BET Her

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Template:Short description Template:Redirect Template:Infobox television channel BET Her is an American basic cable television network currently owned by the BET Media Group subsidiary of Paramount Skydance's CBS Entertainment Group.

The channel originally launched in 1996 as BET on Jazz, a spin-off from BET with a focus on jazz music programming targeting African Americans. By 2006, the network's name was shortened to BET J and was carrying a broader array of music-based, demographic-centric general-interest programming. In 2009, the network relaunched as Centric, with a focus on lifestyle and music programming targeting an upscale audience. Centric would be re-positioned as a general entertainment brand targeting women by 2014, and in 2017, the network would be relaunched under its current name.

Template:As of, BET Her is available to approximately 33,000,000 pay television households in the United States; down from its 2017 peak of 51,000,000 households.<ref>Template:Cite web</ref>

History

Music and general entertainment formats

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File:BET Her.svg
Logo used from 2017 to 2021.

The channel launched on January 15, 1996, as BET on Jazz,<ref>BET HOLDINGS, INC. REPORTS 2ND QUARTER EARNINGS PER SHARE INCREASE OF 19 PERCENT, PR Newswire, March 11, 1996</ref> as a spin-off channel to BET. It would later be rebranded as BET Jazz in 2002; and BET J, on March 1, 2006.

As BET J, the channel's focus shifted from pure jazz programming into general interest offerings. While jazz music still remained the stated primary focus, programming expanded to include a block of Caribbean-oriented programs as well as some R&B, neo soul, reggaetón and alternative hip hop.Template:Citation needed To a lesser extent, BET J also focused on go-go, electronica and alternative rock.Template:Citation needed Programs introduced during this era included My Two Cents with Keith Boykin, Bryonn Bain, Crystal McCarey Anthony and Staceyann Chin, The Best Shorts hosted by Abiola Abrams, Living the Life of Marley about Ky-Mani Marley, My Model is Better Than Your Model with Eva Pigford and The Turn On hosted by Charlotte Burley.Template:Citation needed

On April 24, 2009, network officials announced it would rebrand BET J as Centric, a new general entertainment network with lifestyle and music programming targeting "upscale" African-American adults. The new channel was considered to be a competitor to TV One (owned by rival broadcaster Urban One). Centric's initial lineup primarily featured programming sourced from other BET's corporate siblings, and others that had been previously announced for BET J. The network planned to launch more original programs in 2010, such as the reality series Keeping Up With The Joneses and Model City. The channel also picked up reruns of the music series Soul Train, and revived the Soul Train Music Awards. Centric launched on September 28, 2009; its launch day primetime programming featured a tribute to Michael Jackson.<ref>Template:Cite web</ref><ref>Template:Cite web</ref><ref>Template:Cite news</ref>

Shift to Woman-centric programming

At its 2014 upfronts, BET's parent company (then known as Viacom) announced that it would re-position Centric as a network targeting African-American women. Included in the repositioning was a development deal with Queen Latifah's Flavor Unit Entertainment (which saw a fourth season renewal for its comedy-drama Single Ladies, moving from VH1).<ref>Template:Cite webTemplate:Subscription required</ref><ref>Template:Cite web</ref>

On September 25, 2017, Centric rebranded as BET Her, as part of an ongoing restructuring of Viacom's networks around its flagship brands.<ref>Template:Cite web</ref>

Programming

The channel has produced and aired a limited amount of original programming over the years (including BET Her Presents: The Couch, and the fourth season of VH1's Single Ladies as Centric). Currently, BET Her's main programming consists of reruns and simulcasts of BET programming, along with a morning block of music videos, acquired and syndicated programs, and film telecasts.<ref>BET Her - TV Listings Guide; On TV Tonight; Accessed on July 13, 2024</ref>

List of programs broadcast by BET Her

Template:Section update As of July 2023.<ref>Zap2it – BET HerTemplate:Dead linkTemplate:Cbignore</ref>

Current

Music Video Blocks
  • BET Her Playlist
  • Lifted
  • Morning Glow
  • Reminisce
  • Strictly R&B
BET Series & Specials

Former

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See also

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  • Aspire TV – an American digital cable and satellite channel owned by businessman and former basketball player Magic Johnson.
  • BET – The flagship American basic cable and satellite channel of the BET Media Group, currently owned by Paramount Global, which launched in 1980 as the first television network devoted to programming targeting African-Americans.
  • Bounce TV – an American digital multicast network owned by E. W. Scripps Company.
  • TV One – an American digital cable and satellite channel owned by Urban One
    • Cleo TV – a sister network targeting African-American women

References

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Template:Paramount Global Template:Lists of TV programs by country Template:Authority control

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