Celestial Seasonings

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Celestial Seasonings is an American tea company based in Boulder, Colorado, United States. The company specializes in herbal teas but also sells green, white, black, and chai teas. Founded in 1969, it is a subsidiary of Hain Celestial Group.

History

File:Celestial Seasonings Tasting.jpg

Celestial Seasonings tasting room

Early history

Celestial Seasonings has origins dating back to 1969 when co-founders Mo Siegel and Wyck Hay gathered wild herbs in the area of the Rocky Mountains and used them to make herbal teas. The tea was then packaged and sold to local health food stores with the help of wives and friends.<ref>Template:Cite book</ref> The first tea blends were called Mo's 36 Herb Tea and Mo's 24 Herb Tea,<ref name="celestialseasonings/history" /> which Siegel, his wife, and friends sold out of the back of a car while traveling across the United States.<ref name="KraftNYT">Template:Cite news</ref> Additional blends were created and the company Celestial Seasonings was formed, becoming an American tea company that offers herbal tea blends. In January 1972, Red Zinger Herb Tea was introduced.<ref name="celestialseasonings/1999/corporatehistory">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

In the 1970s, Celestial Seasonings also created and sponsored the Red Zinger Bicycle Classic race in Colorado.<ref name="WaPoBlends">Template:Cite news</ref> In 1972, it introduced Sleepytime, its bestselling tea.<ref name="Dnverpostorigin"/>

By 1999, Celestial Seasonings had moved from an old barn outside of Boulder to a corporate facility on Sleepytime Drive.<ref name="celestialseasonings/1999/corporatehistory"/>

1983–1999; purchase and sale by Kraft

Celestial Seasonings went public in 1983, but withdrew its public offering after a product recall. The following year it was purchased by Kraft Foods.<ref name="KraftNYT"/> By 1983, it had sales of $27Template:Nbspmillion in its first year and was responsible for 40 percent of the herbal tea business.<ref name="KraftNYT"/> Siegel retired in 1986, and the next year, Kraft announced they would sell Celestial Seasonings to Lipton.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> Bigelow successfully sued to stop the sale based on antitrust laws. Kraft then sold Celestial to Vestar Capital Partners in 1988.<ref>Template:Cite news</ref>

In 1990, Celestial Seasonings moved into new headquarters in a custom-designed facility in North Boulder. Siegel returned in 1991 to serve as its chairman and CEO.<ref>Template:Cite news</ref> The company introduced a green tea line in 1995, the first to be sold in mainstream stores in the United States.<ref name="Dnverpostorigin"/>

2000–present; Hain Celestial Group merger

Celestial Seasonings merged with natural food company the Hain Food Group in 2000 to form the Hain Celestial Group. The same year it introduced a chai tea line.<ref name="Dnverpostorigin">Template:Cite news</ref> Siegel retired for the second time in 2002.<ref>Template:Cite news</ref> The following year it released cool brew iced tea and rooibos tea lines.<ref name="Dnverpostorigin"/>

Hain Celestial Group was one of 25 companies named in a 2013 class action lawsuit over allegations of mislabeling its products (which included Celestial Seasonings) under California law.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> The company reached a settlement in 2015, paying $7.5Template:Nbspmillion in compensation with an additional $2.4Template:Nbspmillion worth of coupons to consumers.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

By 2019, Celestial had over 100 varieties of teas and accounted for 5 percent of Hain Celestial Group's net sales.<ref name="Dnverpostorigin"/>

Products

Celestial Seasonings manufactures and sells herbal and other varieties of tea.<ref name="Dnverpostorigin"/> The company's teas are branded using animals, including an anthropomorphic bear for the Sleepytime range.<ref>{{#invoke:citation/CS1|citation |CitationClass=web }}</ref>

Trivia

Singer and musician Camryn Magness is the granddaughter of Celestial Seasonings co-founder Mo Siegel.<ref name=RockyMountNews>"These are real people; this is real life". Rocky Mountain News, December 22, 2007. Archived.</ref>

Mo Siegel

In 1967, Siegel spent two years living and attending school at a Catholic monastery.<ref name="urantia/who"/> In 1969, Siegel began reading The Urantia Book.<ref name="urantia/who"/> Since 1972, Siegel has hosted a Urantia Book study group.<ref name="urantia/who"/> Since 1998, Siegel has been a Urantia Foundation trustee.<ref name="urantia/who">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> As late as 2024, Mo Siegel became the President of the Urantia Foundation.<ref name="urantia/who"/>

In 1989, Jennifer Cooke<ref name="spokesman/teapot-actress">Template:Cite news</ref> married Mo Siegel. Siegel lives with his wife, Jennifer,<ref name="bizwest/siegels-co-chairs">{{#invoke:citation/CS1|citation |CitationClass=web }}</ref> in the Boulder, Colorado area.<ref name="urantia/who"/> He is a father of five and grandfather of seven.<ref name="urantia/who"/>

Works

• Template:Cite book
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• Template:Cite book<ref name="sfgate/3024348">Template:Cite news</ref>

External links

• Celestial Seasonings Official Website