View source for WIFI (AM)

{{short description|Spanish-language contemporary hit radio station in Florence, New Jersey}}
{{Use mdy dates|date=January 2024}}
{{Infobox radio station
| name = WIFI
| logo = The logo of Maxima 92.9.png
| logo_upright = .8
| city = [[Florence Township, New Jersey]]
| country = US
| area = [[Delaware Valley]]
| branding = ''Maxima 92.9''
| frequency = {{frequency|1460|[[kHz]]}}
| translator = {{ubl|{{Radio Relay|92.9|W225DJ|[[Burlington, New Jersey|Burlington]]}}|{{Radio Relay|104.1|W281CL|[[Cherry Hill, New Jersey|Cherry Hill]]}}}}
| repeater = {{Radio Relay|97.5|[[WPEN (FM)|WPEN-HD3]]|Burlington}}
| airdate = {{start date and age|1992|11|p=y|br=yes}}
| language = [[Spanish language in the United States|Spanish]]
| format = {{hlist|[[Contemporary hit radio]]|[[Latin pop]]|[[reggaeton]]}}
| power = {{ubl|5,000 watts (day)|500 watts (night)}}
| class = B
| facility_id = 55310
| coordinates = {{coord|40|4|53|N|74|47|41|W|type:landmark_region:US-NJ|display=inline,title}}
| callsign_meaning =
| former_callsigns = WRLB (1984–1992)
| affiliations =
| owner = Miguel Amador
| licensee = Ritmo Broadcasting, LLC
| licensing_authority = [[FCC]]
| operator = The Voice Radio Network
| webcast = {{listenlive|https://maxima929.com}}
| website = {{URL|maxima929.com}}
}}

'''WIFI''' (1460 [[kHz]]) is a commercial [[AM broadcasting|AM]] radio station [[city of license|licensed]] to [[Florence, New Jersey]], and serving the [[Delaware Valley]]. It is owned by Ritmo Broadcasting, but operated by The Voice Radio Network. It airs a [[Spanish language in the United States|Spanish]] [[contemporary hit radio]] format. Its studios are on Broad Street in [[Trenton, New Jersey]].

By day, WIFI is powered at 5,000 watts, and at night, it reduces power to 500 watts to protect other stations on [[1460 AM]]. It uses a [[directional antenna]] at all times, from its [[transmitter]] facility on Burlington-Columbus Road in Burlington.<ref>[https://radio-locator.com/cgi-bin/finder?call=wifi&x=0&y=0&sr=Y&s=C Radio-Locator.com/WIFI]</ref>

Programming is heard on two FM translators; W225DJ at 92.9 [[MHz]] in Burlington, and W281CL at 104.1 in [[Cherry Hill, New Jersey|Cherry Hill]]. Programming is also heard on [[WPEN (FM)|WPEN-HD3]] in Burlington.

==History==
===WRLB and WIFI===
The station received its [[construction permit]] on June 7, 1984, and was given the [[call sign]] WRLB. On February 1, 1992, while still not on the air, the station changed its call sign to WIFI.<ref>{{cite web|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=55310&Callsign=WIFI |title=WIFI Call Sign History |work=United States [[Federal Communications Commission]], audio division }}</ref> This call sign had been used for some 20 years on a [[Top 40]] radio station in [[Philadelphia]], 92.5 WIFI-FM (now [[WXTU]]). WIFI officially [[signed on]] the air in November 1992. It ran a [[brokered programming]] format under the "MyWifi 1460" brand.

The 1460 frequency had previously been used in [[Burlington County]] by [[WJJZ (AM)|WJJZ]], a [[daytimer|daytime-only]] station licensed to [[Mount Holly, New Jersey]]. Its transmitter site was on [[Burlington Island]]. Two incarnations of WJJZ operated, both losing their licenses over corporate problems, between 1963 and 1983.

===Changes in management===
In 2008, Florence Broadcasting Partners led by John Forsythe took over operations of the station under a [[Local marketing agreement|time brokerage agreement]] with Real Life Broadcasting. On November 1, 2013, the operating contract between Real Life Broadcasting and Florence Broadcasting expired and was not renewed. The station was then operated by Omega Broadcasting, LLC, which programmed [[urban gospel]] music.

In 2013, WIFI became one of the first American broadcast stations to use 100% solar power for its daytime transmissions. A few years later, WIFI switched to [[Christian radio]] programming as "Life Radio".

===Ritmo Broadcasting===
In November 2020, Ritmo Broadcasting began managing WIFI, with a [[contemporary hit radio]] format, branded "WIFI 92.9".<ref name="ri-wifi929">{{cite news |last1=Venta |first1=Lance |title=Ritmo Broadcasting Turns On WIFI 92.9 In New Jersey |url=https://radioinsight.com/headlines/201691/ritmo-broadcasting-turns-on-wifi-92-9-in-new-jersey/ |access-date=November 30, 2020 |work=RadioInsight |date=November 24, 2020}}</ref>

Ritmo Broadcasting acquired WIFI and translator W225DJ effective March 1, 2021, at a purchase price of $275,000. On April 16, the station rebranded as "Ritmo 92.9", and began playing [[tropical music]].

On October 20, WIFI changed its format from tropical to Spanish-language [[adult contemporary]], branded as "Amor 92.9". At the same time, Ritmo Broadcasting moved the Spanish tropical formatted "Ritmo 92.9" over to 98.5 W253DG and 97.5 [[WPEN (FM)|WPEN-HD3]].<ref>[https://radioinsight.com/headlines/214284/wifi-flips-to-spanish-ac-amor-92-9/ WIFI Flips To Spanish AC Amor 92.9] Radioinsight - October 20, 2021</ref>

On March 24, 2022, at midnight, WIFI once again flipped its format, to [[rhythmic contemporary]], and returned to its previous branding ''WIFI 92.9''. The station launched its new website on March 25. This however was short lived, on March 29, WIFI flipped back to Spanish AC ''Amor 92.9'' for a few days, and on April 4, WIFI flipped back to rhythmic CHR. On April 11, after seven days of rhythmic CHR, WIFI went [[dark (broadcasting)|silent]].

[[File:Logo-768x449.png|thumb|Logo as "Jamz 92.9"]]

On April 21, WIFI flipped to [[urban contemporary]] as ''Jamz 92.9''. On March 6, 2023, WIFI changed to a more CHR-oriented format of urban Top 40 music, keeping the "Jamz 92.9" brand.<ref>{{Cite web |title=WIFI Delivers Jamz To Jersey |url=https://radioinsight.com/headlines/224201/wifi-delivers-jamz-to-jersey/ |access-date=April 21, 2022 |website=RadioInsight |language=en-US}}</ref>

On January 15, 2024, The Voice Radio Network agreed to acquire FM translator W281CL from Ritmo Broadcasting at a price of $90,000. The Voice Radio Network also began operating WIFI, flipping the format to Spanish CHR under The Voice Radio Network's "Maxima" branding as "Maxima 92.9".<ref>[https://radioinsight.com/headlines/263656/maxima-expands-in-south-jersey/ Maxima Expands in South Jersey] Radioinsight - January 19, 2024</ref> Later in 2024, The Voice Radio acquired [[WNJE]] to launch a second Spanish-language format ([[regional Mexican]] "La Raza") in Trenton to carry on 98.5 W253DG,<ref name="ri-wnjelaraza">{{cite news |last1=Venta |first1=Lance |title=La Raza Arrives In Trenton |url=https://radioinsight.com/headlines/282231/la-raza-arrives-in-trenton/ |access-date=September 25, 2024 |work=RadioInsight |date=September 24, 2024}}</ref> which operates on the same tower as W281CL.<ref name="ri-wnjebuy">{{cite news |last1=Venta |first1=Lance |title=Station Sales Week Of 8/2 |url=https://radioinsight.com/headlines/276770/station-sales-week-of-8-2-2/ |access-date=September 25, 2024 |work=RadioInsight |date=August 2, 2024}}</ref>

==Translators==
{{RadioTranslators
| callsign = WIFI
| width =
| call1 = W225DJ
| freq1 = 92.9
| city1 = Burlington, New Jersey
| fid1 = 203145
| watts1 = 240
| haat1 = 45
| class1 = D
| coord1 = {{coord|40|4|58.2|N|74|47|37.2|W|type:landmark_region:US-NJ_source:FCC|name=W225DJ}}
| call2 = W281CL
| freq2 = 104.1
| city2 = Cherry Hill, New Jersey
| fid2 = 141368
| watts2 = 40
| haat2 = 51
| class2 = D
| coord2 = {{coord|39|56|3|N|74|53|38|W|type:landmark_region:US-NJ_source:FCC|name=W281CL}}
}}

==References==
{{Reflist}}

==External links==
* {{official website|maxima929.com|Maxima 92.9}}
{{AM station data|55310|WIFI}}
* {{FCC-LMS-Facility|203145|W225DJ}}
* {{FXL|W225DJ}}
* {{FCC-LMS-Facility|141368|W281CL}}
* {{FXL|W281CL}}

{{Philadelphia Radio}}
{{Contemporary Hit Radio Stations in New Jersey}}
{{Spanish Radio Stations in New Jersey}}

[[Category:1992 establishments in New Jersey]]
[[Category:Companies based in Burlington County, New Jersey]]
[[Category:Contemporary hit radio stations in the United States]]
[[Category:Florence Township, New Jersey]]
[[Category:Radio stations established in 1992]]
[[Category:Radio stations in New Jersey|IFI]]
[[Category:Spanish-language radio stations in New Jersey|IFI]]