imported>Nicaoidh: /* Marketing */ Added 2025 Australian ad campaign "Suck Yeah" to Marketing section, with citation from Chronicle Studios (primary source – agency behind campaign).

2025-10-09T02:04:45Z

Marketing: Added 2025 Australian ad campaign "Suck Yeah" to Marketing section, with citation from Chronicle Studios (primary source – agency behind campaign).

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{{Short description|Spanish brand of confectionery}}
{{Use dmy dates|date=July 2025}}{{Infobox company
| name = Chupa Chups, S.A.U.
| logo = Chupa Chups logo.svg
| logo_size = 200px
| logo_caption =
| type = [[S.A. (corporation)|Sociedad Anónima]]
| fate = Acquired by [[Perfetti Van Melle]] in 2006
| genre =
| predecessor = Granja Asturias, S.A.U (1958–1964)
| foundation = [[Sant Esteve Sesrovires]], [[Barcelona, Spain]] ({{Start date and age|1958}})
| founder = [[Enric Bernat]]
| location_city = [[Barcelona]]
| location_country = [[Spain]]
| location =
| locations =
| area_served =
| key_people = Xavier Bernat ([[CEO]])
| industry = [[Confectionery]]
| products = [[Lollipop]]s
| services =
| revenue = [[Euro|€]]500 million (2006)
| operating_income =
| net_income =
| assets =
| equity =
| owner =
| num_employees = 2,000 (2006)
| parent = [[Perfetti Van Melle]]
| divisions =
| subsid =
| homepage = {{URL|chupachups.com}}
| footnotes =
}}

'''Chupa Chups''' ({{IPA|es|ˈtʃupa ˈtʃups}}) is a Spanish [[brand]] of [[confectionery]] found in over 150 countries. The brand was founded in 1958 by [[Enric Bernat]], and is currently owned by the [[Italy|Italian]]-[[Netherlands|Dutch]] [[multinational corporation|company]] [[Perfetti Van Melle]]. The name of the brand comes from the [[Spanish language|Spanish]] verb ''[[wiktionary:chupar#Spanish|chupar]]'', meaning "to suck". Similar confections are known as [[lollipop]]s or suckers in English.<ref>{{Cite web|url=http://www.chupachups.com/|title=Chupa Chups|website=www.chupachups.com}}</ref>

== History ==
In the early 1950s, [[Enric Bernat]] founded the company Productos Bernat, which specialized in the production of [[:es:peladillas|confectionery]].<ref name="VVAA">{{cite book|author=María Iborra, Àngels Dasí, Consuelo Dolz y Carmen Ferrer|date=2006|publisher=Thompson|title=Fundamentos de dirección de empresas. Conceptos y habilidades directivas|isbn=978-84-9732-371-0 |url=https://books.google.com/books?id=hvSAEHYf8oYC&dq=Enric+Bernat&pg=PA523}}</ref> Bernat began working for an apple jam factory called "''Granja Asturias"'' in 1954.<ref name="VVAA"/> By 1958, he controlled 100% of the capital of Granja Asturias<ref name="VVAA"/> and renamed the company ''Chupa Chups'' in 1961.<ref name="jurado">{{cite book|author=Juan José Jurado|date=2016|publisher=Mestas|title=Cómo convertir tu empresa en una marca líder en el mercado}}</ref> He built the production machines and sold a striped [[bonbon]] on a [[wood]]en stick, but later it was changed to a plastic one. To ensure that competition in Spain was reduced, he purchased the Spanish patents for similar products in 1959.<ref name="VVAA"/>

[[Image:Giant Lollipop.JPG|thumb|right|255px|A giant Chupa Chups lollipop for sale]]
In 1967, the company opened the Sant Esteve Sesrovires factory in Barcelona.<ref name="chupachups">{{cite web|date=2008|publisher=El Mundo|title=40 aniversario de Chupa Chups|url=https://www.elmundo.es/larevista/num162/textos/cua1.html}}</ref>

In 1977, the lollipops appeared in [[Japan]].<ref name="chupachups"/> In the 1980s, it expanded to the United States, Germany, Italy, Russia and UK.<ref name="chupachups"/> Expansion to China and Mexico happened in the 1990s.<ref name="chupachups"/>

In 1991, Bernat passed formal control of the company to his children Xavier, Ramón, Marcos, Marta and Nina. The [[Smint]] subsidiary brand/company was founded in 1994.<ref>{{cite web|author=Sergi Saborit|date=14 August 2012|publisher=Expansion|title=Xavier Bernat, una vida empresarial más allá de Chupa Chups|url=http://www.expansion.com/accesible/2012/08/14/directivos/1344960400.html}}</ref>

In July 2006, the company as a whole was acquired by the [[Italy|Italian]]-[[Netherlands|Dutch]] group [[Perfetti Van Melle]].<ref>{{cite news|title=Perfetti Van Melle agrees to buy Spain's Chupa Chups for undisclosed sum|url=https://www.forbes.com/markets/feeds/afx/2006/07/03/afx2855088.html|archive-url=https://web.archive.org/web/20090124144121/http://www.forbes.com/markets/feeds/afx/2006/07/03/afx2855088.html|archive-date=2009-01-24|date=2006-07-03|work=Forbes}}</ref><ref>{{cite news|date=4 July 2006|publisher=Diario Sur|title=Una multinacional italiana compra la empresa Chupa Chups por 400 millones|url=http://www.diariosur.es/pg060704/prensa/noticias/Economia/200607/04/SUR-ECO-246.html}}</ref>

== Marketing ==


The Chupa Chups logo was designed in 1969 by the [[Surrealism|surrealist]] artist [[Salvador Dalí]].<ref name="auto">{{cite news|title=Obituary: Enric Bernat|url=https://www.theguardian.com/news/2004/jan/03/guardianobituaries.spain|date=2004-01-03|work=The Guardian}}</ref><ref>{{cite web|url=http://www.bbc.co.uk/bbcone/modernmasters/virtual-exhibition/dali/15-chupa-chups-logo.shtml |archive-url=https://web.archive.org/web/20170202100511/http://www.bbc.co.uk/bbcone/modernmasters/virtual-exhibition/dali/15-chupa-chups-logo.shtml |url-status=dead |archive-date=2017-02-02 |title=Modern Masters - Virtual Exhibition : Dali - Chupa Chups logo (1969) |publisher=BBC |access-date=2012-03-12}}</ref> Its first [[Marketing|marketing campaign]] was the logo with the slogan "''Es redondo y dura mucho, Chupa Chups''", which translates from [[Spanish language|Spanish]] as "''It's round and long-lasting''". Later, celebrities like [[Madonna (entertainer)|Madonna]] were hired to advertise the product.

In the 1973 television series ''[[Kojak]]'', actor [[Telly Savalas]] was featured consuming these lollipops.<ref>{{cite news|date=27 June 2008|publisher=El Mundo|title=Un documental sobre la historia del Chupa Chups|url=https://www.elmundo.es/elmundo/2008/06/27/television/1214563642.html}}</ref>

In the 1980s, as falling birth rates reduced the number of juvenile consumers, an anti-smoking slogan "Smoke Chupa Chups" was tried to attract adult consumers.<ref name="auto"/> The company's current anti-smoking slogan is "Stop smoking, start sucking", with their packages parodying cigarette pack designs. Some packages parody the mandatory black and white [[tobacco packaging warning messages#European Union|warning labels of the European Union]] with the notice "Sucking does not kill."<ref>{{cite news|title=Going Global – with chupa chups and Atlas Translations|url=https://www.atlas-translations.co.uk/going-global-with-lollipops-and-atlas-translations|date=2015-05-08|access-date=2017-03-04}}</ref>

In the 1990s, Chupa Chups began supplying [[FC Barcelona]] manager [[Johan Cruyff]] with lollipops. Cruyff would suck Chupa Chups on the touchline during matches, having been forced to give up smoking for health reasons.<ref>{{Cite web |author1=Andrew Murray |date=2016-03-25 |title=Why Cruyff matters |url=https://www.fourfourtwo.com/features/why-cruyff-matters |access-date=2024-07-20 |website=fourfourtwo.com |language=en}}</ref><ref>{{Cite web |last=admin |date=2002-07-17 |title=SPAIN: Chupa Chups, imaginative marketing on a stick (COMMENT) - MEMBERS |url=https://www.just-food.com/news/spain-chupa-chups-imaginative-marketing-on-a-stick-comment-members/ |access-date=2024-07-20 |website=Just Food |language=en-US}}</ref> When Cruyff died in 2016, fans left lollipops at his memorial.<ref>{{Cite web |last=Sport |date=2016-03-26 |title=Fans leave shirts, Chupa-Chups, books for Johan Cruyff memorial |url=https://www.sport.es/en/news/barca/flowers-books-chupa-chups-items-5005640 |access-date=2024-07-20 |website=sport |language=en}}</ref>

Chupa Chups sponsored the 1992 video game ''[[Zool]]''. Their logo was featured prominently in the first level, "Sweet World".<ref>{{Cite web|url=https://www.cracked.com/article_20879_the-5-least-subtle-product-placements-in-gaming-history.html|title=The 5 Least Subtle Product Placements in Gaming History|date=February 20, 2014|website=Cracked.com}}</ref><ref>{{Cite web|url=https://www.giantbomb.com/zool/3030-8884/|title=Zool (Game)|website=Giant Bomb}}</ref>

In 1995, Chupa Chups became the first candy sent to the [[Mir|Mir space station]].{{Citation needed|date=December 2020}}

In 1997, Chupa Chups launched a [[Spice Girls]] lollipop range with different packages each featuring a collectible Spice Girl sticker, toy microphones, and [[Bubble gum|bubblegum]] packets that came with collectible Spice Girls temporary tattoos, as well as "Push Pops" and "Crazy Dips".{{Citation needed|date=December 2020}}

Between 2000 and 2003, Chupa Chups was the main shirt sponsor of [[England|English]] football team [[Sheffield Wednesday]].{{Citation needed|date=December 2020}}

Since 2010, Chupa Chups was the signature of the [[Marriott Hotels & Resorts|Marriott]] brand hotel [[Springhill Suites]]. Chupa Chups were available at the front desk of any Springhill Suites property for free to any guest, child or adult. As of August 2021, Marriott has begun stepping away from Chupa Chups as a signature item for Springhill Suites. {{Citation needed|date=December 2020}}

[[Messer Chups]] is a [[Surf music|surf rock]] band from [[Saint Petersburg]], Russia. In the group's name, "Messer" is taken from the German word for "knife" and "Chups" from Chupa Chups lollipops.

In 2025, Chupa Chups launched an Australian advertising campaign with the slogan "Suck Yeah", its first major campaign in the country in more than a decade.<ref>{{cite web |date=2025-09-07 |title=Chupa Chups - Chronicle website |url=https://www.chroniclestudios.com.au/work/chupa-chups/ |website=Chronicle Studios |url-status=live |archive-url=http://web.archive.org/web/20251009013007/https://www.chroniclestudios.com.au/work/chupa-chups/ |archive-date=2025-10-09 |access-date=2025-10-09}}</ref>

== Products ==
Chupa Chups has a large product range, with their flagship lollipop being the most popular.<ref name=CCProducts>{{Cite web |url=http://www.chupachups.com/products.html |title=Chupa Chups World > Products |access-date=2013-12-03 |archive-url=https://web.archive.org/web/20140326030535/http://www.chupachups.com/products.html |archive-date=2014-03-26 |url-status=dead }}</ref>

{{div col|colwidth=16em|small=yes}}
* Lollipops
** Classic, 12 gram
*** Cremosa (ice cream and yogurt flavors)
** Mini, 6 gram
** Filled Lollipops
*** Magics (powder filled)
*** Bubble Gum (with bubble gum center)
*** Fruit-tella (flavors from nature)
*** Chocolate (filled with chocolate)
*** Cuore di Frutta
** 2Pop
** Sugar Free
** XXL
** Crazy Dips (explosion)
** [[Whistle Pops|Melody Whistle Pops]]
* Bubble Gums
** Big Babol
** Cotton Bubblegum
* Toys
** Spinning Faces
** Totem Markers
** Funky Labyrinths
** Balloon Cars
* Gifts and Seasonal Gifts
** Mega Chups 750 gr
** Back Packs
* Chupa + Surprise
* License Products
* Sparkling Drinks
{{div col end}}

Chupa Chups has more than 100 flavours available worldwide,<ref>{{Cite web|url=http://www.chupachups.com.au/our-story|title=Our story | Chupa Chups|website=www.chupachups.com.au}}</ref> including sugar-free varieties.<ref>{{Cite web|url=http://www.chupachups.co.uk/products/sugar-free|title=Sugar Free | Chupa Chups|website=www.chupachups.co.uk}}</ref> They are individually heat-sealed in the factory, and are best opened by twisting the base of the wrapper.<ref>{{Cite web|url=https://www.mamamia.com.au/why-are-chupa-chups-hard-to-open/|title=We finally know why Chupa Chups are so ridiculously hard to open.|date=September 29, 2017|website=Mamamia}}</ref>

==References==
{{reflist|30em}}

==External links==
* [http://www.chupachups.com/ Chupa Chups World (official site)] (Flash)
* [http://www.fundinguniverse.com/company-histories/Chupa-Chups-SA-Company-History.html/ Company History]

{{Perfetti Van Melle}}
{{Salvador Dalí}}

[[Category:1958 establishments in Spain]]
[[Category:Salvador Dalí]]
[[Category:Food and drink companies established in 1958]]
[[Category:Lollipops]]
[[Category:Food and drink companies based in Barcelona]]
[[Category:Manufacturing companies based in Barcelona]]
[[Category:Perfetti Van Melle brands]]
[[Category:Spanish brands]]
[[Category:Spanish subsidiaries of foreign companies]]
[[Category:Confectionery companies]]

Chupa Chups - Revision history

imported>Nicaoidh: /* Marketing */ Added 2025 Australian ad campaign "Suck Yeah" to Marketing section, with citation from Chronicle Studios (primary source – agency behind campaign).