2004 Australian House of Representatives election

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Template:Short description Template:Use dmy dates Template:Use Australian English Template:Infobox legislative election Template:2004 Australian federal election sidebar The 2004 Australian federal election was held on Saturday 9 October 2004 and it was the Howard government's opportunity to secure its fourth term of government. The Government consisting of the conservative coalition Liberal Party and National Party headed by John Howard and John Anderson respectively were opposed by Mark Latham and the Labor Party.

The Howard government would be returned for its fourth term, seeing major gains nationwide. It was able to increase its majority by 10 seats, from 14 to 24, and a secured an increased margin in seats it already held.<ref name=":1">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> The Coalition finished the election with 87 seats, to Labor's 60. The remaining seats were held by independents.

The election post-mortem would reveal that there had been a large miscalculation by the Australian Labor Party, pollsters, and media alike. What was predicted to be a close election, possibly even a Labor win by many, resulted in a win for the Coalition and a decline in the primary vote for the Labor Party.<ref name=":2">Template:Cite journal</ref>

The following table shows results for the Australian House of Representatives at the 2004 federal election, Coalition 87, Australian Labor Party 60, with three independents.

Lead up to the election

In 2001, John Howard's Coalition government narrowly beat the Labor Party in what was deemed by many as an "unwinnable" election for the government. Issues of national security such as the September 11 terrorist attacks and the Tampa refugee crisis, allowed the government to turn its political fortunes around and secure a gain of two seats in the House of Representatives.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> The years following 2001 saw Australia controversially engage in the Iraq War as a member of the ‘Coalition of the Willing’ along with the United States and United Kingdom. This war was seen by many globally as a failure and it was predicted that the Howard government could be defeated due to the war's unpopularity. Another western democracy, Spain, had seen its pro-Iraq war government defeated in an election earlier that year and it was speculated that the Australian government might suffer the same fate.<ref name=":3">Template:Cite journal</ref>

Leader of the opposition: Mark Latham

On the 29th of August 2004, the prime minister announced that a federal election would be held on October 9, 2004. This was an unusual time to announce an election, many thought the ongoing Athens Olympic Games gathering most of the public's attention. It was also an unusually long election campaign at 6 weeks. Many pundits predicted a tight race with Michelle Grattan stating on the day of the announcement that the campaign would be "an unpredictable and exciting election in which neither leader starts with a decisive break, either could take the prize, and absolutely anything could happen in between". However, the Government was campaigning from a strong position politically.<ref name=":2" />

Despite the poignancy of the Iraq War as an issue, issues surrounding the economy such as interest rates, the size of the deficit, taxation and unemployment dominated the political agenda during the election campaign. The sale of Telstra was also an influential topic. The Howard government had delivered several budget surpluses and Australian's were enjoying a period of strong economic growth and low unemployment.<ref name=":2" /> The government afforded many tax breaks and concessions to middle-income earners, which despite not being revolutionary policy, bought them favour with large sections of the electorate. Add to this that the Labor Party had found itself in the political wilderness since 2001, spending much of its time between 2001 and 2004 under Simon Crean who suffered consistently poor polling, and the Howard government looked as though it had a strong grip on power. Labor eventually switched leaders in early 2004 to allow itself a better chance at the election. Crean resigned to allow Mark Latham to assume the position of leader in 2003 in a contested ballot against Kim Beazley.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

Redistributions in the Lower House

Victoria

In 2002-03 there was a significant redistribution of two Victorian seats. The electorate of McMillan, a marginal Labor electorate was redistributed to become a nominally Liberal seat. The electorate of Gippsland, a seat seen as a fairly safe for the National Party was redistributed to become more marginal.<ref name=":1" />

South Australia

In 2003, the Australian Electoral Commission determined that South Australia would lose a seat and Queensland would gain a seat. It was decided that the electorate of Bonython would be absorbed into the electorate of Wakefield, drastically changing the demographics of this electorate in the process. It was unknown what the change would yield in terms of election results.<ref name=":1" />

Queensland

Queensland's rising population saw it become entitled to an additional seat. This new seat would come in the form of an Eastern Brisbane electorate, Bonner. Bonner was a nominally Liberal electorate that took territory from the electorate of Bowman, a Labor seat. This redistribution would see the seat become nominally Liberal.<ref name=":1" />

Australia

<section begin=Results />

House of Representatives (IRV) — Turnout 94.69% (CV) — Informal 5.18%
Party Votes % Swing Seats Change
  Template:Australian party style |   Template:Australian politics/name 4,741,458 40.47 +3.39 74 Template:Increase 6
Template:Australian party style |   Template:Australian politics/name 690,275 5.89 +0.28 12 Template:Decrease 1
Template:Australian party style |   Template:Australian politics/name 39,855 0.34 +0.02 1 Template:Steady
Liberal–National coalition 5,471,588 46.71 +3.79 87 Template:Increase 5
Template:Australian party style |   Template:Australian politics/name 4,408,820 37.63 –0.21 60 Template:Decrease 5Template:HspTemplate:Efn
Template:Australian party style |   Template:Australian politics/name 841,734 7.19 +2.23 0 Template:SteadyTemplate:HspTemplate:Efn
Template:Australian party style |   Template:Australian politics/name 235,315 2.01 +2.01
Template:Australian party style |   Template:Australian politics/name 144,832 1.24 –4.17
Template:Australian party style |   Template:Australian politics/name 139,956 1.19 –3.15
Template:Australian party style |   Template:Australian politics/name 72,241 0.62 +0.02
Template:Australian party style |   Template:Australian politics/name 42,349 0.36 +0.20
Template:Australian party style |   Template:Australian politics/name 14,155 0.12 +0.12
Template:Australian party style |   Template:Australian politics/name 9,439 0.08 +0.08
Template:Australian party style |   Template:Australian politics/name 8,165 0.07 –0.07
Template:Australian party style |   Template:Australian politics/name 7,802 0.07 –0.05
Template:Australian party style |   Ex-Service, Service and Veterans 4,369 0.04 +0.04
Template:Australian party style |   Template:Australian politics/name 3,775 0.03 –0.01
Template:Australian party style |   Template:Australian politics/name 3,505 0.03 +0.03
Template:Australian party style |   Template:Australian politics/name 3,490 0.03 –0.02
Template:Australian party style |   Template:Australian politics/name 2,824 0.02 +0.02
Template:Australian party style |   Template:Australian politics/name 2,516 0.02 +0.01
Template:Australian party style |   Lower Excise Fuel and Beer 2,007 0.02 –0.02
Template:Australian party style |   Democratic Labor 1,372 0.01 +0.01
Template:Australian party style |   Template:Australian politics/name 1,132 0.01 +0.00
Template:Australian party style |   Template:Australian politics/name 787 0.01 –0.02
Template:Australian party style |   Template:Australian politics/name 341 0.00 +0.00
Template:Australian party style |   Aged and Disability Pensioners Party 285 0.00 +0.00
Template:Australian party style |   Template:Australian politics/names 292,036 2.49 –0.40 3Template:HspTemplate:Efn Template:Steady
Total 11,714,835     150
Two-party-preferred vote
Template:Australian party style |   Coalition Win 52.74 +1.79 87 Template:Increase 5
Template:Australian party style |   Template:Australian politics/name   47.26 –1.79 60 Template:Decrease 5
Invalid/blank votes 639,851 5.18 +0.36
Registered voters/turnout 13,098,461 94.32
Source: Commonwealth Election 2004

<section end=Results />

States

New South Wales

{{#invoke:Labelled list hatnote|labelledList|Main article|Main articles|Main page|Main pages}} <section begin="NSW infobox" />Template:Infobox election<section end="NSW infobox" />

Turnout 94.70% (CV) — Informal 6.12%Template:Refn
Party Votes % Swing Seats Change
Template:Australian party style |   Template:Australian politics/name 1,391,511 36.16 +2.58 21 Template:Steady
Template:Australian party style |   Template:Australian politics/name 353,670 9.19 –0.03 6 Template:Decrease 1
Liberal–National coalition 1,745,181 45.34 +2.54 27 Template:Decrease 1
Template:Australian party style |   Template:Australian politics/name 1,412,418 36.70 +0.25 21 Template:Increase 1Template:HspTemplate:Efn
Template:Australian party style |   Template:Australian politics/name 311,369 8.09 3.34 0 Template:SteadyTemplate:HspTemplate:Efn
Template:Australian party style |   Template:Australian politics/name 53,881 1.40 -3.37
Template:Australian party style |   Template:Australian politics/name 47,132 1.22 0.00
Template:Australian party style |   Template:Australian politics/name 41,072 1.07 -3.17
Template:Australian party style |   Template:Australian politics/name 29,621 0.77 0.77
Template:Australian party style |   Template:Australian politics/name 11,500 0.30 0.15
Template:Australian party style |   Template:Australian politics/name 8,165 0.21 0.21
Template:Australian party style |   Template:Australian politics/name 7,229 0.19 0.06
Template:Australian party style |   Template:Australian politics/name 4,415 0.11 0.11
Template:Australian party style |   Template:Australian politics/name 3,775 0.10 -0.02
Template:Australian party style |   Template:Australian politics/name 3,505 0.09 0.09
Template:Australian party style |   Template:Australian politics/name 3,490 0.09 -0.07
Template:Australian party style |   Ex-Service, Service and Veterans 3,108 0.08 0.08
Template:Australian party style |   Template:Australian politics/name 2,824 0.07 0.07
Template:Australian party style |   Template:Australian politics/name 2,516 0.07 0.05
Template:Australian party style |   Lower Excise Fuel and Beer 2,007 0.05 -0.03
Template:Australian party style |   Template:Australian politics/name 1,132 0.03 0.01
Template:Australian party style |   Template:Australian politics/name 0,341 0.01 0.01
Template:Australian party style |   Template:Australian politics/names 154,013 4.00 -0.06 2 Template:Steady
Total 4,099,501 50
Two-party-preferred vote
Template:Australian party style |   Liberal/National Coalition 1,998,699 51.93 +0.27 27 Template:Decrease 1
Template:Australian party style |   Template:Australian politics/name 1,849,995 48.07 –0.27 21 Template:Increase 1
Invalid/blank votes 250,807 6.12 +0.25
Registered voters/turnout 4,329,115 94.70
Source: AEC Tally Room

Four seats changed hands in NSW during this election, with the Liberal Party experiencing a primary vote of 36.2%, one of its strongest tally's since the 1975 poll and at the expense of the Labor Party. The opposition lost ground in the outer suburbs of Sydney, areas which it once considered to be very strong for its vote. The Nationals' vote remained steady but the Greens' vote increased by 3.3%, the party's second best result in the state.<ref name=":1" />

Template:Electoral results for the Australian federal divisions of New South Wales

Victoria

Template:Anchor {{#invoke:Labelled list hatnote|labelledList|Main article|Main articles|Main page|Main pages}} <section begin="Vic infobox" />Template:Infobox election<section end="Vic infobox" />

Turnout 94.84% (CV) — Informal 5.16%Template:Refn
Party Votes % Swing Seats Change
Template:Australian party style |   Template:Australian politics/name 1,302,038 43.24 +4.17 16 Template:Steady
Template:Australian party style |   Template:Australian politics/name 105,557 3.51 +0.43 2 Template:Steady
Liberal–National coalition 1,302,038 46.75 +4.60 18 Template:Steady
Template:Australian party style |   Template:Australian politics/name 1,217,921 40.45 –1.20 19 Template:Steady
Template:Australian party style |   Template:Australian politics/name 224,423 7.45 +1.55
Template:Australian party style |   Template:Australian politics/name 71,735 2.38 +2.38
Template:Australian party style |   Template:Australian politics/name 32,363 1.07 –5.18
Template:Australian party style |   Template:Australian politics/name 14,010 0.47 +0.24
Template:Australian party style |   Template:Australian politics/name 4,119 0.14 –1.14
Template:Australian party style |   Template:Australian politics/name 3,694 0.12 0.12
Template:Australian party style |   Template:Australian politics/name 1,372 0.05 0.05
Template:Australian party style |   Template:Australian politics/name 573 0.02 -0.15
Template:Australian party style |   Ex-Service, Service and Veterans 527 0.02 0.02
Template:Australian party style |   Template:Australian politics/name 459 0.02 -0.19
Template:Australian party style |   Aged and Disability Pensioners Party 285 0.01 0.01
Template:Australian party style |   Template:Australian politics/names 32,073 1.07 -0.99
Total 3,139,881 37
Two-party-preferred vote
Template:Australian party style |   Liberal/National Coalition 1,535,650 51.00 +3.14 18 Template:Steady
Template:Australian party style |   Template:Australian politics/name 1,475,519 49.00 –3.14 19 Template:Steady
Invalid/blank votes 128,712 4.10 +0.12
Registered voters/turnout 3,309,800 94.87
Source: AEC Tally Room

In Victoria, the poor result seen in other states for Labor wasn't reflected. Labor was able to achieve above 40% of the primary vote in this state, its poorest since 1990. The Liberal Party performed strongly in Victoria recording their best results in the state since the election of 1954 with 43.2% of the primary vote. The National's and Green vote held steady in the state, while the Australian Democrat vote fell sharply to 1.1%.<ref name=":1" />

Template:Electoral results for the Australian federal divisions of Victoria

Queensland

{{#invoke:Labelled list hatnote|labelledList|Main article|Main articles|Main page|Main pages}} <section begin="Qld infobox" />Template:Infobox election<section end="Qld infobox" />

Turnout 94.84% (CV) — Informal 5.16%Template:Refn
Party Votes % Swing Seats Change
Template:Australian party style |   Template:Australian politics/name 867,289 39.41 + 2.95 17 Template:Increase 1
Template:Australian party style |   Template:Australian politics/name 214,522 9.75 +0.61 4 Template:Steady
Liberal/National Coalition 1,081,811 49.15 +3.55 21 Template:Increase 1
Template:Australian party style |   Template:Australian politics/name 765,507 34.78 +0.08 6 Template:Decrease 1
Template:Australian party style |   Template:Australian politics/name 111,314 5.06 +1.57
Template:Australian party style |   Template:Australian politics/name 80,820 3.67 +3.67
Template:Australian party style |   Template:Australian politics/name 43,619 1.98 –5.09
Template:Australian party style |   Template:Australian politics/name 30,255 1.37 –2.94
Template:Australian party style |   Template:Australian politics/name 7,872 0.36 + 0.22
Template:Australian party style |   Template:Australian politics/name 3,990 0.18 +0.18
Template:Australian party style |   Template:Australian politics/name 2,824 0.13 +0.13
Template:Australian party style |   Template:Australian politics/name 1,251 0.06 +0.06
Template:Australian party style |   Template:Australian politics/name 787 0.04 –0.01
Template:Australian party style |   Ex-Service, Service and Veterans 734 0.03 +0.03
Template:Australian party style |   Template:Australian politics/names 70,104 3.18 –1.45
Total 2,320,717 28
Two-party-preferred vote
Template:Australian party style |   Liberal/National Coalition 1,256,533 57.09 +2.23 21 Template:Increase 1
Template:Australian party style |   Template:Australian politics/name 944,355 42.91 –2.23 6 Template:Decrease 1
Invalid/blank votes 119,829 5.16 +0.33
Registered voters/turnout 2,475,611 93.74
Source: AEC Tally Room

The Labor Party returned poor polling in the state, especially considering it was enjoying strong results at a state level through to 2004. Indeed, Labor recorded some of its lowest primary vote numbers in this state since the party's foundation in this election, while the Liberal party recorded some of its strongest. Queensland was the poorest state electorally for the Greens, while One Nation also suffered a 5.1% reduction in their primary vote.<ref name=":1" />

Template:Electoral results for the Australian federal divisions of Queensland

Western Australia

{{#invoke:Labelled list hatnote|labelledList|Main article|Main articles|Main page|Main pages}} <section begin="WA infobox" />Template:Infobox election<section end="WA infobox" />

Turnout 92.79% (CV) — Informal 5.32%Template:Refn
Party Votes % Swing Seats Change
Template:Australian party style |   Template:Australian politics/name 528,016 48.13 + 6.74 10 Template:Increase 2
Template:Australian party style |   Template:Australian politics/name 6,895 0.63 –0.39 Template:Steady
Liberal–National coalition 534,911 48.76 +6.35 10 Template:Increase 2
Template:Australian party style |   Template:Australian politics/name 381,200 34.75 –2.39 5 Template:Decrease 2
Template:Australian party style |   Template:Australian politics/name 84,100 7.67 + 1.68
Template:Australian party style |   Template:Australian politics/name 27,650 2.52 –3.75
Template:Australian party style |   Template:Australian politics/name 24,650 2.25 +1.07
Template:Australian party style |   Template:Australian politics/name 16,298 1.49 –3.17
Template:Australian party style |   Template:Australian politics/name 6,539 0.60 +0.33
Template:Australian party style |   Template:Australian politics/name 2,619 0.24 +0.24
Template:Australian party style |   Template:Australian politics/name 2,625 0.24 +0.25
Template:Australian party style |   Template:Australian politics/name 1,620 0.15 +0.15
Template:Australian party style |   Template:Australian politics/names 14,861 1.35 + 0.82
Total 1,158,687 15
Two-party-preferred vote
Template:Australian party style |   Liberal/National Coalition 607,829 55.40 + 3.78 10 Template:Increase 2
Template:Australian party style |   Template:Australian politics/name 489,244 44.60 –3.78 5 Template:Decrease 2
Invalid/blank votes 61,614 5.32 +0.40
Registered voters/turnout 1,248,732 92.79
Source: AEC Tally Room

Western Australia saw two seats change hands. The Liberal vote has always been considered strong in this state. It was made stronger in this election due to Kim Beazley's absence as Labor leader. Beazley, a native Western Australian was seen to bolster Labor's poll numbers when he stood in 1998 and 2001. This and the unpopular Labor state Geoff Gallop government of the time saw Labor's polling numbers slide to its lowest since 1977.<ref name=":1" />

Template:Electoral results for the Australian federal divisions of Western Australia

South Australia

{{#invoke:Labelled list hatnote|labelledList|Main article|Main articles|Main page|Main pages}} <section begin="SA infobox" />Template:Infobox election<section end="SA infobox" />

Turnout 94.79% (CV) — Informal 5.56%Template:Refn
Party Votes % Swing Seats Change
Template:Australian party style |   Template:Australian politics/name 446,372 47.40 + 1.49 8 Template:Decrease 1
Template:Australian party style |   Template:Australian politics/name 9,611 1.02 +1.02 0 Template:Steady
Liberal–National coalition 455,983 48.42 +2.52 8 Template:Decrease 1
Template:Australian party style |   Template:Australian politics/name 346,071 36.75 + 3.01 3 Template:Steady
Template:Australian party style |   Template:Australian politics/name 51,200 5.44 +1.80
Template:Australian party style |   Template:Australian politics/name 17,682 1.88 –8.66
Template:Australian party style |   Template:Australian politics/name 10,687 1.13 –3.62
Template:Australian party style |   Template:Australian politics/name 40,547 4.31 +4.31
Template:Australian party style |   Template:Australian politics/names 19,204 2.04 +1.16
Total 997,102 11 Template:Decrease 1
Two-party-preferred vote
Template:Australian party style |   Liberal/National Coalition 511,845 54.36 +0.28 8 Template:Decrease 1
Template:Australian party style |   Template:Australian politics/name 429,799 45.64 –0.28 3 Template:Steady
Invalid/blank votes 55,458 5.56 +0.22
Registered voters/turnout 1,051,923 94.79
Source: AEC Tally Room

The redistribution saw South Australia lose one seat. This election saw four seats change hands; however, there was no net change in party representation. The Liberal vote rose slightly, as did Labor's (3.1% since 2001). While the Greens recorded a result of 5.4%.

Template:Electoral results for the Australian federal divisions of South Australia

Tasmania

{{#invoke:Labelled list hatnote|labelledList|Main article|Main articles|Main page|Main pages}} <section begin="Tas infobox" />Template:Infobox election<section end="Tas infobox" />

Turnout 95.64% (CV) — Informal 3.59%Template:Refn
Party Votes % Swing Seats Change
Template:Australian party style |   Template:Australian politics/name 140,918 44.58 –2.59 3 Template:Decrease 2
Template:Australian party style |   Template:Australian politics/name 132,724 41.98 +4.88 2 Template:Increase 2
Template:Australian party style |   Template:Australian politics/name 31,242 9.88 +2.07
Template:Australian party style |   Template:Australian politics/name 8,973 2.84 +2.84
Template:Australian party style |   Template:Australian politics/name 1,158 0.37 +0.32
Template:Australian party style Template:Australian politics/name 1,108 0.35 +0.35
Total 316,123 5
Two-party-preferred vote
Template:Australian party style |   Template:Australian politics/name 171,294 54.19 –3.54 3 Template:Decrease 2
Template:Australian party style |   Liberal/National Coalition 144,829 45.81 +3.54 2 Template:Increase 2

Labor to Liberal: Bass Braddon

Tasmania bucked the national trend against Labor. The party still lost two seats but maintained a primary vote of 44.6%. The Liberal party saw its primary vote jump 5.9% to 42.0%, and the Greens saw their strongest nationwide results capturing 9.9% of the vote.<ref name=":1" />

Template:Electoral results for the Australian federal divisions of Tasmania

Territories

{{#invoke:Labelled list hatnote|labelledList|Main article|Main articles|Main page|Main pages}}

Australian Capital Territory

<section begin="ACT infobox" />Template:Infobox election<section end="ACT infobox" />

Turnout 95.85% (CV) — Informal 2.31%Template:Refn
Party Votes % Swing Seats Change
Template:Australian party style Template:Australian politics/name 104,836 50.2 +3.3 2 Template:Steady
Template:Australian party style Template:Australian politics/name 73,508 35.2 +2.8 0 Template:Steady
Template:Australian party style Template:Australian politics/name 22,440 10.8 +3.7
Template:Australian party style Template:Australian politics/name 5,010 2.4 –5.6
Template:Australian party style Template:Australian politics/name 2,067 1.0 +1.0
Template:Australian party style Template:Australian politics/name 765 0.4 +0.4
Total 208,626 2
Two-party-preferred vote
Template:Australian party style Template:Australian politics/name 61.1 –1.4 2 Template:Steady
Template:Australian party style Template:Australian politics/name   38.9 +1.4 0 Template:Steady

Northern Territory

<section begin="NT infobox" />Template:Infobox election<section end="NT infobox" />

Turnout 86.53% (CV) — Informal 3.85%Template:Refn
Party Votes % Swing Seats Change
Template:Australian party style Template:Australian politics/name 40,246 44.27 +1.37 1 Template:Steady
Template:Australian party style Template:Australian politics/name 39,855 43.84 +3.30 1 Template:Steady
Template:Australian party style Template:Australian politics/name 5,646 6.21 +2.19
Template:Australian party style Template:Australian politics/name 2,152 2.37 –2.89
Template:Australian party style Template:Australian politics/name 1,000 1.10 +1.10
Template:Australian party style Template:Australian politics/name 235 0.26 +0.26
Template:Australian party style Template:Australian politics/names 1,781 1.96 –1.49
Total 89,972 2
Two-party-preferred vote
Template:Australian party style Template:Australian politics/name 52.15 –0.34 1 Template:Steady
Template:Australian party style Template:Australian politics/name   47.85 +0.34 0 Template:Steady

Template:Electoral results for the Australian federal divisions of the Australian Capital and Northern Territories

Interpretation of results

A polling booth on election day

The popularity of John Howard as prime minister and the ineffectiveness of Mark Latham as an opposition leader was what ultimately drove the Coalition's electoral success. The lack of viable alternatives as prime minister in the Coalition government helped consolidate this.

In the Howard government's third term, there had been the widely held view that the economy had been performing well, and economic security had increased. These economic circumstances were unusual for Australia following a tumultuous decade previously, one which saw a recession occur. This bolstered Howard's popularity, an opposition only stood a chance of making significant inroads against a leader much less popular than Howard.

Latham ran at times a scrappy campaign, announcing policy at unusual times and often without the consultation of his party room. Howard exploited this and succeeded in portraying him as inexperienced and risky. He also disregarded connecting to business or financial leaders, something which was viewed by many as a miscalculation.<ref>Template:Cite journal</ref>

The two main policy areas that dominated campaigning were that of international security (Iraq War, terrorism) and economic security. They did sway votes and drove people to defect from either party, but to a lesser extent. In polls conducted it was found that 82% of people opposed the war, yet only 4% listed it as their primary issue. Support for the war followed an unusual trajectory. Initially, the country's engagement in a war alongside Britain and the United States was met with outrage in the community. However, once Australia had committed troops to the war, public opinion began shifting. Public support for the war became largely positive in late 2003. There were many people who objected to it on a moral basis but relatively few cared enough to change their vote at the ballot box.

Labor frequently attacked the coalition on their record of providing adequate social services such as Medicare, education funding and social welfare. Policies were announced aimed at addressing these and this resonated with voters.<ref name=":3" /> Under the view of many in the electorate, these services had seen decline under the three terms of the coalition. School funding received particular attention with Latham announcing a bold remodelling of how federal funding would be split amongst independent and public schools. Latham suggested that elite private schools, some of the most expensive in the country, would have their funding slashed and redistributed to lower socioeconomic independent schools and government schools. This was seen by many as a departure from modern day political campaigning and a return to old fashioned class-warfare type politics.<ref name=":0">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> The media portrayed the policy dishonestly, describing it as removing all private school funding. This wasn't true, the policy ensured that the pool of independent funding remained but was distributed more to low-income schools. Nevertheless, Latham would be scalded in the media for adopting the policy with Victoria's Herald Sun running an editorial against him stating "Mr Latham's commitments are based on the fallacious, ideologically driven premise that all parents who send their children to so called wealthy schools are themselves rich".<ref name=":0" />

The Coalition successfully countered these by running a campaign around interest rates stating that the spending envisaged by a Labor government would inevitably see interest rates increase. The "Keep interest rates low" campaign ran by the Coalition reminded the electorate frequently about the double digit interest rates that existed under the Hawke/Keating Labor governments in the 1980's and 1990's. Labor decided to counter this by quoting a Reuters survey of 14 financial market economists that stated the party in government would make no difference to the level of interest rates over the next term of government. Many in Australia had borrowed heavily at the time to finance their home ownership and were swayed by this line of campaigning by Howard. They were justifiably nervous about their future financial prospects and voted accordingly. People saw the risk of foreclosure as a greater threat than the risk of sub-standard healthcare services or an inequitable public education sector.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

See also

Notes

Template:Notelist

References

Template:Reflist

Template:2004 Australian federal election Template:Results of Australian federal elections