Bath & Body Works
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Bath & Body Works, LLC. is an American retail store chain that sells soaps, lotions, fragrances, and candles. It was founded in 1990 in New Albany, Ohio and has since expanded across six continents.<ref>Global Locations. Bath & Body Works Website. Retrieved on 2019-11-19.</ref> In 1997, it became the largest bath shop chain in the United States.<ref name=BW>Template:Cite news</ref>
History
Bath & Body Works was founded in 1990 in New Albany, Ohio as the beauty line for Express, Inc.<ref> Template:Cite web</ref> The company's first store opened in a Cambridge, Massachusetts mall in September 1990.<ref>Template:Cite news</ref> In 1991, the Body Shop sued Bath & Body Works, resulting in Bath & Body Works rebranding.<ref>Template:Cite web</ref> The brand created a mascot named Kate who serves as a founding figure, with the store layout being modeled as her country house.<ref> Template:Cite news</ref> In 1997, a secondary brand known as Bath & Body Works at Home was launched.<ref name=BW/> Two years later, the company launched the White Barn Candle Company, a division specializing in the sale of scented candles.<ref>Template:Cite news</ref>
Bath & Body Works launched both a seasonal catalog and a website in 2006. In November 2006, the company launched its first television commercial advertisement.<ref>Elleview.com Template:Webarchive. Elleview.com. Retrieved on 2013-07-26.</ref> Net sales as of January 28, 2006 were $2.3 billion, significantly higher than all other L Brands companies other than Victoria's Secret.<ref>Template:Cite web</ref>
In July 2008, the company announced that it was opening six locations in Canada. With the company acquiring Canadian-based La Senza, they felt it was the opportunity to move into a growing Canadian market, with The Body Shop being its main competition.<ref>The Canadian Press. "Bath & Body Works takes plunge into Canada". CBC.ca. July 10, 2008. Retrieved August 20, 2008.</ref><ref>Mah, Bill. "Body Shop aims to boost its green cred" Template:Webarchive, The Edmonton Journal. August 8, 2008. Retrieved August 20, 2008.</ref>
Bath & Body Works operates more than 1,900 stores.<ref>Template:Cite web</ref> In October 2010, it opened its first stores outside of North America in Kuwait, by the franchise giant M. H. Alshaya Co.<ref>Template:Cite magazine</ref> The company often recycles scents; discontinuing a scent and renaming it with a fresh new look.