Band-Aid
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Band-Aid is a brand of adhesive bandages distributed by the consumer health company Kenvue, spun off from Johnson & Johnson in 2023.<ref>Template:Cite web</ref> Invented in 1920, the brand has become a generic term for adhesive bandages in countries such as the United States, Canada, Australia, and others.
History
The Band-Aid was invented in 1920 by a Johnson & Johnson employee, Earle Dickson, in Highland Park, New Jersey, for his wife Josephine, who frequently injured, cut and burned herself while cooking.<ref name=":1">Template:Cite web</ref><ref>Template:Cite web</ref> The prototype was a strip of gauze down the middle of a long piece of surgical tape that allowed her to dress her wounds without assistance. Dickson passed the idea on to his employer, which went on to produce and market the product as the Band-Aid.<ref name=":0">Template:Cite web</ref> Dickson had a successful career at Johnson & Johnson, rising to vice president until his retirement in 1957. He remained in the board of directors until his death in 1961.<ref name=":1" />
The original Band-Aids were handmade at 18 inches long and 2.5 inches wide, which proved to be very unpopular.<ref>Template:Cite web</ref> In 1921, the product made just $3,000.<ref name=":0" /> To help improve sales, Johnson & Johnson distributed free Band-Aids to the Boy Scouts of America.<ref name=":1" /> By 1924, Johnson & Johnson introduced machine-made Band-Aids and began the sale of sterilized Band-Aids in 1939.<ref name=":1" /> A red pull string was added in 1940 to help open the packaging. It remained until 1992, when it was replaced by a new tear-apart design.<ref name=":0" />
During World War II, millions were shipped internationally, helping popularize the product. Since then, Johnson & Johnson has estimated a sale of over 100 billion Band-Aids worldwide.<ref>Template:Cite web</ref>
In 1956, the first decorative Band-Aids were introduced, featuring its Stars ‘n Strips design.<ref name=":0" /> Vinyl tape was introduced in 1958.<ref name=":1" /> They continue to be a commercial success, with such themes as Nickelodeon characters, Mickey Mouse, Donald Duck, Superman, Spider-Man, smiley faces, Barbie, Elmo (Sesame Street), and Batman.
Johnson & Johnson introduced its famous "I am stuck on BAND-AID Brand ’cuz BAND-AID’s stuck on me" jingle in 1975.<ref name=":0" />
In 2022, Band-Aid was named the most trusted brand in the United States, beating the second place brand, Lysol, by more than two points.<ref>Template:Cite web</ref>
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Trademark status
Over time, Band-Aid has become a well-known example of a genericized trademark in the United States, Canada and South America.<ref name="gc">Template:Cite web</ref> Johnson & Johnson has registered Band-Aid as a trademark on the Principal Register of the United States Patent and Trademark Office<ref>Template:Cite web</ref> and has tried to prevent its genericization in its marketing.<ref>Template:Cite news</ref>
See also
- Elastoplast, a comparable European brand and genericized trademark