Bottega Veneta

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Template:Short description Template:Use dmy dates Template:Infobox company Bottega Veneta S.r.l (Template:IPA; Template:Langnf) is an Italian luxury fashion house based in Milan, Italy. The house produces haute couture, ready-to-wear, handbags, shoes, accessories, jewellery and fragrances.<ref>Template:Cite web</ref><ref>Template:Cite web</ref>

Bottega Veneta is headquartered in Milan, with its main atelier located in Montebello, near Vicenza. Bartolomeo Rongone has been CEO of Bottega Veneta since 2019,<ref name=":4" /> and Louise Trotter creative director since 2024.<ref name=":8" /> In 2024, Bottega Veneta's revenue reached 1.7 billion euros.<ref name=":7">Template:Cite web</ref>

History

Foundation (1966–2001)

Bottega Veneta was established in 1966 in Vicenza<ref>Template:Cite web</ref> by Michele Taddei and Renzo Zengiaro. Specialized in artisanal leather goods, the brand developed a distinctive leather weaving technique, the Intrecciato, which became Bottega Veneta's signature look.<ref name=":0">Template:Cite web</ref> This intricate method involves weaving strips of leather through slits in another piece of leather to create a durable and flexible textile. The technique enhances the strength of the leather and adds a unique aesthetic appeal to their products.<ref>Template:Cite web</ref> This weaving technique has become synonymous with the brand.<ref>Template:Cite web</ref> In 1972, Bottega Veneta opened its first store in the USA, in New York City.<ref name=":0" /> In the mid-1970s, the company started to make shoes.<ref name=":1">Template:Cite web</ref>

Renzo Zengiaro left the company at the end of the 1970s. Soon after, Michele Taddei handed over the company to his ex-wife Laura Braggion, who headed the company with her second husband Vittorio Moltedo from then on.<ref>Template:Cite web</ref> A 1978 two-page ad for Bottega Veneta - created by Andy Warhol and published in the magazine Interview - introduced the brand's tagline "When your own initials are enough".<ref>Template:Cite web</ref> In 1980, the actress Lauren Hutton carried a Bottega Veneta Intrecciato bag in the movie American Gigolo while portraying the wife of a prominent politician.<ref>Template:Cite web</ref> In 1985, Andy Warhol made the short film Bottega Veneta Industrial Videotape.<ref>Template:Cite news</ref><ref name="mattinopadova">«Un anno con Andy Warhol poi lanciai Bottega Veneta» Template:Webarchive, Il Mattino di Padova, 11 February 2007</ref>

During the 1990s, Bottega Veneta launched its first ready-to-wear collection.<ref name=":1" /> From 1995 to 2001 the head designer of Bottega Veneta was Edward Buchanan. He designed the first ready-to-wear collection and the first show was held in Milan in 1998.<ref>Template:Cite web</ref>

Modernization (2001–2018)

In February 2001, Gucci acquired Bottega Veneta for $156 million.<ref>Template:Cite web</ref> Patrizio di Marco was appointed CEO and Tomas Maier creative director.<ref>Template:Cite web</ref> In 2002, the brand launched a fashion jewelry line, followed by a fine jewelry line in 2006.<ref>Template:Cite web</ref> By 2005, the company was profitable once again.<ref>Dans les ateliers de Bottega Veneta, maroquinier de luxe en temps de crise Template:Webarchive, Le Monde, 28 December 2009</ref> Bottega Veneta launched a women's ready-to-wear collection in February 2005 and a menswear collection in June 2006.<ref name="vogue-paris">Template:Cite web</ref> In January 2009, Marco Bizzarri succeeded to Patrizio di Marco as CEO of Bottega Veneta.<ref>Template:Cite news</ref> In June 2011, Bottega Veneta launched its first women's fragrance Eau de Parfum.<ref>Template:Cite web</ref> From 2001 to 2010, Bottega Veneta's sales grew 15-fold<ref>How Tomas Maier Saved Bottega Veneta with a Woven Bag Template:Webarchive, NBC New York, 27 December 2010</ref> and reached the $1 billion mark in 2012.<ref>Template:Cite web</ref> Vogue coined the term "stealth wealth" to describe the brand's style.<ref name="Vogue">Template:Cite web</ref>

In 2013, Bottega Veneta moved its atelier from Vicenza to a historic 18th-century villa surrounded by a 590,000-square-foot park near Montebello Vicentino.<ref>Template:Cite web</ref> The renovation of the property underwent a strict environmental process.<ref>Template:Cite web</ref> Bottega Veneta also opened its first flagship store, a 11,448 square-foot boutique in a historical building on Via Sant'Andrea in Milan.<ref name="Zargani">Template:Cite web</ref> In April 2014, Marco Bizzarri stepped down as CEO of Bottega Veneta<ref>Template:Cite web</ref> and Carlo Alberto Beretta became the company's new CEO in January 2015.<ref>Kering taps Carlo Alberto Beretta as CEO of Bottega Veneta Template:Webarchive, Fashion United, 21 October 2014</ref> In 2016, the brand's second flagship store opened on North Rodeo Drive in Beverly Hills.<ref>Template:Cite web</ref> The company announced it would unify its men and women's shows.<ref>Template:Cite web</ref> During the company's 50th anniversary show at the Accademia di Brera, the Bottega Veneta clutch bag carried by Lauren Hutton in the 1980 movie American Gigolo was revived (and renamed The Lauren 1980).<ref>Template:Cite web</ref> In October 2016, Claus-Dietrich Lahrs was appointed CEO of Bottega Veneta.<ref>Template:Cite news</ref> In 2018, Bottega Veneta opened a 6-floor flagship store in Ginza, Tokyo, in a building designed as a tribute to the capital's architectural modernism.<ref>Template:Cite web</ref> In January 2018, Bottega Veneta opened a 15,000-square-foot store—its third flagship store—on the corner of Madison and 64th Street in the Upper East Side of New York City.<ref name=":2">Template:Cite web</ref><ref>Template:Cite web</ref> In June 2018, Tomas Maier stepped down as creative director of Bottega Veneta.<ref>Template:Cite news</ref>

Renewal (since 2018)

Bottega Veneta window display
Bottega Veneta window display.

Daniel Lee was appointed as creative director of Bottega Veneta in June 2018<ref>Template:Cite web</ref><ref>Template:Cite web</ref> and Bartolomeo Rongone as CEO in June 2019.<ref name=":4">Template:Cite web</ref> In November 2019, Bottega Veneta opened its first store in Miami.<ref>Bottega Veneta Opens Its First Store in Miami Template:Webarchive, High Snobiety, 13 November 2019</ref> In 2019, Bottega Veneta won four awards during the British Fashion Awards.<ref>Bottega Veneta Sweeps the Fashion Awards With Four Big Wins Template:Webarchive, Vogue, 2 December 2019</ref> On 2021, Bottega Veneta shut down its social media accounts<ref>Template:Cite web</ref> and created the digital journal Issued by Bottega to communicate with clients, artists, collaborators, and fans.<ref>Template:Cite web</ref> Monthly fashion shows were replaced by private staged trunk shows called Salons<ref>Template:Cite web</ref><ref>Template:Cite web</ref><ref name="theguardian.com">Template:Cite web</ref> with industrial setups and guest performers.<ref>Rachel Tashjian, The Industrial Magnitude of Bottega Veneta Template:Webarchive, Gq-magazine.co.uk, 25 October 2021</ref> In April 2021, the Berlin police investigated Bottega Veneta's Salon afterparty following the show held at Berghain pursuant to social distancing and masking laws during the COVID-19 pandemic.<ref name="theguardian.com" /><ref>ra.co Fashion label Bottega Veneta receives criticism amid reports of a Soho House party following their Berghain Fashion show Template:Webarchive 12 April 2021</ref> On 10 November 2021, Daniel Lee left his post as creative director.<ref>Template:Cite web</ref><ref>Template:Cite web</ref>

In late 2021, Kering appointed Matthieu Blazy, former design director at Bottega Veneta, as the new creative director of the company.<ref name=":5">Template:Cite web</ref> Under Blazy, Bottega Veneta returned to the Milan Fashion Show.<ref name="wwd.com">Luisa Zargani (23 February 2022), Bottega Veneta's CEO Maps Out Strategies as Brand Returns to MFW Template:Webarchive Women's Wear Daily.</ref> Blazy brought an inclusive management style, shrank the design team, and got the craftspeople involved in the creative process.<ref name=":3">Template:Cite news</ref> He introduced the trompe-l'œil denim leather pants (2021),<ref>Template:Cite web</ref> the intrecciato-woven handbags Kalimero (2022)<ref>Template:Cite web</ref> and Andiamo (2023),<ref>Template:Cite web</ref> and the knitted leather sock-slippers (2023).<ref>Template:Cite web</ref> He was dubbed the "Magician of Milan" by Vanessa Friedman.<ref name=":3" /> In September 2023, the brand opened its flagship store in Paris on avenue Montaigne, the first designed by Blazy.<ref>Template:Cite web</ref> In February 2024, the brand opened its third store in Milan, in the historic Galleria Vittorio Emanuele II.<ref>Template:Cite web</ref> Later in June, Bottega opened a new store at the Rosewood Miramar Beach, a five-star hotel in Montecito.<ref>Template:Cite web</ref>

In December 2024, Bottega Veneta announced Matthieu Blazy's departure and the hiring of Louise Trotter as the next creative director of the company.<ref name=":8">Template:Cite web</ref> Previously, Trotter was creative director at French label Marie-Louise Carven.<ref>Template:Cite web</ref>

Activities

Bottega Veneta boutique in Paris
Bottega Veneta store in Paris

Bottega Veneta specializes in haute couture, ready-to-wear, handbags, shoes, accessories, jewelry and fragrances. It operates the Manifattura Veneta Pelletterie (leather manufacturer) in Altavilla Vicentina (since 2011), in Malo (since 2012),<ref>Template:Cite web</ref> and in Dueville (since 2019)<ref>Template:Cite web</ref> in the Veneto region. The company is part of the luxury group Kering. In 2024, Bottega Veneta's revenue reached 1.7 billion euros.<ref name=":7" />

In October 2023, Bottega Veneta inaugurated the Accademia Labor et Ingenium which offers artisanal training programs taught by the brand's master artisans for external students, and new and existing employees.<ref>Template:Cite web</ref><ref>Template:Cite web</ref><ref>Template:Cite web</ref>

Arts and culture

Since 2021, Bottega Veneta showcases traditional artisan workshops worldwide through the annual initiative 'Bottega for Bottegas'.<ref>Template:Cite web</ref>

In 2021, Bottega Veneta partnered with the Biennale College to sponsor the annual Venice Dance Biennale.<ref>Template:Cite web</ref> In 2022, the brand started to sponsor The Hyères International Festival of Fashion, Photography and Accessories.<ref>Template:Cite web</ref> In 2023, Bottega Veneta launched an annual partnership with the Aspen Art Museum.<ref>Template:Cite web</ref>

The Italian house supported the relaunch of the gay magazine Butt in 2022,<ref>Template:Cite web</ref> and the launch of the African culture magazine Air Afrique<ref>Template:Cite web</ref> and the art journal Magma in 2023.<ref>Template:Cite web</ref>

In May 2025, Bottega Veneta supported Dia Beacon Spring Benefit 2025<ref>Reference links of Bottega Veneta's Dia Beacon Spring Benefit Support

Governance

CEOs
Creative directors

Financial results

Year Revenue (billion €)
2023 1.645<ref name=":7" />
2024 1.713<ref name=":7" />

Advertising

Photographers

For its advertisement campaigns, Bottega Veneta has been working with photographers including Philip-Lorca diCorcia (2005),<ref>Karin Nelson (30 September 2015), Art House Template:Webarchive W.</ref> Lord Snowdon (2006), Annie Leibovitz (2007), Tina Barney (2007), Larry Sultan (2008), Sam Taylor-Wood (2008), Nick Knight (2008),<ref>Amy Wicks (14 July 2008), Bottega Knight Template:Webarchive Women's Wear Daily.</ref> Stephen Shore, Steven Meisel (2009),<ref name="Bottega Veneta’s Artistic Vision">Alessandra Turra (8 November 2012), Bottega Veneta's Artistic Vision Template:Webarchive Women's Wear Daily.</ref> Nan Goldin (2010),<ref name="thecut.com">Stephanie Eckardt (15 October 2015), For Bottega Veneta, Campaigns Are an Art Form Template:Webarchive New York.</ref> Robert Longo (2010),<ref name="thecut.com"/> Alex Prager (2011),<ref name="thecut.com"/> Mona Kuhn (2011),<ref>Cynthia Martens (26 October 2011), Bottega Veneta's Dreamy Cruise Campaign Template:Webarchive Women's Wear Daily.</ref> Robert Polidori (2011), Jack Pierson (2011),<ref>Cynthia Martens (30 December 2011), Bottega Veneta Taps Jack Pierson for Campaign Template:Webarchive Women's Wear Daily.</ref> Erwin Olaf (2012),<ref name="thecut.com"/> Collier Schorr (2012),<ref name="Bottega Veneta’s Artistic Vision"/> Peter Lindbergh (2012),<ref>Alessandra Turra (28 December 2012), Bottega Veneta Taps Peter Lindbergh for Campaign Template:Webarchive Women's Wear Daily.</ref> Pieter Hugo (2014),<ref>Alessandra Turra (6 January 2014), Bottega Veneta Unveils Spring Campaign Template:Webarchive Women's Wear Daily.</ref> Ryan McGinley (2014),<ref>Alessandra Turra (1 October 2014), Ryan McGinley Lenses for Bottega Veneta Template:Webarchive Women's Wear Daily.</ref> Nobuyoshi Araki (2014),<ref>Alessandra Turra (30 December 2014), Nobuyoshi Araki Lenses Bottega Veneta Campaign Template:Webarchive Women's Wear Daily.</ref> Juergen Teller (2015),<ref>Alessandra Turra (25 June 2015), Bottega Veneta Taps Juergen Teller for Fall Campaign Template:Webarchive Women's Wear Daily.</ref> Raymond Meier (2015),<ref>Alessandra Turra (26 October 2015), Bottega Veneta Taps Raymond Meier for Cruise 2016 Ads Template:Webarchive Women's Wear Daily.</ref> Viviane Sassen (2016),<ref>Alessandra Turra (29 June 2016), Bottega Veneta Celebrates Alberto Burri With Fall Ads Template:Webarchive Women's Wear Daily.</ref> and Todd Hido (2017).<ref>Luisa Zargani (17 July 2017), Todd Hido Photographs Bottega Veneta Ads for Fall Template:Webarchive Women's Wear Daily.</ref>

Brand ambassadors

RM was announced as the first ever Brand Ambassador of Bottega Veneta (2023),<ref>Reference links for RM as Bottega Veneta's first celebrity Brand Ambassador

Bibliography

References

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