Boursin cheese
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Boursin is a brand of soft, fresh Gournay-style cheese made from pasteurized cow’s milk and cream, with herbs mixed in, resulting in a crumbly texture. It is sold as a spreadable cheese.
The first Boursin flavour, garlic and fine herbs, was created in 1957 by François Boursin, a cheesemaker from Normandy.<ref>Template:Cite web</ref> Boursin's product was derived from a traditional party dish, fromage frais (French for "fresh cheese"); guests would take their cheese and add herbs for flavour. His recipe was the first flavoured cheese product to be sold nationally in France.Template:Fact
Boursin cheese was first developed in Normandy,<ref>"Boursin Reveals the Secrets of its Phenomenal Success" from BoursinCheese.com, accessed 2011-06-18</ref> and at one time was produced exclusively in Croisy-sur-Eure, France, by the Boursin company. In 1990, the Boursin name was acquired by Unilever, who sold it to Groupe Bel in November 2007 for €400 million.<ref>"Consumer goods giant Unilever has reached an agreement to sell its cheese business Boursin" Template:Webarchive from BrandsTell, accessed 2009-05-31</ref>
Advertising
The brand was advertised on television from 1 October 1968, when French television allowed commercial breaks for the first time.<ref name="auto">Template:Cite web</ref> In 1972 their advertising slogan: Du pain, du vin, du Boursin (Some bread, some wine, some Boursin) was launched.<ref name="auto"/> This slogan was later modified to Du pain, du Boursin, on est bien (Some bread, some Boursin, we are fine).<ref>Template:Cite web</ref>