View source for Pro TV

{{Short description|Romanian free-to-air television network}}
{{use dmy dates|date=July 2025}}
{{Infobox television channel
| name              = PRO TV
| logo              = PRO TV Logo (2017-present).svg
| logo_caption      = PRO TV logo since 2017
| launch_date       = {{Start date and age|1995|12|1|df=y}}
| closed_date       = 
| language          = Romanian
| picture_format    = {{ubl|[[1080i]] [[HDTV]]|(downscaled to [[16:9]] [[576i]] for the [[SDTV]] feed)}}
| network           = 
| owner             = PRO TV SRL through [[Central European Media Enterprises]] (CME) owned by [[PPF Group]]
| country           = {{ubl|[[Romania]]|[[Republic of Moldova|Moldova]]}}
| headquarters      = [[Bucharest]], Romania
| former_names      = 
| replaced          = Canal 31 (1993–1995)
| sister_channels   = [[Acasă TV]]<br>[[Pro Arena|PRO Arena]]<br>[[PRO Cinema]]<br>[[Acasă Gold]]<br>[[PRO TV Internațional]]
| timeshift_service = 
| website           = {{URL|protv.ro/}}
}}
'''PRO TV''' ({{IPA|ro|pro teˈve}}, often stylized as '''PRO•TV''' since 2017) is a [[Romania]]n [[free-to-air]] [[television network]], launched on 1 December 1995 as the fourth private TV channel in the country (after TV SOTI, [[Antena 1 (Romania)|Antena 1]], and the now-defunct, but online [[Tele7ABC]]). It is owned by [[Central European Media Enterprises|CME]] (Central European Media Enterprises), which is owned by [[PPF (company)|PPF Group]].<ref>{{cite web|title=Grupul de investiții PPF din Cehia a finalizat cu succes achiziția CME|url=https://stirileprotv.ro/stiri/actualitate/cme-are-un-nou-actionar-unic-grupul-de-investitii-ppf-din-cehia.html|access-date=13 October 2020}}</ref>

Since 3 September 1999, the company has also been broadcasting its own signal for the [[Moldova|Republic of Moldova]], under the [[ProTV Chișinău|Pro TV Chișinău]] brand. It broadcasts, in addition to Pro TV Bucharest programs (according to its own grid, different from the Romanian one), a series of local news and programs and its own advertising slots throughout the day.

Targeting urban adults aged 21 to 54, Pro TV uses a programming strategy of top international series and movies, as well as a wide variety of local productions including news programming, local entertainment and local fiction.

On 29 August 2014, '''Pro TV''' launched its own streaming service, called Pro TV Plus, dedicated to original series.<ref>{{cite web |date=29 August 2014 |title=Pro TV lansează Pro TV Plus |url=https://m.stirileprotv.ro/lbin/mobile/index.php?article_id=3644016 |access-date=26 March 2019 |publisher=Pro TV}}</ref> Later, in 2021, it was replaced by Voyo<sup>([[:ro:VOYO|Romanian]])</sup>, which has the same series and original shows of the Pro channels, plus some other exclusives and original content.

Since 2014, the [[Station identification|idents]] for commercials and promos have become more different from those of other stations, focusing on the stars appearing in the station's shows. During the summer, idents are used that present activities that are practiced in the summer, while in the winter, idents are used that present things and activities related to the winter holidays, but also things related to winter.

== History ==
Pro TV dates back to the creation of a UHF channel in Bucharest, Canal 31, in June 1993.<ref>{{cite news |last1=Bunea |first1=Iulia |title=VIDEO Inedit. Adrian Sârbu, într-un interviu vechi, descoperit de un fost angajat Pro TV |url=https://www.paginademedia.ro/2015/12/video-inedit-adrian-sarbu-intr-un-interviu-vechi-descoperit-de-un-fost-angajat-pro-tv/ |work=Pagina De Media |date=December 1, 2015 |language=ro}}</ref> Its founder, Adrian Sârbu, received the license to operate as a sports channel<ref>{{cite news |title=Adrian Sârbu: un "dictator vizionar". Viaţa de film a părintelui Pro TV |url=https://adevarul.ro/showbiz/vedete/adrian-sarbu-un-dictator-vizionar-viata-de-1466526.html |work=[[Adevărul]] |date=August 21, 2013 |language=ro}}</ref> and, in 1994, found a foreign partner ([[Central European Media Enterprises|CME]]) in order to launch the channel on a national scale as Pro TV.<ref>{{cite news |last1=Arvunescu |first1=Victor |title=Povestea lui Adrian Sârbu, primul "mogul" de televiziune din România |url=https://adevarul.ro/showbiz/vedete/povestea-lui-adrian-sarbu-primul-mogul-de-1494811.html |work=Adevărul |date=December 1, 2013 |language=ro}}</ref>

Pro TV was the first television channel in Romania to be modelled on Western-style (Western European and American) principles. The channel brought viewers to the streets, introduced Valentine's Day to Romania and launched a line of local celebrities.<ref>{{cite news |title=Pro TV, televiziunea unei generaţii |url=https://www.capital.ro/pro-tv-televiziunea-unei-generatii-127381.html |work=[[Capital (Romanian magazine)|Capital]] |date=November 2, 2009 |language=ro}}</ref> Among its remarkable innovations was a series of lottery-style programs under the name {{lang|ro|Te uiţi şi câştigi}} (You Watch and Win), presented by Florin Călinescu. One such event was held on the day of the [[1996 Romanian general election]], in which the station offered television sets to urban voters, in contrast to TVR's offer of tractors in areas of high rural turnout. There was a mystery grand prize for viewers who sent their proof of vote.<ref>{{cite news |title=Vote in polls and win a tractor or TV set |url=https://eresources.nlb.gov.sg/newspapers/digitised/article/straitstimes19961105-1.2.10.15 |access-date=16 November 2024 |work=The Straits Times |date=5 November 1996}}</ref>

Regional broadcasts from its twelve stations stopped on 1 April 2018 as a business decision. From that day, the news produced in Bucharest was the only one seen nationwide. Regional news teams continued their activities.<ref>{{cite news |last1=Obae |first1=Petrişor |title=EXCLUSIV. Pro TV închide emisia staţiilor locale. Rămâne un singur semnal, de la Bucureşti |url=https://www.paginademedia.ro/2018/03/exclusiv-pro-tv-inchide-emisia-statiilor-locale/ |work=Pagina De Media |date=March 28, 2018 |language=ro}}</ref>

== Programs ==

The station's local productions include entertainment shows, news programs and TV series.
{| class="wikitable"
!Program name
!English name
!Summary
|-
|''Știrile Pro TV''
|Pro TV News
|A news program, highly followed by Romanian audiences, with clear leadership numbers. In 2008, Știrile Pro TV won the International Emmy Awards.<ref name="emmy2008">{{Cite web |date=2008-09-23 |title=Ştirile Pro TV, recompensate cu International Emmy Award News (Galerie Foto) |url=https://www.mediafax.ro/cultura-media/stirile-pro-tv-recompensate-cu-international-emmy-award-news-galerie-foto-3217459 |access-date=2025-07-24 |website=Mediafax |language=ro}}</ref>
|-
|''[[Ce spun românii]]''
|[[Family Feud]]
|The Romanian version of the Family Feud franchise. The show is presented by [[Cabral Ibacka]].
|-
|''[[Românii au talent]]''
|Romania's [[Got Talent]]
|The Romanian version of the Got Talent franchise. The show is presented by [[Smiley (singer)|Smiley]] and [[Pavel Bartoș]].
|-
|''[[Vocea României]]''
|The Voice of Romania
|The Romanian version of [[The Voice (TV series)|The Voice]] franchise.
|-
|''[[Las Fierbinți]]''
|The Hotties
|A Romanian [[sitcom]] set in a rural place. The series follows the social and romantic lives of the village's inhabitants.
|-
|''Batem palma''
|Make a deal?
|The Romanian version of [[Deal or No Deal]].
|-
|''România, te iubesc!''
|Romania, I Love You
|A current affairs program that features 6 reporters who show the beauty of the country and some special people who make Romania better. The reporters also make documentaries and investigations to reveal local illegalities, which the authorities fix under public pressure.
|-
|''I like IT''
|N/A
|A TV programme featuring technology and IT news, as well as computer games and robots. The programme's host are Iulia Ionescu and Marian Andrei.
|-
|''Doctor de bine''
|Doctor for good
|A programme dealing with health problems, nutrition, maintaining health and self-care strategies. The programme is presented by Mihaela Bilic.
|-
|''Apropo TV''
|N/A
|An entertainment programme presented by Andi Moisescu discussing social themes, popular culture and local/worldwide ads.
|-
|''[[MasterChef România]]''
|MasterChef Romania
|The Romanian version of the [[MasterChef]] franchise.
|-
|''[[Imperiul Leilor]]''
|Empire of the Lions
|The Romanian version of the [[Dragons' Den]] franchise.
|-
|''[[Survivor România]]''
|N/A
|The Romanian version of the most provocative reality show in the world, [[Survivor (franchise)]], hosted by Daniel Pavel.
|-
|''Lecṭii de viață''
|Life lessons
|An antalogic drama series that presents dramatic situations that happen in many people's life.
|-
|''La Măruță''
|At Măruță
|A day-time talk show presented by [[Cătălin Măruță]].
|-
|''Şef sub acoperire''
|Undercover boss
|The Romanian version of [[Undercover Boss]].
|-
|''Desafio: Aventura''
|Desafio: The adventure
|An adventure-game show with 3 teams: ''Visatorii'' (the dreamers), ''Norocosii'' (the lucky's) and ''Luptatorii'' (the battlers). The show will air starting from the spring of 2026.
|}
== Știrile Pro TV ==
'''Știrile Pro TV''' ({{langx|en|Pro TV News}}) is one of the most popular news programs in Romania, with an average rating of 9.3 points and 25.1% market share, being watched by over a million urban<ref>{{cite web |title=Știrile Pro TV, lider de audiență, stiri.rol.ro |url=http://stiri.rol.ro/content/view/129478/3/ |url-status=dead |archive-url=https://web.archive.org/web/20090501171249/http://stiri.rol.ro/content/view/129478/3/ |archive-date=1 May 2009 |access-date=4 January 2009}}</ref><ref>[http://www.zf.ro/eveniment/stirile-pro-tv-1-mil-telespectatori-pe-minut-3089897/ Știrile Pro TV, 1 mil. telespectatori pe minut, zf.ro]</ref> viewers. According to 2022 report of [[Reuters Institute for the Study of Journalism]], 76% of the interviewed persons confirmed that Pro TV news are the most trusted ones. According to different research studies, Pro TV has at this moment a reach of 63% in terms of weekly use, 51% of the people watching the programs at least three times per week.<ref>{{cite journal |last=Raluca-Nicoleta |first=Radu |date=15 June 2022 |title=Romania |url=https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2022/romania |journal=[[Reuters Institute for the Study of Journalism]]}}</ref>

Știrile Pro TV won the International [[Emmy Awards|Emmy Award]] News of 2008 in September 2008.<ref name=emmy2008/>

[[Andreea Esca]] is the longest-standing newscaster in Romania. She began her career in 1993, and has been with Pro TV since 1995.<ref name="AE">{{Cite web |date=2022-08-29 |title=Andreea Esca, la 50 de ani: „Eu am fost aici înaintea Pro TV-ului. Dar oricine poate fi înlocuit“ INTERVIU EXCLUSIV |url=https://adevarul.ro/showbiz/vedete/andreea-esca-la-50-de-ani-eu-am-fost-aici-2201051.html |access-date=2025-07-24 |website=adevarul.ro |language=ro}}</ref>

The look of the news operation was changed in March 2020, changing its color from blue to red.<ref>{{Cite web |last=Zamfirescu |first=Gabriel |date=2020-03-15 |title=Schimbare de proporții la PRO TV! Este fără precedent. Știrile nu vor mai fi ca înainte |url=https://www.capital.ro/schimbare-de-proportii-la-pro-tv-este-fara-precedent-stirile-nu-vor-mai-fi-ca-inainte.html |access-date=2025-07-24 |website=Capital |language=Romanian}}</ref>

Pro TV news programs are broadcast daily, multiple times per day.

== Newscasters and celebrities ==
* [[Amalia Enache]]
* [[Andra (singer)|Andra]]
* [[Andreea Esca]]
* [[Andi Moisescu]]
* [[Carmen Tănase]]
* [[Cătălin Măruță]]
* [[Cătălin Radu Tănase]]
* [[Cristian Leonte]]
* [[Corina Caragea]]
* [[Cosmin Stan]]
* [[Ramona Păun]]
* [[Vadim Vîjeu]]
* [[Florin Busuioc]]
* [[Iulia Pârlea]]
* [[Magda Pălimariu]]
* [[Daniel Nițoiu]]
* [[Mihai Dedu]]
* [[Lavinia Petrea]]
* [[Andreea Marinescu]]
* [[Roxana Hulpe]]
* [[Ovidiu Oanță]]
* [[Smiley (singer)|Smiley]]
* [[Pavel Bartoș]]
* [[Tudor Chirilă]]
* [[Marius Moga]]
* [[Carla's Dreams]]
* [[Diana Enache]]
* [[Monica Dascălu]]
* [[Cabral Ibacka|Cabral]]
* [[Cosmin Seleși]]
* [[Mihaela Rădulescu|Mihaela Radulescu]]
* [[Dragoș Bucur]]
* [[Mihai Bobonete]]
* [[Irina Rimes]]
* [[Inna]]
* [[Horia Brenciu]]
* [[Daniel Pavel]]
* [[Theo Rose]]
* [[The Motans|Denis Roabeș]]
* [[Adela Popescu]]
* [[Bogdan Ciudoiu]]
* [[Shurubel]]
* [[Lili Sandu]]
* [[Chef FOA]]
* [[Chef Joseph Hadad]]
* [[Chef Radu Dumitrescu]]

== Former stars ==
* [[Alina Eremia]] ([[Pariu cu viața]])
* [[Bebe Cotimanis]] ([[Pariu cu viața]], [[Românii au talent]])
* [[Corina Dănilă]]
* [[Cosmin Natantincu]] ([[Pe Bune?!]])
* [[Gabriel Coveșeanu|Cove]] ([[Vorbește lumea]])
* [[Cristian Tabără]] ([[Te vezi la Știrile Pro TV]], [[Dăruești și Câștigi]])
* [[Cristina Ciobănescu]] ([[Pariu cu viața]])
* [[Dan C. Mihăilescu]] ([[Omul care aduce cartea]])
* [[Dorian Popa]] ([[Pariu cu viața]])
* [[Florin Călinescu]] ([[Românii au talent]])
* [[Irina Fodor]] ([[Poveștiri de Noapte]], [[Vocea României]])
* [[Iulia Albu]]
* [[Loredana Groza]] ([[Vocea României]])
* [[Mihai Codreanu]] ([[Știrile Pro TV]])
* [[Mihai Petre]] ([[Dansez pentru tine]], [[Românii au talent]], [[Uite cine dansează]])
* [[Mugur Mihăiescu]] ([[Vacanța Mare]])
* [[Oana Stern-Cuzino]] ([[Ce se întâmplă doctore?]])
* [[Oana Zăvoranu]]
* [[Octavian Strunilă]] ([[Jocuri de celebritate]], [[Fort Boyard (game show)|Fort Boyard]])
* [[Paul Ipate]] ([[Jocuri de celebritate]], [[Fort Boyard (game show)|Fort Boyard]])
* [[Raluca Arvat]] ([[Știrile din sport]])
* [[Ramona Păuleanu]] ([[Vremea]])
* [[Răzvan Fodor]] ([[MasterChef Romania]])
* [[Ștefan Bănică Jr.|Ștefan Bănică]] ([[Dansez pentru tine]])
* [[Teo Trandafir]] ([[Teo Show]])
* [[Toni Grecu]] ([[Serviciul Român de Comedie]], [[Divertis]])
* [[Victor Slav]] ([[Vremea]])
* [[Vlad Gherman]] ([[Pariu cu viața]])

== Sub-channels and subsidiaries ==
* [[PRO.TV Internațional|Pro TV Internațional]]
* [[Acasă]]
* [[PRO Cinema]]
* [[Pro Arena|PRO Arena]]
* [[Acasă GOLD]]
* [[ProTV Chișinău|Pro TV Chișinău]]

== Awards ==
In September 2008, Știrile Pro TV's social campaign “Any idea what your kid is doing right now?” ({{Langx|ro|Tu știi ce mai face copilul tău?}}) won the International Emmy Awards for “News”, being the first TV station in Eastern Europe to win this award.<ref>{{cite web |date=October 2022 |title=Tu stii ce mai face copilul tau? E la Emmy! |url=http://www.bestwap.ro/showbiz/de-la-noi/tu-stii-ce-mai-face-copilul-tau-e-la-emmy-3217895 }}{{Dead link|date=February 2023 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>

At the beginning of 2009, Pro TV won the NAB International Broadcasting Excellence Award for the social campaigns Știrile PRO TV had developed in the previous two years.

== Logos ==
<gallery>
File:PRO TV Logo (1993-1995).svg|{{center|1993-1995}}
File:PRO TV Logo (1995, prelaunch).png|{{center|1995 (prelaunch)}}
File:PRO TV (1995-2003).svg|{{center|1995-2003}}
File:PRO TV Logo (2015-2016).svg|{{center|2015–15 January 2016}}
File:Logo Pro TV (2016).svg|{{center|December 2015 – 28 August 2017}}|alt=15 January 2016 – 28 August 2017
File:PRO TV Logo (2017-present).svg|{{center|28 August 2017–present}}
File:Pro TV logo 2025.svg|{{center|1 December 2025 (tentanive)}}
</gallery>The channel's initial identity was designed by Novocom in the United States, the logo (a PRO wordmark atop an RGB triband with TV in it) was designed by consultancy art director David Henry, who also did the same for its Slovenian counterpart [[Pop (Slovenian TV channel)|Pop TV]].<ref>{{cite news |title=Eastern Europe gets into the TV picture |url=https://www.designweek.co.uk/issues/18-january-1996/eastern-europe-gets-into-the-tv-picture/ |work=[[Design Week]] |date=January 19, 1996}}</ref>

The bevels and glossy effects were taken away in 2015, and the Pro TV logo is now enclosed in a blue square box. This logo was used until 15 January 2016.

On 15 January 2016, Pro TV's logo became monochrome and the well-known red-green-blue stripes were removed. This logo was first used on December 2015 in the winter 2015-2016 idents.

On 28 August 2017, Pro TV changed its logo and graphics again including with other MediaPro neighboring channels, with the exception that Acasă TV changed its name to Pro 2, Acasă Gold to Pro Gold and Sport.ro to Pro X. On that same day, Știrile PRO TV was rebranded with a new logo and look.

In April 2022, Pro 2 and Pro Gold reverted to Acasă TV and Acasă Gold.

A new logo was revealed during filming of an anniversary program in June 2025, that was revealed in November to be part of an episode from MasterChef Romania. This logo is expected to launch on 1 December 2025, following the network's 30th anniversary.<ref name=":0">{{Cite web |title=Instagram |url=https://www.instagram.com/p/DLRuOkJI_cp/ |access-date=2025-07-12 |website=www.instagram.com}}</ref> Another version of the new logo was revealed during a special moment presented at [[Untold Festival|Untold]] 2025.

== Sports competitions ==
Pro TV was the main television channel to broadcast the [[UEFA Champions League]] in Romania between 2000 and 2009. From 2009 to 2015, it broadcast [[Cupa României]] (Romanian Cup), at football, the matches with Romanian teams from [[UEFA Europa League]], and the preliminaries of the UEFA Champions League.<ref>{{cite web|url=http://www.frocus.net/main.php?lng=ro&rzd=news&id=532|title = Frocus .:. Noutati .:. Sumar de noutati}}</ref> From 2015, Pro TV took back the rights for UEFA Champions League and in 2016 it obtained the rights for [[UEFA Euro 2016]]. From 2021, Pro TV took back the rights for [[UEFA Europa League]], and also for [[UEFA Europa Conference League]] and [[FA Cup]].
In 2025, Pro TV, Pro ARENA and VOYO took the rights for [[Premier League]] and [[FA Cup]] for 3 years (2025-2028).

== Pro TV HD ==
[[File:Pro_TV_HD_logo_2017.png|thumb|PRO TV HD logo]]
On 1 December 2006, Pro TV started to broadcast the 7:00&nbsp;p.m. newscast in [[High-definition television|high-definition]], thus becoming the first [[terrestrial television]] network in Romania to air in HD, starting terrestrial transmission until 2015. The station could be received via DVB-T (digital terrestrial transmission) on Channel 30 in Bucharest.

== Slogans ==
{| class="wikitable"
|+
!Year of first usage
!Slogans
!Translated
|-
|1995-1999
| colspan="1" |''Te uiţi şi câştigi''
|''You watch and win''
|-
|1999-2001
|''Românii au Pro TV''
|''Romanians have Pro TV''
|-
|2001-2012, 2025 (tentative)
|''Gândeşte liber!''
|''Think freely!''
|-
|2012-2016
|''Trăieşte Pro TV''
|''Long live Pro TV''
|-
|2016-2017
|''Ai ce trebuie''
|''You've got what it takes''
|-
|2017-2018
|''Ştii ce vrei! Vrei Pro TV''
|''You know what you want! You want Pro TV''
|-
|2018-2021, 2022-2024, 2025-present
|''Ăsta-i spectacolul, asta-i televiziunea''
|''This is the show, this is television''
|-
|2021-2022
|''Ai ce vrei! Ai Pro TV''
|''You have what you want! You have Pro TV''
|-
|2024-2025
|''Ai chef de spectacol! Ai Pro TV''
|''You're in the mood for a show!  You have Pro TV''
|-
|}

== References ==
{{Reflist}}

== External links ==
* [https://www.protv.ro/ Pro TV]
* [https://stirileprotv.ro/ Știrile Pro TV]
* {{instagram|protv_romania}}

{{Television in Romania}}
{{Television in Moldova}}

[[Category:Pro TV]]
[[Category:Television stations in Romania]]
[[Category:Central European Media Enterprises]]
[[Category:Television channels and stations established in 1995]]
[[Category:Television networks in Romania]]
[[Category:International Emmy Awards Current Affairs & News winners]]