View source for WNNX

{{Short description|Classic alternative station in College Park, Georgia}}
{{For|the Atlanta radio station that used the WNNX calls from 1992 to 2008|WWWQ}}
{{Use American English|date=February 2025}}
{{Use mdy dates|date=April 2025}}
{{More citations needed|date=August 2008}}

{{Infobox radio station
| logo = 99x_WNNX.png
| logo_size = 180px
| name = WNNX
| city = [[College Park, Georgia]]{{efn|Originally licensed to [[Anniston, Alabama]]; moved to Georgia in 2001.}}
| country = US
| area = [[Atlanta metropolitan area|Atlanta metro area]]
| branding = ''99X''
| frequency = {{Frequency|100.5|[[Hertz#SI multiples|MHz]]}} {{HD Radio}}
| repeater = {{Radio Relay|99.7|[[WWWQ|WWWQ-HD2]]|[[Atlanta]]}}
| airdate = {{start date and age|1947|p=y|br=yes}}
| format = [[Classic alternative]]
| erp = 13,500 watts
| haat = {{convert|298|m|ft|sp=us}}
| class = C2
| licensing_authority = [[Federal Communications Commission|FCC]]
| facility_id = 6809
| callsign_meaning = "Ninety-Nine X"
| former_callsigns = {{ubl|[[WHMA-FM]] (1947–2001)|[[WWWQ]] (2001–08)}}
| owner = [[Cumulus Media]]
| licensee = Radio License Holding SRC LLC
| sister_stations = {{hlist|[[WKHX-FM]]|[[WWWQ]]}}
| webcast = {{listenlive|http://player.listenlive.co/22591}}
| website = {{URL|https://99xatl.com/}}
| coordinates = {{coord|33.760|N|84.389|W|type:landmark_region:US_source:FCC}}
}}

'''WNNX''' (100.5 [[FM broadcasting|FM]]) is a commercial [[Radio broadcasting|radio station]] licensed to [[College Park, Georgia]], featuring a [[classic alternative]] format as "99X". Owned by [[Cumulus Media]], the station serves the [[Atlanta metropolitan area]]. WNNX's studios are located in [[Sandy Springs, Georgia|Sandy Springs]], while the transmitter resides atop the [[Westin Peachtree Plaza Hotel]] in [[Downtown Atlanta]]. In addition to a standard [[analog transmission]], WNNX is available online.

==History==
===Moving from Alabama===
The 100.5 frequency has been in [[metro Atlanta]], licensed to [[College Park, Georgia|College Park]], since early 2001. Before then, the station was licensed to [[Anniston, Alabama]], as WHMA-FM.<ref>[https://www.americanradiohistory.com/Archive-BC-YB/1950/RADIO%20&%20TV%20ALL%20YB%201950%20B&W-11.pdf Broadcasting Yearbook 1950 page 69]</ref>  It started out as a [[simulcast]] of [[WHMA (AM)|WHMA (1400 AM)]].  WHMA-AM-FM were [[network affiliate]]s of [[ABC News Radio|ABC]].  In the 1970s, WHMA-FM began airing its own [[country music]] format as "Alabama 100". (After the move, that [[call sign]] shifted to another existing station in Alabama, becoming 95.3 [[WHMA-FM]] "The Big 95" in [[Alexandria, Alabama|Alexandria]].)

Interested in moving the station to the more lucrative Atlanta [[media market|radio market]], owner Robert Gammon proposed that WHMA-FM be [[city of license|re-licensed]] to Sandy Springs.  It would remain at 100,000 watts [[effective radiated power]] (ERP) as a [[list of broadcast station classes|Class C]] station. An agreement had already been made with the nearest [[co-channel interference|co-channel]] station, [[WSSL-FM]] in [[upstate South Carolina]] for it to move its transmitter a bit further from Atlanta.  However that station was sold to [[Clear Channel Communications]] in the interim and the agreement was negated. Additionally, the [[Federal Communications Commission]] (FCC) ruled that Sandy Springs was "not a community", citing its unincorporated status and letters of support from local organizations in Sandy Springs that had "Atlanta" as their addresses.  At that time, Sandy Springs was part of unincorporated [[Fulton County, Georgia|Fulton County]], before it became an incorporated city in 2006.

After exhausting his funds in pursuit of the [[frequency allocation#United States|reallocation]], Gammon sold WHMA-FM to [[Susquehanna Radio]].<ref>{{cite web |publisher=United States Court of Appeals, Eleventh Circuit |title=458 F.3d 1212: Bridge Capital Investors II v. Susquehanna Radio Corporation (No. 05-11052) |url=http://bulk.resource.org/courts.gov/c/F3/458/458.F3d.1212.05-11052.html |date=August 1, 2006}}</ref> In a revised application before the FCC, Susquehanna proposed a different city of license, College Park. The FCC approved the application, mostly because the new application downgraded the class of the station from C (up to 100&nbsp;kW at 600 meters or 1,968 feet) to C3 (up to 25&nbsp;kW at 100 meters or 328 feet) to protect the licensed [[broadcast range]] of WSSL-FM.  Susquehanna was also forced to slightly [[null (radio)|null]] the station's signal away from the direction of WSSL-FM, to stay in compliance with spacing rules. When it went on the air in Atlanta, the station had an effective radiated power of 3,000 watts, using the [[Turner Broadcasting tower]], which gave it a [[height above average terrain]] (HAAT) of less than 1,000 feet.

The move created spectrum space for two new radio stations in Alabama, but forced two low-power stations off the air: [[Southern Polytechnic State University]] [[LPFM|low-power]] station [[WGHR (college radio)|WGHR]] and [[Georgia Public Broadcasting]] [[FM translator]] [[W264AE]], both on 100.7&nbsp;MHz.

===Q100 (2001–2008)===
{{Main|WWWQ}}

The first format for 100.5 FM in [[Atlanta]] was [[contemporary hit radio|Top 40]] station WWWQ ("Q100"), which made its debut on January 23, 2001.  It was the first mainstream Top 40 outlet in Atlanta since [[WWWQ|WAPW]] flipped to alternative as [[99X (Atlanta)|WNNX]] in October 1992, as well as a brief stint on [[WSBB-FM|WBTS]] when it debuted in 1999.<ref>Miriam Longino; Staff, "Hot Hits Q100 heats up market; Top 40 station starts shows today," ''The Atlanta Journal Constitution'', January 23, 2001.</ref><ref>[http://www.americanradiohistory.com/Archive-RandR/2000s/2001/RR-2001-01-26.pdf Q100 Launches In Atlanta] (''Radio & Records'', January 26, 2001, page 3)</ref> Despite its 3,000 watt signal, Q100 often received higher [[Arbitron]] [[listenership]] ratings than several of its 100,000-watt competitors, including sister station [[99X (Atlanta)|99X]].

Susquehanna continued to pursue a larger signal for the station, eventually earning approval from the FCC to go from Class C3 to Class C2. The upgrade occurred on October 24, 2005, at 5:00 PM, when the station moved from the Turner Broadcasting tower to the [[Westin Peachtree Plaza Hotel]].  WWWQ was now powered at 12,500 watts, using a [[radio masts and towers|tower]] that better covered the Atlanta market.<ref>[https://www.americanradiohistory.com/Archive-BC-YB/2007/Radio-All-BC-YB-2007.pdf Broadcasting & Cable Yearbook 2007 page D-148]</ref>  In 2006, Cumulus Media acquired Susquehanna, including both 99X and Q100.

===Rock 100.5 (2008–2022)===

[[File:WNNX ROCK100.5 logo.png|thumb|right|"Rock 100.5" logo (2008–2019)]]

On January 11, 2008, Cumulus announced that Q100 would move to the 100,000-watt signal at 99.7&nbsp;MHz, replacing "99X", on January 25. The transition began on January 21, when WWWQ's "The Bert Show" was simulcast on both stations.  (99X's morning show was cancelled the week before.)  99X signed off on 99.7 FM/HD1 and moved to 99.7-HD2, with Q100 moving to 99.7 FM/HD1, at 5:30&nbsp;a.m. on January 25.<ref>Rodney Ho, "Q100 moving to 99.7, Fram & Craig out at 99X, Regular Guys back?," ''The Atlanta Journal Constitution'', January 11, 2008.</ref><ref>Richard L. Eldredge, "Peach Buzz: Q100 to take place of 99X; Fram fired," ''The Atlanta Journal Constitution'', January 12, 2008.</ref> On the same day, at 6 a.m., 100.5 began [[stunting (broadcasting)|stunting]], first with [[Beyoncé Knowles]] singing "To the Left" (from her song "[[Irreplaceable]]") and morning show host Bert Weiss redirecting listeners to the new frequency. At 10 a.m., the stunting then switched to a loop where eight different formats were presented, with listeners having the option to call the station and vote on which was their favorite. On January 28, 2008, at 5:45&nbsp;a.m., [[The Regular Guys]] announced the debut of "Rock 100.5", carrying a [[radio format]] similar to their previous station [[WWPW|WKLS]] (formerly "96 Rock"), which itself changed formats to [[active rock]] as "Project 9-6-1". Rock 100.5's first song was "[[Baba O' Riley]]" by [[The Who]]. WWWQ and WNNX swapped call signs the following day.

In 2010, WNNX became the FM [[flagship (broadcasting)|flagship radio station]] of the [[Atlanta Braves]] for that season through 2013, along with [[WCNN]], which continues carrying the team's games to this day. The rights were moved to then-sister station [[WAKL (FM)|WYAY]] starting with the 2014 season.<ref>{{cite web |publisher=Atlanta Business Chronicle |title=Braves renew with 680 The Fan and add 106.7 FM |url=http://www.bizjournals.com/atlanta/news/2013/10/22/braves-renew-with-680-the-fan-and-add.html |date=October 22, 2013}}</ref> After WYAY was sold to the [[Educational Media Foundation]] in 2019, WNNX resumed carrying Braves broadcasts.<ref name="aa-wnnxbravesagain">{{cite news |title=WNNX (Rock 100.5)/Atlanta Replaces WYAY As Braves' FM Game Coverage Simulcast Partner |url=https://www.allaccess.com/net-news/archive/story/185214/wnnx-rock-100-5-atlanta-replaces-wyay-as-braves-fm |access-date=June 6, 2019 |work=All Access |date=March 27, 2019 |language=en}}</ref> In [[2022 Atlanta Braves season|2022]], WNNX once again dropped their Braves affiliation.<ref>{{cite web|url=https://www.mlb.com/braves/schedule/radio-affiliates|title=Radio Affiliates|publisher=[[Atlanta Braves]]|accessdate=June 9, 2022}}</ref>

Throughout the station's existence, WNNX has shifted among different genres of rock. When "Rock 100.5" first launched, the station aired a predominantly [[album-oriented rock]] format. In April 2009, the station began leaning towards [[adult album alternative]]. In 2010, the station shifted back to its broad-based AOR format, which lasted until late 2011, when the station shifted towards [[classic rock]]. Ratings for the station at that time were shaky, as the station usually pulled between a 1.5 and 2 share.

WNNX returned to a [[mainstream rock]] direction in [[2012 in radio|2012]], following the flips of [[WWPW|WKLS]] from [[active rock]] to [[contemporary hit radio|Top 40/CHR]] and [[WZGC]] from [[adult album alternative]] to [[Sports radio|sports]] in the Fall of that year.

====Merger with "98-9 The Bone"====
On January 28, 2013, WNNX and sister station [[W255CJ]] ("98-9 The Bone") began promoting changes to the two stations on their Facebook and Twitter pages, promoting a "bigger and better change" to come starting February 1. There were rumors that Cumulus' Atlanta management was planning a merger of the two formats on one frequency, presumably on 100.5.

The official change took place on that Friday, February 1, at Midnight, when 98.9 and 100.5 began simulcasting. At 10 AM, the official relaunch took place, as WNNX shifted to [[active rock]].  The first song after the relaunch was "[[Chalk Outline (song)|Chalk Outline]]" by [[Three Days Grace]].  The simulcast lasted until February 4 at Noon, when 98.9 flipped to a new format, [[Country music|Christian country]], under the name "The Walk".<ref>{{cite web|url=http://radioinsight.com/blog/headlines/80730/cumulus-planning-more-atlanta-moves/|title=Cumulus Planning More Atlanta Moves - RadioInsight|date=February 1, 2013}}</ref><ref>{{Cite web |url=https://atlradioinsider.blogspot.com/2013/01/flip-watch-989-bone-rock-1005-all-news.html |title=Atlanta Radio Insider: "Rock" Gets an Extra "Bone," 98.9 Takes a Walk |access-date=January 30, 2013 |archive-date=May 12, 2013 |archive-url=https://web.archive.org/web/20130512040219/http://atlradioinsider.blogspot.com/2013/01/flip-watch-989-bone-rock-1005-all-news.html |url-status=dead }}</ref>

===="Atlanta's Classic Rock"====
After broadcasting an active rock format for barely a year, the station shifted back to classic rock on January 3, 2014, now competing with [[Cox Media Group]]'s [[WSRV]].  WNNX's playlist was similar to what it was in 2012, prior to its shift to active rock.<ref>{{cite web|last1=Ho|first1=Rodney|title=Rock 100.5 shifts its music mix - again|url=http://www.accessatlanta.com/weblogs/radio-tv-talk/2014/jan/04/rock-1005-shifts-its-music-mix-again/|website=Access Atlanta|publisher=Atlanta Journal-Constitution|access-date=November 28, 2014}}</ref>

===="Atlanta's Rock Station"====
The station's next format adjustment began in mid-2016 with a slogan tweak to "Atlanta's Rock Station". No personnel changes were made, and the music was slightly updated to focusing more on chart topping rock hits between the 1980s, 1990s, and recurrent releases, including the [[grunge]] era of rock played more. This format direction helped increase the station's ratings. On August 30, 2019, WNNX shifted back to an active rock lean in their mainstream rock format.<ref>[https://radioinsight.com/headlines/180055/rock-100-5-atlanta-prepping-new-sound-on-friday/ Rock 100.5 Atlanta Moves to Active Rock]</ref>

===99X on 100.5 (2022–present)===
On December 1, 2022, WNNX dropped ''[[Elliot in the Morning]]'' after eight months.<ref>{{cite news |last1=Venta |first1=Lance |title=WNNX Drops Elliot in the Morning |url=https://radioinsight.com/headlines/245678/wnnx-drops-elliot-in-the-morning/ |access-date=October 5, 2023 |date=December 5, 2022}}</ref> The next day, at 5 p.m., after playing "[[Enter Sandman]]" by [[Metallica]], WNNX dropped the rock format and began stunting with a loop of "[[Bitter Sweet Symphony]]" by [[The Verve]], with sweepers stating "It's coming, [[Once in a Lifetime (Talking Heads song)|same as it ever was.]] Monday morning, 6 a.m." The stunt was likely an allusion to the anniversary of a stunt pulled by former 99X DJ Sean Demery in October 1997, when he garnered local attention after playing the song in a similar loop shortly after its release. At the promised time, WNNX flipped to [[classic alternative]] as "99X”, marking the return of the 99X brand to a full powered signal for the first time since 2008. The first song on the revived "99X" was "[[Video Killed the Radio Star]]" by [[The Buggles]], the same song that had launched the original incarnation 30 years prior. A letter on the station's website and Twitter page declared that the station's full-staffed launch had been set for January 3, 2023, effectively making the interim period a [[soft launch]] of the format; while there had been no official confirmation from Cumulus or the station at the time of launch, Cumulus hired several original station staffers for the station's new incarnation, including [[Steve Barnes (actor)|Steve Barnes]], [[Leslie Fram]], Steve Craig, Will Pendarvis, Jill, and Matt ‘Organic’ Jones.<ref>{{cite news |last1=Venta |first1=Lance |title=WNNX Brings Back 99X - RadioInsight |url=https://radioinsight.com/headlines/245799/bittersweet-stunt-symphony-for-rock-100-5-atlanta/ |access-date=December 5, 2022 |date=December 5, 2022}}</ref><ref>[https://formatchangearchive.com/99x-returns-on-100-5/ 99X Returns on 100.5- Format Change Archive]</ref>

==Notes==
{{notelist}}

==References==
{{Reflist}}

==External links==
{{portal|Radio|Georgia (U.S. state)}}
* {{Official website|https://99xatl.com/}}
{{FM station data|6809|WNNX}}

{{Atlanta Braves broadcasters}}
{{Atlanta Radio}}
{{Cumulus Media}}

[[Category:Alternative rock radio stations in the United States]]
[[Category:Radio stations in Atlanta|NNX]]
[[Category:Radio stations established in 2001]]
[[Category:2001 establishments in Georgia (U.S. state)]]
[[Category:Cumulus Media radio stations]]