View source for Under Armour

{{short description|American sports clothing and accessories company}}
{{pp-semi-indef}}
{{Use American English|date=January 2023}}
{{Use mdy dates|date=January 2023}}
{{Infobox company
| name = Under Armour, Inc.
| logo = Under armour logo.svg
| logo_size = 150
| image = Under armour headq2.jpg
| image_size = 250
| image_caption = Headquarters in [[Baltimore]]
| type = [[Public company|Public]]
| traded_as = {{ubl|class=nowrap
| {{NYSE|UAA}} (Class A)
| {{NYSE|UA}} (Class C)
| [[S&P 400]] components (A & C)
}}
| ISIN = {{Unbulleted list|{{ISIN|sl=n|pl=y|US9043111072}}|{{ISIN|sl=n|pl=y|US9043112062}}}}
| founder = [[Kevin Plank]]
| area_served = Worldwide
| key_people = {{plainlist|
* [[Mohamed El-Erian]] (chairman)
* Kevin Plank (president and CEO)
}}
| industry = [[textile industry|Textile]], [[sports equipment]]
| products = [[Footwear]], [[sportswear]], [[clothing]], [[toiletries]]
| revenue           =  {{decrease}} US$5.164&nbsp;billion (2025)
| operating_income  =  {{decrease}} −US$185&nbsp;million (2025)
| net_income        =  {{decrease}} −US$201&nbsp;million (2025)
| assets            =  {{decrease}} US$4.301&nbsp;billion (2025)
| equity            =  {{decrease}} US$1.890&nbsp;billion (2025)
| num_employees     = 14,400 (2025)
| parent = 
| website = {{URL|underarmour.com}}
| founded = {{Start date and age|1996}}
| location = [[Baltimore]], Maryland, U.S.
| subsid = Curry Brand
| footnotes = Financials {{as of |2025|03|31|lc=y|df=US}}.<ref name=10-K>{{cite news|title=Under Armour, Inc. 2025 Annual Report Results |url=https://www.sec.gov/ix?doc=/Archives/edgar/data/0001336917/000133691725000078/ua-20250331.htm |date=March 31, 2025 |publisher=U.S. Securities and Exchange Commission |access-date=July 18, 2025}}</ref>
}}

'''Under Armour, Inc.''' is an American [[sportswear]] company that manufactures [[footwear]] and [[clothing|apparel]] headquartered in [[Baltimore]], Maryland, United States.<ref>{{cite news |url=http://www.bizjournals.com/baltimore/stories/2005/09/26/story6.html |title=Analysts: Brand crossover risky for Under Armour |work=[[Baltim. Bus. J.]] |date=September 26, 2005 |access-date=May 1, 2015 |first=Robert J. |last=Terry}}</ref>

==History==
===20th century===
[[File:Kevin Plank headshot 2018.png|thumb|[[Kevin Plank]], founder of Under Armour, in 2018]]
Under Armour was founded on September 25, 1996, by [[Kevin Plank]], a then-24 year old former special teams captain of the [[Maryland Terrapins football|University of Maryland football team]]. Plank initially began the business from his grandmother's basement in [[Washington, D.C.]]<ref name="our history">{{cite web |url=http://www.uabiz.com/company/kevinplank.cfm |title=Our History |access-date=June 17, 2015 |publisher=Under Armour |archive-date=April 12, 2018 |archive-url=https://web.archive.org/web/20180412130039/http://www.uabiz.com/company/kevinplank.cfm |url-status=dead }}{{self-published inline|certain=y|date=June 2015}}</ref> He spent his time traveling along the East Coast with nothing but apparel in the trunk of his car. His first team sale came at the end of 1996 with a $17,000 sale. From his grandmother's Washington, D.C.-area rowhouse, Plank moved to Baltimore.<ref name="ua performance apparel history" />

As a [[Fullback (gridiron football)|fullback]] at the [[Maryland Terrapins football|University of Maryland]], Plank got tired of having to change out of the sweat-soaked T-shirts worn under his jersey; however, he noticed that his [[compression shorts]] worn during practice stayed dry. This inspired him to make a T-shirt using moisture-wicking [[synthetic fabric]].<ref name="ua performance apparel history">{{cite book
 |chapter-url=http://www.fundinguniverse.com/company-histories/under-armour-performance-apparel-history/ |title=International Directory of Company Histories |volume=61 |chapter=Under Armour Performance Apparel History |via=Funding Universe |access-date=November 28, 2012 |publisher=St. James Press |date=2004 |type=reprint }}</ref> 

After graduating from the [[University of Maryland, College Park|University of Maryland]], Plank developed his first prototype of the shirt, which he gave to his Maryland teammates and friends who had gone on to play in the [[National Football League]], and soon improved the design, creating a new T-shirt built from [[microfiber]]s that wicked moisture away.<ref name="our history" />  Major competing brands including [[Nike Inc|Nike]], [[Adidas]] and [[Reebok]] would soon follow with their own moisture-wicking apparel.<ref>{{cite journal |url=http://www.fastcompany.com/magazine/97/under-armour.html |title=Protect This House |last=Salter |first=Chuck |date=August 2005 |journal=[[Fast Co.]] |via=FastCompany.com |access-date=May 2, 2015 |quote=Plank may have caught the megabrands snoozing, but now they're wide awake, and his company is under siege from Nike Dri-Fit, Adidas ClimaLite, Reebok Hydromove, and others }}</ref> Plank opted to use the British spelling "[[armour]]" in the company name because the toll-free [[Toll-free telephone number#Vanity numbering|vanity number]] was still available for that version.<ref>{{cite AV media |url=https://www.youtube.com/watch?v=_sNaIGv0ZwE |title=Kevin Plank, Chairman & CEO, Under Armour |date=October 3, 2008 |medium=HTML5 video |location=University of Virginia Darden School of Business |series=Darden Leadership Speaker Series |time=8 min 55 sec |time-caption=Approximate time when fact is related |access-date=May 2, 2015 |archive-url=https://web.archive.org/web/20140307082719/http://www.youtube.com/watch?v=_sNaIGv0ZwE |archive-date=March 7, 2014 |url-status=unfit |via=YouTube |people=Kevin Plank; Everette Fortner (host); Brendan Boler (introducer)}}</ref>

People began to take notice of the brand when a front-page photo of ''[[USA Today]]'' featured [[Oakland Raiders]] quarterback [[Jeff George]] wearing an Under Armour mock [[turtleneck]]. Under Armour's first major sale came when an equipment manager from [[Georgia Tech Yellow Jackets football|Georgia Tech]] requested 10 shirts from Plank. Contracts with [[NC State Wolfpack football|NC State]], [[Arizona State Sun Devils football|Arizona State]], and other [[NCAA Division I Football Bowl Subdivision|Division I]] football teams followed. That year, Under Armour launched several new apparel lines including ColdGear, TurfGear, AllseasonGear, and StreetGear.<ref name="ua performance apparel history" /> By the end of 1996, Under Armour had sold 500 Under Armour HeatGear shirts, generating $17,000 for the company.<ref name="ua performance apparel history" /> In 1997, Plank had $100,000 in orders to fill and found a factory in Ohio to make the shirts.{{Citation needed|date=March 2023}}

In 1999, Under Armour received its first big break when [[Warner Bros. Entertainment, Inc.|Warner Brothers]] used Under Armour in two of its feature films, [[Oliver Stone]]'s ''[[Any Given Sunday]]'' and ''[[The Replacements (film)|The Replacements]].''<ref name="our history" /><ref name="Barker_Marketing" /> Leveraging the release of ''Any Given Sunday'', Plank purchased an ad in ''[[ESPN The Magazine]]'', which generated close to $750,000 in sales.{{Citation needed|reason=9 years???? that does not add up.|date=January 2012}}

===21st century===
[[File:UnderArmourCanada.jpg|thumb|Under Armour's corporate office in Canada]]
[[File:Under Armour, Disney Springs.jpg|thumb|A Brand House at Disney Springs]]
[[File:HK tram 133 view WC 灣仔 Wan Chai 莊士敦道 Johnston Road September 2020 SS2 07.jpg|thumb|Under Armour's store in [[Wan Chai]], [[Hong Kong]]]]
In 2000, Under Armour became the outfitter of the new [[XFL (2001)|XFL]] football league.<ref name="ua performance apparel history" /> In 2003, private equity firm Rosewood Capital invested $12&nbsp;million into the company.<ref>{{Cite web|url=https://www.baltimoresun.com/2006/05/11/under-armour-ceo-to-cash-in/|title=Under Armour CEO to cash in|date=May 11, 2006 |access-date=August 11, 2016}}</ref>  The same year, the company launched its first television commercial, which centered on their motto, "Protect this house."<ref name="our history" /> The company had its [[IPO]] on the [[NASDAQ]] in November 2005, raising $153m of capital.<ref>{{Cite web |last=Gelsi |first=Steve |date=November 18, 2005 |title=Under Armour's IPO doubles |url=http://www.marketwatch.com/story/under-armour-up-100-in-biggest-us-open-since-2000 |access-date=August 11, 2016 |website=[[MarketWatch]]}}</ref>  In late 2007, Under Armour opened its first full-line full-price retail location at the [[Westfield Annapolis]] mall in [[Annapolis, Maryland]].<ref>{{cite news|url=https://www.baltimoresun.com/news/bs-xpm-2007-05-24-0705240105-story.html |title=Under Armour to open retail site in Annapolis |last= Walker| first= Andrea |work=[[The Baltimore Sun]] |date=May 24, 2007 }}</ref> It has since opened several specialty stores and factory outlet locations in Canada, China, and 39 states including the opening of its first Brand House in Baltimore in 2013 and second Brand House in [[Tysons, Virginia]].<ref>{{cite news |url=https://www.baltimoresun.com/business/bs-bz-under-armour-store-20130215-story.html |title=Under Armour sets new course with Brand House |last= Korman| first= Chris |newspaper= [[The Baltimore Sun]] |date= February 15, 2013 |access-date=March 31, 2015 }}</ref>

In 2009, the company formed an alliance with [[Cal Ripken Jr.]]'s Ripken Baseball, including providing uniforms for the minor league [[Aberdeen IronBirds]] and youth teams participating in the Cal Ripken World Series.<ref>{{cite web |url=http://nysportsjournalism.squarespace.com/ripken-ua-deal-4-21-09/2009/4/22/under-armour-inks-deal-with-cal-ripken-baseball.html |title=Under Armour Inks Deal With Cal Ripken Baseball |access-date=May 2, 2015 |date=April 22, 2009 |website=NY Sports Journalism }}</ref>

The company is reported to be the major commercial sponsor for the [[reality TV]] show ''[[Duck Dynasty]]'' and has garnered attention for taking a stand supporting show "patriarch" [[Phil Robertson]].<ref>{{cite news |url=https://www.baltimoresun.com/bal-duck-dynasty-under-armour-phil-roberston-20131220-story.html |title=Under Armour to stick with 'Duck Dynasty' franchise amid media uproar |work=[[The Baltimore Sun]] |date=December 20, 2013 |access-date=May 2, 2015 |first=Tim |last=Swift |archive-date=May 28, 2023 |archive-url=https://web.archive.org/web/20230528002052/https://www.baltimoresun.com/bal-duck-dynasty-under-armour-phil-roberston-20131220-story.html |url-status=dead }}</ref>

Under Armour provided the suits worn by speedskaters in the [[2014 Winter Olympics]]. The US speedskaters were losing while wearing the new Mach 39 speedsuits, but when they reverted to the previous model suits, the skaters continued to lose. Although there did not appear to be a design flaw in the suit that caused the poor results, the news of the suits caused Under Armour stock to drop 2.38%.<ref name=wsj20140218>{{cite news |last=Robinson |first=Joshua |url= https://www.wsj.com/articles/SB10001424052702304899704579389071886064230| title= How a Bet on High-Tech Suits Left U.S. Skaters in the Cold |newspaper=[[Wall Street Journal]] |date=February 18, 2014 |pages=A1, A10 }}</ref>

The company bid hard over [[Nike, Inc.|Nike]] to sign [[Kevin Durant]] to an endorsement deal. Offering a reported {{currency|250 million}} over 10 years. Nike ultimately re-signed Durant after agreeing to structure a contract, offering {{currency|300 million}}.<ref name="yahoo.com">{{cite news |last= Santoli| first= Michael |url=https://finance.yahoo.com/news/yahoo-finance-2014-company-of-the-year--under-armour-192915499.html |title=Yahoo Finance 2014 Company of the Year: Under Armour |date=December 19, 2014 |work=Yahoo Finance |access-date=May 2, 2015}}</ref>

On January 21, 2014, it was announced that the [[University of Notre Dame]] and Under Armour had come to terms with providing uniforms and athletic equipment for the university. This 10-year deal was the largest of its kind in the history of college athletics and became effective July 1, 2014. As of 2014, Under Armour had an operating profit of more than 30%, accelerating from its 2013 pace. The company's share price soared 62.5% that year.<ref name="yahoo.com"/>

After its November 2013 acquisition of digital app maker MapMyFitness for {{currency|150 million}}, in February 2015 Under Armour announced it had purchased the calorie and nutrition counting app maker [[MyFitnessPal]] for $475m, as well as the [[fitness app]] maker [[Endomondo]] for {{currency|85 million}}.<ref>{{cite news |last= Perez| first= Sarah |url=https://techcrunch.com/2015/02/04/athletic-apparel-company-under-armour-snatches-up-health-and-fitness-trackers-endomondo-and-myfitnesspal/ |title=Under Armour Snatches Up Health And Fitness Trackers Endomondo And MyFitnessPal |work=TechCrunch |date=February 4, 2015 }}</ref><ref>{{cite web |format=blog |author=Ray |url=http://www.dcrainmaker.com/2015/02/mapmyfitness-myfitnesspal-endomondo.html |title=Under Armour (owner of MapMyFitness) buys both MyFitnessPal and Endomondo |website=DC Rainmaker |date=February 4, 2015 }}</ref>

On January 6, 2016, Under Armour announced a strategic partnership with [[IBM]] to use IBM [[Watson (computer)|Watson]]'s [[cognitive computing]] technology to provide meaningful data from its IOT kit and UA Record app.<ref>{{Cite web|url=https://www-03.ibm.com/press/us/en/pressrelease/48764.wss|archive-url=https://web.archive.org/web/20160110102838/http://www-03.ibm.com/press/us/en/pressrelease/48764.wss|url-status=dead|archive-date=January 10, 2016|title=IBM Watson, Under Armour to Transform Health and Fitness|date=January 6, 2016|website=www-03.ibm.com|language=en-US|access-date=July 12, 2016}}</ref>

In July 2016, Under Armour leased the {{convert|53000|sqft|adj=on}} space formerly occupied by [[FAO Schwarz]] on New York's [[Fifth Avenue]]. FAO Schwarz had been paying $20 million in rent. The store's opening, originally planned for 2019, was pushed back to 2021.<ref name=adweek>{{cite web | title=In Big Retail Push, Under Armour Will Move Into NYC's Iconic FAO Schwarz Location | url=https://www.adweek.com/brand-marketing/big-retail-push-under-armour-will-move-nycs-iconic-fao-schwarz-location-172676/ | first=Patrick | last=Coffee | work=[[Adweek]] | date=July 26, 2016}}</ref><ref>{{Cite news | url=https://www.bizjournals.com/baltimore/news/2018/12/13/opening-of-under-armours-fifth-avenue-new-york.html | title=Opening of Under Armour's Fifth Avenue New York store delayed until 2021 | first=Holden | last=Wilen | work=[[American City Business Journals]] | date=December 13, 2018}}</ref> Under Armour then announced in March 2021 that it was planning on subleasing approximately half of the overall space.<ref>{{Cite web|date=March 19, 2021|title=Luxury titans circle Under Armour's flagship space|url=https://rew-online.com/luxury-titans-circle-under-armours-flagship-space/|access-date=October 26, 2021|website=Real Estate Weekly|language=en-US|archive-date=July 19, 2021|archive-url=https://web.archive.org/web/20210719162419/https://rew-online.com/luxury-titans-circle-under-armours-flagship-space/|url-status=dead}}</ref>

[[File:Isartalbahn Betriebswerk 8551.jpg|thumb|Depot of the Under Armour German subsidiary]]
On December 5, 2016, Under Armour reached a 10-year agreement with [[Major League Baseball]] (MLB) to become its official on-field uniform provider beginning in 2020.<ref>{{Cite web|url=https://www.mlb.com/news/under-armour-to-make-official-mlb-uniforms-c210264854|title=Under Armour to make official MLB uniforms|website=MLB.com|language=en|access-date=February 13, 2018}}</ref> Under Armour will replace [[Majestic Athletic|Majestic]], who has been MLB's uniform provider since 2004. However, in May 2018, it was reported that Under Armour would be backing out of the deal with MLB, in order to save the company around $50&nbsp;million. Nike would instead become the on-field uniform supplier of the league.<ref>{{Cite web |last=West |first=Jenna |date=May 24, 2018 |title=Report: Nike, not Under Armour, to supply MLB uniforms |url=https://www.si.com/mlb/2018/05/24/nike-supply-mlb-uniforms-not-under-armour |access-date=May 3, 2019 |website=SI.com |language=en}}</ref> MLB's deal with Nike became official on January 25, 2019.<ref>{{Cite web|url=https://www.si.com/mlb/2019/01/25/nike-mlb-deal-uniforms-footwear-fanatics-2020|title=MLB and Nike agree to 10-year uniform, footwear deal|website=SI.com|date=January 25, 2019 |language=en|access-date=May 3, 2019}}</ref>

In October 2019, [[Kevin Plank]] announced he would be stepping down by 2020, and COO  [[Patrik Frisk]] would succeed him as CEO in January 2020.<ref>{{Cite news|url=https://www.reuters.com/article/us-under-armour-ceo-idUSKBN1X119E|title=Under Armour founder, CEO Kevin Plank steps down; insider tapped for role|date=October 22, 2019|work=Reuters|access-date=October 22, 2019|language=en}}</ref><ref name="Footwear News">{{cite news |last1=Weilheimer |first1=Neil |title=5 Things to Know About Kevin Plank's Successor, Patrik Frisk |url=https://footwearnews.com/2019/business/executive-moves/patrik-frisk-under-armour-new-ceo-kevin-plank-resigns-1202860580/ |access-date=January 2, 2020 |work=Footwear News |date=October 22, 2019}}</ref> In July 2020, the company received Wells Notices from the [[U.S. Securities and Exchange Commission]], Mr. Plank the Under Armour's CEO, David Bergman. The notices are the result of its accounting revelations for the years 2015 and 2016 and "pull forward" sales for the same period.<ref>{{cite news|url=https://www.wsj.com/articles/under-armour-says-it-gets-wells-notices-from-sec-11595855250?mod=business_lead_pos1|title= Under Armour Receives 'Wells Notices' From SEC |work=The Wall Street Journal|date=July 27, 2020|last=Safdar|first=Khadeeja|access-date=July 27, 2020}}</ref> The same month, the company reported revenue decline of 41% for the Q2 of 2020 or $707.6&nbsp;million. As a result of the [[COVID-19 pandemic]], Under Armour had to close its physical stores earlier that same year. Despite the revenue decline, it still fared better than the analytic predictions, which had previously estimated profits of $541&nbsp;million in sales for Q2.<ref>{{cite news|url=https://www.wsj.com/articles/under-armour-like-rivals-hit-by-pandemic-store-closures-11596199393?mod=business_lead_pos3|title= Under Armour, Like Rivals, Hit by Pandemic Store Closures |work=[[The Wall Street Journal]]|last=Safdar|first=Khadeeja|date=July 31, 2020|access-date=July 31, 2020}}</ref>

Effective September 11, 2023, Under Armour appointment of [[John Varvatos]] to the position of chief design officer.<ref>{{Cite web |last=Douglass |first=Rachel |date=2023-09-05 |title=Under Armour names John Varvatos chief design officer |url=https://fashionunited.uk/news/business/under-armour-names-john-varvatos-chief-design-officer/2023090571410 |access-date=2023-09-28 |website=FashionUnited |language=en}}</ref> 

Effective April 1, 2024, Kevin Plank returned to company as CEO, replacing Stephanie Linnartz who served in this position a little more than a year.<ref>{{Cite web |date=14 March 2024 |title=Under Armour founder Kevin Plank is back as CEO, abruptly ending Stephanie Linnartz's three-year turnaround plan two years early |url=https://fortune.com/2024/03/13/under-armour-kevin-plank-ceo-stephanie-linnartz/ |access-date=14 March 2024 |website=Fortune}}</ref>

==Finances==
Under Armour's global headquarters are located in [[Baltimore]], Maryland, with additional offices located in [[Amsterdam]] (European headquarters), [[Austin, Texas|Austin]], [[Guangzhou]], [[Hong Kong]], [[Houston]], [[Jakarta]], [[London]], [[Mexico City]], [[Munich]], [[New York City]], [[Panama City]] (international headquarters), [[Paris]], [[Pittsburgh]], [[Portland, Oregon|Portland]], [[San Francisco]], [[São Paulo]], [[Santiago]], [[Seoul]], [[Shanghai]] (Greater Chinese headquarters), and [[Toronto]].<ref>{{Cite web|title = Where We Live: Global Locations|url= https://careers.underarmour.com/international#inPage-nav}}</ref>

For the fiscal year 2018, Under Armour reported losses of US$46&nbsp;million, with annual revenue of US$4.977&nbsp;billion, an increase of 9.9% over the previous fiscal cycle. Under Armour's market capitalization was valued at over US$10.7&nbsp;billion in November 2018.<ref>{{Cite web|url=https://www.annualreports.com/Company/under-armour-inc|title=Under Armour Inc. - AnnualReports.com|website=www.annualreports.com|access-date=December 3, 2018}}</ref>
{| class="wikitable float-left" style="text-align: right;"
!Year
!Revenue<br />in mil. US$
!Net income<br />in mil. US$
!Total assets<br />in mil. US$
|-
|2005
|281
|14
|204
|-
|2006
|431
|39
|289
|-
|2007
|607
|52
|391
|-
|2008
|725
|38
|488
|-
|2009
|856
| 46
|546
|-
|2010
|1,064
| 68
|675
|-
|2011
|1,473
|96
|919
|-
|2012
|1,835
|129
|1,157
|-
|2013
|2,332
|162
|1,578
|-
|2014
|3,084
|208
|2,095
|-
|2015
|3,963
| 233
|2,866
|-
|2016
|4,833
| 198
|3,644
|-
|2017
|4,989
| -48
|4,006
|-
|2018
|4,977
|−46
|4,245
|-
|2019
|5,267
|92
|4,843
|}

=== Sales ===
In 2014, sales of apparel, footwear and accessories represented 74.3%, 14% and 9.9% of net revenues, respectively. Revenue has grown steadily by 30% from 2010 to 2014.<ref>{{Cite web|title = Mergent - Creating Global Financial Solutions|url = http://www.mergent.com|website = www.mergent.com|access-date = February 10, 2016}}</ref> As of January 28, 2016, the fourth quarter net revenues for 2015 increased 31% to $1.17&nbsp;Billion while the full year net revenues increased 28% to $3.96&nbsp;Billion. Based on these numbers, Under Armour has updated its 2016 net revenues outlook to approximately $4.95&nbsp;Billion (+25%).<ref>{{Cite web| title = Under Armour - Fourth Quarter Net Revenues Growth| url = http://investor.underarmour.com/news/releasedetail.cfm?ReleaseID=952146| access-date = February 16, 2016| archive-date = March 1, 2016| archive-url = https://web.archive.org/web/20160301100308/http://investor.underarmour.com/news/releasedetail.cfm?ReleaseID=952146| url-status = dead}}</ref>

==Products==
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|header = 
|image1 = Under_Armour_Opening_(27354765274).jpg
|caption1 = UA ''ArchiTech'' shoes
|image2 = Under_armour.JPG
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Products manufactured by Under Armour include [[athletic shoes]],<ref>{{Cite web|url=https://www.underarmour.com/en-us/c/mens/shoes/|title=Men's Shoes, Boots & Cleats|website=Under Armour|access-date=December 18, 2020}}</ref> [[t-shirt]]s, [[jacket]]s, [[hoodie]]s,<ref>{{Cite web|url=https://www.underarmour.com/en-us/c/mens/clothing/tops/|title=Men's Tops, Hoodies & Tanks|website=Under Armour|access-date=December 18, 2020}}</ref> [[pants]], [[leggings]], [[shorts]],<ref>{{Cite web|url=https://www.underarmour.com/en-us/c/mens/clothing/bottoms/|title=Men's Leggings, Shorts & Sweatpants|website=Under Armour|access-date=December 18, 2020}}</ref> athletic bras, athletic bags, face masks and accessories such as [[bag]]s,<ref>{{Cite web|title=Under Armour® Official Store {{!}} FREE Shipping available|url=https://www.underarmour.com/en-us/|access-date=August 3, 2021|website=www.underarmour.com|language=en}}</ref> [[glove]]s, [[cap]]s and [[protective gear in sports|protective gear]].<ref>{{Cite web|url=https://www.underarmour.com/en-us/mens/protective-gear/g/397y|title=Men's Protective Gear|website=Under Armour|access-date=February 22, 2017|archive-url=https://web.archive.org/web/20170223115301/https://www.underarmour.com/en-us/mens/protective-gear/g/397y|archive-date=February 23, 2017}}</ref> Under Armour also produces [[Protective equipment in gridiron football#Jerseys and pants|American football]], [[Basketball uniform|basketball]]<ref>{{Cite web|url=https://www.underarmour.com/en-us/c/mens/sports/basketball/|title=Men's Basketball Gear & Clothes|website=Under Armour|access-date=December 18, 2020}}</ref> and [[kit (association football)|soccer]]<ref>{{Cite web|url=https://www.underarmour.com/en-us/c/mens/sports/soccer/|title=Men's Soccer Gear, Gloves & Clothes|website=Under Armour|access-date=December 18, 2020}}</ref><ref>{{Cite web|url=http://www.marketingdelosdeportes.com/index.php/enterate-que-equipos-de-futbol-viste-under-armour-en-el-mundo/|title=Enterate que equipos de fútbol viste Under Armour en el mundo|website=Marketing de los Deportes website|language=es|access-date=February 22, 2017|archive-url=https://web.archive.org/web/20170222124408/http://www.marketingdelosdeportes.com/index.php/enterate-que-equipos-de-futbol-viste-under-armour-en-el-mundo/|archive-date=February 22, 2017}}</ref> uniforms, among other sports.

The expansion of Under Armour's product lines, such as TurfGear, AllseasonGear, and StreetGear put Under Armour at the forefront of the emerging performance apparel industry. In 2003, Under Armour launched their Women's Performance Gear product line.<ref name="our history" />

[[File:Under Armour T-Shirt (Blue).jpg|thumb|An Under Armour t-shirt]]
Under Armour announced an addition to their ColdGear product line, called Infrared, that was released in 2013.<ref name=Forbes>{{cite web
 |last=Burke |first=Monte |title=Under Armour Unveils Its New Products For 2013, With A Little Help Form Arian Foster and Gina Carano |url=https://www.forbes.com/sites/monteburke/2013/02/12/under-armour-unveils-its-new-products-for-2013-with-a-little-help-from-arian-foster-and-gina-carano/ |work=Forbes.com |format=blog |location=New York City }}</ref> This line claims to dissipate and re-circulate heat around the wearer's body using ceramic powder. This was purportedly designed so that the wearer's heat signature will not be picked up. Under Armour also had released a product with scent control technology in 2012 titled, "Under Armour Scent Control". This line claims to be designed so that the wearer's scent cannot be detected.<ref name="Shooting Sports News">{{cite news |author=Staff |date=June 14, 2012 |title=Under Armour Launches New Scent Control Hunting Collection |url=http://www.ammoland.com/2012/06/under-armour-scent-control-hunting-collection/ |access-date=May 2, 2015 |work=AmmoLand |location=New Jersey, United States |archive-date=October 18, 2018 |archive-url=https://web.archive.org/web/20181018122427/https://www.ammoland.com/2012/06/under-armour-scent-control-hunting-collection/ |url-status=dead }}</ref>

Under Armour developed a new type of shirt called "Coldblack", which is designed to reflect heat and keep athletes cool in the sun.<ref name="Baltimore Sun Under Armour">{{cite news
 |last=Mirabella |first=Lorraine |title=Under Armour poised for greater growth with new products |url=https://www.baltimoresun.com/2012/05/01/under-armour-poised-for-greater-growth-with-new-products/ |work=[[Baltim. Sun]] |access-date=May 2, 2015 |date=May 1, 2012 }}</ref> Under Armour has come out with new styles for football uniforms. In October 2012, Under Armour created "The Wounded Warrior" project for football uniforms.<ref name="Sneaker Report Under Armour">{{cite web
 |last=Gandu |first=Gurvinder Singh |title=Under Armour Unveils New Wounded Warrior Project Uniforms for Boston College and Hawaii |date=October 8, 2012 |url=http://www.complex.com/sneakers/2012/10/under-armour-unveils-new-wounded-warrior-project-uniforms-for-boston-college-and-hawaii |work=Complex.com |publisher=Complex Media |location=New York City |access-date=May 2, 2015 }}</ref> The [[Hawaii Rainbow Warriors football|University of Hawaii]] and [[Boston College Eagles football|Boston College]] wore the star-studded cleats and the American striped jerseys. They were revealed when Boston College played Maryland on October 27, 2012, also when Hawaii played UNLV on November 24, 2012.<ref name="Sneaker Report Under Armour"/>

The company produces the Speedform shoe in a Chinese bra factory. It has no insole and little stitching. Shoes are Under Armour's fastest growing product line, growing 31% from 2011 to $239&nbsp;million in sales in 2012.<ref>{{cite journal
 |last=Wagner |first=Kurt |title=Under Armour's Crew |journal=[[Fortune (magazine)|Fortune]] |date=July 1, 2013 |volume=168 |issue=1 |page=17 }} ''Note: an online version of this article, entitled "Under Armour's crew of star athletes" appears [http://fortune.com/2013/06/13/under-armours-crew-of-star-athletes/ here].''{{subscription required}}</ref>

In 2018, Under Armour launched two new pairs of connected running shoes at [[Consumer Electronics Show|CES]]. Inside each shoe is a Bluetooth module, accelerometer and gyroscope.<ref>{{Cite web |last=Heater |first=Brian |date=2018-01-10 |title=Under Armour launches two new pairs of connected running shoes |url=https://techcrunch.com/2018/01/09/under-armour-launches-two-new-pairs-of-connect-running-shoes/ |access-date=2025-08-04 |website=TechCrunch |language=en-US}}</ref>

In November 2020, Under Armour announced a new brand in partnership with NBA star [[Stephen Curry]] called the [[Curry Brand]].<ref>{{Cite web|last=Thomas|first=Lauren|date=November 30, 2020|title=Under Armour launches a brand with NBA star Steph Curry to better compete with Nike's Jordan|url=https://www.cnbc.com/2020/11/30/under-armour-launches-a-brand-with-nba-star-steph-curry.html|access-date=December 8, 2020|website=CNBC|language=en}}</ref> The launch follows Under Armour's quarterly earnings, resulting in $1.43&nbsp;billion in revenue, which was flat in comparison to 2019.<ref>{{Cite web|last=Gleeson|first=Scott|title=Under Armour launches brand with Stephen Curry, trying to compete with Jordan Brand|url=https://www.usatoday.com/story/sports/nba/2020/12/01/stephen-curry-gets-under-armour-brand-compete-jordan-brand/6475017002/|access-date=December 8, 2020|website=USA Today|language=en-US}}</ref>

===Recalls===
On April 29, 2009, the United States [[Consumer Products Safety Commission]] announced a voluntary recall of all Under Armour brand [[athletic cup]]s. The cups might break when hit, posing a risk of serious injury. They were sold from January 2006 to March 2009.<ref>{{cite press release |url=http://www.cpsc.gov/en/Recalls/2009/Under-Armour-Recalls-Athletic-Cups-Due-To-Injury-Hazard/ |title=Under Armour Recalls Athletic Cups Due To Injury Hazard |publisher=U.S. Consumer Product Safety Commission |date=April 29, 2009 |access-date=May 2, 2015 }}</ref> On November 3, 2011, the CPSC announced a voluntary recall of all Under Armour Defender chin straps. The straps pose a laceration hazard when a player contacts the metal snap. They were sold from January 2008 to September 2011.<ref>{{cite press release |url=http://www.cpsc.gov/en/Recalls/2012/Under-Armour-Recalls-Chin-Straps-for-Football-Helmets-Due-to-Laceration-Hazard/ |title=Under Armour Recalls Chin Straps for Football Helmets Due to Laceration Hazard |publisher=U.S. Consumer Product Safety Commission |date=November 3, 2011 |access-date=May 2, 2015 }}</ref>

==Marketing and sponsorships==
[[File:Jordan Spieth after winning the 2015 U.S. Open.png|thumb|[[Jordan Spieth]] wearing Under Armour golf gear]]
Under Armour promotes its products by sponsorship agreements with athletes, celebrities, and sports teams, a field in which it competes with other sports apparel companies.<ref>[[Marc Tracy]] for the New York Times. May 24, 2016 [https://www.nytimes.com/2016/05/25/sports/ucla-under-armour-sponsorship.html?_r=0 U.C.L.A. and Under Armour in Record Sponsorship Deal]</ref><ref name="athletes with endorsements">{{cite news |author=Staff |url=http://www.baltimoresun.com/business/bal-under-armour-athletes-pg,0,4817893.photogallery |title=Athletes with Under Armour endorsements (Pictures) |work=[[The Baltimore Sun]] |access-date=May 2, 2015 |archive-date=October 19, 2022 |archive-url=https://web.archive.org/web/20221019012702/https://www.baltimoresun.com/business/bal-under-armour-athletes-pg,0,4817893.photogallery |url-status=dead }}</ref> One of its most fiscally beneficial marketing strategies has been its collaboration with actor [[Dwayne Johnson]], who has endorsed the company since January 2016.<ref>{{Cite web|url=https://www.cnbc.com/2018/08/03/under-armour-and-dwayne-johnson-top-celebrity-endorsements-list.html|title=Under Armour's collaboration with Dwayne Johnson tops list of the best-matched celebrity endorsements|last=Handley|first=Lucy|date=August 3, 2018|website=[[CNBC]]|access-date=April 20, 2020}}</ref>

Under Armour has a partnership with [[PGA Tour]] player [[Jordan Spieth]] who they signed an endorsement with in 2013.<ref>{{cite web | url=https://ticketmanager.com/under-armour-and-jordan-spieth-renew/ | title=Under Armour and Jordan Spieth Renew | date=April 28, 2022 }}</ref> Spieth has won three majors to date (the [[2015 Masters]], the [[2015 U.S. Open (golf)|2015 U.S. Open]] and the [[2017 Open Championship]]) and has launched his own golf shoe, "Spieth One".<ref>{{Cite web |last=Beall |first=Joel |date=January 16, 2017 |title=Under Armour debuts Jordan Spieth's new shoe, "Spieth One" |url=https://www.golfdigest.com/story/jordan-spieths-new-under-armour-spieth-one-shoe-to-debut-this-week |access-date=2023-03-30 |website=[[Golf Digest]]}}</ref>

Under Armour has worked with Hollywood to boost its profile. Its [[product placement]] dates to the 1999 sports drama ''[[Any Given Sunday]]'', and has since included ''[[Friday Night Lights (film)|Friday Night Lights]]'' (2004), ''[[The Blind Side (film)|The Blind Side]]'' (2009), ''[[The Dark Knight Rises]]'' (2012), ''[[Lone Survivor]]'' (2013), ''[[The Martian (film)|The Martian]]'' (2015), and television series ''[[The Wire]]'' and ''[[House of Cards (U.S. TV series)|House of Cards]]''.<ref name="Barker_Marketing">{{Cite web |last=Barker |first=Jeff |date=September 11, 2015 |title=Under Armour enters new marketing terrain with "The Martian" |url=https://www.baltimoresun.com/business/bs-bz-under-armour-movies-20150911-story.html |access-date=2023-02-11 |website=[[The Baltimore Sun]]}}</ref><ref>{{cite news |title=Under Armour in public eye |url=https://www.baltimoresun.com/2008/07/25/under-armour-in-public-eye/|newspaper=[[The Baltimore Sun]]|date=July 25, 2008 |access-date=October 17, 2017}}</ref><ref>{{Cite news|url=https://www.businessinsider.com/house-of-cards-season-3-brands-2015-3?r=US&IR=T|title=Here are all the brands that appear in 'House of Cards' season 3|work=[[Business Insider]]|access-date=February 13, 2018}}</ref> Under Armour worked with costume designer [[Alexandra Byrne]] to create base-layer garments for characters in several films in the [[Marvel Cinematic Universe]].<ref>{{cite web |title=The Incredible, Tactical Undergarments Designed for the Avengers Cast |url=https://gizmodo.com/the-incredible-tactical-undergarments-designed-for-the-1697730211|publisher=[[Gizmodo]] |date=April 14, 2015 |access-date=December 9, 2015}}</ref><ref name="Barker_Marketing" />

Under Armour has a partnership with NBA athlete [[Stephen Curry]], who is considered to be the "face of their footwear line".<ref>{{Cite web|url=https://money.cnn.com/2015/09/16/news/companies/steph-curry-under-armour/index.html|title=Under Armour is upping its game with Steph Curry|last=Wattles|first=Jackie|date=September 16, 2015|website=CNNMoney|access-date=August 6, 2017}}</ref> Originally signed to [[Nike, Inc.|Nike]], Curry joined with Under Armour in the 2013 offseason.<ref>{{Cite news|url=http://www.espn.com/nba/story/_/id/15047018/how-nike-lost-stephen-curry-armour|title=TrueHoop Presents: You won't believe how Nike lost Steph|work=ESPN.com|access-date=August 6, 2017}}</ref> As Curry became a two-time [[NBA Most Valuable Player Award]] winner and one of the most popular athletes in the world, sales of his shoes have become a major factor for the Under Armour brand, with stock prices rising and falling based on the success of the Curry shoe line.<ref>{{Cite news|url=https://www.forbes.com/sites/laurengensler/2016/04/21/under-armour-first-quarter-earnings-stephen-curry/#39fc81875a63|title=Under Armour Sales Jump 30% As Stephen Curry Shoes Prove A Slam Dunk|last=Gensler|first=Lauren|work=Forbes|access-date=August 6, 2017}}</ref><ref>{{Cite news|url=https://www.usatoday.com/story/money/2017/01/31/waning-interest-steph-curry-shoes-under-armour-stock-slumps/97276094/|title=Waning interest in Steph Curry shoes? Under Armour stock slumps|work=USA Today|access-date=August 6, 2017|language=en}}</ref>

On March 3, 2016, the company became the Official Match Ball Partner of the [[North American Soccer League (2011–2017)|North American Soccer League]], starting with their 2016 season.<ref>{{cite web|url=http://www.nasl.com/news/2016/03/01/nasl-under-armour-announce-groundbreaking-match-ball-partnership |title=NASL, Under Armour Announce Groundbreaking Match Ball Partnership |publisher=NASL |date=March 3, 2016 |access-date=March 3, 2016}}</ref><ref>{{cite web|url=http://www.nasl.com/news/2016/03/02/qa-with-under-armour-senior-director-of-global-football-antonio-zea |title=Q&A With Under Armour Senior Director Of Global Football Antonio Zea |publisher=NASL |date=March 2, 2016 |access-date=March 3, 2016}}</ref> In May, Under Armour and [[UCLA Bruins|UCLA]] announced plans for a 15-year, $280&nbsp;million contract, making this the largest shoe and apparel sponsorship in [[NCAA history]].<ref>{{cite web|last1=Wharton|first1=David|title=UCLA's Under Armour deal for $280 million is the biggest in NCAA history|url=http://www.latimes.com/sports/ucla/la-sp-0525-ucla-under-armour-20160525-snap-story.html|work=[[Los Angeles Times]]|date=May 25, 2016 }}</ref>

On October 10, 2018, Under Armour announced that it has signed [[Philadelphia 76ers]] center [[Joel Embiid]] to a sneaker endorsement deal.<ref>Lorraine Mirabella, New York Daily News. "[http://www.nydailynews.com/bs-bz-under-armour-embiid-endorsement-20181010-story.html New York Daily News]." October 10, 2018. Retrieved October 11, 2018.</ref>

In December 2024, Under Armour announced their sponsorship of [[Unrivaled (basketball league)|Unrivaled]], the women’s [[3x3 basketball]] league founded by [[Napheesa Collier]] and [[Breanna Stewart]], serving as the league's "official uniform partner and performance outfitter" for the [[2025 Unrivaled season|inaugural 2025 season]].<ref name=UA2025>{{cite news |first=Gabrielle |last=Fonrauge |title=Women's basketball league Unrivaled signs uniform deal with Under Armour |url=https://www.cnbc.com/2024/12/10/unrivaled-womens-basketball-league-under-armour-uniform.html |work=[[CNBC]] |date=December 10, 2024 |access-date=December 12, 2024}}</ref>

Japanese idol group [[SixTones]] member [[Jesse (Japanese singer)|Jesse]] was appointed as brand ambassador for Under Armour Japan, as announced on March 24, 2025.<ref>{{Cite web |date=24 March 2025 |title=ジェシー、『アンダーアーマー』ブランドキャンペーンアンバサダーに「進化したJESSEをぜひみてもらえたら」 |url=https://www.oricon.co.jp/news/2375662/full/ |archive-url=https://web.archive.org/web/20250324100250/https://www.oricon.co.jp/news/2375662/full/ |archive-date=24 March 2025 |access-date=24 March 2025 |website=Oricon |language=Japanese}}</ref><ref>{{Cite web |date=24 March 2025 |title=ジェシーが「アンダーアーマー」のアンバサダーに就任 キャンペーンで鍛えた肉体を披露 |url=https://www.wwdjapan.com/articles/2075598 |archive-url=https://web.archive.org/web/20250324100129/https://www.wwdjapan.com/articles/2075598 |archive-date=24 March 2025 |access-date=24 March 2025 |website=MMD Japan |language=Japanese}}</ref><ref>{{Cite web |title=UNDER ARMOUR × JESSE |url=https://www.underarmour.co.jp/feature/uaxjesse/ |archive-url=https://web.archive.org/web/20250324095946/https://www.underarmour.co.jp/feature/uaxjesse/ |archive-date=24 March 2025 |access-date=24 March 2025 |website=Under Armour Japan |language=Japanese}}</ref>

===American football===
====Leagues and associations====
*[[National Football League]] (NFL) – Official footwear and glove partner<ref>{{cite web|url=https://www.nfl.com/news/nfl-announces-under-armour-as-an-official-footwear-and-glove-partner|title=NFL Announces Under Armour as an Official Footwear and Glove Partner|publisher=NFL|date=March 24, 2025}}</ref>
*[[United Football League (2024)|United Football League]] (UFL) – Founding corporate partner, providing uniforms, sideline apparel, and performance gear<ref>{{cite web|url=https://pfnewsroom.com/news/xfl-and-under-armour-announce-expansive-multi-year-partnership/|title=XFL Announces Multi-Year Partnership with Under Armour|publisher=pfnewsroom|date=February 27, 2023}}</ref>

====National teams ====
*{{flagicon|USA}} [[USA Football]] – Official uniform, apparel, and football sponsor for U.S. [[Flag football at the Summer Olympics]], debuting at the [[2028 Summer Olympics]]<ref>{{cite web |url=https://www.sportsbusinessjournal.com/Articles/2024/06/11/under-armour-usa-flag-football-2028-la-games-olympics/|title=Under Armour to Outfit U.S. Flag Football Teams|publisher=Sports Business Journal|date=June 11, 2024}}</ref>

====NFL players====
*[[Luther Burden III]]<ref name=":0">{{cite web|url=https://about.underarmour.com/en-us/stories/2025/04/under-armour-signs-next-wave-of-football-elite-ahead-of-2025-nfl.html|title=Under Armour Signs Next Wave of Football Elite Ahead of 2025 NFL Draft|publisher=Under Armour|date=April 13, 2025}}</ref>
*[[Nick Emmanwori]]<ref name=":0" />
*[[Matthew Golden]]<ref name=":0" />
*[[Tyler Booker]]<ref name=":0" />
*[[Justin Jefferson]]<ref>{{cite web|url=https://about.underarmour.com/en-us/stories/2025/06/justin-jefferson-and-under-armour-team-up-and-take-off-at-inaugu.html|title=Justin Jefferson and Under Armour Team Up and Take Off at Inaugural Flight School|publisher=Under Armour|date=June 3, 2024}}</ref>
*[[Cam Ward (American football)|Cam Ward]]<ref>{{cite web|url=https://about.underarmour.com/en-us/stories/2025/04/under-armour-signs-next-wave-of-football-elite-ahead-of-2025-nfl.html|title=Under Armour Signs Next Wave of Football Elite Ahead of 2025 NFL Draft|publisher=Under Armour|date=April 13, 2025}}</ref>

===Baseball===
====MLB players====
*[[Alec Bohm]]<ref>{{cite web|url=https://www.si.com/fannation/sneakers/news/under-armour-unveils-western-luxe-gear-for-mlb-all-stars|title=Under Armour Unveils 'Western Luxe' Gear for MLB All-Stars|publisher=Sports Illustrated|date=July 15, 2024}}</ref>
*[[Freddie Freeman]]<ref>{{cite web|url=https://about.underarmour.com/en-us/stories/2024/10/win-for-freddie-freeman.html|title=Celebrating the Wins for Freddie Freeman|publisher=Under Armour|date=October 31, 2024}}</ref>
*[[Bryce Harper]]<ref>{{cite web|url=https://www.espn.com/video/clip/_/id/15455428|title=Harper breaking the bank with Under Armour deal|publisher=ESPN|date=May 3, 2016}}</ref>
*[[Gunnar Henderson]]<ref>{{cite web|url=https://www.si.com/fannation/sneakers/news/under-armour-unveils-western-luxe-gear-for-mlb-all-stars|title=Under Armour Unveils 'Western Luxe' Gear for MLB All-Stars|publisher=Sports Illustrated|date=July 15, 2024}}</ref>
*[[Juan Soto]]<ref>{{cite web|url=https://sports.yahoo.com/juan-soto-under-armour-deal-165319152.html|title=Under Armour Celebrates the Start of the 2022 MLB Season|publisher=Yahoo!|date=December 9, 2024}}</ref>
*[[Bobby Witt Jr]]<ref>{{cite web|url=https://www.si.com/fannation/sneakers/news/under-armour-unveils-western-luxe-gear-for-mlb-all-stars|title=Under Armour Celebrates the Start of the 2022 MLB Season|publisher=Under Armour|date=April 6, 2022}}</ref>

===Basketball===
====Leagues and associations====
*[[Unrivaled (basketball)|Unrivaled]] – Official uniform partner and performance outfitter for the women’s 3x3 basketball league<ref>{{cite web|url=https://about.underarmour.com/en-us/stories/2024/12/unrivaled-announces-under-armour-as-its-official-uniform-partner.html|title=Unr ivaled Announces Partnership with Under Armour|publisher=Under Armour|date=December 10, 2024}}</ref>

====NBA players====
*[[Seth Curry]]<ref>{{cite web|url=https://www.nba.com/news/under-armour-signs-seth-curry-to-multi-year-deal|title=Under Armour signs Seth Curry to multi-year deal|work=NBA.com|date=August 15, 2024}}</ref>
*[[Stephen Curry]] – Had a long-term partnership with Under Armour until 2026, including the [[Curry Brand]] line of shoes and apparel<ref>{{cite web|url=https://about.underarmour.com/en/stories/2023/10/curry-brand-welcomes-deaaron-fox.html|title=Curry Brand Welcomes De'Aaron Fox to Its Athlete Roster|publisher=Under Armour|date=October 26, 2023}}</ref>
*[[De'Aaron Fox]]<ref>{{cite web|url=https://about.underarmour.com/en/stories/2023/10/curry-brand-welcomes-deaaron-fox.html|title=Curry Brand Welcomes De'Aaron Fox to Its Athlete Roster|publisher=Under Armour|date=October 26, 2023}}</ref>
*[[Davion Mitchell]]<ref>{{cite web|url=https://about.underarmour.com/en/stories/2025/02/curry-brand-welcomes-davion-mitchell.html|title=Curry Brand Welcomes Davion Mitchell to Its Athlete Roster|publisher=Under Armour|date=February 2, 2025}}</ref>

====Women's basketball====
*[[Laeticia Amihere]]<ref>{{cite web|url=https://www.sportsbusinessjournal.com/Daily/Weekend-Rap/2023/05/21/under-armour-wnba-diamond-miller-laeticia-amihere-marina-mabrey.aspx|title=Under Armour signs trio of WNBA players in push to grow women's apparel|publisher=Sports Business Journal|date=May 21, 2023}}</ref>
*[[Haley Cavinder]]<ref>{{cite web|url=https://about.underarmour.com/en/stories/2024/06/under-armour-welcomes-haley-and-hanna-cavinder.html|title=Under Armour Welcomes its Newest Brand Ambassadors: Haley and Hanna Cavinder |publisher=Under Armour|date=June 30, 2024}}</ref>
*[[Hanna Cavinder]]<ref>{{cite web|url=https://about.underarmour.com/en/stories/2024/06/under-armour-welcomes-haley-and-hanna-cavinder.html|title=Under Armour Welcomes its Newest Brand Ambassadors: Haley and Hanna Cavinder |publisher=Under Armour|date=June 30, 2024}}</ref>
*[[Kaila Charles]]<ref>{{cite web|url=https://www.si.com/si-lifestyle/2020/09/23/under-armour-hovr-breakthru-basketball-sneaker-female-athlete|title=Under Armour grows presence within the WNBA with new sneakers |publisher=Sports Illustrated|date=September 23, 2020}}</ref>
*[[MiLaysia Fulwiley]]<ref>{{cite web|url=https://boardroom.tv/womens-nil-shoe-deals-march-madness-2024/ |title=Women's college basketball players are not taking a pay cut to enter the WNBA|publisher=Boardroom |date=March 31, 2024}}</ref>
*[[Cayla George]]<ref>{{cite web|url=https://about.underarmour.com/en/stories/2023/10/under-armour-basketball-athletes-become-wnba-champions.html|title=Under Armour Basketball Athletes Become WNBA Champions|publisher=Under Armour|date=October 17, 2023}}</ref>
*[[Raven Johnson]]<ref>{{cite web|url=https://boardroom.tv/womens-nil-shoe-deals-march-madness-2024/|title=Women's college basketball players are not taking a pay cut to enter the WNBA|publisher=Boardroom|date=March 31, 2024}}</ref>
*[[Marina Mabrey]]<ref name=":1">{{cite web|url=https://www.sportsbusinessjournal.com/Daily/Weekend-Rap/2023/05/21/under-armour-wnba-diamond-miller-laeticia-amihere-marina-mabrey.aspx|title=Under Armour signs trio of WNBA players in push to grow women's apparel|publisher=Sports Business Journal|date=May 21, 2023}}</ref>
*[[Diamond Miller]]<ref name=":1" />
*[[Nika Mühl]]<ref>{{cite web|url=https://about.underarmour.com/en/stories/2025/03/under-armour-signs-nika-muhl.html|title=Under Armour Signs Nika Mühl|publisher=Under Armour|date=March 4, 2025}}</ref>
*[[Kelsey Plum]]<ref>{{cite web|url=https://about.underarmour.com/en/stories/2023/10/curry-brand-welcomes-deaaron-fox.html|title=Curry Brand Welcomes De'Aaron Fox to Its Athlete Roster|publisher=Under Armour|date=October 26, 2023}}</ref>

===Combat sports===
====Boxing====
*[[Anthony Joshua]]<ref>{{cite web|url=https://about.underarmour.com/en-us/stories/2024/03/forever-is-made-now.html#:~:text=03.05.2024-,Forever%20Is%20Made%20Now,Ngannou%20fight%20on%20March%208th.|title=Forever is Made|publisher=Under Armour|date=March 5, 2024}}</ref>

====Mixed Martial Arts (MMA)====
*[[Ultimate Fighting Championship|UFC]] – Official footwear supplier through Project Rock, providing performance shoes for UFC fighters' training and promotional use<ref>{{cite web |url=https://www.bizjournals.com/baltimore/news/2022/01/21/under-armour-project-rock-partners-with-ufc.html |title=Under Armour's Project Rock partners with UFC|publisher=Baltimore Business Journal|date=January 21, 2022}}</ref>
====Professional wrestling====
*[[Bullet Club]]<ref>{{cite web|url=https://wrestletalk.com/news/bullet-club-major-deal-clothing-brand/|title=Bullet Club Signs Major Deal With Clothing Brand|publisher=WrestleTalk|date=November 11, 2022}}</ref>
*[[Dwayne Johnson|Dwayne "The Rock" Johnson]] – Has a long-term partnership with Under Armour, including the "Project Rock" line of training gear and apparel. 
*[[Drew McIntyre]]<ref>{{cite web|url=https://www.sescoops.com/wwe/drew-mcintyre-leading-campaign-for-new-project-rock-collection-with-under-armour|title=Drew McIntyre Leading Campaign For New Project Rock Collection With Under Armour|publisher=SEScoops|date=April 17, 2025}}</ref>

===Collegiate athletics===
====NCAA Division I (D1)====
====Leagues and associations====
*[[Horizon League]] – Official athletic apparel and footwear partner for the collegiate athletic conference, providing performance gear for all member teams<ref>{{cite web|url=https://horizonleague.org/news/2023/8/11/general-horizon-league-announces-partnership-with-under-armour.aspx|title=Horizon League Announces Partnership with Under Armour|publisher=Horizon League|date=August 11, 2023}}</ref>

====FBS====
*[[Coastal Carolina Chanticleers]]<ref> https://goccusports.com/news/2016/5/9/Coastal_Carolina_Athletics_Announce_Partnership_with_Under_Armour#:~:text=As%20part%20of%20the%20multi-year%20agreement%20Under%20Armour,of%20the%20athletic%20department%20including%20coaches%20and%20staff.</ref>
*[[Colorado State Rams]]<ref>{{cite web|url=https://csurams.com/news/2019/7/1/general-csu-athletics-announces-partnership-with-under-armour.aspx|title=CSU Athletics Announces Partnership with Under Armour|publisher=Colorado State University Athletics|date=July 1, 2019}}</ref>
*[[Georgia Tech Yellowjackets]]<ref> https://www.si.com/college/georgiatech/football/georgia-tech-inks-a-new-10-year-deal-with-under-armour-what-does-this-mean-for-the-yellow-jackets-01k6n4g8axx6</ref>
*[[Georgia State Panthers]]<ref> https://georgiastatesports.com/news/2016/10/10/211218600.aspx</ref>
*[[Kent State Golden Flashes]]<ref>{{cite web|url=https://www.foxbusiness.com/sports/march-madness-nike-adidas-under-armour-tournament-sponsors|title=March Madness: How many teams sponsored by Nike, Adidas and Under Armour are in the tournament?|publisher=Fox Business|date=March 13, 2023}}</ref>
*[[Maryland Terrapins]]<ref>{{cite web|url=https://about.underarmour.com/en/stories/2024/06/university-of-maryland-and-under-armour-announce-12-year-extension-of-iconic-partnership.html|title=University of Maryland and Under Armour Announce 12-Year Extension of Iconic Partnership|publisher=Under Armour|date=June 16, 2024}}</ref>
*[[Navy Midshipmen]]<ref> https://www.underarmour.com/en-us/t/playbooks/stories/under-armour-and-the-naval-academy-athletic-association-extend/</ref>
*[[New Mexico State Aggies]]<ref>{{cite web|url=https://nmstatesports.com/news/2021/7/16/general-nm-state-under-armour-ink-five-year-apparel-partnership-extension.aspx|title=NM State, Under Armour Ink Five-Year Apparel Partnership Extension| publisher=New Mexico State University Athletics|date=June 30, 2021}}</ref>
*[[Notre Dame Fighting Irish]]<ref>{{cite web|url=https://www.sportico.com/business/sponsorship/2025/under-armour-notre-dame-sponsorship-college-football-1234824442/|title=Under Armour Lucks Out With Notre Dame Sponsorship|publisher=Sportico|date=January 18, 2025}}</ref>
*[[Northwestern Wildcats]]<ref>{{cite web|url=https://www.foxbusiness.com/sports/march-madness-nike-adidas-under-armour-tournament-sponsors|title=March Madness: How many teams sponsored by Nike, Adidas and Under Armour are in the tournament?|publisher=Fox Business|date=March 13, 2023}}</ref>
*[[Old Dominion Monarchs]]<ref> https://odusports.com/news/2015/03/09/odu-signs-five-year-deal-with-under-armour</ref>
*[[Sam Houston Bearkats]]<ref> https://gobearkats.com/news/2019/9/18/211811991.aspx</ref>
*[[San Jose State Spartans]]<ref> https://sjsuspartans.com</ref>
*[[South Carolina Gamecocks]]<ref>{{cite web|url=https://gamecocksonline.com/news/2018/7/1/general-south-carolina-athletics-extends-under-armour-partnership.aspx|title=South Carolina Athletics Extends Under Armour Partnership|publisher=University of South Carolina Athletics|date=July 1, 2018}}</ref>
*[[UAB Blazers]]<ref>{{cite web|url=https://uabsports.com/news/2019/7/1/general-uab-athletics-announces-partnership-with-under-armour.aspx|title=UAB Athletics Announces Partnership with Under Armour|publisher=UAB Athletics|date=July 1, 2019}}</ref>
*[[Utah Utes]]<ref>{{cite web|url=https://utahutes.com/news/2018/7/1/general-utah-athletics-extends-under-armour-partnership.aspx|title=Utah Athletics Extends Under Armour Partnership|publisher=University of Utah Athletics|date=July 1, 2018}}</ref>
*[[Wisconsin Badgers]]<ref>{{cite web|url=https://uwbadgers.com/news/2018/7/1/general-wisconsin-athletics-extends-under-armour-partnership.aspx|title=Wisconsin Athletics Extends Under Armour Partnership|publisher=University of Wisconsin Athletics|date=July 1, 2018}}</ref><ref>{{cite web |url=https://www.footballscoop.com/2025/03/05/nike-adidas-or-ua-who-wears-what-in-fbs-2|title=Nike, Adidas or UA? Who wears what in FBS|publisher=FootballScoop |date=March 5, 2025}}</ref>

====FCS====
*[[Abilene Christian Wildcats]]<ref> https://acusports.com/news/2023/2/7/baseball-acu-under-armour-begin-partnership-july-1</ref>
*[[Albany Great Danes]]<ref> https://ualbanysports.com/news/2020/7/22/athletics-ualbany-launches-refreshed-brand-identity.aspx</ref>
*[[Austin Peay Governors]]<ref> https://letsgopeay.com/news/2022/4/7/athletics-austin-peay-renews-under-armour-partnership</ref>
*[[Campbell Fighting Camels]]<ref> https://gocamels.com/news/2025/7/11/news-campbell-athletics-announces-extension-with-under-armour.aspx</ref>
*[[Charleston Cougars]]<ref>{{cite web|url=https://www.cofcsports.com/news/2017/7/10/general-college-of-charleston-athletics-partners-with-under-armour.aspx|title=College of Charleston Athletics Partners with Under Armour|publisher=College of Charleston Athletics|date=July 10, 2017}}</ref>
*[[Colgate Raiders]]<ref> https://colgateathletics.com/news/2019/8/15/colgate-joins-under-armour-family.aspx</ref>
*[[The Citadel Bulldogs]]<ref> https://citadelsports.com/news/2023/4/18/general-the-citadel-athletics-announces-partnership-with-under-armour.aspx</ref>
*[[Davidson Wildcats]]<ref> https://davidsonwildcats.com/news/2016/3/10/general-davidson-agrees-to-multi-year-partnership-with-under-armour</ref>
*[[Elon Phoenix]]<ref> https://elonphoenix.com/news/2016/4/25/elon-athletics-announces-partnership-with-under-armour</ref>
*[[Fairleigh Dickinson Knights]]<ref>{{cite web|url=https://www.foxbusiness.com/sports/march-madness-nike-adidas-under-armour-tournament-sponsors|title=March Madness: How many teams sponsored by Nike, Adidas and Under Armour are in the tournament?|publisher=Fox Business|date=March 13, 2023}}</ref>
*[[Gardner-Webb Runnin' Bulldogs]]<ref> https://app.sponsorpitch.com/deals/under-armour-sponsors-gardner-webb-runnin-bulldogs</ref>
*[[Hampton Pirates]]<ref> https://hamptonpirates.com/news/2018/7/1/general-hampton-begins-partnership-with-underarmour.aspx</ref>
*[[Houston Christian Huskies]]<ref> https://hcuhuskies.com/news/2017/12/5/general-gen-hbu-under-armour-announce-department-wide-agreement.aspx</ref>
*[[Indiana State Sycamores]]<ref> https://gosycamores.com/news/2017/7/1/general-under-armour-named-official-outfitter-of-sycamore-athletics.aspx</ref>
*[[Jackson State Tigers]]<ref>{{cite web|url=https://jsutigers.com/news/2021/8/10/general-jsu-athletics-partners-with-under-armour-and-bsn-sports.aspx|title=JSU Athletics Partners with Under Armour and BSN Sports|publisher=Jackson State University Athletics|date=August 10, 2021}}</ref>
*[[Lamar Cardinals]]<ref> https://lamarcardinals.com/news/2019/6/5/womens-basketball-lu-athletics-signs-apparel-deal-with-under-armour</ref>
*[[Lehigh Mountain Hawks]]<ref> https://lehighsports.com</ref>
*[[Long Island Sharks]]<ref> https://www.liuathletics.com/news/2019/5/1/general-liu-announces-under-armour-partnership.aspx</ref>
*[[McNeese State Cowboys]]<ref>{{cite web|url=https://mcneesesports.com/news/2019/6/25/general-mcneese-athletics-partners-with-under-armour.aspx|title=McNeese Athletics Partners with Under Armour|publisher=McNeese State University Athletics|date=June 25, 2019}}</ref>
*[[Mercer Bears]]<ref> https://mercerbears.com/news/2023/7/25/athletics-department-mercer-athletics-inks-shoe-apparel-deal-with-under-armour-bsn-sports</ref>
*[[Monmouth Hawks]]<ref> https://monmouthhawks.com/news/2016/11/30/monmouth-begins-partnership-with-under-armour.aspx?print=true</ref>
*[[Montana State Bobcats]]<ref>{{cite web|url=https://www.foxbusiness.com/sports/march-madness-nike-adidas-under-armour-tournament-sponsors|title=March Madness: How many teams sponsored by Nike, Adidas and Under Armour are in the tournament?|publisher=Fox Business|date=March 13, 2023}}</ref>
*[[Morehead State Eagles]]<ref> https://msueagles.com/news/2016/3/15/general-morehead-state-athletics-announces-multi-year-deal-with-under-armour</ref>
*[[Morgan State Bears]]<ref> https://www.morgan.edu/news/morgan-state-university-announces-under-armour-agreement</ref>
*[[North Dakota State Bison]]<ref>{{cite web|url=https://gobison.com/news/2024/9/30/general-north-dakota-state-under-armour-enter-new-apparel-agreement.aspx|title=North Dakota State, Under Armour Enter New Apparel Agreement|publisher=gobison com|date=September 30, 2024}}</ref>
*[[Northern Colorado Bears]]<ref> https://uncbears.com</ref>
*[[Northwestern State Demons]]<ref> https://nsudemons.com/news/2024/7/1/general-nsu-athletics-partners-with-under-armour-bsn-sports</ref>
*[[Robert Morris Colonials]]<ref> https://rmucolonials.com/news/2023/2/14/athletics-rmu-extends-agreement-with-under-armour-natale-s.aspx</ref>
*[[Saint Francis Red Flash]]<ref> https://sfuathletics.com/news/2021/6/23/inside-athletics-saint-francis-extends-partnership-with-under-armour</ref>
*[[South Dakota State Jackrabbits]]<ref>{{cite web|url=https://gojacks.com/news/2018/6/28/general-sdsu-athletics-partners-with-under-armour.aspx|title=SDSU Athletics Partners with Under Armour|publisher=South Dakota State University Athletics|date=June 28, 2018}}</ref>
*[[Southeast Missouri State Redhawks]]<ref>{{cite web|url=https://www.foxbusiness.com/sports/march-madness-nike-adidas-under-armour-tournament-sponsors|title=March Madness: How many teams sponsored by Nike, Adidas and Under Armour are in the tournament?|publisher=Fox Business|date=March 13, 2023}}</ref>
*[[Southeastern Louisiana Lions]]<ref> https://lionsports.net/news/2021/7/1/general-southeastern-athletics-partners-with-under-armour-bsn-sports.aspx</ref>
*[[Southern Jaguars]]<ref> https://gojagsports.com/news/2018/5/21/211716507.aspx</ref>
*[[Southern Illinois Salukis]]<ref> https://siusalukis.com/news/2010/1/11/under_armour_official_partner_with_men_s_basketball</ref>
*[[Stephen F. Austin Lumberjacks]]<ref> https://sfajacks.com/news/2013/12/12/SFA_Athletics_Announces_Under_Armour_as_Official_Outfitter</ref>
*[[Texas Southern Tigers]]<ref>{{cite web|url=https://www.foxbusiness.com/sports/march-madness-nike-adidas-under-armour-tournament-sponsors|title=March Madness: How many teams sponsored by Nike, Adidas and Under Armour are in the tournament?|publisher=Fox Business|date=March 13, 2023}}</ref>
*[[Towson Tigers]]<ref> https://towsontigers.com/news/2023/6/26/general-towson-announces-contract-extension-with-under-armour.aspx</ref>
*[[UT Martin Skyhawks]]<ref> https://utmsports.com/news/2018/8/7/baseball-ut-martin-skyhawk-athletics-unveils-exclusive-apparel-deal-with-under-armour</ref>
*[[UT Rio Grande Valley Vaqueros]]<ref> https://goutrgv.com/news/2023/6/15/baseball-utrgv-athletics-extends-relationship-with-under-armour.aspx</ref>
*[[VMI Keydets]]<ref> https://vmikeydets.com/news/2019/2/20/211791677.aspx</ref>
*[[Wagner Seahawks]]<ref>{{cite web|url=https://wagnerathletics.com/news/2018/6/29/general-wagner-athletics-partners-with-under-armour.aspx|title=Wagner Athletics Partners with Under Armour|publisher=Wagner College Athletics|date=June 29, 2018}}</ref>
*[[William & Mary Tribe]]<ref>{{cite web|url=https://tribeathletics.com/news/2017/8/17/general-william-mary-athletics-announces-partnership-agreement-with-under-armour.aspx|title=William & Mary Athletics Announces Partnership Agreement with Under Armour|publisher=Tribe Athletics|date=August 17, 2017}}</ref>
*[[Yale Bulldogs]]<ref> https://yaledailynews.com/blog/2016/01/11/yale-under-armour-partnership/</ref>

====Non–football====
*[[Boston University Terriers]]<ref> https://goterriers.com/news/2024/2/20/general-bu-athletics-extends-partnership-with-under-armour.aspx</ref>
*[[Cal State Bakersfield Roadrunners]]<ref> https://www.bakersfield.com/sports/csub-announces-under-armour-deal-at-fall-media-day/article_c1afff8c-12a6-11ed-a845-af310e6cbbf8.html</ref>
*[[Cal State Northridge Matadors]]<ref> https://gomatadors.com/news/2016/2/22/gen_0222162911</ref>
*[[Denver Pioneers]]<ref> https://denverpioneers.com/news/2025/6/3/athletics-denver-and-under-armour-begin-new-official-athletic-apparel-partnership.aspx</ref>
*[[Lipscomb Bisons]]<ref> https://lipscombsports.com/news/2019/7/1/IMPORTED_STORY_16119_16119</ref>
*[[North Florida Ospreys]]<ref> https://unfospreys.com/news/2019/7/1/general-north-florida-joins-the-under-armour-family</ref>
*[[Saint Mary's Gaels]]<ref>{{cite web|url=https://www.foxbusiness.com/sports/march-madness-nike-adidas-under-armour-tournament-sponsors|title=March Madness: How many teams sponsored by Nike, Adidas and Under Armour are in the tournament?|publisher=Fox Business|date=March 13, 2023}}</ref>
*[[Seton Hall Pirates]]<ref> https://shupirates.com/news/2014/4/25/Seton_Hall_Athletics_Partners_with_Under_Armour</ref>
*[[UNC Wilmington Seahawks]]<ref> https://uncwsports.com/news/2022/4/29/seahawks-partner-with-under-armour-bsn.aspx</ref>
*[[UC San Diego Tritons]]<ref> https://ucsdtritons.com/news/2019/4/23/211801259.aspx</ref>
*[[UT Arlington Mavericks]]<ref> https://utamavs.com/news/2018/2/27/UT_Arlington_Under_Armour_Announce_Department_Wide_Agreement.aspx</ref>

====NCAA Division II (D2)====
====Leagues and associations====
*[[Central Intercollegiate Athletic Association]] (CIAA) – Renewed partnership for men’s and women’s basketball tournament apparel<ref>{{cite web|url=https://theciaa.com/news/2018/1/30/1_30_2018_1028.aspx?path=general |title=CIAA Announces Partnership Extension with Baltimore and Under Armour|publisher=Central Intercollegiate Athletic Association|date=June 18, 2025}}</ref>

====Teams====
*[[Bloomsburg Huskies]]<ref>{{cite web|url=https://news.bsnsports.com/releases/bloomsburg-university-announces-partnership-with-bsn-sports-and-under-armour/|title=Bloomsburg University Announces Partnership with BSN Sports and Under Armour|publisher=BSN Sports|date=July 13, 2023}}</ref>
*[[Ferris State Bulldogs]]<ref> https://www.ferrisstatebulldogs.com/information/releases/underarmour</ref>
*[[Florida Southern College Moccasins]]<ref name="florida college">{{cite web |url=https://news.bsnsports.com/releases/florida-southern-college-enters-partnership-with-bsn-sports-and-under-armour/|title=Florida Southern College Enters Partnership with BSN Sports and Under Armour|publisher=BSN Sports|date=July 12, 2022}}</ref>
*[[Flagler College Saints]]<ref name="florida college"/>

====NCAA Division III (D3)====
*[[Eastern Mennonite Royals]]<ref>{{cite web|url=https://emuroyals.com/news/2020/7/10/general-emu-athletics-partners-with-under-armour-and-bsn-sports.aspx|title=EMU Athletics Partners with Under Armour and BSN Sports |publisher=Eastern Mennonite University Athletics|date=July 10, 2020}}</ref>
*[[Illinois Wesleyan University]]<ref>{{cite web|url=https://www.iwu.edu/news/2017/under-armour-partnership.html |title=Illinois Wesleyan Partners with Under Armour|publisher=Illinois Wesleyan University|date=July 7, 2017}}</ref>
*[[Mount Holyoke College]]<ref>{{cite web|url=https://news.bsnsports.com/news/mount-holyoke-college-enters-collaboration-with-bsn-sports-and-under-armour/|title=Mount Holyoke College Enters Collaboration with BSN Sports and Under Armour|publisher=BSN Sports|date=March 5, 2024}}</ref>
*[[North Park University]]<ref>{{cite web|url=https://athletics.northpark.edu/news/2021/6/25/general-north-park-athletics-extends-partnership-with-bsn-sports-and-under-armour.aspx|title=North Park Athletics Extends Partnership with BSN Sports and Under Armour|publisher=North Park University Athletics|date=June 25, 2021}}</ref>
*[[University of Redlands]]<ref> https://goredlands.com</ref>
*[[Sarah Lawrence College]]<ref>{{cite web|url=https://www.sportscampsites.com/under-armour-student-athlete-leadership-council/|title=Under Armour Student Athlete Leadership Program|publisher=Sports Camp Sites|date=2023}}</ref>
*[[Whittier College]]<ref> https://wcpoets.com</ref>
*[[Wilkes University]]<ref>{{cite web|url=https://news.bsnsports.com/releases/wilkes-university-enters-partnership-with-bsn-sports-and-under-armour/|title=Wilkes University Enters Partnership with BSN Sports and Under Armour|publisher=BSN Sports|date=July 11, 2023}}</ref>

====Other====
*[[Keiser University|Keiser University Seahawks]]<ref>{{cite web |url=https://kuseahawks.com/news/2018/4/10/baseball-keiser-university-athletics-enters-partnership-with-under-armour-bsn-sports.aspx|title=Keiser University Athletics Enters Partnership with Under Armour and BSN Sports |publisher=Keiser University Athletics|date=April 10, 2018}}</ref>

===Golf===
*[[Maverick McNealy]]<ref>{{cite web|url=https://golfweek.usatoday.com/story/sports/golf/2017/10/03/maverick-mcnealy-signs-with-callaway-under-armour-and-kpmg/76636476007/|title=Maverick McNealy signs with Callaway, Under Armour and KPMG|publisher=Golf Week|date=October 3, 2017}}</ref>
*[[Kris Kim]]<ref>{{cite web|url=https://about.underarmour.com/en-us/stories/2024/05/under-armour-signs-english-amateur-golf-sensation-kris-kim.html|title=Under Armour Signs English Amateur Golf Sensation Kris Kim|publisher=Under Armour|date=May 1, 2024}}</ref>
*[[Christo Lamprecht]]<ref>{{cite web|url=https://about.underarmour.com/en/stories/2025/04/under-armour-powers-into-2025-majors-season.html|title=Under Armour Powers Into the 2025 Majors Season with Elite Talent and Game-Changing Innovation|publisher=Under Armour|date=April 1, 2025}}</ref>
*[[Rasmus Neergaard-Petersen]]<ref>{{cite web|url=https://about.underarmour.com/en/stories/2025/02/under-armour-adds-rasmus-neergaard-petersen.html|title=Under Armour Adds Rasmus Neergaard-Petersen to Golf Roster for 2025 Season|publisher=Under Armour|date=February 5, 2025}}</ref>
*[[Emily Pedersen]]<ref>{{cite web|url=https://about.underarmour.com/en/stories/2025/04/under-armour-powers-into-2025-majors-season.html|title=Under Armour Powers Into the 2025 Majors Season with Elite Talent and Game-Changing Innovation|publisher=Under Armour|date=April 1, 2025}}</ref>
*[[Jordan Spieth]]<ref>{{cite web|url=https://about.underarmour.com/en/stories/2025/04/under-armour-powers-into-2025-majors-season.html|title=Under Armour Powers Into the 2025 Majors Season with Elite Talent and Game-Changing Innovation|publisher=Under Armour|date=April 1, 2025}}</ref>
*[[Kieron van Wyk]]<ref>{{cite web|url=https://about.underarmour.com/en/stories/2025/03/under-armour-kieron-van-wyk.html|title=Under Armour Welcomes Kieron van Wyk to Golf Roster|publisher=Under Armour|date=March 5, 2025}}</ref>

===Hockey===
====Leagues and associations====
*[[Canadian Hockey League]] (CHL) – Exclusive jersey, socks, training footwear, and apparel partner starting with the 2025-26 season<ref>{{cite web|url=https://chl.ca/whl/article/chl-announces-new-multi-year-partnerships-with-under-armour-bauer-hockey-as-official-outfitting-equipment-suppliers/#:~:text=Beginning%20with%20the%202025%2D26,as%20the%20official%20equipment%20supplier.|title=CHL Announces New Partnerships with Under Armour|publisher=Canadian Hockey League|date=May 28, 2025}}</ref>

====NHL players====
*[[Drew Doughty]]<ref>{{cite web|url=https://www.bizjournals.com/baltimore/news/2025/06/03/under-armour-canadian-hockey-league-jersey-deal.html|title=Under Armour scores major jersey deal |publisher=bizjournals|date=Jun 3, 2025}}</ref>
*[[Phil Kessel]]<ref>{{cite web|url=https://www.thescore.com/nhl/news/1840542|title=Phil Kessel - Shift Work|publisher=theScore.com|date=October 12, 2019}}</ref>
*[[Carey Price]]<ref>{{cite web|url=https://about.underarmour.com/en-us/stories/press-releases/release.12006.html|title=Montreal Canadiens and Under Armour Launch Storm the Centre Competition|publisher=Under Armour|date=October 5, 2015}}</ref>

===Winter Olympics===
====National teams ====
*{{flagicon|USA}} [[United States at the Winter Olympics|U.S. Speedskating Team]]<ref>{{cite web|url=https://www.usabs.com/news/2023/april/12/under-armour-extends-partnership-with-us-speedskating-and-usa-bobsled-skeleton|title=UNDER Armour Extends Partnership With US Speedskating and USA Bobsled/Skeleton|publisher=usabs|date=April 12, 2023}}</ref>
*{{flagicon|USA}} [[United States Bobsled and Skeleton Federation|U.S. Bobsled and Skeleton Teams]]<ref>{{cite web|url=https://www.usabs.com/our-partners|title=Our Partners|publisher=usabs|date=}}</ref>
*{{flagicon|Nigeria}} [[Nigeria bobsled team|Nigerian Women's Bobsled Team]]<ref>{{cite web|url=https://www.baltimoresun.com/business/under-armour-blog/bs-bz-under-armour-nigerian-bobsled-20171116-story.html|title=Under Armour outfits Nigerian women's bobsled team, the first from Africa to compete in Winter Olympics|work=The Baltimore Sun|date=November 16, 2017}}</ref>

====Athletes====
*[[Lindsey Vonn]]<ref>{{cite web|url=https://about.underarmour.com/en-us/stories/2019/03/we-are--lindsey-vonn.html|title=WE ARE: Lindsey Vonn|publisher=Under Armour|date=February 28, 2019}}</ref>
*[[Marcel Hirscher]]<ref>{{cite web|url=https://www.verenakoegler.com/ua-mh-olympics/|title=Under Armour x Marcel Hirscher|publisher=Verena Koeglar|date=2018}}</ref>

===Rugby league===
*[[Canberra Raiders]]<ref>{{Cite web|url=https://www.raiders.com.au/news/2025/10/13/under-armour-and-raiders-join-forces-in-new-five-year-partnership|title=Under Armour and Raiders join forces in new five-year partnership|publisher=Canberra Raiders|date=October 13, 2025}}</ref>

==Controversies==
===UA Fitness Performance Center and historic mural covering===
[[File:Baltimore Trust Company Building, 10 Light Street, Baltimore, Independent City, MD HABS MD-1119-22.tif|thumb|The historic lobby floor, pictured in 1933, now covered by artificial turf for the Under Armour Fitness Performance Center]]
In 2015, Under Armour released plans for their new Under Armour Fitness Performance Center powered by FX Studios at the [[Bank of America Building (Baltimore)|Bank of America Building]] at 10 Light Street in [[Baltimore]]. The Fitness Performance Center is planned to take place in the building's lobby, covering historic murals of Baltimore's history by art deco artist [[Hildreth Meiere]] with artificial turf flooring. This plan has been seen as controversial due to the fact that [[Kevin Plank]], Nate Costa (president of FX Studios) and developer Cary Euwer used state and federal tax credits to restore the historical building, yet the historical murals are being covered up by turf flooring.<ref>{{Cite news|url=https://www.baltimorebrew.com/2015/11/11/rare-artwork-underfoot-could-soon-be-out-of-sight/|title=Rare artwork, underfoot, could soon be out of sight {{!}} Baltimore Brew|work=Baltimore Brew|access-date=February 13, 2018|language=en-US}}</ref> Many historians and local Baltimoreans have expressed public outcry that the design should be reconsidered and the murals should be saved.

===Trophy hunting video===
In January 2016 Under Armour initiated a marketing campaign featuring women hunters including an American woman named Sarah Bowmar.<ref name=BusIn>{{cite news|url=http://www.businessinsider.com/under-armour-drops-sarah-bowmar-after-bear-hunt-video-2016-8|work=[[Business Insider]]|title=Under Armour cancels Trophy hunting contract with Sarah Bowmar|first=Lara|last=O'Reilly|date=August 19, 2016}}</ref><ref>{{cite web|url=https://driftwoodmediablog.com/2016/01/20/under-armour-introduces-2016-women-of-will-hunt-campaign|work=The Drift|title=Former Client: Under Armour Introduces 2016 Women of Will Hunt Campaign|date=January 20, 2016|access-date=July 12, 2018}}</ref> In August 2016 a video filmed by Bowmar, showing her husband spearing a bear and then rejoicing that he had hit it, went viral. The bear was found dead the next day.<ref name=BusIn/><ref>{{cite news|url=http://www.huffingtonpost.com/entry/spear-hunter-bear_us_57b268b4e4b0c75f49d7ec5e?|work=[[HuffPost]]|title=Josh Bowmar Films Himself Spearing A Bear, Then Giggling Over The Kill|first=Ed|last=Mazza|date=August 16, 2016}}</ref> Under Armour was heavily criticized worldwide and as result, the company ended its contract with Bowmar a few days after the video became known.<ref name=BusIn/>

===Trump endorsement and public boycott===
On February 7, 2017, two weeks into the presidency of [[Donald Trump]], CEO Kevin Plank expressed his support for the administration and its friendliness to corporations.<ref>{{Cite news|url=http://mashable.com/2017/02/07/under-armour-ceo-praises-trump/|title=Under Armour CEO endorses Trump, Twitter users endorse shopping elsewhere|last=Kulp|first=Patrick|work=Mashable|access-date=February 13, 2018|language=en}}</ref>

Numerous athletes contracted with Under Armour also spoke out in opposition to Plank's statements. [[Stephen Curry]], the most valuable of the company's sponsorships, hinted that his loyalty to the company could be jeopardized if its actions do not reflect his values.<ref>{{Cite news|url=https://www.nytimes.com/2017/02/08/sports/basketball/stephen-curry-under-armour-donald-trump-warriors.html|title=Stephen Curry Takes Issue With Under Armour Leader on Trump|last=Williams|first=Jack|date=February 8, 2017|work=The New York Times|access-date=February 13, 2018|language=en-US|issn=0362-4331}}</ref> [[Dwayne Johnson]] voiced disapproval with the CEO's personal attitudes being reflected onto the company's partners and employees.<ref>{{Cite news|url=http://www.newsweek.com/donald-trump-athletes-under-armour-dwayne-johnson-rock-misty-copeland-554911|title=Athletes oppose pro-Trump comments made by Under Armour CEO|date=February 9, 2017|work=Newsweek|access-date=February 13, 2018|language=en}}</ref>

On February 15, eight days following Plank's statements, Plank took out a full-page ad in the ''Baltimore Sun'' to clarify his position and that of the company. The letter acknowledged that he had used "a choice of words that did not accurately reflect my intent" and described how his company valued diversity, entrepreneurship and job creation. He condemned the administration's ban on travel to and from seven primarily Muslim nations, adding "we will join a coalition of companies in opposition to any new actions that negatively impact our team, their families or our community."<ref>{{Cite news|url=https://www.washingtonpost.com/news/on-leadership/wp/2017/02/16/in-full-page-ad-under-armour-ceo-kevin-plank-tries-to-put-praise-for-trump-behind-him/|title=In full-page ad, Under Armour CEO Kevin Plank tries to put praise for Trump behind him|last=McGregor|first=Jena|date=February 16, 2017|newspaper=[[The Washington Post]]|access-date=February 13, 2018|language=en-US|issn=0190-8286}}</ref>

In a statement issued to reporters on June 2, Plank deplored the Trump Administration's decision to withdraw the United States from the [[Paris agreement]]:

<blockquote>We at Under Armour are disappointed by the Administration's decision to withdraw from the Paris Climate Agreement as climate change continues to threaten our planet, our cities and our economies. Climate change is real and must be taken seriously by our business community, our customers, our neighbors and our elected officials. Sustainability has always been part of our DNA: it's integral to how we live and work and is essential to our environment. As a business leader concerned with creating American jobs, I disagree with the decision to exit the Paris accord.<ref>{{Cite news|url=https://www.washingtonpost.com/news/early-lead/wp/2017/06/02/climate-change-is-real-under-armours-kevin-plank-unhappy-with-trumps-paris-withdrawal/|title='Climate change is real': Under Armour's Kevin Plank unhappy with Trump's Paris withdrawal|last=Bonesteel|first=Matt|date=2017-06-02|newspaper=[[The Washington Post]]|access-date=February 13, 2018|language=en-US|issn=0190-8286}}</ref></blockquote>

On August 14, 2017, Plank removed himself from Trump's Manufacturing Jobs Initiative Council,<ref>{{Cite news|url=https://www.washingtonpost.com/news/early-lead/wp/2017/08/14/under-armours-kevin-plank-becomes-second-ceo-to-quit-trump-advisory-council/|title=Under Armour's Kevin Plank becomes second CEO to quit Trump advisory council|last=Bieler|first=Des|date=August 14, 2017|newspaper=[[The Washington Post]]|access-date=February 13, 2018|language=en-US|issn=0190-8286}}</ref> following backlash over Trump's response to the events in [[Charlottesville, Virginia]].

===Fireproofing and flammability===
In June 2018 a Facebook post emerged stating that Under Armour clothing was flammable and resulted in severe burn injuries to a child.<ref>{{cite web |title=Are Under Armour Garments Flammable |url=https://www.snopes.com/fact-check/armour-garments-flammable/ |first=Kim |last=LaCapria|website=Snopes |date=June 20, 2018 |access-date=July 22, 2018}}</ref> Though no recall was issued and no evidence suggests the brand's items were not in compliance with federal regulations, a 2008 study by the [[United States Forest Service]] found that Under Armour's material was more likely to result in a burn injury of the wearer than most other undergarment materials.<ref>{{cite web |last1=Petrilli |first1=Tony |last2=Ackerman |first2=Mark |date=December 2008 |title=Tests of Undergarments Exposed to Fire |url=https://www.fs.fed.us/t-d/pubs/pdfpubs/pdf08512348/pdf08512348dpi72.pdf |url-status=dead |archive-url=https://web.archive.org/web/20130512185359/https://www.fs.fed.us/t-d/pubs/pdfpubs/pdf08512348/pdf08512348dpi72.pdf |archive-date=2013-05-12 |access-date=July 22, 2018 |website=United States Department of Agriculture Forest Service}}</ref>

===Federal probe===
In November 2019, the [[U.S. Securities and Exchange Commission]] made public that Under Armour's accounting policies had been under scrutiny for more than two years.<ref name="Wall Street Journal">{{cite journal |url=https://www.wsj.com/articles/under-armour-is-subject-of-federal-accounting-probe-11572819835 |last1=Safdar |first1=Khadeeja |title=Under Armour Probe Rattles Investors |journal=The Wall Street Journal, Eastern Edition |date=November 5, 2019}}</ref> In July 2020, the company confirmed that the U.S. Securities and Exchange Commission had sent Wells Notices relating to Under Armour's accounting in 2015 and 2016.<ref>{{Cite web|date=July 27, 2020|title=Under Armour says it gets Wells Notices from SEC|url=https://www.foxbusiness.com/lifestyle/under-armour-says-it-gets-wells-notices-from-sec|access-date=July 27, 2020|website=The Wall Street Journal|language=en-US}}</ref>

== Community involvement ==
UA Give Back is Under Armour's effort to become involved in different facets of the world community. They have different branches in their organization that specialize in each cause that Under Armour supports. They consist of the ''UA Power in Pink'', ''UA Freedom'' and ''UA Win Global''.<ref name="UA Give Back">{{cite web
 |title=Under Armour Corporate Giving Programs |url=https://www.underarmour.com/en-us/give-back |publisher=Under Armour |access-date=May 2, 2015 }}{{self-published inline|certain=y|date=May 2015}}</ref>

''UA Power in Pink'' is an Under Armour program that promotes women using exercise and fitness to fight [[Breast cancer awareness|breast cancer]].<ref name="Under Armour and the Community">{{cite web
 |title=Power In Pink® & UA — Support The Fight Against Breast Cancer |url=https://www.underarmour.com/en-us/power-in-pink |publisher=Under Armour |access-date=May 2, 2015 }}{{self-published inline|certain=y|date=May 2015}}</ref>  ''UA Freedom'' is an Under Armour program that supports the efforts of the [[Wounded Warrior Project]] whose mission is to honor, raise awareness, and aid wounded veterans and military service members.<ref>{{cite web
 |url=https://www.underarmour.com/en-us/freedom |title=Wounded Warrior Project & Under Armour Freedom |publisher=Under Armour |access-date=May 2, 2015 }}{{self-published inline|certain=y|date=May 2015}}</ref>  ''UA Win Global'' is a children's athletics program which focuses on "underserved communities" by enhancing play areas, investing in sports programs and providing support for sports coaches.<ref>{{cite web
 |url=https://www.underarmour.com/en-us/ua-win |title=UA Win — Empowering the Next Generation of Athletes |publisher=Under Armour |access-date=May 2, 2015 }}{{self-published inline|certain=y|date=May 2015}}</ref>

As of 2012, Under Armour was the sponsor of the [[Baseball Factory]]'s "Premium Video Program", which holds more than 100 events for youth athletes across the United States annually.<ref name="Baseball Factory Under Armour">{{cite press release |last=Latzes |first=Samantha |title=Baseball Factory and Under Armour Give Back to Baltimore |url=http://www.baseballfactory.com/article/2265/baseball_factory_and_under_armour_give_back_to_baltimore_community |publisher=Baseball Factory |access-date=May 2, 2015 |date=October 9, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20130417075441/http://www.baseballfactory.com/article/2265/baseball_factory_and_under_armour_give_back_to_baltimore_community |archive-date=April 17, 2013 }}</ref>

After ads of many brands ran on extremist channels promoting [[Extremism|extremist]] content on [[YouTube]], Under Armour pulled its ad from [[Alphabet Inc.]] owned YouTube.<ref>{{Cite news|url=https://money.cnn.com/2018/04/19/technology/youtube-ads-extreme-content-investigation/index.html|title=Exclusive: YouTube ran ads from hundreds of brands on extremist channels|last=Mezzofiore|first=Paul P. Murphy, Kaya Yurieff and Gianluca|work=CNNMoney|access-date=May 4, 2018}}</ref>

== See also ==
* [[Under Armour All-America Baseball Game]]
* [[Under Armour All-America Game]]

== References ==
{{Reflist|33em}}

==External links==
{{Commons category}}
{{Library resources box}}
*{{Official website}}
{{Finance links
| name = Under Armour, Inc. (Class A)
| symbol = UAA
| sec_cik = UAA
| yahoo = UAA
| google = UAA:NYSE
}}
{{Finance links
| name = Under Armour, Inc. (Class C)
| symbol = UA
| sec_cik = UA
| yahoo = UA
| google = UA:NYSE
}}
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