brands}}</ref>
*Better Oats - 100 Calorie Apples & Cinnamon
*Better Oats - 100 Calorie Cinnamon Roll
*Better Oats - Classic Maple & Brown Sugar
*Better Oats - Classic Strawberries & Cream
*Better Oats - Organic Maple and Brown Sugar
*Better Oats - Organic Bare
*Better Oats - Organic Old Fashioned Oats
*Better Oats - Organic Steel Cut Oats
*Better Oats - Organic Quick Oats
*Better Oats - Steel Cut Maple & Brown Sugar
*Better Oats - Steel Cut Maple & Brown Sugar with Protein
*Better Oats - Steel Cut Original
*Better Oats - Thick & Hearty Maple & Brown Sugar
*Better Oats - Thick & Hearty Apples & Cinnamon
*Better Oats - Thick & Hearty Blueberry Muffin
*[[CoCo Wheats]]
*[[Farina (food)]] Mills hot wheat cereal
*[[Pebbles (cereal)|Cocoa Pebbles]]
*[[Pebbles (cereal)|Fruity Pebbles]]
*[[Pebbles (cereal)|Marshmallow Fruity Pebbles]]
*[[Pebbles (cereal)|Fruity Pebbles Treats]]
*[[Pebbles (cereal)|Fruity Pebbles Crisps]]<ref>{{Cite web|url=https://www.postpebblescereal.com/snacks/|title = Snacks}}</ref>
*[[Pebbles cereal|Cocoa Pebbles Crisps]]
*[[Golden Crisp]] 
*[[Grape-Nuts]]
*Grape-Nuts Flakes 
*Great Grains Banana Nut Crunch
*Great Grains Blueberry Morning
*Great Grains Cranberry Almond Crunch 
*Great Grains Crunchy Pecans 
*Great Grains Raisins, Dates & Pecans 
*[[Honey Bunches of Oats|Honey Bunches of Oats – Honey Roasted]]
*Honey Bunches of Oats – with Almonds
*Honey Bunches of Oats – with Real Strawberries
*Honey Bunches of Oats – Vanilla
*Honey Bunches of Oats – Pecan & Maple Brown Sugar
*Honey Bunches of Oats – Frosted
*Honey Bunches of Oats – Whole Grain Honey Crunch
*Honey Bunches of Oats – Granola – Honey Roasted
*Honey Bunches of Oats – Granola – French Vanilla
*Honey Bunches of Oats – Granola – Maple Pecan
*[[Honey Maid]] S'mores
*[[Honeycomb (cereal)|Honeycomb]]
*[[Honeycomb (cereal)|Honeycomb Big Bites Original]]<ref>{{Cite web|url=https://www.honeycombcereal.com/products/the-original/|title=The Original|website=Honeycomb Cereal}}</ref>
*[[Honeycomb (cereal)|Honeycomb Big Bites Chocolate]]
*[[Oh's]]
*[[Oreo O's]]
*Malt-O-Meal - Maple & Brown Sugar Hot Wheat
*Malt-O-Meal - Chocolate Hot Wheat
*Malt-O-Meal - Original Hot Wheat
*Malt-O-Meal - Apple Zings
*Malt-O-Meal - Berry Colossal Crunch
*Malt-O-Meal - Berry Colossal Crunch with Marshmallows
*Malt-O-Meal - Chocolate Marshmallow Mateys
*Malt-O-Meal - Chocolately Chip Cookie Bites
*Malt-O-Meal - Churr-O's
*Malt-O-Meal - Cinnamon Toasters
*Malt-O-Meal - Coco Roos
*Malt-O-Meal - Cocoa Dyno-Bites
*Malt-O-Meal - Cocoa Dyno-Bites with Marshmallows
*Malt-O-Meal - Cookies & Cream
*Malt-O-Meal - Crispy Rice
*Malt-O-Meal - Frosted Flakes
*Malt-O-Meal - Frosted Mini Spooners
*Malt-O-Meal - Fruity Blasts
*Malt-O-Meal - Fruity Dyno-Bites
*Malt-O-Meal - Fruity Dyno-Bites with Marshmallows
*Malt-O-Meal - Golden Honey O's
*Malt-O-Meal - Golden Puffs
*Malt-O-Meal - Honey Buzzers
*Malt-O-Meal - Honey Graham Toasters
*Malt-O-Meal - Honey Nut Scooters
*Malt-O-Meal - [[Marshmallow Mateys]]
*Malt-O-Meal - Oat Blenders with Almonds
*Malt-O-Meal - Oat Blenders with Honey
*Malt-O-Meal - Peanut Butter Cups
*Malt-O-Meal - Raisin Bran
*Malt-O-Meal - S'mores
*Malt-O-Meal - Strawberry Cream Mini Spooners
*Malt-O-Meal - Tootie Fruities
*Malt-O-Meal - Tootie Fruities with Marshmallows
*Post Dunkin' cereal - Caramel Macchiato
*Post Premier Protein cereal - Chocolate Almond
*Post Premier Protein cereal - Mixed Berry Almond
*[[Raisin Bran]]
*[[Shredded wheat|Shredded Wheat]] (made by [[Nestlé]] and [[General Mills]] in the [[United Kingdom]] and [[Ireland]])
*Shredded Wheat – Original Spoon Size
*Shredded Wheat – Original Big Biscuit
*Shredded Wheat – Wheat'N Bran Spoon Size 
*[[Shreddies]] – currently only available in [[Canada]], the United Kingdom, Ireland, and Germany (made by [[Nestlé]] and [[General Mills]] in the [[United Kingdom]] and [[Ireland]])
*[[Waffle Crisp]]
{{div col end}}

== Post Consumer Brands discontinued cereals ==
{{div col|colwidth=30em}}
* 40% Bran Flakes
*[[Alpha-Bits]]
* Beep Beep (with the [[Wile E. Coyote and the Road Runner]] as mascots)<ref>{{cite AV media|url=https://www.youtube.com/watch?v=mLm_Jm7On9o |archive-url=https://ghostarchive.org/varchive/youtube/20211222/mLm_Jm7On9o |archive-date=2021-12-22 |url-status=live|title=Vintage Old 1960s Animated Post Beep Beep Cereal with Wylie Coyote and Roadrunner Commercial|date=29 June 2013|work=YouTube}}{{cbignore}}</ref>
* BlueBerry Morning
* Bran & Prune Flakes<ref>{{cite AV media|url=https://www.youtube.com/watch?v=Tinm_0PmCOo|title=Post Bran & Prune Flakes - Classic TV Commercial|date=2 March 2013|work=YouTube}}{{cbignore}}{{Dead Youtube links|date=February 2022}}</ref>
*Cinna-Crunch Pebbles (discontinued 2001)
*Corn Crackos<ref>{{cite AV media|url=https://www.youtube.com/watch?v=NrlQO4J_nAE |archive-url=https://ghostarchive.org/varchive/youtube/20211222/NrlQO4J_nAE |archive-date=2021-12-22 |url-status=live|title=Vintage Old 1960s Post Cereal Corn Crackos Animated Commercial|date=13 July 2013|work=YouTube}}{{cbignore}}</ref>
*Corn-Fetti (early 1950s), later known as Sugar Coated Corn Flakes (late 1950s), later known as Sugar Sparkled Corn Flakes (1960s)
* Corn Flakes & Blueberries<ref>{{cite AV media|url=https://www.youtube.com/watch?v=DDklNm7nNbg|title=Corn Flakes and Fruit Cereal Series II Classic Commercial 1960s Pt 2|date=23 July 2013|work=YouTube}}{{cbignore}}{{Dead Youtube links|date=February 2022}}</ref>
* Corn Flakes & Peaches<ref>{{cite AV media|url=https://www.youtube.com/watch?v=ejCReVf17CQ|title=Corn Flakes and Peaches Cereal II Vintage Commercial 1960s Pt 2|date=23 July 2013|work=YouTube}}{{cbignore}}{{Dead Youtube links|date=February 2022}}</ref>
* Corn Flakes & Strawberries<ref>{{cite AV media|url=https://www.youtube.com/watch?v=4Y87Fnej0Jg|title=Post Fruit in the Box Cereals II Classic 1960s Pt 4|date=20 July 2013|work=YouTube}}{{cbignore}}{{Dead Youtube links|date=February 2022}}</ref>
* Count Off<ref>{{cite AV media|url=https://www.youtube.com/watch?v=wxPsvft7EUQ|title=Post Count Off Cereal (1962) - Classic TV Commercial|date=20 August 2012|work=YouTube}}{{cbignore}}{{Dead Youtube links|date=February 2022}}</ref>
*[[Crispy Critters]]
*Crispy Numbers (in [[Canada]])
*[[Cröonchy Stars]]<ref name="urlesque.com">{{cite web|url=http://www.urlesque.com/2011/03/02/54-vintage-cereals/|title=Comedy News, Viral Videos, Late Night TV, Political Humor, Funny Slideshows - HuffPost Comedy|work=The Huffington Post|access-date=2014-03-30|archive-url=https://web.archive.org/web/20120302124917/http://www.urlesque.com/2011/03/02/54-vintage-cereals/|archive-date=2012-03-02|url-status=dead}}</ref>
*[[Pebbles cereal|Cupcake Pebbles]]
*[[C.W. Post (cereal)|C.W. Post]] (granola cereal, discontinued 1994)
*[[Pebbles cereal|Dino Pebbles]]<ref name="urlesque.com"/>
*[[Pebbles cereal|Dino S'mores Pebbles]]
*[[Pebbles cereal|Fruity Pebbles Xtreme]]
*[[Pebbles cereal|Cinnamon Pebbles]]
* Fortified Oat Flakes<ref>{{cite web|url=http://www.mrbreakfast.com/cereal_detail.asp?id=1167|title=Fortified Oat Flakes Cereal - MrBreakfast.com|work=mrbreakfast.com}}</ref>
*[[Fruit 'n Fibre|Fruit & Bran]] (formerly [[Fruit 'n Fibre|Fruit & Fibre]])
*Fruit Wheats (Shredded Wheat variant, discontinued 1990)
*Golden Oreo O's 
*Good MOREnings Cocoa Cinnamon (chocolate flavored rings)
*Good MOREnings Berry Wheels (strawberry flavored rings)
*Good MOREnings Strawberries 'n' Creme (strawberry-flavored corn flakes)
*Good MOREnings Waffle Crunch (a variation of [[Waffle Crisp]])
*Grape-Nuts Fit
*Grape Nut O's
*Great Grains Digestive Blends – Berry Medley
*Great Grains Digestive Blends – Vanilla
*Great Grains Protein Blend – Cinnamon Hazelnut 
*Great Grains Protein Blend – Honey, Oats & Seeds 
*Heart of Oats<ref>{{cite AV media|url=https://www.youtube.com/watch?v=wKoSMDGFASQ |archive-url=https://ghostarchive.org/varchive/youtube/20211222/wKoSMDGFASQ |archive-date=2021-12-22 |url-status=live|title=Vintage Old 1950s Post Heart of Oats Cereal Commercial|date=24 July 2013|work=YouTube}}{{cbignore}}</ref>
*Honey Bunches of Oats – Just Bunches – Honey Roasted
*Honey Bunches of Oats – Just Bunches – Cinnamon
*Honey Bunches of Oats – with Real Peaches
*Honey Bunches of Oats – Granola – Raspberry
*Honey Bunches of Oats – Granola – Cinnamon
*Honey Bunches of Oats – Granola – Protein Chocolate
*Honey Bunches of Oats – Morning Energy – Chocolatey Almond Crunch 
*Honey Bunches of Oats – Morning Energy – Cinnamon Crunch
*Honey Bunches of Oats – Fruit Blends – Banana Blueberry
*Honey Bunches of Oats – Fruit Blends – Peach Raspberry
*Honey Bunches of Oats – Greek – Honey Crunch
*Honey Bunches of Oats – Greek – Mixed Berry
*Honey Bunches of Oats – Tropical Blends – Mango Coconut
*Honey Bunches of Oats – Raisin Medley 
*Honey Bunches of Oats – with Cinnamon Bunches
*Honey Maid Honey Graham
*Hulk
*Huskies
*[[Marshmallow Alpha-Bits]]
*Mini Cinnamon Churros - sweetened wheat breakfast cereal based on the [[churro]].<ref name="postfoodsdelicioso">{{cite web|archiveurl=https://web.archive.org/web/20130313151917/http://www.postfoods.com/our-brands/mini-cinnamon-churros/ |archivedate=March 13, 2013 |url=http://www.postfoods.com/our-brands/mini-cinnamon-churros/ |title=Mini Cinnamon Churros |publisher=Post |accessdate=April 6, 2013 |url-status=dead }}</ref>
*[[Pebbles cereal|Marshmallow Pebbles]]
*Oat Flakes<ref>{{cite AV media|url=https://www.youtube.com/watch?v=3qUwJ5kXn5Q|title=1960 POST OAT FLAKES CEREAL COMMERCIAL|date=13 November 2013|work=YouTube}}{{cbignore}}{{Dead Youtube links|date=February 2022}}</ref>
*[[Pink Panther (character)|Pink Panther Flakes]]<ref>{{cite AV media|url=https://www.youtube.com/watch?v=Mmg3unsgkmU|title=Pink Panther Flakes cereal commercial|date=28 October 2012|work=YouTube}}{{cbignore}}{{Dead Youtube links|date=February 2022}}</ref>
*[[Pebbles cereal|Poppin' Pebbles]]
*Post Extra<ref>{{cite AV media|url=https://www.youtube.com/watch?v=WTC5ZuEUPWo|title=YouTube|work=youtube.com}}{{cbignore}}{{Dead Youtube links|date=February 2022}}</ref>
*Post Ghosties (with [[Casper the Friendly Ghost]] as its mascot)<ref>{{cite AV media|url=https://www.youtube.com/watch?v=zXDk0CJQeiU |archive-url=https://ghostarchive.org/varchive/youtube/20211222/zXDk0CJQeiU |archive-date=2021-12-22 |url-status=live|title=Vintage Old 1960s Post Casper The Ghost Ghosties Animated Cereal Commercial|date=23 July 2013|work=YouTube}}{{cbignore}}</ref>
*Post Honey Nut Crunch Raisin Bran
*Post Size 8<ref>{{cite AV media|url=https://www.youtube.com/watch?v=33uVrlbhV2Q |archive-url=https://ghostarchive.org/varchive/youtube/20211222/33uVrlbhV2Q |archive-date=2021-12-22 |url-status=live|title=Vintage Old 1960s Post Size 8 Cereal Commercial|date=31 August 2013|work=YouTube}}{{cbignore}}</ref>
*Post-Tens, an assortment of 10 single-serving boxes of seven different Post cereals in one package,<ref name="youtube.com">{{cite AV media|url=https://www.youtube.com/watch?v=fljuB4uEq8o|title=Vintage Old 1950s Post Tens Cereal Multi Packs Corn Flakes, raisan bran commercial|date=10 February 2014|work=YouTube}}{{cbignore}}{{Dead Youtube links|date=February 2022}}</ref> designed to compete with [[Kellogg's]] Variety Pack<ref>{{cite AV media|url=https://www.youtube.com/watch?v=TsK82Gwvvkw |archive-url=https://ghostarchive.org/varchive/youtube/20211222/TsK82Gwvvkw |archive-date=2021-12-22 |url-status=live|title=1956 Commercial for Kellogg's Variety Pack ( Never used)|date=31 August 2012|work=YouTube}}{{cbignore}}</ref>
*[[Post Toasties]]
*Post Top 3<ref>{{cite AV media|url=https://www.youtube.com/watch?v=q8-z1JyY_18 |archive-url=https://ghostarchive.org/varchive/youtube/20211222/q8-z1JyY_18 |archive-date=2021-12-22 |url-status=live|title=Vintage Old 1960s Post Top 3 Cereal Commercial|date=18 September 2013|work=YouTube}}{{cbignore}}</ref>
*Puffed Corn Flakes<ref>{{cite AV media|url=https://www.youtube.com/watch?v=EZb5grwbK1U |archive-url=https://ghostarchive.org/varchive/youtube/20211222/EZb5grwbK1U |archive-date=2021-12-22 |url-status=live|title=Vintage Old 1950s Post Puffed Corn Flakes Cereal Commercial|date=28 August 2013|work=YouTube}}{{cbignore}}</ref>
*Raisin [[Grape-Nuts]]<ref>{{cite web|url=http://www.mrbreakfast.com/cereal_ucp_slideshow.asp?id=1302&picid=2403|title=Raisin Grape-Nuts: Raisin Grape-Nuts Cereal Box|work=mrbreakfast.com}}</ref>
*Reptar Crunch<ref>{{cite web|url=https://www.buzzfeed.com/briangalindo/26-cereals-from-the-90s-you-will-never-eat-again|title=26 Cereals From The '90s You'll Never Be Able To Eat Again|work=BuzzFeed|date=4 May 2013 }}</ref>
*Rice Krinkles<ref>{{cite AV media|url=https://www.youtube.com/watch?v=JoYpI2SLWcc|title=1963 RICE KRINKLES RICKSHAW RACER COMMERCIAL|date=3 March 2013|work=YouTube}}{{cbignore}}{{Dead Youtube links|date=February 2022}}</ref> (originally Sugar Krinkles,<ref>{{cite web|url=http://vintage-ads.livejournal.com/3524498.html|title=Freaky Friday - Evil Clown Phobia, anyone?|author=vintage_ads|work=livejournal.com|date=15 June 2012 }}</ref> then Sugar Rice Krinkles,<ref>{{cite AV media|url=https://www.youtube.com/watch?v=3094hyz-K9Y|title=Creepy Post Sugar Rice Krinkles Cereal - Classic 1960s TV Commercial|date=6 June 2012|work=YouTube}}{{cbignore}}{{Dead Youtube links|date=February 2022}}</ref> finally Frosted Rice Krinkles<ref>{{cite AV media|url=https://www.youtube.com/watch?v=x25jpiEcznY|title=Early 1970s Post Frosted Rice Krinkles Cereal TV commercial (animated)|date=9 August 2010|work=YouTube}}{{cbignore}}{{Dead Youtube links|date=February 2022}}</ref> before discontinuation)
*Selects Banana Nut Crunch<ref>{{cite web|url=http://www.bcbusiness.ca/retail/my-breakfast-cereal-was-discontinued|title=My Breakfast Cereal Was Discontinued|work=bcbusiness.ca|date=5 March 2012 }}</ref>
*Selects Maple Pecan Crunch
*[[Sesame Street]] Cereal – Apple
*Sesame Street Cereal - Blueberry
*Sesame Street Cereal - Strawberry
*Shredded Wheat – Frosted Cinnamon Roll
*Shredded Wheat – Frosted Mixed berry
*Shredded Wheat – Frosted S'mores Bites
*Shredded Wheat – Honey Nut Spoon Size
*Shredded Wheat – Lightly Frosted Spoon Size
*Shredded Wheat – Vanilla Almond Spoon Size
*Smurfberry Crunch<ref name="urlesque.com"/>
*Smurf Magic Berries<ref name="urlesque.com"/>
*[[Sour Patch Kids]] cereal
*Strawberry Honeycomb<ref name="urlesque.com"/> 
*Super Orange Crisp<ref>{{cite AV media|url=https://www.youtube.com/watch?v=jGER1ht0sPo |archive-url=https://ghostarchive.org/varchive/youtube/20211222/jGER1ht0sPo |archive-date=2021-12-22 |url-status=live|title=Vintage Old 1960s Post Super Orange Crisp Animated Cereal Commercial|date=13 August 2013|work=YouTube}}{{cbignore}}</ref>
*TEAM Flakes
*Trail Mix Crunch – Cranberry Vanilla (discontinued Fall 2010)
*Trail Mix Crunch – Raisin and Almond

{{div col end}}

==See also==
*[[Marjorie Merriweather Post]]
*[[Post, Texas]]
*[[Close City, Texas]]

==References==
{{reflist|30em}}

==External links==
* {{official website}}

{{Post Holdings}}
{{General Foods}}

[[Category:Post Holdings]]
[[Category:American companies established in 1895]]
[[Category:Food and drink companies established in 1895]]
[[Category:1895 establishments in Minnesota]]
[[Category:Former components of the Dow Jones Industrial Average]]
[[Category:Breakfast cereal companies]]
[[Category:Food and drink companies of the United States]]