View source for Proton Holdings

{{Short description|Malaysian automotive company}}
{{Distinguish|Foton Motor}}
{{about|a Malaysian automobile company|the industrial town|Proton City|other uses|Proton (disambiguation)}}
{{multiple issues |
{{promotional|date=September 2022}}
{{COI|date=September 2022}}
{{More citations needed|date=September 2022}}
}}
{{Use British English|date=July 2014}}
{{Use dmy dates|date=January 2017}}
{{Infobox company
| name = Proton Holdings Berhad
| logo = PROTON Holdings logo (2019–present).svg
| logo_size = 170px
| type = [[Joint venture]]
| foundation = {{start date and age|df=yes|7 May 1983}}
| hq_location_city = [[Shah Alam]], [[Selangor]]
| hq_location_country = [[Malaysia]]
| area_served = Mainly [[Malaysia]]
| founder = [[Mahathir Mohamad]]
| key_people = Tan Sri Syed Faisal Albar ([[chairman]])<br />Dr. Li Chunrong ([[CEO]])<br />Dato' Abdul Rashid Musa (deputy CEO)
| revenue = {{increase}} {{MYR|link=yes|8.0&nbsp;[[1,000,000,000|billion]]}}<ref>{{cite news|url=https://www.nst.com.my/business/2021/02/668714/drb-hicom-posts-rm55413mil-net-profit-rm1315bil-revenue-2020#:~:text=%22(Proton)%20revenue%20was%20charted,cent%20from%20the%20preceding%20quarter.%22|title=DRB-HICOM posts RM554.13mil net profit, RM13.15bil revenue in 2020|date=24 February 2021|access-date=6 January 2022|work=[[New Straits Times]]}}</ref>
| revenue_year = 2020
| industry = [[Automotive]]
| products = [[Automobile]]s
| production = {{Increase}} 154,611 units (2023)<ref>{{cite web |date=3 January 2024 |title=PROTON ENDS 2023 WITH FIFTH CONSECUTIVE YEAR OF GROWTH |url=https://www.proton.com/en/happenings/2024/january/proton-ends-2023-with-fifth-consecutive-year-of-growth |url-status=live |archive-url=https://web.archive.org/web/20240112195401/https://www.proton.com/en/happenings/2024/january/proton-ends-2023-with-fifth-consecutive-year-of-growth |archive-date=12 January 2024 |publisher=Proton.com}}</ref>
| owners = {{Plainlist|
* [[DRB-HICOM]] ({{small|50.1%}})
* [[Geely Auto]] ({{small|49.9%}})
}}
| num_employees = 12,000
| divisions = [[Perusahaan Otomobil Nasional Sdn Bhd|PONSB Sdn Bhd]] <br /> Proton Edar
| subsid = [[Proton R3]]
| homepage = {{URL|proton.com}}
}}

'''Proton Holdings Berhad''', commonly known as '''Proton''' (stylised '''PROTON'''), is a Malaysian multinational [[Automotive industry|automotive company]]. Proton was established on 7 May 1983, as Malaysia's sole national budget car company until the advent of [[Perodua]] in 1993. The company is headquartered in [[Shah Alam, Selangor]], and operates additional facilities in [[Proton City|Proton City, Perak]].

Proton began manufacturing [[rebadged]] versions of [[Mitsubishi Motors]] (MMC) products in the 1980s and 1990s. Proton produced its first indigenously designed, non-badge-engineered car in 2000 with a Mitsubishi engine. It elevated Malaysia as the 11th country in the world with the capability to design cars from the ground up. Since the 2000s, Proton has produced a mix of locally engineered and badge-engineered vehicles.

Proton was founded under majority ownership by [[DRB-HICOM|HICOM]], with a minority stake being held by [[Mitsubishi Group]] members. By 2005, Mitsubishi had divested its stake in Proton to [[Khazanah Nasional]]. In 2012, Proton was fully acquired by [[DRB-HICOM]].<ref>{{Cite web|url=https://theedgemalaysia.com/article/drbhicom-selling-499-stake-proton-geely|title=DRB-Hicom selling 49.9% stake in Proton to Geely|website=The Edge Malaysia}}</ref> Proton was the owner of [[Lotus Cars]] from 1996 to 2017. In May 2017, DRB-HICOM announced plans to sell a 49.9% stake in Proton and a 51% stake in [[Lotus Cars|Lotus]] to Chinese company [[Geely]].<ref>{{Cite web|url=https://asia.nikkei.com/Business/China-s-Geely-acquires-49.9-of-Malaysia-s-Proton|title=China's Geely acquires 49.9% of Malaysia's Proton|website=Nikkei Asia}}</ref> The deal was signed in June 2017, and Lotus has ceased to be a unit of Proton.{{citation needed|date=December 2024}} In July 2023, after the internal restructuring in Geely Group, the Proton brand was consolidated into the balance sheets of [[Geely Auto]].<ref>{{Cite web |date=2023-06-02 |title=Geely transfers Proton shares to another subsidiary to reduce 'connected transactions' - what is this about? - paultan.org |url=https://paultan.org/2023/06/02/geely-transfers-proton-shares-to-another-subsidiary-to-reduce-connected-transactions-what-is-this-about/ |access-date=2023-12-08 |website=Paul Tan's Automotive News |language=en-US}}</ref>

== Etymology ==
Proton is a [[Malaysian Malay|Malay]] [[backronym]] for '''''P'''e'''r'''usahaan '''Oto'''mobil '''N'''asional'' (National Automobile Enterprise).<ref>{{Cite web|url=https://www.ram.com.my/pressrelease/?prviewid=5825|title=RAM Ratings assigns AA3(s)/P1(s) to RM4 bil IMTN and RM1 bil ICP Programmes issued by PROTON's SPV|website=www.ram.com.my}}</ref>

== History ==

=== 1980s ===

[[File:'85 Proton Saga in Kuala Lumpur.jpg|thumbnail|right|The [[Proton Saga (first generation)|first generation Proton Saga]]. More than 1.2 million units were sold between 1985 and 2008.<ref>{{cite web |url=https://www.youtube.com/watch?v=sSq2MYjRmgo&t=1m36s |title=First National Car Reborn |publisher=The Star / YouTube |date=18 January 2008 |access-date=6 March 2013 |archive-date=31 March 2021 |archive-url=https://web.archive.org/web/20210331001045/https://www.youtube.com/watch?v=sSq2MYjRmgo&t=1m36s |url-status=live }}</ref>]]
The concept of a national car was conceived in 1979 by then-[[Deputy Prime Minister of Malaysia]], Dato' Seri Dr. Mahathir bin Mohamad, now [[Mahathir Mohamad|Tun Dr. Mahathir Mohamad]], with the goal of enhancing the [[Economy of Malaysia|Malaysian automotive]] industry.<ref>{{cite web |date=15 July 2010 |title=PROTON 25 Years |url=https://www.youtube.com/watch?v=hAxduyoNXYw |url-status=live |archive-url=https://web.archive.org/web/20130801065907/https://www.youtube.com/watch?v=hAxduyoNXYw |archive-date=1 August 2013 |access-date=5 March 2013 |publisher=Proton Interactive / YouTube}}</ref> The National Car Project was approved by the Cabinet in 1982, leading to the [[equity investment]] of Proton on 7 May 1983, with [[Mitsubishi Corporation]] for the future of the company. At its creation, it was wholly owned by the [[government of Malaysia]] through [[Khazanah Nasional]]. It was headed by its founder, Dr. Mahathir. Proton approached [[Mitsubishi Motors]] between 1983 and 1984 and brokered a joint venture between both companies for the production of the first Malaysian car. The result of the collaboration was the [[Proton Saga]], which launched on 9 July 1985.

The Proton Saga was based on the second-generation 1983 [[Mitsubishi Mirage#Second generation (1983)|Mitsubishi Lancer Fiore]] 4-door [[Sedan (car)|saloon]], powered by a 1.3-liter [[Mitsubishi Orion engine|Mitsubishi Orion]] 4G13 engine. The first Proton Saga to roll off the production line in [[Shah Alam]] is preserved in the [[National Museum (Malaysia)|National Museum]] ({{Langx|ms|Muzium Negara|lit=}}) as a symbol of the beginning of the [[Automotive industry in Malaysia|Malaysian automotive industry]]. Sales of the new Saga outstripped supply, and Proton struggled to meet the growing demand, but by mid-1986, it had captured a 64% majority domestic market share in the ''below 1600cc segment.''  Later in October 1987, a [[hatchback]] variant called the Proton Saga Aeroback was launched and had a more powerful 1.5L Mitsubishi 4G15 engine and a redesigned rear-end. Exports to [[Republic of Ireland|Ireland]] began in 1988, and by March 1989, Proton had entered the [[United Kingdom]] car market with the Saga [[Saloon (automobile)|saloon]] and [[hatchback]] duo, where the Malaysian company set the record for the "Fastest Selling Make of New Car Ever to Enter the United Kingdom."

Proton's sales declined during the late 1980s as a result of the [[Economic recession of the late 1980s in Australia|worldwide economic recession]], and the lack of technical expertise in Proton's management.<ref name="Proton 1980s"/> Kenji Iwabuchi, a former Mitsubishi Motors executive, was appointed as the managing director of Proton in 1988.<ref name="Proton 1980s 2"/>

=== 1990s ===

[[File:Proton Saga Iswara (saloon) (front), Serdang.jpg|thumbnail|right|The [[Proton Saga (first generation)#Second Iteration (1992–2003)|Proton Saga Iswara]]{{Broken anchor|date=2025-05-11|bot=User:Cewbot/log/20201008/configuration|target_link=Proton Saga (first generation)#Second Iteration (1992–2003)|reason= }} saloon, widely used as Malaysian taxis in the 1990s and early 2000s.]]
On 15 August 1992, the [[Proton Saga Iswara]] was launched. It shares the older Mitsubishi platform used in the original Proton Saga, but its exterior and interior styling are unique to Proton. The Saga Iswara was widely used as taxicabs in Malaysia during the 1990s and 2000s, and many continue in service.{{citation needed|date=September 2022}}

[[File:1996 Proton Wira (C90) XLi sedan (2010-07-30).jpg|thumbnail|left|The [[Proton Wira]] saloon. Over 952,216 units were sold in around 65 countries worldwide.<ref name="Proton sales milestone"/>]]
On 21 May 1993 the [[Proton Wira]] was introduced. It is based on the fourth-generation 1991 [[Mitsubishi Mirage#Fourth|Mitsubishi Lancer]] and was sold in a four-door [[sedan (car)|saloon]] guise at launch. The Proton Wira Aeroback, a five-door hatchback variant featuring a Proton-designed rear-end joined the range in 1993. By 1996, the Wira saloon and hatchback shared six different engines, all of which were sourced from [[Mitsubishi Motors engines|Mitsubishi Motors]]. The engines included the [[Mitsubishi Orion engine#4G13|4G13]] 1.3L and [[Mitsubishi Orion engine#4G15|4G15]] 1.5L carried over from the Proton Saga, the newer [[Mitsubishi 4G9 engine#4G92|4G92]] 1.6L, [[Mitsubishi 4G9 engine#4G93|4G93]] [[Overhead camshaft#Single overhead camshaft|SOHC]] and [[Overhead camshaft#Double overhead camshaft|DOHC]] 1.8L and the [[Mitsubishi Sirius engine#4D68|4D68]] 2.0L [[diesel engine|diesel]]. The Wira was the first Proton car to be produced in [[Left- and right-hand traffic|right-hand drive (RHD) and left-hand drive (LHD)]] configurations, and remains the only Proton car to have been available with a diesel engine.<ref name="Proton Export 2"/>

[[File:2002 Proton Satria (C90) GTi hatchback (8085417900).jpg|thumbnail|right|The [[Proton Satria#Satria GTi|Proton Satria GTi]], widely regarded as the best Proton car ever produced.]]
Proton launched the three-door [[Proton Satria]] hatchback in 1994 and the two-door [[Proton Putra]] [[coupé]] in 1996, both of which are based on the Wira platform and powered by the same range of Mitsubishi engines offered in the Wira, except for the 2.0L diesel. The Proton Wira, Proton Satria and Proton Putra were exported and marketed across the [[European Union]] and Middle East during the 1990s. The [[Proton Perdana (first generation)|Proton Perdana]], a premium D-segment saloon, was launched in 1995. It is based on the seventh generation [[Mitsubishi Galant#Seventh generation|Mitsubishi Eterna]], introduced in 1992, and was fitted with Mitsubishi's [[4G63T|4G63]] 2.0-litre [[straight-four engine]]. It was also offered with the superior [[Mitsubishi 6A1 engine#6A12|6A12]] [[Overhead camshaft#Double overhead camshaft|DOHC]] 2.0-liter [[V6 engine]] after 1999. The Perdana remains the only D-segment, V6-powered car to be commercially produced by Proton. A [[Citroën AX]]-based 1.1-litre five-door [[supermini]] called the [[Proton Tiara]] debuted in 1996. It was the result of a joint venture between Proton and [[PSA Peugeot Citroën]], a collaboration which was later abandoned after the death of Proton's then CEO, [[Yahaya Ahmad|Tan Sri Yahaya Ahmad]] in 1997.

[[File:2003-2010 Proton Perdana Executive V6 in Petaling Jaya, Malaysia (01).jpg|thumbnail|right|The [[Proton Perdana (first generation)|first generation Proton Perdana]], then the company's most premium offering.]]
On 30 October 1996, Proton acquired an 80% stake in the British company, [[Lotus Cars|Lotus Group International Limited]], valued at £51 million.<ref>{{cite web |url=https://www.sandsmuseum.com/cars/elise/information/press/press/press1996/reuter.html |title=Lotus Purchased by Proton |publisher=Reuters, Archived at sandsmuseum.com |date=30 October 1996 |access-date=10 March 2013 |archive-date=14 July 2014 |archive-url=https://web.archive.org/web/20140714192311/https://www.sandsmuseum.com/cars/elise/information/press/press/press1996/reuter.html |url-status=live }}</ref> The controlling interest was purchased from A.C.B.N. Holdings S.A. of Luxembourg, a company controlled by Italian businessman [[Romano Artioli]], then also the owner of [[Bugatti]]. By 2003, Proton's stake in Lotus was increased to 100%.<ref>{{cite web |url=https://www.protonbrunei.com/about-proton/ |title=About Proton |publisher=protonbrunei.com |access-date=10 March 2013 |archive-url=https://web.archive.org/web/20130523104842/https://www.protonbrunei.com/about-proton/ |archive-date=23 May 2013 |url-status=dead }}</ref> Lotus has been involved in the development of suspension and handling elements of all Proton cars launched since 1996. The [[Proton Satria GTi]], widely regarded as the best Malaysian car ever produced, owes much of its success to Lotus' contributions.<ref>{{cite web |last=Walker |first=Steve |url=https://cars.uk.msn.com/features/the-worlds-greatest-cars-by-country#image=23 |title=The world's greatest cars by country – Proton Satria GTi – Malaysia |publisher=[[MSN]] (UK) |date=29 January 2013 |access-date=10 March 2013 |archive-url=https://web.archive.org/web/20130224103748/https://cars.uk.msn.com/features/the-worlds-greatest-cars-by-country#image=23 |archive-date=24 February 2013 |url-status=dead }}</ref>

=== 2000s ===

{{Multiple image | align = right | direction = vertical | width =
| image1 = 2005 Proton Waja 1.6 (4G18) in Puchong, Malaysia (01).jpg
| caption1 = The [[Proton Waja]], the first indigenously designed Proton car.
| image2 = 2005 Proton Gen-2 1.6 in Cyberjaya, Malaysia (01).jpg
| caption2 = The [[Proton GEN•2]], the first model to be offered with Proton's [[CamPro engine]]
}}

The [[Proton Waja]], the company's first indigenously designed model, was launched in August 2000. However, it still had a Mitsubishi 4G18 engine at launch as Proton's first in-house [[CamPro engine]] was unavailable. The Waja marked the end of Proton's extensive reliance on other car manufacturers for vehicle platforms and components.<ref>{{cite web |last=Kon |url=https://www.carlist.my/news/used-car-review-proton-waja-underrated-gem/36600/ |title=Used Car Review: Proton Waja – Underrated Gem |publisher=Carlist.my |date=18 January 2016 |access-date=2 March 2019 |archive-date=6 March 2019 |archive-url=https://web.archive.org/web/20190306111408/https://www.carlist.my/news/used-car-review-proton-waja-underrated-gem/36600/ |url-status=live }}</ref> However, the model was only a moderate seller, being significantly outsold by Proton's own much older and slightly smaller [[Proton Wira]].<ref>{{cite web|url=https://www.proton.com/about_proton/facts_figures/car_sales.php|title=Proton – About – Facts & Figures – Car Sales 2003–2007|publisher=proton.com|archive-url=https://web.archive.org/web/20100211165607/https://www.proton.com/about_proton/facts_figures/car_sales.php|archive-date=11 February 2010|url-status=dead|access-date=25 November 2013}}</ref> The Waja also marked the start of a decline in the local market-leading Proton marque which led to [[Perodua]], the second Malaysian vehicle manufacturer, eventually capturing Proton's sales crown in 2006.<ref>{{cite web |last=Mahalingam |first=Eugene |url=https://www.carsifu.my/news/proton-perodua-rivalry-to-boost-auto-sector-in-2018 |title=Proton-Perodua rivalry to heat up auto sector in 2018 |work=CarSifu |publisher=Carifu.my |date=26 December 2017 |access-date=2 March 2019 |archive-date=6 March 2019 |archive-url=https://web.archive.org/web/20190306111423/https://www.carsifu.my/news/proton-perodua-rivalry-to-boost-auto-sector-in-2018 |url-status=live }}</ref> In 2002, Proton introduced the [[Proton Arena|Arena]], a [[Ute (vehicle)|ute]] based on the [[Proton Wira]] platform and thus far the only Proton model to enjoy significantly more popularity in its export markets (specifically Australia) than domestically. The [[Proton Gen-2]], a hatchback model, was launched in late 2004. It was the first Proton vehicle equipped with the new [[CamPro engine]].<ref>{{Cite web |date=2021-09-01 |title=Proton CamPro VVT engine R&D has ended - 1.5T is the future - paultan.org |url=https://paultan.org/2021/09/01/proton-campro-vvt-engine-rd-has-ended-1-5t-is-the-future-for-next-homegrown-malaysian-models/ |access-date=2023-12-17 |website=Paul Tan's Automotive News |language=en-US}}</ref>

The RM1.8 billion (US$580 million) Proton [[Tanjung Malim]] manufacturing plant in the Malaysian state of [[Perak]] commenced operation in November 2003.<ref>{{cite web |url=https://corporate.proton.com/About/Manufacturing/Tanjung-Malim/Profile.aspx |archive-url=https://web.archive.org/web/20121217011818/https://corporate.proton.com/About/Manufacturing/Tanjung-Malim/Profile.aspx |url-status=dead |archive-date=17 December 2012 |title=Proton Holdings Berhad – About – Manufacturing – Tanjung Malim |publisher=corporate.proton.com |access-date=28 March 2013 }}</ref> The new plant had been projected to open in August 1998, but it was deferred due to the [[1997 Asian financial crisis]].<ref>{{cite web |url=https://news.google.com/newspapers?id=WywhAAAAIBAJ&pg=1890,4570677&dq=proton+tanjung+malim&hl=en |title=Proton's second plant to make new models |publisher=[[New Straits Times]] |date=20 August 1997 |access-date=28 March 2013 |archive-date=30 March 2021 |archive-url=https://web.archive.org/web/20210330235751/https://news.google.com/newspapers?id=WywhAAAAIBAJ&pg=1890%2C4570677&dq=proton+tanjung+malim&hl=en |url-status=live }}</ref> However, it was revived in 2001 and completed in late 2003 instead.<ref>{{cite web |last=Hamsawi |first=Roziana |url=https://news.google.com/newspapers?id=oqktAAAAIBAJ&pg=3933,5089849&dq=proton+tanjung+malim&hl=en |title=Multi-billion ringgit car city 'to be revived' |publisher=[[New Straits Times]] |date=19 September 2001 |access-date=28 March 2013 |archive-date=31 March 2021 |archive-url=https://web.archive.org/web/20210331000516/https://news.google.com/newspapers?id=oqktAAAAIBAJ&pg=3933%2C5089849&dq=proton+tanjung+malim&hl=en |url-status=live }}</ref><ref>{{cite web |last=Sagaran |first=P. Chandra |url=https://news.google.com/newspapers?id=WywhAAAAIBAJ&pg=1890,4570677&dq=proton+tanjung+malim&hl=en |title=New Proton from Perak plant in 2003 |publisher=[[New Straits Times]] |date=17 October 2001 |access-date=28 March 2013 |archive-date=30 March 2021 |archive-url=https://web.archive.org/web/20210330235751/https://news.google.com/newspapers?id=WywhAAAAIBAJ&pg=1890%2C4570677&dq=proton+tanjung+malim&hl=en |url-status=live }}</ref> The new 1,280 acre plant was also developed as part of the [[Proton City]] project, which would span 4,000 acres of land in [[Tanjung Malim]] and consist of residential, commercial, institutional, industrial and recreational areas.<ref name="Proton Tanjung Malim"/> The plant has an annual production capacity of 150,000 vehicles, but could be expanded to 1 million units in the future. The Proton Tanjung Malim plant complements the original Proton plant in operation since 1985, located in [[Shah Alam]], [[Selangor]].<ref>{{cite web |url=https://corporate.proton.com/About/Manufacturing/Shah-Alam/Profile.aspx |archive-url=https://web.archive.org/web/20121217011748/https://corporate.proton.com/About/Manufacturing/Shah-Alam/Profile.aspx |url-status=dead |archive-date=17 December 2012 |title=Proton Holdings Berhad – About – Manufacturing – Shah Alam |publisher=corporate.proton.com |access-date=28 March 2013 }}</ref> Despite a combined production capacity of around 350,000 units, both plants are underutilised with just 52,235 and 114,645 units produced at the Tanjung Malim and Shah Alam plants in 2011 respectively.<ref name="Proton Tanjung Malim"/>

In July 2002, Proton announced that a factory in Iran was going operational by next month to manufacture cars from knock-down kits in Borujerd in a partnership with [[Zagross Khodro]].<ref>{{cite web | title=Malaysia's PROTON to Roll Out Cars in Iran Next Month | date=22 July 2002 | url=https://www.tehrantimes.com/news/84985/Malaysia-s-PROTON-to-Roll-Out-Cars-in-Iran-Next-Month }}</ref>

On 7 July 2004, Proton purchased a 57.57% stake in [[MV Agusta|MV Agusta S.p.A.]] of Italy, valued at €70 million. Proton failed to reverse the misfortunes of MV Agusta and sold the marque to Gevi S.p.A. in December 2005 for €1, with Gevi assuming the €139.44 million debt carried over from MV Agusta.<ref>{{cite web |last=Tan |first=Paul |url=https://paultan.org/2005/12/28/proton-disposes-of-mv-agusta-for-1-euro/ |title=Proton disposes of MV Agusta for 1 Euro |publisher=paultan.org / [[The Edge (Malaysia)]] |date=28 December 2005 |access-date=28 March 2013 |archive-date=8 November 2013 |archive-url=https://web.archive.org/web/20131108023713/https://paultan.org/2005/12/28/proton-disposes-of-mv-agusta-for-1-euro/ |url-status=live }}</ref>

[[File:Proton Persona (front), Serdang.jpg|thumbnail|right|The [[Proton Persona (CM)|second generation Proton Persona]], the successor to the [[Proton Wira]] saloon.]]
The latter half of the 2000s marked Proton's comeback in the domestic market, with its vehicle sales growing a total of about 37 percent from 2006 to 2011, significantly above total passenger car sales growth of about 10 percent.<ref>{{cite web |url=https://www.motortrader.com.my/news/bestsellers-of-2007/ |title=Bestsellers of 2007 |publisher=Motortrader.com.my |date=19 February 2008 |access-date=2 March 2019 |archive-date=7 July 2012 |archive-url=https://web.archive.org/web/20120707033434/https://www.motortrader.com.my/news/bestsellers-of-2007/ |url-status=live }}</ref><ref>{{cite web |url=https://www.maa.org.my/pdf/market_review_2011.pdf |title=Malaysian Automotive Association Market Review For 2011 and Outlook for 2012 |publisher=Malaysian Automotive Association |date=19 January 2012 |access-date=2 March 2019 |archive-date=28 August 2017 |archive-url=https://web.archive.org/web/20170828223643/https://www.maa.org.my/pdf/market_review_2011.pdf |url-status=live }}</ref> The comeback was spearheaded by the [[Proton Persona (CM)|Proton Persona]] saloon launched in August 2007, the long-overdue replacement for the best-selling but ageing [[Proton Wira]] saloon. The Persona was based on an extended version of the 2004 [[Proton GEN•2]] hatchback platform and shared most of its components and external appearance.<ref>{{cite web |last=Tan |first=Paul |url=https://paultan.org/2007/08/15/proton-persona-protons-new-sedan-details/ |title=Proton Persona launched: Proton's new sedan |publisher=paultan.org |date=15 August 2007 |access-date=12 March 2013 |archive-date=14 August 2016 |archive-url=https://web.archive.org/web/20160814050756/https://paultan.org/2007/08/15/proton-persona-protons-new-sedan-details/ |url-status=live }}</ref> The Persona successfully sold 19,840 units in the first three months following its launch.<ref>{{cite web |last=Tan |first=Paul |url=https://paultan.org/2007/11/07/both-proton-persona-and-perodua-myvi-doing-well/ |title=Both Proton Persona and Perodua Myvi doing well |publisher=paultan.org |date=7 November 2007 |access-date=12 March 2013 |archive-date=2 November 2012 |archive-url=https://web.archive.org/web/20121102191251/https://paultan.org/2007/11/07/both-proton-persona-and-perodua-myvi-doing-well/ |url-status=live }}</ref>

[[File:2013 Proton Satria Neo R3 in Cyberjaya, Malaysia (01).jpg|thumbnail|right|The [[Proton Satria Neo]].]]
The [[second generation Proton Saga]] was launched on 18 January 2008.<ref>{{cite web |last=Tan |first=Paul |url=https://paultan.org/2008/01/18/proton-saga-test-drive-report/ |title=New Proton Saga Launch and Test Drive Report |publisher=paultan.org |date=18 January 2008 |access-date=13 March 2013 |archive-date=16 February 2018 |archive-url=https://web.archive.org/web/20180216210022/https://paultan.org/2008/01/18/proton-saga-test-drive-report/ |url-status=live }}</ref> Previously, the [[first generation Proton Saga]] had been Proton's first and most successful model, having had a long 23-year lifespan, the longest of all Proton models to date. The new Saga proved to be a successful model Proton with over 23,000 bookings two weeks into its launch.<ref>{{cite web |last=Tan |first=Paul |url=https://paultan.org/2008/02/01/proton-saga-23000-bookings-5-month-wait/ |title=Proton Saga: 23,000 bookings, 5 month wait! |publisher=paultan.org |date=1 February 2008 |access-date=13 March 2013 |archive-date=26 June 2015 |archive-url=https://web.archive.org/web/20150626131426/https://paultan.org/2008/02/01/proton-saga-23000-bookings-5-month-wait/ |url-status=live }}</ref> It has consistently ranked as Proton's best-selling vehicle domestically, while placing 3rd overall in 2008, and 2nd between 2009 and 2012, beaten only by its archrival, the [[Perodua Myvi]] in overall vehicle sales.<ref name="Malaysia '08,'09"/><ref name="Malaysia '10,'11"/><ref name="Malaysia '12"/> Proton further widened its model base when it introduced the [[Proton Exora|Exora]], Malaysia's first indigenous 7-seater [[Minivan|MPV]] in April 2009.<ref>{{cite web |last=Tan |first=Paul |url=https://paultan.org/2009/04/15/proton-exora-malaysias-first-mpv-from-rm69998/ |title=Proton Exora: Malaysia's first MPV from RM69,998! |publisher=paultan.org |date=15 April 2009 |access-date=13 March 2013 |archive-date=28 December 2012 |archive-url=https://web.archive.org/web/20121228021012/https://paultan.org/2009/04/15/proton-exora-malaysias-first-mpv-from-rm69998/ |url-status=live }}</ref> The Exora was based on Proton's next generation P2 platform and helped satisfy the growing demand for a budget 7-seater in the domestic market, which had been monopolised by the [[Nissan Grand Livina]] and the smaller [[Toyota Avanza]]. For several years, it consistently positioned in the Top 10 best-selling vehicles in Malaysia.<ref name="Malaysia '08,'09"/><ref name="Malaysia '10,'11"/><ref name="Malaysia '12"/>

=== 2010s ===

[[File:2013 Proton Exora Bold CFE Premium in Cyberjaya, Malaysia (01).jpg|thumbnail|left|The [[Proton Exora]], the company's first 7-seat MPV.]]

On 6 August 2008, the Proton Saga and Proton Persona were seen doing road tests at the Greater Noida Expressway, hinting at the potential to export Proton automobiles to India.<ref>{{Cite web|url=https://paultan.org/2008/08/06/proton-persona-and-proton-saga-on-test-in-india/|title=Proton Persona and Proton Saga on test in India - paultan.org|date=6 August 2008}}</ref> However, negotiations for Proton to establish an Indian branch did not materialize.<ref>{{cite web | url=https://www.zigwheels.my/car-news/proton-is-likely-to-enter-the-indian-market-with-x50 | title=Proton is likely to enter the Indian market with X50 }}</ref>

In December 2008, Proton resumed product collaboration with Mitsubishi Motors.<ref name="Proton Mitsubishi 2008"/> Under the agreement, Proton gained the rights to [[rebadge]] the 2007 [[Mitsubishi Lancer#2007–present|Mitsubishi Lancer]] to be sold exclusively in the Malaysian market. The result of the collaboration was the [[Proton Inspira]], which launched on 10 November 2010. It also marked a return to closer ties between Proton and Mitsubishi, the Japanese company which was instrumental in Proton's foundation in the 1980s.<ref name="Proton Inspira"/> Proton showcased the [[Proton EMAS|EMAS]] concept [[hybrid vehicle|hybrid]] city cars at the 2010 [[Geneva Motor Show]].<ref>{{cite web |last=Tan |first=Paul |url=https://paultan.org/2010/03/02/proton-showcases-the-emas-emas-country-and-emas3-trio-of-concepts-at-geneva-2010/ |title=Proton showcases the EMAS, EMAS Country and EMAS3 trio of concepts at Geneva 2010! |publisher=paultan.org |date=2 March 2010 |access-date=15 March 2013 |archive-date=12 September 2013 |archive-url=https://web.archive.org/web/20130912194834/https://paultan.org/2010/03/02/proton-showcases-the-emas-emas-country-and-emas3-trio-of-concepts-at-geneva-2010/ |url-status=live }}</ref> They were designed by [[Italdesign Giugiaro]] and related to the [[Lotus Ethos]], a similar concept car from Proton's British subsidiary.

[[File:2013 Proton Prevé CFE Turbo (Front) in Thailand.JPG|thumbnail|right|The [[Proton Prevé]], the first 5-star [[Australasian New Car Assessment Program|ANCAP]] safety rated car from Malaysia.]]
The [[turbocharged]] [[inline-four]] petrol engine from Proton was revealed at the 2010 [[Kuala Lumpur]] International Motor Show.<ref>{{cite web |url=https://funtastickodesign.wordpress.com/2010/12/05/enjin-campro-cfe-turbo-di-klims-2010/ |title=Enjin CAMPRO CFE (Turbo) di KLIMS 2010!!! |publisher=funtastickodesign.wordpress.com |date=5 December 2010 |access-date=14 March 2013 |archive-date=7 July 2013 |archive-url=https://web.archive.org/web/20130707192642/https://funtastickodesign.wordpress.com/2010/12/05/enjin-campro-cfe-turbo-di-klims-2010/ |url-status=live }}</ref> Officially known as the 1.6L [[Campro engine|CamPro CFE]], it is capable of producing power and torque figures of 138&nbsp;bhp (103&nbsp;kW) at 5,000 rpm and 205 N·m at 2,000–4,000 rpm respectively, comparable to a 2.0L [[naturally aspirated engine]], while achieving better [[fuel efficiency]] and reduced [[greenhouse emissions]].<ref>{{cite web |last=Tan |first=Danny |url=https://paultan.org/2011/12/15/official-details-proton-exora-bold-premium-prime/ |title=OFFICIAL DETAILS: Proton Exora Bold Premium & Prime |publisher=paultan.org |date=15 December 2011 |access-date=14 March 2013 |archive-date=10 September 2012 |archive-url=https://web.archive.org/web/20120910153855/https://paultan.org/2011/12/15/official-details-proton-exora-bold-premium-prime/ |url-status=live }}</ref>

In January 2012, Proton was acquired by [[DRB-HICOM]], a Malaysian conglomerate in a transaction between [[Khazanah Nasional]] and DRB-HICOM which totalled [[Ringgit Malaysia|RM]]1.2 billion.<ref>{{cite web |url=https://www.freemalaysiatoday.com/category/business/2012/01/16/drb-hicom-takes-over-proton-for-rm1-2b/ |title=DRB-Hicom takes over Proton for RM1.2b |publisher=freemalaysiatoday.com / Bernama |date=16 January 2012 |access-date=21 April 2013 |archive-url=https://web.archive.org/web/20131202223639/https://www.freemalaysiatoday.com/category/business/2012/01/16/drb-hicom-takes-over-proton-for-rm1-2b/ |archive-date=2 December 2013 |url-status=dead |df=dmy-all }}</ref> The [[Proton Prevé]], the company's latest [[saloon (car)|saloon]] car was unveiled on 16 April 2012.<ref>{{cite web |last=Lim |first=Anthony |url=https://paultan.org/2012/04/16/proton-preve-launched-rm60k-to-rm73k/ |title=Proton Prevé with 1.6 turbo launched: RM60k – RM73k! |publisher=paultan.org |date=16 April 2012 |access-date=14 March 2013 |archive-date=28 December 2012 |archive-url=https://web.archive.org/web/20121228013918/https://paultan.org/2012/04/16/proton-preve-launched-rm60k-to-rm73k/ |url-status=live }}</ref><ref>{{cite web |url=https://www.zerotohundred.com/2012/auto-news/launch-proton-preve-rmrm59990-rm62990-rm72990/ |title=LAUNCH: Proton Preve (From RM59,990 to RM72,990 OTR)! |publisher=zerotohundred.com |date=17 April 2012 |access-date=14 March 2013 |archive-date=22 March 2013 |archive-url=https://web.archive.org/web/20130322064539/https://www.zerotohundred.com/2012/auto-news/launch-proton-preve-rmrm59990-rm62990-rm72990/ |url-status=live }}</ref> It became the first Proton car, and to an extent, the first Malaysian car to be awarded the full 5-star safety rating in the [[Australasian New Car Assessment Program]] (ANCAP) of Australia and New Zealand.<ref>{{cite web|url=https://www.ancap.com.au/pdf/516.PDF|title=ANCAP Safety Rating – Proton Prevé (From 2013)|publisher=ancap.com.au|access-date=15 March 2013|url-status=dead|archive-url=https://web.archive.org/web/20130302150921/https://www.ancap.com.au/pdf/516.PDF|archive-date=2 March 2013|df=dmy-all}}</ref> In December 2012, Proton acquired all of [[Petronas]]' [[Proton E01 engine|E01 engine]] technologies in addition to associated technology patents at a cost of RM 63 million.<ref>{{cite web |last=Lim |first=Anthony |url=https://paultan.org/2012/12/11/reports-proton-acquires-petronas-engine-technology/ |title=Reports: Proton acquires Petronas engine technology |publisher=paultan.org |date=11 December 2012 |access-date=12 April 2013 |archive-date=21 July 2013 |archive-url=https://web.archive.org/web/20130721053248/https://paultan.org/2012/12/11/reports-proton-acquires-petronas-engine-technology/ |url-status=live }}</ref> The deal encompassed a family of [[naturally aspirated]] and [[forced induction|turbocharged]] 1.8, 2.0 and 2.2-litre engines to complement Proton's own [[Campro engine|CamPro]] 1.3L N/A, 1.6L N/A and 1.6L turbo engines.

[[File:Proton Suprima S Front Three Quarter Facing Left.jpg|thumbnail|right|The [[Proton Suprima S]].]]
On 17 August 2013, Proton launched the [[Proton Suprima S|Suprima S]], the hatchback complement to the Prevé saloon.<ref name="Proton Suprima S Launch 1-Live Stream (Archived)"/> It became the second 5-star ANCAP rated Proton and the first to offer extensive standard safety features in its domestic market. On 11 December 2013, the [[second generation Proton Perdana]] was finally unveiled after a three-year gap in the nameplate's production.<ref name="Proton Perdana (second generation) launch"/> The new Perdana is a [[badge engineered]] [[Honda Accord (North America eighth generation)|eighth generation Honda Accord]] and is for exclusive sale to Malaysian civil servants and government officials.<ref name="Proton Perdana (second generation) launch"/>

[[File:2014 Proton Iriz 1.6L Premium in Shah Alam, Malaysia (01).jpg|thumbnail|right|The [[Proton Iriz]].]]
The [[Proton Iriz]] was unveiled on 25 September 2014 as the company's first [[B-segment]] 5-door hatchback.<ref name="Proton Iriz launch"/> The new Iriz competes directly against the [[Perodua Myvi]] in its domestic market.

On 18 January 2016, Proton unveiled their all-new four-cylinder GDI/TGDI and three-cylinder VVT engines.<ref name="Proton GDI/TGDI engine announcement carlist.my"/> The new engines, of which there are six in total, are being developed in collaboration with [[Ricardo plc|Ricardo]] and [[Lotus Engineering]], and are slated to enter production by late 2017.<ref name="Proton GDI/TGDI engine announcement carlist.my"/>

Proton unveiled their new logo in February 2016, and appointed a new CEO and Deputy CEO in April.<ref name="Proton new logo 2016 paultan.org"/><ref name="Proton new CEO/DCEO 2016 thestar.com.my"/> The government had also granted Proton a RM 1.5 billion soft loan in mid 2016.<ref name="Proton soft loan RM1.5b thestar.com.my"/> The loan came with a number of conditions, including a mandatory tie-up with a foreign automobile company in the near future. Several companies have expressed interest, including [[Suzuki]], [[Škoda Auto|Škoda]], [[Groupe PSA]], [[Renault]] and [[Geely]].<ref name="Proton foreign partnership 09/2016 carlist.my"/> This culminated with the entry of China's Zhejiang Geely Holding Group in June 2017, after the Chinese carmaker acquired 49.9% equity in Proton from DRB-HICOM.{{Citation needed|date=February 2018}}

[[File:Proton-Persona-Red.jpg|thumbnail|left|The [[Proton Persona (BH)|third generation Proton Persona]].]]
Proton introduced four new models in 2016. The new [[Proton Perdana (second generation)|Perdana]] launched on 14 June,<ref name="CP Proton Perdana 2016 launch paultan.org"/> followed by the new [[Proton Persona (BH)|Persona]] on 23 August,<ref name="BH Proton Persona 2016 launch paultan.org"/> the new [[Proton Saga (third generation)|Saga]] on 28 September,<ref name="BT, Mk4 Proton Saga 2016 launch paultan.org"/> and the new [[Proton Ertiga|Ertiga]] on 24 November.<ref name="EZ Proton Ertiga 2016 launch paultan.org"/> The launch of four new Proton models within the span of six months was unprecedented in the company's history. Masazumi Ogawa was recruited as the director of quality control in Proton.<ref>{{cite web|url=https://paultan.org/2016/02/16/proton-aims-to-resolve-improve-upon-quality-issues/|title=Proton aims to resolve, improve upon quality issues - paultan.org|date=16 February 2016|access-date=6 February 2018|archive-date=7 February 2018|archive-url=https://web.archive.org/web/20180207005041/https://paultan.org/2016/02/16/proton-aims-to-resolve-improve-upon-quality-issues/|url-status=live}}</ref>

On 24 May 2017, parent company [[DRB-HICOM]] announced plans to sell a 49.9% stake in Proton to [[Geely|Zhejiang Geely Automobile Holdings]].<ref name="Proton Geely stake paultan.org"/><ref name="Proton Lotus Geely Volvo alliance thestar.com.my"/> Eventually, DRB-HICOM also sold 51% controlling-stake in [[Lotus Cars|Lotus]] to Geely, and the remaining 49% stake to Etika Automotive.<ref name="Lotus Geely Etika stake paultan.org"/> The definitive agreement was in July 2017.<ref>{{Cite news|url=https://tirto.id/proton-mobil-nasional-malaysia-dengan-cita-rasa-cina-cDfy|title=Proton, Mobil Nasional Malaysia dengan Cita Rasa Cina|date=15 January 2018|work=Tirto.id|access-date=19 January 2022}}</ref> Proton had owned Lotus since 1996, and largely struggled to turn the fortunes of the sports car maker around. Nonetheless, in late 2016, Lotus announced their first operating profit in over 40 years.<ref name="Lotus profitable 2016 autoexpress.co.uk"/> Their presence in Proton is said to not affect Japanese auto manufacturers due to being in the market for a very long time.<ref>{{cite web|url=https://www.japantimes.co.jp/news/2017/06/07/business/corporate-business/geely-bid-proton-not-major-threat-japanese-automakers-expert-says/|title=Geely bid for Proton not a major threat to Japanese automakers, expert says|date=7 June 2017|website=The Japan Times|access-date=3 July 2020|archive-date=4 July 2020|archive-url=https://web.archive.org/web/20200704154120/https://www.japantimes.co.jp/news/2017/06/07/business/corporate-business/geely-bid-proton-not-major-threat-japanese-automakers-expert-says/|url-status=live}}</ref> Still, many of Proton's cars benefitted from the Lotus relationship, with the Satria GTi specifically mentioned by car reviewers as possessing good handling traits. Subsequent Proton some models received "Lotus Tuned" input.{{Citation needed|date=February 2018}}

Proton recruited Yoshiya Inamori as the vice president of manufacturing, who had previously been involved with Proton back in the 80s when it was founded during his time in Mitsubishi from April 1982 until July 2017.<ref>{{cite web|url=https://paultan.org/2017/11/21/yoshiya-inamori-get-to-know-the-new-vice-president-of-manufacturing-at-proton/|title=Yoshiya Inamori - get to know the new vice president of manufacturing at Proton; 35 years of experience - paultan.org|date=21 November 2017|access-date=6 February 2018|archive-date=7 February 2018|archive-url=https://web.archive.org/web/20180207005037/https://paultan.org/2017/11/21/yoshiya-inamori-get-to-know-the-new-vice-president-of-manufacturing-at-proton/|url-status=live}}</ref>

On 29 September 2017, DRB-HICOM announced changes to the board of Proton Holdings Berhad.<ref>{{cite web |url=https://www.drb-hicom.com/wp-content/uploads/2017/09/MEDIA-RELEASE-JOINT-MEDIA-STATEMENT-BY-DRB-HICOM-ZHEJIANG-GEELY-HOLDING.pdf |title=Joint media statement |publisher=www.drb-hicom.com |date= |access-date=2021-02-27 |archive-date=29 September 2017 |archive-url=https://web.archive.org/web/20170929135519/https://www.drb-hicom.com/wp-content/uploads/2017/09/MEDIA-RELEASE-JOINT-MEDIA-STATEMENT-BY-DRB-HICOM-ZHEJIANG-GEELY-HOLDING.pdf |url-status=live }}</ref> Following the signing of a Definitive Agreement with China's Zhejiang Geely Holding Group Limited on 23 June 2017,<ref>{{cite web |url=https://www.drb-hicom.com/wp-content/uploads/2017/07/MEDIA-RELEASE-DRB-HICOM-ZGH-INKS-HISTORIC-AGREEMENT.pdf |title=Agreement |publisher=www.drb-hicom.com |date= |access-date=2021-02-27 |archive-date=29 September 2017 |archive-url=https://web.archive.org/web/20170929140312/https://www.drb-hicom.com/wp-content/uploads/2017/07/MEDIA-RELEASE-DRB-HICOM-ZGH-INKS-HISTORIC-AGREEMENT.pdf |url-status=live }}</ref> the Chinese carmaker acquired 49.9% equity in Proton. The announcement on 29 September saw a new board of directors put in place in Proton Holdings, Proton Edar (the local distribution arm) and Perusahaan Otomobil Nasional Sdn Bhd (PONSB).

Three nominees from Geely Holding joined the boards; Daniel Donghui Li, the Executive VP and CFO of Geely Holding; Dr Nathan Yuning, the Executive VP of International Business of Geely Holding, and Feng Qing Feng, the Group VP and CTO at HK-listed Geely Auto. DRB-HICOM are represented by Dato' Sri Syed Faisal Albar, who chairs the boards, and Amalanathan Thomas and Shaharul Farez Hassan. Both are part of the senior management team<ref>{{cite web |url=https://www.drb-hicom.com/about-us/our-leaders/board-of-management/ |title=Group Management Committee – DRB-HICOM Berhad |publisher=Drb-hicom.com |date=2019-12-31 |access-date=2021-02-27 |archive-date=29 September 2017 |archive-url=https://web.archive.org/web/20170929184112/https://www.drb-hicom.com/about-us/our-leaders/board-of-management/ |url-status=live }}</ref> at DRB-HICOM. On the same day, Dr Li Chunrong joins PONSB as CEO.<ref>{{cite web|date=29 September 2017|title=DRB-Hicom, Geely announce new Proton board - Li Chunrong is CEO, Winfried Vahland joins board - paultan.org|url=https://paultan.org/2017/09/29/drb-hicom-geely-announce-new-proton-board-li-chunrong-is-ceo-winfried-vahland-joins-board/|access-date=6 February 2018|archive-date=7 February 2018|archive-url=https://web.archive.org/web/20180207010641/https://paultan.org/2017/09/29/drb-hicom-geely-announce-new-proton-board-li-chunrong-is-ceo-winfried-vahland-joins-board/|url-status=live}}</ref><ref>{{cite web|date=29 September 2017|title=Li Chunrong named CEO of Proton manufacturing arm|url=https://www.theedgemarkets.com/article/li-chunrong-named-ceo-proton-manufacturing-arm|website=The Edge Markets|access-date=19 March 2018|archive-date=4 March 2018|archive-url=https://web.archive.org/web/20180304235413/https://www.theedgemarkets.com/article/li-chunrong-named-ceo-proton-manufacturing-arm|url-status=live}}</ref> Dr Li is the third foreigner to head Proton. Between 1993 and 1997, the early years of Proton, two different Japanese nominees of their partners, Mitsubishi Motors Corporation, led the carmaker.

===2020s===
On 29 April 2024, Proton announced the opening of a R&D centre at the Geely Automobile Research Institute at Hangzhou Bay in collaboration with Geely.<ref>{{Cite web|url=https://paultan.org/2024/04/29/proton-opens-new-rd-centre-in-china/|title=Proton opens new R&D centre in China - serves to upgrade homegrown models, EV development - paultan.org|date=29 April 2024}}</ref>

On 23 August 2024, Proton announced that they are partnering with ANSA Motors Limited in Trinidad and Tobago since March 2024 to market and retail their vehicles in the country.<ref>{{Cite web |last=BIRRUNTHA |first=S. |date=2024-08-25 |title=Proton expands to Caribbean partnering Ansa in Trinidad and Tobago {{!}} New Straits Times |url=https://www.nst.com.my/business/corporate/2024/08/1096492/proton-expands-caribbean-partnering-ansa-trinidad-and-tobago |access-date=2025-03-18 |website=NST Online |language=en}}</ref>

On 16 December 2024, Proton launched the e.MAS 7 with Prime Minister [[Anwar Ibrahim]] as the main guest of honor.<ref>{{cite web | title=Proton e.MAS 7 Officially Launched by PM YAB Dato' Seri Anwar Ibrahim - Proton e.MAS | work=Proton e.MAS | date=16 December 2024 | url=https://emas.proton.com/proton-e-mas-7-officially-launched-by-pm-yab-dato-seri-anwar-ibrahim/ }}</ref> It will be retailed in Malaysia, Mauritius, Nepal, Singapore and Trinidad and Tobago.<ref>{{Cite web |last=Mukminin |first=Amirul |date=2024-12-18 |title=Proton eMAS 7 to enter Singaporean market in early 2025 |url=https://en.engear.tv/news/2024/12/18/proton-emas-7-to-enter-singaporean-market-in-early-2025/520662/ |access-date=2025-03-18 |website=ENGEAR ENGLISH |language=en-US}}</ref><ref>{{Cite web |date=2024-12-16 |title=Proton eMas 7 EV to be launched in Mauritius, Nepal, Singapore, Trinidad and Tobago; possibly Brunei too - paultan.org |url=https://paultan.org/2024/12/16/proton-emas-7-ev-to-be-launched-in-mauritius-nepal-singapore-trinidad-and-tobago-possibly-brunei-too/ |access-date=2025-03-18 |website=Paul Tan's Automotive News |language=en-US}}</ref>
{{clear}}

== Products and technologies ==
{{Further|List of Proton vehicles}}

=== Current models ===

Current model line up, with calendar year of introduction or most recent facelift:<ref>{{cite web|url=https://www.proton.com/en/find-a-car/overview|title=PROTON – Latest Cars|website=www.proton.com|access-date=3 July 2020|archive-date=4 June 2020|archive-url=https://web.archive.org/web/20200604191210/https://www.proton.com/en/find-a-car/overview|url-status=live}}</ref>

* [[Proton Saga]] (1985–present; A-segment sedan)
* [[Proton Persona]] (1993–present; B-segment sedan)
* [[Proton X70]] (2018–present; C-segment SUV)
* [[Proton X50]] (2020–present; B-segment SUV) 
* [[Proton X90]] (2023–present; D-segment SUV)
* [[Proton S70]] (2023–present; C-segment sedan)
* [[Proton eMas 7]] (2024–present; C-segment electric SUV)
* [[Proton eMas 5]] (2025–present; B-segment electric hatchback)

=== Former models ===

Former model line up, with calendar year of introduction or most recent facelift:

* [[Proton Wira]] (1993–2009; C-segment sedan)
* [[Proton Satria]] (1994–2005; C-segment hatchback)
* [[Proton Perdana]] (1995–2020; D-segment sedan)
* [[Proton Tiara]] (1996–2000; A-segment hatchback)
* [[Proton Putra]] (1996–2001; C-segment coupe)
* [[Proton Waja]] (2000–2011; C-segment sedan)
* [[Proton Juara]] (2001–2004; A-segment microvan/MPV)
* [[Proton Arena]] (2002–2009; C-segment coupe utility)
* [[Proton GEN•2]] (2004–2012; C-segment hatchback)
* [[Proton Savvy]] (2005–2011; A-segment hatchback)
* [[Proton Satria Neo]] (2006–2015; B-segment hatchback)
* [[Proton Exora]] (2009–2023; C-segment MPV)
* [[Proton Inspira]] (2010–2015; C-segment sedan)
* [[Proton Prevé]] (2012–2018; C-Segment sedan)
* [[Proton Suprima S]] (2013–2019; C-segment hatchback)
* [[Proton Iriz]] (2014–2025; B-segment hatchback)
* [[Suzuki Ertiga|Proton Ertiga]] (2016–2019; B-segment mini-MPV)

== Logo and branding ==

{{multiple image
| footer   = 
| align    = right
| image1   = Proton Malaysian badge.jpg
| width1   = {{#expr: (100 * 3648 / 2736) round 0 }}
| alt1     = 
| caption1 = 1992–2000 Malaysian market logo.
| image2   = 2000 Proton 316 GLSi Yellow 2 Edition 03 Logo.jpg
| width2   = {{#expr: (100 * 1900 / 1459) round 0 }}
| alt2     = 
| caption2 = Pre-2000 international logo.
| image3   = Proton Logo.jpg
| width3   = {{#expr: (100 * 1900 / 1459) round 0 }}
| alt3     = 
| caption3 = 2008–2016 logo.
}}
The Proton logo in 1983 was a dark blue shield which encompassed a yellow crescent positioned below a yellow fourteen-pointed star, in reference to the [[Malaysian flag]] and [[Coat of arms of Malaysia|coat of arms]].<ref name="Proton Logo"/> However, this emblem was only used for Proton cars which were sold domestically. Proton cars exported to other markets received a different badge design of a yellow fourteen-pointed star surrounded by fourteen silver five-pointed stars.<ref>{{Cite web|url=https://zgh.com/media-center/story/the-evolution-of-a-logo-at-proton/?lang=en|title=The Evolution of a Logo at PROTON}}</ref>
In 2000, the new Proton logo was used on the [[Proton Waja]] which launched in that year.<ref name="Proton Logo"/> It featured a stylised yellow [[Malayan tiger|tiger]] head on a green roundel embossed upon a dark blue shield, with the Proton name in yellow capital letters in [[Frutiger (typeface)|Frutiger]] font. The standard text representation of the Proton name was also changed from the lowercase italic text "''proton''" to the uppercase "PROTON".{{citation needed|date=September 2022}}

All Proton cars manufactured after 2000 carried the new badge, both in the domestic and export markets. Then its colour was changed into two-tone, silver and black, which was in use since 2008 with the introduction of the [[second generation Proton Saga]].<ref name="Proton Logo"/>

In June 2016, a new Proton logo was introduced during the launch of 2016 [[Proton Perdana]], which is only a [[Malayan tiger]] head with a circle surrounding in three-dimensional style. The new logo is now used on all Proton latest models, including the 2017 [[Proton Iriz]] facelift and 2017 [[Proton Exora]] Enhanced.{{citation needed|date=September 2022}}

Two years after (i.e., September 2019) Proton's global strategic partnership with [[Geely]] in 2017, Proton Holdings unveiled a brand new logo and ‘Inspiring Connections’ tagline to outline its ambition to be a global, modern automotive brand. Starting with the [[Proton X70]], and excluding the 2019 [[Proton Exora|Exora]], the rear badge was replaced by lettering spelling out 'Proton'.<ref>{{cite web|url=https://www.proton.com/en/press-release/2019/september/proton-the-next-chapter|title=PROTON – PROTON: THE NEXT CHAPTER|website=www.proton.com|access-date=2019-09-30|archive-date=30 September 2019|archive-url=https://web.archive.org/web/20190930130005/https://www.proton.com/en/press-release/2019/september/proton-the-next-chapter|url-status=live}}</ref>

== Corporate Leadership ==
=== Chairmen ===
* [[Mahathir Mohamad]] (1983–2012 and 2014–2016)<ref>https://www.wardsauto.com/news/archive-wards-proton-names-former-pm-chairman/785001/#:~:text=post,of%20the%20board%20of%20directors.</ref>
* Tan Sri Dato' Sri Haji Mohd Khamil Jamil (2012–2014)
* Dato' Sri Syed Faisal Albar (2016–present)<ref>https://www.bloomberg.com/profile/person/4185815</ref>
=== Chief Executive Officers/CEOs ===
* Kenji Iwabuchi (1988–1993)<ref>https://paultan.org/2005/08/18/proton-japanese-ceo/#:~:text=This%20piece%20by%20Zainul%20Arrifin,Malaysian%20Makes<</ref>
* [[Yahaya Ahmad]] (1994–1996)<ref name="IND">{{cite web|url=https://www.independent.co.uk/news/business/millionaire-behind-lotus-killed-in-crash-1271153.html |archive-url=https://ghostarchive.org/archive/20220507/https://www.independent.co.uk/news/business/millionaire-behind-lotus-killed-in-crash-1271153.html |archive-date=7 May 2022 |url-access=subscription |url-status=live|first=Michael |last=Harrison |title=Millionaire behind Lotus killed in crash|work=[[The Independent]]|date=5 March 1997}}{{cbignore}}</ref><ref>{{cite news|url=https://www.klik.com.my/item/story/2720289/proton-yahaya-acquire-uk-s-lotus-group|title=Proton, Yahaya acquire UK's Lotus Group|author=David Ong-Yeoh|publisher=[[Business Times (Malaysia)|Malaysia]]|date=31 October 1996|accessdate=5 October 2021}}</ref>
* Tengku Tan Sri Dr. Mahaleel Tengku Ariff (1997–2005)
* Syed Zainal Abidin Syed Mohamed Tahir (2006–2012)
* Ahmad Fuaad (2016–2017)<ref>https://themalaysianreserve.com/2017/09/18/ahmad-fuaad-ends-tenure-proton-ceo/</ref>
* Dr. Li Chunrong (2017–present)<ref>https://asia.nikkei.com/location/southeast-asia/malaysia/proton-s-new-ceo-sets-course-to-revive-malaysian-carmaker#:~:text=Li%20Chunrong%2C%20an%20industry%20veteran,in%20the%20next%2010%20years.%22</ref>

==Overseas Operations==
As of 2024, Proton has an overseas presence in Bangladesh, Myanmar, Brunei, Egypt, Fiji, Iraq, Jordan, Kenya, Mauritius, Mozambique,<ref>{{Cite web|url=https://paultan.org/2023/06/13/2023-proton-x50-and-x70-launched-in-mozambique/|title=2023 Proton X50 and X70 launched in Mozambique - paultan.org|date=13 June 2023}}</ref> Nepal, Pakistan, Papua New Guinea, Sri Lanka, South Africa, Trinidad and Tobago and Zimbabwe.<ref name="Report">{{cite web | url=https://autobuzz.my/2023/02/01/proton-to-return-in-indonesia-and-thailand-aims-10k-units-global-exports/ | title=Proton to return in Indonesia and Thailand, aims 10k units global exports | date=February 2023 }}</ref>

CKD plants are located in Pakistan, Kenya, Nepal and Sri Lanka.<ref name="Report"/>

==Sales==

===Domestic===
[[File:Sales of Proton passenger vehicles in Malaysia, 1985 - 2013 (02).png|thumbnail|600px|right|Proton's sales grew at a stable rate in the first decade, but plunged in 1998 due to the [[1997 Asian financial crisis]]. Nonetheless, Proton bounced back and recorded its highest sales volume in 2002 at 214,373 units. Sales gradually decreased in the following five years due to cheaper and more competitive offerings from [[Perodua]]. Proton's sales have recovered slightly since 2008, but their market share is in a current state of decline. Proton has sold over 3,500,000 cars in Malaysia between 1985 and 2013.]]

The first Proton, the [[Proton Saga (First generation)|Saga]] [[saloon car|saloon]] launched in July 1985 amid positive reception, but poor sales due to Proton's inability to meet the high demand.<ref name="Proton Saga Anniversary"/> However, Proton later captured a 47% Malaysian market share in the following year, with 24,148 cars sold. The company's market share later grew to 65% in 1987; 85% in the ''Under 1,600cc segment''.<ref>{{cite web |last=K.P. |first=Waran |url=https://news.google.com/newspapers?id=YWFPAAAAIBAJ&pg=6343,2036872&dq=proton+saga+1987&hl=en |title=Impressive start to overseas recognition |publisher=[[New Straits Times]] |date=9 July 1988 |access-date=21 March 2013 |archive-date=30 March 2021 |archive-url=https://web.archive.org/web/20210330235812/https://news.google.com/newspapers?id=YWFPAAAAIBAJ&pg=6343%2C2036872&dq=proton+saga+1987&hl=en |url-status=live }}</ref> Proton maintained a majority market share in the following years, which peaked in 1993 at 74% with over 94,100 units sold.<ref>{{cite web |url=https://news.google.com/newspapers?id=sbdOAAAAIBAJ&pg=3796,3546913&dq=proton+car+sales+1986&hl=en |title=Proton is 10 |publisher=[[New Straits Times]] |date=9 July 1995 |access-date=21 March 2013 |archive-date=31 March 2021 |archive-url=https://web.archive.org/web/20210331000718/https://news.google.com/newspapers?id=sbdOAAAAIBAJ&pg=3796%2C3546913&dq=proton+car+sales+1986&hl=en |url-status=live }}</ref> Car sales in Malaysia plunged from 404,000 units in 1997 to 163,851 in 1998 due to the [[1997 Asian financial crisis]].<ref>{{cite web |last=Abdullah |first=Zuraimi |url=https://news.google.com/newspapers?id=UMwyAAAAIBAJ&pg=6683,124453&dq=proton+sales+1999&hl=en |title=Vehicle sales set to cross 300,000 units |publisher=[[New Straits Times]] |date=27 January 2000 |access-date=21 March 2013 |archive-date=30 March 2021 |archive-url=https://web.archive.org/web/20210330235724/https://news.google.com/newspapers?id=UMwyAAAAIBAJ&pg=6683%2C124453&dq=proton+sales+1999&hl=en |url-status=live }}</ref> Proton's revenue and profits were severely affected, but a majority market share was still maintained into the early 2000s.<ref>{{cite web |url=https://www.malaysiakini.com/news/6471 |title=Motor industry sees modest rise amid global uncertainties |publisher=[[Malaysiakini]] / [[Agence France-Presse|AFP]] |date=30 January 2002 |access-date=21 March 2013 |archive-date=22 May 2013 |archive-url=https://web.archive.org/web/20130522110157/https://www.malaysiakini.com/news/6471 |url-status=live }}</ref>

In the mid-2000s, Proton's revenues and sales declined sharply. In 2006, Proton's market share was 32%, down from 40% in 2005.<ref>{{cite web|url=https://malaysia-today.net/blog2006/newsncom.php?itemid=2090 |title=25/01: Malaysia's Proton loses top-selling spot for the first time |access-date=28 February 2007 |author=Petra, Raja |date=25 January 2007 |publisher=Malaysia Today |archive-url=https://web.archive.org/web/20071010051848/https://malaysia-today.net/blog2006/newsncom.php?itemid=2090 <!-- Bot retrieved archive --> |archive-date=10 October 2007}}</ref> Proton lost its majority domestic market share for the first time in 20 years to [[Perodua]], the second Malaysian car manufacturer. Factors which contributed to the fall of Proton included the revision of the National Automotive Policy (NAP), Proton's newer indigenously designed models (i.e., the [[Proton Waja]], [[Gen-2]] and [[Proton Savvy|Savvy]]) which were poorly designed and manufactured compared to the former [[Mitsubishi Motors|Mitsubishi]]-based models and stronger competitors, specifically Perodua with their best-selling [[Myvi]] which launched in 2005.<ref>{{cite web |url=https://paultan.org/2005/06/14/negative-image-hurting-proton-sales/ |title=Negative Image Hurting Proton Sales |access-date=21 March 2013 |author=M. Jegathesan |date=14 June 2005 |publisher=paultan.org / Taiwan News Online |archive-date=6 August 2012 |archive-url=https://web.archive.org/web/20120806091829/https://paultan.org/2005/06/14/negative-image-hurting-proton-sales/ |url-status=live }}</ref> Proton's total sales volume and its market share failed to recover to its pre-2002 figures and Perodua remained the domestic market leader from 2006 onwards.{{citation needed|date=September 2022}}

[[File:Sales of Proton and Perodua passenger vehicles in Malaysia, 1985 - 2013 (l).png|thumbnail|400px|right|A comparison of Proton & Perodua sales in the domestic market. Perodua, which started out in 1994 as a complement and not a competitor to Proton has overtaken the latter to become Malaysia's best selling car manufacturer. Perodua cars manage to sell in greater numbers due to their cheaper pricing range, in which there are few competitors, as well as their inheritance of generally better designs from their parent company, [[Toyota]].]]{{citation needed|date=September 2022}}

Sales of Proton cars grew at a stable rate in the latter half of the 2000s and in the early 2010s. The company briefly regained the top-spot from Perodua in June 2009, after the introduction of the [[Proton Exora]] [[Multi Purpose Vehicle|MPV]].<ref>{{cite web |url=https://biz.thestar.com.my/news/story.asp?file=/2009/7/24/business/4382138&sec=business |title=Proton overtakes Perodua in total sales |access-date=21 March 2013 |date=24 July 2009 |work=[[The Star (Malaysia)]] |archive-date=14 July 2014 |archive-url=https://web.archive.org/web/20140714203105/https://biz.thestar.com.my/news/story.asp?file=%2F2009%2F7%2F24%2Fbusiness%2F4382138&sec=business |url-status=live }}</ref> Proton also matched Perodua's market share in the first quarter of 2011.<ref>{{cite web |url=https://biz.thestar.com.my/news/story.asp?file=/2011/4/7/business/8428936&sec=business |title=Proton closing in on Perodua |access-date=21 March 2013 |author=Huong, Thomas |date=7 April 2011 |work=[[The Star (Malaysia)]] |archive-date=14 July 2014 |archive-url=https://web.archive.org/web/20140714133551/https://biz.thestar.com.my/news/story.asp?file=%2F2011%2F4%2F7%2Fbusiness%2F8428936&sec=business |url-status=live }}</ref> Factors which contributed to the rise of Proton were well-designed cars which catered to the needs of the domestic market (i.e., the [[Proton Persona]], [[Proton Saga (second generation)|second generation Saga]] and [[Proton Exora|Exora]]) in addition to better management of the company under the then managing director, Syed Zainal Abidin. However, despite the improvements made between 2007 and 2012 in addition to improved overall sales, Proton's Malaysian market share continued to decrease. In 2011, the company had a 26.4% (158,657 units) share which plummeted further to 22.5% (141,121 units) in 2012.<ref>{{cite web |last=Gasnier |first=Matthias |url=https://bestsellingcarsblog.com/2013/03/11/malaysia-full-year-2012-record-year-but-no-more-info/ |title=Malaysia Full Year 2012: Record year – now with brands ranking |publisher=bestsellingcarsblog.com |date=11 March 2013 |access-date=21 March 2013 |archive-date=9 April 2013 |archive-url=https://web.archive.org/web/20130409031148/https://bestsellingcarsblog.com/2013/03/11/malaysia-full-year-2012-record-year-but-no-more-info/ |url-status=live }}</ref> In comparison, [[Perodua]] retained a majority market share of 30.1% (189,137 units) in 2012, with [[Toyota]] maintaining its third place at a 16.8% share with 105,151 units sold.{{citation needed|date=September 2022}}

Proton's decline in market share stabilised in 2013. In the first half of that year, Proton sold 64,782 cars, representing 20.7% of the market share, a decline of 1.8% over its full-year 2012 share.<ref>{{cite web |first=Matthias |last=Gasnier |url=https://bestsellingcarsblog.com/2013/07/23/malaysia-full-year-prediction-upped-to-record-638000-units/ |title=Malaysia: Full Year prediction upped to record 638,000 units |publisher=bestsellingcarsblog.com |date=23 July 2013 |access-date=27 August 2013 |archive-date=28 July 2013 |archive-url=https://web.archive.org/web/20130728073437/https://bestsellingcarsblog.com/2013/07/23/malaysia-full-year-prediction-upped-to-record-638000-units/ |url-status=live }}</ref> However, by the end of 2013, Proton had managed to raise its market share to 21.2% with a total of 138,753 units sold.<ref>{{cite web |first=Paul |last=Tan |url=https://paultan.org/2014/01/22/maa-2013/ |title=MAA reveals vehicle production & sales data for 2013 |publisher=paultan.org |date=22 January 2014 |access-date=29 January 2014 |archive-date=29 January 2014 |archive-url=https://web.archive.org/web/20140129025316/https://paultan.org/2014/01/22/maa-2013/ |url-status=live }}</ref> Nonetheless, Proton's market share has still declined by an overall 1.3% between 2012 and 2013. In July 2013, Proton sold around 16,600 cars, which accounted for 25% in market share during that specific month, the company's highest ever in 2013.<ref>{{cite web |url=https://www.freemalaysiatoday.com/category/business/2013/08/27/automotive-sector-tiv-may-dwindle-in-august/ |title=Automotive sector TIV may dwindle in August |publisher=freemalaysiatoday.com / The Malaysian Reserve |date=27 August 2013 |access-date=29 August 2013 |archive-url=https://web.archive.org/web/20140202151053/https://www.freemalaysiatoday.com/category/business/2013/08/27/automotive-sector-tiv-may-dwindle-in-august/ |archive-date=2 February 2014 |url-status=dead }}</ref> Perodua on the other hand sold around 19,200 or 2,600 more cars than Proton in July 2013. The rise in Proton's sales were attributed to the launch of the [[Proton Saga (second generation)#Proton Saga SV|Proton Saga SV]], a cheaper variant of the second best-selling car in Malaysia.{{citation needed|date=September 2022}}

Another factor which continues to play a significant role in the sales of Proton cars is the National Automotive Policy (NAP), enforced by the Malaysian government in the interests of Proton, Perodua, [[Naza]] and foreign brands with manufacturing plants in Malaysia.<ref name="maa.org.my">{{cite web |url=https://www.maa.org.my/pdf/MEDIA_RELEASE_NAP_Media_281009.pdf |title=Ministry of International Trade and Industry (Malaysia) – Review of National Automotive Policy |publisher=maa.org.my |date=28 October 2009 |access-date=5 April 2013 |archive-date=10 February 2013 |archive-url=https://web.archive.org/web/20130210003747/https://www.maa.org.my/pdf/MEDIA_RELEASE_NAP_Media_281009.pdf |url-status=live }}</ref> Under the NAP, imported vehicles are subjected to varying degrees of import and excise duties depending on the vehicle's origin of manufacture and engine displacement, with excise duty imposed at 60 to 105 percent being the highest component in the duty structure. Vehicles imported from members of the [[Association of South East Asian Nations]], such as Thailand and Indonesia, are subject to the least import duties, whereas those from Europe suffer the worst.<ref name="maa.org.my"/> However, imported [[hybrid vehicles]] and cars purchased in duty-free [[Langkawi]] are exempted from the import and excise duties. The NAP ensures the survival of Proton and other Malaysian-made vehicles under a biased playing field in the Malaysian market. Nonetheless, the import duties of the NAP have been progressively revised and reduced in line with the eventual liberation of the market, but excise duties, the larger component of tariffs, continues to be high and opaquely applied, with non-tariff barriers effectively reducing the rate for Malaysian made vehicles.<ref>{{cite web |author=Hans |url=https://www.livelifedrive.com/malaysia/news/view/3802/explaining-the-mystery-behind-high-car-prices-in-malaysia---part-1 |title=Explaining The Mystery Behind High Car Prices in Malaysia |work=LIVE LIFE DRIVE |publisher=livelifedrive.com |date=1 July 2013 |access-date=25 May 2014 |archive-date=25 May 2014 |archive-url=https://web.archive.org/web/20140525202026/https://www.livelifedrive.com/malaysia/news/view/3802/explaining-the-mystery-behind-high-car-prices-in-malaysia---part-1 |url-status=live }}</ref>

In March 2013, the Ministry of International Trade and Industry (Malaysia) announced that vehicles manufactured in Australia and Japan will face a gradual reduction of import duties in stages to zero by 2016.<ref>{{cite web |author=Jonathan James Tan |url=https://paultan.org/2013/03/01/import-duties-japan-australia/ |title=Import duties on cars from Japan, Australia to be reduced in stages to zero by 2016 – MITI |publisher=paultan.org |date=1 March 2013 |access-date=5 April 2013 |archive-date=5 April 2018 |archive-url=https://web.archive.org/web/20180405093407/https://paultan.org/2013/03/01/import-duties-japan-australia/ |url-status=live }}</ref> Proton however responded positively to the announcement, citing their recent positive developments such as the 5-star [[Australasian New Car Assessment Program|ANCAP]] safety recognition of the [[Proton Prevé]] as part of its commitment to progress.<ref>{{cite web |url=https://corporate.proton.com/en/News-Events/2013/February/PROTONS-RESPONSE-TO-STATEMENT-BY-MITI.aspx |archive-url=https://archive.today/20130630045602/https://corporate.proton.com/en/News-Events/2013/February/PROTONS-RESPONSE-TO-STATEMENT-BY-MITI.aspx |url-status=dead |archive-date=30 June 2013 |title=Proton's response to statement by MITI |publisher=corporate.proton.com |date=28 February 2013 |access-date=5 April 2013 }}</ref>

===Export===
Proton relies primarily on its domestic market for the majority of its sales and revenues. Nonetheless, small volumes of Proton cars are also exported to various other countries in Asia, in addition to the United Kingdom and Australia. The company held a far larger global sales network in the 1990s, spanning all six continents and over 70 countries, but intends to regain a global foothold with 500,000 annual sales by 2018.<ref name="Proton Export"/><ref name="Proton 5-year forecast"/>

On 24 January 2020, Proton announced that their goal is to export 4,000 vehicles by the end of the year or export 6,000 vehicles if they were offered government incentives.<ref>{{cite web|url=https://paultan.org/2020/01/20/proton-aiming-to-export-4000-units-in-2020-says-could-potentially-achieve-6000-units-with-govt-incentives/|title=Proton aiming to export 4,000 units in 2020, says could potentially achieve 6,000 units with gov't incentives - paultan.org|date=20 January 2020|access-date=27 January 2020|archive-date=27 January 2020|archive-url=https://web.archive.org/web/20200127021248/https://paultan.org/2020/01/20/proton-aiming-to-export-4000-units-in-2020-says-could-potentially-achieve-6000-units-with-govt-incentives/|url-status=live}}</ref>

===History===

{| class="wikitable" style="float:right;"
|-
! style="text-align:center;" colspan="4"| Proton cumulative sales volume in selected markets{{Update inline|date=October 2021}}
|-
! scope="col"| Country
! scope="col"| Cars sold
! scope="col"| Time frame
! scope="col"| References
|-
| {{flagicon|Malaysia}} Malaysia
! scope="col"  style="background:#df0101; color:white; text-align:center;"|{{abbr|≈|Approximated}} 3,760,000
|| 07 / 1985–present
||<ref>{{cite web |first=Paul |last=Tan |url=https://paultan.org/2008/08/03/proton-produced-3000000-cars-since-1985/ |title=Proton produced 3,000,000 cars since 1985 |publisher=paultan.org |date=3 August 2008 |access-date=26 September 2013 |archive-date=27 September 2013 |archive-url=https://web.archive.org/web/20130927231536/https://paultan.org/2008/08/03/proton-produced-3000000-cars-since-1985/ |url-status=live }}</ref><ref>{{cite web|url=https://commons.wikimedia.org/wiki/File:Sales_of_Proton_passenger_vehicles_in_Malaysia,_1985_-_2013_(01).png |title=Sales of Proton passenger vehicles in Malaysia, 1985 – 2013 |date=29 January 2014 |access-date=29 January 2014 }}</ref><ref name="Proton sales 1985 - 2015 paultan.org"/>
|-
| {{flagicon|United Kingdom}} United Kingdom
! scope="col"  style="background:#2e9afe; color:white; text-align:center;"| 141,209
|| 03 / 1989–2016
||<ref>{{cite web|url=https://www.proton.co.uk/backgroundframe.html |title=Proton Cars U.K. Ltd. – Background |publisher=proton.co.uk |access-date=24 November 2013 |archive-url=https://web.archive.org/web/19980524104156/https://www.proton.co.uk/backgroundframe.html |archive-date=24 May 1998 |url-status=dead }}</ref><ref>{{cite web |url=https://biz.thestar.com.my/news/story.asp?file=/2009/10/1/business/20091001141452&sec=business |title=Proton car sales in UK exceed full year target |work=[[The Star (Malaysia)]] |date=1 October 2009 |access-date=22 March 2013 |archive-date=10 January 2010 |archive-url=https://web.archive.org/web/20100110064418/https://biz.thestar.com.my/news/story.asp?file=%2F2009%2F10%2F1%2Fbusiness%2F20091001141452&sec=business |url-status=live }}</ref><ref name="Proton sales U.K., Australia commons.wikimedia.org"/>
|-
| {{flagicon|Australia}} Australia
! scope="col"  style="background:#58acfa; color:white; text-align:center;"| 34,985
|| 05 / 1995–2016
||<ref name="Proton sales U.K., Australia commons.wikimedia.org"/><ref name="Proton Export Sales"/><ref>{{cite web |url=https://news.google.com/newspapers?id=lQhPAAAAIBAJ&pg=4135,582145&dq=proton+australia&hl=en |title=Proton to set up company in Australia |publisher=[[New Straits Times]] |date=2 August 1996 |access-date=24 September 2013 |archive-date=31 March 2021 |archive-url=https://web.archive.org/web/20210331000234/https://news.google.com/newspapers?id=lQhPAAAAIBAJ&pg=4135%2C582145&dq=proton+australia&hl=en |url-status=live }}</ref><ref>{{cite web |first=Neville |last=D'Cruz |url=https://www.bernama.com.my/bernama/v3/news_lite.php?id=256973 |title=Proton And Lotus Top The Aussie Vehicle Sales Growth Charts |publisher=[[Bernama]] |date=16 April 2007 |access-date=24 September 2013 |url-status=dead |archive-url=https://web.archive.org/web/20130927113057/https://www.bernama.com.my/bernama/v3/news_lite.php?id=256973 |archive-date=27 September 2013 |df=dmy-all }}</ref>
|-
| {{flagicon|Singapore}} Singapore
! scope="col"  style="background:#81bef7; color:#424242; text-align:center;"| 23,951
|| 10 / 1989–2002<br />2003 – 2012
||<ref name="Proton Export Sales"/><ref>{{cite web|url=https://media.straitstimes.com/coe1/annual_registration.html|title=The Straits Times infographics: Annual registration of cars|publisher=[[The Straits Times]]|access-date=24 September 2013|url-status=dead|archive-url=https://web.archive.org/web/20130921134549/https://media.straitstimes.com/coe1/annual_registration.html|archive-date=21 September 2013|df=dmy-all}}</ref>
|-
| {{flagicon|Thailand}} Thailand
! scope="col"  style="background:#a9d0f5; color:#424242; text-align:center;"| 19,188
|| 12 / 2007–2016
||<ref name="Proton Export Sales"/><ref>{{cite web |author=D. Arul Rajoo |url=https://www.ssig.gov.my/blog/2009/01/21/proton-among-top-10-in-thailand-car-market/ |title=Proton Among Top 10 in Thailand Car Market |publisher=[[Bernama]] |date=21 January 2009 |access-date=28 September 2013 |archive-url=https://web.archive.org/web/20131002132601/https://www.ssig.gov.my/blog/2009/01/21/proton-among-top-10-in-thailand-car-market/ |archive-date=2 October 2013 |url-status=dead }}</ref>
|-
| {{flagicon|Germany}} Germany
! scope="col"  style="background:#cee3f6; color:#424242; text-align:center;"| 15,479
|| 03 / 1995–09 / 1999
||<ref name="Proton Export Germany"/><ref>{{cite web |url=https://news.google.com/newspapers?id=QJ1OAAAAIBAJ&pg=5100,117549&dq=proton+australia&hl=en |title=Proton set to unveil two new models this year |publisher=[[New Straits Times]] |date=1 January 2000 |access-date=24 September 2013 |archive-date=30 March 2021 |archive-url=https://web.archive.org/web/20210330235322/https://news.google.com/newspapers?id=QJ1OAAAAIBAJ&pg=5100%2C117549&dq=proton+australia&hl=en |url-status=live }}</ref>
|-
|{{flagicon|Syria}} Syria
!around 15,000
|2001–present
|<ref>{{cite web|url=https://www.thestar.com.my/business/business-news/2009/01/31/offering-options-in-damascus|title=Offering options in Damascus|last=ALAM|first=PURWAIZ|date=2009-01-31|website=The Star Online|language=en|access-date=2019-09-30|archive-date=30 September 2019|archive-url=https://web.archive.org/web/20190930052723/https://www.thestar.com.my/business/business-news/2009/01/31/offering-options-in-damascus|url-status=live}}</ref>
|-
|{{flagicon|Egypt}} Egypt
! scope="col"  style="background:#cee3f6; color:#424242; text-align:center;"| around 13,000
|
2000–12 / 2015 and 2018–present 
|<ref>{{Cite news|url=https://paultan.org/2018/09/20/proton-resumes-exports-to-egypt-saga-and-exora-among-three-models-set-for-market-debut-in-october/|title=Proton resumes exports to Egypt – Saga and Exora among three models set for market debut in October|date=2018-09-20|work=Paul Tan's Automotive News|access-date=2018-09-21|language=en-US|archive-date=21 September 2018|archive-url=https://web.archive.org/web/20180921191129/https://paultan.org/2018/09/20/proton-resumes-exports-to-egypt-saga-and-exora-among-three-models-set-for-market-debut-in-october/|url-status=live}}</ref>
|-
| {{flagicon|South Africa}} South Africa
! scope="col"  style="background:#cee3f6; color:#424242; text-align:center;"| around 5,000 
| 2004–2015<br />2022–present
|<ref name="BZPROTON">{{cite web | url=https://businesstech.co.za/news/motoring/581344/proton-cars-to-make-return-to-south-africa-later-this-year | title=Proton cars to make return to South Africa later this year }}</ref>
|-
|{{flagicon|Chile}} Chile
!|around 3,500
|1994–1998 and 2016–2018
|
|-
| {{flagicon|Indonesia}} Indonesia
! scope="col"  style="background:#cee3f6; color:#424242; text-align:center;"| around 580 
|
2002–2018
|
|-
|{{flagicon|Pakistan}} Pakistan
!N/A
|2006–2010 and 2019–present
|
|}

Proton first ventured into export markets in December 1986, a year and a half after the launch of the company's first car, the [[Proton Saga (first generation)|Saga]].<ref>{{cite web |url=https://news.google.com/newspapers?id=l8VUAAAAIBAJ&pg=6749,5941681&dq=proton+saga+bangladesh&hl=en |title=Dhaka to import more Proton Sagas |publisher=[[New Straits Times]] / [[Bernama]] |date=29 June 1987 |access-date=22 March 2013 |archive-date=31 March 2021 |archive-url=https://web.archive.org/web/20210331000212/https://news.google.com/newspapers?id=l8VUAAAAIBAJ&pg=6749%2C5941681&dq=proton+saga+bangladesh&hl=en |url-status=live }}</ref> It was only sold in [[right-hand drive]] markets like New Zealand, the United Kingdom and Singapore because [[left-hand drive]] variants were not produced. Proton attempted to enter the American market in November 1988, but failed to meet strict US automotive regulations.<ref>{{cite web |url=https://news.google.com/newspapers?id=bqomAAAAIBAJ&pg=1207,3128810&dq=proton+saga+us&hl=en |title=Proton: US pact is off |publisher=[[New Straits Times]] / [[Bernama]] |date=28 January 1989 |access-date=22 March 2013 |archive-date=31 March 2021 |archive-url=https://web.archive.org/web/20210331000036/https://news.google.com/newspapers?id=bqomAAAAIBAJ&pg=1207%2C3128810&dq=proton+saga+us&hl=en |url-status=live }}</ref> However, the Proton Wira, which launched in 1993 became the company's first car to be produced in both left and right-hand drive configurations, paving the way for Proton's entry into [[Continental Europe]] in October 1994 and other markets in the Middle East and Latin America.<ref name="Proton Export 2"/><ref>{{cite web |url=https://news.google.com/newspapers?id=mzhOAAAAIBAJ&pg=6866,2868288&dq=proton+car+europe&hl=en |title=First Proton car shipment to Europe |publisher=[[New Straits Times]] |date=8 October 1994 |access-date=22 March 2013 |archive-date=31 March 2021 |archive-url=https://web.archive.org/web/20210331000310/https://news.google.com/newspapers?id=mzhOAAAAIBAJ&pg=6866%2C2868288&dq=proton+car+europe&hl=en |url-status=live }}</ref><ref name="Proton Export Germany"/> The company's global sales network peaked between 1994 and the early 2000s, but has since dwindled to around 25 countries as of the 2010s. Proton has commissioned [[Knock-down kit|CKD]] plants in Iran, Indonesia, the [[Philippines]], Vietnam, and China.

Proton began importing cars to the right-hand drive [[UK]] market from March 1989, and reached its 12-month sales target of 5,000 cars after just six months.<ref>{{cite web|url=https://hubnut.org/category/project-proton/|title=Project Proton – HubNut – celebrating the average!|website=HubNut – celebrating the average!|date=26 June 2017 |access-date=31 October 2017|archive-date=7 November 2017|archive-url=https://web.archive.org/web/20171107023521/https://hubnut.org/category/project-proton/|url-status=live}}</ref> The Proton brand was initially a huge success in the UK, but sales were declining sharply by 2010 and the brand was withdrawn in 2014.<ref>{{Cite web |date=2016-03-01 |title=Malaysian national car Proton seeks to revive exports |url=https://apnews.com/malaysian-national-car-proton-seeks-to-revive-exports-4b6b7c41381b498e8699795d57f8f952 |access-date=2025-10-27 |website=AP News |language=en}}</ref>

{{multiple image
| style = "text-align:left;"| direction = vertical | width = 220
| image1 = 1991 Proton Saga 1.5 GL Aeroback in the United Kingdom.jpg
| caption1 = The [[Proton Saga (first generation)|Proton Saga 1.5GL Aeroback]]. Over 30,000 Protons were sold in the United Kingdom within its first 3 years. At its peak in 1992, one Proton was sold in Britain for every five sold in Malaysia.
| image2 = Proton Wira taxi in Pyongyang, North Korea.jpg
| caption2 = A [[Proton Wira]] taxi in [[Pyongyang]], North Korea. Proton cars have also been exported as diplomatic gifts to several countries and governments.
| image3 = 2003 Proton Jumbuck (C90) GLSi utility (23352098994).jpg
| caption3 = The [[Proton Jumbuck]] ute. It is the only Proton model of which export demand exceeded domestic demand.
}}

Proton's presence in Singapore was handled by Cycle & Carriage from 1989 to September 2002 due to failures to make a turn around.<ref name="PTS">{{cite web|url=https://www.stcars.sg/guides-articles/proton-returns-to-battle-in-market-here-56082|title=Proton returns to battle in market here|website=STCars|access-date=3 July 2020|archive-date=4 July 2020|archive-url=https://web.archive.org/web/20200704070920/https://www.stcars.sg/guides-articles/proton-returns-to-battle-in-market-here-56082|url-status=live}}</ref> It made a comeback in 2003 with Proton establishing a direct branch.<ref name="PTS"/>

In the Philippines, Proton was formerly represented by Proton Pilipinas Corp from 1992 with an assembly plant in Alaminos, Pangasinan<ref>{{cite web|url=https://www.philstar.com/business/2001/03/09/96354/proton-continue-operations-rp|title=Proton to continue operations in RP|website=philstar.com|access-date=4 February 2020|archive-date=31 March 2021|archive-url=https://web.archive.org/web/20210331000950/https://www.philstar.com/business/2001/03/09/96354/proton-continue-operations-rp|url-status=live}}</ref> that manufactured the Proton Wira.<ref>{{cite web|url=https://www.upi.com/Archives/1995/01/29/Malaysia-Philippines-open-car-plant/8929791355600/|title=Malaysia, Philippines open car plant|website=UPI|access-date=4 February 2020|archive-date=16 July 2020|archive-url=https://web.archive.org/web/20200716000206/https://www.upi.com/Archives/1995/01/29/Malaysia-Philippines-open-car-plant/8929791355600/|url-status=live}}</ref>

Proton exported 164,153 cars between December 1986 and December 1997.<ref>{{cite web |author=Long Hui Ching |url=https://news.google.com/newspapers?id=R_xOAAAAIBAJ&pg=4056,2696605&dq=proton+1997&hl=en |title=Proton expects weak demand for all cars to affect earnings |publisher=[[New Straits Times]] |date=8 January 1998 |access-date=22 March 2013 |archive-date=30 March 2021 |archive-url=https://web.archive.org/web/20210330235512/https://news.google.com/newspapers?id=R_xOAAAAIBAJ&pg=4056%2C2696605&dq=proton+1997&hl=en |url-status=live }}</ref> The United Kingdom is by far the company's most successful export market in terms of cumulative sales volume, and at one point Proton set the record for ''Fastest Selling Make of New Car Ever to Enter the United Kingdom''.<ref name="Proton Saga history"/> In 1992, the Saga was ranked among the Top 20 best-selling cars in the UK, outselling its primary competitors from Hyundai and SEAT.<ref>{{cite web |url=https://news.google.com/newspapers?id=L7BUAAAAIBAJ&pg=1756,2687280&dq=proton+saga+1995&hl=en |title=Sales of Proton Saga in Britain to double |publisher=[[New Straits Times]] / [[Bernama]] |date=18 February 1992 |access-date=22 March 2013 |archive-date=30 March 2021 |archive-url=https://web.archive.org/web/20210330235211/https://news.google.com/newspapers?id=L7BUAAAAIBAJ&pg=1756%2C2687280&dq=proton+saga+1995&hl=en |url-status=live }}</ref><ref>{{cite web |last=Ahmad |first=Baidura |url=https://news.google.com/newspapers?id=jc1OAAAAIBAJ&pg=6816,1838317&dq=proton+car+europe&hl=en |title=Proton still fastest selling car in UK |publisher=[[New Straits Times]] |date=5 September 1994 |access-date=22 March 2013 |archive-date=31 March 2021 |archive-url=https://web.archive.org/web/20210331000152/https://news.google.com/newspapers?id=jc1OAAAAIBAJ&pg=6816%2C1838317&dq=proton+car+europe&hl=en |url-status=live }}</ref> 100,000 Protons were sold in the UK by 1997.<ref>{{cite web | url=https://www.wirralglobe.co.uk/news/7437918.100000th-proton-car-arrives-in-britain/ | title=100,000th Proton Car Arrives in Britain | date=23 October 1997 }}</ref>

Additionally, a 1999 survey by the [[Which?|United Kingdom Consumers' Association]] ranked Proton as among the most reliable and recommended in Britain.<ref name="Proton UKCA award news.google.com"/> The response from 27,000 members of the association revealed that Proton was ranked third in terms of fewer breakdowns, faults and other mechanical problems, placing Proton behind [[Honda]] and [[Mazda]], and ahead of [[Toyota]] and [[Ford Motor Company|Ford]].<ref name="Proton UKCA award news.google.com"/> Furthermore, 80% of the surveyed Consumers' Association members said they would recommend Proton cars to friends and family, compared to 90% for [[Subaru]], 79% for Toyota, 78% for Honda and [[Mitsubishi Motors|Mitsubishi]], 63% for Hyundai and 47% for [[Rover (marque)|Rover]] respectively.<ref name="Proton UKCA award news.google.com"/> The 1999 award is Proton's second consecutive, having received similar appraisal in 1998.<ref name="Proton UKCA award news.google.com"/>

However, sales in the UK have since collapsed, with just 208 Protons sold in 2012.<ref name="Proton Export Sales UK 2012"/> Proton cars were once popular in Singapore, at one time the company's second-largest export destination despite its relatively small market size.<ref>{{cite web |url=https://news.google.com/newspapers?id=_6FUAAAAIBAJ&pg=2516,3513989&dq=proton+saga+1990&hl=en |title=Proton a hit in Singapore |publisher=[[New Straits Times]] / [[Bernama]] |date=19 May 1992 |access-date=22 March 2013 |archive-date=30 March 2021 |archive-url=https://web.archive.org/web/20210330235907/https://news.google.com/newspapers?id=_6FUAAAAIBAJ&pg=2516%2C3513989&dq=proton+saga+1990&hl=en |url-status=live }}</ref> Sales were also modest in Germany and Belgium during the late 90s, prior to Proton's withdrawal from [[Continental Europe]].<ref>{{cite web |url=https://news.google.com/newspapers?id=qJxOAAAAIBAJ&pg=6686,3202113&dq=proton+1995&hl=en |title=21,900 Proton cars exported last year |publisher=[[New Straits Times]] |date=14 August 1997 |access-date=22 March 2013 |archive-date=31 March 2021 |archive-url=https://web.archive.org/web/20210331000655/https://news.google.com/newspapers?id=qJxOAAAAIBAJ&pg=6686%2C3202113&dq=proton+1995&hl=en |url-status=live }}</ref> [[Kuwait]] was once a top [[Middle East]]ern export destination for Proton cars in the late 90s and early 2000s, with an average market share of 8% or 1,000 units sold each year, ten times greater than any other [[Gulf Cooperation Council]] state.<ref name="Proton Kuwait 2003 aaerda.net"/> The Kuwaiti dealer, Bahrah Trading Company had focused on the niche fleet market, selling Proton Wiras to fast food delivery services and taxi operators.<ref name="Proton Kuwait 2003 aaerda.net"/>

By the first half of the 2010s, the Chinese market had become the largest contributor to Proton's export revenues. Although Proton cars sold in China carried different names and badges under the local [[Jinhua Youngman Vehicle|Youngman EuropeStar]] brand, Proton nonetheless received royalties for the use of their platforms and [[Campro engine]]s.<ref>{{cite web|author=Mikhail Raj Abdullah |url=https://web10.bernama.com/auto/newsDetail.php?id=275810&vo=28 |title=Proton on Track To Chalk Up Billions in Revenue From China Deal |publisher=[[Bernama]] |access-date=3 September 2013 }}</ref> Proton's six-year contract with [[Youngman]] expired in 2012, but the [[Zhejiang]]-based company continued to unofficially produce Proton's cars and engines up until early 2015.<ref name="Youngman 2015"/> In February 2015, Proton announced that they would revive their joint venture with [[Fujian]]-based Goldstar, and would not renew their contract with Youngman.<ref name="Proton Goldstar JV paultan.org"/><ref name="Proton Goldstar JV 2 paultan.org"/>

[[File:Sales of Proton cars in the United Kingdom and Australia, 1989 - 2015.png|thumbnail|400px|right|Proton cars were first exported to the United Kingdom in 1989, and later Australia in 1995. British Proton sales peaked at 14,957 units in 1992, above rivals such as [[Hyundai Motor Company|Hyundai]] (9,337), [[Kia]] (3,519), [[Škoda Auto|Škoda]] (9,365), [[SEAT]] (8,198), [[Lada]] (11,907) and even [[Mitsubishi Motors|Mitsubishi]] (11,077).<ref name="Proton sales U.K. 1990-94 raycee1234.blogspot.my"/> Proton's best performance in Australia was in 1998, with 3,182 units sold. Since the late 90s, sales in the U.K have decreased significantly.]]

Proton cars were also exported to several countries in Latin America, most notably Chile. Exports to Chile commenced in 1994, and almost 3,000 Protons were sold prior to the company's departure in 1998.<ref name="Proton Prevé Chile send-off nst.com.my"/> However, Proton later expressed intentions of returning to Chile following the ratification of the Malaysia-Chile Free Trade Agreement in 2012.<ref name="Proton Prevé Chile send-off nst.com.my"/> In July 2015, Proton signed a distributor agreement with Andes Motor, and the first official shipment of 50 left-hand drive Prevé units commenced on 1 March 2016.<ref name="Proton Prevé Chile send-off nst.com.my"/> The Chilean launch of the [[Proton Prevé]] took place in May 2016, and formally marked Proton's return to Chile after an 18-year absence.<ref name="Proton Prevé Chile 2016 protonchile.cl"/><ref name="Proton Prevé Chile media drive tacometro.cl"/>

Proton announced that they closed Proton Motor Pars, established in August 2011, since it was dormant and no longer in the company's interest to revive it in any way.<ref>{{cite web|url=https://paultan.org/2017/09/21/proton-leaves-iran-dissolves-its-dormant-subsidiary/|title=Proton leaves Iran, dissolves its dormant subsidiary - paultan.org|date=21 September 2017|access-date=6 February 2018|archive-date=7 February 2018|archive-url=https://web.archive.org/web/20180207005109/https://paultan.org/2017/09/21/proton-leaves-iran-dissolves-its-dormant-subsidiary/|url-status=live}}</ref>

On 12 July 2018, Proton resumes exports to the Middle East beginning with 440 units of Proton Gen•2 and 15 units of first-generation Proton Persona in Jordan to be distributed to Iraq as well as neighboring countries.<ref>{{cite web|url=https://www.thestar.com.my/business/business-news/2018/07/12/proton-resumes-export-with-first-shipment-to-jordan/|title=Proton resumes export with first shipment to Jordan – Business News {{!}} The Star Online|website=www.thestar.com.my|date=12 July 2018 |access-date=2018-07-19|archive-date=13 July 2018|archive-url=https://web.archive.org/web/20180713232052/https://www.thestar.com.my/business/business-news/2018/07/12/proton-resumes-export-with-first-shipment-to-jordan/|url-status=live}}</ref><ref>{{Cite news|url=https://paultan.org/2018/07/12/proton-resumes-exports-to-middle-east-gen2-persona/|title=Proton resumes exports to Middle East; Gen2, Persona|date=2018-07-12|work=Paul Tan's Automotive News|access-date=2018-07-19|language=en-US|archive-date=12 July 2018|archive-url=https://web.archive.org/web/20180712153402/https://paultan.org/2018/07/12/proton-resumes-exports-to-middle-east-gen2-persona/|url-status=live}}</ref>

Proton had also entered Pakistan market in 2006 with a local automotive importing company named [[Royal Automobiles (Pvt) Ltd. Pakistan]], the line-up from Proton Pakistan were the Proton Saga, Wira, Waja, Gen 2 and the Proton Impian, but unfortunate sale volume due to tough competition from veteran competitor brands and used imported cars in the market had to force them for early departure in 2010.
On 21 March 2019, Proton had announced their plans that they will re-enter Pakistan after their departure in 2010 with a new plant be built in Pakistan in collaboration with Alhaj Automotive.
<ref>{{cite web|url=https://www.channelnewsasia.com/news/asia/proton-malaysia-to-build-assembly-plant-in-pakistan-11365428|title=Malaysia's Proton to build assembly plant in Pakistan|website=CNA|access-date=1 January 2020|archive-date=31 March 2019|archive-url=https://web.archive.org/web/20190331112013/https://www.channelnewsasia.com/news/asia/proton-malaysia-to-build-assembly-plant-in-pakistan-11365428|url-status=live}}</ref> Proton has already booked CBU versions of Proton X70 in Pakistan. The orders for CKD versions of X70 are also being booked by Proton in Pakistan which are expected to be delivered in Q3 of 2021 after the completion of the local assembly plant there.<ref>{{cite web|url=https://www.pakwheels.com/new-cars/proton/x70/|title=X70 Launched in Pakistan|website=pakwheels|access-date=9 January 2021|archive-date=11 January 2021|archive-url=https://web.archive.org/web/20210111152621/https://www.pakwheels.com/new-cars/proton/x70/|url-status=live}}</ref> The Proton Saga is also expected to re-launch after 2006 in Pakistan in January 2021.

On 21 August 2020, it was announced that the Proton Saga will be exported to Kenya, most built under CKDs shipped to Simba Corp.<ref>{{cite web|url=https://www.nst.com.my/business/2020/08/618687/proton-exports-30-units-ckd-kits-saga-kenya|title=Proton exports 30 units of CKD kits of Saga to Kenya &#124; New Straits Times|first=Ayisy|last=Yusof|date=23 August 2020|website=NST Online|access-date=24 August 2020|archive-date=31 March 2021|archive-url=https://web.archive.org/web/20210331001153/https://www.nst.com.my/business/2020/08/618687/proton-exports-30-units-ckd-kits-saga-kenya|url-status=live}}</ref>

It was announced on 13 November 2020 that Proton vehicles will be sold in Nepal by Jagadamba Motors.<ref>{{cite web|url=https://english.aarthiknews.com/malaysia-proton-formally-enter-in-nepali-market|title=Malaysia Proton formally enter in Nepali Market|date=13 November 2020|website=Aarthik News|access-date=7 January 2021|archive-date=9 January 2021|archive-url=https://web.archive.org/web/20210109054206/https://english.aarthiknews.com/malaysia-proton-formally-enter-in-nepali-market|url-status=live}}</ref><ref>{{cite web|url=https://www.newbusinessage.com/Articles/view/12775|title=Jagadamba Mortors to Bring Int'l Car Brand Proton to Nepal|website=www.newbusinessage.com|date=8 December 2020 |access-date=27 February 2021|archive-date=16 January 2021|archive-url=https://web.archive.org/web/20210116033207/https://www.newbusinessage.com/Articles/view/12775|url-status=live}}</ref> The company will formally launch retail operations by January 2021.<ref>{{cite web|url=https://techlekh.com/proton-saga-price-nepal/|title=Proton Saga: Proton's First Sedan Officially Launched in Nepal|date=14 January 2021|access-date=7 January 2021|archive-date=9 January 2021|archive-url=https://web.archive.org/web/20210109031626/https://techlekh.com/proton-saga-price-nepal/|url-status=live}}</ref> Proton previously had a presence in Nepal.

On 28 April 2022, an agreement was signed for Proton to re-enter the South African auto market.<ref>{{Cite web|url=https://paultan.org/2022/04/28/proton-signs-agreement-to-re-enter-south-africa-aims-to-grow-export-sales-by-more-than-300-by-end-2022/|title=Proton signs agreement to re-enter South Africa, aims to grow export sales by more than 300% by end-2022 - paultan.org|date=28 April 2022}}</ref> On 31 May 2022, Proton announced shipments of Proton X50s, X70s and Sagas in an effort to resume a presence in South Africa with CMH Group as the official distributor.<ref>{{Cite web|url=https://paultan.org/2022/05/31/proton-resumes-exports-to-south-africa-first-batch-shipment-of-x50-x70-and-saga-is-the-first-since-2012/|title=Proton resumes exports to South Africa - first batch of X50, X70 and Saga is the first shipment since 2012 - paultan.org|date=31 May 2022}}</ref> In 2015, Proton left South Africa due to bad market conditions.<ref name="BZPROTON"/>

Proton announced in May 2023 that they have entered Mozambique in partnership with local automobile distributor Entreposto.<ref>{{cite web | url=https://mznews.co.mz/en/entreposto-lanca-proton-a-nova-marca-automovel-em-mocambique/ | title=Entreposto lança ?Proton?, a nova marca automóvel em Moçambique | date=26 May 2023 }}</ref> In March 2024, Proton has a partnership with ANSA Motors to market/distribute Proton vehicles in Trinidad & Tobago with the X50 and X90 being marketed.<ref>{{cite web | url=https://en.engear.tv/news/2024/08/23/proton-shipped-261-units-of-x-series-models-to-trinidad-tobago-in-2024/514375/ | title=Proton shipped 261 units of X Series models to Trinidad & Tobago in 2024, exceeding target volume | date=23 August 2024 }}</ref>

On 13 November 2024, Proton announced the opening of a CKD plant in Egypt owned by Ezz Elarab Elsewedy Automotive Factories (ESAF), the third one overseas after Kenya and Pakistan.<ref>{{Cite web|url=https://paultan.org/2024/11/13/proton-opens-egypt-ckd-plant-with-pm-anwar-ibrahim-12k-units-of-saga-by-end-2026-exports-to-africa/|title=Proton opens Egypt CKD plant with PM Anwar Ibrahim – 16k units of Saga by end-2026, exports to Africa - paultan.org|date=13 November 2024}}</ref>

===Future===
[[File:2014 Proton Iriz 1.6L Premium in Shah Alam, Malaysia (02).jpg|thumbnail|right|The [[Proton Iriz]] may receive a new 1.3-litre turbo, 6MT option in the near future.<ref name="Proton Iriz 1.3 Turbo 6MT prototype paultan.org"/> A fully electric Iriz EV was also studied.<ref name="Proton Iriz EV prototype paultan.org"/>]]

The United Kingdom has been a key export market for Proton since the late 1980s. However, by the late 2000s, British Proton sales had declined considerably as a result of ageing models and depleting stock.<ref name="Proton UK 2013">{{cite web |first=James |last=Batchelor |url=https://cardealermagazine.co.uk/publish/proton-whats-gone-wrong |title=Proton: What's gone wrong? |work=cardealermagazine.co.uk |date=24 October 2013 |access-date=6 November 2013 |archive-date=5 November 2013 |archive-url=https://web.archive.org/web/20131105182459/https://cardealermagazine.co.uk/publish/proton-whats-gone-wrong |url-status=live }}</ref> In 2013, Proton Cars UK had attempted to relaunch the brand with four all-new models.<ref name="Proton UK 2013"/> However, the relaunch was instead postponed indefinitely in view of more stringent European Union emissions and safety regulations. It was announced on 7 August 2024 that Proton wil return to the UK "later this decade".<ref>{{cite web | url=https://www.autocar.co.uk/car-news/new-cars/proton-return-uk-geely-backed-expansion | title=Proton to return to UK in Geely-backed expansion &#124; Autocar }}</ref> This plan was also mentioned again, alongside a planned return to Australia and New Zealand.<ref>{{Cite web|url=https://paultan.org/2024/08/08/proton-set-to-return-to-uk-later-this-decade-as-part-of-ahtv-investment-australia-new-zealand-also-planned/|title=Proton set to return to UK later this decade as part of AHTV investment; Australia, New Zealand also planned - paultan.org|date=8 August 2024}}</ref> Proton was formerly seen in New Zealand in the 1980s.<ref>{{cite web | url=https://www.stuff.co.nz/motoring/350394954/malaysian-carmaker-plotting-return-new-zealand | title=Stuff }}</ref>

Proton is currently developing a range of all-new petrol engines in collaboration with [[Ricardo plc|Ricardo]] and [[Lotus Engineering]].<ref name="Proton GDI/TGDI engine announcement carlist.my"/> The engines will feature more advanced technology such as [[Gasoline direct injection|direct injection]], [[cylinder deactivation]] and [[Start-stop system|stop-start idling]], and will meet the highest [[European emission standards|Euro 6c]] emissions regulations.<ref name="Proton GDI/TGDI engine announcement carlist.my"/> On 18 January 2016, Proton fired up a prototype in a live broadcast from Ricardo's facility in [[Shoreham-by-Sea|Shoreham]], England.<ref name="Proton GDI/TGDI engine announcement carlist.my"/> Mass production of the all-new Proton engines will commence in late 2017.<ref name="Proton GDI/TGDI engine announcement carlist.my"/>

Additionally, Proton has announced their partnership with [[LG Electronics]] in the development of autonomous safety technology.<ref name="Proton Iriz ADAS prototype paultan.org"/> In September 2014, Proton previewed an [[Proton Iriz|Iriz]] prototype with LG's Advanced Drive Assistance System ([[Advanced driver-assistance systems|ADAS]]).<ref name="Proton Iriz ADAS prototype paultan.org"/> With the LG ADAS implementation, new autonomous safety features like Autonomous Emergency Braking ([[Collision avoidance system|AEB]]), Forward Collision Warning ([[Collision avoidance system|FCW]]), Adaptive Cruise Control ([[Autonomous cruise control system|ACC]]), Cross Traffic Assist ([[Intersection assistant|CTA]]), Lane Departure Warning ([[Lane departure warning system|LDW]]), Traffic Sign Recognition ([[Traffic sign recognition|TSR]]) and High Beam Assist (HBA) can be incorporated into Proton's future offerings.<ref name="Proton Iriz ADAS prototype paultan.org"/> The inclusion of autonomous safety features has become a necessary prerequisite for a full 5-Star [[Euro NCAP]] and [[Australasian New Car Assessment Program|ANCAP]] rating.

On 3 December 2014, Proton announced plans to construct a new car factory in Bangladesh.<ref>{{cite web|url=https://www.dhakatribune.com/foreign-affairs/2014/dec/03/malaysia%E2%80%99s-proton-eyes-car-plant-bangladesh|title=Malaysia's Proton eyes car plant in Bangladesh – Dhaka Tribune|access-date=11 August 2015|url-status=dead|archive-url=https://web.archive.org/web/20150707083254/https://www.dhakatribune.com/foreign-affairs/2014/dec/03/malaysia%E2%80%99s-proton-eyes-car-plant-bangladesh|archive-date=7 July 2015|df=dmy-all}}</ref> A deal was made public on 6 February 2015 between Kuala Lumpur and Jakarta to help the latter develop the way for their own national car.<ref>{{cite web|url=https://www.freemalaysiatoday.com/category/nation/2015/02/09/why-proton-asks-indonesians-stunned-by-national-car-deal/|title=Why Proton? asks Indonesians "stunned" by national car deal|work=Free Malaysia Today|access-date=11 August 2015|archive-url=https://web.archive.org/web/20150717124223/https://www.freemalaysiatoday.com/category/nation/2015/02/09/why-proton-asks-indonesians-stunned-by-national-car-deal/|archive-date=17 July 2015|url-status=dead}}</ref><ref>{{cite web|url=https://www.thestar.com.my/News/Nation/2015/02/06/proton-mou-indonesian-car/|title=Proton signs MoU to develop Indonesian national car – Nation – The Star Online|date=6 February 2015 |access-date=11 August 2015|archive-date=8 August 2015|archive-url=https://web.archive.org/web/20150808235912/https://www.thestar.com.my/News/Nation/2015/02/06/proton-mou-indonesian-car/|url-status=live}}</ref> There are allegations that President Jokowi Widodo is appointing Abdullah Mahmud Hendropriyono as the representative of PT Adiperkasa Citra Lestari, who was known to be associated with ex-President Megawati Soekarnoputri.<ref>{{cite web|url=https://www.themalaysianinsider.com/malaysia/article/indonesians-up-in-arms-over-jokowi-crony-firm-proton-deal|title=Indonesians up in arms over Jokowi crony firm, Proton deal|access-date=11 August 2015|url-status=dead|archive-url=https://web.archive.org/web/20150724142919/https://www.themalaysianinsider.com/malaysia/article/indonesians-up-in-arms-over-jokowi-crony-firm-proton-deal|archive-date=24 July 2015|df=dmy-all}}</ref>

According to Steven Xu of Proton's International Sales, the company is still in the process of establishing more distributors to increase its presence in Indonesia as of 10 April 2019.<ref>{{cite web|url=https://www.carlist.my/news/proton-x70-indonesia-debut-postponed-65527/65527/|title=Proton X70 Indonesia Debut Postponed – Auto News – Carlist.my|website=Carlist.my – Malaysia's No.1 Car Site|access-date=22 October 2019|archive-date=22 October 2019|archive-url=https://web.archive.org/web/20191022021419/https://www.carlist.my/news/proton-x70-indonesia-debut-postponed-65527/65527/|url-status=live}}</ref>

On 24 April 2019, Proton announced that they'll relaunch again in Australia since sales have declined in 2015<ref>{{cite web|url=https://www.carsguide.com.au/car-news/proton-gears-up-for-australian-relaunch-74301|title=Proton gears up for Australian relaunch|website=CarsGuide|access-date=27 August 2019|archive-date=27 August 2019|archive-url=https://web.archive.org/web/20190827122955/https://www.carsguide.com.au/car-news/proton-gears-up-for-australian-relaunch-74301|url-status=live}}</ref> after the company established its presence in 1995.<ref>{{cite web|url=https://www.anyauto.com.au/is-proton-coming-back-to-australia-radio-segment/|title=Is Proton coming back to Australia – Radio Segment|date=8 May 2019|website=AnyAuto|access-date=2 September 2019|archive-date=2 September 2019|archive-url=https://web.archive.org/web/20190902042513/https://www.anyauto.com.au/is-proton-coming-back-to-australia-radio-segment/|url-status=live}}</ref>

According to Li Churong, the company will expand its presence in the ASEAN countries, such as Brunei, Indonesia, Singapore and Thailand.<ref>{{cite web|url=https://paultan.org/2020/01/30/geely-asks-proton-to-expand-into-southeast-asia-initial-focus-on-thailand-indonesia-and-singapore/|title=Geely asks Proton to expand into Southeast Asia - initial focus on Thailand, Indonesia and Singapore - paultan.org|date=30 January 2020|access-date=4 February 2020|archive-date=4 February 2020|archive-url=https://web.archive.org/web/20200204015033/https://paultan.org/2020/01/30/geely-asks-proton-to-expand-into-southeast-asia-initial-focus-on-thailand-indonesia-and-singapore/|url-status=live}}</ref> The company announced on 16 June 2021 that its Indonesian and Thai operations will resume in the near future with plans to be the third biggest automobile manufacturer in the ASEAN region.<ref name="Resuming">{{Cite web|url=https://paultan.org/2021/06/16/proton-thailand-indonesia-return-in-very-near-future/|title=Proton Thailand, Indonesia return in "very near future" - paultan.org|date=16 June 2021}}</ref> It was reported that Proton's Thai operations could resume by 2022.<ref name="Resuming"/> But in February 2023, it's reported that Indonesian and Thai operations have yet to resume, including Fiji.<ref name="Report"/>

The presence of a Proton X50 being driven in India for road tests indicate the possible presence of a future Proton branch in India.<ref>{{cite web | url=https://www.rushlane.com/proton-x50-suv-spied-in-pune-geely-plotting-india-entry-12424061.html | title=Proton X50 SUV Spied in Pune – Geely plotting India Entry? | date=24 January 2022 }}</ref>

On 29 November 2024, Geely announced that they will enter the Australian and Thai auto markets, potentially putting any dampers for Proton to market their vehicles in those two countries.<ref>{{Cite web|url=https://paultan.org/2024/11/29/geely-enters-thailand-indonesia-australia-what-happened-to-using-proton-for-rhd-asean-markets/|title=Geely enters Thailand, Indonesia, Australia - what happened to using Proton for RHD, ASEAN markets? - paultan.org|date=29 November 2024}}</ref> On 17 December 2024, Proton announced that Vincar Group will be the Singaporean distributor/retailer for Proton vehicles in Singapore with the Proton e.MAS 7 being the first vehicle to be retailed in 2025.<ref>{{cite web | url=https://www.carz.com.my/2024/12/proton-emas-7-set-to-enter-singapore-under-vincar-group | title=Proton e.MAS 7 Set to Enter Singapore Under Vincar Group | date=18 December 2024 }}</ref>

{{clear}}

== Partnerships ==

=== Mitsubishi ===

[[File:2012 Proton Inspira 2.0 Premium 4-door sedan (19699612942).jpg|thumbnail|right|The [[Proton Inspira]], the last of the Mitsubishi-based Protons.]]
[[Mitsubishi Motors Corporation]] (MMC) and [[Mitsubishi Corporation]] (MC) were instrumental in the foundation of Proton. The large majority of vehicle platforms, engines, parts and technical expertise were once sourced from Mitsubishi Motors. Additionally, the managing director of Proton between 1988 and 1993 was Kenji Iwabuchi, a former Mitsubishi Motors executive.<ref name="Proton 1980s 2"/> Proton's staff were also trained by Mitsubishi in Japan as part of a bilateral agreement. Management of Proton was gradually assumed by Malaysians in the 1990s.<ref name="Proton 1980s"/> All Proton cars launched between 1985 and 2000 with the exception of the [[Proton Tiara]] were based on Mitsubishi vehicles. Proton began producing indigenously designed models after 2000, but resumed product collaboration with MMC in 2008.<ref name="Proton Mitsubishi 2008"/> The result of the renewed collaboration is the [[Proton Inspira]], a [[rebadged]] 2007 [[Mitsubishi Lancer#2007–present|Mitsubishi Lancer]] for sale exclusively in the Malaysian market. It marked a return to closer ties between Proton and MMC.<ref name="Proton Inspira"/>

MMC and MC held a minority 30% joint stake in Proton, while a majority 70% stake was held by the Heavy Industries Corporation of Malaysia (HICOM).<ref>{{cite web |last=Fernandez |first=Joe |url=https://news.google.com/newspapers?id=71lPAAAAIBAJ&pg=6631,2081111&dq=proton+kenji&hl=en |title=Dramatic Saga of a best-seller |publisher=[[New Straits Times]] |date=9 July 1989 |access-date=29 March 2013 |archive-date=30 March 2021 |archive-url=https://web.archive.org/web/20210330234820/https://news.google.com/newspapers?id=71lPAAAAIBAJ&pg=6631%2C2081111&dq=proton+kenji&hl=en |url-status=live }}</ref> The Mitsubishi joint stake was later reduced to 15.86%, or 7.93% each for MMC and MC respectively until it was fully sold to [[Khazanah Nasional]] in January 2005.<ref name="Proton Mitsubishi share"/> Mitsubishi Motors, Japan's sole unprofitable carmaker of that period sold its 7.93% Proton stake earlier in March 2004 in an effort to reduce its ¥1.14 trillion (US$11 billion) debt.<ref name="Proton Mitsubishi share"/> The sale of Mitsubishi's joint stake in Proton marked the end of its 22-year investment in Proton.

=== Citroën ===

[[File:Proton Tiara (front), Sungai Besi.jpg|thumbnail|left|The [[Proton Tiara]].]]
In 1994, French car manufacturer [[Citroën]] announced plans for the production of [[Diesel fuel|diesel]]-powered cars in Malaysia under a joint venture with Proton.<ref>{{cite web |last=Raj |first=Charles |url=https://news.google.com/newspapers?id=xDdOAAAAIBAJ&pg=5760,87886&dq=proton+citroen&hl=en |title=Citroën plans to build diesel run Proton cars |publisher=[[New Straits Times]] |date=1 June 1994 |access-date=30 March 2013 |archive-date=31 March 2021 |archive-url=https://web.archive.org/web/20210331000741/https://news.google.com/newspapers?id=xDdOAAAAIBAJ&pg=5760%2C87886&dq=proton+citroen&hl=en |url-status=live }}</ref> Proton's then CEO, Tan Sri [[Yahaya Ahmad]] also advocated an alliance with [[PSA Peugeot Citroën]] for the purpose of technology transfer. Negotiations continued until 1995, but materialised in 1996 with the launch of the [[Proton Tiara]].<ref>{{cite web |url=https://news.google.com/newspapers?id=AFpIAAAAIBAJ&pg=4910,1773819&dq=proton+citroen+ax&hl=en |title=Proton and Citroën still discussing joint venture |publisher=[[New Straits Times]] |date=25 February 1995 |access-date=30 March 2013 |archive-date=30 March 2021 |archive-url=https://web.archive.org/web/20210330234918/https://news.google.com/newspapers?id=AFpIAAAAIBAJ&pg=4910%2C1773819&dq=proton+citroen+ax&hl=en |url-status=live }}</ref> It was based on the [[Citroën AX]] and powered by a 1.1L Citroën [[Straight 4|I4]] petrol engine, in contrast to the plans for a [[Diesel engine|diesel]] option. The joint venture between Proton and Citroën stagnated after the death of [[Yahaya Ahmad]] in a helicopter crash the following year. The Proton Tiara failed to compete against its rivals from Perodua and production ended in 2000, four years after its launch.
{{clear}}

=== Youngman ===

[[File:Youngman-Lotus L3 GT hatch 2 China 2015-04-06.jpg|thumbnail|right|2014 [[Youngman]] [[Europestar|Lotus L3]] GT 5-door, a [[rebadged]] [[Proton Gen-2]].]]
Proton entered the People's Republic of China in 2007 under a strategic joint venture with China [[Youngman]] Automobile Group Co., Ltd. The agreement involved a minimum of 30,000 [[Proton Gen-2]] CBU units which were [[rebadged]] in China under Youngman's [[Europestar]] marque.<ref>{{cite web |last=Tan |first=Paul |url=https://paultan.org/2007/07/13/youngman-to-sell-proton-gen2-badged-as-europestar-in-china/ |title=Youngman to sell Proton GEN2 badged as Europestar in China |publisher=paultan.org |date=13 July 2007 |access-date=6 February 2013 |archive-date=21 October 2012 |archive-url=https://web.archive.org/web/20121021055311/https://paultan.org/2007/07/13/youngman-to-sell-proton-gen2-badged-as-europestar-in-china/ |url-status=live }}</ref><ref>{{cite web |last=Tan |first=Paul |url=https://paultan.org/2007/12/15/europestar-rcr-rebadged-gen2-in-china/ |title=Europestar RCR – rebadged GEN2 in China |publisher=paultan.org |date=15 December 2007 |access-date=7 February 2013 |archive-date=8 November 2013 |archive-url=https://web.archive.org/web/20131108024530/https://paultan.org/2007/12/15/europestar-rcr-rebadged-gen2-in-china/ |url-status=live }}</ref> In 2008, the [[Proton Persona]] became the second model to be sold under the Europestar brand.<ref>{{cite web |last=Tan |first=Paul |url=https://paultan.org/2008/11/19/new-europestar-jingyue-based-on-proton-persona/ |title=New Europestar Jingyue based on Proton Persona |publisher=paultan.org |date=19 November 2008 |access-date=1 April 2013 |archive-date=17 September 2013 |archive-url=https://web.archive.org/web/20130917161318/https://paultan.org/2008/11/19/new-europestar-jingyue-based-on-proton-persona/ |url-status=live }}</ref> The Gen-2 and Persona were known as the RCR (short for RaCeR or Racing) and Jing Yue between 2007 and late 2009, but both cars were facelifted and renamed as the L3 5-door and L3 4-door (or L3 Sedan) for the 2010 [[model year]] respectively. Both models received unique parts and [[facelift (automobile)|facelifts]] from Youngman between 2007 and 2013. The most recent facelifts of the Europestar L3 GT 5-door (Proton Gen-2) and Europestar L3 GT 4-door (Proton Persona) offer new front bumpers, unique grilles and mirror-mounted turn signals on the exterior, in addition to a redesigned climate control cluster and leather upholstery on the interior.<ref>{{cite web |url=https://www.youngmanlotus.com/detail.aspx?id=713 |archive-url=https://archive.today/20130412052150/https://www.youngmanlotus.com/detail.aspx?id=713 |url-status=dead |archive-date=12 April 2013 |title=高性能运动风 莲花汽车L3GT再进一步 |publisher=youngmanlotus.com |date=19 December 2012 |access-date=1 April 2013 }}</ref><ref>{{cite web |url=https://www.youngmanlotus.com/detail.aspx?id=733 |archive-url=https://archive.today/20130412055433/https://www.youngmanlotus.com/detail.aspx?id=733 |url-status=dead |archive-date=12 April 2013 |title=撞击都市运动梦想 莲花汽车L3 GT静态体验 |publisher=youngmanlotus.com |date=5 March 2013 |access-date=1 April 2013 }}</ref><ref>{{cite web |last=Lim |first=Anthony |url=https://paultan.org/2012/05/08/youngman-lotus-l3-sedan-given-a-minor-facelift/ |title=Youngman Lotus L3 sedan given a minor facelift |publisher=paultan.org |date=8 May 2012 |access-date=1 April 2013 |archive-date=27 April 2013 |archive-url=https://web.archive.org/web/20130427083326/https://paultan.org/2012/05/08/youngman-lotus-l3-sedan-given-a-minor-facelift/ |url-status=live }}</ref> Youngman has also introduced less expensive variants of their L3 hatchback and saloon models, powered by the 1.5-litre [[Mitsubishi Orion engine#4G15|Mitsubishi 4G15M]] engine.<ref>{{cite web |url=https://car.bitauto.com/lianhual3/m103715/ |title=莲花L3三厢 1.5L 手动 精英型 2013款 |publisher=car.bitauto.com |access-date=2 December 2013 |language=zh |archive-date=3 December 2013 |archive-url=https://web.archive.org/web/20131203004410/https://car.bitauto.com/lianhual3/m103715/ |url-status=live }}</ref><ref>{{cite web |url=https://db.auto.sohu.com/model_2756/trim_122173.shtml |title=青年莲花L3三厢 2013款 1.5L 手动 精英型参数 |publisher=db.auto.sohu.com |access-date=2 December 2013 |language=zh |archive-date=3 December 2013 |archive-url=https://web.archive.org/web/20131203020052/https://db.auto.sohu.com/model_2756/trim_122173.shtml |url-status=live }}</ref>

Youngman unveiled the Europestar L5 hatchback and [[sedan (car)|saloon]] models at the 2011 Shanghai Motorshow. The exterior design and interior equipment are indigenous to Youngman, but both cars are based on an extended Proton GEN-2 platform (2,670mm, 70mm longer than the original) and powered by Proton's [[Campro engine|CamPro CPS]] 1.6-litre engine.<ref>{{cite web |last=Tan |first=Paul |url=https://paultan.org/2011/04/21/youngman-europestar-l5-based-on-long-wheelbase-gen2-platform-launched-at-shanghai-2011/ |title=Youngman Europestar L5 based on long wheelbase GEN2 platform launched at Shanghai 2011 |publisher=paultan.org |date=21 April 2011 |access-date=9 February 2013 |archive-date=30 August 2011 |archive-url=https://web.archive.org/web/20110830195538/https://paultan.org/2011/04/21/youngman-europestar-l5-based-on-long-wheelbase-gen2-platform-launched-at-shanghai-2011/ |url-status=live }}</ref> The Europestar T5 was previewed on 23 April 2012, a [[SUV]] designed by [[Lotus Cars|Lotus]] and Youngman and based on the Proton Gen-2 platform.<ref>{{cite web |author=Jonathan James Tan |url=https://paultan.org/2012/04/23/youngman-lotus-t5-could-this-be-protons-new-suv/ |title=Youngman Lotus T5 – could this be Proton's new SUV? |publisher=paultan.org |date=23 April 2012 |access-date=1 April 2013 |archive-date=29 December 2012 |archive-url=https://web.archive.org/web/20121229024324/https://paultan.org/2012/04/23/youngman-lotus-t5-could-this-be-protons-new-suv/ |url-status=live }}</ref> It was scheduled for a late 2012 launch but it was never put into production.<ref name="Youngman 2015"/>

Between mid-2009 and February 2015, [[Youngman|Youngman Lotus]] had reported total production figures of 196,234 rebadged CKD [[Proton Gen-2|GEN-2]] and [[Proton Persona|Persona]] units, of which 189,872 were reportedly sold.<ref name="Marklines sales/production data marklines.com"/>{{lower|0.2em|{{#tag: ref | Does not include sales of rebadged CBU GEN-2/Persona units, or Youngman Lotus' indigenously designed models. | name=Youngman | group=N }}<!--end lower:-->}} However, by mid-2015, the China Passenger Car Association (CPCA) stopped reporting Youngman Lotus sales numbers because they were "way off" from registration numbers.<ref name="Youngman 2015"/> Youngman Lotus had ceased production and sales altogether by mid-2015.<ref name="Youngman 2015">{{cite web |first=Lei |last=Xing |url=https://autochina.comnews.cn/d/44.html |title=Industry Reshuffling Unavoidable |website=chinaautoreview.com |access-date=27 February 2016 |archive-url=https://web.archive.org/web/20160311055915/https://autochina.comnews.cn/d/44.html |archive-date=11 March 2016 |url-status=dead |df=dmy-all }}</ref> In February 2015, Proton announced that they would revive their joint venture with [[Fujian]]-based Goldstar, and would not renew their contract with Youngman.<ref name="Proton Goldstar JV paultan.org"/><ref name="Proton Goldstar JV 2 paultan.org"/>

=== Honda ===

[[File:A fleet of CP Perdanas (29224256866).jpg|thumbnail|right|The [[Proton Perdana (second generation)|Proton Perdana (CP)]], based on the [[Honda Accord (North America eighth generation)|eighth generation Honda Accord]].]]
{{further|Proton Perdana (second generation)|l1=Proton Perdana}}

On 29 October 2012, Proton entered a collaboration with [[Honda]] Motor Company, Ltd.<ref>{{cite web |url=https://www.bursamalaysia.com/market/listed-companies/company-announcements/1102929 |title=OTHERS DRB-HICOM BERHAD ("DRB-HICOM" OR "THE COMPANY") COLLABORATION BETWEEN PROTON HOLDINGS BERHAD AND HONDA MOTOR CO., LTD |publisher=[[Bursa Malaysia]] |date=29 October 2012 |access-date=2 April 2013 |archive-date=14 December 2013 |archive-url=https://web.archive.org/web/20131214193811/https://www.bursamalaysia.com/market/listed-companies/company-announcements/1102929 |url-status=live }}</ref> Both companies have agreed to explore collaboration opportunities in the areas of technology enhancement, new product line up and the sharing of vehicle platforms and facilities.<ref>{{cite web |url=https://www.topgear.com/my/7728-proton-signs-agreement-with-honda/ |archive-url=https://archive.today/20130411235331/https://www.topgear.com/my/7728-proton-signs-agreement-with-honda/ |url-status=dead |archive-date=11 April 2013 |title=Proton signs agreement with Honda |publisher=[[Top Gear (magazine)|Top Gear (Malaysia)]] |date=29 October 2012 |access-date=2 April 2013 }}</ref>

In November 2013, it was revealed that the PRM would be based on the [[Honda Accord (North America eighth generation)|North American eighth generation Honda Accord]].<ref>{{cite web |first=Paul |last=Tan |url=https://paultan.org/2013/11/07/spyshots-honda-accord-based-proton-perdana-replacement-model/ |title=SPYSHOTS: First look at the Honda Accord-based Proton Perdana Replacement Model (PRM) |publisher=paultan.org |date=7 November 2013 |access-date=8 November 2013 |archive-date=10 November 2013 |archive-url=https://web.archive.org/web/20131110024007/https://paultan.org/2013/11/07/spyshots-honda-accord-based-proton-perdana-replacement-model/ |url-status=live }}</ref> The PRM will launch in two phases, the first in mid-December for sale exclusively to the [[Malaysian government]] and the second within the next two years for the Malaysian domestic market.<ref>{{cite web |url=https://www.malaysia-chronicle.com/index.php?option=com_k2&view=item&id=184642:proton-5-year-plans-good-to-go?&Itemid=3#axzz2k2PIZLtN |title=Proton 5-year plans GOOD TO GO? |work=Malaysia Chronicle |publisher=malaysia-chronicle.com |date=8 November 2013 |access-date=8 November 2013 |archive-date=4 December 2014 |archive-url=https://web.archive.org/web/20141204181807/https://www.malaysia-chronicle.com/index.php?option=com_k2&view=item&id=184642%3Aproton-5-year-plans-good-to-go%3F&Itemid=3#axzz2k2PIZLtN |url-status=live }}</ref> Around 3,000 units of the PRM will be produced initially to replace the ageing [[Proton Perdana (first generation)#Perdana V6 (1999-2010)|Proton Perdana V6]] fleet in use by the federal government.<ref name="Proton 5-year forecast"/> The result of the collaboration, the [[second generation Proton Perdana]], was unveiled on 11 December 2013 at an official ceremony in [[Putrajaya]].<ref name="Proton Perdana (second generation) launch"/>

=== Suzuki ===

[[File:Proton Ertiga.jpg|thumb|The Proton Ertiga.]]
Proton partnered with Suzuki and rebadged the [[Suzuki Ertiga]].<ref>{{cite web|url=https://paultan.org/2015/06/15/proton-suzuki-mou/|title=Proton signs MoU and Licence Agreement with Suzuki|date=2015-06-15|website=Paul Tan's Automotive News|access-date=2017-08-14}}</ref> Under the June 2015 agreement, 25 of its 3S and 4S Suzuki dealership outlets have been converted into Proton Edar outlets and bearing both Proton and Suzuki logos.{{citation needed|date=September 2022}}

=== Geely ===

PROTON Holdings parent company [[DRB-HICOM]] announced sold 49.9% stake in Proton to [[Geely|Zhejiang Geely Automobile Holdings]].<ref>{{Cite news|url=https://paultan.org/2017/05/24/geely-to-acquire-49-9-percent-stake-in-proton-51-percent-in-lotus/|title=Geely to acquire 49.9% stake in Proton, 51% in Lotus – definitive agreement to be signed before end of July|date=2017-05-24|work=Paul Tan's Automotive News|access-date=2018-09-08|language=en-US|archive-date=4 August 2019|archive-url=https://web.archive.org/web/20190804215151/https://paultan.org/2017/05/24/geely-to-acquire-49-9-percent-stake-in-proton-51-percent-in-lotus/|url-status=live}}</ref><ref>{{Cite news|url=https://paultan.org/2017/05/24/proton-to-develop-its-first-suv-based-on-geely-boyue/|title=Proton SUV to be based on Geely Boyue|date=2017-05-24|work=Paul Tan's Automotive News|access-date=2018-09-08|language=en-US|archive-date=9 May 2019|archive-url=https://web.archive.org/web/20190509111943/https://paultan.org/2017/05/24/proton-to-develop-its-first-suv-based-on-geely-boyue/|url-status=live}}</ref> Following the entry of China's [[Geely]] as a shareholder of PROTON, PROTON Holdings secured the intellectual properties to the design, development, manufacture, sale, marketing and distribution of the [[Geely Boyue]], [[Geely Binyue]] and [[Geely Haoyue]] for Brunei, Indonesia, Malaysia, Singapore and Thailand.<ref>{{cite web|url=https://paultan.org/2018/09/28/proton-secures-license-to-produce-and-sell-three-geely-models-for-asean-boyue-sx11-suv-vf11-mpv/|title=Proton secures license to produce and sell three Geely models for ASEAN – Boyue, SX11 SUV, VF11 MPV|date=2018-09-28|website=Paul Tan's Automotive News|language=en-US|access-date=2019-03-06|archive-date=11 June 2019|archive-url=https://web.archive.org/web/20190611141233/https://paultan.org/2018/09/28/proton-secures-license-to-produce-and-sell-three-geely-models-for-asean-boyue-sx11-suv-vf11-mpv/|url-status=live}}</ref>

Proton announced the launch of the Proton's first [[sport utility vehicle]] which is based on [[Geely Boyue]], with touches of local design elements introduced for the Malaysian market. The first batch of the locally named [[Geely Boyue|Proton X70]] will be imported from China, with localisation plans afoot with the expansion of their Tanjong Malim plant.<ref>{{cite web|url=https://www.nst.com.my/business/2018/10/419947/proton-invests-rm12b-expand-tanjung-malim-plant|title=Proton invests RM1.2b to expand Tanjung Malim plant &#124; New Straits Times|first=Lizam|last=Ridzuan|date=10 October 2018|website=NST Online|access-date=19 November 2018|archive-date=19 November 2018|archive-url=https://web.archive.org/web/20181119132636/https://www.nst.com.my/business/2018/10/419947/proton-invests-rm12b-expand-tanjung-malim-plant|url-status=live}}</ref>

With the incoming sales and tax exemption plans for EVs coming in by 2022, Proton announced a roadmap of hybrid, PHEV and BEV products for the future.<ref>{{Cite web|url=https://paultan.org/2021/11/15/proton-ev-phev-and-hybrid-in-the-plans-edar-ceo/|title=Proton EV, PHEV and hybrid in the plans - Edar CEO - paultan.org|date=15 November 2021}}</ref> While no specific electric model was mentioned, there is a possibility of the tech to be led by Geely's new powertrain brand, Leishen Hi-X.{{citation needed|date=September 2022}}

== Motorsport ==

=== 1980s and 1990s ===

Proton has a significant historical presence in [[motorsports]]. In the late 1980s, an alliance consisting of Proton, Malaysian oil and gas company [[Petronas]], [[Mitsubishi Motors]] of Japan and distributor of Proton cars, Edaran Otomobil Nasional (EON) led to the formation of the Petronas EON Racing Team (PERT).<ref name="Proton Motorsports history"/> The team focused primarily on [[rallying]] and has been in motorsports as early as 1987.<ref>{{cite web |url=https://news.google.com/newspapers?id=OntPAAAAIBAJ&pg=2120,111791&dq=proton+saga+rally&hl=en |title=A touch of Saga glamour |publisher=[[New Straits Times]] |date=1 August 1987 |access-date=3 April 2013 |archive-date=30 March 2021 |archive-url=https://web.archive.org/web/20210330235233/https://news.google.com/newspapers?id=OntPAAAAIBAJ&pg=2120%2C111791&dq=proton+saga+rally&hl=en |url-status=live }}</ref> PERT won the 1989 [[Royal Dutch Shell|Shell]] Malaysia Rally with [[Proton Saga (First generation)|Proton Saga]] [[rally car]]s which were prepared by Mitsubishi's [[Ralliart]] division, featuring powerful 150&nbsp;bhp engines as part of its rally specifications.<ref>{{cite web |author=Martinez, Gerald |url=https://news.google.com/newspapers?id=I2NPAAAAIBAJ&pg=4399,3693995&dq=proton+saga+rally&hl=en |title=EON throw in the Proton challenge |publisher=[[New Straits Times]] |date=15 September 1989 |access-date=3 April 2013 |archive-date=30 March 2021 |archive-url=https://web.archive.org/web/20210330235150/https://news.google.com/newspapers?id=I2NPAAAAIBAJ&pg=4399%2C3693995&dq=proton+saga+rally&hl=en |url-status=live }}</ref> PERT won several other international rallies including the 1991 Rally of Thailand, 1993 [[Dubai]] International Rally and the Rallye Ng Philipinas in 1995, 1996 and 1997 respectively.<ref name="Proton Motorsports history"/><ref>{{cite web |url=https://www.thailandrally.com/pdf/rallyofthailand/13112012/Rally%20Guide%202%20KING%20CUP%20APPENDIX.pdf |title=Rally of Thailand – Previous Winners |publisher=thailandrally.com |access-date=3 April 2013 |url-status=dead |archive-url=https://web.archive.org/web/20140715122851/https://www.thailandrally.com/pdf/rallyofthailand/13112012/Rally%20Guide%202%20KING%20CUP%20APPENDIX.pdf |archive-date=15 July 2014 |df=dmy-all }}</ref>

=== 2000s ===

[[File:Karamjit Singh.jpg|thumb|right|Proton PERT with veteran Malaysian rally driver [[Karamjit Singh]].]]
Proton's presence in international motorsports peaked when the Petronas EON Racing Team won the 2002 [[Production World Rally Championship]] with veteran Malaysian rally driver [[Karamjit Singh]] in a [[Proton PERT]], a [[rebadged]] [[Mitsubishi Lancer Evolution]].<ref name="Proton Motorsports history"/><ref>{{cite web |author=Wade, Giles |url=https://www.maxrally.com/2013/03/24/theres-more-to-malaysia |title=There's more to Malaysia... |publisher=maxrally.com |date=24 March 2013 |access-date=3 April 2013 |archive-url=https://web.archive.org/web/20130326045754/https://www.maxrally.com/2013/03/24/theres-more-to-malaysia |archive-date=26 March 2013 |url-status=dead |df=dmy-all }}</ref> The Proton-Karamjit duo also won the 2001, 2002 and 2004 [[Asia-Pacific Rally Championship]] titles.<ref>{{cite web |url=https://www.aprc.tv/Archive/2001-Archive.php |title=APRC – 2001 Archive |publisher=aprc.tv |access-date=3 April 2013 |archive-date=14 July 2014 |archive-url=https://web.archive.org/web/20140714182828/https://aprc.tv/Archive/2001-Archive.php |url-status=live }}</ref><ref>{{cite web |url=https://www.aprc.tv/Archive/2002-Archive.php |title=APRC – 2002 Archive |publisher=aprc.tv |access-date=3 April 2013 |archive-date=14 July 2014 |archive-url=https://web.archive.org/web/20140714205125/https://aprc.tv/Archive/2002-Archive.php |url-status=live }}</ref><ref>{{cite web |url=https://www.aprc.tv/Archive/2004-Archive.php |title=APRC – 2004 Archive |publisher=aprc.tv |access-date=3 April 2013 |archive-date=14 July 2014 |archive-url=https://web.archive.org/web/20140714214133/https://aprc.tv/Archive/2004-Archive.php |url-status=live }}</ref>

In 2003, the Proton Motorsports Division, also known as "Race.Rally.Research., R3", was established.<ref name="Proton Motorsports history"/> R3 assumed the responsibility of Proton's motorsports endeavours, which had been held by [[Ralliart]] of Mitsubishi Motors. The first model to benefit from R3 engineering was the [[Proton Satria R3]] which launched in late 2004 with a limited run of 150 units.{{citation needed|date=September 2022}}

=== 2010s ===

=== Asia-Pacific Rally Championship ===

[[File:Proton Satria Neo Super 2000 Rally Car 2010.jpg|thumb|left|[[Alister McRae]] in his [[Proton Satria Neo S2000]] at [[Rally Hokkaido]] during the [[2010 Asia-Pacific Rally Championship season|2010 APRC season]].]]
Proton re-entered the [[Asia-Pacific Rally Championship]] (APRC) in 2010, an international rally championship organised by the [[FIA]] encompassing rounds in Asia and Oceania. Proton had previously participated in the APRC, but withdrew in 2005 due to financial problems. The company competes under the official team name of [[Proton Motorsports]] with former [[World Rally Championship|WRC]] drivers [[Chris Atkinson]] and [[Alister McRae]] from Australia and Scotland respectively in a pair of [[Proton Satria Neo S2000]] rally cars. The new Satria Neo S2000 replaced the [[Proton PERT]] as Proton's premier rally car, and was prepared by British-based Mellors Elliot Motorsport (MEM) in accordance to FIA [[Super 2000]] specifications.<ref>{{cite web |author=Tan, Paul |url=https://paultan.org/2008/08/04/mem-proton-satria-neo-super-2000/ |title=MEM Proton Satria Neo Super 2000 |publisher=paultan.org |date=4 August 2008 |access-date=4 April 2013 |archive-date=27 September 2012 |archive-url=https://web.archive.org/web/20120927054024/https://paultan.org/2008/08/04/mem-proton-satria-neo-super-2000/ |url-status=live }}</ref> The cars cost over RM1 million each and are equipped with 280&nbsp;bhp (271Nm) 2.0 litre engines paired to [[4WD]] [[powertrain|drivetrains]].<ref>{{cite web |url=https://www.arenakereta.com/2011/04/11/kenali-lebih-lanjut-proton-satria-neo-s2000-yang-memenangi-pusingan-pertama-aprc-2011/ |title=Kenali lebih lanjut Proton Satria Neo S2000 yang memenangi pusingan pertama APRC 2011 |publisher=arenakereta.com / cbt.com.my |date=11 April 2011 |access-date=4 April 2013 |url-status=dead |archive-url=https://web.archive.org/web/20130831042038/https://www.arenakereta.com/2011/04/11/kenali-lebih-lanjut-proton-satria-neo-s2000-yang-memenangi-pusingan-pertama-aprc-2011/ |archive-date=31 August 2013 |df=dmy-all }}</ref> Despite facing technical problems and stiff competition from the superior [[Mitsubishi Lancer Evolution]] and [[Subaru Impreza]] rally cars, Proton drivers McRae and Atkinson placed 3rd and 5th respectively in the [[2010 Asia-Pacific Rally Championship season|2010 APRC season]].{{citation needed|date=September 2022}}

[[File:Satria kumarally2011.JPG|thumb|right|2011 [[Proton Satria Neo#Proton Satria Neo CUSCO Edition|Proton Satria Neo CUSCO Edition]] in Japan.]]

The following year, Malaysian rally veteran [[Karamjit Singh]] rejoined the APRC after a 6-year absence under the Proton R3 Cusco Rally Team in a [[Group N]] [[2WD]] [[CUSCO Japan]]-tuned 1.6L [[Campro engine|CamPro]] 145&nbsp;hp (170Nm) version of the [[Proton Satria Neo#Proton Satria Neo CUSCO Edition|Satria Neo]].<ref>{{cite web |url=https://vimeo.com/35781091 |title=APRC – Karamjit Singh 2011 |date=27 January 2012 |publisher=aprc.tv / [[Vimeo]] |access-date=4 April 2013 |archive-date=21 May 2013 |archive-url=https://web.archive.org/web/20130521045955/https://vimeo.com/35781091 |url-status=live }}</ref> Japanese rally driver Akira Bamba also contested in the [[2011 Asia-Pacific Rally Championship season|2011 APRC season]] in another Satria Neo CUSCO. The 2011 season concluded with a one-two [[Proton Motorsports]] victory with drivers McRae and Atkinson in their Satria Neo S2000s. Karamjit placed 1st in the 2WD category and 7th overall in the championship, ahead of Bamba who placed 9th overall.<ref>{{cite web |author=Tan, Paul |url=https://paultan.org/2011/05/16/karamjits-cusco-satria-neo-is-the-fastest-2wd-car-in-rally-of-queensland/ |title=Karamjit's CUSCO Proton Satria Neo is the fastest 2WD car in Rally of Queensland |publisher=paultan.org |date=16 May 2011 |access-date=4 April 2013 |archive-date=11 June 2012 |archive-url=https://web.archive.org/web/20120611091334/https://paultan.org/2011/05/16/karamjits-cusco-satria-neo-is-the-fastest-2wd-car-in-rally-of-queensland/ |url-status=live }}</ref>

In the [[2012 Asia-Pacific Rally Championship season|2012 APRC season]], [[Chris Atkinson]] left Proton Motorsports after two years of racing history with the team. Atkinson joined Indian Team MRF instead where he piloted a [[Škoda Fabia S2000]] alongside Indian rally veteran [[Gaurav Gill]]. The vacant slot in Proton Motorsports was filled by Swedish racer [[Per-Gunnar Andersson (rally driver)|Per-Gunnar Andersson]] who also raced for Proton in the [[Intercontinental Rally Challenge]]. Additionally, Proton R3 Cusco added a third driver, Malaysian Kenneth Koh, whereas Dreams India driver Sanjay Takle participated in another 2WD Satria Neo. The 2012 season ended with a Team MRF victory, with Atkinson and Gaurav placing first and fourth respectively in their S2000 Škodas.<ref name="APRC 2012"/> Proton Motorsports driver McRae clinched second, but Andersson placed a lowly seventh overall with the S2000 Satria Neos.<ref name="APRC 2012"/> Proton R3 Cusco racers Karamjit, Bamba and Kenneth placed fifth, sixth and eight respectively and Dreams India's Sanjay placed ninth overall.<ref name="APRC 2012"/>

=== Intercontinental Rally Challenge ===
Proton entered into the [[2009 Intercontinental Rally Challenge season|Intercontinental Rally Challenge 2009]] with the [[Proton Satria Neo]] [[Super 2000]]. Their best result in IRC is [[Alister McRae]] finish 2nd place at [[2009 Rally Scotland]]. Drivers in 2009 were [[Karamjit Singh]], [[Guy Wilks]], [[Bryan Bouffier]] and [[Alister McRae]] scoring 13 points. In [[2010 Intercontinental Rally Challenge season|2010]] Proton team had many retirements and did not score a single point. Drivers for 2010 were [[Alister McRae]], [[Chris Atkinson]], [[Niall McShea]], [[Keith Cronin]], [[Gilles Panizzi]] and privateer with factory support, [[Tom Cave]]. Best result of 2010 season was 22nd place of Gilles Panizzi at [[2010 Rallye Sanremo]], although it was the only finish of Proton Satria Neo S2000 in this season.

=== British Touring Car Championship ===

[[File:Petronas Syntium Proton BTC-T Proton Impian, Knockhill Circuit, Scotland.jpg|thumb|200px|left|The [[BTC-T Proton Impian]] of Team Petronas Syntium Proton at [[Knockhill Circuit]], Scotland.]]
The [[British Touring Car Championship]] (BTCC) is a [[touring car racing]] series held each year in the United Kingdom. Proton participated in the BTCC between 2002 and 2004 as the Petronas Syntium Proton (Team PSP). The team in the [[2002 British Touring Car Championship season|2002]] and [[2003 British Touring Car Championship season|2003]] BTCC seasons was headed by Scottish and English drivers [[David Leslie (racing driver)|David Leslie]] and [[Phil Bennett (racing driver)|Phil Bennett]] respectively in two heavily modified [[BTC-T Proton Impian]] [[touring cars]].<ref>{{cite web |url=https://www.carpages.co.uk/proton/proton_on_pace_for_btcc_19_03_02.asp |title=New Proton Team on the Pace For 2002 BTCC |publisher=carpages.co.uk |date=19 March 2002 |access-date=4 April 2013 |archive-date=3 December 2013 |archive-url=https://web.archive.org/web/20131203022347/https://www.carpages.co.uk/proton/proton_on_pace_for_btcc_19_03_02.asp |url-status=live }}</ref> They were succeeded by South African [[Shaun Watson-Smith]] and Malaysian [[Fariqe Hairuman]] in the [[2004 British Touring Car Championship season|2004 season]].<ref>{{cite web |url=https://www.motorsport.com/btcc/news/btcc-team-psp-announces-2004-driver-line-up/ |title=BTCC: Team PSP announces 2004 driver line-up |publisher=motorsport.com |date=3 February 2004 |access-date=4 April 2013 |archive-date=24 May 2013 |archive-url=https://web.archive.org/web/20130524134706/https://www.motorsport.com/btcc/news/btcc-team-psp-announces-2004-driver-line-up/ |url-status=live }}</ref>

[[File:Welch Motorsport - Sopp+Sopp, Daniel Welch, Proton Persona NGTC, Snetterton, England.jpg|thumb|right|[[Daniel Welch (racing driver)|Daniel Welch]]'s [[Proton Persona|NGTC Proton Persona]] at the [[2013 BTCC]] [[Snetterton Motor Racing Circuit|Snetterton GP]], England.]]
In 2011, UK-based Welch Motorsport contested the BTCC in a [[Proton Persona]] [[NGTC]], driven by [[Daniel Welch (racing driver)|Daniel Welch]].<ref>{{cite web |url=https://www.btcc.net/html/generalnews_detail.php?id=2248 |title=New team plans Proton entry |publisher=btcc.net |date=16 February 2011 |access-date=4 April 2013 |url-status=dead |archive-url=https://web.archive.org/web/20110723032915/https://www.btcc.net/html/generalnews_detail.php?id=2248 |archive-date=23 July 2011 |df=dmy-all }}</ref> Welch Motorsport competes independently and is not tied to Proton, but indirectly supported by Proton UK<ref>{{cite web |author=Lim, Anthony |url=https://paultan.org/2011/12/21/welch-motorsport-to-expand-to-running-two-ngtc-protons-in-2012-btcc-current-btcc-persona-goes-on-display/ |title=Welch Motorsport to expand to running two NGTC Protons in 2012 BTCC – current BTCC Persona goes on display |publisher=paultan.org |date=21 December 2011 |access-date=4 April 2013 |archive-date=27 March 2013 |archive-url=https://web.archive.org/web/20130327063957/https://paultan.org/2011/12/21/welch-motorsport-to-expand-to-running-two-ngtc-protons-in-2012-btcc-current-btcc-persona-goes-on-display/ |url-status=live }}</ref> The team made its debut in the second half of the [[2011 BTCC season]] and scored a point in the final race at the [[Silverstone Circuit]], placing 22nd overall in the tournament. In comparison, 2011 Drivers' Champion [[Matt Neal]] of [[Honda Racing Team]] scored 257 points.{{citation needed|date=September 2022}}

Welch Motorsport's performance improved significantly in the [[2012 British Touring Car Championship season|2012 BTCC season]]. Daniel Welch had his best race at [[Oulton Park]], where he finished sixth in race one, and held off defending champion Matt Neal to claim fourth position in race two. Welch Motorsport placed 15th overall with 79 points in the 2012 season, with 2012 Drivers' Champion [[Gordon Shedden]] scoring 408 points in comparison.{{citation needed|date=September 2022}}

Welch Motorsport expanded to a two-car team in the [[2013 British Touring Car Championship season|2013 BTCC season]]. The [[Proton Persona]] [[NGTC]] returns in the hands of [[Daniel Welch (racing driver)|Daniel Welch]], whereas the second car is a [[Super 2000]] [[Ford Focus (second generation, Europe)|Mk 2 Ford Focus]] driven by [[David Nye (racing driver)|David Nye]].{{citation needed|date=September 2022}}

== Football ==

Proton and [[Norwich City F.C.]] signed a 3-year sponsorship deal in 2003, becoming the ''Canaries'' main sponsor for their home kit, whilst Proton-owned Lotus Cars would feature on the away kit. The deal, reportedly valued at a "seven-figure sum",<ref>{{cite web|url=https://www.pistonheads.com/gassing/topic.asp?h=0&f=14&t=38290|title=Lotus sponsor NCFC|access-date=2021-01-18|website=PistonHeads|archive-date=4 July 2004|archive-url=https://web.archive.org/web/20040704124509/https://www.pistonheads.com/gassing/topic.asp?f=14&h=0&t=38290|url-status=live}}</ref> was the largest sponsorship deal in the club's history. Proton's chief executive officer Tengku Mahaleel Ariff said the sponsorship deal would bring more awareness and recognition to the Proton brand, which it currently lacked.<ref>{{cite web|url=https://www.thestar.com.my/news/nation/2003/05/07/proton-signs-sponsorship-deal-with-first-division-norwich-city|title=Proton signs sponsorship deal with First Division Norwich City|access-date=2021-01-18|website=The Star|date=7 May 2003 |archive-date=31 March 2021|archive-url=https://web.archive.org/web/20210331001450/https://www.thestar.com.my/news/nation/2003/05/07/proton-signs-sponsorship-deal-with-first-division-norwich-city|url-status=live}}</ref>

In 2005, Proton opened a showroom at Norwich City's [[Carrow Road|Carrow Road stadium]], featuring products from Proton and Proton-owned brands. It was incorporated into the stadium's Jarrold Stand.<ref>{{cite web|url=https://www.am-online.com/news/2005/3/17/proton-to-sell-cars-and-bikes-at-premiership-football-club/8362/|title=Proton to sell cars and bikes at Premiership football club|access-date=2021-01-18|website=AM Online|archive-date=3 March 2021|archive-url=https://web.archive.org/web/20210303092813/https://www.am-online.com/news/2005/3/17/proton-to-sell-cars-and-bikes-at-premiership-football-club/8362/|url-status=live}}</ref>

== Awards and accolades ==

* People's Choice, Automotive Category (Silver) – Putra Brands Awards 2017<ref name=":0">{{cite web|url=https://aaaa.org.my/putrabrandawards/|title=WINNERS|access-date=2018-11-30|website=PUTRA BRAND AWARDS|archive-url=https://web.archive.org/web/20181130064613/https://aaaa.org.my/putrabrandawards/|archive-date=2018-11-30|url-status=live|language=en}}</ref>
* People's Choice, Automotive Category (Silver) – Putra Brands Awards 2018<ref name=":0" />

==See also==
* [[Automotive industry in Malaysia]]

== Notes ==

{{Reflist|group=N}}

== References ==

{{Reflist|refs=

<ref name="Proton Saga Anniversary">{{cite web |last=Danker |first=Tony |url=https://news.google.com/newspapers?id=64xUAAAAIBAJ&pg=5138,266763&dq=proton+saga&hl=en |title=A Year of Success For National Car |publisher=[[New Straits Times]] |date=1 September 1986 |access-date=5 June 2011 |archive-date=30 March 2021 |archive-url=https://web.archive.org/web/20210330234723/https://news.google.com/newspapers?id=64xUAAAAIBAJ&pg=5138%2C266763&dq=proton+saga&hl=en |url-status=live }}</ref>

<ref name="Proton 1980s">{{cite web |last=Kaur |first=Hardev |url=https://news.google.com/newspapers?id=ERFZAAAAIBAJ&pg=6636,3668522&dq=proton+management&hl=en |title=Taking over management of Proton |publisher=[[New Straits Times]] |date=19 January 1992 |access-date=29 March 2013 |archive-date=30 March 2021 |archive-url=https://web.archive.org/web/20210330235014/https://news.google.com/newspapers?id=ERFZAAAAIBAJ&pg=6636%2C3668522&dq=proton+management&hl=en |url-status=live }}</ref>

<ref name="Proton 1980s 2">{{cite web |url=https://paultan.org/2005/08/18/proton-japanese-ceo/ |title=Proton Japanese CEO |access-date=29 March 2013 |author=Tan, Paul |date=18 August 2005 |publisher=paultan.org / [[New Straits Times]] |archive-date=4 March 2016 |archive-url=https://web.archive.org/web/20160304090900/https://paultan.org/2005/08/18/proton-japanese-ceo/ |url-status=live }}</ref>

<ref name="Proton Tanjung Malim">{{cite web |last=Huong |first=Thomas |url=https://biz.thestar.com.my/news/story.asp?file=/2012/8/27/business/11870553&sec=business |title=DRB-Hicom to invest RM1bil and accelerate development of Proton City |work=[[The Star (Malaysia)]] |date=27 August 2012 |access-date=28 March 2013 |archive-date=28 August 2012 |archive-url=https://web.archive.org/web/20120828160946/https://biz.thestar.com.my/news/story.asp?file=%2F2012%2F8%2F27%2Fbusiness%2F11870553&sec=business |url-status=live }}</ref>

<ref name="Malaysia '08,'09">{{cite web |last=Gasnier |first=Matthias |url=https://bestsellingcarsblog.com/2010/01/28/malaysia-2008-2009-perodua-myvi-viva-proton-saga-on-podium/ |title=Malaysia 2008–2009: Perodua Myvi, Viva & Proton Saga on podium |publisher=bestsellingcarsblog.com |date=28 January 2010 |access-date=13 March 2013 |archive-date=6 May 2013 |archive-url=https://web.archive.org/web/20130506145725/https://bestsellingcarsblog.com/2010/01/28/malaysia-2008-2009-perodua-myvi-viva-proton-saga-on-podium/ |url-status=live }}</ref>

<ref name="Malaysia '10,'11">{{cite web |last=Gasnier |first=Matthias |url=https://bestsellingcarsblog.com/2012/02/13/malaysia-full-year-2011-perodua-myvi-and-proton-saga-rule/ |title=Malaysia Full Year 2011: Perodua Myvi and Proton Saga rule |publisher=bestsellingcarsblog.com |date=13 February 2012 |access-date=13 March 2013 |archive-date=1 June 2013 |archive-url=https://web.archive.org/web/20130601174951/https://bestsellingcarsblog.com/2012/02/13/malaysia-full-year-2011-perodua-myvi-and-proton-saga-rule/ |url-status=live }}</ref>

<ref name="Malaysia '12">{{cite web |last=Gasnier |first=Matthias |url=https://bestsellingcarsblog.com/2012/07/02/malaysia-may-2012-proton-preve-up-to-7/ |title=Malaysia May 2012: Proton Prevé up to No. 7 |publisher=bestsellingcarsblog.com |date=2 July 2012 |access-date=13 March 2013 |archive-date=25 May 2013 |archive-url=https://web.archive.org/web/20130525081151/https://bestsellingcarsblog.com/2012/07/02/malaysia-may-2012-proton-preve-up-to-7/ |url-status=live }}</ref>

<ref name="Proton Mitsubishi 2008">{{cite web |url=https://announcements.bursamalaysia.com/EDMS%5Cannweb.nsf/LsvAllByID/482568AD00295D074825750E0005C2E7?OpenDocument |title=Proton enters into product collaboration with Mitsubishi Motors Corporation, Japan |publisher=[[Bursa Malaysia]] |date=5 December 2008 |url-status=dead |archive-url=https://web.archive.org/web/20100907070918/https://announcements.bursamalaysia.com/EDMS/annweb.nsf/LsvAllByID/482568AD00295D074825750E0005C2E7?OpenDocument |archive-date=7 September 2010 |df=dmy-all }}</ref>

<ref name="Proton Inspira">{{cite web |url=https://biz.thestar.com.my/news/story.asp?file=/2008/12/5/business/2727852&sec=business |title=Proton in product collaboration with Mitsubishi |work=[[The Star (Malaysia)]] |date=5 December 2008 |access-date=12 February 2010 |archive-date=8 March 2010 |archive-url=https://web.archive.org/web/20100308111531/https://biz.thestar.com.my/news/story.asp?file=%2F2008%2F12%2F5%2Fbusiness%2F2727852&sec=business |url-status=live }}</ref>

<ref name="Proton Suprima S Launch 1-Live Stream (Archived)">{{cite web |url=https://www.youtube.com/watch?v=sMq5fWcHJhQ |title=Proton Suprima S Launch Livestream by PAULTAN.ORG |publisher=Paul Tan (YouTube) / YouTube |date=17 August 2013 |access-date=17 August 2013 |archive-date=21 October 2013 |archive-url=https://web.archive.org/web/20131021150718/https://www.youtube.com/watch?v=sMq5fWcHJhQ |url-status=live }}</ref>

<ref name="Proton Logo">{{cite web |url=https://corporate.proton.com/About/Brand/The-Brand.aspx |archive-url=https://web.archive.org/web/20121018060324/https://corporate.proton.com/About/Brand/The-Brand.aspx |url-status=dead |archive-date=18 October 2012 |title=PROTON Holdings Berhad – The Brand |publisher=corporate.proton.com |access-date=11 February 2012 }}</ref>

<ref name="Proton Export">{{cite web |last=Gilbert |first=John |url=https://www.freemalaysiatoday.com/category/business/2013/04/03/listed-automotive-groups-exploring-foreign-markets/ |title=Listed automotive groups exploring foreign markets |publisher=freemalaysiatoday.com / themalaysianreserve.com |date=3 April 2013 |access-date=9 April 2013 |archive-url=https://web.archive.org/web/20130416025712/https://www.freemalaysiatoday.com/category/business/2013/04/03/listed-automotive-groups-exploring-foreign-markets/ |archive-date=16 April 2013 |url-status=dead }}</ref>

<ref name="Proton Export 2">{{cite web |last=Abu Bakar |first=Othman |url=https://news.google.com/newspapers?id=6jpOAAAAIBAJ&pg=5475,427967&dq=proton+wira&hl=en |title=Modified Wira for Europe, Gulf |publisher=[[New Straits Times]] |date=12 August 1993 |access-date=22 March 2013 |archive-date=30 March 2021 |archive-url=https://web.archive.org/web/20210330234750/https://news.google.com/newspapers?id=6jpOAAAAIBAJ&pg=5475%2C427967&dq=proton+wira&hl=en |url-status=live }}</ref>

<ref name="Proton Export Sales">{{cite web |first=Manoj |last=Prasad |url=https://a4rzero.wordpress.com/2012/11/29/proton-intl-sales/ |title=Proton International Sales |publisher=[[WordPress]] |date=29 November 2012 |access-date=24 September 2013 |archive-date=21 February 2014 |archive-url=https://web.archive.org/web/20140221173557/https://a4rzero.wordpress.com/2012/11/29/proton-intl-sales/ |url-status=live }}</ref>

<ref name="Proton Export Sales UK 2012">{{cite web|first=Matthias |last=Gasnier |url=https://bestsellingcarsblog.com/2013/02/01/uk-full-year-2012-now-with-top-350-all-models-ranking/ |title=UK Full Year 2012: Now with Top 350 All-models ranking! |publisher=bestsellingcarsblog.com |date=1 February 2013 |access-date=22 March 2013 |archive-url=https://web.archive.org/web/20130523170938/https://bestsellingcarsblog.com/2013/02/01/uk-full-year-2012-now-with-top-350-all-models-ranking/ |archive-date=23 May 2013 |url-status=live }}</ref>

<ref name="Proton Export Germany">{{cite web |first=Ashraf |last=Abdullah |url=https://news.google.com/newspapers?id=0c5OAAAAIBAJ&pg=3333,1476307&dq=proton+wira+1993&hl=en |title=Aggressive marketing of Proton cars in Germany |publisher=[[New Straits Times]] |date=14 January 1995 |access-date=22 March 2013 |archive-date=30 March 2021 |archive-url=https://web.archive.org/web/20210330234543/https://news.google.com/newspapers?id=0c5OAAAAIBAJ&pg=3333%2C1476307&dq=proton+wira+1993&hl=en |url-status=live }}</ref>

<ref name="Proton Saga history">{{cite web |url=https://www.youtube.com/watch?v=4zllz7c9hTo |title=Proton Saga History |publisher=Proton / Paul Tan / YouTube |date=26 May 2010 |access-date=30 January 2013 |archive-date=27 July 2013 |archive-url=https://web.archive.org/web/20130727042900/https://www.youtube.com/watch?v=4zllz7c9hTo |url-status=live }}</ref>

<ref name="Proton Mitsubishi share">{{cite web |last=Yoshifumi Takemoto |first=Chan Tien Hin |url=https://www.bloomberg.com/apps/news?pid=newsarchive&sid=an_TA.zGLPgc&refer=japan |title=Mitsubishi Sells Proton Stake, Ends Group Investment (Update3) |publisher=[[Bloomberg L.P.|Bloomberg]] |date=12 January 2005 |access-date=29 March 2013 |archive-date=25 September 2013 |archive-url=https://web.archive.org/web/20130925235056/https://www.bloomberg.com/apps/news?pid=newsarchive&sid=an_TA.zGLPgc&refer=japan |url-status=live }}</ref>

<ref name="Proton Motorsports history">{{cite web |url=https://corporate.proton.com/en/Motorsports/ABOUT%20MOTORSPORTS/History.aspx |title=Proton Motorsports history |publisher=corporate.proton.com |access-date=3 April 2013 |archive-url=https://archive.today/20130411170523/https://corporate.proton.com/en/Motorsports/ABOUT%20MOTORSPORTS/History.aspx |archive-date=11 April 2013 |url-status=dead }}</ref>

<ref name="APRC 2012">{{cite web |url=https://www.youtube.com/watch?v=nDciA0ymY6A |title=China Rally – News Review (voiced) |publisher=aprc.tv / YouTube |date=29 August 2012 |access-date=4 April 2013 |archive-date=1 August 2013 |archive-url=https://web.archive.org/web/20130801064631/https://www.youtube.com/watch?feature=player_embedded&v=nDciA0ymY6A |url-status=live }}</ref>

<ref name="Proton 5-year forecast">{{cite web |url=https://www.thestar.com.my/Business/Business-News/2013/11/07/Proton-targets-to-sell-500000-cars-per-year.aspx |title=Proton targets to sell 500,000 cars per year by 2017/18 |work=[[The Star (Malaysia)]] |date=7 November 2013 |access-date=8 November 2013 |archive-date=10 November 2013 |archive-url=https://web.archive.org/web/20131110014010/https://www.thestar.com.my/Business/Business-News/2013/11/07/Proton-targets-to-sell-500000-cars-per-year.aspx |url-status=live }}</ref>

<ref name="Proton sales milestone">{{cite web |url=https://www.mysinchew.com/node/93759 |title=5.9m national cars sold, Dewan Rakyat told |publisher=mysinchew.com |date=13 November 2013 |access-date=15 November 2013 |archive-date=2 December 2013 |archive-url=https://web.archive.org/web/20131202235510/https://www.mysinchew.com/node/93759 |url-status=live }}</ref>

<ref name="Proton Perdana (second generation) launch">{{cite web |first=Paul |last=Tan |url=https://paultan.org/2013/12/11/new-proton-perdana-accord/ |title=New Proton Perdana based on 8th gen Honda Accord handed over – PM gets a stretched version! |publisher=paultan.org |date=11 December 2013 |access-date=11 December 2013 |archive-date=12 July 2015 |archive-url=https://web.archive.org/web/20150712063703/https://paultan.org/2013/12/11/new-proton-perdana-accord/ |url-status=live }}</ref>

<ref name="Proton Iriz launch">{{cite web |first=Danny |last=Tan |url=https://paultan.org/2014/09/25/proton-iriz-launched/ |title=Proton Iriz launched – 1.3 and 1.6 VVT, from RM42k |publisher=paultan.org |date=25 September 2014 |access-date=5 December 2014 |archive-date=25 September 2016 |archive-url=https://web.archive.org/web/20160925143631/https://paultan.org/2014/09/25/proton-iriz-launched/ |url-status=live }}</ref>

<ref name="Proton UKCA award news.google.com">{{cite web |author=Saiful Azhar Abdullah |url=https://news.google.com/newspapers?nid=1309&dat=19990605&id=0MwyAAAAIBAJ&pg=5089,1218620&hl=en |title=Proton rated highly in Britain – Consumers' survey shows Malaysian car is one of the most reliable |publisher=[[New Straits Times]] |date=5 June 1999 |access-date=16 December 2015 |archive-date=31 March 2021 |archive-url=https://web.archive.org/web/20210331000926/https://news.google.com/newspapers?nid=1309&dat=19990605&id=0MwyAAAAIBAJ&pg=5089%2C1218620&hl=en |url-status=live }}</ref>

<ref name="Proton Kuwait 2003 aaerda.net">{{cite web|first=Lena |last=Liew |url=https://www.aaerda.net/webpages/archives/lena/kuwait/kuwait.htm |title=Star performer |publisher=[[Bernama]] |date=12 November 2003 |access-date=15 February 2016 |archive-url=https://web.archive.org/web/20160215153912/https://www.aaerda.net/webpages/archives/lena/kuwait/kuwait.htm |archive-date=15 February 2016 |url-status=live }}</ref>

<ref name="Proton sales U.K. 1990-94 raycee1234.blogspot.my">{{cite web|first=RayCee |last=Smith |url=https://raycee1234.blogspot.my/2014/12/uk-car-sales-by-brand-1990-94.html |title=UK Car Sales By Brand : 1990–94 |publisher=[[SMMT]] / all about cars |date=16 December 2014 |access-date=22 February 2016 |archive-url=https://web.archive.org/web/20160221130825/https://raycee1234.blogspot.my/2014/12/uk-car-sales-by-brand-1990-94.html |archive-date=21 February 2016 |url-status=live }}</ref>

<ref name="Proton Goldstar JV paultan.org">{{cite web|author=Jonathan James Tan |url=https://paultan.org/2015/02/25/proton-revives-goldstar-deal-quanzhou-china/ |title=Proton revives deal with Goldstar to produce cars, engines in China – the end of Youngman-Lotus? |publisher=Driven Communications |date=25 February 2015 |access-date=28 February 2016 |archive-url=https://web.archive.org/web/20160228111606/https://paultan.org/2015/02/25/proton-revives-goldstar-deal-quanzhou-china/ |archive-date=28 February 2016 |url-status=live }}</ref>

<ref name="Proton Goldstar JV 2 paultan.org">{{cite web|first=Gregory |last=Sze |url=https://paultan.org/2015/04/17/proton-lotus-group-and-goldstar-sign-jv-agreement-to-develop-lotus-branded-passenger-cars-for-china/ |title=Proton, Lotus Group and Goldstar sign JV agreement – to develop Lotus-branded passenger cars for China |publisher=Driven Communications |date=17 April 2015 |access-date=28 February 2016 |archive-url=https://web.archive.org/web/20160228112721/https://paultan.org/2015/04/17/proton-lotus-group-and-goldstar-sign-jv-agreement-to-develop-lotus-branded-passenger-cars-for-china/ |archive-date=28 February 2016 |url-status=live }}</ref>

<ref name="Proton Prevé Chile send-off nst.com.my">{{cite web|url=https://www.nst.com.my/news/2016/03/130492/proton-re-enters-chilean-market-after-18-years-preve |title=Proton re-enters Chilean market after 18 years with Preve |publisher=[[Bernama]] / [[New Straits Times]] |date=1 March 2016 |access-date=2 March 2016 |archive-url=https://web.archive.org/web/20160302121844/https://www.nst.com.my/news/2016/03/130492/proton-re-enters-chilean-market-after-18-years-preve |archive-date=2 March 2016 |url-status=live }}</ref>

<ref name="Proton sales 1985 - 2015 paultan.org">{{cite web|first=Hafriz |last=Shah |url=https://paultan.org/2016/02/16/my-new-proton-enhancing-the-ownership-experience-proton-service-sucks-i-agree-but-well-change-ceo/ |title=My New Proton – enhancing the ownership experience; "Proton service sucks, I agree, but we'll change," CEO |publisher=Driven Communications |date=16 February 2016 |access-date=12 March 2016 |archive-url=https://web.archive.org/web/20160312104824/https://paultan.org/2016/02/16/my-new-proton-enhancing-the-ownership-experience-proton-service-sucks-i-agree-but-well-change-ceo/ |archive-date=12 March 2016 |url-status=live }}</ref>

<ref name="Proton sales U.K., Australia commons.wikimedia.org">{{cite web |url=https://commons.wikimedia.org/wiki/File:Sales_of_Proton_cars_in_the_United_Kingdom_and_Australia,_1989_-_2015.png |title=Sales of Proton cars in the United Kingdom and Australia, 1989 – 2015 |date=21 February 2016 |access-date=12 March 2016 |archive-date=13 March 2016 |archive-url=https://web.archive.org/web/20160313060834/https://commons.wikimedia.org/wiki/File:Sales_of_Proton_cars_in_the_United_Kingdom_and_Australia,_1989_-_2015.png |url-status=live }}</ref>

<ref name="Marklines sales/production data marklines.com">{{cite web |url=https://www.marklines.com/en/vehicle_sales/search_brand |title=Statistics – Sales database search |publisher=marklines.com |date=27 March 2016 |access-date=27 March 2016 |url-status=dead |archive-url=https://web.archive.org/web/20160406001441/https://www.marklines.com/en/vehicle_sales/search_brand |archive-date=6 April 2016 |df=dmy-all }}</ref>

<ref name="Proton Prevé Chile 2016 protonchile.cl">{{cite web|language=es |url=https://www.protonchile.cl/preve.php |title=Proton Chile – Prevé |publisher=protonchile.cl |date=14 May 2016 |access-date=14 May 2016 |archive-url=https://web.archive.org/web/20160514104358/https://www.protonchile.cl/preve.php |archive-date=14 May 2016 |url-status=live }}</ref>

<ref name="Proton Prevé Chile media drive tacometro.cl">{{cite web|language=es |url=https://www.tacometro.cl/proton-regresa-luego-de-18-anos-a-chile-con-su-modelo-preve/prontus_tacometro/2016-05-10/225707.html |title=Proton regresa luego de 18 años a Chile con su modelo Prevé |publisher=Metro International |date=10 May 2016 |access-date=14 May 2016 |archive-url=https://web.archive.org/web/20160514161958/https://www.tacometro.cl/proton-regresa-luego-de-18-anos-a-chile-con-su-modelo-preve/prontus_tacometro/2016-05-10/225707.html |archive-date=14 May 2016 |url-status=live |author1=Tacometro }}</ref>

<ref name="Proton Iriz ADAS prototype paultan.org">{{cite web|first=Paul |last=Tan |url=https://paultan.org/2014/09/29/iriz-adas/ |title=Proton Iriz prototype fitted with LG ADAS camera |publisher=Driven Communications |date=29 September 2014 |access-date=11 December 2016 |archive-url=https://web.archive.org/web/20161210200037/https://paultan.org/2014/09/29/iriz-adas/ |archive-date=10 December 2016 |url-status=live }}</ref>

<ref name="Proton new logo 2016 paultan.org">{{cite web|first=Danny |last=Tan |url=https://paultan.org/2016/02/16/proton-reveals-new-logo-its-in-the-drive-tagline/ |title=Proton reveals new logo and "It's in the Drive!" tagline |publisher=Driven Communications |date=16 February 2016 |access-date=11 December 2016 |archive-url=https://web.archive.org/web/20161210203103/https://paultan.org/2016/02/16/proton-reveals-new-logo-its-in-the-drive-tagline/ |archive-date=10 December 2016 |url-status=live }}</ref>

<ref name="CP Proton Perdana 2016 launch paultan.org">{{cite web|first=Danny |last=Tan |url=https://paultan.org/2016/06/14/new-proton-perdana-launched/ |title=New Proton Perdana officially launched – 2.0L and 2.4L Honda engines, Accord-based sedan from RM113,888 |publisher=Driven Communications |date=14 June 2016 |access-date=11 December 2016 |archive-url=https://web.archive.org/web/20161210204408/https://paultan.org/2016/06/14/new-proton-perdana-launched/ |archive-date=10 December 2016 |url-status=live }}</ref>

<ref name="EZ Proton Ertiga 2016 launch paultan.org">{{cite web|first=Jonathan |last=Lee |url=https://paultan.org/2016/11/24/proton-ertiga-mpv-launched-in-malaysia-rm59k-65k/ |title=Proton Ertiga MPV launched in Malaysia – RM59k-65k |publisher=Driven Communications |date=24 November 2016 |access-date=11 December 2016 |archive-url=https://web.archive.org/web/20161210210711/https://paultan.org/2016/11/24/proton-ertiga-mpv-launched-in-malaysia-rm59k-65k/ |archive-date=10 December 2016 |url-status=live }}</ref>

<ref name="BH Proton Persona 2016 launch paultan.org">{{cite web|first=Gerard |last=Lye |url=https://paultan.org/2016/08/23/2016-proton-persona-launched/ |title=2016 Proton Persona officially launched, RM46k-60k |publisher=Driven Communications |date=23 August 2016 |access-date=11 December 2016 |archive-url=https://web.archive.org/web/20161210212308/https://paultan.org/2016/08/23/2016-proton-persona-launched/ |archive-date=10 December 2016 |url-status=live }}</ref>

<ref name="BT, Mk4 Proton Saga 2016 launch paultan.org">{{cite web|first=Jonathan |last=Lee |url=https://paultan.org/2016/09/28/2016-proton-saga-launched/ |title=2016 Proton Saga 1.3L launched – RM37k to RM46k |publisher=Driven Communications |date=28 September 2016 |access-date=11 December 2016 |archive-url=https://web.archive.org/web/20161210213758/https://paultan.org/2016/09/28/2016-proton-saga-launched/ |archive-date=10 December 2016 |url-status=live }}</ref>

<ref name="Proton Iriz 1.3 Turbo 6MT prototype paultan.org">{{cite web|first=Gerard |last=Lye |url=https://paultan.org/2016/02/03/protons-1-3-turbo-6mt-should-logically-appear-in-future-proton-models-before-tgdi-arrival-cto/ |title=Proton's 1.3 turbo, 6MT "should logically appear" in future Proton models before GDI/TGDI arrival – CTO |publisher=Driven Communications |date=3 February 2016 |access-date=11 December 2016 |archive-url=https://web.archive.org/web/20161210215259/https://paultan.org/2016/02/03/protons-1-3-turbo-6mt-should-logically-appear-in-future-proton-models-before-tgdi-arrival-cto/ |archive-date=10 December 2016 |url-status=live }}</ref>

<ref name="Proton Iriz EV prototype paultan.org">{{cite web|first=Graham |last=Chin |url=https://paultan.org/2015/09/10/proton-iriz-ev-300-km-electric-car-on-display-at-igem/ |title=Proton Iriz EV – 300 km electric car on display at IGEM |publisher=Driven Communications |date=10 September 2015 |access-date=11 December 2016 |archive-url=https://web.archive.org/web/20161210220706/https://paultan.org/2015/09/10/proton-iriz-ev-300-km-electric-car-on-display-at-igem/ |archive-date=10 December 2016 |url-status=live }}</ref>

<ref name="Proton GDI/TGDI engine announcement carlist.my">{{cite web|author=Kon Wai Luen |url=https://www.carlist.my/news/proton-cranks-new-family-six-engines-2017-introduction/36611 |title=Proton cranks up new family of six engines for 2017 introduction |publisher=Carlist.my |date=18 January 2016 |access-date=11 December 2016 |archive-url=https://web.archive.org/web/20161210222403/https://www.carlist.my/news/proton-cranks-new-family-six-engines-2017-introduction/36611 |archive-date=10 December 2016 |url-status=live }}</ref>

<ref name="Proton foreign partnership 09/2016 carlist.my">{{cite web|first=Hans |last=Cheong |url=https://www.carlist.my/news/proton-stake-sale-5-buyers-interested-decision-2018/41759 |title=Proton Stake Sale: Five Concrete Proposals Received; Decision By 2018 |publisher=Carlist.my |date=28 September 2016 |access-date=11 December 2016 |archive-url=https://web.archive.org/web/20161210233235/https://www.carlist.my/news/proton-stake-sale-5-buyers-interested-decision-2018/41759 |archive-date=10 December 2016 |url-status=live }}</ref>

<ref name="Proton soft loan RM1.5b thestar.com.my">{{cite web|first=Michelle |last=Tam |url=https://www.thestar.com.my/news/nation/2016/04/08/government-to-grant-rm1_5bil-soft-loan-to-proton/ |title=Government to grant RM1.5bil soft loan to Proton |work=[[The Star (Malaysia)]] |date=8 April 2016 |access-date=11 December 2016 |archive-url=https://web.archive.org/web/20161211001104/https://www.thestar.com.my/news/nation/2016/04/08/government-to-grant-rm1_5bil-soft-loan-to-proton/ |archive-date=11 December 2016 |url-status=live }}</ref>

<ref name="Proton new CEO/DCEO 2016 thestar.com.my">{{cite web|url=https://www.thestar.com.my/business/business-news/2016/03/24/ahmad-fuaad-to-be-proton-new-ceo/ |title=Ahmad Fuaad to be Proton's new CEO |work=[[The Star (Malaysia)]] |date=24 March 2016 |access-date=11 December 2016 |archive-url=https://web.archive.org/web/20161211001924/https://www.thestar.com.my/business/business-news/2016/03/24/ahmad-fuaad-to-be-proton-new-ceo/ |archive-date=11 December 2016 |url-status=live }}</ref>

<ref name="Proton Lotus Geely Volvo alliance thestar.com.my">{{cite web|author=Intan Farhana Zainul, Izwan Idris |url=https://www.thestar.com.my/news/nation/2017/05/25/geely-to-make-malaysia-its-global-hub-proton-now-on-firm-footing-proton-now-on-firm-footing-chinese/ |title=Chinese carmaker's partnership with Proton to create more job opportunities |work=[[The Star Online]] |date=25 May 2017 |access-date=27 May 2017 |archive-url=https://web.archive.org/web/20170527081938/https://www.thestar.com.my/news/nation/2017/05/25/geely-to-make-malaysia-its-global-hub-proton-now-on-firm-footing-proton-now-on-firm-footing-chinese/ |archive-date=27 May 2017 |url-status=live }}</ref>

<ref name="Lotus Geely Etika stake paultan.org">{{cite web|first=Anthony |last=Lim |url=https://paultan.org/2017/05/24/drb-hicom-to-sell-lotus-in-its-entirety-for-100-million-geely-to-acquire-51-etika-automotive-to-buy-49/ |title=DRB-Hicom to sell Lotus in its entirety for £100 million – Geely to acquire 51%, Etika Automotive to buy 49% |publisher=Driven Communications |date=24 May 2017 |access-date=27 May 2017 |archive-url=https://web.archive.org/web/20170527074901/https://paultan.org/2017/05/24/drb-hicom-to-sell-lotus-in-its-entirety-for-100-million-geely-to-acquire-51-etika-automotive-to-buy-49/ |archive-date=27 May 2017 |url-status=live }}</ref>

<ref name="Proton Geely stake paultan.org">{{cite web |first=Gerard |last=Lye |url=https://paultan.org/2017/05/24/geely-to-acquire-49-9-percent-stake-in-proton-51-percent-in-lotus/ |title=Geely to acquire 49.9% stake in Proton, 51% in Lotus – definitive agreement to be signed before end of July |publisher=Driven Communications |date=24 May 2017 |access-date=27 May 2017 |archive-date=4 August 2019 |archive-url=https://web.archive.org/web/20190804215151/https://paultan.org/2017/05/24/geely-to-acquire-49-9-percent-stake-in-proton-51-percent-in-lotus/ |url-status=live }}</ref>

<ref name="Lotus profitable 2016 autoexpress.co.uk">{{cite web|first=Steve |last=Sutcliffe |url=https://www.autoexpress.co.uk/lotus/97811/lotus-reports-first-operating-profit-in-around-40-years |title=Lotus reports first operating profit in around 40 years |publisher=autoexpress.co.uk |date=23 November 2016 |access-date=27 May 2017 |archive-url=https://web.archive.org/web/20170527055554/https://www.autoexpress.co.uk/lotus/97811/lotus-reports-first-operating-profit-in-around-40-years |archive-date=27 May 2017 |url-status=live }}</ref>

}}

== External links ==
* {{Commons category-inline|Proton Holdings}}
* {{Official website}}
* [https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=24915308 Company Overview of Proton Holdings Bhd.], bloomberg.com
* [https://www.bursamalaysia.com/market/listed-companies/list-of-companies/plc-profile.html?stock_code=5304 Proton Holdings Berhad (MYX: 5304)], bursamalaysia.com

{{Proton}}
{{Proton vehicles}}
{{Automotive industry in Malaysia}}
{{Zhejiang Geely Holding Group}}
{{Authority control}}

{{DEFAULTSORT:Proton (Automobile)}}
[[Category:1983 establishments in Malaysia]]
[[Category:Malaysian brands]]
[[Category:Car manufacturers of Malaysia]]
[[Category:DRB-HICOM]]
[[Category:Geely divisions and subsidiaries]]
[[Category:Companies based in Shah Alam]]
[[Category:Vehicle manufacturing companies established in 1983]]
[[Category:Companies formerly listed on Bursa Malaysia]]
[[Category:Government-owned companies of Malaysia]]
[[Category:Multinational joint-venture companies]]
[[Category:Car brands]]
[[Category:Proton vehicles]]
[[Category:Joint ventures]]