CNBC

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Template:Short description Template:About Template:Use American English Template:Use mdy dates Template:Infobox television channel

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The newsroom at CNBC headquarters, also used to host Power Lunch
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CNBC's control room in New Jersey
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Melissa Lee and Simon Hobbs on assignment during the show Squawk on the Street
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The TV studio at the NASDAQ MarketSite, where CNBC's market updates and the show Fast Money are hosted
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CNBC New Jersey headquarters
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The newsroom at CNBC's New Jersey headquarters
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A Squawk Box outside broadcast, hosted by Rebecca Quick

Consumer News and Business Channel (CNBC, formerly meaning was Consumer National Broadcasting Company) is an American business news channel owned by the NBCUniversal News Group unit of Comcast's NBCUniversal. The network broadcasts live business news and analysis programming during the morning, daytime trading day, and early-evening hours, with the remaining hours (such as weekday prime time and weekends) filled by business-related documentaries and reality television programming, as well as occasional NBC Sports presentations. CNBC operates an accompanying financial news website, CNBC.com, which includes news articles, video and podcast content, as well as subscription-based services. CNBC's headquarters and main studios are located in Englewood Cliffs, New Jersey, while it also maintains a studio at the Nasdaq MarketSite in Times Square, New York City.

CNBC was founded in April 1989 as a joint venture between NBC and Cablevision. Following its 1991 bankruptcy, NBC acquired the competing Financial News Network (FNN) and merged it into CNBC, while also acquiring Cablevision's stake in CNBC to give it full ownership. In addition to its U.S. operations, CNBC operates the international branches CNBC Europe and CNBC Asia, and is involved in other international affiliates via joint ventures and franchise arrangements. In 2023, CNBC had higher total day and primetime viewership than its chief rival, Fox Business, but finished behind Fox in trading day viewership.<ref>Template:Cite web</ref><ref>Template:Cite web</ref><ref>Template:Cite web</ref>

History

CNBC's roots date back to the founding in 1979 of the Satellite Program Network (SPN), which showed a low-budget mix of old movies and instructional and entertainment programs. The channel later changed its name to Tempo Television. After initially signing a letter of intent to acquire Tempo,<ref>Template:Cite news</ref> NBC opted for a deal to lease the channel's transponder in June 1988.<ref>Template:Cite news</ref> On this platform, and under the guidance of Tom Rogers, the channel was relaunched on April 17, 1989, as the Consumer News and Business Channel with Neil Cavuto anchoring this first broadcast. NBC and Cablevision initially operated CNBC as a 50–50 joint venture,<ref>Template:Cite news</ref><ref>Template:Cite news</ref> and it was headquartered in Fort Lee, New Jersey. Sue Herera and Scott Cohn joined CNBC at its inception.<ref>Template:Cite web</ref><ref>Template:Cite web</ref><ref>Template:Cite news</ref>

CNBC had considerable difficulty getting cable carriage at first, as many providers were skeptical of placing it alongside the longer-established Financial News Network. By the winter of 1990, CNBC was in only 17 million homes – less than half of FNN's potential reach – despite the size of NBC, its parent.<ref>Template:Cite news</ref>

After an accounting scandal, FNN filed for bankruptcy protection on March 2, 1991, and put itself up for sale. After a bidding war with a Dow Jones & Company–Westinghouse Broadcasting consortium, CNBC was awarded FNN by a bankruptcy judge for $154.3 million on May 21, 1991, and merged the two operations.<ref>Template:Cite news</ref> CNBC hired around 60 of FNN's 300-person workforce, including Joe Kernen who is still with the channel.<ref>Template:Cite web</ref><ref>Template:Cite web</ref> Other former FNN's workforce were hired by Bloomberg Television.<ref name="Seattle">Template:Cite news</ref> The deal increased the distribution of the network to over 40 million homes, more than doubling its potential audience at one stroke.<ref name="Seattle" /> Cablevision sold its 49.5% stake in CNBC to NBC upon completion of the deal.<ref>Template:Cite news</ref> CNBC adopted many elements of FNN's on-air presentation, branding its daytime programming as "CNBC/FNN Daytime" until 1992. CNBC added several features of FNN's on-air ticker to its own ticker.

Roger Ailes was hired as the president of CNBC in August 1993,<ref>Template:Cite news</ref><ref>Template:Cite news</ref> tasked by NBC CEO Bob Wright with turning around the struggling network. Ailes resigned in January 1996 due to disagreements with management including the decision by NBC management to form a joint venture with Microsoft that included the rebrand of "America's Talking" as MSNBC. Under the leadership of Ailes, annual revenue at CNBC rose from $43 million to $110 million.<ref>Template:Cite news</ref><ref>Template:Cite news</ref>

In June 1995, CNBC launched the Hong Kong-based CNBC Asia,<ref>Template:Cite news</ref> and CNBC Europe, headquartered in London, in March 1996.<ref>Template:Cite news</ref>

In December 1997, CNBC formed a strategic alliance with Dow Jones, including content sharing with Dow Jones Newswires, The Wall Street Journal, MarketWatch, and Barron's and the rebranding of the channel as "a service of NBC and Dow Jones". As part of the agreement, Dow Jones merged their competing business news channels—London-based European Business News and Singapore-based Asia Business News—into CNBC Europe and CNBC Asia respectively, with CNBC shutting down its Hong Kong–based operation and relocating the new CNBC Asia to ABN's Singapore studios.<ref>Template:Cite news</ref><ref name="alliance">Template:Cite news</ref><ref>Template:Cite news</ref>

During the late 1990s and early 2000s, CNBC's ratings increased sharply along with the stock market, often beating those of CNN during market hours.<ref>Template:Cite news</ref> The highest daytime viewership of the network in 2000 was 343,000.<ref>Template:Cite news</ref>

However, after the burst of the dot-com bubble, CNBC's viewing figures declined. In 2002, CNBC's ratings fell 44% and were down another 5% in 2003.<ref name=look>Template:Cite news</ref> The network's ratings steadily fell until bottoming in Q1 2005, with an average viewership of 134,000 during the day.<ref>Template:Cite news</ref>

From 2001 to 2006, the CNBC website was operated by MSN.<ref>Template:Cite news</ref><ref>Template:Cite news</ref>

In August 2003, CNBC signed a deal to provide weather content from AccuWeather.<ref>Template:Cite press release</ref>

In October 2003, CNBC moved its world headquarters from Fort Lee (which became the new home of Telemundo flagship station WNJU) to a new digital video production studio in Englewood Cliffs, New Jersey.<ref>Template:Cite news</ref><ref>Template:Cite news</ref>

NBC Universal reacquired full control of loss-making CNBC Europe and CNBC Asia from Dow Jones at the end of 2005. The licensing agreement between Dow and CNBC U.S. remained intact, until it expired in 2012.<ref>Template:Cite news</ref>

CNBC reported annual revenues of $510 million in 2006.<ref>Template:Cite news</ref> In September 2006, CNBC launched the FTSE CNBC Global 300 stock market index in conjunction with FTSE Group. The index includes the fifteen largest companies from each of the sectors of the Industry Classification Benchmark as well as the thirty largest companies from emerging markets.<ref>Template:Cite press release</ref> Profits at CNBC exceeded $333 million in 2007, making CNBC the second most profitable of NBC Universal's thirteen cable channels in the United States, behind only the USA Network.<ref name="Hempel" /> Ratings hit an all-time high in 2007.<ref>Template:Cite news</ref><ref>Template:Cite news</ref>

CNBC Africa was launched on June 1, 2007.<ref>Template:Cite news</ref> On October 22, 2007, CNBC introduced the "CNBC Investor Network", a network of webcams stationed in the operating departments of various independent financial institutions across the United States, allowing traders to be interviewed instantaneously as news breaks.<ref>Template:Cite news</ref> In December 2007, CNBC formed a content partnership with Yahoo! Finance.<ref>Template:Cite news</ref>

In January 2008, CNBC formed a content partnership with The New York Times, which was seen as an attempt by both parties to take on increased competition from News Corporation.<ref>Template:Cite news</ref><ref>Template:Cite news</ref><ref>Template:Cite news</ref> In May 2008, CNBC formed a content partnership with AOL.<ref>Template:Cite news</ref>

Average daytime viewership (6:00 a.m. to 6:00 p.m.) reached a seven-year high of 310,000 viewers in the first quarter of 2008.<ref name="Hempel">Template:Cite news</ref> Ratings plummeted in 2009 as the network aired bad economic news resulting from the Great Recession.<ref>Template:Cite news</ref> In January 2010, the launch of the Korean language channel SBS-CNBC marked the fifteenth CNBC-branded channel worldwide.<ref name="SBS-CNBCLaunch">Template:Cite press release</ref> In July 2010, BT signed a five-year contract with CNBC Europe to distribute content from its London headquarters to sister sites in Europe and the US.<ref>Template:Cite news</ref>

In 2011, CNBC won an award at the International Broadcasting Convention for its CNBC 4D: Interactive motion tracking that allows CNBC presenters to interact with 3D graphics, using technology from Unreel, Brainstorm, Motion Analysis.<ref>Template:Cite press release</ref> In June 2012, CNBC expanded its partnership with Yahoo! Finance in an effort to reach more online viewers. That month, CNBC.com had 6.5 million unique visitors in the United States while Yahoo! Finance had 37.5 million.<ref>Template:Cite news</ref>

In 2013, host Maria Bartiromo left CNBC for Fox Business in part because Fox offered her $5–6 million per year compared to the $4 million per year that she made at CNBC.<ref>Template:Cite news</ref><ref>Template:Cite news</ref><ref>Template:Cite news</ref><ref>Template:Cite news</ref> Also that year, CNBC took over production of the popular public television program Nightly Business Report from NBR Worldwide, a subsidiary of Atalaya Global Management.<ref>Template:Cite web</ref>

The company publishes annual lists, including the CNBC Disruptor 50 since 2013<ref>Template:Cite web</ref> and the CNBC25 since 2014.<ref>Template:Cite web</ref>

On January 6, 2015, CNBC changed the way it calculates ratings, switching from Nielsen ratings to a system by Cogent Research to calculate the viewership of its business day programming by surveying financial advisers and investors, with the goal of providing a more accurate measurement of the network's out-of-home viewership; Nielsen is still used to track the viewership of its entertainment programming.<ref>Template:Cite news</ref>

In October 2015, a Republican Party candidates debate hosted by CNBC was seen by 14 million viewers—the highest viewership of a CNBC program to-date.<ref>Template:Cite news</ref><ref>Template:Cite news</ref>

On January 10, 2016, CNBC announced a partnership with Indonesian broadcaster Trans Media to form CNBC Indonesia.<ref>Template:Cite news</ref>

By 2017, Fox Business had overtaken CNBC as the most watched daytime business news network.<ref>Template:Cite news</ref><ref>Template:Cite news</ref>

CNBC's online video operations generated an all-time high of 1.92 billion total digital video starts across platforms in 2020.<ref>Template:Cite press release</ref>

In 2020, CNBC hired former Fox News Channel anchor Shepard Smith to host a new evening newscast on the channel, The News with Shepard Smith, which premiered that September. It was positioned as an objective, "fact-based" national newscast.<ref name="AP News Smith returns">Template:Cite web</ref><ref name=":0">Template:Cite news</ref>

In September 2021, CNBC signed a new multi-platform deal with Jim Cramer; in addition to his existing television roles, the agreement includes the co-development of live events and digital content through his company Cramer Media (replacing his previous arrangement with TheStreet, which Cramer had co-founded, and sold to The Arena Group in 2019), including a direct-to-consumer subscription service.<ref>Template:Cite news</ref> In January 2022, the subscription service launched as the "CNBC Investing Club with Jim Cramer", which includes commentaries, stock picks, and monthly online meetings. The service operates alongside another CNBC subscription service, "CNBC Pro", which similarly provides exclusive content and over-the-top streaming of CNBC's networks.<ref>Template:Cite web</ref><ref>Template:Cite web</ref>

In August 2022, Mark Hoffman stepped down as president of CNBC after 17 years at the network, being succeeded by NBCUniversal president of global advertising and partnerships KC Sullivan. Under Sullivan, the network began to refocus its programming to broaden appeal to its core business audience, including a promise of more business-related documentaries in primetime,<ref>Template:Cite web</ref><ref>Template:Cite web</ref> and cancelling the low-rated The News with Shepard Smith in November 2022 in favor of the new financial news program Last Call with Brian Sullivan, which premiered in January 2023,<ref name=":2">Template:Cite web</ref><ref name=":1" /> and ran until July 18, 2024.<ref>Template:Cite web</ref>

On December 11, 2023, CNBC underwent a major rebranding, updating its logo for the first time since 1996 (adopting the updated NBC logo and corporate typeface introduced a year prior),<ref>Template:Cite web</ref> and revamping its on-air graphics with a simpler flat design. The two-tiered stock ticker CNBC had historically used was replaced with a single scroll, with major indices now displayed in a strip below the stock ticker.<ref name=":1">Template:Cite web</ref>

In March 2024, CNBC announced plans to add its personal finance brand “Make It” to weekend programming.<ref>Template:Cite web</ref> Make It offers personal finance tips, career guidance, and other forms of advice-based content to consumers.<ref>Template:Cite web</ref> According to CNBC, Make It-branded content (which launched in 2016) forms CNBC.com’s largest vertical.<ref>Template:Cite web</ref>

In April 2024, CNBC celebrated its 35th anniversary with a ceremony at the New York Stock Exchange.<ref>Template:Cite web</ref><ref>Template:Cite web</ref>

In November 2024, a Brazilian affiliate known as Times Brasil launched as CNBC's first local franchise in South America. It was founded by Douglas Tavolaro, who had originally founded CNN Brasil.<ref>Template:Cite news</ref><ref>Template:Cite news</ref><ref>Template:Cite news</ref>

On November 20, 2024, NBCUniversal announced its intent to spin off most of its cable networks, including CNBC, as a new publicly traded company controlled by Comcast shareholders (later announced to be called Versant). CNBC had largely operated autonomously from NBC News until Cesar Conde became head of the NBCUniversal News Group in 2020, after which the network began to engage in some resource sharing with the division.<ref name=":12">Template:Cite web</ref><ref name=":22">Template:Cite web</ref><ref>Template:Cite web</ref> Due to the spin-off, it was announced on August 18, 2025, that CNBC would undergo a rebranding to reduce its ties to the NBC brand. The channel will retain the "CNBC" name (unlike sister network MSNBC, which will undergo a more significant rebrand to "MS NOW"), with future head Mark Lazarus acknowledging CNBC's original initialism as a factor.<ref>Template:Cite web</ref>

In 2025, CNBC launched a new subscription streaming platform known as CNBC+, which offers live and on-demand streaming of CNBC and CNBC World programming. The service is also available in bundles with CNBC Pro, and an "all-access" tier also bundled with CNBC Investing Club.<ref>Template:Cite web</ref><ref>Template:Cite web</ref><ref>Template:Cite web</ref>

Physical stores

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CNBC News Store at Raleigh-Durham International Airport

CNBC has a licensing partnership with Paradies Lagardère to operate retail locations in United States airports branded as CNBC News, CNBC Express, and CNBC SmartShop. The stores sell CNBC-branded merchandise as well as snacks and drinks.<ref>Template:Cite web</ref>

The CNBC stores first launched in 2001, when the company announced plans to open as many as 100 airport shops in the United States.<ref>Template:Cite web</ref> As of 2024, CNBC airport stores continue to expand, with a Pensacola International Airport location unveiled in Florida that November.<ref>Template:Cite web</ref>

Criticism

Template:See alsoCNBC has been criticized for allegedly amplifying bull and bear markets, particularly in the run-up to the dot-com bubble and the subprime mortgage crisis a decade later.<ref name=look/><ref name="nytimes1">Template:Cite news</ref><ref name="nytimes2">Template:Cite news</ref> In response to these criticisms, CNBC anchors have pointed to the size of the market and noted that influencing it is "a little out of our reach".<ref name="nytimes1" />

Jon Stewart on Comedy Central's The Daily Show has been a vocal critic of CNBC and some of its personalities, beginning after comments were made by Rick Santelli.<ref name="CNBC">Template:Cite web</ref><ref name="dailyshow">Template:Cite web</ref> Despite the lack of direct comments by the network, several personalities have defended their predictions and comments.<ref name="nwherald1">Template:Cite news</ref><ref name="santelliarticle">Template:Cite web</ref>

CNBC was accused by the Obama administration of "cable chatter"—the excessive and sometimes brutal discussion on a particular topic, often one-sided.<ref name="ap1">Template:Cite web</ref><ref>Template:Cite news</ref>

Performance of Jim Cramer's stock picks

Regarding CNBC's Mad Money host Jim Cramer, a 2007 article in Barron's stated that "his picks haven't beaten the market. Over the past two years, viewers holding Cramer's stocks would be up 12%, while the Dow rose 22% and the S&P 500 16%."<ref>Template:Cite news</ref>

High definition

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CNBC HD on April 9, 2014

On October 10, 2007, CNBC HD, a 1080i high-definition television simulcast of CNBC, was launched, first on DirecTV.<ref>Template:Cite news</ref>

On October 13, 2014, coincidentally the 11th anniversary of CNBC's relocation to its current facilities in Englewood Cliffs, NJ, CNBC switched to a full 16:9 letterbox presentation, in line with CNBC Asia and CNBC Europe.<ref>Template:Cite web</ref>

Programming

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Logo of CNBC+ streaming service

Current notable programming (as of April 2025)<ref>Template:Cite web</ref>

Non-business-programming, including Reality television

Sports

CNBC occasionally serves as an outlet for NBC Sports programming, and essentially acts as an overflow feed when USA Network is broadcasting sports events. Mainly, this has occurred on weekends, especially the afternoon, and sports coverage is purposefully kept away from any part of the American trading day on weekdays.

Sports programming that have aired on CNBC includes the AMA Supercross Championship,<ref>Template:Cite web</ref> College Football,<ref>Template:Cite news</ref><ref>Template:Cite web</ref> cycling (including portions of the Tour de France,<ref>Template:Cite web</ref><ref>Template:Cite news</ref><ref>Template:Cite web</ref><ref>Template:Cite web</ref> Formula 1,<ref>Template:Cite web</ref> Golf,<ref name=variety-cnbcspga>Template:Cite web</ref><ref>Template:Cite web</ref><ref>Template:Cite news</ref> Thoroughbred Racing (including portions of the Royal Ascot,<ref>Template:Cite web</ref><ref>Template:Cite web</ref><ref>Template:Cite web</ref><ref>Template:Cite web</ref> IMSA,<ref>Template:Cite web</ref><ref>Template:Cite web</ref> IndyCar, Major League Baseball studio coverage,<ref>Template:Cite book</ref> NASCAR,<ref>Template:Cite web</ref><ref>Template:Cite web</ref>, National Hockey Leagues (including games from the Stanley Cup playoffs),<ref name=variety-raisesnbcgame>Template:Cite web</ref> the Olympics,<ref name=variety-cnbcspga/><ref name=nyt-curlingcnbc>Template:Cite news</ref><ref>Template:Cite news</ref><ref>Template:Cite news</ref><ref>Template:Cite news</ref><ref>Template:Cite news</ref> the Premier Lacrosse League,<ref>Template:Cite tweet</ref> Six Nations Championship Rugby,<ref>Template:Cite web</ref> soccer (including matches from the Premier League and Women's Super League),<ref>Template:Cite press release</ref><ref>Template:Cite press release</ref> and the United States Football League.<ref>Template:Cite web</ref>

Under Versant, CNBC has added college basketball and Babe Ruth League baseball coverage from USA Sports.<ref>Template:Cite web</ref>

Notable former programming

Weekly, weekend and other programming

Non-business programming

See also

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References

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